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Latest Episodes:

The Strategy Behind Longevity Gains May 04, 2023

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Brian Clark lays out his strategy-first philosophy and describes the four components of a digital marketing strategy that actually gets long-term results.

Why Strategy is the Real Growth Hack Apr 18, 2023

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Brian Clark lays out his strategy-first philosophy and describes the four components of a digital marketing strategy that actually gets long-term results.

Finding Your Winning Difference Apr 11, 2023

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You’ve probably heard Brian Clark use the term “winning difference” before. In this episode, we unpack what it means and why it’s so important to identify. The conversation explores why seeking a winning difference is more important than simply being different, how it ties into the concept of movements, and why it can be so …

Your AI Strategy Apr 04, 2023

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As you’ve undoubtedly heard, the freight train of AI development is hurtling down the tracks, seemingly adding speed with each new update. As soon as we could all make some sense of GPT-3 and everything it can do, GPT-4 arrived to add new capabilities and an even wider spectrum of possibility. Soon, GPT-5 will arrive. …

The Creator Economy Bust? Oct 18, 2022

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For the last couple of years, you haven’t been able to escape hearing about the “creator economy.” At first it was merely annoying, as if it were a new thing. The label was new, and so was the sudden interest from venture capitalists who previously had no interest in individual content creators. And yet, things …

The Path From Client Services to Personal Enterprise Oct 11, 2022

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If someone offered you a crisp one dollar bill in exchange for two quarters, what would you do? You’d hand over the two quarters without hesitation, right? And what if you had the opportunity to exchange two quarters for a dollar bill over and over again … would you keep doing it until you ran …

A Productized Service Case Study Sep 27, 2022

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In this week’s episode we’re talking about productizing, which means taking a service and making it as standardized as possible so it can be sold and scaled like a product. As a starting point, I wanted to share a case study of what I consider a classic example of what most people think of when …

The Content Conspiracy Sep 20, 2022

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Brian, why are you so down on content these days? I’m not actually down on content – I owe my entire career to content. What I have a problem with is this mindless acceptance of the idea that you have to create tons of content to succeed. In other words, content works when it’s based …

Personal Brand Versus Personal Enterprise Sep 13, 2022

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Personal branding as an active pursuit is nonsense. Branding is a subset of marketing, which is the process of identifying and appealing to particular groups of consumers. Attempts at branding of any kind are meaningless until you and your business have the capacity to mean something to the people in your target market. For 7-figure …

Entrepreneurial Lessons Learned with Chris Ducker Aug 30, 2022

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For this week’s episode, I caught up with my friend Chris Ducker of Youpreneur and simply hit record. That may not sound like the best strategy for recording content, but I knew the gold would surface with no problem… and I was right. Here are just a few of the nuggets you’ll hear us discuss: …

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