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    Business

    A Product Market Fit Show | Startup Podcast for Founders

    Every founder has 1 goal: find product-market fit. We interview the world’s most successful startup founders on the 0 to 1 part of their journeys. We’ve had the founders of Reddit, Gusto, Rappi, Glean, Cohere, Huntress, ID.me and many more.

     We go deep with entrepreneurs & VCs to provide detailed examples you can steal.  Our goal is to understand product-market fit better than anyone on the planet. 

    Rated one of the world’s top startup podcasts.

    Advertise

    Copyright: © 2024 A Product Market Fit Show | Startups & Founders

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    WebSummit Panel w/ Founders of Glean ($5B) and Huntress ($2B): What it takes to hit $100M ARR Jun 12, 2025
    Show notes

    Two founders, two wildly different paths to $100M ARR: Arvind Jain, founder of Glean, walked away from a unicorn to start over—raising $15M without revenue and ignoring lean startup rules. Kyle Hanslovan, founder of Huntress, faced brutal rejection, slept in his car, maxed out credit cards, and still crushed it. This episode is packed with raw lessons on fundraising, product-market fit, and why relentless hustle alone won’t save you. If you’re a founder chasing growth, stop everything and listen.

    Why You Should Listen

    • Learn exactly what top founders did to get from zero to $100M ARR
    • Why chasing perfection won't work (and how to stop)
    • The secret to surviving brutal fundraising rejections (over 60 VCs said no to Kyle)
    • Why hustle culture isn’t enough—here’s what matters more

    Keywords

    product-market fit, startup fundraising, unicorn startups, founder hustle, lean startup method, scaling startups, early-stage growth, AI startups, SaaS growth, venture capital advice

    Chapters

    (00:00:00) Intro

    (00:02:05) Quitting a Unicorn to Start Again

    (00:05:09) From NSA Hacker to Startup Founder

    (00:09:18) Ignoring the Lean Startup

    (00:12:59) Knowing When to Launch

    (00:16:32) Finding Product Market Fit

    (00:18:01) Final Advice for Founders

    Send me a message to let me know what you think!


    How his $2B startup grew to $10M+ ARR with zero marketing. | Avery Pennarun, Founder of Tailscale Jun 09, 2025
    Show notes

    Avery Pennarun raised $160M for Tailscale—without even meaning to. What started as a small, simple project exploded into an unstoppable force in network connectivity and security. This episode reveals exactly how Avery turned a tiny seed round into millions of dollars in ARR, powered by nothing more than word-of-mouth and an obsession with solving everyday developer headaches. Learn why your startup idea is probably wrong (and why that’s okay), how Tailscale found explosive product-market fit, and why the biggest opportunities are hiding in the “smallest” problems. If you’re an early-stage founder looking for practical insights, game-changing growth hacks, and lessons from someone who’s been through it all, this is the episode you can’t miss.
    Why You Should Listen

    • Learn how Avery grew Tailscale from zero to millions in revenue purely through word-of-mouth.
    • Discover why chasing enterprise deals too early might actually slow you down.
    • Find out why solving “small, simple” problems can lead to billion-dollar outcomes.
    • Hear the counterintuitive reason why your product failing early users is actually a huge advantage.
    • Understand how Tailscale turned COVID lockdown into an explosive growth opportunity.

    Podcast Keywords
    product market fit, startup growth, product-led growth, Tailscale, word-of-mouth growth, startup fundraising, developer tools, network security, B2B SaaS, early-stage founder advice
    (00:00:00) How Tailscale Raised $160M Without Chasing Investors

    (00:01:48) Building a Billion-Dollar Idea From Scratch

    (00:05:18) How to Find Real Problems Worth Solving

    (00:13:14) Landing the Critical First Customer

    (00:22:25) Why Great Founders Start Small, Not Big

    (00:28:33) Turning Bottom-Up Adoption into Enterprise Deals

    (00:36:55) Growing from Zero to $1M+ ARR Through Word-of-Mouth

    (00:46:16) When Avery Knew Tailscale Had Product Market Fit

    (00:48:27) Avery’s Most Important Advice for Early-Stage Founders


    Send me a message to let me know what you think!


    May Startup News: Elizabeth Holmes Returns, Billion-Dollar Frauds, & the End of Tech Jobs w/ Jack Kuveke Jun 05, 2025
    Show notes

    Description:
    Jack Kuveke returns to unpack the wildest startup news this month: from billion-dollar frauds and crypto scams, to OpenAI’s secretive $6.5 billion gadget project with Apple’s design legend Jony Ive. We dig into why big-name investors keep missing red flags, and why AI might be crushing entry-level tech jobs faster than anyone expected.
    Keywords
    startup scams, OpenAI Johnny Ive, Elizabeth Holmes, Builder AI scandal, tech IPO crash, AI job loss, crypto meme coin fraud, venture capital news, tech layoffs, Theranos lessons

    Send me a message to let me know what you think!


    He hit $1M ARR in 10 months—after doing of a full, 180 pivot. | Merrill Lutsky, Founder of Graphite Jun 02, 2025
    Show notes

    After two pivots and nearly running out of runway, Merrill Lutsky found insane growth—scaling Graphite to tens of thousands of daily users and millions in ARR. He reveals exactly how Graphite landed its first massive enterprise customer, doubled revenue overnight by changing pricing, and turned user feedback into momentum.

    Merrill shares hard-earned lessons on recognizing true product-market fit, leveraging internal tools as a market wedge, and surviving the chaos every early-stage founder faces. If you’re building, pivoting, or scaling your startup, this is a must-listen episode.

    Why You Should Listen

    • How to Know When It’s Time to Pivot—or Keep Going
    • Landing Your First Enterprise Deal (and Getting to $1M ARR in 10 Months)
    • Why Daily User Feedback is a Secret Weapon
    • Finding the Real “Must-Have” Product
    • Why Your First Pricing Model Probably Won’t Work (and How to Fix It)

    Keywords

    product market fit, developer tools, pivot, enterprise sales, startup growth, code review, pricing strategy, software startups, founder lessons, Graphite dev tool

    00:00:00 Raising a seed round on Airbnb Wi‑Fi

    00:10:40 Lessons from the first failed DevTool

    00:16:00 Why daily‑use products win

    00:24:30 Pivoting from mobile rollbacks to code review

    00:31:00 Ex‑Meta engineers spark a viral wait‑list

    00:40:00 Switching on pricing and racing to $1 M ARR

    00:48:30 The pricing tweak that doubled revenue

    00:50:00 Surviving outages, bank collapses and chaos

    00:52:30 Co‑founder trust makes or breaks startups

    Send me a message to let me know what you think!


    PMF Observations: Why passion is more important than you think May 29, 2025
    Show notes

    Most early-stage founders get trapped in the chaos of endless tasks, there's always too much to do and not enough time. We go through the last 4 episodes to see what how the best founders prioritize. We also see why you can raise millions without real traction but can’t fake product-market fit, how positioning yourself for luck is as important as having a plan, why slow initial growth might be your secret weapon, and how true passion gives you staying power.

    Why You Should Listen

    • How to prioritize ruthlessly—focus is about saying no.
    • Why you can't game product-market fit.
    • Turning random luck into edge.
    • When slow growth still wins
    • Why true founder-market fit keeps you in the game longer.

    Keywords

    product-market fit, founder-market fit, startup prioritization, fundraising strategies, early-stage startups, growth strategies, startup pivot, founder lessons, bootstrapping startups, AI startups

    00:00 Intro

    02:58 Why Founders Need to Drop Some Balls

    05:04 You Can Fake Fundraising but Not Product Market Fit

    09:22 Positioning Yourself for Luck

    13:33 Why Slow Initial Growth Might be OK

    17:28 Why True Passion Buys Staying Power

    Send me a message to let me know what you think!


    He didn't raise VC for the first 7 years— then grew to $1B in ARR. | Dax Dasilva, Founder of Lightspeed May 26, 2025
    Show notes

    Dax built Lightspeed into a $1B ARR public company—even though he bootstrapped for the first 7 years. In this episode, he reveals exactly how he used a 4x pricing shift to create a global reseller machine that grew him to $10M ARR. He also breaks down why obsessing over design and deep customer empathy built the foundation for success.—and how stepping away from his comfort zone as an introverted developer was the key to scale. If you’re an early-stage founder trying to nail pricing, distribution, and long-term strategic decisions, this story is your playbook.

    Why You Should Listen

    • Learn how to price your product to build a distribution machine.
    • Why early profitability can make your startup unstoppable.
    • How bootstrapping forces clarity—and can unlock massive scale.
    • Why the hardest move for founders is often letting go of what they’re best at.
    • Why giving away titles and equity too soon is a trap.

    Keywords

    product market fit, pricing strategy, bootstrapping, reseller partnerships, early-stage startups, go-to-market strategy, startup scaling, founder lessons, Lightspeed POS, profitability

    00:00:00 Intro

    00:07:56 Landing the First Customers Without a Product

    00:11:28 The Pricing Strategy that Changed Everything

    00:19:20 Growth Through Partnerships

    00:26:18 Why a Business Plan Can Actually Help

    00:34:33 Profitable from Day One

    00:42:15 From On-Premise to the Cloud

    00:46:59 Finding Product-Market Fit

    00:49:15 The Truth About Early Employees and Equity

    00:53:18 Reinventing Your Role as Founder Every Year

    Send me a message to let me know what you think!


    Q1 2025: The Seed to Series A Gap is Wider Than Ever. Here's what to do. | Peter Walker, Head of Insights at Carta May 22, 2025
    Show notes

    Carta just released their report for Q1 2025. Peter is Head of Insights at Carta, and the person who owns their data practice. We sit down to talk about the largest trends he saw across fundraising, industries, graduation rates and even hiring practices.

    Carta data shows that graduation rates from Seed to A are as low as they've ever been. Bridge rounds make you even less likely to raise an A. And why seed-strapping might be an answer for many founders.

    VCs read and understand all this data. If you want to operate on equal footing— you should too.

    Why you should listen:

    • What the Series A gap is and what do about it.
    • Learn what the latest data says on valuations for seed and early-stage companies, round sizes etc.
    • Why bridges and extensions have become so popular.
    • Why bridge rounds have lower graduation rates to Series A.
    • Why you might not need to move to the Bay Area to raise large rounds.

    Keywords
    venture capital, AI, fundraising, market trends, valuations, startup ecosystem, early stage, late stage, investment, venture capital, bridge rounds, seed extensions, startup growth, hiring practices, AI impact, early stage funding, market trends, valuations, exits

    Send me a message to let me know what you think!


    He went from 0 to a $210M exit in 3 years—without inventing anything new. | Kazi Ahmed, Founder of Carbon6 May 19, 2025
    Show notes

    Kazi Ahmed took a small insight—seeing friends cash out from Amazon brands—and built Carbon6, a software roll-up startup, selling it for $210M just three years later.

    But behind the quick success was a frantic scramble to survive. Aggressive acquisitions nearly ran them out of cash, forcing a brutal pivot from burning $1M per month to profitability and explosive organic growth.

    This episode dives deep into Kazi’s playbook: when to ignore customer interviews, how to pivot on a dime, and why getting started immediately beats perfect planning every time.

    Why You Should Listen:

    • How Kazi Ahmed built a startup from $0 to a $210M exit in just 3 years.
    • Why chasing perfect ideas kills startups (and what to do instead).
    • How aggressive acquisitions almost destroyed the company—and the tough pivot that saved it.
    • Why customer interviews are overrated and sales beats surveys every time.
    • How to identify when a roll-up strategy makes sense (and when it doesn’t).

    Keywords:

    startup growth, Amazon FBA, acquisition strategy, profitable pivot, roll-up startups, founder stories, SaaS growth, startup exits, e-commerce software, early-stage advice

    00:00:00 Intro

    00:02:35 How COVID Unlocked an Amazon Gold Rush

    00:06:51 From Aggregating Brands to Aggregating Software

    00:12:04 Funding Acquisitions with Friends and Family

    00:16:18 The Art of Structuring Deals

    00:21:50 Pivoting from Acquisition Spree to Profitability

    00:26:35 Aggressive Cost Cutting and Cultural Reset

    00:29:43 Scaling Upmarket with a Sales-Driven Approach

    00:36:51 The $210 Million Acquisition by SPS Commerce

    00:40:26 Reflections and Realities of a Big Exit

    Send me a message to let me know what you think!


    Forecasts are overrated—great founders build one step at a time. | PMF Observations May 15, 2025
    Show notes

    I break down my top insights from recent conversations with four founders who won in unconventional ways. You’ll hear how Noah turned LinkedIn posts into his primary sales channel (without ever going viral), why Dan’s startup survived a brutal 95% downround but ended up at $400M ARR two years later, how Adam turned a stagnant $3M ARR business into a $25M cash cow by solving one overlooked customer pain point. Plus, and how Cleerly used a 17 day-from- bankruptcy moment as its turning point.

    Why You Should Listen

    • How to turn LinkedIn into your best sales channel without going viral

    • Why a 95% downround doesn’t mean your startup is over

    • How near-failure experiences can lead to breakthrough growth

    • The power of uncovering overlooked customer problems to drive massive profits

    • Why constraints and limited resources can become your biggest advantage

    Keywords

    product market fit, startup growth, LinkedIn lead generation, fundraising, downround, bootstrapping, founder lessons, pivoting, scaling startups, entrepreneurship

    00:00:00 Intro

    00:01:01 How Stacker Leveraged LinkedIn for Explosive Growth

    00:04:43 Clutch’s Wild Ride from Unicorn to Nearly Bankrupt and Back

    00:07:38 Navigating Market Cycles as a Founder

    00:08:32 Retention.com’s Pivot from Stagnation to Massive Profits

    00:13:33 Cleerly’s Near-Death Moment with Only 17 Days of Runway

    00:16:21 Why Constraints Are a Secret Weapon

    Send me a message to let me know what you think!


    He took on Robinhood & built Public.com into a $1B company with $440M raised. | Jannick Malling, Founder of Public.com May 12, 2025
    Show notes

    Public co-founder Jannick Malling shares exactly how he grew his startup from a tiny beta to millions of users—and hundreds of millions raised. He reveals why fractional shares changed the game for user acquisition, how the company cleverly seized on the GameStop moment to explode growth, and why relentless product focus was critical to scaling quickly.

    He explains the mindset shift needed to nail product-market fit multiple times and why you should only tackle timeless problems if you want your startup to last.

    Why You Should Listen

    • Learn how Public went from 1K beta users to millions in just 18 months by flipping the playbook.

    • Discover how to capture viral growth moments like GameStop and turning them into sustained growth.

    • Understand how intense product focus can drive massive results even with limited resources.

    • Hear why you need to solve timeless problems, not trendy ones.

    Keywords

    startup growth, product market fit, fractional shares, viral growth, Public investing app, fintech startup, user acquisition, scaling startups, startup advice, founder interview


    (00:00:00) How Public Went from 1K Users to Millions

    (00:09:41) Jannick’s Path from Teen Designer to Fintech Founder

    (00:19:03) Fractional Shares Unlock Explosive Growth

    (00:26:31) Why Community was Key (and How it Actually Worked)

    (00:31:36) Launch Day Metrics Go Off the Charts

    (00:35:38) Unusual Strategy Behind Public’s Word-of-Mouth Success

    (00:42:38) How Public Increased Average Deposits by 30x

    (00:49:12) How GameStop Doubled Public’s User Base in 48 Hours

    (00:53:00) Jannick’s Real Advice on Picking Problems That Matter

    Send me a message to let me know what you think!


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