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Business

Impact: How to Grow Your Thought Leadership Brand and Business

Impact focuses on helping you grow a business that amplifies your unique genius, multiplies your income, and transforms lives. Think of this podcast as a mini-workshop, where each episode you’ll discover an actionable framework that I’ve created based on what’s working right now for top brands and thought leaders, so that you can apply these proven principles to your own business to generate results right away.

Latest Episodes:

How to Balance Strategy and Intuition with Christine Kane Aug 20, 2021

In this episode, I interview the business coach and CEO of Uplevel You, Christine Kane. Christine has created a process for growing your business with a balance of strategy and soul (or intuition).

I was excited to record this interview with Christine given that, like me, she was a musician turned entrepreneur. She was a songwriter and performer for 15 years before starting her coaching business. As a musician, she sold over 100,000 copies of her seven CDs and shared the stage with luminaries such as John Mayer, Nanci Griffith, and Shawn Colvin.

Her coaching business, Uplevel You, emerged organically when people started asking how she’d built her successful music career.

She is the author of The Complete Guide to Vision Boards and her most recent book, The Soul-Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive, and Wildly Ambitious.

To use her words, The Soul-Sourced Entrepreneur shows you how to have success when your strength is more about sensitivity than swagger and you’re more moved by meaning than manipulation.

In This Episode

How to balance strategy and soul in your business
The Kolbe A assessment and why it’s a great tool for hiring and understanding your clients better
Christine’s framework for making intuitive decisions in your business

Mentioned in This Episode

Soul Sourced Entrepreneur – Christine’s book
Kolbe A – the assessment Christine has all of her clients take
Soul Sourced Business Podcast – Christine’s podcast

The post How to Balance Strategy and Intuition with Christine Kane appeared first on Jason Van Orden.

New Clients and Income Using Hot Seats with Hillary Weiss Jul 30, 2021

I’m sure you’ve participated in a hot seat before. You might have even facilitated hot seats. But I’m willing to bet you haven’t thought of some of the ways Hillary Weiss uses them in her business to attract clients and generate content.

After Hillary shared her approach with me, I put it into action right away. The results? Two new retainer clients signed up to work with me.

I used to think of hot seats as just a tool that you use in group coaching and mastermind settings. Now I look at them as a key part of my business development process.

In this episode, Hillary and I talk about how you can use hot seats to expand your network, land new clients, launch a new stream of income, and more.

In This Episode

How I used hot seats to land two new retainer clients
How to stack the ROI with strategies like hot seats
How you can get started right away leveraging hot seats to grow your business

Mentioned in This Episode

HillaryWeiss.com
Thunder Collective – Hillary’s group coaching program
Hot for Teaching – free guide to choosing your hot seat topic

The post New Clients and Income Using Hot Seats with Hillary Weiss appeared first on Jason Van Orden.

Trust Yourself with Melody Wilding Jul 09, 2021

You know those times when you read a book and it feels like every word was written for you? That’s the feeling I got reading Trust Yourself by Melody Wilding.

Melody’s book is a guide for those of us who are highly ambitious but who sometimes struggle with things like perfectionism, impostor syndrome, emotional triggers, and feeling not good enough. There are many things I love about Melody’s book, but at the top is the fact that it is packed with practical skills based on psychology and neuroscience.

The book is written for the Sensitive Striver (about 20% of the population) but is invaluable for anyone who sometimes gets hampered down by overthinking, emotions, and feeling like they are not enough. She lays out numerous frameworks and skills to help you break free from these things and instead tap into the many strengths that Sensitive Strivers have available to them.

This is one of the most impactful books I have read in the past year. I’m thrilled to have Melody on the show to talk about these groundbreaking ideas.

In This Episode

How Melody found the signature idea that became her first book
How to keep overthinking from holding you back
Why sensitivity is a superpower and how to use it to succeed in your business

Mentioned in This Episode

The post Trust Yourself with Melody Wilding appeared first on Jason Van Orden.

Business Blind Spots Cheat Sheet — **Strategy: Overcoming Costly Business Blindspots** Jun 18, 2021
How can you tell which things you should focus your limited time, money, and energy on to get the best results in your business?

With so many things pulling at your attention, it can be challenging as a business owner to know what should get your attention now and what can wait.

It’s easy to end up operating in a reactionary mode that stretches you thin. The fog of working in your business day to day clouds the path ahead.

So, how do you clear the fog and gain clarity about the best roadmap for your business?

That is the topic of this new series of episodes about strategic planning. My goal with this series is to help you make sound, effective, and fruitful decisions about your business.

In this first episode of the series, we talk about five business blindspots that we must overcome in order to think strategically about our business and make sound business decisions.

In This Episode

How to find the best strategic path forward for your business

5 common blind spots that are hindering your business growth

How to overcome these blind spots when they inevitably hit your business

Download This Episode’s Framework

Download Here

Mentioned in This Episode

Hyperbolic Discounting

Further Resources

Hyperbolic discounting

Inertia Bias

The sunk cost fallacy

The recency effect

The Occam’s Razor Fallacy

The post Strategy: Overcoming Costly Business Blindspots appeared first on Jason Van Orden.

**Strategies for Wowing Clients and Prospects with Jeffrey Shaw** Mar 26, 2021
Sustainable business success results from understanding and knowing how to operate within three critical ecosystems: business strategies, personal development, and daily habit/mindset. My guest, Jeffrey Shaw, writes about these ecosystems in his latest book, *The Self-Employed Life*.

Many times over burgers and fries, Jeff has told me stories about how he studied luxury brands and analyzed buyer psychology to crack the code for selling to NYC’s affluent and becoming their go-to photographer year after year. He has also become a top business coach, speaker, and podcaster, a further testament to the hard-earned experience he shares in his book and our interview.

I love how Jeff’s mind thinks about creating experiences that turn clients and customers into loyal advocates and long-time partners. Be prepared to take notes. I’m thrilled to share our conversation with you in this episode of Impact.

In This Episode

3 ecosystems that affect the ongoing success of your business

How to increase LTV with the “Step-Up/Step-Down” business model

How to gain more prospects with the Emotional Journey Website Map

How to increase customer loyalty with customer-exclusive benefits and presumptive language

Download This Episode’s Framework

Download Here

Mentioned in This Episode

The Self-Employed Life – Jeff’s new book

The Self Employed Summit – Jeff’s free online summit featuring top business speakers

Self-Employed Assessment – Jeff’s free assessment to help you find gaps in your business

Jeff on LinkedIn

Jeff on Instagram

Jeff on Facebook

Jeff on Twitter

The post Strategies for Wowing Clients and Prospects with Jeffrey Shaw appeared first on Jason Van Orden.

**3 Hidden Monetization Mistakes That Are Costing You Money** Mar 19, 2021
When monetizing your expertise and email list, there are three easily-overlooked mistakes that will secretly siphon away your profit potential. These three monetization mistakes are part of a phenomenon I refer to as Monetization Shyness.

I’m often asked to look over a client’s monetization strategies to find the gaps. Monetization Shyness is the first gap I look for because it’s so prevalent and so frequently goes unnoticed. Many business owners fail to see Monetization Shyness because its causes are counter-intuitive and rooted in your mindset.

As you know, your mindset is vital to your success and growth. Your mindset can either be an elevator to new heights or a ceiling that keeps you from moving upward. Monetization Shyness strikes both beginner and veteran business owners alike.

In this episode, I deconstruct three types of Monetization Shyness. Then I offer six specific ways you can root it out of your mindset and business to unlock new profit potential.

In This Episode

3 hidden monetization mistakes and how to root them out

What is monetization shyness, and how might it be secretly eroding your income?

6 ways to avoid this profit killer

Download This Episode’s Framework

Download Here

Mentioned in This Episode

Smart Passive Income – Pat Flynn’s website

Impact Episode 001 – The framework in this episode will help you get in touch with your “reason why”

The post 3 Hidden Monetization Mistakes That Are Costing You Money appeared first on Jason Van Orden.

**3 Strategies for Growing Your Business** Mar 01, 2021
How can you know what to focus on in your business to produce the most significant new growth?

With so many options available to you, it can be hard to decide where to invest your limited time, money, and other resources to get the greatest return on your efforts.

We can quickly end up overwhelmed, spread too thin, or focused on the wrong areas.

The best way to make your growth strategy clearer, more focused, and more effective is first to realize that there are only three ways to grow your income and impact.

Yes, you can adopt many tactics and strategies, but all of them fall into one of three categories.

When planning your business growth strategy, it’s essential to zoom out and look at each of these three areas to see which one will provide you the best chance for growth before choosing specific strategies to implement.

In This Episode

How to know what to focus on in your business to generate the greatest growth

Common growth strategy mistakes that will stifle your income and impact and how to avoid them

The growth strategy that increases the value of each customer by up to 10x

Download This Episode’s Framework

Download Here

Mentioned in This Episode

Customer acquisition vs. customer retention stats (Invesp)

Customer retention stats (Martech)

The post 3 Strategies for Growing Your Business appeared first on Jason Van Orden.

**Success Secrets from John Lee Dumas** Feb 19, 2021
This is not your average interview with John Lee Dumas. I’ve known John since 2012, before his popular podcast, Entrepreneur on Fire, launched. We met in a pizzeria near Times Square while in NYC for the New Media Expo. Little did I know the level of impact and income John would go on to generate.

Since then, I’ve watched John’s meteoric success. Though we’ve chatted on many occasions, there are a handful of things I’ve never taken the opportunity to ask him related to the growth of his brand and business zoom. In this episode, we dig into these questions and extract powerful principles that you can apply to your business to succeed like JLD.

We also talk about how he is marketing his upcoming book, The Common Path to Uncommon Success, in which he shares a seventeen-part path to incredible success informed by his own journey and the entrepreneurs he’s interviewed on his popular podcast, Entrepreneur On Fire.

In This Episode

I interview John Lee Dumas and ask him about four fundamental success secrets that helped him launch a top business podcast and grow a seven-figure business

We also talk about the advice I gave John when we first met in 2012 that thankfully he ignored

Download This Episode’s Framework

Download Here

Mentioned in This Episode

The Common Path to Uncommon Success by John Lee Dumas

Entrepreneur on Fire Episode 10 – JLD interviews JVO

The post Success Secrets from John Lee Dumas appeared first on Jason Van Orden.

**How to Design Offers That Sell** Feb 12, 2021
How can you ensure to create products and services that your market will scramble to buy?

To design products and services that are sure to sell, you must first focus on the offer’s value proposition. The value proposition answers the customer’s premier question.

What’s in it for me?

The customer wants to know the outcomes they will achieve and the pains they will relieve if they invest time, money, and energy into your offer.

Hence, to design compelling offers, you must gain a deep understanding of your intended customer’s pains and gains. You must put empathy at the center of your product design process.

When you do this the right way, your products sell with ease. Your messaging feels authentic, confident, and resonant.

In this episode, I share my Value Proposition Design framework. You can use this framework to identify what your market values most. Then, you will be able to design a compelling value proposition that will have your intended customers scrambling to do business with you.

In This Episode

How to create products and services that your customers will eagerly buy

The common mistake that will condemn your product offers to fail.

The five types of value that will motivate buyers to invest in your products and services

Download This Episode’s Framework

Download Here

Mentioned in This Episode

Human Needs Inventory (Center for Non-Violent Communication)

Further Resources

30 Elements of Value – A great resource from Bain and Company for getting more granular with the types of value that motivate consumers to buy

Value Proposition Design by Strategyzer – A fantastic book that gives you a deeper look at how to design winning offers

The post How to Design Offers That Sell appeared first on Jason Van Orden.

**3 New Ways to Eliminate Procrastination, Overwhelm, and Perfectionism** Jan 21, 2021
As a business owner and thought leader, there will inevitably be times when you procrastinate a task or project despite its significance to your goals.

There are many reasons why we procrastinate, but two of the most common are perfectionism and overwhelm. I certainly have plenty of experience in this respect.

Procrastination can be especially frustrating when the task you are avoiding is essential to an important goal. You want the benefits of the outcome but find it difficult even to get started.

Perhaps you want to write a book but find it challenging to sit down and write.

Perhaps you want more clients, but you struggle to get started doing consistent outreach.

Perhaps you want to meditate so that you can enjoy increased mental clarity and awareness, but you find it difficult even to do a ten-minute meditation.

In this episode, I’ll share with you a set of questions you can ask to eliminate the overwhelm and perfectionism that leads to procrastination.

In This Episode

3 simple techniques for getting past perfectionism, procrastination, and overwhelm so that you can do more of the important things in your business

Download This Episode’s Framework

Download Here

Mentioned in This Episode

Morning Pages

The Artist’s Way

Further Resources

How to Manage Your Perfectionism (HBR)

How to Deal with Constantly Being Overwhelmed (HBR)

The post 3 New Ways to Eliminate Procrastination, Overwhelm, and Perfectionism appeared first on Jason Van Orden.

Generate More Sales with Customer Awareness Nov 23, 2020

Then they create a customer journey that leads them toward doing business with you. To create a compelling customer journey, you must have a deep understanding of your intended customer’s inner world and the process they go through before they buy. In this episode, I’ll share with you a framework that outlines the five phases […]

The post Generate More Sales with Customer Awareness appeared first on Jason Van Orden.

Creating New Income Streams Quickly (A Case Study) Jun 01, 2020

I’m afraid we’re going to have to postpone indefinitely. This was the first of many calls that my friend and client, Alexandra, would get in a 48-hour period resulting in a 40% loss of immediate income. This was the day it became clear coronavirus was taking hold of New York City. As a freelance teacher, mentor, coach, and choreographer, she could no longer do her in-person gigs.

The post Creating New Income Streams Quickly (A Case Study) appeared first on Jason Van Orden.

4 Steps to Design a Profitable Online Course Mar 24, 2020

There are four essential elements for creating an online course in order to ensure it will be profitable and deliver results. Together, these four elements make up a framework I call The Online Course Design Canvas. In this episode, I outline this framework and give you examples for each element to help you outline your […]

The post 4 Steps to Design a Profitable Online Course appeared first on Jason Van Orden.

4 Plug-N-Play Marketing Templates to Powerfully Communicate Your Genius Feb 24, 2020

In this episode: 1) how to clearly communicate your unique brand to the marketplace 2) how to market and sell successfully when your values don’t align with the popular messaging in your industry. Have you ever found yourself trying to communicate the essence of your business, in a clear and concise way? Maybe on your […]

The post 4 Plug-N-Play Marketing Templates to Powerfully Communicate Your Genius appeared first on Jason Van Orden.

5 Steps to Create an Irresistible Brand and Message Feb 23, 2020

In this episode, you’ll learn how to 1) Create an irresistible personal brand that commands the attention of your ideal audience and customers 2) Uncover and clarify the most unique and compelling parts of your message. There’s never been a better time to attract an audience and share your ideas with the world. But the […]

The post 5 Steps to Create an Irresistible Brand and Message appeared first on Jason Van Orden.

About the Impact Podcast and My Story Feb 21, 2020

In this episode, I talk about why I created this show and how you will benefit from it. I also talk a bit about my story and how it led me to work with thought leaders as a business and marketing strategist.

The post About the Impact Podcast and My Story appeared first on Jason Van Orden.

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