2 Minute Marketing Podcast

Latest Episodes:

#17 Tradeshows Apr 03, 2019

Show notes

Josh is going to a tradeshow this week, so he's got some tips on his mind to share with us. He talks about how to stand out and making sure that you know your audience. We also learn about what items and services to have available for customers.

#16 Podcasts Mar 26, 2019

Show notes

Podcasts are a great way to get a lot of information out to an audience. They're quick and easy to do, and people like that they don't have to be seen. Josh talks about the two different ways that you can get involved in podcasting to build your reputation up to an expert level.

#15 Low-cost Marketing Ideas Mar 18, 2019

Show notes

You should pay some amount of money for most marketing because you can then clearly see your return on investment. Even so, there are still a lot of options that aren't going to break the bank. Josh runs down a few of these options and gives advice on how to implement them.

#14 Influencers Mar 12, 2019

Show notes

An influencer is someone who has built up an audience in a certain industry. You can hire influencers or pay them to do promotions, so Josh provides advice on what to keep in mind when searching for one. Influencers work well because a promotion from them is like a seal of approval that gives your business credibility.

#13 Facebook Groups Mar 07, 2019

Show notes

Over time, most people have noticed a decline in the interaction they receive on their business' Facebook page. Facebook groups on the other hand are great for customer engagement and Josh tells us why. We also hear about how to provide value in your group to drive future sales.

#12 Business Cards Feb 22, 2019

Show notes

With everything going online, business cards can still work very well. This is especially true if you're doing a lot of offline networking. Josh informs us of how to make a useful business card that people will actually want to hang on to, plus examples from his own cards.

#11 Social Media Posts (Part 2) Feb 04, 2019

Show notes

In this episode, Josh gives even more ideas about what to post on social media. He talks about how to get local people interested in your business and about using more than just text to get your message out.

#10 Social Media Posts (Part 1) Jan 29, 2019

Show notes

Josh gets asked all the time about what kind of posts his clients should be making on social media. He gives us an overview of many different types of posts that any business can make to give their audience a well-rounded experience that encourages engagement.

#9 Data Jan 25, 2019

Show notes

The key to marketing success is the data that you receive from your campaigns. It's easy to run ads, but to know if they're working well, you need to be able to analyze your data. Josh shares his preferred way of analyzing data so that you can look at the metrics and see if you're using your money efficiently.

#8 Crafting a Facebook Ad Jan 22, 2019

Show notes

There are three key factors to keep in mind when crafting a successful Facebook ad which Josh simplifies in this episode. Following his steps allows you to create an ad very quickly that talks to your audience and has a clear call to action for them to utilize.

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