The Marketing Matrix

Unlocking Thought Leadership & Business Growth with Peter Winnick with Peter Winick : TMM 159 Mar 25, 2026

In this episode of The Marketing Matrix, Lisanne Murphy sits down with top B2B thought leader and CEO Peter Winnick to explore how thought leadership platforms can powerfully transform business growth. Discover actionable insights on leveraging books, AI tools, and strategic thinking to unlock your full impact.

Key Topics

How thought leadership can serve as a scalable business model
Common misconceptions about books as a business strategy
Diverse modalities for expanding the impact of ideas beyond a book
The role of AI in consolidating content and enhancing thought leadership
Strategies for early engagement in the book creation process
The importance of aligning with market needs rather than operating in a bubble
Personal growth tips: continuous learning through books, seminars, and networking
Upcoming initiatives: scaling licensing efforts and leveraging AI in content creation

Timestamps

00:00 - Introduction & sponsor shoutout: Lumina Growth Lab

01:07 - Meet Peter Winnick: credentials and expertise

02:55 - The origin story: how thought leadership became Peter’s focus

05:28 - Why publishing a book isn't a business strategy

06:51 - Multiple business models behind a book

08:04 - Exploring different modalities: training, coaching, certifying, licensing

09:16 - When to engage a strategist in your book journey

10:49 - The importance of strategic planning before launch

12:23 - Long-term client collaborations and evolving roles

13:10 - Gaps in thought leaders’ understanding of market needs

14:41 - Operating in silos and the value of market research

16:08 - Challenges and opportunities with high-level expertise

17:20 - Peter’s own journey into thought leadership and publishing

18:36 - Lessons learned from writing The Thought Leadership Handbook

20:00 - Using AI as a research and validation tool

21:16 - Organizing and extracting value from extensive content

22:47 - Plans for 2026: books, scaling, and market expansion

23:57 - AI’s transformational impact on content and process

26:25 - Leveraging AI for advisory boards and strategic thinking

27:08 - Current hurdles in deploying AI and digital tools effectively

28:51 - Peter’s personal growth: continuous learning and hobbies

30:43 - The upcoming Thinkers 50 event: networking with top thought leaders

31:34 - The rise of pickleball and the importance of staying active

32:07 - How to connect with Peter & get his resources

33:03 - Final thanks & closing remarks

Connect with Peter!
www.thoughtleadershipleverage.com

https://www.linkedin.com/in/peterwinick/

@peterwinick (x)

https://www.youtube.com/@ThoughtLeadershipLeverage

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Why AI Alone Won’t Transform Your Company with Josh Bellis : TMM 158 Mar 23, 2026

Summary

In this episode of The Marketing Matrix, host Lisanne Murphy speaks with Josh Bellis, a global HR executive and educator, about the intersection of human intelligence and artificial intelligence in the workplace. They discuss generational differences in work ethics, the importance of change enablement in AI adoption, and how organizations can better integrate technology while focusing on human dynamics. Josh shares insights from his career and research, emphasizing the need for empathy and understanding in the workplace as companies navigate the challenges of AI.

Key Topics:

Josh's journey from working at McDonald's to leading HR tech innovation
How organizations can ask the right questions about AI adoption
The impact of generational differences on workplace expectations
The truth behind AI fears: hype versus reality
Practical approaches to integrating AI with human leadership
The role of change enablement versus change management in tech adoption
How HR can influence meaningful human transformation in organizations
Examples of tech tools enhancing employee understanding and engagement

Timestamps:

00:00 - Introduction to AI’s influence on workplace transformation

02:01 - Josh’s career background and intersection of HR, tech, and AI

04:23 - Origin stories: McDonald's to HR and AI curiosity

06:23 - Navigating digital experiments at Fox News with Millennials

09:34 - The generation gap: understanding Gen Z and Millennials

11:51 - Common myths: Are younger generations just lazy or disinterested?

15:21 - Addressing fear mongering around AI and embracing innovation

17:34 - How AI’s mistakes highlight the need for human oversight

20:49 - Why AI is a tool for leveling the playing field in diversity and talent access

24:22 - The importance of change enablement in AI integration

27:22 - Human-centric approaches in AI change strategies

31:33 - The balance: How much human versus AI work is ideal during transformation

34:19 - The strategic value of HR in driving organizational change

36:28 - Connecting with Josh: Resources, LinkedIn, Substack, and more

Connect with Josh!
https://www.linkedin.com/in/joshuabellis/

https://humanintelligenceplaybook.substack.com/
THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Embracing Change and Cultivating Leadership with Louis Lemieux : TMM 157 Mar 18, 2026

In this episode, we explore how leaders can effectively navigate change, foster innovation, and leverage their diverse experiences to drive organizational success. Louis Lemieux shares insights from his extensive global career, emphasizing the importance of trust, mindset shifts, and continuous learning in today’s fast-evolving market landscape. Whether you're a seasoned executive or emerging leader, this conversation offers practical frameworks and fresh perspectives to adapt and thrive.

Key Topics:

The distinction between internal and external change leadership
How legacy resistance and the ego can hinder innovation
The importance of psychological safety and transparency during transformation
Balancing stability and agility in organizational processes
Navigating unprecedented market dynamics like AI and tariffs
The “ignorance to arrogance” cycle among founders and leaders
Building trust through relatable expertise and honest communication
Leveraging diversity of experience to uncover blind spots
The role of mentorship, curiosity, and continuous self-growth

Timestamps:

00:00 - Introduction to Louis Lemieux and his global expertise

02:17 - Louis’s transition from corporate roles to strategic advisory work

05:11 - Why internal change can be resistant and how to overcome it

07:29 - Helping organizations embrace genuine change versus lip service

09:01 - Parallels between AI adoption and organizational change

10:21 - The impact of commitment and psychological safety on change success

12:40 - When consulting reveals misdiagnosed issues within companies

14:02 - How change force positioning itself as a strategic partner

16:32 - The importance of trust, reputation, and referrals in consulting

19:43 - Critical junctures for intervention and common pitfalls

22:38 - Managing unprecedented issues like tariffs and AI through collaboration

25:15 - Recognizing the “ignorance to arrogance” cycle in leadership

27:44 - Finding balance between tradition and innovation in organizational design

33:03 - Louis’s approach to continuous learning and knowledge intake

36:45 - The significance of mentorship, diversity of thought, and ageism in leadership

39:58 - Final thoughts on adapting and learning in a changing worldResources

Connect with Louis!
www.changeforce.ai

www.linkedin.com/in/louis-lemieux-915b86/
THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Embracing Holistic Leadership and Personal Growth with Russ Simon : TMM 156 Mar 16, 2026

Discover how leadership, personal development, and health intertwine to create a more fulfilled and impactful life. In this episode, Russ Simon shares his journey from fulfillment to entrepreneurship, the importance of understanding oneself, and how integrating mind, body, and spirit can elevate your leadership and daily energy.

In this episode, you will learn:

Russ’s personal evolution from a stable career to passionate entrepreneurship
How embracing both caring and taking action fuels growth ("boxing gloves" metaphor)
The significance of starting your day with energy and gratitude routines
Practical daily habits for generating and sustaining energy
The role of self-awareness tools like DISC in enhancing leadership and communication
Strategies for bridging generational gaps and fostering empathy in teams
The concept of moving at the "pace of peace" for reduce stress and increase effectiveness
The importance of love, empathy, and intentional listening in leadership

Timestamps:
00:00 - The power of integrating mind, body, and spirit in leadership

00:28 - Introduction to Lumina Growth Lab’s approach to predictable lead flow

01:06 - Russ Simon’s background and personal journey into personal development

02:43 - How family and life experiences shape Russ's leadership philosophy

04:02 - Overcoming size and early limitations through mental and physical growth

05:27 - Leaving a fulfilling career to pursue purpose-driven entrepreneurship

06:22 - The significance of the "boxing gloves" metaphor in embracing risk and adventure

07:50 - Supporting men over 40 through community and growth programs

09:22 - The connection between physical health and leadership energy

11:13 - The holistic approach: integrating health, leadership, and personal growth

12:36 - Daily energy routines: recovery, hydration, gratitude, movement, nutrition

14:33 - The impact of intentional morning routines on daily success

15:18 - Personal health battles with Lyme disease and reclaiming energy

16:45 - Practical shifts in health and energy that transformed Russ’s productivity

17:36 - The importance of foundational health in showing up as a leader

18:24 - Russ's philosophy: leadership is about people, not just management

19:18 - The P2P approach: people-to-people leadership and communication

20:16 - Key traits for effective hiring: communication, connection, critical thinking

21:15 - Resources for leadership growth: Jesse Cole, Simon Sinek, Liz Wiseman, Kim Scott

22:05 - Common gaps in leadership: understanding personality differences and generational values

23:24 - Using DISC to deepen self-awareness and team cohesion

24:48 - Practical application of personality insights in the workplace

27:09 - The "Leadership Game" and practical team-building exercises

28:08 - Bridging generational gaps with empathy and understanding

30:04 - The importance of permission-based leadership and loving employees

31:37 - Avoiding burnout and moving intentionally with the "pace of peace"

34:07 - Applying the Pareto Principle and learning to say no for peace of mind

36:23 - Creating mental space and focusing energy intentionally

37:41 - Action method for negative thoughts: immediate positive counter-actions

38:45 - The power of small, intentional actions to shift mindset

39:13 - Final reflections: leadership as a combination of love, action, and self-awareness

39:25 - Connecting with Russ: social links and Linktree for content and coaching

FOLLOW RUSS SIMON!

https://linktr.ee/RussSimon, https://www.instagram.com/grow_with_russ, https://www.youtube.com/@growwithruss, https://www.linkedin.com/in/russ-simon/, https://www.facebook.com/russelldeansimon, https://x.com/Grow_With_Russ, https://open.spotify.com/show/2eMmsbvyxsdad8iAnlt2j7?si=498f4b42ffc348df

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ Enhanced intercultural communication and leadership skills.

➤ Strategies for building trust-based client relationships.

➤ Insights into leveraging AI for executive coaching.

➤ Tailored solutions for navigating US-India business dynamics.

✅ WHY IT WORKS:

This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ A commitment to intercultural growth and development.

➤ Openness to innovative strategies and AI tools.

➤ A desire to enhance leadership presence and authenticity.

✅ READY FOR THE NEXT STEP?

👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started.

👉 Schedule a call

See you next week on The Marketing Matrix!

Unlocking Multidimensional Success with Carlos Noche: TMM 155 Mar 11, 2026

In this episode, Lisanne Murphy welcomes Carlos Noche to explore his multifaceted entrepreneurial journey, innovative sales strategies, and the impact of AI in sales and coaching. Discover how embracing diverse passions can create a dynamic and resilient career, and learn practical insights on building genuine relationships, leveraging podcasting for lead generation, and integrating AI tools to enhance sales performance.

Key Topics:

Carlos shares his journey from corporate VP to entrepreneur and podcaster, highlighting the importance of adaptability and passion.
The value of long-term involvement in sales coaching and leadership development.
How to reframe sales as a service mindset that builds trust and lasting relationships.
Techniques for multi-channel prospecting: vortex prospecting using email, social media, and phone outreach.
The increasing significance of AI in sales, including tools like Replicate Labs’ Value Coach AI for real-time call assessment.
Differentiating a sales business through expertise, technology, and personalized client engagement.
Reflections on travel, work-life balance, and personal growth beyond the business.
The role of the 1 % Edge podcast in networking, thought leadership, and lead generation.
Insights on industry-agnostic sales strategies and serving complex B2B markets.
Carlos’s passion for franchising with Sir Grout and lessons from entrepreneurial resilience.

Timestamps:
00:00 - Welcome & episode overview with Carlos Noche

01:23 - Carlos’s entrepreneurial background and multifaceted approach 03:09 - Lessons from 17+ years in sales coaching and leadership

04:38 - Reflecting on long-term growth and development

06:09 - The importance of authentic communication in sales

07:22 - Structuring visualized sales programs and global client support 08:38 - Managing client relationships and delivering value

10:01 - Travel lessons and work-life balance 11:50 - The purpose and impact of the 1 % Edge podcast

13:52 - Industry focus and selling complex B2B solutions

15:08 - Reframing sales as a service rather than a transaction 17:15 - Personal stories about sales authenticity and integrity

18:59 - How leads are generated: outreach, referrals, and brand building 20:42 - Using multi-channel prospecting and creating "vortex" awareness 21:17 - The role of AI in sales: tools, implications, and future potential 23:09 - Internal use vs. client offerings of AI solutions

24:48 - Differentiating through people, expertise, and personalized engagement 27:08 - Ideal podcast guests and industry legends

28:11 - Carlos’s venture into franchise ownership with Sir Grout

29:30 - Entrepreneurial lessons from franchise growth and perseverance 30:31 - Final thoughts: passion for people, relationships, and growth

31:05 - How to connect with Carlos and access his resources

FOLLOW CARLOS NOCHE!

CarlosNouche.com

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ Enhanced intercultural communication and leadership skills.

➤ Strategies for building trust-based client relationships.

➤ Insights into leveraging AI for executive coaching.

➤ Tailored solutions for navigating US-India business dynamics.

✅ WHY IT WORKS:

This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ A commitment to intercultural growth and development.

➤ Openness to innovative strategies and AI tools.

➤ A desire to enhance leadership presence and authenticity.

✅ READY FOR THE NEXT STEP?

👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started.

👉 Schedule a call

See you next week on The Marketing Matrix!

Unlocking Transformational Leadership and Consciousness with Ursula Pottinga : TMM 154 Mar 09, 2026

Summary

In this episode of the Marketing Matrix, host Lisanne Murphy speaks with Ursula Pottinga, an expert in transformational leadership, neuroscience, and consciousness. They delve into the intersection of science and spirituality to enhance leadership effectiveness, the role of neuroscience tools in organizational change, and practical strategies for embodying higher levels of consciousness. Ursula shares her journey from childhood curiosity to neuroscience-based coaching, emphasizing the importance of brain integration and the seven levels of effectiveness. The conversation highlights the distinction between religion and spirituality in leadership and the practical applications of consciousness models in business.

Takeaways

Ursula Pottinga emphasizes the integration of science and spirituality in leadership.
Neuroscience tools are crucial for managing stress and increasing self-awareness.
The seven levels of effectiveness model aids in understanding consciousness.
Balancing spirituality and religion is essential in leadership contexts.
Practical applications of consciousness models can transform business practices.
Developing executive presence is key to cultivating higher consciousness.
Ursula’s work focuses on supporting leaders and coaches in various industries.
Building a supportive team is vital for leveraging organizational support systems.
Upcoming initiatives include webinars on executive presence for 2026.
Passion, authenticity, and staying inspired are crucial for personal and professional growth.

Chapters

00:00 Introduction and Episode Overview

01:26 Ursula's Background and Journey into Transformational Leadership

02:24 Neuroscience and Its Role in Change Management

03:34 The Influence of Values and the RV Lifestyle on Ursula’s Work

05:00 The Importance of Water, Mountains, and Nature’s Impact on Well-being

07:27 Early Clues About Ursula’s Interest in Consciousness and Transformation

08:41 Connecting Neuroscience and Consciousness in Professional Development

10:10 How to Communicate Neuroscience Solutions to Organizations

12:27 Managing Stress Using Neuroscience Tools

14:16 The Inner Journey: Self-awareness as the Foundation for Effective Leadership

15:08 Balancing Spirituality and Religion in Leadership Practices

16:31 Spiritual Leanings of Clients and Recognizing Spiritual Connections in Nature

18:21 Scientific Perspectives on Consciousness and Brain Integration

21:16 The Paradox of Consciousness: Scientific and Experiential Views

22:39 The Role of Brain Integration in Enhancing Consciousness and Regulation

23:09 The Seven Levels of Effectiveness Model and the Roadmap for Consciousness

24:45 Inspiration from David Hawkins and the Development of Simplified Models

26:28 The Value of Simple Yet Powerful Frameworks in Leadership

27:23 Ursula’s Work with Leaders and Coaches, Industry Focus, and Client Discovery

30:06 Building a Supportive Team and Leveraging Support Systems

31:23 Upcoming Initiatives: Webinars on Executive Presence for 2026

33:27 Supporting Your Business with a Team and Avoiding Overwhelm

34:36 Final Words on Passion, Authenticity, and Staying Inspired

FOLLOW URSULA!

https://www.linkedin.com/in/ursula-pottinga/
www.profoundgrowth.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal is to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work.

✅ WHY IT WORKS:

This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS-based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP?

👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 Schedule a Discovery Call

You can also follow Lisanne on the socials:
Instagram: Lisanne Murphy HQ
Facebook: Lisanne Murphy
LinkedIn: Lisanne Murphy

See you next week on The Marketing Matrix!

Bridging Borders: Leadership Across Cultures with Rashmi and Suren Kapse : TMM 153 Mar 04, 2026

Summary

In this episode of The Marketing Matrix, we explore the nuances of intercultural leadership and global business growth with Rashmi and Suren Kapse, founders of Apt Culture. They share their journey into leadership development, innovative strategies for navigating US-India business dynamics, and the transformative role of AI in executive coaching. The discussion covers the importance of cultural understanding, relationship-building, and leveraging AI for leadership success. Rashmi and Suren offer valuable insights for leaders and business owners seeking to expand their influence across borders.

Takeaways

Rashmi and Suren Kapse are experts in intercultural leadership and founders of Apt Culture.
They emphasize the importance of bridging communication gaps between US and India corporate cultures.
AI is revolutionizing executive coaching and leadership development.
Building long-term, trust-based client relationships is crucial for success.
Their upcoming book explores cultural dimensions and AI's impact on leadership.
Strategies for growing a consulting practice include leveraging social media and relationship-building.
Personal insights on balancing business and personal life as a couple working together.

Chapters

00:00 Introduction & episode overview

02:00 Meet Rashmi and Suren Kapse: Intercultural leadership experts

03:44 Rashmi's background in global talent development

05:00 The creation of Apt Culture and their business journey

06:33 Transitioning from startups to large corporations

09:00 Bridging US and Indian markets

10:50 Cultural differences in corporate communication styles

13:18 Challenges in US and India workplaces

14:46 Intercultural communication during mergers

17:35 Reactive vs. proactive intercultural strategies

18:37 Strategic outreach and relationship management

22:15 Upcoming book and AI-powered leadership tools

25:23 Importance of relationship-building

26:48 Personal reflections on working together

32:54 Future initiatives and AI integrations

36:27 Generative AI in coaching

40:43 Balancing work and personal life

44:21 Children's perspective on their partnership

46:00 Final thoughts on collaborative success

FOLLOW RASHMI & SUREN!

www.aptculture.com
https://www.linkedin.com/in/suren-kapse/
https://www.linkedin.com/in/rashmi-kapse/

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ Enhanced intercultural communication and leadership skills.

➤ Strategies for building trust-based client relationships.

➤ Insights into leveraging AI for executive coaching.

➤ Tailored solutions for navigating US-India business dynamics.

✅ WHY IT WORKS:

This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ A commitment to intercultural growth and development.

➤ Openness to innovative strategies and AI tools.

➤ A desire to enhance leadership presence and authenticity.

✅ READY FOR THE NEXT STEP?

👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started.

👉 Schedule a call

See you next week on The Marketing Matrix!

Building Leadership Excellence and Navigating AI Disruption with Daniel Stewart : TMM 152 Mar 02, 2026

Summary

In this episode of The Marketing Matrix, host Lisanne Murphy interviews Daniel Stewart, an internationally recognized expert in leadership development and co-author of Lead Now. Daniel shares his journey into leadership coaching, innovative frameworks from Stort Leadership, and how AI is transforming the consulting landscape. He discusses the role of AI in leadership assessments, the concept of executive presence, and strategies for marketing leadership development. Throughout the conversation, Daniel offers valuable insights for leaders and business owners seeking scalable strategies.

Takeaways

Daniel Stewart is a leadership development expert and co-author of Lead Now.
He emphasizes the importance of tailored leadership frameworks and client-centric coaching.
AI is playing a transformative role in leadership assessments and coaching.
The concept of executive presence is crucial for authentic leadership.
Strategies for marketing leadership development include content, podcasts, and social media.
Stort Leadership offers customized solutions for organizations of all sizes.
Daniel explores AI's impact on SEO and lead generation.
Practical tips for developing executive presence and leveraging strengths.

Chapters

00:00 Introduction & episode overview

01:05 Meet Daniel Stewart: Leadership expert & author

02:02 Origins of Stort Leadership and tailored frameworks

03:25 Daniel's early influences and passion for leadership

05:56 Family background and natural leadership exploration

08:06 Leadership effectiveness and 360-degree assessments

09:36 Development of Stort Leadership’s models like Lead Now

12:20 Service scope across industries and organization sizes

16:24 AI's role in leadership assessments and Stewie, the AI coach

20:10 Future initiatives and executive presence training

23:20 Developing executive presence through authenticity

27:42 Marketing approaches: content, social media, and events

30:38 AI's impact on SEO and lead generation strategies

35:08 Closing thoughts: passion, impact, and continuous learning

FOLLOW DANIEL!

stewartleadership.com, https://www.linkedin.com/in/daniel-stewart-wi/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more insights into leadership development and AI's role in consulting, connect with Lisanne on LinkedIn, Facebook, or Instagram. Lisanne’s goal is to help you elevate your leadership approach and adapt to digital transformations.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ Enhanced leadership presence and authenticity.

➤ Scalable strategies for business growth.

➤ Insights into leveraging AI for leadership development.

➤ Tailored coaching solutions for your organization.

✅ WHY IT WORKS:

This isn't just another leadership program; it's a partnership focused on results. We use data, communication, and technology to make strategic decisions that elevate your leadership and business.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ A commitment to leadership growth and development.

➤ Openness to innovative frameworks and AI tools.

➤ A desire to enhance executive presence and authenticity.

✅ READY FOR THE NEXT STEP?

👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started.

👉 Schedule a call

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: Lisanne Murphy
LinkedIn: Lisanne Murphy

See you next week on The Marketing Matrix!

The Surprising Key to Increasing Your Sales Win Rate with William Wallace : TMM 151 Feb 25, 2026

Summary

In this episode of The Marketing Matrix, host Lisanne Murphy interviews William Wallace, EVP at Revenue Storm. William shares insights into sales success, emphasizing the importance of strong qualification processes and the transformative role of AI in sales. He discusses industry-standard win rates, the significance of margins versus revenue growth, and the strategic use of AI tools like ChatGPT. Throughout the conversation, William reflects on the importance of leveraging science and data for scalable sales processes and offers practical tips for LinkedIn networking.

Takeaways

William Wallace is the EVP at Revenue Storm, focusing on sales success and qualification.
He highlights the importance of early deal killing and improving win rates.
William discusses the balance between margins and revenue growth in decision-making.
AI is revolutionizing sales acceleration and decision-making processes.
Practical tips for using AI tools like ChatGPT in daily sales activities.
Revenue Storm provides high-impact sales training for mid to large enterprises.
Strategic considerations for market expansion and avoiding overextension.
Advice on LinkedIn networking for meaningful connections.

Chapters

00:00 Introduction & sponsor message from Lumina Growth Lab

02:00 Meet William Wallace: Sales expert & adventurous leader

06:00 William’s journey into sales and leadership insights

10:30 Industry win rates and how to significantly improve them

15:00 Qualifying deals early and killing unprofitable opportunities

20:00 The importance of margins vs. revenue growth

25:00 How Revenue Storm helps technology-driven clients scaling sales

28:00 The revolution of AI in sales and practical applications

32:00 Using ChatGPT for research, prep, and strategic conversations

35:00 Tips for effective LinkedIn outreach and building genuine connections

FOLLOW WILLIAM!

revenuestorm.com

https://www.linkedin.com/in/williamwallaceseniormgmtexec/

https://www.linkedin.com/company/revenue-storm

https://www.youtube.com/@Revenue_Storm

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

The Power of Compassionate Leadership with Meryl Eriksen : TMM 150 Feb 23, 2026

Summary

In this episode of the Marketing Matrix, host Lisanne Murphy speaks with Meryl Eriksen, a compassionate leadership expert, about her journey from hospitality to leadership development. They discuss the importance of compassion in alleviating suffering, the challenges organizations face in maintaining culture, and the need for nurturing future leaders. Meryl shares insights on balancing personal joy with professional responsibilities and the significance of creating space for innovation in the workplace. The conversation highlights the current societal challenges regarding compassion and the importance of fostering genuine connections.

Takeaways

Meryl Eriksen emphasizes the importance of compassion in leadership.
Compassion is defined as alleviating suffering in various forms.
Maintaining a positive organizational culture is a significant challenge.
Leadership skills are often not taught, leading to gaps in management.
Nurturing future leaders starts at a young age in educational settings.
Personal joy and professional life can coexist harmoniously.
Creating space for innovation is crucial for organizational growth.
Compassionate connections are essential for effective leadership.
The current societal landscape lacks compassion and kindness.
Taking time for self-reflection is vital for personal and professional growth.

Chapters

00:00 Introduction to Compassionate Leadership

02:29 Meryl's Journey from Hospitality to Leadership

06:21 Defining Compassion and Its Importance

09:34 Challenges in Organizational Culture

13:11 Nurturing Future Leaders

17:17 Balancing Personal Joy and Professional Life

20:54 Creating Space for Innovation in Organizations

23:54 Finding Compassionate Connections

26:08 Addressing the Lack of Compassion in Society

30:19 Conclusion and Call to Action

FOLLOW MERYL!

https://www.compassionateleaderscircle.com/speaker-page-meryl

https://www.linkedin.com/in/meryleriksen/

https://www.instagram.com/pinkpineapplecooking/#

https://www.facebook.com/Pinkpineapplecooking

https://www.pinkpineapplecooking.com/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

AI, Data, and the Human Touch with Brandon Weaver : TMM 149 Feb 18, 2026

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Brandon Weaver, CEO and founder of Navigate, a property intelligence platform. Brandon shares his journey into real estate tech, emphasizing the importance of storytelling and the intersection of technology and human connection. He discusses the challenges of building a startup, the role of AI in business, and the significance of community and training for real estate professionals. Throughout the conversation, Brandon reflects on personal growth, resilience, and the lessons learned as an entrepreneur.

Takeaways

Brandon Weaver is the CEO and founder of Navigate, a property intelligence platform.
His journey into real estate tech was driven by a passion for storytelling and technology.
Brandon emphasizes the importance of modernizing the prospecting process in real estate.
He believes that relationships are the ultimate currency in business.
Brandon's approach to sales focuses on creating meaningful conversations rather than transactional interactions.
The Navigate platform aims to empower agents with data-driven insights for smarter prospecting.
Brandon highlights the need for training and community support in the real estate industry.
He discusses the balance between leveraging AI and maintaining human connection in business.
Brandon reflects on the importance of resilience and personal growth as an entrepreneur.
He encourages others to take action and not let fear of failure hold them back.

Chapters

00:00 Introduction to Lumina Growth Lab

00:55 Meet Brandon Weaver: A Visionary in Real Estate Tech

02:59 Brandon's Journey into Real Estate Technology

09:33 The Intersection of Storytelling and Real Estate

13:39 Understanding the Sales Process and Consumer Psychology

14:41 Funding and Development of Navigate

19:31 Navigating the Market: Strategies and Challenges

23:45 Training and Development for Real Estate Agents

26:23 Overcoming Growth Challenges and AI Impact

30:45 Personal Lessons and Resilience in Entrepreneurship

40:24 Conclusion and Future Outlook for Navigate

FOLLOW BRANDON!

https://www.linkedin.com/in/brandonmweaver/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

The Art of Influence: Insights from Kim Barnes : TMM 148 Feb 16, 2026

Summary

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Kim Barnes, CEO of Barnes and Conti Associates, about her journey in leadership development and consulting. They discuss the importance of influence, the difference between influence and manipulation, and how Barnes' programs help individuals and organizations improve communication and collaboration. Barnes shares insights from her career, including her work with large global companies and her passion for writing, including her memoir and books on influence.

Keywords

leadership development, influence, communication, collaboration, consulting, personal development, Kim Barnes, Lisanne Murphy, Barnes and Conti, memoir

Takeaways

Influence is about open communication, not manipulation.
Kim Barnes started in education, teaching kids with learning difficulties.
Barnes emphasizes the importance of relearning influence as adults.
Her program 'Exercising Influence' is popular for leadership development.
Influence should be a two-way street, benefiting all parties involved.
Barnes' consulting work focuses on improving team collaboration.
AI highlights the value of uniquely human skills like influence.
Writing has been a lifelong passion for Kim Barnes.
Barnes is working on expanding her consulting reach.
She is excited about becoming a great-grandmother in 2026.

Chapters

00:00:01 Introduction to Lumina Growth Lab
00:00:54 Meet Kim Barnes
00:03:41 The Origin of Influence
00:06:50 Writing and Influence
00:10:53 Influence in Practice
00:17:28 Learning Influence
00:25:07 AI and Human Skills
00:27:00 Advice and Reflections

FOLLOW KIM BARNES!

www.barnesconti.com

https://www.linkedin.com/company/140904/admin/dashboard/

https://www.linkedin.com/in/bkimbarnes/

https://bkimbarnes.substack.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Community Service and Sales Growth with Michael Norton : TMM 147 Feb 11, 2026

Summary

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Michael Norton, a seasoned expert in sales and performance development. They discuss the importance of authentic sales practices, the role of AI in modern sales strategies, and the value of continuous learning. Michael shares insights from his extensive career, including his time with the Zig Ziglar Corporation and his current role at Sandler. The conversation also touches on the impact of community service and personal development in professional growth.

Keywords

sales, AI, Sandler, Zig Ziglar, performance development, community service, personal development, authentic sales, continuous learning, marketing matrix

Takeaways

Authentic sales practices are crucial for long-term success.
AI is transforming sales strategies and customer interactions.
Continuous learning is key to staying relevant in sales.
Community service can enhance personal and professional growth.
Understanding customer needs is more important than pushing products.
Building trust with clients leads to better sales outcomes.
Sales training should focus on behavior, attitude, and technique.
Personal development is integral to professional success.
Sandler's reinforcement training ensures lasting impact.
Michael Norton's career is a testament to the power of learning and adaptation.

Chapters

00:00:01 Introduction to Lumina Growth Lab
00:00:57 Meet Michael Norton
00:02:32 Michael's Sales Journey
00:05:00 Authentic Sales Practices
00:10:50 Sandler's Sales Philosophy
00:17:24 Sandler's Reinforcement Training
00:20:22 Michael's Entrepreneurial Ventures
00:32:03 Future of Sales with AI

FOLLOW MICHAEL!

https://www.linkedin.com/in/msnorton/

https://bkimbarnes.substack.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!g

The Power of Integrators in Business Growth with Haven Weits : TMM 146 Feb 09, 2026

Summary

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Haven Weits, the integrator and president at Efficient Aid, a virtual assistant placement company. They discuss Haven's journey from being an executive assistant to running a business, the importance of having an integrator in a company, and how Efficient Aid supports businesses with virtual assistants. Haven also shares insights into her podcast, Haven, which focuses on relationships and parenting.

Keywords

Marketing Matrix, Lisanne Murphy, Haven Weets, Efficient Aid, virtual assistant, integrator, business growth, podcast, relationships, parenting

Takeaways

Haven Weets transitioned from an executive assistant to a business leader.
Efficient Aid provides virtual assistant support using the EOS methodology.
The role of an integrator is crucial for business success.
Haven's podcast explores relationships and parenting topics.
Efficient Aid focuses on providing premium assistant support.
AI is enhancing the efficiency of virtual assistants.
Haven values team culture and collaboration.
Efficient Aid's growth is driven by referrals and speaking engagements.
Haven's podcast started as a creative outlet post-parenting.
The podcast's success highlights the demand for authentic conversations.

Chapters

00:00:01 Introduction to Efficient Aid
00:00:54 Meet Haven Weets
00:02:50 Haven's Entrepreneurial Journey
00:07:56 Understanding the Integrator Role
00:14:07 Efficient Aid's Offerings
00:20:39 Challenges and Insights
00:28:38 Haven's Podcast Journey

FOLLOW HAVEN!

https://www.linkedin.com/in/havenweits/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Balancing Ambition and Well-Being in Leadership with John Puts : TMM 145 Feb 04, 2026

Summary

In this episode of the Marketing Matrix, host Lisanne Murphy is joined by leadership facilitator and former Googler, John Puts. They discuss the integration of emotional intelligence, systems thinking, and conscious leadership to create human-centric workplaces. John shares his journey from tech roles to consulting, emphasizing the importance of balancing ambition with personal well-being. The conversation explores the role of AI in modern work environments and the enduring value of human connection and wisdom.

Keywords

leadership, emotional intelligence, systems thinking, conscious leadership, AI, human connection, workplace culture, personal well-being, consulting, John Puts

Takeaways

John Puts emphasizes the importance of emotional intelligence in leadership.
Balancing ambition with personal well-being is crucial for sustainable success.
AI can enhance but not replace human wisdom and connection.
John's journey from tech roles to consulting highlights the value of personal fulfillment.
The integration of systems thinking and emotional intelligence creates effective workplaces.
Human-centric leadership fosters a sense of belonging and purpose.
John's approach blends mindfulness, the Enneagram, and conscious leadership.
The rise of AI underscores the need for human wisdom and discernment.
John advocates for a balance between professional ambition and personal life.
The conversation highlights the enduring value of human connection in the workplace.

Chapters

00:00:00 Introduction to John Puts
00:00:00 John's Journey from Tech to Consulting
00:00:00 The Role of Emotional Intelligence
00:00:00 Balancing Ambition and Well-Being
00:00:01 AI and Human Connection in Workplaces

FOLLOW JOHN!

https://www.johnputs.com/

https://www.linkedin.com/in/johnputs/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

The Real Reason Most Sales Teams Underperform with Paul O'Donohue : TMM 144 Feb 02, 2026

Summary

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Paul O'Donohue, founder and CEO of SalesStar, a global sales development brand. Paul shares his unique journey from being an industrial electrician to becoming a sales expert, emphasizing the importance of systems and processes in sales. He discusses the significance of data in understanding sales performance and the need for a consultative approach to selling. The conversation also touches on cultural differences in sales practices, the business model of SalesStar, and the importance of building a community for sales leaders.

Takeaways

Paul O'Donohue transitioned from electrician to sales expert.
Sales success is 80% mindset and 20% skill.
Most companies lack a strategic sales system.
Data-driven insights can transform sales processes.
Consultative selling enhances client relationships.
Cultural differences affect sales strategies globally.
SalesStar focuses on empowering sales leaders.
Building a community for business owners is crucial.
Sales processes should be systematized for consistency.
Effective sales training requires understanding individual mindsets.

Chapters

00:00 Introduction to Sales Star and Paul O'Donohue

06:06 Paul's Journey into Sales and Entrepreneurship

12:52 The Importance of Data in Sales

18:02 Sales Processes vs. Relationship Selling

23:56 Cultural Differences in Sales Practices

30:22 SalesStar's Business Model and Client Engagement

36:39 Building a Community for Sales Leaders

FOLLOW JEREMY!

salesstar.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Exploring Core Motives with Jeremy Daniel : TMM 143 Jan 28, 2026

Summary

In this episode of the Marketing Matrix, host Lisanne Murphy is joined by Jeremy Daniel, head of training for Color Code International. They discuss the Color Code Personality Assessment, its origins, and its impact on personal and professional development. Jeremy shares insights into the importance of understanding core motives and how they influence behavior and relationships. The conversation delves into the nature versus nurture debate and the role of choice in personal growth.

Keywords

Color Code, Personality Assessment, Core Motives, Personal Growth, Relationships, Nature vs Nurture, Jeremy Daniel, Lisanne Murphy, Marketing Matrix, Professional Development

Takeaways

The Color Code Personality Assessment focuses on core motives rather than behavior.
Understanding your core motive is crucial for personal and professional growth.
Core motives are believed to be innate and unchanging throughout life.
Behavioral changes occur due to external influences but don't alter core motives.
The Color Code helps improve communication and relationships.
Differences in personality can be embraced as strengths.
The assessment provides clarity in relationships and personal identity.
Jeremy Daniel emphasizes the importance of self-awareness.
The framework aids in navigating relationships and building effective teams.
The Color Code is a tool for understanding and leveraging personal strengths.

Chapters

00:00:00 Introduction to the Color Code
00:00:00 Jeremy Daniel's Journey
00:00:00 Understanding Core Motives
00:00:00 Nature vs Nurture Debate
00:00:01 Practical Applications of the Color Code
00:00:01 Building Effective Teams with Core Motives

FOLLOW JEREMY!

www.colorcodetraining.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Balancing Risk and Opportunity with Forrest Jinks : TMM 142 Jan 26, 2026

Summary

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Forrest Jinks, founder and CEO of Altus Equity Group. They discuss Forrest's journey in real estate, from his early days of investing to building a company managing over $600 million in assets. Forrest shares insights on the challenges and lessons learned during the Great Recession, the importance of solving problems for clients, and the value of private equity real estate investments. The conversation also touches on the responsibilities of running a large investment firm and the importance of maintaining strong client relationships.

Keywords

Marketing Matrix, Lisanne Murphy, Forrest Jinks, Altus Equity Group, real estate investing, private equity, Great Recession, client relationships, investment strategies, problem-solving

Takeaways

Forrest Jinks emphasizes the importance of solving problems for clients to create value.
The Great Recession was a pivotal moment that shaped Altus Equity Group's investment philosophy.
Private equity real estate offers better returns due to its long-term focus and lack of liquidity.
Forrest's journey began with a small, rundown house, teaching him valuable lessons in real estate.
Maintaining strong client relationships is crucial for long-term success in investment firms.
Forrest highlights the need for transparency and alignment with investors' interests.
The transition from developer to investor mindset was key to Altus's growth.
Forrest's decision to build a company was driven by the desire for lasting impact beyond himself.
Real estate investing requires understanding market dynamics and adapting to changes.
Forrest's story illustrates the balance between risk and opportunity in real estate.

Chapters

00:00:01 Introduction and Sponsor Message
00:00:30 Welcome to the Marketing Matrix
00:00:58 Introducing Forrest Jinks
00:02:10 Forrest's Real Estate Journey
00:03:44 Lessons from the Great Recession
00:05:44 Transition to Private Equity
00:08:05 Forrest's Early Entrepreneurial Ventures
00:11:42 Real Estate Investment Strategies
00:19:05 Challenges and Responsibilities
00:27:36 Client and Customer Relationships
00:30:55 Why Private Equity Real Estate?
00:36:24 Building a Lasting Company

FOLLOW FORREST JINKS!

https://www.altusequity.com/

https://www.altusequity.com/altus-opportunity-fund/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Lead Generation Strategies for Success with Benoy Tamang : TMM 141 Jan 21, 2026

Summary

This episode, sponsored by Lumina Growth Lab, explores strategies for professional learning and development consultants to achieve steady lead flow, consistent revenue, and scalability. The discussion highlights the importance of strategic decisions and AI technologies in creating sustainable growth.

Keywords

Lumina Growth Lab, professional learning, development consultants, lead flow, revenue, scalability, AI technologies, strategic decisions, sustainable growth, business potential

Takeaways

Lumina Growth Lab helps consultants with lead flow and revenue.
Strategic decisions are key to business growth.
AI technologies enable sustainable revenue generation.
Healthy margins allow for more strategic decisions.
Frustration often arises from reliance on word-of-mouth growth.
Adding new lead generation channels is crucial.
AI makes growth cheaper than ever before.
Consistent revenue leads to business scalability.
Connecting on LinkedIn can unlock business potential.
Support and strategy are essential for confidence in growth.

Chapters

00:00:01 Introduction to Lumina Growth Lab
00:00:19 Challenges Faced by Consultants
00:00:26 Strategies for Sustainable Growth
00:00:39 Connecting for Business Potential

FOLLOW BENOY!

https://www.linkedin.com/in/benoytamang/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix

The Execution Gap: A Barrier to Success with Bryon Morrison : TMM 140 Jan 19, 2026

In this episode of the Marketing Matrix, host Lisanne Murphy is joined by Bryon Morrison, co-founder and CEO of Proxy. They discuss the challenges and strategies for small to medium-sized businesses (SMBs) in scaling and preparing for exits. Bryon shares insights on the importance of operational excellence, the execution gap, and how Proxy helps businesses thrive by embedding strategists and integrators. The conversation also touches on the unique approach of Proxy in providing continuous support and the significance of strategic partnerships.

Keywords

Marketing Matrix, Bryon Morrison, Proxy, SMBs, scaling, exits, operational excellence, execution gap, strategists, integrators, strategic partnerships

Takeaways

Operational excellence is key for SMBs to scale and prepare for exits.
Proxy embeds strategists and integrators to help businesses thrive.
The execution gap is a common challenge for SMB leaders.
Strategic partnerships are crucial for Proxy's success.
Proxy offers a unique approach with continuous support.
Brian Morrison emphasizes the importance of operational discipline.
Proxy focuses on pre-due diligence for business readiness.
The role of Proxy is to act as an executive multiplier.
Proxy's model includes flat rate pricing and no long-term contracts.
Brian Morrison shares insights on category creation challenges.

Chapters

00:00:01 Introduction to Lumina Growth Lab
00:00:25 Welcome to the Marketing Matrix
00:00:53 Introducing Brian Morrison
00:02:36 Brian's Journey and Experience
00:06:00 Challenges and Strategies for SMBs
00:09:00 Proxy's Unique Approach
00:12:27 Operational Excellence and Execution Gap
00:17:20 Proxy's Role and Continuous Support
00:25:09 Category Creation and Strategic Partnerships
00:31:46 Future Goals and Rebranding

FOLLOW BRYRON!

https://proxxy.com/

https://leaderslist.show/

https://www.linkedin.com/in/bryonmorrison/

https://www.youtube.com/@leaderslist

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Overcoming Sales Challenges in Tech : TMM 139 Jan 14, 2026

Lisanne Murphy speaks with Aaron Robbins, co-founder of Intrinsic First and creator of Proactor, a role-play software built for leadership development. Aaron shares his journey from mechanical engineering into leadership roles, his deep interest in motivation theory, and how these experiences led to the creation of Proactor. The conversation highlights why consistent practice is critical in leadership training, along with real-world insights into the sales and marketing challenges faced by tech-driven solutions.
Keywords

Marketing Matrix, Aaron Robbins, Intrinsic First, Proactor, leadership development, motivation theory, role-play software, sales challenges, tech industry, practice in training

Takeaways

Aaron Robbins transitioned from mechanical engineering to leadership roles.
Proactor is a role-play software for leadership development.
Motivation theory is foundational to Aaron's work.
Practice is crucial in leadership training.
Sales and marketing are challenging in the tech industry.
Intrinsic First aims to improve workplace environments.
AI accelerates capabilities in software development.
Aaron values practice and feedback in learning.
Proactor offers universal leadership training frameworks.
Aaron balances multiple roles and projects.

Chapters

00:00:01 Introduction to Aaron Robbins
00:00:26 Aaron's Journey to Leadership
00:00:49 The Development of Proactor
00:02:30 Challenges in Sales and Marketing
00:03:00 The Role of Practice in Leadership
00:03:30 Balancing Multiple Roles

FOLLOW AARON!

https://intrinsicfirst.com; https://proactr.com
https://www.linkedin.com/company/proactr
https://www.linkedin.com/company/intrinsic-first

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Unlocking B2B Growth with Ernesto Chanona : TMM 138 Jan 12, 2026

Summary

In this conversation, Ernesto Chanona discusses the critical distinctions between marketing and business development, emphasizing the challenges that arise from their separation within organizations. He highlights the importance of empowering clients to manage their own business development efforts, aiming for a sustainable operational model that reduces dependency on external support.

Keywords

marketing, business development, client empowerment, operations, business strategy

Takeaways

Ernesto Chanona emphasizes the importance of aligning marketing with business development goals.
Cultural competency is crucial for international business success.
The life sciences industry faces challenges due to funding shifts post-pandemic.
Ernesto's journey from education to entrepreneurship highlights adaptability.
American Business Development Corporation focuses on sustainable business development strategies.
Networking and partnerships are key to business growth.
Ernesto shares his passion for teaching and cultural exchange.
The role of business development in client acquisition is highlighted.
Ernesto discusses the impact of geopolitical factors on investment.
The importance of genuine connections in business is emphasized.

Chapters

00:00:01 Introduction and Sponsor
00:00:34 Guest Introduction: Ernesto Chanona
00:01:19 Ernesto's Journey and Insights
00:02:11 Business Development Strategies
00:04:55 Career Path and Challenges
00:08:29 Entrepreneurship and Growth
00:11:03 Client Services and Partnerships
00:16:33 Lead Generation and Conferences
00:21:40 Differentiators and Industry Trends
00:27:55 Future Initiatives and Cultural Competency

FOLLOW ERNESTO : https://www.linkedin.com/in/ernestochanona/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

The Journey from User to Consultant with Steve Miksta : TMM 137 Jan 07, 2026

Summary
Steve’s path from industry practitioner to trusted Salesforce consultant takes center stage in this Marketing Matrix conversation with Lisanne Murphy. Drawing from his early experience as a Salesforce user in the mortgage space, Steve explains how those hands-on insights led him to launch Opti and support organizations in building smarter, more scalable systems.

Throughout the discussion, he breaks down the importance of translating business needs into clear technical solutions, uncovering process gaps, and collaborating closely with teams to drive real impact. The episode also touches on how AI is shaping modern operations and why empowering clients to confidently manage their own systems is key to long-term, sustainable growth.
Keywords

AI, Salesforce, business growth, consulting, technology solutions, process optimization, client engagement, value creation, operational efficiency, marketing strategies

Takeaways

AI can create sustainable revenue and year-over-year growth.

Understanding the client's needs is crucial for effective solutions.

The gap between technology and business is often a language problem.

Outsider perspectives can provide valuable insights into business processes.

Value creation should be the primary focus of consulting services.

Client ownership is essential for successful implementation of solutions.

AI needs clear direction to be effective in business applications.

Empowering clients leads to better long-term outcomes.

Identifying process inefficiencies can save significant time and resources.

Building a collaborative relationship with clients enhances success.

Chapters

00:00 Unlocking Business Potential with AI

02:12 Steve's Journey: From User to Consultant

06:14 The Language of Business and Technology

09:06 Identifying Process Inefficiencies

11:11 Value Creation through Collaboration

13:53 Client Engagement and Ownership

16:22 Real-World Success Stories

20:45 Leveraging AI for Business Growth

24:31 Empowering Clients for Sustainable Success

27:09 What Sets Opti Apart?

28:51 Future Goals and Growth Strategies

FOLLOW STEVE: https://opptyunlimited.com/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Empowering Women in Tech with Emilia D'Anzica's Journey : TMM 136 Jan 05, 2026

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Emilia D'Anzica, a seasoned leader in B2B SaaS and customer success. Emilia shares her journey from starting in tech with a degree in Canadian Studies to becoming a successful entrepreneur with multiple company exits. She discusses the challenges women face in tech, the importance of passion in business, and her current focus on leadership coaching with an emphasis on well-being. Emilia also highlights the significance of surrounding oneself with the right team and the value of taking time to rest and reflect.

Keywords

Marketing Matrix, Lisanne Murphy, Emilia D'Anzica, B2B SaaS, customer success, women in tech, entrepreneurship, leadership coaching, well-being, business exits

Takeaways

Emilia D'Anzica emphasizes the importance of passion in business.
Women in tech still face significant challenges, according to Emilia.
Surrounding yourself with the right team is crucial for success.
Taking time to rest and reflect is vital for personal and professional growth.
Emilia's journey from Canadian Studies to tech highlights diverse career paths.
Leadership coaching with a focus on well-being is Emilia's current passion.
Emilia has successfully exited multiple companies, sharing her insights.
The role of women in tech and entrepreneurship is evolving but still challenging.
Emilia values the importance of saying no and focusing on core strengths.
Emilia's gardening and personal time contribute to her overall well-being.

Title Options

Empowering Women in Tech: Emilia D'Anzica's Journey
From Canadian Studies to Tech Success: Emilia's Story
Leadership and Well-being: Insights from Emilia D'Anzica
The Importance of Passion in Business with Emilia D'Anzica
Overcoming Challenges: Women in Tech and Entrepreneurship
Building the Right Team: Emilia D'Anzica's Advice
Rest and Reflection: Keys to Success with Emilia D'Anzica
Navigating Business Exits: Lessons from Emilia D'Anzica
Saying No and Focusing: Emilia D'Anzica's Strategy
Gardening and Growth: Emilia D'Anzica's Personal Insights

Chapters

00:00:01 Introduction and Sponsor Message
00:00:47 Meet Emilia D'Anzica
00:01:56 Emilia's Journey in Tech
00:04:59 Challenges for Women in Tech
00:10:08 Passion and Business Success
00:19:29 Current Ventures and Well-being Focus

FOLLOW EMILIA :

https://www.linkedin.com/in/emiliadanzica/

www.emiliaspeakscx.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Discovering Purpose and Vision in Leadership With Alex Kremer : TMM 135 Dec 31, 2025

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Alex Kremer, founder of Alluvians, about his journey in sales and leadership. They discuss the importance of combining professional skills with personal growth, the concept of self-connection, and the impact of authenticity in leadership. Alex shares his experiences and insights on building high-performance teams and the significance of understanding one's purpose and vision.

Keywords

Marketing Matrix, Alex Kremer, Alluvians, sales leadership, personal growth, self-connection, authenticity, high-performance teams, purpose, vision

Takeaways

Alex Kremer emphasizes the importance of combining professional skills with personal growth.
Self-connection and authenticity are key to effective leadership.
Understanding one's purpose and vision is crucial for personal and professional success.
Alex shares his journey from sales leadership to founding Alluvians.
The concept of 'inner game' is vital for overcoming challenges like burnout and stress.
Alex discusses the role of mindfulness and self-improvement in leadership.
Building high-performance teams requires a focus on both skills and personal development.
Alex's experiences highlight the significance of authenticity in leadership.
The episode explores the balance between professional ambition and personal well-being.
Alex's insights offer valuable lessons for sales professionals and leaders.

Chapters

00:00:01 Introduction to Lumina Growth Lab
00:00:54 Meet Alex Kremer
00:01:35 Alex's Journey and Achievements
00:02:30 The Role of Mindfulness and Self-Improvement
00:05:28 Understanding Motivation and Purpose
00:11:28 Challenges in Sales and Leadership
00:18:34 The Importance of Self-Connection
00:23:38 Balancing Ambition and Personal Well-being
00:31:43 The Evolution of Sales and Inner Game

FOLLOW ALEX ON SOCIALS!

https://www.instagram.com/askremer/

https://www.instagram.com/alluviance/

https://www.linkedin.com/in/kremeralex/

https://www.linkedin.com/company/alluviance/

www.allluviance.co

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

The Intersection of Psychology and Business with Jonathan Bonanno : TMM 134 Dec 29, 2025

Summary

In this episode, Lisanne Murphy interviews Jonathan Bonanno, a multifaceted leader in organizational development and talent management. Jonathan shares his journey from aspiring plastic surgeon to becoming a successful entrepreneur in the healthcare sector. He discusses his work with ZIA, focusing on talent and organizational development, and the importance of psychological safety in leadership. The conversation also touches on the impact of AI in the healthcare industry, the unique value proposition of his services, and his personal passions, including running and maintaining boundaries for mental health.

Keywords

leadership, organizational development, psychological safety, entrepreneurship, dental industry, talent management, AI in healthcare, personal growth, coaching, business strategy,

Takeaways

Jonathan Bonanno transitioned from aspiring plastic surgeon to organizational development leader.
He emphasizes the importance of psychological safety in the workplace.
ZIA focuses on talent and organizational development in healthcare.
The Psycho and In-Ceto Experience offers leadership retreats for personal growth.
AI is reshaping the healthcare industry, but human connection remains vital.
Collaboration over competition is a key principle for Jonathan's business.
Running serves as Jonathan's outlet for stress relief and meditation.
Creating safe spaces for leaders is essential for effective leadership.
Everyone has something to learn from others, regardless of their background.
Jonathan's journey highlights the importance of aligning personal values with professional goals.

Chapters

00:00 Introduction to Lumina Growth Lab and Today's Guest

02:59 Jonathan Bonanno: A Multifaceted Leader

06:04 The Journey from Healthcare to Organizational Development

09:12 Transitioning to Entrepreneurship in the Dental Space

11:59 ZIA: Talent and Organizational Development in Healthcare

14:57 The Psycho and In-Ceto Experience: Supporting Leaders

18:02 The Importance of Psychological Safety in Leadership

21:05 Navigating Competition and Unique Value Propositions

24:01 Future Initiatives and Community Development

26:54 The Impact of AI on the Workforce

29:49 Personal Passions and the Balance of Work and Life

FOLLOW JONATHAN!

talentbyzia.com, chiefpsycho.com

@talentbyzia

@thechiefpsycho

https://www.linkedin.com/in/jonathanbonanno/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Conscious Leadership: From Arrogance to Ownership with Dr. Mark Bojeun TMM: 133 Dec 24, 2025

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Dr. Mark Bojeun, a global authority in conscious leadership and executive transformation. They discuss the importance of emotional intelligence, personal growth, and the impact of AI on leadership. Dr. Bojeun shares insights from his upcoming book, "Awakening Leadership," and emphasizes the need for leaders to embrace ethical decision-making and accountability.

Keywords

conscious leadership, emotional intelligence, AI in leadership, personal growth, ethical decision-making

Takeaways

Embrace conscious leadership for ethical decision-making.
Emotional intelligence is key to personal and professional growth.
AI can enhance critical thinking if used correctly.
Ownership of mistakes leads to innovation and trust.
Leaders should focus on presence, not just vision.
Personal growth requires self-awareness and accountability.
High-performing teams thrive on trust and inclusivity.
Leaders must balance transformational and servant leadership.
Mistakes are opportunities for learning and evolution.
Conscious leadership integrates mindfulness and emotional intelligence.

Chapters

00:00:00 Introduction to Conscious Leadership
00:00:00 The Role of Emotional Intelligence
00:00:00 AI's Impact on Leadership
00:00:00 Personal Growth and Accountability
00:00:00 Building High-Performing Teams

FOLLOW MARK!

www.linkedin.com/in/markbojeun / www.markbojeun.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Understanding Organizational Dynamics with Micah Lorenc : TMM 132 Dec 22, 2025

Summary

This episode explores the challenges faced by professional learning and development consultants, focusing on lead flow, revenue consistency, and scalability. Micah Lorenc, owner of Tailored Consulting, shares insights on leadership, team development, and workplace culture. The discussion also covers the launch of Culture Lab, a startup aimed at helping companies understand and shape their organizational culture.

Keywords

professional learning, development consultants, lead flow, revenue, scalability, leadership, team development, workplace culture, Culture Lab, organizational culture

Takeaways

At Lumina, we help professional learning and development consultants.
Micah Lorenc is the owner of Tailored Consulting.
Tailored Consulting specializes in leadership and team development training.
Micah launched a software startup called Culture Lab in 2023.
Culture Lab helps companies understand their organizational culture.
The Clifton strengths assessment builds self-awareness.
There's an interesting relationship between top and bottom levels.
The culture codex is a key concept discussed.
Micah's journey from corporate job to entrepreneurship is inspiring.
Adawebscout.com was an early venture of Micah's.

Chapters

00:00:02 Introduction to Lumina
00:01:30 Micah Lawrence's Background
00:01:47 Launch of Culture Lab
00:06:59 Clifton Strengths Assessment
00:09:24 Building Self-Awareness
00:13:39 Organizational Dynamics
00:15:05 Culture Codex
00:20:45 Company Culture
00:25:45 Entrepreneurial Journey
00:33:36 Early Ventures

FOLLOW MICAH!

https://www.tailoredconsulting.com/

https://www.linkedin.com/in/micah-lorenc-0564885/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Transforming Workplace Relationships with Sylvia Lafair TMM : 131 Dec 17, 2025

Summary

The conversation focuses on professional development, leadership transformation, and workplace relationship improvement. Sylvia Lafair shares insights on redefining leadership and the importance of understanding individual patterns. The discussion also touches on the challenges of maintaining steady lead flow and scalability for consultants.

Keywords

professional development, leadership transformation, workplace relationships, steady lead flow, scalability

Takeaways

At Lumina, we help professional learning and development consultants.
Sylvia's mission is to help you redefine leadership.
Transform workplace relationships for better outcomes.
Struggling with steady lead flow and consistent revenue?
Redefine leadership to transform workplace dynamics.
Writing a book on leadership and workplace relationships.
No one size fits all in leadership strategies.
The 'out technique' - observe and adapt.
Take a quiz to understand your primary patterns.
Starting a membership site for leadership development.

Chapters

00:00:02 Introduction to Lumina's Mission
00:01:17 Sylvia's Leadership Mission
00:05:15 Writing a Book on Leadership
00:10:14 Leadership Strategies and Techniques
00:16:05 Understanding Leadership Patterns
00:22:35 Future Plans and Membership Site

FOLLOW SYLVIA!

www,ceoptions.com

www.linkedin.com/in/sylvialafair

https://www.facebook.com/ceoptions

https://www.facebook.com/sylvialafair

instagram: sylvialafair8

https://youtube.com/sylvialafair

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Enhance Your Career Satisfaction with AI with Alessandro Cozzi TMM : 130 Dec 15, 2025

This episode features Alessandro Cozzi, founder of HelloEye.ai, a platform revolutionizing the job search process by combining AI with a human touch. Alessandro shares insights on how HelloEye.ai helps professionals find the right job fit, eliminating the need for traditional resumes and enhancing career satisfaction.

Keywords

HelloEye.ai, job search, AI, career satisfaction, resumes

Takeaways

HelloEye.ai transforms job searching with AI.
The platform eliminates the need for traditional resumes.
Alessandro Cozzi emphasizes finding the right job fit.
HelloEye.ai aims to improve career satisfaction.
The platform offers personalized AI-driven career support.
Alessandro shares his journey in corporate development.
HelloEye.ai addresses common job market frustrations.
The platform is designed to be a career co-pilot.
Alessandro discusses the importance of job fit.
HelloEye.ai is available for free trial at helloi.ai.

Chapters

00:00:00 Introduction to HelloEye.ai
00:00:00 Eliminating Traditional Resumes
00:00:00 Finding the Right Job Fit
00:00:00 AI-Driven Career Support
00:00:01 Alessandro's Journey in Corporate Development
00:00:01 Addressing Job Market Frustrations
00:00:01 The Future of Job Searching
00:00:02 Free Trial at HelloEye.ai

FOLLOW ALESSANDRO!

https://helloi.ai
https://www.linkedin.com/company/helloi/.
https://www.instagram.com/helloi.ai/.
https://www.youtube.com/@helloi-ai

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

The Power of Joy in Leadership Transformation with Jennifer McKenna TMM : 129 Dec 12, 2025

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Jennifer McKenna, a seasoned consultant known for her transformative work with leaders and organizations. Jennifer shares her journey from being a nonprofit executive to becoming a sought-after consultant, discussing her unique approach to cultural transformation and personal growth. The conversation delves into the challenges of change, the importance of intention, and the power of joy in overcoming life's obstacles.

Keywords

Marketing Matrix, Jennifer McKenna, cultural transformation, personal growth, leadership, intention, joy, change management, consulting, transformation

Takeaways

Jennifer McKenna is known as the 'Corporate Exorcist' for her ability to transform organizational culture.
Transformation requires understanding unconscious sabotaging patterns.
True power comes from intention and the courage to speak.
Change is inevitable and requires emotional grit.
The brain's default programming can be reprogrammed with intention.
Joy is a choice and a powerful tool for transformation.
Jennifer's methodology was born from personal health challenges.
Building trust is crucial in guiding leaders through change.
The most powerful change can come from a simple question.
Jennifer's work is about meeting people where they are and helping them grow.

Chapters

00:00:00 Introduction to Jennifer McKenna
00:00:00 The Journey to Transformation
00:00:00 Understanding True Power
00:00:00 The Role of Joy in Change
00:00:01 Reprogramming the Brain
00:00:01 Meeting People Where They Are

FOLLOW JENNIFER!
https://www.jmacconsulting.com
THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

* The Power of Personal Values in Leadership with Matt Dentino TMM : 128 Dec 08, 2025

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Matt Dentino, a multifaceted professional with a rich background in industrial automation and communication coaching. They discuss Matt's journey from corporate America to his current role at BrainTrust, a communication skills consulting firm. The conversation delves into the importance of understanding personal values in leadership, the impact of effective communication on business success, and the unique approach BrainTrust takes by integrating neuroscience and behavioral psychology into their training programs.

Keywords

Marketing Matrix, Matt Dentino, BrainTrust, communication skills, leadership, neuroscience, behavioral psychology, industrial automation, personal values, business success

Takeaways

Understanding personal values is crucial for effective leadership.
Communication skills can significantly impact business success.
BrainTrust integrates neuroscience and behavioral psychology in training.
Matt Dentino transitioned from corporate America to BrainTrust.
Effective communication can reduce employee disengagement.
Leaders should focus on their team's personal values.
BrainTrust offers unique training programs for businesses.
Neuroscience can enhance communication strategies.
Employee engagement is linked to understanding personal motivations.
BrainTrust's approach is systemic and comprehensive.

Chapters

00:00:00 Introduction to Matt Dentino
00:00:00 Matt's Background and Career Journey
00:00:00 The Role of Personal Values in Leadership
00:00:00 BrainTrust's Unique Approach
00:00:01 Communication and Employee Engagement
00:00:01 Conclusion and Contact Information

FOLLOW MATT!

www.braintrustgrowth.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Harnessing Technology for Coaching Success with Cellene Hoogenkamp TMM : 127 Dec 05, 2025

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Cellene Hogan-Kamp, founder of Kukua Hub Inc. They discuss the platform's mission to provide scalable coaching solutions, the importance of personal connections in coaching, and the challenges of maintaining a boutique approach while scaling globally. Cellene shares insights on the differences between coaching and therapy, the role of technology in expanding reach, and her vision for the future of Kukua Hub.

Keywords

Kukua Hub, coaching platform, global coaching, personal development, leadership, boutique coaching, scalable solutions, coaching vs therapy, technology in coaching, Celine Hogan-Kamp

Takeaways

Coaching is about helping people unconditionally.
Kukua Hub connects clients with certified coaches globally.
The platform offers one-on-one coaching, not AI-driven.
Coaches are selected based on client needs and specialties.
Cellene emphasizes the importance of personal connections.
The platform aims to provide three hours of work per coach weekly.
Coaching focuses on moving forward positively, unlike therapy.
Kukua Hub maintains a boutique approach with 100 coaches.
Word of mouth is a key lead generation strategy.
Celine plans to expand the platform's reach and impact.

Chapters

00:00:02 Introduction to Lumina Growth Lab
00:00:54 Meet Cellene Hogan-Kamp
00:01:36 The Kukua Hub Story
00:02:43 Coaching Platform Details
00:07:24 Challenges and Opportunities
00:23:03 Marketing and Client Acquisition
00:27:52 Personal Insights and Future Plans

FOLLOW CELLENE!

https://www.kokuahub.com/
https://www.linkedin.com/in/cellene/
THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Empowering Individuals Through Conflict Management with Megan Hunter : 126 Dec 02, 2025

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Megan Hunter, co-founder of the High Conflict Institute and creator of the Conflict Influencer platform. They discuss the intricacies of high conflict situations, the psychology behind them, and how Megan's work is transforming lives by providing tools and strategies to manage and resolve conflicts effectively. Megan shares her journey from a child support caseworker to a leading expert in conflict management, emphasizing the importance of understanding high conflict personalities and offering practical solutions for individuals and professionals alike.

Keywords

high conflict, conflict management, Megan Hunter, Conflict Influencer, High Conflict Institute, conflict resolution, psychology of conflict, mediation, negotiation, communication skills

Takeaway

Megan Hunter emphasizes the importance of understanding high conflict personalities.
High conflict situations often involve unmanaged emotions and extreme behaviors.
The Conflict Influencer platform offers tools for managing high conflict situations.
Megan's journey began as a child support caseworker in Nebraska.
High Conflict Institute provides training for professionals dealing with high conflict clients.
Megan highlights the role of fear in high conflict behaviors.
The platform aims to support individuals in personal and professional conflicts.
Megan discusses the need for a user manual approach to conflict resolution.
The episode explores the impact of conflict on personal and professional relationships.
Megan shares insights on scaling conflict resolution tools to reach more people.

Chapter

00:00:00 Introduction to Megan Hunter
00:00:00 Understanding High Conflict Situations
00:00:00 Megan's Journey in Conflict Management
00:00:01 Tools and Strategies for Conflict Resolution
00:00:01 Scaling Conflict Resolution Efforts

FOLLOW MEGAN HUNTER!

https://www.conflictinfluencer.com/

https://highconflictinstitute.com/

Podcast: https://highconflictinstitute.com/podcasts/

Linkedin: https://www.linkedin.com/in/meganlhunter/

Instagram: https://www.instagram.com/conflictinfluencer?utm_source=ig_web_button_share_sheet&igsh=c3I5ejRzOTQ2dTZ2

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

The Power of Community in Entrepreneurship with Tina Campbell TMM: 125 Nov 28, 2025

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Tina Campbell, a dynamic entrepreneur and co-founder of Free Enterprise Warriors. They discuss the journey of entrepreneurship, the importance of community, and the mission of Free Enterprise Warriors to support veterans transitioning into business. Tina shares her insights on overcoming fear, the significance of core values, and the power of collaboration in achieving business success.

Keywords

entrepreneurship, Free Enterprise Warriors, veterans, business success, community, core values, collaboration, fear, mindset, networking

Takeaways

Tina Campbell emphasizes the importance of community in entrepreneurship.
Free Enterprise Warriors focuses on supporting veterans in business.
Overcoming fear is a key theme in Tina's journey.
Core values are crucial for business culture and success.
Collaboration is a powerful tool for achieving business goals.
Entrepreneurship requires a strong mindset and framework.
Tina shares her experience with the Free Enterprise Warriors community.
The episode highlights the role of networking in business growth.
Tina discusses the challenges and rewards of entrepreneurship.
The conversation explores the impact of mentorship and guidance.

Chapters

00:00:01 Introduction to Lumina Growth Lab
00:00:57 Meet Tina Campbell
00:01:35 Tina's Entrepreneurial Journey
00:03:30 The Mission of Free Enterprise Warriors
00:06:21 Collaboration and Mentorship
00:11:12 Overcoming Fear in Business
00:19:12 Current Initiatives and Challenges
00:26:38 Personalized Support for Entrepreneurs

FOLLOW TINA CAMPBELL!

www.freeenterprisevets.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Unleashing AI: Transforming Business with Jon Cheney TMM: 124 Nov 24, 2025

AI isn’t just changing how we work — it’s changing how businesses are born.

In this episode of The Marketing Matrix, host Lisanne Murphy talks with serial entrepreneur and Gen AI PI founder Jon Cheney about the power of curiosity and creativity in an AI-driven world.

Jon shares his path from building an augmented reality company to launching Gen AI PI, revealing how AI accelerates innovation while challenging us to stay human, adaptable, and fearless in the face of change.

Keywords

AI, entrepreneurship, innovation, creativity, curiosity, augmented reality, business transformation, Gen AI PI, technology, future of work

Takeaways

AI can accelerate business creation by 10 to 50 times.
Curiosity and creativity are key human attributes to harness AI.
AI is progressing 250 times faster than traditional technology.
John Chaney's journey from augmented reality to AI highlights innovation.
Fear of AI is natural but can be transformed into opportunity.
AI allows for more impactful human work by automating mundane tasks.
Gen AI PI aims to empower entrepreneurs with AI tools.
AI's recursive self-improvement is a game-changer.
The future of work involves collaboration between humans and AI.
AI can democratize business opportunities, reducing time and cost.

Chapters

00:00:01 Introduction to Lumina Growth Lab
00:00:48 Meet John Chaney
00:02:34 John's Journey and AI's Impact
00:07:36 Navigating Fear and Opportunity in AI
00:17:58 Curiosity and Creativity in AI
00:39:27 Future of Gen AI PI and Entrepreneurship

FOLLOW JON!
https://genaipi.org
https://instagram.com/cheneypiano
https://www.linkedin.com/in/joncheney/
https://joncheney.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Creating a Unique Brand Identity with Brian Sullivan TMM : 123 Nov 21, 2025

Sales success isn’t just about strategy—it’s about connection.

In this conversation, Lisanne Murphy chats with Brian Sullivan, founder of Precise Selling, who opens up about his evolution as a salesperson and entrepreneur. Brian reveals how simplifying the sales process, leading with emotion, and staying authentic can transform business outcomes. He also explores the balance between human connection and AI-driven tools in shaping the future of sales.

Keywords

sales, entrepreneurship, emotional connection, authenticity, AI in sales

Takeaways

Brian Sullivan emphasizes the importance of simplicity in sales processes.
Emotional connections are crucial in closing deals, according to Brian.
Authenticity is a key factor in business success.
Brian shares his journey from a top sales performer to a sales trainer.
The role of AI in modern sales strategies is highlighted.
Brian discusses the challenges of growing a business.
Lisanne Murphy and Brian discuss the importance of high-value activities.
Brian shares his experience of being called 'stupid' for being different.
The significance of creating a unique brand identity is discussed.
Brian Sullivan offers practical advice for salespeople.

Chapters

00:00:51 Introduction to Brian Sullivan
00:03:04 Sales Strategies and AI
00:04:20 Brian's Journey in Sales
00:10:48 Emotional Connections in Sales
00:15:40 Growing a Business with AI
00:29:35 Creating a Unique Brand Identity

FOLLOW BRIAN!
https://www.linkedin.com/in/preciseselling/
https://www.preciseselling.com/
https://www.tiktok.com/@preciseselling
https://www.facebook.com/sellprecisely/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Exploring Leadership Success with Jamie Thorup TMM : 122 Nov 17, 2025

Leadership isn’t just about position—it’s about impact. Host Lisanne Murphy sits down with Jamie Thorup, senior executive at Becoming Your Best Global Leadership, to explore how their team helps leaders unlock potential, strengthen organizational culture, and create lasting change. From corporate programs to global initiatives like the Lead with Light Foundation, Jamie reveals how practical principles of leadership can transform both people and performance.

Keywords

leadership, training, development, Lead with Light, Becoming Your Best

Takeaways

Leadership principles transcend industries and roles.
Simplicity and stickability are key differentiators.
AI is being leveraged to enhance training.
The Lead with Light Foundation focuses on families and communities.
Success stories include significant personal transformations.
Awareness and visibility are ongoing challenges.
The organization values adaptability and learning.
Training content is designed to be sustainable.
The organization partners with both large and small companies.
The focus is on creating lasting value and touching lives.

Chapters

00:00:01 Introduction to Lumina Growth Lab
00:00:55 Meet Jamie Thorup
00:02:46 Journey to Becoming Your Best
00:05:47 Leadership Training Across Industries
00:08:09 Research and Development
00:13:25 Challenges and Initiatives
00:18:35 Success Stories and Impact
00:23:40 Industry Trends and AI
00:30:34 Lead with Light Foundation

FOLLOW Jamie Thorup!
https://www.becomingyourbest.com
https://www.instagram.com/becomingyourbestglobal/
https://www.facebook.com/BecomingYourBest
https://www.linkedin.com/company/becoming-your-best
THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

How Supply Chains Impact Business Valuations with Aaron Alpeter TMM : 121 Nov 14, 2025

Host Lisanne Murphy sits down with supply chain strategist Aaron Alpeter to explore how operational efficiency fuels business growth and valuation. Aaron reveals how the ISBA Group empowers companies to scale and prepare for acquisition by refining supply chains, building resilient systems, and integrating AI to drive smarter decisions.
Keywords

supply chain, business valuation, enterprise value, ISBA Group, AI technologies

Takeaways

Supply chain management is crucial for business valuation.
Building processes that lead to enterprise value is key.
AI technologies can optimize supply chains.
ISBA Group helps businesses scale and prepare for exits.
Aaron Alpeter emphasizes the importance of unique capabilities.
Supply chain issues can lower business acquisition offers.
Effective supply chain management requires foresight and planning.
Delegating decision rights is essential for business growth.
AI should be used to enhance human processes, not replace them.
Aaron Alpeter offers free consultations to help businesses.

Chapters

00:00:00 Introduction to Lumina Growth Lab
00:00:54 Meet Aaron Alpeter
00:01:38 Aaron's Journey in Supply Chain
00:03:05 The Importance of Supply Chain in Business
00:04:59 Scaling Businesses with ISBA Group
00:09:20 Supply Chain and Business Valuation
00:14:40 ISBA Group's Approach to Consulting

Follow Aaron on LinkedIn:
https://www.linkedin.com/in/aaron-alpeter
THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Aligning Values for Business Success with Eugene Dilan TMM : 120 Nov 10, 2025

From the streets of Brooklyn to the boardrooms of global organizations, Eugene Dilan’s story is one of resilience and purpose. In this episode of The Marketing Matrix, host Lisanne Murphy sits down with Eugene, founder of Dilan Consulting Group, to unpack his journey from psychologist to leadership consultant. Together, they explore how aligning personal and organizational values can drive authentic growth, transformation, and lasting impact.
Keywords

Eugene Dilan, leadership, values, consulting, transformation, psychological safety, business growth, organizational culture, personal development, AI in business

Takeaways

Eugene Dilan emphasizes the importance of aligning personal and organizational values.
Leadership is about creating environments where people and performance thrive together.
Eugene's journey from Brooklyn to consulting highlights resilience and adaptability.
Psychological safety is crucial for meaningful organizational change.
Values and beliefs are interconnected and shape behaviors and decisions.
Eugene shares personal experiences that shaped his values and consulting approach.
The role of AI in business is growing, but human touch remains essential.
Eugene discusses the challenges and rewards of consulting in diverse industries.
Integrity and authenticity are core to Eugene's consulting philosophy.
Eugene's future goals include integrating technology while maintaining human-centric values.

Chapters

00:00:01 Introduction and Sponsor Message
00:00:28 Meet Eugene Dilan
00:00:55 Eugene's Journey and Philosophy
00:01:42 Consulting Approach and Values
00:03:58 Personal Experiences and Insights
00:21:05 Business and Consulting Goals

FOLLOW EUGENE!

www.dilanconsulting.com
https://www.linkedin.com/company/dilan-consulting-inc-/?viewAsMember=true

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Supporting Individuals in Transition with Jacquie Williams TMM : 119 Nov 07, 2025

Host Lisanne Murphy sits down with Jacquie Williams, founder of The New Chapter Co. and New Chapter Consulting, for an inspiring discussion on growth, purpose, and resilience. Jacquie opens up about how her personal journey through change led her to build a business that helps others find direction during life transitions. The two explore themes of self-trust, authenticity, and the evolving role of AI in entrepreneurship — with Jacquie highlighting the beauty of starting small and building a business rooted in heart and intention.
Keywords

Marketing Matrix, Jackie Williams, New Chapter Co., consulting, authenticity, self-doubt, AI in business, soulful business, community brand, transition support

Takeaways

Overcoming self-doubt is crucial for personal and business growth.
Authenticity is key in building a successful brand.
AI can be a helpful tool but should not replace personal touch.
Starting with what you have is more important than waiting for perfection.
Building a soulful, sustainable business is a priority.
Community support is vital for individuals in transition.
Visibility and organic marketing are essential for growth.
Understanding your 'why' is crucial for business alignment.
Personal experiences can shape and enhance professional endeavors.
Encouragement and support are fundamental in consulting.

Chapters

00:00:01 Introduction and Sponsor Message
00:00:48 Meet Jackie Williams
00:01:35 Jacquie Williams'S Journey and Vision
00:02:52 Overcoming Self-Doubt
00:05:10 Building a Community Brand
00:09:29 The Role of AI in Business
00:15:11 Future Vision and Goals

FOLLOW JACQUIE!
Websites: https://thenewchapter.co/ https://thenewchapterconsulting.com/
Linked in: The New Chapter Co The New Chapter Consulting
Instagram: @thenewchapterco @thenewchapterconsulting

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Good Authority: A Guide to Authentic Leadership with Jonathan Raymond TMM : 118 Nov 04, 2025

What happens when AI meets authentic leadership? Host Lisanne Murphy sits down with Jonathan Raymond, founder and CEO of Ren AI, to explore how technology can elevate human development. They unpack the challenges of integrating AI into coaching, the role of authenticity in leadership, and the lessons behind Jonathan’s book Good Authority.
Keywords

AI, human development, coaching, leadership, authenticity, personal growth, professional growth, Good Authority, tech founder, workplace conversations

Takeaways

AI can enhance personal and professional growth.
Authenticity is crucial in leadership and coaching.
Real conversations are needed in the workplace.
Jonathan Raymond is the founder of Ren AI.
Ren AI combines AI with human coaching.
Jonathan's book is titled 'Good Authority'.
AI is a tool, not a master.
Transparency and honesty are key in business.
Personal development impacts professional life.
Ren AI offers a 30-day free trial.

Chapters

00:00:01 Introduction to Lumina Growth Lab
00:00:28 Meet Jonathan Raymond
00:00:58 Jonathan's Journey and Ren AI
00:02:48 Challenges in Coaching and AI
00:06:42 The Role of AI in Leadership
00:10:01 Personal Development and AI
00:17:17 Future of Ren AI and Personal Insights

FOLLOW JONATHAN!
https://www.linkedin.com/in/agoodauthority/
THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

The Power of Niche Specialization in Business with Jimmy Lea TMM : 117 Oct 31, 2025

Automotive repair shops are evolving—and coaching is leading the change. In this episode of The Marketing Matrix, Lisanne Murphy chats with Jimmy Lea, CSP of The Institute for Automotive Business Excellence, about how tailored coaching helps shops grow smarter, operate more efficiently, and build stronger communities. Jimmy also unpacks key industry trends, the value of niche expertise, and how the Institute’s hands-on approach is redefining success for shop owners.

Keywords

automotive coaching, business growth, niche specialization, community building, efficiency

Takeaways

Coaching can transform automotive repair shops by improving business efficiency.
Niche specialization is crucial for success in the automotive industry.
Community building among shop owners leads to shared knowledge and support.
The Institute's coaching focuses on business growth and efficiency.
Industry trends include a shift towards retirement among shop owners.
The Institute offers a unique approach by meeting clients where they are.
Coaching helps shop owners focus on business aspects they might overlook.
The Institute's program is comprehensive, covering various aspects of business.
Jimmy Lea emphasizes the importance of relationship building in business.
The Institute's success stories highlight significant business improvements.

Chapters

00:00:01 Introduction to The Institute
00:00:50 Meet Jimmy Lea
00:02:30 Jimmy's Journey in the Automotive Industry
00:04:51 Coaching and Community Building
00:07:51 Impact of Coaching on Lives
00:11:15 Evolution of The Institute
00:17:01 Success Stories and Business Growth
00:23:35 Industry Trends and Future Goals
00:32:16 The Institute's Unique Approach

FOLLOW JIMMY!
www.wearetheinstitute.com, https://www.facebook.com/TheInstituteforAutomotiveBusinessExcellence, https://www.youtube.com/@TheInstituteforABE

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Rewiring Minds, Building Better Leaders with Kevin Thibodeaux TMM : 116 Oct 28, 2025

Lisanne Murphy sits down with Kevin Thibodeaux, a leadership coach reshaping the way we think about mental fitness and emotional intelligence. Together, they explore how to quiet the negative voices that hold us back, the evolving role of AI in business, and Coach Kev’s groundbreaking MBA experiment designed to shape tomorrow’s leaders.
Keywords

leadership, mental fitness, emotional intelligence, AI, MBA experiment

Takeaways

Quieting negative voices is crucial for effective leadership.
AI is reshaping business operations and leadership roles.
The MBA experiment focuses on developing future leaders.
Mental fitness is as important as physical fitness.
Empathy and understanding are key in leadership coaching.
Coach Kev's approach includes saboteur discovery.
Leadership involves continuous learning and adaptation.
Coach Kev emphasizes the importance of mental habits.
The role of AI in business is both a challenge and an opportunity.
Coach Kev's personal journey influences his coaching style.

Chapters

00:00:01 Introduction to Coach Kev
00:00:28 The MBA Experiment
00:00:55 Mental Fitness and Leadership
00:01:36 AI's Impact on Business
00:02:32 Empathy and Saboteur Discovery

FOLLOW COACH KEVIN :
https://vertist.com
https://mbaexp.com
THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Navigating Corporate America: A Woman of Color's Journey with Ingrid Hu Dahl TMM : 115 Oct 21, 2025

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Ingrid Hu Dahl, an author, speaker, and leadership coach, to discuss her journey and insights into leadership development, inclusion, and personal growth. Ingrid shares her experiences growing up in a multicultural family, her career in leadership coaching, and the inspiration behind her book, "Sunshining on Morning Snow." The conversation delves into the challenges of navigating corporate America as a woman of color, the importance of values alignment, and the role of AI in learning and development.

Keywords

leadership development, inclusion, personal growth, multicultural family, corporate America, values alignment, AI, learning and development

Takeaways

Unlocking self-awareness is key to leadership development.
Ingrid's multicultural upbringing shaped her leadership perspective.
Values alignment is crucial in personal and professional life.
AI can enhance learning and development processes.
Ingrid's book explores identity and representation.
Leadership requires empathy and challenging the status quo.
Personal growth involves embracing one's inner rebellion.
Navigating corporate America as a woman of color presents unique challenges.
Ingrid emphasizes the importance of slowing down and self-reflection.
Connection and understanding are vital in diverse environments.

Chapters

00:00:04 Introduction and Technical Issues
00:00:27 Sponsor Message and Episode Introduction
00:01:25 Meet Ingrid Hu Dahl
00:03:08 Ingrid's Leadership Journey
00:05:11 The Role of Identity and Family
00:09:33 Challenges in Corporate America
00:15:20 The Radical Act of Being Seen
00:18:57 Ingrid's Book and Personal Growth

00:32:42 Future Goals and AI in Learning
FOLLOW INGRID!
www.ingridhudahl.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

The Smart Way to Scale with AI with Elisa Janson Jones TMM : 114 Oct 14, 2025

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Elisa Janson Jones, an accomplished author, content creator, and AI consultant. They discuss the integration of AI in business, the importance of authenticity, and Elisa's journey in developing the Calm AI Navigator Framework. Elisa shares insights on leveraging AI for strategic growth and the challenges of staying ahead in the rapidly evolving AI landscape.

Keywords

AI, business strategy, authenticity, AI integration, Calm AI Navigator

Takeaways

AI can create sustainable revenue and growth.
The Calm AI Navigator Framework guides effective AI use.
Authenticity is crucial in business.
AI is rapidly evolving with new products daily.
Consultants help businesses implement AI effectively.
AI should be a thought partner, not a replacement.
Understanding AI's limitations is empowering.
Elisa's book builds authority and marketing content.
Different brands require distinct voices and strategies.
Music background influences Elisa's business approach.

Chapters

00:00:02 Introduction to Lumina Growth Lab
00:00:56 Meet Elisa Janson Jones
00:01:34 Elisa's Journey and Achievements
00:03:12 AI Integration in Business
00:05:36 Challenges in AI Adoption
00:11:32 Future Goals and Strategies
00:21:46 Influence of Music on Business

FOLLOW ELISA JANSON JONES!

Sovereign+

Website - https://www.sovereign.plus/

LinkedIn - https://www.linkedin.com/company/sovereign-reigns/

Jones&Co.

Website - https://jonesco.ai/

YouTube - https://www.youtube.com/@askJones

Instagram - https://www.instagram.com/ask.jones/

TikTok - https://www.tiktok.com/@askjonesai

Facebook - https://www.facebook.com/people/JonesCo/61571452816230/#

Elisa Jones

Website - https://elisajones.ai/

Instagram - https://www.instagram.com/when_in_roam_jones/

LinkedIn - https://www.linkedin.com/in/elisa-janson-jones/

Facebook - https://www.facebook.com/elisacjones

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Redefining Opportunities in the Changing World of Work with Jodi McPherson TMM : 113 Oct 07, 2025

Summary

In this episode of "The Marketing Matrix," Lisanne Murphy hosts Jodi McPherson, co-founder and CEO of Work Simplr, who shares her journey from a 30-year career in Ed Tech to creating a platform that revolutionizes the freelance model. The discussion covers the challenges of traditional freelancing, the impact of AI, and the importance of redefining work opportunities for students and businesses.

Keywords
freelance model, AI impact, work opportunities, Jodi McPherson, Work Simplr

Takeaways

Jodi McPherson is revolutionizing the freelance model with Work Simplr.
Work Simplr provides equitable access to paid work for students.
AI plays a crucial role in redefining work opportunities.
Traditional freelancing presents challenges that Work Simplr addresses.
Jodi's journey from Ed Tech to entrepreneurship is inspiring.
Work Simplr helps businesses tap into untapped talent.
The platform focuses on reducing friction in access to work.
Jodi emphasizes the importance of mentorship and training.
Work Simplr's model is project-agnostic and adaptable.
The conversation highlights the evolving landscape of work.

Chapters

00:00:03 Introduction to Work Simplr
00:01:17 Jodi McPherson's Journey
00:03:23 Challenges in Freelancing
00:05:13 AI and Work Opportunities
00:11:43 Work Simplr's Impact

Connect with Jodi!
www.worksimplr.net
https://www.linkedin.com/in/jodimac/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Transforming Business Through Purpose-Driven Leadership with Wayland Lum TMM : 112 Sep 30, 2025

In this episode of the Marketing Matrix, Lisanne Murphy interviews Wayland K. Lum, founder and CEO of Copperbox, a leadership advisory firm. They discuss the importance of aligning leadership with core purpose, the role of AI in leadership development, and Copperbox's approach to empowering executives in private equity firms. Wayland shares insights on the challenges leaders face and the importance of human connection in leadership.

Keywords

leadership, AI, private equity, Copperbox, human connection

Takeaways

Align leadership with core purpose for unstoppable growth.
AI technologies create sustainable revenue and growth.
Copperbox empowers CEOs and executive teams.
Human-centered leadership is purpose-driven and nature-grounded.
Leaders should stretch beyond titles to evolve.
Copperbox partners with private equity for leadership enhancement.
AI helps define critical paths for executive development.
Human connection remains vital in leadership roles.
Copperbox focuses on relationship-building in marketing.
Wayland emphasizes the social responsibility of leadership.

Chapters

00:00:02 Introduction to Lumina Growth Lab
00:00:56 Meet Wayland K. Lum
00:01:41 Copperbox's Leadership Philosophy
00:02:55 Challenges in Leadership Development
00:09:30 Wayland's Personal Journey
00:15:46 AI in Leadership Development
00:29:12 Copperbox's Marketing Strategy

Connect with Wyland:
www.copperbox.co / https://www.linkedin.com/in/wayland-k-lum/

https://www.linkedin.com/company/copperbox-leadership-advisory/?viewAsMember=true
THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Turning Life’s Limits into Business Innovation with Jolly Nanda TMM : 111 Sep 23, 2025

Summary

Lisanne Murphy welcomes Jolly Nanda, founder of Vicrity Management Consulting, for an insightful conversation on turning life’s toughest challenges into opportunities for growth. Jolly shares how her personal experience with misdiagnoses shaped her mission to create people-first business solutions that drive change. Together, they discuss the realities of startup life, why strategic planning and change management are essential, and how aligning business goals with human-centered leadership creates lasting impact. Whether you’re a startup founder, consultant, or business leader, this episode offers inspiration and actionable lessons to help you innovate through adversity and lead with purpose.

Keywords

entrepreneurship, strategic planning, change management, startups, business growth

Takeaways

Strategic planning is crucial for business success.
Change management begins with people.
Aligning business goals with people-focused strategies is key.
Personal experiences can drive innovative solutions.
Startups need to be agile and adaptable.
Building the right team is essential for growth.
Misdiagnoses can lead to new business opportunities.
AI is transforming business landscapes.
Networking and referrals are powerful tools.
Empowering individuals leads to better health outcomes.

Chapters

00:00:02 Introduction to Lumina Growth Lab
00:00:57 Meet Jolly Nanda
00:02:06 Jolly's Entrepreneurial Journey
00:06:08 The Power of Change Management
00:12:28 Innovative Solutions in Healthcare
00:18:35 AI and Business Transformation
00:26:32 Building the Right Team

Connect with Jolly :

Www.vikriti.com; www.altheia.com

https://www.LinkedIn.con/company/vikriti/

Https://www.LinkedIn.com/company/altheia-inc/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn:https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Thriving in Business - Growth Strategies and Challenges with Paul Batz TMM:110 Sep 16, 2025

In this episode, host Lisanne Murphy sits down with Paul Batz, leadership coach, author, and CEO of Good Leadership Enterprises. Together, they explore the values-driven principles behind good leadership and how leaders can thrive without sacrificing well-being.

Paul shares his journey of building a business rooted in goodness, generosity, and purpose, and how these values can transform both organizations and individuals. Lissane and Paul also dive into the importance of team alignment, gratitude, and positivity as tools for sustainable success.

What you’ll learn in this episode:

-The 7 Fs framework and how it supports balanced leadership.

-Why leading with goodness creates stronger, healthier organizations.

-How gratitude and generosity shift workplace culture.

-Practical insights for aligning your team around shared values.

-Why personal well-being is central to professional success.

Whether you’re a business owner, team leader, or aspiring changemaker, this conversation will leave you inspired to lead with courage and goodness.

Links to Connect with Paul Batz:

https://goodleadership.com, https://www.linkedin.com/in/paulbatz/,
https://www.linkedin.com/company/good-leadership-enterprises

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

The Lie Women Still Believe About Power with Gloria Feldt TMM:109 Aug 16, 2025

Episode Description: Join host Lisanne Murphy as she sits down with Gloria Feldt, a trailblazer in gender equality and leadership. In this episode, Gloria shares her journey from a small-town upbringing to becoming the national president of Planned Parenthood and co-founding Take the Lead. Discover how Gloria's experiences shaped her mission to achieve gender parity in leadership and the innovative programs she developed to empower women across various sectors.

Key Highlights:

Gloria's personal journey and the epiphany that led her to advocate for women's rights. The founding of Take the Lead and its impact on women's leadership. Insights into the cultural biases affecting gender parity and how to overcome them. The role of AI in education and leadership training. Upcoming events and programs by Take the Lead.

Connect with Gloria:

Websites:

http:www.TakeTheLeadWomen.com

http://www.thepowerupconference.com

LinkedIn: www.LinkedIn.In/GloriaFeldt

LinkedIn Business: www.LinkedIn.In/take-the-lead-women

Instagram, threads, Bluesky,: @takeleadwomen

Facebook, YouTube @taketheleadwomen

@GloriaFeldt everywhere except X and TikTok

Hashtags: #WomenInLeadership #GenderEquality #TakeTheLead #Empowerment

Call to Action: Listen to the full episode to explore how you can contribute to gender equality in your field. Don't forget to subscribe and leave a review!

BONUS: Tools for Conscious Creators with Mark Phillips Jan 29, 2021

If you’re looking to monetize your passion, you’ve got to think of the entire customer journey.

Get a clear roadmap from the start when you’re creating content and things will make more sense to both you and your audience.

EPISODE LINKS:

Website - https://gmarkphillips.com/

YouTube - https://www.youtube.com/c/GMarkPhillips

Social Media - everywhere (at) gmarkphillips

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next time on The Marketing Matrix!

BONUS: Mindset Coaching and Self-Care with Jennifer Loedhing Jan 28, 2021

Are you in the right mindset to show up every day as an entrepreneur and deliver your best work?

In this bonus episode of the Marketing Matrix Podcast, mindset coach Jennifer Loehding shared how to perfect your morning routine, get in the right mindset to succeed, and get the most out of networking.

Episode Links:

www.jenniferloehding.com

https://www.instagram.com/jenniferloehding/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM108: Rapid Business Growth While Staying Authentic with Liz Benny Jan 27, 2021

Marketers: are you including intuition and empathy in your strategy for growth?

The secret to millions of dollars in revenue? It really comes down to caring.

After listening, you’ll be able to evaluate where you are now so you know exactly what the next steps you need to take to grow your business to the next level.

EPISODE LINKS:

https://www.facebook.com/groups/TimeToKapow

www.instagram.com/lizbenny

https://www.facebook.com/LizBenny

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM107: Launching Loudly with Steve Larsen Jan 25, 2021

Want to know why your product launches are falling flat?

Entrepreneurs: the answer is simple. You need to define your dream audience, build the products and provide the value ladder, and then launch.

After listening, you’ll know what steps to take next to launch your next product.

EPISODE LINKS:

Stevejlarsen.com

Instagram: @stevelarsenhq

YouTube: https://www.youtube.com/c/SteveJLarsen

https://www.facebook.com/stephenlarsen1

https://www.linkedin.com/in/larsenstephen/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next time on The Marketing Matrix!

TMM106: Secrets of Successful Podcasting with Travis Brown Jan 22, 2021

Entrepreneurs: Ready to launch or scale your podcast this year?

Yes—podcasts can be hard to create, but they’re also incredibly rewarding, both in the sense of providing value to a community, and also building trust with an audience who will eventually want to purchase your offer.

After listening to this episode, you’ll have secrets from a seasoned podcaster to leverage your podcast as an amazing marketing tool to grow your business.

EPISODE LINKS:

Poddecks.com

https://www.youtube.com/poddecks

https://www.facebook.com/poddecks

Instagram: @poddecks

Twitter: @poddecks

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next time on The Marketing Matrix!

TMM105: Connect Authentically in your Instagram DM’s with Travis Brown Jan 20, 2021

The easiest way to grow your community in an authentic way...

It takes $0 and a few seconds to really make a connection with new followers.

After listening to this episode, you’ll have a new engagement strategy to make deeper connections with followers and fast-track your relationship with them.

EPISODE LINKS:

Poddecks.com

https://www.youtube.com/poddecks

https://www.facebook.com/poddecks

Instagram: @poddecks

Twitter: @poddecks

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next time on The Marketing Matrix!

TMM104: Launch With A Viral Giveaway with Gabe Schillinger Jan 18, 2021

How would you like to have a product launch where you make 6 figures in one week, no matter what niche your business is in?

EPISODE LINKS:

www.contestlaunchsecrets.com

https://www.instagram.com/legiongabe/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next time on The Marketing Matrix!

TMM103: Multiplying Your Impact with Content with the BizBros Jan 15, 2021

Hey entrepreneurs: is your perfectionism holding you back from booking your next client?

Consistent content creation comes down to three things: messaging, schedule, and call to action. But if you put barriers between yourself and that publish button, you aren’t going to be able to show up consistently in order to book those high-ticket clients.

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM102: Show Up to Provide Value without Drama with Lindsey Elmore Jan 13, 2021

Is your messaging for your business crystal clear, or are you trying to speak to too many audiences?

Dr. Lindsey Elmore is a multi passionate entrepreneur who is able to serve a varied audience because she started by listening to her followers’ needs. You can do the same by providing value and being consistent.

EPISODE LINKS:

www.lindseyelmore.com

IG: @lindseyelmore

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM101: Your Minimum Viable Product with Lindsey Elmore Jan 11, 2021

What is your minimum viable product as an entrepreneur?

If you’re struggling to get your brand launched and out the door because you have too many ideas, this episode will get you to think about the best place to start so you can start making money.

EPISODE LINKS:

www.lindseyelmore.com

IG: @lindseyelmore

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM100: Happy Birthday to The Marketing Matrix! with Lisanne Murphy Jan 06, 2021

Entrepreneurs: Are you thinking about launching a podcast in 2021?

Just two months in, I almost killed the podcast. It was a TON of work, and had very little returns at first. But with some reframing and strategy pivots, I was able to bring the podcast to where it is today: a content-generating and lead-generating machine fully supported by a team.

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 99: Building Trust with Hot Leads with Henry Daas Dec 30, 2020

As an entrepreneur, how do you stand out and generate leads in a way that feels good?

How nice would it be to let cold leads freeze and die… and to use your limited time to nurture those potential clients who are most likely to sign up for your services?

EPISODE LINKS:

Instagram: @daasknowledge

https://www.linkedin.com/in/henrydaas/

https://www.facebook.com/coachdaas/

https://daasknowledge.com/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 98: Leveraging The Resources Others Have Created To Jumpstart Success with Brenda Lackman Dec 23, 2020

Selling physical products on Etsy or Shopify, and want success?

You need to answer these four questions to stand out from your competition to become an Ecom Queen (or King)...

EPISODE LINKS:

Www.ecomqueens.com

https://www.facebook.com/groups/2261179156/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 97: Walking in Your Customers' Shoes to Market Successfully with Brenda Lackman Dec 21, 2020

If you’re an ecommerce shop owner on Etsy, Shopify, or another marketplace, this is the episode for you to learn how to succeed.

This episode gives you the three deeper questions you need to ask yourself when you’re building and scaling your ecommerce business.

EPISODE LINKS:

Website: Www.ecomqueens.com

Facebook: https://www.facebook.com/groups/2261179156/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 96: Winning Big with Affiliate Marketing And YouTube Video with Steve Raiken Dec 16, 2020

Business owners: ready to bring YouTube into your organic marketing strategy?

Steve Raiken has 150K+ loyal YouTube subscribers, and he makes hundreds of thousands with monetization and affiliate marketing. If you’re ready to learn how to build your YouTube channel, this episode is a must-listen.

EPISODE LINKS

https://www.youtube.com/user/stevera88

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 95: Secrets From A YouTube Content Creator with Steve Raiken Dec 14, 2020

How can you build a YouTube channel with a following that is primed to buy from you?

It’s simple: share videos that make a difference for people. Give away knowledge and content for FREE.

EPISODE LINKS:

https://www.youtube.com/user/stevera88

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 94: Following Your Passion Throughout Your Life with Michael Johnson Dec 09, 2020

You launched. You did your value ladder. You hosted the perfect webinar. Entrepreneurs: why aren’t you hitting your income goals?

Something is missing from your marketing strategy… and spoiler alert, it’s not a mechanical tactic.

After listening to this episode, you’ll be better aligned with yourself and your mission in order to achieve your income goals as an entrepreneur.

EPISODE LINKS

Website: majicforlife.com

Instagram: @majicforlife

Facebook Group: https://www.facebook.com/groups/mindsetsolutions/

Book: Everyminutebook.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 93: Authenticity, Your Most Unique Selling Proposition with Michael Johnson Dec 07, 2020

Entrepreneurs: authenticity is the most important thing you need to focus on to hit your income goals.

After listening to this episode, you’ll come across as genuine and get past your internal blockers to finally reach your income goals.

EPISODE LINKS:

Website: majicforlife.com

Instagram: @majicforlife

Facebook Group: https://www.facebook.com/groups/mindsetsolutions/

Book: Everminutebook.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

BONUS: Letting Pain Propel You to Success with Dr. Maricela Soberanes Dec 04, 2020

What does it TRULY mean to be financially independent? And how does marketing play into your finances?

Your financial literacy is on a sliding scale between financial dependence and financial independence.

In order to achieve your version of financial independence, you first have to define what that means for you.

After listening to this episode, you’ll assess your current financial situation to know how to move forward and take the best next step in your journey of financial independence.

EPISODE LINKS

Website: https://www.fromfinancialsurvivaltofinancialindependence.com/

Facebook: https://www.facebook.com/maricHelasoberanes

Instagram: @from_financial_survival_to_fi

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 92: How to Know if You Are Ready for Paid Advertising with Lisanne Murphy Dec 02, 2020

Entrepreneurs: Is your business ready for Facebook ads?

If you’ve run Facebook ads in the past that weren’t successful, do you know what went wrong?

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

BONUS: The Simplest But Most Effective Marketing Strategy: Talking with Edwitch Paul Nov 30, 2020

What’s the best—and simplest— way to market your business?

You hold the power to market your business… but it doesn’t have to be overly complicated!

EPISODE LINKS

LinkedIn: https://www.linkedin.com/in/epinvestmentsllc/

Website: www.PAHOMECASHBUYERS.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

BONUS: Listening to Your Audience With Facebook Groups with Dr. Shani Fox Nov 25, 2020

Entrepreneurs: This is how to create a Facebook group to get marketing insights.

Create a community of like-minded people without creating a lot more work for yourself.

Abundance will come not when you work hard, but when you listen - to yourself and to your ideal audience.

After listening to the episode, you’ll finally be able to get out of your own way to bring abundance to your mission and your wallet.

EPISODE LINKS

Website: drshanifox.com

Facebook: https://www.facebook.com/cancersurvivordoc

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 91: Sticking With It Until Something Sticks with Jamie Doerschuck Nov 23, 2020

Want to make money online by writing? Learn how to land copywriting jobs without needing a website or portfolio.

Don’t make these mistakes that new and aspiring copywriters make. Stand out from the competition and get started pitching clients.

EPISODE LINKS:

Website: http://www.the-doerco.com/

Facebook: https://www.facebook.com/jamie.doerschuck

Instagram: https://www.instagram.com/Thedoerco

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

BONUS: Business Lessons from an Entrepreneur Prodigy with Timothy Dick Nov 20, 2020

Who knew that phone numbers could provide customer acquisition tracking and a high open and communication rate?

If you’re looking to find out how to talk to your customers and truly learn more about where they’re coming from (aka which marketing strategies attracted them to your business) then this episode is a must-listen!

EPISODE LINKS:

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 90: How To Be Different And See Opportunities In the Marketplace with Ryan Espi Nov 18, 2020

Entrepreneurs: here’s how to use organic marketing methods to make your business stand out.

It’s time to take your business and products to a higher level. But how do you do it without looking like everyone else?

EPISODE LINKS:

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 89: SMS Text And How It Will Change Customer Engagement In Your Business with Ryan Espi Nov 16, 2020

SMS based marketing is one of the best ways for entrepreneurs to reach their customers.

How would you like to communicate with your audience and get an 80% to 90% open rate within the first 3 minutes?

EPISODE LINKS:

Instagram: https://www.instagram.com/chillwithryan/

Facebook:https://www.facebook.com/chillwithryan/

Twitter: https://twitter.com/chillwithryan

Website: http://www.DrinkCoffeeWhiskey.com/

Linkedin: https://www.linkedin.com/in/ryanespi/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

BONUS: Listening To The Market To Find A Winning Business Model with Trevor Oldham Nov 13, 2020

Learn how Trevor Oldham differentiates himself from competitors with the power of personalization.

Young entrepreneurs will be inspired by his story of how you can make your business work better for YOU.

EPISODE LINKS

Podcastingyou.com

Instagram: @trevoroldham

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 88: The Need To Be Your Most Authentic Creative Self with Larry Roberts Nov 11, 2020

Show up every day on Facebook Live and soon you’ll take your business to the next level.

A great way for podcasters to expand their community is to use free marketing tactics like Facebook Live. Show up, deliver content, and then people will start expecting you to go Live every day!

EPISODE LINKS:

www.readilyrandom.com

facebook.com/readilyrandom

@readilyrandom everywhere else from Twitter to Tik Tok

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 87: The Power and Easiness of LIVE Video with Larry Roberts Nov 09, 2020

What’s the best, easiest, and totally free method of digital marketing? Facebook Live!

Imagine reaching your ideal audience—every day—with just the tap of a button.

EPISODE LINKS:

www.readilyrandom.com

facebook.com/readilyrandom

@readilyrandom everywhere else from Twitter to TikTok

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

BONUS: Masterfully Pivoting A Business During The Pandemic with Tarin Calmeyer Nov 06, 2020

When you pivot to meet the needs of the market, you can maximize your impact and create opportunities.

Tarin Calmeyer isn’t just a yoga teacher.

She designed a virtual holistic wellness solution to prevent burnout, increase productivity, and create happy healthy employees that work harder and stay with the company longer.

EPISODE LINKS:

Website: www.remoteteamwellness.com

LinkedIn: www.linkedin.com/in/tarincalmeyer

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 86: Designing Funnels for Mobile First for 95% of Traffic with Lisanne Murphy Nov 04, 2020

When’s the last time you checked your funnel to see if the design looks good on mobile?

With 95% of your audience on mobile today, your site and funnel needs to be DESIGNED for mobile, not just optimized for mobile. Don’t let your negligence become the laughing stock of your community.

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 85: How To Create A 6-to-7-figure Launch Strategy with Jeff Brewer Oct 28, 2020

Share your entrepreneurial success stories with a mastermind group to scale your business quickly.

In this episode is a proven system to grow your business—FAST. There are so many nuggets of value in here… you won’t want to skip this show.

After listening, you’ll understand your audience’s true desires and sell your offers easily.

EPISODE LINKS:

IG - @Jeff_Brewer

www.LaunchHackerLab.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 84: You Are The Average Of The 5 Closest People With Which You Surround Yourself with Jeff Brewer Oct 26, 2020

Entrepreneurs: are you ready for a monumental shift in your business?

This mini episode is full of mic drops and value nuggets. If you want to learn how to live your best life and leave your legacy, you need to listen to this show.

After listening, you’ll be able to find your dream clients, get amazing results for them, and leverage those results to get even more clients in order to create the business and life of your dreams.

EPISODE LINKS:

IG - @Jeff_Brewer

www.LaunchHackerLab

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 83: The Power of Retargeting and Why It Works with Lisanne Murphy Oct 21, 2020

Are you using retargeting in your marketing strategy?

Retargeting will increase your conversions, decrease the cost to acquire customers, and build brand authority. This is how you can create multiple touches to convert customers.

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 82: Sticking To Finding Your Passion As The Friendly Giant with Nic Fitzgerald Oct 14, 2020

Entrepreneurs: Intentional video builds trust and makes meaningful connections fast...no matter what platform you are on - Facebook Live, IGTV, IG Stories, YouTube, TikTok, or elsewhere.

Show up daily to find your voice and grow your organic marketing.

EPISODE LINKS:

www.friendlygiantfilms.com

www.facebook.com/nicfitz33

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 81: Facebook LIVES: The Smallest But Most Powerful Strategy with Nic Fitzgerald Oct 12, 2020

Use Facebook Live daily to find your voice, grow your audience, and skyrocket your business.

How would you like to create video content that stops people mid-scroll on Facebook?

EPISODE LINKS:

www.friendlygiantfilms.com

www.facebook.com/nicfitz33

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 80: How to Warm Up Your Traffic to Become Buyers with Lisanne Murphy Oct 07, 2020

Entrepreneurs: if you’re launching to crickets, you need to turn your cold audience into hot leads first by warming them up with these 5 principles.

This episode is jam packed with everything you need to know about warming up your audience. You may be surprised!

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 79: The Secret Facebook Campaign You Need Right Now with Hernan Vazquez Sep 30, 2020

Are you utilizing Facebook marketing strategies to their full potential?

How would you like to build an audience within Facebook—before they even get to your paid funnel?

EPISODE LINKS:

Hernan’s book: AdsGuide2020.com

Instagram: https://www.instagram.com/hernanvazquezmarketing/

YouTube: http://Hernanvazquez.com/YouTube

Twitter: https://twitter.com/HernanV07

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 78: How A Facebook LIVE Can Land You A Client In A Week with Hernan Vazquez Sep 28, 2020

Entrepreneurs: Leverage these expert Facebook marketing tips to generate leads.

This episode is jam packed with marketing advice from an entrepreneur who has built several 7-figure businesses. You don’t want to miss out!

EPISODE LINKS:

Hernan’s book: AdsGuide2020.com

Instagram: https://www.instagram.com/hernanvazquezmarketing/

YouTube: http://Hernanvazquez.com/YouTube

Twitter: https://twitter.com/HernanV07

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 77: Raving Fan Audience Creation, The Gold In Every Business with Josh Forti Sep 23, 2020

Build an audience that will want to purchase your offer—every time!

How do you create a loyal audience?

Which platform do you use?

Do you go with organic or paid marketing strategies?

Are you even asking the right questions?

EPISODE LINKS:

Instagram: https://www.instagram.com/joshforti/

Facebook: https://www.facebook.com/thinkdifferenttheory/

Facebook Group: https://www.facebook.com/groups/thinkdifferenttheory/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 76: Why Content is the Lifeblood of Every Business with Josh Forti Sep 21, 2020

Produce content with the intention of growing your audience.

When you commit to creating content, your voice will be heard, you’ll get out of your own head, and you’ll make the impact you know you’ve been put in this world to make.

After listening to this episode, you’ll grow a dedicated audience who will buy your offers.

EPISODE LINKS:

Instagram: https://www.instagram.com/joshforti/

Facebook: https://www.facebook.com/thinkdifferenttheory/

Facebook Group: https://www.facebook.com/groups/thinkdifferenttheory/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 75: TikTok As The New Blue Ocean For Online Business Owners with Rachel Pedersen Sep 16, 2020

Become the expert in your niche by delivering consistent content on a wildly popular platform: TikTok.

TikTok is different from any other content marketing strategy. Learn how to drive traffic and why you should invest in this platform.

After listening to this episode, you’ll understand how to use TikTok to reach new audiences and become the go-to expert in your industry on TikTok, organically.

EPISODE LINKS:

Website: https://rachelpedersen.com

Facebook: https://www.facebook.com/the.mrs.pedersen/

Instagram: https://www.instagram.com/themrspedersen/

YouTube: https://www.youtube.com/channel/UC4p2nJb-8j9IjVOhrlTUmWw

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 74: TRENDING: 6-Figure Launch: Filling a 5-Day LIVE Training with Lisanne Murphy Sep 14, 2020

Entrepreneurs: Want a repeatable 6-step Product Launch process that will earn you 6-figures?

Multiple-day, live workshops are earning entrepreneurs TONS of cash. This process works for many reasons. Jump on this trend now—its success won’t last forever!

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 73: How To Create A Podcast Content Revenue Generating Machine with Evans Putman Sep 09, 2020

Surpass your entrepreneurial goals by following your instincts.

Set the foundation to get in your zone of genius.

EPISODE LINKS:

Facebook: https://www.facebook.com/EvansPutmanHQ/

Facebook Group: https://www.facebook.com/groups/onepodcastaway/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 72: The Power Of WHO You Surround Yourself With from Evans Putman Sep 07, 2020

Entrepreneurs and podcasters: find your zone of genius.

What are the three things that will bring you success? How do you get out of reactive mode and into a proactive mode so you can set daily intentions and make your dreams become reality?

EPISODE LINKS:

Facebook: https://www.facebook.com/EvansPutmanHQ/

Facebook Group: https://www.facebook.com/groups/onepodcastaway/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 71: Organic vs. Paid Advertising: Settling the Battle with Lisanne Murphy Sep 02, 2020

Organic marketing strategies versus paid advertising: which one should you use for your business?

With all the misconceptions about organic or paid traffic out there, listen to this episode to finally settle the battle between these two.

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 70: Tales of The 7-Figure Roller Coaster with Henry Kaminski, Jr. Aug 26, 2020

Branding is more than a logo or a website; for entrepreneurs it’s all about the gut feeling they get when they interact with you and your business.

Do you have your branding truly nailed down? Is your offer valuable and life-changing?

EPISODE LINKS:

Website: https://uniquedesignz.net/

Podcast: https://uniquedesignz.net/the-brand-doctor-podcast/

Facebook: https://www.facebook.com/HenryKaminskiJr/

Instagram: https://www.instagram.com/thebranddr/

YouTube: https://www.youtube.com/channel/UCYx6cYRoKCMojj-NlgX6_0w

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 69: What Really Matters For Personal Branding with Henry Kaminski, Jr. Aug 24, 2020

Fine-tune your business so your target audience is attracted to your content.

When you try to please and appease everyone, your content ends up coming across very bland and very confusing. Put out content that will speak directly to your ideal clients and show them the transformations you provide for people. This will showcase your differentiating factor and make you stand out from your competition.

EPISODE LINKS:

Website: https://uniquedesignz.net/

Podcast: https://uniquedesignz.net/the-brand-doctor-podcast/

Facebook: https://www.facebook.com/HenryKaminskiJr/

Instagram: https://www.instagram.com/thebranddr/

YouTube: https://www.youtube.com/channel/UCYx6cYRoKCMojj-NlgX6_0w

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 68: Dream Traffic: Decide HOW to Drive Ideal Customers to Your Product or Service with Lisanne Murphy Aug 19, 2020

Okay entrepreneurs, it’s time to decide how you’re going to drive your ideal clients to your offer.

There are 4 important questions to ask yourself before you start, and they may surprise you! We’ll talk about traffic, audience, and we’ll explore your offer in depth.

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 67: The Truth About The Power Of Organic Marketing with Craig Severinsen Aug 12, 2020

Organic marketing on Facebook and LinkedIn can get you to 6-figures in 90 days for your service-based business.

Many entrepreneurs dream of hitting 100K in one year—but how about in 3 months?

In Episode 67 of the Marketing Matrix Podcast, Craig Severinsen of Bright Works PR and Marketing shared how to use organic marketing strategies on social media, charge premium rates, and recognize some truths about choosing the entrepreneurial path. After listening, you’ll have his 3-step framework to make six figures in as little as 90 days.

EPISODE LINKS:

Website: http://www.brightworkspr.com/

LinkedIn: https://www.linkedin.com/in/craigseverinsen/

Facebook: https://www.facebook.com/craig.severinsen.9

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 66: Learn This Powerful Tool To Produce 6-Figures In Any Business with Craig Severinsen Aug 10, 2020

Organic marketing strategies on social media generate leads - and YES, direct outreach works!

How would you like a simple 3-step process to follow in order to generate leads on Facebook or LinkedIn?

EPISODE LINKS:

Website: http://www.brightworkspr.com/

LinkedIn: https://www.linkedin.com/in/craigseverinsen/

Facebook: https://www.facebook.com/craig.severinsen.9

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 65: Keeping Family First in Your Business with Josh Cary Aug 05, 2020

Be the entrepreneur you dream of being and become a leader in your industry.

What if you could attract the success you want? It’s time to get out of your own way, recognize that you have to play the long game, and focus on what works best for you in terms of marketing.

EPISODE LINKS:
PodMAX.co
joshcary.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 64: Why Podcasting Should Be The Backbone of Your Business with Josh Cary Aug 03, 2020

Entrepreneurs: Show up for your podcast, episode after episode, and you’ll have a marketing win.

In your first tens of podcast episodes, people may not be listening. How are you going to come to terms with that? You have to come to the table as your most ideal self. This will attract both listeners AND the people you want as guests.

EPISODE LINKS:
PodMAX.co

Joshcary.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq
Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 63: Turning a Childhood Passion Into A Thriving Digital Agency with Sumeet Harish Jul 29, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Sumeet Harish. I had a great time visiting with this CBD/plant medicine marketing expert and learning about the systems he uses to successfully run his company!

Take a listen and hear his awesome marketing tips and tricks!

Sumeet Harish runs an international distribution and marketing agency focused in the plant medicine space. He has worked in Beijing, China, and helped grow a company to $70 Million dollars and has taken the same skill sets and works with entrepreneurs in the health space, advising, consulting and growing reputable brands online and offline, in which has created over $5 million in sales. His passion is to spread plant medicine and awaken the world in taking their health back and living healthier lives.

Check out his website: goldenlotusmedia.com

Connect on Facebook: https://www.facebook.com /goldenlotusmedia

Follow On Instagram: instagram.com/sumeetharish

Find Sumeet’s awesome resources and listen to the Canna Playbook podcast here: cannaplaybook.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 62: The Connection Between Storytelling and Copywriting with Julian Danylak Jul 27, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Julian Danylak. We had a great time discussing the connection between copywriting and storytelling. Jules believes that stories are how everyone is going to cut through the clutter in everyone else’s marketing.

Julian Danylak aka Jules Dan is a group fitness instructor turned email copywriter and has a passion for stories. His podcast Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK. Jules is passionate about teaching his audience the power of interviews to really understand people's core desires, motivation for change and why people buy.

Check out his website: https://julesdan.com/

Connect on Facebook: https://www.facebook.com/julian.danylak

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 61: Building A Company With The Intent To Sell with Nathan Hirsch Jul 22, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Nathan Hirsch. We had a great time discussing the process Nathan went through to successfully sell a business he scaled to huge proportions.

Nathan Hirsch is an entrepreneur and expert in remote hiring and eCommerce. He is the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He has sold over $30 million online and regularly appears on leading business podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics.

Facebook: https://www.facebook.com/nathan.hirsch

Website: https://www.outsourceschool.com

Instagram: https://www.instagram.com/realnatehirsch/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 60: The Momentum of ONE Major Win In Your Business with Jeffery Banek Jul 20, 2020

I cannot wait for you guys to listen to this episode of The Marketing Matrix where I got to interview Jeffery Banek. We had a great time discussing Jeffery's journey from struggling to pay bills to having multiple 2 comma club awards and how he took his skills he had in sales and turned them into funnels.

Over the last three years Jeffery Banek aka The Funnel Doc has grown to become a household name in the ClickFunnels Community. He now has won the ClickFunnels 2 Comma Award 4 Times and the first funnel has now received the 8-Figure Award for generating over 10 million in sales.

The Funnel Doc's Funnels have generated over 26.4 million in sales in the past 3 years! He has a passion for marketing and loves helping companies grow to Seven Figures and beyond. The Funnel Doc is one of the top coaches and consultants available online.

Facebook: https://www.facebook.com/JefferyMBanek

Facebook groups: https://www.facebook.com/groups/TheFunnelDoc // https://www.facebook.com/groups/funnelsyndicate/

Instagram: https://www.instagram.com/the_funnel_doc/

YouTube: https://www.youtube.com/channel/UCiCU1jP86ehKpnn0SFbiEnQ

Website: www.funneldoc.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 59: From College Debt To 6-Figures In 6-Weeks By Promoting ClickFunnels with Doug Boughton Jul 15, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Doug Boughton. We had a great time discussing Doug’s journey going from broke and in debt to a 6-figure income.

In the last year, Doug went from broke restaurant server to ClickFunnels Dream Car Winner, earning multiple 6-figures in 2019. Now, founder of Sales Funnel Mastery and Dream Car Accelerator, Doug is on a mission to provide the step-by-step blueprint for entrepreneurial success. In Doug’s training, you are going to learn what it takes to be successful online, even if you don’t have any idea of what to sell.

Connect with Doug on Facebook: facebook.com/doug.boughton.5

Join his group: facebook.com/groups/clickfunnelsmasterycourse

Connect on Instagram: instagram.com/dougmatthew

Doug's Free Sales Funnel Mastery course: https://sfmcourse.com/create-login

Affiliate Launch Mastery course: https://affiliatelaunchmastery.com/createlogin

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

TMM 58: What Over Serving And Overdelivering Can Do For Your Business with Jason Wright Jul 13, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Jason Wright. We had a great time discussing how important it is to do your job well and overdeliver. He believes the major marketing tactics to use are to define who you're targeting, what do you have in place right now, and what is your basic plan to grow your list and engage with them

Jason is an author, entrepreneur, consultant, and digital marketing architect with a passion for helping other startups and small businesses with their sales funnels. Jason prides himself on his ability to connect with people and speak to them in a language they understand. Jason is able to design successful marketing plans all while keeping a positive attitude and sense of humor along the way.

Check out his website: www.intentionallyinspirational.com

Jason’s FREE membership site is at funnelbuildingforprofit.com

Instagram/Twitter: @IntInsPodcast

Facebook Page: https://www.facebook.com/IntentionallyInspirational/

Facebook Group: https://www.facebook.com/groups/funnelbuildingforprofit/

LinkedIn: https://www.linkedin.com/in/jasonjwright/

Create A Perfect Welcome Email Series: www.perfectemailsecrets.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 57: How Finding A Solution To A Workplace Problem Can Change Your Life with Ella Van Zutphen Jul 08, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Ella Van Zutphen. We had a great time discussing how to be less stressed and find your own power and how you can apply it to your job.

Ella is a productivity specialist known as the “Pit Bull” because of her fierce determination and passion to help others succeed. She has sharp communication skills, and she has always wanted to help people.

Ella uses 3 pillars to successful execution. Listen and find out what they are...

Connect on Facebook: https://www.facebook.com/ella.vanzutphen

Connect on Linkedin: https://www.linkedin.com/in/ellavanzutphen/

Get Her Playlist: http://www.theactionator.com/optin

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 56: Dream Traffic: Discovering WHERE Your Ideal Customers Are Hanging Out with Lisanne Murphy Jul 06, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix. I had a great time on this solo episode discussing how to find where your dream traffic is at and how to lure them out to you.

Lisanne is an academic, turned Facebook Ads Expert, who from watching clients successes and ceilings have become known as The Who Lady. Lisanne is the creator of Midas Touch Social, a 6-figure Facebook Advertising Agency and Educational Platform who took 3 companies across the 7-figure mark in their business this past year. Her experience has shaped a deep love and understanding for the most important step most entrepreneurs miss: The Who. Her journey along with insights from brilliant marketing minds can be found on her podcast The Marketing Matrix, which hit #18 in Business Entrepreneurship within the first 24 hours of the launch.

She helps online entrepreneurs get clarity on what problem they are solving and who they are serving so they can skyrocket their business using Facebook Ads.

WWW.MIDASTOUCHSOCIAL.COM

LISANNE@ACHIEVEMENTHOLDINGS.COM

FACEBOOK: @LISANNE.MURPHY.3

LINKEDIN: WWW.LINKEDIN.COM/IN/LISANNE-MURPHY/

INSTAGRAM: @LISANNEMURPHYHQ

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 55: The Power of Public Relations in Growing A Business From The Ground Up with Courtney Love Gavin Jul 01, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Courtney Love Gavin. We had a great time discussing the power of public relations in growing a successful business from the ground up.

Courtney Love Gavin, is an award-winning PR strategist on a mission to help entrepreneurs grow their influence & income with PR. With 15+ years of experience leading PR for the world’s most admired companies, her PR expertise has been praised by Forbes, Cosmopolitan, BuzzFeed & People. She’s a proud member of the Female Founder Collective and is obsessed with championing PR that's a powerful, persuasive and genuine expression of your brand!

Check out her Website: https://whosthathousewife.com/ https://courtneylovegavin.com/call

Connect on Instagram: https://www.instagram.com/courtneylovegavin/

Connect on Facebook: https://www.facebook.com/courtneylovegavin/

Connect on LinkedIn: https://www.linkedin.com/in/courtneylovegavin/

Also, Courtney has been so amazing and put together a FREE PR guide just for The Marketing Matrix listeners! How awesome is that! Check it out here courtneylovegavin.com/matrix

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 54: The Simple Truth of Public Relations with Courtney Love Gavin Jun 29, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Courtney Love Gavin. We had a great time discussing the simple truths of public relations and how important they are to growing your business.

Courtney Love Gavin, is an award-winning PR strategist on a mission to help entrepreneurs grow their influence & income with PR. With 15+ years of experience leading PR for the world’s most admired companies, her PR expertise has been praised by Forbes, Cosmopolitan, BuzzFeed & People. She’s a proud member of the Female Founder Collective and is obsessed with championing PR that's a powerful, persuasive and genuine expression of your brand!

Check out her Website: https://whosthathousewife.com/ https://courtneylovegavin.com/call

Connect on Instagram: https://www.instagram.com/courtneylovegavin/

Connect on Facebook: https://www.facebook.com/courtneylovegavin/

Connect on LinkedIn: https://www.linkedin.com/in/courtneylovegavin/

Also, Courtney has been so amazing and put together a FREE PR guide just for The Marketing Matrix listeners! How awesome is that! Check it out here courtneylovegavin.com/matrix

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 53: What Goats, Copywriting, and Customers Have in Common with Christa Nichols Jun 24, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Christa Nichols. We had a great time discussing how she got into the world of copywriting!

Christa Nichols's obsession with writing and marketing started before she graduated from Iowa State University with a degree in journalism and mass communication. She co-built and ran a business in the cattle marketing industry for 16 years before she was bitten by the digital marketing bug. Today, you can find her in the entrepreneurial space helping other entrepreneurs dial in on their messaging so they can better serve their target markets. She specializes in high-converting sales copy for ads, email remarketing sequences, and sales funnels.

Visit her Website: www.christanicholsmessaging.com

Connect on Facebook: https://www.facebook.com/christanicholsmessaging/

Connect on Instagram: https://www.instagram.com/christanicholsmessaging/

Follow on Pinterest: https://www.pinterest.com/christanicholsmessaging/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 52: Dream Traffic: The Whole Process: An Overview with Lisanne Murphy Jun 22, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to finish my six part series with an overview of all the necessary graphics used to maximize efficiency. We had a great time discussing an overview of the six graphics used to get your dream traffic.

Lisanne is an academic, turned Facebook Ads Expert, who from watching clients successes and ceilings have become known as The Who Lady. Lisanne is the creator of Midas Touch Social, a 6-figure Facebook Advertising Agency and Educational Platform who took 3 companies across the 7-figure mark in their business this past year. Her experience has shaped a deep love and understanding for the most important step most entrepreneurs miss.--The Who. Her journey along with insights from brilliant marketing minds can be found on her podcast The Marketing Matrix, which hit #18 in Business Entrepreneurship within the first 24 hours of the launch.

She helps online entrepreneurs get clarity on what problem they are solving and who they are serving so they can skyrocket their business using Facebook Ads.

Social Links: WWW.MIDASTOUCHSOCIAL.COM

LISANNE@ACHIEVEMENTHOLDINGS.COM

FACEBOOK

@LISANNE.MURPHY.3

WWW.LINKEDIN.COM/IN/LISANNE-MURPHY/

INSTAGRAM

@LISANNEMURPHYHQ

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 51: Ditch The Impostor Syndrome And Become Your Desired Future Self with Dr. Benjamin Hardy Jun 17, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Benjamin Hardy. We had a great time discussing how to become your ideal future self and leaving behind that idea of imposter syndrome.

Dr. Benjamin Hardy is an organizational psychologist and bestselling author of Willpower Doesn’t Work. His blogs have been read by over 100 million people and are featured on Forbes, Fortune, CNBC, Cheddar, Big Think, and many others. He was the #1 writer, in the world, on Medium.com. In February 2018, he and his wife Lauren adopted three children through the foster system, one month later, Lauren became pregnant with twins, who were born in December of 2018.

Check Out The Website: www.BenjaminHardy.com

Grab A Copy Of “Personality Isn't Permanent”: https://www.penguinrandomhouse.com/books/607021/personality-isnt-permanent-by-benjamin-hardy-phd/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 50: How To Make Blogging The Core Of Your Audience Growth Strategy with Dr. Benjamin Hardy Jun 15, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Benjamin Hardy. We had a great time discussing the great impact blogging will give you if you make it the core of your audience growth strategy.

Dr. Benjamin Hardy is an organizational psychologist and bestselling author of Willpower Doesn’t Work. His blogs have been read by over 100 million people and are featured on Forbes, Fortune, CNBC, Cheddar, Big Think, and many others. He was the #1 writer, in the world, on Medium.com. In February 2018, he and his wife Lauren adopted three children through the foster system, one month later, Lauren became pregnant with twins, who were born in December of 2018.

Check Out The Website: www.BenjaminHardy.com

Grab A Copy Of “Personality Isn't Permanent”: https://www.penguinrandomhouse.com/books/607021/personality-isnt-permanent-by-benjamin-hardy-phd/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 49: Motivating People To Buy Through Storytelling with Seth Silvers Jun 10, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Seth Silvers. We had a great time discussing Seth’s expertise in copyrighting, telling compelling stories that help people fall in love with brands and make them more likely to purchase.

Seth Silvers is the founder of Story On, a marketing and media company focused on helping small businesses grow online by marketing with stories. He is also the host of The Small Business Storytellers podcast. He lives in Fort Collins, Colorado and loves traveling and spending time outdoors.

Check out The Small Business Storytellers Podcast: https://podcasts.apple.com/us/podcast/the-small-business-storytellers-with-seth-silvers/id1450544114

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 48: Dream Traffic: The Power of Customer Archetypes in Marketing with Lisanne Murphy Jun 08, 2020

In the previous solo episode of this 6 part series about getting your dream traffic, we talked about how you can get your dream traffic with competition graphics.

In this episode, we're focusing on archetypes. There is no need to pigeon yourself into one dream customer avatar but you need to identify the pigeon holes you could fit into. The use of archetypes along with the other graphics can help your business get the dream clients you’ve been looking for.

Lisanne is the creator of Midas Touch Social, a 6-figure Facebook Advertising Agency and Educational Platform Lisanne is an academic, turned Facebook Ads Expert, who from watching clients successes and ceilings have become known as The Who Lady. Her journey along with insights from brilliant marketing minds can be found on her podcast The Marketing Matrix, which hit #18 in Business Entrepreneurship within the first 24 hours of the launch.

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 47: The Six Habits: A NEW Book To Finding Happiness As An Entrepreneur with Laura DiBenedetto Jun 03, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Laura DiBenedetto. We had a great time discussing the six habits to finding happiness as an entrepreneur. Laura’s main goal is to help people create the life of our dreams without changing who we are.

Laura DiBenedetto, author of The Six Habits, teaches how to create the life of our dreams without changing who we are. As Founder and CEO of Vision Advertising, she has helped hundreds of companies build and grow profitable enterprises. Laura lives on Maui with her husband.

Connect with Laura on Instagram: https://www.instagram.com/lauraldibenedetto/

Connect On Facebook: https://www.facebook.com/lauraldibenedetto/

Connect on LinkedIn: https://www.linkedin.com/in/lldibenedetto/

Pre-order The Six Habits: www.thesixhabits.com

Check out: “Discover Your Life’s Purpose” in the Marketing Matrix Toolbox

Midas Touch Plug at Bottom of Episode Notes:

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 46: The Power of Real Authentic Relationships In Building A Massive Brand with Laura DiBenedetto Jun 01, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Laura DiBenedetto. We had a great time discussing the power of real relationships with your customers to create a loyal following. Laura’s main goal is to help people create the life of our dreams without changing who we are.

Laura DiBenedetto, author of The Six Habits, teaches how to create the life of our dreams without changing who we are. As Founder and CEO of Vision Advertising, she has helped hundreds of companies build and grow profitable enterprises. Laura lives on Maui with her husband.

Connect with Laura on Instagram: https://www.instagram.com/lauraldibenedetto/

Connect On Facebook: https://www.facebook.com/lauraldibenedetto/

Connect on LinkedIn: https://www.linkedin.com/in/lldibenedetto/

Pre-order The Six Habits: www.thesixhabits.com

Check out: “Discover Your Life’s Purpose” in the Marketing Matrix Toolbox

Midas Touch Plug at Bottom of Episode Notes:

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 45: The Keys To Creating An Unstoppable Personal Brand with Kri Gentile May 27, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Kri Gentile. We had a great time discussing the keys to building the most effective personal brand.

Kri Gentile is an international creative director, designer and consultant. She helps business owners, agencies, coaches and consultants to elevate their businesses credibility, authority and value with high converting brands.Kri has crafted content for some of the globes most recognized companies, including Captain Morgan, Pantene Pro-V, and Walgreens to name a few. Her agency Kriativ Co., produces show-stopping, high-converting brand identities, websites, sales funnels and social media feeds. She regularly contributes to industry leading publications like Funnel Magazine, and Clickfunnels CEO, Russell Brunson, calls her one of the World's Top 5 Funnel Designers.

Connect with Kri on Instagram: www.instagram.com/krigentile

Join the FaceBook Group: www.facebook.com/groups/brandedbydesigntribe

Check out the websites: www.kriativco.com

Branded By Design FB Group, Brand Kits: www.kriativmarket.com

Learn how to craft a brand that stands apart: www.kriativmarketing.com

Midas Touch Plug at Bottom of Episode Notes:

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 44: Dream Traffic: Understanding Competition Graphics To Master The Red Ocean with Lisanne Murphy May 25, 2020

I cannot wait for you guys to listen to the part 5 episode of the Marketing Matrix 6 part dream traffic series. I had a great time discussing the next important graphic to focus on which is competition graphics. When trying to get your dream traffic, you have to understand the way they would think. When people feel understood they purchase. Competition graphics help you understand what other competitors are selling, who they are selling to, and how they get their customers to buy.

Lisanne is the creator of Midas Touch Social, a 6-figure Facebook Advertising Agency and Educational Platform Lisanne is an academic, turned Facebook Ads Expert, who from watching clients successes and ceilings have become known as The Who Lady. Her journey along with insights from brilliant marketing minds can be found on her podcast The Marketing Matrix, which hit #18 in Business Entrepreneurship within the first 24 hours of the launch.

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 43: How To Grow a 27,000+ Member Community with Lauren Golden May 20, 2020

In this episode, Lauren emphasizes her belief that no mother has to choose between family and financial stability. This belief led her to create The Free Mama Movement including a community of thousands of women who agree. Lauren also speaks on how to get your group to build its own momentum.

Lauren Golden’s mission is simple: She wants to ensure that no mother ever has to sacrifice time with her babies in order to provide for them. Lauren is also a 2 Comma Club Award winner and a #1 International Bestselling Author. In her book, The Free Mama: How to Work from Home, Control your Schedule and Make More Money, she shares her own story — along with plenty of practical advice for anyone looking to leave the 9-5 behind and make a real living from home.

Check out Lauren’s website: https://www.thefreemama.com/

Connect On Facebook: https://www.facebook.com/LaurenGoldenFreeMama/

Join The Free Mama FB Group https://www.facebook.com/groups/thefreemamamovement/

Watch Lauren on Youtube: https://www.youtube.com/c/LaurenGoldenfreemama

Connect on Instagram https://www.instagram.com/laurengoldenfreemama/

Connect on LinkedIn https://www.linkedin.com/in/laurengoldenfreemama/

Check out on Pinterest: https://www.pinterest.com/laurengoldenfreemama/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 42: The Game Changing Effects of Scarcity And Urgency with Lauren Golden May 18, 2020

Lauren Golden emphasizes her belief that no mother has to choose between family and financial stability. This belief led her to create The Free Mama Movement including a community of thousands of women who agree. Lauren also speaks on how to get your group to build its own momentum.

The mission is simple: She wants to ensure that no mother ever has to sacrifice time with her babies in order to provide for them. Lauren is also a 2 Comma Club Award winner and a #1 International Bestselling Author. In her book, The Free Mama: How to Work from Home, Control your Schedule and Make More Money, she shares her own story — along with plenty of practical advice for anyone looking to leave the 9-5 behind and make a real living from home.

Check out Lauren’s website: https://www.thefreemama.com/

Connect On Facebook: https://www.facebook.com/LaurenGoldenFreeMama/

Join The Free Mama FB Group https://www.facebook.com/groups/thefreemamamovement/

Watch Lauren on Youtube: https://www.youtube.com/c/LaurenGoldenfreemama

Connect on Instagram https://www.instagram.com/laurengoldenfreemama/

Connect on LinkedIn https://www.linkedin.com/in/laurengoldenfreemama/

Check out on Pinterest: https://www.pinterest.com/laurengoldenfreemama/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 41: How To Become An Authority In Your Space with Mark Stern May 13, 2020

In this episode, Mark shares his incredible knowledge on establishing authority. Listen to Mark tell his story of going from a corporate job to doing what he loves and having that authority to greater serve and have a greater impact. One quote that stuck out to me was “Building authority is about really thinking strategically about expertise, visibility and confidence.

Prior to becoming a serial entrepreneur, Mark was a top-ranked strategy consultant at Deloitte Consulting, the world’s largest consulting firm. He then went on to become the founder of LYVE Online and ROVER where he teaches entrepreneurs how to "stand out" in the crowd and become the authority figure in their niche. Mark is a four-time Spartan Trifecta holder, SXSW Start-up Mentor, and life-time lover of BBQ.

Check out the Entrepreneur Type Quiz Here: https://quiz.tryinteract.com/#/5d9e4990b9a423001490812b

Learn how to launch your virtual event here: www.rovermethod.com

Learn step by step process to create your own custom boxes:

www.customboxchallenge.com

You can follow Mark on Instagram @marksternofficial

You can find him on Facebook here: https://www.facebook.com/mark.sterno

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 40: Dream Traffic: Understanding Offer-Graphics To Create The Irresistable Offer with Lisanne Murphy May 11, 2020

When you create an offer that's too irresistible that ideal customer can become your dream traffic. In the next episode of this series, listen to learn the competitor graphics.

Lisanne is the creator of Midas Touch Social, a 6-figure Facebook Advertising Agency and Educational Platform Lisanne is an academic, turned Facebook Ads Expert, who from watching clients successes and ceilings have become known as The Who Lady. Her journey along with insights from brilliant marketing minds can be found on her podcast The Marketing Matrix, which hit #18 in Business Entrepreneurship within the first 24 hours of the launch.

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 39: The Biggest Mistakes Entrepreneurs Make When Outsourcing with Kristin Molenaar May 06, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Kristin Molenaar. We had a great time discussing how Kristin was able to use her mantra “Work Less and Make More”, and bring it to life.

In this episode we discussed the most common mistakes entrepreneurs make when hiring new team members and how to avoid them. Kristin also talks about finding your strengths and creating a marketing strategy around that.

Kristin Molenaar is an entrepreneur-enthusiast who founded the virtual assistant agency, YesBoss VA. In this company, the YesBoss team supports clients as they transform from burned out solo-entrepreneurs to empowered and supported CEOs. When Kristin isn't growing businesses, she can be found advocating for foster care and adoption.

You can follow Kristin on Instagram @yesbossva.

You can click here for a free ebook on how to build a business with less effort https://yesbossva.com/worklessmakemore

She’s offering her 101 White Label Ideas at https://yesbossva.lpages.co/whitelabel/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 38: How To Outsource Like A Boss with Kristin Molenaar May 04, 2020

I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Kristin Molenaar. We had a great time discussing how Kristin was able to outsource like a boss!

In this episode we discussed how easy it can be to hire a team. Kristin explains how often when hiring a bunch of people, we’re just hiring for skill and why you should hire someone that really buys into the vision you want to create, have the right character and the right skill.

Kristin Molenaar is an entrepreneur-enthusiast who founded the virtual assistant agency, YesBoss VA. In this company, the YesBoss team supports clients as they transform from burned out solo-entrepreneurs to empowered and supported CEOs. When Kristin isn't growing businesses, she can be found advocating for foster care and adoption.

You can follow Kristin on Instagram @yesbossva.

You can click here for a free ebook on how to build a business with less effort https://yesbossva.com/worklessmakemore

She’s offering her 101 White Label Ideas at https://yesbossva.lpages.co/whitelabel/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 37: Strategy for Business Growth In Any Stage with Amanda Accioly Apr 29, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Amanda’s FREE Guide To Building Your Business Plan: https://amanda2c62ca.clickfunnels.com/lead-magnet

Connect on Facebook: https://www.facebook.com/theluxway1

Connect on Instagram: @amandaclareaccoily

Join The Lux Way FB Group: http://www.facebook.com/groups/theluxway

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 36: Dream Traffic: Understanding Behavioral Graphics To Ensure Raving Buying Fans with Lisanne Murphy Apr 27, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Learn an important graphic, known as the behavioral graphic, in the 6 major graphics of our 3D model. Understand your dream customer as a consumer in the marketplace.

People don't buy products, they buy solutions to problems. They buy results.

www.midastouchsocial.com

lisanne@achivevmentholdings.com

Connect on Facebook: @lisanne.murphy.3

Connect on LinkedIn: www.linkedin.com/in/lisanne-murphy/

Connect on Instagram: @lisannemurphyhq

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjas

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 35: Creating A Career You Are Passionate About with Dr. Grace Lee Apr 22, 2020

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 34: Driving Business Decisions Based on Market Levels of Awareness with Dr. Grace Lee Apr 20, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Take a listen to this episode to hear Dr. Grace Lee’s fascinating journey going from academia corporate to successful entrepreneur.

TMM 33: Design Hacking: Create Success From The Start with Kathryn Jones Apr 15, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Kathryn has given the listeners access to her CF Design Hacking Toolbox: https://automatealready.clickfunnels.com/membership-area19135499/629dbe5d1e9

To learn more about CF Design School, the CF Design School Course, or to become a design hacker, go to http://cfdesignschool.com/

Connect with Kathryn on Instagram: https://www.instagram.com/mskathrynjones

Check Kathryn out on YouTube: https://youtube.com/c/mskathrynjones

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM: 32: Dream Traffic: Understanding Psychographics And How They Impact Conversions with Lisanne Murphy Apr 13, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Take a listen to the second of six graphics you need to understand to get your dream customers and create dream traffic.

www.midastouchsocial.com

lisanne@achivevmentholdings.com

Connect on Facebook: @lisanne.murphy.3

Connect on LinkedIn: www.linkedin.com/in/lisanne-murphy/

Connect on Instagram: @lisannemurphyhq

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 31: The Simple Secrets to Real Wealth with Myron Golden Apr 08, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

This episode Myron Golden goes over his simple secrets to achieve real wealth.

If you are a business owner who is serious about growing your business exponentially, not incrementally, Myron is one of the few people who can assist you in that goal.

Connect with Myron on Facebook: https://www.facebook.com/myron.golden

Connect with Myron on Instagram: https://www.instagram.com/myrongolden/

Check Out The Stage Master System: stagesellingsecrets.com

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 30: The Repitch: A Million-Dollar Tactic with Myron Golden Apr 06, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

This episode Myron Golden goes over his simple secrets to achieve real wealth.

If you are a business owner who is serious about growing your business exponentially, not incrementally, Myron is one of the few people who can assist you in that goal.

Connect with Myron on Facebook: https://www.facebook.com/myron.golden

Connect with Myron on Instagram: https://www.instagram.com/myrongolden/

Check Out The Stage Master System: stagesellingsecrets.com

This podcast has been an amazing success because of YOU listening!

To get access to the FREE Resource provided by this guest and all the marketing resources provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox!

We add new resources each week to help you market your business successfully. Access the toolbox for FREE here: https://toolbox.themarketingmatrixpodcast.com/toolbox

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 29: The Only Shortcut in Business Is A Strategic Partnership with Kevin Steven Apr 01, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Listen to Kevin put emphasis on how much power there is in using strategic partnership in his business.

Kevin has offered a FREE coaching module: https://drive.google.com/file/d/1EgrL-YBdqgLrmLwVwGqszM0Z9P0zybSl/view?fbclid=IwAR1lw8X-YMlSTbmA5_ULqCh1NPnWAm3Cx0zWUziDBwUiPnc0yyMwwGFs99o

Connect with Kevin on Facebook:

https://www.facebook.com/KevinStevenQuinn/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 28: Dream Traffic: Understanding What Demographics are important with Lisanne Murphy Mar 30, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Take a listen and find out a method to get your dream traffic.

www.midastouchsocial.com

lisanne@achivevmentholdings.com

Connect on Facebook: @lisanne.murphy.3

Connect on LinkedIn: www.linkedin.com/in/lisanne-murphy/

Connect on Instagram: @lisannemurphyhq

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 27: Facebook Groups: A Low-Maintanence Approach To A Highly Engaged Audience with Chantelle Turner Mar 25, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

From listening to this episode, learn how Chantelle managed to grow and help her own Facebook group to become a highly engaged audience. Find tips and tricks on having an active community of dream customers.

3 big mistakes most Facebook group admins are making: https://www.notyetnotable.com/3mistakes

Connect with Chantelle on Facebook: www.facebook.com/chantelle.p.turner

Check out her website: https://www.notyetnotable.com

Join the Not Yet Notable Group: www.facebook.com/groups/notyetnotable

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 26: Facebook Groups: The Secret to Raving Fans and Paying Customers with Chantelle Paige Turner Mar 23, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

From listening to this episode, learn how Chantelle managed to grow and help her own Facebook group to become a highly engaged audience. Find tips and tricks on having an active community of dream customers.

3 big mistakes most Facebook group admins are making: https://www.notyetnotable.com/3mistakes

Connect with Chantelle on Facebook: www.facebook.com/chantelle.p.turner

Check out her website: https://www.notyetnotable.com

Join the Not Yet Notable Group: www.facebook.com/groups/notyetnotable

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 25: Setting Yourself Up For Success By Knowing What Type Of Entrepreneur You Are with Chad Thibadeaux Mar 18, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Take a listen to Chad Thibodeaux explain how to set yourself up for success by knowing what type of entrepreneur you are.

Chad has been amazing enough to give an offer to join the 7 day launch challenge. Use the code “LISANNE” and get the 7 day launch challenge for only $100!

Connect with Chad on Facebook: https://www.facebook.com/catapultchad/

Become Profitable Faster Than You Thought Possible: www.launchit.live

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 24: The Two Step Fail Safe Process To Launching A Successful Product with Chad Thibadeaux Mar 16, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Take a listen to Chad Thibodeaux explain how to set yourself up for success by knowing what type of entrepreneur you are.

Chad has been amazing enough to give an offer to join the 7 day launch challenge. Use the code “LISANNE” and get the 7 day launch challenge for only $100!

Connect with Chad on Facebook: https://www.facebook.com/catapultchad/

Become Profitable Faster Than You Thought Possible: www.launchit.live

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 23: Overnight Success A Decade In The Making with Alex Elliot Mar 11, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Listen To Alex explain why she believes that Facebook Groups are the single greatest way to authentically connect with your audience, build a tribe of super fans who know, like, trust and buy from you, and massively increase your impact, influence and income in a relatively short amount of time.

Alex has been gracious enough to give you guys a free 40 minute training on how to dominate the Facebook feed: https://youtu.be/-6-_Lyl-QrA

Connect with Alex on Facebook: https://www.facebook.com/alex.elliot.all.day

Join The Digital Marketing Hacks For Online Entrepreneurs Facebook Group: https://www.facebook.com/groups/DMHOE/

Join The One Group Away Challenge: https://www.onegroupaway.co/ready

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 22: The One Thing Needed To Guarantee Success with Alex Elliot Mar 09, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Listen To Alex explain why she believes that Facebook Groups are the single greatest way to authentically connect with your audience, build a tribe of super fans who know, like, trust and buy from you, and massively increase your impact, influence and income in a relatively short amount of time.

Alex has been gracious enough to give you guys a free 40 minute training on how to dominate the Facebook feed: https://youtu.be/-6-_Lyl-QrA

Connect with Alex on Facebook: https://www.facebook.com/alex.elliot.all.day

Join The Digital Marketing Hacks For Online Entrepreneurs Facebook Group: https://www.facebook.com/groups/DMHOE/

Join The One Group Away Challenge: https://www.onegroupaway.co/ready

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 21: How To Create Months Of Content In A Few Hours with Marley Jaxx Mar 04, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Listen to Marley Jaxx explain her video strategies to provide support around their private clients so they can focus on what their movement is meant for changing their family, business, community, and the world.

Want to learn How to create 60 days of social media and video content in 8 hours?

Check out Marley’s masterclass: www.60daysofcontent.com

Join The Infinite Video Impact Challenge: www.infiniteimpactchallenge.com

Check out Marley on YouTube: https://www.youtube.com/marleyjaxx

Connect with Marley on Instagram: https://www.instagram.com/marleyjaxx/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 20: The Secret To Skipping The Overwhelm In Producing Content with Marley Jaxx Mar 02, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Listen to Marley Jaxx explain her video strategies to provide support around their private clients so they can focus on what their movement is meant for changing their family, business, community, and the world.

Want to learn How to create 60 days of social media and video content in 8 hours?

Check out Marley’s masterclass: www.60daysofcontent.com

Join The Infinite Video Impact Challenge: www.infiniteimpactchallenge.com

Check out Marley on YouTube: https://www.youtube.com/marleyjaxx

Connect with Marley on Instagram: https://www.instagram.com/marleyjaxx/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 19: How To Explode Your Network Marketing Business Using YouTube with Michelle Cunningham Feb 26, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Learn from Michelle Cunningham as she explains why videos on Youtube and Facebook, are a powerful tool to use in your business. You can find all her courses for network marketers at MichelleCunninghamOnline.com.

Want access to Michelle’s office organizational system and video equipment content?

Check it out here: prizefactorymichelle.com/office

Connect with Michelle on Facebook: facebook.com/michellecunninghamonline

Check out Michelle on YouTube: youtube.com/directsalesmichelle

Connect with Michelle on Instagram: instagram.com/directsalesMichelle

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 18: The Secret Behind Why YouTube Videos Are So Powerful with Michelle Cunningham Feb 24, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Learn from Michelle Cunningham as she explains why videos on Youtube and Facebook, are a powerful tool to use in your business. You can find all her courses for network marketers at MichelleCunninghamOnline.com.

Want access to Michelle’s office organizational system and video equipment content?

Check it out here: prizefactorymichelle.com/office

Connect with Michelle on Facebook: facebook.com/michellecunninghamonline

Check out Michelle on YouTube: youtube.com/directsalesmichelle

Connect with Michelle on Instagram: instagram.com/directsalesMichelle

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM 017: A New Approach To Amazon Selling with Cyn Meadows Feb 19, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Listen to Cyn Meadows do a deep dive on her story and how she built a thriving Amazon business by selling other company’s products. After a failed Shopify business, Cyn ventured into Amazon as a last resort. Trying traditional methods of selling on Amazon had failed so she started thinking outside the box and found a better, risk-free way enabling her to sell over $1 M the first year and earn over 6 figures in the process. Her tactics for getting leads can apply to any business

Want to know the golden system to work minimal hours successfully?

Get access to Rockstar Funnels to get help people promote their products with websites, ads, and Amazon Account Management services, click this link https://www.rockstarfunnels.com/home

Learn the 7FigureDNA Method of Building Your Amazon Empire: https://www.7figuredna.biz/

Join Cyn’s Facebook page Build Your Amazon Empire and Unleash Your 7FigureDNA: https://www.facebook.com/groups/7FigureDNA/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM:016 - How To Diversify Your Lead Generation To Ensure Success with Cyn Meadows Feb 17, 2020

Hello and welcome to The Marketing Matrix Podcast where we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

Listen to Cyn Meadows do a deep dive on her story and how she built a thriving Amazon business by selling other company’s products. After a failed Shopify business, Cyn ventured into Amazon as a last resort. Trying traditional methods of selling on Amazon had failed so she started thinking outside the box and found a better, risk-free way enabling her to sell over $1 M the first year and earn over 6 figures in the process. Her tactics for getting leads can apply to any business

Want to know the golden system to work minimal hours successfully?

Get access to Rockstar Funnels to get help people promote their products with websites, ads, and Amazon Account Management services, click this link https://www.rockstarfunnels.com/home

Learn the 7FigureDNA Method of Building Your Amazon Empire: https://www.7figuredna.biz/

Join Cyn’s Facebook page Build Your Amazon Empire and Unleash Your 7FigureDNA: https://www.facebook.com/groups/7FigureDNA/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This podcast has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

You can also follow Lisanne on the socials:

Instagram: @lisannemurphyhq

Facebook: https://www.facebook.com/lisanne.murphy.3

See you next week on The Marketing Matrix!

TMM:015 - How To Create Value Based Content To Generate The Right Leads For Your Business with Sumeet Harish Jan 13, 2020

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Marketing Agency Owner Sumeet Harish, to talk about his experience growing a successful CBD and plant medicine marketing agency primarily using value-based content.

Curious to know the strategies he uses?

You better listen in!...

Sumeet also generously is gifting listeners with a free course and a free strategy call. To get access to these awesome resources, click this link: https://www.coachingbysumeet.com

When you enroll in the course, enter “Matrix” to get 100% off the $99 course!

You can find more tips on marketing in his Facebook Group:

To follow more of Sumeet's story and journey, check out the following locations:

Facebook Profile: https://www.facebook.com/goldenlotusmedia
Instagram Profile: https://www.instagram.com/sumeetharish/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

See you next week on The Marketing Matrix!

TMM:014 - The Unsuspected Critical Piece To Every Funnel with Jeffery Banek Jan 06, 2020

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Jeffery Banek, a.k.a The Funnel Doc, to talk about his experience growing a funnel agency and the #1 secret to the success of any funnel!

Want to know what the #1 secret is?

You better listen in!...

Jeffery also generously is gifting listeners with some funnel templates! To take advantage of that offer, click here: https://m.me/CFFunnelDoc?ref=freeleadfunnel

You can find more tips on funnel building in his Facebook Group: https://www.facebook.com/groups/TheFunnelDoc/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

See you next week on The Marketing Matrix!

TMM:013 - How To Grow A 7-Figure Business With Little To No Capital with Nathan Hirsch Dec 30, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Nathan Hirsch, to talk about how to grow a 7-figure business with little to no capital to a point where you can sell that business!

Curious to hear the 3 strategies?

You better listen in!...,

You can find more tips for outsourcing in his Facebook Group: https://www.facebook.com/groups/outsourcingmasters/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

See you next week on The Marketing Matrix!

TMM:012 - The Secret To Pulling The Real Story Out Of A Person with Julian Danylak Dec 23, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Julian Danylak (Jules Dan), to talk about the power of story telling and how to really pull a story out of someone

Struggling to tell your story in a compelling way?

You better listen in!...

Jules has also given you an incredible freebie to help with your story telling journey! It's called The 3 Biggest Mistakes Entrepreneurs Make While Telling Their Stories. Want to know what they are? check it out! http://bit.ly/3StorytellingMistakes

You can learn more from Jules in his Facebook Group:

Free FB Group:Story Telling Secrets. link: http://bit.ly/StoryTellingSecretsFBGroup

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

For more marketing strategies, tactics, and traffic tricks of the trade, check out The Midas Touch Social Advertising Private Group. https://www.facebook.com/groups/midastouchprivategroup/

See you next week on The Marketing Matrix!

TMM:011 - How This Podcast Hit #18 In Business Entrepreneurship in 24 Hours Dec 16, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I share all about how The Marketing Matrix Podcast launch landed the #18 spot in Business Entrepreneurship on iTunes charts

Want to know the #1 secret that contributed to the launch success?

You better listen in!....

I'm going to be sharing more about this secret in my FREE Facebook Group. Join the group by clicking on this link: https://www.facebook.com/groups/298826547427181/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

See you next week on The Marketing Matrix!

TMM:010 - Automated Facebook Groups - Creating and Community & Generating Revenue with Doug Boughton Dec 02, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Doug Boughton, to talk about how to make Facebook Groups a place for community, support, market research, and revenue.

Want to know why his Group is on FIRE?

You better listen in!....

Doug has generously offered a FREE Sales Funnel Mastery Course, which you can access at this link: https://sfmcourse.com/create-login

You can find him interacting and serving his community daily in his Facebook Group: https://www.facebook.com/groups/ClickFunnelsMasteryCourse/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

If you've liked what you heard, make sure you give The Marketing Matrix a rating and review.

When you do, email me at support@achievementholdings.com to get special access to The Mass Movement Summit, a historical one-time summit with entrepreneur powerhouses including 3 speakers of this upcoming Funnel Hacking LIVE, laying down straight gold! Thanks for listening!

See you next week on The Marketing Matrix!

TMM:009 - Social Proof - The Most Powerful Marketing Machine That Works For You with Jason Wright Dec 02, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Jason Wright, to talk about the power of social proof and the impact it has on a business surviving and thriving in any marketplace.

Want to know how to apply social proof in your business?

You better listen in!....

Jason has generously offered a FREE course called "30 Days of Funnel Building & Video Training" which you can access here: https://www.funnelbuildingforprofit.com/

You can find him at the following websites and social channels:

Facebook Group: https://www.facebook.com/groups/funnelbuildingforprofit/

Facebook Page: https://www.facebook.com/IntentionallyInspirational/

YouTube Channel: https://www.youtube.com/channel/UCimr3WepHAUcJr-n9m9k4IA

Website: https://intentionallyinspirational.com/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

If you've liked what you heard, make sure you give The Marketing Matrix a rating and review.

When you do, email me at support@achievementholdings.com to get special access to The Mass Movement Summit, a historical one-time summit with entrepreneur powerhouses including 3 speakers of this upcoming Funnel Hacking LIVE, laying down straight gold! Thanks for listening!

See you next week on The Marketing Matrix!

TMM:008 - The Power of Publishing with Ella Van Zutphen Dec 02, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Ella Van Zutphen, to talk about the power of publishing in learning your voice and getting your message out there!

Struggling to publish in your business?

You better listen in!....

Ella has generously offered a FREE 30 minute consultation call to those who want to reduce stress and increase productivity, which you can access at this link:https://calendly.com/ella-vanzutphen/30min

You can learn more from Ella in her Facebook Group:

Free FB Group: Productivity Hacking 101 | Learn how to work up to 8 times faster: https://www.facebook.com/groups/565599590471120/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

If you've liked what you heard, make sure you give The Marketing Matrix a rating and review.

When you do, email me at support@achievementholdings.com to get special access to The Mass Movement Summit, a historical one-time summit with entrepreneur powerhouses including 3 speakers of this upcoming Funnel Hacking LIVE, laying down straight gold! Thanks for listening!

See you next week on The Marketing Matrix!

TMM:007 - How Successful Copywriting Centers Around The Ideal Client with Christa Nichols Dec 02, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Christa Nichols, to talk about being a master copywriter and how she helps her clients take over the internet with customer centered copy.

Want to learn more about how to do that for yourself?

You better listen in!....

Christa has generously offered a FREE guide on the 8 Questions Entrepreneurs Must Ask For Messaging That Connects & Converts, which you can access at this link:

https://go.christanicholsmessaging.com/lead

If you are interested in working with Christa, her Mission2Message System series of courses will be opening back up again soon.

You can find her online at the following locations:

Website: www.christanicholsmessaging.com

Facebook/Pinterest/Instagram: @christanicholsmessaging

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

If you've liked what you heard, make sure you give The Marketing Matrix a rating and review.

When you do, email me at support@achievementholdings.com to get special access to The Mass Movement Summit, a historical one-time summit with entrepreneur powerhouses including 3 speakers of this upcoming Funnel Hacking LIVE, laying down straight gold! Thanks for listening!

See you next week on The Marketing Matrix!

TMM:006 - Brand Identity - How To Create A Personality For Your Brand with Kri Gentile Dec 02, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Kri Gentile, to talk about what makes a powerful Brand Identity and quality design, from colors, logos, fonts, and more!

Curious what a Brand Identity is?

You better listen in!....

Kri has generously offered a FREE workbook to help you craft a brand that stands apart, which you can access at this link: www.kriativmarketing.com

If you are interested in upping the game with your own brand, check out Kri's Brand Kits at: www.kriativmarket.com

You can find her at the following websites and social channels:

Facebook Group: www.facebook.com/groups/brandedbydesigntribe

Instagram: www.instagram.com/krigentile

Website: www.kriativco.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

If you've liked what you heard, make sure you give The Marketing Matrix a rating and review.

When you do, email me at support@achievementholdings.com to get special access to The Mass Movement Summit, a historical one-time summit with entrepreneur powerhouses including 3 speakers of this upcoming Funnel Hacking LIVE, laying down straight gold! Thanks for listening!

See you next week on The Marketing Matrix!

TMM:005 - Partnerships - The Key To Overcoming Mental Blocks And Ultimate Success with Mark Stern Dec 02, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Mark Stern, to talk about the power of strategic partnerships to pave a fast-track to success.

Ready to see how to leverage your network?

You better listen in!....

Checkout Mark's most recent project, where he brings the physical and information product worlds together, to create irresistible offers at www.customboxchallenge.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

If you've liked what you heard, make sure you give The Marketing Matrix a rating and review.

When you do, email me at support@achievementholdings.com to get special access to The Mass Movement Summit, a historical one-time summit with entrepreneur powerhouses including 3 speakers of this upcoming Funnel Hacking LIVE, laying down straight gold! Thanks for listening!

See you next week on The Marketing Matrix!

TMM:004 - Goal Setting - Reverse Engineer Your Way To Success with Amanda Accioly Dec 02, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Amanda Accioly, to talk about business strategy, and specifically goal setting in a way that actually works.

Want to make your goals a reality?

You better listen in!....

Amanda has generously offered a FREE client intake questionnaire, which you can access at this link: https://amanda2c62ca.clickfunnels.com/free-intake-form

You can find her at the following locations:

Facebook Group: www.facebook.com/groups/theluxway

Facebook Page: www.facebook.com/theluxway1

Instagram: @amandaclareaccioly

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

If you've liked what you heard, make sure you give The Marketing Matrix a rating and review.

When you do, email me at support@achievementholdings.com to get special access to The Mass Movement Summit, a historical one-time summit with entrepreneur powerhouses including 3 speakers of this upcoming Funnel Hacking LIVE, laying down straight gold! Thanks for listening!

See you next week on The Marketing Matrix!

TMM:003 - How To Win Over Customers Using Design Hacking with Kathryn Jones Dec 02, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Kathryn Jones, to talk about Design Hacking and the need to take design more seriously to make a big splash in the internet marketing world.

Not sure what Design Hacking is?

You better listen in!....

To learn more about CF Design School, the CF Design School Course, or to become a design hacker, go to http://cfdesignschool.com/

You can find her at the following locations:

Instagram: https://www.instagram.com/mskathrynjones

YouTube: https://youtube.com/c/mskathrynjones

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

If you've liked what you heard, make sure you give The Marketing Matrix a rating and review.

When you do, email me at support@achievementholdings.com to get special access to The Mass Movement Summit, a historical one-time summit with entrepreneur powerhouses including 3 speakers of this upcoming Funnel Hacking LIVE, laying down straight gold! Thanks for listening!

See you next week on The Marketing Matrix!

TMM:002 - Collaboration - The Power Of Giving Value To Your Network with Kevin Steven Quinn Dec 02, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Kevin Steven Quinn, to talk about the power of collaboration and adding value to your network resulting in endless opportunities.

Curious to hear what he has to say about it?

You better listen in!....

Kevin has generously offered a FREE coaching module, which you can access at this link:

https://drive.google.com/file/d/1EgrL-YBdqgLrmLwVwGqszM0Z9P0zybSl/view?usp=sharing

You can find him on Facebook at the following locations:

https://www.facebook.com/airfryerkevin
https://www.facebook.com/KevinStevenQuinn/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

If you've liked what you heard, make sure you give The Marketing Matrix a rating and review.

When you do, email me at support@achievementholdings.com to get special access to The Mass Movement Summit, a historical one-time summit with entrepreneur powerhouses including 3 speakers of this upcoming Funnel Hacking LIVE, laying down straight gold! Thanks for listening!

See you next week on The Marketing Matrix!

TMM:001 - Turning the Marketing World Upside Down Using Storytelling with Seth Silvers Nov 26, 2019

Hello and welcome to The Marketing Matrix Podcast were we share the real and honest truth of online entrepreneurs as we demystify the marketing strategies and tactics that really make a difference.

On this episode today, I bring on Seth Silvers, to talk about the power of telling a particular kind of story to truly impact your customers.

Not sure what kind of story this could be?

You better listen in!....

To get in touch with Seth Silvers and follow his journey, visit www.successwithstories.com for more information.

Also, don't forget to checkout his podcast called: The Small Business Storytellers

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!

This launch has been an amazing success because of YOU listening!

If you've liked what you heard, make sure you give The Marketing Matrix a rating and review.

When you do, email me at support@achievementholdings.com to get special access to The Mass Movement Summit, a historical one-time summit with entrepreneur powerhouses including 3 speakers of this upcoming Funnel Hacking LIVE, laying down straight gold! Thanks for listening!

See you next week on The Marketing Matrix!

TMM:000 - The Marketing Matrix TRAILER (Official) Nov 18, 2019

Reach Out! I'd love to hear from you!

Facebook: https://www.facebook.com/lisanne.murphy.3

Instagram: @LisanneMurphyHQ

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

Website: https://www.midastouchsocial.com/ (something FREE waiting for you here!)