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30 Minutes to President’s Club | No-Nonsense Sales — Business
30 Minutes to President’s Club | No-Nonsense Sales

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.

30 Minutes to President’s Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President’s Club. Every episode is a supercharged 30 minutes where you’ll hear step-by-step breakdowns in every key dimension of sales, including:

Prospecting: How to open conversations to triple your pipeline

Discovery: How to ask questions that uncover massive pain

Process: How to get big contracts over the line

Leadership: How to hire and train world class teams.

Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).

Whether you’re a seller listening to the (SELL) show or leader tuning into the (LEAD) show…

Get ready, you’re going to President’s Club.

Copyright: © 2024 30 Minutes to President's Club | No-Nonsense Sales

Latest Episodes:

#614: How to Use LinkedIn Sales Navigator for Lead Generation Oct 06, 2026

Show notes

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine

Want the full social selling playbook? Pre-order the course and save $100 before Oct 19: https://30mpc.com/course/social-selling-course

Sam McKenna breaks down how to turn LinkedIn Sales Navigator into a system that continuously surfaces warm leads. Learn the alerts she uses to track job changes, new relationships, customer movement, and buying signals before your competitors catch them.

🔔 Build saved searches that alert you when warm prospects enter your territory

🤝 Track job changes, executive connections, customers, and past buyers for natural referral paths

👀 Turn profile views and other intent signals into conversations without sounding creepy or salesy

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

#613: Master Parallel Selling Strategies to Speed Up Every Deal | Sam Mckenna | 30MPC Hall of Fame Oct 01, 2026

Show notes

Save your seat for the Social Selling Masterclass: https://www.30mpc.com/episodes/the-social-selling-masterclass

Want the full social selling playbook? Pre-order the course and save $100 before Oct 19: https://30mpc.com/course/social-selling-course

Samantha McKenna, CEO of #samsales consulting, joins Nick and Armand to share strategies to get to power through multithreading and speed up deal cycles with parallel selling

ACTIONABLE TAKEAWAYS:

Schedule regular meetings with your champion to maintain deal momentum and reduce scheduling friction.

Schedule multiple next steps simultaneously if they're not dependent on each other to accelerate the deal.
Determine whether the prospect will present, ask, or inform the board about the purchase, and prepare accordingly.
Ask your champion questions that they might not know, prompting them to involve higher-ups who can provide answers.

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

#612: Sales Kickoff Masterclass: The Ultimate Planning Guide Sep 29, 2026

Show notes

Kayde Givens has planned 16+ sales and revenue kickoffs. She shares her complete blueprint for designing an event that builds culture, teaches new behaviors, celebrates the team, and gets reps ready to start the year strong.

🎯 Build your kickoff around five goals instead of turning it into two days of nonstop training

🗓️ Structure general sessions, breakouts, QBRs, panels, and celebrations to keep reps engaged

⏰ Plan the venue, agenda, communications, rehearsals, and production months before kickoff.

You’re one step closer to President’s Club!:

✅ 30MPC’s Ultimate SKO Planning Document: https://www.30mpc.com/blog/the-beast-30mpcs-ultimate-sko-planning-document

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

Introducing: The Warm Pipeline Machine (Social Selling Course) Sep 28, 2026

Show notes

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine

Want the full social selling playbook? Pre-order the course and save $100 before Oct 19: https://30mpc.com/course/social-selling-course

We’re going all-in on social selling this October. Here’s what we’ve got coming up as we lead into the launch of our new course with Samantha McKenna, plus how to join the live launch event and check out the course.

The Social Selling Masterclass (LIVE EVENT): https://www.30mpc.com/episodes/the-social-selling-masterclass You’re one step closer to President’s Club!: 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame Sep 24, 2026

Show notes

JD Miller breaks down how to choose the right theme, structure the agenda, run better breakout sessions, and carry the momentum into the rest of the year.

🎯 Build your SKO theme around the business priority you want sellers remembering all year, not just the city or venue.⏱️ Treat every minute like it costs money by tightening sessions, changing formats, and protecting seller attention.🏆 Plan the follow-up before kickoff ends so the training, recognition, and energy actually carry into the field.

✅ 30MPC’s Ultimate SKO Planning Document: https://www.30mpc.com/blog/the-beast-30mpcs-ultimate-sko-planning-document

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing Sep 22, 2026

Show notes

Jen Allen-Knuth has spoken at more than 150 sales kickoffs and surveyed 110,000 sellers on what actually makes an SKO worth attending. She shares nine ideas for making your next kickoff more educational, memorable, and useful for the team.

🎯 Replace happy-customer panels with lost-deal conversations that show sellers where deals actually broke down.

🤝 Create more opportunities for sellers to understand buyers, solve real company problems together, and build relationships across functions.

🎉 Build in white space, fun, volunteering, and personal perks so the kickoff feels memorable instead of like three straight days of PowerPoint.

You’re one step closer to President’s Club!:

✅ 30MPC’s Ultimate SKO Planning Document: https://www.30mpc.com/course/team-training

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

#609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson Sep 17, 2026

Show notes

Sam Nelson breaks down how elite SDR leaders hire, onboard, and motivate reps to build consistently high-performing teams. Learn the interview signals that predict top performers, how to structure a 90-day SDR ramp, and the incentives that actually keep reps motivated.

🏆 Hire for proven competitiveness: Look for candidates who have done hard things, achieved at a high level, and genuinely want a career in sales.

📞 Simplify SDR onboarding: Start with one product, one persona, and one week of training before getting reps into live execution and using their questions to improve your program.

🔥 Stack different motivators: Combine public recognition, smart SPIFFs, executive shoutouts, unique rewards, and travel opportunities to keep competitive reps engaged.

You're one step closer to President's Club!

🚀 The SDR Leader Pack: https://hubs.li/Q04nGgrk0

🏋 30MPC Training

🛠 Weekly Tactical Breakdowns

📚 Things you can steal and use today

#608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota Sep 15, 2026

Show notes

Laura McDonald breaks down the enterprise multithreading strategy that helped her hit 305% of quota by mapping the hidden power base inside her accounts. Learn how to uncover real influence, neutralize blockers, get access to key stakeholders, and activate your entire company to help you win.

🕸️ Map the “shadow” org chart to uncover who actually influences the decision

🚧 Identify blockers, understand competitor support, and build a plan to neutralize resistance

💘 “Play Cupid” by matching your executives and experts with the right customer stakeholders

🏢 “Wire the building” by creating multiple relationships across both organizations

You’re one step closer to President’s Club!:

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

#607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins Sep 10, 2026

Show notes

Shaun Crimmins breaks down how to run pilots and POCs that prove measurable value and actually convert into paid contracts. Learn how to define success upfront, build the right champions, and engineer value throughout the entire pilot.

📈 Pick metrics you can move: Start with measurable upstream metrics you can impact during the pilot, then connect them to larger business outcomes.

🤝 Build two champions: Win over both the business champion responsible for the outcome and the technical champion living in the workflow every day.

🎯 Agree on the conversion upfront: Define success criteria before the pilot starts and establish that hitting those outcomes should lead to a paid agreement.

You're one step closer to President's Club!

📝 Build vs Buy w/ Jen Allen-Knuth

🏋 30MPC Training

🛠 Weekly Tactical Breakdowns

📚 Things you can steal and use today

#606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast) Sep 08, 2026

Show notes

Armand Farrokh breaks down the system he used to build a high-performing SDR organization, fixing culture, installing operating rhythms, sharpening targeting, and creating repeatable hiring and messaging processes.

⚡ Fix the energy first: Create buy-in, make tough personnel decisions fast, and build visible momentum.

📅 Install five weekly rhythms: Use Monday commitments, Tuesday and Thursday teardowns, Wednesday 1:1s, and Friday team dials to drive accountability, coaching, and culture.

🎯 Fix targeting before activity: Get reps focused on the right accounts and personas before demanding more calls, emails, or better copy.

🧠 Build simple systems that compound: Standardize calls, emails, sequences, and hiring, then improve them through real market feedback.

You’re one step closer to President’s Club!:

🚀 The SDR Leader Pack: https://hubs.li/Q04nGgrk0

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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