Filip is a mechanical engineer by training that has designed, tested and built products for over 12 years now for a broad range of companies – from Fortune 500 companies to start-up product brands.

He founded The Product Startup to provide a step-by-step blueprint to aspiring product creators wanting to bring their own ideas to market.

He shares his DIY PRODUCT DEVELOPMENT framework on this show. An amazing guest.

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

On this episode I take you through KPIs I track daily, monthly and seasonally. The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Molly is the Founder and CEO of Black Pearl Swimwear which creates luxury swimwear for diverse women with a fun, uplifting shopping experience that respects and empowers them to be confident, comfortable and sexy on their own terms.

She shares her experience of how Black Pearl Swimwear has collaborated with local boutiques in the Metro Atlanta area and has also recently completed a 5-week pop-up installation with Macy's 'The Market' in Florida and California.

We learn about the good, bad and ugly about pop-up stores. There is a lot to learn from this episode.

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On this episode, I speak with the Founder of Family Office Club, Richard Wilson. We talk about how to raise capital from Family offices, Richard’s 7-figure marketing funnel and wealth building.

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On today’s episode, we talk about how to use domestic manufacturers as drop ship partners for high-ticket items.

High Ticket Drop Ship Model

• $1,000 AOV
• Local Suppliers
• Quick Shipping
• Do they enforce MAP (minimum advertised price)
• Branding
• Traffic: Google Ads

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On this episode, I interview Greg Mercer, the founder of Jungle Scout, which is a data analytics tool used to reverse engineer Amazon businesses. 100 Fortune 500 companies use JungleScout and it has created 100s if not thousands of thriving Amazon businesses I have a copy of JungleScout my self on my Chrome browser It is a super interesting interview because you can now use the tool to reverse engineer supply chains - you don’t want to miss this one! Here are six things I personally learnt from Greg on this interview:

1. Thriving businesses understand their numbers and make data-backed decisions.
2. You can use JungleScout’s data to find the factories of top brands
3. The unit economics of Amazon has changed - work on a cost to sales price ratio of 1:4
4. 3rd party selling is now 60% of Amazon.
5. The new way to source for winning products on Amazon is to find top selling products (500 units per month or more) with bad reviews (3.5 stars or less)
6. What drives sales on Amazon are reviews and the price of products

Check out JungleScout here: http://bit.ly/2G315SL

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It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in a global community. Mastermind Calls The next layer in the eCommerce GrowthAccelerator Mastermind ecosystem will be our group mastermind calls. They will be more intimate sessions, where members lay it all out by sharing their successes, challenges and failures. I will be providing full details about the group mastermind calls in the Facebook group. Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

A follow on from yesterday's episode about Campaign Budget Optimized (CBO) campaigns.

Here are a few pointers as to how you scale your CBO campaigns:

• If your base CBO campaign is delivering +3X ROAS and target CPA, you can increase your CBO campaign by 100-500%
• You could duplicate your CBO campaign
• Use 3-5 day history cycles for scaling
• Double or duplicate decent performing CBO campaigns every 3 days
• Try to start your new budget CBO campaign by midnight or early in the day
• Use automation to pause poor performing AdSets
• Consolidate budget if you do not have much to spend
• Top of Funnel CBO campaigns will drive mid and bottom funnel activity - Feed the Top of Funnel CBO
• Remember that Scaling is about mindset.

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CBO = Campaign Budget Optimisation Sections in Depesh’s The 7-Figure BPM Method for Facebook Ads course cover CBO in detail. Here is where to get his course: http://bit.ly/2uy1gQQ Remember that it is open until April 2nd, 2019 and then closes. Facebook Ads Account Structure The Facebook Ads account structure is set up in a hierarchical order as follows: Campaign > AdSet > Ads We have typically tested at the AdSet and Ad Level So the variables at the Adset level have been:

1. BUDGET
2. You more granular objectives such as LP views, Add-to-Cart, InitiateCheckout, Purchase
3. Geo,
4. Audience,
5. Interest/Behavior/Demographic of Target Audience,
6. Placement and Device Targeting
7. Conversion Optimisation Window

• CBO works best when you've tested audiences/ads before trying to scale
• Generally best with 1-day optimization at the ad set level
• use bigger budgets for CBO - ideally min $100 per ad set, ideally more (eg if 5 ad sets in a CBO campaign, min $500 budget)
• Min 2 ads, max 4 ads running - but the more ads you run, the more budget you need
• You can scale CBO more aggressively than ad set budgets. I've gone as wild as 500-1000% budget increases
• As long as audience sizes are large enough, you've tested enough and its not too late in the day - but until you're confident don't go wild
• Pause bad ads - ideally using rules, or manually. CBO can spend on bad ads quickly hence I prefer rules to cut ads on automation
• I test using normal ad sets (though from Sept 2019 this changes as CBO becomes the only way to set budgets) then move to CBO
• As your spends go up keep an eye on frequencies and performance, ad fatigue happens quickly at scale
• Group lookalikes | group interests

Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017.

He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t enough, he’s also made it onto the Forbes 30 under 30 list for retail and commerce.

Today he’s telling his inspirational story and sharing some key insights into how he was able to rapidly scale his business.

“When we try to make things complicated, we fail”

Links:

• Allen's official site: allenbrouwer.com
• Best Self Co: bestself.co

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Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017.

He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t enough, he’s also made it onto the Forbes 30 under 30 list for retail and commerce.

Today he’s telling his inspirational story and sharing some key insights into how he was able to rapidly scale his business.

“When we try to make things complicated, we fail”

Links:

• Allen's official site: allenbrouwer.com
• Best Self Co: bestself.co

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On this episode, I am joined by Marie Haynes, an SEO expert that specialises in Google Penalty Recovery and Algorithm Consultation. We talk about eCommerce SEO!

As you may be aware, a LOT has changed in the world of SEO, particularly in the world of online retail.

Remember when links were the holy grail of SEO and then Google went aggressive on rightfully curtailing link building spam?

Now more recently, with the aid of artificial intelligence and machine learning patterns, Google has layered in E-A-T, yes E-A-T, which means that Google is now looking at website's (or shall I say, a business') Expertise, Authoritativeness and Trustworthiness.

This concept is discussed in great detail in Google’s Quality Raters’ Guidelines and it likely is a huge ranking factor for many sites.

If you sell online and rely on SEO traffic from non-brand name searches, LISTEN to this EPISODE - it is important!

Marie Haynes is my go-to E-A-T expert. Read more about her in-depth analysis of the concept here:

https://www.mariehaynes.com/eat/

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On today's episode, we talk with Gabby Slome, the CEO of Ollie, a New York-based subscription service dedicated to delivering the healthiest food for dogs.

It launched in 2015, raising $17 million in funding in its first two years and is an 8-figure in revenue business at the time of this interview.

We talk about how Ollie's founders, Randy Jimenez, Alex Douzet and Gabby Slome got it off the ground, raised funding and the growth strategies.

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Trey's entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone else to become an entrepreneur when he was inspired by a successful businessman to create his own wealth.

The success in his sales career made him passionate about teaching others how to achieve their definition of success, and his own coaching business, the Trey Lewellen Mastermind, was born.

Trey shares lessons, tips, and tricks based on his own ecommerce experience with his members on how to build their own long-term, sustainable online businesses.

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On today's episode, we talk with Gene Caballero, the CEO and co-founder of GreenPal which has been described as the 'Uber for lawn care.' In 2015, GreenPal was started without any technical or online business experience. They now operate in 2 states and over 50 major markets.

2018 GreenPal Rev-$15m Growth YoY-200%

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On this episode, I cover the five core tenets of Amazon's success. This is actually based on an interview with Jeff Bezos' in 1999. Here is the video: https://youtu.be/GltlJO56S1g

At the time he said that he believed that Amazon's long-term success relied on focusing obsessively enough on:

1. Customer experience
2. Product selection
3. Ease of use - Digital and Physical User Experiences
4. Low prices
5. More information to make purchase decisions

"If there's one thing Amazon.com is about, its obsessive attention to the customer experience"

"What matters to me is do we provide the best customer service"

"internet from smitchernet"

"In the long term, there is never any misalignment between customer interests and shareholder interests"

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On this episode, you are going to learn about the mechanics of a successful subscription commerce business from a CEO of a fast-growth digital native consumer brand in the super-niche human-grade pet food category that is doing multiple-7 figures in just 2 years of business!

PetPlate makes it easy for pet parents to nourish their pets with love by delivering freshly-cooked meals made from wholesome ingredients that do not contain any by-products, rendered meats or preservatives.

The meals are designed by a veterinary nutritionist for optimal nutritional balance, cooked by our talented chefs, and are pre-portioned and ready to serve.

The company have been in business for 2 years and is currently pulling multiple 7-figures. It offers a convenient subscription service that automatically ships meals directly to the consumer on a regular basis.

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On this episode, we talk about the next obvious step to take after finding a successful product from drop shipping testing. How to your transition from the limitations of the drop shipping business model?

I am joined by the founder of an Idaho based fulfilment company called DollarFulfilment, which largely caters to businesses that were previous drop shippers but now looking for more reliable domestic and international fulfilment.

Here’s a summary of some important talking points over the call.

• The most efficient way to transition your dropshipping is to choose the right products.
• For low margin products, source products that weight less than 1lb and not too big - this ensures freight shipping.
• For higher margin products, you are able to source for heavier products but be careful about volume
• Air freight is the most efficient way of getting your products out of China - it will take 3-5 days to clear and arrive the US
• Shipping if done properly will typically take 3 weeks to clear and deliver to a U.S. warehouse
• Majority of DollarFulfilment’s clients are either recovering dropshippers
• DollarFulfilment’s clients also use drop shipping to test products and then transition as quickly as possible to fulfilling domestically
• 25% of DollarFulfilment’s fulfilment are international
• DollarFulfilment charges a flat rate $1 fee for fulfilling products for ecommerce businesses.

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1: Do not track Link Clicks - Use Outbound Links Instead. DEFINITIONS Link Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. Outbound Clicks: The metric outbound clicks measure the number of clicks leading people off Facebook-owned properties, while link clicks show clicks to destinations on or off Facebook-owned properties. If you're using an ad format that opens into a full-screen experience, such as collection or Canvas, outbound clicks may provide more insight to the performance of your ads. Unique Outbound Clicks Website View Content: The number of view content events tracked by the pixel on your website and attributed to your ads. 2: Website View Content to Outbound Clicks Ratio Super Health 7:1 Healthy 5:1 OK 3:1 Less check product, user experience, engagement onsite 3: Track Micro-Conversions not only Purchase / ATC / IC Less check product, user experience, engagement onsite

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On this episode, we interview the Founder of LiveGlam a beauty and make-up subscription box business that has rapidly grown to a $20M business in just 3 years by using Influencers, Referral and Affiliate Programs. A great conversation….do stay tuned!

In LiveGlam's first year of business, Dhar's team grew revenue from $600 to $8 million! At the time of this interview, Dhar runs his business from his apartment. Live Glam now creates their own products, and since 2016 has gone from $8 million in revenue to $20 million this year!

Dhar has a personal following of over 588K followers on Instagram and 218K on Facebook and has successfully built beauty brand LiveGlam into a subscription box service with over $20 million in revenue.

LiveGlam also has its own impressive social media following of 1.2M on Instagram and 112K on Facebook.   Dhar shares his incredible story and provides insights into what it takes to rapidly grow an ecommerce business.

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Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good number of eCommerce companies and coaches them on how to use PR to grow their businesses.

He recently published a book about PR called FREE PR. We go through a number of ways to generated PR for your online store:

• Positioning: Position Value
• User High Concept Pitch - e.g. My company is the Uber for ….
• Define Target Market

Use Press Releases for...

• Product Launches
• Announcements
• Evergreen
• Product Reviews

Remember that you are pitching a Peacock company NOT a pigeon.

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Here's a summary of actions to take to drive 10X growth in 2019.

1. Acquisition - The one channel strategy is over
2. Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - AO.com, case in mind
3. Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series, win-back, up-sells,
4. 10X Your Top of the Funnel Traffic - e.g. a YouTube channel, Video, regional TV advertising
5. Run Flash Sales
6. Evaluate customer feedback - get feedback from customers, customer support logs. Know what is marketing saying?
7. Personalize your brand. Double down on your brand story and amplify

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On this episode, we interview the founder of a company that absolutely blew Black Friday & Cyber Monday Sales by realising over $750,000 in sales with NO FACEBOOK ADVERTISING + AND BY SENDING ONLY 2 EMAILS.

They utilized a combination of the following:

• Influencers
• Weekly email newsletters to prime up their audience
• They only ran a Black Friday event
• Paused over the Weekend
• And then Ran a Cyber Monday event

CBD products have restricted advertising on both Facebook and Google and so their marketing options are highly limited. That being said, they have a brilliant range of products that have an extremely strong return customer rate. They also take customer experience very seriously, they dispatch all orders that arrive before 1 pm on the same day and have a dedicated and expanding customer services team.

It was an incredibly successful Black Friday and Cyber Monday event.

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Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode, we interview a Kris Sugatan, a Facebook marketing expert that helped a women’s clothing brand generate $400k in sales with 7.14x ROAS over CYBER WEEK They executed the campaign in 4 steps 1. Hyped customers up before the actual sales. They created a landing page for the VIP customers and a messenger bot sequence. People who wanted to get an additional 10% discount during the black week had to either enter their email address or click on the image of our JSON ad. After they clicked on the messenger, they had to comment "I want in" so they subscribe to our messenger bot. Once they subscribed either by email or messenger, they were sent 2 follow up messages prior to the black weekand 2 messages during the VIP sale(which was live from Monday to Wednesday). On the first day of the sale, they made $140,000 in revenue spending only $4,000 on ads. 2. Created an event for "Black Week" by posting similar content as to in the emails and messenger bot. Since event updates are shown on the notification tab, customers were hit by us everywhere 3. During the black week, they ran Campaign Budget Optimised (CBO) Campaigns running. They split the campaigns into warm and cold audiences. 80% of budget was allocated to our warm audience (engaged with FB, IG, Website Visitors, past purchasers etc.) ROAS from the warm audience was over 10x after the entire week. For the cold audience, they dedicated 20% of their budget. It wasn't converting too well, but it was still profitable. 5x+ ROAS. They noticed that CPMs for warm audiences didn't increase as much during the whole week, but for the cold audience, it increased 2-3x. Which leads us to the preparation stage.. 4. 2 months prior to the sale they scaled up our ad spend from 20-30k/monthly to 50-60k/monthly. Their main goal was to increase the size of their warm audience and, of course, to at least breakeven (3x ROAS) or even be profitable. So by increasing the size of our warm audience, they had more people to advertise to with a lower price during the black week. Connect with Kris on sugatan.io.

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Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On today’s episode I interview Rich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue. Here are summary points about SunSki

• Target demographic of 25-35-Year-Olds
• They have been business for about 6 Years - since 2012
• They extended their distribution business online in 2015, 3 Years Online
• SunSki sells lightweight sunglasses made from both polycarbonate and recycled plastics
• They intend to move to a fully recycled plastic range soon
• Their customer acquisition efforts are primarily based on Email and Facebook advertising
• They transitioned from Mailchimp to Klaviyo this year and marketing automation has made a significant positive impact on their bottom line.

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This episode is brought to you by:

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Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

This is an announcement about the upcoming shows this week on Monday, Wednesday and Friday.

We will be covering the marketing strategies employed by successful retailers over Black Friday.

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This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Joshua March is the Founder of the Digital customer care platform, Conversocial and Author of Message Me.

Joshua is a seasoned Messenger expert, and his company's platform uses the Messenger platform as a customer service delivery point that has been used by leading ecommerce brands such as Gymshark, Google, Tesco, Audi and the BBC,

We talk about how and why customer services is moving to the Messenger platform and how to leverage this new opportunity of serving your customers better.

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Klaviyo is THE game-changing email automation tool specifically built for scaling eCommerce businesses.

BEYOND BLACK FRIDAY

Check out Klaviyo's new Video Docu-Series, Beyond Black Friday.

Where they follow three unique ecommerce brands keeping the momentum going year round.

It is a 12-part series that will premiere a new webisode each week. They'll start with Cyber Weekend preparations, cover the holidays and beyond. They promise to share marketing strategies that'll take your business to the next level.

Scott MacDonell launched television advertising for LegalZoom.com and scaled it to almost $20 million in spend annually. He wrote the first Wix.com TV ad is currently working a new campaign for a very large hardware and software enterprise company. His biggest success was with LegalZoom. It made an immediate and lasting impact on their media mix, ROI, and brand awareness. On this episode, Scott takes us through,

• The key reasons the LegalZoom.com TV ad campaign turned out to a success
• How they started out with radio advertising
• How to use hosts to read the ads and speak about your company conversationally
• Getting out a promo
• The importance of selling a mass market appeal product on TV in order increase your chances of success
• Attribution to TV - life in brand search, direct search, toll free number, coupon code and
• Media mix monitoring

The Direct Response Ad Structure:

1. Find a Problem - could be
2. What is the Solution
3. Why should we believe the Solution - Social Proof
4. Why you should act on it today! urgency ACT

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This episode is brought to you by:

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Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On today’s episode, we talk about how to use video to get attention and drive sales. Jeff Rizzo is the Co-founder of product review YouTube channels: RIZKNOWS and The Slumber Yard, They have managed to spin their YouTube channels to a hugely popular website, and a shopping-focused mobile app. They primarily focus on providing honest, helpful reviews and comparisons of popular consumer products, including mattresses, headphones, fitness trackers and more. The combined the two channels have more than 400K subscribers and garner over 4 million views per month. My company currently employs 10 individuals in addition to my business partner and is on track to exceed $2.5 million in revenue this year. Jeff’s Formula to creating videos:

1. Helpful
2. Entertaining
3. Concise
4. Personable

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This episode is brought to you by:

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Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Mitch Gruber is an Account Executive at Klaviyo, who has worked on over 350+ Klaviyo email accounts.

If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales.

Mitch talks about the 4 MUST have Flows:

1: Abandoned Cart 2-3 emails sent, 1 hour, 1 day and 3 days after abandonment

2: Browse Abandonments 1-2 emails

3: Welcome Series Lock it down - messaging important - brand overview - your WHY get people involved in the brand - set your customers for success

4: Post Purchase Follow up Thank you that engages the customer

We also cover

• The best times to send your broadcast emails?
• Segment VIP customers from teaser emails as they will shop anyway
• Have different offers Black Friday and CyberMonday in order to drive repeat purchases
• Time Zone targeting e.g. 8AM should be 8AM on all time zones.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist.

Jose goes into details about:

• The power of building a community around your product brand
• Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers,
• How to request, curate and broadcast user-generated content
• Why you should use user-generated content in your paid advertising
• How to craft your brand story around user-generated content with examples from the 'shot on the iPhone' campaign.

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SPONSORS:

This episode is brought to you by:

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Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

This episode is a long one, I must warn you, but for good reason...

Josh Elizetxe is a 25-year old entrepreneurial prodigy, an investor, and philanthropist! He has recently had an 8-figure exit from a media company he started out from a public library!

He is the Founder of SNOW, and in his words, SNOW is a beauty tech company, with an inaugural globally patented teeth whitening product.

SNOW is already clearing over $2M/month with $25M projected annual sales revenue.

This interview is amongst my top 3 shows for 2018. We talk about:

• Building a Long Term Brand
• How the decisions you make on a daily basis connect to your long term vision
• Team building
• Omni-channel marketing
• How SNOW uses Instagram Influencers
• How SNOW got Floyd Mayweather and Rob Gronkowski to promote their product on social media
• How to leverage Influencer content assets in Facebook and IG Advertising

Josh is a deeply insightful individual, humble and for some reason, I cannot understand how he had managed to be so under-the-radar.

It's a great interview. Let me know your thoughts about the interview in the comments area.

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This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On today's episode we are going to talk about how to go about structuring your Facebook Ads for Black Friday, Cyber Monday and any other time limited promotions.

I specifically talk about the settings for:

• Audience Targeting
• Budget
• Ads and Placements

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

This is the second time I am having Alex McEachern on the show, I had him back on Episode 36!

Alex is Head of Marketing at Smile.io (formerly Sweet Tooth), a community-focused rewards program engine that runs on all major ecommerce platforms.

On this episode, Alex talks about the unsustainable trend of online retailers becoming 'addicted' to running ads and promotions to grow instead of building a profitable brand community.

He shares tips on how to build a community, using reward programs and other tactics that keep all tiers of your customer-base happy and satisfied.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Duane is a world-class paid marketing expert and a sought-after conference speaker. He helps ecommerce, SaaS and tech brands grow profitable PPC campaigns and is the Founder of a Vancouver based paid marketing agency called, Take Some Risk takesomerisk.com.

In this episode, we discuss how to effectively execute an AdWords eCommerce strategy, automation, Facebook advertising and what exactly is working now in paid media buying for ecommerce.

It is a tactic-packed episode!

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode, I talk about establishing a state of FLOW in the creative part of your Facebook Ads campaign. Facebook advertising is half media buying and half creative. You need to be strong in both areas in order to really crack the nut. I cover the following:

• What creatives to use for your top of funnel campaigns and ad sets,
• How I am currently split testing my video creatives,
• Why video ads should sit at the top of your funnel,
• The best creatives to use for mid-funnel targeting (warm audiences),
• Why canvas ads are one of the best creatives to use across all steps in your funnel,
• How to implement variation on your bottom of funnel retargeting ads.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

I have been having conversations with a number of store owners, some of which are low to mid-7-figure businesses, aspiring to be $10M+ businesses.

I am toying around the idea of building a tight niche group of store owners that turnover at least $100K/ month or even maybe $250K/ month.

We catch up on a regular basis and solve each other's challenges. A support group consisting of non-competing businesses focused on growth and helping other members.

If this chimes with you, drop me a DM on twitter here: https://twitter.com/KunleCampbell

I'll send more details.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

I've had the opportunity to be part of eCommerce teams that make made significant strides to scaling up from low 7-figures ($1M-5M) in revenue to 8-figure ($10-50M) businesses in 12-24 months.

I have observed a pattern in their growth trajectory; it is a fine blend of product development, operations to support scale and the adoption of an omnipresent digital marketing strategy. One of the companies I worked with took their marketing a step further with offline advertising i.e. TV and display advertising.

The focus of this episode is achieving a well-rounded 360° digital Marketing Funnel. Here is the breakdown of how it works

STEP 1: TOP OF THE FUNNEL FRONT END TRAFFIC

The objective of the first stage of marketing is more attention and reach. That being said, prompt audiences for an action to purchase from you wherever you are able to do so. The key channels to acquire maximum reach without breaking the bank are:

1. Influencer Marketing
2. Content marketing
3. PR
4. Google Shopping

Build Your Pixel and Set Up Email Capture Remember that while you are drawing attention and traffic to your site, you must harvest and collect pre-purchase data i.e. ensure you have onsite email capture in place and also pixel capture for: Facebook, Twitter, Pinterest, Google, Klaviyo and AdRoll.

STEP 2a: Video Advertising Now start running VIDEO ads on Facebook and Instagram. Do not forget Facebook Stories and IG Stories - they are fast growing placements. Integrate YouTube advertising into the fix.

STEP 2b: Retargeting with… Now, trigger retargeting on: - Twitter - Pinterest - Criteo | Perfect Audience | AdRoll (recommended as it integrates with Taboola - Also, run a Google Brand Name Search campaign on AdWords.

STEP 3: Backend Offer

Your backend offers are likely where you will make profits - so ensure that this thoroughly thought out and well executed. This is where 1:1 messaging kicks in with customers and non-customers you have permission to contact takes place.

The key channels here are:

1. Email (Klaviyo)
2. Messenger automation (also start exploring Whatsapp bots)
3. Push Notifications

In Klaviyo, the following flows are basic must-haves:

• Pre-Sale Funnel
• Post Purchase Flow
• Pre-Purchase
• 10% OFF Hot List
• Winback Campaign
• Abandoned Cart Series
• Repeat Buyer Post Purchase

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

In this episode, we talk about selling on Walmart Marketplace. How is Walmart stepping up in its competition with Amazon Where should Walmart fit in terms of a seller’s priorities for growth in 2018-2019? Walmart's 2-Day shipping program. The hottest categories in the Walmart marketplace.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Eve Sleep (formally Eve Mattress), is currently the UK’s #1 direct-to-consumer mattress and bedroom product brand. It was founded in October 2014 by Jas Bagniewski along with 4 other co-founders, James Fryer, Kuba Wieczorek, Felix Lobkowicz, Abid Ismail. Over Jas’ tenure as CEO, Eve Sleep 10X'd sales between 2015 to 2017 their revenue growing from £2.8M to £28M (US$3.8-$38). This episode aims to flesh out exactly how they managed to grow a physical product brand so rapidly. 4 KEY FACTORS OF GROWTH 1: Strong brand and marketing in the UK - digital first, AdWords, Facebook, Retargeting and then offline display ads and eventually TV. 2: Internationalisation. We rolled out to a bunch of new markets in 2017, and we're in 15 markets now 3: New product development and non-mattress sales, which grew a lot - sleep-related products such as pillows and sheets and Bagniewski said 12% of sales now come from repeat customers. 4: Offline Retail distribution deals Revenue growth: 2015 - £2.8M 2016 - £12M 2017 - £28M

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SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

Today's episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Selena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages.

1. Content should describe how your product makes people feel
2. How people will use your product
3. List the benefits, not the features - always add ‘so what’ at the end - why is this great for me
4. Craft into a Story
5. Do research - https://answerthepublic.com/ + forum

Learn more about Selena here: https://salenaknight.com/ And also check out her podcast.

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SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP leaking revenue in your funnels.

On today's episode, Dylan will be talking about nailing email marketing in Q4, the quarter that makes or breaks most retail businesses i.e.

• Black Friday
• Cyber Monday
• 12 Days to Christmas
• Shipping Deadlines
• Christmas Eve Gift Cards

Dylan Kelley is the founder of Wavebreak. Wavebreak helps Shopify stores make the most of their email marketing. Dylan has spent his entire career in ecommerce, but he didn't always do email marketing.

Dylan is offering a free 20-minute Q4 email marketing strategy session here to all 2X eCommerce listeners:

http://wavebreak.co/strategy/

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SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

Today's guest Depesh Mandalia is one the UK’s most prominent Facebook Ads experts with a growing global following. He has profitably managed over $20 million ad spend on Facebook over the last 5 years.

He is an advisor and advocate for Facebook he also runs a Facebook ads agency together with a coaching and training programme with clients around the world.

Some of you might remember him from Episode 29 which featured LostMyName - the startup that grew to $26.5M in revenue in 18 months. Depesh helped the company scale with Facebook ads back in 2015.

He has just launched a Facebook Ads course called:

OWN Ecommerce in Q4 with Facebook Ads, available here: https://members.zasr.digital/facebookadsforecom

And is offering 2X eCommerce listeners a 25% OFF discount if you use the code 2XEC

The offer will be available until Tuesday 31st July 2018.

This other Elite Facebook Ads Training Program that includes 1:1 coaching with Depesh over 3 months is available here: https://2xecommerce.com/depesh/

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP leaking revenue in your funnels.

On today's episode, Dylan will be talking about nailing email marketing in Q4, the quarter that makes or breaks most retail businesses i.e.

• Black Friday
• Cyber Monday
• 12 Days to Christmas
• Shipping Deadlines
• Christmas Eve Gift Cards

Dylan Kelley is the founder of Wavebreak. Wavebreak helps Shopify stores make the most of their email marketing. Dylan has spent his entire career in ecommerce, but he didn't always do email marketing.

Dylan is offering a free 20-minute Q4 email marketing strategy session here to all 2X eCommerce listeners:

http://wavebreak.co/strategy/

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

On this episode, I am going to go through what you need to have in place in order to win on Facebook LONG TERM.

FUNDAMENTALS 1. Established Product / Market Fit 2. Your customer avatars for cold targeting - who buys from you? who is likely to buy from you? 3. Rock solid customer list

CAMPAIGN 1. Creatives: image and video 2. 15-second videos 3. Creative variations 4. Work in cycles 4-5 days cycles to understand what works 5. Hack virality into your videos 6. Show your product in use

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SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

My guest on today's show is Jan Soerensen, a General Manager at Nosto - an ecommerce personalisation platform that analyzes hundreds of thousands of data points in online retail stores in real-time and uses AI driven predictive analysis to deliver the most relevant shopping experiences at every touch point, across every device.

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SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

These are mindset hacks I currently use in my personal and business life:

1. What do you tell yourself everyday?
2. How do you translate events?
3. Do you meditate?
4. My Routine -> SLEEP > WAKE > EXERCISE > REFLECTION
5. Visualise Results and the end goal
6. Learning to Embrace Pressure
7. Keeping a Clean Mind and a Clean Body.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

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This episode is focused on single product eCommerce businesses… that want to own a specific category.

Let me give some examples of single product direct to consumer businesses that own specific categories:

BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders

MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about

GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear

HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start.

HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail

....your turn!

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

FreeeUp.com is the top marketplace to hire pre-vetted freelancers online in eCommerce, Amazon, digital marketing, advertising, web development, and web design. Connor Gillivan is the Chief Marketing Officer and a co-founder of FreeeUp. In its first 2 years of business, over 1,000 freelancers have been added to the network, and add over 5,000 business owners to the platform. Connor focuses on adding new clients, increasing freelancer applications and on improving the overall customer experience in the marketplace. FreeeUp has over 1,000 pre-vetted freelancers.

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

I have a JV opportunity in an ecommerce concept that I have thoroughly tested between December 2017 - April 2018.

Over that period I was able to generate $200K in Sales and a 15% gross profit.

I am now looking for the right person to partner with, in order to take this venture to an 8-figure business.

I am looking for expertise in Supply Chain, Manufacturing contact and Finance Planning.

Equity share will be discussed in more detail with shortlisted individuals.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Today's guest Depesh Mandalia is one the UK’s most prominent Facebook Ads experts with a growing global following. He has profitably managed over $20 million ad spend on Facebook over the last 5 years.

He is an advisor and advocate for Facebook he also runs a Facebook ads agency together with a coaching and training programme with clients around the world.

Some of you might remember him from Episode 29 which featured LostMyName - the startup that grew to $26.5M in revenue in 18 months. Depesh helped the company scale with Facebook ads back in 2015.

He has just launched a Facebook Ads course called:

OWN Ecommerce in Q4 with Facebook Ads, available here: https://members.zasr.digital/facebookadsforecom

And is offering 2X eCommerce listeners a 25% OFF discount if you use the code 2XEC

The offer will be available until Tuesday 31st July 2018.

This other Elite Facebook Ads Training Program that includes 1:1 coaching with Depesh over 3 months is available here: https://2xecommerce.com/depesh/

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

I don’t think I have ever discussed the intricacies and complexity of product sourcing on the show. Today is going to be a first of hopefully many more episodes I will be covering this topic. My guest on today’s episode, Nathan Resnick is a sourcing expert and supply chain management specialist that focuses on ecommerce businesses. He runs a fast-growing platform called Sourcify, which streamlines the process of finding factories, getting initial production runs going and also sampling. He used to live in China and speak Mandarin. He has built three ecommerce businesses, one of which he sold. He has successfully launched and delivered $1m+ Kickstarter project. And on today’s episode, he is not only talking about Sourcify but also will be providing golden nuggets how to effectively find the right factories around the world.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode, I will take you through a Facebook Funnel Specific to PROFITABLY SCALING Ecommerce sales. I talk specifically about:

• Audience building at the test phase
• Metrics to Watch and track on a daily basis
• Lookalike audiences to build
• The metrics that suggest you scale Adsets
• Building custom audiences and lookalike audiences
• The two major phases of scaling a campaign

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

I recorded this episode from my hotel room over my recent visit to San Francisco. I was invited to talk about optimising ecommerce checkout pages at a Facebook Accelerator program for metro newsrooms.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode of the 2X eCommerce Podcast, I interview Paul Miller. He is an eCommerce business expert, that helps eCommerce businesses exponentially scale their product offering and revenues through brand licensing.

Paul’s story is quite interesting because he started off his ecommerce journey as an Amazon Private Label seller. He was able to build a thriving headphone brand on and off Amazon’s marketplace called CozyPhones.

In a bid to take CozyPhones to the next level, he discovered brand licensing and has managed to secure licensing deals with Nickelodeon, Disney and Hasbro. This move exponentially increased CozyPhones’ revenue.

He now teaches physical product entrepreneurs and direct of consumer brands how to successfully scale their revenue through licensing.

He is offering a totally free mini-course called Next Level Licensing. Here is where to sign-up: https://www.nextlevellicensing.com/2xecommerce

Cozy Phones brand.

If you recall my interview with Oberlo on SE3 EP07 - Is DropShipping a Viable Model for Scale?, we discussed the viability of the ecommerce model of dropshipping from China selling to your local or a global market. As you are probably already aware from that episode, dropshipping from China is fraught with inefficiencies, particularly around fulfilment and customer experience. My guest on today’s episode, Yaw Owusu has built a platform similar to Oberlo that primarily allows e-tailers source and dropship from US suppliers. Shipping times are 3 days with supplier level accountability and customer support. His platform is an app on the Shopify app store called MXED. -- Reference links: https://apps.shopify.com/mxed-sell-official-pop-culture-merch SPONSORS

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode, I’ll be talking about key developments and news headlines in the month of May, that everyone involved in ecommerce should be aware of.

#1: Magento’s Acquisition - Adobe Acquires Shopify Rival Magento for $1.7B - May 21, 2018 EBay spinoff's value goes from $150 million to $1.68 billion in Adobe buyout. The acquisition is expected to help Adobe compete with cloud-based marketing, sales and service offerings from Salesforce.com (NYSE:CRM), which bought Demandware Inc. for more than $2 billion in 2016 to be able to offer a similar set of functions.

#2: Google I/O May 8-10 I talked about it in detail on SE03 EP35 Key announcements were - Google Assistant: more natural voice based on John Legend’s voice No need to say ‘OK Google’ It remember’s your past angers and parses multiple questions in one sentenceDuplex - schedules appointments for Google uses play the youtube video

Google Lens #3: GDPR - 25 May 2018 General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). It also addresses the export of personal data outside the EU and EEA. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.

#4: House of Fraser slides to £44m loss ahead of Chinese takeover 10 May 2018 C.banner told investors it agreed to buy a 51% stake in House of Fraser to “enhance the company’s presence in the retail market in [China] as well as to facilitate the company to lay a good foundation for a new brand and retail roadmap overseas”

#5: Mothercare to close 50 outlets and reinstate ousted CEO Mothercare to close 50 stores as part of rescue package Mothercare is to close about 50 of its 137 stores by June next year with the potential loss of about 800 jobs after landlords approved a financial …

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be:

1. Vertically integrated (manufacture your products)
2. Have retention built into your product
3. Create a Word of mouth viral loop

The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode, we are going to talking about how to leverage sales growth through 3PL Distributed Fulfilment Networks + Dropshippers.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show. On this episode of the 2X eCommerce Podcast show, we are going to talking about ALL KEY announcements at the Google I/O Developer Conference 2018 that WILL AFFECT THE ECOMMERCE LANDSCAPE OVER THE 12 MONTHS and beyond Google Assistant: more natural voice based on John Legend’s voice No need to say ‘OK Google’ It remember’s your past answers and parses multiple questions in one sentence Duplex - an AI personal assistant that schedules appointments for Google uses - Android P: An buttonless android device Bigger screen real estate Google Lens Point the phone’s camera an outfit, accessory or piece of furniture. Google will use object recognition machine learning to purchase the item online. If it does not find a match, it will find similar styles. Google is serious about Speed on the mobile web - it is achieving this with PWA and AMP AMP - frontend framework - acquisition Super fast page loading times - AMP load on avg. in 0.5 seconds from Google search. AMP is a framework and library of components build on top of HTML specifically designed for performance AMP format mandates a number of rules about its pages that are again focused on maintaining performance but also on enabling caching And This ability to cache in remote in serve remotely is what enables platforms serving AMP to pre-render them effectively. Google Pay best practices by-passes forms and autocomplete pushing default payment method one-click checkout allow guest checkout show full breakdown Progressive Web Apps (PWAs) - overarching methodology - PWA conversion Google is launching its own PWAs at scale. Progressive Web Apps (PWAs) are web applications that are regular web pages or websites, but can appear to the user like traditional applications or native mobile applications. The application type attempts to combine features offered by most modern browsers with the benefits of a mobile experience. The enable fast, integrated, reliable, and engaging web experiences. Video: https://youtu.be/NITk4kXMQDw PWA is a transition from AJAX geared towards mobile devices. Google is trying to move users on mobile from apps to the web because it is currently 80% app Google is the gateway to the web PWA is important to Google and to Ecommerce 53% of users abandon sites that take longer than 3 second to load. Caching Could involve sections in your website not the entire site Useful notifications - e.g tracking info, order updates, examples: eBay deployed PWA in their checkout page More videos about PWA: Progress Web Apps - Google Chrome Developers: https://youtu.be/z2JgN6Ae-Bo

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode, I have a guest from the Print On Demand Platform TEESPRING! He is Teespring's VP of Commercial, Chris Lamontagne, and has led Teespring growth efforts over this current period of rapid growth for the platform. People all over the world use the Teespring platform to create more than 50,000 designs on a daily basis and the company recently announced its expansion to Asia. We talk about a range of topics including

• How ecommerce businesses can use POD as a branding and customer affinity tool,
• the evolution of print of demand,
• Teespring's recent expansion into Asia
• Teespring's marketplace expansion strategy

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On today’s episode, I am joined by Mikael Yang. He is Co-Founder and CEO of ManyChat, a chatbot platform that allows businesses to create a Facebook Messenger chatbots in minutes. We will be talking about what Mikael refers to as the biggest sales and marketing revolution in decades - the transition from communicating with your prospects and customers via email to chat messengers. I personally use ManyChat Mikael Launched ManyChat in 2015, and has grown the platform to support over 100,000 businesses. ManyChat also connects to over 250,000 Facebook pages. ManyChat is arguably anti-email and show that you can potentially get 10x more leads and paying customers using Facebook Messenger chatbots over traditional email marketing. With email open rates and click-through rates now averaging 25-35% and 1-2% respectively, businesses need a better way to communicate with their leads and customers. In 3-5 years, the majority of business to customer communication is going to be done through chat messengers. 1.3 billion people use Facebook Messenger every month, and there are 65 million businesses on Facebook. ManyChat's mission is to empower these businesses to connect with customers on their terms and inside of platforms they are already using dozens of times every single day.

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

If you are an online retailer and looking to scale your sales further through Facebook advertising, check out Kunle's agency:2xmedia.co. It caters specifically for ecommerce businesses. Get in touch to apply.

Campaign Management: Analysing your Ads and Decision making

Knowing when to stop or scale an Adset in a Facebook Ads campaign, balls down to analysing key performance metrics you establish in your campaigns.

I set up my Adset reports in two ways. The first way is what I refer to as the Funnel Reporting view I use to get a quick glance at performance. Here are the columns I set up:

1. Budget
2. Delivery
3. Reach
4. Link Clicks
5. Amount Spent
6. Website Purchases Conversion Value
7. Website Purchase ROAS (Return on Ad Spend)
8. Cost Per Website Purchase
9. Website Purchases
10. Website Add to Cart
11. Cost per 1,000 People Reached
12. CPM (Cost Per 1,000 Impressions)
13. CTR (Link Click-Through Rate)
14. Unique Link Clicks
15. Button Clicks
16. Cost per Unique Link Click
17. Website Checkouts Initiated
18. Website Adds of Payment Info
19. Cost per Website Add to Cart
20. Relevance Score
21. Frequency
22. Page Likes
23. Positive Feedback
24. Negative Feedback

The second view I use is ROI focused and solely used for tracking costs and making decisions. Here is how I arrange the columns:

1. Amount Spent
2. Website Purchases Conversion Value
3. Website Purchase ROAS (Return on Ad Spend)
4. Website Purchases
5. Cost per Result
6. Cost per Website Purchase
7. Website Checkouts Initiated
8. Cost per Website Checkout Initiated
9. Website Adds to Cart
10. Cost per Website Add to Cart
11. Unique Link Clicks
12. Cost per Unique Link Clicks
13. Website Content Views
14. Cost per Website Content Views
15. Reach
16. Cost per 1,000 People Reached
17. CPM (Cost per 1,000 Impressions)
18. Unique CTR (Link Click-Through Rate)
19. Cost per Outbound Click

You want to set benchmarks for all your 'cost per...' metrics. With the most important being:

• Cost per Website Purchase
• Cost per Unique Link Clicks
• Unique CTR (Link Click-Through Rate)
• Cost per 1,000 People Reached or CPM (Cost per 1,000 Impressions)

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

For media buying specific to eCommerce, check out 2xmedia.co.

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Creatives for Facebook Advertising: Video is King The aim of every Facebook advertising ad campaign is to go VIRAL Facebook, Instagram, Messenger, and Audience Network Retargeting Patience Budget - you need 7 days tasing on most occasions. Remember that Instagram/ Facebook/ Messenger are very different placements. Try to separate ads running on Instagram News Feed, Instagram Stories, Facebook News Feed, Sponsored Messages and Messenger Home for all of our campaigns. This was you make ads that really native to each placement. Ad Level Metric: Negative Feedback A score based on the number of times people hid your ad or chose not to see ads from you. Your ad's negative feedback level can be low, medium or high. If your ad gets a lot of negative feedback, it means people have indicated they don't want to see it anymore. Positive Feedback An estimated score based on the number of times people are expected to interact with your ad (example: reacting to a post, clicking a link) and help you achieve your objective. Your ad's positive feedback level can be low, medium or high. The higher your ad's positive feedback level, the better people are expected to respond to it.

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

A fundamental understanding of Facebook Advertising is that like Google AdWords and even eBay it runs on an AUCTION system called Ad Auction. For each ad impression, Facebook's ad auction system selects the best ads to run based on two criteria 1: The Ads' maximum bids and 2: The Ad performance. Ads perform against each other. Facebook only charges you the bid necessary to win the auction. The bid that eventually wins the auction may be lower than the maximum bid you've set for your ads, so we recommend you enter your true maximum bid. Targeting can be hugely important because… it ensures you reach a relevant audience that's more likely to engage with your ads. A couple of tips: - Go broad for cheaper clicks and conversions - Walk up the ladder technique: in order to maximize conversions, optimize towards the highest intent event that has enough data e.g. - Initially go broad on placements Pay attention to the user experience: monitor feedback and improve your landing page: Facebook factors in web page load times when determining user value. Ensure landing page mobile devices are optimised. - Minimize landing page redirects, plugins, and link shorteners and compress large files - Utilize multi-region hosting to improve server response time - Use a high-quality Content Delivery Network (CDN) to reach audiences quickly - Remove render-blocking javascript

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Episode 1: Audiences and Targeting On this episode, I about going to be talking about the pillars of a rock solid Facebook advertising Strategy. Audiences and Targeting Bidding and Budgeting in the auction Creative Before I start that I want to talk about how important it is to have a validated product. If you have a product people want, you are using Facebook to find more people at scale that want your product. Most other elements in Facebook advertising, support the above. MJ DeMarco author (Millionaire Fastlane/Unscripted If your business stops when you stop advertising, you have a product problem #profound Aim for a "productocracy" which is a product that PULLS vs PUSHES: 1 new customer = 2 thru word of mouth. A productocracy survives and grows without advertising. If your business stops when you stop advertising, you have a product problem. An ad-dependent business = PUSH. Audiences So let us talk Audiences When you hear about the advantages of marketing on Facebook, be it organic or Facebook advertising, you always hear about the number of monthly active users. Facebook has about 2.2 billion active users. As an ecommerce brand, you are going to have to initially figure out segments within this 2.2 billion base that will make ideal potential customers. This is where targeting comes in. On Facebook, you have the following targeting options: Cold audience targeting Custom Audience Targeting Then as your custom audience targeting matures, you can eventually use what I term the power of Facebook audience targeting: Lookalike Audiences

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Brace yourselves, we are going to publishing a 5-day series on getting started with Facebook advertising for online retailers.

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping you sell more in your online store…

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What Kind of eCommerce Business do you run or intend to run?

Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need to answer five fundamental questions, that will solidly define your business model.

The options you choose uniquely categorize your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups:

1. What is our product range focus now and in the mid-term?
2. Are we a Direct to Consumer (D2C) brand, Merchandisers or a Hybrid?
3. What is our vertical and what specific niche in this vertical is our focus?
4. How do we want the market to perceive value? By price, function/product quality or a luxury
5. How replenishable are the products that we will be selling?

When you get into detail and answer each of the above questions, you will have a fine-tuned eCommerce business model and will arrive at your value proposition.

If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories.

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PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

On this episode of the 2X eCommerce Podcast Show, we are going to talk about how rapid growth direct-to-consumer (D2C) eCommerce brands use Paid Social Media to scale quickly.

I am joined by Steve Dinelli, the founder of direct response agency, Blackbird Garage. Over the last 3-years, Blackbird Garage has helped 6 D2C retail brands exceed $60 million in revenue in less than one year. The specialise in paid customer acquisition on Facebook, Pinterest and Google Adwords.

Steve Dinelli and his team help companies scale quickly through business consulting while simultaneously managing profitable growth on Facebook, Google, and Pinterest.

Blackbird Garage works with rapid growth direct to consumer brands such as Hello Fresh, MVMT, Casper, Brooklinen among others.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode of the 2X eCommerce Podcast Show, I have a discussion with the founder of Teddy Stratford Zip Fit Shirts, Bryan Davis about how he was able to build a rock solid brand story for his menswear brand, whilst staying authentic to his core values. I came across a Teddy Stratford video Ad on Instagram and was blown away by about not only how clever their product was but also how succinct, and memorable the presentation of their brand story was presented. I saved the ad, and then attempted to reach out to the founder of the brand. Bryan obliged to the request of coming on the show. On this episode, he breaks down the actual story and his team's thought process of framing the story as bite-sized videos for social media. We are going to talking about the DNA of Facebook Advertising and all Advertising A STRONG, MEMORABLE BRAND STORY Here's a link to the video I watched on IG. Do stay tuned!

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode I’ll be talking about key developments and news headlines in the month of March, that everyone involved in ecommerce should be aware of.

1. Store closures: Abercrombie to close down 60 stores
2. UK electronic’s retailers Maplin closing down
3. Toys R Us sadly closing down and the ironic departure of Charles Lazarus at 94, Toy R Us’ founder.
4. Facebook / Cambridge Analytica - marketing lessons for ecommerce
5. Google’s index for SEO has gone mobile first
6. Voice based ecommerce in full swing with Google’s ‘Shopping Actions’ to help retailers in their battle with Amazon

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

In ecommerce people buy pictures. - they buy a transformation - they buy a solution - they buy a narrative Audiovisuals i.e. video helps further sell painkiller products some vitamin products such as fashion can thrive with just visuals. but if you are trying to sell the next groundbreaking blender or a ‘new way’ to do something through your product, best to get a demo video out or a series of demo videos out that nail your value proposition. So why Instagram you will ask? well... IG has about 30--40% organic reach vs FB's 3-5% …this is HUGE IG Stories has even much more impressive reach The unique difference between Facebook and Instagram is that People go to Instagram primarily to consume visual content The comment, but do not bridge as a deep connection with other users Facebook is more social People primarily go to Facebook to engage with other users and then also consume content. Instagram allows for content consumption - this is a KEY Point to note IG Is about LIFESTYLE - it is the headquarters and #1 destination for narcissism on the internet Egotism is the drive to maintain and enhance favourable views of oneself, and generally features an inflated opinion of one's personal features and importance. It often includes intellectual, physical, social and other overestimations narcissism excessive interest in or admiration of oneself and one's physical appearance. This is how I get the most out of Instagram in the Context of ecommerce Organic Traffic and Data - Test Group

• I post regularly on IG in a bid to drive organic traffic
• Remember that the only clickable unit on IG (before shoppable, posts) is the bio link
• So all my product focused posts have a CTA to click the bio link
• I use Later.com’s bio link feature to link directly to product pages
• I study this data
• I study Instagram’s insights reports

• hire influencers

• We know exactly what products to include in our carousels
• High engagement does not always correlate with sales - so study both your sales data and engagement data

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On today's episode, we are going to learning about a new retail-focused blockchain protocol that aims to decentralise Retail on the Ethereum Blockchain.

The name of the protocol is $HOP or SHOP and a Co-Founder, John Wantz joins me to talk about how the protocol aims to decentralise retail and ecommerce.

The protocol will provide Shoppers and retail brands access to the SHOP decentralized data marketplace. Shoppers will be provided with a SHOP Token enabled wallet that will be used in on $HOP enabled ecommerce stores. At the point of sale, Shoppers will be able to pass on their shopping data to stores in exchange for incentives, rewards and rebates.

Retail brands, on the other hand, can use the $HOP decentralised data marketplace to promote their products to across multiple marketplaces and get a more consolidated view of each of their opted-in customers' buying patterns from the decentralised data marketplace.

They are currently on public pre-sale ICO here: https://shoppers.shop

Their pre-sale ICO ends April 29th, and then their Public ICO begins on May 14th.

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode of the 2X eCommerce Podcast, we are going to be talking about EMAIL FUNNELS and how to STOP leaking revenue in your funnels. Here is what we cover: - The easiest way to generate revenue with email marketing - How to rapidly grow your email list - How to convert email subscribers into customers - How to get more repeat purchases - The three fundamental emails funnels that generate instant ROI: Welcome Series, Retention Series, Cart Abandonment Series - Other email funnels beyond the fundamentals My guest, Dylan Kelley is the founder of Wavebreak, where he helps online stores maximize their email marketing revenue. He's also the host of the Wavebreak Podcast and creator of the Ecommerce Email Success video series. Dylan is offering a free 20-minute email marketing strategy session here to all 2X eCommerce listeners: http://wavebreak.co/strategy/ SPONSORS

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Did you know that 62% of online shoppers have experienced a late or failed delivery due to bad address data and that it cost about $14/£14 per failed delivery.

I spoke with Chris Boaz, Head of Marketing at PCA Predict, an address verification company whose technology power checkout pages for thousands of merchants about a recent report that they produced about the implications of failed deliveries to etailers.

Download the show notes for this episode on: https://2xecommerce.com/podcast/

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode of the 2X eCommerce podcast show, we are going to talking about how to accept bitcoin and cryptocurrencies in your online retail store.

Mike Olthoff, CEO and Founder of Coincards.ca - a Canadian online gift card marketplace which was created solely to help clients spend their cryptocurrencies in stores which wouldn't take it directly.

Coincards.ca has thousands of Canadian customers that spend bitcoin on Gift cards to help make bitcoin more usable in their day to day lives.

Accepting Bitcoin is a must for any business looking to expand their customer base and take on a little bit of risk. We currently use BTCPay, an open source payment software to process all bitcoin payments to our own bitcoin wallets. There are also many alternatives available to vendors such as mainstream companies such as Bitpay and Coinbase.

Accepting Crypto opens businesses to a flood of new customers and acts as a marketing tool for a new niche customer pool. There are many people who simply live off of bitcoin and these people need ways to spend their bitcoin on the things they need and want. Being an industry first to offer products for crypto gives even the smallest merchants a huge advantage.

Download the show notes for this episode on: https://2xecommerce.com/podcast/

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Here is how I managed to scale out an fb ad campaign by close to 200% month-on-month without compromising on ROI. In this video, I share the 4 methods of scaling winning Facebook AdSets.

Scaling Method #1: Incremental Budget 🤔 Scaling Method #2: Duplication Method 👯‍♀️ Scaling Method #3: Audience Scaling 📈 Scaling Method #4: Backend Scale 🥅

Watch this webinar on YouTube here:

https://youtu.be/W7fthTbgok8

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

How an outlandish costume clothing company managed to hit 8 figures in revenue by scaling attention on social media through eye popping video and video content.

Shinesty creates costumes and vintage clothing for events and in the process have embedded their brand into fond memories of their customers.

Shinesty was founded just three years ago and has been 2X scaling year-on-year. They are now a $10M+ 8-figure in revenue company. They utilize pattern interrupt visual and video content to evoke emotions and feelings of humor and anger with their snarky and sometimes sarcastic videos.

They have seen huge success with amplifying this content using paid social advertising on Facebook, Instagram and SnapChat.

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

So back in SE3 EP02, I talked about WHY I WAS WRONG ABOUT SHOPIFY. My key takeaway was: Focus Less on Tech and more on Marketing My advice was: to use a hosted ecommerce platforms such as Shopify to scale your business * Agility * Speed to market * Modularity via the app store * Integration to a large degree is a breeze * You get shedloads out of the box The LOWDOWN is that you do a lot less technical tinkering and get on with marketing and selling products At scale or mid-tier, you require flexibility, customisation and automation. This is where SHOPIFY PLUS comes to mind. I have been trying to find out more about SHOPIFY PLUS as a platform for mid-tier and enterprise retailers. And got hold of their Direct of Product. He oversees, feature sets that will be implemented in the short term, medium term and long term. He is pretty much in charge of SHOPIFY PLUS’ feature-set roadmap. David Moellenkamp is the Director of Product at Shopify Plus, where he is focused on building products to solve the problems of Shopify’s highest volume merchants. Prior to joining Shopify, David worked at BlackBerry where he helped build mobile device management solutions for some of the worlds largest and most demanding organizations.

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

This is a very candid and honest episode, I pounder on the label 'expert'. I have been referred as an 'expert' in the ecommerce space a few too many times. I might be an 'expert' to some, but over the past few months, I have learnt from true entrepreneurial ecommerce experts.

The key to establishing which expert to follow is understanding where you want to go in ecommerce. If you work for an online retailer or a consultant for a number of online retailers, then most experts you will gravitate towards will be people that have self-identified themselves as experts backed by a track-record of delivering results within online retail businesses they themselves have worked for in the past.

If on the other hand, you are looking at things from purely entrepreneur angle, then the ecommerce experts you will identify with will be ecommerce entrepreneurs. This is where I am striving to evolve to now. I was (and probably am too some) the former i.e. a career ecommerce expert. BUT I am now learning the ropes of becoming an ecommerce entrepreneur. I am NOT yet an entrepreneurial ecommerce expert. BUT my daily habits, are leading me down this path.

Remember there are two types of ecommerce experts:

1. Career eCommerce Experts (marketers, CROs, media buyers, developers, designers, logistics experts, industry pundits) and
2. Entrepreneur eCommerce Experts - they are all of the above wrapped up into one that put the money in the line and take HUGE risks. The ones that turn out successful in the long-run, live to tell their story as 'experts'.

Regardless of what type of expert you strive to be, STAY HUMBLE.

Hope you enjoy the show and give me a shout on your thoughts about eCommerce experts.

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode we talk about how to build your ecommerce business in 2018, in preparation for a sale or exit sometime in the future. I am joined by Thomas Smale; the Founder of FE International, a leading website brokerage firm. Thomas specializes in advising in the M&A of SaaS, e-commerce, affiliate and content businesses. He has consulted hundreds of internet entrepreneurs on exit strategy, growth and business development. FE International offers comprehensive exit planning services as well as direct access to an established network of pre-qualified international investors to drive demand to your business and maximize value for your company. FE International provides advisory services for mid-market SaaS, e-commerce and content businesses. The company has become the pre-eminent adviser and valuation thought-leader in the industry, completing over $75M in sales across 425 acquisitions since 2010. FE International is headquartered in Boston, US, with offices also in Europe and S.E. Asia.

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

HAPPY NEW YEAR FOLKS!

It has been quite a while...exactly 56 days since my last episode! On this episode, I explain where I've been and what I've been up to.

As 2018 starts off in full swing, I drop some knaw-ledge bombs on this episode, Tai Lopez style 😜. On a more serious note, I talk about books that have made a longlasting impact in my personal, professional and business life.

I categorise them into:

LIFE CHANGING BOOKS

• The ONE Thing by Gary Keller
• The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life - by Mark Manson
• Ego is the Enemy by Ryan Holiday

ENTREPRENEURIAL MINDSET SHIFTING BOOKS

• The Millionaire Fastlane by MJ DeMarco (cheesy title but huge nuggets of knowledge)
• UNSCRIPTED by MJ DeMarco
• Start with Why by Simon Sinek

ECOMMERCE/COMMERCE BIOGRAPHIES

• Delivering Happiness by Tony Hsieh’
• Elon Musk: Inventing the Future by Ashlee Vance
• Ready Fire Aim - Michael Masterson

CONSUMER PSYCHOLOGY, COPYWRITING / CRO

• Influenceby Robert Caldini
• Nudge - Richard Thaler
• The Ultimate Sales Letter - Dan Kennedy
• Cashvertising: How to Use More Than 100 Secrets of Ad‑Agency Psychology to by Drew Eric Whitman
• Ogilvy on Advertising
• Predictably Irrational by Dan Ariely

• Facebook Advertising / Paid Media: The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising by Erik Du Plessis
• World History: Silk Roads by Peter Frankopan
• Key Person of Influence by Kevin Harrington and Daniel Priestley
• Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff (on my to-read list)
• Mindset by Carol Dweck
• Think and Grow Rich by Napoleon Hill

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this webinar, I talk about ecommerce funnels using Facebook. I am running a webinar tomorrow. Sign up for it here: https://events.genndi.com/register/169105139238452231/bca4623575

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SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

SCANDIS is the eCommerce division of Scandinavian Designs and Dania Furniture. The first Scandinavian Designs store opened its doors in San Rafael, California in 1963 to cater to the contemporary home furnishing needs brought on by the huge wave of mid-century modern homes emerging in neighbourhoods throughout the west coast. In keeping with this architectural design movement, stores soon opened across northern and southern California, and later in Washington, Oregon, Nevada, Colorado, Minnesota and Illinois.

They made their foray into ecommerce for the very first time earlier in the year, in February and have not looked back since.

I interviewed their web marketing manager - Julio Giannotti and he shared a tonne of insights with me; here's a summary:

• why and how they got started with Shopify Plus,
• their lean ecommerce team,
• challenges scaling their operations,
• the SEO marketing and paid acquisition strategy,
• automation of with Shopify Plus' Launchpad and Flow apps
• how they cleverly use their sales reps as affiliates**
• how physical retail and ecommerce build synergies to driving, even more, sales for their business,
• how they almost doubled sales across retail branches when they launched their ecommerce site
• his killer Shopify app recommendations

It's a value-packed episode.

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SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

Jason Boyce is one of three Co-Founders at Dazadi.com a home recreational product online retailer of basketball hoops, game tables, fitness equipment, and much more. He has over 13 years ecommerce experience and started Dazadi.com in 2002 with his 3 brothers. They have over 10,000 products on their site with 100K SKUs and sell on all major marketplaces in the U.S and Canada.

Over my interview with Jason, I discovered that Dazadi's strength actually lies in marketplace selling. A significant chunk of the $22 million annual revenue can be attributed to marketplaces such as Amazon, Walmart.com and Houzz. They have actually mastered the art and science of marketplace selling.

Jason is also huge on outsourcing - his business has an office stationed in the Philippines with close to 30 members of staff. His U.S. team is distributed across the country and they have an office in China for factory liaison and also quality control.

Jason is well travelled and deeply understands cultural nuances in the countries that he does business in.

His best decision was to ditch selling other brands and focus on manufacturing their own branded products under the 'Harvil' brand.

This is an episode to listen or watch if you want to understand the intricacies involved in scaling to a mature 8-figure ecommerce business entails.

SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

The mention of 'dropshipping' often denotes either poor ecommerce customer experience and lack of supply chain control or some 'guru' trying to sell online courses on how to start an ecommerce business. A search on YouTube for 'ecommerce' returns a tonne of results related to dropshipping as a means to escape the 9-5 and upsells to online courses.

My take has been and still is, a business with poor customer experience is impossible to profitably scale; and so dropshipping as a viable ecommerce model was really off my radar. But more recently I was hired to carry out due-diligence on a drop ship business ecommerce brand with monthly revenues of $250,000+ and came across another with monthly revenues of $500,000. This is when dropshipping as a business model started to get my attention.

Don't get me wrong, there is a LOT of crap out there. Basically most dropshipping is the scrapings at bottom of the ecommerce pot. The droppshipping sites I mentioned above and all of the dropshipping sites I see that seem to be doing well revenue-wise come across to shoppers as established brands.

I am also seeing a lot of innovation in conversion rate optimisation with dropshippers because they really are front end marketing businesses that need to prop up the perceived value of products they have little or no control of actually producing.

Tomas Slimas is a successful and retired dropshipping ecommerce entrepreneur who generated revenues of $3 million/year from his dropship site before he co-founded Oberlo (https://oberlo.com/), a dropship app that helps Shopify stores find products to sell.

I tracked him and got him on the show to discuss the viability of dropshipping as a scalable ecommerce model in 2017 and beyond.

This is a really interesting conversation. You should still listen to it if you are an established merchant, as you should consider latching dropshipping for product catlog expansion.

SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

Sabina embodies the true meaning of finding freedom through entrepreneurship and the embrace of change. She alongside her family are digital nomads in the true sense of the term. She is a self-taught entrepreneur; and a Co-Founder of two husband and wife run ecommerce businesses, Veppo Cigs and Taza Designs.

I invited Sabina to the show to share her unique and memorable story about the need to embrace change in order to grow both your mindset and business. Change can be difficult, hard and lonely. Change can tear you apart but only for a brief period of time until experience, hindsight and resilience is re-build you. You always have to have the end goal in mind to see the benefits of change and see its true purpose.

Sabina had limited choices over the course of the 2008 financial crisis. Her business directly serviced the real estate market; which ultimately led to shutting it down. Although she was faced with losing her business, she kept her ears glued to the ground and learnt from a business mentor about the then up and coming technology behind electronic cigarettes and its potentially disruptive impact on the tobacco industry.

She doubled down on it and moved her family to Costa Rica in order to significantly reduce their living expenses and work on building their business. She has since lived in Belize, Central America and then decided to settle in Bali for a few years. She is currently now in North America and visits Bali regularly.

This episode and interview is one of my all time favourites as it really got me thinking about change. I definitely recommend it.

SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

Located in Central Illinois, Kaleigh Moore primarily crafts blog content for SaaS and eCommerce companies. She has been copywriting for the last four years under the brand Lumen. She had an Etsy store when she was 19 and ran the business for five years. She had a successful vintage jewellery company where she designed and assembled jewellery pieces.

It was from that company where she learned about marketing and specifically the power of email marketing. According to her, email marketing was the biggest driver when it came to driving sales in comparison to social media.

• eCommerce product page trends: such as the integration of GIFs/ Cinemagraphs and the use more user-generated content, buyer's guides.
• eCommerce copywriting for conversions: and the psychology behind the words, formulas and so much more!

SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

One of the most downloaded episodes last season was Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction [Physical Product Podcast EP:02] with Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company.

On this episode, I bring Scott again to share the progress of his brand. What really initially impressed me was not only Oliver Cabell's very well designed Italian made products but the execution of the media - both mainstream and social. It was right on point; with coverage on Fast Company, Cool Hunting and GQ. Scott had a lot to say on how to rapidly grow an email database.

Oliver Cabell has made another milestone; with recent funding from an angel investor to the tune of $1.2m, they are expanding beyond high-end bags into footwear (sneakers to be specific).

So on this episode, Scott shares how he was able to attract investment and how he intends to uniquely launch designs on a weekly basis rather than seasonal.

It was a really interesting discussion with sprinkles of anecdotes on how to build and grow a luxury fashion brand.

SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

Joe is an ecommerce entrepreneur and the founder of KING.fitness - he used to be a freelance designer for global brands such as Coca-Cola, American Express and Unilever.

He recently decided to apply his design skills into a physical product brand called King Fitness - a sports brand with a focus on high-quality gym accessories.

I actually pre-ordered one of his products - the King Fitness gym bag via an Instagram ad. I was put on a pre-sales list and eventually received my order 6 weeks after purchase.

I got Joe on the show to break down his funnels and how to set up a lean pre-order physical product business.

We talk about:

• designing physical products
• sourcing process and finding reliable suppliers
• dominating amazon with reviews
• instagram ads
• testing the market with pre-sales
• the importance of photography and how to find photographers on the cheap

OUR SPONSORS:

We have two sponsors

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

--------------------------------------------------------------

KLAVIYO is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for.

With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences.

If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

I'm back and today's episode is a solo show. I give updates on what I was up to over the summer break and how I intend spending the next quarter.

There are going to be some changes in the format of the show - I shed some more light on these changes.

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Back to Shopify...as may already know, I come from a marketing consulting background and initially thought that only serious businesses use Magento for ecommerce. God was I wrong and I take my words back.

I am a converted Shopify user now and see why and how it is the fastest growing ecommerce platform today. Here is a summary list of why I was wrong and how Shopify really leads the pack (especially in the startup to growth phase of ecommerce):

- It is agile - it is fast - reminds me of wordpress but a whole lot better user experience - it is modular - integration is a breeze - you get shit loads out of the box

The LOW DOWN is that you do a lot less technical tinkering and get on with marketing and selling products

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On this episode, I am joined by Mark Patchett, Marketing Director at Trouva (https://www.trouva.com/). Trouva is marketplace platform for boutique retail shops dotted across the UK and Europe. Trouve curates products, accepts payments and fulfils orders on behalf of listed partner stores. They are really in the business of logistics. The platform eliminates the work of maintaining an online store by providing a shop with the software, customer service, and delivery teams needed to keep the experience consistent. Mark is the marketing lead at Trouva - in just 18 months, Trouva have grown from the seed round to be one of Europe's top 5 fastest growing tech businesses at 1,509% growth. We talk about how marketing has played a central role in the astronomical growth Trouva has undergone in such a short period of time and exactly how Trouva works across the EU.

Rosh is the founder of ISSARA – an ethical minimal leather good brand. ISSARA operates in the affordable luxury space. ISSARA is what I refer to as an agile eCommerce brand. They make every single bag they product to order with a zero waste supply chain. w/ Rosh Govindaraj Founder, ISSARA.

Hello! This is KUNLE CAMPBELL OF THE 2X ECOMMERCE PODCAST SHOW …THE Podcast dedicated to STRATEGIC GROWTH FOR ONLINE RETAILERS You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show I talk about:

• strategically choosing domain names to help grow your brand.
• domain name dos and don'ts
• Building the core of your brand using the .STORE
• using domain name selection for SEO

On this episode, I focus on driving your SEO visibility through brand name search and not generic keyword search volume. Search volume is finite… Brand name search volume is relatively less finite… Get technical SEO sorted keyword research should align with both your current and potential product offering Beyond tech SEO, focus on brand building…it makes every other

WHY - we believe in thinking differently (PURPOSE - CAUSE - BELIEF) What - we do How - we are difference USP / Differentiation APPLE: Inspired leaders and organisations think act communicate from the inside-out we make great computers beautifully designed action Everything we do we BELIEVE in challenging the status co we BELIVE in doing things differently The way we challenge the STATUS co is by our products Beautifully designed, Easy to use, and User friendly We just happen to make GREAT computers WANT TO BUY ONE? Go back in history… Julius Cesar Alexander the Great Napoleon Elon Musk Inside - Out GOLDEN CIRCLE "People don't buy WHAT you do, they buy WHY you do it.” ~ Simon Sinek Inward view Sticking to your own lane. Yet a scalable WHY LIMBIC - feelings NEO CORTEX - rationality your why permeates through all your communications if is not just about saying…it is in every single detail about your brand that your customers, investors, suppliers and the general public interact with MADE.com minimal designer furniture at an affordable price We think the high street and expensive designer brands give consumers a raw deal. That's because everyone along the way takes a cut, from agents to landlords. And you - our discerning customer - pay for that cut. So we're making a stand: taking on the high street to offer you original furniture design at affordable prices. Here's how we do it differently: GREAT DESIGN, AFFORDABLE PRICES DIRECT FROM THE MAKERS No physical stores. No middlemen. We're just a passionate team bringing a new way to buy furniture: cutting out the fuss so you can get beautifully made pieces at a price to suit you. OUR PRICING Without the middleman we connect you directly with designers, giving you designer furniture at affordable prices. UNCOMPROMISED QUALITY We work with fresh design talent to create our unique furniture collection. And then we find the best craftsmen to build it - often the same people who make products for top high street brands. images colours price copy choice of influencers choice of store location BONOBOS.com well made clothes the perfect pair of trousers How It All Started We started Bonobos because we couldn't find pants that fit. They were either way too tight or too boxy. We fixed it. Now we've expanded our playbook to shirts and suits. Warby Parker “rebellious spirit and a lofty objective” to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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• PAYPAL EXPRESS - in most cases takes 2 clicks
• AMAZON PAYMENTS- takes 2 clicks
• APPLE PAY - 2 steps
• STRIPE - in most cases 2 steps
• ANDROID PAY - 2 steps

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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This episode is focused on single product eCommerce businesses… that want to own a specific category.

Let me give some examples of single product direct to consumer businesses that own specific categories:

BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders

MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about

GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear

HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start.

HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail

....your turn!

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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This episode is based on the Bloomberg article 'Instagram Killed the Retail Store'. Kunle talks about why Instagram is the go-to resource for fashion decisions amongst millennials and Gen-Zers.

TrueFacet is a New York-based online marketplace for authentic pre-owned designer watches and jewellery from the most luxury of brands like Cartier, Bulgari, Patek Philippe, and Van Cleef and Arpels.

Tirath Kamdar, CEO and Co-Founder of TrueFacet discusses how himself and his team are building a 'controlled' eCommerce marketplace for luxury physical products.

Tirath has over a decade of experience in the jewellery industry in retail and manufacturing, as well as comes from a family of jewellers.

Tirath went through TechStars Seattle, and just completed a $7 million dollar round of funding from Maveron and Joe Montana's Liquid2Ventures.

On this episode, we talk about:

1. How TrueFacet has had to blend elements of physical product online retail into a marketplace model i.e. they handle and vet products sold through their marketplace for authenticity
2. How vetting the authenticity of every single item sold through TrueFacet delivers customer satisfaction and marketplace trust
3. Marketplace chicken or egg situation: what did Triath's growth marketing team chase first? Buyers or Sellers?
4. How Tirath organise sellers first before attracting buyers to TrueFacet
5. How TrueFacet found initial traction without any paid advertising.
6. How his team made use of Google Analytics to run a manual demographics study. How they approached their customers and made sure that they are building trust between the buyers and sellers and the marketplace as a whole. How to be strict and provide security while still giving your customers an incredible experience. How to build trust and security with buyers and sellers.

Guest’s Top Tips:

Tirath, recommends the following three steps to building a business.

1. Solidify and make sure you have the most optimal user experience.
2. Get some real partners - the ones around the table that really matter.
3. Get some capital.

It is also important to build trust and provide security to your customers, that delivers the best experience possible.

He believes in deep data analysis, paired up with a personal approach customer service.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: 2xecommerce.com/podcast/

Subscribe to our iTunes Channel: itunes.apple.com/podcast/physical…ess/id1181834388

FACEBOOK: www.facebook.com/kunletcampbell

TWITTER: twitter.com/2xeCommerce

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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Steps to solve a problem or get into something new 1. Read at 2-4 books on the subject 2. Build a virtual mastermind or round table of trusted experts (they don’t need to all meet at the same time) 3. Zero in on a few that you will work closely with 4. Expand to consultants, agencies or advisors to carry out specific actions 5. Seek insights from academic and rigorously researched sources. 6. Other sources of info: Q&A sites, YouTube, limited number of credible courses 7. I personally search through the iTunes podcast app for interviews and conversations

KEY POINTS: Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)

• Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)What to do when you have a problem / want to get into something new:
• What to do when you have a problem / want to get into something new: - don’t Google - don’t check social media - go to AMAZON and buy 3 books on the subject
• Before speaking with Advisors and Consultants: Importance getting no-strings-attached advice from someone that has done what you are looking to achieve
• Being part of a mastermind can help you connect with people that have done it before
• Consultants and Advisors:
  • The extremes - the nasty coach vs. the YES man
  • You are essentially looking for the truth
• You need to CUT OUT THE NOISE: Why most coaches selling courses on Facebook and YouTube are probably not right for you
• I personally search iTunes: iTunes search is still the most versatile app for searching podcast episode
• I have downloaded the Mixergy and EOFire apps to search through their archives
• Q & A sites like Quora and Reddit could offer pointers sites work but also know how to sniff out self-promotions and plugs
• The source of your information is critical - in business try to cite data academic sources and stats rigorously researched sources
• For marketing information, I believe networking is important for knowledge

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g ---------------------------------------------------------------------------------------------

On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GOG.com. He grew GOG.com's revenues from mid-six figures annually to mid-seven figures monthly over the course of the four years he was there. GOG.com grew from #6 in its industry to #2 over his tenure.

Their success was made possible by a few different tactics, which Trevor attributes to the classic 4 "P"s of marketing: Product, Price, Promotion and Place. All of which he applied.

Over our conversation, we touch on branding, perception and the impact of manipulating pricing and product (an area many marketers do not seem to tweak or adjust).

In this episode you will learn about: - How the Trevor revved up GOG.com's revenue from 6-figures a year to 6 figures a month in 4 years. - How to identify audiences likely to be interested in your products. - How to build a firm foundation for your promotions by determining why you are in business in the first place. - How to double or 10x your business with the 4 Ps of marketing.

Guest Bio Trevor is U.S based marketer with 20 years of experience and has, focused mostly on strategic, digital and event marketing; He has been a consultant at Disney's Yellow Shoes Interactive, Universal Studios, Stratosphere Casino, Cox Communications, CD Projekt, and many more companies. He has taken five different startups from newly launched to #1 in their market.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: https://2xecommerce.com/podcast/

Subscribe to our iTunes Channel: https://itunes.apple.com/podcast/physical-product-business/id1181834388

FACEBOOK: https://www.facebook.com/kunletcampbell

TWITTER: https://twitter.com/2xeCommerce

CONNECT SOME MORE.... Subscribe to our MEDIUM: https://physicalproductbusiness.com/

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

--------------------------------------------------------------------------------------------- Yohan Jacob is the President and Founder of Retailbound, Inc., a full-service retail consulting agency based in Chicago. He has been consulting in retail for close to a decade now since 2008, Retailbound offers retail coaching, retail consulting, and managed marketing assistance to manufacturers who want to sell their products to retailers

Yohan & his team have taught and consulted with over 3500+ entrepreneurs on how to sell their products to retailers. Unlike most retail consultants, Mr Jacob has been on BOTH SIDES of the retail buyer’s desk, both as a manufacturer and as a large retail buyer.

Check out the Retailbound, Inc. site here: retailbound.com/

On this episode, you'll learn more about: - What you need to know before talking to a buyer. - What you have to prepare and what they might ask you. - What retail buyers are looking for in products that they may accept a deal with. - What the best path is regarding Indiegogo - Amazon - Retailers - How to really test your product before getting it out there.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: 2xecommerce.com/podcast/

Subscribe to our iTunes Channel: itunes.apple.com/gb/podcast/physi…d1181834388?mt=2

FACEBOOK: www.facebook.com/kunletcampbell

TWITTER: twitter.com/2xeCommerce

CONNECT SOME MORE.... Subscribe to our MEDIUM: physicalproductbusiness.com/

HELLO - Today's show is a Rerun of an episode originally published back in September 2015!

I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an eCommerce brand online that double-up as link acquisition activity as a by-product (after brand reach to PEOPLE). I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust. And then I move into the core topic i.e. 14 ways to build your eCommerce brand online for maximum SEO domain authority building. I give a bonus tip ;)

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/TrZW1-9DV68

--------------------------------------------------------------------------------------------- I often get questions about how to partner up with celebrities and brands for endorsement deals and merchandised products. What better way to answer them than to invite an entrepreneur who not only knows a tonne about celebrity endorsements but runs a business that sells the official Vodka brand for the retired ex-Chicago Bulls NBA star: Dennis Rodman (who has also played for the Detroit Pistons, San Antonio Spurs, Los Angeles Lakers, and Dallas Mavericks). Andreas Johansson comes from the real estate and is actually a luxury holiday property developer. The projects he was involved in enabled him not only build his network of high net worth individuals but also gave him the opportunity to meet and become friends with celebrities through their agents. He decided to make a move into endorsing celebrities and launching products closely associated with celebrities. Three years into the market, Dennis Rodman’s Bad Ass Vodka is still successful, and the man behind it tells us how he started up and how to build a celebrity-branded product.

Check it out here: http://rodmanvodka.com/

On this episode, you'll learn more about: - How a real estate developer built his network and finally started businesses marketed by celebrities and endorsements. - How to decide who to endorse your product that your audience will resonate with. - How to determine a good product.

--------------------------------------------------------------------------------------------- CONNECT SOME MORE.... Subscribe to our MEDIUM: https://physicalproductbusiness.com/

Subscribe to our iTunes Channel:https://itunes.apple.com/gb/podcast/physical-product-business/id1181834388?mt=2

FACEBOOK: https://www.facebook.com/kunletcampbell

TWITTER: https://twitter.com/2xeCommerce

FOR FULL SHOWNOTES WEBSITE / BLOG: https://2xecommerce.com/podcast/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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What Kind of eCommerce Business do you run or intend to run?

Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need answer five fundamental questions, that will solidly define your business model.

The options you choose uniquely categorise your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups:

1. What is our product range focus now and in the mid-term?
2. Are we a Direct to Consumer (D2C) brand, Merchandisers or a Hybrid?
3. What is our vertical and what specific niche in this vertical is our focus?
4. How do we want the market to perceive value? By price, function/product quality or a luxury
5. How replenishable are the products that we will be selling?

When you get into detail and answer each of the above questions, you will have a fine-tuned eCommerce business model and will arrive at your value proposition.

If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories.

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PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE:

https://youtu.be/Cc1XQG_itAI

----------------------------------------------------------------------------------------------- Daisy Jing started out as a YouTuber without any intentions of building a physical product business. She set up a YouTube channel to connect to the people that are more like her. She had an acne skin condition that made her go to the dermatologist. This doctor gave her a maintenance product that she could create at home. When her audience saw the wonderful effect of the product, that is when BANISH started.

Check it out here: https://www.banishacnescars.com/

On this episode, you'll learn more about: - How a girl who felt like an outcast made a connection to people that can relate to her. - How she started her 7-figure business with just a laptop. - How she turned her imperfection (acne) into something that she can share and help people have more confidence. - How she manages 2000 product orders a month, 7 years after she started.

Subscribe to our medium page:

https://physicalproductbusiness.com/

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be:

1. Vertically integrated (manufacture your products)
2. Have retention built into your product
3. Create a Word of mouth viral loop

The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode

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PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE:

https://youtu.be/pWMQvFNVNqI

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On today’s episode, we are joined by Purusha Rivera, founder of My Baby’s Heartbeat Bear. A very brilliant line of products that lets expecting parents record their baby’s heartbeat and keep a teddy bear that plays the baby’s heartbeat as a keepsake.

Subscribe to our medium page: https://physicalproductbusiness.com/

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVER IT! Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER

1. Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes.
2. Pre-recorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months.
3. Daily video blogs OR Vlogs. Building a Personal brand via a Daily Vlog has huge advantages.

This episode is action packed

-----------

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/jFYa1gGhjuM

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After almost a decade in the sports and energy drink industry, Tyler Benedict turned his passion for travel, bicycles and tech into Bikerumor.com, the world's largest, most popular cycling tech blog. Now, he's taking the lessons learned and his global connection to brands large and small to inspire entrepreneurs to launch their startup with The Build Cycle

On this episode we talk about. Key mistakes and lessons: - Didn’t do the RIGHT kind of market research and had no idea how the sales channels worked - Trusted the wrong people, from distributors to sales people to accountants - Spent money foolishly - Didn’t get good (or any) advice - Assumed consumers and buyers cared about the wrong things - Product wasn’t different enough

Subscribe to our medium page: physicalproductbusiness.com/

Subscribe on iTunes: itunes.apple.com/podcast/physical…ess/id1181834388

Subscribe on SoundCloud: @physicalproductbusiness

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVER IT! Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER

1. Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes.
2. Pre-recorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months.
3. Daily video blogs OR Vlogs. Building a Personal brand via a Daily Vlog has huge advantages.

This episode is action packed

-----------

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today episode we are joined by Mark Politi, a Licensing and Marketing Expert. Mark has worked on over 175 Feature Films, TV Shows and Video Games such as Star Wars, Star Trek, Batman, Spiderman, X-Men, The Simpsons, The X-Files, Looney Tunes and Animaniacs to name a few. Mark Politi has worked on some of the biggest Worldwide Licensing & Merchandising campaigns for Entertainment and Video Games company’s successfully selling products to Mass Market, Game Retailer and Online.

On this episode we talk about. - licensing agents - where to look for licenses - in the age of youtube? - types of products to license from movies- what would you do now? - timing for your applications - and general firsthand experience tips on branding from an expert

Subscribe to our medium page: physicalproductbusiness.com/

Subscribe on iTunes: itunes.apple.com/podcast/physical…ess/id1181834388

Subscribe on SoundCloud: @physicalproductbusiness

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

On this episode: we cover how marketing has evolved from intent based (functional) marketing i.e. SEO, Search PPC to more emotive persona aligned paid social media marketing. Instagram and Facebook know a hUGE amount about you.

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PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today’s episode, I am joined by Elyse Kaye, founder of AHA! Product Solutions and an expert in developing physical products from concept right through to hitting shelves at retail stores. She is now the founder of Bloom Bras - a supportive and comfortable sports bra that does not feel like a suit of armor!

She has worked with some household names like Black and Decker and was able to launch brands such as Four Paws for Central Garden & Pets. She is a firm believer that you have to know your brand language in order for it to succeed and avoid falling off the shelves.

YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Medium: physicalproductbusiness.com/ Website: 2xecommerce.com/podcast/

Follow Kunle: twitter.com/KunleTCampbell

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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On this episode: we cover how to carry out competitor analysis in the following areas:

• business
• traffic
• SEO
• AdWords / Bing PPC
• Facebook PPC
• Social media
• Tech Stack and
• Logistic

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PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today's show we welcome Julie Busha the founder of Slawsa, a hybrid cabbage cased relish that combines coleslaw and salsa. Presently, Slawsa can be found in 8,000 retail stores all across U.S. and Canada including restaurants and food joints.

This is a 100% bootstrapped product that was bootstrapped by Julie from scratch. She had a little bit of background in marketing that helped her. Just two years ago she was on Shark Tank and a week after it she set up an Indiegogo for her product. Let’s hear the rest straight from her.

Subscribe to our medium page: physicalproductbusiness.com/

Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: @physicalproductbusiness

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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On this episode: Following the previous episode on digital marketing conferences to attend in 2017 - this episode covers ecommerce conferences and expos across North America, UK, Europe and Africa.

Remember that conferences are 80 percent about connecting with people and 20 percent about learning. Here are the list of conferences that I go through on this episode:

SEO, Traffic + Inbound marketing:

1. Online Retailer (New Zealand / Sydney)
2. Ecommerce Expo (London)
3. Internet Retailer (London + Birmingham)
4. Life Cycle Conference by Omertia (London)
5. Traffic and Convert Summit (San Diego)
6. Social Media Marketing World
7. Bronto Summit 2017 (Las Vegas)
8. Magento Imagine (Las Vegas)
9. Prosper Show (Las Vegas)
10. Unite: Shopify Partner and Developer Conference (San Francisco)
11. eTail Canada / West / East / Europe / London / Germany Asia
12. Wired Retail (London)
13. Ecommerce Expo Berlin
14. Ecommerce Africa (Cape Town) CRO Conferences
15. Opticon
16. Conversion Conference
17. Conversion World
18. CXL Live 2017
19. Growth Marketing Summit
20. Digital Elite Camp

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PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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On this episode: Jørgen reached out to me on Twitter asking me what ecommerce conferences (preferably a bit technical) I'd recommend he attends in 2017.

I made a recommendation over on twitter and promised to broadcast a show covering the top digital marketing conferences in the globe at the moment.

Remember that conferences are 80 percent about connecting with people and 20 percent about learning. Here are the list of conferences that I go through on this episode:

SEO, Traffic + Inbound marketing:

1. MozCon
2. SearchLove
3. Ungagged: Black Hat World Conference
4. BrightonSEO
5. SMX East/West/London/Advanced
6. Hero Conf - for PPC CRO Conferences
7. Opticon
8. Conversion Conference
9. Conversion World
10. CXL Live 2017
11. Growth Marketing Summit
12. Digital Elite Camp

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PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Kevin King sells in excess of $1 million per year on Amazon alone with no employees. His background is in direct marketing and he shares how he is interestingly using direct marketing tactics to grow his sales on Amazon. He runs an Amazon mastermind for established sellers called: Illuminati Mastermind: www.illuminatimastermind.com/

Subscribe to our medium page: https://physicalproductbusiness.com/

Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel:

1. DISCOVERY: How to analyse impressions.
2. CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement.
3. REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value.
4. RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency.
5. ADVOCACY: How to analyse word of mouth and referral marketing stats.

For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog. ----- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel:

1. DISCOVERY: How to analyse impressions.
2. CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement.
3. REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value.
4. RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency.
5. ADVOCACY: How to analyse word of mouth and referral marketing stats.

For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog. ----- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…GROWTH and SCALE

GROWTH is about SCALE

1. Distribution deals on larger platforms - fashion retail: ASOS, ModCloth, Amazon, (BEING EVERYWHERE)
2. Working with top level CELEBRITY level INFLUENCERS to passionately and continuously use your products - WHY…they’ve go EYE BALLS
3. TV ADVERTISING….PUBLICITY……GENERATES HUGE MOMENTUM for SOCIAL MEDIA

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors

• publicity
• physical distribution
• paid amplification: i.e. advertising

Nick Warrender, a millennial serial entrepreneur and founder of Lifted MFG, specializes in e-commerce sales of electronic cigarette goods; helping individuals break the deadly chains of cigarette smoking by offering an alternative method proven to be 95% more healthy and 40% less expensive.

He launched Lifted MFG with $900.00 in 2015, selling to retail chains and direct to consumers worldwide and witnessed over a 35,000% increase in our first quarter.

Subscribe to our medium page: https://physicalproductbusiness.com/

Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The importance of Google Shopping in Fashion Ecommerce.

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The Essence of a Brand Story.

Road trip to Wales pulled over at a services station to buy some petrol / gasoline

• NOT your elevator pitch
• it is not your list of technical features
• it should connect to your WHY

Read these books:

• Simon Sinek’s book "Start with Why”
• Gary Keller’s book: “The ONE Thing”

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and launching from zero to a significant amount of sales that actually brings in traction.

I will not talk too much, I have with me, Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company that launched less than 6 months ago.

• Using Social Media to build a Fashion brand / Instagram marketing tips
• Direct to consumer commerce - opportunities and efficiencies of vertical integration / “killing the middleman”
• Gaining PR traction for a fashion brand
• email acquisition of 30,000 in 3 and a half months in business
• Team size and more...

Scott’s company, Oliver Cabell is a direct-to-consumer brand focused on:

1. Transparency
2. Quality
3. Price

The formation of the brand came about in 2013 specifically looked at accessories as a way to figure out how they can disrupt the high-end market, why the market wasn’t as high as they were and what approach to go through in building the plan.

Their production is in Italy, doing all sourcing of materials and bring them to production, cutting out the traditional middleman/markups and sells directly online.

They revealed their cost of production on their website - a unique action taken by retail sites. They’ve done this because of the company's focus on transparency, quality and price setting themselves out from other high-end fashion companies who are mostly big public companies that made them incredibly opaque.

They surpassed $1M in retail sales in less than 6 months which is mainly attributed to the PR and social media, and because they have high-quality products, the customers became the biggest supporters in initiating the next sales for the company.

With that, here are the Top 3 options to drive brand awareness in sales from Scott Gabrielson:

1. Email - they built a referral/reward program that helped them grow their email list to 10,000 during launch using personal connections, relying to press, and social media.
2. Influencer reach out - they reached out to 100 different influencers with social media following between 20,00 and 200,000.
3. PRESS - build a brand that is different and interesting, this makes the press notice you. They also built an email list of 300 different PRESS contacts and worked on building a relationship.

Product sales come from:

1. PRESS - at the beginning it’s much more leaned on the PRESS side. This is because there is no word of mouth to be spread and there are no repeat customers because you have not sold anything yet.
2. Word of mouth. At this stage, they are much more in the word of mouth stage and slowly dripping down to the repeat customers.
3. Repeat customers.

Domestic route

Indispensable Tools. Text Expander Send Later Virtual Assistants

Hello!

This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…the most important elements to have in your mobile checkout in 2017 and beyond. I am going to cover:

Adding a Live Chat service

Optimizing shipping options

Voucher code claim should be a text link

ADDRESS: Use a single field that MUST be LINKED to a postcode finder

Remember to add KPIs:

CAN WE HELP? Phone number + Opening Times

Security badge for shopping confidence Delivery times Returns

Use End to End buttons Single fields per row

Make it 3-steps: 1. ADDRESS 2. DELIVERY 3. PAYMENT Payment Options: Apple Pay PayPal Amazon Checkout You PSP

there may be Android Pay in the not so distant future...

NOT HAVING A CHECKOUT - one-click buying "quick buy" or "buy now” opportunities.

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover:

• Mobile ecommerce stats
• Mobile commerce is at a tipping point - it will surpass desktop web commerce as global path to purchase
• Optimize your checkout for iOS devices by integrating with Apple Pay
• Optimize your checkout for Android devices by integrating with Android Instant Apps
• Optimize your checkout for Android devices by integrating with the Payment Request API

PLEASE subscribe to the SoundCloud channel: https://soundcloud.com/physicalproductbusiness/

Watch this podcast on YouTuba and please subscribe to the new channel: https://youtu.be/tytVvMnAzEA

My guest on the inaugural episode of the Physical Product Business podcast is Kiri Masters — she is the founder of Bobsled Marketing an agency focused on launching and optimising product listings of established brands on Amazon. She has bootstrapped an Amazon FBA business and then having learned the ropes, transitioned to founding Bobsled Marketing with a client list of established brands like Playboy, Sleep Yoga and Fred Water. This episode’s highlights: What is a brand How to launch a crowdfunded product on Amazon Amazon Vendor Central Launching a product without being able to give incentivised reviews Kiri is the author of “The Amazon Expansion Plan” Book - http://amzn.to/2gM4fQ7

Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them.

I have been working with shopping cart recovery campaigns via Facebook for a while and the great thing is that it works. It is a dirt cheap way of squeezing sales from undecided shoppers. It will not necessarily generate masses of sales but rather trickles that might have otherwise been lost.

On this episode, I talk about the two major ways I go about shopping cart recovery on Facebook: 1: Event Tracking - set up product tracking via your product catalog. 2: Custom audience set up via URL strings The are both effective means of recovering abandoned shopping carts that should be tested side by side. They are also quite low maintenance from an account management standpoint.

WE HAD TO REPUBLISH THIS EPISODE BECAUSE THERE WAS AN ERROR IN THE LAST EPISODE.

Welcome to 2X eCommerce

Welcome to 2X eCommerce

It's been quite sometime - but I am back with 2X eCommerce....SEASON 2. Hear why I had to take a break and what SEASON 2 will look like.

Welcome to 2X eCommerce –

INFLUENCER MARKETING is THE HOT topic in MARKETING TODAY. If you are not doing influencer marketing, then your marketing is not deemed to be at the cutting edge. This particularly applies to the B2C (business to consumer) brand space. My guest on today’s show is playing at the very pinnacle of the INFLUENCER MARKETING space: celebrity endorsements. He has had Kim Kardashian on several occasions use his product and now officially endorse his product. The impact of her endorsement has been enormous to say the least. Allan Shoemake has been a professional photographer for more than 25 years, photographing U.S. Presidents, celebrities and C-level executives the world over. He created the LuMee case in 2014 after coming up with the idea while Skyping his daughter studying overseas, and realizing how bad the lighting was. He enjoys skiing and camping, and is a self professed grill master and middlingly successful golfer.

HELLO - Today's show is a Rerun of the solo show published back in September 2015!

I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE). I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as: Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust. And then I move into the core topic i.e. 14 ways to build your ecommerce brand online for maximum SEO domain authority building. I give a bonus tip ;)

As you are aware - I LOVE the concept of selling direct to consumer and owning a brand in general as against selling a range of other manufacturers’ brands. I especially LOVE direct to consumer product businesses when they go against the grain to disrupt an entire industry. my guest on today’s show has done exactly that with his electric bike company he co-founded with his brother called EVELO. it is a customer-obsessed at the same time innovative electric bike company On this episode, Boris shares

• how his company recently raised $750,000 from actual investors on seedinvest.com and not kickstarter or indiegogo
• their sales funnel
• why content marketing is synonymous to education (especially for high ticket products)
• how they use their customers as affiliates in a clever ‘ambassador referral program’ they developed
• and his view on why direct to consumer businesses should be 50% innovation and 50% customer experience

My guest on today’s show is an accidental ecommerce entrepreneur and a programmer / developer at heart. He is the founder of FindTape.com.He stumbled into ecommerce after an initial rejection to build a website for a an adhesive tape distributor.We went unto build a dropship ecommerce store that was supplied by this distributor.After about 3 years moonlighting, he hit the $1m revenue milestone and quit his day dev job. His company’s revenue on Amazon in 2015 was just under $2 million.

Read the show notes for this episode on http://2xecommerce.com/podcast/ep73/

I am joined by co-founder of TEMPLATE MONSTER...David Braun a website templates marketplace that features over 46,000 designs for Magento, Drupal, WordPress, PrestaShop, Joomla, WooCommerce David has quite an interesting story as well as tips for managing and scaling a digital products ecommerce business to 8 figures. Template Monster was founded back in 2002…so is 14 years old Dave has gathered a LOT of wisdom over these years.Read the show notes for this episode on http://2xecommerce.com/podcast/ep72/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

Continuing this month’s Amazon Seller Success Series is Sophie Howard, a mother of 2 that bootstrapped her way to sell over $1.5million worth of products in only 18 months on Amazon whilst having a full time job. Her newest Amazon venture is Higher Tea, a brand of premium teas called which launched less than six months ago yet already making a round in front of Hollywood stars.

Going directly against the grain of teachings of popular training courses, Sophie’s approach to selling on Amazon is to build brands rather than chasing niches. Instead of looking for top-selling products to copy, Sophie focuses on understanding target markets and demographics to enable her to tailor her range of products to be a direct match with what the customer wants. That of course, and all of the basics, which she now teaches in her own trainings and coaching at Aspiring Entrepreneurs.

In this episode Sophie goes into the details of how you can create and run a scalable Amazon business that is going to last, including the payoffs of good design and packaging when selling a premium product to match a premium market. We also cover some pros and cons to the Amazon platform and why it can be ideal for testing and launching your product and brand. We then finish up with an exploration of what is covered in the Amazon training that Sophie now offers for anyone wishing to follow in her footsteps and under her guidance.

If you are looking to create your own brand to sell on Amazon, this show is a must!

This is part two of my interview with Saj Gilani. As you recall, our first UK-based expert Amazon seller to the show, Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It, and an academy where he trains and mentors students to sell on Amazon.In the second half of this split-podcast, Saj talks about his approach to successfully creating a private label business. We also dive into some the tools and tactics that he employs on UK Amazon. We finish with learning more about the Amazon academy that Saj is building.The insights and advice Saj shares here are grounded in business fundamentals and hard-earned experience.Saj’s personal story of building an Amazon business from zero and constantly adapting and evolving with a positive outlook on an ever-changing landscape is both fascinating and inspiring, and not to be missed! Read the show notes for this episode on http://2xecommerce.com/podcast/ep70/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

My third guest on this month’s Amazon Seller Success Series is Saj Gilani, our first UK-based expert Amazon seller to the show. Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It, and an academy where he trains and mentors students to sell on Amazon.

This is part 1 of my interview with Saj, which went for over 2 hours and hence this episode is split into two parts. In this half being the first hour, Saj shares his strategies with retail arbitrage initially, and then with regards to the creative and highly successful launch of his private label. We then touch upon different ways the Saj continues to evolve and expand in his business. We finish this half of the show on Saj’s outlook and tips for both retail arbitrage and private label on Amazon. The insights and advice Saj shares here are grounded in business fundamentals and hard-earned experience.

Saj’s fascinating story of building an Amazon business from zero and constantly adapting and evolving with a positive outlook on an ever-changing landscape is inspiring, and not to be missed!

Today’s guest is a bestselling fitness author and creator of MuscleForLife.com and Legion Athletics.His scientific approach to building muscle and losing fat has helped thousands of people build strong, lean, muscular, and healthy bodies.His ‘Muscle for Life’ books in healthy and fitness niche sell to the tune of over $1M each year on Amazon and His supplement business Legion Athletics does about $80K per week.

Prior to coming on the show, he specifically said he is NOT here to talk about “secrets” or “tricks.” of selling on AmazonBUT how to properly and effectively run an ecommerce business that uses Amazon as a channel - i.e.good products,good branding,great copy,great customer service,good advertising, etc.

Without further ado…I’d like to welcome Mike Matthews to showwho is joined by Jeremy Blumberg, co-founder and head of marketing.

March Amazon Seller Success Series (Guest #1): Justin Ligeri is the founder of Yagoozon: the fastest growing online retailers of toys, costumes and party accessories on Amazon.com to date. Here are some figures to give you an idea of the level of scale Yagoozon has been able to achieve over 5 years:

• Yagoozon was founded in 2010 with a $50 cash loan;
• By the end of 2011, revenue skyrocketed to $4.5m;
• Then in 2012 revenue more than tripled at $18.6 million - Inc. Magazine voted Yagoozon #1 fastest growing company in the retail industry, with $18.6 million in revenue and a staggering 16,689% 3-year growth rate.
• In 2013 they hit $22 million in revenue and
• Then both in 2014 and 2015 grossed $38 million in revenue each year.

Happy New Month folks! Today kicks off the launch of the March Amazon Seller Success Series....each week in the month of March, I will be interviewing an Amazon retailer that has seen success at either scale or magnitude.

By scale, I mean profitable businesses selling $10m or more on Amazon per annum and by Magnitude I mean businesses that hit the $2m or more in revenue from Amazon in less than 2 years.

I will be speaking with some really interesting and open entrepreneurs happy to share their journey and teach us their unique approach that has enabled them achieve success on Amazon.

Stay tuned as it is set to be very useful to online retailers currently selling on Amazon and those of you considering selling on Amazon.

Bikini Luxe was founded by Candice Galek - who is also fondly known as the 'bikini geek'. In just two years, she has managed to garner a huge social media following for her ecommerce brand - Bikini Luxe with a social media reach totalling 250,000 in 2015. Influencers on Instagram, YouTube and Fashion Bloggers have enabled Bikini Luxe receive a direct return on investment on social media. Their unique use of both visual social media, influencers and PR drives a significant amount of word-of-mouth market and sales.

Read the show notes for this episode on http://2xecommerce.com/podcast/ep66/

Today show is all about INFLUENCER MARKETING on Instagram! I am joined by Simon Heit, the Founder of IG Shoutout Network - a pioneering first of its kind, INSTAGRAM MARKETING PLATFORM. IG Shoutout Network is the place to grow your brand on Instagram. IG Shoutout Network sells promotional ad space on Instagram as a marketplace platform. Creators, producers, brands, and individuals can purchase shoutouts on Instagram accounts, and Instagram account holders can monetize their influence. if you are an Ecommerce brand - you are able to use the IG Shoutout Platform to reach out directly to HUNDREDS of Instagram Influencers….

Tristan Handy is the Vice President of Marketing at RJ Metrics, a business intelligence platform for SaaS and e-commerce businesses. Last year on Episode 9, I interviewed Tristan on RJMetrics' 2015 Ecommerce Growth Benchmark Report. In that episode, Tristan introduced the concept of scale from an ambitious standpoint and it was a turning point for me and for the direction of the show.

Tristan returns to the show this year, my first returning guest by the way, to give a breakdown of the 2016 RJ Metrics Holiday Customer Benchmark. In this episode, we rethink who the holiday customer is and what our strategy might be for nudging them to make that second purchase. We then analyse further in terms of what to expect in the post-holiday period with sales and returns, and how branding and loyalty plays an important role in remarketing tactics. Tristan finishes with inspiration to make your own report, and what to look for to get a read on the broad outlook ahead for e-commerce in 2016.

If you are wanting to get the most from your holiday customers as well as better understand their shopping behaviour, then this episode is not to be missed!

Read the show notes for this episode on http://2xecommerce.com/podcast/ep64/

Bryan Eisenberg is the Founder & CMO of Ideal Spot - a web-based, commercial real-estate mapping and analysis suite. IdealSpot helps retailers find their ideal retail location utilizing machine learning algorithms akin to retail location data analysis experts. Its machine learning algorithms utilizes deep learning analysis of over 15,000 data points such as demographics, psychographic, search, social, mobile, competitive, and traffic metrics for every location in a bit to significantly reduce the risks retailers face when choosing retail locations. Bryan is a recognised authority and pioneer in ecommerce, UX, online customer experiences and conversation rate. Bryan has worked with companies such as HP and Intel as well as is on the advisory board of several successful start-ups. He is 2-time best-selling New York Times and Wall Street Journal Author of the books: “Call to Action” and "Waiting for Your Cat to Bark" He a world leading and respected digital marketing expert.Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

My guest on today's show is Igor Shoifot. Igor is here to talk about his experience as a VC investor and to offer insights about how to entice VC investors like himself to 'fall in love' with your ecommerce startup.

Igor Shoifot is based in Silicon Valley and is an investment partner at TMT Investments who have about 40 companies currently in their portfolio. Independently, Igor is an investor, board member, shareholder in over 50 startups with combined valuation of $1 Billion including 3 ecommerce start ups: LeTote, ScentBird and Wanelo.

Igor is also the chairman of the largest internet incubator in Ukraine, Happy Farm (40+ startups) and of Tnation.com incubator in Kazakhstan, and writes for San Francisco Examiner. He taught at New York University, UC Berkeley, UCSF, and lectured at Stanford and other schools in several countries. Igor has an MBA from Boston University and a PhD from The Russian Academy of Sciences.

So my guest on today’s episode goes by the name of Paul Rouke. Paul runs the UK’s #1 Conversion Rate Optimisation (CRO) Agency. This is not just fluff…this is EARNED…and here’s why.Their client list includes: - outdoor wear brand: North Face - travel search engine - Skyscanner - footwear retailers - Schuh - the UK’s #1 appliances ecommerce site - AO.com thats not all…they’ve worked with: - MBNA, - Harveys - Money Super Market - Bensons for Beds - Speedo and - Monsoon He joins us today to talk about PRWD's first book titled, "A Story of Untapped Potential: The Growth Strategy That’s Being Ignored" which is a collaboration between the Paul Rouke and 17 global optimisation experts. It includes opinion and advice from Optimisation thought leaders such as Bryan Eisenberg, Andre Morys, John Ekman and Paul Rouke. Head over to AMAZON to purchase a copy of the book - http://www.amazon.co.uk/dp/B01A8JJ0G2Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

If you operate in a competitive ecommerce segment - have you ever wondered how to track and monitor your competitors’ prices?My guest on today’s episode, Burc Tanir is a co-founder of a company that does just that! Prisync is a SaaS based price tracking platform that tracks competitor prices and stock levels.

I'm super excited to welcome today’s guest - Julie Fredrickson.She is the CEO & co-founder of Stowaway Cosmetics (https://www.stowawaycosmetics.com/) - a venture backed direct to consumer and potentially disruptive cosmetics company that retail their own-brand 'right-sized makeup' that are half the size and half the price of conventional cosmetics.

I brought Julie on to discuss how she went about raising capital for a product based business. Before I introduce her; here is a list of some heavy weight investors Julie and Chelsa (her partner) have managed to convince to invest in their idea: Gary Vaynerchuk, Jason Calacanis, Dave Morin (of Path), Paul Sethi, Brian Sugar, Don Hutchison and more...

Download this episode's show notes on http://2xecommerce.com/podcast/ep59/

I super excited to introduce today’s guest: Dimitri Semenikhin.He is my first non-ecommerce guest in the traditional sense of ecommercebut has a LOT to share today with us about influencer marketing on InstagramThat is because his Yacht portal - called Yacht Harbour has garnered 42,100 followers and counting on Instagram since 2014.He is a 20 year entrepreneur born in Moscow, raised in Monaco currently running a business in London as well as a student at Kings College London.Their social media monthly reach at the moment is to well over half a million users monthly. The company currently has offices in Monaco and Moscow, employing five people full time.

Show notes can be downloaded from http://2xecommerce.com/podcast/

Happy New Year's Eve - this is 2015's last episode! At the start of the year I made some bold predictions about the outlook of ecommerce in 2015. To be more precise, I made 11 predictions.Whilst a few of my predictions missed the mark, I was quite surprised to hit the mark on most predictions. Here is how I fared... 8 of my 11 predictions saw the light in 2015. Not too shabby...

Chad Ledford has founded and exited a successful ecommerce business and is a Co-Founder and COO at AddShoppers - a social media referral SaaS platform. He is a proven expert in digital marketing & Conversion Rate Optimisation (CRO). On this episode, he talks us through how to turn your customers into advocates and then influencers. He also talks us through the key conversion types you should measure as metrics for your business: cookies > email > account registration > sale > advocates (referral)

Vitaly Gonkov is the Chief Marketing Officer at MageWorx,a fast-growing Magento extensions and solutions company that develops a full range of Magento extensions used on 30,000+ Magento stores worldwide. I personally recommend one of their technical SEO extensions called, SEO Suite Ultimate to clients because of its exhaustive feature-set for technical SEO deployment.

I invited Vitaly to today's show to talk about Magento 2.0 and it's new SEO features. This interview is based on an article published by MageWorx shortly after the release of Magento 2.0. Here's the article: http://blog.mageworx.com/2015/08/magento-2-seo-features/

My guests on today’s show are: Jennifer Chong and Roman Khan, the co-founders of a Luxury Direct to Consumer (D2C) consumer fashion brand that launched their business and raised capital through crowdfunding...They managed to raise over $180,000 on INDIEGOGOand then went unto KICKSTARTER to raise more capital and doubled(YES DOUBLED) what they raised on INDIEGOGO by raising $360,000 just over a year ago.

The are the founders of LINJER - D2C makers of Minimalist leather bags without the luxury markup.They sell their bags for 1/4 the price that luxury brands would sell them for.And are able to do this by selling directly to clients,allowing them to cut out middlemen, storefront costs, and excessive marketing spend.

If you are trying to figure out how to effectively use crowdfunding platforms such asIndiegogo and Kickstarter to launch a direct to consumer business that is set out to change an industry or the world - then listen into this one!

They take us through the exact steps they used to raise capital on indiegogo as well as on kickstarter...And talk through promotion tactics such as blogger/press outreach and scaling awareness through paid media... This episode is not to be missed!

So lets rewind back to Episode 49, when I had Will Tjernlund on the show to talk about the LEAN way of starting and growing a Fulfilled By Amazon Private Label Ecommerce Product Business….you will recall that Will worked with his Brother Andrew for 2 years where they both managed to scale an Amazon business from $1.2m to $8m.

On this episode, Kunle covers how to go about growing your Fashion ecommerce business - and NO don't do it via Google AdWords or SEO. Focus on brand building targeted at your target customers. Listen to the show to find out more!

This episode's show notes can be read on http://2xecommerce.com/podcast/

2X eCommerce’s first roundtable discussion: today’s discussion is all about about the Magento 2.0. We talk about it's evolution, feature set and upgrading.On today’s roundtable, I have on the panel:

- Michael Bower - CEO of Sellry in Colorado, United States- John Arroyo - Founder & CTO at Arroyo Labs in Los Angeles, United States

John is a software developer and entrepreneur. He started Arroyo Labs to help enterprises and start ups build and scale their ideas. A veteran of multiple startups and agencies, he uses these experiences to build great software for others. John has an engineering degree from CMU and graduate degrees from Columbia and Dartmouth.

Michael Bower founded Sellry, where he and his team help ecommerce and multichannel companies grow their profits. Michael lives in Fort Collins, CO with his wife and daughter. In addition to helping clients succeed he enjoys assisting nonprofits, mountain biking, trying and failing to imitate Chris Thile on the mandolin and the odd philosophical debate. Michael tweets a few times per year at @falloutofatree, and podcasts about the top ecommerce questions at ecommerceqa.tv. Ask him yours at michael@sellry.com.

Get the show notes and other podcasts here: http://2xecommerce.com/podcast/

I recently came across an interesting survey commissioned by BloomReach: they found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com. Then only 34% of online shoppers use search engines such as Google And the remaining 22%of online shoppers go directly to retailers websites Google ecommerce position at the moment does not looks very good, because it relies on product-related searches for a big chunk of advertising. We all know that Amazon.com is the 800-pound gorilla in the market. And Savvy shoppers know that Amazon does not alway offer the best prices. Amazon's is pretty much the primary destination for product searches for consumers. And its position is improving. A similar survey carried out by Forrester Research in 2012 found that just 30% of online shoppers began their shopping from Amazon. So what has changed in online shopping behaviour between 2012 and 2015…in just 3 years? Get the show notes and other podcasts here: http://2xecommerce.com/podcast/Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

My guest on today’s show is Will Tjernlund. Will and his brother Andrew sold $6 million worth of products on Amazon.com in 2014. The year before, 2013, they sold around $1.2 million on Amazon. And in 2012 about $350,000 This was just a year after Will's graduation from the University of Minnesota, doubling the business’ full-time headcount from one to two as a 2-person business...! He has just recently exited this Amazon business to purse a LEANER STARTUP Amazon business on his own. He is here to talk about his to approach selling on Amazon profitably as a Private Label Seller buying and branding products from China to sell on Amazon. Get the show notes on http://2xecommerce.com/podcastMessage from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

In 2011 when Jameson Morris was just 22 he co-founded Conscious Box with a $10,000 student loan. Conscious Box as most of our U.S listeners know is one of the biggest players in the subscription box ecommerce space. Jameson exited conscious box due to the complications of VC funding and having learnt never to use outside funding to launch a subscription commerce business, he went unto found multiple bootstrapped subscription-box businesses. He sold one of the business commerce businesses for a tidy sum that enabled him purchase a house and then founded another subscription business around Yoga called Yogi Surprise with 1000s of subscribers. His subscription commerce wizardry landed him a job at Cratejoy - a subscription commerce platform akin to a Shopify dedicated to subscription box businesses as a Director of Consumer Marketing where he helps their subscription business clientele launch and grow their businesses. He shares the ins and outs of launching and managing a subscription box business on this episode.Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

7 years ago, right in the heat of the 2008 recession, Chad Rubin took over his parents' failing vacuum brick and mortar business and converted it to an Ecommerce and Amazon Private Label business called Crucial Vacuum selling own-branded vacuum spare and accessories such as: vacuum bags, vacuum rollers, vacuum hoses, vacuum filter and vacuum belts. Over time, he has turned Crucial Vacuum into a leading brand in the Vacuum parts and accessories space largely through his Amazon stores in the US, Canada, UK and Germany.Where they currently rank number 1 in the vacuum accessory space and are amongst the top 300 sellers on Amazon.com (they ranked #298) and top 1000 Amazon Worldwide sellers (they ranked #540). Chad's entrepreneurial eyes have more recently spotted the absence of a cost efficient all-in-one backend SaaS solution for multi-channel sellers. Realising this gap, he went on to co-found Skubana, a cloud-based multi-channel solution that focuses on backend processes in order fulfillment such as: printing shipping labels, stock and inventory management, warehouse replenishments connected to front end order management systems and SKU profitability analytics. Chad and I had a conversation lasting well over an hour about scaling an Amazon business and the need for a solution like Skubana when scaling an ecommerce business.Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

I am quite excited to introduce today’s guests: Randy and Angie Stocklin. They are a husband and wife team that run an ecommerce business called One Click Ventures. One Click Ventures owns and operates 3 eyewear brands:

• Readers.com (cheap prescription glasses)
• felix + iris (premium prescription personalised try-before you buy)
• Sunglass Warehouse (cheap sunglasses less that $20)

On today’s show I have with me Katie DeCicco, the Founder and CEO of Celebration Saunas - a fast growth online retailer of infrared saunas.I brought on Katie to this episode to share her remarkable ecommerce journey she started in a little less than a year and half ago. She is a rare to find solo-ecommerce entrepreneur.YES, she is the sole employee of her ecommerce business that has surpassed $1 million in sales. She instead hires a handful of contractors, maintains zero inventory as a dropshipper and runs a location independent ecommerce business.

Black Friday (November 27th) through to Cyber Monday (November 30th) are the biggest shopping period of the year. In the UK, this coming Black Friday is predicted to be the first ever £1 billion shopping day.And in the U.S, a staggering $80 billion has been forecasted to be spent over the Black Friday weekend into Cyber Monday!In this webinar taking place on Wednesday, 30th September at 4pm GMT and 11am EST; PCA Predict’s Henry Thomas, their resident Senior UX Expert and Web Developer who has worked with 100s of Ecommerce checkouts will take us through:

• Why you need to pay close attention to the online user experience, especially at checkout
• What hardware and software performance checks should be made ahead of the festive season
• The importance of Speed: page load times and why your checkout needs to be quicker than lightning
• How putting customer service on and offline to the top of your priority list will give you a winning checkout
• US Retailer – ThinkGeek’s experience and how they have improved their checkout to be truly warp speed

Sign up for the webinar here: http://2xecommerce.com/webinars/blackfriday-checkout/

Yale Zhang is a co-founder of Clinical Guard, a health and personal care device distribution business that generate 80% of their sales from Amazon.com and the remaining 20% from their website. They are a multi-million dollar 7-figure ecommerce business that have predominantly sold through amazon since 2008: Yale talks to us about: - How they have managed to grow their business on amazon - How they handle competition - How they win the coveted BUY BOX and more... Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

According to a VentureBeat article: Mid-Sized businesses get an average ROI of 246% percent from Email Marketing - in Online Retail, this average might be higher.The devil however is in the detail….because the success of email marketing campaigns is down to execution. Well, my guest on today’s show is here to tell us exactly how.

Max Katsarelas, is an email marketing automation expert and the Director of Marketing at Remarkety; the email marketing automation platform recommended by John McIntyre on Episode 38.

Max has been involved in copywriting and email marketing for close to a decade.Just before his role at Remarkety, he worked at a company called Mojo Motors where he managed their email marketing automation campaigns that sent out 100,000 emails a week.

He is here to share his first hand expertise from 1000s of remarkety’s customers, on ways you can improve customer retention in your store with intelligent transactional automated email campaigns.

There are pretty much only 3 ways to drive more sales and grow your online retail business:

1. Drive in more targeted traffic (customer acquisition),
2. Increase the frequency of purchase (customer retention) and
3. Getting customers to spend more when they shop (increase average order value)

I am going to extensively take you through point #3: Getting your customers to spend more when they shop on your site i.e. increasing their Average Order Value (AOV).

There are no show notes for this episode but I wrote an extensive article on the LemonStand blog titled: "15 eCommerce Growth Hacks To Increase Average Order Value": http://blog.lemonstand.com/15-ecommerce-growth-hacks-increase-average-order-value/

Today's show is a solo show! I'm sharing tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE).

I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as: Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust.

And then I move into the core topic i.e. 14 ways to build your ecommerce brand online for maximum SEO domain authority building. I give a bonus tip ;)

My guest on today’s show is André Morys; the founder of Web Arts AG - one of the largest and a leading world class Conversion Rate Optimization (CRO) agency based in Frankfurt, Germany. With leading global brands like: C&A, Konica, Minolta, Sage Accounting, O2 and Monsoon as clients.

If you have attended any major Conversion Rate Optimisation conference in Europe, then you will most likely have heard André on today show speak.

I met him and his team earlier this year at the Digital Elite camp run by Peep Laja (Episode 15) in Estonia; where he spoke about how Neuromarketing can be applied in Conversion Rate Optimisation... a hugely insightful talk!

André approach to Conversion Rate Optimisation is deep rooted in the social sciences. André’s and Web Art’s CRO methodology is founded on:

• Behavioral economics,
• Neuromarketing,
• Game theory (gamification),
• Social psychology and
• Consumer psychology

If you haven’t implemented an email marketing strategy for your store yet, you’re missing out big time. A properly-implemented email marketing campaign can lift revenue by as much as 50%. With that sort of potential, it boggles my mind how many mid-tier etailers that don't do email marketing.My guest on today’s show is John McIntyre who is also called the Auto Responder Guy - for good reason. John runs an email marketing consultancy focused on the implementation of advanced email marketing programs for a wide range of businesses including online retailers; using sophisticated behavioural re-engagment funnels.He is also going to kindly share his consultancy’s email marketing process they use for their ecommerce clients (which I will be sharing in the show notes). You will be able to use this process as a checklist either by yourself OR hand over it to a staff member to implement John McIntyre also runs quite a popular podcast called The McMethod Email Marketing Podcast.

How should you structure your marketing campaigns for the upcoming holiday selling season? On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for: - Black friday - friday after thanksgiving - Super saturday - Panic Saturday is the last Saturday before Christmas - Cyber Monday or Green Monday - 2nd monday in December - best sales day in december according to eBay - Boxing Day - December 26th post christmas sales in the UK/IrelandThe six areas I expand upon in this episode are: 1. Own mindshare 2. Finalise or test discount offers 3. Prep up for gifting 4. Psychology - surprise and delight 5. Gift centre - landing pages 6. Email automationThis show is brought to you by 2X Consulting Ltd

When it comes to Ecommerce Loyalty programs; one SaaS company seems to be leading the pack: Sweet Tooth (https://www.sweettoothrewards.com/). They deliver some of the highest quality content on customer retention and customer lifetime value. A name seems to pop up everytime I read their brilliant content: Alex McEachern; a customer retention expert and one of the top ecommerce loyalty marketing experts around. He is runs the Sweet Tooth blog and has immense knowledge in the domain of customer retention and customer loyalty. Alex talks us through the importance of having a clear understanding of your Average Order Value (AOV), Repeat Transactions and Customer Lifetime Value (CLV) by Segment.

What is the single most important thing I should be doing right now to prepare for the upcoming holiday selling season? The single most important thing to do right now is to have a thorough analysis of your performance from last year's holidays; for Black Friday, Cyber Monday and pre-Christmas. Outline and section out your analysis as follows: 1. Stock control and management, 2. Traffic 3. Marketing & PR 4. Marketplaces 5. Website Sales, Discounts and Offers 6. Fulfilment 7. FinancialsThis show is brought to you by 2X Consulting Ltd

I talk with Nate Holzapfel, the founder of Mission Belt, a micro-adjustable belt that was successfully pitched and funded by Daymond John on the US TV show Shark Tank. We talk about the effect of Daymond and Shark Tank on business; prior to show, Mission Belt sold $39,000 in 3 months and after the show, $1million in 3½ weeks, and now turns-over multi-million dollars ever since. We discuss this company’s “right fit” team and it's hiring culture in Utah. We are also privy a range of juicy social media and marketing tips and golden nuggets of wisdom from this 36-year-old who has “made the mistakes of a 75-year-old man.”

Selling other brands is a challenge but can still be rewarding. This is a follow on talk from episode 30: What Kind of Ecommerce Business Are You Building? Where I provided the only two routes to selling online:Sell products from a range of brands Vs designing, inventing, developing, manufacturing and sell ‘direct-to-consumer’ (D2C).In this episode, I explore various tactics you can employ as a merchandiser of a range of brands to thrive. Sign Up to My Newsletter on: http://2xecommerce.comThis show is brought to you by 2X Consulting Ltd

Aihui Ong 爱慧 (pronounced as I-WE) is the founder and CEO of a Silicon Valley based subscription ecommerce snack business most of our U.S listeners will have heard off: Love With Food. For as low as $10/month, Love with Food provides organic or all-natural snack boxes on a monthly subscription basis. These boxes tend to be packed with hard to find snacks that are typically not in grocery stores - its like a discovery engine that helps its health conscious customers find new healthy snacks; while at the same time is a Market Research Platform Organic Food brands. So it is like a Birchbox for Organic Snacks.Love with Food is a fast growth ecommerce business and the sort of venture I love featured here on 2X eCommerce. - it 6Xed revenue in its first year of business - then 2Xed in its second year. - and is set to almost 2X again…in 2015

Today’s show is particularly quite exciting: that is because if you are signed up to my newsletter, you'll know by now how I bang on about how fundamental repeat customers are to achieving ecommerce success - and how repeats customers are truly the lifeblood of most ecommerce businesses. So, I did some digging around for Ecommerce customer retention platforms and came across Ometria (https://www.ometria.com/); a predictive Ecommerce Customer Lifecycle Marketing platform that helps mid-tiers retailers drive and increase customer retention by helping them identify: - Their hero customers, - Repeat vs News customers, - Lapsing periods between sales, - Key customer retention metrics at both a granular customer level as well as in segments and holistically After identification of these metrics, it segments your database and sends highly customised and targeted messages to each customer. This interview is with a co-Founder and the CEO of Ometria; Ivan Mazour. I quiz him about how to go about scaling a mid-tier ecommerce business armed with both customer data/insights and personalisation.

There are two major routes in the business of online retail, you either:Sell products from a range of brands and in other words ‘curate’ a range and offering of products for your target market. You’d most likely be a specialist i.e. like a store selling only high end headphones, or wooden floors or affordable leather goods. Margins are typically slim in this instance and you’d find that Amazon dominates a significant number of verticals. You need to dig deep to position your store as a specialist store with a deep offering and brilliant customer service. Design, invent, develop, manufacture and sell ‘direct-to-consumer’ (D2C) - a tough slug as you might need to constantly refresh and update your offering. You’d most likely need to seek partner manufacturers, designers, etc. The difficult part is taking your product to market. If you have a look at the products on Kickstarter or Indiegogo, you’d find that they are all D2C businesses attempting to use crowdfunding to lunch their businesses. Because you control the entire value chain, margins are a whole lot wider here.

Lost My Name (https://www.lostmy.name/) is a London based digital publishing and ecommerce start-up, that has sold close to 600,000 copies of a single personalised book titled: “The Little Boy/Girl Who Lost His/Her Name" to 136 countries in just 3 years. They had the highest ever valuation on Dragons Dens (for U.S. listeners, this is the UK equivalent of Shark Tank). The have grown by a staggering 1,500% in a single Year. They refer to their business as a ‘full-stack’ business - which is ‘vertically-integrated’ meaning that they create, manufacture, market and delivery their product direct to consumer. The are a zero inventory company - meaning that every single book is uniquely printed on demand And they recently just completed a Series A round of funding and raised $9 million as a result. I spoke with Asi Sharabi, a co-founder/CEO and Depesh Mandalia Performance Marketing Lead about the phenomenal growth they have seen over the past 2 years.

This is my third and final interview with CPC Strategy - the paid search management agency with a specialist focus in retail. This time we talk about Facebook Marketing for Ecommerce (and YES, Facebook advertising traffic does convert).We cover: - The various types of Facebook advertising campaigns specific to retail - How to set up your Facebook advertising campaigns - What the low hanging fruit available ecommerce in fb advertising are today - Retargeting, dynamic product ads and more....This is pretty much a tutorial. SO Grab your notebooks and take a load of notes :)About my guest: Stephen Kerner Stephen is Senior Retail Search Manager at CPC Strategy - he is referred to as the ‘father of Facebook’ at CPC Strategy. He is their in-house social media expert with 5+ Years experience in Social Media. He has a dedicated passion for social media advertising and has become an instrumental member of the CPC Strategy team.

How do you find; not just a good magento developer but a great one? In this episode, I am going to be talking with the Chief Technology Officer of a Magento development agency (Envalo) who is Magento Certified as well as a Co-author of a book titled: "Magento for Developers". He will flesh out what it takes to hire and retain in-house or freelance Magento developers and Magento development agencies. Do stay tuned!About Tim Reynolds Tim is Co-founder and Chief Technology Officer at Envalo - an eCommerce Consultancy with Magento expertise. Tim has been into software engineering and programming for close to a decade now. He majored in a computer science University of Akron, Akron, OH He is a Certified Magento Developer, has spoken as Magento’s Imagine Conference (in 2012) and also contributed to a book titled: Magento for Developers: Product Configuration and ‘Composite Products

This is the 2nd of a 3-part series with CPC Strategy - the paid search management agency with a specialist focus in retail. This episode is dedicated to how to effectively run Amazon Product Advertising campaigns and why it must not be ignored as a paid customer acquisition channel in e-commerce. We cover pretty much everything retailers need to know about AMAZON ADVERTISING today. Stay tuned and be prepared to take a load of notes! Based on this article: http://www.cpcstrategy.com/blog/2015/02/amazon-sponsored-product-vs-amazon-product-ads/-- Rick Backus Rick is CEO and Co-Founder of CPC Strategy - he has spent his entire professional life in the world of online retail, initially with price comparison engine PriceGrabber.com, before co-founding CPC Strategy in 2007. Rich is a regular speaker at conferences such as IRCE, SES, MivaCon and SearchLove. And a columnist on publications such as Search Engine Land, Internet Retailer, Mixergy and MediaPost.

More and more UK consumers are shopping online and they increasingly expect retailers to provide more convenient delivery options to accommodate their busy schedules. In fact, the three-hour delivery window has now become a standard expectation among the majority of UK shoppers, according to new research* carried out by Honeywell.Jeff Taylor is the Transport & Logistics Director at Honeywell Scanning & Mobility for Europe, Middle East, India & Africa (EMEIA). Jeff has been in the mobile technology and data capture segment of the transport and logistics tech sector for over 20 years now and is here to talk about are recent Honeywell survey about online shopping delivery expectations from UK shoppers.

I am SUPER excited to have Nir Eyal with me on the 2X eCommerce Podcast show today! Nir is the author of New York Times best selling book about consumer psychology and technology: Hooked: How to Build Habit-Forming Products. He is a prominent figure in the silicon valley startup scene with specialist expertise in product development and consumer psychologyNir’s HOOKED model fleshes out the BUILD phase of Eric Reiss' build-measure-learn feedback loop, LEAN methodology. Nir's work is very much centred around building successful habit forming products, particularly in the technology scene.He is here to talk about the HOOK methodology in the context of online retail. Other than the sheer brilliance of his HOOK methodology, my reason for having Nir on the show was to ask a pressing question as to: how e-tailers can embed habit with consumer psychology into their customers' shopping and user experience in a bid to drive up retention. i.e. repeat customers.Nir provided some unique insights online retailers should be considering....do listen in!To follow Nir's work and articles, head over to his site: www.Nirandfar.com

On today’s episode we talk MONEY….MONEY….MONEY. By that I mean raising CAPITAL for ECOMMERCE. I am going to be speaking about the current options available beyond Family and Friends: RAISING SEED CAPITAL FROM ANGEL INVESTORS and CROWDFUNDING from a VETERAN ENTREPRENEUR: Marvin Weinberger, who has just surpassed his KICKSTARTER GOAL BY ALMOST 500%.Marvin is a serial entrepreneur, an inventor and expert in raising funds with Angel Investors, VCs and more recently on Kickstarter. He is the founder of a Philadelphia based product development company called: Innovation Factory (http://innovationfactory.com/) and an eCommerce start up: American Certified (http://americanCertified.com) - which claims to offer the largest selection of American-made goods.Marvin recently closed in on a Kickstarter Campaign for his latest Made In USA invention: The Lil Trucker™ surpassing its $25,000 goal by almost 500% - it raised $123,310. Here's the campaign: https://www.kickstarter.com/projects/1866162613/the-lil-truckertm

Hope you enjoyed Part I of the AdWords for eCommerce interview with Jeff Coleman of CPC Strategy. In Part 2 of interview we speak in depth about Remarketing, Text Ads, Day to Day Campaign Management and Jeff's Favourite Tools for campaign management. Remember to grab a pen and paper to take notes!More about Jeff: Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program. He founded CPC University- a program dedicated to training CPC's operational team on cutting edge of retail search strategies.About CPC Strategy: CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS. I follow their company on social media as well as attend their webinars. I also read their blog and whitepapers. They do know their stuff. Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising . This is the first AdWords Episode (Part 2) is dedicated to running eCommerce AdWords campaigns.

This is the first part of my AdWords for eCommerce interview with Jeff Coleman, Director of Retail Search at CPC Strategy. CPC strategy are a well respected paid search management agency with a specialist focus in retail. In the part of the interview we will speak in depth about Google Shopping Ads or Google Product Listing Ads (PLA). We cover pretty much everything retailers need to know about Google Shopping Ads today. You are bound to take a LOT of notes whilst listening to this one!More about Jeff: Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program. He founded CPC University- a program dedicated to training CPC's operational team on cutting edge retail search strategies.About CPC Strategy: CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS. I follow their company on social media as well as attend their webinars. I also read their blog and whitepapers. They do know their stuff. Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising . This is the first AdWords Episode (Part 1) is dedicated to running eCommerce AdWords campaigns.

We are talking about harnessing Personalisation and Machine Learning to Upsell and Cross Sell more Products in an online retail context. Saurabh Nangia - the Founder and CEO of TargetingMantra - a SaaS based personalization and targeting platform that enables small and medium sized e-commerce companies cross-sell, and up-sell, like Amazon. Saurabh has an MSc in Machine Learning, 5 patents pending in the recommendations domain, and is a renowned speaker on machine learning, personalisation and real-time user behaviour. In the last 7 years, he has worked on personalization engines for Amazon.com, IMDB, Zappos, Audible, and over 50 other companies spanning across e-commerce, marketplace, travel, and other online portals. In this episode, Saurabh delves deep into the topic of: "Personalisation in eCommerce and it’s impact on Conversions".

Paul Pinder is my guest on today’s show: he is in his early 50s and is a co-founder of a Nottingham, UK based online retail business: boardsdirect.co.uk. He started Boards Direct, which sells whiteboards and noticeboards just 5 years ago with a capital outlay of £2,000 (or $3,000) and is now geared to turning-over £3 millions (or just under $5 million) this financial year with no overdrafts, loans or external funding. He gets brutally honest with me on this show about business fundamentals, entrepreneurship and the channels of marketing that have enabled his business manage triple digit growth Year-on-Year over the last 5 years. Stay tuned!

How can online retailers drive up both Average Order Value (AOV) and Sales Conversions with Pre-Sales Live Chat? How can online retailers use and leverage firsthand feedback from shoppers through live chat? Should you be using video live chat? My guest on today’s show Joel Feldman, a Co-Founder of Proonto (https://proonto.com/): the first online marketplace that connects eCommerce websites with Sales Live Chat Experts, answers these questions and takes us through best practices for live-chat in a pre-sales eCommerce environment…stay tuned! Crowdsourced/Outsourced Pre-sales Live-Chat Support for Growing eCommerce Startups

What exactly is the OPTIMAL Checkout experience in a device agnostic world? How can you reduce checkout friction and drive up average order value on not just desktop computers but also tablets and mobile devices? My guest on today’s show Rick Wilson, is the President of Miva (http://www.miva.com/), an eCommerce SaaS platform with over 12,000 active stores. He takes us through the optimal shopping cart process, shopping cart best practises and tactics as to how online retailers can drive up their average order value (AOV) at checkout.

If shopping cart and checkout optimisation is of interest to you then you have to listen in to this show! My guest on today’s show is Niklas Adalberth; the cofounder of Klarna (https://klarna.com/), a Swedish based ecommerce checkout solution that aims to reduce checkout friction on desktop and mobile devices. Niklas takes us through eCommerce checkout best practises as well as how his company's very unique ecommerce checkout solution used by over 50,000 retailers aims to reduce checkout and payment friction by eliminating payment at checkout completely - I know: it sounds counter-intuitive - it's a simple yet quite clever solution and that is why you have to listen to this episode!

What’s more important: driving more traffic or improving conversions? How do you find and fix areas in your store and ecommerce funnel leaking money? What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site? My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com.He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests

Are you considering layering in a subscription service on your existing eCommerce business? OR Starting up a subscription eCommerce business? If your answer is YES to either question, then listen into this episode! We’ll be talking about the ideal products for subscription commerce, key metrics to for subscription commerce like customer lifetime value (CLV), churn rate and customer acquisition and why subscription eCommerce is so hot right nowCraig Vodnik - Co-Founder of cleverbridge - a global ecommerce and subscription provider for over 300 of the world's largest corporationsCraig’s is an internet tech veteran - his expertise dates back to 1995 when he was part of the team that launched the Chicago Tribune Newspaper’s website. He has worked in eCommerce, advertising and the financial services industry. And has a degree in Nuclear Engineering!He is going to talk about subscription ecommerce going mainstream and why its predictability and recurring revenue stream makes it such a desirable model

What exactly is the Omnichannel experience? Does Omnichannel apply to pure play online retailers? If you are curious to know how not only high street retailers but also pure play e-tailers can adopt an Omnichannel mindset towards driving a unified experience to their customers….LISTEN IN! George Skaff is Chief Marketing Officer of TouchCommerce - an enterprise end to end omni-channel online engagement platform with live chat tools and mobile customer support. They boast of clients such as Comcast, T-Mobile, Virgin Media and others George has over 25 years of progressive experience in the IT industry. Prior to joining TouchCommerce, George was a principal at MARKETify, and previously held senior marketing positions at SGI (Silicon Graphics Int'l), Wyse Technology (now Dell|Wyse), NEC Computers and Logitech.

If you sell on Amazon, then you know how coveted owning the BUY BOX is in the Amazon marketplace! My guest today; Shmuli Goldberg, Director of Marketing at Feedvisor an Amazon Repricing platform talks us through the key signals Amazon uses to determine which retailer wins the BUY BOX. He also talks us through FBA - fulfilled by Amazon, FBM - fulfilled by merchant, how to start up on Amazon and scale up and all about DYNAMIC PRICING! Stay tuned if you want to find out more! The full transcript of this episode will be available from 17th April on http://2xmedia.co/podcast/

Happy Easter! Dropshipping is a very dicey subject. Most e-tailers that dropship often hesitate to admit that they dropship... My guest on today’s show are etailers that drop-shiped some of their inventory in the past and have now launched a print-on-demand site that drop-ships for retailers and brands as well as integrates with numerous ecommerce platforms. Julia Gifford, Marketing Manager of Printful (http://theprintful.com) will be talking about - Drop-shipping and Facebook on this episode.BTW - I will be speaking at The Commerce Exchange Conference and delving into the business DNA and business models adopted by fast-growth eCommerce start-ups (with examples and case studies). Use my code 2XMEDIA you can grab a ticket for only £40 instead of £60 JUST HEAD OVER TO: http://thecommerceexchange.co.uk/conference/

This episode is about Dropshipping eCommerce: CarPartKings’ Meteoric Growth to $8 million revenue in less that 3 years. A lot can happen over the course of 3 years….my guest on today’s show proves it. Michael Dash, Co-founder of CarPartKings.com managed to build a dropship Auto-parts eCommerce business from $0 to $8 million in just under 3 years. Michael reveals: - how he was able to consistently double revenue over 3 years - if you are thinking about dropshipping for you eCommerce venture - how to start - How he manages over 500,000 SKUs It is packed with great info that is sure to inspire you grow your ecommerce operations

Today's Guest: Tristan Handy - the VP of Marketing at RJ Metrics (https://rjmetrics.com). Have you wondered what growth metrics you need to track if you are looking for potential investors in your eCommerce venture? OR Do you have investors in your ecommerce business and would like to know specific metrics to report to these stakeholders? Show notes available on: http://2xmedia.co/podcast/ep09/Tristan Handy, my guest in this week’s episode reveals: - what metrics ambitious fast growth eCommerce businesses must constantly track - how best-in-class eCommerce businesses achieve 230% growth or higher and... - The 4 core ways high growth eCommerce businesses separate themselves from the pack and aggressively growIt is packed with great info to help you start thinking more about growth metrics to grow your ecommerce operations.ABOUT RJ METRICS: RJ Metrics is an end to end marketing analytics platform and dashboard for businesses (large and small). They specifically cater for eCommerce, SaaS and Mobile App businesses. In eCommerce, they offer vital stats and reporting on Customer Acquisition, Conversions and Retention.

How does a bootstrapped dropship furniture business (YES Dropship) grow from $1.6m to $7.6m in 1 Year? That is about 380 per cent Year on Year growth. And then grow again from $7.6m to $13m the following year? ….that is 70 percent Year on Year (YoY) Read the Audio Transcript and Show notes on: 2xmedia.co/podcast/08/Mark Ginsberg, Marketing Director of BeyondStores.com shares some digital marketing insights on how BeyondStores was able to see rapid business growth in such a short period of time.Today’s guest shares not only how his team manages over 150,000 SKUs but also how they have managed to rapidly growth their bootstrapped 3 year old online retail furniture business predominantly with: Google AdWords, Product Listing Advertising (PLA), Amazon Marketplace, Amazon Product Ads, Online Marketplaces, Shopping comparison engines and SEOIt is one of my more technically oriented interviews that digital marketing managers would enjoy. I’d definitely recommend that you take notes on this one!2011 -

Peder Stubert is the co-founder of Virtusize, an awarded fashion ecommerce virtual fitting application that successfully tackles the industry problem of size and fit when buying clothes online, and is said to reduce return rates by up to 40%. In Episode #7, Peder shares some tips on how Fashion online retailer can reduce returns. Full show notes available on: http://www.2xmedia.co/podcast/07/

Ronald Duncan is the founder of cloudBuy, a B2B (Business to Business) eCommerce and eProcurement platform. In episode 6 of the 2x eCommerce Show, he shares tips on how to get B2B eCommerce and eProcurement right as well as how cloudBuy works for entrepreneurs looking to get started in B2B eCommerce. His key takeaways are: Going Global, having a Structured Pricing model in line with volume, investing in and providing quality rich-content with joined up system (integration), SEO - unstructured - optimised and winning deals i.e bidding to RFQs.

Danz Spas are a pure-play online retail business that sell affordable, high quality hot tubs and spas online to the UK and EU market.Founded in 2006 by Daniel Thomas, it is now a £1 million ($1.7 million) plus business based in Nottingham (UK). What caught my attention and triggered this interview, was a BBC article titled 'The value of celebrity endorsements' - that revealed pop star, Sophie Ellis-Bextor endorses Danz Spas.Danz Spa also boasts of having other UK celebrity customers like: John Barnes (UK footballer), John Newman (pop-star), Sophie Ellis-Bextor and soon to be Alexandra Burke (pop star). It was the second time I had read about Danz Spas in the mainstream press and I really wanted to dig into the workings of their PR strategy as well as the impact of a high powered celebrity endorsement on their eCommerce sales. Daniel is by all measures a gentleman with a lot of hustle. He was very well prepared for this interview and shared a lot of figures about his business as well as the Spa industry in general.http://2xmedia.co/podcast/ep05/

In Episode 04, I drill into eight-figure ($10m+) eCommerce businesses - I have put together a list of ten areas of marketing, analytics and business operations these super successful online retail businesses do not take lightly at all. So this list I’ve put together will take you through each of these 10 habits or best practices these businesses take seriously. So stay tuned and listen in.http://2xmedia.co/podcast/ep04/

SockShop.co.uk claim to have the biggest choice of socks on the planet with a whooping 12,000 SKUs! It is one of over 6 fashion brands under Ruia Group - a family-run textile manufacturing, import and distribution business headquartered in Manchester UK. In 2006, The Sock Shop, was acquired by Ruia Group. They stripped it down to an online brand and have since manage to grow the SockShop by 20-30% year-on-year. The official name of Sock Shop is Drew Brady & Co Limited T/A SockShop and they also own another online store: elinens.co.uk. I had the opportunity to interview Alok Ruia, a Director and Paul Hanley, Ecommerce Manager who manages brands; HeatHolders, Sockshop, eLinens.co.uk and Hawick Knitwear. This interview will make a great listen if you run a specialist online retail operation or are considering starting one.http://2xmedia.co/podcast/ep03/

Over the last 30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal emphasis on sales at Christmas time. Virginia Hayward supply a number of quite well known UK household retail brands like: John Lewis, Waitrose, Selfridges, Interflora and FunkyPigeon.com. I had the privilege of quizzing both the Sales Director, Sam Hayward and Head of Marketing, Justin Walmsley about their online customer acquisition marketing strategy and tactics. They are a £10 million ($15.5 million) turnover company with 30% of sales coming from online acquisition channels. How do they prepare over 10 months to cash in on 95% annual revenue. This interview will be of particular interest to online retailers with seasonal businesses.http://2xmedia.co/podcast/ep02/

The Diamond Store is a £5 million+ pure play online jewellery retail brand. They have gained a huge customer-base and following with 50,000 customers (and counting) since their inception in 2006. The Diamond Store are two time UK Jewellery Awards winners for “Jewellery E-tailer of the Year”. As at 2011 (3 years ago) their revenue was about £2 million ($3 million). They introduced product videos in 2012 and today revenue today is well over the £5 million ($7.9 million) mark. This podcast interview with their founder and CEO, Gary Ingram, discusses the growth path, customer acquisition, customer service and the future.http://2xmedia.co/podcast/ep01/

YES - I finally came around to getting the 2X eCommerce Podcast off the ground! This show hosted by me, Kunle Campbell and is focused on eCommerce growth and marketing for online retailers looking to double their traffic, conversions and sales. I interview Founders and Directors of fast growing 7-8 figure E-commerce businesses. Subscribe to the show if you are a wantrepreneur, entrepreneur, a marketer or even an investor with an interest in retail.http://2xecommerce.com/