00:00 — “I believed him.”
Why believing in someone else’s dream cost Roger his own.
00:12 — When loyalty kills the dream
How misplaced loyalty gives others control over your life.
00:26 — Being added to Cassie’s lawsuit
The moment that forced Roger to speak — and why he stayed silent for years.
00:40 — “I won’t let anyone do that to my mother, sister, or daughter.”
00:45 — Nine years with Diddy & prison time
How loyalty, proximity, and survival shaped his choices.
00:51 — Why most people didn’t speak up
00:58 — The biggest lesson from business, Puff, SR Boyz, and the streets
Setting the stage for the full interview.
01:20 — Ash Cash transition to sponsor message
02:23 — Welcome to Inside the Vault
Introducing Roger Bonds: high-level sales strategist, cultural marketer, former head of security, and leader of SR Boy South.
02:35 — Who is Roger Bonds?
Marketing, culture, influence, distribution, and street-level execution.
03:14 — How products actually move & why trust converts to sales
04:03 — Early years: Harlem, street influence & business lessons
How the block became the foundation for brand domination.
05:03 — Applying street marketing to corporate sales
Understanding competition, consistency, and consumer behavior.
06:04 — How SR Boy South was built
Why Roger created a national network of B- and C-level influencers.
08:01 — The conversation with Diddy that sparked SR Boy South
09:23 — Multi-city expansion: Atlanta, Philly, Jersey, NYC, California
10:21 — Roger’s 10 years as Diddy’s head of security
The transition from security to brand ambassador.
11:04 — Diabetes as the strategic exit
Using illness as the only safe way to leave the situation.
11:52 — When admiration for Puff faded
Watching the shift from hero to hardship.
12:52 — The second wind of fame & repeating toxic cycles
13:57 — Behind the scenes: leaving quietly to survive financially
14:55 — Sponsor message #2
15:44 — Public backlash: “Why is Barnes talking?”
Losing friends and dealing with street opinions.
17:01 — Why Cassie naming him changed everything
“They don’t know what I know.”
18:09 — God’s push to speak up now
19:08 — The truth about the Cassie incident
What really happened that night on Sunset Blvd.
20:26 — Why nobody else’s name was in the lawsuit
21:10 — Loyalty, promises & broken trust
22:00 — Roger’s son in Africa
The devastating story: wrongful charge, no evidence, 13 years awaiting trial.
23:45 — Puff’s broken promises to help
24:53 — “I believed him.”
How loyalty blinded his self-belief.
25:50 — The power imbalance & why speaking mattered
27:01 — Lack of credit for SR Boyz success
Millions of cases sold — with no acknowledgment.
28:21 — Puff’s jealousy
When the student becomes a threat.
29:35 — Booking fees, disrespect, and the “I made you” moment
31:04 — Street credibility vs corporate manipulation
32:51 — Life lessons from the 20-year experience
“Put yourself first.”
34:10 — Blind loyalty vs strategic loyalty
What he teaches the youth today.
35:31 — Signs of character we ignore
36:05 — Corporate gangsters vs street gangsters
How to survive emotionally in business.
37:40 — How faith helped him transition from rage to restraint
38:54 — “If Puff called me today…”
What Roger would say.
40:06 — The future: domestic violence advocacy, anger management, certification work
Turning pain into purpose.
41:14 — Speaking to men: self-belief as a survival tool
42:06 — Speaking to women: the “Cassie problem” & self-worth
43:17 — How people sacrifice their dreams without realizing it
44:12 — Legacy: what Roger wants his daughter to know
45:06 — Why the streets are over
46:10 — Ash Cash on Bonds’ legacy beyond the Diddy story
47:17 — Why this book is different
Lessons + story = transformation.
48:23 — Global interest: Russia, France, Italy & more
49:15 — Publishing details: Amazon, Barnes & Noble, Walmart, Target
50:10 — The audiobook is coming
50:30 — Where to follow Roger Bonds
IG: @TheRealRogerBonds
FB: Roger Bonds
YouTube: RogerBonds5317
51:09 — Closing the Vault
Follow Inside the Vault: @InsideTheVault
Follow Ash Cash: @IAmAshCash
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