A Blog To Watch Weekly

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210. Rolex Retail Power Plays, Seiko’s Mount Iwate Moment, and the Brand Wheel Strikes Again Feb 20, 2026

Show notes

This week on aBlogtoWatch Weekly, Rick is back in the hosting seat and joined by Ariel, Ripley, and David for a typical wide ranging conversation that moves from Japanese watch culture to retail power plays, with only a mild amount of chaos along the way. Ariel shares highlights from his recent trip to Tokyo, including how Seiko, Grand Seiko, Citizen, and Casio are presented at home, why Seiko currently wins the prettiest display contest, and what it feels like to stand in front of an entire rainbow of Mount Iwate dials. The team then dives into a deep discussion about Rolex and the growing pressure placed on authorized dealers, from costly boutique remodels to brand controlled retail experiences, sparking a lively debate about independence, real estate strategy, and who really benefits when luxury retail gets a facelift.

From there, the episode rolls straight into Hit Miss Maybe, covering a new pilot inspired release from Oris, a lightweight Zagato concept from Chopard, and a technical deep dive into a high end Ferdinand Berthoud piece, complete with chain drives, constant force mechanisms, and strong opinions about skeletonization. The Brand Wheel of Death makes its long awaited return, putting Tudor and Tissot back in the spotlight, while Czapek quietly exists. Along the way, the crew debates value, design direction, and whether some brands need a 50 year timeout. The episode wraps with plenty of laughs, sharp industry takes, and just enough Brand Wheel energy to remind everyone that no watch company is ever truly safe.

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209. Controlled Discounting, Gamified Watch Buying, and Why Retail Pricing Is Not a Trophy Feb 13, 2026

Show notes

This week on aBlogtoWatch Weekly, Ariel is once again holding down the host chair while Rick continues his mysterious multi week sabbatical (last we heard he was crossing mountains by donkey, so fingers crossed). Joined by Ripley and David, the team digs into Ariel’s latest essay on why luxury watch brands should embrace controlled discounting, unpacking how pricing psychology, gray market realities, and unrealistic investment narratives have distorted modern collecting. The conversation then shifts to Ariel’s recent trip to Tokyo, now arguably the world’s most exciting city for watch enthusiasts, with deep dives into Japan’s booming pre owned scene, Grand Seiko sightings, tax free deals, and how local retailers are reshaping displays to match global demand. From there, things jump wildly upmarket with a breakdown of the Louis Vuitton and De Bethune collaboration and its four million euro Sympathique clock fantasy, before crashing back to earth with tiny G-Shock ring watches, blind box buying culture, and whether gamified collecting is the future or just Pokémon with timekeeping. The episode wraps with thoughts on Breguet’s latest Type 20 chronograph, vintage inspired design choices, and why watches should probably go back to being worn instead of treated like speculative assets, all delivered with the usual mix of industry insight and playful cynicism, plus one conspicuously empty chair while Rick continues his mysterious travels.

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

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208. Superlative Compilation: A Look Back at Classic Conversations With Jay Leno, Fred Savage, And George Bamford Feb 08, 2026

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With the aBlogtoWatch Weekly crew unavailable this week, we’re doing something a little different. In this special crossover episode, we’re revisiting standout conversations from our Superlative podcast to bring you three perspectives on watch collecting, craft, and the culture that surrounds modern horology. You’ll hear from Jay Leno on his personal relationship with mechanical watches and why tangible objects still matter in a digital world, Fred Savage on how watches create connection, identity, and community, and George Bamford with candid insight into collector psychology, industry risk, and what it really means to navigate trust in the watch space. Each segment comes from a longer Superlative conversation, curated here for aBlogtoWatch Weekly as a look back at classic moments that highlight the human side of timepieces and why this hobby continues to resonate across generations.

Check out each episode with our featured guests:

Jay Leno - https://youtu.be/y6Lhs0h0S-I

Fred Savage - https://youtu.be/-vthxT-uSsM

George Bamford - https://youtu.be/SOBwXcXXm3A

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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207. Vintage Purity Myths, Modern Watch Fatigue, And When Rules Stop Making Sense Jan 30, 2026

Show notes

This week on aBlogtoWatch Weekly, Ariel is joined by Ripley and Sean, proving that the show can still stay on the rails even without Rick in the room, before cutting straight to the heart of modern watch collecting, originality, and why taste and intention matter more than rigid rules. The discussion kicks off with Sean’s modified 1960s Omega Seamaster and quickly expands into a thoughtful debate about vintage purity versus lived-in character, the difference between collecting as time travel and collecting as personal expression, and why aftermarket changes are not always the sin the internet makes them out to be. From there, the conversation moves through current releases, including Maurice Lacroix’s heavily skeletonized offerings, and Zenith’s Defy Skyline lineup (why it continues to punch above its weight), and the strange appeal of ultra-luxury skeletonized gold watches that are impossible not to smile while wearing. The team also touches on Marathon’s Arctic Edition diver, the ongoing fixation with faux-aged lume, and the widening gap between functional tool watches and fashion-driven design. The conversation also takes a candid turn toward Tudor’s current identity struggles, questioning whether the brand has lost its experimental edge and what it says when Rolex appears more willing to innovate than its so-called adventurous sibling.

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

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206. TAG You're Out, Mickey Mouse Breguet, and A World Timer Quiz Jan 23, 2026

Show notes

In this episode of aBlogtoWatch Weekly, the team dives headfirst into the watch media identity crisis sparked by Ariel’s recent essay on who actually pays for honest coverage and why everyone seems to want it without footing the bill. The conversation then shifts into the uncomfortable reality of independence, sponsored content, and where the line gets drawn in a very small industry. From there, things take a sharp turn into horology with a deep discussion of a very serious watch that also happens to look suspiciously like Mickey Mouse. Ariel breaks down Breguet’s high frequency chronograph history, magnetic escapement technology, and why the brand is simultaneously capable of brilliance and baffling aesthetic decisions.

The episode then moves through the not quite LVMH Watch Week releases, including Louis Vuitton’s Escale complications explosion, which quickly devolves into an on air world timer geography quiz no one was prepared for. Along the way, TAG Heuer’s latest Seafarer revival sparks a spirited debate about tide complications and dog walking use cases, raising the question of whether modern watches sometimes try a little too hard. The group also touches on TAG’s ongoing CEO turnover, broader brand direction questions, and why some watch companies appear to be having fun while others absolutely are not.

As always, tune into their conversation this week to hear a blend of industry insight, watch nerdery, and exactly the kind of chaos that makes aBlogtoWatch Weekly feel less like a roundtable and more like group therapy with bezels.

Check out this week’s sponsor - Movado Watches:

- https://www.movado.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Website - https://www.ablogtowatch.com/

- Facebook - https://www.facebook.com/aBlogtoWatch

If you enjoy the show please Subscribe, Rate, and Review!

205. Unstable Watch Websites, Sentencing JJ La Cow, And A Very Stable Genius? Jan 16, 2026

Show notes

With Ariel off on a mysterious, possibly horological, possibly diplomatic mission somewhere in Germany, Rick, David, and Ripley take the wheel. They immediately veer into Hungarian folk heroes, goose-based revenge myths, and the comforting knowledge that Disney will eventually monetize all of it. From there, the clappage gives way to Oris’ Year of the Horse watch and the genuinely baffling decision to celebrate an animal by wearing part of it. That choice sparks a long, ethically curious spiral involving cordovan straps, zodiac logic, pet straps, April Fool’s trauma, and whether anyone thought to ask a horse enthusiast first. From there, the episode turns into an unintentional audit of the modern watch internet. SevenFriday, U-Boat, and Swatch demonstrate that search functions are optional, vowels are negotiable, and websites may simply choose not to work. Along the way, the group revisits the watches they “missed” in 2025, including aggressively plastic divers, kindergarten crayon designs, watches that tick loudly enough to inspire resonance experiments, collabs that feel more like t-shirts than timepieces, and diamond-studded bison fantasies that send at least one host mentally relocating to Texas. The chaos culminates in a brutally honest round of the Picker Wheel of Death. Chronoswiss, Tutima, and Jaeger-LeCoultre face resurrection, mercy, or total erasure from the timeline as the debate somehow becomes philosophical, existential, and deeply online. It ultimately proves, once again, that this is, in fact, a watch podcast, even if it refuses to behave like one.

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Website - https://www.ablogtowatch.com/

- Facebook - https://www.facebook.com/aBlogtoWatch

If you enjoy the show please Subscribe, Rate, and Review!

204. Seiko Pricing Roulette, Tantalum Tantrums, And One Vacuum To Suck Them All Jan 09, 2026

Show notes

In this episode of aBlogtoWatch Weekly, the conversation opens exactly where it should for a new year: questioning whether the word “master” needs to be retired from watch naming altogether, before immediately veering into geopolitical hypotheticals, Swiss invasion logistics, and the undeniable truth that Geneva traffic would stop any army dead in its tracks. Once the dust settles, the group dives headfirst into Seiko’s latest releases, kicking off a familiar round of “guess the price” that once again proves Seiko pricing remains as unpredictable as ever, with King Seiko, Prospex Speedtimers, anniversary models, and Astron pieces all seemingly priced by different departments that may or may not be speaking to one another. From there, the discussion broadens into material choices, marketing language, sustainability footnotes, and the growing frustration with watches that feel overexplained yet under-justified. The episode then shifts gears into a full-fledged Omega marketing rant, unpacking celebrity placements, perceived popularity, and whether the brand has stopped explaining why its watches are actually good, before reluctantly admitting that Omega still makes excellent watches despite the noise. Things spiral further into horological absurdity with a deep dive into ultra-high-end independent watchmaking, including Roger Smith’s painstakingly handcrafted Series 6 and the realities of six-figure handmade perfection. The back half of the show fully embraces chaos with the return of the Brand Death Wheel, debates over which brands deserve resurrection or oblivion, and a surprisingly passionate detour into vacuum cleaners, industrial design, and why some machines, much like watches, are built to last while others are just shiny distractions. As always, the episode wraps with sharp opinions, running jokes, and the lingering sense that no matter how much the industry changes, confusion, contradiction, and spirited debate remain the true constants.

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

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If you enjoy the show please Subscribe, Rate, and Review!

[00:00] Intro: Playing the "Guess the Seiko Price" game
[00:48] Banter: Should "Master" be removed from watch names?
[05:32] Discussion on new two-tone black and gold Seikos
[09:50] Guessing the price: King Seiko KS1969
[12:32] Critique of the new "movable lug" Seiko strap
[13:51] Rant on "Leather Working Group" and sustainability marketing
[17:25] Shock at the actual Seiko prices (Astron & Prospex)
[20:10] Ariel's rant: Omega's celebrity-obsessed marketing
[22:43] "Omega Corner": Trying to find technical positives for the brand
[26:40] Review: Hautlence Sphere Series 3 (The "Muppet Strap")
[31:23] Game: "Brand Wheel of Death" (Keep, Kill, Resurrect)
[32:52] Brand 1: Brew Watches
[33:16] Brand 2: Dornblüth & Sohn
[33:43] Brand 3: Romain Jerome (Discussion on resurrecting it)
[37:22] The Final Verdict: Resurrect RJ, Keep Brew, Kill Dornblüth
[38:18] Tangent: The Kirby vs. Dyson vacuum cleaner debate
[41:16] Highlights of the handmade Roger Smith Series 6
[46:07] Browsing the Roger Smith configurator
[48:20] Review: Atelier Wen Tantalum (Integrated bracelet)
[54:45] Industry News: The decline of LVMH Watch Week events
[56:14] Teaser: Ripley’s upcoming review involving a tiny Hot Wheels car
[57:44] Rating the episode's "Watch Content" vs. "Filler"
[58:16] Final Debate: Kirby the vacuum vs. Kirby the Nintendo character
[01:00:55] Closing remarks

203. God Complex Watches, Brand Death Wheels, And Choose A Watch For Rick In 2026 Jan 02, 2026

Show notes

This week on aBlogtoWatch Weekly, Rick, Ariel, Ripley, and David stumble headfirst into a horological fever dream that begins with their favorite Christmas gifts and quickly escalates into “God complex watches”, starting with Vacheron Constantin’s wildly unsettling Métiers d’Art creations that somehow manage to combine astronomical complications, golden humanoid figures, cult leader aesthetics, and a price tag that suggests you might also receive a henchman with purchase. (Prompting a spirited debate about whether watches are meant to tell time or simply assert dominance over humanity). From there, Ariel dives into the increasingly uncomfortable question of whether there are simply too many watch brands in the modern market. He explains why brand failure does not automatically equal industry collapse and how pricing, distribution, and ego have quietly set the stage for a long overdue reckoning. That discussion naturally inspires Rick to introduce the “Brand Death Wheel”, a highly scientific and extremely responsible method for deciding which brands live, die, or are Thanos snapped out of existence. The process includes eulogies, resale speculation, and the unanimous realization that Tissot is not the brand we deserve but the brand we absolutely need.The conversation then swings through some of the most talked about articles of the year, including why rage drives engagement, why accuracy ranges that resemble guesses are no longer acceptable, and how discounting might actually save the industry’s soul. The group also explores why wealthy collectors complaining about prices may be the loudest warning sign of all. From there, the episode moves into a rapid fire tour of notable releases from Timex, Casio, and TAG Heuer, along with the ongoing identity crisis between flagship models and halo pieces. They ultimately circle back to the most important unresolved question of the episode: if this group truly has the power to decide which brands survive, should they also be trusted to choose a watch for Rick in 2026. Finally, (and appropriately), the episode closes with a solemn and completely earned send off set to the Hungarian national anthem.To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Website - https://www.ablogtowatch.com/- Facebook - https://www.facebook.com/aBlogtoWatch If you enjoy the show please Subscribe, Rate, and Review!

202. Watch Heritage™, The Watch Website You Dare Not Visit, And Ripley Almost F Bombs Over Cookies Dec 26, 2025

Show notes

This week on aBlogtoWatch Weekly, the team opens the floodgates on Watch Heritage™, questioning whether celebrating anniversaries still means anything when brands seem more excited about dates than doing something new today. As the conversation unfolds, Rolex, Omega, Tudor, and Breguet all get pulled into a spirited debate about when history becomes inspiration and when it turns into a crutch, with discontinued models, hypothetical anniversaries, and imaginary relaunches doing most of the heavy lifting. From there, things take a sharp turn as Ariel breaks down the Porsche Design Chronograph 1 and why car brand watches somehow feel acceptable when Porsche does it, even if the pricing still makes everyone flinch. The episode then ventures into dangerous territory with the watch website you DARE not visit, as the crew attempts to navigate the mysteriously elusive Peacock Watches site while discussing whether a Chinese tourbillon can actually impress seasoned collectors. Along the way, magnetism, innovation, value, and modern watch enthusiasm collide as everything nearly derails completely when Ripley almost drops an F-bomb over cookies, biscuits, wrappers, and the true meaning of holiday snacks. It’s heritage, heresy, horology, and holiday chaos, exactly as intended.

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

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If you enjoy the show please Subscribe, Rate, and Review!

201. Jay Leno’s Non-Cartier Tank, Touching The Guilloché, And Getting Banned From Switzerland Dec 19, 2025

Show notes

This week on aBlogtoWatch Weekly, the conversation starts with watches, traditions, and how certain design ideas get passed around as fact, even when no one fully agrees on where they came from. From there, things quickly drift into watch etiquette, including whether guilloché is meant to be admired quietly or kept well away from people with curious fingers. The crew dives into Jay Leno’s approach to watch collecting, why curiosity matters more than status, and how a non-Cartier Tank can sometimes be more interesting than chasing the usual icons. As the discussion rolls on, Rick, Ariel, David, and Ripley tackle new releases, retail realities, and brand decisions that feel increasingly hard to defend, eventually landing on the kind of strong watch opinions that might earn you a long conversation with Swiss passport control. (Time for a social media audit before the next trip to Geneva.) By the end, the lines between serious watch talk and end-of-year-chaos completely blur, making getting banned from Switzerland feel less like a risk and more like part of the job.

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

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