2Bobs—with David C. Baker and Blair Enns

Latest Episodes:

Oppositio Singularis: The Positioner's Folly Dec 17, 2025

Show notes

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.

Dealing With the Ghosting Problem Dec 03, 2025

Show notes

Are prospects not responding to your follow-up after you submit a proposal? Blair goes through what might be causing their lack of response and then provides three tools to address the ghosting problem.

Links

"Ghosted. Now What?" by Blair Enns for winwithoutpitching.com

"The Power of a Metaphor" 2Bobs episode

Blair's annual 100 Day Sprint post on LinkedIn

Defending the Castle When the Moats Are Drained Nov 19, 2025

Show notes

One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look like if we get this right. It'll be very different, and you'd better get ahead of it.

The Four Priorities of Winning New Business Nov 05, 2025

Show notes

What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped.

Links

"The Only New Business Indicator That Matters" 2Bobs episode

"Assume an Advantaged Player" 2Bobs episode

"Slapping Down Your Childlike Glee" 2Bobs episode

Understanding Earnouts Oct 22, 2025

Show notes

If/when you sell your firm, it'll likely be the largest transaction of your life, and so it makes sense to understand it! In this episode David gives a crash course in everything earnouts.

LINKS

"Understanding Earnouts" by David C. Baker for punctuation.com

Grow or Die? Oct 08, 2025

Show notes

Blair recognizes growth opportunities in every area of life and business, yet sees many people chasing metrics while unknowingly resisting genuine progress for various reasons.

LINKS

"Chief Growth Officer" by Blair Enns for winwithoutpitching.com

You're Cheating Clients Unless You're Repetitive Sep 24, 2025

Show notes

David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: "am I delivering value?"

LINKS

"Repeating Yourself as an Expert" by David C. Baker for punctuation.com

"Questions, Not Answers" 2Bobs episode

How to Get $500M to Build a Website Sep 10, 2025

Show notes

Blair tells the story of recreation.gov and how its performance pay deal has been nothing but wins for every party involved, with plenty of lessons for buyers and sellers of all kinds of services.

LINKS

"Performance Pay Leads to a $500M Website" by Blair Enns for winwithoutpitching.com

Recreation.gov

When a Key Employee Wants Equity Aug 27, 2025

Show notes

David provides a framework for one of the most important conversations in a creative agency principal's life.

LINKS

"When A Key Employee Wants Equity" by David C. Baker for punctuation.com

"Pros + Cons of Having a Partner" by David C. Baker for punctuation.com

SpamHack Your Way to Growth! Aug 13, 2025

Show notes

Instead of railing against AI-generated spam, Blair decides to "get in on the action" with his brand new SpamHack AI Growth System™️ in this spoof episode.

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2Bobs—with David C. Baker and Blair Enns

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