Business

2X eCommerce Podcast

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail.
It neither for enterprise nor for micro etailers.
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience.
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show!

Kunle Campbell

Latest Episodes:

EP 19: BoardsDirect.co.uk - Returning Customers Are a Sign of the Health of Our Business May 26, 2015

Show notes

Paul Pinder is my guest on today’s show: he is in his early 50s and is a co-founder of a Nottingham, UK based online retail business: boardsdirect.co.uk. He started Boards Direct, which sells whiteboards and noticeboards just 5 years ago with a capital outlay of £2,000 (or $3,000) and is now geared to turning-over £3 millions (or just under $5 million) this financial year with no overdrafts, loans or external funding. He gets brutally honest with me on this show about business fundamentals, entrepreneurship and the channels of marketing that have enabled his business manage triple digit growth Year-on-Year over the last 5 years. Stay tuned! ★ Support this podcast ★

EP 18: Live Chat will Boost Sales and Average Order Value - Joel Feldman, Co-Founder Proonto May 19, 2015

Show notes

How can online retailers drive up both Average Order Value (AOV) and Sales Conversions with Pre-Sales Live Chat? How can online retailers use and leverage firsthand feedback from shoppers through live chat? Should you be using video live chat? My guest on today’s show Joel Feldman, a Co-Founder of Proonto (https://proonto.com/): the first online marketplace that connects eCommerce websites with Sales Live Chat Experts, answers these questions and takes us through best practices for live-chat in a pre-sales eCommerce environment…stay tuned! Crowdsourced/Outsourced Pre-sales Live-Chat Support for Growing eCommerce Startups ★ Support this podcast ★

EP 17: Delivering an Optimal Shopping Cart Experience - Rick Wilson, President MIVA May 12, 2015

Show notes

What exactly is the OPTIMAL Checkout experience in a device agnostic world? How can you reduce checkout friction and drive up average order value on not just desktop computers but also tablets and mobile devices? My guest on today’s show Rick Wilson, is the President of Miva (http://www.miva.com/), an eCommerce SaaS platform with over 12,000 active stores. He takes us through the optimal shopping cart process, shopping cart best practises and tactics as to how online retailers can drive up their average order value (AOV) at checkout. ★ Support this podcast ★

EP 16: Reducing eCommerce Checkout Friction - Niklas Adalberth, Co-Founder Klarna May 08, 2015

Show notes

If shopping cart and checkout optimisation is of interest to you then you have to listen in to this show! My guest on today’s show is Niklas Adalberth; the cofounder of Klarna (https://klarna.com/), a Swedish based ecommerce checkout solution that aims to reduce checkout friction on desktop and mobile devices. Niklas takes us through eCommerce checkout best practises as well as how his company's very unique ecommerce checkout solution used by over 50,000 retailers aims to reduce checkout and payment friction by eliminating payment at checkout completely - I know: it sounds counter-intuitive - it's a simple yet quite clever solution and that is why you have to listen to this episode! ★ Support this podcast ★

EP 15: 6-Step CRO Process to 2X Conversions in Ecommerce - Peep Laja, ConversionXL May 01, 2015

Show notes

What’s more important: driving more traffic or improving conversions? How do you find and fix areas in your store and ecommerce funnel leaking money? What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site? My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com. He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests ★ Support this podcast ★

EP 14: Subscription Ecommerce; Key Metrics for Rapid Growth - Craig Vodnik, Co-founder, cleverbridge Apr 23, 2015

Show notes

Are you considering layering in a subscription service on your existing eCommerce business? OR Starting up a subscription eCommerce business? If your answer is YES to either question, then listen into this episode! We’ll be talking about the ideal products for subscription commerce, key metrics to for subscription commerce like customer lifetime value (CLV), churn rate and customer acquisition and why subscription eCommerce is so hot right now Craig Vodnik - Co-Founder of cleverbridge - a global ecommerce and subscription provider for over 300 of the world's largest corporations Craig’s is an internet tech veteran - his expertise dates back to 1995 when he was part of the team that launched the Chicago Tribune Newspaper’s website. He has worked in eCommerce, advertising and the financial services industry. And has a degree in Nuclear Engineering! He is going to talk about subscription ecommerce going mainstream and why its predictability and recurring revenue stream makes it such a desirable model ★ Support this podcast ★

EP 13: Omni-Channel Engagement: Integrating Mobile into the Shopping Experience - George Skaff, TouchCommerce Apr 17, 2015

Show notes

What exactly is the Omnichannel experience? Does Omnichannel apply to pure play online retailers? If you are curious to know how not only high street retailers but also pure play e-tailers can adopt an Omnichannel mindset towards driving a unified experience to their customers….LISTEN IN! George Skaff is Chief Marketing Officer of TouchCommerce - an enterprise end to end omni-channel online engagement platform with live chat tools and mobile customer support. They boast of clients such as Comcast, T-Mobile, Virgin Media and others George has over 25 years of progressive experience in the IT industry. Prior to joining TouchCommerce, George was a principal at MARKETify, and previously held senior marketing positions at SGI (Silicon Graphics Int'l), Wyse Technology (now Dell|Wyse), NEC Computers and Logitech. ★ Support this podcast ★

EP 12: Winning and Owning the Amazon BUY BOX - Shmuli Goldberg, Feedvisor Apr 10, 2015

Show notes

If you sell on Amazon, then you know how coveted owning the BUY BOX is in the Amazon marketplace! My guest today; Shmuli Goldberg, Director of Marketing at Feedvisor an Amazon Repricing platform talks us through the key signals Amazon uses to determine which retailer wins the BUY BOX. He also talks us through FBA - fulfilled by Amazon, FBM - fulfilled by merchant, how to start up on Amazon and scale up and all about DYNAMIC PRICING! Stay tuned if you want to find out more! The full transcript of this episode will be available from 17th April on http://2xmedia.co/podcast/ ★ Support this podcast ★

EP 11: Printful.com, $3 Million Revenue in only 18 Months as Dropshippers - Rapid Growth! Apr 03, 2015

Show notes

Happy Easter! Dropshipping is a very dicey subject. Most e-tailers that dropship often hesitate to admit that they dropship... My guest on today’s show are etailers that drop-shiped some of their inventory in the past and have now launched a print-on-demand site that drop-ships for retailers and brands as well as integrates with numerous ecommerce platforms. Julia Gifford, Marketing Manager of Printful (http://theprintful.com) will be talking about - Drop-shipping and Facebook on this episode. BTW - I will be speaking at The Commerce Exchange Conference and delving into the business DNA and business models adopted by fast-growth eCommerce start-ups (with examples and case studies). Use my code 2XMEDIA you can grab a ticket for only £40 instead of £60 JUST HEAD OVER TO: http://thecommerceexchange.co.uk/conference/ ★ Support this podcast ★

EP 10: CarPartKings.com, $0 To $8 Million in 3 Years Dropshipping Mar 23, 2015

Show notes

This episode is about Dropshipping eCommerce: CarPartKings’ Meteoric Growth to $8 million revenue in less that 3 years. A lot can happen over the course of 3 years….my guest on today’s show proves it. Michael Dash, Co-founder of CarPartKings.com managed to build a dropship Auto-parts eCommerce business from $0 to $8 million in just under 3 years. Michael reveals: - how he was able to consistently double revenue over 3 years - if you are thinking about dropshipping for you eCommerce venture - how to start - How he manages over 500,000 SKUs It is packed with great info that is sure to inspire you grow your ecommerce operations ★ Support this podcast ★

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