Business

2X eCommerce Podcast

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail.
It neither for enterprise nor for micro etailers.
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience.
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show!

Kunle Campbell

Latest Episodes:

EP 59: How Stowaway Cosmetics Raised Seed Capital from Gary Vaynerchuk, Jason Calacanis and 20+ Investors Jan 12, 2016

Show notes

I'm super excited to welcome today’s guest - Julie Fredrickson.She is the CEO & co-founder of Stowaway Cosmetics (https://www.stowawaycosmetics.com/) - a venture backed direct to consumer and potentially disruptive cosmetics company that retail their own-brand 'right-sized makeup' that are half the size and half the price of conventional cosmetics.

I brought Julie on to discuss how she went about raising capital for a product based business. Before I introduce her; here is a list of some heavy weight investors Julie and Chelsa (her partner) have managed to convince to invest in their idea: Gary Vaynerchuk, Jason Calacanis, Dave Morin (of Path), Paul Sethi, Brian Sugar, Don Hutchison and more...

Download this episode's show notes on http://2xecommerce.com/podcast/ep59/

★ Support this podcast ★

EP 58: Yacht Harbour has garnered 42,100 Instagram followers in 12 months Jan 05, 2016

Show notes

I super excited to introduce today’s guest: Dimitri Semenikhin.He is my first non-ecommerce guest in the traditional sense of ecommercebut has a LOT to share today with us about influencer marketing on InstagramThat is because his Yacht portal - called Yacht Harbour has garnered 42,100 followers and counting on Instagram since 2014.He is a 20 year entrepreneur born in Moscow, raised in Monaco currently running a business in London as well as a student at Kings College London.Their social media monthly reach at the moment is to well over half a million users monthly. The company currently has offices in Monaco and Moscow, employing five people full time.

Show notes can be downloaded from http://2xecommerce.com/podcast/

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EP 57: Backtracking on my 2015 Ecommerce Predictions and How I Fared... Dec 31, 2015

Show notes

Happy New Year's Eve - this is 2015's last episode! At the start of the year I made some bold predictions about the outlook of ecommerce in 2015. To be more precise, I made 11 predictions.Whilst a few of my predictions missed the mark, I was quite surprised to hit the mark on most predictions. Here is how I fared... 8 of my 11 predictions saw the light in 2015. Not too shabby...

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EP 56: Turning Customers to Advocates and Influencers (using Social media referral marketing) w/ AddShoppers' Chad Ledford Dec 29, 2015

Show notes

Chad Ledford has founded and exited a successful ecommerce business and is a Co-Founder and COO at AddShoppers - a social media referral SaaS platform. He is a proven expert in digital marketing & Conversion Rate Optimisation (CRO). On this episode, he talks us through how to turn your customers into advocates and then influencers. He also talks us through the key conversion types you should measure as metrics for your business: cookies > email > account registration > sale > advocates (referral)

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

EP 55: How SEO Friendly is Magento 2.0? w/ Vitaly Gonkov, MageWorx Dec 22, 2015

Show notes

Vitaly Gonkov is the Chief Marketing Officer at MageWorx,a fast-growing Magento extensions and solutions company that develops a full range of Magento extensions used on 30,000+ Magento stores worldwide. I personally recommend one of their technical SEO extensions called, SEO Suite Ultimate to clients because of its exhaustive feature-set for technical SEO deployment.

I invited Vitaly to today's show to talk about Magento 2.0 and it's new SEO features. This interview is based on an article published by MageWorx shortly after the release of Magento 2.0. Here's the article: http://blog.mageworx.com/2015/08/magento-2-seo-features/

EP 54: How Fashion Etailers, Linjer Successfully Raised $500,000 through Crowdfunding on Kickstarter & Indiegogo Dec 15, 2015

Show notes

My guests on today’s show are: Jennifer Chong and Roman Khan, the co-founders of a Luxury Direct to Consumer (D2C) consumer fashion brand that launched their business and raised capital through crowdfunding...They managed to raise over $180,000 on INDIEGOGOand then went unto KICKSTARTER to raise more capital and doubled(YES DOUBLED) what they raised on INDIEGOGO by raising $360,000 just over a year ago.

The are the founders of LINJER - D2C makers of Minimalist leather bags without the luxury markup.They sell their bags for 1/4 the price that luxury brands would sell them for.And are able to do this by selling directly to clients,allowing them to cut out middlemen, storefront costs, and excessive marketing spend.

If you are trying to figure out how to effectively use crowdfunding platforms such asIndiegogo and Kickstarter to launch a direct to consumer business that is set out to change an industry or the world - then listen into this one!

They take us through the exact steps they used to raise capital on indiegogo as well as on kickstarter...And talk through promotion tactics such as blogger/press outreach and scaling awareness through paid media... This episode is not to be missed!

EP 53: How to Rapidly Grow an Amazon Private Label Business 6X in 12 months w/ Andrew Tjernlund Dec 08, 2015

Show notes

So lets rewind back to Episode 49, when I had Will Tjernlund on the show to talk about the LEAN way of starting and growing a Fulfilled By Amazon Private Label Ecommerce Product Business….you will recall that Will worked with his Brother Andrew for 2 years where they both managed to scale an Amazon business from $1.2m to $8m.

TODAY - I have with me on the show ANDREW TJERNLUND…Will’s brother to talk us through the specifics of how he managed to grow his Amazon business from $350,000 to $1.2m and to an expected $8m this financial year. At this scale he talks about the need for capital and the discipline required to effectively managing stock. Its an hour long conversation and we cover a LOT of ground. We also talk about selecting the right manufacturing partners be in domestically or from China. If you want to know about what is means to grow an amazon business from a 6-figure to a near 8-figure then grab a notepad and pen and be prepared to take notes on this episode as it is jam packed with nuggets. Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

EP 52: How to Grow and Scale a Fashion Ecommerce Business Dec 01, 2015

Show notes

On this episode, Kunle covers how to go about growing your Fashion ecommerce business - and NO don't do it via Google AdWords or SEO. Focus on brand building targeted at your target customers. Listen to the show to find out more!

This episode's show notes can be read on http://2xecommerce.com/podcast/

EP 51: Magento 2.0 - Expert Roundtable Discussion on New Feature Set and Upgrading Nov 26, 2015

Show notes

2X eCommerce’s first roundtable discussion: today’s discussion is all about about the Magento 2.0. We talk about it's evolution, feature set and upgrading.On today’s roundtable, I have on the panel:

- Michael Bower - CEO of Sellry in Colorado, United States- John Arroyo - Founder & CTO at Arroyo Labs in Los Angeles, United States

John is a software developer and entrepreneur. He started Arroyo Labs to help enterprises and start ups build and scale their ideas. A veteran of multiple startups and agencies, he uses these experiences to build great software for others. John has an engineering degree from CMU and graduate degrees from Columbia and Dartmouth.

Michael Bower founded Sellry, where he and his team help ecommerce and multichannel companies grow their profits. Michael lives in Fort Collins, CO with his wife and daughter. In addition to helping clients succeed he enjoys assisting nonprofits, mountain biking, trying and failing to imitate Chris Thile on the mandolin and the odd philosophical debate. Michael tweets a few times per year at @falloutofatree, and podcasts about the top ecommerce questions at ecommerceqa.tv. Ask him yours at michael@sellry.com.

Get the show notes and other podcasts here: http://2xecommerce.com/podcast/

EP 50: Ecommerce Wars: Google Vs Amazon Nov 24, 2015

Show notes

I recently came across an interesting survey commissioned by BloomReach: they found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com. Then only 34% of online shoppers use search engines such as Google And the remaining 22%of online shoppers go directly to retailers websites Google ecommerce position at the moment does not looks very good, because it relies on product-related searches for a big chunk of advertising. We all know that Amazon.com is the 800-pound gorilla in the market. And Savvy shoppers know that Amazon does not alway offer the best prices. Amazon's is pretty much the primary destination for product searches for consumers. And its position is improving. A similar survey carried out by Forrester Research in 2012 found that just 30% of online shoppers began their shopping from Amazon. So what has changed in online shopping behaviour between 2012 and 2015…in just 3 years? Get the show notes and other podcasts here: http://2xecommerce.com/podcast/ Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

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