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    Business

    Launch For Profit

    Shortly after selling my first successful offers on the internet, I curiously started researching how legendary, rich dead marketers launched their offers before the internet.

    How did they pull millions off the table without the ease of social media and email lists?

    Did they even need large followings before launching their offer?

    I was shocked by what I learned, and even more shocked when I used these launch strategies to pull millions of dollars for my own offer launches!

    The internet is a crutch. Facebook ads have corrupted the word “campaign.”

    It’s time we internet marketers learn these classic launch strategies and reclaim what it means to launch a wildly lucrative offer.

    Get your creative juices juiced in preparation for OfferLaunch, the biggest event of the year.

    Welcome to Launch for Profit.

    Learn more at: https://launchforprofit.com/

    Advertise
    • Apple Podcasts
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    Latest Episodes:
    I Used PT Barnum’s 1850 Launch Model on a BOOK (4,000 copies sold in 1 week) Oct 23, 2026
    Show notes

    I started this show in 2020 to study how rich, dead marketers launched without the internet. Five years later, I used P.T. Barnum’s 7-step launch model on a book, and it sold 4,000 copies in the first week.

    In this episode, Steve J Larsen shares where the launch research led: Pursuit of Profit Publishing, a book publisher where authors film their book on stage, keep their IP, and get a funnel and sales team built for them.

    In this episode:

    • The 2 oldest rules in marketing: whoever runs events captures the market, and whoever writes books controls its thinking
    • How Barnum’s model sold Ryan Lee’s book: 4,000 copies in week one and 25,000 in a year
    • Jenny Lind’s poem contest, and how to make your launch the market’s launch
    • Every launch needs two emotions: anticipation and aggravation
    • If you’re the only voice talking about your launch, it isn’t a launch
    • The “Your Final Offer” hook that got 17,000 registrations

    Timestamps:
    00:00 Intro
    00:45 Why I started this show in 2020
    02:00 There’s no such thing as “internet marketing”
    03:30 Barnum’s 7 steps and the 950-person event
    05:00 Do an event, write a book
    05:45 What we do now: Pursuit of Profit Publishing
    06:50 Barnum’s model on Ryan Lee’s book: 4,000 copies
    08:30 Jenny Lind and the poem contest
    11:30 Make it their launch, not yours
    14:00 The Wealthy Author
    15:30 Ideas for the StageBook launch
    17:00 Anticipation and aggravation
    20:00 If you’re the only voice, it’s not a launch
    21:00 The hook behind Ryan’s launch
    22:30 Your Final Offer: 17,000 registrations
    25:00 Offer Launch is coming in the spring

    Links:
    Hear the full Ryan Lee launch breakdown on The Wealthy Author: https://podcasts.apple.com/us/podcast/the-wealthy-author/id6826312147
    Get StageBook: https://stagebookbook.com
    Free launch guide: https://launchforprofit.com


    How to use a Dramatic Demonstration in your business? (FHL 2022 & 2023 Replay!) May 06, 2024
    Show notes

    In this episode, you'll hear the audio replays of the two speech that started all of this buzz about Dramatic Demonstrations. These 2 hours are both speeches, mixed with live commentary Russell Brunson and I made after each speech. This formula is 'c'uring LeadFlow for businesses and I'm excited for you to use these lessons in your own marketing. Truly this formula is a marketing formula at it's purest. Enjoy!


    Use a Hook, or a Sales Message? Mar 14, 2024
    Show notes

    The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com


    Lead Gen Mar 30, 2022
    Show notes

    Muahaha. This makes finding leads quite simple on any platform (there's a new one pooped out every half a blink, it seems). Here's how I use em for GOOD leads.


    Power Environments (the trick and the trap) Mar 29, 2022
    Show notes

    This is such a huge lesson. It's one of my tricks for personal growth. I can't emphasis how powerful this is but don't use it unless you're willing to get uncomfortable. You'll see what I mean...


    Pain vs Purpose (mental fuel sources) Mar 28, 2022
    Show notes

    Bit of a different episode. The mental part of this game is huge. I was so fueled by the pain in my life that once I started healing, I found it hard to continue in business for a few months while I switch up my mental fuel sources... buckle up.


    Customer Acquisition Methods - don't start from scratch Mar 25, 2022
    Show notes

    Every marketplace you choose to sell into has only survived because the companies inside of it all learned an acquisition method (which they've passed onto each other (kinda))


    Changing ONE Thing (not 10) Is Enough Mar 24, 2022
    Show notes

    Of course your offer and biz should be unique. But how unique? I wanna share with you one of my tricks for remaining new/different in a marketplace, but safely. Too blue = tough market acceptance... lets dive in.


    Make Them Pay (money) Mar 23, 2022
    Show notes

    I understand the need to help others when they're down, but this is why "free free free" hurts everyone and how to fix it - so you use "free" in the right way (for everyone)


    Leave Well, Maintain Bridges Mar 21, 2022
    Show notes

    Take your time to maintain relationships of those you worked for in the past. Here's some good tactics for keeping your old boss-employee relationships alive...


    1 2 3 8 Next

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