Superlative

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Latest Episodes:

Frederic Gasser on B.R.M’s Racing DNA, American Retail, and the Power of Staying Niche Jul 15, 2026

New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!

In this episode of SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams sits down with Frederic Gasser, President of B.R.M North America, to discuss the unconventional story of bringing the French motorsport inspired watch brand to the United States. Frederic shares how a phone call, a handful of watches, and an unexpected first sale helped launch B.R.M in America, eventually leading to early opportunities with Neiman Marcus and retailers across the country. He also explains how B.R.M translates the colors, materials, mechanics, and energy of the racetrack into its watches, why the brand has remained committed to its distinctive racing identity, and how customization has helped build a passionate collector base.

The conversation also explores the changing realities of the American watch market, from the growing influence of major brands over retailers to the challenges independent companies face in traditional wholesale. Frederic discusses B.R.M’s shift toward direct relationships with collectors, bespoke watches, and creative collaborations, while sharing why smaller brands need to stay focused rather than chase every market opportunity. Ariel and Frederic also examine the challenges European watch companies face when entering the United States, the importance of having a genuine local presence, and why finding your own niche may be more valuable than just pursuing volume.

Learn more about B.R.M:

- Instagram - https://www.instagram.com/brmchronographes/

- Website - https://brm-chronographes.com/

This week's episode is sponsored by the Movado Heritage Kingmatic collection, learn more at the link below:

- https://www.movado.com/

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To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Key Timestamps:

[0:35] Intro & B.R.M Origins

[3:58] Frederic Brings B.R.M to America

[9:26] Early U.S. Growth & Retail Expansion

[11:08] How B.R.M Manufactures Its Watches

[13:19] B.R.M’s Racing Inspired Design

[19:54] Richard Mille Comparisons & Staying Focused

[23:47] Doing Fewer Things Well

[24:31] The Power of Human Connection

[26:00] Polarizing Design & Passionate Collectors

[30:47] Technical Innovation & Lightweight Watches

[35:08] Pricing & Customization

[36:32] The Shift to Direct & Bespoke

[39:12] Retailers & Big Brand Pressure

[45:30] U.S. vs. European Discounting

[47:23] Why the U.S. Market Is So Difficult

[56:26] The Importance of the U.S. Market

[58:10] Why Brands Need a Local Presence

[1:00:47] Watches and Wonders & B.R.M’s Future

[1:04:23] Closing

Thomas Baillod On Challenging Swiss Watchmaking Traditions At BA111OD Jul 08, 2026

New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!

This week on SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams sits down with Thomas Baillod, founder of BA111OD, for a conversation about challenging the traditional rules of Swiss watchmaking. Thomas looks back on the original idea behind BA111OD, which started as a proof of concept for a new way of selling watches through community, word of mouth, and what he calls “WeCommerce”. He explains how that idea grew into a full watch brand, why value remains central to the company, and how BA111OD has approached Swiss made watches, tourbillons, and retail in a way that pushes against industry norms.

Ariel and Thomas also discuss BA111OD’s acquisition of BCP Tourbillon, the importance of producing accessible high end complications, and why Thomas believes luxury watchmaking should respect both the product and the consumer. Thomas shares his thoughts on heritage, the debate around the BA111OD name, the tension between price and perception, and why he is focused on building watches from the Watch Valley with passion before profit. Join Ariel and Thomas for a candid conversation about Swiss watchmaking, business model disruption, accessible tourbillons, and the future of BA111OD.

Learn more about Ba111od:

- Instagram - https://www.instagram.com/ba111od.official/

- Website - https://ba111od.com/

This week's episode is sponsored by the Movado Heritage Kingmatic collection, learn more at the link below:

- https://www.movado.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Key Timestamps:

[0:01] Intro & Thomas' Return

[1:15] Camino de Santiago & Leadership Lessons

[6:32] How BA111OD Began

[11:13] Reinventing How Watches Are Sold

[18:56] Price, Heritage & Luxury

[21:00] Why Build An Affordable Swiss Tourbillon?

[23:37] Who Buys BA111OD Tourbillons?

[26:05] Industry Pushback & Retail Challenges

[29:53] The BA111OD Name Explained

[36:46] Design, Production & The Atelier

[42:30] Respecting The Watch Consumer

[49:16] Acquiring BCP Tourbillon

[56:32] Making High End Watchmaking More Accessible

[1:03:33] Closing Thoughts

Nathan Clapp Of Wraven Labs On Designing For True Watch Enthusiasts Jul 01, 2026

New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!

On this episode of SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams is joined by Nathan Clapp, founder of Wraven Labs, to explore the intersection of product design, watch collecting, and entrepreneurship. Drawing on his experience working on the Apple Watch and his passion for thoughtful industrial design, Nathan shares how a simple frustration while driving inspired the creation of the Wing One, a purpose built accessory designed to protect both watches and vehicles. The conversation dives into what it takes to bring a niche physical product to life, from prototyping and manufacturing to branding and storytelling.

Nathan and Ariel also discuss why watch enthusiasts are drawn to craftsmanship, precision, and products that elevate the ownership experience. They explore the psychology of collecting, the importance of designing products that solve real problems, and how thoughtful presentation can be just as important as the product itself. Nathan also offers a look at Wraven Labs' next accessory venture, his approach to building a brand with long term value, and why creating something you are genuinely proud of matters more than chasing quick commercial success.

Learn more about Wraven Labs:

- Instagram - https://www.instagram.com/wravenlabs

- Website - https://www.wravenlabs.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Key Timestamps:

[00:35] Intro & Nathan's Background

[04:13] Why Watch Collectors Love Craftsmanship

[08:56] The Story Behind Wing One

[14:34] How To Market A Niche Product

[16:29] Who Wing One Is Really For

[19:17] The Wraven Labs Vision

[25:06] Materials, Adhesives & Durability

[32:03] Building Wraven Labs

[33:42] Advice For Watch Entrepreneurs

[36:06] Future Variants & Collaborations

[49:14] Should You Wrap Your Watch?

[58:14] Sapphire, Patina & Long-Term Wear

[1:00:10] Engineering The Laptop Protector

[1:03:38] Where To Find Wraven Labs

Sylvain Berneron On Watch Design Without Compromise Jun 24, 2026

New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!

On this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams is joined by Sylvain Berneron, founder of Berneron Watches, for an in depth conversation about independent watchmaking, creative risk, and what it takes to build a lasting brand. Best known for the unconventional Mirage collection and his bold approach to design, Sylvain shares why he left the corporate world behind, invested his own savings into launching Berneron, and chose to follow his creative convictions rather than market trends. From asymmetric movements and precious metal construction to the challenges of bringing truly original ideas to life, he explains the philosophy that drives both his watches and his business.

Their discussion also explores the unique structure behind Berneron Watches, including local manufacturing, employee ownership, transparent allocations, and long term planning in an industry often focused on short term results. Sylvain reflects on the importance of craftsmanship, durability, and authenticity, while offering a candid look at the realities of building an independent watch brand from the ground up. For collectors, enthusiasts, and anyone interested in the future of luxury watchmaking, this is a fascinating conversation with one of the industry's most distinctive voices.

Learn more about Berneron:

- Instagram - https://www.instagram.com/berneron/

- Website - https://www.berneron.ch/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Key Timestamps:

[0:00:36] Introducing Sylvain Berneron

[0:02:59] Challenges Facing Modern Watchmaking

[0:08:02] Leaving Corporate Life Behind

[0:20:34] Why Everything Is Made Locally

[0:22:45] A Different Way To Run A Company

[0:35:55] Building Watches To Last Generations

[0:44:01] The Story Behind The Mirage

[0:49:20] Risk, Timing, And New Ideas

[0:56:37] Managing Three Years Of Demand

[1:02:18] Why Fairness Matters

Becca Florence Davis Of CHP Caliber On The Future Of Independent Watch Brands Jun 17, 2026

New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!

In this episode of SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams sits down with Becca Florence Davis, founder of CHP Caliber, to explore the rapidly changing world of independent watch brands and what it really takes to succeed in the U.S. market. Drawing on her years of experience in luxury goods and as a former Shinola account executive, Becca explains why many promising watch brands struggle to break into retail, the hidden value of independent jewelers, and why relationships still matter more than hype in the watch industry.

Becca also shares how CHP Caliber helps emerging brands navigate wholesale, why operations and after sales support can make or break success, and what retailers are actually looking for when deciding which watches deserve case space. From the realities of direct to consumer business models to the importance of storytelling, trust, and long term growth, this conversation offers an insightful look at the business side of modern watchmaking and what separates brands that last from those that disappear.

Learn more about Becca and CHP Caliber:

- Instagram - https://www.instagram.com/chpcaliber/

- LinkedIn - https://www.linkedin.com/in/beccafdavis/

- Website - https://www.chpcaliber.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Key Timestamps:

[00:35] Intro & Becca’s Watch Industry Background

[02:50] Why Becca Created CHP Caliber

[08:39] How Independent Watches Actually Get Sold

[16:29] What U.S. Retailers Really Want From Watch Brands

[23:45] DTC vs Retail: Why Brands Hit A Growth Ceiling

[31:15] Inside CHP Caliber & The Access Lab

[37:04] Which Watch Brands Are Ready For The U.S. Market

[1:00:29] Who Should Work With CHP Caliber & How To Connect

Jason Chevrolat of Bonniksen on Preserving Traditional Watchmaking Jun 08, 2026

In this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Jason Chevrolat, co-founder of Bonniksen, to discuss the philosophy, ambition, and craftsmanship behind launching a new independent watch brand rooted in traditional watchmaking. Jason shares the story behind Bonniksen’s connection to the historic carousel complication, the influence of the Time Æon Foundation, and what it means to participate in the prestigious Naissance d’Une Montre IV project. From preserving disappearing techniques to creating watches with true credibility, Jason explains why taking the slow road in watchmaking still matters.

Ariel and Jason also dive into the realities of building a brand from the ground up, the challenges of handmade watchmaking, and the sacrifices required to bring an ambitious vision to life. Along the way, they discuss independent watchmaking, collector culture, Greubel Forsey’s influence, and Bonniksen’s long term goal of helping preserve traditional watchmaking through education and future generations of makers.

Learn more about Bonniksen and stay connected with Jason:

- Bonniksen Instagram - https://www.instagram.com/bonniksenofficial/

- Personal Instagram - https://www.instagram.com/holywrists/

- Website - https://bonniksen.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Building A Modern Tool Watch Brand With Olof Larsson of Aera Jun 01, 2026

In this episode of Superlative, aBlogtoWatch founder and our host, Ariel Adams, sits down with Olof Larsson, co-founder of Aera, to explore the philosophy behind building a modern tool watch brand from the ground up. With decades of experience in the watch industry and a family history in retail, Olof shares how a chance friendship through Ikepod eventually led to the creation of Aera. He discusses why he and co-founder Jas Minhas chose to start a completely new brand instead of reviving a heritage name, the challenge of finding a perfect new company name, and the importance of creating watches that feel purposeful, refined, and distinctly their own.

Olof also offers an inside look at Aera’s design process, including the obsession with small details that define the brand’s aesthetic. From the challenges of manufacturing curved dials to balancing modern design with timeless functionality, he explains what it takes to bring a watch from concept to reality. Join in on the conversation as Ariel and Olof discuss changing consumer behavior, the rise of independent watch brands, colorful dials, and why modern collectors are increasingly drawn to watches that feel personal rather than trend-driven.

Learn more about Aero Watches:

- Instagram - https://www.instagram.com/aerainstruments/

- Website - https://aera.co/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Stephen Cox Of Sopwith Watch Company On Wearing Aviation History On Your Wrist May 25, 2026

In this episode of Superlative, aBlogtoWatch founder and our host, Ariel Adams, sits down with Stephen Cox, founder of Sopwith Watch Company, to explore the fascinating intersection of aviation history and horology. Stephen shares the incredible story behind building a watch brand that uses material from authentic historic aircraft, including World War I planes and iconic military machines, to create watch cases with a direct connection to history. From sourcing century-old materials to building an in-house foundry in Texas, Stephen explains what it takes to transform rare aviation artifacts into modern timepieces.

The conversation also dives into Stephen’s lifelong fascination with World War I aviation, his career in motorsports and television, and the philosophy behind creating watches that prioritize authenticity over marketing. Along the way, Ariel and Stephen unpack the evolution of military aviation, the watches worn by early pilots, and why the emotional connection to history matters just as much as the mechanics inside the watch. Whether you love aviation, military history, independent watchmaking, or all three, this episode offers a unique look at a brand trying to do something completely different in the world of watches.

Learn more about Sopwith Watch Company:

- Instagram - https://www.instagram.com/sopwithwatchcompany/

- Website - https://sopwithwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Kristian Dowling of Leica Watches on Watch Photography, Authenticity, and Brand Storytelling May 18, 2026

In this episode of Superlative, aBlogtoWatch founder and our host, Ariel Adams, sits down with Kristian Dowling of Leica Watches to explore the fascinating connection between photography and watchmaking. Kristian shares how his background in photography and marketing, along with his work training Leica watch teams around the world, shaped his role at the brand. He also explains why authentic watch photography matters more than ever with today’s collector landscape. From photographing watches in unpredictable trade show environments to building imagery that feels honest and realistic, the conversation dives deep into how visual storytelling shapes the way collectors experience watches long before they ever try one on.

Ariel and Kristian also discuss what makes Leica Watches unique, including the philosophy behind the brand’s camera inspired approach to watchmaking and the challenge of introducing a respected photography name into the highly competitive luxury watch space. Along the way, they explore the role of authenticity in marketing, how watch brands can create stronger long term relationships with collectors, and why the best watches should look just as compelling in real life as they do in photographs.

Learn more about Leica Watches and stay updated with Kristian’s work:

- Instagram Accounts:

- https://www.instagram.com/kristiandowling/

- https://www.instagram.com/leica_watch/

- Websites:

- https://kristiandowling.com/

- https://leica-camera.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Justin Jakobson of Camp Watches on Industrial Inspired Watch Design and Southern California Creativity May 11, 2026

On this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Justin Jakobson, founder of Camp Watches to discuss how industrial design, automotive culture, and personal storytelling all come together in modern independent watchmaking. Based in Los Angeles, Justin explains how his background in consumer electronics and industrial design shaped the identity of Camp Watches, along with the unique challenges of creating an original watch design in such a crowded and competitive category.

The conversation explores everything from typography and dial design to automotive paint inspiration and the influence of Southern California culture on creative work. Ariel and Justin also discuss the realities of building a startup watch brand, the importance of cohesive design language, and how interacting directly with collectors at watch shows helps shape future products. Along the way, they dive into analog nostalgia, vintage inspired aesthetics, and the growing community of independent watch brands emerging from Los Angeles.

Learn more about Camp Watches:

- Instagram - https://www.instagram.com/campwatchco/

- Website - https://campwatches.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Charlotte and Peter Fiell on Watch Collecting, Curation, and Storytelling May 04, 2026

In this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams speaks with design historians and authors Charlotte Fiell and Peter Fiell about their ambitious book Ultimate Collector Watches, published by TASCHEN. The conversation explores how the duo approached curating some of the most important watches ever made, from analyzing auction results to balancing representation across brands, eras, and complications. They explain why brands like Patek Philippe and Rolex dominate the high end collector space, while also sharing the challenges of expanding beyond those names to create a broader and more thoughtful narrative.

Charlotte and Peter also dive into the deeper cultural and psychological aspects of collecting, from the importance of origin and rarity to the emotional connection collectors form with objects. They discuss the storytelling behind iconic timepieces, the role of design and engineering in shaping desirability, and how access to rare watches and private collections helped bring the book to life. Their conversation offers both a behind the scenes look at creating one of the most comprehensive watch books ever published and a thoughtful exploration of why watch collecting continues to resonate with enthusiasts around the world.

Learn more about Charlotte and Peter:

- Order their book - https://www.taschen.com/en/books/architecture-design/09300/ultimate-collector-watches/

- Website - https://www.fiell.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Jim Wirth of GiantMouse Knives on Why Knife and Watch Collecting Go Hand in Hand Apr 27, 2026

On this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Jim Wirth, co-founder and CEO of GiantMouse Knives, for a deep conversation about knives, collecting, and the surprising overlap between blade enthusiasts and watch lovers. Together their discussion explores how design, craftsmanship, and function come together in modern knife making, while also touching on the importance of aesthetics in an increasingly visual collector culture.

Ariel and Jim dive into the psychology behind collecting, the appeal of vintage objects, and why knives and watches attract such passionate communities. Along the way, they discuss the recent collaboration between GiantMouse Knives and Zodiac, the evolution of knife materials and steel technology, and how Jim’s entrepreneurial background helped shape the brand. From dive knives and Danish frogmen to the hunt for rare collectibles, this episode is a fascinating look at the mindset behind people who love beautifully made tools.

Check out GiantMouse Knives:

- Instagram - https://www.instagram.com/giantmouseknives

- Website - https://www.giantmouse.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Cornelius Ye of CIGA Design on Story Driven Watches, Skeleton Innovation, and Global Growth Apr 20, 2026

In this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Cornelius Ye of CIGA Design to explore how a modern watch brand can stand out in a crowded global market. Cornelius explains his role as a “go to market manager”, acting as the bridge between design, production, and sales, while helping bring each watch from concept to launch. He shares how CIGA Design grew from a small team focused on crowdfunding into an internationally recognized brand, driven by a commitment to original design and accessible pricing.

The conversation dives into the brand’s core philosophy, from skeletonized watches and story driven collections to award winning designs like the Blue Planet. Cornelius breaks down how narrative, aesthetics, and emotional connection matter more than traditional timekeeping in today’s market, and why CIGA Design focuses on creating distinctive pieces rather than competing with legacy Swiss brands. From Everest inspired tourbillons to evolving global distribution, this episode offers insight into how a new generation of watchmakers is redefining value, creativity, and what consumers truly want from a watch.

Check out CIGA Design:

- Instagram - https://www.instagram.com/cigadesign.global/

- Website - https://cigadesign.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter/X - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

Marine Lemonnier-Brennan of 289 Consulting on Connecting Brands, Media, and Collectors Apr 13, 2026

In this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams sits down with Marine Lemonnier-Brennan, founder and managing director of 289 Consulting, to explore the often unseen forces that drive the watch industry forward. Marine shares how her career evolved from the entertainment world into watchmaking, and how her experience helped shape a more strategic and globally connected approach to PR. Together, they unpack the critical role of relationships in an industry where success depends not just on great products, but on the people behind them and the stories that bring them to life.

The conversation dives into Marine’s time working with major brands like Vacheron Constantin and Hublot, her experience alongside Jean-Claude Biver, and the decision to build her own firm focused on supporting independent watchmakers. She explains how 289 Consulting bridges the gap for smaller brands that need global visibility but lack the resources of large groups, while also emphasizing the importance of maintaining a healthy ecosystem between brands, media, and retailers. Along the way, Ariel and Marine reflect on how the industry has evolved, why connection remains at its core, and what it takes for brands to stay relevant in a rapidly changing landscape.

Check out 289 Consulting and Follow Marine:

- Instagram - https://www.instagram.com/289consulting/

- https://www.instagram.com/marinelemonnier/

- Website - https://289consulting.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

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Alex Rosenfield of Urban Jürgensen on Reviving a Historic Brand for a New Generation Apr 06, 2026

In this episode of Superlative, Ariel Adams sits down with Alex Rosenfield, CEO of Urban Jürgensen, to explore the revival of one of watchmaking’s most historic yet often overlooked brands. Alex shares the story behind his family’s acquisition of Urban Jürgensen and the philosophy guiding its modern relaunch, from preserving centuries of design and engineering legacy to working alongside master watchmaker Kari Voutilainen to shape a new generation of timepieces.

Alex dives into what it really means to run a high end watch brand today, including long term thinking, resisting industry pressure for constant releases, and focusing on emotional connection through design and craftsmanship. He also outlines a refreshingly transparent approach to collectors, emphasizing fairness, accessibility, and respect over traditional luxury sales tactics. Along the way, Alex reflects on what makes a watch truly meaningful, from the human story behind its creation to the importance of making something that feels beautiful and lasting on the wrist. Alex and Ariel’s conversation is truly a thoughtful look at how heritage, artistry, and modern leadership can come together to redefine what independent watchmaking looks like going forward.

Check out Urban Jürgensen:

- Instagram - https://www.instagram.com/urbanjurgensen/

- Website - https://urbanjurgensen.com/

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Kuruvilla “Diny” Markose of Titan Watches on Engineering Value and Global Ambition Mar 30, 2026

In this episode of Superlative, aBlogtoWatch founder Ariel Adams speaks with Kuruvilla “Diny” Markose, CEO of Titan Watches, about leading one of the most dominant watch brands in the Indian market and guiding it into a new era of global relevance. Diny shares how Titan built its success through design, manufacturing scale, and quartz innovation, while now shifting focus toward premiumization and mechanical watchmaking. He explains why India’s rapidly evolving consumer market is creating new opportunities in the $300 and above segment, and how Titan is investing in in house movements, complications, and finishing to meet that demand.

Their conversation explores the balance between preserving a strong mass market foundation and expanding into higher end watchmaking, as well as Titan’s ambition to create compelling daily driver watches that deliver exceptional value. Diny also discusses the growing appeal of analog watches in a world of digital fatigue, the importance of design identity in crowded categories like dive watches, and the long term goal of producing world class timepieces that can compete on a global stage while remaining accessible to a broader audience.

Check out Titan Watches:

- Instagram - https://www.instagram.com/titanwatchesindia/

- https://www.instagram.com/dinykm/

- Website - Titan Watches India

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Chris Wiegand of LÜM-TEC on Engineering Watches, Not Just Marketing Them Mar 23, 2026

This week on Superlative, Ariel Adams sits down with Chris Wiegand, president of LÜM-TEC and founder of Wiegand Custom Watch, to explore the reality behind building watches from the ground up. From hand applying lume to early Omega and Panerai dials to running manufacturing and design for over one hundred brands, Chris shares how a self taught approach and obsession with improvement shaped his path in the industry. He breaks down the science behind lume application, why thickness does not always equal brightness, and how small technical decisions can dramatically change performance.

The conversation moves through the evolution of microbrands, the rise of Kickstarter, and the growing divide between engineering and marketing in modern watchmaking. Chris offers an honest look at what it takes to turn ideas into real products, including working with impossible AI driven designs, navigating manufacturing limits, and helping new founders avoid costly mistakes. Along the way, they discuss American watchmaking challenges, why some brands choose to stay small, and how changing consumer behavior is shaping the future of design.

Follow Chris and check out Lüm-Tec & Wiegand Custom Watch:

- Websites - https://lum-tec.com/

- https://www.wiegandwatches.net/

- Instagram - https://www.instagram.com/lumtecwatches/

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Richard Benc of Studio Underd0g on Turning a Passion Project Into a Global Watch Brand Mar 16, 2026

On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams is joined by Richard Benc, founder of Studio Underd0g, to discuss the evolution of one of the most recognizable modern microbrands. Richard explains how the brand grew from a small proof of concept release into producing thousands of watches per year, and why focusing on long term decision making has been critical to building a sustainable business in a crowded watch market. The conversation explores how Studio Underd0g scaled production, built supplier relationships, and eventually acquired its UK assembly partner Horologium in order to maintain quality control and strengthen the brand’s manufacturing capabilities.

While Ariel and Richard dive into the creative philosophy behind Studio Underd0g’s playful and colorful designs, Richard also shares how the brand intentionally creates watches inspired by positive associations such as food, fruit, and everyday experiences that people connect with emotionally. They also discuss the brand’s distinctive drop model sales strategy, the role of collaborations in building credibility, and the broader challenges facing microbrands as they try to grow beyond the passion project stage while maintaining authenticity and agility in the watch industry.

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- Website - https://underd0g.com/

- Instagram - https://www.instagram.com/studio.underd0g/

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Lex Borrero on Disruption, Storytelling, and How Culture Shapes Watch Community Mar 09, 2026

On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams is joined by entrepreneur and music industry executive Lex Borrero for a wide ranging conversation about culture, storytelling, and the evolving world of watch collecting. Drawing from his experience building artists and shaping cultural moments in the music industry, Lex explains how similar storytelling principles apply to luxury watches and why brands that connect emotionally with audiences often stand out the most.

Their discussion explores the collector journey, the growing importance of community in the watch world, and why independent brands are resonating with younger enthusiasts. Lex also shares insights about disruption, creative direction, and how experiences, storytelling, and cultural relevance can help watch brands connect with a new generation of collectors while still honoring traditional craftsmanship. Along the way, Ariel and Lex reflect on the collector journey and why the watches people choose often say as much about personal identity and culture as they do about mechanical craftsmanship.

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- Lex - https://www.instagram.com/lexborrero/

- 0260studios - https://www.instagram.com/0260studios/

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Jose and Anita Salas of Santurce Collection on Trust, Culture, and Building Watch Community Mar 02, 2026

On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams speaks with Jose and Anita Salas, founders of Santurce Collection, about their journey from passionate collectors in Puerto Rico to launching their own enthusiast driven watch brand. Drawing from years of experience attending boutique events and building community gatherings, they share how hospitality, trust, and belonging became the foundation of their philosophy. Together they dive into why watches are not inventory but stories, and how every sale is rooted in long term relationships rather than short term transactions. The conversation explores the rise of microbrands, the disconnect between large Swiss brands and collectors, and why community based accountability keeps smaller brands honest on pricing and quality. Jose and Anita also discuss the realities of self financing a watch company, designing from scratch, and building a brand identity tied to Santurce and Puerto Rican culture. It is an honest look at what it means to create watches for friends first and customers second, and why authentic connection remains the most powerful force in modern watch collecting.

Follow the Santurce Collection:

- Instagram - https://www.instagram.com/santurcecollection

- Personal Instagrams - https://www.instagram.com/thetimeofman/

- https://www.instagram.com/thetimeofwoman/

- Website - https://santurcecollection.store/

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Mitch Katz: From Watch Collector to Murder Mystery Novelist Feb 23, 2026

On this episode of Superlative, aBlogtoWatch founder Ariel Adams sits down with watch collector and author Mitch Katz to explore how a lifelong passion for horology turned into a surprising second career as a novelist. Mitch shares the journey from documenting his personal collection to writing Time Eternal, a murder mystery rooted in real watch history, including the fascinating story of an experimental self winding movement that inspired the plot. They discuss Mitch’s creative process, building believable characters, and weaving watch knowledge into fiction in a way that remains accessible even to readers who know nothing about timepieces.

The conversation also dives deep into watch collecting itself, from why stories matter more than price tags to how community shapes curiosity, learning, and personal taste. Mitch explains his philosophy of buying what brings you joy, resisting status driven choices, and embracing the long learning curve of the hobby. Along the way, Ariel and Mitch unpack the realities of the Swiss watch industry, collector culture, and why asking better questions matters more than chasing trends.

Follow Mitch and Check Out His New Book “Time Eternal”:

- Instagram - https://www.instagram.com/uniquelyprototype/

- Time Eternal - https://a.co/d/02nf9tpz

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Abduljabar “Jabs” Totonji on Building Watch Communities and Navigating Today’s Luxury Market Feb 16, 2026

In this episode of the Superlative Podcast, host and aBlogtoWatch founder Ariel Adams sits down with Abduljabar Totonji, better known as Jabs, for a wide ranging conversation about what it really means to be a modern watch collector. Jabs shares how he started collecting over a decade ago, how informal meetups turned into thriving local communities, and why seeing watches in person still matters in an internet first industry. Together they explore how collector groups form, why brands increasingly rely on real world experiences, and how enthusiasm, friendship, and hands-on exposure often drive purchasing decisions more than marketing ever could. Their discussion also dives into value retention, hype culture, and the difference between chasing exclusivity versus genuinely loving watches. Jabs explains his approach to buying both new and pre owned pieces, creating unique custom watches, and building long term relationships with brands. Ariel and Jabs unpack how community acts as a powerful catalyst for collecting, why collectors become more selective over time, and how today’s flood of creative watchmaking may be viewed as a golden age in the decades ahead. It is an honest look at consumer psychology, brand strategy, and the joy of sharing a hobby with people who truly get it.

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Instagram - https://www.instagram.com/watchjabs

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Jonny Lieberman on Cars, Watches, and the Future of Enthusiast Culture Feb 09, 2026

On this episode of Superlative Podcast, host and aBlogtoWatch founder Ariel Adams sits down with automotive journalist and enthusiast Jonny Lieberman for a wide ranging conversation that connects watches, cars, and emerging technology. From mechanical alarms and G-Shocks to Rivian electric trucks and self-driving systems, Jonny shares firsthand experience living with EVs and explains how autonomy is evolving faster than regulations, including what level three and level four driving actually mean for everyday drivers. The discussion moves through car culture and watch collecting, with a focus on why personality matters more than price. They touch on Porsche Design, Rolex fatigue, accessible enthusiast watches, and the growing overlap between Cars and Coffee crowds and horology fans. Ariel and Jonny also explore how AI is reshaping transportation, why human driving may eventually become a hobby like horseback riding, and what the watch industry can learn from automotive marketing. It is an honest and entertaining look at where machines are headed, why enthusiasts still matter, and how passion connects two worlds built on engineering, design, and emotion.

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Sébastien Chaulmontet of Albishorn on Chronographs, Speculation, and the Business of Watches Feb 02, 2026

In this episode of Superlative, Ariel Adams sits down with Sébastien Chaulmontet, founder and owner of Albishorn Watches and Director of Innovation and Marketing at Sellita, for a wide ranging and candid discussion on the realities of modern watchmaking. Drawing on decades of experience across design, movement development, and independent brands, Sébastien shares insights into chronograph history, the intent behind his book Chronograph for Collectors, and why true mastery in watchmaking requires time, engineering discipline, and long term thinking rather than early hype. Their conversation expands into a deeper critique of speculation culture, investment driven buying, and the pressures placed on independent watchmakers to sell themselves rather than simply make watches. Ariel and Sébastien unpack how pricing, desirability, distribution, and media narratives have reshaped the industry, why most watches are not investments, and why buying a watch you genuinely want to wear remains the only answer that actually holds up over time.

Check out:

Albishorn Watches - https://albishorn-watches.ch/

Albishorn on Instagram - https://www.instagram.com/albishorn_watches

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Inside the FHH: Pascal Ravessoud on Education, Culture, and the Watch Industry’s Long Game Jan 26, 2026

In this episode of Superlative, host Ariel Adams speaks with Pascal Ravessoud, Vice President and President of the Cultural Council at the Fondation Haute Horlogerie, about why education and cultural understanding have become central to the future of mechanical watchmaking. Pascal explains the original mission of the FHH, its evolution alongside SIHH, and the decision to separate from Watches and Wonders in order to refocus on independent cultural education rather than commercial exhibition. The conversation explores how the FHH Academy and its certification programs help professionals and enthusiasts develop credible watchmaking knowledge, why passion must be taught rather than assumed in a post digital world, and how exhibitions and global events help translate craftsmanship into experience. Ariel and Pascal also discuss debate, transparency, and long term thinking in an industry shaped by tradition, discretion, and rapid growth, as well as why sustained cultural investment matters as watchmaking continues to expand beyond its original audience.

Check out:

Instagram - https://www.instagram.com/fhh.fondation.haute.horlogerie/

- https://www.instagram.com/pascal.rvsd/

Website - https://www.hautehorlogerie.org/

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John Isaac On Artisans de Genève And The Business Of Watch Personalization Jan 19, 2026

In this episode of the Superlative Podcast, host Ariel Adams speaks with John Isaac, founder, CEO, and creative director of Artisans de Genève, about what it truly means to personalize a watch at the highest level. John traces his journey from early restoration work in Paris to building one of the world’s most respected bespoke watch ateliers in Geneva, shaped by his grandfather’s philosophy of dedicating one’s life to serving individual clients. The conversation explores why Artisans de Genève is not a watch brand but a complementary workshop, how legal and cultural realities shape the customization space, and why modifying iconic watches like Rolex, Patek Philippe, and Audemars Piguet requires deep respect for the original DNA. Ariel and John unpack the psychology behind skeletonization, the courage required for first-time customization, why pricing can’t exist without a design process, and how true luxury shifts from transactional ownership to emotional experience. The episode also examines why customization is rarely a collector’s first step, how personalization mirrors the car world more than traditional watchmaking, and why knowing the client, not the product, is the atelier’s most valuable asset.

Check out Artisans de Genève:

Instagram - https://www.instagram.com/artisansdegeneve/

Website - https://www.artisansdegeneve.com/

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Andrew Herman On Building Panzera Watches Outside Of The Traditional Luxury Model Jan 12, 2026

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Andrew Herman, co-founder of Panzera Watches, to explore what it really means to build a modern watch brand outside the traditional Swiss playbook. Andrew shares the unlikely path from importing affordable European watches into Australia to launching a globally focused direct-to-consumer brand built on value, quality, and accessibility rather than prestige markups. The conversation dives deep into supply-chain inefficiencies, pricing psychology, repeat customers, and why cutting out traditional retail fundamentally changes how watches are designed, marketed, and sold. Andrew also discusses Panzera’s distinctly bold design identity, the challenges and advantages of operating from Australia, the importance of founder-led storytelling, and how military squadron collaborations emerged organically from pilots who were already customers. Along the way, Ariel and Andrew unpack the realities of e-commerce watch sales, showroom-style retail experiences, brand loyalty, and the long-term risks of chasing luxury pricing for its own sake. Listen and join in on their conversation as they offer a candid look at what sustainable watchmaking looks like in today’s enthusiast-driven market.

Check out Panzera Watches:

Instagram - https://www.instagram.com/panzera.watches/

Website - https://panzerawatches.com/

Check out this week’s sponsor - Movado Watches:

- https://www.movado.com/

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When Nature Sets the Clock: Surfing, Survival, and Timepieces with Kai Lenny Jan 05, 2026

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with professional big wave surfer and TAG Heuer brand ambassador Kai Lenny for an in depth conversation about risk, preparation, and what timing really means when nature is in full control. Growing up in Hawaii with some of the most powerful surf breaks in the world just minutes from his home, Kai explains how learning to read the ocean from land shaped his approach long before he ever paddled into massive waves, and why wave selection is as much a mental calculation as it is physical commitment. The discussion explores the realities of big wave surfing, from the physics of underwater pressure and the danger of impact over drowning, to the evolving role of safety equipment, communication systems, and training that allow surfers to operate at the edge of survivability. Ariel and Kai also unpack why surfing is fundamentally a time based sport, how tides, wave sets, and forecasting dictate every decision, and why a reliable dive watch remains a critical tool even in a world of advanced analytics. Along the way, Kai shares how working closely with TAG Heuer goes far beyond sponsorship, offering insight into testing watches in conditions that cannot be simulated on land, providing real world feedback on durability and ergonomics, and drawing inspiration from Swiss watchmaking craftsmanship to refine his own approach to equipment, performance, and constant improvement. The conversation closes with a thoughtful reflection on parenthood, legacy, and how confronting nature’s power reshapes perspective, revealing why for those who live at the extremes, timepieces are not just accessories but quiet companions that measure moments most people will never experience.

Follow Kai and check out TAG Heuer Watches:

Kai - https://www.instagram.com/kai_lenny/

TAG Heuer - https://www.tagheuer.com/

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Dubai Watch Week 2025 With David Bredan: What the Watch Industry Can Learn Dec 29, 2025

On this episode of Superlative, host Ariel Adams, founder of aBlogtoWatch, is joined by aBlogtoWatch team member David Bredan for a deep, candid breakdown of Dubai Watch Week 2025 and why it has quietly become one of the most important consumer facing watch events in the world. Fresh off the show floor and still navigating jet lag, Ariel and David unpack how Dubai Watch Week has evolved from a modest regional gathering into a fully realized global watch destination, discussing why its consumer first structure, emphasis on storytelling, and uncompromising hospitality set it apart from traditional Swiss trade fairs. The conversation dives into what actually gets worn at Dubai Watch Week, from the overwhelming presence of Audemars Piguet Royal Oaks and independent brands to the surprising scarcity of certain mainstream luxury models, along with a frank discussion about how market forces, scarcity, and resale dynamics have reshaped perceptions around brands like F.P. Journe. Ariel and David also explore the role of the Siddiqui family in shaping the event’s success, explaining how centralized ownership, long term investment, and an obsession with guest experience allow Dubai Watch Week to succeed where many other regional watch events struggle. From booth design and brand education to safety, access, comfort, and the importance of creating environments where watches can actually be worn and appreciated, this episode offers an unfiltered look at what luxury watch events get right, what they consistently get wrong, and what the global watch industry could learn if it were willing to listen.

Follow David and check out his work:

Instagram - https://www.instagram.com/abtw_david/

His work on ABTW - https://www.ablogtowatch.com/author/david-bredan/

Check out this week’s sponsor - Movado Watches:

- https://www.movado.com/

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People Don’t Buy Watches, They Buy Brands: Ressence Founder Benoît Mintiens Dec 22, 2025

On this episode of Superlative, host and founder of aBlogtoWatch, Ariel Adams, sits down with Benoît Mintiens, the founder of Ressence, for an in-depth conversation on what it truly means to rethink modern watchmaking. Marking 15 years of Ressence, Benoît reflects on the emotional and strategic weight of watch trade shows like Watches and Wonders, the enduring importance of in-person experiences in a digital world, and how human connection continues to drive enthusiasm for mechanical timepieces. The discussion moves into the realities of running an independent watch brand, from the unexpected “show business” demands placed on founders to the challenges of building a company without becoming its sole personality. Benoît explains Ressence’s core philosophy of applying industrial design thinking to fine watchmaking, detailing how starting from the user experience rather than the movement has led to radical ideas such as oil-filled dials, crown-less cases, and the groundbreaking e-Crown system. Ariel and Benoît explore why most consumers buy watches for the brand rather than the products themselves, how independent brands operate at the edge of the industry’s ecosystem, and why disruption often comes from designers and engineers willing to challenge century-old norms. Listen in on their conversation as the two look at the fragile industrial supply chain behind high-end watchmaking, the cost and complexity of true innovation, and why Ressence’s future-focused approach continues to resonate with a global community of curious, forward-thinking collectors.

Stay updated with Benoît and Ressence Watches:

- https://ressencewatches.com/

- https://www.instagram.com/ressence_watches/

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Jay Leno on the Art of Mechanical Appreciation Dec 15, 2025

In a truly special episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with legendary comedian, television host, and renowned car collector Jay Leno for an in-depth conversation that bridges the worlds of horology, engineering, and cultural influence. Recorded inside Jay Leno’s Garage, this episode explores Jay’s lifelong fascination with mechanical objects, from vintage automobiles and Ford Model T’s to precision watchmaking, as he shares how curiosity, craftsmanship, and hands-on involvement have shaped both his collections and his career. Jay reflects on his personal watch journey, from early pocket watches and Seiko to Jaeger-LeCoultre, Rolex, and A. Lange & Söhne, while offering thoughtful perspectives on why mechanical watches continue to matter in a world of modern technology. Along the way, the conversation touches on the parallels between cars and watches, the importance of understanding how things work, the role of collectors in preserving traditional crafts, and why true appreciation often comes from direct experience rather than status alone. With humor, insight, and rare behind-the-scenes stories, this episode stands out as a memorable and meaningful discussion with one of the most recognizable figures in entertainment, making it a must-listen for watch enthusiasts, car lovers, and anyone fascinated by the intersection of passion and precision.

Stay updated with Jay and Jay Leno’s Garage:

- https://www.lenosgarage.com/

- https://www.instagram.com/nbcjayleno/

- https://www.instagram.com/jaylenosgarage/

- https://www.youtube.com/@jaylenosgarage

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How Movado Stays in Motion with Efraim and Margot Grinberg Dec 08, 2025

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Efraim Grinberg, CEO of Movado Group, and Margot Grinberg, President of the Movado brand, for a thoughtful conversation about design heritage, modern consumer expectations, and the ongoing evolution of one of the most recognizable names in the watch industry. Together, they reflect on the enduring cultural impact of the Museum Dial and the Bauhaus principles that shaped it, while also exploring the importance of democratizing luxury and creating watches that connect emotionally with consumers. The discussion spans Movado’s deep archive of historic designs, the renewed excitement in the women’s watch category, the brand’s focus on quality, storytelling, and education, and the strategic balance between appealing to dedicated enthusiasts and a broader mainstream audience. From the rising demand for mechanical pieces in the Heritage collection to the momentum behind new lines such as the Imperiale and the 1917, Ariel, Efraim, and Margot examine how Movado continues to stay in motion while remaining true to the values that have guided the company for more than 140 years.

Check out this week’s guest and episode sponsor - Movado Watches:

- https://www.movado.com/

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Precision and Heritage with Felix Wallner of Hanhart Watches Dec 01, 2025

In this episode of Superlative, host Ariel Adams, Founder of aBlogtoWatch, sits down with Felix Wallner, CEO of Hanhart, for a wide-ranging conversation that explores the deep heritage, technical ingenuity, and modern evolution of one of Germany’s most storied watch manufacturers. Felix discusses Hanhart’s origins in the Black Forest and its longstanding ties to Swiss horology, the company’s early breakthroughs in accessible mechanical stopwatches, and the military specification chronographs that later defined the brand’s identity. He explains how Hanhart maintained its leadership in mechanical stopwatch production even as the rest of the industry moved toward wristwatches, and why the company continues to manufacture more than 90 percent of its stopwatch components in-house today. Ariel and Felix also examine the modern landscape of German watchmaking, Hanhart’s product-first philosophy, and the engineering-driven mindset that shapes everything from movement regulation to hardened HD12 steel, anti-magnetic construction, and mono pusher modifications. The conversation reveals how a small authenticity-focused brand balances heritage with innovation, how customer interaction directly informs product refinement, and how Hanhart preserves its identity in a competitive market without compromising on integrity or artisanship. Whether exploring the technical complexities behind mechanical timing instruments or the cultural nuances of German tool watch design, this episode offers a thoughtful and comprehensive look at what makes Hanhart a unique force within the watch industry.

Check out Hanhart watches:

- Website: https://www.hanhart.com/

- Instagram: https://www.instagram.com/hanhart_watches/

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Marc Michel-Amadry on Heritage and Innovation at Girard-Perregaux Nov 24, 2025

In this episode of Superlative, host Ariel Adams, founder of aBlogtoWatch.com, speaks with Marc Michel-Amadry, the Managing Director of Girard-Perregaux, for a deep and thoughtful conversation on the legacy, innovation, and future direction of one of Switzerland’s most historically significant manufactures. Marc shares the importance of being rooted in true watchmaking culture as he literally joins the interview from a workspace alongside Girard-Perregaux’s master watchmaker and expands on why the craft remains the soul of the brand. Ariel and Marc explore Girard-Perregaux’s rich movement-making history, including decades as a key supplier to other maisons and the evolution of signature calibers such as the iconic 3300 and the newly launched GP4800. Their discussion covers the mechanical breakthroughs of the 1960s and 70s, the birth of the Laureato amid a transformational design era, and how today’s integrated-bracelet models represent a refined and modernized continuation of that heritage. Together, they examine architectural movement design, silicon technology, finishing techniques, ergonomics, and Girard-Perregaux’s broader mission to reaffirm its position as a top-tier haute horlogerie brand with integrity, independence, and long-term vision.

Check out Girard-Perregaux:

- Website: https://www.girard-perregaux.com/

- Instagram: https://www.instagram.com/girardperregaux/

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*Sponsored Podcast Episode by Girard-Perregaux

Building the Future of American Watchmaking with Josh Shapiro of J.N. Shapiro Watches Nov 17, 2025

On this episode of Superlative, host Ariel Adams sits down with Josh Shapiro, the founder and CEO of J.N. Shapiro Watches, for a deep look into how one of the most impressive independent American watchmaking operations has taken shape in Southern California. Josh shares the evolution of his brand from a garage guilloche hobby into a fully verticalized manufacturing facility producing movements, cases, and dials with a focus on rare craft techniques and extraordinary hand finishing. He and Ariel discuss the balance between artistic authenticity and operational growth, the realities of creating American made movements, the unique personalities and skills on Josh’s expanding team, and the long term vision for advanced manufacturing, education, and industry infrastructure in the United States. They also examine the impact of tariffs, supply chain shifts, retailer relationships, and the type of collector who is drawn to J.N. Shapiro’s work. This conversation offers an in depth perspective on craftsmanship, business discipline, and the future of independent horology through the lens of one of America’s most ambitious modern watchmakers.

Keep up with Josh and J.N. Shapiro Watches:

- Website: https://www.jnshapirowatches.com/

- Instagram: https://www.instagram.com/jnshapiro_watches/

Check out this week’s sponsor - Jack Mason Watches:

- https://jackmasonbrand.com/

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Inside the World of Watch PR with Pascal Brandt Nov 10, 2025

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Pascal Brandt, a longtime journalist and communications executive whose public relations career has spanned some of the most prestigious names in Swiss watchmaking, including Panerai, Vacheron Constantin, BVLGARI, and Parmigiani Fleurier. Pascal shares how the world of watch public relations has transformed from the print-dominated era of the 1990s into today’s fast-paced digital landscape, while emphasizing that genuine relationships, trust, and passion remain at the heart of the business. Together, Ariel and Pascal explore the rise of collector communities and watch clubs as modern influencers, the growing appeal of smaller independent brands, and how major groups balance creativity with corporate structure. They also discuss the evolution of women’s watches, the true meaning of an iconic model, and the enduring craftsmanship and culture that continue to define Swiss horology. Join in on their conversation as Pascal offers an insider’s look at how storytelling, authenticity, and connection shape the luxury watch world today.

Keep up with Pascal Brandt:

- LinkedIn: https://www.linkedin.com/in/pascal-brandt-083590b

- Instagram: https://www.instagram.com/watchesbrandt

Check out this week’s sponsor - Movado Watches:

- https://www.movado.com/

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Design, Leadership, and Legacy: Jean-Christophe Babin on Shaping the Future of BVLGARI and LVMH Watches Nov 03, 2025

This week on Superlative, host Ariel Adams, founder of aBlogtoWatch.com, welcomes Jean-Christophe Babin, CEO of BVLGARI and the Head of LVMH Watches, for an in-depth and inspiring conversation about the future of luxury watchmaking. Our guest shares how BVLGARI continues to evolve by merging Italian creativity and Swiss precision, bringing emotion and innovation together in collections like the Serpenti and Octo Finissimo. He discusses the brand’s commitment to designing true feminine timepieces with their own mechanical movements, the growing importance of community through initiatives like the Octo Lovers, and how digital platforms and AI are transforming how luxury brands connect with their audiences. Babin also reflects on the origins of Geneva Watch Days and how collaboration, culture, and inclusivity continue to shape the industry’s progress. If you enjoy hearing from visionary leaders who are redefining craftsmanship, design, and leadership in the modern luxury world, this episode is not to be missed.

Keep up with Jean-Christophe Babin:

- Website: https://www.bulgari.com/

- Instagram: https://www.instagram.com/jc.babin/

Check out this week’s sponsor - Jack Mason Watches:

- https://jackmasonbrand.com/

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Tamas Piros on Modernizing the Watch Collector’s Experience with WatchAnchor Oct 27, 2025

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Tamas Piros, the creator of WatchAnchor.com, a digital platform that helps collectors manage their watch collections and protect their investments. Tamas shares how his background in IT and his love for timepieces inspired him to create a tool that tracks warranty dates, organizes technical details, and reminds users when it is time for service. Together they discuss how the Swiss watch industry continues to struggle with digital strategy and how technology can bridge the gap between traditional craftsmanship and modern innovation. The conversation also explores how artificial intelligence is reshaping storytelling, brand visibility, and online engagement, and why luxury brands must adapt to a more connected world. Tamas explains how WatchAnchor makes it easy to consolidate brand accounts, securely share collections, and even use AI to analyze and review a collection, offering a fresh perspective on how technology can elevate the watch ownership experience. If you enjoy exploring the future of watch collecting and the ways digital tools are transforming the luxury landscape, then tune into this week's episode to learn about how WatchAnchor is changing the way enthusiasts connect with their timepieces.

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- Website: https://www.watchanchor.com/

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True Luxury Business: The Culture, Craft, and Education of Swiss Watchmaking with Maria Bashutkina Oct 20, 2025

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down and speaks with Maria Bashutkina, lecturer, consultant, and founder of True Luxury Business, about the true meaning of luxury in the modern watch industry. Maria shares her journey from discovering Swiss watchmaking as an outsider to becoming a respected educator teaching across Europe and beyond. Together, they explore how passion, culture, and craftsmanship intersect in watchmaking, revealing why true appreciation requires more than quick online knowledge, it demands time, curiosity, and personal experience. Maria and Ariel discuss the challenges of entering the close-knit Swiss watch world, the art behind mechanical design, and the importance of human connection in a field often defined by precision and exclusivity. They also examine how luxury brands must evolve their communication and customer experience strategies in a new era of transparency, emotion, and authenticity. This conversation goes beyond watches and explores how it’s about the soul of craftsmanship, the culture of excellence, and the future of what Maria calls the “true luxury business”.

Keep up with Maria and True Luxury Business:

- Website: https://trueluxury.business/

- Instagram: https://www.instagram.com/trueluxury.business

- LinkedIn: https://www.linkedin.com/in/mariabashutkina/

Check out this week’s sponsor - Movado:

- https://www.movado.com/

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Building a Modern Tactical Brand with Theodore de Turckheim of Micromilspec Oct 13, 2025

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Theodore de Turckheim, Chief Marketing Officer of Micromilspec. Together they explore how the Norwegian brand has evolved from creating bespoke timepieces for elite military squadrons to establishing itself as a serious contender in the modern luxury watch landscape. Theodore shares his unique path from the structured corporate culture of IWC Schaffhausen and Richemont to the creative freedom of a small, independent brand, reflecting on how agility and authenticity have fueled Micromilspec’s growth. The conversation dives into the company’s shift from tactical tool watches to broader lifestyle collections, the role of humor and storytelling in humanizing a watch brand, and why today’s collectors value connection and transparency as much as precision and heritage. From the debut of the Milgraph at Geneva Watch Days to the brand’s new ventures into extreme sports collaborations, Ariel and Theodore unpack what it means to build a bold, personality-driven brand in an industry often known for its formality, and how Micromilspec is proving that even serious watches can have a sense of humor.

Keep up with Theodore and Micromilspec:

- Website: https://www.micromilspec.com/

- Instagram: https://www.instagram.com/micromilspec/

Check out this week’s sponsor - Movado:

- https://www.movado.com/

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Inside Intersect Los Angeles 2025 Oct 06, 2025

In this special episode of Superlative, host and aBlogtoWatch founder Ariel Adams takes listeners inside Intersect Los Angeles 2025, a vibrant, community-driven watch event redefining how enthusiasts connect with brands. Unlike traditional trade shows, Intersect is for the brands, by the brands and it is a collaborative effort led by independent creators like Wes Kwok of Nodus, Peter Cho of Jack Mason, and Marcus Walchli from Formex. Together, they’ve built a space that celebrates passion over pretension, camaraderie over commerce, and creativity over corporate polish. While speaking with all three, Ariel explores how this movement began as a small gathering in Los Angeles and grew into a multi-city series uniting microbrands and collectors through shared enthusiasm, not sales pitches. Dive into the episode now to hear how Intersect champions direct relationships between founders and fans, why it thrives on authenticity, and how it’s shaping the future of watch collecting in America, one handshake, story, and wrist-check at a time.

- Intersect: https://www.intersectwatchshow.com/

- Nodus: https://www.noduswatches.com/

- Jack Mason: https://jackmasonbrand.com/

- Formex: https://formexwatch.com/

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*Sponsored Episode

No More Guesswork: Fred Savage on Authenticating Watches with Timepiece Grading Specialists Sep 29, 2025

On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Fred Savage, actor, director, and founder of Timepiece Grading Specialists (TGS), about the evolving culture of watch collecting and the critical role of trust in the secondary market. Fred shares how his own experience as a collector led to the creation of TGS, a company dedicated to impartial authentication, detailed condition grading, and transparent reporting to empower buyers and sellers alike. The conversation explores how grading standards and transparency can lower barriers to entry, create confidence for first-time buyers, and strengthen long-term engagement within the watch community. Ariel and Fred also discuss how watches act as cultural connectors across professions and lifestyles, why the secondary market is increasingly shaping the industry’s direction, and how brands can better position themselves to meet the expectations of American consumers. Join Ariel and Fred as they discuss how combining passion, transparency, and expertise can foster trust and shape the future of watch collecting, and so much more on this week’s episode of the Superlative podcast.

Keep up with Fred and Timepiece Grading Specialists:

- Website: https://timepiecegrading.com/

- Instagram: https://www.instagram.com/timepiecegrading/

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Function Over Luxury: Giovanni Moro on UNIMATIC’s Tool Watch Philosophy Sep 22, 2025

On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Giovanni Moro, co-founder of the Milan-based independent brand UNIMATIC. Giovanni shares the story of how two industrial designers transformed a shared passion for collecting into a globally recognized watch company. From the early days of designing the Modello Uno without a business plan, to building a reputation for stripped-down, functional tool watches with strong design integrity, Giovanni explains the philosophy that continues to drive UNIMATIC forward. The conversation explores how Italian culture, industrial design principles, and a focus on timeless archetypes inform UNIMATIC’s unique aesthetic, as well as why the brand has resisted luxury-driven trends in favor of fair pricing and authenticity. Listen in on their conversation as Giovanni highlights the brand’s celebrated collaborations, the balance between limited editions and core collections, and the future of UNIMATIC as it continues to evolve while remaining true to its founding values on this week’s episode of the Superlative Podcast.

Keep up with Giovanni and UNIMATIC:

- Website: https://www.unimaticwatches.com/

- Instagram: https://www.instagram.com/unimaticwatches/

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The Future of Watch Journalism with Chris Hall of The Fourth Wheel Sep 15, 2025

On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams is joined by Chris Hall, watch journalist and publisher of “The Fourth Wheel”, to examine the changing landscape of luxury watch media and independent watchmaking. Together, they discuss the challenges of sustaining credibility in an industry where brands often prefer control over narrative, the impact of shifting from print to digital platforms, and the evolving role of independent voices in shaping watch culture as a true global hobby. Chris shares insights from his newly launched Independent Watchmaking Report, highlighting the optimism among independent brands, their creative significance, and the market forces influencing their future. Join in on their conversation as Ariel and Chris explore the balance between storytelling and marketing, the power of niche communities, and why supporting independent media is critical for the long-term vitality of the watch industry.

Keep up with Chris:

- The Independent Watchmaking Report: https://chrisjameshall.substack.com/p/the-independent-watchmaking-report

- The Fourth Wheel: https://chrisjameshall.substack.com/

- Instagram: https://www.instagram.com/the.fourth.wheel/

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Innovation, Community, and Craft: The Future of Hublot with Julien Tornare Sep 08, 2025

In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Julien Tornare, the dynamic CEO of Hublot, to discuss the brand’s bold direction within the luxury watch industry. Tornare shares his journey across LVMH’s leading maisons, from revitalizing Zenith to taking on the challenge of steering Hublot, a brand renowned for its disruptive spirit, innovative use of materials, and unconventional approach to watchmaking. The conversation explores Hublot’s evolution from its rule-breaking origins pairing rubber with gold, to its leadership in colored ceramics, sapphire innovations, and groundbreaking marketing strategies. Tornare also highlights his vision to reinforce Hublot’s reputation for high-end horology, expand its global community through Hublotista, and redefine the luxury customer experience by combining exceptional products with authentic, personalized engagement. Tune in with Ariel and Julien for a candid look into how one of the industry’s most polarizing yet pioneering brands continues to push boundaries under Tornare’s leadership.

Check Out Hublot:

- Website - https://www.hublot.com/

- Instagram - https://www.instagram.com/hublot/

- Hublotista: Owners’ Community - https://www.hublot.com/en-us/your-hublot

Check out this week’s sponsor:

Ace Jewelers - https://www.acejewelers.com/

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Inside Deployant: Peter Chong’s Journey Through Watch Collecting and Media Sep 01, 2025

In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Peter Chong, a veteran collector and founder of Deployant.com. Peter sheds light on why Singapore emerged as a leader in independent watchmaking appreciation, attributing it to factors such as its affluent populace, English proficiency, and long-standing support for horological communities and online forums. Together, Ariel and Peter reflect on the evolution of watch collecting, the role of early internet platforms like Timezone, and how group dynamics have shaped modern collector culture. They also examine the changing economics of the luxury watch industry, from discount-driven markets to today’s allocation models, and the ongoing tension between passionate enthusiasts and brand-driven market strategies. With decades of experience, Peter offers candid reflections on Singapore’s unique position as a global hub for watch culture, the sustainability of collector groups, why passion for timepieces continues to thrive across generations, and more on this week’s episode of Superlative.

Check Out Deployant and stay updated with Peter:

- Website - https://deployant.com/

- YouTube - http://www.youtube.com/@Deployantcom

Check out this week’s sponsor:

Ace Jewelers - https://www.acejewelers.com/

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Tracking Time: Why Accuracy Still Matters with Adam Tomeček of WristLog Aug 25, 2025

In this episode of the Superlative Podcast, host Ariel Adams sits down with Adam Tomeček, software developer, watch enthusiast, and creator of WristLog, a digital tool designed for collectors who want to track the accuracy and wear-time of their watches. Adam shares his journey from purchasing his first G-Shock to developing a comprehensive platform that allows enthusiasts to log performance, monitor collections, and even receive AI-driven diagnostics. Together, Ariel and Adam explore the psychology behind collecting, why accuracy matters, how mechanical quirks fascinate enthusiasts, and why the “tool versus fashion” debate continues to divide the watch community. They also discuss the challenges of creating software for such a niche market, the opportunities for a watch “super app,” and the evolving relationship between technology and horology. Whether you’re a seasoned collector or new to the hobby, this conversation highlights how data, passion, and design converge in modern watch collecting.

Check Out WristLog:

- Website - https://www.wristlog.com/

Check out this week’s sponsors:

Ace Jewelers - https://www.acejewelers.com/

Löbner - https://lbnr.com/

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Redefining Time: Cédric Joos on Hautlence’s Bold Future Aug 18, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Cédric Joos, the Brand Manager of Hautlence, to explore the vision and direction of one of Switzerland’s most innovative independent watch brands. Together they reflect on the company’s founding during the early 2000s renaissance of independent watchmaking, the challenges of producing unconventional movements, and how Hautlence continues to redefine the way time is displayed. Cédric discusses the brand’s integration with H. Moser & Cie. under the MELB Holding group, the unique opportunities that partnership creates, and the importance of maintaining a close connection with collectors while producing only 200 watches annually. From avant-garde creations like the Retrovision series to the evolving strategies for brand awareness in a digital era, the conversation highlights how Hautlence blends creativity, technical ambition, and community to shape the future of modern horology.

Keep up with Cédric and Hautlence:

- Instagram - https://www.instagram.com/hautlence/

- Website - https://www.hautlence.com/

Check out this week’s sponsor:

Marathon Watch - https://www.marathonwatch.com/

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Inside the World of Watch Repair and Restoration with Barry Cheung of Classic Watch Repair Aug 11, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Barry Cheung, better known on Instagram as @BearWrist, and the Managing Partner of Classic Watch Repair in Hong Kong. Together, they trace Barry’s journey from an inquisitive watch enthusiast in university to his role in launching Hong Kong–based customization brand Undone, discussing the challenges and nuances of building a brand in the niche yet evolving world of watch personalization. Their conversation dives deep into the parallels between watch and car modification cultures, the unique psychology behind customizing both entry-level and high-end timepieces, and the shifting dynamics of the Hong Kong watch market. From sentimental heirlooms to value-driven vintage resales, Barry also shares his insights into the art and business of watch restoration. Listen in on their conversation as Ariel and Barry explore passion, craft, and commerce in the luxury watch industry, on this week’s episode of the Superlative Podcast.

Keep up with Barry:

- Instagram- https://www.instagram.com/bearwrist/

- Website - https://www.classicwatchrepair.com/

Check out this week’s sponsor:

Ace Jewelers - https://www.acejewelers.com/

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Beyond Depth: The Passion Powering Squale with Andrea Maggi Aug 04, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams sits down with Andrea Maggi, owner and CEO of Squale. Andrea shares his insights into Squale’s journey, its design philosophy, and the delicate balance between honoring tradition and innovating for modern enthusiasts. This includes the sport’s deep ties to Italy’s spearfishing culture and the pioneering challenges of making reliable timepieces in the 1960s. The conversation looks deeper into the evolution of diving watch technology, the artistry behind luminous materials, the impact of regulations, and why Squale’s reputation, fair pricing, and family-led passion set it apart in a crowded market. Whether discussing the emotional connection collectors have with mechanical watches or the brand’s commitment to authenticity over fleeting trends, Andrea offers a thoughtful perspective on why Squale remains a respected name among those who value craftsmanship, history, and a true connection to the sea. Join in on Ariel and Andrea’s conversation to explore the brand’s rich heritage, technical expertise, and enduring appeal in the world of professional dive watches on this week’s episode of the Superlative Podcast.

Keep up with Andrea and Squale:

- Website - https://www.squale.ch/

- Instagram - https://www.instagram.com/squaleofficial/

Check out this week’s sponsor:

Löbner - https://lbnr.com/

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Exploring Leica’s Legacy and Future with Henrik Ekdahl Jul 28, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Henrik Ekdahl, the Managing Director of Ernst Leitz Werkstätten GmbH. Henrik is now responsible for the Leica watch and accessories business and previously held roles at IWC, BMW, Rolls-Royce, and Cartier. The two discuss Leica’s entry into mechanical watchmaking and how the brand’s optical precision and heritage in engineering provide a natural foundation for horology, and how Leica’s founder, Ernst Leitz I, trained as a watchmaker in Switzerland. Henrik also expands on why Leica believes in long-term product development, in-house design, and storytelling as pillars of sustainable luxury growth. Ariel has our guest detail Leica’s partnerships with Lehmann Präzision in Germany and Chronode in Switzerland to create their ZM 1, ZM 2, ZM 11, and ZM 12 watch collections, and Henrik outlines how Leica’s accessories division is expanding cautiously yet ambitiously, guided by product integrity and brand authenticity. Join Ariel and Henrik as they explore the delicate balance between innovation and legacy, and discover how Leica's future in watches and lifestyle products is being meticulously crafted with intention and precision on this week’s episode of the Superlative Podcast.

Keep up with Henrik and Leica:

- Website - https://leica-camera.com/

- Instagram - https://www.instagram.com/leica_camera

Check out this week’s sponsor:

Citizen Watch - https://www.citizenwatch.com/

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Understanding the Core of Swiss Chronometry with Andreas Wyss of COSC Jul 21, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Andreas Wyss, CEO of COSC, the official Swiss chronometry institute responsible for certifying the precision of Swiss-made watches. Andreas pulls back the curtain on COSC’s rigorous testing processes, the evolution of Swiss watch movements, and how COSC plays a critical role in upholding the integrity of the "Swiss Made" label. Ariel has Andreas reflect on nearly five decades of heritage, and elaborate on how COSC is doubling down on consumer engagement and innovation. Andreas talks about how COSC is adapting its certification standards to meet the future of horology, the significance of independent certification in the luxury watch market, and so much more. Listen in on their conversation to hear a deep dive into the gold standard of timekeeping accuracy and to find out why independent certification remains more important than ever.

Keep up with Andreas and COSC:

- Website - https://www.cosc.swiss/

- Instagram- https://www.instagram.com/cosc.swiss

Check out this week’s sponsor’s:

Citizen Watches - https://www.citizenwatch.com/

Ace Jewelers - https://www.acejewelers.com/

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A Business History of Rolex with Pierre-Yves Donzé Jul 14, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Pierre-Yves Donzé, a professor of business history at Osaka University, and the author of 'The Making of a Status Symbol: A Business History of Rolex.' The two dive right into Rolex’s history and how it has been largely undocumented, why the brand’s secrecy is a deliberate strategy to maintain its allure, and how Rolex's approach to consumer engagement may be evolving today. They also discuss how the brand’s marketing shifted from precision to social excellence in the 1960s, the role of the Hans Wilsdorf Foundation, and the impact of leadership changes on the brand. Listen in on the conversation this week as Ariel and our special guest fully dissect the history of one of the biggest brands in the world of watches and luxury, Pierre-Yves preview his newest book, 'The Making of a Status Symbol: A Business History of Rolex', and so much more.

Keep up with Pierre-Yves and Check Out His New Book:

- Website - https://sites.google.com/view/donze/home

- Book Links - https://manchesteruniversitypress.co.uk/9781526183255/

- Amazon - https://a.co/d/aqKK6g0

Check out this week’s sponsor:

Citizen Watch - https://www.citizenwatch.com/

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A Deeper Look Into Formal Watchmaking Education with Garrin Fraze Jul 07, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Garrin Fraze, the Program Coordinator for the Watchmaking Program at Paris Junior College in Paris, Texas, as well as the owner of G. Fraze Horology. Garrin and Ariel delve into the complex realm of watchmaking, discussing the present shortage of skilled watchmakers, the significance of formal training, and the hurdles confronting independent watchmakers. Ariel asks Garrin to discuss the Watchmaking program at Paris Junior College and why it is so important to seek formal education for the trade of watchmaking. He also details the watch repair and watchmaking services offered by his business, G. Fraze Horology. Garrin shares his insights on the differences between restoration and repair, the significance of formal training, and the evolving landscape of modern watchmaking. The discussion further explores the potential for content creation within the horological community to foster connections between watchmakers and enthusiasts as well. Listen in on their conversation as Ariel and Garrin take a deeper look into the world of watchmaking, formal education, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Garrin:

- Website - https://www.gfrazehorology.com/

- Instagram - https://www.instagram.com/garrinthewatchmaker/

- Learn More about the Watchmaking Program at Paris Junior College - https://www.parisjc.edu/main/horology/

Check out this week’s sponsor:

Citizen Watch - https://www.citizenwatch.com/

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Two Men and Their Watches with Author Matt Hranek Jun 30, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by multifaceted watch enthusiast and author of "A Man and His Watch”, Matt Hranek. Ariel and Matt dive right into Matt’s diverse career journey from photography, writing, and media, and why the emotional connection to watches is such a significant aspect of the hobby they both love. They discuss the current landscape paved by curators playing a vital role in filtering information and guiding consumer choice, and the importance of engaging storytelling in watch marketing. The two talk about why accessibility in watch pricing is a growing concern in the industry currently, the psychology behind being into retro and modern designs, and why they believe the current era is a golden age for watch collectors with so many options available today. Ariel and Matt share their insights on the influence of celebrity culture on consumer choices, and how the emotional journey of collecting watches often ties back to personal experiences and memories. Tune into this week's Superlative Podcast with Matt Hranek and Ariel Adams, and check out Matt’s weekly Substack linked below to hear more of his thoughts on the watch industry, and so much more.

Keep up with Matt:

- The WM Brown Weekly Substack - https://wmbrown.substack.com/

- Website - https://wmbrownproject.com/

Check out this week’s sponsor:

Marathon Watch - https://www.marathonwatch.com/

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- Website - https://www.ablogtowatch.com/

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The Vision Behind D1 Milano with Dario Spallone Jun 23, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is sitting down in person with Dario Spallone, the Founder of D1 Milan. Ariel starts the conversation by asking Dario to help define D1 Milan’s character and culture, and how enthusiasts should think differently about the brand in comparison to other watch companies. They talk about the brand’s mentality, how making a good product and celebrating heritage come into play together with timepieces, and what exactly is the heritage that D1 Milano is making a commentary about. Ariel asks how they were able to develop a healthy mix between wholesale and direct to consumer, what was the reception behind their debut product, and how smart watches have impacted the market of sub $500 watches today. Dario shares his perspective on the difficulties of fostering understanding and appreciation for new shapes and designs. He also discusses the challenge of crafting and strengthening a product's narrative to help consumers connect with both the watch and the brand behind it. Ariel and Dario discuss the importance of setting aside personal bias and maintaining objectivity when creating products. This approach allows for the development of items that are confidently beautiful and appealing, without succumbing to ego-driven decisions. Listen in on their conversation to take a deep dive into the vision behind D1 Milano, why the brand has such a deep respect for product authenticity, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Dario and D1 Milano:

- Website - https://d1milano.com/

- Instagram - https://www.instagram.com/d1milano/

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A Deeper Look Into Swiss Manufacturing with Stephen Roemer of SWC Watches Jun 16, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Stephen Roemer, the Founder of Swiss Watch Company. Ariel and Stephen begin their discussion by dissecting the complexities of watch manufacturing, particularly the differences between Swiss and Chinese production, and Stephen shares his insights on the challenges faced by micro-brands today. They talk about the importance of quality assurance, the evolving landscape of the watch industry, and why the Swiss watch industry seemingly has some trust issues with enthusiasts. The conversation delves into the historical context of watch manufacturing in Asia, the price-quality dilemma, and the impact of marketing on brand success. They dive into how the cost of raw materials, components, and manufacturing is rising significantly, and why future watch prices are likely to increase due to lower production volumes. Ariel and Stephen explore the concept of a 'golden age' in watchmaking, where unique opportunities exist for smaller brands, while also addressing the complexities of pricing and consumer expectations, and so much more on this week’s episode of the Superlative Podcast!

Keep up with Stephen and SWC:

- Website - https://swcusa.com/

- Instagram - https://www.instagram.com/swcusa/

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Revolutionizing Watch Publications with Wei Koh Jun 09, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Wei Koh, the Founder of Revolution Media and the Rake Magazine. Ariel and Wei dive right into the evolution of watch media since they both started in the industry, and the current challenges that publications today have when it comes to attracting new audiences. They also discuss the impact of alcohol within watch culture, the significance of quality over quantity in journalism, and how genuine passion and knowledge are essential for success in watch media. Wei shares his insights on the difficulty of maintaining creativity without excess and how cultural influences really affect watch marketing. As Ariel and Wei talk about navigating relationships amongst peers in the watch industry they highlight the need for genuine curiosity in conversations, and gratitude for the supportive relationships that you are able to create. Listen in on their conversation as Wei emphasizes the need for passionate leadership in watch brands, he shares his transition from media to watch creation, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Wei:

- Website - https://revolutionwatch.com/

- Magazine - https://therake.com/

- Instagram - https://www.instagram.com/wei_koh_revolution/

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- Website - https://www.ablogtowatch.com/

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The Artful Intersection of Beauty and Functionality with Max Resnick Jun 02, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by independent watch designer Max Resnick.The two begin the show talking about the intricacies of watch design, the importance of consumer reactions, and the role of beauty in luxury timepieces. They discuss the challenges of innovation in established brands while addressing the current and future impact of AI on design processes, and how AI is a tool for ideation, not a total replacement for designers. Max also shares his insights on navigating design approval processes and the balance between heritage and contemporary aesthetics in watchmaking. He discusses his latest ventures, the significance of branding and the visibility of designers, along with the current difficulties in marketing premium quartz timepieces. Max highlights the necessity of a strong design brief and the importance of understanding the client to achieve successful outcomes in design. Listen in on their conversation as Ariel and Max fully dissect the artful intersection of beauty and functionality in watch design on this week’s episode of the Superlative Podcast.

Keep up with Max:

- Website - https://maxresnick.design/

- Instagram - https://www.instagram.com/maxresnickdesign/

Check Out This Week’s Sponsor:

Löbner Watches - https://lbnr.com/

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Vartkess Knadjian: A Story of Heritage and the Untold History of British Watchmaking May 26, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Vartkess Knadjian, the CEO of Backes & Strauss. Ariel and Vartkess start their conversation by exploring the rich history of British watchmaking, the evolution of the watch industry in Ethiopia, and the dynamics of the diamond market. Vartkess shares his family's journey from the Ottoman Empire to Ethiopia, his father's influence as a master watchmaker, and the impact of political changes on their business. The conversation also delves into the transition from watches to diamonds, highlighting investment trends and the recycling of diamonds in the luxury market as well as the significance of diamonds in watch design. Vartkess discusses the unique identity of Backes & Strauss within the market today, and the future direction of the brand that includes a focus on bespoke pieces and entry-level models to attract a broader audience. Join in on their conversation as Ariel and Vartkess dive into the history of British Watchmaking and Backes & Strauss, on this week’s episode of the Superlative Podcast.

Keep up with Vartkess:

- Backes & Strauss Website - https://www.backesandstrauss.com/

- Instagram - https://www.instagram.com/backesandstrauss/

- https://www.instagram.com/vartkess/

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From Gemstones to Timepieces with Jared Silver of SH Silver & Stephen Silver Fine Jewelry May 19, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Jared Silver, the President of SH Silver and Stephen Silver Fine Jewelry. The two start by discussing Jared's journey from a background in gemstones to the watch business, the unique challenges of building relationships with luxury watch brands, and the innovative concept behind The Villa Menlo Park, a community hub for luxury experiences. Their conversation highlights the importance of trust, expectations, and the social aspects of watch collecting in today's market. Jared also dives into the emotional and community aspects of watch ownership, and how creating memorable experiences can foster customer loyalty because people buy watches for emotional connections, not just time. He highlights the importance of building relationships with customers and brands, evolving retail strategies to create engaging experiences, and understanding consumer expectations. Jared also addresses the risks associated with pre-orders and the significance of investing in local markets to foster brand loyalty and community engagement. Join in on the conversation with Ariel and Jared on this week’s episode of the Superlative Podcast.

Keep up with Jared:

- Website - https://shsilver.com/

- Instagram - https://www.instagram.com/stephensilver

Check Out This Week’s Sponsor:

Löbner Watches - https://lbnr.com/

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Rolex: A Gateway to Luxury with David Silver of The Vintage Watch Company May 12, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by David Silver, the owner of The Vintage Watch Company. Ariel and David dive right into the history and allure of Rolex, the evolution of the vintage watch market, and the unique challenges of sourcing and selling vintage timepieces. David shares insights on consumer awareness of Rolex, the impact of celebrity endorsements, and the significance of caring for vintage watches. The conversation also touches on the recent boom in the vintage market, particularly following the record-breaking sale of Paul Newman's Rolex. The two also delve into the intricate world of vintage Rolex watches while exploring the rich history of the brand. They discuss the impact of new releases on vintage values, cultural perceptions surrounding luxury watches, and how global events influence the market today. Ariel and David touch on the future of The Vintage Watch Company, preview David’s newest publication, “Vintage Rolex New Edition: The Largest Collection in the World”, and so much more on this week’s episode of the Superlative Podcast.

Keep up with David and Check Out His Latest Release:

- Website - https://www.vintagewatchcompany.com/

- Vintage Rolex Book - https://a.co/d/cHtk4hH

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BRAND STRATEGIES FOR SUCCESS IN HONG KONG WITH ALFRED LUNG May 05, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by watch publisher and collector of timepieces, Alfred Lung. Ariel and Alfred Lung dive into the current state of the Hong Kong watch market, exploring the factors that have led to its decline, and the cultural interest in watches among Chinese consumers. They talk about the shifting preferences towards simpler, more practical timepieces, especially with the impact of smartwatches on traditional watch collecting. Throughout their conversation, Ariel and Alfred explore the current state of the watch market, the strategies needed for success in markets like Hong Kong, and the interdependence between big brands and independent watchmakers. As they focus on the resurgence of brands like Parmigiani, they also discuss the vulnerabilities faced by smaller brands, the impact of consumer perception on brand longevity, and the challenges Tudor faces in marketing to a broader audience. The role of watch enthusiasts in providing feedback and quality control for brands is also highlighted, emphasizing the importance of understanding craftsmanship and storytelling in the luxury watch industry. Listen and join in on the conversation with Ariel and Alfred as they fully explore today’s watch market in Hong Kong, and so much more, on this week’s episode of the Superlative Podcast.

Keep up with Alfred:

- Alfred on ABTW - https://www.ablogtowatch.com/author/alfred-lung/

- Instagram - https://www.instagram.com/alfred.is.watching/

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DATA TRANSPARENCY IN THE WATCH INDUSTRY WITH HAMZA MASOOD OF WATCH CHARTS Apr 28, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Hamza Masood, the Business Development Manager at Watch Charts. Ariel and Hamza start by discussing the intricacies of the watch market, focusing on the role of WatchCharts in providing data transparency and insights for collectors. They explore the challenges of data collection, the dynamics between the secondary and gray markets, and the impact of social trends on watch collecting. Their conversation also highlights the importance of consumer education in navigating pricing strategies and market fluctuations, as well as the mission of WatchCharts to empower collectors with reliable information. Ariel and Hamza delve into the importance of data in determining watch prices and how consumer behavior influences buying decisions. The two also touch on the evolution of watch media, the expectations of consumers, and the challenges faced by media outlets in providing quality content. Ultimately, they explore the relationship between consumers and the watch industry, emphasizing the need for better education and transparency in the market, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Hamza and Watch Charts:

- Watch Charts - https://watchcharts.com/

- Instagram - https://www.instagram.com/watchcharts

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STORYTELLING IN THE WATCH MEDIA LANDSCAPE WITH SEAN LORENTZEN Apr 21, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by ABTW Team Member and Senior Editor, Sean Lorentzen. Throughout their conversation, Ariel and Sean delve into the complexities of the watch media landscape while discussing the challenges and transitions within the industry. They explore the importance of storytelling in connecting consumers with watch brands and the necessity for media outlets to adapt to the evolving business models in luxury media. Ariel and Sean highlight the significance of understanding the broader context of the watch industry beyond just new releases, emphasizing the role of media in shaping consumer perceptions and brand narratives. They explore the challenges faced by both established and emerging watch brands, the importance of public relations versus advertising, and the realities of investment in the luxury watch market. Their discussion highlights the need for long-term vision and adaptability in a competitive market, particularly in light of changing consumer expectations and economic conditions. Join in on the conversation today as Sean and Ariel explore the challenges of affordability, the marketing missteps of established brands, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Sean:

- Sean on ABTW - https://www.ablogtowatch.com/author/sean-lorentzen/

- Instagram - https://www.instagram.com/seanpaullorentzen/

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SOCIAL DYNAMICS IN WATCH COLLECTING WITH TONY TRAINA OF UNPOLISHED WATCHES Apr 14, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Tony Traina, the Founder of Unpolished Watches. Ariel and Tony dive right into the evolution of podcasting in the watch collecting community and how the watch collecting community has shifted from solo to social interactions. The two talk about the social dynamics that have emerged in the current era of collecting, the ongoing debate between vintage and modern watches, and the treasure hunt aspect of vintage collecting. The conversation also touches on the changing landscape of watch collecting and the future of content creation in the industry. Throughout their conversation, Ariel and Tony explore the changing business models of brands today, the importance of social connections among collectors, and the fragility of luxury brands. They discuss how the pandemic has shifted consumer behavior back to appreciating analog hobbies and the need for brands to create demand in a mature market. The conversation also touches on the challenges of making luxury watches accessible to new consumers with the vintage watch market becoming increasingly competitive, and how future media strategies should focus on diverse perspectives and community engagement. Join Ariel and Tony as they talk about the social dynamics in watch collecting, the future of watch media, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Tony and Unpolished Watches:

- Website - https://www.unpolishedwatches.com/

- Instagram - https://www.instagram.com/tony_traina/

Check Out This Week’s Sponsor:

Löbner Watches - https://lbnr.com/

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THE JOURNEY OF DISCOVERY IN COLLECTING WITH GEORGE BAMFORD Apr 07, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George are here today not just to talk about the complexities of watch collecting, but they are exploring the greater psychological compulsion to collect in general. Throughout their conversation they explore themes of risk aversion in the watch industry, the social dynamics within the watch community, and how collectors are usually bound by a shared compulsion to acquire. They also touch on the early influences of collecting, the importance of art and imagination in the process, and the unique friendships formed through a shared passion for watches. As Ariel and George dive into the themes of childhood collecting, and the joys of tinkering, they begin to discuss how early experiences shape passions. George shares his thoughts on the democratization of photography through accessible tools, and the relationship between photographers and their equipment. He also highlights the art of photography and its impact on society, while also providing practical advice for aspiring photographers. Join Ariel and George as they fully immerse themselves in the world of collecting on this week’s episode of the Superlative Podcast.

Keep up with George:

- Websites - https://bamfordlondon.com/

- https://www.bamfordwatchdepartment.com/

- Instagram - https://www.instagram.com/bamfordldn/

- https://www.instagram.com/bamfordwatchdepartment/

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THE COMPLEXITY OF WATCHMAKING AND MANUFACTURING WITH ZACH SMITH OF HOUR PRECISION Mar 31, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Zach Smith, the Founder of Hour Precision. Hour Precision is a manufacturer of medical components, semiconductor equipment, and horological assemblies based out of Columbus, Ohio. The conversation delves into Zach's early experiences with machinery at a young age, and the challenges he faced in establishing a watch manufacturing business in Ohio. Ariel and Zach discuss the intricacies of watch repair, the difficulties in acquiring parts from major brands, and the importance of flexibility in the manufacturing business. Zach also shares his insights into the process of moving from concept to production in watchmaking, and the balance between automation and craftsmanship while emphasizing the detailed work involved in creating high-quality components. He explores the challenges of outsourcing and collaboration in producing watch parts, while also highlighting innovative projects and partnerships that aim to push the boundaries of traditional watchmaking. Listen in on Zach and Ariel’s conversation about the manufacturing world, on this week’s episode of the Superlative Podcast.

Keep up with Zach and Hour Precision:

- Website - https://www.hourprecision.com/

- Instagram - https://www.instagram.com/zachsmiami/

Check Out This Week’s Sponsor:

Löbner Watches - https://lbnr.com/

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NAVIGATING THE WATCH MARKET WITH EDOUARD CAUMON OF WATCHFINDER Mar 24, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Edouard Caumon, the country manager at Watchfinder. Throughout their conversation, Ariel and Edouard discuss the evolution of the pre-owned watch market, the importance of trust and customer experience, and the dynamics of sourcing and pricing watches. Edouard shares insights on the company's dual approach of maintaining its own inventory while also facilitating a marketplace for third-party retailers. Ariel and Edouard also touch on generational shifts in watch-buying preferences and the complexities of international transactions. Edouard expands on Watchfinder's role in the market today, emphasizing their strategy in catering to both high-demand and low-demand watches while maintaining a focus on customer service. The discussion also touches on the importance of building trust in the U.S. market, the evolving landscape of watch marketing and brand equity, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Edouard and Watchfinder:

- Website - https://www.watchfinder.com/

- Linkedin - https://www.linkedin.com/in/edouard-caumon-2a445148/

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

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WATCH INDUSTRY REALITY CHECK WITH DAVID BREDAN OF ABTW Mar 17, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by aBlogtoWatch team member, David Bredan. Throughout this episode David and Ariel discuss the current state of the watch industry, the intersection of music and watches, and the role of AI in design. The two explore the challenges faced by the industry today, including the disconnect between brands and reality, consumer behavior, and the importance of personal connections in watch design. They also highlight the need for creativity and innovation in a market that often favors the generic over the unique and how brands often prioritize profit over creativity. As the two dive into the role of media in shaping consumer interest, they also look at the need for strong leadership within the industry with its current lack of artistic visionaries. Join in on their conversation and listen as David gives us a reality check on today’s watch industry, on this week’s episode of the Superlative Podcast.

Keep up with David:

- Instagram - https://www.instagram.com/abtw_david/

- David on ABTW - https://www.ablogtowatch.com/author/david-bredan/

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

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BUILDING A LEGACY: AN INTRODUCTION TO RZE WATCHES WITH HUIY TANG Mar 10, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Huiy Tang, co-founder of RZE Watches. Ariel and Huiy dive right in and discuss the evolution of RZE from a product-focused brand to one that emphasizes storytelling and brand identity. Huiy shares his insights on the importance of creating a legacy, engaging with first-time customers, and the challenges of balancing product quality with brand perception in today’s market. They also touch on innovative branding strategies and how the team's creative efforts focus on targeting a broader market beyond watch enthusiasts. Throughout their conversation, Huiy and Ariel discuss the landscape of the watch industry, the challenges of developing digital watches, and RZE's innovative buyback program. Huiy emphasizes how community engagement is crucial for building a loyal customer base and how brands today should focus on educating customers rather than just selling products. Join the conversation to learn all about RZE watches on this week’s episode of the Superlative Podcast.

Keep up with Huiy and RZE Watches:

- Website - https://www.rzewatches.com/

- Instagram - https://www.instagram.com/rzewatches

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

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THE JOURNEY FROM ENTHUSIAST TO BRAND FOUNDER WITH JOHN LILEY OF MARKWELL WATCHES Mar 03, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by John Liley, the Founder of Markwell Watches. Ariel and John dive right into the importance of offline connections in the watch enthusiast community, the challenges brands face in attracting new buyers, and the evolving role of consumers in the watch industry. Ariel asks about marketing strategies, especially with the impact of online shopping, and the need for brands to expand their reach beyond major cities. John shares his journey from enthusiast to brand founder and the significance of relationships in the production process. Their conversation also touches on the symbolism in watch design, particularly Masonic imagery. Ariel has John share his insights into the current watch market, the psychology behind collecting, and the importance of mentorship in guiding new collectors. Listen and join in on their discussion highlighting the evolving nature of watch culture, the need for seasoned collectors to share their knowledge with the next generation, and so much more, on this week’s episode of the Superlative Podcast.

Keep up with John and Markwell Watches:

- Website - https://www.markwellwatches.com/

- Instagram - https://www.instagram.com/markwellwatches/

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

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INDEPENDENT VOICES IN THE WATCH INDUSTRY WITH ALON BEN JOSEPH OF ACE JEWELERS Feb 24, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by Alon Ben Joseph, the Owner of Ace Jewelers. The two explore the marketing challenges faced by brands in today’s industry, and the rise of micro and independent watchmakers. Ariel and Alon also talked about the creative process behind designing watches and why storytelling is so important in the watch industry. They discuss the evolving landscape of watch media, the importance of independent voices in the industry, and the passion that drives watch collectors and enthusiasts. Alon highlights the challenges facing the industry currently, including the need for investment in education and manufacturing, while sharing his insights on the future of American watchmaking. Listen in on their engaging conversation as Ariel and Alon dive into the evolution of watch collaborations, the importance of understanding consumer demand, the impact of social media on the watch industry, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Alon and Ace Jewelers Watches:

- Website - https://www.acejewelers.com/

- Instagram - https://www.instagram.com/acejewelers

- https://www.instagram.com/alonbenjoseph/

Check Out This Week’s Sponsor:

Bezel - https://shop.getbezel.com/

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WATCH ANGELS AND FREDERIQUE CONSTANT WORLDTIMER COLLABORATION WITH GUIDO BENEDINI AND NIELS EGGERDING Feb 17, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Guido Benedini of Watch Angels and Niels Eggerding of Frederique Constant. Guido and Niels are on the show to talk about the new Worldtimer collaboration watch and to showcase how the Worldtimer has been reimagined with a fresh, future-oriented design identity crafted exclusively for the collector community. They discuss the unique approach of Watch Angels involving watch enthusiasts in the design process, the importance of consumer feedback, and the challenges of balancing market demands with design integrity. The conversation also highlights the significance of the Worldtimer’s FC-718 movement and its position in the luxury watch market. Niels and Guido delve into the collaborative process of creating a unique timepiece, the importance of understanding market demand, and the strategic considerations behind pricing in the luxury watch industry. Listen in on their conversation with Ariel as they talk all about collaboration dynamics in watchmaking, understanding market demand, consumer feedback, and so much more on this week’s episode of the Superlative Podcast.

Watch Angels & Frederique Constant Worldtimer Manufacture Watch: https://watchangels.ch/en/watches/frederique-constant-wa-x-fc-world-timer/

Frederique Constant - https://frederiqueconstant.com/

Watch Angels - https://www.watchangels.ch/

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MATTHEW ZINSKI’S DESIGN EVOLUTION FROM ARCHITECTURE TO TYPSIM WATCHES. Feb 10, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Matthew Zinski, the Founder of Typsim watches. Matthew shares his journey from architect to watch designer while emphasizing the emotional and technical challenges of creating timepieces. The conversation delves into the significance of watches as cultural artifacts, the importance of understanding watchmaking, and the persistence required to innovate in a traditional industry. Ariel has Matthew recount his experiences with chronometer certification and the role of observatories in modern timekeeping, highlighting the complexities of testing accuracy in watchmaking. The two discuss the intricacies of watch testing, the revival of American watchmaking, and Matt’s innovative approach to creating dual-time watches. He also shares insights on collaborating with micro mechanics, navigating intellectual property, and the challenges of American manufacturing. Listen and join in on the conversation as Matthew dives into his design philosophy and aspirations for Typsim watches on this week’s episode of the Superlative Podcast.

Keep up with Matthew and Typsim Watches :

- Website - https://www.typsim.com/

- Instagram - https://www.instagram.com/typsimwatches/

- https://www.instagram.com/matthewzinski

Check Out This Week’s Sponsor:

Raymond Weil - https://www.raymond-weil.com

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THE INNOVATIVE AND RISK-TAKING HISTORY OF GREUBEL FORSEY WITH MICHAEL CLERIZO Feb 03, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Michael Clerizo. Michael is a London-based American journalist who is noted for his in-depth analysis of bespoke luxury products for Financial Times, Wall Street Journal, and other major publications. He recently authored a new book titled “Greubel Forsey: The Art of Invention”, which releases on Amazon on February 28th. Throughout their engaging conversation, Ariel Adams and Michael Clerizo explore the unique perspective of independent watchmakers, the story behind the luxury brand Greubel Forsey, and how Gruebel Forsey's journey truly reflects innovation and risk-taking in watchmaking. They discuss the changing perceptions of mechanical watches in today's pop culture and the relevance of traditional craftsmanship in a modern context. Ariel and Michael delve into the enduring appeal and craftsmanship of watches, particularly focusing on the unique approach of Greubel Forsey. They also chat about how the watch hobby demonstrates remarkable resilience over time, the human connection in craftsmanship, and the innovative use of nanotechnology in watchmaking. Join in on the conversation with Ariel and Michael on this week’s episode of the Superlative Podcast.

- Pre-Order Michael’s Latest Book on Amazon - https://a.co/d/aJDEA5I

Check Out This Week’s Sponsor:

Jack Mason - https://jackmasonbrand.com/

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Brutalism and Vintage Aesthetics in Watch Design with Joshua Blank and Emily Rosenberg of Papar Watch Company Jan 27, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Joshua Blank and Emily Rosenberg, founders of Papar Watch Company. The conversation delves into the iterative design process, the challenges of manufacturing partnerships, investment decisions, and the dynamics of running a small family business. They discuss their unique journey into the watch industry, the design and features of their first watch, the Anillo Sector Dial GMT, and the emotional experience of launching a new product. Josh and Emily also share their concerns and outlook for the future as they navigate the complexities of the watch industry. They explore the balance between maintaining quality and innovating in a fast-paced industry and how their personal experiences and family dynamics influence their designs. They also delve into the aesthetics of brutalism and vintage styles, the tension between familiarity and originality in product creation, and the evolving meaning of 'vintage' in the watch industry. As founders, Josh and Emily emphasize the significance of storytelling in watch design while aiming to create emotional connections with their customers through their designs.

Keep up with Emily, Josh, and Papar Watch Company:

- Website - https://www.paparwatchco.com/

- Instagram - https://www.instagram.com/paparwatches/

Check Out This Week’s Sponsors:

Raymond Weil - https://www.raymond-weil.com

Marathon Watches - https://www.marathonwatch.com/

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George Bamford On Missed Opportunities, Elitism, & Collector Psychology. Jan 20, 2025

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George dive right into the evolving trends in the watch industry, particularly the colorful watch trend and its implications for retailers and consumers. They explore the psychology behind watch choices, the recent controversial launch by Patek Philippe, and the elitism of luxury brands. The conversation also delves into how brands can assert their personalities in a competitive market and the importance of authenticity in marketing strategies. Ariel and George also discuss the importance of brand ambassadors, the impact of generative AI on design, and the evolution of creativity in the watch industry. They explore the missed opportunities for Rolex in its Formula sponsorship, the influence of political sentiment on luxury markets, and the value of rediscovering affordable watches. George also shares exciting developments for the Bamford Watch Department while emphasizing the need for inventiveness in a changing market. He also shared some exciting news about Bamford London and how his brand is staying ahead of the curve. Join in on the conversation on this week’s episode of the Superlative Podcast.

Keep up with George:

- Websites - https://bamfordlondon.com/

- https://www.bamfordwatchdepartment.com/

- Instagram - https://www.instagram.com/bamfordldn/

- https://www.instagram.com/bamfordwatchdepartment/

Check Out This Week’s Sponsor:

Jack Mason Watches - https://jackmasonbrand.com/

Watches for all enthusiasts. Premium men's watches — real watches made by real people for real adventures.

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EXPLORING THE OAK COLLECTION: LIFE LESSONS FROM WATCH COLLECTING WITH PATRICK GETREIDE Jan 13, 2025

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by the creator of the OAK Collection, Patrick Getreide. They begin by diving into Patrick's unique approach to watch collecting, the emotional connections to timepieces, and the evolution of the hobby from solitary to social. Patrick shares insights on the importance of displaying collections and the need for more watch museums that celebrate timepieces. Throughout this engaging conversation, Ariel Adams and Patrick Getreide delve into the world of luxury watches, exploring themes such as the challenges of smartwatches, the significance of Patek Philippe, and the intricacies of watch collecting. Patrick talks about authenticity, investment strategies, and his emotional experiences with auctions, while also discussing the legacy of Henry Graves and the importance of precision in watchmaking. The discussion culminates in reflections on life lessons learned through the pursuit of collecting and the value of helping others.

- Website - https://www.oakcollection.watch/

- Instagram - https://www.instagram.com/the.oak.collection/

Check Out This Week’s Sponsors:

Bezel - https://shop.getbezel.com/

Raymond Weil - https://www.raymond-weil.com/

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CREATING VALUE BEYOND THE PRODUCT WITH PETER CHO OF JACK MASON WATCHES Jan 06, 2025

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Peter Cho, the Co-founder of Jack Mason Watches. They dive right into Jack Mason’s collaboration with Dr. Pepper and how that came to fruition, as well as the design process and community reaction to the collaboration. Ariel and Peter also cover the launch of the Canton collection, the differences between Swiss-made and American assembly, and the impact of politics on the watch industry. Throughout this conversation, Peter discusses the challenges of price increases in the watch industry while emphasizing the need for transparency with the importance of creating value beyond just the product. He also highlights the significance of community-building through events like the Intersect show, which fosters direct interaction between brands and consumers. Peter also addresses the complexities of consumer feedback, advocating for a balanced approach that combines listening to customers with maintaining a clear brand vision, and so much more on this week’s episode of the Superlative Podcast.

- Website - https://jackmasonbrand.com/

- Instagram - https://www.instagram.com/jackmasonbrand/

- YouTube - https://www.youtube.com/@JackMasonbrand

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THE ESSENCE OF LUXURY AND INDIVIDUALITY WITH ROBERT TRAN OF UNDONE WATCHES Dec 30, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Robert Tran, the Co-Founder of UNDONE Watches. Ariel and Robert dive into the conversation discussing the unique watch culture in Hong Kong, the evolution of watch manufacturing, and the innovative approach Undone takes towards customization and e-commerce. Robert shares his insights into the challenges of consumer behavior in customization and the importance of personality in watch design. Throughout the episode, Robert and Ariel talk about the essence of luxury watches while emphasizing the importance of beauty, craftsmanship, and individuality. Robert highlights the role of collaboration and community in watchmaking, particularly in the context of customization and cultural inspirations, especially from Japan. He also shares insights on navigating partnerships with both large intellectual properties and smaller artists, the balance between limited editions and continuous production, and the need for brands to adapt to changing market dynamics. Listen in on Robert and Ariel’s conversation on this week’s episode of the Superlative Podcast.

- Website - https://undone.com/

- Instagram - https://www.instagram.com/undonewatches

- YouTube - www.youtube.com/@UndoneWatches

Check Out This Week’s Sponsor:

Jack Mason Watches - https://jackmasonbrand.com/

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THE EXPANSION OF THE INDIAN WATCH MARKET FEATURING MITRAJIT BHATTACHARYA Dec 23, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Mitrajit Bhattacharya as they dive into the luxury watch industry in India, focusing on the country’s unique position within it. They discuss the historical context of luxury watches in India dating back to British colonialism, and how cultural appreciation for luxury in India differs significantly from China. Ariel has Mitrajit expand on the current pre-owned watch market in India being in its infancy and how it shows promise for exponential growth. Mitrajit shares his insights on consumer behavior, the competitive landscape, and the evolving dynamics of watch collecting in India. Throughout this conversation, Ariel and Mitrajit discuss the impact of political stability on consumer confidence, and the interplay between luxury goods and global politics. They highlight the challenges of pricing in the luxury sector and the dynamics of media coverage in the watch industry, emphasizing the need for a balance between big and small brands. Join in and listen now to hear Ariel and Mitrajit fully explore the Indian watch market and its exciting growth on this week’s episode of the Superlative Podcast.

- Instagram - https://www.instagram.com/mitrajitb/

- Check out Mitrajit’s work - https://luxe.outlookindia.com/author/mitrajit-bhattacharya

Check Out This Week’s Sponsors:

Raymond Weil - https://www.raymond-weil.com

Marathon Watches - https://www.marathonwatch.com/

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CRAFTSMANSHIP: THE HEART OF DOXA WATCHES WITH JAN EDOCS Dec 16, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jan Edocs, the CEO of Doxa Watches. Jan and Ariel jump right into the rich history of Doxa and its significant history and legacy in the diving watch arena. Jan shares insights on the importance of functionality, and why craftsmanship and controlled distribution are key to maintaining brand integrity in today's market. He also emphasizes the need for brands to understand retailer dynamics and the significance of cultural sensitivity in marketing. As they discuss luxury dive watches needing a balance of functionality and aesthetics, Jan explains why innovation should not compromise brand identity, and why the watches also must fulfill their functional duty first and foremost. He also highlights Doxa's commitment to its brand DNA, balancing innovation with tradition, and the unique aspects of their watch designs. Listen to Jan and Ariel fully submerse themselves in the dive watch world on this week’s episode of the Superlative Podcast.

- Doxa Watches - https://doxawatches.com/

Check Out This Week’s Sponsor:

Raymond Weil - https://www.raymond-weil.com

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- Website - https://www.ablogtowatch.com/

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THE JOURNEY OF A WATCH COLLECTOR FEATURING AUTHOR MITCH KATZ Dec 09, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by author and watch collector Mitch Katz. The two dive right into Mitch’s journey into watch collecting, the stories behind his collection, and the emotional connections that come with it. As Mitch shares his insights on the personal nature of his collecting he also expands on the emotional connection to watches often stemming from the stories behind their acquisition. While responding to Ariel’s intrigue into how he began writing about his collectors journey in his book “Time on My Hands: A Collector's Journey in the World of Watches”, Mitch shares why documenting a watch collection is crucial for future generations and how a personal narrative enhances the value of a collection. Mitch talks about the transition to fiction writing incorporating his passion for watches, and how the emotional connection to watches can be truly shared through storytelling. Listen in on Mitch and Ariel’s conversation on this week’s episode of the Superlative Podcast.

- Mitch’s Book “Time on My Hands” on Amazon - https://a.co/d/gK1W5HA

Check Out This Week’s Sponsors:

Bezel - https://shop.getbezel.com/collections/112

Up to 20% off select listings through December 16th. Be on the lookout for new inventory throughout the sale!

- https://shop.getbezel.com/

Marathon Watch - https://www.marathonwatch.com/

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- Website - https://www.ablogtowatch.com/

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FROM DEEP IN THE SWISS WATCH INDUSTRY TO FOUNDING A WATCH BRAND IN AUSTRALIA WITH CHRISTOPHE HOPPE OF BAUSELE. Dec 02, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Christophe Hoppe, the Founder of Bausele watches based out of Australia. They discuss Christophe's journey from working in the Swiss watch industry to establishing his own brand in Australia while seeking a new life and opportunity. The conversation explores the cultural influences on watch design, the evolution of the Australian watch market, and the significance of their military collaborations. Christophe shares insights into the art of watch hands, as that was a large part of his career before Bausele, and how navigating supplier relationships is a complex but essential part of the business. They also dive into how design philosophy must balance originality with consumer familiarity and why consumer price sensitivity plays a significant role in watch purchasing decisions. Join in on the conversation with Ariel and Christophe on this week’s episode of the Superlative Podcast brought to you by aBlogtoWatch.

- Website - https://www.bausele.com/

- Instagram - https://www.instagram.com/bausele/

Check Out This Week’s Sponsors:

Bezel - https://shop.getbezel.com/collections/112

Use code "HOLIDAY500" for $500 off your first qualifying purchase with a minimum purchase requirement of $7,500. (Code is only valid through 12/2). Up to 20% off select listings through December 16th. Be on the lookout for new inventory throughout the sale!

- https://shop.getbezel.com/

Marathon Watch - https://www.marathonwatch.com/

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WATCHES TO MAKE YOU SMILE WITH VJ GERONIMO OF ORIS Nov 25, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by VJ Geronimo, the CEO of The Americas at Oris. They discuss how watch media, especially podcasts, have been a way for those in the industry to stay updated with what is going on in other segments of the industry as well as their colleagues and other brands. Ariel and VJ dive into the importance of community engagement in the watch industry and how focusing on building community relationships enhances brand loyalty with their customers. Geronimo shares his insights on American consumer behavior, the emotional connection to watches, and the historic personality of Oris as a brand. Ariel asks VJ to explore the balance between luxury and Oris’s rich history of providing value for money, and the trend of vintage design continuing to influence the market today. Additionally, they touch on the importance of e-commerce in the modern market while still supporting retail partners, and Oris's commitment to social responsibility and sustainability. Listen in on this engaging conversation between Ariel Adams and VJ Geronimo on this week’s episode of the Superlative Podcast.

- Website - https://www.oris.ch/

- Instagram - https://www.instagram.com/vj.geronimo/

Check Out This Week’s Sponsor: Marathon Watch

- https://www.marathonwatch.com/

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IMAGINARY VINTAGE: THE CONCEPT BEHIND ALBISHORN WATCHES WITH SÉBASTIEN CHAULMONTET Nov 18, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by Dr. Sébastien Chaulmontet, the owner of Albishorn Watches and prominent figure in the watchmaking industry. Ariel and Sébastien jump right into the emotional connections designers have with their creations and the challenges of originality in a market filled with re-editions. As the conversation delves into the balance between aesthetics and functionality, as well as the nostalgia of mechanical watches, Sébastien expands on the innovative approach behind his new brand, Albishorn. The two talk about why Sébastien enjoys the freedom of independent watchmaking and how designing beautiful watches can be more complex than creating complicated ones in a market that seems to often prioritizes re-editions over originality.

Listen and join in on the conversation as Sébastien shares his insights on market positioning, the collaborative efforts that have shaped his journey in horology, and so much more on this week’s episode of the Superlative Podcast.

- Website - https://albishorn-watches.ch/

- Instagram - https://www.instagram.com/albishorn_watches

Check Out This Week’s Sponsor: Marathon Watch

- https://www.marathonwatch.com/

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THE FUTURE OF WATCH TRANSACTIONS WITH THE FOUNDERS OF CHRONO HUNTER Nov 11, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Sam Rayner and Max Nordigian, founders of Chrono Hunter, a platform designed to help individuals buy and sell luxury watches. Ariel has Sam and Max start the show by diving into the history and purpose of Chrono Hunter while discussing the unique value proposition of their service, which connects buyers and sellers while ensuring fair transactions and preventing fraud. They expand on how the platform addresses the “last mile” problem in the watch market, and why speed and fairness in transactions are crucial for customer satisfaction. The conversation delves into market dynamics, consumer behavior, and the importance of a strong retailer network, especially in a watch market that has seen significant changes post-COVID. The trio talk about how they see transparency and communication as essential components in the watch industry today and why the future of retail may involve more collaboration with brands than we have seen in the years past. Join in on the conversation and see how Max and Sam aim to create a more stable watch market with their platform Chrono Hunter, on this week’s episode of the Superlative Podcast.

- Website - https://chronohunter.com/

- Instagram - https://www.instagram.com/chronohunter/

Check Out This Week’s Sponsor: Marathon Watch

- https://www.marathonwatch.com/

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- Website - https://www.ablogtowatch.com/

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EXPLORING AESTHETICS IN THE WATCH INDUSTRY WITH MO COPPOLETTA Nov 04, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by designer, Mo Coppoletta. Throughout the conversation Ariel and Mo discuss the intricate relationship between aesthetics and functionality in modern watch design. Mo emphasizes the importance of personal experience and cultural influences in shaping a designer’s unique vision.

The conversation explores the evolving landscape of branding in the digital age and how branding should encompass more than just logos as it includes the entire experience. Ariel dives into the parallels with the tattoo industry and how maybe the artistry in tattoos can inspire new directions in watch strap design. Mo also shares his insights on the importance of emotional connection in design and why brands need to begin to engage with their customers on a personal level. Listen in on the conversation as Ariel and Mo fully immerse themselves into the world of design and aesthetics in the modern watch industry on this week’s episode of the Superlative podcast.

- Websites - https://www.coppolettadesigns.com/

- https://gagalaboratorio.com/

- Instagram - https://www.instagram.com/mo_coppoletta

Check Out This Week’s Sponsor: Bezel

- https://shop.getbezel.com/

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- Website - https://www.ablogtowatch.com/

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BALANCING INNOVATION AND TRADITION AT SHINOLA WITH GREG VERRAS Oct 28, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Greg Verras, the Design Director at Shinola. The show starts with the two discussing Greg’s journey to Shinola, which involved his time at Fossil as an Associate Watch Designer for Diesel, and how he has emphasized the importance of passion in design at Shinola for almost 12 years now. Ariel and Greg talk about the sometimes unknown complexities of watch design and the importance of understanding the customer’s expectations when it comes to crafting new and innovative designs fit for an ever changing market. Greg shares his insights on balancing innovation with tradition while highlighting the impact of Detroit's legacy on design, and the role of American design in Shinola's identity. They discuss the evolution of the role of manufacturing in Detroit and how they are navigating their business decisions in their design blueprint while trying to showcase the American design aesthetic to the global market. Greg dives into Shinola's focus on watches remaining strong, despite exploring other product categories and how the future of watch design at Shinola will continue to evolve with a focus on quality and innovation. Join in on the conversation as Ariel and Greg talk about tradition, American design, and where Greg sees Shinola headed on this week’s episode of the Superlative Podcast.

- Websites - https://www.shinola.com/

- Instagram - https://www.instagram.com/shinola/

Check Out This Week’s Sponsor: Marathon Watch

- https://www.marathonwatch.com/

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- Website - https://www.ablogtowatch.com/

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THE HISTORICAL SIGNIFICANCE AND RESURGENCE OF FAVRE LEUBA WITH PATRIK HOFFMANN Oct 21, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Patrik Hoffmann, the Chairman and CEO of Favre Leuba. Ariel starts by asking Patrik to dive into his journey in the watch industry such as his previous role as the Former CEO of Ulysse Nardin, and what lessons he learned from that time in his career. The two talk about the relaunch of Favre Leuba representing an exciting opportunity for innovation and growth, and the challenges of relaunching such a historically significant brand. Patrik emphasizes the need for a commercial strategy that balances uniqueness with market demands, and how fair pricing is vital for maintaining consumer trust and brand integrity. Join in on the conversation with Ariel Adams and Patrik Hoffmann as they discuss the future of Favre Leuba, the current watch market facing challenges related to pricing and consumer expectations, and so much more on this week’s episode of the Superlative Podcast.

- Websites - https://www.favreleuba.com/

- Instagram - https://www.instagram.com/favreleuba/

Check Out This Week’s Sponsor: Marathon Watch

- https://www.marathonwatch.com/

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THE ART OF WATCH REPAIR AND RESTORATION WITH DR. GREG PETRONZI OF TRUE PATINA Oct 14, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Dr. Greg Petronzi, the Founder of True Patina. Ariel and Greg begin the show by diving into the obsession with watches and the connection between watches and other hobbies. Dr. Petronzi, who holds a Ph.D. in Counseling Psychology, explores the idea of watches as tools that give men a sense of power and the intersection of the artistic and mechanistic aspect of watches themselves. The two discuss the appeal of vintage watches especially and the multiple “dimensions” of time that they seem to represent to their enthusiasts. While they touch on the importance of servicing and maintaining these watches, they begin to look at the emotional desire to keep older things alive and how that factors into the love for vintage timepieces. Ariel asks Greg about the challenges of repairing watches and his unique approach to watch repair and restoration. Dr. Petronzi shares with us his unique approach to watch repair and restoration while emphasizing the importance of combining technical expertise with artistic skill in order to restore these watches to their original condition. Greg also touches on his experience in creating True Dome, a company that manufactures high-quality watch crystals. He also discusses the challenges of being an independent watchmaker and the need for more educational opportunities in the field. Listen in as Ariel and Greg fully immerse their conversation into the artful world of watch repair and restoration on this week’s episode of the Superlative Podcast.

- Websites - https://www.truepatina.com/

- https://truedome.com/

- Instagram - https://www.instagram.com/true_patina/

Check Out This Week’s Sponsor: Bezel

- https://shop.getbezel.com/

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- Website - https://www.ablogtowatch.com/

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UNDERSTANDING THE INDIAN LUXURY MARKET WITH SHILPA DHAMIJA Oct 07, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Shilpa Dhamija, the Founder of Luxury Volt and an Indian luxury market expert. To start the show Ariel and Shilpa dive into the potential for India to become a major destination in the luxury watch world market and the growing development of the watch industry in the country. Shilpa talks about the importance of understanding the local culture and consumer base for brands looking to improve their market standing in India, and what challenges and opportunities lie there when dealing with the need for inclusivity and the preference for value-consciousness.

Ariel and Shilpa highlight the rich history of luxury in India and the potential for Swiss watch brands to make their mark within the Indian market. The two emphasize the need for luxury brands to listen to their local partners and adapt their strategies to cater to the growing middle class within the country. Shilpa also brings up the significance of pricing, availability, and customer experience in building brand loyalty while prioritizing humility and respect in their interactions with Indian consumers. Join in on this week’s conversation to learn more about the ever growing Indian luxury market with Shilpa Dhamija on this week’s episode of the Superlative Podcast.

- Website - https://luxuryvolt.com/

- Instagram - https://www.instagram.com/LuxuryVolt/

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- https://shop.getbezel.com/

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THE EVOLUTION OF WATCH BLOGGING AND ALGORITHM CHASING FEATURING KARAR AIMER OF IFL WATCHES Sep 30, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Karar Aimer, the Founder of IFL Watches. To start the show Ariel and Karar discuss the evolution of blogging and the role of bloggers in sharing knowledge and advocating for the watch industry. Karar talks about the current challenges of creating content that both satisfies the audience and the always changing algorithm on todays’ social media platforms. He emphasizes the importance of creativity and variety in content creation while highlighting the opportunities for watch content creators in the industry. Ariel Adams and Karar Amar also chat about the downsides of algorithm chasing in the watch industry and the difficulties of sharing watch genuine enthusiasm on social media. They explore the limitations of Instagram as a discovery engine for new watch brands and models while Karar balances his social media content as a promotional tool. Karary shares his experience in creating and selling customized watches and accessories, and the two also discuss the importance of marketing and design in their respective business models. Join in on this week’s conversation with Karar Aimer and Ariel Adams on this episode of the Superlative Podcast.

- IFL Watches Website - https://iflwatches.com/

- Karar on Instagram - https://www.instagram.com/karar__aimer/

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A MICRO BRAND WITH QUALITY AND DESIRABILITY FEATURING RYAN TORRES AND REAGAN COOK OF VAER WATCHES Sep 23, 2024

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ryan Torres and Reagan Cook, co-founders of Vaer Watches. To start the show, Ariel has Ryan and Reagan open up about their experiences as exhibitors at watch shows and the challenges and opportunities they have faced so far in the watch industry. They discuss the importance of attending watch shows for networking and building relationships with other brands and customers, and they also chat about the competitiveness and the high quality of microbrands at these shows. The conversation shifts to the topic of bringing watch manufacturing back to the United States and the emotional connection consumers have with American-made products. They also touch on the pricing and profitability of microbrands and the role of desirability in luxury branding. Ryan and Reagan expand on Vaer Watches' focus on treating watches as tools and aim to appeal to a wide range of customers, from enthusiasts to professionals in various fields. Ariel has them dive into why they aspire to create watches that can be passed down through generations, and how the company has found success in offering watches under $500. Ryan and Reagan also talk about how their design philosophy centers around creating watches with classical proportions and timeless aesthetics while prioritizing customer feedback in their product development. Listen in on the conversation as Ariel talks with Ryan and Reagan about their experience running a microbrand that delivers high-quality and desirable watches, and much more, on this week’s episode of the Superlative Podcast.

- Vaer Watches Website - https://www.vaerwatches.com/

- Vaer on Instagram - https://www.instagram.com/vaeradventure/

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The Inspiration Behind The Helicon Watch Company with Jonathan Bordell Sep 16, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jonathan Bordell, the Co-Founder of The Helicon Watch Company. To start the show Ariel has Jonathan discuss his experience in the watch industry and the initial challenges he faced as a brand and company. He shares his insights on the resistance to change within the industry and the difficulties of selling watches online. Jonathan also talks about the importance of storytelling and the need for a reason behind introducing novel watch designs. He emphasizes the value of local knowledge and the role of retailers in guiding customers towards making their purchasing decisions. Ariel and Jonathan dive into the popularity of tool watches and the shift towards smaller watch sizes in the recent years. Jonathan Bordell discusses the inspiration behind Helicon Watches and what he sees as the future of watchmaking going forward. He shares the story of how a vintage-inspired watch prototype led to the creation of Helicon Watches. The two discuss the trend of vintage-style sport watches and the potential end of this trend that could happen in the near future. They also explore the true fragility of the watch manufacturing industry and the need for diversification within sourcing and pricing. Ariel and Jonathan also touch on the possibilities of new technologies and materials in watchmaking and the importance of collaborations. As the conversation comes to a close they chat about the value of watches and the importance of passing them on to future generations. Join in on the conversation with Ariel Adams and Jonathan Bordell on this week’s episode of the Superlative Podcast!

- Company Website - https://heliconwatches.com/

- LinkedIn - https://www.linkedin.com/in/jonathan-bordell-a54a0a10/

Check out this week’s sponsor - Bezel:

Bezel: https://shop.getbezel.com/

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The Importance of Engaging Content in the Retail Industry with Mark Bernardo of Teddy Baldassarre. Sep 09, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Mark Bernardo, the Director of Editorial Content at Teddy Baldassarre. Ariel has Mark discuss his experience in the watch industry from his time as the Senior Editor of WatchTime Magazine to where he is today at Teddy Baldassarre. He highlights the passion and camaraderie within the watch industry, as well as the magnetic appeal of watches. Their conversation explores the reasons why people are drawn to the watch space as he highlights the passion and camaraderie within the watch industry. They also discuss the lack of recognition of watches as just a hobby and the potential for watches to connect with other professions besides just divers, pilots, drivers, such as writers and artists. They dive further into Mark's transition from watch media to working in retail, and the differences in creating online content for both. Ariel and Mark talk about the general transformation of the watch retail industry, the value of firsthand experience in watch journalism, and the role of independent coverage in influencing buying decisions for consumers. Join in on the conversation as Ariel and Mark talk about the retail industry, watch content, and much more on this week’s episode of the Superlative Podcast.

- Website - https://teddybaldassarre.com/

- Mark on LinkedIn - https://www.linkedin.com/in/mark-bernardo-815458a/

Check out this week’s sponsor - Bezel:

Bezel: https://shop.getbezel.com/

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BUILDING A STRONG COMMUNITY AS A MICRO-BRAND WITH ALAN TSAO OF TSAO BALTIMORE Sep 02, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Alan Tsao, the Founder of Tsao Baltimore. To start the show Alan shares with us how and why he started his own watch brand after his wife suggested he stop buying so many watches and to just start his own company. He talks about how he focuses on creating unique and different designs, and how the company was able to use pre-launch marketing to generate interest before launching on Kickstarter. Alan emphasizes the importance of balancing familiarity and originality in design, and discusses the process of designing a watch and the factors that determine its cost. Ariel asks about the challenges and opportunities of crowdfunding on Kickstarter, and why it was such a successful platform for his brand. They discuss the evolution of the watch industry, the role of Kickstarter in the rise of enthusiast-run brands, and the importance of building a strong community. Ariel has Alan dive into their connection between the brand and the city of Baltimore while also touching on the difficulties of meeting customer demands, surprise hits in the watch industry, and the future of micro-brands. Join in on their conversation on this week’s episode of the Superlative Podcast with Ariel Adams and Alan Tsao.

- Website - https://tsaobaltimore.com/

- Instagram - https://www.instagram.com/tsaobaltimore

Check out this week’s sponsor - Marathon Watch:

Marathon: https://www.marathonwatch.com/

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THE POWER OF ENGAGING THE WATCH COMMUNITY WITH PERRI DASH OF THE WRIST CHECK PODCAST Aug 26, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Perri Dash, the Co-Founder of the Wrist Check Podcast. Ariel and Perri explore the success and popularity of watch podcasts, despite the non-visual nature of the medium in a sometimes non-visual space. They discuss the passion and connection that drives watch podcasts, as well as the role of community in the growth of these shows. The two also delve into the challenges of monetizing content creation in the watch industry, including the reluctance of brands to invest in marketing and the difficulty of creating sustainable business models. Ariel and Perri highlight the importance of collaboration among content creators and the need to adapt innovative approaches, such as the music industry's model, to build sustainable businesses. As they touch on the power of community and the shift towards community-driven purchases in the watch industry, they dive into the need for brands to invest in marketing and creating experiences that connect with consumers. They also emphasize the importance of building relationships with collectors and engaging the watch community. Join in on this week’s conversation on this episode of the Superlative Podcast with Perri Dash and Ariel Adams.

- Wrist Check Podcast Website - https://www.wristcheckpod.com/

Check out this week’s sponsor - Bezel:

Bezel: https://shop.getbezel.com/

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- Website - https://www.ablogtowatch.com/

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Authenticity in Watch Content with Ben Cook of Ben’s Watches Aug 19, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Cook, content creator and founder of Ben’s Watches. To start the show Ariel dive right into the challenges that appear when trying to create engaging content that is authentic and true to themselves. They also touch on the role of content creators in the watch industry and the importance of brands partnering with genuine creators to reach consumers. They also discuss the misconception of watches as investments and the phases that young watch enthusiasts often go through in their journey, which Ben shares his personal experience with. Ben shares his journey in the watch industry and the challenges of making a living as a content creator. He talks about the importance of sponsorship and support from brands to sustain content creation on platforms like YouTube and Instagram, and how Bezel was able to give him one of his first opportunities in the industry. Ariel has Ben give his insights on the differences between Instagram and TikTok for watch content, the role of social media in watch discovery, and the importance of community engagement. Listen in on this week’s conversation with Ben Cook of Ben’s Watches to hear all of the insights on watch content and so much more!

- Website - https://www.bens-watches.com/

- Instagram - https://www.instagram.com/benswatches

- TikTok - https://www.tiktok.com/@bens_watches

Check out this week’s sponsor - Marathon Watch:

Marathon: https://www.marathonwatch.com/

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The Missed Opportunity in the Watch Industry to Tell More Stories with Jason Heaton Aug 12, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jason Heaton, an author, podcaster, and timepiece enthusiast who reviews dive watches and much more. To start the show Ariel and Jason talk about how the culture of watchmaking is just as much of an interest to them as the products themselves, and how Jason was able to turn his hobbies into the career he has now. He talks about how his interest in diving was born from owning an Omega Planet Ocean, and how that led to his focus on writing and reviewing dive watches specifically. They also touch on their career trajectories and the challenges of being content producers in the digital age. The two touch on how brands interact with the people making watch content today, and the role of content creators in enhancing a brand's universe and the need for consistency while finding one's unique contribution. The discussion slightly shifts to the process of writing novels, as Jason has authored two novels, and the importance of breaking down the work into manageable chunks. The idea of adding watches in novels as set dressing is discussed, as well as the missed opportunity in the watch industry to tell more stories. As the conversation starts to come to an end, Jason and Ariel discuss the reluctance of watch brands to share negative or failed aspects of their history, they offer advice on choosing the right watch, and the role of watch enthusiasts in helping others make informed decisions.

To stay connected with Jason:

- Website - https://jasonheatonauthor.com/

- Instagram - https://www.instagram.com/jasonheaton

- Podcast - https://thegreynato.com/

Check out this week’s sponsors:

Marathon: https://www.marathonwatch.com/

Zodiac: https://www.zodiacwatches.com/

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Creating an Appetite for Watchmaking with Matthieu Haverlan of Ulysse Nardin Aug 05, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Matthieu Haverlan, the Managing Director at Ulysse Nardin. Ariel starts the show by having Matthieu talk about his rising path through Ulysse Nardin from being a Chief Commercial Officer to being the Managing Director of the brand. They dive into the ownership change of Ulysse Nardin from the french luxury group Kering to its current owner, Sowind Group SA, which was awarded by Deloitte as one of Switzerland's Best Managed Companies of 2024. As they move on to talk about the brand and their watches, Ariel asks Matthieu about his preferred primary way that he wishes to see Ulysse Nardin use to sell their product, and how formative experiences in certain places, like Paris, can influence someone into becoming a watch lover. While addressing how they can appeal to younger generations of enthusiasts with a good price point, Ariel asks about their range of pricing and how that enables them to compete with entry level brands as well as higher costing luxury brands. Join in on the conversation with Matthieu Haverlan, the man at the helm of Ulysse Nardin, on this week’s episode of the Superlative Podcast!

To stay connected with Matthieu and Ulysse Nardin:

- Website - https://www.ulysse-nardin.com/

- Instagram - https://www.instagram.com/ulyssenardinofficial/

- LinkedIn - https://www.linkedin.com/in/matthieuhaverlan/

Check out this week’s sponsor: Bezel

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A Look at the Career of a Personal Curator With Kelly Yoch Jul 29, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Kelly Yoch, a personal curator at Collectability.com. To start the show Ariel asks about Kelly’s first job in watches at Hamilton Jewelers, and how European and non-American luxury brands sometimes have a certain mindset and attitude towards American luxury dealers. Kelly dives into her relationship with Patek Philippe and how she was able to become so educated and experienced with the brand. Ariel asks about Patek’s huge spike in popularity, and how she has been able to build a career for herself within a mostly male dominated industry. The two talk about Kelly’s journey to being a personal curator and much more on this week’s episode of the Superlative Podcast!

To stay connected with Kelly:

- Website - https://collectability.com/

- LinkedIn - https://www.linkedin.com/in/kelly-yoch-85b68210/

Check out this week’s sponsor: Long Island Watch

https://longislandwatch.com/

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- Website - https://www.ablogtowatch.com/

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The Transformation of Modern Watch Journalism With Roberta Naas Jul 22, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the incredibly accomplished journalist, Roberta Naas. To start the show Ariel has Roberta dive into her initial journey into journalism and how she found herself writing about the watch industry. The two talk about how journalism today differs from the time that Roberta started her career. A time where it was a path taken through going to college and securing a noble and esteemed position within a publication, and how it has changed with the modern landscape of social media and influencers “reporting” on the industry. Ariel has Roberta travel back to the 80’s and 90’s to talk about where consumers typically gathered their information about watches and how much more advertising companies were doing during that time. Ariel and Roberta jump back into the last few decades of watch journalism, memories of Baselworld, and how brands can utilize modern journalism and advertising today. Join in on the conversation with Ariel and Roberta as they chat about the world of watch journalism and much more, on this week’s episode of Superlative!

To stay connected with Roberta:

- Website - https://www.atimelyperspective.com/

- Instagram - https://www.instagram.com/atimelyperspective/

Check out this week’s sponsor: Marathon Watch Company

https://www.marathonwatch.com/

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A PEEK INTO THE MODERN MICROBRAND, ASTOR AND BANKS, WITH ANDREW PEREZ Jul 15, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Andrew Perez, the Founder of Astor and Banks. To start the show Ariel and Andrew talk about the different classifications that are given to watch brands, and why Andrew feels like “microbrand” is fitting for Astor and Banks. Ariel asks about Andrew’s initial inspirations for starting the brand, and what kind of comradery and relationships he is able to find within the industry. The two talk about how traditionally they see the microbrand route offering enthusiasts more value for their money than some of the more established and bigger brands, and why Andrew thinks that is the case. Ariel talks about the importance of straight forward relationships with supplies and how that can sometimes be difficult as an American company reaching out to Swiss suppliers. Andrew also dives into the history of their price point journey, where they currently are, and where he sees the brand potentially going. As the show starts to come to an end, Ariel asks about brand loyalty with their current customers and how Andrew focuses on not just capturing the sale, but also marketing and brand building for Astor and Banks.

To stay connected with Andrew and Astor & Banks:

- Website - https://astorandbanks.com/

- Instagram - https://www.instagram.com/astorandbanks

- LinkedIn - https://www.linkedin.com/in/andrewperez/

Check out this week’s sponsor: Bezel

https://shop.getbezel.com/

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WHERE TIMEPIECES AND OCEAN CONSERVATION MEET WITH GEOFF SHESTER OF OCEANA Jul 08, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by author and doctor, Geoff Shester, the California Campaign Director & Senior Scientist at Oceana. To start the show Ariel has Geoff share details on the last Oceana expedition that Ariel was actually able to join him on. The two talk about the current state of investments into ocean research and conservation when it comes to governments around the world, and why Oceana is focused on delivering actual policy change that will positively affect how governments are involved with our oceans. Ariel asks how the partnership with Blancpain began, and what exactly they are trying to achieve with this collaboration. Listen to this week’s episode of the Superlative podcast to join the conversation about conservation with Geoff Shester of Oceana.

To stay updated with Geoff and Oceana:

- Website - https://oceana.org

- Instagram - https://www.instagram.com/oceana/

- Bio Page - https://oceana.org/people-partners/geoff-shester/

Check out this episode’s advertisers:

- https://www.marathonwatch.com/

- https://www.zodiacwatches.com/

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- Website - https://www.ablogtowatch.com/

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INVEST IN YOURSELF WITH CARSON CHAN OF WATCHPROFESSOR Jul 01, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Carson Chan of WatchProfessor. To start the show Ariel has Carson give the listeners a rundown of what WatchProfessor does with quizzing their audience in order to help educate and entertain watch enthusiasts. Carson explains what the future holds for the brand, and what the goal behind the quizzes and ultimately the brand itself is. Ariel talks about how the watch markets’ needs had always driven product development over the years until recently when a small sect of the industry that cared more about the resale value of the pieces had a major impact of the last few years. Carson talks about how some brands blindly follow whatever is happening in the market at the time instead of paying attention to what the watch community is actually asking for, and much more on this week’s episode of the Superlative podcast brought to you by aBlogtoWatch.

To stay updated with Carson and WatchProfessor:

- Website - https://watchprofessoracademy.com/

- YouTube - https://www.youtube.com/@watchprofessor

- Instagram - https://www.instagram.com/watchprofessor/

Check out this episode’s advertiser “Bezel”:

- https://shop.getbezel.com/

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- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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EMBRACING A CAREER OF HOBBIES WITH GEORGE BAMFORD Jun 24, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by George Bamford, Founder of Bamford Watch Department. Ariel and George start the show by talking about embracing the fact that their respective careers have come from hobbies and the passion other people have for their same hobbies. Ariel asks about the future state of the new vs pre-owned market, and George talks about the importance of having personal price ceilings. The two also dive into the social pressure put out into the world from social media and how that has affected the watch industry. Listen to this week’s episode of Superlative to join in on the conversation!

To stay updated with George and Bamford Watch Department:

- Websites - www.bamfordwatchdepartment.com

- www.bamfordlondon.com

- Instagram - https://www.instagram.com/bamfordwatchdepartment

Check out this episode’s advertisers:

- https://www.marathonwatch.com/

- https://www.zodiacwatches.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

MAKING SURE THE CUSTOMER IS ALWAYS HAPPY WITH JOSHUA GANJEI OF EUROPEAN WATCH COMPANY Jun 17, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the CEO of European Watch Company, Joshua Ganjei. To start the show Ariel asks Joshua to dive into their new book, “The Connoisseur's Guide to Fine Timepieces” and the reasons behind why they wanted to write a book as a retail establishment. Ariel has Joshua talk about the founding of the company with his Father, Albert Ganjei, and why credibility is the number one priority in their industry. As the show comes to an end, Joshua talks about their focus on maintaining their pre-owned sales position with their current business style instead of being authorized dealers, and Ariel asks what the industry might look like in twenty years. Join the conversation on this week’s episode of the Superlative podcast brought to you by aBlogtowatch.com.

To stay updated with Joshua and European Watch Company:

- Website - https://www.europeanwatch.com/

- Instagram - https://www.instagram.com/europeanwatchco/

- The Connoisseur's Guide to Fine Timepieces - https://www.europeanwatch.com/book.html

Check out this episode’s advertiser - Long Island Watch Co.

- https://longislandwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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A CEO’S JOURNEY THROUGH THE WATCH INDUSTRY WITH JULIEN TORNARE OF TAG HEUER Jun 10, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the CEO of TAG Heuer, Julien Tornare. To start the show Julien recounts some of his work history starting with working with Raymon Weil and being an area sales manager for the European market. Ariel asks about the European market at the time compared to other markets in the 90s, and how the fundamental process of building a watch has changed over the years as well. They talk about the TAG’s resilience and growth as a brand, and where Julien draws inspiration from when planning his vision for the brand's future. Ariel has Julien talk about some of the lessons he learned working at Zenith, where he sees the potential for growth in the smartwatch sector, and what he wants his impact on TAG Heuer to be. Join in on the conversation with Julien Tornare on this week’s episode of the Superlative Podcast, brought to you by aBlogtoWatch.com.

To stay updated with Julien and TAG Heuer:

- Website - https://www.tagheuer.com/

- Instagram - https://www.instagram.com/tagheuer/

https://www.instagram.com/julien.tornare/

Check out this episode’s advertiser’s - Bezel and Grenon’s of Newport:

- https://getbezel.com/

- https://www.grenons.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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CREATING A COMMUNITY THROUGH SUBSCRIPTIONS WITH CHAD TSAGRIS OF WATCH GANG Jun 03, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams sits down with Chad Tsagris, the Director of Distribution at Watch Gang. Ariel and Chad start the show by touching on their previous episode of Superlative that aired back in November of 2020 and what has changed in the industry over the last four years since that podcast.

Chad gives the listener a breakdown of what Watch Gang does, and how it has evolved over the years to what it is today. They dig into the different tiers, and giveaways that Watch Gang has such as giving away a Rolex every week, and Ariel asks about their initial plan on creating revenue with this type of business model. Chad talks about how they are able to harbor a real community of watch enthusiasts through their subscription model, and Ariel asks about their relationship with suppliers with Watch Gang’s unique monthly product need. Ariel and Chad chat about the importance of using established brands that strike a chord with enthusiasts, what core industry lessons Chad has learned over the years in his position, and much more on this week’s episode of the Superlative Podcast brought to you by aBlogtoWatch.com.

To stay connected with Chad and Watch Gang:

- Website - https://www.watchgang.com/

- Instagram - https://www.instagram.com/watchgang/

Check out this episode’s advertiser - Bezel:

- https://getbezel.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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THE DYNAMISM OF TAG HEUER TODAY WITH CAROLE KASAPI AND NICHOLAS BIEBUYCK May 27, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is talking with Carole Kasapi and Nicholas Biebuyck of TAG Heuer. Carole is currently the Movements Director at TAG Heuer, while Nicholas is the Heritage Director. To start the show Ariel dives right into Watches and Wonders 2024 with our guests and their spirits a few days before the event as this episode was recorded before the show took place. Ariel has Nicholas and Carole expand on TAG’s current return to bespoke movements and higher end creation with their new TAG HEUER MONACO SPLIT-SECONDS CHRONOGRAPH. Nicholas and Carole talk about their plans for expanding on their new innovations while working with outside help to craft their new in house movement, and what the future of “Made in-house” looks like for the company. Ariel asks about the difference between a design department today that is heavily and directly involved with testing, and a design department from a previous generation where real world use fell short with testing not being a major focus. Nicholas talks about TAG’s internal “institute” where the research and development teams can consolidate under the same operation, and Ariel asks Carole about the future of high-end Quartz watches for TAG Heuer.

To stay connected with Carole, Nicholas, and TAG Heuer:

- Website - https://www.tagheuer.com/

- Social Media Accounts - https://www.instagram.com/tagheuer/

https://www.linkedin.com/in/carole-forestier-kasapi-1090242b/

https://www.linkedin.com/in/nicholasbiebuyck/

Check out this episode’s advertiser with Marathon Watches:

https://www.marathonwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SOCIAL MEDIA AND THE NEW ERA OF PUBLIC SPEAKING WITH ADRIAN TASKIN OF LUXURY BAZAAR May 20, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Adrian Taskin, the Chief Procurement Officer at Luxury Bazaar. As the show begins, Ariel has Adrian describe all of his different duties and titles at Luxury Bazaar and Adrian elaborates on how their salespeople have to wear a few different hats at the company. Adrian talks about the impact of social media on the sales industry and how crucial of a tool it is for businesses to get their voice and story to customers today. Ariel touches on the skill of public speaking and how it has now shifted to the medium of social media, and Adrian talks about some of the different shows and programs that Luxury Bazaar offers such as their Gray Market Podcast on YouTube (Linked Below). As they continue to elaborate on the importance and impact of social media, Ariel asks about the feedback and outreach that they see when promoting or focusing on smaller brands and models as opposed to the more mainstream names of the industry. The two talk about the effect that hands-on experiences have for customers and how the industry can begin to prioritize and implement that experience for consumers. As the show comes to a close, Ariel has Adrian dive into some of the sales programs and options that are available to customers at Luxury Bazaar, and what kind of customer is best served by Adrian and the rest of the team.

To stay connected with Adrian and Luxury Bazaar:

- Links for LB - https://linktr.ee/luxurybazaar

- Social Media Accounts - https://www.instagram.com/adriantaskin/

https://www.instagram.com/luxurybazaarofficial/

- YouTube - https://www.youtube.com/c/LuxuryBazaar

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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BREAKING DOWN THE WORLD OF LUXURY WITH PROFESSOR WENDY BENDONI May 13, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the Assistant Professor of Marketing in the School of Business at Woodbury University, Professor Wendy Bendoni. Ariel begins the show talking about his trip to speak to Wendy’s college classroom, and Wendy fills us in on the history of the class (Luxury Brand Management). Ariel asks how Wendy is able to craft her curriculum on the subject and how wide the academic interest into luxury should be when it comes to education. The two dive into how the world of luxury has changed with the world of social media, and how influencers play a major role in the mainstream idea of luxury. Ariel inquires about the future of the class and how Wendy sees it evolving, and our guest recounts her personal interest and history with the world of luxury coming from the world of fashion. As the show comes to a close Ariel has Wendy elaborate on the research and fascination she has concerning the aBlogtoWatch community and audience, and how she is studying their passion and involvement inside the ABTW and luxury community.

To stay connected with Professor Wendy Bendoni:

- Website - https://wendybendoni.com/

- LinkedIn - https://www.linkedin.com/in/wendybendoni/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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A DEEPER LOOK AT THE WATCH MEDIA INDUSTRY WITH JIAXIAN SU OF SJX WATCHES May 06, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jiaxian Su (SJX), the Founder of SJX Watches. To start the show Ariel and SJX share their stories and insights from both of them being watch bloggers who have managed to make careers out of their passion. They talk about the earlier days of the watch industry on the internet, and how they grew their blogging interests into the brands that they have become today. SJX talks about watch forums before there were blogs, and how his personal interest in watches can sometimes go a bit further into the avenues of the industry that every-day enthusiasts might not always see throughout other watch media and community conversations. Ariel talks abouts the realities of brands becoming successful in the watch industry today, and he asks our guest about what he thinks buying a watch online will look like in 5 or 10 years. Listen in on the conversation this week as Ariel and SJX Watches take a deeper look at the blogging and media side of the industry.

To stay connected with SJX Watches:

- Website - https://watchesbysjx.com/

- Social Media Accounts - https://www.facebook.com/SJXwatches

https://www.instagram.com/sjxwatches/

https://twitter.com/SJXwatches

https://www.linkedin.com/company/sjx-watches/

To listen to Superlative on Apple Podcasts, Spotify, and other Podcast Platforms:

- Superlative Show Links - https://linktr.ee/SuperlativePodcastABTW

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

DEVELOPING TRUST WITH YOUR CUSTOMERS WITH ANDREW SIEGEL OF HAMILTON JEWELERS Apr 29, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Andrew Siegel, the COO of Hamilton Jewelers. To start the show, Ariel has Andrew dive into the history of Hamilton Jewelers and how they have always strived to gain the trust of their customers. Andrew talks about the importance of putting the customer experience first, and what their relationship with their brand partners is like when it comes to transparent communication on behalf of the customer. Ariel has Andrew give advice to other retail establishments of any industry that are trying to connect and gain the trust of their customers. They talk about the future growth of Hamilton Jewelers in 2024, and how they have reinvested into the company.

To stay connected with Andrew and Hamilton Jewelers:

- Website - https://hamiltonjewelers.com/

- Instagram - https://www.instagram.com/hamiltonjewelers

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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LEGACY AND MARKETING WITH ALESSANDRO FICARELLI OF PANERAI Apr 22, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the Chief Marketing Officer of Panerai, Alessandro Ficarelli. Ariel starts by talking about Panerai’s legacy and Alessandro expands on how their long history continuously provides new stories about the brand. Ariel talks about the three phases that he personally has attributed to different stages of Panerai’s history, and how he sees the brand celebrate the collector community today. They dive into the key differentiators of the young enthusiasts today compared to twenty years ago and how Panerai has evolved with them. Alessandro jumps into some of the new unveilings of this year's recent Watches and Wonders, and the two talk about the importance of the impression Panerai makes to the customer before they ever put on a watch as they are in the store experiencing Panerai first hand.

To stay connected with Mr. Ficarelli and Panerai Watches:

- Panerai - https://www.panerai.com/

- Panerai Linktree - https://linktr.ee/panerai

- Panerai Instagram - https://www.instagram.com/panerai

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

WATCH PODCASTS, THE INDUSTRY, AND THEIR FUTURE TOGETHER WITH RICHARD ATKINSON Apr 15, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is sitting down with his co-host from The ABTW Weekly podcast, Richard Atkinson. Ariel and Rick dive into the world of podcasting, and how watch related podcasts have evolved over the years to where we are at today. Ariel has Richard give the audience his background with the watch community and how watch media like podcasts affect the industry and enthusiasts. The two continue a thought experiment where they predict whether they would run a major watch brand or if they would rather start their own, and what challenges they predict would appear. Ariel asks Richard what changes he thinks we need to see in the industry, and how he would like to see major brands participate in the growing world of podcasts and video content. Listen in on this week’s conversation to hear Ariel and Rick chat about the watch industry, podcasting, and much more!

To stay connected with Rick and ABTW:

- ABTW Weekly Podcast on Apple Podcasts and Spotify:

https://podcasts.apple.com/us/podcast/a-blog-to-watch-weekly/id1610709194

https://open.spotify.com/show/0YSeCJLwM92XFyTKbGn4vq?si=8c496a2a0c6f4df7

- Instagram @RickTickTalk - https://www.instagram.com/rickticktalk/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

COLLABORATION TALK WITH MATT FARAH AND NODUS WATCHES Apr 08, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is actually taking over The Smoking Tire’s studio in a special episode where Ariel talks with Matt Farah of The Smoking Tire, and Wesley Kwok and Cullen Chen of Nodus Watches.

Ariel asks Matt and Welsey how their relationship came to be, and why Nodus Watches were interested in collaborating with Matt. Matt dives into how he began his relationships with watch brands in general as they look at The Smoking Tire’s history with watch brands. Wesley talks about some of the steps and challenges in producing a watch built out of collaboration, and their unique strategy in how they invested in the growth of the brand by going the collaboration route. Ariel asks Matt and Wesley about how they were able to infuse “Matt Farah” and “The Smoking Tire” into the Canyon watch without making it overbearing, or an element that overshadows the watch itself.

To stay connected with Matt and Nodus Watches:

- The Smoking Tire - youtube.com/thesmokingtirepodcast

- Nodus Watches - https://www.noduswatches.com/

- TST Instagram - https://www.instagram.com/thesmokingtire/

- Nodus Watches Instagram - https://www.instagram.com/noduswatches

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

STOKING THE FIRE WITH JONNY GARRETT OF WILLIAM WOOD WATCHES Apr 01, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jonny Garrett, the Founder of William Wood Watches. To start the show Ariel has Jonny dive into his podcast channel where he offers some of his knowledge and guidance to young entrepreneurs and anyone who is eager to learn. Jonny elaborates on the brand being a Firefighter themed luxury watch brand from London in honor of Jonny’s late grandfather, William Wood. Ariel and Jonny talk about the importance of the FireFighting professionals everywhere, and especially those who helped keep California safe during their recent fires that Ariel experienced first hand. Ariel asks Jonny about building a “fireproof” watch, and where William Wood Watches is at in the progression of that idea. The two talk about events and shows that Jonny and the brand are visiting that seem to be smaller gatherings of watch brands and consumers, but how instrumental they are in the industry right now. Ariel asks about Jonny’s travel requirements and busy lifestyle that he sees commonly affect other entrepreneurs in Jonny’s position, and how Jonny is able to combat the roadblocks that may occur with this lifestyle. As the show comes to an end, Ariel transitions the conversation back to the brand being Firefighter themed and how they are able to implement that theme without going overboard or making crucial design mistakes.

To stay connected with Jonny and William Wood Watches:

- Website - https://williamwoodwatches.com/

- Instagram @WilliamWoodWatches - https://www.instagram.com/williamwoodwatches

- YouTube - https://www.youtube.com/@thementoriwishihad

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

CELEBRATING 50 YEARS OF CASIO WATCHES WITH RIPLEY SELLERS OF ABTW Mar 25, 2024

To start the show Ariel and Ripley reflect on their self-proclaimed “amateur historian” statuses in regards to their passion and interest in the brand, and how they have learned even more over the last several days of being hands on with some of their archive pieces. Ripley shares how he loves these unique and sometimes overlooked pieces and the two begin to dive into Casio having a lot of “evolutionary dead-ends” over the years that produced a lot of interesting pieces. Ripley talks about how their approach to making purpose built pieces may have us questioning their logic years later, and also how their different approach to making these tool watches with the emergence of digital technology gave us these pieces that we are still talking about to this day. Throughout the episode Ariel and Ripley go back and forth talking about everything from the history and progression of the brand, some of their very unique features and models over the years, and even Casio’s potential involvement with the smartwatch industry. Tune into this week’s conversation to celebrate Casio with Ariel Adams and Ripley Sellers of aBlogtoWatch.

To stay connected with Ripley and Casio coverage on ABTW:

- ABTW - https://www.ablogtowatch.com/

- Ripley on ABTW - https://www.ablogtowatch.com/author/ripley-sellers/

- Instagram @Ripley.Sellers - https://www.instagram.com/ripley.sellers/

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To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

PASSION THROUGH DESIGN WITH FABRIZIO BUONAMASSA OF BULGARI Mar 18, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Fabrizio Buonamassa, the Product Creation Executive Director at Bulgari. To start the show Ariel has Fabrizio not only dive into his duties within his role at Bulgari, but Ariel also has him unpack the details regarding the brands design department. Ariel asks about Fabrizio’s love for drawing but also how important hand illustration skills are in the world of design. Fabrizio talks a bit about his process from taking the Gerald Genta icon, the Octo, and how he merged it with Bulgari DNA to create a new and interesting product. The two talk about Bulgari’s ability to meet a large volume of demand for their ultra thin movements, and what advice Fabrizio can share with those who would like to wear Octo Finissimo watches. As the show comes to a close, Ariel talks about the connected universe of smart watches and Fabrizio elaborates on how Bulgari will pay attention to this section of the industry.

To stay connected with Fabrizio and Bulgari:

- Website - https://fabriziobuonamassastigliani.com/

- Instagram @fabriziobuonamassastigliani - https://www.instagram.com/fabriziobuonamassastigliani/

- Bulgari - https://www.bulgari.com/

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A WATCH COMPANY THAT DOESN'T MAKE WATCHES WITH SIMON WOLF OF WOLF 1834 Mar 11, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the CEO of Wolf 1843, Simon Wolf. To start the show, Ariel and Simon reflect on where and when they met, and a bit of the heritage behind Simon being the fifth generation owner of the company. Simon gives us the history behind the idea his great great grandfather had in 1834 involving crafting custom jewelry boxes, and how that progressed over the generations to what they do today. Ariel has Simon dive into his different relationships with brands, retailers, and consumers today, and how they transitioned from a packaging company to a company that makes accessories that consumers and brands both want to buy. Ariel talks about the “niche” luxury accessories part of the industry and where Simon and Wolf 1834 fit in, and they take a closer look at the watch winders and other Wolf devices that the company creates today.

To stay connected with Simon and Wolf 1834:

- Instagram @Wolf1834 - https://www.instagram.com/wolf1834/

- Website - https://www.wolf1834.com/

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AN OUTSIDE AND COMEDIC LOOK AT THE WATCH INDUSTRY WITH TORI PISKIN Mar 04, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Comedian, Tori Piski. To start the show Tori dives into how her boyfriend’s love of watches inspired her to initially create her viral comedic video on “Dating a Watch Guy” and how her interest into the watch world has grown as well. The two go back and forth on some common “watch guy” anecdotes and interesting points they see throughout the watch industry. Ariel answers all of Tori’s questions about the industry, womens watches, and the habits and preferences of watch collectors. Tori shares some of the quirks that she has witnessed while dating a watch enthusiast, and the two brainstorm on other comedic themes within the watch industry that could be entertaining and relatable watch related comedy.

To stay connected with Tori:

- Instagram @ToriPiskin - https://www.instagram.com/toripiskin/

- Website - https://www.toripiskin.com/

- Tori’s New Special - https://www.youtube.com/watch?v=_kuZvs3PZZs

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SITTING DOWN WITH THE NEW BREMONT CEO - DAVIDE CERRATO Feb 26, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Bremont CEO, Davide Cerrato. As the show opens, Ariel asks about the difference and similarities between working for a British watch brand as opposed to a Swiss brand like Davide has before in his career. They talk about Bremont being primarily made in England, and how fair prices and value are at the forefront of Davide’s mind as CEO. Ariel asks about the brand founders and brothers, Nick & Giles English, and their current roles within the company. Davide dives into the brand’s priorities and what he believes watch lovers today should know about Bremont watches.

To stay connected with Davide and Bremont:

- Website - https://www.bremont.com/

- Instagram @DavideCerrato - https://www.instagram.com/davidecerrato/

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WHEN FUNCTION LEADS TO FORM WITH MITCHELL WEIN OF MARATHON WATCHES Feb 19, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Mitchell Wein, the President of Marathon Watches. Ariel starts the show by declaring Mitchell a walking encyclopedia of watch industry knowledge, and the two dive right into Marathon watches’ relationship with the military as a watch supplier. Mitchell talks about how the initial relationships were formed through his father and grandfather ‘s time when they were in charge of the brand. Ariel asks about Marathon watches being involved also in the luxury industry as well as their other areas of focus such as the military. The two reflect on the design principles of the company as they talk about the importance of function for the watches that are so heavily depended upon as tools, but also why appearance is not something to just completely disregard either.

To stay connected with Mitchell and Marathon:

- Website - https://www.marathonwatch.com/

- LinkedIn - linkedin.com/in/mitchell-wein-8b286813

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REALISM AND RELATIONSHIPS WITH ALBERT EDELMANN OF ZEITWINKEL Feb 12, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by one of the three co-founders of Zeitwinkel, Albert Edelmann. To start the show Ariel dives into Zeitwinkel as a brand with its multiple founders and how the brand came to be. Ariel asks about what each co-founder brings to the table for the brand, and the two talk about the brand’s position in the watch world in relation to the major brands and conglomerates. Albert talks about why it's based in Switzerland and how that pertains to the in-house production of its watches. Ariel asks where the line is when it comes to in-house production and how much could be too much. They talk about why Albert and Zeitwinkel started with more German-based movement designs, and how the brand is seen as a “different type of brand” by some of the larger companies. Ariel asks about who the typical Zeitwinkel customer is, and Albert talks about how important realism and relationships have become since he co-founded the brand.

To stay connected with Albert and Zeitwinkel:

- Website - https://www.zeitwinkel.ch/zeitwinkel-home.html

- Instagram @Zeitwinkel.ch - https://www.instagram.com/zeitwinkel.ch

- X (Twitter) - https://twitter.com/zeitwinkel

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BEING A RETAILER AND WATCH BRAND WITH MARC FRANKEL OF LONG ISLAND WATCH Feb 05, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Marc Frankel, the Founder of Long Island Watch and Islander, the house watch brand of Long Island Watch. To start the show Ariel and Marc reminisce over where they first met, and the early days of both of their companies. Ariel asks Marc to share the journey of how his company got to where it is today, and what his marketing strategy was like in the early days. They dive into what Marc did as a business once competition started to arise, especially marketplaces like Amazon. Marc talks about his relationship with other online marketplaces today and Ariel asks him to give advice on how these platforms can better operate with retailers and brands. The two talk about Long Island Watch as a retail operation, how the business model has changed over the years, and Ariel has Marc go into the dynamics of some of the brand relationships that he has built as the store has grown.

To stay connected with Marc and Long Island Watch:

- Website - https://longislandwatch.com/

- Instagram @LongIslandWatch - https://www.instagram.com/longislandwatch/

- YouTube - https://www.youtube.com/user/islandwatchdotcom

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STANDING OUT FROM THE CROWD WITH BORYS KHUDOMAKA OF ZINVO WATCHES Jan 22, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Borys Khudomaka, the Founder of Zinvo Watches. To start the show Ariel has Borys dive into their accessible price point that they have had since their inception and why they want to be a combination of a watch and an affordable fashion accessory at the same time. The two talk about the change of Instagram and its reach over the past decade and how it helped Zinvo scale to the brand that they are now. Ariel asks about where the inspiration for the brand and the first pieces came from, and what kind of store he would like to see Zinvo watches be sold in. They look at the purchase of MVMT by Movado, and how Zinvo can combat the issue of gaining repeat sales from customers. Borys gives a timeline for when we can expect product ranges to be refreshed, and where he sees the business and brand headed over the next five years.

To stay connected with Borys and Zinvo Watches:

- Website - https://zinvowatches.com/

- Instagram @Zinvo - https://www.instagram.com/zinvo/

- LinkedIn - https://www.linkedin.com/in/boryskhudomaka/

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FINDING COHESIVE IDEAS WITH ROMARIC ANDRE OF SECONDE/SECONDE Jan 15, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Romaric Andre, the Founder of Seconde/Seconde. To start their second attempt at the conversation due to technical issues, the two jump into why Romaric isn't too fond of being considered the “King of Collaborations," and he gives us the backstory on how Seconde/Seconde came to be what it is today. Romaric started by swapping the hands on vintage and luxury timepieces in order to add his own unique vision in creating art with something that already exists. Ariel asks about his mindset when it comes to design, and what his education and experience with art and design was before the creation of Seconde/Seconde. The two discuss how Romaric handles having to decide different types of deals and promotions to compete with other brands, and how he transitioned from working on vintage watches to being commissioned for designs from major brands.

To stay connected with Romaric and Seconde/Seconde:

- Website - https://seconde-seconde.com/

- Instagram @SecondeSeconde - https://www.instagram.com/secondeseconde/

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THE UNION OF HEAVY METAL AND WATCHMAKING WITH DAN SPITZ Jan 08, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Dan Spitz, a watchmaker and the former guitarist for legendary heavy metal band Anthrax. To start the show Ariel has Dan dive into his career as the guitar player for Anthrax, and explain how he transitioned into the watch industry. Dan talks about being a third-generation watchmaker, and how his dad instilled in him a mechanical aptitude at a young age. Ariel and Dan draw a parallel between musicians and their equipment manufacturers working together to create exactly what the musicians in the industry needed and how Rolex did the same in its earlier days with the customers that needed its products to be efficient tools of their trades. Dan gives us a peek at how watches were seen and worn in the upper echelons of the heavy metal and touring musician worlds, and who he currently builds his pieces for today. The two talk about the marketing struggles of being an independent watch brand today, and where Dan aesthetically gets the heavy metal inspiration for his designs without hitting the cliche marks that some brands do when trying to appeal to an “alternative” crowd.

To stay connected with Dan:

- Website - https://danspitz.com/

- Instagram @DanSpitzOfficial - https://www.instagram.com/danspitzofficial

- LinkedIn - https://www.linkedin.com/in/danspitz/

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CELEBRATING CHINESE WATCHMAKING AND CULTURE WITH ROBIN TALLENDIER Jan 01, 2024

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Robin Tallendier, the French Co-Founder of Chinese watch brand, Atelier Wen. To start the show Robin shares what the brand's mission is when it comes to celebrating Chinese culture and craftsmanship. The two talk about the uniqueness behind the brand being in China compared to some of the other Chinese watch brands belonging throughout Europe, and what the taste of luxury Chinese watch consumers is when it comes to European goods overall. Ariel has Robin explain the typical customer of Atelier Wen, and how he became so interested and connected to Chinese culture and watchmaking. They also discuss the typical points that brands usually hit when they are trying to make a Chinese themed design and what Atelier Wen does differently.

To stay connected with Robin and Atelier Wen:

- Website - https://atelierwen.com/

- LinkedIn - https://www.linkedin.com/in/robin-tallendier/

- Instagram @AtelierWenWatches - https://www.instagram.com/atelierwenwatches/

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PRESERVING HOROLOGICAL HERITAGE WITH THE WATCH LIBRARY FOUNDATION WITH MARTINE DEPRESLE Dec 25, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Martine Depresle, the CEO, Co-Founder and Managing Director of The Watch Library Foundation. To start the show Ariel and Martine talk about her extensive career in the watch industry while working for other major brands before she dives into what the Watch Library is. Martine talks about the foundation's mission with preservation, and the two discuss how the history of the industry plays a part in the value of today’s watches. Ariel asks how someone would reach out to the Watch Library if they feel they have something of value that the library would appreciate, and he asks what it is like to actually use the Watch Library itself. They talk about the introduction of AI in the historical preservation industry, and what an actual Watch Library exhibit could potentially look like in person.

To stay connected with Martine and The Watch Library:

- Website - https://watchlibrary.org/

- LinkedIn - https://www.linkedin.com/company/the-watch-library/

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A DEEP DIVE INTO HAUTE- RIVE WITH FOUNDER STEPHANE VON GUNTEN Dec 18, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Stephane von Gunten, Founder of Haute-Rive Watches. To start the show Ariel has Stephane dive into his journey from working at multiple brands to creating his own watch brand. They begin to talk about how Stephane grew up in the same area that his family’s ancestors were making watches in, and how the world of engineering and watch making intercept. Ariel asks about what Stephane did at Ulysses Nardin with researching silicone, where those efforts led, and what his research team did when he worked at Patek Philippe as well. As they transition into Haute-Rive from talking about Stephane’s career, Ariel and Stephane discuss the tech specs behind the Honoris 1 with its 1000 hour power reserve, and what the future of the brand’s designs might entail. Ariel asks about the initial strategy for securing the investment needed to start the brand, and he inquires into how the testing is being done in the Swiss luxury industry.

To stay connected with Stephane and :

- Website - https://haute-rive-watches.ch/

- Instagram @Haute_Rive_watches_official - https://www.instagram.com/haute_rive_watches_official/

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FROM CHILDREN’S BOOKS TO ARTISTIC WATCHES WITH DESIGNER KRISTOF DEVOS Dec 11, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Kristof Devos, a watch designer who has designed pieces for Mr Jones Watches. To start the show Ariel asks Kristof about how he became interested in watch design after designing picture books for children for years of his career. Kristof talks about his education and design background, and Ariel inquires about Kristof’s general watch enthusiasm before and after designing pieces for Mr Jones watches. The two dive into Kristof’s designs for the brand, and what he is trying to convey to the world through these designs. Ariel has Kristof talk about how he would approach designing a children’s watch, and Kristof shares his story about how his design career initially began with books for children. They talk about what feedback Kristof has received over the years on his designs, and if we can see more Kristof designed watches from Mr Jones watches any time soon.

To stay connected with Kristof and to stay updated on his designs:

- Website - https://www.kristofdevos.com/

- Instagram @Kristoftekent - https://www.instagram.com/kristoftekent/

- Mr Jones - www.mrjoneswatches.com

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THE BRANDING OF BELL AND ROSS WITH MARIE-LAURE TRICHARD Dec 04, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Marie-Laure Trichard, the Global Marketing and Communication Director at Bell and Ross. To start the show Ariel asks our guest about what drew her to the brand initially, and they also explore the significance of the brand's visuals and intricate details. They talk about what it is like operating a luxury brand out of Paris for the past few years, and what challenges or surprises they have faced while recruiting people to work for a luxury brand in Paris. Ariel talks about how a brand and its products are separate entities, and Marie-Laure dives into what it takes to build both sides. Marie-Laure also talks about the fusion of aviation and design and how both are legs of the brand that are carrying values within the brand and their products.

To stay connected with Marie-Laure and Bell and Ross:

- Website - https://www.bellross.com/

- Instagram @BellandRossWatches - https://www.instagram.com/bellrosswatches/

- LinkedIn - linkedin.com/in/marie-laure-trichard-a7764b

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THE EVOLUTION AND FUTURE OF SMARTWATCHES WITH TODD REGISTER OF GARMIN Nov 27, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Todd Register, a Creative Lead at Garmin supporting the Outdoor segment while focusing on smartwatch design. To start the show Ariel and Todd talk about Garmin’s history with manufacturing smart watches, and they discuss the new line of MARQ tool watches from Garmin. Todd elaborates on what makes the MARQ line unique in the world of smartwatches, but also what Garmin has done differently with the materials used to create the timepieces. Ariel asks about if Garmin’s extensive history with smart devices gives them a leg up on their competition in the smartwatch sector, as well as what their outlook on the sector is while looking ahead at the next couple of decades. The two talk about where the luxury side of the market might go, and why someone would want to buy a Garmin smartwatch over the biggest smartwatch manufacturer that we all know.

To stay connected with Todd and Garmin:

- Website - https://www.garmin.com/

- Instagram @Garmin - https://www.instagram.com/garmin/

- LinkedIn - https://www.linkedin.com/in/todd-register-735a367/

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EXPLORING CREATIVE FREEDOM WITH HAKIM EL KADIRI OF ELKA WATCH CO Nov 20, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Hakim El Kadiri, the Founder of Elka Watch Co. Ariel and Hakim start the show talking about the inspiration of the brand name being Hakim’s childhood nickname, and Ariel dives into the brand's latest collaboration with Ace Jewelers. They talk about how the exclusive four pieces in the Diversity Series celebrate diversity by having each watch use a different numeric script for showcasing the numeric values on the dial. Ariel asks Hakim what he learned from collaborating with Ace Jewelers, and what it was like creating custom watches for movies on short time frames when he was head of production for Hamilton watches. Hakim talks about how his corporate experiences with his past positions in major brands helped him calculate a more formulated approach to founding his own watch brand in Elka Watches.

To stay connected with Hakim and Elka Watch Co.:

- Website - https://www.elkawatch.ch/

- Instagram @Elkawatchco - https://www.instagram.com/elkawatchco/

- LinkedIn - https://www.linkedin.com/company/elka-watch-co/

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HERITAGE AND MODERN INNOVATION WITH NICHOLAS BIEBUYCK OF TAG HEUER Nov 13, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Nicholas Biebuyck, the Head of Tag Heuer’s Heritage Department. To start the show Ariel jumps into Nicholas’s role in the Heritage Department, and how he actually works a lot regarding Tag Heuer in the modern age as a type of spokesperson for the brand. They discuss what the corporate culture at Tag Heuer is like in regards to being a part of a group like LVMH, and how a brand can look to the past and still innovate going forward. Ariel asks what it is about the spirit of the brand that allows them to seemingly do more research and development than their competitors, and the two dive into the history behind the infamous Carrera and what it means to the brand today.

To stay connected with Nicholas and Tag Heuer:

- Website - https://www.tagheuer.com/

- Instagram @TagHeuer - https://www.instagram.com/tagheuer/

- Instagram @Nicholasbiebuyck - https://www.instagram.com/nicholasbiebuyck

- A Matter of Time Podcast - https://www.tagheuer.com/us/en/listen/podcast-a-matter-of-time-season-1.html

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INDEPENDENTLY SWISS MADE WITH BEN KÜFFER OF NORQAIN Nov 06, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Küffer, the Founder and CEO of Norqain. Ariel and Ben start the show by talking through Jean-Claude Biver uniting with Norqain as an advisor to the board, and what the initial conversations between Ben and Jean-Claude were like. Ariel dives into the first watch that has resulted from this new partnership and what inspired them to make this shock resistant mechanical watch. As they talk about this new high-performance sports watch, which is called the Wild One, Ariel has Ben elaborate on their ground-breaking new material featured in their special case concept, NORTEQ. Ariel has Ben talk about his goals with the brand over the next few years, and how a brand’s relationship with suppliers can go hand in hand with the rising costs of manufacturing as the brand’s grow in their success. The two talk about the younger watch collecting generations and how they relate to the “Swiss Made” term today, and what the industry can do to help educate the younger generations of today on what the term’s true value has always been.

To stay connected with Ben and Norqain:

- Website - https://www.norqain.com/

- Instagram @Norqain - https://www.instagram.com/norqain/

- X (Twitter) @NorqainWatches - https://twitter.com/norqainwatches

SUPERLATIVE IS NOW ON YOUTUBE!

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- YouTube - https://www.youtube.com/@ablogtowatch

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- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

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- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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DATA DRIVEN DECISION MAKING WITH GIOVANNI PRIGIGALLO OF EVERYWATCH Oct 30, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Giovanni Prigigallo, the Co-Founder and Head of Business Development & Content at EveryWatch. To start the show Ariel asks Giovanni about when his interest in watches started and what made him start a business in the watch industry. Giovanni discusses how he works with venture capitalists and what it is like talking about watches with a group of investment minded professionals. They talk about the impact that celebrities wearing certain watches have on the value of those timepieces, and how some consumers are heavily influenced to simply just buy that specific piece as opposed to it opening the doors to a new hobby for them. Ariel brings up auction houses and brands that refuse to publish their pricing, and how that affects the industry of selling and reselling as a whole. When discussing Everywatch Giovanni explains why they are extremely data driven and how they provide comprehensive data and notification services that include historical, current, and upcoming data from auctions, dealers, and marketplaces globally. They dive into not only what makes them different with their business model, but also how they acquire the data they do, and how that affects auctions.

To stay connected with Giovanni and EveryWatch:

- Instagram @Everywatch_official - https://www.instagram.com/everywatch_official/

- Website - https://everywatch.com/

- Giovanni’s Instagram @Prigi35 - https://www.instagram.com/prigi35/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

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- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

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- Website - https://www.ablogtowatch.com/

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A BRAND REAWAKENED WITH WITH RAPHAEL GRANITO OF FORMEX Oct 23, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Raphael Granito, the CEO of Formex. To start the show Ariel and Raphael talk about his background in the watch industry growing up while his father ran Dexel, a company manufacturing watch components. Ariel dives into Raphael’s decision to start working with his father's company at 19, when the more usual Swiss custom would be for a young family member to go off and work elsewhere before joining a family business. Raphael talks about the future of Formex with its current growth rate, and his professional transition from product development at his father's company to jumping into his CEO role at Formex. Ariel asks Raphael about his initial thoughts regarding Formex, and what about the company made him want to be a part of the brand's reawakening. Ariel inquires about the right way for companies to have competitive pricing to sell directly to consumers while also having a healthy relationship with retailers. Raphael talks about the DNA of Formex that he wanted to carry over after he joined, and how focusing on simplicity as a way of streamlining things has been a good strategy for the brand.

To stay connected with Raphael and Formex:

- Instagram @Formexwatch-https://www.instagram.com/formexwatch

- Website - https://formexwatch.com/

- Newsletter - https://formexwatch.com/newsletter

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

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- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

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- Website - https://www.ablogtowatch.com/

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WHERE ULYSSE NARDIN AND OCEAN RESEARCH MEET WITH CHRIS FISCHER OF OCEARCH Oct 16, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ocearch Founder and Expedition Lead, Chris Fischer. To start the show Ariel has Chris elaborate on the mission behind Ocearch, and how it connects to the watch industry. Chris talks about Ocearch's relationship with Ulysse Nardin, and how the latter has been a huge proponent for ocean research and shark conservation. Ariel and Chris touch on being a conscious consumer today, and how that can be difficult with all of the companies who consistently use toxic chemicals and practices in their products. They discuss the latest in tagging research equipment technology, and what kind of information Ocearch gathers from the different types of tagging on sharks that they do.

To stay connected with Chris and Ocearch:

- Instagram @Ocearch- https://www.instagram.com/ocearch/

- x (Twitter) @ChrisOcearch - https://twitter.com/chrisocearch

- Ocearch Website - https://www.ocearch.org

- Ulysse Nardin - https://www.ulysse-nardin.com/ocearch

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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A VISCERAL PASSION FOR TIMEPIECES WITH BARRY COHEN OF PROTEK Oct 09, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by another return guest, Barry Cohen the CEO and Founder of ProTek Watches, and the Managing Partner of Time Concepts LLC. To start the show Ariel and Barry talk about how ProTek is doing currently, and the changing dynamic of retail that has occurred over the last couple of decades that has affected smaller brands. They talk about how internet shopping has changed the outlook of consumers to a view of not always needing to try something in person before buying it, and how that can be a crutch for brands to get over when trying to sell their products online and in retail. Ariel and Barry dive into the customer base and different uses of ProTek watches, and how they are used in active lifestyles such as the armed forces, and professional sports.

To stay connected with Barry:

- Instagram @ProTekWatches- https://www.instagram.com/protekwatches

- Website - https://protekwatch.com/

- Website - https://timeconcepts.net/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

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- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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FROM PRECIOUS METALS TO LUXURY WATCHES WITH LARRY FLOWERS Oct 02, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Larry Flowers, the official Jewelry Partner of the Los Angeles Kings. To start the show Ariel has Larry talk about his start in the jewelry industry working with precious metals, and how he transitioned into selling luxury watches. Larry dives into how he got the momentum going in his precious metals business and how he developed relationships with his customers who were looking to get rid of some of their no longer needed jewelry and pieces of their watch collections. The two talk about how this led to Larry re-selling used luxury timepieces and developing a new branch of his clientele who were interested in watches and not just precious metals or fine jewelry. As a retailer, Larry discusses how important it is for him to be able to openly communicate and connect with his customers on a deeper level, and how his customers truly appreciate not being treated as just a transaction. Throughout his years as a jeweler, Larry was able to develop multiple relationships that would assist him in becoming the Official Jewelry Partner of the Los Angeles Kings NHL Hockey team, and he offers his advice to any brand who is looking to partner with any sport or professional team.

To stay connected with Larry Flowers:

Instagram @LarryFlowersJewelry - https://www.instagram.com/larryflowersjewelry/

Website - https://larryflowers.com/

TikTok - https://www.tiktok.com/@larryflowersjewelry

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- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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CONTINUING A LEGACY WITH FEDERICO ZIVIANI OF GERALD CHARLES Sep 25, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Federico Ziviani, the Co-Founder and General Manager of Gerald Charles. Federico starts the show by discussing how he initially became a part of the brand, which happens to be the great Gérald Genta’s last watch brand, and what Gérald means to the brand and the watch industry today. The two continue to reflect on Gérald Genta’s legacy and impact on watch design as a whole, as well as dive into the current state of Gerald Charles and their newest watch design and shape. Federico tells us his hopes and vision when it comes to the future of the brand, and when the right time to introduce a new design might be. Ariel asks Federico where he was educated on the type of management that his current duties require, and what he learned once the brand went to market. The two talk strategy on pushing your team in order for everything to continue to elevate within the operations of the company, and how seeing the results of their actions continues to motivate them. Federico talks about sharing the vision of the brand, and what the future of manufacturing and production looks like for Gerald Charles. This week’s episode is filled with anecdotes and stories about the legendary Gérald Genta and his designs as Federico and Ariel dive into his legacy, and lay out all of the details of Gerald Charles as a modern luxury watch brand.

To stay connected with Federico and Gerald Charles:

- Instagram @GeraldCharles_Official - https://www.instagram.com/geraldcharles_official/

- Website - https://geraldcharles.com/

- LinkedIn - https://www.linkedin.com/company/geraldcharles/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

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- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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WATCHES FOR WOMEN WHO DO MORE WITH ABINGDON MULLIN OF ABINGDON CO. Sep 18, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Abingdon Mullin, Founder and CEO of Abingdon Co. To start the show Abingdon goes into her backstory as a female pilot who had a need for a pilots watch that was geared towards the women’s wrist, and decided to start a company that would allow her to create the exact piece that she needed. Abingdon gives us all the details on the hurdles that she had to overcome while launching the brand, and why Abingdon Co. is the best choice for an adventurous woman who needs a timepiece that fits their lifestyle. They talk about why quality is of the utmost importance to the brand, and why Abingdon decided to take the leap to start a company that focuses on women's watches specifical as they are a sometimes overlooked aspect of the watch industry when it comes to more utilitarian and capable watches. Abingdon talks about some of the events that Abingdon Co. attends that are not part of the watch industry, and why that has shown to be a good avenue for them to connect to their customers who would actually be using their timepieces in the world daily. Throughout this episode Ariel and Abingdon fully dive into the creation of her brand, the unique and incredibly capable watches they make, and why it's so important for them to represent a part of the watch community that has been neglected for years.

To stay connected with Abingdon and her company:

Instagram @AbingdonCo - https://www.instagram.com/theabingdonco/

Website - https://abingdonco.com/

YouTube - https://www.youtube.com/abingdonco

X (Previously Twitter) @AbingdonCo - https://twitter.com/abingdonco

Facebook - https://www.facebook.com/AbingdonCo/

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- Shop ABTW - https://store.ablogtowatch.com/

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- Website - https://www.ablogtowatch.com/

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OBSESSED WITH THE DETAILS WITH XAVIER DE ROQUEMAUREL OF CZAPEK Sep 11, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Xavier de Roquemaurel, the CEO of Czapek & Cie. To start the show, Xavier tries to clear up the confusion on the official company name with relation to the brand name, and how Xavier came into his role always thinking about the small details he can change and improve on. Ariel talks about Czapek pieces of the past in comparison to today, and how Xavier is going beyond the role of just CEO as the revival of the historic brand continues. The two talk about what Xavier went through after a personal health emergency, and how the brand was able to continue to operate and thrive. They discuss the importance of being selective with your decisions as CEO, how Xavier operates within the company dynamic and their team, and the importance of having a strong relationship with your dealers and retailers.

To stay connected with Xavier and Czapek:

LinkedIn - https://www.linkedin.com/in/xavierderoquemaurel/

Instagram @CzapekGeneve - https://www.instagram.com/czapekgeneve/

Website - https://czapek.com/

X (Previously Twitter) @CzapekGeneve - https://twitter.com/czapekgeneve

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- Shop ABTW - https://store.ablogtowatch.com/

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- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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PRIDE AND PINION 2023 UPDATE WITH NICO LEONARD VAN DER HORST Sep 04, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by another returning guest, Nico Leonard van der Horst, the Founder of Pride and Pinion. To start the show Ariel has Nico dive into why he has to travel so much in his work life now as opposed to before, and Ariel asks him to try and explain all of the different jobs and roles that he is currently facilitating in his professional life. Nico gives Ariel and the listeners an update into everything that has been happening and changing at Pride and Pinion since his last visit on the Podcast during May of 2022. As the two heavily discuss Pride and Pinion in this episode, they also touch on current industry topics like the worry that some customers have in large cities like Los Angeles and London about their safety while walking around with luxury timepieces. They touch on the addition of new team members to the Pride and Pinion team, the vision behind the current growth of the brand, and what Nico’s day to day involvement looks like.

To stay connected with Nico and Pride and Pinion:

Instagram @nicoleonardvanderhorst - https://www.instagram.com/nicoleonardvanderhorst/

Instagram @prideandpinion - https://www.instagram.com/prideandpinion/

Website - https://prideandpinion.com/

X @prideandpinion - https://twitter.com/prideandpinion

YouTube - https://www.instagram.com/prideandpinion/

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- Shop ABTW - https://store.ablogtowatch.com/

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- Website - https://www.ablogtowatch.com/

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FROM COLLECTOR TO BRAND HISTORIAN WITH FRED MANDELBAUM - BREITLING HISTORIAN Aug 28, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Fred Mandelbaum, Breitling Historian and Consultant to the Breitling CEO, Georges Kern. To start the show Ariel asks Fred to tell the audience the story of how Breitling found him for his current position. The two elaborate on the unique circumstances and story around Georges becoming CEO and bringing Fred into the brand. They discuss what Georges wanted to learn from Fred about the brand’s history when coming into his new role, and how Fred showed Georges his personal collection of Breitlings during a meeting of theirs to display a curated version of the brand’s history to its new CEO. Ariel asks for Fred’s opinion on industry topics such as dials being made in the past by hand versus today’s industrialized processes, and the battle of mechanical watches in comparison to quartz watches. As the conversation comes to a close, the two talk through the different decades of Breitling watches, and how the market has evolved throughout the years.

To stay connected with Fred and Breitling:

Instagram @watchfred - https://www.instagram.com/watchfred/

Instagram @Breitling - https://www.instagram.com/breitling/

Website - https://www.instagram.com/breitling/

Twitter @Breitling - https://twitter.com/breitling

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- Shop ABTW - https://store.ablogtowatch.com/

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- Website - https://www.ablogtowatch.com/

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THE ELEMENT OF PRACTICAL WATCHMAKING WITH JOE KIRK - GRAND SEIKO Aug 21, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Joe Kirk, the Brand Curator for Grand Seiko. To start the show Ariel and Joe talk about how they first met when Joe was creating videos on his passion for Japanese watches, and how he was early on the internet frontier for watch related content. Ariel asks about Joe’s initial meetings with the people of these Japanese brands that he talked about, and his shift from working at a retailer to working at Grand Seiko. The two chat about Japanese watch culture as a whole, what Joe has learned visiting Japan over the years, and the brand's infatuation with hospitality. Ariel dives into some of the changes that occurred before and during the official split of Seiko and Grand Seiko, and how the separation has changed the environment around the two brands. As the discussion continues the two touch on subjects such as demand generation through storytelling, the element of practical watchmaking being the heart of the company, and bullet points for what going into a Grand Seiko store is supposed to be like.

To stay connected with Joe and Grand Seiko:

Instagram @Josep.kirk - https://www.instagram.com/josep.kirk/

Website - https://www.grand-seiko.com/

GS9 Club - https://grandseikogs9club.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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CREATING TRUE BUYER PROTECTION WITH QUAID WALKER OF BEZEL Aug 14, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Quaid Walker, the CEO and Co-Founder of Bezel, a tech-driven marketplace for buying and selling authenticated luxury watches. To start the show Ariel asks Quaid about his journey from working in the tech industry at Google to getting into the watch industry. They talk about the different needs and wants of watch buyers today, and how Bezel helps buyers purchase a watch with real buyer protection. Quaid expands on what makes Bezel a more secure place to purchase a timepiece compared to other online retailers, and why they think of themselves as a technology-based authenticated marketplace for high-end watches. Quaid dives into their in-house authentication process, and why he saw a need in the industry for a marketplace like Bezel. Ariel asks about Bezel’s relationship with brands even though Bezel may block transactions that seem to be inauthentic, and what happens after a block in a transaction occurs. They discuss the topic of blockchain tokens in the watch industry, and Ariel asks Quaid if he thinks you can have a secure marriage between a blockchain token and a watch or physical product in general.

To stay connected with Quaid and to check out Bezel:

Instagram @GetBezel - https://www.instagram.com/getbezel/

Quaid’s LinkedIn - https://www.linkedin.com/in/quaidwalker/

Company LinkedIn - https://www.linkedin.com/company/getbezel/

Website - https://shop.getbezel.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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FOCUSING ON BRAND AND CUSTOMER RELATIONSHIPS WITH STEVEN ROSTOVSKY - ROSTOVSKY WATCHES Aug 07, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Steven Rostovsky, the Founder of Rostovsky Watches. To start the show the two connect on both being residents of Los Angeles while having to travel the world in the watch community. Ariel has Steven talk about his start into watch trading initially, and they dive into the increase of modern retail pricing compared to years before. The two go back and forth on the impact that the cost of production has on brands setting retail prices today and how the watch industry seems to always compare itself to the car industry. The two discuss why they both believe it's not always a good comparison, and they talk about different practices that may work in one industry but not the other. Ariel and Steven bring up the idea that consumers enjoy trading for things they actually want, rather than renting or selling for something that they are unsure about. Steven talks about the importance that “word of mouth” marketing has had on his business, as well as his unique buyback clause that he implemented for the first 10 - 15 years of his career that gave his customers a great sense of trust when working with him. Ariel brings up the “Rostovsky List”, which was a list that Steven would put together of the watches that they had, and why he decided to hold out on having a website for so long in favor of this exclusive list. Ariel asks Steven about when he was asked to invest in De Bethune, and his relationship with brands like Greubel Forsey. As the show comes to an end Ariel asks Steven about their website, being an authorized retailer, and his plan for the next few years.

To stay connected with Steven and Rostovsky Watches:

Instagram @RostovskyWatches - https://www.instagram.com/rostovskywatches/

Website - https://www.rostovskywatches.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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WATCH DESIGN WITH CURIOSITY IN MIND WITH OLIVIER GAUD OF OLIGO WATCHES Jul 31, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Olivier Gaud, the Founder of Oligo Watches. Ariel starts the show by having Olivier talk about some of the things he has picked up on after listening to past episodes of Superlative before today's interview, and the two also dive into why Olivier decided to create this brand. Olivier talks about how he wanted to take the big and complicated watches of today and just efficiently reduce as much as he could while creating something unique and new. Olivier talks about the minimalizations that are taken in Oligo watches such as the bands, watch hands, and the discs that he wanted in his designs so badly. Ariel asks for Olivier to expand on the flea markets in Geneva and what makes them special, and Olivier talks about hunting for a special timepiece that he ended up finding for a great price. Ariel also has Olivier tell us what he hopes people think about the customers that they see in the world wearing Oligo watches, and how important curiosity is to the brand, their designs, and their customers. The two move on to the watches of Oligo themselves while Ariel has Olivier talk about their second model, the FM01. Olivier talks about what the improvements are over their first model, and Ariel comments on the fact that you can sometimes learn more about a company from their second watch as opposed to their first.

To stay connected with Olivier and Oligo Watches:

Instagram @Oligo_Watches - https://www.instagram.com/oligo_watches/

Website - https://oligowatches.com/

LinkedIn - https://www.linkedin.com/in/olivier-gaud-2b626348/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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CELEBRATING GÉRALD GENTA’S LEGACY WITH EVELYNE GENTA Jul 24, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Evelyne Genta, the widow of the legendary watchmaker, Gérald Genta. Mrs. Genta is on the podcast discussing the life and legacy of her late husband's career, as well as how his name is continuing to be honored today. Ariel and Evelyne chat about Gérald’s influences as an artist, how much Picasso was a part of that influence, and how he came up in the watchworld. They talk about when Evelyne entered Gérald’s life in 1980, and how he went from designing pieces like the Royal Oak in the 1970’s to creating Gérald Genta Watches. Ariel and Evelyne touch on Gérald working with Disney, as well as being an ambassador to his legacy today. They discuss Bvlgari acquiring the Gérald Genta brand in 2000, and how they aim to continue honoring his legendary designs and artistic mind. Make sure you check out this incredible episode with Evelyne and Ariel to hear all about Gérald’s life as an artist and watch designer.

To stay connected with Evelyne and the continuation of Gerald’s legacy:

Instagram @Gerald.genta.heritage - https://www.instagram.com/gerald.genta.heritage/

Website - https://www.geraldgenta-heritage.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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CHALLENGING PERCEPTIONS WITH OCTAVIO GARCIA OF GORILLA WATCHES Jul 17, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Octavio Garcia, the Founding Partner of Gorilla Watches. To start the show Ariel asks Octavio about the 11 years of career that he spent designing at Audemars Piguet, and they talk about the brand's impact on the industry over the years. Ariel asks about Octavio’s decision to go out on his own as an entrepreneur, and Octavio talks about how he needed to have that experience of starting his own brand after everything he had learned throughout his career. Octavio and Ariel dive into Gorilla Watches and how their unique designs and material choices challenge the audience and the perception of modern watchmaking. Ariel asks about their current price point and what their pricing plans are for the future. Octavio talks about what he has learned since starting the brand, and how he regulates feedback between his customers and retailers. As the show closes out Ariel asks about their current use of different materials, their strategy behind their number of new products they release yearly, and they briefly dive into the brands marketing strategy.

To stay connected with Octavio and Gorilla Watches:

LinkedIn - https://www.linkedin.com/in/octavio-garcia-8b46a163/

Instagram @GorillaWatches - https://www.instagram.com/gorillawatches/

Gorilla Watches - https://www.gorillawatches.ch/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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CONTINUING THE LEGACY OF CHRONOSWISS WITH OLIVER EBSTEIN Jul 10, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Managing Director and current Owner of Chronoswiss, Oliver Ebstein. To start the show Ariel and Oliver begin by talking about the joys of getting to work in the watch industry, and they dive into how Chronoswiss decides as a company what needs to be made for the current market. They get into a brief history of Chronoswiss, why they were originally developed, and what caused Oliver to take interest in buying the historic brand. They talk about older Chronoswiss designs in comparison to what is made today, and how Oliver’s vision leads the brand. Ariel asks about the brand's decision to get into the world of pre-owned watches thanks to collectors consistently reaching out, and what their formula is for determining the value and price point for these timepieces. Oliver talks about how their audience is a mix of customers looking for pre-owned pieces of Chronoswiss history and those who are more interested in the newer generation of watches from the company. They two discuss the use of color and creative materials in their watch designs, and where they see the future of color being used in the watch industry. Ariel also asks about the challenge behind searching for new manufacturing techniques and innovations that could benefit the designs and manufacturing of their watches.

To stay connected with Oliver and Chronoswiss:

LinkedIn - https://www.linkedin.com/in/oliver-ebstein-04ab589a

Twitter @Chronoswiss - https://twitter.com/Chronoswiss

Instagram @Chronoswiss_Official - https://www.instagram.com/chronoswiss_official/

Chronoswiss - https://chronoswiss.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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THE MARRIAGE OF MANUFACTURING AND BRAND BUILDING WITH GUILLAUME LAIDET - NIVADA GRENCHEN Jul 03, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by serial watch industry entrepreneur Guillaume Laidet. Guillaume is currently the Co "Re"Founder and Chief Brand Officer of Nivada Grenchen, the Co-Founder of Argon Paris, and Co Owner and CEO of Excelsior Park amongst other companies and titles. Ariel and Guillaume start the show by discussing his newest brand and venture, Argon watches, and how his kickstarter campaigns can function as a major tool for brand building. They talk about the risk it may put on the consumer when certain companies can’t deliver, but how it also makes it possible to cut out major costs in the manufacturing and delivering of a product directly to consumers. Guillaume dives into his life background and his incredibly dynamic career that has spanned over many companies such as William L, Zenith, and L'Oreal. Ariel asks Guillaume about his philosophy on pricing when it comes to fair prices all year without the need for discounts and built in margins that increase the everyday price of watches that shouldn't cost what they do. They talk about how that pricing philosophy has helped build a market of smaller independent brands who are doing the same practice and finding success doing so. All due to the quality of the watches they put out at the reasonable and fair price point that they do. Ariel and Guillaume also talk about how the kickstarter campaigns and all of Guillaume’s practices that he does have led to a marriage of manufacturing and brand building that we do not typically see in watch e-commerce today.

To stay connected with Guillaume and all of his companies:

LinkedIn - https://www.linkedin.com/in/guillaume-laidet-09144218/

Twitter - https://twitter.com/LaidetGuillaume

Nivada Grenchen - https://nivadagrenchenofficial.com/

Argon - https://welcome.argonwatches.com/argon-watches/

Excelsior Park- https://excelsiorparkwatches.com/

Vulcain - https://vulcain.ch/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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A QUEST FOR EXCELLENCE WITH AUTHOR DIRK CUSSLER AND JAN EDOCS - CEO OF DOXA WATCHES Jun 26, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is sitting down in person with more than one guest. The first part of the episode Ariel is chatting with Dirk Cussler. Dirk is the coauthor with his late father Clive Cussler of nine Dirk Pitt adventures, and he has been an active participant and partner in his father’s NUMA expeditions. The two sit and chat about the book series that his father started involving the infamous character Dirk Pitt, and his fathers private nonprofit group the National Underwater and Marine Agency. They talk about the SUB 300T Clive Cussler DOXA watch, which is a unique timepiece that embodies the adventurous spirit of Clive Cussler's novels, and the art of aging material such as the aged stainless steel found in the SUB 300T. As the episode switches over to our next guest, Ariel sits down with the CEO of DOXA Watches, Jan Edocs. Ariel and Jan dive into the deep felt attachment that DOXA has to Clive and Dirk Cussler’s novels, and the real level of fandom that DOXA has as a brand. Ariel asks about the decision to make the SUB 300T a pre-aged timepiece, if it is something we might see on other watches from the brand, and how DOXA can up their game further to become a “museum brand”.

Websites - https://doxawatches.com/

- https://numa.net/

- https://www.cusslerbooks.com/dirk-pitt-novels.php

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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- Website - https://www.ablogtowatch.com/

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CREATING COLORFUL COLLABORATIONS WITH JACK CARLSON - ROWING BLAZERS Jun 19, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined again by Jack Carlson, the Founder of Rowing Blazers. To start the show Ariel asks Jack about his thoughts on how and why they have been able to do so many collaborations with brands in such a short period of time, and how watch enthusiasts are taking notice. They discuss the strategy of collaborations and the relationships that the company has been able to build with different brands. They also go over the latest collaboration with Seiko and their 4 unique colorways that are available. Jack talks a bit about why he was drawn to this industry, and why old-school British and American sportswear influences his passion for design so much. Ariel asks about how the Rowing Blazers customer feels about their watch collaborations as well as how they are able to gain the attention of more hardcore watch enthusiasts also. Ariel and Jack really dive into their love of colors, why that plays such a big part in the Rowing Blazers design process, and some of the challenges that it can bring into manufacturing. They also go over the latest collaboration with Seiko and their 4 unique colorways that are available.

Website - https://rowingblazers.com/

Instagram @RowingBlazers- https://www.instagram.com/rowingblazers/

Instagram @JackCarlson - https://www.instagram.com/jackcarlson/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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THE FUTURE OF WATCH AND LUXURY SOCIAL EVENTS WITH ZACH WEISS OF WORN AND WOUND Jun 12, 2023

This week on Superlative our host and aBlogtoWatch Founder Ariel Adams is joined by Zach Weiss, the Co-Founder and Creative Director of Worn and Wound, brought to you by aBlogtoWatch.

THE REAL BEAUTY IN COMPLEXITY WITH ROGER PEETERS - HOOKE AND HUYGENS Jun 05, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Roger Peeters, the Founder and Master Watchmaker of Hooke and Huygens. To start the show Ariel dives into discussing small independent high end watch brands, and their important role in the watch industry. They talk about the mentality behind the modern watchmaker today, and how important having a true artist’s touch is important when creating a watch brand or new design. Ariel asks why Roger did not go with his own name when creating this brand, and who exactly Robert Hooke and Christiaan Huygens are. They dive into the brands overall strategy with their relationship with their customers, and they go over their patented Hooke and Huygens ring-shaped semi-skeleton ring movement with 12 positions and 41 jewel bearings.

To stay updated with Roger and Hooke and Huygens:

Website - https://www.hookeandhuygens.com/

Instagram @HookeandHuygensWatches - https://www.instagram.com/hookeandhuygenswatches/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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FROM ENDURANCE RACER TO ENDURANCE AMBASSADOR WITH JACKY ICKX AND CHOPARD May 29, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the 6-time La Mans winner and ambassador for Chopard, Jacky Ickx. To start the show Ariel and Jacky reminisce over his career and the changes that occurred in racing during his career and now. Ariel calls Jacky a professional risk taker as well as a professional driver, and Jacky describes what it is like to overcome the fear of risk in order to compete. Going through his career, Ariel brings up the infamous Le Mans 24 hour race that Jacky won 6 times, and they dive into what makes that race so special in the world of motorsports. They of course talk about Jacky’s ambassadorship with Chopard and what the company has done for him over the years. The two talk about the watches that Chopard developed, which were three limited edition Chopard Mille Miglia Jacky Ickx Men's watches, with a fourth Chopard watch designed with his help. Ariel talks about the influence on racing inspired watches that Jacky and Chopard have had since their inception, and he asks Jacky what Chopard can continue to do that will maintain their connection to classic racing today.

To stay updated with Jacky and Chopard:

Website - https://www.chopard.com/

Instagram @Chopard - https://www.instagram.com/chopard/

Instagram @JackyIckxOfficial - https://www.instagram.com/JackyIckxOfficial/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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INNOVATING CLOCKMAKING FOR OVER 184 YEARS WITH ARNAUD NICOLAS OF L'EPEE 1839 May 22, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Arnaud Nicolas, the CEO of L'Epee 1839. To start the show Ariel and Arnaud dive into the world of clockmaking and the company's history that spans back over 184 years. As one of the world's premier clockmakers, Arnauld gives us insight on what makes his clocks unique and how the world of clock making is continuing to evolve today, just in a different manner than wristwatch making. Ariel asks about the different collaborations that L’Epee is a part of, such as their collaboration with MB&F. The two discuss how Arnaud marries the worlds of model-making and miniatures with timekeeping as he develops his extraordinary clocks that have a feel of uniqueness and fun. Ariel asks about all the materials that are made in house since there are so many components to any given design that is created by the company, and what some of the challenges are when trying to source or develop these components. They also converse about some of the different unique models that are made by L’Epee, and Ariel has Arnaud explain how their unique sounding striking clocks operate and make the sounds they do. Join us and listen in on the conversation that spills all of the details of the world of clockmaking from one of the world's premier clockmakers.

To stay updated with Arnaud and L’Epee:

Website - https://www.lepee1839.com/

Instagram @Lepee_1839 - https://www.instagram.com/lepee_1839/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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CREATING CONTENT AND DEFINING LUXURY WITH BEN GALLAGHER OF LUXE COLLECTIVE May 15, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Ben Gallagher, the Co-Founder of Luxe Collective Fashion. To start the show Ben actually has Ariel give us the rundown on his perception about TikTok, and Ben lays out some of the more unique aspects of the platform and what it can do for companies today. They dive into what benefits utilizing the platform from a business marketing aspect has for companies, and how Ben has used TikTok and content creation in regard to Luxe Collective. The two then give their opinions on what is the true definition of the term “Luxury”, and Ben asks Ariel what he is looking for when he is determining the true value of a watch. They speak on the similarities and differences of the watch industry vs the fashion industry, and what some of the inner working aspects of each industry are. Ariel brings up his opinion on the title of “Influencer” and the integrity of what they are promoting, and Ben gives us his view on how authenticity while being an influencer can result in a massively loyal fan following that brands could learn from. Bouncing between the topic of Luxury, to the marketing effect that content creation can have for brands, this episode is a must listen for anyone interested in the world of luxury during the modern social media age.

To stay updated with Ben and Luxe Collective:

Website - https://luxecollectivefashion.com/

LinkedIn - https://www.linkedin.com/in/ben-gallagher-677352236/

Instagram @LuxeCollective - https://www.instagram.com/luxecollective_/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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ART WITH A HEARTBEAT WITH VIRAAL RAJAN - TIME AVENUE INDIA May 08, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Owner and Director of Time Avenue in Mumbai, Viraal Rajan. To start the show Ariel asks about the amount of Rolex authorized dealers in Mumbai, and they jump right into the luxury watch scene in India. Ariel is puzzled hearing about the 110% watch tax that existed around 25 years ago, and Viraal gives us a detailed view of how the watch world in Mumbai and India has evolved since. Ariel asks about Viraal’s inspiration for wanting to own and operate a luxury watch retailer in India. As Viraal is someone who sells their products daily, the two discuss how he feels about Rolex increasing production during its incredible demand, and how he initially dealt with the sudden surge of demand in the community. They continue on to talk about how watch design is truly the meeting point of creativity and engineering, why that speaks to Viraal so deeply, and why he feels watches are just “Art with a heartbeat”. Ariel dives into the correlation between the entertainment industry and the desires of the luxury industry consumer, and how local businesses can truly invest in a community on a personal level that major brands have trouble doing so.

To stay updated with Viraal and Time Avenue:

Website - https://timeavenue.com/

Instagram @Timeavenueindia - https://www.instagram.com/timeavenueindia/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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A LOOK INTO THE ROLEX MARKETING MACHINE, WITH AUTHOR BRENDAN CUNNINGHAM May 01, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Brendan Cunningham, PhD. Brendan is a Professor of Economics at Eastern Connecticut State University and the author of “Selling the Crown: The Secret History of Marketing Rolex”. Ariel and Brendan dive right into Brendan’s opinion on Rolex as a brand not just in the watch industry, but in all industries. They talk about the earlier days of Rolex and how they still influence the current operations of the company today, and their marketing structure that can be seen as quite unique in the space. The two switch things up and dive into Brendan’s book and what the secret history behind the brand really is when it comes to marketing. Ariel asks about the “modern analogues” of today while the internet is flourishing, and about the details of the financials behind Rolex’s advertising throughout their history. They talk about some of the information that was available to Brendan while writing the book and documenting their history, and Ariel has a curiosity into how the brand's goals and “personality” have changed over the years.

To stay updated with Brendan and to purchase his book:

His Book - https://www.amazon.com/Selling-Crown-Secret-History-Marketing/dp/B0B5KXF578

His Blog - https://www.horolonomics.com/

Instagram @Katimepieces- https://www.instagram.com/katimepieces/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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WATER COOLER WATCH TALK WITH ZOE ABELSON Apr 24, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Zoe Abelson. Zoe is the Founder of Graal Limited, a one stop destination for those looking to buy, sell, and trade luxury watches. To start the show Ariel and Zoe jump into how watch collecting has infiltrated social media, and what people are looking to get in return when they showcase their watch hobby online. Ariel asks if there are any differences between how men and women collect and talk about watches in Zoe’s experience. Zoe goes through some of her day to day duties and how she forms and maintains relationships with her clients. Ariel dives into the rapport that is built between Zoe and her clients as they talk about the benefits of having a watch friend who can also enable your watch “addiction”, or hobby as some people refer to it. Zoe also gives us some insight into the typical “water cooler talk” that might occur on a watch sales floor. The two talk about Zoe living and working in Hong Kong for years, how prevalent the watch culture is there, and what the rest of the industry can learn from HK and their passion for watches.

To stay updated with Zoe:

Website - https://www.graallimited.com/

Instagram @Watchgirloffduty - https://www.instagram.com/watchgirloffduty/

LinkedIn - https://www.linkedin.com/in/zoeabelson/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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THE TOOL CAME FIRST, THE WATCH CAME SECOND WITH OLA STRAY OF STRAYER WATCHES Apr 17, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Founder of Strayer Watches, Ola Stray. To start the show Ariel gives our guest some praise for his career and what he has created with Strayer Watches. Ola gives us a bit of background on what he made and designed before watches, which happened to include some of the tools that are used to create watches. Ariel asks Ola to explain his thought process when he says a product, how he begins to envision the improvements that he would make, and ultimately how that mindset has taken him to where he is today. Ariel asks about some of the struggles that Ola has faced with Strayer Watches when it comes to manufacturing, suppliers, and other aspects of the industry. Ola explains his fascination with the world of mechanical objects, and watches in particular, and what is next for Strayer Watches.

To stay updated with Ola and his work:

Website - https://strayerwatches.com/

Instagram @Strayerwatches - https://www.instagram.com/strayerwatches/

LinkedIn - https://www.linkedin.com/company/strayer-watches/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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FROM THE WORLD OF MEDIA TO A LIFE ALL ABOUT DESIGN WITH CHRIS MITCHELL, CO-AUTHOR OF PATINA MODERN Apr 10, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Chris Mitchell, the Co-author of Patina Modern. Ariel and Chris start the show reminiscing about Chris’s memories of the late Baselworld when he was a magazine publisher at different publications such as GQ, and Vanity Fair amongst others. The two talk about different brand parties that were attended and some not so fond memories of traveling to the show. As Ariel brands Chris as an expert with interiors, Chris talks about why he was drawn to the interior design world and how it all came to be. They talk about balancing the challenge of practicality and aesthetic as it pertains to design, but also how Chris and his wife Pilar are able to bring emotion out of their designs. Ariel asks about the investment it might take for someone to reinvent their space or renovate a home, and Chris talks about some of the challenges of renovation that they face such as the logistics of shipping. As they talk about design as a whole, Ariel starts to draw comparisons to the design and creation of watches to interior design, and he asks Chris to talk about his recent book that he co-authored with his wife Pilar, titled “Patina Modern”.

To stay updated with Chris and his work:

Website - https://www.patinamodern.com/

Instagram @ChrisMitchellOfficial - https://www.instagram.com/chrismitchellofficial/

Instagram @Patina.Modern - https://www.instagram.com/patina.modern/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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THE WATCH COLLECTING SIDE OF THE INDUSTRY WITH MICHAEL HAYMOND OF OC CHRONO Apr 03, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Co-Founder of the OC Chrono Group, Michael Haymond. As the conversation begins Ariel recounts first meeting Michael and his group several years ago, and how OC Chrono came to be. They both dive into how watch collecting connects people, and how this hobby opens up social doors for certain enthusiasts that would otherwise not have access to like minded people with similar interests. Ariel asks about group meetups and what they mean to the collecting community, and they look into the finances and business plans of different groups. Michael gives advice on the power struggle that happens within groups sometimes, and Ariel asks what things can the industry do to help groups like OC Chrono and others.

To stay updated with Michael and The OC Chrono Group:

Website - https://chrono.group/

Instagram @OC_Chrono - https://www.instagram.com/oc_chrono/

Michael’s Instagram @mhaymond321 - https://www.instagram.com/mhaymond321/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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TALKING THROUGH DECADES OF WATCH COLLECTING WITH AUTHOR AND JOURNALIST, NICHOLAS FOULKES Mar 27, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by author, journalist, and editor, Nicholas Foulkes. To start the show the two begin by discussing the North American watch market as well as what makes the watch industry unique in comparison to other industries of manufactured goods. They dive into Nick's introduction into watches and why the suits he wanted to wear influenced his watch interests. Ariel asks Nick how he was able to impress and demand respect from the brands and CEO’s that he worked with in his career, and when he started to see the demographic of watch enthusiasts start to change over the decades. Nick talks about London in the 1970’s and what collecting and watch enthusiasm was like during that time, and the two get into why brands seem to have an inability to track and tell their own brands history. As the discussion continues Ariel has our guest really jump into the different bodies of work and books that he has written over the years and what subjects he has written about, such as the early 19th century in England. Nicholas somewhat surprisingly, by his own accord, gives his advice to new collectors, and he tells us about the show that he currently does with his son on YouTube.

About Nick from his website:

“Nicholas Foulkes is the author of around 25 books on the arts and history. He is best known for his critically acclaimed trilogy of 19th century histories: Scandalous Society, (a biography of Count d'Orsay); Dancing Into Battle, A Social History of the Battle of Waterloo; and Gentlemen and Blackguards, Gambling Mania and the plot to steal the Derby of 1844.

His most recent books include, Bernard Buffet: The Invention of the Modern Mega-Artist, 'Bals: Legendary Costume Balls of the Twentieth Century' and 'Swans, Legends of the Jet Society'.

He contributes to a wide range of newspapers and magazines around the world. He is a contributing editor to The FT's How To Spend It Magazine; a contributing editor to Vanity Fair; a columnist for Country Life and luxury editor of British GQ. He launched and continues to edit Vanity Fair's twice yearly watch magazine On Time. He launched and continues to edit Vanity Fair on Art. In 2007 he was named Havana Man of the Year by the Cuban government, having been nominated for this award on four previous occasions. In 2009 he was appointed to the board of the Norman Mailer Centre. He is a graduate of Hertford College Oxford and lives in London with his wife and two sons.”

To stay updated with Nicholas and his work:

Website - http://www.nicholasfoulkes.com/

Instagram @N_Foulkes - https://www.instagram.com/n_foulkes/

YouTube - https://www.youtube.com/channel/UC7_ShMuTGUdhhg15ErTFtcw

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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IT STARTS WITH QUALITY WITH AWENATE COBBINA OF SHINOLA Mar 20, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Awenate Cobbina, the CEO of Bedrock Manufacturing and Interim CEO of Shinola. Ariel dives right into Awenate’s work history and they give a list of some of the brands that he has either been CEO of or played a major role in. The two also talk about what ties everything together at Awenate’s two current companies, Bedrock and Shinola. Awenate then dives into how Shinola’s original goal was to help create jobs in the heart of America based off the passions of its creator, Tom Kartsotis, and how Awenate is honoring that goal while trying to also progress the company even further into more goals and aspirations. Ariel asks about the manufacturing of watches and if it is the “ultimate challenge” within today's industrial complex, and also asks Awenate about the best way to defend or explain the reason behind higher prices to the customers and the marketing challenge behind that. Ariel also wants to know from Awenate what he is looking to learn from his customers and stores when he is visiting the retail spaces and getting a hands-on experience. The two jump back to Shinola’s roots and how the journey may have changed since its inception, but also on how Shinola is always aiming to bring American culture into their watch designs and the stories behind them.

To stay updated with Awenate and Oris:

Shinola - https://www.shinola.com/

Instagram @Shinola - https://www.instagram.com/shinola/

Twitter @Shinola - https://twitter.com/shinola

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: MORE THAN JUST TELLING TIME, WITH VJ GERONIMO OF ORIS Mar 13, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by VJ Geronimo, the CEO of The Americas at Oris. To start the conversation, Ariel has VJ dive right into what he does in his current role for Oris, and they begin to talk about some of the differences between markets like the South American market compared to The United States market. The two discuss some of the goals behind the brand, and how his current position influences VJ’s life while living in a place like Connecticut while working for a Swiss Watch Brand. Since a big focus for Oris is conservation and being environmentally conscious, Ariel and VJ really look into what Oris has been doing when it comes to conservation with their own products, and why it is something that is important to the brand as well as VJ. Our guest and host go deeper into industry talk, VJ talks about the R&D that goes into some of the product design, and Ariel asks what watch VJ likes to put on people's wrist when asked for guidance.

To stay updated with VJ and Oris:

Website - https://www.oris.ch

Instagram @Oris - https://www.instagram.com/oris/

Twitter @Oriswatches - https://twitter.com/oriswatches

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: MAKING TIME TO TALK HOROLOGY AND INDUSTRY WITH IAN SKELLERN Mar 06, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Ian Skellern, the Co-Founder and Technical Editor of Quill & Pad and the Executive Producer of the film “Making Time”. To start the show Ariel and Ian talk about how Ian initially turned his passion and enthusiasm for watches into a career, which Ariel mentions was actually an inspiration for him. Ian describes how he started his online journalism as an Australian living in Switzerland with his wife, and how he gained the trust of the Swiss watchmaking community over a period of time. They discuss the lack of voice that brands are putting behind their press releases and how that looks to people in the industry, and what they feel like these brands could be doing differently with that angle of marketing. Ariel and Ian really dive into the industry talk to chat about the past, present, and future of watchmaking. As the episode starts to come to an end, Ariel has Ian talk about the film he produced called “Making Time”, which is an intimate look at five extraordinary horologists and their lives.

To stay updated with Ian and to check out his work:

Website - https://quillandpad.com/

Making Time Film - https://makingtime.film/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: THE ALLIANCE OF BRITISH WATCH AND CLOCK MAKERS WITH ROGER SMITH AND MIKE FRANCE Feb 27, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Mike France, the Co-Founder and CEO of Christopher Ward Watches as well as the Co-Founder of the Alliance of British Watch and Clock Makers, as well as Roger Smith who is the Chairman of the Alliance. To start the episode Roger gives us an introduction to the Alliance and what their mission is, as well as what British watchmaking means today. Mike talks about different industries in the UK that the watchmaking industry in the country could look at that could help lead to high level technological advances in watchmaking for the UK. They both give their advice and insight to an industry that is trying to re-industrialize as Ariel puts it, and how collaborations between companies can affect the industry. As the show comes to an end Ariel has our guests lay out some of the next steps for the Alliance and how you can become a club member.

To stay updated with Roger, Mike, and The Alliance of British Watch and Clock Makers:

Instagram @Britishwatchmakers - https://www.instagram.com/britishwatchmakers/

Website - https://britishwatchmakers.com/

Twitter @Britwatchmakers - https://twitter.com/britwatchmakers

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: HOW ESPIONAGE MAY HAVE HELPED SHAPE WATCH HISTORY WITH AARON STARK Feb 20, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Aaron Stark, the author of Disrupting Time: Industrial Combat, Espionage, and the Downfall of a Great American Company. As Aaron states on his LinkedIn page: “Disrupting Time is the account of a remarkable turn of events driven by cunning spies, visionary leaders, and strategic choices that put the Swiss and American watch industries on entirely different trajectories. Had the events of 1876 never happened, we would likely know little of Swiss watches today.” Our host Ariel Adams has Aaron Starks dive even deeper into the story for our listeners to enjoy as he shares more unknown information about watch history and how the industry evolved to what it is today.

To stay updated with Aaron and to check out Disrupting Time:

LinkedIn - https://www.linkedin.com/in/aws64/

Amazon - https://www.amazon.com/Disrupting-Time-Industrial-espionage-downfall/dp/B0BPMF2K7C

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: USING 3D PRINTING TO START A NEW WATCH BRAND WITH KAREL BACHAND FROM BARRELHAND Feb 13, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Karel Bachand, independent watchmaker and the Founder of Barrelhand. To start the show Ariel and Karel reminisce on their first meeting, and they dive deep into the inspiration behind Karel’s original infatuation with creating replicas. Ariel asks about some of the challenges that Karel faced as he was getting further into his replica projects and approaching brands about them, as well as the feelings he felt when going public in the watch community with his passion for the first time. The two connect the dots on how Karel went from those incredible personal engineering projects to founding his company Barrelhand. As the two start to dive into the company, Karel expands on how Barrelhand Project One started as a research platform to push the limits of what is currently possible with additive manufacturing and what kind of role 3D printing plays in their operation. The two go into the details behind watch creation with a new brand such as time frames, the making of design files for new parts that are needed, manufacturing, and all the production elements that go into it.

To stay updated with Karel and Barrelhand:

LinkedIn - https://www.linkedin.com/in/karelbachand/

Instagram @Barrelhand - https://www.instagram.com/barrelhand/

Website - https://www.barrelhand.com/

YouTube - https://www.youtube.com/channel/UCk902DR8MEJxv8Ay3BZTcqg

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: TAKING DOWN THE FOURTH WALL FOR YOUR CUSTOMERS WITH MIKE FRANCE Feb 06, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Mike France, the Co-Founder and CEO of Christopher Ward Watches. The two start the show by reminiscing about the early days of ABTW and how Ariel first learned about the brand. Ariel talks about how he saw Christopher Ward totally embracing ecommerce at the time, when other brands were ignoring it. He also compliments the brand on how he has always seen a continuous cycle of growth in the quality of the brand year after year, and Mike shares how the brand is always aiming to improve. The two discuss the difference between a customer's interest in the extrinsic value of watches compared to intrinsic value of them, and how they see the former changing into the latter more recently. Mike talks about their target audience and how Christopher Ward does, or actually doesn't attempt to market to them. Ariel draws parallels betweens someone's profession and their success and the values that they may look for in a watch brand or their desired timepiece. As the conversation comes to an end Ariel asks Mike what it is about Christopher Ward as a company that has provided him with the mindset he has about open and transparent communication with their customers, and Mike elaborates on how they are breaking down the fourth wall for them.

To stay updated with Mike and Christopher Ward:

Instagram @ChrisWardLondon - https://www.instagram.com/chriswardlondon/

Christopher Ward Watches - https://www.christopherward.com/int/home

Twitter @ChrisWardLondon - https://twitter.com/ChrisWardLondon

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: PRIORITIZING CLIENT EXPERIENCE AT WRIST AFICIONADO, WITH CO-FOUNDER EDDIE GOZIKER Jan 30, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This special episode of the Superlative podcast is brought to you by Wrist Aficionado. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Eddie Goziker, the President of Wrist Aficionado. Ariel starts the show by diving into the formation and story of Wrist Aficionado with Eddie, and they discuss the importance of opening brick and mortar stores as well as selling remotely and online. Ariel brings up how the retail experience for purchasing a watch has changed over the years from a jewelry store feel, to a more “exclusive club” type of experience. Eddie elaborates on the inventory that they have in store between their Miami, New York, and soon to be Beverly Hills stores, and why being able to visit a location in person matters so much to a customer who is shopping around for the right timepiece. The two talk about client experience as a whole, and Eddie shares with us where he was first able to become educated and experienced with client, or patient, experience. Ariel and Eddie speak on not only the relationships Wrist Aficionado is able to build with brands, but also the client relationships outside of just buying and selling the watch that have really been a claim to fame for the company as well. Eddie gives us insight on how he makes decisions on inventory, and what he looks for in a watch when trying to predict its future relevance or potential desire to customers. As the conversation starts to come to an end, Ariel asks Eddie to give a preview for what we can expect from Wrist Aficionado, and how customers can best engage with the company as well.

To stay updated with Eddie and Wrist Aficionado:

Instagram @Wristaficionado - https://www.instagram.com/wristaficionado/

Website - https://wristaficionado.com/

Twitter @Wristaficionado - https://twitter.com/WristAficionado

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: THE REVIVAL OF WELSBRO WATCHES WITH RICH REICHBACH Jan 23, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Rich Reichbach, the President and Owner of Time Titans as well as Co-founder of Welsbro. To start the show Ariel and Rich dive into what it was like for Rich growing up as the son of a watchmaker, and how his father came to be one. Rich connects the dots from his self-proclaimed “nerd” interests led to watches in a way, and introduces us to his Time Titans eBay store that has been selling for close to 20 years. Ariel asks about Rich’s ability to curate his inventory, and how big personal relationships that he has developed over the years benefits his business. Rich gives his advice to those potentially looking to do what he does, and they both talk about how big of a part eBay plays in the industry and to what he does. They discuss Rich and his wife Katie purchasing and reviving the brand Welsbro, and some of the history behind the brand before it went quiet in the 1970’s. Ariel asks about Rich’s vision for the future of the company, and its potential trajectory.

To stay updated with Rich, Welsbro, and Time Titans:

Instagram @Timetitans - https://www.instagram.com/timetitans/

Welsbro - https://welsbro.com/

eBay Store for Time Titans - https://www.ebay.com/str/timetitans

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: AN INTERVIEW WITH OUR HOST ARIEL ADAMS WITH RICHARD ATKINSON Jan 16, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Richard Atkinson, who Co-hosts the ABTW Weekly Podcast from ABTW with Ariel. On this special episode Richard and Ariel flip the traditional Superlative script, and Richard interviews Ariel. You get to hear some interesting questions such as Ariel’s first watch purchase, how he managed to end up in Law School, and why he hates classifying anything as his “favorite”. Rick has Ariel dive deeper into the beginning days of ABTW and what the media landscape looked like at that point in the industry. The two talk about the brand's relationship with media as Ariel was starting ABTW, and at what point did Ariel start to grow it into a real company and brand. Rick tackles subjects like which came first, ownership, or the desire to talk about watches, and they look ahead to the future for ABTW and Ariel Adams.

To stay updated with Richard and the ABTW Weekly Podcast:

Instagram @ - https://www.instagram.com/rickticktalk/

LinkTree - https://linktr.ee/abtwweeklypodcast

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: WHERE ART MEETS WATCH DESIGN WITH MARTIN FREI Jan 09, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is again joined in-person by Martin Frei, the Founder and Chief Designer at Urwerk. Even though Ariel and our guest are recording live in person on the floor of an event, over the background noise of the event happening the two manage to have an incredibly in-depth conversation about Martin’s life, Urwerk, and the watch industry as a whole today. Martin begins the show diving into how he “rebelled” a bit in his early life by going to Art School initially, and how hand-drawing is still ingrained into watch design today. Ariel talks about the huge change in the industry and watch development after the availability of CNC Machines and how that affected the production abilities of the industry. Ariel asks Martin about his vision and prediction about a market emerging that would want high-end artistically designed watches, and Martin describes his aesthetic philosophy that ties his work and vision together. The two discuss Martin’s journey to America and back to Switzerland, and how his personal taste aligns or affects the brand today.

To stay updated with Martin and Urwerk:

Website - https://www.urwerk.com/

Instagram @Mfmontrose - https://www.instagram.com/mfmontrose/

Instagram @Urwerkgeneve - https://www.instagram.com/urwerkgeneve/

Twitter @URWERK_Geneve - https://twitter.com/URWERK_Geneve

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: LETTING THE MARKET DISCOVER WITH KARL-FRIEDRICH SCHEUFELE Jan 02, 2023

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined in-person by Karl-Friedrich Scheufele, the Co-President of Chopard. The two are recording this podcast together in the lower floor of the new Chopard boutique on 5th Avenue, and even though you will hear the liveliness of the work day around them as they speak, the two dive into everything Chopard. They start the show talking about what Karl-Friedrich Scheufele learned about Chopard during the pandemic, and he elaborates on the history of his family and the brand. Ariel asks about what Chopard did in order to gain such high levels of competency with internal manufacturing and creating the high level of watches that they currently are creating, and he also inquires into all of the different names that currently fall under the Chopard name. Ariel and Karl-Friedrich Scheufele also get hands-on with multiple pieces such as their Alpine Eagle, and the Jumping Hour. Ariel brings up the ethical side of production within luxury goods, and Karl-Friedrich Scheufele discusses what really goes into the ethical sourcing of such materials.

To stay updated with Chopard:

Website - https://www.chopard.com/

Instagram @Chopard - https://www.instagram.com/chopard/

LinkedIn - https://www.linkedin.com/company/chopard/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: FROM ABTW TOP COMMENTER TO WRITING THE WRISTWATCH HANDBOOK WITH RYAN SCHMIDT Dec 26, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Ryan Schmidt, the author of The Wristwatch Handbook. The two start the show talking about how Ryan and Ariel originally met through the ABTW comment section, and how Ryan has literally won an award for being a top commenter on the site. Ariel has Ryan pretend to be a watch lover that is starting their journey in today’s landscape, and Ariel gives us some insight into how he confidently defends his likes and dislikes when it comes to personal favorites. Ariel and Ryan dive into how the general watch conversation in the community seems to mirror the tones of the larger conversation happening in society at the time, and Ryan talks about his book The Wristwatch Handbook.

To stay updated with Ryan and his work:

Website - http://thewristwatchhandbook.com/welcome

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: WHEN DISRUPTION CAN BE BAD FOR BUSINESS WITH SIMON DE BURTON Dec 19, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by his good friend and long time colleague in the industry, Simon de Burton. The two friends start the show by talking about the fact that to their surprise, they still have not run out of things to talk about in this industry day to day. Simon shares how he has been writing about car watches since 2005 and has never had a day without something to write. They discuss how pop culture media has put the prices of watches in the spotlight and glorified their status, while Ariel brings up the idea that disruption can sometimes be bad for business. Ariel asks Simon about his time in the auction industry, and Simon tells a crazy story that you will want to hear about stamps. Yes, stamps. Ariel talks about new innovation today sometimes being stifled by certain factors, and our guest gives us an example of innovation that is clearly working today. They answer the question of, “Do you need to spend a lot of money to be a happy watch collector today?”, and two preview the future of Simon’s career and work.

To stay updated with Simon and some of his work:

Current and Previous Articles - https://www.ft.com/stream/6c65aa84-9cf7-4547-9bd0-602940912c19

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: WHAT IT TAKES TO BE CREATIVELY EFFICIENT WITH SYLVAIN BERNERON Dec 12, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Sylvain Berneron, the Creative Director at Breitling. Ariel and Sylvain begin by letting our listeners in on a small secret about the recording of the episode while diving straight into a conversation that unfolds into the full process of a new watch design. They talk about what it is like for a creative person to work under strain to design with factors like an arbitrarily short timeline made by someone who doesn't understand the process. Which leads into Ariel having Sylvain go step by step through the process of what it's like for a watch design concept to be conceptualized, designed, and approved by the chain of command, and what that chain is. Who gets the final say in the process, and how even effective design teams today still require constant justification when working in large corporate entities. Sylvain gives his advice and thoughts on the importance of choosing who you work for, and the two go ahead and plan the topic of their next episode together. (TBD).

To stay updated with Sylvain and Breitling:

Instagram @Breitling - https://www.instagram.com/breitling/

Twitter @Breitling - https://twitter.com/breitling

Breitling Website - https://www.breitling.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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WHAT SUCCESS IN A HUMBLING INDUSTRY LOOKS LIKE WITH JORN WERDELIN Dec 05, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Jorn Werdelin, the Co-Founder of luxury watch company Linde Werdelin. To start the show Ariel and Jorn dive into the genesis of Linde Werdelin and how Jorn got to that point in his life. They talk about the difference of challenges that start-ups previously had than those coming about today, and how the change of manufacturing capacity impacted the ability to start in the industry. Ariel talks about what the perfect world for marketing a watch brand would look like, and how the speed of the watch industry continues to humble those within it. They look into the future battles of the watch industry when it comes to things like materials and finishings, and Jorn is asked to give some advice and guidance to young entrepreneurs in the industry today.

To stay updated with Jorn and Linde Werdelin:

Instagram @Jornwerdelin - https://www.instagram.com/jornwerdelin/

Company Website - https://lindewerdelin.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: LOOKING BACK ON THE HISTORY OF THE ROYAL OAK WITH BILL PRINCE Nov 28, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Bill Prince, an award-winning journalist, former deputy editor of British GQ, and Author of “Royal Oak: From Iconoclast to Icon”. Ariel and our guest start the show by talking about humans being fascinated by measuring time, and why the wrist watch became the most fashionable measuring instrument. Bill dives into his most recent book that he authored about the Audemars Piguet Royal Oak and its 50th Anniversary, and he elaborates on one of his statements regarding Audemars Piguet being the only brand that could make something like the Royal Oak. Bill talks about the path that Audemars Piguet took in order to secure enthusiasts’ approval before mainstream approval, and what he sees as their greatest strength and weakness in one. The pair end the show on a fun thought experiment regarding a different type of Royal Oak, and comparisons of smart watches and traditional watches, to electric cars and traditional fuel cars.

To stay updated with Bill and to check out his book:

Instagram @Billprinceinc - https://www.instagram.com/billprinceinc/

To Purchase Bill’s Work - https://eu.assouline.com/products/royal-oak-from-iconoclast-icon

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: FROM COLLECTOR TO CEO WITH ANDY ZHANG - WATCHBOX CHINA Nov 21, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the CEO of WatchBox China, Andy Zhang. To start the show Ariel asks Andy what it is like to be on the industry side as opposed to the collector side of the watch industry, and they dive into the concept of new collectors sometimes buying watches just because of the potential investment. Andy talks about what WatchBox is and what his role at the company entails as the CEO of WatchBox China. Ariel brings up the question of whether or not pre-owned watches from specific markets are re-sold into other markets. They also talk about taxes when regarding pre-owned watches as opposed to new watches in China, as well as what the current and future event landscape looks like there.

To stay updated with Andy and WatchBox:

Instagram @Watchbox - https://www.instagram.com/watchbox/

Website - https://www.thewatchbox.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: BELIEVING IN HIGH QUALITY JOURNALISM TODAY WITH ASTRID WENDLANDT Nov 14, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Astrid Wendlandt, Founder of Miss Tweed. Astrid was one of the first Superlative guests that we had on the show, and is joining us again to talk about the current state of the luxury watch industry.

To start the show the two talk about Audemars Piquette and some of their current practices that they are implementing, as well as their decision to expand their retail network. Ariel and Astrid compare this with other companies, and what Astrid hopes for the company.

Ariel talks about the level of professionalism that Miss Tweed is known for, and asks about the kind of relationship Astrid has with the companies that she has to report and write on daily. Astrid talks about getting blacklisted by some companies in the past at events, and why things like that occur in journalism today. Ariel talks about taking more watch shows out of Switzerland and into a place like Florida, and Astrid gives her predictions for the markets future over the upcoming

To stay updated with Astrid and Miss Tweed:

Instagram @misstweedofficial - https://www.instagram.com/misstweedofficial/

Instagram @astrid_wendlandt - https://www.instagram.com/astrid_wendlandt/

Twitter @TweedMiss - https://twitter.com/tweedmiss

Website - https://www.misstweed.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: A DIFFERENT VIEW OF OUR CURRENT CONCEPT OF TIME WITH BJORN KARTOMTEN Nov 11, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Bjorn Kartomten, Founder of Yes Watches. Ariel starts the show by having Bjorn give the “elevator pitch” for Yes Watches and their Sunrise/Sunset complication that makes their watches unique. Ariel dives into Bjorn’s design mindset and style, while they also talk about what benefits to his life that Bjorn has experienced since starting this company. Bjorn talks about the important balance between beauty and quality, and some of the unique options and enhancements that are available to Yes customers.

To stay updated with Bjorn and Yes Watches:

Instagram @Yeswatch_official - www.instagram.com/yeswatch_official

Twitter @Yeswatches - www.twitter.com/yeswatches

Website - www.yeswatch.com

Website - www.yeswatch.com/V7movement

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: BUILDING A WORD CLASS WATCH BRAND IN INDIA WITH NIRUPESH JOSHI Oct 31, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Nirupesh Joshi (NJ), the Founder of Bangalore Watch Company. The two start the show talking about NJ’s previous history having worked well over a decade in the tech industry, and some of the hurdles that he and his wife encountered when starting the company together. Ariel asks NJ what he has learned about incorporating local character visually and emotionally into their products, and NJ talks discusses the importance of listening to their customer’s feedback that they have received so far. They dive into the history of watchmaking and general manufacturing in India, and how big the watch market is there today.

To stay updated with NJ and Bangalore Watch Company:

Instagram @Bangalorewatchco - https://www.instagram.com/bangalorewatchco

Website - www.bangalorewatchco.in

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: BUILDING A RELATIONSHIP WITH YOUR CUSTOMER BEFORE THE SALE WITH BRANDON LITTLE Oct 24, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Vice President of Design at Shinola, Brandon Little. To start the episode Brandon explains a bit about his position at Shinola, and dives deeper into the brand itself. Ariel asks Brandon to explain some of the differences between something being 100 % made in America and a product that is just from an American company. Ariel talks about how he can see that Shinola tries to craft a relationship with their customer before pushing any product on them, and asks what other brands can learn from this. The two talk about the price point range that Shinola operates in, and where Brandon sees Shinola selling at in the future. To round out the show Ariel asks Brandon to talk about what he sees as the selling point for Shinola, and what he would like Shinola to be known for to their customers over time.

To stay updated with Brandon and Shinola:

Twitter - @Shinola - https://twitter.com/shinola

Instagram @Shinola - https://www.instagram.com/shinola/

Website - https://www.shinola.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: MERGING ESPORTS AND THE WATCH INDUSTRY TOGETHER WITH JAMES BARDOLPH Oct 17, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by esports commentator and watch enthusiast, James Bardolph. Ariel has James start the show by explaining the intricacies of esports and defining what it really is. James sets the stage for the size of the industry today, and how advertising and sponsors play a role. Ariel asks how watches play a part in the gaming industry, and how value is seen in the gaming world today with things like microtransactions and in-game items. They talk about how the watch industry can work together with the gaming industry, such as when G-Shock partnered with NASA and other partnerships as well. James gives some of his ideas for what he wants to do content wise in the future, and Ariels for some advice for marketing people who need help getting over the fear of negativity.

To stay updated with James:

Twitter - @JamesBardolph - https://twitter.com/jamesbardolph/

Instagram @James.Bardolph - https://www.instagram.com/james.bardolph/

Website - https://eslfaceitgroup.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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A DISCUSSION ON THE HISTORY AND GEOGRAPHY OF WATCH PRODUCTION WITH PIERRE-YVES DONZE Oct 10, 2022

This week on Superlative our host and aBlogtoWatch Founder Ariel Adams is joined by Pierre-Yves Donzé, author of The Business of Time, brought to you by aBlogtoWatch.

SUPERLATIVE: A PASSIONATE CAREER OF TENNIS AND WATCHES WITH MIGUEL SEABRA Oct 03, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Miguel Seabra, Journalist on Tennis & Timepieces. Miguel is a tennis and watch enthusiast who has been writing about both since the 1990’s, with a degree in the History of Arts. They talk about how he came to write about watches, and how journalism in the watch space was not as present in the media then as it is now. Ariel has Miguel talk about the differences in the luxury watch space throughout the 1990’s until today, and how journalism operated in the pre-social media era. They dive into the backstory of the famous ambassadorship of Tennis legend Rafael Nadal and Richard Mille, and Miguel suggests what kind of restraint someone should have when purchasing one of their first luxury pieces. Ariel talks about the difference between exclusive and inclusive luxury, and how he appreciates the inclusivity that Miguel demonstrates in his work.

To stay updated with Miguel:

Instagram - @MiguelSeabra - https://www.instagram.com/miguelseabra/

Instagram - @TheWristShooter - https://www.instagram.com/TheWristshooter/

Instagram - @Espiraldotempo - https://www.instagram.com/espiraldotempo/

Website - https://espiraldotempo.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: IS MARKET PRICE A FANTASY WITH CHARLES TIAN Sep 26, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Charles Tian, Founder of WatchCharts. To start the show Charles talks about the inspiration behind the service that WatchCharts provides and how he considers the company to be a data company that is assisting collectors and buyers in understanding the value and fair price of watches. Charles explains how WatchCharts is the authoritative source for data-driven analysis of the pre-owned watch market and the two talk about the idea of the “market price” of watches today. Charles dives into how they collect the data at WatcCharts, and how they arrive at the price values that they do. Ariel also brings up the idea of enthusiasts being obsessed with measurable data, and how that affects services like WatchCharts.

To stay updated with Charles and WatchCharts:

Instagram - @WatchCharts - https://www.instagram.com/watchcharts/

Website - https://watchcharts.com/

YouTube - https://youtube.com/watchcharts

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: WHAT WORKING HARD IN THE WATCH INDUSTRY REALLY MEANS WITH MICHAEL PEARSON Sep 19, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Michael Pearson, Brand Director at Zodiac Watches. To start the show the two talk about Michaels’ time away from the watch industry years ago, and how he would consider himself different now as he re-enters the watch industry as opposed to before. Ariel has Michael talk about some of the practices and things he would tell people from around the world when he is trying to describe the American watch market, and what Americans are actually like. They dive into what it actually means to be working hard in the watch industry, and what it is like working for Zodiac under the Fossil Group company. Michael talks about some of the ways he plans on expanding and amplifying the brand, and how important their price point is to their business model.

To stay updated with Michael and Zodiac Watches:

Instagram - @Mikepearson6 - https://www.instagram.com/mikepearson6/

Website - https://www.zodiacwatches.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: WHEN DO YOU KNOW A DESIGN PROJECT IS DONE WITH WILLIAM MASSENA Sep 12, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by William Massena, Founder of Massena Lab. Ariel and William dive deep into what Massena Lab does, and how some of their collaborations work. William talks about the other sides of the business that not everyone sees, and how they are much more than a collaboration company. Ariel asks about Williams’ entrepreneurial endeavors that led him here, and how having a good pulse on the community plays a part in his efficiency and success. They talk about the cost effectiveness in manufacturing watches in Europe as opposed to Asia, and a bit more into how watches are made today. William talks about what it takes to keep a company's interest today that is wanting to work with Massena Lab, and what the difference between a “Creative Director” and a “Producer” would be in the watch design world.

To stay updated with William and Massena Labs:

Instagram - @Therealmassena - https://www.instagram.com/therealmassena/

Instagram - @Massenalab - https://www.instagram.com/massenalab/

Website - https://massenalab.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: TALKING ABOUT WATCHES WITH PERSONALITY WITH RIPLEY SELLERS Sep 05, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by one of the newest members of the aBlogtoWatch editorial team, Ripley Sellers. To start the show the two begin with a major theme of the episode as they discuss what it's like talking about watches through the media, and doing so with your own personality. Ripley talks about the overall landscape of watch media today, and how he entered the space through watch sales. Ariel and Ripley talk about classifying someone's interest in watches as a hobby, and how watch collectors' behaviors differ a bit from other types of collectors and enthusiasts. They also talk about the value of worth when you want to own something, as opposed to just when you are seeking to purchase and resell. Ripley goes further into his duties at aBlogtoWatch.com, and what he is hoping to get out of the experience as time goes on.

To stay updated with Ripley and his work at ABTW:

Instagram - @Ripley.sellers - https://www.instagram.com/ripley.sellers/

ABTW articles - https://www.ablogtowatch.com/author/ripley-sellers/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: WHAT IT REALLY MEANS TO BUILD YOUR BRAND WITH PETER CHO Aug 29, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Peter Cho, the Creative Director and Co-Owner of Jack Mason Watches. The two start the show trying to define the company and brand, and also why so many successful brands today are actually names of people. Ariel and Peter dive into what it takes from a design standpoint to create something truly original, and how the gap between the last generation of watch designers and the new designers today could be bridged. Ariel brings up the notion of a “brand” altogether, and Peter elaborates on what it means practically to be “Building your brand”.

To stay updated with Peter and Jack Mason Watches:

Instagram - @Jackmasonbrand - https://www.instagram.com/jackmasonbrand/

Tiktok- @Jackmasonbrand- https://www.tiktok.com/@jackmasonbrand

Youtube - https://www.youtube.com/c/JackMasonbrand

Website - https://jackmasonbrand.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: CREATING FUNCTIONAL AND WEARABLE ART WITH CRISPIN JONES Aug 22, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Crispin Jones, Founder of Mr. Jones Watches. To start the show Ariel dives into their first meetings, and he has Crispin go into some of the good and bad advice that he has received over the years on running the business. Ariel asks about Crispin’s feelings on Artists also being Entrepreneurs, and how he sees that playing into the mission of Mr. Jones Watches. The two discuss the idea or Mr. Jones Watches being true pieces of functional and wearable art, and how the team at the company has changed or grown over the years compared to other companies. To end the show Ariel asks about the future of Mr. Jones Watches, and how their tomorrow will be different than today.

To stay updated with Crispin and Mr. Jones Watches:

Instagram - @Mrjoneswatches - https://www.instagram.com/mrjoneswatches/

Twitter - @Mrjoneswatches - https://twitter.com/mrjoneswatches

Website - https://mrjoneswatches.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: WHY HERITAGE IS IMPORTANT WITH ALEXANDER SCHMIEDT Aug 15, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Alexander Schmiedt, the President of the Americas at Vacheron Constantin. To start the show Ariel reminisces about meeting Alexander when he worked at Mont Blanc, and Ariel asks about what drew him to go into the watch industry. They talk about the special types of relationships that customers can develop with Vacheron, and how they will take very in-depth custom orders that other brands today have stopped doing. Alexander discusses the heritage and incredible history behind the brand, and Ariel asks about the demographic today that is interested in Vacheron Constantin pieces. The two dive into the topic of female connoisseurs of mechanical watches today, and Ariel excitedly asks Alexander about the special watches in the Métiers d'Art collection by Vacheron.

To stay updated with Alexander and Vacheron Constantin:

Instagram - @Vacheronconstantin - https://www.instagram.com/vacheronconstantin/

Twitter - @Vacheron1755 - https://twitter.com/Vacheron1755

Website - https://www.vacheron-constantin.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: TALKING HUBLOT’S HISTORY AND FUTURE WITH JEAN-FRANCOIS SBERRO Aug 08, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Jean-Francois Sberro, the President of Hublot North America. To start the show Ariel asks Jean-Francois to talk about what it was like leading up to the LVMH purchase of Hublot that resulted in his current position there. They discuss the character of the brand at that time, and what the American market means to the luxury world today. Jean-Francois gives us some details and incredible stories from working under Jean-Claude Biver, and why he is so highly regarded in the space. They also go into the importance of marketing for Hublot, and what they previously did in the luxury space that nobody else was doing.

To stay updated with Jean-Francois, and Hublot:

Instagram - @Hublot_NorthAmerica - https://instagram.com/hublot_northamerica/

Instagram - @Jfsberro - https://instagram.com/jfsberro/

Website - https://www.hublot.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: YOU CAN ALWAYS IMPROVE WHAT YOU ARE DOING WITH BARRY COHEN Aug 01, 2022

This week on Superlative our host and aBlogtoWatch Founder Ariel Adams is joined by Barry Cohen, the Founder of Luminox and the Managing Partner of Time Concepts LLC, brought to you by aBlogtoWatch.

SUPERLATIVE: A WATCHMAKING STORY OF BROTHERHOOD AND SURVIVAL WITH AUTHOR SCOTT LENGA Jul 25, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Scott Lenga, Co-Author of “The Watchmakers: A Powerful WW2 Story of Brotherhood, Survival, and Hope Amid the Holocaust”. The two start the show talking about how the book based off his fathers recordings connects with the watch community, and how it brought the interest of watchmaking to his mind. The book tells the story of how Scotts’ father Harry Lenga, and his brothers used their watchmaking skills to survive the Holocaust. Ariel and Scott get into the deeper meaning behind why Scott wanted the world to hear this story, and some of the incredible lessons he learned from his father while working on the story.

To stay updated with Scott and his work:

- Instagram @Scottlengawriter - https://www.instagram.com/Scottlengawriter/

- LinkedIn - linkedin.com/in/scott-lenga-26a526

- Website - www.scottlenga.com

Purchase The Watchmakers Book on Amazon:

https://www.amazon.com/Watchmakers-Story-Brotherhood-Survival-Holocaust/dp/0806541911

Check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: BUILDING AN ALTERNATIVE ONLINE WATCH COMMUNITY WITH PIETRO TOMAJER Jul 18, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Pietro Tomajer, Co-founder of The Limited Edition online luxury watch store. Pietro talks about how his business model began in 2015 where he gave a place for alternative and underground watch makers to be found. Ariel brings up how he sees a number of watchmakers like Pietro go from working for a major brand, to getting an entrepreneurial spark that leads them to create their own brand or company. The pair dive into industry talk where they discuss seeing eye to eye with brands you work with, and profit margin integrity when reselling watches. Ariel rounds out the show by asks=ing what we can expect next from The Limited Edition and how they are going to grow from where they are currently at.

To stay updated with Pietro and The Limited Edition:

- Instagram @Thelimitededition.uk - https://www.instagram.com/thelimitededition.uk/

- Twitter @Limitedandrare - https://twitter.com/limitedandrare

- Website - https://www.thelimitededition.co.uk/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: A LIFE OF RACING PORSCHES AND WINNING ROLEX WATCHES WITH PATRICK LONG Jul 11, 2022

This week on Superlative our host Ariel Adams is joined by Patrick Long, the Co-founder of Luftgekühlt, brought to you by aBlogtoWatch.

SUPERLATIVE: A DOUBLE SHOW SPECIAL WITH GEORGE BAMFORD Jul 04, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined for a second time on the show by George Bamford, Founder of the Bamford Watch Department. This episode has a unique format where Ariel and George decided to do two podcasts in one. The first half of the show is George interviewing Ariel, while the second switches back to our normal Superlative format with Ariel asking the questions. They start the show talking about Ariels’ dream watch, the start of aBlogtoWatch, and they dive deep into Ariels’ insight into the industry. As the show migrates more into the Superlative side of things, George talks about how he and Ariel are similar when it comes to being consumed by your interests, and Ariel also asks George the very simple question of, “How do you get the worlds' best luxury brands to make your designs?”. George talks about the time he saw his watch on a passenger on an Airplane, and they talk about what the conversations are like when George presents his designs to brands.

To stay updated with George and the Bamford Watch Department:

- Instagram @Bamfordwatchdepartment - https://www.instagram.com/bamfordwatchdepartment/

- Instagram @Bamfordldn - https://www.instagram.com/bamfordldn/

- Website - www.bamfordwatchdepartment.com

- Website - www.bamfordlondon.com

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: “EXPENSIVE IS CHEAP, CHEAP IS EXPENSIVE” WITH PATRICK GETREIDE - THE OAK COLLECTION Jun 27, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Patrick Getreide, owner of The Oak Collection. The two are in London and sit down together for a casual conversation about their lives around watches, and the incredible Oak Collection. The Oak Collection is a collection of 168 different timepieces of Patricks’ that have been curated into a traveling exhibition, with a potential value of up to 400 million dollars. Ariel and Patrick talk about how his collection came to be over the years, and why vintage Patek Philippe seems to be at the top of his list consistently. They dive into the life of Patrick, and how his personal preferences came to be. Be sure to check out the companion aBlogtoWatch article below that Ariel authored in order to really jump into the story behind The Oak Collection.

To stay updated with Patrick and The Oak Collection:

- Instagram @The.Oak.Collection - https://www.instagram.com/the.oak.collection/

- ABTW Coverage - https://www.ablogtowatch.com/the-oak-collection-of-watches-what-is-it-who-owns-it-why-see-it/

- Website - https://www.oakcollection.watch/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: HAVING A JOB THAT IS YOUR HOBBY WITH TIM MOSSO - WATCHBOX Jun 20, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined again by his long time friend and Watch Specialist & Media Director for Watchbox, Tim Mosso. Starting the show our pair find themselves continuing a conversation about car ownership vs watch ownership, and talking about the luxury space in general being a place for adult play just like motorsports. They dive into how they feel getting to have a career in an industry that is not only a true passion for them, but is also a hobby they actually enjoy as well. The staffing decisions at major companies and how that can affect their overall mission. They give a bit of advice on who to maybe bring into your brand that will add value to it. They talk about auctions and their operations today that affect “market value”.

To stay updated with Tim and Watchbox:

- Instagram @Tim_mosso - https://www.instagram.com/tim_mosso/

- Website - https://timmosso.com/

- Website - https://www.thewatchbox.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: TALKING WATCH DESIGN WITH SYLVAIN BERNERON - CREATIVE DIRECTOR AT BREITLING Jun 13, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Creative Director at Breitling, Sylvain Berneron. To start the show our host Ariel asks Sylvain about some of the unknown complexities in watch design that people may not think of, and how many people may be responsible for the design of just one watch. Can a brand can truly make a smart watch and a traditional watch with both being produced at a certain high level of quality? They dive into the relationship between man and machine, and how the smart watch emergence into the watch industry mirrors innovation in other industries throughout our time. Ariel and Sylvain touch on many topics on the design of luxury watches as they discuss all of the details in watch design today on this weeks episode of Superlative.

If you enjoy the show please subscribe, rate, and review!

To stay updated with Sylvain and Breitling:

- Website - https://www.breitling.com/

- Instagram @Breitling - https://www.instagram.com/breitling/

- YouTube - https://www.youtube.com/breitling

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

SUPERLATIVE: NOT TRYING TO HIDE A LUXURY WATCH SECRET WITH JEAN ARNAULT - HEAD OF WATCHES AT LOUIS VUITTON Jun 06, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Head of Watches at Louis Vuitton, Jean Arnault. Ariel starts the show asking about the exclusivity and somewhat secrecy behind the brands luxury watches. Jean elaborates on how they are only distributed through their own LV stores, and how he believes they operate in a more artisan way with their smaller team. Our guest is asked about what his goals are for the brand going forward, and how awareness is at the forefront of that. They talk about the luxury smart watch market currently, and while Jean still defends mechanical watches he still believes that a true sports watch today is now a connected watch. Jean goes into what makes their connected watches different, and why creating it all in house is important for them. To round out the end of the episode Jean explains why creating a fun piece with incredible software that works is extremely valuable to the mission, and even though Ariel and Jean both seem to get annoyed with the constant notifications aspect of smart watches, they always seem to turn them off anyways and get to really enjoy the watch itself.

To stay updated with Jean and Luis Vuitton Watches:

- Website - https://www.louisvuitton.com/

- Instagram @Arnaultjean -https://www.instagram.com/arnaultjean/

- Instagram @Louisvuitton - https://www.instagram.com/louisvuitton/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: BRINGING WATCHMAKING BACK TO BRITISH SOIL WITH NICK ENGLISH CO-FOUNDER OF BREMONT WATCHES May 30, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Nick English, the Co-Founder of Bremont Watches. The pair dive into the culture of image and how personal representation matters in the luxury world, and how important it was for Bremont to be a British brand in addition to being a luxury brand. Ariel asks Nick about his drive behind making watches that have a purpose they are specifically designed for. They chat about why Bremont is focused on being so hands-on with the design and creation of their watches as opposed to outsourcing multiple stages of production, and how aiming to be carbon neutral is important to the brand as well. They talk about the competitive natures between Nick and his brother and Co-Founder Giles, and the different duties that they split between himself and his brother.

To stay updated with Nick and Bremont:

- Website - https://www.bremont.com/

- Instagram @Bremontwatches - https://www.instagram.com/bremontwatches/

- Instagram @Bremontnick - https://www.instagram.com/bremontnick/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: TO BE YOURSELF IN A WORLD OF RULES WITH NICO LEONARD VAN DER HORST OF PRIDE AND PINION WATCH RETAILER May 23, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Nico Leonard van der Horst from the Belfast Watch Retailer, “Pride and Pinion”. Ariel asks Nico about being a personality in the watch space today and how that has allowed him to be himself in the eye of the industry. Nico proposes the question “Who has decided the industry has to be as formal as it is today?” They talk about what it was like for him to move to Belfast from The Netherlands, what the watch culture was like there when he got there, and how it has evolved. Ariel asks him to dive into the store “Pride and Pinion” and to talk about developing this company in a city that did not have the biggest watch interest at the time. The evolution of his career as a watch retailer from inception to currently is discussed, and how important the specific curation of the inventory is at Pride and Pinion.

To stay updated with Nico and Pride and Pinion:

- Website - https://prideandpinion.com/

- YouTube @Paulwilmotcomm - https://www.youtube.com/channel/UCXPXfAAo-yV6Y-0PZecwBLw

- Instagram @Nicoleonardvanderhorst - https://www.instagram.com/nicoleonardvanderhorst/

- Instagram @Prideandpinion - https://www.instagram.com/prideandpinion/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: BEING A STORYTELLER FOR WATCH BRANDS WITH HAMPTON CARNEY -CEO AND OWNER OF PAUL WILMOT COMMUNICATIONS May 16, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by a long time friend of his in the industry, Hampton Carney, CEO and Owner of Paul Wilmot Communications. To start the show our pair today talk about what a PR Firm like Paul Wilmot Communications really does today, and the value that they bring to the table when dealing with major brands. Ariel asks how Hampton’s personal watch enthusiasm helps him do his job when a lot of PR Firms have no real interest in the space, and how that has made them stick out from the competition. The topic of dealing with a “PR Crisis” and so-called “Horror Stories” from the industry are chatted about between the two, and Hampton talks about a specific case that would be difficult to deal with if it were to happen today. Ariel drops a great theoretical question on what would a “Hamptons Watch Brand” look like if he were to make one today based on everything he has learned about marketing a luxury watch brand, and what other idea he may have as well?

To stay updated with Hampton and Paul Wilmot Communications:

- Website - http://www.paulwilmot.com/

- Instagram @Paulwilmotcomm - https://www.instagram.com/paulwilmotcomm/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: BEING A MAINSTREAM BRAND NAME TODAY WITH STEPHANE WASER - MANAGING DIRECTOR OF MAURICE LACROIX WATCHES May 09, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Stephane Waser, the Managing Director at Maurice Lacroix Watches. They start the show talking about the nostalgia of the brand for Ariel, Stephane reflects on Maurice Lacroix’s brand history, and what its like being a part of a brand that is a mainstream name. The two dive deep into industry subjects like market research, how you gauge current demand, and create a a new demand for a new product. Ariel asks Stephane about their decision to adjust their catalogue to include more accessible price points, their stance on using quartz movements, and regional preferences that he may see amongst different markets.

To stay updated with Stephane and Maurice Lacroix:

- Website - https://www.mauricelacroix.com/

- Instagram @Mauricelacroix - https://www.instagram.com/mauricelacroix/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: THE WATCH INDUSTRY AND JOURNALISM TODAY WITH STEVE LUNDIN - LIFESTYLE JOURNALIST AND WRITER May 02, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by lifestyle journalist Steve Lundin. The pair really dive into modern Watch Journalism during this episode. Touching on such things as how many watch covering journalists make a living doing so today, the integrity of the journalistic industry, and some of the different subject matters Steve has covered in his career. Ariel and Steve talk about the world of Podcasting meeting the Journalism world, the future of media on Web 3.0, and what that means for a lot of media brands going forward.

To stay updated with Steve:

- Coverage from him on ABTW - https://www.ablogtowatch.com/author/steve-lundin/

- Order his book online - https://www.amazon.com/Manipulator-Private-Life-Public-Relations/dp/0615964559

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This week on Superlative our host Ariel Adams is joined by Steve Lundin, Lifestyle Journalist, brought to you by aBlogtoWatch.

SUPERLATIVE: AT THE HELM OF LONGINES WITH MATTHIAS BRESCHAN - CEO Apr 25, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined live in person by Matthias Breschan, the CEO of Longines. They start the show talking about what Covid showed Matthias about the importance of the internet and the digital space in the watch industry, and how brick and mortar is still important today as well. Ariel and Matthias discuss what it was like for Matthias to step into the CEO role at Longines, the history behind the brand, and what we can expect from Longines going forward with him at the helm.

To stay updated with Matthias and Longines:

- Website - https://www.longines.com/

- Instagram @Longines - https://www.instagram.com/longines/

- Twitter @Longines - https://twitter.com/longines

- YouTube - https://www.youtube.com/user/longineswatches

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: YOU CAN'T RETIRE FROM PASSION WITH JEAN-CLAUDE AND PIERRE BIVER Apr 18, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by our first father and son duo to appear on the show, Jean-Claude and Pierre Biver. Before they dive into the details of their new watch brand they have launched, “JC Biver”, Jean-Claude talks about how you can’t retire from a passion, and how that passion ultimately brought him back to the watch world after his exit from LVMH. Ariel talks to Pierre about what its like being the son of Jean-Claude, how his passion for watches began, and how he feels about being his son while operating with him inside the company. Jean-Claude dives into the first tasks that are important to do when starting a brand, and Pierre talks about what is important to his generation, and what they are looking for in a brand, when it comes to traditional time pieces. When talking about whether the pieces themselves will be more traditional or futuristic, Jean-Claude mentions how they are going for “The Art of Disruption” and what that means for the brands mission.

To stay updated with Jean-Claude, Pierre, and JC Biver Watches:

- Instagram @jcbiver - https://www.instagram.com/jcbiver/

- Instagram @pierrebiver - https://www.instagram.com/pierrebiver/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: FOUNDING WATCH BRANDS AND RUNNING RETAILERS WITH STEVEN HOLTZMAN - VICE CHAIRMAN C.D. PEACOCK Apr 11, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Steven Holtzman, Vice Chairman of the Chicago based retailer, C.D. Peacock. The two start the show talking about the challenges people working in the industry might face, and being honest about covering the good and bad sides about it. Ariel asks Steven to talk about the inception of the watch brand he founded, Maîtres du Temps, and the team he assembled to work with. They discuss what his goals with the brand were, and the list of challenges that arose as the company progressed. They both give their opinions on the subsidiary business model working or not working in the best interest for the brands and companies, and talking about the stand-off between brands and retailers with who should be investing into a market. As the show comes to a close Ariel has Steven explain what makes C.D. Peacock unique as a watch retailer, and talks a bit about their location in Chicago celebrating its 185th anniversary.

To stay updated with Steven and C.D. Peacock:

- Instagram @c.d.peacock - https://www.instagram.com/c.d.peacock/

- Website - https://cdpeacock.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: PRE-OWNED WATCH RETAIL TODAY WITH EUGENE TUTUNIKOV - CEO OF SWISSWATCHEXPO Apr 04, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Eugene Tutunikov, CEO of Swiss Watch Expo. To start the show Ariel and Eugene talk about enthusiast media coverage in general, and how it impacts the watch industry as a whole when it comes to consumer education and interest into the industry. They dive into issues regarding online watch sales such as the challenge of getting inventory, and the over-saturation points of certain markets. They talk about what companies do and can do with the knowledge of their customers’ buying habits, and the “hyper-popularity” around certain luxury models today. How some consumers are interested in value retention in their watches, and how some are more interested in perceived value retention. Eugene shares with Ariel a bit about their physical location in Atlanta for SwissWatchExpo, and their incredible showroom.

To stay updated with Eugene and SwissWatchExpo:

- Instagram @swisswatchexpo - https://www.instagram.com/swisswatchexpo/

- Website - https://www.swisswatchexpo.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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SUPERLATIVE: A CONVERSATION ABOUT EXPERT AUTHENTICATION IN WATCH SALES WITH JAMES HENDY - GENERAL MANAGER OF AUTHENTICATION AT EBAY Mar 28, 2022

*AUDIO NOTE* - There was a small issue with the guests mic during this interview, but we wanted to make sure everyone was able to get the great information in this episode, and enjoy the great conversation that Ariel and James had, so we did the best we can with the audio. Thank you for listening through!*

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by James Hendy, General Manager of Authentication at eBay. The two start the show talking about the Authentication that happens at eBay with their current luxury watch sales, and how that benefits the buyer and the seller. Ariel asks how eBay has been able to incorporate the cost of this very thorough process into its business practice. James talks about the beginning of his career working in the traditional auction world, how eBay differs from it, and how it excels where the auction world cannot. The topic of the high level of curation and presentation that happens at auctions comes up in the conversation, and how eBay can learn from the auction world when it comes to those elements. As they speak on expansion a bit, Ariel asks James if he were to look on eBay as he is watch shopping from another country or area of the world, would he see a different inventory of watches? James talks about the newest form of Authentication happening at eBay called “Expert Authentication”, and to end the show Ariel has James share what we can expect from eBay in the future and what they are going to continue to do within the work of Authentication.

To stay updated with eBay and their Luxury Watch Authenticity Guarantee:

- Instagram @eBaywatches - https://www.instagram.com/ebaywatches/

- Website - https://pages.ebay.com/authenticity-guarantee-watches/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: INTERVIEW WITH AARON SIGMOND AUTHOR OF DRIVE TIME Mar 21, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Aaron Sigmond, author of the book “Drive Time Deluxe Edition: Watches Inspired by Automobiles, Motorcycles, and Racing”. The two start the show talking about how purchasing a luxury watch for many people is a reward they are giving themselves, and the comparison of the amount of Lunar New Year pieces that seem to come out. The two talk about Aaron writing the foreword to Ariels’ book, and companies creating standard or core collections of watches, and limited releases related to special event or occasion. They touch on marketing campaigns by brands today such as Hublot, and they talk specific outliers in other industries such as “Supreme” and the impacts that type of marketing could have in this industry. The two also talk about modern journalism and media coverage today in general, not just the watch industry. In the latter parts of the episode they talk about Aaron’s career as an author, the several watch books he has written and co-authored, and his newest release “Drive Time Deluxe Edition: Watches Inspired by Automobiles, Motorcycles, and Racing”.

To stay updated with Aaron and his work:

Website - https://aaronsigmondbooks.com/

Instagram - @aaronsigmondbooks - https://www.instagram.com/aaronsigmondbooks/

Newest Book Release - Drive Time Deluxe Edition - https://www.amazon.com/Drive-Time-Deluxe-Automobiles-Motorcycles/dp/0847869466/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: TALKING MODERN MOVEMENTS WITH SEBASTIEN CHAULMONTET - HEAD OF INNOVATION AT SELLITA Mar 14, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Sebastien Chaulmontet, Head of Innovation at Sellita, where they develop more mainstream movements for a large number of brands. They start the show talking about how he came into the industry in a non traditional way, and how having patents played a part in his entry. The two talk about why Sebastien likes working for movement companies as opposed to just watch brands, and how he sees the relationship between watch brands and movement manufacturers going forward. They touch on innovation in the movement industry currently, and the current state of volume and demand. They deconstruct the marketing campaign that Apple did around the launch of the Apple Watch and how that grew interest in the product amongst many demographics, and what the watch industry could learn from observing.

To stay updated with Sebastien and Sellita:

Website - https://www.sellita.ch/index.php/en/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: FROM ENTHUSIAST TO ENTREPRENEUR WITH JESS CHOW - CEO AND CO-FOUNDER OF VIEREN WATCHES Mar 07, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Jess Chow, Co-founder and CEO of Vieren Watches. To start the show Ariel and Jess talk about being an watch enthusiast/entrepreneur, who does she envision being the enthusiasts and wearers of their watches, and how watchmaking is kind of in her family. Ariel and Jess talk about some of the Vieren pieces that he has in front of him, and how this collection is inspired by modernist architecture. During the second half of the show they really dive into the designs behind the watches as they discuss their core looks at the moment, how their Creative Director Sunny Fong won Project Runway Canada years ago, and what he means to the brand. Wrapping things up, Ariel asks our guest where she gets her entrepreneurial courage, and the two talk about what they see happening in the near future in the industry.

To stay updated with Jess and Vieren:

Website - https://vieren.co/

Instagram @Vierentime - https://www.instagram.com/vierentime/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: TALKING WITH MICHAL DUNIN - FOUNDER OF CHOPIN AND BLONIE WATCHES Feb 28, 2022

This week on Superlative our host Ariel Adams is joined by Michal Dunin, founder of Chopin, and Blonie Watches, brought to you by aBlogtoWatch.

SUPERLATIVE: EMBRACING RISKS IN THE WATCH INDUSTRY WITH ALON BEN JOSEPH CO-OWNER OF ACE JEWELERS Feb 21, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Alon Ben Joseph from Ace Jewelers. They start the show talking about the start of selling watches online, what that transitional period was like for retailers, and how anti-trust laws affected them. The two talk about taking risk as an company and what that means in the industry, and they talk about some of the other tech ventures that Alon has gotten into such as his start-up called Watchbase.com. They also dive into the modern relationship between multi-brand retailers and the brands themselves.

To stay updated with Alon and Ace Jewelers:

- https://www.acejewelers.com/

- https://www.instagram.com/acejewelers/

- https://twitter.com/acejewelers

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: NO NEW IDEA IN DESIGN GOES UNPUNISHED WITH YVAN ARPA, FOUNDER OF ARTYA WATCHES Feb 14, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by watch designer Yvan Arpa, Founder of ArtyA watches. They start the show talking about what got Yvan into watch design, some of his previous work with other brands, and the start of ArtyA watches. Ariel asks Yvan to talk about some of the differences and difficulties of the market in the America compared to other markets around the world, and some of the things that surprised him about his watches in America. The two talk about using interesting components in design such as butterflies (literally), coprolite stone, and bullets. They talk about how Martial Arts has impacted Yvan’s life, his career, and his character. To end the show the two talk about smart watches, and the project they both were involved in with Samsung.

To stay updated with Yvan and ArtyA:

- https://www.artya.com/

- https://www.instagram.com/artyawatch/

- https://www.ablogtowatch.com/watch-brands/artya/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: BEING AN AGENT IN THE WATCH INDUSTRY TODAY WITH CHARLES MARIN - LA RESERVE AGENCIES Feb 07, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Charles Marin of La Reserve Agencies. Ariel starts the show with having Charles explain what an agent in the industry is, what his job role entails, and his background that lead him to the role. They talk about why an agent for luxury watch brands would be headquartered in Barbados, and what the difference between a distributor and an agent is. They talk about the ambition of brands not always matching the amount they are willing to fund, they talk about some of the brands that Charles represents and works with such as Laurent Ferrier, HYT Watches and they get into HYT’s relaunch. Charles chats about why he chooses to work with these brands, and where his relaxed demeanor as an agent comes from. Ariel talks about smart watch users making the leap to traditional time pieces, and what he believes the future of their impact on luxury products and brands.    To stay updated with Charles and some of the brands he works with:  - https://laurentferrier.ch/  - https://www.hytwatches.com/ To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: WATCH DESIGN TOOLS, MODERN WATCHES, AND….GARDEN GNOMES? WITH MARTIN FREI - CO-FOUNDER/ LEAD DESIGNER OF URWERK WATCHES Jan 31, 2022

This week on Superlative our host Ariel Adams is joined by Martin Frei, Co-Founder and Lead Designer of Urwerk Watches, brought to you by aBlogtoWatch.

SUPERLATIVE: WATCH DESIGN TOOLS, MODERN WATCHES, AND….GARDEN GNOMES? WITH MARTIN FREI - CO-FOUNDER/ LEAD DESIGNER OF URWERK WATCHES Jan 31, 2022

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Martin Frei, the Co-Founder and Lead Designer at Urwerk Watches. They start the show talking about how Martin has created and designed some of these tools that are used in watch design, why he became a designer, and some problems in modern watch design today. Ariel asks what is the “goal” when it comes to design for Martin, and if he considers himself a futuristic watch designer. They talk about if Martin utilizes computer aided design instead of doing everything by hand, what benefits you can get from physically designing something with your hands, and the almost academic aspect to his work. They dive in to the designs at Urwerk Watches, and talk about whats makes them different than what you may typically see today. To stay updated with Martin and Urwerk Watches: - https://www.urwerk.com/ To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Twitter - https://twitter.com/ABLOGTOWATCH - Website - https://www.ablogtowatch.com/ If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: TALKING NEW YEARS WATCH COLLECTING RESOLUTIONS AND A 2022 PREVIEW WITH DAVID BREDAN - ABTW Jan 24, 2022

This week on Superlative our host Ariel Adams is joined by veteran ABTW team member David Bredan, brought to you by aBlogtoWatch.

SUPERLATIVE: MISSING POCKET WATCHES AND HOROLOGICAL HISTORY WITH DANIEL MILLER - LA TIMES Jan 17, 2022

This week on Superlative our host Ariel Adams is joined by Daniel Miller, Staff writer at the LA Times, brought to you by aBlogtoWatch.

SUPERLATIVE: THE DRIVE FOR CREATIVE FREEDOM WITH MANUEL EMCH Jan 10, 2022

This week on Superlative our host Ariel Adams is joined by Manuel Emch, Owner of Lebuero, brought to you by aBlogtoWatch.

SUPERLATIVE: TALKING TO YOUR CLIENTS WITH DANNY GOVBERG - EXECUTIVE CHAIRMAN AT WATCHBOX Jan 03, 2022

This week on Superlative our host Ariel Adams is joined by Danny Govberg, the Executive Chairman at Watchbox, brought to you by aBlogtoWatch.

SUPERLATIVE: MAKING A TOOL TO FIT A PURPOSE WITH THOMAS MORF - CO-FOUNDER & CEO OF ARAMEDES Dec 27, 2021

This week on Superlative our host Ariel Adams is joined by Thomas Morf, the Co-Founder and CEO of Aramedes, brought to you by aBlogtoWatch.

SUPERLATIVE: DUBAI WATCH WEEK 2021 INTERVIEW WITH EDOUARD MEYLAN - CEO AND OWNER OF H. MOSER & CIE WATCHES Dec 20, 2021

This week on Superlative our host Ariel Adams is joined by Edouard Meylan, the CEO and Owner of H. Moser & Cie, brought to you by aBlogtoWatch.

SUPERLATIVE: BREAKING THE RULES IN TODAYS MODERN WATCH DESIGN WITH ERIC GIROUD - INDEPENDENT SWISS WATCH DESIGNER Dec 06, 2021

This week on Superlative our host Ariel Adams is joined by Eric Giroud, an independent watch designer from Switzerland, brought to you by aBlogtoWatch.

SUPERLATIVE: A CONVERSATION ABOUT WATCH ADVICE WITH INTEGRITY WITH TIM MOSSO - WATCHBOX Dec 06, 2021

This week on Superlative our host Ariel Adams is joined by Tim Mosso from Watchbox, brought to you by aBlogtoWatch.

SUPERLATIVE: LUXURY DESIGN AT THE HIGHEST LEVEL WITH PAOLO MARAI - CEO OF THE TIMEX GROUP LUXURY DIVISION Nov 28, 2021

This week on Superlative our host Ariel Adams is joined by Paolo Marai from the Timex Group Luxury Division, brought to you by aBlogtoWatch.

SUPERLATIVE: WATCHES AND JAMES BOND GOING HAND IN HAND WITH DAVID ZARITSKY - THEBONDEXPERIENCE.COM Nov 21, 2021

This week on Superlative our host Ariel Adams is joined by David Zaritsky from TheBondExperience.com, brought to you by aBlogtoWatch.

SUPERLATIVE: TALKING WATCH PHOTOGRAPHY, MEDIA, AND THE RETURN OF TRADE SHOWS WITH ROSETTE HIRSCH - PLAZA PUBLISHING GROUP Nov 15, 2021

This week on Superlative our host Ariel Adams is joined by Rosette Hirsch, Director of Sales and Marketing at Plaza Publishing Group, brought to you by aBlogtoWatch.

SUPERLATIVE: WHAT A VAST CAREER IN THE WATCH INDUSTRY HAS TAUGHT ROB NUDDS - MANAGING EDITOR AT FRATELLO WATCHES Nov 08, 2021

This week on Superlative our host Ariel Adams is joined by Rob Nudds, Managing Editor at Fratello Watches, brought to you by aBlogtoWatch.

SUPERLATIVE: TALKING LUXURY WATCH BOUTIQUE SALES WITH DANNY GOLDSMITH - GOLDSMITH AND COMPLICATIONS Nov 01, 2021

This week on Superlative our host Ariel Adams is joined by Danny Goldsmith, owner of the luxury watch boutique "Goldsmith and Complications", brought to you by aBlogtoWatch.

SUPERLATIVE: SURF THERAPY FOR DISABLED VETERANS WITH ALEX WEST - ONE MORE WAVE Oct 25, 2021

This week on Superlative our host Ariel Adams is joined by Alex West, Founder of One More Wave, brought to you by aBlogtoWatch.

SUPERLATIVE: TALKING WATCH BRAND MANAGEMENT WITH PATRICK PRUNIAUX - ULYSSE NARDIN & GIRARD-PERREGAUX Oct 18, 2021

This week on Superlative our host Ariel Adams is joined by Patrick Pruniaux, President and CEO of Girard-Perregaux and Ulysse Nardin, brought to you by aBlogtoWatch.

SUPERLATIVE: “IF IT’S NOT FUN, WHY WEAR IT?” WITH MICHAEL YOUNG - FOUNDER OF UNDONE WATCHES Oct 11, 2021

This week on Superlative our host Ariel Adams is joined by Michael Young, Founder of Undone Watches, brought to you by aBlogtoWatch.

SUPERLATIVE: THE CHALLENGE OF DEVELOPING NEW IDEAS WITH ANTHONY DE HAAS - DIRECTOR OF PRODUCT DEVELOPMENT AT A. LANGE & SÖHNE WATCHES Oct 04, 2021

This week on Superlative our host Ariel Adams is joined by Anthony De Haas, the Head of Product Development at A.Lange & Söhne, brought to you by aBlogtoWatch.

SUPERLATIVE: TALKING DESIGN WITH GIORGIO GALLI - TIMEX GROUP EXECUTIVE CREATIVE DIRECTOR Sep 27, 2021

This week on Superlative our host Ariel Adams is joined by Giorgio Galli, the Timex Group Executive Creative Director, brought to you by aBlogtoWatch.

SUPERLATIVE: THE RETURN OF WATCH TRADE SHOWS WITH DAVID BREDAN - ABTW Sep 20, 2021

This week on Superlative our host Ariel Adams is joined by David Bredan, a veteran team member of ABTW, brought to you by aBlogtoWatch.

SUPERLATIVE: THE EVOLUTION OF DIRECT TO CONSUMER WATCH SALES WITH TIRATH KAMDAR - GENERAL MANAGER OF LUXURY AT EBAY Sep 13, 2021

This week on Superlative our host Ariel Adams is joined by Tirath Kamdar, the General Manager of Luxury at eBay, brought to you by aBlogtoWatch.

SUPERLATIVE: TALKING CONVERSATIONAL COMMERCE WITH MARVIN SEGEL - THE Y NETWORKS Sep 06, 2021

This week on Superlative our host Ariel Adams is joined by Marvin Segel of The Y Networks, brought to you by aBlogtoWatch.

SUPERLATIVE: FORENSIC WATCH INVESTIGATION WITH JOSE PEREZTROIKA OF PEREZCOPE Aug 30, 2021

This week on Superlative our host Ariel Adams is joined by Jose Pereztroika of Perezcope, brought to you by aBlogtoWatch.

SUPERLATIVE: TALKING TRADE AND CONSUMER WATCH MEDIA WITH ROB CORDER - WATCHPRO Aug 23, 2021

This week on Superlative our host Ariel Adams is joined by Rob Corder, Co-Founder of WatchPro, brought to you by aBlogtoWatch.

SUPERLATIVE: COVERING WATCHES AND JEWELRY WITH VICTORIA GOMELSKY - JCK MAGAZINE Aug 16, 2021

This week on Superlative our host Ariel Adams is joined by Victoria Gomelsky, a watch and jewelry journalist for JCK Magazine and the NY Times, brought to you by aBlogtoWatch.

SUPERLATIVE: STORYTELLING THROUGH CREATING FASHION AND WATCHES WITH JEFF STAPLE - STAPLE PIGEON Aug 09, 2021

This week on Superlative our host Ariel Adams is joined by Jeff Staple, Founder of the Reed Art Department and Staple Pigeon, brought to you by aBlogtoWatch.

SUPERLATIVE: INTERVIEW WITH RICK FROM THE SCOTTISH WATCHES PODCAST - PART 2 OF 2 Aug 02, 2021

This week on Superlative our host Ariel Adams is joined by Rick, co-host of The Scottish Watches Podcast, brought to you by aBlogtoWatch.

SUPERLATIVE: INTERVIEW WITH RIKKI FROM THE SCOTTISH WATCHES PODCAST - PART 1 OF 2 Jul 26, 2021

This week on Superlative our host Ariel Adams is joined by Rikki, co-host of The Scottish Watches Podcast, brought to you by aBlogtoWatch.

SUPERLATIVE: THE PAST, PRESENT, AND FUTURE OF THE WATCH INDUSTRY WITH MITCHELL WEIN - MARATHON WATCH COMPANY Jul 19, 2021

This week on Superlative our host Ariel Adams is joined by Mitchell Wein, the Vice-President of Marathon Watch Company, brought to you by aBlogtoWatch.

SUPERLATIVE: FOCUSING ON CREATIVITY AND EXCELLENCE WITH BREITLING WATCHES CEO - GEORGES KERN Jul 12, 2021

This week on Superlative our host Ariel Adams is joined by Georges Kern, the CEO of Breitling Watches, brought to you by aBlogtoWatch.

SUPERLATIVE: MANAGING DIRECTOR OF THE WATCH DIVISION AT MONTBLANC - LAURENT LECAMP Jul 05, 2021

This week on Superlative our host Ariel Adams is joined by Laurent Lecamp, the Managing Director of the Watch Division at Montblanc, brought to you by aBlogtoWatch.

SUPERLATIVE: JACK CARLSON WROTE THE BOOK ABOUT ROWING BLAZERS, THEN FOUNDED THE BRAND. Jun 28, 2021

This week on Superlative our host Ariel Adams is joined by Jack Carlson of Rowing Blazers, brought to you by aBlogtoWatch.

SUPERLATIVE: "EXCEPTIONAL VERSIONS OF ORDINARY THINGS" WITH JAMES THOMPSON - BLACK BADGER Jun 21, 2021

This week on Superlative our host Ariel Adams is joined by James Thompson from Black Badger and Arcanaut, brought to you by aBlogtoWatch.

SUPERLATIVE: BEING A MODERN WATCHMAKER WITH EMMA RUTTEN - GRONEFELD WATCHES Jun 14, 2021

This week on Superlative our host Ariel Adams is joined by Emma Rutten from Gronefeld Watches, brought to you by aBlogtoWatch.

SUPERLATIVE: DESIGNING AND CRITIQUING WATCH DESIGNS WITH MATT SMITH-JOHNSON - ART DIRECTOR FOR ABTW.COM Jun 07, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by the Art Director of aBlogtoWatch.com, and Founder/Cr

SUPERLATIVE: WATCHES & WONDERS 2021 WITH DANIEL SUM - SHANGHAI WATCH GANG May 31, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by our first return guest of the show, Daniel Sum of Sh

SUPERLATIVE: REPORTING ON LUXURY BRANDS FROM THE CORPORATE PERSPECTIVE WITH ASTRID WENDLANDT - FOUNDER OF MISS TWEED May 24, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Luxury enthusiast and Former European Luxury goods c

SUPERLATIVE: “BUY WHAT YOU LIKE, WEAR WHAT YOU BUY” WITH ADAM CRANIOTES - CO-FOUNDER OF THE REDBAR GROUP May 17, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by his friend and long time enthusiast, Adam Craniotes,

SUPERLATIVE: A SWISS PERSPECTIVE ON MODERN WATCHMAKING WITH THOMAS BAILLOD - FOUNDER & CEO BA111OD WATCHES May 10, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by his long time friend, Thomas Baillod of BA111OD. Ari

SUPERLATIVE: GREG THÜMM - FOUNDER OF THÜMM & CO May 03, 2021

SUPERLATIVE: GREG THÜMM - FOUNDER OF THÜMM & CO This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by our

SUPERLATIVE: SYLVAIN DOLLA - CEO OF TISSOT WATCHES Apr 26, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by the CEO of Tissot Watches, Sylvain Dolla. They start

SUPERLATIVE: "HOW DO YOU MAKE A NEW CLASSIC?" WITH GUIDO TERRENI - CEO OF PARMIGIANI WATCHES Apr 19, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with the CEO of Parmigiani Watches, Guido Terreni. Th

SUPERLATIVE: "THE SPORTS CAR YOU CAN BRING INTO THE BAR" WITH MATT FARAH - THE SMOKING TIRE Apr 12, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with THE car review king, who happens to be a major w

SUPERLATIVE: "TOOLS YOU CAN TAKE ON A DATE" WITH CHRIS GRAINGER - CEO IWC WATCHES Apr 05, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with the CEO of IWC Watches, Chris Grainger. They sta

SUPERLATIVE: "MARKETING DRIVES BEHAVIOR" WITH FRANCOIS-XAVIER HOTIER - ULYSSE NARDIN Mar 29, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with the President of the Americas for Ulysse Nardin,

SUPERLATIVE: WATCH DIPLOMACY WITH JEFF HESS - OLD NORTHEAST JEWELERS Mar 22, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with a longtime friend, and a man who has been in the

SUPERLATIVE: JULIEN TORNARE - ZENITH WATCHES CEO Mar 15, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with a friend of his, who also just happens to be the

SUPERLATIVE: "HOUR TIME" REUNION WITH JOHN BIGGS Mar 08, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with his long time friend, former Podcast co-host of

SUPERLATIVE: SWISS DESIGN WITH MAXIME PLESCHIA-BUCHI Mar 01, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with the very talented Tattoo artist, Type Designer,

SUPERLATIVE: NIKOLAUS HIRSCH - HIRSCH THE BRACELET Feb 22, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by watch stylist Nikolaus Hirsch, who is responsible fo

SUPERLATIVE: MARSHALL SUTCLIFFE - WRISTWATCH REVIVAL Feb 15, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is talking with Marshall Sutcliffe of Wristwatch Revival. They s

SUPERLATIVE: HOW 2020 AFFECTED THE WATCH INDUSTRY WITH SHANGHAI WATCH GANG Feb 08, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with Daniel Sum, Lung Lung Thun, and Jaclyn Li from t

SUPERLATIVE: ARE WE THE WATCH SNOBS? - WITH GARY GETZ Feb 01, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by his good friend in the industry, a man with truly in

SUPERLATIVE: INTERVIEW WITH GEORGE BAMFORD - FOUNDER OF MODERN AFTERMARKET LUXURY WATCHES Jan 25, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by his good friend, the founder of Bamford Watch Depart

SUPERLATIVE: PETER SPEAKE OF THENAKEDWATCHMAKER.COM Jan 18, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with one of the few watchmakers today who can make a

SUPERLATIVE: MARK LEWIS-JONES Jan 11, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with a truly great mind of the industry, Mark Lewis-J

SUPERLATIVE: OLIVER MÜLLER - LUXECONSULT Jan 04, 2021

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with his good friend, Oliver Müller from LuxeConsult.

SUPERLATIVE: ASHER RAPKIN - COLLECTIVE HOROLOGY Dec 28, 2020

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with Asher Rapkin of Collective (CollectiveHorology.c

SUPERLATIVE: UNBOXING INCOMING WATCHES DECEMBER 2020- ABLOGTOWATCH.COM Dec 21, 2020

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined again by fellow aBlogtoWatch.com team member, Bilal Kha

SUPERLATIVE: BUYING WATCHES SIGHT UNSEEN ONLINE Dec 14, 2020

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking again with senior ABTW team member, Zach Pina. Zach s

SUPERLATIVE: WHAT IS LUXURY? Dec 07, 2020

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking again with Senior ABTW Team Member David Bredan as th

SUPERLATIVE: WHY THE ROLEX BRAND IS SUCH A BIG DEAL TO JAKE EHRLICH Nov 30, 2020

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by another veteran watch blogger (one of the originals

SUPERLATIVE: WATCH PHOTOGRAPHY Nov 23, 2020

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with senior ABTW team member, Zach Pina. They talk ab

SUPERLATIVE: CHAD TSAGRIS FROM WATCH GANG Nov 16, 2020

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with Chad Tsagris from Watch Gang. They talk about ho

SUPERLATIVE: THE AMAZING PEOPLE MET BECAUSE OF WATCHES. Nov 09, 2020

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with fellow ABTW team member David Bredan as they cha

SUPERLATIVE: NEWS SHOW OCTOBER 2020 Nov 05, 2020

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with fellow ABTW team member Sean Lorentzen as they g

SUPERLATIVE: UNBOXING WITH BILAL KHAN FROM ABTW Nov 02, 2020

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by fellow editorial staff member of ABTW.com, Bilal Kha

SUPERLATIVE: WATCHES & WONDERS WITH SHANGHAI WATCH GANG Oct 26, 2020

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with Daniel Sum from The Waiting List Podcast and Sha

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