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On this episode of the ACB Advocacy Update Podcast, Clark Rachfal is joined by Matt Ater to answer the question everyone is asking: “Who is Vispero?”Matt explains that ACB members most certainly know Vispero through their products and services offered by: Enhanced Vision, Freedom Scientific, Optelec, and the Paciello Group.Clark and Matt conclude the conversation by teasing some, but not all, of the special announcements and promotions that Vispero will have at the ACB 58th annual convention in Rochester, NY.To learn more about Vispero, visit: www.vispero.com.To register for the ACB annual convention, visit: www.acbconvention.org.And, please share your ideas for future podcasts with us at: advocacy@acb.org. Transcript of the Advocacy Update Podcast: Automated: 00:02 You are listening to the ACB Advocacy Update. Clark Rachfal: 00:12 Hello everyone and welcome to another edition of the ACB Advocacy Update Podcast. My name is Clark Rachfal. I'm the Director of Advocacy in Governmental Affairs for the American Council of the Blind, and today it's just me. Clair is out in San Rafael, California at Guide Dogs for the Blind, training with her new potential guide dog. If you'd like to learn more about what it's like going to a guide dog school and training with a dog, you can check out the Facebook Live video that Claire just did and that is on the American Council of the Blind Facebook page. Today we are joined by a friend of ACB who works in the accessible technology space, and that is Matt Ater, with Vispero. Say hello, Matt. Matt Ater: 01:14 Well, good afternoon, Clark. How are you doing today? Clark Rachfal: 01:17 Doing well. And yourself? Matt Ater: 01:19 I am doing wonderful. It's a beautiful day outside. Of course when people listen to us, you never know what the weather's going to be like, but life is good. Clark Rachfal: 01:28 That's great. I know a lot of our listeners are excited for the role that Vispero's going to play at the ACB Annual Convention in Rochester, and we'll certainly get to those activities here in a bit but, Matt, why don't you share with the listeners a little bit about yourself and your background? Matt Ater: 01:49 Sure. So I've been in the, I'll start with kind of the assistive technology field, prior to accessibility, but assistive technology field since I guess 25 years now. I've graduated from the University of Alabama with broadcasting degree and came back up to the DC area and decided that I wanted to go into more of the training and consulting field and spent a few years training federal employees around the country on how to use screen readers at jobs, teaching them how to use braille displays. I think government agencies, video magnifiers, large-print software, things of that nature. Matt Ater: 02:36 I did that for a couple of years, then went to go work for a nonprofit in Washington DC running the assistive technology department where we did a lot of training of end users, again, across the United States, so that was five years of my career. I did that. And then in early 2000s I did a little bit of a stint in working with the product lines and then eventually jumped into running government contracts for... I did about six years of running a project for the Social Security Administration, running their assistive technology support services. Which included installing equipment, training the users, configuring the software, deploying the software, providing a help desk, full-level support for any of the employees within that agency. Matt Ater: 03:41 And I jumped out of assistive technology for a few years to just kind of learn IT services and then landed into accessibility for four years. I joined Vispero, at that time Freedom Scientific, and I'll give a little background on who Vispero is in a few. But I joined Freedom Scientific in 2014 to start a consulting division for Freedom Scientific. They found that they had a lot of customers who were in corporate environments needing support and training and configuration and customization and scripting and all of these kinds of things so basically we started a group to support those larger customers to make sure that software was working right when people went to work. Matt Ater: 04:34 Eventually, after a year, I started getting more into the accessibility side of it and a started with two employees and grew to about 25 employees and then later we acquired another company which added another 40 employees and then another year bought another company that had another 10 employees and got to a point where I said, "Well, it's time to change again." So I'm still with Vispero but I moved back, not running the consulting practice now and more helping large enterprises look at the total package when it comes to all of our product lines and brands within the Vispero family of brands. So that's kind of the last 25 years wrapped up into a few minutes. Clark Rachfal: 05:29 That's fascinating, Matt. Do you have a history as an assistive technology user, especially at your time at the University of Alabama and throughout your career? Matt Ater: 05:40 Boy, it's a flashback when you think about going to college, pre-Windows. I was born with a condition called hydrocephalus, water on the brain, and when I was six years old the water pressure cut off blood supply to the optic nerves so I've lost most of my vision in my left eye and my right eye is about 26/100 tunnel vision. So I am a screen reader user today. It's funny, I've always told people my vision didn't get worse as time went on, technology just got better to the point that I became lazy and wanted to listen instead of see the screen. Matt Ater: 06:24 I can use large print but it takes a lot of time to read it and it's tiring on the eyes and so I use screen readers and braille at this point. I carry a handheld magnifier in my bag and I carry a braille display with me everywhere I go to type into my phone. And I have large-print software on the computer as well as a screen reader but from the day-to-day I would rather listen to the computer than I would try to see it with my eyes. Clark Rachfal: 06:56 Yeah. I think a lot of people that have low vision or deteriorating vision probably have a similar story. So for me, personally, I have Leber's congenital amaurosis and I started out with large print and magnifiers, then moved to CCTVs. My introduction to accessibility software was ZoomText and then ZoomText Level 2 with speech and now JAWS. So I'm very familiar with those products in the Freedom Scientific portfolio. But that's only one aspect of the work that Vispero is doing now. I think a lot of our listeners are probably familiar with Freedom Scientific but is there anything new going on with Freedom Scientific, whether that's JAWS, Fusion, ZoomText or anything else? Matt Ater: 07:48 Yeah. I definitely can dive into that. I think it would be great for me to kind of break down what Vispero is because a couple of years ago we were sold and then acquired and merged with Optelec and then eventually some other companies and I'll go through all of them. So I think everybody's probably been confused with all the name changes. Clark Rachfal: 08:13 Sure. Matt Ater: 08:17 Think of Vispero as more of a holding company. It's somewhere that deals with our dealer channels and things of that nature. But most customers we have have relationships with our actual companies and brands. And you just said that most people are familiar with Freedom Scientific because of JAWS and ZoomText and Focus Braille Displays and RUBY handheld magnifiers and lots of other stuff with Fusion and so on. And I think with every person, they have their preference in terms of what brand they feel comfortable with. Matt Ater: 08:56 So in this family of companies we have the four brands of Freedom Scientific, which we just ran through the majority of those products. Then Optelec, which is primarily video magnification. They do have a standalone scan-and-read system and they have traditional handheld magnifiers, as they call them, professional products that are mostly sold through the doctor channels. And then primarily you're talking about things like the ClearView. I'll talk about the ClearView GO in a little bit. Compact handheld magnifiers, the Compact 6 and so on. Matt Ater: 09:42 And then the other hardware company that's part of this family is called Enhanced Vision. They're based in Huntington Beach, California. They're, again, worldwide and the product lines are things like Merlin, Jordy. They, of course, have the Pebble handheld and some other things like that. When you look at all of the products, they're very similar in nature but have a different maybe look and feel. And probably like going to try on different shirts, and you find a shirt that fits you. This technology is very personal to people. Matt Ater: 10:27 As we know with braille cells and we know with large-print devices, and even with screen readers with voices, I'm perfectly fine using Eloquence, like you are, but the next person wants to use Vocalizer because it's more soothing to them listening to it. And so if you look at those three brands, and I'll get to the fourth in a minute, what you're talking about is three companies who make very similar hardware. The buttons are slightly different in each product. The features are primarily the same. But the buttons are different, the color may be slightly different. The shape and size of the screen may be slightly different. Matt Ater: 11:09 And we'll continue to keep those brands because they're very unique to the markets they fit. The distribution channel that is across Vispero family of companies is unmatched in this space. A dealer in Texas covers certain products and the guy in Minneapolis covers different products and there may be a different dealer, but they may hit different customer bases. And that's why they can still be multiple brands within a family of products is because they have different customers. And when you think about the number of people who are buying direct from us, it's small in numbers compared to the numbers of people who are buying from the local channels. Matt Ater: 12:00 The fourth company is called the Paciello Group and this is the one I mentioned that a couple of years ago we acquired and it was really to boost the accessibility services that Freedom Scientific was doing and then later we also acquired a company called Interactive Accessibility and so the three companies consulting practices are all merged into one called the Paciello Group and we can shorten that and just call it TPG. Let's just keep it simple because it's easier, right? Matt Ater: 12:38 The neat thing about this is that it's very complementary to selling software. Because we have customers all around the world who are challenged with accessibility issues and sometimes people say, "Well, it's because JAWS doesn't do something right." And there's always a chance that that can happen. But at the same time, it's a lot to do with whether or not people code things correctly. So this is why it's very complementary to the software side is because we get to, now, when people have concerns or issues and whether it's a website you're trying to buy shoes on or a kiosk you're trying to access and work with, obviously you may be using JAWS on that or ZoomText or some other product. But now we have the consultants who actually can work with those companies to solve their problems. Clark Rachfal: 13:36 So, Matt, what makes TPG, or the Paciello Group, different from other accessibility consultants for websites, whether that's web accessibility standards or 508 compliance within the government? There's a lot of companies that say that they can do accessibility but it seems like very few actually can. So how does the Paciello Group go about it? Matt Ater: 14:04 So, there's a couple of things. It's a mix of products and people. I think we have some of the smartest people in the field. The folks that are working at TPG have been in this quite a long time, they've helped write a lot of the standards. They understand stuff. Additionally, we have a very strong what we call a user experience background. A lot of people refer to it as UX. I've always said that we're so focused on compliance rather than usability and at some point don't we need to be focused on whether or not people can perform tasks rather than compliance? Matt Ater: 14:43 Compliance is checking a box. But can actually people use your product? That's different. And I think that's what TPG gets right is that we're not just about compliance, we're also making sure that people can use what they built. It's interesting, TPG, companies worldwide, folks in several countries, the majority of the work is in the US and some in Europe and some in Canada. But the kinds of people we bring in, it's about the people and that's really what it comes down to is people make up consulting. And really good consultants, it's amazing, not amazing because I know these folks, but it's great to hear from customers about how great the services have been. Matt Ater: 15:43 There's a company we've been working with recently who people come to us a lot of times because we own JAWS and ZoomText and so they assume that we can fix it because of that rather than helping them fix the code. And what I love the most is watching the large number of employers working with us not for necessarily just working in external websites where people can buy goods, but they're concerned about whether or not their applications can work so that a person who's blind or low vision or any other disability could actually work at that company. Matt Ater: 16:27 And I think that's the most powerful thing that we can bring to the table is that if an employer needs something to work on the job, what better company than the one who makes the screen reader, and the large-print software, to be able to tap into that resources. And even though Freedom Scientific and TPG are separate companies, we still have reach back into them to solve problems. And this other company, they had 50 low vision and blind employees who were being impacted by inaccessible applications so we're in there installing JAWS and ZoomText and things like that and training the users. But we recognized we needed accessibility help and we brought that in from TPG to solve the problems. And that's when it's powerful. Clark Rachfal: 17:13 Yeah. That's great that employers are able to invest in their employees and make sure that they not only have the productivity tools that they need to be successful but that they optimize the work setting for those tools so that their employees can be highly productive and succeed at their work. One of the other companies that you mentioned, I'd like you to talk a little bit more about, and that's Optelec. Can you talk a little bit about the product offerings within that portfolio? Matt Ater: 17:48 Yes. So the three main products right now, one's called ClearView. That's a desktop magnifier, obviously. You mentioned you've used them before. They called then CCTVs back when you and I were younger, right? Clark Rachfal: 18:03 Mm-hmm (affirmative). Matt Ater: 18:05 Back in the day when they were wood-paneled and things like that. Yeah. Today the ClearView C with speech, it's pretty cool because it does both the magnification but if your eyes get tired during the day or you just need a little help, you can touch the screen in the bottom corner and it actually becomes an…
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