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    Business

    Acquired – Ben Gilbert and David Rosenthal

    Every company has a story.

    Learn the playbooks that built the world’s greatest companies — and how you can apply them.

    Advertise

    Copyright: © Copyright 2026 ACQ, LLC

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    Latest Episodes:
    Special: A Conversation with Microsoft's Head of Strategic Investments Brian Schultz Dec 16, 2016
    Show notes

    Topics covered include:

    • Brian’s history working across “both sides of the aisle” as both a startup founder and corporate development leader at a big company, how perspective from each informs the other, and the importance of learning “customer empathy”
    • How Microsoft approaches M&A from an organizational perspective, and the importance of fit with the company’s product roadmap
    • How Brian approaches strategic investments at Microsoft, and the evolution over time of the Microsoft (and large technology companies as a whole) perspective on investing in other companies
    • Balancing the tension between partnering and investing, and what criteria Brian thinks about when evaluating companies
    • Microsoft’s investment in Facebook in 2007 (at a then-crazy-seeming $15B valuation), and more recently Foursquare, Mesosphere, CloudFlare and others
    • The current state of the tech M&A landscape, and the emergence of private equity as tech company acquirers
    • Potentially changing corporate and foreign tax structures and how they impact acquirers’ thinking around deals (or not!)
    • How Microsoft tracks and evaluates success of acquisitions over time, and lessons learned from successes and failures
    • The increasing number of operating companies (technology and otherwise) looking to invest in startups, and how that landscape has evolved over time

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26

    Followups:

    • Snap Inc.’s rumored IPO filing — and bonus discussion of how VC’s and other investors think about “exiting” their investments in companies that have gone public

    Hot Takes:

    • Amazon Go!

    The Carve Out:

    • Ben: OK Go - The One Moment
    • David: UC Berkeley Oral History with Sequoia Capital founder Don Valentine
    • Brian: Om Malik’s recent piece in the New Yorker: Silicon Valley Has an Empathy Vacuum


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Marvel Dec 05, 2016
    Show notes

    Topics covered include:

    • Marvel’s corporate origins as "Timely Publications”, created in 1939 by pulp magazine publisher Martin Goodman in NYC, with the publication of Marvel Comics #1
    • Creation of enduring characters such as Captain America, the Fantastic 4, Spider Man, The X-Men, Iron Man, Thor, The Hulk and more
    • Adoption in 1961 of the "Marvel Comics” brand, and writer-editor Stan Lee’s transition of the company towards focusing on edgier characters and stories targeted at older audiences
    • Marvel’s first sale in 1968 to the Perfect Film and Chemical Corporation (later Cadence Industries)
    • The company’s “turbulent” corporate history through the 1980’s and associated mergers, acquisitions and lawsuits
    • Marvel’s reinvention as a film-focused media company in the late 1990’s and early 2000’s with the launch of Marvel Studios
    • Disney’s ultimate acquisition of the company for $4.2 billion in August 2009, during the depth of the great recession
    • Marvel's—and in particular Marvel Studios’—performance since the acquisition

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26

    Followups:

    • People like Spectacles!

    Hot Takes:

    • Shoutout to Hightower & VTS merging

    The Carve Out:

    • Ben: Westworld
    • David: Overdrive


    More Acquired!

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    © Copyright 2015-2026 ACQ, LLC


    The Facebook IPO Nov 11, 2016
    Show notes

    Hey Acquired listeners. A note about this show: we recorded this episode the night before the 2016 Election Day in the US. At the time, the biggest change we saw coming was adding a new type of content to Acquired in analyzing IPO’s, which we introduce in this episode. Two days later, we woke up to a very different world than the one we were expecting. Reflecting on what’s happened, and the past few months of our show, we wanted to say two things:

    First, we want to apologize for our cavalier attitude toward this election cycle, and our glossing over the clearly very real problems and deep divide in America that it represented. In the Skype episode, David pretty glibly compared the AT&T - Time Warner merger to "Make America Great Again", arguing that any reactionary force is “on the wrong side of history” and cannot be relevant in a changing world. That was wrong, the sentiment behind it was wrong, and it was insensitive to the very real pain a lot of people are feeling out there on both sides.

    Second, looking back on this particular episode about the Facebook IPO, we think it actually might present a relevant parable for our country right now and--we hope--some important lessons for the technology industry going forward. For all the wonderful aspects of the tech industry that we celebrate on this show, there is no doubt that it also bears a great deal of responsibility for the current divide in America, and especially in its contribution to wealth inequality. Likewise, for all the wonderful aspects to the Facebook IPO story, as told in this episode, there is a very dark side as well: Facebook shareholders, investment banks and institutional investors raked in billions of dollars at the expense of individual retail investors who lost their shirts.

    At the same time, Facebook’s perseverance through their “broken IPO", and their determination in overcoming with incredible speed the massive, existential challenge to their business model posed by mobile, is something we think *can be* an inspiration to us all on how to move forward even when that seems hard. We hope you’ll listen to this episode with that in mind and think about how you, we, and the technology industry as a whole can do better in serving everyone in this country and in the world.

    Thanks for being on this journey with us. We’re sorry for our shortcomings, and we’re going to keep working hard to do better.

    -Ben & David

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
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    © Copyright 2015-2026 ACQ, LLC


    Topics covered include:

    • Introducing a new content vertical for Acquired: analyzing IPO’s!
    • Facebook turning down early acquisition offers, including including the famous $1B overture from Yahoo in 2006
    • The Wikipedia entry on the Facebook IPO referencing it as a “cultural touchstone”
    • Trading of pre-IPO Facebook stock on SecondMarket and SharesPost
    • The infamous 2011 Facebook - Goldman Sachs deal attempting to circumvent then-active SEC regulations on number of permissible shareholders in a private company, and Goldman’s eventual loss of “lead left” status to Morgan Stanley for the ultimate Facebook IPO
    • Facebook’s S-1 filing on February 1, 2012
    • The company’s "small problem" at the time (read: gaping chest wound) with mobile
    • Acquiring Instagram for $1B while on file to go public in April 2012
    • Facebook’s $16B IPO finally taking place on Friday May 18, 2012, priced at $38 per share giving FB an initial market cap of $104B
    • NASDAQ’s “technical glitch” (read: egregious f*&# up) preventing the stock from trading when it supposed to and resulting in $500M of investor losses
    • Facebook’s stock tanking following a flat first day of trading, losing 25% of its value during the first month and over 50% 4 months later, leading some to label it “The Biggest IPO Flop Ever"
    • Later revelations that Facebook had unprecedentedly lowered revenue guidance during its IPO roadshow due to continuing challenges with mobile, resulting in an information asymmetry between its underwriting investment banks and their institutional investor clients versus the investing public at large
    • How, from the ashes of its “broken IPO”, Facebook amazingly rose to fix its mobile problem at lighting speed, going from mobile comprising zero percent of ad revenue to 23% in one quarter, and over 50% one year later
    • Zuckerberg's belief that the difficult IPO process and "terrible first year” as a public company "made our company a lot stronger”… and silicon valley’s bizarre, antithetical and counter-productive take away to “stay private longer”

    Followups:

    • The scoop on Microsoft’s use of foreign cash to buy Skype, thanks to longtime listener and friend Nick Seguin

    Hot Takes:

    • Twitter shutting down (or selling?) Vine

    The Carve Out:

    • Ben: Amazon employee #1 Shel Kaphan on the great Internet History Podcast
    • David: Connectography: Mapping the Future of Global Civilization by Parag Khanna

    Skype Nov 01, 2016
    Show notes

    An acquisition so wild and crazy, they had to do it again. And again. Ben & David cover tech’s perhaps most-traded asset, Skype (which also happens to be a fantastic business). How do we even know which deal to grade? Tune in to find out…

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Topics covered include:
    • Community spotlight: Slack community member Swyx’s financial data research startup Sentieo!
    • Skype founders Niklas Zennström and Janus Friis’s meeting in the 1990’s at Swedish telecom company Tele2
    • Zennström & Friis’s introduction to talented Estonian developers Jaan Tallinn, Ahti Heinla, and Priit Kasesalu as part of Tele2’s efforts to jump into the dot com “portal mania”
    • Skype’s origins in the technology powering Zennström, Friis and the Estonians’ first startup endeavor together: the peer-to-peer file sharing platform Kazaa
    • The “complicated” legal, technological and ownership situation for Kazaa and Skype
    • Skype’s “unique” corporate culture, including a swimming pool in the board room and shots for initiating new employees
    • The first Skype acquisition: eBay’s 2005 deal to acquire the company for $2.6B, just two years after launch
    • Culture clash between eBay and Skype management, and further legal drama regarding Skype technology ownership post-acquisition
    • The second Skype acquisition: eBay’s 2009 decision to spin the company out to a private investor consortium including Silver Lake and the newly-formed Andreessen Horowitz
    • The third (and final?) Skype acquisition: Microsoft’s $8.5B purchase of the company in 2011
    • Skype as a “crossover” product with viable market opportunities both in consumer and enterprise
    • Bill Gurley’s “Keys to the 10X Revenue Club” and the power of Skype’s organic customer acquisition model

    Followups:

    • The Google iPhone… err, Pixel!

    Hot Takes:

    • AT&T’s $85B mega-acquisition of Time Warner… making America great again, or rebuilding the T-1000?
    • The New York Times acquiring The Wirecutter

    The Carve Out:

    • Ben: Sam Altman’s Manifest Destiny
    • David: SOMA the Musical starring our very own Acquired listener, the brilliant and talented Jake Saper!

    NeXT (Live show at the GeekWire Summit) Oct 23, 2016
    Show notes

    Ben & David broadcast live from the 2016 GeekWire Summit covering one of the all-time greats, Apple’s 1996 acquisition of NeXT. This episode has it all: the Steve Jobs hero story, Apple, I.M. Pei, Ross Perot, Aaron Sorkin, Nobel Laureates and… Gil Amelio? Does NeXT rank atop the best acquisitions ever? Our own heroes cast their votes.

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Topics covered include:
    • 1980’s era Apple, entering the age of the “workstation”, with John Sculley as CEO and Steve Jobs leading the newly formed SuperMicro division working on building the “BigMac"
    • Jobs’ exile to "Siberia”, and chance meeting with Nobel Laureate Paul Berg that sowed the seeds of NeXT
    • Jobs’ resignation from Apple on September 13, 1985 to start NeXT, taking with him SuperMicro division employees Joanna Hoffman, Bud Tribble, George Crow, Rich Page, Susan Barnes, Susan Kare, and Dan'l Lewin
    • Apple’s subsequent lawsuit against Jobs and, Steve’s classic quote in response: "It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans."
    • NeXT’s “anti lean startup” approach, spending $100k on brand identity and moving into I.M. Pei designed offices
    • Ross Perot’s $20M investment in NeXT
    • The first NeXT computer (fun unboxing video) product launch, dubbed "The NeXT Introduction” on October 12, 1988 (one of the three scenes in the Aaron Sorkin Steve Jobs movie)
    • The NeXTSTEP operating system as the first “modern” OS (including Object-oriented programming), and like the Mac equally descended from Xerox PARC
    • Major technologies developed on NeXT computers, including the first web browser and Doom
    • NeXT’s exit from the hardware business and transition to a software-only model with OPENSTEP
    • Apple’s failed internal projects to develop a modern OS, culminating in the acquisition of NeXT in December 1996
    • Steve Jobs’ return to Apple, public lack of faith in the then-current board and management, and maneuvering to return to the CEO role
    • The transformation of NeXTSTEP/OPENSTEP into OS X, and ultimately iOS, watchOS, tvOS, etc.

    The Carve Out:

    • Ben: Stewart Butterfield (Cofounder/CEO of Slack) on the The Ezra Klein Show
    • David: DJI and the Rise of the Robomasters

    Zillow + Trulia (with Zillow Group CFO Kathleen Philips) Oct 13, 2016
    Show notes

    CFO of Zillow Group Kathleen Philips joins Ben and David to cover the show’s first true “merger” versus “acquisition" (only took 22 episodes!), Zillow’s 2015 combination with Trulia to form Zillow Group. Note: our audio glitches unfortunately continued on this episode, and quality is rough. We recommend listening on speakers vs headphones if you’re able. We apologize and will be back to normal quality next time!

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Topics covered include:
    • Zillow and Trulia’s beginnings during the “Web 2.0” era in the mid-2000’s
    • Zillow, Trulia and other online players’ place within the massive US real estate market
    • The lengthy “dance" between Zillow and Trulia and earlier aborted merger talks between the two
    • The difficulty of "true mergers” among private companies and why the path is easier for public companies
    • Public company shareholders’ influence and role in M&A transactions
    • Details of the blazingly fast negotiations (27 days start to finish!) per disclosures in the SEC filings (scroll down to "Background of the Mergers”)
    • Structuring the deal and incentivizing Trulia and Zillow mangers to stay and continue growing as separate brands
    • Trulia cofounder Sami Inkinen’s whereabouts during the merger negotiations
    • The experience going through a lengthy FTC review of the merger, and defining what the relevant “market” is the FTC should be considering
    • Introducing our new acquisition category: a “timeline acquisition” ;) (h/t Kathleen)
    • Zillow Group’s overall approach to acquisitions, folding into its broader HR strategy
    • Zillow founder Rich Barton’s startup thesis of searching for "What piece of marketplace information do people crave and don’t have?"

    Followups:

    • Snap Inc. Spectacles!

    Hot Takes:

    • Twitter-Disney rumors, according to “people familiar with matter”!
    • AppLovin’s journey from bootstrapped startup to $1.4B exit

    The Carve Out:

    • Ben: The Marvel Symphonic Universe
    • David: Shoe Dog by Phil Knight
    • Kathleen: The Struts

    Inside the M&A Press with Bloomberg's Alex Sherman Sep 27, 2016
    Show notes

    Ben and David go inside the M&A press with Bloomberg’s technology M&A reporter and host of the Deal of the Week Podcast, Alex Sherman. If you’ve ever wondered how stories about big deals get broken or what “according to people familiar with the matter” really means, tune in for the behind-the-scenes scoop! Note: A technical glitch with our recording setup created occasional short silences between Alex’s comments and Ben & David’s. It shouldn’t impact listenability, but we apologize for the awkward pauses!

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Topics covered include:
    • Bloomberg’s own fascinating “history & facts” and origins following the acquisition of storied Wall Street firm Salomon Brothers
    • Bloomberg’s core as a highly profitable technology business (selling terminals to Wall Street firms), with a large media empire built on top of it
    • The tradable value of breaking M&A news & information to Bloomberg’s terminal customers, and competing on speed
    • How “sources" work — and industry standard that sources be directly within the companies involved in a deal
    • The coded language of M&A reporting and gleaning where information is coming from based on a story’s structure and phrasing
    • The lifecycle of a story—steps from sourcing to writing to release, and reasons (or lack thereof) for why stories run when they do
    • Internal & external PR resources companies use for M&A
    • How Alex prioritizes his time researching and creating stories, and who he’s meeting with to hear about what deals are in the works
    • The difference between ‘news' and ‘analysis', and why news dominates the majority of stories versus deeper analysis
    • Media and social media business models, their evolution in the messenger world, and speculation on Twitter’s future
    • How entrepreneurs can think about interacting with the press and building relationships with the right reporters for their stage and space
    • Apple’s ‘unique’ approach to press relations

    Followups:

    • Instagram announces 500k+ active advertisers, up from 200k in February 2016
    • Amazon stock price surpasses $800/share

    Hot Takes:

    • Ford acquires Chariot
    • The Yahoo! data breach and potential impact on their acquisition by Verizon

    The Carve Out:

    • Ben: Phil of Drones’ Burning Man 2016 recap video
    • David: Algorithms to Live By by Brian Christian & Tom Griffiths
    • Alex: Clinton’s Samantha Bee Problem, by Ross Douthat in the NYT Opinion Pages

    Android Sep 16, 2016
    Show notes

    Ben & David examine Google’s 2005 purchase of Android for a rumored $50M, undeniably one of the best technology acquisitions of all time. But will it top the list of these tough graders? Tune in to find out.

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Topics covered include:
    • Welcome new listeners! We quickly review the show format for newbies.
    • Community spotlight: Patagonia on a Budget from community member Matt Morgante (@mattm on Slack)
    • Andy Rubin’s career trajectory and what made him “born to start Android"
    • The undeniable “cool factor” of the Danger Sidekick in the early/mid-2000’s, including fans such as Larry Page, Sergey Brin and… Turtle from Entourage
    • Android’s original ambition to build an operating system for… digital cameras
    • WebTV founder Steve Perlman is pretty much the best friend ever
    • Google’s own perspective on Android as their “best deal ever"
    • The Android team’s reaction to Steve Jobs unveiling the iPhone in January 2007, and redesigning the initial launch hardware
    • Announcing Android and—equally importantly—the Open Handset Alliance (“OHA”)
    • The much-talked-about "mobile holy wars", between Android’s “open” platform and Apple’s “closed” platform
    • The less-talked-about US carrier wars with the iPhone + AT&T in one camp, and everyone else in the Google / OHA camp (including “Droid Does”)
    • A quirk of history: HTC at one point acquires a majority share in Beats, resulting a short-lived period of Beats-branded Android phones (still available on Amazon!)
    • The real battleground for Google in the mobile platform wars: the economics of “default search” (briefly known thanks to the Oracle/Java lawsuit against Google)
    • Google’s detour into smartphone hardware with the acquisition (and subsequent divestiture) of Motorola
    • The “fork-ability” of Android via the Android Open Source Project (versus “Google Android”), and the rise of Xiaomi, Cyanogen, Kindle Fire and other platforms
    • The ecosystem economics of the Android business for Google
    • “Defensive” versus “offensive” acquisitions, and protecting Google’s core search business
    • Could (or would) Google have built an Android-like platform without acquiring Android the company (or having Andy Rubin)?
    • Framing the technology world’s shift to mobile within (surprise) Ben Thompson’s Aggregation Theory
    • The current “moving up the stack” of the competitive playing field as the mobile landscape matures
    • Grading: Android versus Instagram?

    Followups:

    • Waze launches Carpool in the Bay Area. Much consternation ensues on the Uber board.

    Hot Takes:

    • The iPhone 7 (and AirPods) announcement

    The Carve Out:

    • Ben: Business Adventures by John Brooks, Bill Gates’ favorite business book
    • David: Ezra Edelman's fantastic 5-part ESPN documentary on O.J. Simpson, O.J.: Made in America
    • None this week… coverage of Instagram Stories to come next time!

    Jet Aug 29, 2016
    Show notes

    Ben & David break down Jet.com’s meteoric rise, culminating in Walmart’s blockbuster $3B+ acquisition of the company just two years after its founding. Will we look back on this deal as an ‘Instagram-like’ bargain or a ‘Pets.com'-sized blunder? And most importantly, can *anyone* compete with Amazon going forward? We speculate wildly.

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Topics covered include:
    • Community spotlight: Nowdue, a super fast invoicing platform for teams on Slack. Invoice like it’s the future! This looks very cool.
    • Jet’s deep origins in Founder & CEO Marc Lore’s first two companies, The Pit and Quidsi (aka, diapers.com)
    • Lore’s chance run-in with Jeff Bezos at a school picnic in Seattle in the early 2000’s
    • Amazon's dramatic acquisition of Quidsi in 2010, including Bezos’ admonition to Amazon corp dev to keep Quidsi from being bought by Walmart under any circumstances (covered well in The Everything Store)
    • Lore’s less-than-favorable opinion of Amazon's culture
    • Lore's vision of Jet as an ‘online Costco’ that can directly with Amazon on price by selling goods to a “huge middle-class of people" at effectively zero margin, and make profit on membership fees
    • Jet’s huge, pre-launch fundraising rounds, and subsequent massively promoted public launch in July 2015
    • Jet’s pivot in October 2015 to drop the membership model (their only profit engine), and subsequent massive growth (but also accompanying massive losses)
    • 'Admitting defeat” to Amazon in July 2016? Immediately followed by the blockbuster $3B+ Walmart acquisition announcement
    • Is e-commerce really a winner-take-all business and will Amazon just take over the world? Featuring liberal citations (again) of Ben Thompson's Aggregation Theory and the importance of customer experience.
    • Is there any path for Walmart & Jet to compete effectively with Amazon? Is Marc Lore Walmart’s only hope?
    • Fantastic interview with Tim Cook discussing (among other things) the massive amount of growth still left in the internet

    Followups:

    • Lucasfilm: Star Wars Rouge One trailer drops! Featuring a strong female protagonist!

    New section: Hot Takes! (thank you @cteitzel on Slack for the idea)

    • Verizon/AOL acquires Yahoo!
    • Lyft reportedly turns down acquisition offer from GM
    • Microsoft acquires Beam
    • Randstad acquires Monster.com

    The Carve Out:

    • Ben: Michael Mauboussin’s Talk at Google and Reflections on the Ten Attributes of Great Investors after thirty years of honing his craft
    • David: Strava, the fantastic social fitness-tracking app
    • None this week… coverage of Instagram Stories to come next time!

    Special: An Acquirer’s View into M&A with Taylor Barada, head of Corp Dev at Adobe Aug 22, 2016
    Show notes

    Ben & David are joined by special guest Taylor Barada, VP and Head of Corporate Development & Strategic Partnerships at Adobe, to discuss how large tech acquirers approach buying companies. This episode is full of great insights for startups & entrepreneurs who might find themselves navigating the M&A process, as well as anyone curious about the craft of dealmaking and the strategic approach of large acquirers.

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Topics covered include:
    • How conversations begin between startups and acquirers
    • The importance of building a relationship with acquirers over time and "investing in lines, not dots” (just like raising VC)
    • The often under-appreciated role of culture fit between acquirers and acquisition targets
    • How entrepreneurs should evaluate acquirers throughout the M&A process
    • Two examples of successful acquisitions Taylor completed at Yahoo in Citizen Sports and IntoNow
    • The M&A process at large technology acquirers, from initial conversations to LOI, due diligence and the definitive merger agreement
    • The relative roles of Corp Dev, business/product owners and executive sponsors in the M&A process
    • Common mistakes startups (and VC’s) often make in the M&A process
    • Different “categories” of M&A that acquirers think about, and the relative risks & opportunities of “core" acquisitions vs transformative new businesses
    • What percentage of deals Adobe looks at actually happen, and the importance of being willing to say no
    • M&A as a tool for strategy, and the different M&A cultures & approaches at different companies
    • Tech themes Taylor and Adobe think about as part of their M&A strategy
    • Evaluating the longterm success of deals and the importance of the M&A integration function

    Followups:

    • Ben & David’s quick take on Instagram Stories!

    The Carve Out:

    • Ben: Why the Concorde failed by Vox
    • David: Simone Biles, the greatest gymnast of all time
    • Taylor: Mindset by Carol Dweck, Shoe Dog by Phil Knight, Originals: How Non-Conformists Move the World by Adam Grant
    • None this week… coverage of Instagram Stories to come next time!

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