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    Business

    21st Century Entrepreneurship

    An entrepreneurship podcast that transforms in-depth interviews with founders, CEOs, investors, executives, creators, and business leaders into tightly edited, first-person narratives that distill what matters most from their real-world experience.

    A four-time Gold Award-winning show with more than 540 published interviews, 21st Century Entrepreneurship explores how businesses are built, funded, scaled, transformed, and sometimes rebuilt from failure.

    Host Martin Piskoric guides each conversation toward the moments, decisions, lessons, and experiences most useful to listeners, then steps out of the final edit. What remains is the guest’s voice—without small talk, unnecessary promotion, or interview clutter—shaped with music and space for reflection.

    Episodes cover entrepreneurship, leadership, business strategy, growth, marketing, finance and investment, AI and technology, personal development, and the realities of building and leading businesses.

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    Latest Episodes:
    Chris Papin: How Do Emotions Shape Small Business Success? Aug 14, 2024
    Show notes

    Chris Papin is a multifaceted professional—attorney, CPA, licensed insurance agent, and part-time therapist by virtue of his mother's influence. In our conversation, we unpacked the often-overlooked emotional drivers behind small business decision-making. Chris emphasized, “We don't talk about emotion...all of that is driven by your people, which is driven by emotion.”

    Chris argued that understanding the emotional context of financial statements and business decisions can vastly improve how small business owners manage and lead. By interweaving personal and business goals, he believes owners can more effectively drive their company's success. He highlighted the importance of aligning personal ambitions with business strategies, stating, "Their personal goals need to drive your revenue."

    Throughout the episode, Chris shared insights into the fears and uncertainties that plague new and established business owners alike. He delved into the necessity of resilience, pointing out, “Yesterday matters very much, but sometimes it's just a trophy on the wall. You've got to repeat the process.” This resilience, according to Chris, is crucial for navigating the ups and downs of entrepreneurship.

    Key takeaways from our discussion include the importance of defining the 'why' behind your business pursuits, the impact of emotions on financial decisions, and the role of trusted advisors in navigating business challenges. Chris's approach to business consultancy—considering the emotional and psychological aspects alongside the financial—provides a holistic strategy for business success.

    Chris’s perspective extends beyond business, touching on community engagement and personal growth. He shared, “There’s lots of ways we do that. And we recognize most of our clients have something beyond themselves in their community, too.” This reflects his broader philosophy that successful business practices should enrich not only the business owner but also the community at large.

    Listeners will walk away with a deeper understanding of how to harness their emotions for better decision-making, the significance of community involvement, and practical strategies for enduring the rigors of business ownership. Chris’s narratives and advice underscore the necessity of emotional intelligence in the entrepreneurial journey, making this episode a vital listen for current and aspiring small business owners.


    Adam Rosen: Is Cold Email Still Effective? Aug 12, 2024
    Show notes

    Adam Rosen is the Email Outreach Company co-founder, Founder of Acquired Startup, an entrepreneur with extensive experience in cold email strategies. We spoke about the evolving landscape of cold emailing, its challenges, and techniques for success. Adam brings a wealth of knowledge from founding and running businesses that leverage cold email to secure high-profile clients and significant business deals.

    During the conversation, Adam debunked the myth that cold email is a relic of the past. He provided insights into how cold email has transformed, stating, "Cold email is a whole new ballgame than it was in the old days." His approach shifts away from mass emailing to a more refined, targeted strategy to navigate the tightened regulations and filters of modern email platforms.

    A significant portion of our discussion centered on best practices for crafting effective cold emails. Adam emphasizes the importance of infrastructure, like setting up multiple domains and managing email volume to avoid spam filters. He shared a compelling tip about email personalization: "The best subject line that we've seen is just 'Hi' and then the first name of the recipient."

    Adam also touched on the broader implications of cold emailing for business development, revealing that about "50% of them have come from cold email," referring to his current customer base. This statistic underlines the effectiveness of cold emailing when executed correctly.

    Furthermore, Adam shared his personal journey and philosophy as an entrepreneur. He highlighted the importance of perseverance and a positive mindset, recalling a quote that drives him: "Perseverance and spirit have done wonders in all ages." His narrative extended beyond business strategies to include his experiences as a traveling entrepreneur, underscoring his belief in living an inspiring life while running a successful business.

    Listeners will come away with a deep understanding of:

    • The nuanced strategies required for successful cold emailing today.
    • Practical tips for setting up an email outreach infrastructure.
    • The importance of personalization and how to craft emails that get responses.
    • Adam's holistic view on entrepreneurship and lifestyle.

    This episode is a must-listen for anyone looking to refine their outreach strategies or seeking inspiration on integrating life and work into a coherent and fulfilling vision.


    Elizabeth Corbett: Can Female Leadership Redefine Industries? Aug 05, 2024
    Show notes

    Elizabeth Corbett is a passionate sales leader focused on creating singular, sustainable packaging & supply chain solutions for the health & beauty, food/beverage, hospitality, nutraceuticals, wellness, CPG, petcare & cannabis markets, and our conversation explored her experiences and insights into navigating predominantly male-driven sectors. Elizabeth discusses the unique challenges she faced and the strategies she developed for fostering a more inclusive workplace culture.

    She opens up about her early career, noting, "When I was starting out, the mentors that I had that were women felt like they had to act like men... In fact, I think a lot of times, you almost got pushed down." Her journey from encountering limited female leadership to becoming a president of a business group underscores the evolution of her mentoring philosophy.

    Elizabeth passionately advocates for mentorship and networking among women across various industries. She emphasizes the importance of authenticity in leadership, insisting, "You don't have to act like a dude. You can be yourself, you can still be professional." Her commitment to this principle is evident as she leads her own team, predominantly composed of women, toward crafting innovative and sustainable packaging solutions.

    One of the key themes Elizabeth touches upon is the significance of recognizing and valuing oneself in the workplace. She candidly shares personal anecdotes about past mistakes, such as staying too long in a role or underestimating her worth, to illuminate common pitfalls for female professionals. "Secondly is not knowing your value, not really understanding your worth," she recalls, providing a mirror for many in similar positions.

    Furthermore, Elizabeth's participation in the Center for Creative Leadership offered transformative insights, reshaping her approach to management and interpersonal relationships. She describes the feedback process as a pivotal moment, revealing, "It was a big slap in the face when you realize that how you thought you were impacting people around you is completely different than the way that they look at you."

    Through our discussion, listeners will gather invaluable lessons on leadership, the empowerment of women in business, and the art of nurturing a supportive and respectful company culture. Elizabeth's story is a powerful testament to the positive change that committed and insightful leadership can bring to any industry.


    Geoff Thatcher: Can Speed Boost Creative Quality? Aug 03, 2024
    Show notes

    Geoff Thatcher is the founder and chief creative officer of an experience design firm Creative Principals, and our conversation explored the high-velocity world of creating memorable experiences. Geoff detailed his philosophy on why working quickly doesn’t just meet deadlines—it sparks creativity. "I think you get better creativity in so many ways," Geoff argues, pointing out that rapid execution helps sidestep the paralysis that often accompanies prolonged deliberation.

    A significant part of our discussion revolved around the concept of "creative speed," which Geoff champions both as an operational principle and a strategic advantage. He shares an intriguing insight, "First impressions are sometimes, a lot of the times, most of the time, right." This belief in swift, decisive action is rooted in his professional practice and vividly illustrated with the transformation of an eight-week project into a five-day sprint, enhancing both cost-effectiveness and engagement.

    Geoff also touched on the familial aspect of his business, emphasizing the unique contributions each member brings to the table, which enriches their projects. He describes this dynamic, highlighting the involvement of his wife and children, "Our designer and illustrator, she's been with us five years, is our oldest daughter Zoe. And then our creative writer is my son, Joel."

    The discussion extended beyond the mechanics of his business to the broader implications of speed in entrepreneurship. Geoff passionately conveyed the necessity of moving past naysayers to innovate and execute swiftly. He explained, "Speed allows you to move so quickly that you just move right past those naysayers."

    Listeners will find value in Geoff’s candid share about the pitfalls of partnerships in entrepreneurship. He advises, "It's just a bad idea to partner. Go out on your own. Do it yourself." This episode is packed with practical insights and is a must-listen for anyone interested in the intersections of creativity, leadership, and business efficiency. Whether you’re a budding entrepreneur or a seasoned executive, Geoff’s experiences and strategies provide a compelling blueprint for success in fast-paced environments.


    James Li: Can Business Success Align With Social Good? Jul 31, 2024
    Show notes

    James Li is a tech founder and passionate entrepreneur who turned a personal challenge into a transformative solution for aging adults. We discussed how Mighty Health, the first all-in-one daily program built specifically for healthy aging, became the #1 Healthy Aging App under his leadership. Inspired by a pivotal moment in his father's life, James shared, "My dad had a seven-hour long open heart surgery...in that moment, I resolved to create a company like Mighty Health." This venture not only aims to add years to life but also life to those years, addressing the age-old human quest for immortality through accessible, quality healthcare and wellness. With a user base of over 220,000, Mighty Health leverages top longevity doctors and tailored fitness plans, transforming the approach to wellness in the 50-and-up demographic.
    Central to our discussion was the theme of integrating social impact with business success. James illustrated this through his journey from witnessing his parents' entrepreneurial struggles to his resolve to start a company with a meaningful mission. His reflection on entrepreneurship highlights the gritty reality behind the scenes: "Entrepreneurship oftentimes is just putting one feet in front of the other."

    From his initial venture in college to founding Mighty Health, James emphasized the importance of making businesses that not only solve problems but also make a lasting impact on people’s daily lives. He noted, "Our thesis at Mighty Health is that daily function is the foundation for everything."

    Key takeaways from this episode include the potential of entrepreneurship to enact social change, the importance of resilience in the face of adversity, and the transformative power of addressing everyday health issues through innovative business models. As James passionately stated, "Our vision is to become the home for healthy living for those 50 and up."

    This episode serves as an inspiring guide for aspiring entrepreneurs and business leaders seeking to blend profitability with purpose, showing that true success is about more than just the bottom line—it’s about making a meaningful difference.


    Adam Kroener: How Does Defying the Odds Spark Innovation? Jul 30, 2024
    Show notes

    Adam Kroener is an award-winning 8-figure CEO and the visionary behind Carbliss, the #1 Fastest Growing Company by Inc Regionals with over 7000% growth. Together with his wife Amanda, Adam turned his dissatisfaction with the existing high-carb, high-sugar cocktail options into a revolutionary low-carb beverage company. We discussed his journey from mastering fundamental financial principles to scaling Carbliss into a beverage empire.
    From his early days facing the unexpected responsibilities of fatherhood and military service to his experiences in Iraq and the economic downturn, Adam's story is one of relentless determination. His insights into overcoming adversities are encapsulated when he says, "when you have a bad situation happen, there are only two options... change a situation or... change your perception towards it."

    A significant focus of our discussion is on the inception and growth of his business, born from dissatisfaction with existing market offerings and fueled by a personal passion for innovation. Adam's entrepreneurial spirit shines through as he recounts his venture into creating a distinctive product that defied industry norms, stating, "we took that learning of knowing that we had a product that was completely different in the market."

    Key takeaways from this episode include the importance of narrowing focus to achieve depth before breadth in business expansion, and the strategic patience required to build a sustainable brand. Adam emphasizes, "narrow and deep is always better than far and wide," a philosophy that has guided his business decisions and led to exponential growth.

    Listeners will also find value in Adam's approach to life and leadership, heavily influenced by his military training and continuous learning. His story underscores the power of shifting perspectives and harnessing personal experiences to forge a path forward. As Adam poignantly shares, he learned to "focus on what I freaking loved about the guy," referring to coping with the loss of a close friend.

    This episode is not just about the mechanics of building a successful business but also about the personal growth and mindset shifts necessary to navigate life's unpredictabilities. Join us to explore how Adam Kroener turned life's lemons into more than just lemonade—into a thriving business and a life he loves.


    Nathaniel Greene: Can Education Reinvent Itself? Jul 26, 2024
    Show notes

    Nathaniel Greene, co-founder of Futures Forge, is dedicated to "Rebuilding Tertiary Education With a Clean-Sheet Approach." In our discussion, Nathaniel unraveled the systemic issues plaguing higher education and shared his innovative strategies for overhauling the sector. His perspective is shaped by his extensive experience as a seasoned entrepreneur deeply engaged with education reform. He questioned the traditional models, asking, "Why is it such a mess? Why are people so unhappy? Why is there such a lack of value added?"
    Nathaniel's critique of the university system is both deep and expansive. He discussed how universities have become overly expensive and inefficient, noting, "And when you look at it, it's going to be the largest expense that anyone, that almost anyone ever makes." This perspective sheds light on the disproportionate cost versus the actual benefit derived from traditional college education.
    Key takeaways from our discussion include:

    1. The traditional university model is under severe scrutiny for its effectiveness and relevance in today's rapidly changing world.
    2. Nathaniel advocates for a radical transformation in educational approaches, emphasizing skills and practical knowledge over outdated prestige and theoretical knowledge.
    3. The introduction of alternative educational pathways that align more closely with the needs of modern employers and societal shifts.

    Nathaniel proposed a future where education is more tailored, accessible, and aligned with real-world applications. He emphasized the potential for online platforms and AI to revolutionize learning: "Your technical knowledge, you'll learn online... You'll have an AI tutor." This approach not only makes education more flexible but also more inclusive, breaking down geographical and socioeconomic barriers.
    Nathaniel's vision extends to reconfiguring educational content to focus on critical thinking and practical skills that are directly applicable in the workplace. He stressed the importance of reimagining education to make it a true lever for success in life, stating, "So that's our whole pedagogy within our course."


    Jeffrey Klubeck: Can Integrity Transform Accountability? Jul 17, 2024
    Show notes

    Jeffrey Klubeck, a professor and author, shared insights on his unique approach to fostering accountability through the "integrity game." We explored how integrating integrity into our daily lives and business practices can lead to more genuine and non-threatening forms of accountability. Klubeck humorously describes his method: "I lead with integrity and humor... to get us into this accountability conversation," emphasizing that conventional approaches often trigger defensiveness rather than fostering genuine responsibility.

    A key focus of our discussion was the misconception surrounding the concept of integrity. Klubeck pointed out, "We all claim to have integrity because we all judge ourselves by our intentions, but we all judge others to be without integrity because they're falling short of our expectations." This highlights the common bias where individuals assess their own integrity based on intentions rather than actions, a central theme Klubeck challenges in his teachings.

    The podcast also dove into the practical application of Klubeck's ten-point model of integrity, which addresses everything from personal purpose to the impact of our actions on others. He described the model as a system that encourages reflection and alignment between one's words and actions, noting, "Each of the ten points on the model become ten content doors to knock on, because each of them are an endless journey of content behind each door, each topic."

    Listeners can expect to gain a deeper understanding of how shifting our perspective on integrity and accountability can improve not only personal growth but also enhance professional environments. Klubeck’s approach invites us to "play the integrity game," which he argues is crucial for developing a more aligned, responsible, and fulfilling life.

    Through engaging and playful discussion, this episode provides valuable takeaways for anyone looking to bridge the gap between their aspirations and their real-world actions, emphasizing the importance of integrity as the foundation for genuine accountability.


    Alex Duta: Can Youth Be an Entrepreneurial Edge? Jul 11, 2024
    Show notes

    Alex Duta is a dynamic entrepreneur hailing from the Chicagoland area, who has woven resilience and strategic vision into his career trajectory. In our conversation, we explored his unique backstory starting from his parent's migration from communist Romania to establishing their new lives in America. Alex shares, "The coolest part of what I think they did with both me and my brother was that they built the best children for the world." This foundational principle deeply influenced his entrepreneurial journey.

    Alex began his career path at a young age, challenging traditional norms by starting a snow removal business as a teenager and later co-founding a successful damage restoration company. He reflects on the misperception of youth as a barrier, stating, "The fact that I was 16, I thought it was one of my disadvantages, um, and actually turned out to be my superpower." His story is a testament to the power of redefining perceived weaknesses as strengths.

    Our discussion also covered the critical mindset shifts that have shaped his approach to business and personal growth. Alex’s belief in the value of big dreams resonates through his work, "your dream... should be big enough for other people's dreams to fit within it." He emphasizes the importance of envisioning a future that accommodates not just personal ambitions but also the aspirations of others.

    Moreover, Alex shared his holistic perspective on life balance, which he redefined following a severe health scare during the COVID-19 pandemic. He advocates for a balanced approach to life's pillars—wealth, health, love, and spirituality—suggesting that "you can actually have it all, and you can go 110% on all of them."

    Listeners will find valuable insights on resilience, the interplay between personal values and business success, and the profound impact of nurturing balanced life pillars. Alex’s journey illustrates that with the right mindset, youthful energy can indeed be a formidable force in entrepreneurship.


    Anne Brown: Is Now the Time to Start Your Own Business? Jul 10, 2024
    Show notes

    Anne Brown is the CEO of Gazelle Global, and we spoke about the potential and challenges of venturing into entrepreneurship. During our discussion, Anne reflects on her experiences as a founder and leader, emphasizing the empowerment and responsibility that come with being your own boss. She notes, "Once you are in control of your own destiny, I think life becomes easier because you make the success of your life or you don't, but it's all on you."

    In this insightful conversation, Anne explores differences between working for someone else and steering your own company. She shares her journey from leaving a stable job in 1993 to establishing and nurturing Gazelle Global and later a global translation business. Highlighting the uncertainty in current job markets, she mentions, "There's a distinct unstable situation in working for other people these days. But if you have your own business, I think it's a more attractive situation."

    Anne's personal takeaways provide a candid look into the psychological shift required for successful entrepreneurship. She talks about the benefits of industry associations for support and leadership, advocating for community engagement and giving back, citing her involvement with organizations like the Market Research Education Foundation.

    Listeners will find inspiration in her encouragement to embrace leadership roles and build a fulfilling work environment. "Your leadership skills will come into play. Your empathy will come into play. Your courage will come into play," Anne asserts, illustrating the holistic growth accompanying entrepreneurship.

    This episode is a compelling narrative for anyone contemplating the leap into starting their own business, offering practical advice and heartfelt encouragement from a seasoned entrepreneur.


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