Social Media Marketing Happy Hour Podcast

Dawn's 10 Secrets to Get More Clients with Email Marketing

Episode 21: Don't Compare Your Insides To Others Outsides Nov 04, 2019

Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling.

We talked about:

Hal Elrod's Journal Tip Negative thoughts can happen Emily Fletcher and Mike Michalowicz books We live in a perpetual state of being inadequate They aren't necessarily doing better than you Don't be discouraged Where to Find Us

Dawn's 10 Secrets to Get More Clients with Email Marketing

Check out Traci on YouTube

Connect with Traci on LinkedIn

Episode 20 Holistic Marketing vs Silo Marketing Oct 21, 2019

It is important to look at what marketing does for your business as a whole instead of just silo marketing.

We talked about:

Everything you do is traffic and content Ads keep all search traffic up You have to think of the overall health In the beginning, things might just be content machine, but they can change to traffic machines

Commit to being business owners that look at the business holistically instead of in a silo

Where to Find Us:

Dawn's 10 Secrets to Get More Clients with Email Marketing

Check out Traci on YouTube

Connect with Traci on LinkedIn

Episode 19: Life Happens: Having Systems in Place For Your Business Oct 07, 2019

Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens.

Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background Have a strong team and hiring process As business owners we get to architect our business Document everything that you do Where to Find Us:

Dawn's Instagram

Traci's LinkedIn

Episode 18 - A Beginners Guide to FB Ads Sep 23, 2019

FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads.

We talked about:

Get into a zen mindset Put marketing at the very top Don't compare and don't copy Run FB Ads as a visibility project Always work backwards Get the FB Pixel on all of your sites When outsourcing Where to Find Us:

Dawn's 10 Secrets to Get More Clients with Email Marketing

Episode 17 - How Handle Online Marketing As An Extrovert vs Introvert Sep 09, 2019

Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important.

We talked about:

You don't have to be an extrovert to put out video and marketing content.

Introverts do not have to go to big events.

Mix best practices with who you are.

Repurpose content

Well-Syndicated Content

Screen-share videos & Audio

Create evergreen content

Keep moving forward every day in faith.

Where to Find Us:

Dawn's 10 Secrets to Get More Clients with Email Marketing

Episode 16 - Focusing on Visuals in Your Marketing Aug 26, 2019

Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy.

You can influence 65% of the population with good images because they are visual learners.

We talked about:

Digital marketers don't often talk about packaging People will remember your face Marketing platforms are visual nowadays Invest in good graphic designs Don't drop the ball on the visuals Have a brand board Retarget with different visuals Visuals include your videos Where to Find Us:

Dawn's 10 Secrets to Get More Clients with Email Marketing

Episode 15 - Features, Advantages, Benefit Aug 12, 2019

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.

We talked about:

Don’t only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this process Where to Find Us:

Dawn’s 10 Secrets to Get More Clients with Email Marketing

Episode 14 - Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry Jul 29, 2019

What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising?

We dig into advertising for these controversial industries like CBD.

We talked about:

A hard stance on paid advertising Ad approval can be hard Have an offering outside of the restricted content Do the actual selling in email marketing If you don't have other products, have your funnel around education Be willing to slow down to speed up, instead of fighting FB Change your domain enough to pass a human review Where to Find Us:

Dawn's 10 Secrets to Get More Clients with Email Marketing

Episode 13 - Are You Getting Advice From the Right People? Jul 15, 2019

It's challenging to know who to take business advice from, but with time and mistakes comes wisdom.

Remember, everyone is human.

Mistakes propel you.

There is no easy way out.

Make it yours.

Join a Mastermind or get coached Get information and then adapt to your own path Where to Find Us:

Get on Traci’s Masterclass Waitlist

Dawn’s 10 Secrets to Get More Clients with Email Marketing

Episode 12 - Why Not Having a Sales Funnel is Hurting Your Profits Jul 01, 2019

If you don't have a sales funnel, you are hurting your profits.

We talked about:

All businesses will grow and benefit from a sales funnel.

Sales Funnels Are a Common Sense Approach.

Congruency Is A Marketing Principle.

Businesses That Need Sales Funnels.

Share Your Expertise on a Deeper Level.

What Do You Do At No Pitch Events?

If You're Selling On Amazon?

If You Have an E-Commerce Funnel?

Where to Find Us:

Get on Traci's Masterclass Waitlist

Dawn's 10 Secrets to Get More Clients with Email Marketing

Episode 11 - Strategies to Go From Startup to Scale... without Losing Your Mind Jun 17, 2019

When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout.

Outsourcing is a key part of taking your business from startup to scale without losing your mind.

We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts.

We started to outsource but not as early as we should have to avoid burnout. In the last 3 years, we've learned a lot of strategies to go from startup to scale without losing your mind.

We talked about:

Too Close to Your Biz Businesses Are Like Icebergs It Is Not If You Could Do It But If You Should Do It Reinvest Often Outsource Wisely to Go From Startup to Scale Tech Stuff Can Take Up Too Much Brain Space You Want Exponential Growth Where to Find Us:

Get on Traci's Masterclass Waitlist

Dawn's 10 Secrets to Get More Clients with Email Marketing

Episode 10 - How to Shorten Your Sales Cycle Jun 04, 2019

Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO.

We talked about:

Know The Length of Your Sales Cycle Know When Your Investment Will Come Back Have a Tripwire to Fund Your Ad Budget Engagement Ads Can Shorten Your Sales Cycle Nurture Emails or a Ridiculous Sales Cycle? Be Careful With Engagement Bait on FB Ads Create Real Life Scarcity, not Fake Scarcity We're Sticking Around Where to Find Us:

Get on Traci's Masterclass Waitlist

Dawn's Email Marketing Checklist

Apply to Work With Divine Social

Episode 9 - Scaling Up May 27, 2019

Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up.

We talked about:

Auto Webinars Retargeting and Follow Up Slowly Increase Your Ad Spend Scale Horizontally Hiring Out Write Out Your Processes Where to Find Us

Take a screenshot of you listening to this episode and tag us on social media! Let us know how you're loving this season.

Dawn's Email Marketing Checklist

Episode 8 - Getting Personal May 20, 2019

Getting personal in your business is crucial. It starts with authenticity but goes beyond how you connect with your audience.

We talked about:

Human-to-Human Marketing.

Speaking Personally versus Corporately.

Getting Personal in Ads.

Asking For Replies in Email Marketing.

Automation Does Not Mean Impersonal.

Personal Touch for High Ticket Offers. Where to Find Us:

Follow Dawn’s New 6-Figure Sales Funnels Podcast

Episode 7 - Authenticity in Marketing May 13, 2019

How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing.

We talked about:

Not Everybody is Going to Love You

Authenticity is Believable

Do it for the benefit of people, not just to benefit you

You are working against a BS Meeter & Short Attention Span

Authenticity in Ad Copy

Authenticity in Email Marketing

The Importance of Social Media

Using Bots in Authenticity

Where to Find Us:

Dawn's Email Marketing Checklist

Episode 6 - List Building & Email Marketing May 06, 2019

These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list.

We talked about:

Vanity Metrics Do Not Equal Profitability 60/40 Split Deliver Your Promises Ask People to Respond What To Do When Your List Is Not Engaged Automation vs Weekly Updates Add a P.S. and Use Cliff Hangers Lower the Friction Know Your Numbers Where to Find Us:

Download Dawn's Email Marketing Checklist

Episode 5 - Navigating the Customer Journey Apr 29, 2019

Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it.

We talked about:

Conversion Rates Tightening The Process Providing Relative Content Having a Minimum 45-Day Follow-Up The 5 Levels of Awareness Getting a CRM with Lead Scoring Getting a Fresh Set of Eyes Where to Find Us:

Episode 4 - Creating a Killer Offer Apr 22, 2019

This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work.

Your offer is everything!

We talked about:

Identify what is in your killer offer Give Massive Social Proof Create an Extreme Value Have Big Bonuses Have Urgency Have a Done-For-You Component Risk Reversal and Guarantees

Don't be afraid to have someone look at your offer. You can't read the label from inside the bottle.

Have an FAQ. Use these in ads to target people that have seen your offer but didn't take it.

Where to Find Us:

Episode 3 - Going Deep on Your Perfect Potential Client Apr 15, 2019

This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client.

You have to dig deep.

How knowing your perfect potential client helps in advertising.

How knowing your perfect potential client helps in your funnel.

Getting this right will make sure you attract the right people and repel the wrong people.

Where to Find Us:

Episode 2 - Creating a content strategy that converts! Apr 08, 2019

Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content.

Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space.

We talked about:

The Importance of Being Congruent How to Create a Congruent Content Strategy Content Strategy Should Be As Many Pieces of Content As Necessary

Join us next week as we talk about finding your perfect client avatar. You want to listen in even if you know your avatar, but we dig so deep that you will learn something new.

Where to Find Us: Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn’s New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram

Episode 1 - It's not an April Fools Joke...We're Back! Apr 01, 2019

Welcome back to our Reunion Show!

We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion.

What's Been Happening:

For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches.

What to Expect This Season:

We sat down and brainstormed what do we each do that intersects and how can we bring these 3 years of expertise to you over the next few weeks?

We have two totally different perspectives. We will be doing 1 show a week for the next 10 weeks.

Upcoming Episode Topics:

Content Strategy
Perfect Potential Clients
Killer Offer
Navigating the Customer Journey
List Building & Email Marketing
Authentic Marketing to the Masses
Getting Personal
Scaling Up
Wrapping it All Up

If you're a new listener, welcome. If you're a longtime listener, we're sending so much big love to you!

Where to Find Us