Show notes
What you’re about to hear is something really special.
Funk Roberts recently interviewed me on The Over 40 Alpha Podcast for his Legacy Series where he’s honouring the original pioneers of online fitness.
In this interview, I tell the REAL story about how I went from Skinny Vinny to launching one of the first-ever digital muscle-building programs and how that single product built the foundation for an entire fitness empire.
We talk about:
- The identity crisis that secretly drove my early success
- How I scaled from $10K to $100K to millions…starting with just an ebook
- What made the 2006–2013 fitness boom so different from today
- The exact tweak I gave Funk that still fuels his 12,000-member program
- And how AI, branding, and community are reshaping the future of online coaching
Whether you’re an OG, or just starting out, there’s gold in here.
In this episode:
0:00 Intro
6:27 From distance runner to personal trainer to top gym salesman
9:55 Discovering internet marketing and ebooks
12:30 The birth of No-Nonsense Muscle Building
17:41 Early years of internet marketing
24:45 Scaling through customer feedback and product layering
28:38 Behind the scenes of early affiliate marketing
33:11 When the affiliate game got cutthroat...and why Vince pivoted
36:11 The pivot to branding and YouTube’s golden days
41:48 How Vince is using AI to 10X his coaching productivity
44:56 The 10/80/10 method to stay human while using AI
48:55 Vince’s vision for personal AI coaches
50:41 Why community and collaboration are irreplaceable
53:45 The Legacy Guitar: giving Vince his flowers
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⏯️ Learn How to Achieve Freedom From Fitness on My YouTube Channel: https://www.youtube.com/vincedelmonte
💰 Get Coached to Start, Grow or Scale Your Fitness Biz: https://fbfitpro.com/12-weeks
🦅 Join Our Free FB Group & Soar Higher: www.VincesFreeGroup.com
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