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Raw Milk – The Creative Business Podcast about social media, marketing, branding, blogging — Business
Raw Milk – The Creative Business Podcast about social media, marketing, branding, blogging

Beth Kirby—the creative entrepreneur, educator, author, and social media influencer behind the award-winning lifestyle brand with a reach of over 1.2 million, the Local Milk blog—hosts Raw Milk, the Instagram filter-free podcast with business smarts & creative heart where she gets raw, real, and sometimes ridiculous about what it really takes to build a life and business you love, live slow, travel more, change the world, and make money while you do it. For years Beth has taught social media, branding, and visual storytelling at creative retreats around the world, and now she’s bringing those workshops to the airwaves. She gets vulnerable & real in interviews with other successful entrepreneurs, small business owners, and experts to teach you practical information about their day to day systems, creative processes, wins, and fails. You’ll learn step-by-step, actionable advice on how to build a truly fulfilling life and thriving business from the people who’ve done it. If you’re dying to know how to build an email list, how to start an online business, how Instagram influencers & bloggers actually make money, how to turn your art into a small business, how to publish a book, how to use social media marketing to generate profit, how to turn your followers into loyal customers, how you can be a digital nomad and work from anywhere in the world, how to build out a team & scale up, how to launch your product or brand, how to make six figures, how to create a sales funnel with integrity, how to find your creative voice, how to boost productivity, or just plain how to start & find your calling—then this podcast is for you. But, most of all, Raw Milk is for you if you want to learn how to do it all with mindfulness, intention, and joy. Because Beth believes there can be abundance without busy, and happiness without hustle. Raw Milk will teach you the practical skills & mindset necessary to manifest the income & the impact without the overwhelm.

Latest Episodes:

Living Slow & Working Hard – with Rebecca Gallop Jan 10, 2019

Show notes

When you build a brand based around your life, how do you know when work ends and life begins, or vice-versa? Does it mean your always working, or is there a way to stay intentional in your life and approach your commitment to business in a healthy way? Listen in as Rebecca Gallop of A Daily Something shares her approach to balancing work and life as a mom of three.

Rebecca Gallop is the blogger, prop stylist and creative director behind A Daily Something, a lifestyle destination where she shares the daily somethings that make life beautiful, including home décor, entertaining, recipes, personal style and 'life with littles.' Rebecca's work has been featured in Apartment Therapy, Martha Stewart Living and Camille Styles, among many other platforms, and she has collaborated with a number of national brands including Anthropologie, West Elm and Madewell. Through the events arm of her business, A Daily Gathering, Rebecca hosts workshops, seasonal dinners and creative retreats with the intention of bringing people together in a community of giving.

Today, Rebecca joins me to explain how A Daily Something evolved from a simple creative outlet to full-fledged creative business. She shares her ongoing intention to help people find the joy and beauty in daily life and the tricky balance of running a lifestyle brand that is an extension of your life. Rebecca discusses the four revenue streams that make A Daily Something a lucrative business, describing her recent expansion to include an affiliate shop and online course on the art of gathering. I ask Rebecca how she maintains a healthy relationship with social media, and she shares the reality of the chaos 'just beyond the frame.' Listen in for Rebecca's insight on the role of vulnerability in achieving business success and learn how to stop hiding and just start the creative project of your dreams!

What You'll Learn

Rebecca's intention to help people find joy and beauty in daily life

How A Daily Something evolved from creative outlet to business

The benefit to a lifestyle brand that changes with your situation

The disadvantage of a brand that is an extension of your life

Why Rebecca is creating an online course on the art of gathering

Connect with Rebecca

A Daily Something

A Daily Something on Instagram

A Daily Something Shop

A Daily Gathering

Connect with Beth

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Intentional Goal Setting Workbook

Books by Edith Schaeffer

Not Your Mother's Dry Shampoo

Kristin Ess Texture Spray

Herbivore Lip Balm

Beth's Instagram Preset Collection

Review Raw Milk on iTunes

Insider Pinterest Secrets For Growing Your Business – with Yuka Ohishi Jan 03, 2019

Show notes

Most of us think of Pinterest as a place to collect ideas. But if you are a creative, the platform is also a powerful way to get your work out into the world. So, how can a maker or an artist or a blogger use Pinterest to grow their audience? What are the best practices for improving your discoverability on the site? What are the secrets to using Pinterest to take your creative business to the next level?

Yuka Ohishi is the International Program Manager and Creator Programs Lead at Pinterest. She has been with the company since 2014, serving as Community Marketing Manager in the Tokyo office before transitioning to her current role in San Francisco. Yuka is also a content creator in her own right, running a YouTube channel that incorporates travel vlogs, tech tutorials and lifestyle videos.

Today, Yuka joins me to explain Pinterest's function as a visual discovery engine and the company's view of pins as a call-to-action. She offers insight around leveraging a business account as an aspiring creative and claiming your domain to get the most out of Pinterest. She also introduces the platform's new features, including the hashtag and following feeds. I ask Yuka about using Pinterest for content planning, and she shares the company's support of brand collaborations. Listen in for Yuka's advice on boosting your discoverability and learn the best practices for using Pinterest to grow your creative business!

What You'll Learn

Yuka's insight on how to see pins as a call-to-action

How creatives use Pinterest as a communication tool

What sets Pinterest apart from typical search engines

Yuka's best practices for increasing discoverability

How to leverage Pinterest's visual search technology

Connect with Yuka

Pinterest Business

Yuka on LinkedIn

Yuka on Pinterest

Yuka on Instagram

Yuka on YouTube

Connect with Beth

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Capture One Pro

Pinterest 100 Insights Blog

Beth's Instagram Preset Collection

Review Raw Milk on iTunes

Turning Your Passion Into Profit – with Lauren Haynes Dec 27, 2018

Show notes

So, you have a side hustle as a maker that you're interested in turning into a full-fledged, full-time creative business. What steps do you need to take to reach the next level? How do you develop a business mindset and make a living monetizing a product that you're passionate about?

Lauren Haynes is the founder and herbalist behind Wooden Spoon Herbs, a small-batch herbal apothecary out of southern Appalachia. Lauren's products are thoughtfully made with American-grown herbs, sourced directly from the farms that grow them. Wooden Spoon offers plant medicines in every approachable incarnation, including tinctures, salves, creams, sprays and syrups. Lauren is dedicated to empowering people to take self-care into their own hands.

Today, Lauren joins me to explain how she turned her interest in herbalism and natural medicine into a business. She walks us through the first steps she took in up-leveling from part-time maker to full-time entrepreneur, describing how she tripled her business in just six months. I ask Lauren how her spirituality and wellness practices show up in her business, and she explains how she infuses slow living and nontraditional business systems like meditation and manifestation in her day-to-day operations. Listen in for Lauren's insight around healing yourself as a subversive act and get her best advice for starting a business around a product you believe in!

What You'll Learn

How Lauren became an herbalist and herbal product maker

Lauren's transition from three jobs to full-time entrepreneur

Lauren's evolving marketing strategy based on social media

How Lauren has grown a team of four in the last six months

Lauren's advice around defining your mission and values

Connect with Lauren

Wooden Spoon Herbs

Wooden Spoon on Instagram

Wooden Spoon on Facebook

Connect with Beth

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Kati Forner Design

Amy Porterfield

Super Natural Sales

Feminist Business School

QuickBooks Self-Employed

Beth's Instagram Preset Collection

Review Raw Milk on iTunes

How To Build Community Running an Online Business – with Jenna Wilson & Cary Vaughan Dec 18, 2018

Show notes

Many aspiring creative business owners wonder how not only to sell their products and services online, but how to find their customers (and keep them!) Running an online business can be especially challenging for building a loyal customer base that believes in what you're doing, since it's all living in a digital landscape. But if you ask Jenna Wilson and Cary Vaughan, the internet has provided a previously unimaginable opportunity to grow a brand online that has both a thriving digital and in-person community of supporters.

Jenna and Cary are the cofounders of Ace & Jig, a collection of timeless women's fashion made from yarn-dye, woven fabric. The pair met as fashion interns in New York City and bonded over a shared love of antique textiles. Their friendship grew as they discovered common values around what a company culture should look like, and in 2009, Ace & Jig was born. Jenna & Cary walk their talk, producing zero textile waste, employing an environmentally-friendly manufacturing process, and giving back to the causes they care about.

Today, Jenna and Cary join me to discuss how their aesthetic and ethical alignment lends to their success as business partners. Jenna explains how they built their team out of necessity, focusing on fit as opposed to skill set and experience, and Cary shares the organic process they use to create original pieces that mirror their values. I ask Jenna and Cary about their grassroots approach to marketing, and they describe the storytelling strategy that helped them build a thriving community around the Ace & Jig brand. Listen in for insight around their 'do your best' approach to work-life balance—and learn how Jenna and Cary stay true to their values AND work towards growing their community, team, and brand.

What You'll Learn

How Jenna & Cary's friendship became a business partnership

How Jenna & Cary maintain their values yet continue to grow

Why the Ace & Jig Community is so important to the brand

Ace & Jig's grassroots marketing strategy around storytelling

How Jenna & Cary leverage email blasts and Instagram

Connect with Jenna & Cary

Ace and Jig on Instagram

Connect with Beth

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Beth's Instagram Preset Collection

Review Raw Milk on iTunes

The Truth Behind the Instagram Curtain: Navigating Failure and Uncertainty on the Path to Success – with Emily Katz Dec 11, 2018

Show notes

"All of the people who come to my workshops are part of a community.

Literally, we're weaving ourselves together."

In the age of social media, Emily Katz has a unique creative business in that she cultivates connection both online and in-person. 'Making with' has been an important aspect of her enterprise from the beginning, and Emily is all about networking and teaching through social media AND face-to-face interaction. So, what's her story? How did this dual strategy develop?

Emily is a creative consultant, interior designer, macramé educator, artist, and Instagram phenomenon. She creates large-scale, custom installations for the likes of Ralph Lauren and teaches macramé workshops all over the world. Emily's creative business, Modern Macramé, provides ready-made macramé products and DIY materials for crafters and artists. The site also offers online courses in macramé for her hundreds of thousands of followers. Emily's work has been featured in The Los Angeles Times, Elle Japan, and the London Daily Mail, among many other publications. She is currently on tour promoting her new Amazon bestseller, Modern Macramé: 33 Stylish Projects for Your Handmade Home.

Today, Emily joins me to share her decidedly nonlinear path to founding Modern Macramé, discussing her early entrepreneurial ventures in fashion and her surprising career in music videos. She explains how a desire to reconnect with her mother led her to macramé and describes her first experience teaching macramé in an impromptu class for Japanese magazine editors. I ask Emily about the role of failure in her creative life, and she offers insight around navigating serious challenges—like declaring bankruptcy—with the support of a network. Listen in for an inside look at the process of negotiating a book deal and learn how Emily blends online and in-person networking to build a community-based business!

What You'll Learn

How Emily developed an anything-is-possible mindset

The process of putting together a book proposal

The long process of writing, shooting Modern Macramé

Emily's blend of online and in-person networking

The community-building aspect of Emily's business

Connect with Emily

Modern Macramé

Modern Macramé on Instagram

Emily's Website

Emily on Instagram

Emily's Tour Schedule

Connect with Beth

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Modern Macramé: 33 Stylish Projects for Your Handmade Home by Emily Katz

Alicia Rose on Vimeo

Cake's 'Mustache Man' Music Video

Beth's Instagram Preset Collection

SCORE Free Small Business Advice

Ten Speed Press

Review Raw Milk on iTunes

How to Get Freedom With Your Creative Business – with Athena Calderone Dec 04, 2018

Show notes

One of the greatest challenges for aspiring creative entrepreneurs? Limiting our scope to a single area of expertise. We tend to dabble in many different creative realms, and it can feel impossible to limit our self-expression to just one thing. So, is there a way to collect all your passions under one umbrella and design a business that affords you the freedom to explore multiple creative outlets?

Athena Calderone is the entrepreneur behind Eye Swoon, an award-winning lifestyle brand and online destination for food, décor and lifestyle advice. Athena is an interior designer, chef and entertaining expert, and Eye Swoon serves as a unified voice for her many creative pursuits. Athena's work has been featured in Elle Décor, Harper's Bazaar and Bon Appétit, among many other publications, and her book, Cook Beautiful, is a James Beard award winner.

Today, Athena joins me to explain how she found purpose and a social outlet in cooking and interior design. She describes how sponsorships became her first revenue stream, discussing how her work with brand partnerships evolved from simple product placement to the design of a creative vision. Athena also offers insight around reaching out for collaborations, sharing her gratitude for the education she received from people she admires. I ask Athena about making time for creativity when faced with the demands of running a business, and she reveals her struggle to maintain a consistent self-care routine as a busy entrepreneur. Listen in to understand Athena's take on prioritizing—as opposed to striving for balance—and learn how she built a brand that gives her license to be more than just one thing!

What You'll Learn

Athena's evolution from one-woman-show to a team

The challenge of making time for creativity in your business

Why Athena still does her own social media management

The best online tools to help you plan your Instagram feed

Why Athena thinks about priorities rather than balance

Connect with Athena

Eye Swoon on Instagram

Connect with Beth

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Cook Beautiful by Athena Calderone

Wooden Spoon Herbs

Review Raw Milk on iTunes

How To Be Original & Stand Out in the Creative Crowd – with Jen Olmstead Nov 27, 2018

Show notes

So, you want to stand out as a creative entrepreneur. But how do you develop a design aesthetic that feels like you? Where do you go for inspiration that will resonate with your audience—without turning into a mash-up of the creatives you admire?

Jen Olmstead is the co-founder of Tonic Site Shop, a platform that offers customizable website designs for the modern, stylish creative. The cocktail-inspired templates allow online business owners to showcase their brands through designer-made sites tailored specifically to their audience. Jen also operates her own design studio, where she specializes in visual storytelling and creating unique brand and web experiences for creatives and small businesses.

Today, Jen joins me to share her approach to curating an innovative design aesthetic. She describes how she stumbled on her creative niche as a web designer and how she merges storytelling and design in her work. Jen explains why learning to say and hear NO is vital for business owners, discussing how Tonic Site Shop was born in response to a demand for her services. She offers insight on the realities of working remotely as a service-based mompreneur, sharing her take on the possibility of 'doing it all.' I ask Jen about her definition of branding as a reflection of us at our best, and she reveals her it's-not-about-you approach to the process. Listen in for Jen's advice around sourcing inspiration without replicating others and learn to develop a design aesthetic that makes you ideal client feel at home!

What You'll Learn

How Jen's upbringing taught her the value of storytelling

Jen's journey from piano teacher to creative entrepreneur

Jen's approach to developing an aesthetic for your audience

How to source design inspiration without replicating others

The realities of the business aspects of entrepreneurship

Connect with Jen

Tonic Site Shop

Tonic on Instagram

Connect with Beth

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Katelyn James Photography

Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Carolina Herrera

The Instagram Hashtag Quiz

The Ultimate Instagram Organic Growth Guide

Review Raw Milk on iTunes

The Big Fears That Hold Creatives Back (and How to Overcome Them) - with Beth Kirby Nov 20, 2018

Show notes

The first step is the hardest. Whatever goal you're chasing, it is all too easy to come up with a long list of reasons NOT to start: What if people don't like my work? What if I'm not good enough? What if it's simply too late? I've had all of those fears myself, many in the last few days. And the truth is, we're never going to eliminate fear completely.

But we CAN learn to appreciate where our fear is coming from and choose to take the next small step, despite our uncertainty.

Today, I'm discussing how to get over fear and START. I share the importance of taking the first step to build momentum and explain why the people who 'make it' don't let failure turn into unsurmountable fear. I also explore the value in teasing out the negative thoughts that inform your fears and dismantling them logically—with a little help from your rational brain.

Finally, I walk us through some of the big fears that hold creatives back and offer advice on overcoming the fear of rejection, the fear that it's all been done before, and the fear that we're too late to the party. Listen in for insight around honoring your own timeline and learn how to confront your fears, walking through them bravely each day.

What You Will Learn

The concept of life as a series of starts

How taking the first step serves as momentum

How people who make it start (and never stop)

How to tease out the thoughts behind the fear

How to engage your emotional AND rational brain

Why we should celebrate rejections, not fear them

How to counter the fear that 'it's all been done'

The value in focusing on what you can control

Why it's never too late to start

How to embrace the public learning curve

How to leverage the abundance mentality

The idea of bravely walking through your fears

Connect with Beth

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Raw Milk Podcast Show Notes

Instagram Hashtag Quiz

Intentional Goal Setting Workbook

Finding Your Stride & Style as a Working Artist & Mother – with Stella Maria Baer Jul 26, 2018

Show notes

The life of an artist is one of uncertainty. You simply can't predict how long it may take to turn your art into a job or how many paintings you will sell in a given month. So, how do you navigate that uncertainty? How do you make a living without feeling like you're selling out?

Stella Maria Baer is a painter and photographer whose work has been featured in The New York Times, Scientific American, and Time Magazine, among many others. In her work, Stella explores the mythology of the desert, the cosmology of space, and the topography of the human body. Her pieces can be found in public and private collections all over the world.

Today, Stella joins me to explain how she started painting in her mid-20's as a form of meditation. She describes how working as a research assistant for Titus Kaphar showed her the potential of art as a career and taught her about the business side of being a creative. Stella speaks to the evolution of her work, the tension between making a living and selling out, and the value of cultivating a supportive community. I ask Stella about her approach to Instagram as a type of collage and how she uses the platform as a marketing tool. Listen in for Stella's insight on navigating motherhood as a working artist and processing the financial uncertainty of life as an artist!

What You'll Learn

How Stella started painting as a form of meditation that became her career

How Stella learned the business side of fine art

Stella's take on the tension between making a living and selling out

How Stella sees Instagram as one of many marketing tools

How Stella navigates motherhood as a working artist

Connect with Stella

Stella's Website

Stella on Instagram

Connect with Beth

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

The Ultimate Instagram Organic Growth Guide

Beth's Instagram Hashtag Quiz

Review Raw Milk on iTunes

How I went from Depressed & Divorced to Living My Dream Life - with Beth Kirby Jul 23, 2018

Show notes

If you're under the impression that the people who 'make it' are special in some way, I'm here to tell you that's not true. The only thing special about me is that I was especially broken, especially damaged, especially sick and hurting.

For more than a decade, I lived in a haze of drugs and sex, desperately trying to feel whole. I was in the throes of full-on mental illness, stuck in an endless cycle of abusive relationships, and I didn't know how to make it stop.

It wasn't until I was forced into rehab that I made the mindset shift that finally freed me.

Today, I'm sharing my story in the hopes you'll see that your dreams are possible. I describe my typical, middle-class American childhood and my transition from good kid to good-time girl. I explain what finally motivated me to pursue treatment and how my beliefs changed radically as a result.

I credit the therapist who gave me permission to try this whole blogging thing as a career and discuss how I taught myself photography and social media marketing. Finally, I speak to the evolution of my business model, from doing local work to earning sponsorships to offering retreats. Listen in to understand my recent decision to stop working for corporations and start working for YOU and get empowered to transform your life—with a creative online business of your very own.

If I can do it, so can you.

What You'll Learn

My typical, middle-class American childhood
My diagnosis of bipolar disorder at the age of 20
The mindset shift that finally freed me
How I started Local Milk on the advice of my therapist
How I taught myself social media and photography

Connect with Beth

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

10 Instagram Secret Weapons to Beat the Algorithm

Intentional Goal Setting Workbook

Raw Milk EP005: All About Our Revenue & Money

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