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1 Insight — Philosophy
1 Insight

Most coaches are building a business. A few are building a body of work, with clients knocking at their door.

1 Insight is for the second kind.

Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm.

His book The Prosperous Coach has sold 120,000 copies the same way.

He is the founder of 4PC, the invitation-only mastermind for the world’s top coaches, and author of $100K Clients.

This podcast is for coaches who are done competing on price and ready to become the kind of coach ultra-successful people call when everything is on the line.

If you’re that second kind of coach, Rich’s new book shows you how to create clients who don’t just hire you once, but stay, grow, and refer for years.

📘 Get $100K Clients → https://richlitvin.com/book

One conversation. One client who changes everything. One insight.

Latest Episodes:

S16EP21: Boundaries (Replay) Sep 29, 2022

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Christopher Maher is a former Navy SEAL, a former Olympic athlete and a member of 4PC. We have actually coached one another for over 8 years. And I use his techniques almost every day, to remove stress from my system—physical, mental, emotional and spiritual.

Today I coach Christopher over how to live a life on his own terms, while still making a big difference in the world and for his clients.
Notice how I say very little but guide the conversation enough so that he has his own insight...

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S16EP20: Leading, Coaching, and Parenting with Rich Litvin - Might Help, Can't Hurt! Conversations with Leaders, Doers, and Friends with Michael Neill Sep 22, 2022

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This is a guest episode where I speak with Michael Neill about leadership and the future of coaching. We also talk about parenting, and also the best way to prepare yourself and your children for the future...

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S16EP19: Provocative Questions Series: "What are you tolerating?" (Replay) Sep 15, 2022

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Most coaches think their job is to answer the questions that their clients come to them with.

But, an extraordinary coach knows that’s not their job.

The job of an extraordinary coach is to challenge the questions their clients ask. The job of an extraordinary coach is to help their clients live into better questions.

This episode is part of the provocative questions series - questions to challenge your thinking (and your client’s!).

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S16EP18: How to Avoid the Hidden Traps that Successful People Fall Into - What's the Big Idea with Andrew Horn Sep 08, 2022

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Today I'm sharing a guest episode from the What's The Big Idea podcast with Andrew Horn. Whether you are already "successful" or on the way there, this episodes is MUST listen. Full of insight on what you can do to avoid the pitfalls and "traps" of success.

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S16EP17: The Audacity Spectrum (Replay) Sep 01, 2022

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Alina is a very courageous woman, with a 20 year career in high level finance behind her. She was a Managing Director at Rothschild & Co, responsible for €3 billion of assets under management. She's a also a mother, raising a high-functioning autistic son.

"If you only read one book on coaching, you have to read The Prosperous Coach..." That's what Alina's friend said to her. And, only a couple of years later, it's why Alina is now a member of 4PC, my exclusive community of high-level leaders.

And as Alina asks me for advice on her book, I come from the premise that the sole purpose of her book should be to create something that has her dream clients say "If you only read one book on leadership, you have to read The Audacity Spectrum..."

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S16EP16: How to Make the Impossible Possible - Resist Average with Tommy Baker Aug 25, 2022

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This is an episode from Tommy Baker's Resist Average Academy. Tommy and I explore holding space and creating perspective through deep conversations.

Enjoy.

Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

S16EP15: The Prosperous Coach 2.0 (Replay) Aug 18, 2022

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I wrote The Prosperous Coach, with my friend Steve Chandler, almost 10 years ago—and it has stood the test of time. It has been in the top 20 books about coaching on Amazon ever since it was published. It’s sold over 75,000 copies and it continues to sell 1,000 copies a month.

Now, we wrote that book 10 years ago and much has changed in the world in that time. We wrote The Prosperous Coach to be a timeless book but that doesn't mean that we can't add new ideas and distinctions. In this short episode, I share some of my very latest thinking—in what I call Prosperous Coach 2.0.

Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

S16EP14: The Power of Vulnerability with Rich Litvin - The Mindvalley Podcast with Vishen Lakhiani Aug 11, 2022

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On this episode, I take the stage at Mindvalley's Afest, to share a powerful yet simple exercise on vulnerability.

Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

S16EP13: The formula for Exponential Success (Replay) Aug 04, 2022

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Today, I am going to teach you a formula to turn huge dreams into reality:

1. Dream Big
2. Take Tiny Steps
3. Think Long Term
4. Success is an inside-out journey
5. Keep Going
6. Do the opposite
7. Seek an elite community

And I am going to share my insights from watching my wife, Monique DeBose create exponential success in her life as a performer. What most people don’t see, is that—like all successful people—Monique has faced roadblocks, challenges and criticism along her journey. It’s been hard. But the secret is that the biggest roadblocks, challenges and criticisms you’ll ever face are the ones on the inside...

Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

S16EP12: "The Accidental Entrepreneur" with Rich Litvin - Capability Amplifier with Mike Koenigs and Dan Sullivan Jul 28, 2022

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Today we are featuring an episode from my conversation with Mike Koenigs on the Capability Amplifier podcast.
You'll enjoy this episode where we talk about being an "Accidental Entrepreneur," the 4% rule, and the three traps Entrepreneurs find themselves in with the evolution of their success.

Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

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