Flip the Switch

Latest Episodes:

Episode 79 - Rich “Raz” Razgaitis, Co-Founder and CEO of FloWater May 10, 2021

Show notes

Rich “Raz” Razgaitis, Co-Founder and CEO of FloWater is radically redefining the way water is delivered, distributed, and consumed with his mission to put an end to single-use water bottles. In this episode, the industry disruptor, thought leader, and long-time client of Power Digital sits down with our Founder and CEO, Grayson Lafrenz, to discuss the evolution of the brand that’s at the epicenter of the sustainable movement, marketing tactics have proven conducive to the brand’s growth, distribution economics, the importance of building a community of brand evangelists, as well as FloWater’s successful approach to fueling both B2B and Consumer-focused strategies, and much more.

*Use code ‘hydrate20’ for 20% off drinkflowater.com

Episode 78 - Matthias Metternich, Cofounder and CEO of Art of Sport Jan 28, 2021

Show notes

Matthias Metternich, Cofounder and CEO of Art of Sport, joins Grayson Lafrenz, CEO of Power Digital Marketing, to discuss a multi-faceted and omni-channel approach to business growth. Matthias is an accomplished entrepreneur and has a unique history that has prepared him exceedingly well for the business world. Tune in to listen to his perspective on building Art of Sport from the ground up with partners like Kobe Bryant, Brian Lee, and James Harden through a balancing act of D2C, brick and mortar, and grass-roots efforts to make the “Nike of skincare” come to life.

Episode 77 - Namita Gupta, Brand Partnerships at Pinterest Dec 03, 2020

Show notes

In this episode of FTS, we have a heart to heart with Namita Gupta and discuss her career experience at the intersection of fashion and technology. Currently managing Brand Partnerships for Pinterest, she shares her journey rising to the top within a hyper-competitive industry, and previews the upcoming launch of her new apparel brand, humble co. Namita discusses how she has opened up her universe by sticking to her values, staying humble and practicing kindness, investing in relationships, and even dives into best practices in battling imposter syndrome. You’ll hear her tips and tricks for surviving and thriving in cities like New York, LA, and San Francisco, and how each has provided inspiration throughout her career trajectory, and in the development of her new brand.

Episode 76 - Alexia Brue Nov 19, 2020

Show notes

Alexia Brue saw the wellness trend coming long before matcha lattes and weighted blankets were mainstream. After spending years working as a wellness and travel journalist, Alexia saw a need for actionable information and resources on the emerging trends in fitness, beauty, and the wellness lifestyle. Finally, she made a bold move and cofounded Well + Good, the trusted and famously trendsetting wellness media company. Starting with almost nothing, she and her partner, Melisse Gelula, bootstrapped their way to build a company that empowers its community to live their healthiest, happiest life, which was later acquired. In this episode, Alexia opens up to Covet PR founder Sara Brooks about building a company from the ground up, convincing people wellness was something they truly needed in their life, and the importance of leaning into intuition in times of self doubt.

Episode 75 - Larry Kahn Nov 12, 2020

Show notes

On this episode of Flip The Switch, Covet PR founder Sara Brooks *virtually* sits down with Larry Kahn, founder and managing partner at Beechwood Capital, a Boston-based investment group that identifies and invests in growth stage companies.

For the past decade, Larry’s been the guy every CPG founder wants to work with. Sara and Larry talk common traits among top founders, the recipe for scaling successfully, and the key ingredients for a strong pitch. Larry reveals what is required to take a company to the moon.

Episode 74 - Neal Bloom Sep 13, 2020

Show notes

Top 5 Things to Know About Neal Bloom 1. He launched 84 astronauts into space while working on the Space Shuttle program 2. He is an ENTJ and High Influencer on the DISC survey 3. He has run over 62 miles at once (not all enthusiastically) 4. He only accepts blind LinkedIn invites if there is a personal message written 5. You can see the companies he has directly invested in at nbloom.me

Episode 73 - Mike Kitts of the Golden State Warriors Aug 11, 2020

Show notes

Mike Kitts is coming up on his 9th season with the Golden State Warriors organization, his 4th season as senior vice president of corporate partnerships. In his current role, Kitts has oversight of the Warriors’ sales, development, and insight teams, where he is charged with driving new sales and renewals of existing partners.

Watch on YouTube: https://youtu.be/dXdM6pkUpTQ

Episode 72 - Pura Vida Jul 27, 2020

Show notes

In this interview Paul from Pura Vida and Grayson cover:

1) Covid-19 curveballs for Pura Vida and consumer brands...

2) KPIs and Leading Indicators - what you should measure and also the wrong metrics that can cause problems if over optimized against...

3) Partnerships and the Importance of Talent Diversity...

4) What the future might hold for Paul and his entrepreneur journey and some brands he loves including two of my favorite in cuts clothing and blenders eyewear

Hope you enjoy and more content coming in the weeks ahead, all focused around GROWTH!

Let us know your thoughts or Growth-oriented info you're interested in learning more about!

Episode 71 - James Brennan Jul 20, 2020

Show notes

Talking Growth with James Brennan, Co-Founder of Suja Juice, Enlightened Hospitality Group, Kopari Beauty and so much more!

James is a legend in the San Diego entrepreneurial community and Grayson and James talk about all things Growth including:

Opportunity in this Chaotic Time or as James would say “Its total chaos and the opportunities are endless”
How James has successfully build and exited companies across so many industries and business models and how these exits are like trophies
How to build amazing teams and pick partners that compliment your superpowers and passions
James new venture Sway Brands which partners with “real influencers” that actually have influence and true authenticity

And so much more! James lets it rip and this conversation is full of nuggets of gold and is very direct and to the point!

Episode 70 - The DuFords May 08, 2019

Show notes

The guys sit down with Craig and Kelly DuFord; a husband & wife who are also business partners at DuFord Law Group - a business law firm focusing on a higher degree of transparency & collaboration with their clients. Their philosophy is that the proper representation should be accessible to all businesses - not just the top 1% of businesses that can afford it. We talk to them about their entrepreneurial spirit, and how their experience in starting their business has translated into their day to day work supporting others.

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