2Bobs—with David C. Baker and Blair Enns

Latest Episodes:

Maintaining the Expert Position...After the Sale Nov 23, 2022

Show notes

Without turning everything into a power play, David provides seven sources of leverage that can help agencies maintain the leadership role in client engagements long term.

Read the epiosde notes and transcript at http://2bobs.com/podcast/maintaining-the-expert-position-after-the-sale

When Your Engagement Level Drops Nov 09, 2022

Show notes

David has 16 things for principals to try when they feel the need to do something different from running their firm.

Links

Play the Game of Constraints Read the epsisode notes and transcript at http://2bobs.com/podcast/when-your-engagement-level-drops

The Marketing Procurement Problem Oct 26, 2022

Show notes

Blair talks about his new podcast with Leah Power, 20% - The Marketing Procurement Podcast, in which they are speaking with marketing, procurement, and agency professionals about how to "procure" creativity without killing it.

Read the episode notes and transcript at http://2bobs.com/podcast/the-marketing-procurement-problem

The Agency Gatekeeper Oct 12, 2022

Show notes

Blair recommends five things firms need to be effective at qualifying new business opportunities in order to prevent the over-allocation of resources against early-stage buyers.

Links

Slapping Down Your Childlike Glee

Mastering the Value Conversation

Models Everywhere

Critical Questions Your New Business Person Should Be Able to Answer

How and When to Talk About Your Firm

Read the episode notes and transcript at http://2bobs.com/podcast/the-agency-gatekeeper

Prostitutes and Scope Creep Sep 28, 2022

Show notes

David thinks creative firms can learn something from sex workers about how to run their business.

Read the transcript and episode notes at http://2bobs.com/podcast/prostitutes-and-scope-creep

How Would You Prepare for a Downturn? Sep 14, 2022

Show notes

David is not an economist so he doesn't have any idea if an economic downturn is imminent, but the signs aren't great. If you decide that a downturn is around the corner, what would you do right now?

Read the transcript and episode notes at http://2bobs.com/podcast/how-would-you-prepare-for-a-downturn

Selling Should Be Fun or You Aren't Doing It Right Aug 31, 2022

Show notes

Blair had fun on a week of sales calls and came up with four reasons why he thinks most people can learn to have fun selling like he did.

Read the episode notes and transcript at http://2bobs.com/podcast/selling-should-be-fun-or-you-arent-doing-it-right

Links

"Are We Having Fun Yet?"

"This Should Be Fun"

"Coaches Corner: Now This Is Fun"

Models Everywhere Aug 17, 2022

Show notes

Blair and David go into detail about what a model is for a creative firm and how they can be useful in closing new business and improving profitability. Read the transcript and episode notes at http://2bobs.com/podcast/models-everywhere

How Categories and Positioning Options Might Change Aug 03, 2022

Show notes

David and Blair follow up their previous discussion about how marketing firms have evolved, going deeper into how different service categories and positioning might look in the near future. Read this episode's transcript and get links to what was discussed at http://2bobs.com/podcast/how-categories-andpositioning-options-might-change

The Evolution of a Marketing Firm Jul 20, 2022

Show notes

Creative or marketing firms look a lot different today than they did 20 years ago. What happened to the ad agencies and design firms? And what trends are Blair and David seeing as businesses and technology continue to evolve? Read the transcript and listen to more episodes at http://2bobs.com/podcast/the-evolution-of-a-marketing-firm