Podcast Advertising

What a
Podcast Ad
Looks Like…

PRE-Roll

Ad break midway through an episode

PRE-Roll 60 - 90 Seconds

Ad break midway through an episode

PRE-Roll 60 - 90 Seconds

Ad break midway through an episode

Why TopPodcast?

Inquire how TopPodcast places your audio buys unlike any other agency in the marketplace. Our purchasing tactics provide an economical fee structure with 100% transparency. Let us navigate a complex and fragmented industry, providing full consultative services from start to finish. This includes on-boarding and post-campaign attribution measurement.

Host Read Ads

The host (podcaster) reads an advertiser’s spot within an episode, personally endorsing the product in an organic manner. These ads are typically :60 seconds in length, baked into the content of the podcast, and usually include a ‘show specific’ promo code and often a vanity URL. This is one of the purest form of native advertising and acts as the ultimate referral.

Dynamically Inserted Ads

Unlike host reads, these ads are not usually organic and baked into the episode but rather they appear before an episode (pre- roll) or during an episode (mid-roll). These ads can be geo- targeted and contextually targeted to a number of specific targeted categories (Location, Age, M/F, Interests).