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    A Well-Designed Business® | Interior Design Business Podcast

    In today’s world being a talented interior designer isn’t enough to ensure that you have a profitable and successful business. Design school curricula doesn’t always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

    Advertise

    Copyright: © 2016

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    Latest Episodes:
    920: Kate Figler: Begin Where You Mean To Go: Secrets & Risks of Accelerated Business Growth Oct 10, 2023
    Show notes

    Today With Kate Figler:

    A Well-Designed Business. Today I have with me Kate Figler, of Kate Figler Interiors. After moving her firm from the northeast to Nashville, Kate exponentially rebuilt and expanded her clientele and became a well-established design name. Kate has this motto that I was excited to dive into with her that can hint: increase your success and profitability.

    Listen, to my chat with Kate on the beneficial meaning of “Begin Where You Mean To Go.”

    Pick It Apart

    [1:51] Kate explains what she means by “Begin as you mean to go.”

    [13:55] How Kate developed her processes and procedures off the bat.

    [18:00] Kate’s advice in handling client onboarding.

    [29:55] Explaining to the client that things may happen, but giving them comfort that you are prepared for anything and in control.

    [37:40] Make sure your clients know that you respect the trades.

    [40:35] Kate explains her philosophy on chasing opportunities.

    LuAnn Nigara and Kate Figler's Ah-Ha Moments “A lot of people feel intimidated by the business aspect of this industry. Don’t be. You can learn it. There are millions of people out there you can reach out to. And if it isn’t making sense to you from one person, you can call someone else. Keep going until it makes sense to you.” - Kate Figler “Begin where you mean to go to means that getting it done ahead of time ensures that you’re ready for when the train starts to go,” - LuAnn Nigara More About Kate Figler

    Kate Figler is a Nashville-based designer who specializes in layered and timeless interiors that speak to her clients’ unique personalities and taste. A lover of color and pattern, Kate strives to create spaces that mix luxurious fabrics, natural textures, and both traditional and contemporary elements. A graduate of Georgetown and Columbia Universities, Kate originally pursued a career in elementary education as a kindergarten teacher. However, after several back-to-back moves, she discovered her passion for renovating and decorating homes. As a mother of three children, she understands the importance of merging beautiful design with functionality — a practice she believes defines her approach. Kate comes from a long line of family-run businesses, and her years spent working in her mother’s restaurant instilled the responsibility she feels to her clients and their overall experience. She commits fully to her projects, striving to make them fun, efficient and collaborative.

    While born and raised in New England, Kate’s relocation to Nashville helped distinguish her style and aesthetic. Her rooms blend both the charm of the Northeast and the tradition of the South. You’ll see a mix of elegant antiques, gorgeous textiles, and fresh interpretations of classic designs that all work together to make her rooms one of a kind.

    Kate’s work has been seen in Nashville Lifestyles magazine where she was named one of Nashville’s “Up and Coming Designers” in 2021.

    Connect with Kate Figler

    Website

    Instagram

    What’s new with LuAnn Nigara

    LuAnn Live 2023

    Watch the Docuseries!

    luannuniversity.com

    http://www.luannnigara.com/cob

    A Big Thank You to Our Keynote Sponsors:

    Nancy Ganzekaufer

    Traci Connell

    Duke Renders

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned:

    #2: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy

    #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10-Year-old Firm

    #450: Power Talk Friday: Bethany Mabee: Outsource the 80% Business and Do the 20% Interior Design

    #520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!

    #585: Sandra Funk: Helping Designers Improve Their Business Systems

    #660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”

    #753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business

    #801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation

    #845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating

    #861: Power Talk Friday: Darla Powell: Instagram for Interior Designers

    #895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers


    919: Window Treatment Friday: Sara Lynn Brennan: How to Sell Window Treatments in Your Full Service Interior Design Projects Oct 06, 2023
    Show notes

    Today With Sara Lynn Brennan:

    Today on A Well-Designed Business, I am joined by Sara Lynn Brennan, a successful entrepreneur, CEO, and the Principal Interior Designer at Sara Lynn Brennan Interiors. Sara shares her unique philosophy on how she incorporates window treatments into her design projects, and why she considers them to be essential for creating beautiful and functional spaces.

    LuAnn Nigara and Sara Lynn Brennan's Ah-Ha Moments “The idea behind full-service design is to take care of all the details and ensure that the space is fully completed and functional, so that everyone can enjoy it without feeling that there’s something else that needs to be done to it.” - LuAnn “Sara sets the expectations early on, from their marketing to their consultations, and all the way through the design process.” - LuAnn More About Sara Lynn Brennan

    She is an entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors. Sara has become the first and only full-service interior design firm in Waxhaw, North Carolina, who specializes in Transitional Designs, where she and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable, and stress-free design process, transforming and renovating homes from start to finish.

    Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market, and as a host and speaker at local design events and shows.

    Connect with Sara Lynn Brennan

    Website

    Instagram

    Facebook

    What’s new with LuAnn Nigara

    LuAnn Live 2023

    Watch the Docuseries!

    luannuniversity.com

    http://www.luannnigara.com/cob

    A Big Thank You to Our Keynote Sponsors:

    Nancy Ganzekaufer

    Traci Connell

    Duke Renders

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned:

    AWDB #463 Sara Lynn Brennan: Package Your Design Services for Profit and Clarity

    AWDB #514 Power Talk Friday: Sara Lynn Brennan: Investing in Your Success

    AWDB #524 Power Talk Friday: Sara Lynn Brennan: Showing Up is Not Enough

    AWDB #607 Sara Lynn Brennan: Project Management with Specific Deliverables and Deadlines


    918: Lorna Gross: Unlock Your Potential: Reimagine and Reinvent Yourself, Over and Over Oct 03, 2023
    Show notes

    Today With Lorna Gross:

    Today on A Well-Designed Business, I am joined by Lorna Gross, owner of Lorna Gross Interior Design. After finishing two business degrees and leading a very successful life in corporate America, Lorna ended up disappointed and unhappy. Even as successful as she was with winning awards and being up for a promotion. It was time for her to pivot. Lorna and I discuss the art of pivoting, how to recognize when you should, and how to confidently execute it.

    Pick It Apart [2:40] Lorna starts us off with her background and growing up. [8:00] Lorna talks about her journey to discover what she is supposed to be doing for a living. [19:30] The importance of taking the time go sit in silence with yourself. [28:50] Recognizing the signal of when people complement you or tell you you have a knack in something. [50:10] Lorna’s plans including her podcast, a streaming service, book, and more all in addition to her interior design firm. [51:30] Lorna expands on how everyone has different seasons in their lives. [58:40] The importance of asking yourself what YOU want. LuAnn Nigara and Lorna Gross's Ah-Ha Moments

    “I believe the universe does these things to us to get us to make a different move.” - Lorna Gross

    “I am believer that everything is for a season. The key is recognizing when that season is over.” - Lorna Gross

    “You have to risk failure to get to the next thing you should be doing. Sometimes it will take you several times, sometimes it will take one time. As long as you’re not stuck in the season you shouldn’t be in.” - LuAnn Nigara

    More About Lorna Gross

    Currently based in the Washington, D.C. metro area, Lorna Gross’ Louisiana and New York roots inspired her signature blend of warmth and elegance. Her flourishing design firm, Lorna Gross Interior Design, creates homes that perfectly reflect those who dwell within. Equally comfortable hosting a five-course dinner on fine china or a raucous crawfish boil, Lorna is a consummate hostess and expert entertainer. She is adept at public speaking and easily draws in a crowd with her innate kindness and relatability.

    Connect with Lorna Gross

    Website

    Instagram

    Facebook

    What’s new with LuAnn Nigara

    LuAnn Live 2023

    Watch the Docuseries!

    luannuniversity.com

    http://www.luannnigara.com/cob

    A Big Thank You to Our Keynote Sponsors:

    Nancy Ganzekaufer

    Traci Connell

    Duke Renders

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned:

    #858: Veronica Solomon: Cultivating Self-Awareness as a Superpower

    881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business #895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers #909: Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss #189: Power Talk Friday – Jan Bowen: Cultivating Your Intuition is Smart for You & For Your Interior Design Business.

    917: Power Talk Friday: Fred Berns: The Five Things All Successful People Do Sep 29, 2023
    Show notes

    Today With Fred Berns:

    Today on A Well-Designed Business I am joined by Fred Berns. Fred has been on the show many times, and I often refer to him when I talk about finding your Fred Berns Only. Knowing your “only” is essential.

    After working in the interior design industry as a business coach, speaker, and copywriter for 35 years, Fred has spent the past five years traveling the world. He visited 33 countries on four continents, and talked to business owners everywhere he went.

    Fred has studied the most successful business professionals across many industries around the globe, and he discovered they all share several traits.

    Today Fred is here to explain The Five Things these people have in common, along with actionable ways we can bring these habits into our own lives and businesses.

    Pick It Apart

    [04:07] Fred and LuAnn discuss the first habit: Focus, especially when it comes to your financial goals.

    [08:57] Fred explains the second habit: Aim high.

    [14:48] Fred and LuAnn revisit the Fred Berns Only and how it relates to the third habit: The personal sale (or selling yourself).

    [18:50] Fred shares the details of his coach-call program, where he gives guidance on how to apply these five things to your career and your business.

    [20:05] Fred and LuAnn talk about leaving money on the table and the importance of the fourth habit: Know the next step.

    [25:59] LuAnn and Fred discuss the fifth habit: Be Persistent

    LuAnn Nigara and Fred Berns's Ah-Ha Moments “What are the five things you need to do tomorrow? So that when you arrive at your office, or you start work the next day, you have a roadmap, you know what you're doing, you know what the day calls for.” – Fred Berns “Success leaves clues.” – Fred Berns “It's a matter of changing your focus from being afraid of not achieving your goal to figuring out how you can do it.” – Fred Berns “Think big. Aim high.” – LuAnn Nigara “Your client wants you to take them by the hand and explain to them what we do next.” – Fred Berns “Successful people reflect on what they did right, and what they need to learn from and do differently the next time.” – LuAnn Nigara More About Fred Berns

    Fred Berns has traveled the world in the five years since he retired from the interior design industry, and he’s learned a lot about small business success in the process.

    “Success Shortcuts” has been a key topic of his conversations with entrepreneurs during his travels to 33 countries on four continents.

    His international travels mark the latest chapter in a career that included more than 35 years as a business coach, copy writer and speaker in the interior design industry.

    During that span, he trained design professionals on how to dramatically increase sales by promoting themselves more effectively. He spoke at design industry events around the world, and coached and wrote bios, website copy and other promotional materials for design professionals from Dallas to Dubai.

    At the same time, he published a blog and newsletter that reached thousands of design professionals around the world, and he created a collection of books, videos and other business building resources for the interior design industry.

    Connect with Fred Berns

    Website

    Website

    X

    LinkedIn

    What’s new with LuAnn Nigara

    LuAnn Live 2023

    Watch the Docuseries!

    luannuniversity.com

    http://www.luannnigara.com/cob

    A Big Thank You to Our Keynote Sponsors:

    Nancy Ganzekaufer

    Traci Connell

    Duke Renders

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned: AWDB #22: Fred Berns – How to Create a Killer Bio AWDB #48: Power Talk Friday with Fred Berns AWDB #96: Power Talk Friday- Fred Berns – Selling Methods of the Masters AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours AWDB #226: Power Talk Friday: Fred Berns – 5 Keys to a Fabulous Fall AWDB # 289: Power Talk Friday: Fred Berns: 7 Habits of Luxury Interior Designers AWDB #337: Power Talk Friday: Fred Berns: Set and Get Higher Fees AWDB #393: Power Talk Friday: Fred Berns: 12 Ways Interior Designers Sabotage Their Business AWDB #460: Power Talk Friday: Fred Berns: How to Strengthen and Rekindle Client Relationships WTFP #196 Sara Lynn Brennan: Why Window Treatments are a Non-Negotiable in Our Interior Design Process Other Resources Mentioned:

    Freds' Coach Call is a one-hour personalized, customized consultation session in which I help design professionals apply The Five Things to their businesses and careers.

    The session can also include suggestions on how to upgrade and update their bios and website copy.

    Investment: $159.Details: Contact Fred Berns at FredTalks @gmail.com, or 303-589-3013.


    916: Marilyn Watson-LaVergne: Clients Don’t Buy What We Do, They Buy What We Believe Sep 26, 2023
    Show notes

    Today With Marilyn Watson-LaVergne:

    Today on A Well-Designed Business I am joined Marilyn Watson-LaVergne. In her first career, Marilyn worked in marketing and public relations in New York City, witnessing the progression of branding for products and creative services, including interior design. Now a seasoned designer and owner of Marilyn LaVergne Interiors, Marilyn is teaching us that we can’t be all the things to all the people—and what to do instead. It all starts with identifying what you believe and finding your point of differentiation, because clients don’t buy what we do. They buy what we believe. Listen now to my chat with Marilyn to learn how to take this first step and where it will lead you.

    Pick It Apart

    [4:50] Marilyn explains the nuances and expertise that go into interior design.

    [10:11] Marilyn talks about how she became passionate about design and transitioned out of marketing to become a designer.

    [14:39] LuAnn and Marilyn discuss the impact a designer can have on their clients’ homes and lives, and what opportunities will bring the best outcomes.

    [21:01] Marilyn suggests once you find your “only,” narrow your focus and seek customers who need that specific trait.

    [27:35] Marilyn emphasizes that designers are not a commodity.

    [39:00] Marilyn and LuAnn discuss the challenges of working in a creative industry, but understanding that what you offer will solve a problem or create an opportunity for your clients will benefit you both.

    LuAnn Nigara and Marilyn Watson-LaVergne's Ah-Ha Moments “Clients don’t buy what we do, they buy what we believe.” – Marilyn Watson-LaVergne (quoting Simon Sinek) “You have a specialized service [as a] designer. That means you have a specialized client.” – Marilyn Watson-LaVergne “If we mean everything to everybody, then we actually mean nothing to anybody.” - Marilyn Watson-LaVergne “You have something. You may not see it. And it might be because it's so close to what you do that you don’t realize how valuable it is.” – LuAnn Nigara “You have to know that what you're offering is a solution to a really big problem or you're capturing an opportunity. But either way, you are leaving your client in a better position than they were before the two of you met.” - Marilyn Watson-LaVergne More About Marilyn Watson-LaVergne

    Marilyn designs residential and boutique commercial interiors for clients seeking to enjoy spaces that showcase their values and amplify their aspirations. Her work features modern lines punched up with aesthetic elements from African, Asian, Middle Eastern and Indigenous cultures. She begins each project listening to understand clients’ vision, then collaborates to create exceptional living environments. “Design is about my clients’ future,” Marilyn observes, “So, we aim to transform their highest dreams into living reality. We delivery original spaces filled with inspiration, comfort and pleasure.” Before design, Marilyn was a New York City publicist -- working, at times, in the interior design industry. Later, she collaborated with architects coordinating façade improvements to downtown buildings. She earned the Certificate of Interior Design from Parsons School of Design in New York. Then opened Sepia Home, an interior design showroom and art gallery in Montclair, NJ. Later she joined Cabinets to Go, a leading cabinetry retailer, where she designed 100’s of kitchens and bathrooms for clients in the greater New York City area. In 2019, She launched Marilyn LaVergne Interiors, a full-service interior design studio, to serve clients ready to step into living spaces that magnify their imagination!

    10 Marilyn FACTS: 1. She’s evangelical about collecting fine art 2. Believes she smiles way too much 3. Takes Comfort in candle light 4. Holds intense disdain for fluorescent lighting 5. Plays guitar, sings the blues … but is shy about performing 6. Would kill for a private tour of Prince’s closet 7. Thinks the word “amazing” is over-used 8. Once hated Vegas so much she cried 9. Loves her curls 10. Adheres to a design principle that involves Diana Ross – ask her!

    Connect with Marilyn Watson-LaVergne

    Website

    Instagram

    What’s new with LuAnn Nigara

    LuAnn Live 2023

    Watch the Docuseries!

    luannuniversity.com

    http://www.luannnigara.com/cob

    A Big Thank You to Our Keynote Sponsors:

    Nancy Ganzekaufer

    Traci Connell

    Duke Renders

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned:

    AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

    AWDB #908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)

    AWDB #912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers

    Other Resources Mentioned:

    Simon Sinek TED Talk


    915: Power Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging Sep 22, 2023
    Show notes

    Today With Masha Koyen:

    Welcome to a Well-Designed Business. It’s Power Talk Friday. Your website matters for so many reasons. It’s the gateway for how your clients get to know you, whether they trust you, and ultimately whether they ever contact you or not. My guest today, Masha Koyen, understands the importance of web copy. She is the founder of Content Vertical, a copywriting agency for the interior design industry. She helps designers and builders level up their brand and create messaging that connects, engages, and attracts their ideal audience. Masha has seen a lot of web copy—and specifically, a lot of mistakes that designers make with their websites. Today, she’s sharing the top 7 mistakes she sees—and what you can do to correct them.

    Pick It Apart [3:04] Masha and LuAnn discuss how important it is to create your copy with your audience in mind. [12:31] Masha talks about why having copy above the fold matters. [17:04] LuAnn and Masha discuss how to make your website stand out. [30:40] Masha shares why personalization in your web copy can make all the difference for your brand. [47:58] Masha highlights how to create strong CTAs in your web copy. LuAnn Nigara and Masha Koyen's Ah-Ha Moments “You want to humanize your brand a little bit, you want to inject that personal touch into your copy, so that people you know, because I don't think interior designers have a problem selling face to face.” -Masha More About Masha Koyen

    Masha Koyen is a Copywriter and Content Strategist for interior designers and builders that want to level up their brand, create messaging that connects, engages, and attracts their ideal audience. She is the founder of Content Vertical, a copywriting agency for the interior design industry.

    Connect with Masha Koyen

    Website

    Instagram

    LinkedIn

    What’s new with LuAnn Nigara

    LuAnn Live 2023

    Watch the Docuseries!

    luannuniversity.com

    http://www.luannnigara.com/cob

    A Big Thank You to Our Keynote Sponsors:

    Nancy Ganzekaufer

    Traci Connell

    Duke Renders

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned:

    #317 Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen

    #626 Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design

    #760 Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals

    #811 Power Talk Friday: Heather Hansen: You Are Your Own Advocate


    914: Maria Leigh Palantino: Giving Yourself Permission to Launch an Interior Design Business Sep 19, 2023
    Show notes

    Today With Maria Palantino:

    Welcome to a Well-Designed Business. My guest today, Maria Leigh Palantino, came into the interior design industry as her second career. She started a career in fashion design then pivoted, and brought with her many skills from her fashion career that guide her philosophies, design style, and the way she cultivates a memorable experience for her clients.

    For Maria, it wasn’t just about being scared to take the plunge to start a new career. The real challenge was giving herself permission to leave behind not just her expertise but something she had worked so hard for and trust herself to build something new. Today, she’s sharing how she overcame that challenge and created a thriving interior design business.

    Pick It Apart

    [4:43] Maria shares how she decided it was time to take the leap to become an interior designer.

    [9:30] Maria and LuAnn discuss how hard it can be to give yourself permission to change careers.

    [24:46] Maria discusses how delegating early in her business created value and allowed her to reach greater heights.

    [33:41] Maria shares how she weaves her fashion design experience into her interior design business.

    LuAnn Nigara and Maria Palantino's Ah-Ha Moments

    “The path and life which you're presented with or the career path or the profession that you dedicate your life to, isn't always where you will end up, and that's okay. In the end, it truly will work out—whatever your passion is.” -Maria

    “It does seem like a significant process to actually ultimately give yourself permission to walk away from one race to another.” -LuAnn

    More About Maria Palantino

    Homebodi Designs was born as Maria transitioned out of the fashion design industry and navigated through COVID-19 spending lots of time at home. It was during that time that she became a true “homebodi” and noticed the importance of being happy with the design of your home and spending time with the ones you love.

    Maria's background in fashion design and working within the industry over the past five years provided her with a seamless transition as she decided to enter into the world of interior design. The principles learned from the industry created a firm foundation for her newest venture and her own business. It has given her a new found passion for design and a new identity as a designer.

    Connect with Maria Palantino

    Website

    Instagram

    Facebook

    Pinterest

    What’s new with LuAnn Nigara

    LuAnn Live 2023

    Watch the Docuseries!

    luannuniversity.com

    http://www.luannnigara.com/cob

    A Big Thank You to Our Keynote Sponsors:

    Nancy Ganzekaufer

    Traci Connell

    Duke Renders

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned:

    02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy

    06: Identifying Your Transferable Skills with Erika Ward 174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours 267: Rasheeda Gray: A Pipeline With Over 20 Interior Design Projects in Under 2 Years 291: Cheryl Luckett – From Side Hustle to Full Time Interior Design

    707 Rachel Moriarty: Authenticity and Visibility in Your Interior Design Business


    913: Power Talk Friday: Terri Taylor: The Importance of Money Mindset in Charging Your Worth Sep 15, 2023
    Show notes

    Today With Terri Taylor:

    Welcome to a Well-Designed Business. For today’s sponsored show, I’m excited to welcome back Terri Taylor, creator of the Interior Design Business Academy – an education and coaching resource that provides a unique mix of business strategies and systems along with powerful positive mindset practices to help interior designers create meaningful success.

    Today, she is giving us an inside look at her upcoming Design Biz Summit—a 3-day event to help designers shake their mindset breaks and develop the skills to know their worth, charge it, and deliver on it. She’s also sharing her insights on the importance of having the right money mindset—and what you can do to stop undervaluing and undercharging.

    Pick It Apart

    [1:03] Terri discusses how our money mindset forms when we are children and impacts the way we function in our business.

    [3:11] Terri talks about the money mindset of the luxury client.

    [18:30] Terri and LuAnn talk about the importance of learning both mindset and skills.

    [29:29] Terri breaks down why you need to be able to create budgets for your client.

    [47:43] Terri discusses the Design Biz Summit and what you can get if you sign up today.

    LuAnn Nigara and Terri Taylor's Ah-Ha Moments

    “I realized quickly that if you didn’t shift your mindset about what you thought was possible, all the checklists and contracts and lists and scripts we develop to make it easier are no good because you don’t believe it can happen.” -Terri

    “You can’t attract what you resent.” -Terri

    “It's interesting, because successful super uber-successful people do have similar characteristics and traits, in the way they run and manage their entire lives, to your point of making time for creativity, making time, for space for travel, for all of that stuff, they are not necessarily working 90 hours a week, right? They understand when to work, when to create when to you know, dream, when to take care of themselves, when to do all the things.” -LuAnn

    More About Terri Taylor

    Terri Taylor is an award-winning interior designer turned business coach who teaches and mentors designers on how to create thriving businesses and own their worth.

    Terri has more than 30 years experience in the interior design and construction business. She’s been featured in regional and national design publications and is a sought-after guest speaker at national and international events.

    She speaks on a number of topics related to the business of interior design, including business practices, sales, marketing, mindset, leadership, success, and personal growth.

    As host of the Interior Design Business Podcast, Terri brings her clear, proven, and repeatable step-by-step “recipes” for attracting ideal luxury clients along with her overreaching attitude of gratitude, abundance, beauty, and joy for creating long-lasting and meaningful success, to a growing audience of interior designers each week.

    In 2009, Terri created the Interior Design Business Academy – an education and coaching resource that provides a unique mix of business strategies and systems along with powerful positive mindset practices to help interior designers create meaningful success.

    Over the past 10+ years, Terri has coached hundreds of designers to grow their businesses to 6- and 7-figures with grace and ease. She’s known as a straight-talking ‘technical expert’ when it comes to streamlining your design business.

    Her value-packed events and coaching programs are all designed to move you and your design business to whole new levels of getting paid what you deserve.

    Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability - all while undergoing a beautiful personal transformation.

    Connect with Terri Taylor

    Website

    Instagram

    Blog

    Other Shows Mentioned:

    #548: Terri Taylor: Calculating Flat Fees & Budgets

    #602: Terri Taylor: Interior Design Business Academy 2020 Summit

    #662: Power Talk Friday: Terri Taylor- Stepping Into Profitable Kitchen Remodels. Sponsored Show: Interior Design Business Academy

    #710: Power Talk Friday: Terri Taylor- Get Paid What You Are Worth. Sponsored By Interior Design Business Academy Summit 2021

    #763: Power Talk Friday: Terri Taylor- The Real Deal and Charging Your Worth

    #813: Power Talk Friday: Terri Taylor- Design Fees VS Hourly Billing- What Are Flat Fees the Way to Go?

    #829: Power Talk Friday: Terri Taylor- Fly the Plane While You Build It!

    #865: Power Talk Friday: Terri Taylor: The Real Deal When Working with Contractors on a Remodel


    912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers Sep 12, 2023
    Show notes

    Today With Jessica Bantom:

    Today on A Well-Designed Business, I am joined Jessica Bantom, interior designer, color consultant, and DEIB practitioner. This is Part Two of our conversation on how to become a culturally competent designer, and we are going even deeper.

    In this conversation, Jessica walks us through the six habits of a culturally competent designer—the same habits outlined in her new book, Design for Identity: How to

    Design Authentically for a Diverse World. Listen now to learn more about each of these habits and how you can incorporate them into your routine and be a part of this phenomenal shift in the industry.

    Pick It Apart

    [1:58] LuAnn and Jessica discuss the first habit of culturally competent designers: Take accountability, especially during the design process and through inclusive leadership.

    [10:25] Jessica explains the second habit: Ask questions. She says this step is about creating a space for conversation, which should be established at the beginning of a project.

    [17:58] LuAnn asks Jessica about the third habit: Seek knowledge.

    [25:26] Jessica shares that the majority of her book, Design for Identity: How to Design Authentically for a Diverse World, is about the critical fourth habit: Talk to customers.

    [34:44] LuAnn and Jessica expand on the fifth habit: Believe people, and why this habit should not be overlooked.

    [41:00] Jessica explains the sixth and final habit: Share experience, saying that culturally competent designers need to set the tone, create the space, and model the behavior of sharing experience.

    LuAnn Nigara and Jessica Bantom's Ah-Ha Moments

    “All of us need to adopt these habits. So that there is no one outlier in the team or in the organization that is the one speaking up. It becomes a normal part of conversation. And when a point is raised, it can be something that can be can be discussed more broadly.” – Jessica Bantom

    “The entire culture of the company has to be a place where you allow people to express their points of view.” – LuAnn Nigara

    “When it comes to identity, and representing cultures and identity, and it's in an authentic way, that does require getting other viewpoints and perspectives..” – Jessica Bantom

    “There is this expectation that we can't start talking about difference until we bring people of different backgrounds into the organization. That is not true. Because, like we said, there is information available and accessible to of us. And it is also not the responsibility of those people to come into a firm and educate their peers.” – Jessica Bantom

    “We have to be willing to engage with customers, because we are the experts on design, but they are the experts on themselves.” – Jessica Bantom

    “These are principles, these are ideas, these are things that we should be doing to be better humans. However, if that's not enough to get your mojo going, understand this is your business. Your business is going to dramatically change over the next five-to-ten-to-fifteen years.” – LuAnn Nigara

    More About Jessica Bantom

    Jessica Bantom is a Diversity, Equity, Inclusion & Belonging (DEIB) practitioner and workplace strategist whose goals are to help organizations develop customized strategies for transformational change and to enable individuals to take immediate action to become more inclusive. Author of Design for Identity: How to Design Authentically for a Diverse World (coming in April 2023), she is a skilled management consultant with over 20 years of experience, a compelling speaker, and a certified facilitator and coach with a passion for helping people and organizations activate the values of DEIB to become more culturally competent and thrive in our increasingly global economy.

    Jessica is a proud alum of the University of Virginia where she earned her undergraduate degree and Marymount University where she earned her Masters. She is certified as an Associate Diversity Coach through the CoachDiversity Institute’s Executive Certification in Diversity Coaching program in collaboration with the Howard University School of Business and holds a certificate in Diversity and Inclusion from Cornell University. In addition, she is a Certified Change Management Professional (CCMP), Prosci Certified Change Practitioner, and Change Management Advanced Practitioner (CMAP) with a specialization in Design Thinking and Innovation from Darden Executive Education at the University of Virginia. Jessica is also active in the interior design industry as an interior design and color consultant and as an engaged advocate committed to promoting DEIB in the industry and in practice. She describes herself as a multidisciplinary designer of human-centered solutions and uses her specialization in design thinking to develop and apply innovative approaches that transcend industries. A proud member of Zeta Phi Beta Sorority, Incorporated, she’s a long-time resident of the Washington DC area, although she will always call Philadelphia home. Connect with Jessica Bantom

    Website

    Instagram

    LinkedIn

    What’s new with LuAnn Nigara

    LuAnn Live 2023

    Watch the Docuseries!

    luannuniversity.com

    http://www.luannnigara.com/cob

    A Big Thank You to Our Keynote Sponsors:

    Nancy Ganzekaufer

    Traci Connell

    Duke Renders

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned: AWDB #573: Cheryl Luckett, #BLM: See Something, Say Something AWDB #596: Jamel Williams: A Call to Create Opportunity and Change at the University Level AWDB #703: Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity AWDB #720: Flash Back Friday: Cheryl Janis : Defining and Owning Your Niche AWDB #908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)

    911: Power Talk Friday: Jenna Gaidusek: Introducing Virtual Assistant Certification by Mydoma Studio Sep 08, 2023
    Show notes

    Today With Jenna Gaidusek:

    Today on A Well-Designed Business I am joined by Jenna Gaidusek, Director of Community and Education at Mydoma Studio. Jenna is a talented designer, founder of the Interior Design Playbook (formerly eDesign Tribe) Facebook community and creator of eDesign U, an online school dedicated to providing designers with the knowledge and tools needed to succeed in the eDesign industry.

    Jenna doesn’t want you to go it alone as a designer, which is why she joined forces with Mydoma Studio and created the Virtual Assistant Certification program.

    Listen now to this sponsored episode for all the details about this amazing new resource available only through Mydoma.

    Pick It Apart

    [3:07] Jenna explains what a virtual assistant is and how they help businesses.

    [4:47] LuAnn and Jenna discuss the need for virtual assistants, especially for designers, and why Jenna and Sarah Daniele from Mydoma partnered to create a certification program specifically within the Mydoma Studio platform.

    [11:00] LuAnn identifies the ideal candidates for this course.

    [14:41] Jenna explains what candidates need to do to get started in the certification program.

    [15:50] LuAnn asks Jenna about common tasks VA’s will complete and different ways they can collaborate with designers after this training in both the project management and rendering.

    [19:29] Jenna and LuAnn discuss the benefits of having a VA certified in Mydoma Studio, including access to Mydoma, training updates, and access to the community for a year.

    [28:11] Jenna explains how the week-long course is structured and how to apply.

    LuAnn Nigara and Jenna Gaidusek's Ah-Ha Moments

    “Virtual assistants are basically like your right hand, man. They can help you streamline your process, take the things off your plate that you just don't enjoy doing, but they thrive on…[doing] the things that you don't love to do, and it makes a great partnership.” – Jenna Gaidusek

    “There are people that might not be designers that are so perfect for this role as a VA that it just fits and it just clicks and we need you as designers to be our other half.” – Jenna Gaidusek

    “‘This is a tremendous benefit, that if I recognize the value that Mydoma Studio can be to my business—to my back end, to my operations and my system, but I mentally don't have the capacity, whether it's actual intellectual capacity or physical capacity timewise…[Now there is] somebody that I can pay to put my projects in to get everything done.” – LuAnn Nigara

    “I believe if you have an organized brain, we can teach this to you.” – Jenna Gaidusek

    More About Jenna Gaidusek

    Jenna is a talented visual communicator and interior designer with a passion for creating beautiful and functional spaces. She made the decision to leave her corporate interior design career in 2015 to launch her own online interior design business, which quickly gained traction and became a successful venture while she was living in New York City.

    She began sharing her work on social media, and other designers frequently reached out to her with questions. During this time, Jenna noticed a lack of information and resources available for eDesign, which was not yet a popular concept. To meet this demand, Jenna founded the eDesign Tribe Facebook community, which quickly grew into a thriving platform for designers to connect and learn from one another (now called the Interior Design Playbook).

    With a continued need for education in the field of virtual design communication and business development, Jenna created eDesign U in 2018, an online school dedicated to providing designers with the knowledge and tools needed to succeed in the eDesign industry.

    Jenna also recognized the need for a more user-friendly and affordable 3D rendering program and embeddable shopping list for designers. In response, she developed a cutting-edge platform that provided just that. This platform was quickly embraced by designers and became a game-changer in the industry.

    In 2022, Jenna's efforts and dedication to eDesign were rewarded when her eDesign Tribe community and all associated entities were acquired by Mydoma Studio. This acquisition provided designers with an unprecedented level of resources and support, allowing them to render their designs and manage their projects with ease.

    Jenna's innovative and forward-thinking approach to eDesign has had a significant impact on the industry, and her contributions have been widely recognized. She continues to be a thought leader in the field, and her passion for helping designers succeed is an inspiration to all who work with her as the Director of Community and Education with Mydoma and continues to work as a practicing virtual interior designer.

    Connect with Jenna Gaidusek

    Website

    Virtual Assistant Certification

    Instagram

    Get 20% off Mydoma for 3 months!

    A Big THANK YOU to Today’s Podcast Sponsor:

    This episode is sponsored by Mydoma Studio

    Other Shows Mentioned:

    #91: Sarah Daniele – Co-Founder & CEO of Mydoma Studio

    #177: Power Talk Friday- Sarah Daniele, CEO of Mydoma Studio is back to tell us what’s new for you at Mydoma Studio!

    #375: Power Talk Friday: Bonnie Fahy: How to Hire a Virtual Assistant for Your Interior Design Business

    #555: Sarah Daniele: 19H The Blueprint, Create Resiliency in Your Business

    #618: Jenna Gaidusek: How to Build an Online Business in Interior Design

    #879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation


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