Change The Rules

Grow Beyond The Bottom Line: How Purpose Can Drive Profit Oct 17, 2019

In this episode, we talk to Hannah Nokes and Maggie Miller about the many ways in which businesses are integrating purpose into their bottom line, and how Magnify Impact is redefining corporate social responsibility (CSR). The “Responsibility Revolution” is causing brands of all kinds to get involved in solving the world's most pressing problems: from building customer loyalty to retaining Millennial talent, aligning profit and purpose are no longer optional for today’s companies.

Episode 34 - The Future of CPG in Austin Sep 23, 2019

In this episode, we talk to Jake Sloan, about his journey from skater kid to nonprofit founder to marketing professional before becoming the Executive Director of Naturally Austin, a collaborative community organization that supports growing consumer packaged goods (CPG) brands and natural products in Austin.

Please note that Naturally Boulder was founded 15 years ago, not 5 as stated in the episode.

Host
Savannah L. Barker, Director of Strategic Programs, Notley

Guest
Jake Sloan, Executive Director, Naturally Austin

Studio
Chez Boom Audio

Production & Editing
Shayna Brown, Founder, Chez Boom Audio

Episode Sponsor
Chez Boom Audio

Resources
Naturally Austin

Episode 33 - Accelerating Equity in the Startup Community Aug 01, 2019

In this episode, we talk to Co-Founder and CEO of DivInc, Preston James, about his journey from 20-year Dell veteran to angel investor to startup accelerator CEO. Preston talks about the “ah ha” moment when he decided to start DivInc, the reason he chose Austin to launch a diversity-focused accelerator, and the lessons he’s learned along the way.

Episode 32 - Using Technology to Improve Civic Engagement Dec 07, 2018

In this episode, we sit down with Sarah Ortiz Shields to discuss her work at the Austin Tech Alliance. Austin Tech Alliance promotes civic engagement within Austin's tech sector while supporting policies that put tech and design thinking first. Recently Sarah has devoted her time to a project called informed.vote, where she has worked to make the local political process more transparent and accessible to our community. Listen now as we discuss policy, tech advancement, and simplification through design.

Episode 31 - The Recipe for Giving Nov 02, 2018

This week Tiffany and Leon Chen join us in the studio to share their recipe for success, which includes passion, philanthropy, and community building.

Tiff’s Treats began in 1999 as a late night college venture and grew to become Austin’s favorite feel-good business. Every day, Tiff’s Treats delivers fresh warm cookies amongst other tasty treats. The company, which has multiple locations in Texas has expanded to other fast-growing cities such as Atlanta and Nashville. Listen to our most delicious episode yet!

Episode 30 - Keeping Journalism Accountable Oct 18, 2018

This week, we sit down with John Thornton and John Garrett. John Thornton has an extensive background in early-stage software investment, and nonprofit journalism. He founded the Texas Tribune 10 years ago, which won a Peabody Award in 2017, and is now the nation’s largest statewide news organization. John Garrett is the founder and CEO of Community Impact Newspaper. He founded the paper with his wife in 2005, and it now distributes 2 million monthly newspapers to the Austin, Houston, Dallas and Phoenix metro areas. In the episode, we tackle integrity and accountability in media and journalism. Listen now!

Episode 29 - Scaling the Impact of Women in Austin Sep 27, 2018

On this week’s episode of Change The Rules, we’re joined by Jan Ryan, Founder of Women@Austin, as well as Director of Creative Entrepreneurship and Innovation at The University of Texas. Jan is driven by her creativity and passion for accelerating entrepreneurship in Austin. Women@Austin has been an all-volunteer led organization until joining Notley’s ecosystem of social impact initiatives. Listen now to learn how Women@Austin is working to make Austin the most accessible, nurturing environment for women-led businesses to thrive.

Episode 28 - Empowering the Hispanic Community Sep 20, 2018

On today’s episode of Change The Rules, we are joined by Carla Piñeyro Sublett, the co-founder and co-chair of the Hispanic Impact Fund at the Austin Community Foundation. As Austin's Hispanic population continues to grow, ACF is on a mission to inform the public with data around the statistics, bringing attention to these socioeconomic divisions. Additionally, the Hispanic Impact Fund has set out to empower collaborative nonprofit organizations in Austin that are serving the community by solving these issues. Listen now and learn how the Hispanic Impact Fund is spreading awareness, building the ecosystem, and changing the rules.

Episode 27 - Preserving Local Music Sep 13, 2018

In this episode of Change The Rules we bring Black Fret to the studio. Black Fret is an organization restoring value in the music community by providing meaningful membership to local music fans. They currently operate in Austin, the Live Music Capital of the world, but look to expand the model to other cities. As a member, you get access to around 40 private concerts a year culminate in a yearly gala where grants are awarded based on membership votes. Grants for the artists are unlocked when they complete actions such as dropping an album, playing shows, or writing a new song. This creates a robust collection of metrics around Black Fret’s meaningful work in the community. Take a trip into the local music scene by listening now!

Episode 26 - Transcending Cycles of Poverty Sep 05, 2018

Our guest today, Natasha Harper-Madison is the Founder of East Austin Advocates and currently running for Austin City Council District 1. While her life has taken a leap into the political sector, her journey began as an entrepreneur at just nineteen years old. From there she went on to found many other successful companies and philanthropic ventures, all the while, keeping her mission as her driving force. Natasha’s lifelong mission is to help transcend cycles of poverty through philanthropy. Natasha is a fighter and makes a point to live a life that leaves a legacy for her family and community. Listen now.

SHOW NOTES

GUEST
Natasha Harper-Madison - Candidate for Austin City Council D1

STUDIO
Chez Boom Audio

PRODUCTION & EDITING
Shayna Brown - Founder of Chez Boom Audio

EPISODE SPONSOR
Chez Boom Audio

RESOURCES
www.natashaharpermadison.com

Episode 25 - Impactful Investing in Philanthropy Aug 22, 2018

On today’s episode of Change The Rules, we welcome the CEO and founder of Proper Wealth Management, a boutique weather management and investment advisory firm dedicated to creating dynamic strategies designed to create bigger legacies and empower clients to donate to the charities and causes that matter to them. Jared is passionate about figuring what the right moves for each, unique client case, especially when it comes to impact investing. Between personal portfolios, estate planning, tax savings, and philanthropy, each different and unique conversation that Jared has with clients shapes his perspective on the overlap of profitable financial returns and social impact. Listen to this week’s podcast to learn about the effects of deploying capital in low-income communities, underdeveloped regions, investing in companies with a social impact model, or organizations with powerful missions.

**Episode 24 - Making Fair Trade Fashionable** Aug 15, 2018
Kirsten Dickerson founded Raven + Lily, a fair trade fashion and home retailer employing at-risk women from around the world, after years of traveling and working in the nonprofit sector. Her travels brought to light these women’s desire for education and need for a marketplace for their skills and products. With help from friends in the design and fashion industries she established Raven + Lily.

Being a fair trade business requires a 360-degree view at every stage of production. Each individual involved in the making of a product must be paid a livable wage, provided with workplace equality, and given access to health care among other things. In this episode, Kirsten explains how she and her team at Raven + Lily measure the impact of their products, apply design principles to ethical fashion, and create impactful relationships with local artisans in Africa and India. Listen now:

Subscribe on itunes

**GUESTS**

Kirsten Dickerson - CEO & Founder, Raven + Lily

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

Raven + Lily Locations

Fair Trade Federation

**Episode 23 - Cultivating Communities That Last** Jul 25, 2018
On today’s show, we welcome Alex Winkelman Zeplain, Founder of Hello My Tribe an online community for mothers, and Hayley Swindell, Founder and CEO of The Refinery a coworking community and event space in downtown Austin.

Alex and Hayley have both built successful communities, online and physical, that serve the needs of their members and foster growth and creativity within each member. We explored how both guests became successful by spreading their messages, building support, and connecting communities. Listen now to one of our most endearing conversations yet!

**GUESTS**

Alex Winkelman Zeplain - Founder, Hello My Tribe

Hayley Swindell - Founder, The Refinery

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

The Refinery

Hello My Tribe

**Episode 22 - A Marketplace By Women For Women** Jul 18, 2018
This week, we sat down with our good friend Monica Peraza, CEO of alegreea.com, an online marketplace where women designers and artisans connect with buyers from around the world looking for unique, high-end products. alegreea is a marketplace by women for women, and this vision is very clearly ingrained in each aspect of the company. In the episode, we explore the access struggle that women makers outside of the US experience and how alegreea is closing this gap. Listen now!

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

**GUEST**

Monica Peraza - CEO , allegreea

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

alegreea

The Hispanic Alliance

**Episode 21 - Fostering Supportive Startup Communities** Jun 22, 2018
In this episode, we’re excited to bring Josh Baer, Founder and CEO of Capital Factory, to the studio. Capital Factory is a coworking space and tech startup accelerator standing as the center of gravity for Austin’s startup community. Capital Factory also helps startups gain momentum by introducing them to their first investors, employees, mentors, and customers.

We talked to Josh about Capital Factory’s unique approach to fostering connections within their community and the journey a startup takes once they walk through the CF doors. Capital Factory provides the space, mentorship, connections, and resources needed for first-time startup entrepreneurs to scale their businesses.

Capital Factory recently became a Certified B Corporation® and encourage others to join in leading the movement to use their business.

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

**GUEST**

**Josh Baer - Founder and CEO of Capital Factory**

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

**Capital Factory**

**Episode 20 - An Effortless Way to Donate** Jun 19, 2018
Mike Nellis, president and CEO of Austin Community Foundation (ACF), joins the team in a conversation about the tax benefits and ease of donating.

As the third largest foundation in the Central Texas region, ACF reflects what is unique about Austin and works to serve the needs of the community. Therefore, ACF raises funds so the needs of Austin, as they exist today and in the future, can be met. Nellis explains the new tool the foundation adopted, called Modern Giving. It is a digital platform that allows micro-giving into a donor-advised platform, in other words, an easier way to donate to a foundation of choice. Modern Giving is an easily adaptable tool for this generation because of its flexible structure that makes donating an effortless task. Listen now and learn how Austin Community Foundation continues to practice innovation!

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

**GUEST**

Mike Nellis - President and CEO, Austin Community Foundation

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

** Austin Community Foundation**

Zoe Schlag Podcast — **Episode 19 - Accelerating Impact at Techstars** Jun 08, 2018
In this Episode, Zoe Schlag joins the team to discuss her journey in building Techstars Impact, the Techstars accelerator backing for-profit companies using new technologies to solve social problems.

Zoe is the Managing Director of Techstars Impact Accelerator, joining the organization after years within the impact space as the former CEO of UnLtd USA. The Techstars Impact Accelerator utilizes the global Techstars network while focusing on ventures from around the world who are tackling our world's most pressing social and environmental challenges. Through her work with countless social venture startups like Peleton U and PenPal Schools, Zoe has developed an important understanding of what it takes to successfully scale impact while also scaling your business.

The Techstars Impact Accelerator announced their first class on June 6th, which includes 10 strong and diverse social venture startups. Listen now!

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

**GUEST**

Zoe Schlag - Managing Director, Techstars Impact Accelorator

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

Techstars Impact Accelerator

Techstars

**Episode 18 - The Legal Services Early Stage Social Ventures Really Need** May 25, 2018
What does innovation look like in the traditional practice of law? For this week's guest, it encompasses the way his firm delivers and continuously evolves their services.

Brian Hall, Attorney and Advisor at Traverse Legal, PLC d/b/a Hall Law, Managing Partner Austin, TX Office and expert in IP law, takes a 360 approach when looking at the needs of a startup venture or nonprofit. Nonprofits often overlook their branding, trade secrets, data, and potential products that set them apart from other organizations or for-profits. Concentrating on impact often result in the failure to notice the ever-changing rules of the legal space. Listen now as Brian walks us through the necessary legal counsel that a startup or nonprofit might need:

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

Matt Mcdonnell - Managing Partner, Notley

**GUEST**

Brian Hall - Austin Managing Partner, Traverse Legal, PLC

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

Traverse Legal, PLC

Simon Sinek - Start With Why

Wendy Davis Podcast — **Episode 17 - Cultivating More Women Activists** May 22, 2018
A little over two years ago, Wendy Davis founded Deeds Not Words in response to the millennial population's strong desire for political change. Deeds Not Words satisfies this calling by providing digital resources and content surrounding particular issues of interest. The organization also works on the ground in Texas to demystify the political process for young people. They encourage this motivated population to lead the conversation and take action to implement change by increasing voter turnout, getting involved in the political process, and demanding change from our political leaders. Listen now!

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

**GUEST**

Wendy Davis - Founder, Deeds Not Words

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

Deeds Not Words

The Deeds Digest

Social Innovator Feature

raj patel podcast — **Episode 16 - Tackling the Big Questions** May 14, 2018
On Episode 16 of Change the Rules, we sit down with Raj Patel, a British born American academic, journalist and award-winning writer of books including his most recent book, co-authored with Jason W. Moore, A History of the World in Seven Cheap Things: A Guide to Capitalism, Nature, and the Future of the Planet. He is also a research professor in the LBJ School of Public Affairs at The University of Texas at Austin and a senior research associate at the Unit for the Humanities at Rhodes University.

His impressive career also includes a fierce passion for activism, which is where we begin today's conversation. Listen now, as we dive into what it really means to devote your life to advocating for a better tomorrow.

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

**GUEST**

Raj Patel - Writer, Activist and Academic

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

Raj Patel

Find all of Raj's Books HERE

Change the Rules Episode 15 — **Episode 15 - Raising the Baseline on Nonprofit Marketing** Apr 27, 2018
This week we sit down with Josh Jones-Dilworth, Founder and CEO of Jones-Dilworth, Inc. and Dave Shaw, President of Arrow. We explore the specific branding, marketing, and public relations needs of nonprofits and social enterprises. Amplifying signal through the noise is a real challenge for impact organizations who are often operating with limited marketing dollars. Listen to these marketing expert's advice on how to increase and engage your organization’s audience!

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

**GUEST**

Josh Jones-Dilworth - Founder & CEO, Jones-Dilworth, Inc.

Dave Shaw - President, Arrow Media

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

Jone-Dilworth, Inc.

Arrow

Episode 14 - Investing in Impact Apr 20, 2018

On this Episode of Change the Rules, we meet with David Smith CEO of the United Way of Greater Austin to discuss how our local chapter is innovating and generating impact. United Way of Greater Austin's mission is to bring people, ideas, and resources together in order to fight systematic poverty. They do this by continually evolving their practices, partnerships, and programming.

We also talk about Click for the Cause, a new initiative that brings together 5 nonprofits who are answering one simple question.

_ What would you attempt to do if you had an influx of donor dollars? _

Each week the Click for the Cause contestants are battling for votes to get themselves to the Philanthropitch stage on May 8th. Vote now to support your favorite Click for the Cause organization.

HOSTS

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

GUEST

David Smith - CEO, United Way for Greater Austin

STUDIO

Chez Boom Audio

PRODUCTION & EDITING

Shayna Brown - Founder of Chez Boom Audio

EPISODE SPONSOR

Chez Boom Audio

RESOURCES

United Way for Greater Austin

Click for the Cause

How Children Succeed

TimLeague_ChangeTheRules — **Episode 13 - Injecting the Magic of Movies into Philanthropy** Apr 13, 2018
On today’s podcast we welcome self-made movie theatre mogul and beloved local philanthropist, Tim League, the CEO and Founder of Alamo Drafthouse.

Tim’s vision of a unique, new movie experience took Austin by storm and has since expanded to cities nationwide. Tim now spends his time helping people with more than just a fun night out. He is heavily involved in local philanthropy, supporting organizations like Mobile Loaves and Fishes to help curb homelessness in Austin. Listen to how Tim League has built a sustainable business while also remaining dedicated to serving his community.

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

**GUEST**

Tim League - CEO & Founder, Alamo Drafthouse

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

Alamo Drafthouse

Fantastic Fest

Mondo

American Genre Film Archive

Change The Rules - 12 — **Episode 12 - Radically Better Mentorship** Apr 06, 2018
Anna Robinson joins us in a conversation about her organization CERESA, a platform that connects women leaders for radically better mentorship. The organization's goal is to foster genuinely beneficial relationships between mentor and mentee that help bridge the gap in women's leadership across the world. In this episode, we speak with Anna about the global women's leadership gap, why women often find it difficult to be mentored by men, and how more women than ever today are actively seeking out mentors. Listen to how this Austin organization is changing the rules of women's mentorship.

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

Matt McDonnell - Managing Partner, Notley

**GUEST**

Anna Robinson - Founder & CEO, CERESA

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

CERESA

Interested in sponsoring Change The Rules? Please contact Royal Frasier at royal@notleyventures.com.

**Episode 11 - These Walls Bring Us Together** Mar 14, 2018
Today we're excited to bring Andi Scull Cheathman, Founder and Executive Producer of HOPE (Helping Other People Everywhere) Events, to the studio. HOPE Events is a nonprofit production company where artists and makers donate their time and talents to giving back. HOPE is also the founding organization behind the HOPE Campaign, HOPE Farmers Market, and the HOPE Outdoor Gallery.

We spoke with Andi about HOPE Outdoor Gallery, a once abandoned area of Austin's downtown that later transformed into a haven for local artists and the global street art movement. The HOPE Outdoor Gallery is now an internationally recognized arts destination featuring renowned artists like Shepard Fairey.

HOPE announced last year that they'll be relocating the art park to Carson Creek Ranch. Learn more about HOPE's vision for the future of Austin's arts community in our latest episode!

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

Matt McDonnell - Managing Partner, Notley

**GUEST**

Andi Scull Cheathman - Founder & Executive Producer, HOPE Events

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

HOPE Artists
HOPE Farmers Market
HOPE Outdoor Gallery
HOPE Music Program

These Walls Can Talk

Interested in sponsoring Change The Rules? Please contact Royal Frasier at royal@notleyventures.com.

Alan Graham.jpg — **Episode 10 - Just Say Yes** Mar 10, 2018
Alan Graham's philosophy, *"just say yes",* has lead him down many interesting roads and a number of incredible philanthropic projects. Mobile Loaves & Fishes, of which Graham is the CEO, began with the idea to use a catering truck as a distribution vehicle to support the homeless population. It was this entrepreneurial mindset that later propelled the success of that project and many others.

Alan also walks us through the challenges of opening up Community First! Village. Community First! Village is an affordable and permanent housing solution for the homeless population of Austin. It's his faith and dedication that have helped to mitigate the unique problems related to the homeless community. Listen now!

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

**GUEST**

Alan Graham - CEO, Mobile Loaves & Fishes

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**RESOURCES**

Welcome Homeless: One Man's Journey of Discovering the Meaning of Home

Mobile Loaves & Fishes

Community First! Village

Interested in sponsoring Change The Rules? Please contact, Royal@notleyventures.com

**Episode 9 - Building a Business that Upholds Community** Feb 26, 2018
Our guests, Kendall and John Antonelli, join us this week to talk about their business, Antonelli's Cheese Shop, recent grand opening at Fareground Austin, and their long-standing commitment and passion for philanthropy and community building.

In 2007, the couple went on their honeymoon, which sparked John's decision to quit his corporate job and begin exploring the world of cheese with his wife, Kendall. Flash-forward 10 years, and the Antonelli's have created a cherished and growing artisanal cheese business that supports Austin's cheesemongers and cheese lovers alike. And their community involvement doesn't stop there. The Antonelli's philanthropic support extends throughout Austin and the United States. Hear more about the impact they are making in Austin on our latest episode of Change the Rules!

**HOSTS**

Lisa Graham - Co-Founder, Notley

Dan Graham - Co-Founder, Notley

**GUEST**

Kendall Antonelli - President of Antonelli's Cheese Shop

John Antonelli - CEO of Antonelli's Cheese Shop, President of the American Cheese Society

**STUDIO**

Chez Boom Audio

**PRODUCTION & EDITING**

Shayna Brown - Founder of Chez Boom Audio

**EPISODE SPONSOR**

Chez Boom Audio

**Resources**

Allies Against Slavery

BIG Love Cancer Care

Philanthropitch

Episode 8 - Indivisible Feb 13, 2018

What happens when two progressive former congressional staffers draft a google doc with instructions on how to incite local activism? In this episode of Change the Rules we sit down with Leah Greenberg and Ezra Levine to chat about the grassroots tactics citizens are taking in response to the current political climate.

The original guide has been downloaded over 2 million times and translated into multiple languages. In it, citizens are able to find direct actionable instructions to mobilize through grassroots movements. They provide assistance related to policy information, understanding Congress, field organization, relationship building, training, and communication support. Listen to Episode 8 below or on iTunes.