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    Health & Fitness

    100% Real With Ruby; nutrition, strength, fat loss, muscle, macros – without the fluff

    no BS nutrition, metabolism, fat loss, muscle + mindset for women who train hard but still feel stuck
    or ready to take things to the next level

    you’ve done the diets + macros, but your body doesn’t match the effort

    i’m ruby cherie (@transformxruby), helping you build muscle, eat carbs without fear + train with intent so you stop second-guessing and finally feel strong, confident, in control (for good)

    whether you’re 30, 40 or beyond—here you’ll learn, unlearn and get results that actually last
    no fluff. no fads. just real talk that gets real results

    xo. your new podcast bestie

    Advertise
    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    #385 Why you feel like your body is fighting you (35+) ft. TOM Bainbridge– The REAL Truth About Body Recomposition & Finally Seeing Progress Mar 14, 2025
    Show notes

    TOM IS BACK for an anti-wellness wankery episode again!!!

    – The Truth About Strength Training, Menopause & Why You’re Not Seeing Results


    Struggling with stubborn body changes, slower progress, and the constant noise of social media telling you what you should be doing? You’re not alone. Women over 35+ are being bombarded with misleading fitness and nutrition advice—and it’s keeping them stuck in frustration, fear, and burnout.


    In this episode, Tom and I get real about the mistakes keeping women from seeing results, the biggest myths about hormones and training, and why so many women are doing too much of the wrong things in the gym. We cover:


    🔥 Why your body isn’t broken—you're just following a plan that doesn’t suit your needs.

    🔥 The truth about fat gain in menopause (and why it’s not what you think).

    🔥 How low-calorie dieting is destroying your progress—and what to do instead.

    🔥 The real reason you feel like lifting isn’t “working” (hint: you’re not training hard enough).

    🔥 Strength training vs. cardio—how to balance both for longevity, fat loss, and energy.


    This is for the women who are tired of the BS and ready to take control—without fear-mongering, gimmicks, or unnecessary complexity.


    If you’ve ever felt like you’re doing everything right but getting nowhere, this episode will be a game-changer. Listen in, take notes, and let’s break through the noise together.


    👉 Hit play now and take the first step toward training smarter, fueling better, and finally seeing the results you deserve.




    #384; Why Building Your Metabolism is the Only Sustainable Solution Mar 11, 2025
    Show notes

    # 384/ Why Building Your Metabolism is the Only Sustainable Solution


    Welcome to 100% Real with Ruby, where we strip away the BS in the fitness industry and talk about what really matters when it comes to transforming your body. In this episode, we’re diving into the myths that keep you stuck, the bad coaching practices that do more harm than good, and the real strategies that actually get you results. If you’ve ever felt like you’re spinning your wheels, starving yourself, or doing endless cardio without seeing the changes you want—this episode is for you.


    We’ll break down:

    ✅ Why cookie-cutter programs and “many coaches” fail most women

    ✅ The real reason why eating less and doing more cardio isn’t working for you

    ✅ How to build muscle, boost metabolism, and get leaner without starving

    ✅ Why trusting the process is the hardest but most important thing

    ✅ The truth about protein, carbs, and fueling for performance (not just weight loss)


    It’s time to stop chasing quick fixes and start creating real, lasting change. Tune in, take notes, and if this episode hits home, send me a message on Instagram @transformXRuby—I want to hear from you!



    #383 Max Waldron; Building the body you want starts with this!!!.... Stop overcomplicating it - this changes everything Mar 07, 2025
    Show notes

    In this episode of 100% Real with Ruby, I’m joined by Max Waldron, a coach, strength expert, and gym owner who has navigated multiple dimensions of the fitness industry. Together, we dive deep into the often-misunderstood differences between coaching and training, the mental and emotional barriers holding people back, and why fat loss isn’t sustainable as a lifestyle. Max brings his no-BS approach to challenge the fitness myths that keep you stuck, while providing a fresh perspective on building the body and life you truly want. This conversation is packed with actionable insights, powerful mindset shifts, and tools to help you break free from frustration and step into progress. Whether you’re a coach, a client, or someone who’s been spinning their wheels for years, this episode will make you think differently about what it means to succeed in your health and fitness journey. Don’t miss it!


    Most of us already know what to do. Eat better, move more, be consistent—right? But if it were that simple, why would so many still feel stuck? The truth is, it’s not about knowledge; it’s about what’s stopping you from following through.


    Fat loss isn’t sustainable long-term, and trying to balance it with life often leads to frustration. Fat loss should be viewed as a temporary phase, followed by maintenance or building phases.

    Measure What Matters
    Obsessively tracking every metric can detract from focusing on meaningful progress. Measure the variables that truly align with goals, such as consistency and effort, rather than arbitrary metrics like scale weight.

    Many clients fail to appreciate their progress because they live in a scarcity mindset, focusing on what they lack instead of what they’ve achieved.

    Muscle is not bulky; it is sculpted and compact. Building muscle creates a leaner, stronger look, and achieving this requires fueling the body and training effectively.

    Addressing common fears of looking "too bulky" helps educate clients on the value of strength training and adequate nutrition

    Creating the Right Environment

    Success often stems from a supportive environment, such as meal prepping, structuring workouts, and reducing decision fatigue.

    The Danger of Focusing Solely on Scale Weight or trying to make fat loss sustainable

    Over-reliance on the scale as a measure of success can undermine progress. Shifting focus to performance, strength, and habits is more productive.

    Key Insight: Addressing the emotional attachment to the scale helps clients find fulfillment in non-scale victories.

    Even perceived setbacks provide valuable insights for future progress. Clients are never truly starting over—they’re building on past experiences.

    Reframe "failure" as an opportunity to learn and grow, fostering resilience and a growth mindset.

    Sustainability isn’t achieved through perfect plans but by aligning mindset with actions and focusing on intrinsic motivation.

    Strength training fosters intrinsic motivation by creating enjoyment in the process and measurable progress beyond aesthetics.

    Further Knowledge: Strength training also provides a tangible sense of accomplishment, reinforcing clients’ commitment to their goals.


    Sacrifices and Realistic Expectations (1:03:59-1:07:42):

    Achieving goals often requires more effort and sacrifice than initially expected. However, the trade-offs must align with what the client values most.

    Insight: Helping clients evaluate their willingness to make sacrifices ensures alignment with their deeper goals and life priorities.

    Training Intensity and Focus

    Many don’t train with enough intensity to see significant progress. Simplified, structured programs with a focus on effort can yield better results.

    prioritize progressive overload in their training and focus on quality over quantity.


    #382; if another calorie deficit worked, you’d already have the body you want Mar 04, 2025
    Show notes

    .... and youd be keeping it

    only improving your physique over time.... right?

    You’ve dieted before. Maybe more times than you can count.

    You cut calories. You tracked macros. You followed the plan. So why are youstill stuck?

    Here’s the truth:another deficit won’t fix what’s actually keeping you from your goals. If it did, you wouldn’t still be frustrated, exhausted, and wondering why nothing is working.

    🔎In this episode, we’re breaking down:
    ✅ Why constantly eating lessbackfires on your metabolism & muscle
    ✅ How your body fights back when you stay in a deficit too long
    ✅ Thereal reason you keep losing weight… then gaining it back
    ✅ Why training for strength isthe key to looking lean & defined
    ✅ How to stop chasing fat loss & startbuilding the body you want

    💡FACT: 95% of diets fail long-term. So maybe it’s time to stopjust dieting—and start creating a physique that actually lasts.

    👉Hit play now & DM me (@transformxruby) with your biggest takeaway. Let’s finally break this cycle—together. 🚀

    submit your questions herehttps://docs.google.com/forms/d/e/1FAIpQLSczwoVPaIPvsLDkqjnkvFy2MjCG2vwYj7u9Uq3bJLMTiS-q8w/viewform?usp=sf_link


    #381; Gab fundaro; Breaking the Cycle of Self criticism and doubt to rewrite your narrative; the key to Reclaiming your Confidence Feb 28, 2025
    Show notes

    In this episode of 100% Real with Ruby, I sit down with Gab Fundaro to dive deep into one of the most pervasive and misunderstood challenges women face today: body image and self-criticism. We uncover how our relationship with our appearance influences everything from confidence at work to our emotional well-being and even physical health. Together, we explore why external changes, like losing weight or changing your hairstyle, don’t always lead to true happiness or improved self-worth. Instead, we focus on actionable strategies for breaking free from societal pressures, reprogramming internal narratives, and aligning with what truly matters. This episode isn’t just about looking good; it’s about living well and finding empowerment beyond the mirror. Tune in to hear the insights, struggles, and solutions that can help you rewrite your story and reclaim your confidence.


    Body image profoundly influences not only physical goals but also relationships, confidence, and emotional well-being.

    Self-criticism often leads to rigid rules that are difficult to maintain, exacerbating negative self-perception.

    Insight: Breaking the cycle starts with challenging negative self-talk and replacing it with constructive narratives. Recognizing this pattern can prevent self-sabotage.


    Changes in appearance, such as weight loss or new hairstyles, may bring temporary satisfaction but don't improve body image at a deeper level.

    Takeaway: Shifting focus from appearance to internal qualities fosters a healthier self-concept and enduring confidence.


    Attempting to control external appearance often stems from an inability to control life circumstances.

    Reflection: Building emotional resilience and focusing on values rather than control can create a sense of security and self-acceptance.


    Body judgments are learned behaviors, often rooted in cultural and societal expectations.

    Actionable Step: Identify and challenge these ingrained beliefs to reprogram your internal dialogue and foster self-acceptance.


    Confidence should stem from values and actions aligned with personal goals, not contingent on appearance.

    Encouragement: Define what confidence means to you and create actionable steps to achieve it in various life areas.


    Weight bias and societal norms create undue pressure to conform, reinforcing the idea that physical appearance equates to worth.

    Challenge: Reflect on the societal pressures you’ve internalized and actively reject unrealistic standards.


    Recognizing and sitting with difficult emotions without letting them dictate actions fosters psychological flexibility.

    Tip: Practice mindfulness and self-compassion to enhance emotional regulation.


    Misalignment between actions and values often results in dissatisfaction and reliance on external validation.

    Prompt: What small actions can you take today to align with your core values?


    Shifting to a neutral perspective helps counter toxic positivity and fosters sustainable growth.

    Exercise: Write down neutral thoughts about your body to practice reframing negative self-talk.


    Small, consistent actions build confidence and momentum for larger goals.

    Tip: Reflect on and celebrate one small win daily to reinforce positive behaviors.


    Unpacking the origins of self-judgment and societal expectations allows for intentional, lasting change.

    Thought: What beliefs about your body serve you, and which do not?


    Strength extends beyond physical fitness to include emotional and mental resilience.

    Suggestion: Identify areas where you feel strong outside of the gym and celebrate them.


    Establishing boundaries allows time for self-care and fosters healthier relationships.

    Action: Dedicate 10 minutes daily to a self-care activity and communicate this need to loved ones.


    #380; The Muscle Growth Playbook (Part 1); what you must get right Feb 25, 2025
    Show notes

    You’re training. You’re eating protein. You’re doing all the things… so WHY does your body still look the same?

    If you’ve ever thought:💭“I lift weights, but I’m not seeing muscle definition.”💭“Why do my legs feel bigger instead of leaner?”💭“Maybe I need to cut more fat first?”💭“I’m training hard, but I don’t look stronger.”

    Then THIS is the episode you’ve been waiting for.

    Because the truth is—most people who think they’re building muscle… aren’t.You might be lifting, but are you training hard enough?You might be eating protein, but are you fueling muscle growth?You might beworking, but is your body actually adapting?

    👉 In Part 1, we’re breaking downwhy most women feel stuck spinning their wheels instead of seeing real muscle changes.

    🔥 The #1 reason you’re NOT building muscle (even if you think you are)🔥 Why fat loss is fast but muscle growth is painfully slow (and how to stay motivated)🔥 The truth about “feeling bulky” (it’s NOT muscle—so what is it?)🔥 Why program-hopping and switching exercises too oftenkills progress🔥 What ACTUALLY makes muscles grow (and why you’re probably holding back)

    If you’re serious about sculpting your physique, getting stronger, and finally understanding what itreally takes to build muscle—this episode will change the way you train forever.

    🎧 Hit play NOW & DM me your biggest takeaway after listening! @transformxruby


    #379; Stu Graham; The missing link to your goals. Self-trust & how to get lasting results that feel good! Feb 21, 2025
    Show notes

    Ever feel like slowing down is a luxury you can’t afford? You’re not alone. In this episode, we dig deep into why we resist taking a step back and how it’s sabotaging our goals, relationships, and overall happiness. From the myth of finishing the to-do list to the power of finding joy in the mundane, we’ll explore how rest and alignment with your values can actually fast-track your progress. We’re breaking down the barriers keeping you stuck in overdrive and giving you tools to rebuild trust with yourself, embrace discomfort, and prioritize what really matters. Tune in for relatable truths, actionable steps, and a path to more clarity, peace, and results without running yourself into the ground.

    The Shortcut You’ve Been Avoiding: How to Align Rest, Values, and Results

    • Trusting Yourself on a Plan

    • Trust develops when you set realistic expectations and honor your commitments. Many struggle because they overload themselves, leading to self-doubt. Reflecting on small, consistent wins can help rebuild self-trust.

    • The Power of Slowing Down

    • Many resist slowing down, fearing it hinders progress. However, rest allows reflection and better alignment with goals. Reframe rest as a productive tool to achieve clarity and reduce burnout.

    • Exploring Resistance to Change

    • Resistance stems from fear of losing control or regressing. Identify the source of this fear by asking: "What am I afraid will happen if I slow down or change my approach?"

    • The Myth of Completing the To-Do List

    • The idea that everything must be finished before you can rest is a false narrative. Shifting focus to enjoying the process prevents perpetual dissatisfaction.

    • Pleasure as a Gateway

    • Finding joy in daily experiences can enhance well-being. Whether it's the crunch of icy grass or a beautiful sunrise, small pleasures can align your actions with your desired emotional state.

    • The Role of Values

    • Values guide actions but evolve over time. Identifying patterns in your behavior can help clarify your true values, leading to more aligned decisions and fulfillment.

    • Perfectionism and Cognitive Dissonance

    • Striving for perfection often leads to misalignment with values and burnout. Acknowledge when expectations clash with reality and adjust for sustainable progress.

    • Experimentation Over Fear

    • Fear of failure or regression hinders experimentation. Trusting yourself to adapt if things go wrong can lead to significant growth and confidence.

    • Aligning Actions with Values

    • Misalignment between actions and values creates discomfort. Regularly assess whether your choices reflect your values and make adjustments as needed.

    • Meeting Yourself Where You Are

    • Starting from where you are, not where you think you "should" be, fosters progress. Acknowledge and accept your current state without judgment.

    • Judgment from Self and Others

    • Everyone experiences judgment, but learning to self-soothe can reduce its impact. Building self-compassion is key to overcoming fear of criticism.

    • The Drainers and Energizers in Life

    • Identifying what energizes or drains you can help prioritize meaningful activities. Regular reflection on these factors supports better emotional and physical health.

    • The Process vs. the Outcome

    • Focusing on the process instead of fixating on outcomes helps maintain motivation and prevents disappointment.

    • Taking Ownership

    • Feeling "stuck" often stems from avoiding discomfort. Embrace small steps toward change, even when it's challenging, to regain a sense of control.


    @stu.graham.s25

    @transformxruby

    PLEASURE PROJECT


    #378; Why You’re Not Seeing the Physique Enhancement You Want—Especially in Your Legs Feb 18, 2025
    Show notes

    The Truth About Spot Enhancement: Why You’re Stuck & What to Do Instead

    If you’ve ever felt frustrated that your legs, glutes, or stomach just won’t look the way you want—no matter how hard you train or how much cardio you do—this episode is for you.

    We’re diving into the hard truths about muscle growth, fat loss, and why most women sabotage their progress by chasing the wrong strategies. I’ll break down:
    ✔️ Why fat loss ≠ muscle definition and why cutting too soon kills your progress
    ✔️ The real reason your legs feel bulkier when training—and why it’s not fat
    ✔️ Why your metabolism slows down in a deficit and how to avoid muscle loss
    ✔️ The right way to structure training for sculpted, strong legs and glutes
    ✔️ How to stop fearing food and actually fuel your body for physique enhancement

    This episode is your reality check—because if you keep repeating the same mistakes, you’ll stay stuck in the cycle of dieting, training hard, and seeing zero changes. It’s time to shift your mindset, train to enhance—not to shrink, and finally get the body you’ve been working for.

    Hit play, and let’s get into it.




    SOME KEY POINTS TO TAKE AWAY 1. The Truth About Deficits & Muscle Growth

    A deficit means you’re not building muscle—you’re just trying to hold onto what you have.

    Prioritize adequate protein, proper training, and stress/sleep management when cutting.

    💡 Ask yourself: Am I dieting at the right time, or am I just trying to "fix" my physique without enough muscle?

    2. Stop Chasing Fat Loss—Build First, Cut Later

    Fat loss reveals, but you need muscle first to reveal anything.

    Muscle takes years, not months—accept the fuller feeling during growth phases.

    💡 Action step: Give yourself 2+ years of proper training before evaluating muscle-building results.

    3. The Right Way to Train for Muscle & Definition

    Stick to progressive overload, keep key exercises for years, and train muscles through full ROM.

    Focus on stimulus over weight increases—quality reps matter more.

    💡 Action step: Identify 5 core movements you’ll stick with long-term and progressively improve.

    4. Mindset: Treat Training Like a Skill, Not Just a Workout

    Stop switching programs—commit to mastering execution and strength.

    See this as a multi-year process, not something quick.

    💡 Ask yourself: If this were a degree, am I studying enough, or just winging it?

    5. Train to Enhance, Not to Shrink

    The physique you want comes from building, not dieting.

    Fear of feeling "fuller" keeps most women stuck.

    💡 Mindset shift: Stop seeing “bigger” as bad—muscle fullness leads to definition, not bulk.


    #377; Andrew Coates - Becoming Unstoppable: How to Break Free from Self-Sabotage and Rewrite Your Identity Feb 14, 2025
    Show notes

    (How to Become the Person Who Never Gives Up)

    In this ep, we explore the parallels between fitness and personal growth, the power of consistency, and how to embrace plateaus as part of the process. Andrew shares insights into overcoming self-sabotage, the compound effect of small habits, and shifting from aesthetics-focused goals to performance-driven empowerment.

    This conversation delves into mindset shifts, identity evolution, and the importance of aligning actions with long-term values. Tune in for a no-nonsense, relatable discussion packed with actionable advice to help you find joy in the journey and redefine what progress means for you.


    1/ Plateaus

    Growth isn’t linear; plateaus are inevitable and require mental resilience to push through. When progress slows, revisit your goals and adjust expectations. Are you letting plateaus demotivate you, or are you seeing them as a chance to refine your methods?


    2/unrealistic expectations of rapid progress often lead to self-sabotage. Accepting slower progress reduces frustration. Reframe your mindset by focusing on long-term consistency rather than short-term perfection. What would you achieve if you embraced the process instead of fixating on speed?


    3/Small, consistent actions lead to significant changes over time

    as described in The Compound Effect and The Slight Edge. Reflect on daily habits. Are they aligned with your long-term goals, or are they compounding toward stagnation?


    Coaching Helps Break Cycles. Coaches provide guidance to disrupt negative feedback loops, like self-sabotage or over-restriction, leading to sustainable habits.

    : If you’re stuck, consider whether external guidance could help shift your perspective and actions.


    /Goals and values evolve with life stages. Holding onto outdated goals can create unnecessary frustration. Periodically reassess your goals. Are they still relevant, or are they rooted in past desires that no longer serve you?


    Progress Requires Patience and Consistency

    Success in fitness and social media often mirrors each other: it starts slow, feels repetitive, and seems stagnant, but consistency leads to exponential growth.


    Many people give up too soon because they don’t see immediate results. Reflect on what small actions you can take today that could snowball into bigger achievements later.


    Learning Skills Leads to Faster Progress

    Just like mastering the basics of lifting (e.g., squats and deadlifts), mastering foundational skills in any endeavor allows for accelerated growth later. Are you building a strong foundation in your efforts?


    /By focusing on strength & health rather than just fat loss, people often achieve their goals as a byproduct. Are you prioritizing the wrong goal? What would happen if you shifted your focus to performance or well-being?


    /Social media highlights extremes, making people compare themselves to the "best of the best" rather than the average journey. Diversify your social media feed to include relatable journeys and focus on your progress. Are your comparisons inspiring or discouraging?


    /Identity is fluid and shaped by beliefs, language, actions. Fixed mindsets limit potential, while open ones allow growth. What language are you using about yourself? Are your beliefs helping or hindering your progress?


    /Emotional eating often stems from deeper issues like body image, which need addressing for long-term success. How do your habits reflect your emotions? What could you take to address the root?


    Saying “I’m not the type of person who…” creates mental barriers to growth.

    What might you achieve if you embraced flexibility in your identity?


    Obsessing over specific outcomes can lead to burnout. Enjoying the process creates sustainable progress. Strength training empowers people by shifting the focus from aesthetics to performance and capability. Keeping an open mind and flexible approach prepares you for changes in priorities or circumstances.


    @Andrewcoatesfitness @transformxruby


    #376; COMMON TRAINING MISTAKES that may be sabotaging your progress…hard work doesn’t always work! Feb 12, 2025
    Show notes

    Ever feel like you're putting in the work but not seeing the results you know you should be? You train hard, you show up, you push through—but your legs still aren’t getting leaner, your strength isn’t climbing, and you’re frustrated as hell.

    In this episode, I’m diving deep into the most common training mistakes that are holding you back. From training “hard” vs. training smart, to why your workouts might be sabotaging your muscle growth, this episode is packed with real talk, no-BS solutions, and the mindset shifts you need to actually make progress.

    We’re covering:
    🔥 Why your workouts feel hard but aren’t actually effective
    🔥 The truth about overtraining (and why most people just aren’t recovering)
    🔥 Why more volume isn’t the answer (and what to do instead)
    🔥 The secret to training your legs effectively—because let’s be honest, they’re the hardest to change
    🔥 Why changing workouts all the time is ruining your gains
    🔥 And the #1 reason you’re not building muscle as fast as you could

    If you’re tired of spinning your wheels and not seeing the body changes you want, this is your wake-up call. Let’s fix it.

    🚀 Connect with me: DM me on Instagram [@transformxruby] if you want a full training breakdown or to get real coaching that actually moves the needle.


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