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    Business

    30 Minutes to President’s Club | No-Nonsense Sales

    The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.

    30 Minutes to President’s Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President’s Club. Every episode is a supercharged 30 minutes where you’ll hear step-by-step breakdowns in every key dimension of sales, including:

    Prospecting: How to open conversations to triple your pipeline

    Discovery: How to ask questions that uncover massive pain

    Process: How to get big contracts over the line

    Leadership: How to hire and train world class teams.

    Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). 

    Whether you’re a seller listening to the (SELL) show or leader tuning into the (LEAD) show…

    Get ready, you’re going to President’s Club.

    Advertise

    Copyright: © 2024 30 Minutes to President's Club | No-Nonsense Sales

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #177 - Mastering every moment at your next conference (+ never lose at musical chairs) (Christine Nolan, Global VP of Sales @ Starburst) Jun 28, 2023
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    FOUR ACTIONABLE TAKEAWAYS

    • Don’t drink and eat yourself to death at a conference. Keep your eye on the ball - meeting prospects.
    • When you pre-set meetings before the conference, talk to the prospect’s team in advance. Focus the conversation on what you learned + what they’re hoping to get out of this.
    • Add pictures of the people you want to meet in a Google doc. At the conference, create organic moments where you find those people.
    • Play musical chairs at the conference - If one happy hour, session, or conversation isn’t a good use of your time, LEAVE.


    PATH TO PRESIDENT’S CLUB

    • Global VP of Sales @ Starburst
    • Director of Sales @ HackerOne
    • Senior Account Executive @ Lyft
    • Account Executive @ Checkmate.io


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    Product Roadmap: Q3 2023 Jun 26, 2023
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    Welcome to the biggest content launch quarter in 30MPC history: https://www.linkedin.com/pulse/q3-30mpc-roadmap-30-minutes-to-president-s-club


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #176 - Playbook: Top 10 moments that change the way we sell Jun 21, 2023
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    Every 10th episode, we tear down one topic. This time, we’re hitting them all. The top 10 episodes and takeaways (so far) that change the way Nick and Armand sell.

    Prospecting

    • Episode 118 Ryan Reisert: Use the right prospecting channel for the job. If they don’t open emails, stop emailing!
    • Episode 114 Charly Johnson: Don’t be afraid of “out of cadence” effort


    Discovery

    • Episode 110 Doug Landis: PPO
    • Episode 137 Krysten Conner: The Menu of Pain
    • Episode 123 Chris Orlob: When someone talks about initiative/change in state, ask what is driving it.
    • Episode 113 Armand Farrokh: The 5-minute drill + big demo deck


    Process

    • Episode 130 Morgan Melo: How are you gonna justify this internally?
    • Episode 150 Adam Wainwright: Yes momentum. Agree on a problem. Tie solution to value. SE momentum.
    • Episode 103 Miles Kane: What are you willing to offer in return?
    • Episode 146 Henry Schuck: Don’t let the need for rapport block your advancement of the sale.


    The NUMBER ONE TACTIC!

    • Episodes 134 & 135 Kevin “KD” Dorsey: Turn a “want” into a problem.


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #175 - Navigating the nuances of a hero's journey (Adam Wainwright, Sr. Director of Sales @ Clari ) Jun 14, 2023
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    FOUR ACTIONABLE TAKEAWAYS

    • At the end of a discovery call, lay out a play-by-play recap and look for the nod.
    • The 5-chapter Recap Email: [1] What we learned, [2] How we can help (the 1-2 things they loved the most) [3] Suggest times [4] Gather inputs that can build a business case [5] lay out the sequence of events.
    • The Technical Validation Call: Explain the 4 things we need upfront. SE sends a technical follow-up with the green light (low level of effort to deploy).
    • The Hero’s Journey: The biggest problems, the ROI narrative, the number, and finally trade levers.


    PATH TO PRESIDENT’S CLUB

    • Sr. Director of Sales @ Clari
    • Sr. Enterprise Account Executive @ SetSail
    • GM General Business @ SAP Litmos
    • Enterprise Business Development @ Determine


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #174 - Selling with ChatGPT (Sonny Round, Director of Global Sales Development @ Panopto) Jun 07, 2023
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

    Download Sonny's ChatGPT Cheat Sheet


    FOUR ACTIONABLE TAKEAWAYS

    • Three common ChatGPT use cases: pull out insights, write emails based on that research, handle objections when they come in.
    • Feed ChatGPT with relevant data like a 10-K to write a great tailored email for you.
    • From there, you can plug your website or writing rules to craft an email for you.
    • Don’t like that email? Ask for a revision or have it use Hemingway to rewrite this email at a 5th grade level.


    PATH TO PRESIDENT’S CLUB

    • Director of Global Sales Development @ Panopto
    • Sr. Manager, Global Sales Development @ Sift
    • Manager, Account Development Team @ Mesosphere
    • Sales Development Representative @ Mode


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #173 - Club Playbook: How to cold call (ft. Morgan J Ingram) Jun 05, 2023
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

    Download Morgan's Cold Call Script


    ACTIONABLE TAKEAWAYS

    • Overview - Fisherman’s Framework: Break your cold call into Waiting (Openers), Bite (Value Props), Fight (Objections)
    • Section 1 - Openers (Waiting): Use one of two cold call openers — the PLA (pleasant, laugh, arms-up) or the confident pause
    • Section 2 - Value Props (Bite): Reverse engineer soundbites from your customers and have 2-3 foundational pillars of problems you solve to build your talk track.
    • Section 3 - Objections (Fight): Handle any objection by pausing, acknowledging, questioning → pulling → driving the next step


    PATH TO PRESIDENT'S CLUB

    • Founder and CEO @ Ascension Media Productions
    • VP, GTM Talent and Development @ Sales Impact Academy
    • Director of Sales Execution and Evolution @ Sell Better by JB Sales


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #172 - Sealing the deal with executives (Lynn Powers, Enterprise Sales Director,@ Clari) May 31, 2023
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

    FOUR ACTIONABLE TAKEAWAYS

    • Preschedule the final executive meeting upfront if you get access to the executive buyer at the beginning of the sales cycle.
    • Map out the 10 things you’ll need to do now, to prepare for the big executive meeting.
    • Send 1:1 messages to each department lead before the call to find out what is important to them.
    • Have your economic buyer pre-sell each executive before going into the big team meeting so that you can position it as the introduction to the implementation phase.


    PATH TO PRESIDENT’S CLUB

    • Enterprise Sales Director @ Clari
    • Commercial Account Representative @ Xactly Corp
    • Commercial Account Representative @ MapR Technologies
    • Technology Account Representative @ Oracle


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #171 - Negotiate like a pro during a savings showdown (Hunter Swanson, Enterprise Regional VP @ DocuSign) May 24, 2023
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0


    FOUR ACTIONABLE TAKEAWAYS

    • When you are asked for a discount ask in return, “Why a discount at all” and then create a cost to each item they’re asking for.
    • When asking for contract turnaround time, don’t just stop at legal approval. Break it down from prioritization to stakeholders.
    • Take the time to get approval. Don’t make it seem like it’s too easy.
    • When returning a proposal, walk through the additional savings being approved, and have the “Valid by” date in bold red.


    PATH TO PRESIDENT’S CLUB

    • Enterprise Regional VP @ DocuSign
    • Team Lead @ Strideline
    • Marketing Representative @ Russell Investments


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #170 - Winning over the CEO by turning their team into champions (Henry Schuck, CEO & Founder @ ZoomInfo) May 17, 2023
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

    ZoomInfo: 5 Plays, 30MPC Style


    FOUR ACTIONABLE TAKEAWAYS

    • Don’t let the fear of breaking rapport prevent you from asking for the next step.
    • Answer the yes-or-no questions and SHUT UP!
    • Figure out their vision through discovery, then tell the story of their business in terms of how other world class teams use you to achieve it.
    • Turn the CEO's team into your champions to get the inside scoop on everything about them beforehand.


    PATH TO PRESIDENT’S CLUB

    • CEO & Founder @ ZoomInfo
    • CEO & Co-founder @ DiscoverOrg
    • Adjunct Professor @ Washington State University


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


    #169 - Getting to power for executive level discovery (Kyle Asay, Regional VP @ MongoDB) May 10, 2023
    Show notes

    Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

    Download Kyle's Executive Multithreading & Agenda Email Templates


    FOUR ACTIONABLE TAKEAWAYS

    • Prepare targeted questions during pre-call prep to validate your research
    • Repackage information in exec summaries by highlighting solutions and needed resources (don't just regurgitate the champion-level business case)
    • When an exec is impatient, share your POV and ask for their input
    • When asking for power, show how their involvement will benefit the project


    PATH TO PRESIDENT’S CLUB

    • Regional VP @ MongoDB
    • Regional VP of Sales @ Qualtrics


    RESOURCES DISCUSSED

    • Join our weekly newsletter
    • Things you can steal


    30MPC Training: 30mpc.com/training


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