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    Business

    30 Minutes to President’s Club | No-Nonsense Sales

    The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.

    30 Minutes to President’s Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President’s Club. Every episode is a supercharged 30 minutes where you’ll hear step-by-step breakdowns in every key dimension of sales, including:

    Prospecting: How to open conversations to triple your pipeline

    Discovery: How to ask questions that uncover massive pain

    Process: How to get big contracts over the line

    Leadership: How to hire and train world class teams.

    Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). 

    Whether you’re a seller listening to the (SELL) show or leader tuning into the (LEAD) show…

    Get ready, you’re going to President’s Club.

    Advertise

    Copyright: © 2024 30 Minutes to President's Club | No-Nonsense Sales

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #112 - Challenging your customer to ensure the best mutual fit (Stephen Guerguy, Enterprise Sales Leader @ Monte Carlo) May 25, 2022
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    FOUR ACTIONABLE TAKEAWAYS

    • Challenge your prospect on fit early and often to test buy-in.
    • Set landmines for competitors during the requirement gathering phase.
    • Require an exec level bridge with your CEO instead of spending hours in an RFP.
    • Use carrots to drive close when internal compelling events are lacking.


    PATH TO PRESIDENT’S CLUB

    • Enterprise Sales Leader @ Monte Carlo
    • Former Enterprise Sales @ Segment (acquired by Twilio)
    • Former Commercial Sales / Founding AE @ WePay (acquired by JP Morgan Chase)


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #111 - Becoming a consultant in your sales cycle (Tonito De Leon, Senior Manager of Business Development @ Reprise) May 18, 2022
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    FOUR ACTIONABLE TAKEAWAYS

    • Whiteboard out the vision state once you’ve identified the pain.
    • Link their current state with how far off they are from their vision state.
    • Bring new members back up to speed before jumping right into the demo.
    • Use self deprecation on your cold calls - put it on yourself to lower the guard.


    PATH TO PRESIDENT’S CLUB

    • Senior Manager of Business Development @ Reprise
    • Founding Account Executive @ Amplemarket
    • Former
    • Account Executive @ Mixmax


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #110 - Writing better emails with data-backed optimization (Will Allred, Co-Founder & COO @ Lavender) May 11, 2022
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    FOUR ACTIONABLE TAKEAWAYS

    • Avoid using first names or commands in your subject lines.
    • Use unsure tones (e.g. typically, usually) instead of informative tones in your emails.
    • Never ask more than one question in an email.
    • Sending 50 word emails yields better results than 125 word emails.


    PATH TO PRESIDENT’S CLUB

    • Co-Founder & COO @ Lavender


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #109 - Handling the tough objections (Tom Alaimo, Growth Account Executive @ Gong) May 04, 2022
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    FOUR ACTIONABLE TAKEAWAYS

    • Prep your champion when re-engaging an opportunity so they aren’t blindsided.
    • Keep your emails light. Fewer links, attachments, etc. tend to work better.
    • Stop overcomplicating your CTAs with word games or aggressive asks.
    • Try to unpack all the possible underlying causes in a vague objection.


    PATH TO PRESIDENT’S CLUB

    • Growth Account Executive @ Gong


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #108 - Finding success by adding structure to your prospecting Outreach (Anthony Natoli, Commercial AE @ Outreach) Apr 27, 2022
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    FOUR ACTIONABLE TAKEAWAYS

    • Send three touches on your first outreach - personalized email, call, LinkedIn connect.
    • Keep your subject lines at 1-3 words with a clear value prop segue in the body.
    • Avoid process related problems when prospecting above the line.
    • Re-visit your research before refreshing your outreach on a cold account.


    PATH TO PRESIDENT’S CLUB

    • Commercial AE @ Outreach
    • Former Mid-Mkt Growth Account Director @ Demandbase


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #107 - Prospecting at scale without compromising personalization (Alan Shen, Data Account Executive @ Pave) Apr 20, 2022
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    FOUR ACTIONABLE TAKEAWAYS

    • Split your prospecting in 3 buckets (find 25 accounts, research 25, sequence 25).
    • Run a report for any accounts with “[in]” activity when pulling prospects.
    • Look for the same 3-4 key triggers every time you’re researching prospects.
    • Build snippets for each of those triggers to personalize at scale.


    PATH TO PRESIDENT’S CLUB

    • Data Account Executive @ Pave


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #106 - Hall of Fame: Kyle Coleman Apr 18, 2022
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    We're running it back! Here's one of our all-time favorite episodes on 30MPC.


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #105 - Utilizing a JEP to drive multithreading and upsells (Anna Romeka, Enterprise Account Manager @ TripActions) Apr 13, 2022
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    FOUR ACTIONABLE TAKEAWAYS

    • Always provide context before asking for access to power.
    • Start your JEP with critical events and work backwards from there.
    • Mitigate risk by establishing and aligning on the next three steps of the buying cycle.
    • Request specific names to key stakeholders early in the process to make the ask easier.


    PATH TO PRESIDENT’S CLUB

    • Enterprise Account Manager @ TripActions


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #104 - Prospecting in unconventional ways (Jimmy Comodeca, SDR Manager @ Copilot.cx) Apr 06, 2022
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    FOUR ACTIONABLE TAKEAWAYS

    • Look at LinkedIn activity and reverse engineer prospecting messaging from there.
    • Join relevant, public Slack groups and build a reputation before engaging.
    • Record valuable information like teammates, vacations, and cell numbers in OOO replies.
    • Work accounts above the line, and below (AEs above, SDRs below).


    PATH TO PRESIDENT’S CLUB

    • SDR Manager @ Copilot.cx
    • Co-founder @ The SDR Newsletter


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #103 - Mutually establishing the buying process by being more direct (Tom Hemmingsen, Head of Mid-Market and Sales Dev @ Thrive) Mar 30, 2022
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    FOUR ACTIONABLE TAKEAWAYS

    • Always confirm that you have the right people and processes mapped out.
    • Drive velocity with critical events like renewal date or company initiative.
    • Lean on your manager to ask the hard questions once you get to power.
    • Leverage mutual action plans to hold prospects accountable.


    PATH TO PRESIDENT’S CLUB

    • Head of Mid-Market and Sales Dev @ Thrive
    • Former Senior Director, Commercial Sales @ Five9


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


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