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    Technology

    33 Tangents

    33 Tangents is a podcast that covers a wide range of topics from digital analytics to business and technology to remote work.

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    Latest Episodes:
    #284 - From the Archives: Employee Autonomy and PTO Nov 08, 2023
    Show notes

    We’re currently taking a break for a new addition to the family. We’ll be back with new episodes starting on December 6, 2023.

    This episode originally aired on April 21, 2021.

    Four years ago in the episode “Is Unlimited Time Off Actually Unlimited?”, Jim, Hila, and Jason took a hard look at the concept of unlimited PTO to see if it’s something employees find valuable or just a gimmick. They left that conversation genuinely questioning the value of “unlimited” PTO.

    In the time since, Jim and Jason have discussed the topic several time through multiple means, most recently on Twitter.

    On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue that conversation on Twitter giving their current perspective on unlimited PTO and discussing how it is tightly tied to employee autonomy.

    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    WHERE TO LISTEN

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts

    Subscribe on Google Podcasts

    Listen on TuneIn

    Listen on Amazon Music

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    #283 - Talking About The Value of Data, or Rather, The Cost Of Bad Data With Stewart Alaniz Nov 01, 2023
    Show notes

    It’s often stated that “data is the new oil’ and while that may be true, it oversimplifies the value of data. Data by itself isn’t inherently valuable. The value comes when it is properly collected, processed, refined, and injected into the right conversations.

    What is the value of data? Is all data valuable? Is it a boolean where data is either valuable or it is not valuable? What is the cost of bad data?

    On this episode of the 33 Tangents podcast, Jason and Jim are joined by Stewart Alaniz. Stewart is a 20+ year analytics professional who has provided valuable business insights for large brands in multiple industries. He currently serves as a Data Governance Steward, focused on optimizing data collection, data enablement and analytics processes, including platform usage. In this role he focuses on establishing new methods to improve efficiencies in data quality and accessibility for data consumers of all kinds. Last but not least, he drives a learning & literacy program to help educate business stakeholders, analysts and technical teams on the value of data.

    Where you can find Stewart

    • LinkedIn
    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    WHERE TO LISTEN

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts

    Subscribe on Google Podcasts

    Listen on TuneIn

    Listen on Amazon Music

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    #282 - What Are Ways Analytics Creates Value For An Organization? Oct 25, 2023
    Show notes

    The value a team produces isn’t always apparent. This is why it is critical for individuals and teams to ask themselves about the value they produce. As discussed in previous episodes of the 33 Tangents podcast, the value of analytics is not usually tied directly to revenue and since that is the case, it is imperative for analytics teams to clearly define the value derived from analytics.

    How does an analytics team create value for an organization? What value does analytics bring to a company?

    On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss how analytics should provide to and organization and the traps digital analytics teams fall into trying to prove value. The also talk about the steps digital analytics teams can take to ensure their output has actual value, not just the appearance of value.

    Items we mentioned:

    • Evan LaPointe discussing the statistics of expertise.
    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    WHERE TO LISTEN

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts

    Subscribe on Google Podcasts

    Listen on TuneIn

    Listen on Amazon Music

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    #281 - How Does An Analytics Team Show Value Without Being Tied Directly To Revenue? Oct 18, 2023
    Show notes

    As industries and organizations continue to recover from the covid pandemic, providing value is critical. This is value provided by companies to their customers as well as the value provided by teams within those companies. What does it mean to show value?

    Is value always associated with a monetary value? How can an analytics team show value when not directly tied to revenue? What are the issues with tying analytics work directly to revenue?

    On this week’s episode of the 33 Tangents podcast, Jason and Jim talk about the risks with revenue being the ultimate value for an analyst and other ways analysts can demonstration value. They also discuss the pitfalls analytics teams will encounter when they fail to be proactive in defining the value they provide to an organization.

    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    WHERE TO LISTEN

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts

    Subscribe on Google Podcasts

    Listen on TuneIn

    Listen on Amazon Music

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    #280 - What Is Value? Oct 11, 2023
    Show notes

    Value is a term that is easily thrown around, often with implied expectations. When it’s used are all involved aligned on the definition and outcomes?

    What is value? What is value when it comes to digital analytics? What are the expectations when the term is used?

    On this week’s episode of the 33 Tangents podcast, Jim and Jason talk about how & why asking “what is value?” is something not historically done by digital analytics teams. They also talk about what steps analytics teams can take to ensure the value of their work is in alignment with the needs and expectations of the broader organization.

    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    WHERE TO LISTEN

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts

    Subscribe on Google Podcasts

    Listen on TuneIn

    Listen on Amazon Music

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    #279 - Working With Agencies That Make You Dependent On Them Oct 04, 2023
    Show notes

    Vendor lock-in is a tactic employed across multiple industries and anyone in the digital analytics and martech space needs to be aware of it. This tactic sees organizations you’ve partnered with implementing features and processes in such a way that you become completely dependent on them. Any attempts to switch partners will come at a tremendous cost.

    Why are you hiring an agency? When you partner with an agency, are there signs that you can look for to determine what their priorities are? Is your success important to them or are you just a means to an end?

    On this episode of the 33 Tangents podcast, Jim and Jason discuss why vendor lock-in exists and how organizations get caught by it. They also discuss ways to determine if a potential partner engages in this practice and how it is often packaged.

    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    WHERE TO LISTEN

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts

    Subscribe on Google Podcasts

    Listen on TuneIn

    Listen on Amazon Music

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    #278 - We Have All Of This Software, But We Don’t Know How To Use It. What Do We Do? Sep 27, 2023
    Show notes

    Analytics teams were decimated during the COVID pandemic and still recovering. Many analytics teams are smaller than they were pre-pandemic and are showing no signs to returning to prior staffing levels.

    This is leading to cases where the organizations have a substantial amount of analytics software at their disposal but either don’t know how to use it or don’t have the capacity to use it to its fullest potential. What can analytics directors do position their teams to be the most successful? How do you recognize if your team is overwhelmed, under skilled, or both, with the software available? What is the first thing to consider?

    On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss how organizations can reach this point and the first steps they need to take. They talk about the signs a team is overwhelmed with the number of tools they have preventing the team from using them to their fullest potential.

    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    WHERE TO LISTEN

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts

    Subscribe on Google Podcasts

    Listen on TuneIn

    Listen on Amazon Music

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    #277 - Where Should The Analytics Team Live? Sep 20, 2023
    Show notes

    Where does analytics live within an organization? Does it live with Marketing or Product? Does it live completely on it’s own? Properly positioning the analytics team is critical to enable the development of unbiased information and guidance for the organization.

    What do organizations need to consider when determining where analytics lives? What happens if analytics is not in the right place within an organization?

    On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what they feel is the best place within an organization for digital analytics to be placed and why. They also discuss what organizations need to consider and the role digital analysts play in determining where analytics lives.

    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    WHERE TO LISTEN

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts

    Subscribe on Google Podcasts

    Listen on TuneIn

    Listen on Amazon Music

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    #276 - How Can You See Through The FUD And Fear Porn To See What Is Truly Going On? Sep 13, 2023
    Show notes

    Fear, Uncertainty, & Doubt, also known as FUD, is a commonly employed sales tactic. Decisions made out of fear are often drastic and wrong and martech sales in particular knows how to tap into the fear of opportunity cost.

    With organizations pushing analytics teams that are smaller than pre-pandemic levels to deliver at high levels, how does the director of analytics see through the fear porn to recognize if a new tool will truly help their team? Are there questions that can be asked? When will a new tool help a team and when will it actually hinder their productivity?

    On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss why FUD is so effective and how it can actually prevent organizations from seeing the root of the issues they are facing. They also talk about how the experience associated with this approach can damage organizations internally and get them tangled up with the wrong tools.

    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    WHERE TO LISTEN

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts

    Subscribe on Google Podcasts

    Listen on TuneIn

    Listen on Amazon Music

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    #275 - Vendor Pitches: Having The Wisdom To Know When To Ask Why Sep 06, 2023
    Show notes

    Everyone has sat through vendor pitches where:

    • The problem and solution are oversimplified
    • The vendor doesn’t fully the situation and specific problems
    • The vendor’s product doesn’t actually address the stated problems

    If not you’re not careful to recognize these things, it becomes easy to get lost & become excited with the shiny new tool. It’s easy to get focused on the features of the tool and not the “why” of the tool as it’s relates to your organization. Why does your organization need this new tool? Why is it necessary?

    What steps can someone take to ensure they fully vet a new tool being pitched? For those in director and above positions, what is the importance of asking “why”? How does this apply to martech solutions?

    On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss how a team can ensure they fully vet a new tool that is being pitched. They also discuss the importance of those in positions of director and above asking the question “why” and when should it be done.

    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    WHERE TO LISTEN

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts

    Subscribe on Google Podcasts

    Listen on TuneIn

    Listen on Amazon Music

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


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