Your B2B analytics product does the hard technical work. So why aren't sales and adoption keeping up?
I'm Brian T. O'Neill, and my podcast, Experiencing Data, is a Listen Notes top 2% global podcast for founders, CEOs, and product leaders at B2B analytics companies: the ones whose product should be winning deals on technical sophistication alone, but isn't.
Maybe competitors have caught up on features and prospects say you all look the same, so you end up competing on price. Maybe customers never discover your best features and use you "like Excel." Maybe your value is algorithmic, and buyers can't see what they'd be paying for—something I call the Invisible Intelligence Gap.
Through solo episodes and interviews with CEOs, founders, and the enterprise data leaders who buy these products, I draw on my work as a product designer and strategy consultant to help you translate technical complexity into commercial clarity: connecting what your data product does to the outcomes, value, and human factors that still matter, even in the age of AI.
Experiencing Data is the only non-technical show about why technically impressive products don't sell or get used, and what to do about it.
Subscribe today on all major platforms or browse the episode archive.
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About Brian:
https://designingforanalytics.com/bio/
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