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    Business

    Foundation

    Kevin Rose and his colleagues at True Ventures interview world-class entrepreneurs, builders, and investors to tease out practical knowledge you can use to improve your business and professional life.

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    Copyright: © 2020 True Ventures

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    Latest Episodes:
    Oleg Stavitsky - CEO of Endel Oct 29, 2020
    Show notes

    Kevin and Oleg talk psychoacoustics, what it’s like to have created the first algorithm signed to a record deal, how in the world Oleg and his team turned a passion for ambient music into technology that improves human wellness, and more.

    3:52 - Oleg speaks to the inception of the idea for an ambient sound generator

    5:00 - Personalizing sounds for each moment of the day

    8:21 - Oleg shares how he landed a spot in the Techstars Music Accelerator program

    12:46 - Kevin asks how the Endel product works given its expansive vision

    20:48 - Creating a methodology that deciphers if an Endel user is in a “state of flow”

    26:35 - Adapting environments to meet the moment

    27:32 - “They’re not designed to be consciously listened to,” shared Oleg

    32:35 - The moment the press, and the world, noticed Endel

    37:05 - Endel’s Apple Watch experience

    40:35 - Kevin inquires about how the platform creates elegant interconnectivity across devices

    Learn more about Endel here:

    https://endel.io/


    James Beshara - Magic Mind Productivity Drink Sep 24, 2020
    Show notes

    Kevin and James explore what's new in health and wellness, what to do with the irrepressible drive to create, and what triggered James to replace stimulants, like his half a dozen cups of coffee a day, with something else of his own invention. Tune in to hear more.


    Colleen Cutcliffe, Ph.D - Pendulum Jun 30, 2020
    Show notes

    Kevin and Colleen talk probiotics, namely how restoring the gut's microbiome with Pendulum probiotics can help people with type 2 diabetes. Pendulum produces a novel strain probiotic that restores the body's natural ability to metabolize fiber and produce butyrate. Results from a nutritional study demonstrated a significant reduction in A1C and blood sugar spikes in people with type 2 diabetes. The study was a U.S.-based, multi-site, double-blinded placebo controlled RCT. Tune in to learn more.


    Mike Maser - Zero Fasting Jun 03, 2020
    Show notes

    Kevin Rose interviews Mike Maser, Founder and CEO of Big Sky Health, makers of Zero Fasting, Oak Meditation, and Less. Mike and Kevin discuss their 20-year friendship, building products together at multiple startups, and the many lessons learned along the way.


    Angela Sutherland and Evelyn Rusli - Yumi, Fresh Organic Baby Food Feb 24, 2020
    Show notes

    In this episode, the Yumi team explains how they left radically different careers to join together to create a baby food company, the issues with many baby foods being produced for "shelf stability" rather than nutrition, and more.
    4:57 - Kevin and Evelyn discuss entrepreneurship as choice or destiny
    11:03 - The "first 1,000 days" of nutrition explained
    16:30 - Angela talks "finding people who are smarter than you" when building teams
    19:39 - The role of trust, comfort, and authenticity in building a baby brand
    26:13 - Kevin asks Angela and Evelyn if they've ever been tempted to create products in adjacent markets
    30:37 - Intilling company culture at the early stage
    31:12 - How to deal with making mistakes when building a business
    37:20 - Yumi's approach for differentiating itself from competition


    Learn more about Yumi here: https://helloyumi.com/


    Amy Errett, Founder of Madison Reed Feb 03, 2020
    Show notes

    In this episode, Amy explains how she and her team think about marketing in all directions – including advice for tracking multi-channel attribution, the power of surveying those closest to your product (your customers), why she enjoys helping people “find their genius,” and more. “I like just building a team and then conquering something together that seems hard to conquer,” said Amy.

    Learn more about Madison Reed: www.madison-reed.com

    Or read up on Amy here: https://trueventures.com/team/amy-errett


    Matt Mullenweg, Founder of WordPress Jan 15, 2020
    Show notes

    Om Malik interviews Matt Mullenweg. Matt is the founder of Automattic and co-creator of WordPress, one of the largest open-source projects in the world and a publishing platform that enables as much as 30 percent of the web. In this conversation, Matt discusses the beginning of WordPress, the growing importance of open source in the age of cloud, lessons he's learned as a founder, and – more optimistically – why he's excited about the distributed workplace, a core founding principle at Automattic.


    Jonathan Neman, CEO, Sweetgreen Dec 27, 2019
    Show notes

    In this episode: Jonathan Newman, Co-Founder, and CEO of Sweetgreen shares how to build a brand that stands out, scaling to 100+ restaurants, building a Sweetgreen OS to adapt to food delivery, and challenges and lessons learned along the way.


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