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    Technology

    33 Tangents

    33 Tangents is a podcast that covers a wide range of topics from digital analytics to business and technology to remote work.

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    Latest Episodes:
    33 Tangents - Episode #124 - Talking Data, Analytics, and Life with Adam Jenkins, GlueIQ’s Global Data Strategy Head Sep 11, 2020
    Show notes

    On this week’s episode of 33 Tangents, Jim and Jason are joined by Adam Jenkins. Adam is a digital analytics veteran with extensive experience in the industry. He’s watched the industry evolve and offers a wealth of information, not just with data with experiences in life.

    Adam has spent time with Starwood Hotels and Resorts, Adobe, as well as founded Digital IQ. Adam is currently the Global Data Strategy Head for GlueIQ.

    Items we mentioned:

    • Documentary: Go Fast. Go North.
    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    WHERE TO LISTEN

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts

    Subscribe on Google Podcasts

    Listen on TuneIn

    Listen on Amazon Music

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    33 Tangents - Episode #123 - From the Archives: The Impact of Video and Remote Team Management with Matt Barnett, CEO and founder of Bonjoro Sep 04, 2020
    Show notes

    This episode originally aired on May 15, 2020. We'll be back with new episodes starting next week, September 11, 2020.

    On this week’s episode of #33Tangents, Jim and Jason are joined by Matt Barnett, CEO and founder of Bonjoro.

    Bonjoro is a company that is disrupting business communication with personalized video emails. They believe that video is a huge level to bring the human element back to business and their motto is “automate processes, not relationships”. Bonjoro is based in Sydney Australia but has employees around the world.

    Highlights:

    • 2:15 - Introductions.
    • 7:00 - Making business authentic and personal.
    • 15:00 - Creating the human bond.
    • 17:00 - Learning about customer behavior.
    • 27:30 - How Matt manages his remote team.
    • 32:00 - Is now the time to hustle?
    • 37:30 - The biggest learning from running a remote company.
    • 40:00 - Advice for those that are uncomfortable being on video.
    • 45:00 - Funnel optimization and using data to constantly learn.
    • 55:00 - Wrap up

    Items we mentioned:

    • Bonjoro
    • Bonjoro's Video Funnel Playbook
    • Jason's Charity:Water thank you video
    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330

    Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/


    33 Tangents - Episode #122 - The Good, The Bad, and The Ugly of Working Remote Aug 28, 2020
    Show notes

    In March, many people were thrown into it never having done it before. 5 months later, companies that were hesitant about letting employees work remotely are now becoming more amenable to it.

    On this week’s episode of 33 Tangents, Jim and Jason revisit the topic of working remotely. We’ve talked previously about how to be successful doing it.

    What are some of the common pitfalls of working remotely? What are some of the negative side effects of it? What are some of the benefits (and not the obvious ones of not commuting, more time, etc)?


    Items we mentioned:

    • 33 Tangents - Episode #14 - Being “Always On” and Remote Work Distractions
    • 33 Tangents - Episode #94 - Cliches and Business Speak
    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330

    Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    33 Tangents - Episode #121 - Musings on Current Events in Digital Analytics Aug 21, 2020
    Show notes

    On this week’s episode of 33 Tangents, Jim and Jason catch up on current events and recent announcements in digital analytics.

    Items we mentioned:

    • Google announces server-side tagging in Google Tag Manager
    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330

    Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    33 Tangents - Episode #120 - The Proper Ratio of People, Technology, and Strategy Aug 14, 2020
    Show notes

    In 2006 Avinash published his 90/10 rule for success in web analytics: for every $10 a company spent on analytics technology, they should spend $90 on people to use it. His argument was that while companies had “great investements” in analytics they struggled to use it to make meaningful decisions. The cause? All of that investment was made in the technology and not those who would run it.

    All these years later, we still see this with many companies. Why is it that a large amount of money is spent on the technology and the teams that use it are overwhelmed, stretched thin, and ill-equipped to use it? Is Avinash’s ratio realistic? What can be done to draw attention to the need invest in people and strategy to use the technology?

    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330

    Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    33 Tangents - Episode #119 - Talking Data Quality with Eric Richter, Founder and Chief Data Exorcist of Data Quake Aug 07, 2020
    Show notes

    The quality of data collected is often an afterthought until there is a problem and at that point it’s too late.

    On this week’s episode of 33 Tangents, Jim and Jason are joined by Eric Richter, a strategic consultant and data integrity expert. Eric also likes to go by the title of “Chief Data Exorcist”.

    Eric focuses on continual improvement of data integrity processes and test strategies. Eric is the Founder and Chief Data Exorcist of Data Quake, and before that he was the Director of Data Quality Solutions for Keystone Solutions

    Items that we mentioned:

    • ObservePoint
    • Data True
    • Charles Proxy
    • Fiddler
    • dataslayer
    • Adobe Experience Cloud Debugger
    • ObservePoint Tag Debugger
    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330

    Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    33 Tangents - Episode #118 - Enjoying the Journey Jul 31, 2020
    Show notes

    “Mountains should be climbed with as little effort as possible and without desire. The reality of your own nature should determine the speed. If you become restless, speed up. If you become winded, slow down. You climb the mountain in an equilibrium between restlessness and exhaustion. Then, when you’re no longer thinking ahead, each footstep isn’t just a means to an end but a unique event in itself. This leaf has jagged edges. This rock looks loose. From this place the snow is less visible, even though closer. These are things you should notice anyway. To live only for some future goal is shallow. It’s the sides of the mountain which sustain life, not the top. Here’s where things grow.”

    - Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance.

    With today’s hustle culture, we’re told we’ve got to be constantly moving. We’ve got to be striving to reach a goal (the promotion, the raise, a new house, etc) or someone else will get it. We also feel this in tasks with work. “If I just stay up late tonight and tomorrow night I’ll bang this project out and then I’ll have some time to breathe.”

    This gives us the impression that we’ll be happy, or better off, as soon as we get to that destination. The fallacy with this mindset is that we’ll never be satisfied and work will always be there. There will always be something more to accomplish and more work to complete. What is driving the hustle culture? What is attractive about it?

    On this week’s episode of 33 Tangents, Jim and Jason talk about what it means to “enjoy the journey” with work.

    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330

    Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    33 Tangents - Episode #117 - Metrics that Matter Jul 24, 2020
    Show notes

    Tag managers such as Launch and GTM have lowered the barriers that existed in years past that made deploying new data collection rules difficult. With lower implementation cost, it’s become easy to justify “just one more thing”. This can cause people to lose focus on the data that matters and become obsessed with tracking everything possible.

    On this week’s episode, Jason, Bryant, and Jim discuss differentiating between what matters and everything else. What are the metrics that matter most? How can you keep people focused on what matters and prevent the thought process of needing everything tracked?

    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330

    Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    33 Tangents - Episode #116 - The Analytics Content Divide Between Web and Mobile App Jul 17, 2020
    Show notes

    On this week’s episode of 33 Tangents, Jon Narong returns to talk about mobile app analytics with Jenn and Jim.

    Recently Jon tweeted about the analytics content that he’s finding is coming mostly from the web perspective. Why is that the case? Why does it seem like the content around app analytics is limited as compared to web?

    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330

    Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


    33 Tangents - Episode #115 - From The Archives: Talking Analytics and Psychology with Evan LaPointe Jul 10, 2020
    Show notes

    This episode originally aired on March 1, 2019. We'll be back with new episodes starting next week, July 8, 2020.

    On this week’s episode of 33 Tangents, Jason and Jim sit down with Evan LaPointe, the founder and CEO of Core Consulting as well as the creator of Satellite (now Adobe DTM) that was acquired in an industry defining acquisition by Adobe in 2013.

    THINGS WE MENTIONED
    • Jim's wife powerlifting 6 months pregnant
    • Swarm App
    • Adobe Acquires Satellite
    • Core Consulting
    • Microsoft Clippy
    • Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
    • Malcolm Gladwell - TED2004 - Choice, happiness and spaghetti sauce
    • The Ketchup Conundrum | The New Yorker
    • The Advantage: Why Organizational Health Trumps Everything Else In Business
    • Joe Versus the Volcano - Opening Scene [YouTube]
    • Dan Pink - TEDGlobal 2009 - The puzzle of motivation
    • Drive: The Surprising Truth About What Motivates Us
    • Grit: The Power of Passion and Perseverance
    THANK YOU

    We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow

    And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

    The 33 Tangents video simulcast is now available on YouTube

    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/33-tangents/id1384329330

    Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

    WHERE TO FIND US

    Website: www.33sticks.com

    Email: Podcast@33sticks.com

    Twitter: https://twitter.com/33Sticks

    Facebook: https://www.facebook.com/33sticks/

    YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg


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