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30 Minutes to President’s Club | No-Nonsense Sales — Business
30 Minutes to President’s Club | No-Nonsense Sales

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.

30 Minutes to President’s Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President’s Club. Every episode is a supercharged 30 minutes where you’ll hear step-by-step breakdowns in every key dimension of sales, including:

Prospecting: How to open conversations to triple your pipeline

Discovery: How to ask questions that uncover massive pain

Process: How to get big contracts over the line

Leadership: How to hire and train world class teams.

Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).

Whether you’re a seller listening to the (SELL) show or leader tuning into the (LEAD) show…

Get ready, you’re going to President’s Club.

Copyright: © 2024 30 Minutes to President's Club | No-Nonsense Sales

Latest Episodes:

#515 - 21 PERFECT Sales Discovery Questions to Ask Your Prospect (Part 1) Oct 23, 2025

Show notes

Get your prospect to spill their guts on the very FIRST discovery call!

In this first episode of a three-part 30 Minutes to President’s Club series, host Nick Cegelski reveals the 10 best discovery questions top-performing sales reps use to get prospects to open up from the very first call. These early-stage discovery questions are designed to uncover true motivation, business pain, and urgency — not just surface-level interest. You’ll learn exactly how to guide your conversations with questions that make prospects tell stories, reveal priorities, and show you how to win the deal.

This is Part 1 of Nick’s Discovery Series, covering early-stage sales discovery — with Parts 2 and 3 diving into mid-stage and late-stage deal questions. Whether you’re a new AE or a veteran seller, this episode will sharpen your discovery skills, help you qualify faster, and teach you how to use the Discovery Tree to direct conversations like a pro. Subscribe so you don’t miss the next episodes and start mastering the art of discovery today.

RESOURCES DISCUSSED

Join our weekly newsletter
Things you can steal
Save $50 on any 30MPC course with code “PODCAST”
Free Sales Templates, Scripts and Guides

30MPC Training: 30mpc.com/training

#514 - I Ran a Sales Call For A Product I Never Sold Oct 21, 2025

Show notes

In this episode, Armand Farrokh breaks down exactly how to run a discovery call for any product, even one you’ve never sold before. Using a background check software as an example, he shows how to identify real business problems, craft targeted questions, and connect day-to-day pains to executive-level impact that drives urgency.

You’ll learn how to build and navigate a Discovery Tree—a structured path from situation to operational problem to executive impact, using Armand’s proven framework. He also shares “typically” and “magic moment” questions that uncover high-value pain points, helping SDRs, AEs, and sales leaders turn every discovery call into a winning deal.

RESOURCES DISCUSSED

Join our weekly newsletter
Things you can steal
Save $50 on any 30MPC course with code “PODCAST”
Free Sales Templates, Scripts and Guides

30MPC Training: 30mpc.com/training

#513 - How to Coach Sales Reps Using Metrics That Matter | Shaun Crimmins Oct 20, 2025

Show notes

Shaun Crimmins reveals how elite sales leaders simplify the math, build winning rhythms, and coach reps with data-driven precision.

🎙️ ACTIONABLE TAKEAWAYS:

Reverse engineer revenue goals into weekly sales behaviors your reps can control.
Create an operating rhythm—consistent meetings, deal reviews, and cadences to eliminate chaos.
Coach with metrics, not gut feel—identify data gaps, validate behaviors, and build coaching plans.
Prepare like a pro—leaders must prep for every 1:1 just as reps prep for customer calls.

SHAUN’S PATH TO PRESIDENT’S CLUB:

HubSpot: Helped scale revenue from $60M → $300M, Series D → IPO.
Vanta: Scaled revenue from $10M → $100M+, led North America sales team and doubled win rates.
Gong: Leads Commercial Business in the East.

RESOURCES DISCUSSED

Metrics Dashboard
Join our weekly newsletter
Things you can steal
Save $50 on any 30MPC course with code “PODCAST”
Free Sales Templates, Scripts and Guides

30MPC Training: 30mpc.com/training

#512 - Leadership Masterclass: The Sales Management Operating System Oct 16, 2025

Show notes

🚨 SAVE $100 ONLY IF YOU JOIN THE COURSE BEFORE 10/17: https://bit.ly/4o8KtMT

Sales managers: No one ever teaches you how to do your job.

If you've ever wondered...

Why are my pipeline reviews useless?

Should I actually hire this person or am I gonna have to fire them in three months?

Guess what?

You're probably a little bit like me and you had to figure out this stuff from scratch.

Well, fortunately, I've partnered up with the best sales leader in the game today, Mark Kosoglow.

He led Outreach from $0-250M ARR and has turned 8 managers into VPs of Sales.

All through his sales management operating system.

It is the gold standard for how to be a sales leader in three steps:

1. The Operating System: Everything from how you forecast, to how you drive a deal through your pipeline, to how your AE should prospect.

2. The Operating Rhythm: How do you make sure your reps are actually doing the system through deal reviews? Team meetings and one-on-ones.

3. The Talent System: How do you hire people who are so good that they literally make you look like you don't have to do anything for your job?

That is what we cover in the Sales Management Operating System course.

I guarantee it will be the best sales management resource you've ever used in your life.

🚨 SAVE $100 ONLY IF YOU JOIN THE COURSE BEFORE 10/17: https://bit.ly/4o8KtMT

🛠️ The 15 Page Sales Management Operating System Toolkit: https://www.30mpc.com/blog/the-ultimate-sales-management-operating-system-guide

🏋 30MPC Training: 30mpc.com/training

#salesmanagementtraining#salesleadership#managertotrainer#forecasting#dealreviews#salescoach#B2Bsales#salesmanagers#salesoperatingrhythm#prospectingstrategies#salestrainingtips#revenuegrowth#leadershipdevelopment#salesenablement#onboardingmanagers

#511 - $3k vs $30k vs $300k Sales Close Oct 14, 2025

Show notes

Mark's Kosoglow's Sales Leadership Course

Armand Farrokh reveals how to close a $3K, $30K, and $300K sales deal — and why each one needs a different approach. He breaks down the five buyer agreements that drive every close and shows how to spot deal momentum to accelerate your cycle.

Whether you’re closing SMB, mid-market, or enterprise deals, this video gives you real-world B2B sales tactics, SaaS closing strategies, and deal frameworks to help you sell faster, smarter, and bigger.

RESOURCES DISCUSSED

Join our weekly newsletter
Things you can steal
Save $50 on any 30MPC course with code “PODCAST”
Free Sales Templates, Scripts and Guides

30MPC Training: 30mpc.com/training

#510 - Here’s my $250M ARR Sales Management System Oct 13, 2025

Show notes

🚨 SAVE $100 ONLY IF YOU JOIN THE COURSE BEFORE 10/17: https://bit.ly/4o8KtMT

Sales managers: No one ever teaches you how to do your job.

If you've ever wondered...

Why are my pipeline reviews useless?

Should I actually hire this person or am I gonna have to fire them in three months?

Guess what?

You're probably a little bit like me and you had to figure out this stuff from scratch.

Well, fortunately, I've partnered up with the best sales leader in the game today, Mark Kosoglow.

He led Outreach from $0-250M ARR and has turned 8 managers into VPs of Sales.

All through his sales management operating system.

It is the gold standard for how to be a sales leader in three steps:

The Operating System: Everything from how you forecast, to how you drive a deal through your pipeline, to how your AE should prospect.
The Operating Rhythm: How do you make sure your reps are actually doing the system through deal reviews? Team meetings and one-on-ones.
The Talent System: How do you hire people who are so good that they literally make you look like you don't have to do anything for your job?

That is what we cover in the Sales Management Operating System course.

I guarantee it will be the best sales management resource you've ever used in your life.

30MPC Training: 30mpc.com/training

#509 - Sales Hiring Secrets No One Talks About Oct 09, 2025

Show notes

Huge Announcement 👉 Our next course is here: The Sales Management Operating System

Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in that hour than most paid courses deliver.

🎟️ Reserve Your Ticket: https://hubs.li/Q03L52Mc0

Discounted Pre-Order Access: By signing up for the event, you’ll unlock early access to our upcoming Sales Leadership Course, at the lowest price it'll will ever be.

Exclusive Toolkit: Everyone who shows up live gets access to the Sales Management Advanced Implementation Playbook, the exact internal systems Mark used to scale Outreach from $0 → $250M. This playbook has never been shared publicly. Live attendees only.

What You Need To Know:

Most new managers lead off gut — finger-in-the-air forecasting, feast-or-famine teams, and hiring that’s a coin flip.

This course fixes that.

You’ll learn the exact systems Mark Kosoglow used to scale Outreach from $0 to $250M ARR and coach 8 managers into VPs:

→ The Operating System to build a bulletproof sales process

→ The Operating Rhythm to get every rep performing like your #1

→ The Talent System to hire and ramp reps who actually hit quota

If you don’t have a system, leadership feels like firefighting.

If you do, it becomes your biggest multiplier for revenue and career growth.

Register FREE → https://hubs.li/Q03L52Mc0 ---

Sales hiring is broken—and here's how to fix it. If you've ever felt like your pipeline reviews are useless or your forecast is just a wild guess, you're not alone. Most sales managers are never taught how to actually hire great reps—until now. In this game-changing video, we break down a bulletproof 4-step hiring system used by Mark Kosoglow, former VP of Sales at Outreach, who scaled it from $0 to $250M+ ARR and developed 8 sales managers into full-fledged VPs.

We reveal why most sales hiring strategies over-index on experience instead of traits, and how you can flip your process to uncover high-performing reps who thrive in ambiguity, have coachability, grit, passion, and more. Learn the nine essential traits that actually drive results and discover the interview playbook that uncovers them all.

Whether you’re building your first team or trying to fix a broken one, this video will reshape how you think about hiring in sales—forever.

The Sales Recruiting Playbook (Sales Interview + Sourcing Guide): https://www.30mpc.com/blog/the-sales-recruiting-playbook

30MPC Training: 30mpc.com/training

#508 - I Got Promoted to VP of Sales at 29. Here’s how. Oct 07, 2025

Show notes

This Is Why Everyone Else Is Getting Promoted Faster

Wondering why you’re stuck while your peers keep getting promoted? It’s not about tenure or luck—it’s about strategy. In this video, we break down the hard truth behind why others are getting promoted faster than you. Based on the career journey of a former VP of Sales who jumped multiple levels by age 29, you’ll get a clear 4-step framework that helps you outperform, gain leverage, and control your own promotion path.

If you’re tired of waiting your turn, or feel like your hard work isn’t being recognized, this is your wake-up call. Learn how to become undeniable, run your own promotion “sales cycle,” and make it impossible for leadership to overlook you. Perfect for SDRs, AEs, and any high-performer in a competitive sales org.

RESOURCES DISCUSSED:

Join our weekly newsletter - https://hubs.li/Q02NJQmg0
Things you can steal - https://linktr.ee/30mpc
Save $50 on any 30MPC course - https://www.30mpc.com/courses with code “PODCAST”
Free Sales Templates, Scripts and Guides - https://www.30mpc.com/toolkit

30MPC Training: 30mpc.com/training

#507 - Creative deal structure that buyers can't resist | Mark Kosoglow Oct 06, 2025

Show notes

Huge Announcement 👉 Our next course is here: The Sales Management Operating System

Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in that hour than most paid courses deliver.

🎟️ Reserve Your Ticket: https://hubs.li/Q03L52Mc0

Discounted Pre-Order Access: By signing up for the event, you’ll unlock early access to our upcoming Sales Leadership Course, at the lowest price it'll will ever be.

Exclusive Toolkit: Everyone who shows up live gets access to the Sales Management Advanced Implementation Playbook, the exact internal systems Mark used to scale Outreach from $0 → $250M. This playbook has never been shared publicly. Live attendees only.

What You Need To Know:

Most new managers lead off gut — finger-in-the-air forecasting, feast-or-famine teams, and hiring that’s a coin flip.

This course fixes that.

You’ll learn the exact systems Mark Kosoglow used to scale Outreach from $0 to $250M ARR and coach 8 managers into VPs:

→ The Operating System to build a bulletproof sales process

→ The Operating Rhythm to get every rep performing like your #1

→ The Talent System to hire and ramp reps who actually hit quota

If you don’t have a system, leadership feels like firefighting.

If you do, it becomes your biggest multiplier for revenue and career growth.

Register FREE → https://hubs.li/Q03L52Mc0 ---

To celebrate the launch of Mark's new leadership course, please enjoy a throwback to his SECOND EVER episode on 30MPC from all the way in 2023.

Four Actionable Takeaways:

B2C Mall Sales Hustle: Show them what their world looks like with your product RIGHT NOW.
When they prompt a creative deal term, say yes first, but then ask: “Does that mean you’ll buy now?” If not, keep digging.
Good creative deals lose in the short term but win in the long term. You might take the buyout hit today, but that’s ok if you keep the customer for 3 years.
When a customer asks for new product guarantees in a contract, ask: “Is what you want to be built really preventing you from achieving the result that you want?”

30MPC Training: 30mpc.com/training

#506 - How To Lead Sales Trainings (That Don’t Put Your Reps to Sleep) Oct 02, 2025

Show notes

Huge Announcement 👉 Our next course is here: The Sales Management Operating System

Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in that hour than most paid courses deliver.

🎟️ Reserve Your Ticket: https://hubs.li/Q03L52Mc0

Discounted Pre-Order Access: By signing up for the event, you’ll unlock early access to our upcoming Sales Leadership Course, at the lowest price it'll will ever be.

Exclusive Toolkit: Everyone who shows up live gets access to the Sales Management Advanced Implementation Playbook, the exact internal systems Mark used to scale Outreach from $0 → $250M. This playbook has never been shared publicly. Live attendees only.

What You Need To Know:

Most new managers lead off gut — finger-in-the-air forecasting, feast-or-famine teams, and hiring that’s a coin flip.

This course fixes that.

You’ll learn the exact systems Mark Kosoglow used to scale Outreach from $0 to $250M ARR and coach 8 managers into VPs:

→ The Operating System to build a bulletproof sales process

→ The Operating Rhythm to get every rep performing like your #1

→ The Talent System to hire and ramp reps who actually hit quota

If you don’t have a system, leadership feels like firefighting.

If you do, it becomes your biggest multiplier for revenue and career growth.

Register FREE → https://hubs.li/Q03L52Mc0 ---

Sales training that doesn't suck is rare—but it doesn't have to be. In this module, you'll learn how to design a sales training program that actually drives behavior change and delivers results. We break down the difference between training and coaching, how to reinforce skills using your existing rhythms, and how to track if your sales training is actually working. You'll learn how to avoid the trap of 48-hour death-by-PowerPoint kickoffs, and instead create training that reps engage with, remember, and use. We cover the sales enablement matrix, cognitive load, and how to build mastery-level programs that fit your quarter without overwhelming your team. Whether you're a VP of Sales, frontline manager, or enablement pro—this video will give you the blueprint for training that transforms performance. → Learn the coaching rhythms that drive rep accountability → Discover how to dose enablement without overload → Build documentation that makes you a legendary leader How to Train Your Reps to President’s Club: https://www.30mpc.com/blog/how-to-train-your-reps-to-presidents-club

30MPC Training: 30mpc.com/training

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