Podcast Categories: Society & Culture

Born between July 23rd and August 22nd, you are a Leo. Fiery and honest, you have a vivacious spirit. Let Leo Today guide you through love, compatibility, personal and professional growth. Leo Today is a Parcast Original, new episodes release daily. Special thanks to Sanctuary.

Born between March 21st and April 19th, you are an Aries. Motivated and passionate, you are a driven leader. Let Aries Today guide you through love, compatibility, personal and professional growth. Aries Today is a Spotify Original from Parcast, new episodes release daily.

Born between December 22nd and January 19th, you are a Capricorn. Hard working, responsible, and ambitious, you cherish your independence. Let Capricorn Today guide you through love, compatibility, personal and professional growth. Capricorn Today is a Spotify Original from Parcast, new episodes release daily.

Born between May 21st and June 20th, you are a Gemini. Popular and curious, you are the life of every party. Let Gemini Today guide you through love, compatibility, personal and professional growth. Gemini Today is a Spotify Original from Parcast, new episodes release daily.

Women are dropping out.

They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook.

And even when they stay in, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out.

We’re making dangerous investments.

We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the real reason we’re feeling so bad in the skin we’re in: money.

And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition.

And getting rewarded for disorder.

The things we invest in often control us. This podcast isn’t about eating disorders, though it does touch on how we’re buying and selling disordered eating, fitness, and body image. But really, it’s about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it’s easier to sell something you can control (your body) than trying to control corporate America.

This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand. 

The Your Body, Your Brand podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask: 

1. Why do women keep dropping out of the workforce to sell diet/fitness/body image coaching?
2. Why do people keep getting invested in following “solopreneurs” with fitness/diet/body image brands? 
3. Is becoming a brand based on your body ever a good thing?

Visit the website to read show notes, meet the guests, and learn more about each episode: bodybrandpod.com.

Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: patreon.com/bodybrandpod.

Reach Kaila Tova at yourbodyourbrand@gmail.com

Support this show http://supporter.acast.com/bodybrandpod.

---

Hosted on Acast. See acast.com/privacy for more information.

Setting the historical record straight, no matter who it offends, and making history fun (and sometimes funny) in the process.

Welcome to Da Kickback, I’m Floyd Hope, your introverted host navigating the loud world with quiet confidence. Whether you’re an introvert, extrovert, or somewhere in between, this is your space for real talk, deep thoughts and unapologetic solitude.

Situated at the intersection of creativity, technology, ancient arts, entrepreneurship, and the global cutting edge, REALITY RIFFING WITH GURU JAGAT features scientists, musicians, mystics, athletes, women’s health experts, activists, politicians and individuals at the forefront of their field.