Liberty Spenders™

Episode 59 - Resilience, Reinvention, and Real Estate with Matt Theriault Jun 24, 2025

What do a failed record label, the Marines, and a grocery store job have in common?
For Matt Theriault, they were all steps on the path to building real wealth through real estate—and he’s here to show you how to do the same. Matt Theriault's story is as unlikely as it is inspiring. After a music industry crash left him broke and directionless, he reinvented himself as a real estate investor—and now runs a thriving portfolio and education platform.
If you're an entrepreneur, creator, or business owner looking to protect and grow your wealth in uncertain times, this episode equips you with the tools to start building smarter, scaling faster, and safeguarding what matters.
Key Takeaways:

Identify your real estate audience wisely. Know your investor “people” and connect where your capabilities meet opportunity.
Stand out with authority and clarity. Your real estate brand must highlight your path, resilience, and what makes you the trusted problem-solver in finance and property.
Lead with purpose, not just profit. Matt shows that long-term investing isn’t just about money—it's about mindset and mission.
Let case studies and systems do the talking. Provide and showcase real hard data and stories that prove your strategy works.
Build and scale real estate like a product. Matt’s 3‑step framework—find the deal, secure the contract, plan your exit—mirrors a product launch strategy.

Relevant Links and Resources:

📘 Matt’s Book: Escape: Crushing Conventional Wisdom with Real Estate Investing
📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free
🤝 Join the Liberty Partnership Community: https://libertyspenders.com/calendar/

🔗 Connect with Liberty Spenders™:

Facebook: https://www.facebook.com/libertyspenders
Instagram: https://www.instagram.com/libertyspenders
LinkedIn: https://www.linkedin.com/company/libertyspenders
Rumble: https://rumble.com/c/c-6192506
YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

Facebook: https://www.facebook.com/luidhardts
Instagram: https://www.instagram.com/luidhardts
LinkedIn: https://www.linkedin.com/company/luidhardts
Truth Social: https://truthsocial.com/@luidhardts
X: https://x.com/luidhardts

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 58 - Faith Meets Entrepreneurship: Lessons from the Founder of Kerusso Jun 17, 2025

One mother met Jesus in a store because of a T-shirt. Multiply that story by millions, and you’ve captured the profound impact of Kerusso.

In this episode, Vic Kennett—founder and CEO of Kerusso—joins Kurt and Kristen to reveal how he built a pioneering Christian apparel brand from the ground up. Vic shares the inspiring story of how a small garage startup grew into a global brand that’s sold over 50 million T-shirts worldwide. Through compelling stories of unwavering faith, entrepreneurial grit, and gospel-centered vision, this discussion delivers soul-stirring insights for anyone driven to align their business with a higher, transformative purpose.

Key Takeaways:

Embrace Your Divine Calling: Discover how profound clarity and conviction in your calling can lead to extraordinary outcomes—Vic’s remarkable journey began with a moment of divine inspiration and a courageous leap of faith.
Lead with Authentic Humility: Learn how Vic’s early sales strategy, rooted in honesty and humility, proved that genuine authenticity builds unwavering trust and cultivates long-term, impactful relationships.
Apparel as Evangelism: Products with Purpose: Uncover Kerusso’s revolutionary mission, demonstrating that everyday products can spark eternal conversations—faith-based apparel stands as a powerful tool for profound spiritual impact.
Unwavering Focus on Your Niche: Vic attributes Kerusso’s enduring success to an unwavering focus on its core mission, serving a specific, loyal audience with a consistent, compelling message.
Build to Give: Generosity as a Business Model: Explore Kerusso’s impactful model of operating debt-free and prioritizing radical generosity, showcasing how businesses can not only thrive financially but also give back meaningfully, creating a lasting legacy.
Adapt Without Compromise: Evolve with Integrity: Vic stresses the critical importance of evolving strategically with market trends while remaining immutably anchored to your core mission and foundational values.

Relevant Links and Resources:

👕 Kerusso Official Website: https://www.kerusso.com/
📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free
🤝 Join the Liberty Partnership Community: Connect at https://libertyspenders.com/

🔗 Connect with Liberty Spenders™:

Facebook: https://www.facebook.com/libertyspenders
Instagram: https://www.instagram.com/libertyspenders
LinkedIn: https://www.linkedin.com/company/libertyspenders
Rumble: https://rumble.com/c/c-6192506
YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

Facebook: https://www.facebook.com/luidhardts
Instagram: https://www.instagram.com/luidhardts
LinkedIn: https://www.linkedin.com/company/luidhardts
Truth Social: https://truthsocial.com/@luidhardts
X: https://x.com/luidhardts

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 57 - JCron Unfiltered: Real Talk on Wealth, Purpose & Scale Jun 10, 2025

What if the biggest thing holding your business back isn’t your product—but your thinking?

In this must-listen episode, Kurt and Kristen Luidhardt sit down with Jonathan Cronstedt, former President of Kajabi and author of The Billion Dollar Bullseye, to unpack what it really takes to build, scale, and own your space.

From turning a backyard sprinkler toy into a $2B SaaS platform… to redefining business strategy with a dartboard, JCron shares unfiltered insights on purpose, positioning, people—and the brutal myths holding entrepreneurs back.

Whether you're stuck at 6 figures or ready to scale from $5M to $50M, this episode will reset how you think about growth.

Key Takeaways from the episode:

Seize fleeting opportunities - JCron explains why your success depends on recognizing—and acting on—the few inflection points that actually matter.

Align purpose, profit, product, and promotion - Learn how the Billion Dollar Bullseye Framework can 10x your company—if executed in the right order.

Prioritize systems over superstars - Top talent is not a strategy. Hiring rockstars without structure is a recipe for chaos, not growth.

Turn recognition into revenue - See how a simple t-shirt campaign helped Kajabi build a tribe—and a third of its new customer base.

Clarify your internal and external purpose - Discover why you need both a personal driver and a mission that attracts others to your business.

Leverage AI and own your category - JCron makes the case for why AI isn’t optional—and how category design is the only path to long-term relevance.

Relevant Links and Resources:

📘 Billion Dollar Bullseye (Book by Jonathan Cronstedt) - Available on Amazon
🌐 Official Website – JCron - www.jcron.com
📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free
🤝 Join the Liberty Partnership Community: Connect at https://libertyspenders.com/

🔗 Connect with Liberty Spenders™:

Facebook: https://www.facebook.com/libertyspenders
Instagram: https://www.instagram.com/libertyspenders
LinkedIn: https://www.linkedin.com/company/libertyspenders
Rumble: https://rumble.com/c/c-6192506
YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

Facebook: https://www.facebook.com/luidhardts
Instagram: https://www.instagram.com/luidhardts
LinkedIn: https://www.linkedin.com/company/luidhardts
Truth Social: https://truthsocial.com/@luidhardts
X: https://x.com/luidhardts

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 56 - Campaign Blueprints, Business Breakthroughs: Wisdom from the Political Frontlines with Mark Harris Jun 03, 2025

Is the sharpest business acumen forged in the high-stakes arena of political campaigning?

This week, Liberty Spenders’ Kristen and Kurt Luidhardt welcome Mark Harris, a veteran political strategist and founding partner at Cold Spark, one of the nation's leading political firms. Get ready to explore the potent, often surprising, parallels between political victories and entrepreneurial success.

Join Kristen, Kurt, and Mark as they dissect the dynamics of data-driven decision-making, the evolution of impactful outreach, and the realities of building a powerhouse agency beyond the Beltway. They’ll also tackle how the ever-shifting media landscape compels both campaigns and businesses to innovate their engagement strategies constantly.

If you're an entrepreneur, business leader, or a professional curious about the potent mechanics that drive both political movements and purpose-driven enterprises, this episode delivers a wealth of actionable insights. From navigating ethical crossroads and cultivating resilient client relationships to mastering the art of rapid data analysis, this conversation translates hard-won political lessons into powerful, practical strategies for your business growth.

Key Takeaways from the Trenches:

Setbacks as Springboards: Discover how an early campaign defeat equipped Mark with the resilience that became a cornerstone of his strategic success in both politics and business.
Data Over Doubt: Unpack the McCormick campaign's triumph, a testament to how disciplined research and acute voter intelligence can engineer decisive, game-changing outcomes.
The Currency of Trust: Learn why enduring business success is cultivated through unwavering ethical choices and investing in relationships before they’re needed.
Mentorship in the Modern Age: Explore the irreplaceable value of in-person learning and hands-on leadership development, even as remote work reshapes the professional landscape.
Test, Then Invest: Whether launching a campaign or a new product, see how rigorous message testing can safeguard your resources—time, money, and opportunity.

Relevant Links and Resources:

💻 Mark Harris & Cold Spark: Explore their work at coldspark.com
📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free
🤝 Join the Liberty Partnership Community: Connect at https://libertyspenders.com/

🔗 Connect with Liberty Spenders™:

Facebook: https://www.facebook.com/libertyspenders
Instagram: https://www.instagram.com/libertyspenders
LinkedIn: https://www.linkedin.com/company/libertyspenders
Rumble: https://rumble.com/c/c-6192506
YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

Facebook: https://www.facebook.com/luidhardts
Instagram: https://www.instagram.com/luidhardts
LinkedIn: https://www.linkedin.com/company/luidhardts
Truth Social: https://truthsocial.com/@luidhardts
X: https://x.com/luidhardts

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 55 - How Healing Your Story Can Elevate Your Mission (and Your Business) with Brian and Nicole Slade May 27, 2025

Episode Summary:

What if your deepest trauma could become your greatest breakthrough? In this powerful episode, host Kurt Luidhardt is joined by Brian and Nicole Slade to explore how experiences of trauma—particularly among veterans—can be transformed into tools for growth, healing, and legacy-building. From the Journey to Nobody to AIM Elevated events, the Slades share how authentic connection, self-love, and intentional community can reshape lives and empower leaders to leave a lasting impact.

Key Takeaways:

Transform trauma into strength using tools from Trauma to Triumph and Journey to Nobody that support emotional recovery and growth.
Build authentic, purpose-driven relationships by focusing on connection over transactions—especially in high-net-worth circles.
Prioritize self-love and mindfulness practices like meditation to deepen self-awareness and fuel personal evolution.
Curate intentional spaces with aligned individuals to amplify collaboration, elevate missions, and create meaningful impact.
Commit to connection and accountability as the foundation for both healing and high-level leadership.
Create legacy by uniting heart-driven people to raise the collective vibration and build something bigger than themselves.

Relevant Links and Resources:
💻 Visit https://aimelevated.com/ to discover AIM Elevated experiences and trainings.

📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free

🤝 Join the Liberty Partnership Community - http://%20https//libertyspenders.com

🔗 Connect with Liberty Spenders™:

• https://www.facebook.com/libertyspenders

• https://www.instagram.com/libertyspenders

• https://www.linkedin.com/company/libertyspenders

• https://rumble.com/c/c-6192506

• https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA

• https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

• https://www.facebook.com/luidhardts

• https://www.instagram.com/luidhardts

• https://www.linkedin.com/company/luidhardts

• https://truthsocial.com/@luidhardts

• https://x.com/luidhardts

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 54 - Built to Pray: How a Non-Tech Founder Created a Global Prayer App May 20, 2025

Description

Against the odds of a stage-four cancer diagnosis, Julee Dilley discovered a powerful calling that led her to create the PRAYR app. Hear the deeply personal and spiritual journey of how she raised over $800K in mission-aligned funding to build this faith-based tech company—all without a tech background.

In this powerful episode, we sit down with Julee Dilley, founder of the PRAYR app, a community-driven tool designed to help believers show up for each other through meaningful prayer and real-time connection.

Whether you're a startup founder, ministry leader, or values-driven marketer, this episode delivers real takeaways on how to blend purpose, perseverance, and strategy to build something that truly matters.

Key Takeaways

A life-threatening cancer diagnosis became the catalyst for a global vision to strengthen prayer communities and create deeper spiritual connection.
Launching a tech startup without a tech background? Julee shares how she found and built the right team—and why “trust, but verify” became a guiding principle.
Choosing a for-profit model with a faith mission, Julee is raising capital from values-aligned investors who believe in the impact of conviction-driven tech.
Ministries like Alpha and BSF are onboarding PRAYR, proving there’s massive demand for tools designed specifically for believers.
Faith isn’t just spiritual—it’s operational. Julee shows how daily surrender, stillness, and worship fuel her leadership and decision-making.
Purpose fuels perseverance. When obstacles mount, returning to the "why" keeps you grounded—and moving forward.
Tools shape behavior. When prayer becomes visible, shareable, and simple to engage with, communities grow stronger—and more consistent.

Ready to build a mission with momentum? Listen to the full episode!

Relevant Links and Resources

📱 Download the PRAYR app now (free on iOS + Android)
💻 Visit www.prayr.co to learn more or connect with Julee

📘 Liberty Spenders Book: Get Your Free Copy

🤝 Join the Liberty Partnership Community

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 53 - Reclaim Your Health: Holistic Longevity with Cade Archibald May 13, 2025

Episode Summary:
Feeling burnt out from building your business? It's time to prioritize your health without sacrificing your mission. In this episode, Kurt and Kristin sit down with Cade Archibald, co-founder of EastWest Health, to explore how holistic medicine can restore your energy, clarity, and longevity.

What You’ll Learn:

Discover how to elevate your energy, sharpen focus, and improve overall well-being by combining Eastern and Western medicine in a holistic approach.
Learn to create a personalized health plan using comprehensive diagnostics, including longevity labs.
Explore how to boost healing, slow aging, and enhance longevity with cutting-edge therapies like peptides and stem cells.
Understand how to navigate the healthcare system wisely and become an informed, empowered patient.
Find out how to extend your healthy years by focusing on vibrant aging and minimizing age-related decline.

Whether you're a thriving entrepreneur or someone looking to elevate your health, this episode offers invaluable insights into achieving peak performance and longevity.

Relevant Links and Resources

💻 East West Health Website

📘 Liberty Spenders Book: Get Your Free Copy

🤝 Join the Liberty Partnership Community

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 52 - Standing Your Ground: What Conservative Brands Need to Know Now May 06, 2025

In today's complex political environment, businesses face unprecedented challenges. On this episode of the Liberty Spenders™ podcast, discover actionable strategies to protect your brand and capitalize on opportunities. Join us as we explore how to navigate these turbulent times with expert insights from Paul Valone.

Kurt and Kristen Luidhardt speak with Paul Valone, President of Grassroots North Carolina and a veteran of over 30 years in conservative political activism. Paul brings a wealth of real-world experience and hard-won wisdom to the conversation, drawing from his time "in the trenches." He also shares key strategies from his book, Rules for Anti-Radicals: A Practical Handbook for Defeating Leftism, offering a tactical playbook for today's cultural and political landscape.

In this dynamic conversation, Paul provides business leaders with practical advice on anticipating and mitigating political pressure. From developing contingency plans to communicating effectively with customers and staying informed about relevant policy changes, Kurt, Kristen, and Paul offer essential guidance for businesses operating at the intersection of commerce and conviction.

Key Takeaways

1. Plan Proactively: Don’t wait for a crisis—map out how your business will respond to political or activist pressure before it escalates. (14:33)

2. Understand Activist Tactics: Learn how activist pressure campaigns operate—economically, politically, and legally—to anticipate their moves and develop effective counter-strategies. (19:20)

3. Track Policy Changes: Stay informed about legislative developments that could impact your business. (21:01)

4. Communicate Company Mission: Communicate your company's values and positions directly and transparently to your audience to preempt misinformation. (18:42)

5. Uphold Core Values: Use challenging moments to reinforce your core values, strengthen customer loyalty, and demonstrate your company's principles. (40:35)

Relevant Links and Resources

📖 Paul Valone's Book: "Rules for Anti-Radicals" on Amazon

💻 Grassroots North Carolina Website

📘 Liberty Spenders Book: Get Your Free Copy

🤝 Join the Liberty Partnership Community

🔗 Connect with Liberty Spenders™:

Facebook

Instagram

LinkedIn

X

🔗 Connect with Kurt and Kristen Luidhardt:

Facebook

Instagram

LinkedIn

Truth

X

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 51 - Million-Dollar Mission: How Brave Books Wins Big Apr 29, 2025

In this power-packed episode, we dive into the incredible journey of Trent Talbot, founder and CEO of Brave Books, who went from performing eye surgeries to shaping young minds with faith-based storytelling. Discover how he built a fast-growing publishing empire, sold over a million books, and is now expanding into TV entertainment—all while giving parents a trusted alternative to today’s mainstream media.
You’ll hear how values-driven companies attract die-hard customers by leveraging faith-based branding, while mastering PR to gain free media exposure, and scaling with purpose instead of conformity. Learn the secrets of the subscription model, creating recurring revenue and brand loyalty, and competing with billion-dollar media giants.
Key Takeaways for Business Leaders & Entrepreneurs:

The Role of PR & Influencers: Trent shares how Brave Books gained early traction through media appearances and partnerships with well-known influencers.
Subscription-Based Growth: Why recurring revenue models provide stability and deeper audience engagement.
The Changing Social Media Landscape: How algorithm shifts have impacted influencer marketing and what businesses should do instead.
Creating a Movement, Not Just a Brand: How aligning your business with a mission can create customer loyalty.

If you’re an entrepreneur looking for inspiration, you won’t want to miss this episode.

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Relevant Links and Resources

📺 Watch Brave Books TV - Visit watchbrave.com for free episodes and subscribe to BRAVE Plus to access all of Season 1!

💻 Children's Books You Can Trust – Brave Books

📘 Liberty Spenders Book: Get Your Free Copy

🤝 Join the Liberty Partnership Community

🔗 Connect with Brave Books:

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 50 - Faith at 200 MPH: Sting Ray Robb on Resilience, Racing, and Purpose Apr 22, 2025

In this deeply moving episode of Liberty Spenders™, Kurt and Kristen Luidhardt engage in a powerful conversation with IndyCar driver Sting Ray Robb. Sting Ray shares his extraordinary journey, revealing the profound role of faith, resilience, and purpose in navigating the high-stakes world of professional racing and beyond.

From recounting a terrifying 109G crash and his miraculous return to the driver's seat the very next day, to discussing his unwavering faith that sustains him through life's peaks and valleys, Sting Ray offers a raw and inspiring perspective on overcoming adversity and living with purpose.

Key Takeaways from the episode:

The 109G Crash and Immediate Return: Sting Ray vividly describes the harrowing experience of a 109G crash and the incredible courage it took to get back behind the wheel the following day. This moment highlights his remarkable resilience and determination.
Faith in the Highs and Lows: Sting Ray reveals his deeply personal prayer for God's grace, both in moments of triumph and in times of struggle. He emphasizes how his faith provides a constant anchor in the unpredictable world of racing.
Finding Peace Under Pressure: He shares how his faith allowed him to find peace amidst the chaos of the crash and the subsequent pressure to perform, illustrating the power of inner strength.
Using His Platform for Good: Sting Ray discusses his commitment to leveraging his visibility to champion causes like Freedom Service Dogs, demonstrating his belief in using influence for a greater purpose.
Identity Beyond Performance: He explains how anchoring his identity in faith, rather than solely in racing results, allows him to navigate uncertainty and maintain confidence.
The Business of Racing: Teamwork and Resilience: Sting Ray draws parallels between racing teams and business organizations, emphasizing the critical roles of communication, preparation, and the ability to rebound from setbacks.
Beyond the Track: Personal Connections and Passions: He opens up about the personal relationships and passions that ground him, including his unique love story, close family, and love for the outdoors.
Challenging the 10,000-Hour Myth: Sting Ray offers a more nuanced perspective on professional success, emphasizing the importance of well-rounded development beyond mere seat time, including engineering, communication, and marketing skills.

This episode is a must-listen for anyone seeking inspiration, whether in business, entrepreneurship, or simply navigating life's challenges.

🔗 Connect with Stingray Robb and follow his racing journey at www.stingrayrobb.com

ℹ️ Learn more about the impactful work of Freedom Service Dogs https://freedomservicedogs.org/

📘 Download your free Liberty Spenders™ book at LibertySpenders.com/free

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spenders™ audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 49 - Exponential Growth: Values-Driven Marketing That Transforms Apr 21, 2025

Are you ready to move beyond generic marketing and build a brand that truly reflects your values?

In this episode of Liberty Spenders™, Kurt and Kristen Luidhardt, alongside guest Scott Martin—founder of Groundswell Origins and author of "Groundswell"—reveal the blueprint for authentic, exponential growth. Discover how to create a movement, not just a message, by connecting with your audience through Conviction-Driven Marketing™, rooted in trust, values, and purpose.

💡 Key Takeaways for Values-Driven Entrepreneurs and Business Owners:

Build on Your "Why": Define your core purpose and desired impact using the Conviction Story Framework™.
Lead with Giving: Cultivate trust and attract ideal customers by providing genuine value upfront.
Transform Customers into Advocates: Create memorable experiences that inspire word-of-mouth marketing.
Foster Lasting Loyalty: Invest in nurturing existing customer relationships for sustainable growth.
Embrace Authentic Leadership: Recognize the power of your personal brand in building connections.
Scale the Unscalable: Leverage high-touch moments to forge deep emotional connections.

This episode is essential for business owners seeking to align their marketing with their mission, build unwavering trust, and cultivate a passionate customer base.

🎧 Tune in now!

📘 Download your free Liberty Spenders™ book at LibertySpenders.com/free

🎁 Grab a free chapter of Groundswell at groundswellfreechapter.com

🎥 Watch Scott's TedX at https://youtu.be/J00ameBW3L0?si=2KGO793Ppb9dgvJe

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spenders™ audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 48 - Level Up Your Leadership with Empathy: New Liberty Spenders™ Episode! Apr 08, 2025

Hi Liberty Spenders Community,

The latest episode of Liberty Spenders™ Podcast is now live and it's a bit different from our usual strategy discussions, but incredibly important!

This week, Kurt and Kristen Luidhardt interview Dr. Pamela Pyle, a board-certified internal medicine physician, bestselling author of Anticipating Heaven, and chair of Africa New Life Ministries. At first, you might wonder what a doctor has to teach us about business. But get this: Dr. Pyle's insights into handling life's toughest moments–illness, loss, and even death–are directly relevant to building a stronger, more resilient business.

At the heart of the episode is the reminder that Conviction-Driven Marketing™ isn’t just about making sales. It’s about forming genuine, lasting relationships, and that truly means understanding and supporting the people who make any business possible: employees and customers.

Highlights from this episode include:

How caring for your employees beyond the workplace builds loyalty and reduces turnover – something that directly impacts the bottom line!
The importance of empathetic communication – it's a crucial business skill, and knowing what to say (and what not to say) during personal hardships strengthens your brand's authenticity and builds trust.
How integrating your values – things like faith, family, and preparedness – into your business culture creates a stronger connection with your value-driven customers.

This episode is a must-listen for anyone looking to lead with conviction and compassion while building a business that can weather every season.

🎧 Listen now and discover how integrating these values can transform both your business and the lives you touch.

Resources:

Dr. Pamela Pyle’s bestselling book, Anticipating Heaven:Purchase Here

Website: www.drpamela.com

Download your FREE copy of the Liberty Spenders™ book at libertyspenders.com

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spenders™ audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 47 - Mastering Your Money for Exponential Business Growth Apr 03, 2025

Is Traditional Financial Advice Holding Your Business Back?

You've been told to diversify, save, and invest in the stock market—but what if that’s the wrong move for business owners? In this episode of Liberty Spenders™, M.C. Laubscher, founder of Producers Wealth and Cash Flow Ninja, reveals why reinvesting in your own business and maintaining control of your capital are critical for exponential growth.

M.C. offers a contrarian yet compelling approach to financial strategy, specifically tailored for business owners aiming for significant growth. He advocates for reinvesting in your own business and maintaining control over your capital as key strategies for exponential scaling.

M.C.’s approach connects seamlessly with the Conviction Story Framework and the 5 Ps of Marketing, demonstrating how businesses can scale within the Liberty Spenders™ market.

People: Understanding the values-driven mindset of the Liberty Spenders™ market (76.5 million Americans) is paramount. M.C. emphasizes aligning financial strategies with these principles to attract and retain the right audience.
Positioning: Businesses can differentiate themselves by adopting M.C.’s contrarian financial strategies, reinforcing their commitment to principles that resonate deeply with Liberty Spenders™.
Passion: Authentic storytelling and a clear "why" build powerful connections. M.C.’s passion for financial empowerment strengthens his brand's impact.
Proof: M.C.’s proven success with Producers Wealth and Cash Flow Ninja demonstrates the effectiveness of his strategies, highlighting the importance of credibility and trust.
Product Rollout: Financial stability and strategic reinvestment enable businesses to scale effectively, ensuring long-term success within the Liberty Spenders™ market.

If you’re a business owner looking for a holistic approach to building a thriving and scalable business this episode is a must-listen. 💡

Resources Mentioned:

Liberty Spenders™ Book (Free): libertyspenders.com/free
Get Wealthy for Sure Book: getwealthyforsure.com
Producers Wealth: producerswealth.com
Cash Flow Ninja Podcast: [Search on your preferred podcast platform]

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spenders™ audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 46 - Smart Exits: Building Wealth & Freedom with Jonathan Brown Mar 25, 2025

Are you a business owner ready to design your ideal exit and achieve lasting financial freedom? On this episode of the Liberty Spenders™ podcast, Kurt and Kristen Luidhardt welcome Jonathan Brown from White Buffalo Advisors, a seasoned expert who will guide you through understanding business valuation and planning effective exit strategies, all while staying true to your values.

Jonathan shares a formative experience from his early career in the mortgage industry that shaped his understanding of sustainable business models. He emphasizes the importance of identifying the "wealth gap" and "profit gap" to help business owners strategically grow or prepare for an exit. Jonathan offers a holistic approach that balances scaling, acquisitions, and personal well-being, ensuring business success and long-term fulfillment.

Key Takeaways:

Master the Buyer's Perspective: Investors focus on opportunity and predictability, not the owner's journey, emphasizing the need to align business positioning with buyer expectations.
Prioritize Value and Predictability: A strong business foundation and clear financial proof increase buyer confidence, reinforcing the importance of demonstrating stability and future potential.
Analyze Wealth & Profit Gaps: Business owners should assess their financial goals and compare profitability to industry leaders to drive strategic growth and long-term value.
Embrace a Holistic Approach: Success isn't just about numbers—founders must balance profitability, growth, and personal well-being to build a thriving business.

Ready to take control of your financial future? Download your FREE copy of the Liberty Spenders book today at LibertySpenders.com/free and start building your path to lasting wealth and freedom.

📺 Watch the episode on YouTube

🔗 Connect with Jonathan Brown

📩 Email: JB@whitebuffaloadvisors.com

📱 Socials: @RealJBBrown on X, Instagram, and Facebook

🌍 Website: WhiteBuffaloAdvisors.com

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 45 - Serve, Don't Sell: The Referral Revolution with Brandon Barnum Mar 18, 2025

What if the secret to explosive business growth wasn’t in cold calls, high-pressure sales, or dumping cash into ads—but in the power of referrals and strategic partnerships? 🤯

This week, Kurt & Kristen sit down with Brandon Barnum, a serial entrepreneur, marketing powerhouse, and referral marketing legend who skyrocketed his income from $20K to $200K in just 18 months—all through the power of referrals!

Brandon shares how faith-based and conservative businesses can dominate their industries by tapping into high-trust networks, leveraging partnerships, and embracing a serve-first mindset.

In this episode, he he breaks down:

✅ How to Make Referrals Your #1 Growth Engine (and stop wasting time on cold leads)

✅ The 5 P’s of Marketing—Why faith-driven brands must master them

✅ “Pitch-Slapping” vs. “Serve First” Selling—Why traditional sales tactics are dead

✅ The Art of the Ask—How to confidently ask for referrals without feeling pushy

✅ The Christian Business Alliance—Why faith-driven entrepreneurs must stick together

✅ HOA.com—A game-changer for realtors, homeowners, and local business pros

🚀 Want to grow your business faster? Want to build a network that drives sales naturally? THIS is the episode you cannot afford to miss!

Watch the episode on YouTube

Resources

Grab Brandon’s Book → ravingreferrals.com

Grow Your Home Services Business → hoa.com

Join the Christian Business Alliance → thecba.org

🎁 FREE Liberty Spenders Book → LibertySpenders.com/free

🔗 Connect with Liberty Spenders:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 44 - Winning the Liberty Spenders™ Market: Business Growth & Brand Trust with Cardio Miracle Mar 11, 2025

In this episode of Liberty Spenders Podcast, Kurt and Kristen sit down with Josh Hewlett, Director of Communications at Cardio Miracle, to discuss how businesses can build brand trust, leverage strategic partnerships, and use influencer marketing to grow. Josh shares how Cardio Miracle has successfully positioned itself in the health and wellness space while expanding into global markets.

This conversation highlights the importance of storytelling in business, showing how real customer experiences can reinforce brand credibility and strengthen consumer loyalty. Josh also shares his personal journey and how it shaped his approach to marketing and brand messaging.

Whether you’re an entrepreneur looking to reach values-driven consumers or a business owner seeking to scale through strategic partnerships, this episode is packed with insights on how to stand out and build a loyal customer base.

Key Takeaways for Business Owners

1️⃣ Position Your Brand for Long-Term Loyalty – Liberty Spenders gravitate toward brands that align with their values, making authenticity a key factor in customer retention.

2️⃣ Storytelling Builds Trust and Engagement – Real experiences and testimonials help businesses connect with customers on a deeper level, far beyond traditional marketing tactics.

3️⃣ Influencer Partnerships Drive Brand Awareness – Aligning with well-known voices like Tucker Carlson and Moms for America has helped Cardio Miracle expand its reach and credibility.

4️⃣ Social Proof is a Powerful Sales Tool – With more than 50,000 customers and a low return rate, Cardio Miracle proves that real testimonials and word-of-mouth marketing are invaluable.

5️⃣ Building a Movement Creates Brand Longevity – Companies that foster a sense of community around shared values create deeper engagement and long-term success.

This episode is more than just a conversation about health—it’s a roadmap for businesses looking to grow through authentic engagement, smart partnerships, and value-driven branding.

📺Watch the full episode on YouTube

💡 If you found this episode valuable, help us grow:

✅ 𝗟𝗲𝗮𝘃𝗲 𝗮 𝗿𝗲𝘃𝗶𝗲𝘄 on your favorite podcast platform

✅ 𝗦𝗵𝗮𝗿𝗲 𝗶𝘁 with your peers and fellow entrepreneurs

✅ 𝗚𝗶𝘃𝗲 𝘂𝘀 𝗮 𝟱-𝘀𝘁𝗮𝗿 𝗿𝗮𝘁𝗶𝗻𝗴 to support the show!

🚀 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀

Try Cardio Miracle: LibertySpenders.com/CardioMiracle
Get the Liberty Spenders™ Book: LibertySpenders.com/Free
Connect with Josh Hewlett: Josh@CardioMiracle.com
Follow Cardio Miracle’s Podcast, The Pulse Beat, on Rumble

🔗 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗨𝗦

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Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 43 - Mastering Trust: How to Close High-Ticket Prospects Mar 04, 2025

𝙎𝙩𝙧𝙪𝙜𝙜𝙡𝙞𝙣𝙜 𝙩𝙤 𝙘𝙡𝙤𝙨𝙚 𝙙𝙚𝙖𝙡𝙨? 𝙏𝙞𝙧𝙚𝙙 𝙤𝙛 𝙬𝙚𝙖𝙠 𝙥𝙞𝙥𝙚𝙡𝙞𝙣𝙚𝙨 𝙖𝙣𝙙 𝙬𝙖𝙨𝙩𝙚𝙙 𝙩𝙞𝙢𝙚?

In this episode, Kurt and Kristen sit down with high-performance strategist and executive coach Neal Conlon, who has managed over $400M in sales pipelines, raised $100M+ in equity, and worked with Fortune 1000 companies.

Neal breaks down the biggest myths in sales, trust, and business growth—and how to fix them fast. If you're tired of chasing bad leads, struggling with sales conversions, or wondering why your network isn’t delivering, this episode is a must-listen.

🚀 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻 𝗶𝗻 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:

✅ 𝗧𝗿𝘂𝘀𝘁 = 𝗙𝗮𝘀𝘁𝗲𝗿 𝗦𝗮𝗹𝗲𝘀 – Business moves at the speed of trust

✅ 𝗙𝗶𝘅 𝗬𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 – Stop making the errors that kill deals

✅ 𝗦𝘁𝗼𝗽 𝗖𝗵𝗮𝘀𝗶𝗻𝗴 𝗕𝗮𝗱 𝗟𝗲𝗮𝗱𝘀 – Focus on high-value prospects that actually convert

✅ 𝗬𝗼𝘂𝗿 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗜𝘀 𝗙𝗮𝗶𝗹𝗶𝗻𝗴 𝗬𝗼𝘂 – Move beyond warm leads and start winning with real customers

✅ 𝗧𝗵𝗶𝗻𝗸 𝗕𝗶𝗴𝗴𝗲𝗿, 𝗦𝗰𝗮𝗹𝗲 𝗙𝗮𝘀𝘁𝗲𝗿 – Unlock a high-performance mindset to accelerate growth

🏆 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿𝘀 & 𝗦𝗮𝗹𝗲𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀:

⭐ 𝗦𝗮𝗹𝗲𝘀 𝗠𝘆𝘁𝗵𝘀 𝗘𝘅𝗽𝗼𝘀𝗲𝗱 – Stop losing millions by following bad advice

⭐ 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 – Precision beats guesswork every time

⭐ 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 – Scale your business by thinking bigger

⭐ 𝗦𝗲𝗹𝗹 𝘁𝗼 𝗦𝘁𝗿𝗮𝗻𝗴𝗲𝗿𝘀 – Friends and family won’t tell you the hard truth, but real customers will

⭐ 𝗦𝗰𝗮𝗹𝗲 & 𝗦𝗲𝗹𝗹 𝗙𝗮𝘀𝘁𝗲𝗿 – Drop outdated tactics and dominate your market

⚡ If you’re serious about winning in sales and business, this episode is a MUST-LISTEN.

🎧 𝗧𝘂𝗻𝗲 𝗶𝗻 𝗻𝗼𝘄 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝗱𝗲𝗮𝗹𝘀 𝗹𝗶𝗸𝗲 𝗮 𝗽𝗿𝗼!

🔥 Watch the full video version

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🚀 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀

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Liberty Spenders - Join the conversation and connect with a community dedicated to leveraging conservative values for business success.

🔗 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗡𝗲𝗮𝗹 𝗖𝗼𝗻𝗹𝗼𝗻:

🔗 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗟𝗶𝗯𝗲𝗿𝘁𝘆 𝗦𝗽𝗲𝗻𝗱𝗲𝗿𝘀:

🔗 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗞𝘂𝗿𝘁 & 𝗞𝗿𝗶𝘀𝘁𝗲𝗻 𝗟𝘂𝗶𝗱𝗵𝗮𝗿𝗱𝘁:

𝗟𝗶𝗯𝗲𝗿𝘁𝘆 𝗦𝗽𝗲𝗻𝗱𝗲𝗿𝘀 𝗣𝗼𝗱𝗰𝗮𝘀𝘁

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 42 - The Champion’s Mindset: Winning in Business & Life Feb 25, 2025

𝘿𝙤 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙨𝙘𝙖𝙡𝙚 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙖𝙣𝙙 𝙡𝙚𝙖𝙙 𝙬𝙞𝙩𝙝 𝙘𝙤𝙣𝙛𝙞𝙙𝙚𝙣𝙘𝙚?

In this episode, 𝗞𝘂𝗿𝘁 𝗮𝗻𝗱 𝗞𝗿𝗶𝘀𝘁𝗲𝗻 sit down with 𝗖𝗼𝗿𝘆 𝗟𝗲𝗲—entrepreneur, leadership coach, and author—to explore the 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘃𝗮𝗹𝘂𝗲𝘀-𝗱𝗿𝗶𝘃𝗲𝗻 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝘀𝗵𝗶𝗳𝘁 necessary 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘁𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

From selling multiple businesses to stepping into his true calling, Cory shares practical strategies for:

✅ Developing a 𝗹𝗲𝗮𝗱𝗲𝗿’𝘀 𝗺𝗶𝗻𝗱𝘀𝗲𝘁

✅ Building 𝗵𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 𝘁𝗲𝗮𝗺𝘀

✅ Scaling a business 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆

Cory also reveals how faith-driven decision-making and values-based positioning attract the 𝗿𝗶𝗴𝗵𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀, 𝘁𝗲𝗮𝗺𝘀, 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, and how 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 builds trust, influence, and long-term success.

What You’ll Learn in This Episode:

💼 𝗙𝗿𝗼𝗺 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: How Cory transitioned from entrepreneur to leadership coach.

🧠 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 𝗦𝗵𝗶𝗳𝘁 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Why 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲𝘀 drive business growth.

🔥 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗦𝗺𝗮𝗿𝘁𝗲𝗿: The difference between 𝗼𝘄𝗻𝗶𝗻𝗴 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 vs. 𝗼𝘄𝗻𝗶𝗻𝗴 𝗮 𝗷𝗼𝗯.

✝️ 𝗙𝗮𝗶𝘁𝗵 & 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗿𝗼𝘄𝘁𝗵: Trusting 𝗚𝗼𝗱’𝘀 𝗽𝗹𝗮𝗻 for unexpected success.

💡 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗼𝗻𝗴 𝗧𝗲𝗮𝗺𝘀: Creating a 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 that drives results.

𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿𝘀:

⭐ 𝗩𝗮𝗹𝘂𝗲𝘀-𝗕𝗮𝘀𝗲𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 attracts the right clients and team.

⭐ 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗚𝗿𝗼𝘄𝘁𝗵—Strong leaders build strong businesses.

⭐ 𝗙𝗮𝗶𝘁𝗵-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀—Obedience opens unexpected doors.

⭐ 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 starts with the right mindset.

If you’re a 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿, 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, 𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿 looking to grow without sacrificing what matters most, this episode is packed with 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 to help you 𝗹𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗽𝗼𝘀𝗲, 𝘀𝗰𝗮𝗹𝗲 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆, 𝗮𝗻𝗱 𝘄𝗶𝗻 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

🎧 Tune in now to discover how to take your leadership and business to the next level!

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Liberty Spenders Social Media Handles

Kurt and Kristen Luidhardt’s Social Media Handles

Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 41 - Boost Your Marketing with Data-Driven Proof Feb 18, 2025

What happens when data-driven decision-making meets values-driven marketing?

In this episode, Kurt and Kristen sit down with AJ Rehberg, co-founder and president of G2 Analytics, to explore the art and science of message testing in today’s fast-paced, data-driven world. With over a decade of experience working with political campaigns, major brands, and innovative entrepreneurs, AJ shares how G2 Analytics uses cutting-edge tools to ensure messages resonate with the right audience before they hit the market.

From identifying and segmenting Liberty Spenders to optimizing ad performance and maximizing impact, this episode provides actionable insights for business owners looking to connect with values-driven consumers and make every marketing dollar count.

This episode dives into AJ’s expertise and strategies, including:

📊 Data-Driven Proof: Why testing your message before launch is non-negotiable for success.

🎯 Knowing Your Audience: Identifying and segmenting Liberty Spenders for highly targeted messaging.

💬 Resonating with Values: How patriotism, common sense, and authenticity drive audience engagement.

🔍 Maximizing Impact: Using audience insights to optimize ad spend and increase conversions.

🤝 Strategic Innovation: How technology bridges the gap between qualitative and quantitative research.

Whether you're an entrepreneur looking to expand into the Liberty Spender economy, a marketer aiming to refine your targeting strategies, or a business owner eager to optimize campaign performance, this episode offers a masterclass in combining data, strategy, and authenticity.

Key Takeaways:

⭐ Data-driven testing is essential for maximizing the impact of any message.

⭐ Understanding audience subsets unlocks opportunities for precise targeting and engagement.

⭐ Patriotism and common sense are powerful drivers in the Liberty Spender economy.

⭐ Combining qualitative and quantitative research improves message resonance.

⭐ Optimizing ad spend starts with actionable insights into audience behavior.

🎧Tune in now to discover how data-driven insights can transform your marketing strategies and help you connect with values-driven consumers!

🔥 Watch the video version

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Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 40 - Mastering Legacy: Old World Craft in a Modern Market Feb 11, 2025

What happens when legacy craftsmanship meets modern innovation?

In this episode, Kurt and Kristen sit down with Weldon Lister, a master engraver and founder of American Scroll. Weldon’s journey began at the age of 17, learning the art of engraving from his father. Today, he combines old-world artistry with modern innovation, creating hand-engraved masterpieces and transforming his intricate designs into wearable art. Along the way, Weldon partnered with Uncle Si of Duck Dynasty to share his faith-driven message and expand his reach. Business owners and entrepreneurs will discover actionable insights like how to forge strategic partnerships and blend tradition with innovation to grow their business.

This episode dives into Weldon’s incredible story:

🎨 Legacy Craftsmanship: Preserving a family tradition through a niche business

💡 Innovation Meets Tradition: Expanding old-world art into modern branding and apparel.

🤝 Strategic Partnerships: Collaborating with influencers to align values and amplify impact.

✝️ Faith and Resilience: Building a values-driven business while navigating challenges.

Whether you're an entrepreneur seeking inspiration, a fan of timeless craftsmanship, or curious about blending family legacy with modern business practices, this episode offers insights into innovation, faith, and resilience in entrepreneurship.

Key Takeaways:

⭐ Legacy craftsmanship can build authentic connections with customers.

⭐ Strategic partnerships amplify your message and strengthen your brand.

⭐ Faith and resilience are essential for navigating challenges in business.

Don’t miss this inspiring conversation about turning passion into purpose and leaving a lasting legacy!

🎧 Tune in now to hear the full conversation and discover how to make your business align with your values!

🔥 Watch the full video version of this episode!

💡 Did you find this episode informative? Help us out!

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🚀 Resources

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American Scroll, Inc.

🔗 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗨𝗦

Liberty Spenders Social Media Handles

Kurt and Kristen Luidhardt’s Social Media Handles

Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 39 - Clarity Wins: Positioning Your Content to Solve Problems Feb 04, 2025

How do you inspire faith while teaching science to the next generation?

In this episode, Kurt and Kristen sit down with Emmy-nominated producer and business strategist Kyle Justice, founder of Awesome Science Media. Kyle shares actionable insights on how to turn a passion into a mission-driven business, scale a brand with faith-based content, and create engaging media that resonates with your audience. Learn how he built a thriving company that provides Christian educators, homeschoolers, and families with science education tools that align with a biblical worldview. Discover the power of storytelling in business, the key to developing high-impact content, and how aligning faith and entrepreneurship can fuel long-term success.

This episode dives into Kyle’s remarkable journey:

🎥 𝗙𝗮𝗶𝘁𝗵 𝗠𝗲𝗲𝘁𝘀 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Using media to fill gaps in Christian education.

💡 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗟𝗲𝗴𝗮𝗰𝘆 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Inspiring families with impactful media.

🌎 𝗥𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗮 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Leveraging technology to share biblical truths.

✝️ 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: Trusting God to create a lasting impact.

Whether you’re a content creator, entrepreneur, or business leader, this episode delivers practical insights on using strategic storytelling to solve problems, build trust, drive audience engagement, and create high-impact content for sustainable growth.

𝗞𝗘𝗬 𝗧𝗔𝗞𝗘𝗔𝗪𝗔𝗬𝗦

⭐ 𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Design content that meets their needs and aligns with values.

⭐ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Connect emotionally through engaging, relatable narratives.

⭐ 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗳𝗼𝗿 𝗶𝗺𝗽𝗮𝗰𝘁: Use modern platforms to expand your reach and mission.

⭐ 𝗧𝗿𝘂𝘀𝘁 𝗶𝗻 𝗳𝗮𝗶𝘁𝗵: Overcome challenges by staying grounded in your purpose.

🎧 Tune in now to hear the full conversation and discover how storytelling can elevate your brand and fuel business success!

🔥 Watch the full video version of this episode!

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Leave a review
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🔗 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗨𝗦

Liberty Spenders Social Media Handles

Kurt and Kristen Luidhardt’s Social Media Handles

Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 38 - What If You Could Overcome Fear and Build a Legacy That’s Truly Transformative? Jan 28, 2025

What if you could overcome fear and build a legacy that’s truly transformative?

In this electrifying episode of Liberty Spenders, award-winning Christian film producer Jackelyn Iloff unveils the game-changing strategies behind using faith-driven decisions and bold storytelling to dominate the battle for America’s values. This inspiring conversation explores how to authentically connect with your audience, create captivating content, and seize untapped markets to grow your influence, forge unshakable loyalty, and crush the competition.

Jackelyn’s fearless journey—from breaking into Hollywood with faith-based films to leading grassroots coalitions—proves that aligning your brand with your values isn’t just courageous; it’s unstoppable. Her powerful insights on conquering fear, navigating life’s toughest transitions, and weaving a compelling story will equip you with the tools to drive cultural change, create a movement, and position your brand miles ahead of the competition.

If you’re ready to dominate your market, win over fiercely loyal Liberty Spenders, and take your brand to unprecedented heights, this episode will inspire you to action.

KEY TAKEAWAYS

⭐️ Forge Deeper Connections: Align strategy with values to inspire loyalty and create lasting impact.

⭐️ Master Bold Storytelling: Craft narratives that captivate, inspire, and move your audience to action.

⭐️ Embrace Fearless Growth: Break through self-doubt and embrace bold risks to achieve transformative success.

⭐️ Seize Untapped Markets: Target and connect with millions of fiercely loyal, values-driven Liberty Spenders.

⭐️ Adapt and Dominate: Stay mission-focused while thriving through challenges and change.

⭐️ Start A Movement: Transform your brand into a rallying force that shapes values, influences culture, and crushes the competition.

⭐️ Strategic Scaling: Grow your influence and scale your business while staying true to your mission and values.

🎧 Tune in now to hear the full conversation and discover how to make your business align with your values!

🔥 Watch the full video version of this episode!

💡 Did you find this episode informative? Help us spread the word!

Leave a review
Share it with your peers
Give us a 5-star rating on your podcast app of choice!

🚀 Resources

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🔗 Connect with Jackelyn:

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Liberty Spenders Social Media Handles

Kurt and Kristen Luidhardt’s Social Media Handles

Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 37 - Faith, Failure, and Resilience: Iron Faith Nutrition’s Path to Unstoppable Success Jan 21, 2025

In this high-impact episode of the Liberty Spenders Podcast, Bryan Fetzer, founder of Iron Faith Nutrition, shares bold strategies that turned his faith-driven brand into an unstoppable force. From aligning business with core values to unleashing purpose-driven storytelling, Bryan reveals the steps leaders must take to ignite growth and dominate niche markets.

Bryan’s journey from collegiate coach to entrepreneur is a testament to resilience, values, and strategic vision. With refreshing honesty, he discusses how failures became opportunities, how he honed his niche, and why staying aligned with your audience’s beliefs creates fierce loyalty and lasting success.

This episode delivers a masterclass on:

✅ Positioning Your Brand to stand out and win in competitive markets.

✅ Aligning with Your Values to attract loyal customers and advocates.

✅ Turning Setbacks into Strategic Advantages for unstoppable growth.

✅ Solving Problems with products your audience can’t resist.

✅ Crafting Stories That Convert by connecting deeply with your ideal audience.

If you’re ready to scale your business, stand firm in your beliefs, and turn passion into purpose, this conversation is packed with actionable insights you can implement immediately.

KEY TAKEAWAYS

⭐ Align with Values: Build fierce loyalty by standing for shared beliefs.

⭐ Know Your Audience: Connect through targeted messaging and precise marketing.

⭐ Solve Problems: Position your product as the must-have solution for your customers.

⭐ Turn Failure into Fuel: Use setbacks as a foundation for strategic growth.

⭐ Own Your Niche: Dominate by focusing on a specific, values-driven audience.

⭐ Educate to Empower: Simplify and clarify your product’s value for your audience.

⭐ Tell a Story That Converts: Craft a mission-driven narrative that sells.

🎧 Tune in now to hear the full conversation and align your business with your values!

🔥 Watch the video on YouTube: https://www.youtube.com/watch?v=f9sn9JIEzuk

💡 Did you enjoy this episode? Help us spread the word!

Leave a review
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🚀 Resources

Download our book for free!
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🔗 Connect with Iron Faith Nutrition and PsyOPTIMAL:

🔗 Connect with Liberty Spenders:

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🔗 Connect with Kurt and Kristen:

Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 36 - Health, Values, and Grit: The Muscle Up Bars Journey Jan 14, 2025

What happens when a thriving business lands at the center of an ideological clash? In this episode, Kurt and Kristen talk with Tony Leonardi and Lori Aleks, the powerhouse duo behind Muscle Up Bars. What began with a love for whey protein and sweet potatoes turned into a nationally recognized brand rooted in pro-America values.

Tony and Lori combined their expertise in finance, fitness, and nutrition to craft clean, simple bars that redefine what a protein bar should be—not candy bars with added protein but authentic, high-quality nutrition.

This episode highlights their inspiring journey:

🚀 The Birth of Muscle Up Bars: Perfecting a clean, game-changing bar.

🏋️‍♂️ Pavement-Pounding Sales: Hustling to earn national sponsorships.

🌟 Navigating Challenges: Staying true to their values in a shifting landscape.

Tony and Lori’s commitment shines through their dedication to quality, authenticity, and customer relationships—personalized notes included with every order. Their story is a masterclass in grit, adaptability, and building a values-driven brand.

Whether you’re a fitness enthusiast, a protein-bar fan, or an entrepreneur, this episode offers sharp insights and inspiration to help you stay authentic, grow your brand, and make a positive impact.

Key Takeaways:

⭐ Authentic connections drive sustainable growth.

⭐ Adaptability is crucial in today’s market.

⭐ Innovation fuels success in evolving landscapes.

⭐ Staying true to your values builds consumer loyalty.

⭐ Relationship-building outperforms traditional marketing.

⭐ Health-conscious consumers demand clean, quality products.

⭐ Political and social values increasingly drive purchases.

⭐ Challenges can lead to opportunities for growth.

Don’t miss this bold conversation about thriving in business while staying true to your mission!

🎧 Listen now to hear the full conversation and discover how to make your business align with your values!

🔥 Watch the video on YouTube: https://www.youtube.com/watch?v=PqEnlkqGWFA

💡 Did you find this episode informative? Help us out!

Leave a review
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🚀 Resources

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Muscle Up Bars

🔗 Connect with Us:

Liberty Spenders Social Media Handles

Kurt and Kristen Luidhardt’s Social Media Handles

Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 35 - Don’t Succeed by Accident: A Review of the 5P’s of Conviction-Driven Marketing Jan 07, 2025

In this episode, hosts of The Liberty Spenders Podcast, Kurt and Kristen Luidhardt, unveil insights from their groundbreaking book, Liberty Spenders — your guide to business success in 2025.

Discover the game-changing 5P Framework, designed to identify Liberty Spenders—high-value, faith-driven consumers—and position your business as their top choice. Drawing from decades of political marketing experience, including raising $500M and electing presidents, Kurt and Kristen share actionable strategies to build trust, ignite loyalty, and achieve exponential growth. Whether growing a business or a legacy, this episode is your next step to success.

Liberty Spenders will teach you how to:

Align your brand with the right consumers.
Leverage exclusive networks for rapid growth.
Transform your business into a values-driven powerhouse

Watch the episode, grab your copy of the book, and make this the year you outpace the competition and achieve unprecedented growth. Turn resolutions into results.

Takeaways

⭐ Leverage Conviction-Driven Marketing™: Connect deeply with the buyers who WANT to be YOUR customers.

⭐ Master the 5P System: Don’t skip a “P”! The 5P framework is your proven framework for success.

⭐ Learn From Proven Success: Gain insights from real-world case studies that demonstrate the power of Conviction-Driven Marketing™.

⭐ Stand Out From the Crowd: Break free from generic and costly marketing strategies and connect with the right people.

⭐ Build Loyal Advocates: Align your business with customer values to cultivate lasting loyalty.

🎧 Tune in now to hear the full conversation and discover how to make your business align with your values!

💡 Did you find this episode informative? Help us out!

Leave a review
Share it with your peers
Give us a 5-star rating on your podcast app of choice!

🔥 Watch the video on YouTube: https://www.youtube.com/watch?v=pvKz7o46IDE

🚀 Resources

Download our book for free!

Liberty Spenders - Join the conversation and connect with a community dedicated to leveraging conservative values for business success.

🔗 Connect with Us:

Liberty Spenders Social Media Handles

Kurt and Kristen Luidhardt’s Social Media Handles

Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

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Episode 34 - “First in Line”: Unlocking the Box Office Secrets of Marketing Faith-based Films Dec 31, 2024

In this powerhouse episode of Liberty Spenders, Kurt and Kristen sit down with Bob Elder and Brian Lange of Collide Media Group to reveal the hard-hitting strategies redefining marketing in the faith-based entertainment industry. They expose the game-changing approach of zeroing in on your core audience—the people who don’t just see your brand, but believe in it—and reaching them through trusted voices and influencers who can turn interest into action.

Bob and Brian don’t just share ideas—they deliver field-tested insights on how aligning your message with influencers who passionately support your audience’s values can skyrocket your brand’s visibility and influence. Backed by real-world success stories, they underscore the power of authenticity, trust, and relentless focus on strategic targeting to deliver results you can’t afford to ignore.

This episode ties it all back to the Liberty Spenders 5P System, showing you how to identify the right people, craft a story that sells, and prove your value through connections that matter and convert. If you’re a business leader, marketer, or entrepreneur ready to stop guessing and start dominating, this episode is your ultimate guide to leaving a lasting impact.

Takeaways

⭐️ Christian movies are poised for explosive growth.

⭐️ COVID-19 reshaped how we watch movies—and how they’re marketed.

⭐️ Influencers are a powerful part of successfully marketing faith-based entertainment.

⭐️ A dedicated hub for faith films will make discovery easier for viewers.

⭐️ Learn to create the experience that your “first in line” customer wants.

⭐️ Why knowing your core audience is critical to your success

⭐️ How to align your marketing with causes your audience already supports

⭐️ Audience behavior shifts are reshaping how films are marketed.

⭐️ Reaching younger audiences is vital for sustaining faith-based media.

⭐️ Faith films are powerful tools for ministry and outreach.

⭐️ Relatable storytelling brings biblical narratives to life.

⭐️ The power of trusted voices and value-aligned influencers

⭐️ Personal stories that illustrate how focused marketing drives results

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First Episode of The Promised Land

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Kurt and Kristen Luidhardt’s Social Media Handles

Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

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Episode 33 - A Calling to Create: The HeWo Story of Building a Business with a Higher Purpose Dec 24, 2024

In this episode of the Liberty Spenders podcast, we explore the remarkable journey of Elie de Laforcade, co-founder of HeWo, along with his wife Viviana, and their calling to create an innovative audio device that transforms how kids engage with technology in a faith-aligned way. Elie reveals their personal story that led them to recognizing a critical market gap — parents seeking a way to provide engaging, kid-friendly access to safe, values-driven content without a smartphone. After seeing a young child spontaneous play with a proto-type of their HeWo Player, they have never stopped pursuing their mission. This enlightening conversation serves as a powerful blueprint for harnessing shared beliefs, taking big risks and building a business that provides more than just a product.

Elie provides an inspiring story for those who are looking to build a business by crafting a product that boldly challenges mainstream cultural norms. His story exemplifies how success starts with an unquestioning belief in your mission and a commitment to solving your customer’s problem beyond the physical product but by solving a deeper problem. The foundation of HeWo is rooted in a story that resonates with their target consumer, establishes trust, and leads the founders to keep the promises made to their customers. Whether you’re looking to make the leap into a new business or grow your business through the loyalty of faith-driven consumers, this episode offers the inspiration to transform values into lasting market success.

Key Takeaways

⭐️ Dominate Your Niche: Laser-focus on your audience's core values to claim their loyalty and neutralize competitors.

⭐️ Turn Fear into Trust: Address your audience’s biggest pain points and consistently deliver on the promise of a solution.

⭐️ Sell Your Mission, Not Just Your Product: Own your market by offering undeniable value that sets your brand apart.

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Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

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Episode 32 - Russian Marketing: Lessons from Ukraine’s Fight for Freedom Dec 17, 2024

In this compelling episode of Liberty Spenders, Kurt Luidhardt sits down with Gary Marx, president of Defenders of Faith and Religious Freedom in Ukraine. Together, they unpack the intersection of faith, politics, and the fight for freedom amidst the Russia-Ukraine conflict.

Gary shares gripping stories from his trips to Ukraine, offering a raw look at the realities on the ground and the theological stakes of the war. The conversation dives into the impact of the conflict on religious freedom, potential paths to peace, and the power of amplifying Ukrainian voices.

It doesn’t stop there. Gary reflects on his role in social conservatism, reveals lessons from Trump’s evangelical outreach, and explores strategies for presidential candidates to engage values voters. From media tactics to building authentic relationships in politics, this episode delivers unique insights into leadership, faith, and advocacy.

Plus, Gary shares personal reflections on family, football, and the legacy he hopes to leave in public policy. It’s a wide-ranging, thought-provoking discussion you won’t want to miss!

Takeaways

⭐️ Religious persecution in Russian-occupied Ukrainian regions

⭐️ Ukraine’s Christian heritage and connection to the evangelical community.

⭐️ Trump’s engagement with values voters is rooted in listening and respect.

⭐️ Authenticity is critical in building trust in political relationships.

⭐️ Christian media remains a powerful tool for reaching conservative audiences.

⭐️ Legacy is built by being at the forefront of important issues.

⭐️ Putin’s ideology seeks to reclaim former Soviet territories under a single vision.

🎧 Tune in now to hear the full conversation and discover how to make your business align with your values!

🔥 Watch the video on YouTube: https://www.youtube.com/watch?v=IHm42qfo6wA

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Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

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Episode 31 - Why Trust Is the Cornerstone of Leadership Dec 10, 2024

In this electrifying episode of the Liberty Spenders podcast, Kurt and Kristen Luidhardt talk with Dr. Rob McKenna about why trust is the foundation of successful leadership and team performance. They explore how leaders can measure trust, build trust-rich environments, and navigate challenges under pressure. Dr. McKenna shares insights from his book and introduces the State of Trust Benchmark Study, offering actionable strategies to transform your leadership approach.

Takeaways

⭐️ Trust starts with self-awareness and understanding others.

⭐️ Integrity, ability, reliability, and strength form the foundation of trust.

⭐️ Measuring trust reveals the health of your organization.

⭐️ Building trust demands deliberate action, not just talk.

⭐️ High trust leads to better performance and happier employees.

⭐️ Leaders who balance clarity with empathy build stronger teams.

⭐️ Clear roles and consistent communication are essential for trust.

🎧 Listen now to uncover actionable strategies for building trust and transforming your organization!

🔥 Watch the video on YouTube: https://www.youtube.com/watch?v=Mgqbxloc484

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Dr. Rob McKenna’s LinkedIn

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Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

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Episode 30 - Eat Your Pie: Crushing Pride, Identity, and Ego for True Leadership Dec 03, 2024

Stop spinning your wheels—start building a business that works. In this Liberty Spenders episode, Kurt and Kristen Luidhardt sit down with Janelle Bruland and Graham Youtsey of Legacy Leader to expose the lies holding you back and deliver a blueprint for true success. The Liberty Spenders 5Ps aren’t just for marketing—they’re the secret weapon for creating a resilient, purpose-driven company culture that dominates.

Tired of burnout and empty wins? Janelle and Graham take aim at the “success lie” dragging leaders down, showing why People are the bedrock of thriving businesses. They share strategies to build trust, foster accountability, and create a team culture driving unstoppable growth. Plus, learn how aligning your Position and Passion with your company’s values doesn’t just attract customers—it inspires loyalty and builds a powerhouse team.

This is your wake-up call. Graham’s story of leaving a high-powered banking career for coaching will make you rethink everything. Janelle and Graham’s raw look at balancing business, family, and faith delivers lessons that can transform your life and company. Stop wasting time on surface-level success. This episode gives tools to lead with purpose, scale with impact, and build a lasting legacy.

Tune in for a roadmap to resilience and see how the Liberty Spenders 5Ps can transform your company culture—and life.

Takeaways

⭐ Exposing the Success Lie: Stop chasing misguided goals that lead to burnout and dissatisfaction.

⭐ Build on Faith & Family: Create a purpose-driven business that reflects your core values.

⭐ Empower by Letting Go: Strengthen your leadership and well-being through effective delegation.

⭐ Setting Work-Life Boundaries: Master balance with the transformative “8 p.m. rule.”

⭐ Leverage the Power of Community: Tap into faith-based accountability for sustained success.

⭐ From Hustle to Holistic Living: Align your life and business for genuine fulfillment.

🔥 Watch the video on YouTube: https://www.youtube.com/watch?v=OAAlj-SUlF0

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Legacy Leader

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Liberty Spenders Podcast

Join Kurt and Kristen Luidhardt, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

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Episode 29 - The Business of Liberty: Lessons from Minutemen Coffee Nov 26, 2024

Join Kurt and Kristen Luidhardt as they sit down with Don Aman, the founder of Minutemen Coffee to explore how American values and entrepreneurship intersect. In this episode of Liberty Spenders, Don shares how his company goes beyond the cup—supporting first responders, veterans, and community initiatives while staying true to its mission.

This episode is packed with insights on creating a legacy, fostering team culture, and using word-of-mouth marketing to drive organic growth. Whether you’re a business owner, coffee lover, or seeking inspiration, this conversation offers actionable takeaways for building a values-driven business.

Takeaways

⭐️ Stay True to Your Mission

Minutemen Coffee’s success is rooted in honoring American values and prioritizing first responders and veterans.

⭐️ The Power of Word-of-Mouth Marketing

Quality products and meaningful customer experiences naturally inspire loyal advocates.

⭐️ Team Culture Matters

Building a value-driven team culture ensures consistency and long-term success.

⭐️ Veterans and Community First

Supporting veterans and engaging in community initiatives strengthens brand identity.

⭐️ Impact Over Profit

Focusing on values that resonate deeply with customers creates lasting impact and loyalty.

🎧 Tune in now to hear the full conversation and discover how to make your business align with your values!

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Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

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Episode 28 - The New Political Playbook: Electoral Shifts with Far Reaching Implications Nov 19, 2024

In this hard-hitting episode, Kurt and Kristen Luidhardt sit down with pollster Chris Wilson, founder and CEO of WPA Intelligence, to break down the latest election results and what they mean for America’s political future. From surprising shifts in Hispanic and working-class voter trends to the evolving challenges facing the Democratic Party, they unpack it all. This is the election breakdown that you do not want to miss!

The trio dives deep into the art and science of modern political campaigns, exploring how traditional polling struggles to keep up in a digital-first world. They reveal how influencer marketing is reshaping elections, the rise of the 'Patriot economy' as a tool for advancing conservative values, and the game-changing role AI could play in voter engagement and campaign strategies.

This episode is your backstage pass to the strategies, insights, and tech-driven tactics that are shaping the future of politics.

Takeaways

⭐️ Hispanic and Working-Class Voter Shifts:

The latest election results show significant movement among Hispanic and working-class voters, signaling a shift in voter outreach strategies.

⭐️ The Power of Influencer Marketing:

Influencer-driven campaigns are proving to be a game-changer in modern elections, offering a fresh way to engage younger, tech-savvy voters.

⭐️ Building the Patriot Economy:

The concept of a 'Patriot Economy'—where businesses and campaigns align with conservative values—is gaining traction as a strategic tool for voter alignment.

⭐️ AI's Role in Voter Engagement:

Artificial intelligence is revolutionizing the way campaigns target and connect with voters, offering personalized approaches at scale.

⭐️ Adapting to the Changing Political Landscape:

Both parties face challenges in addressing demographic and cultural shifts, and success will depend on their ability to modernize their strategies and messaging.

⭐️ The Future of Campaign Strategies in a Patriot Economy:

Winning in today’s political environment means embracing Patriot Economy principles, leveraging AI, and addressing digital challenges to connect with modern voters authentically and effectively.

🎧 Tune in to hear the full conversation and start making your money work for your values!

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Kurt and Kristen Luidhardt’s Social Media Handles

Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

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Episode 27 - The Ark Encounter: The Record-Breaking $102 Million Attraction in Kentucky Nov 12, 2024

In one of the most meaningful episodes of Liberty Spenders yet, Kurt and Kristen Luidhardt dive deep into the world of Christian business and marketing with Eddie Lutz, the director of sales for the renowned Ark Encounter and Creation Museum. Eddie shares powerful insights on how these groundbreaking attractions have become pillars of the patriot economy, while driving local tourism and creating a lasting spiritual impact. He breaks down the marketing strategies that fuel these massive destinations, revealing how relationship-building with tour operators and a focus on exceptional visitor experiences keep people coming back. From the emotional reactions of first-time visitors to the unmatched excellence of the exhibits, Eddie details the intentionality behind every aspect of the Ark Encounter and Creation Museum.

You’ll discover how aligning business with Christian values creates powerful Christian ministry opportunities, and why focusing on brand awareness and social media is essential to reaching a patriot audience. This episode is packed with actionable takeaways on how to tap into the growing demand for faith-based experiences that blend education, inspiration, and entertainment.

Takeaways

⭐️ Christian business is thriving—Eddie explains how Liberty Spenders represent a powerful, growing audience in today’s market.

⭐️ The Ark Encounter, a $102 million masterpiece, is the largest timber frame structure in the world, designed to captivate visitors for five to six hours per visit.

⭐️ The Creation Museum, in operation since 2007, and the Ark Encounter have revolutionized local tourism, attracting visitors from around the globe.

⭐️ Marketing strategies focus on building long-term relationships with tour operators, leveraging brand awareness, and maximizing the emotional and spiritual experience of each visitor.

⭐️ New developments are coming—The Creation Museum is opening a conservatory, and a new welcome center at the Ark Encounter is set to open in 2025.

⭐️ Excellence in exhibits is a cornerstone of both the Ark Encounter and Creation Museum, leaving visitors with answers to spiritual questions they didn’t even know they had.

⭐️ Spiritual legacy is at the heart of their mission—Eddie emphasizes the ministry's commitment to making the Bible come to life, inspiring both believers and non-believers alike.

Learn more about the Ark Encounter: https://arkencounter.com/

Learn more about the Creation Museum: https://creationmuseum.org/

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Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. www.libertyspenders.com

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Episode 26 - From Temp Worker to CEO: Dana Dunmyer's Journey in Faith and Business Success Nov 05, 2024

In this powerful episode of the Liberty Spenders podcast, hosts Kurt and Kristen Luidhardt welcome Dana Dunmyer, President and CEO of TQI Solutions, who shares one of the most remarkable success stories in business today. As an hourly temp worker, Dana boldly walked into the President's office of a $2 billion GE subsidiary… and walked out as the CEO of a GE-backed IT firm. His journey is a testament to unwavering faith, perseverance, and the power of the patriot economy.

Dana opens up about overcoming challenges, including homelessness, and how his deep Christian faith and love of country led him through each step of his entrepreneurial rise. He discusses how bold prayers shaped his career decisions, emphasizing the importance of trusting God’s plan in business. This episode also introduces Convene, a game-changing tool for businesses looking to streamline operations and maximize their impact.

Takeaways

⭐ Faith-driven business strategy: Dana’s transformation from spiritual leadership to entrepreneurship shows how faith is a crucial element in making sound business decisions.

⭐ Bold Prayers for Bold Growth: Dana emphasizes the power of prayer in guiding business choices and fueling growth in the Christian businesssector.

⭐ The illusion of control: Success comes from letting go of control and trusting God’s plan, especially in uncertain times.

⭐ Giving back through The Beracha Foundation: Dana discusses the role of philanthropy in Christian business, highlighting how the foundation empowers communities and encourages patriotism.

⭐ Streamlining with Convene: Discover Convene, a revolutionary tool designed to help businesses optimize their operations and expand their impact in the patriot economy.

⭐ Supporting faith-based businesses: Dana stresses the importance of Christian businesses supporting each other to build a thriving economy centered on faith and country.

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Episode 25 - Why Your Sales Team Shouldn’t Make Cold Calls – Outsourcing Prospecting with Bob Lambert Oct 29, 2024

In one of the hardest-hitting episodes yet of Liberty Spenders, hosts Kurt and Kristen Luidhardt sit down with Bob Lambert, founder of Samurai Business Group, to challenge traditional sales models in the patriot economy. Bob reveals why your sales team shouldn’t be making cold calls and explains the benefits of outsourcing prospecting. His Buying Decision Model shifts the focus from selling to truly helping customers buy, empowering your team to build trust and long-term relationships.

Bob highlights the game-changing strategy of outsourcing prospecting to increase efficiency, boost results, and allow your sales team to focus on closing deals and nurturing existing client relationships. This episode is a must-listen for any Christian business or patriot entrepreneur looking to optimize their sales process, boost productivity, and align business with patriot values.

Takeaways

⭐ Buying Decision Model: The Buying Decision Model puts the client’s needs first, ensuring long-term success, and how a key to this model is actually OUTSOURCING your prospecting!

⭐ Listening And Soft Skills Are Key: Listening and asking the right questions are critical for building trust with your clients, while soft skills are the new hard skills in sales and business development—invest in them! Networking, built on genuine relationships, can outperform traditional prospecting methods.

⭐ Developing Loyal Patriot Economy Consumers: Building a patriot economy starts with a strong company culture and valuing your community. Selling to loyal customers is often more fruitful than constantly chasing new ones.

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Episode 24 - How Fox News fueled Joe Knoetgen's Love of Country Brand Oct 22, 2024

In this powerful episode of Liberty Spenders, hosts Kurt and Kristen Luidhardt sit down with Joe Knoetgen, the visionary patriot and veteran behind Love of Country Clothing, a brand born out of passion for the patriot economy and love for America. Joe shares his remarkable story of transitioning from a gym teacher to enlisting in the military at 39 and launching his veteran-owned business to inspire fellow Americans.

Love of Country, a business built around his deep-rooted love for his country, offers American-made products that support veterans and their families. Joe opens up about the challenges of growing a business in tough economic times and how conservative media appearances and staying true to his brand’s roots have boosted his brand’s visibility and buy-in from patriot economy consumers. He dives into the powerful mission behind his company—giving back to veterans, raising mental health awareness, and empowering communities to stand united.

Takeaways

⭐ Joe Knoetgen’s inspirational journey: From gym teacher to military service at age 39, proving it is never too late to answer the call of duty.

⭐ Patriot-driven business: Love of Country Clothing offers high-quality, 100% American-made apparel, supporting local economies and veterans.

⭐ Patriot economy growth: Strategic media appearances and staying true to love of Country’s values helped propel the business forward, showcasing the power of visibility.

⭐ Giving back to veterans: Love of Country Clothing is committed to making a difference by supporting veterans and military families in need.

⭐ Vision for the future: Focused on online sales and community outreach, Joe’s mission is to leave a legacy that inspires the next generation of patriots.

⭐ Core values: Rooted in faith, patriotism, and service, Joe Knoetgen’s business is more than clothing—it’s a movement to unite Americans with pride and purpose.

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Episode 23 - Partnering with Purpose: Uniting Christian Entrepreneurs Through G7 Networking Oct 15, 2024

Kurt and Kristen Luidhardt sit down with Bob Willbanks, CEO of G7 Networking, to uncover the transformational power of faith in the business world. If you're a Christian business owner, entrepreneur, or professional, this conversation is packed with insights on how to build purpose-driven success through strategic partnerships and community.

Bob shares how G7 Networking empowers Christian businesses by fostering trusted relationships that grow your business, keeping it aligned with absolute truth. He explains the profound difference between being busy under Satan's yoke and thriving under the Savior's yoke, where being others-centered and focusing on giving becomes the key to unlocking both spiritual and professional fulfillment.

What You’ll Discover:

⭐Prioritizing Community: Christian business thrives when we prioritize community, recirculating dollars within the faith-based economy, supporting one another in both business and purpose.

⭐Embracing Absolute Truth: Being others-centered and embracing absolute truth in business can lead to unprecedented growth and fulfillment.

⭐G7 Learning Management System: The new G7 Learning Management System provides essential mentorship and resources for Christian entrepreneurs, ensuring their journey is aligned with God's purpose. Building strategic partnerships and connecting with fellow Christian professionals through G7 Networking strengthens business impact and community bonds.

⭐The Meaning of Success: Success isn't just about professional achievement—it's about pouring into the next generation, offering them support, and helping them avoid the pitfalls we’ve experienced.

In today’s digital world, reputation management isn’t just about keeping a clean image—it’s about owning your narrative, being willing to step into controversy, and aligning with an audience that will stand by your side. Vito’s comedy journey reflects the importance of clean content that upholds conservative values, and his strategies for viral success are key for any content creator looking to break through the noise.

🎧 Tune in to hear the full conversation and start making your money work for your values!

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Episode 22 - How to Go Viral: Vito Glazers’ Insider Secrets for Conservative Content Creators Oct 08, 2024

In this power-packed episode of Liberty Spenders, Kurt and Kristen Luidhardt sit down with the one and only Vito Glazers, a trailblazer in reputation management, celebrity marketing, and the mastermind behind viral campaigns that are shaking up the industry. Together, they dive deep into content creation strategies that resonate with conservative audiences and discuss the evolution of the Red Pill Comedy Hour, a comedy tour that redefines clean comedy with a focus on conservative values.

What You’ll Discover:

⭐Connect With Your Audience: Vito breaks down the importance of understanding your audience to create content that sticks. You must meet your audience where they are—not where you think they should be.

⭐Clean Comedy for Conservative Audiences: The Red Pill Comedy Hour taps into an underserved market—those looking for clean, value-centric humor that aligns with their conservative values. Vito explains why this niche is ripe for disruption.

⭐Viral Strategy and Reputation Management: Want to go viral? Vito shares his playbook on embracing controversy, handling haters, and creating a loyal, engaged audience by amplifying polarizing messages that resonate deeply with the right people.

⭐Tailor Your Message: Vito’s success in PR and viral campaigns shows that the key to making waves is not what you think is cool but what your audience craves. If you want to make your mark, you need to focus on their needs.

⭐Fame Doesn’t Last—But Impact Does: Vito emphasizes that fame is fleeting, but delivering real value and embracing your authentic voice will have a lasting impact.

⭐Evolving Platforms: Whether it’s through viral campaigns, reputation management, or reaching conservative audiences, Vito highlights the need to continually adapt to evolving platforms while staying true to your message.

In today’s digital world, reputation management isn’t just about keeping a clean image—it’s about owning your narrative, being willing to step into controversy, and aligning with an audience that will stand by your side. Vito’s comedy journey reflects the importance of clean content that upholds conservative values, and his strategies for viral success are key for any content creator looking to break through the noise.

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Episode 21 - Ending Cancel Culture in the Workplace with Andrew Crapuchettes of RedBalloon Oct 01, 2024

Kurt and Kristen Luidhardt are joined by Andrew Crapuchettes, founder and CEO of RedBalloon. Andrew shares his insights on building a positive workplace culture in today's challenging environment, where cancel culture and divisive mandates have become increasingly prevalent. Andrew provides valuable insights into creating a positive workplace culture and navigating the challenges of cancel culture in 2024 and beyond. His entrepreneurial journey and the founding of Red Balloon offer inspiration for those looking to make a difference in the world of work.

Key Highlights:

⭐ The Impact of Cancel Culture on the Workplace: Andrew discusses the negative impact of cancel culture on workplace morale and productivity. He highlights the importance of creating a culture that fosters open dialogue and respect for diverse viewpoints.

⭐ The Parallel Economy and RedBalloon's Value Proposition: Andrew discusses the opportunity presented by the parallel economy for conservative businesses and job seekers. He shares how Red Balloon's unique value proposition, offering a fee-for-service recruiting model, aligns the interests of employers and job seekers.

⭐ Addressing People-Based Problems: Andrew highlights the importance of addressing people-based problems through open and honest conversations. He believes that these awkward conversations are essential for personal and professional growth.

⭐ The Importance of Seeking Advice and Making Quick Decisions: Andrew stresses the importance of seeking advice from mentors and advisors. He also discusses the need for making quick decisions, especially when it comes to hiring and firing employees. He emphasizes the importance of letting go of employees who are not the right fit for the organization.

⭐ Entrepreneurship and the Customer-Focused Approach: As an entrepreneur, Andrew emphasizes the importance of stamina and a customer-focused approach in building a successful business. He shares his journey in founding Red Balloon as a solution to the problems caused by cancel culture in the workplace.

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Episode 20 - Unlocking the Power of Values-Driven Wealth Management with Scott Pyle Sep 24, 2024

Ready to take control of your financial future while staying true to your values? In this episode, we sit down with Scott Pyle, founder of Pyle Financial Services, who has over 30 years of experience in financial planning and wealth management. Scott’s approach goes far beyond just managing wealth—he’s on a mission to align investments with conservative, faith-based values.

What You’ll Discover:

⭐ Align Your Money with Your Values: Learn how Scott helps clients invest without compromising their faith, avoiding industries like pornography, abortion, and child labor, all while maintaining excellent returns. Find out how to shield your wealth from companies that work against the values of God, family, and country.

⭐ Building a Multigenerational Legacy: Scott shares the importance of not just passing down wealth, but ensuring that your family’s values are upheld for generations to come. He helps families craft a vision that will impact their children, grandchildren, and beyond.

⭐ Fight Back Against Corporate Wokeness: Discover how large corporations and investment firms like BlackRock and Vanguard are weaponizing your money against you—and what you can do about it. Scott reveals how his firm uses cutting-edge AI technology to ensure your investments are in line with your beliefs.

⭐ A Parallel Economy for Conservatives: Learn about the growing movement toward a parallel economy, where Christians and conservatives can invest in companies that reflect their values. Scott explains how this emerging “kingdom economy” can build a stronger future for your business and your family.

Key Takeaways:

✅ Protect Your Investments: Scott shows how you can make great financial returns without supporting companies that violate biblical principles.

✅Empower Your Business with Values-Driven Investing: Find out how to leverage the trillions of dollars controlled by conservatives and Christians to create positive change in corporate America.

✅Think Long-Term: Scott emphasizes the importance of thinking multigenerationally—planning your financial strategy not just for your own retirement, but for the legacy you want to leave behind.

Why Listen? If you’re a business owner looking to align your financial strategy with your conservative and faith-based values, this episode is a must-listen. Scott’s approach offers a clear path to financial success while standing firm on biblical principles. Don’t let your money be used against your beliefs—find out how to take control.

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Episode 19 - Creating Elite Sales Teams and Delivering Excellence with Arturo Del Rio Jr. Sep 17, 2024

Arturo Del Rio Jr., a powerhouse entrepreneur and sales professional turned minister, joins Kurt and Kristen Luidhardt to reveal his incredible journey from the boardroom to the pulpit as Chief Mission Outreach Officer of ProLife Payments. Arturo doesn’t just talk business; he talks values—how aligning them with your mission is key to delivering excellence. He breaks down how ProLife Payments is revolutionizing tech and payment solutions for faith-driven businesses and nonprofits, staying true to conservative values. Arturo shares game-changing personal stories about leaders who lead with heart, showing the power of kindness and empathy in business. He gets real about the challenges of entrepreneurship—lawsuits, theft, you name it—and drives home the point: integrity is non-negotiable.

When it comes to building elite sales teams, Arturo is a master, breaking down the secret to killer compensation plans that reward team success and the art of using tie-down questions to close the deal. He shares gold on identifying customer needs and mapping out precise next steps in follow-ups. Finally, Arturo talks about ProLife Payments’ unwavering commitment to customer service and their cutting-edge approach to compliance surcharging. He’s on a mission—not just to grow a business, but to support nonprofits and drive lasting change.

Key Highlights:

⭐ Aligning Values with Business: Arturo discusses how aligning values with business, particularly in ProLife Payments, ensures the delivery of excellence while meeting customer needs with integrity.

⭐ Kindness and Empathy in Leadership: He reflects on the importance of kindness, empathy, and vulnerability, sharing personal stories about leaders who exemplified these traits and positively impacted their teams.

⭐ Entrepreneurship and Leadership Challenges: Arturo opens up about the real-life challenges of entrepreneurship, such as lawsuits and theft, and how these hardships led to personal growth and strengthened his leadership approach.

⭐ Building Elite Sales Teams: With a deep understanding of sales teams and compensation plans, Arturo shares strategies for building elite teams that are driven by success and meaningful customer follow-up.

⭐ Compliance Surcharging and Nonprofit Support: Arturo explains how ProLife Payments offers innovative solutions like compliance surcharging while maintaining a strong commitment to customer service and support for nonprofit organizations.

Resources: https://prolifepayments.com/life/libertyspenders

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Episode 18 - From the Trump War Room to Your Boardroom: Lessons from Brad Parscale Sep 10, 2024

Kurt and Kristen Luidhardt sit down with Brad Parscale, the digital strategist behind former President Donald Trump’s 2016 and 2020 campaign and the founder of Campaign Nucleus. Brad shares his expertise on achieving business mastery in today's ever-evolving landscape, where the specter of cancel culture looms large. Learn how to protect your business from being cancelled while staying aligned with your values, and discover the power of harnessing AI and influencer marketing to propel your brand forward.

Key Highlights:

⭐ Mastering Cancel Culture: Hear a firsthand accounting of Brad Parscale’s personal battle with cancel culture, and uncover his innovative approach to overcoming it with Campaign Nucleus.

⭐ Revolutionize Your Campaigns: Discover how Campaign Nucleus uses AI and sentiment analysis to offer real-time quantitative predictions and cutting-edge campaign strategies, giving you a competitive edge in political and business arenas.

⭐ Equity vs. Equality: Understand why shifting from equality to equity might be hurting your business and how to implement strategies that promote genuine fairness.

⭐ Defending Free Speech: Explore Parscale’s views on free speech, the importance of the right to be wrong, and how historical mistakes in the judicial system have shaped today's legal landscape. Understand the vital role of competing opinions in fostering a healthy democracy.

⭐ Power of Influencer Marketing: Learn how to harness the power of influencer marketing to increase engagement and drive exceptional return on ad spend in your campaigns.

Takeaways:

Establishing a culture of creativity can empower your team to outpace competitors, emphasizing the value of innovation over perfection.
Get practical tips to protect your business from the far-reaching effects of cancel culture and maintain your brand’s integrity.
Grasp the balance between exercising free speech and adhering to legal and ethical boundaries to ensure your voice remains powerful and protected.
Unlock the secrets to leveraging influencer marketing to boost engagement, enhance market impact, and achieve exceptional returns on ad spend.
Learn from Brad’s personal insights on leadership, including the importance of understanding reality, controlling one's emotions, and the power of faith in guiding decisions.

Resources:

Campaign Nucleus

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Episode 17 - The Konfident Fit: Revolutionizing Hiring and Leadership with Felix Lin Sep 03, 2024

Join Kurt and Kristen Luidhardt as they sit down with Felix Lin, the CEO of Konfidently and the brilliant mind behind the Konfident Fit methodology. With over 20 years of experience working with industry giants like Google, Tony Robbins, and Goldman Sachs, Felix reveals the game-changing strategies that can help your business build a cohesive, high-performing team. From avoiding the common pitfalls of traditional hiring to aligning leadership styles with your company’s mission, Felix provides actionable insights that every business owner needs to hear.

Felix also uncovers the hidden dangers of cultural misalignment and the alarming trends of quiet quitting and the Great Resignation. He explains how these issues are symptoms of deeper organizational problems and offers practical solutions to address them head-on. If you’re seeking to create a more engaged and loyal workforce, this episode is packed with the tools and knowledge you need to lead your business to new heights.

Key Highlights

⭐ Achieve Success Through Alignment: Discover why aligning employee values with company culture is crucial, and how achieving this alignment can lead to increased employee satisfaction, better performance, and a stronger, more successful business.

⭐ Go Beyond First Impressions in Hiring: Find out why traditional interviews fall short and discover methods that can help you see beyond first impressions to find candidates aligned with your company’s goals and culture.

⭐ Leverage Leadership Styles for Success: Understanding and leveraging different leadership styles can significantly impact employee satisfaction and business outcomes. Aligning leadership with company goals ensures that your team is motivated and driven to contribute to your success.

⭐ Preserve the Dream with Strategic Business: Learn how businesses can succeed by focusing on strategic alignment in hiring and leadership. Explore how these practices can ensure your business thrives and continues to contribute to the strength and resilience of the American economy.

Takeaways:

Learn how aligning leadership styles with employee values can prevent cultural misalignment and ensure long-term success.
Discover innovative methods that go beyond traditional interviews to uncover the truth and make better hiring decisions.
Learn how leaders who align their vision with employees’ values can inspire better performance and loyalty.
Uncover how flexibility in leadership and hiring can help your company adapt to changing market conditions and employee needs.
Discover why ongoing leadership training is vital for maintaining a strong company culture and achieving elite results.

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Episode 16 - Build Meaningful Connections: Dr. Jerry Pattengale’s Secret to Business Growth Aug 27, 2024

In this captivating episode, hosts Kurt and Kristen Luidhardt delve into the extraordinary life of Dr. Jerry Pattengale, a true renaissance man in Christian education and media. From his humble beginnings in Buck Creek, Indiana, to becoming a visionary behind the Museum of the Bible, Dr. Pattengale's story is a masterclass in resilience, creativity, and the relentless pursuit of greatness. His journey is filled with invaluable lessons that can transform the way you approach your business and personal life.

Dr. Pattengale shares how his challenging childhood instilled in him a task-oriented mindset and a relentless work ethic. He discusses the importance of creativity and resilience in overcoming adversity, and how strategic networking has opened doors to unprecedented opportunities. Additionally, Dr. Pattengale introduces the powerful concept of "Borrowed Intelligence," demonstrating how learning from the best can accelerate your growth. His insights on creating a lasting legacy and making a long-term impact are sure to inspire and motivate you.

Key Highlights

⭐ From Local Roots to Global Leadership: Discover how Dr. Pattengale's journey from a small-town upbringing to international acclaim can inspire you to reach new heights in your business. Learn how humble beginnings can serve as a powerful foundation for achieving extraordinary success.

⭐ Achieving Success with Task-Oriented Strategies: Learn the secrets of a task-oriented mindset to achieve monumental success. Business owners will gain valuable techniques for breaking down complex projects into manageable tasks, staying organized, and maximizing efficiency to drive their business forward.

⭐ Turning Adversity into Business Advantage: Uncover how to view challenges as opportunities for innovation and growth, turning setbacks into strategic advantages that can propel their business to new heights.

⭐ Mastering Networking for Business Growth: Get insider tips on building meaningful connections and leveraging your network to open doors to unprecedented opportunities.

⭐ Building a Lasting Business Legacy: Explore how to build a lasting impact in their industry, inspire future generations, and create work that stands the test of time, ensuring their business leaves a positive and enduring mark.

Takeaways:

Learn how to embrace a vision that drives through the toughest challenges by setting clear, ambitious goals and staying committed to long-term objectives.
Discover strategies to master the art of prioritizing tasks by implementing a system that helps you identify high-impact activities.
Learn more about focusing on work that aligns with your values by regularly reassessing your business goals and ensuring they contribute to your overarching mission.
Learn ways to achieve harmony between your professional and personal life by practicing effective time management techniques.
Discover how to lead with a clear sense of purpose by defining your core values and communicating them consistently.

Subscribe now to join the Revolution in Business Mastery and Market Innovation—Only on the Liberty Spenders Podcast!

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Episode 15 - Ethics and Excellence: The Perfect Blend for Success with Anton Krecic Aug 20, 2024

In this episode, Kurt and Kristen Luidhardt sit down with Anton Krecic, the founder of Seven Weeks Coffee. Anton shares his inspiring journey from political fundraising to launching a pro-life coffee empire just two weeks after getting married. He discusses the unique challenges he faced, the innovative solutions he discovered, and how his mission-driven approach has led to nearly $500,000 in donations to over 850 pro-life organizations.

Through this engaging conversation, you’ll learn how Anton and his wife turned a simple idea into a nationwide movement, the importance of ethical sourcing, and the strategies they used to build a robust community around their brand. Whether you're a seasoned entrepreneur or just starting, Anton's insights on mission-driven marketing, creative problem-solving, and the balance between personal passion and business success will provide invaluable lessons to help you grow your own enterprise.

Key Highlights

⭐ Strategic Partnership in Entrepreneurship (2:02): Learn how to successfully integrate personal and professional lives by starting a business with a close partner.

⭐ Financial Success with Philanthropic Impact (4:10): Understand how combining business with philanthropy can lead to significant financial success and social impact. Learn how integrating a charitable component into your business model can provide crucial resources to important causes, showcasing the power of aligning profit with purpose.

⭐ Marketing with a Mission (13:03): Discover the effectiveness of mission-driven marketing strategies in building a passionate and loyal customer base. Anton’s approach integrates the company’s pro-life mission into every aspect of its outreach, clearly communicating the cause and the impact of each purchase.

⭐ Creative Problem Solving (21:25): Explore innovative solutions to overcome business challenges and fuel growth. Anton’s journey with Seven Weeks Coffee highlights the importance of creative problem-solving, from finding cost-effective ways to participate in events to developing unique marketing strategies.

⭐ Community Engagement (28:00): Discover the benefits of using social media and strategic events to build a vibrant and active community around your mission.

⭐ Vision for the Future (44:40): Be inspired by the importance of having a clear and forward-thinking vision for your business. Learn how maintaining a future-oriented approach can ensure your business remains focused on its mission while exploring new opportunities for growth and influence.

Takeaways:

Learn how to define a compelling mission for your business to transform it and build a dedicated customer base.
Discover strategies to create high-quality products to sustain customer interest and encourage repeat purchases.
Learn how cultivating strong relationships with partners and customers ensures sustainable business growth.
Explore how remaining flexible and responsive to market needs is necessary to secure long-term success.

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Episode 14 - Faith-Driven Success: Building a Billion-Dollar Business with Steve Green Aug 13, 2024

Unlock the secrets behind Hobby Lobby’s astonishing success with hosts Kurt and Kristen Luidhardt as they sit down with Steve Green, President of Hobby Lobby and Chairman of the Board for the Museum of the Bible. Explore the extraordinary journey of a family business that grew from humble beginnings to dominate the retail industry with over 1,000 stores and $7.5 billion in annual sales.

In this episode, Steve discusses the pivotal moments that shaped the company, including miraculous turnarounds and bold decisions like closing stores on Sundays. Plus, you’ll gain insights into how integrating faith into business practices can lead to long-term success, attract dedicated employees, and build a loyal customer base. Whether you're a business owner seeking inspiration or an entrepreneur looking for proven strategies, this episode is packed with invaluable insights and actionable advice.

Key Highlights

⭐ The Power of Faith in Business Decisions [3:36]: Integrating faith and values into business decisions can provide strength and clarity during challenging periods. This approach can inspire resilience and steady growth, helping your business overcome obstacles with a grounded and purpose-driven mindset.

⭐ Adaptability and Resilience in Business [6:27]: Emphasizing adaptability and resilience in your business strategy can help navigate economic challenges. Stay true to your core values to achieve lasting success, and learn how to make strategic changes that align with your mission while driving growth and stability in uncertain times.

⭐ Building a Legacy Through Family and Faith [14:05]: Building a lasting legacy through family involvement and faith-based principles can inspire business owners to think long-term. Engage future generations in your business vision to ensure enduring success, creating a heritage of values and continuity that benefits both your family and your business.

⭐ Values-Driven Leadership and Company Culture [32:23]: Creating a values-driven company culture that prioritizes work-life balance can attract and retain top talent. Learn strategies to boost productivity and loyalty by staying true to your core values, and discover how a supportive work environment can lead to a more engaged and committed workforce.

⭐ Strategic Philanthropy and Community Impact [37:53]: Strategic philanthropy can enhance your company’s reputation and strengthen community ties. Make a positive impact that resonates with both customers and employees by integrating meaningful philanthropic efforts into your business model, fostering a sense of community and shared purpose.

Takeaways:

Discover how Hobby Lobby’s approach to giving back, including hiring chaplains and increasing charitable donations, can enhance your company’s reputation and impact.
Gain insights into how involving family in your business and building on faith-based principles can inspire long-term thinking and legacy building.
Learn more about creating a supportive work environment that balances work and family life can boost employee loyalty and productivity.
Discover more about the concept of viewing your business as a stewardship, where success is attributed to divine guidance and blessings.

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Episode 13 - A Toast to Freedom: Paul Johnson’s Journey with Republican Red Winery Aug 06, 2024

In this episode, hosts Kurt and Kristen Luidhardt welcome Paul Johnson, owner of Republican Red Winery. Uncover Paul’s captivating journey - from his family's historic vineyards to creating a bold, purpose-driven brand that unites conservatives over fine wine and meaningful conversations. Paul shares his family's rich history in winemaking, the obstacles he faced during the 2020 election, and his innovative approach to marketing that sidesteps traditional barriers and directly engages with politically conservative and faith-based consumers.

Discover the powerful impact of personal customer engagement, as Paul reveals how a simple thank-you call can foster incredible loyalty and repeat business. Learn about the inspiring Shades of Red campaign, designed to document diverse conservative stories and spark authentic conversations. Paul’s unwavering commitment to quality and authenticity in his products serves as a testament to the importance of maintaining high standards to ensure customer satisfaction and loyalty.

Key Highlights

⭐ Grapes of Wrath to Grapes of Glory [02:23]: Discover how Paul Johnson’s family’s resilience and dedication laid the foundation for what would become the renowned Republican Red Winery.

⭐ Purpose-Driven Branding [06:16]: Learn how aligning your brand with conservative values can build a loyal community and differentiate your brand in a crowded market with a strong, purpose-driven approach.

⭐ Regulatory Hurdles [15:13]: Gain insights from Paul on navigating the complexities of the highly regulated wine industry and how overcoming these types of challenges is crucial for maintaining a competitive edge.

⭐ Overcoming Social Media Censorship [28:52]: See how Paul overcame social media ad restrictions during the 2020 election by pivoting to direct marketing partnerships with local GOP organizations. This innovative approach bypassed digital barriers and supported aligned causes.

⭐ Collaborative Marketing [31:30]: Discover how strategic partnerships with aligned organizations can enhance your brand’s visibility and sales, while also amplifying your marketing efforts and driving business growth.

⭐ Quality Above All [37:22]: Understand the importance of maintaining top-notch standards in your products to ensure customer satisfaction and long-term loyalty.

Takeaways:

Discover how to build a brand that truly reflects your values to create deep, lasting customer loyalty and differentiate yourself in the market.
Learn to turn marketing challenges into opportunities with creative strategies to stay ahead in a competitive landscape.
Discover how partnering with local organizations can amplify your reach and effectiveness, creating powerful marketing synergies.
Learn to harness the power of personal engagement to create loyal, repeat customers and foster strong, lasting relationships.
Discover strategies to invest in quality and authenticity to secure long-term success, cultivate customer loyalty, and sustain business growth.

Subscribe now to join the Revolution in Business Mastery and Market Innovation—Only on the Liberty Spenders Podcast!

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Episode 12 - Brewing a Better Future: The Coffee Revolution with Pete Leonard Jul 30, 2024

Join hosts Kurt and Kristen Luidhardt as they explore the remarkable journey of Pete Leonard, the visionary founder of I Have a Bean, a company that’s redefining coffee excellence while providing second chances to those who need them most. In this episode, Kurt and Kristen discuss how Pete transformed a backyard hobby into a revolutionary business that not only produces top-tier coffee but also offers meaningful employment to individuals with past incarcerations. This episode is packed with inspiring stories and innovative insights for business owners eager to combine passion with purpose and make a significant impact through their work.

Pete Leonard shares the inspiration behind starting I Have a Bean, the intricate process of coffee roasting, and the paramount importance of quality and flavor. Pete passionately discusses how I Have a Bean is changing societal perceptions of individuals with felony convictions by providing them employment opportunities to reintegrate and prove themselves. Rated in the top 1% for coffee quality, I Have a Bean guarantees customer satisfaction with same-day or next-day delivery, boasting a high customer return rate. The combination of a strong social mission, exceptional coffee, and outstanding customer service underscores the company’s success and sets a high standard for mission-driven businesses.

Key Highlights

⭐ Ignite Your Passion (2:50): Discover how a mission trip to Brazil ignited Pete Leonard's passion for coffee and sparked a game-changing business idea. This trip was a pivotal moment for Pete, where he experienced the richness of Brazilian coffee culture and saw firsthand the potential for creating a socially responsible coffee business.

⭐ Mission-Driven Business Model (24:54): Explore I Have a Bean's dual mission of roasting world-class coffee and creating jobs for post-prison individuals, which makes a meaningful impact on society and connects with consumers on an emotional level.

⭐ Innovative Product Development (37:30): Learn about Pete’s invention, the Bean Master 5000, and why the cutting-edge roasting system was the key to his mission and business.

⭐ Life-Changing Employment (42:58): Hear powerful stories of how I Have a Bean provides second chances and transforms lives. The company's employment program for post-prison individuals provides purpose, stability, and pride in their work, significantly changing their life trajectories.

⭐ Unique Value Proposition (51:28): From meticulously sourcing the top 1% of coffee beans to the detailed roasting process, Pete's commitment to quality assurance, coupled with a strong mission, creates a unique value proposition and drives high customer satisfaction.

Takeaways:

Learn to identify and leverage cultural shifts to create BIG business opportunities.
Discover the power of combining a strong social mission with exceptional product quality to drive your business's success.
Learn more about overcoming business challenges by fostering resilience and encouraging innovative thinking.
Learn to maintain an unwavering commitment to quality and shared values to build a loyal customer base.
Discover how to integrate empathy and social responsibility into your business practices to enhance relationships and reputation.

GET 15% OFF YOUR FIRST ORDER AT https://ihaveabean.com/ BY USING THE CODE: LIBERTY24.

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Episode 11 - Racing & Resilience: Dr. Mark Young on Building Brands that Last Jul 24, 2024

Join hosts Kurt and Kristen Luidhardt as they sit down with the multifaceted Dr. Mark Young, host of the Blunt Force Truth podcast, advertising and marketing expert, and Guinness World Record holder. Dr. Young's journey from professional race car driving to building successful retail brands offers a treasure trove of insights. Discover the importance of niche marketing in crowded categories and the potential longevity each person holds, according to both science and scripture.

Dr. Young discusses the intricate dynamics of branding and customer relationships within conservative and Christian communities. He stresses the importance for businesses to closely align with the values of these groups to unlock their substantial purchasing power. The discussion also covers his Blunt Force Truth podcast and the vital role independent media plays in counteracting mainstream narratives. Explore how businesses can build brand loyalty, and strategically choose sides in today’s politically divided market, creating a robust business environment. This episode provides essential insights for business owners looking to thrive by effectively engaging with the conservative consumer landscape.

Key Highlights

⭐ Mastering the Racetrack and the Market (2:48): Explore how Dr. Mark Young’s late career venture into professional auto racing at 58 can inspire strategic risk management, peak physical preparation, and mental toughness in your business operations. Learn to apply these principles from the racetrack to navigate the competitive business environment effectively, especially within conservative markets.

⭐ Embracing Brand Polarization (29:12): Define your brand's stance clearly and embrace your core values to attract and retain a loyal customer base that resonates with those values. Utilize Dr. Young's insights to strengthen your brand identity and improve your market positioning in today's polarized landscape.

⭐ Building Brand Loyalty Through Shared Values (32:02): Implement strategies to align your brand closely with the values of your customers, as demonstrated by companies like Black Rifle Coffee. Focus on creating deep, value-based connections that foster long-term loyalty and encourage repeat business.

⭐ Navigating Retail Politics (54:10): Address the complexities of political sensitivities in retail environments where political opinions can significantly affect consumer behavior. Maintain your brand integrity while adeptly navigating these retail politics to ensure sustained business success.

Takeaways:

Engaging with niche markets can lead to significant business growth and community support.
To build long-term loyalty, it is essential to foster deep connections with customers through shared values.
Consumer data and market analysis can be utilized to make informed decisions, accurately predict market trends, and mitigate risks associated with shifts in consumer behavior.
Retail politics require careful navigation to align with both business and consumer values without compromising brand identity.
Enhance customer experiences by creating a sense of community that reflects shared values, through targeted communications, community events, and personalized services that deepen customer relationships.

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Episode 10 - Bulletproof Your Brand: Strategies for Uncancellable Success with JD Norman Jul 17, 2024

Join Kurt and Kristen Luidhardt as they sit down with JD Norman, President of Active Engagement, to explore the challenges and opportunities of marketing to conservative and faith-based consumers. With a wealth of experience for leading brands like DailyWire, Babylon Bee, Turning Point, and PragerU, JD shares invaluable insights on building resilient, "uncancellable" brands that thrive amidst social and political pressures. This conversation shines a spotlight on the power of storytelling and authenticity, debunks common misconceptions about the Liberty Spender audience, and provides actionable tips for effective engagement.

JD also shares expert advice on strategic marketing investments, emphasizing the importance of aligning your brand with consumer values to drive growth and loyalty. Discover how to bulletproof your brand and tap into the vast potential of the conservative and faith-based market. Packed with practical strategies and insights, this episode is essential for business owners looking to navigate the ever-evolving media landscape and achieve lasting success.

Key Highlights:

⭐ Misconceptions About the Conservative Market (14:40): Break through the common misconceptions about the conservative and faith-based market. Understand the size, diversity, and purchasing power of this audience, and see how brands can achieve substantial growth, drive sales, and foster deep customer loyalty.

⭐ Integrate Faith in Business for Greater Success (26:34): Explore how integrating personal values and faith into your business practices can lead to greater alignment, authenticity, and overall success. Hear powerful anecdotes of overcoming business challenges, the role of faith in guiding decisions, and the importance of perseverance.

⭐ Email Marketing and Data-Driven Strategies (36:11): Gain expert insights into how to utilize various marketing channels and cutting-edge tactics to build your audience and build a relationship. Learn strategies for effective segmentation and targeting, and the integration of AI and machine learning for better results.

⭐ Uncancellable Branding (47:24): Discover how to create a brand and marketing that is resilient to cancel culture and can withstand political and social pressures, a major concern for many businesses today.

⭐ Storytelling as a Marketing Superpower (51:55): Unleash the magic of storytelling to captivate and retain your audience. Discover how crafting compelling and authentic narratives can differentiate your brand, foster unwavering customer loyalty, and supercharge your marketing efforts. Get ready to turn your brand into a story everyone wants to be part of.

Takeaways:

Build a brand that stands strong against social and political pressures by focusing on authenticity and core values.
Compelling narratives can create an emotional bond with your audience and set your brand apart from competitors.
The vast purchasing power and diversity of the conservative and faith-based consumer base offer significant market potential.
Learn from JD Norman's experiences and strategies for navigating and overcoming challenges in the media industry.
Use your business as a ministry by aligning your business values with your personal faith, creating a positive impact on employees, clients, and customers.

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Episode 9 - How Seth Weathers and Ultra Right Beer Beat Bud Light Jul 09, 2024

Hosts Kurt and Kristen Luidhardt sit down with Seth Weathers, the trailblazing founder of Conservative Dad’s Ultra Right Beer, to explore how a misstep by Bud Light created a golden opportunity. Seth shares the dramatic impact of Bud Light’s controversial marketing decision, which resulted in a $27 billion market value loss for the brand and opened the door for Ultra Right Beer to achieve over $1 million in sales in a remarkably short time.

Seth describes the mindset that helped him capitalize on this moment and highlights the essential role of media connections and relentless persistence in achieving entrepreneurial success. Seth recounts his journey in the beer industry and the challenges he faced, including tough regulations and finding reliable vendors. Seth also provides insights into maintaining authenticity and aligning with core values to attract and keep a dedicated base of conservative and faith-based consumers. He passionately advocates for conservatives to stand firm in their beliefs and support aligned businesses as a way to drive meaningful societal change. Seth concludes with his personal motivations to protect his children and advance a company that supports conservative causes.

Key Highlights:

⭐ Seize Cultural Moments: Recognize and act on cultural shifts and events that can create significant business opportunities, as seen with the timing of Ultra Right Beer’s launch.

⭐ Standing Up for Beliefs: Gain insights into how the current political climate encourages conservative beliefs and how younger generations are increasingly inspired by integrating political ideologies with business.

⭐ Authenticity and Value Alignment: Learn why staying true to core values and maintaining authenticity is crucial for building a loyal customer base and achieving business success.

Takeaways:

Tapping into the politically conservative and faith-based consumer market can significantly drive business growth and success.
Maintaining honesty and addressing customer concerns directly is vital for building trust and ensuring satisfaction.
Product innovation and expansion can drive growth, even in regulated markets.
Overcoming early business challenges, such as regulatory hurdles and operational setbacks, require resilience and strategic problem-solving.
Strategic media connections and unwavering persistence are crucial for entrepreneurial triumph.
Passion and seizing market opportunities are essential for building a successful conservative brand.

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Episode 8 - Stamped with Success: Direct Mail Secrets for Conservative Consumers with Jeff Kruszyna and Mike Koziarski Jul 02, 2024

Kurt and Kristen Luidhardt are joined by Jeff Kruszyna, founder of JMK Victory, and Mike Koziarski, co-founder of American Data, who are seasoned experts in Republican politics, direct mail fundraising, and direct response data. Together, they explore the synergy between direct mail and digital channels, the critical role of precise audience targeting, and the surprising power of simplicity and mystery in marketing efforts. Get ready for actionable tips, inspiring success stories, and a deeper understanding of how to reach and resonate with the Liberty Spender community.

Jeff and Mike share their extensive knowledge on the enduring effectiveness of direct mail for conservative and faith-based audiences. They offer insights on targeted marketing, the resurgence of interest among younger demographics, and innovative strategies that have propelled companies like Birch Gold and AMAC, a competitor to the AARP, to success.

Key Highlights:

⭐ Understanding Direct Mail's Resurgence: Discover how direct mail is making a comeback in the Patriot economy and learn its pivotal role in reaching conservative and faith-based audiences effectively.

⭐ Digital + Mail Synergy: Learn about the powerful synergy between direct mail and digital marketing channels, and how integrating these can enhance consumer engagement and campaign effectiveness.

⭐ Innovative Marketing Approaches: Explore innovative marketing approaches that leverage simplicity and mystery to captivate and resonate with the Liberty Spender community, backed by actionable tips and inspiring success stories.

Takeaways:

Harnessing data analytics to optimize direct mail campaigns ensures each message resonates with precision and drives measurable results.
Brands elevate credibility and engagement by utilizing visually compelling direct mail designs to enhance brand perception and create memorable experiences that resonate with conservative audiences
Combining direct mail with digital marketing efforts provides a cohesive and comprehensive outreach strategy.
Strategic testing and precise audience targeting are fundamental components for maximizing effectiveness in direct mail campaigns.
The conservative movement and liberty-minded individuals present unique opportunities for direct mail marketing strategies.

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Episode 7 - Ditch Demographics: Embrace Cultural Intelligence to Drive Growth Jun 28, 2024

Hosts Kurt and Kristen Luidhardt sit down with the brilliant Matt Oczkowski, President of HuMn Behavior. Matt, a data science expert who played a pivotal role in the Trump campaigns of 2016 and 2020, shares insider secrets from his journey through political data science to pioneering new commercial consumer targeting. They explore the vital role of data-driven decision making in both political campaigns and commercial businesses, and introduce the powerful strategy of cultural intelligence over traditional demographics in marketing.

Matt further discusses the evolution of the ‘parallel economy,’ or ‘Patriot Economy,’ and and the emergence of Liberty spenders, politically conservative or faith-based consumers who prefer to buy from businesses that align with their values. Together, Kurt and Matt highlight the importance of authenticity, the rise of consumer tribalism and the growing expectation for companies to take stances on social and political issues. Discover why understanding your customers is no longer optional but essential, and how tailoring your messaging can catapult your brand to new heights.

Key Highlights:

⭐ The FLOCKS Concept: Matt unveils the revolutionary FLOCKS methodology, combining advanced geographic targeting with sophisticated data analysis to pinpoint consumer tribes and craft unbeatable marketing strategies.

⭐ The Power Of Alignment: Matt showcases the power of aligning with customer values and navigating cultural trends to impact consumer behavior and drive unparalleled growth, consumer engagement and loyalty.

⭐ Authenticity Is KEY: Consumers today are EAGER for authentic experiences with brands that align with their values and that display cultural intelligence in their marketing, and success stories like Black Rifle Coffee and Patriot Mobile are leading the way.

Takeaways:

Data-driven decision making is crucial in both political campaigns and commercial businesses.
Companies are increasingly expected to take a stance on social and political issues, which can lead to polarization and consumer tribalism.
The Patriot economy is on the rise, with politically conservative or faith-based consumers seeking out businesses that align with their values. There is giant potential for small, value-driven companies to disrupt larger, established brands.
Understanding consumer tribalism and cultural intelligence is key for businesses in the current climate. Authenticity is crucial in marketing, and consumers are drawn to brands that are true to themselves and their values.
Feedback from customers is vital for refining messaging and ensuring alignment with their expectations and preferences.

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Episode 6 - From Parler to We The People Wine: Ryan Coyne’s Entrepreneurial Journey Jun 18, 2024

Kurt and Kristen Luidhardt sit down with Ryan Coyne - the entrepreneurial force behind We the People Wine and CEO of Starboard, a conglomerate of view-driving, interest grabbing publications. This episode packs a punch, as Ryan shares his extensive experience in digital agencies, publishing, and consumer brands. Listen as he unpacks the success story of We The People Wine, from inception to selling in 3,000 locations, and emphasizes the importance of integrating core values into branding and marketing.

Ryan also digs into his strategic takeover of Parler, the robust center-right challenger to Twitter, revealing how businesses can leverage niche markets with pinpoint precision. Discover Ryan's expert tactics for engaging audiences through savvy email marketing and powerful influencer partnerships. Kurt, Kristen, and Ryan also examine what truly drives the Liberty Spenders audience. Plus, Ryan shares why he believes we're only scratching the surface of a major shift in consumer behavior.

Key Highlights:

⭐ Understanding Liberty Spenders: These consumers prioritize businesses that align with their conservative or faith-based values.

⭐ Value-Driven Branding: Incorporating core values into your brand can forge strong connections with this audience.

⭐ Brand Pivoting for Retail Success: Discover how Ryan skillfully repositioned We the People Wine from a politically charged brand to a celebration of American exceptionalism, dramatically expanding its market presence and consumer appeal.

⭐ Specialize to Succeed: Learn how targeted products attract loyal customers and uncover the best marketing techniques for promoting specialized offerings to a focused audience

Takeaways:

Brands that champion conservative, faith-based, or American exceptionalism values are thriving in today's market.
The importance of adaptability in business, as shown by Ryan's ability to pivot his wine brand to achieve greater market acceptance.
Effective strategies for digital content distribution and audience engagement in a politically charged media environment.
Integrating philanthropic efforts into your business can boost brand perception, customer loyalty, and employee morale.
Utilize platforms like email lists and influencers to reach and engage with Liberty Spenders.

Don't miss out on the strategies that could redefine your approach to business and marketing in the realm of Liberty Spenders.

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Episode 5 - Reaching the $5 Trillion Conservative Market: Data-Driven Insights on Liberty Spenders Jun 11, 2024

Kurt and Kristen Luidhardt sit down with award-winning pollster, Amanda Iovino of WPA Intelligence, a leading politically conservative data and polling firm, to discuss exactly what a ‘Liberty Spender’ is, how we identify them, and how to market to them. Along with identifying and defining the audience, Amanda busts myths and commonly held misconceptions about this critical audience regarding ideology and voting habits. Amanda also shares secrets gleaned from living in the data about building a foundation of trust and acquiring these consumers for the lifecycle of your product. Dive into a discussion that bridges the gap between political campaign tactics and business marketing strategies, as Kurt, Kristen and Amanda break down the data analytics that power successful conservative marketing strategies. WPAi helped build the identity of big data and campaigns, so this episode is a masterclass on just who and what a ‘Liberty Spender’ is and how to reach them where they are.

Key Highlights:

Liberty Spenders Unmasked: Discover the true face of Liberty Spenders, a diverse consumer group cutting across political lines, income brackets, and geographic regions, all united by their prioritization of conservative or faith-driven values in purchasing decisions.
Value-Driven Spending: Explore how these consumers are ready to open their wallets wider and pay a premium for products that reflect their principles.
Data-Driven Engagement: Learn how leveraging data analytics can supercharge your marketing efforts, making it easier to zero in on and captivate this lucrative audience and enhance ROI.
Boosting Loyalty and Referrals: Find out how understanding Liberty Spenders' preferences can help businesses craft compelling messages that not only attract but also retain these dedicated consumers, leading to increased loyalty and powerful word-of-mouth referrals.

Takeaways:

The diversity within the conservative market offers opportunities for businesses to expand their reach into new and untapped consumer segments.
The strategies honed on political campaigns can be powerfully applied in business settings to target and retain customers.
The willingness of conservative and faith-based consumers to support brands that share their values can be a powerful tool for competitive differentiation.
Using available consumer data, analytics and modeling can help businesses efficiently target and engage with the Liberty Spender audience.

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Episode 4 - Patriot Economy Mastery: From Casual Buyers to Devoted Loyalists with Chris Turner Jun 04, 2024

In this episode, hosts Kurt and Kristen Luidhardt sit down with award-winning entrepreneur, Chris Turner, CEO of Patriot Grassroots and Board Member of Patriot Mobile. Dive deep into the burgeoning Patriot economy, where businesses are not just surviving, but thriving, by aligning with strong conservative values. Chris reveals his lessons learned while serving on the board of Patriot Mobile, a telco that’s more than just a service provider—it’s a mission-driven cause. And Chris doesn’t just talk business; he shares the secrets to building unshakeable trust and having brutally honest conversations with customers. You’ll also hear about Chris’s passion for prioritizing employee well-being and making a bold promise: no employee will ever have to apologize for things beyond their control.

Key highlights include:

⭐Own Your Customers: Are your customers merely renting your services or are they truly invested in your brand? Learn the mindsets and techniques to transform casual buyers into devoted loyalists.

⭐ Patriot Mobile’s Growth: Chris details the impressive growth of Patriot Mobile, from 36,000 to over 140,000 subscribers, and the strategies behind this success.Chris explains how this company isn't just about mobile services but is a cause, creating an infrastructure for people to live without the threat of being canceled.

⭐ Trust and Honesty: Understand the critical importance of honest conversations in building lasting trust with customers, creating a superior experience compared to competitors.

⭐ Center-Right Workforce: Explore the value of hiring center-right employees, and the impact they have on business productivity and culture.

The conversation also emphasizes the importance of faith in business, surrendering control, and serving others. Learn how businesses and brands can move beyond merely “renting” customers to truly “owning” them by fostering deep loyalty and commitment. This episode is packed with insights for business owners looking to tap into the lucrative and influential conservative market.

Takeaways:

Conservative businesses have a unique opportunity to convert right-of-center customers, who Chris describes as 'renting' from brands that don't align with their values, into lifelong loyal patrons.
By delivering superior service, quality, and customer experience, these businesses can forge deep, lasting relationships, that Chris terms ‘marriages’, reflecting their commitment to family and long-term loyalty.
The Patriot Economy is surging as businesses align with conservative values, attracting loyal customers who stand by their principles.
Trust and honesty are the bedrock of lasting customer relationships; businesses must match or exceed competitor experiences.
Patriot Mobile exemplifies success in the Patriot economy, offering stellar mobile services while staying true to conservative and Christian values.
Strategic hiring of employees who share your company’s values can lead to a more productive and harmonious workplace.
Creating a safe, cancel-proof environment for employees and customers is not just a goal—it’s a necessity.
Faith and surrendering control play vital roles in both personal and business growth.
Serving others and adding genuine value is the cornerstone of enduring business success.

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Episode 3 - Red, White, and Boom: Jeremy Gee’s Explosive Patriotic Sales Success May 23, 2024

Join Kurt and Kristen in this captivating episode as they sit down with Jeremy Gee, President and Partner of Patriot Brands, who recently made headlines by selling an astounding 50,000 Pledge of Allegiance T-shirts in just one month. With a rich background in product development and extensive experience in the survival and marketing industries, Jeremy shares his expert strategies that can help you achieve similar success.

In this must-listen conversation, Kurt, Kristen, and Jeremy dive deep into the art of targeting and engaging faith-driven and politically conservative consumers—an often overlooked yet highly profitable market segment. Learn how to differentiate your brand and position your products to stand out in a crowded marketplace.

Jeremy reveals the secrets behind his phenomenal sales success, from creating passionate avatars with compelling t-shirt designs to leveraging the power of email marketing for maximum customer engagement. Discover how understanding your audience, delivering what they want, and building strong brand loyalty can transform your business.

Tune in to gain valuable insights and actionable tips that can help you replicate Jeremy’s winning formula and drive significant revenue for your own business.

Takeways:

Expert Insights: Learn from Jeremy Gee’s extensive experience in product development and the survival industry to refine your own business strategies.
Value-Driven Marketing: Discover how conservative consumers are motivated by brands that align with their values and are willing to pay a premium for them.
Targeted Engagement: Understand the critical importance of identifying and targeting specific audience segments for effective marketing.
Faith-Based Success: See how appealing to faith-driven and politically conservative consumers can dramatically boost your brand’s success.
Stand Out in the Crowd: Learn the secrets of differentiation and positioning to make your brand memorable in a crowded marketplace.
Email Marketing Mastery: Gain actionable tips on using email marketing to effectively engage and re-engage your customers.
Customer Loyalty: Understand the essentials of delivering what customers want and building lasting brand loyalty for sustainable business growth.

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Episode 2 - The Loyalty Loop: Leveraging Referrals from the Liberty Spender May 08, 2024

Join hosts Kurt and Kristen Luidhardt for another insightful episode of the Liberty Spenders podcast, where we explore the potent impact of customer understanding and referrals in building long-term business success. This week, we're excited to welcome Paul Dietzel, founder of Anedot, who shares his expert strategies on leveraging referrals to enhance customer loyalty within the faith-based conservative market.

Key Takeaways:

Understanding the Liberty Spender market's unique needs is crucial for crafting strategies that foster loyalty and encourage referrals.
A commitment to integrity and customer-centric practices, even when no one notices, is a winning strategy to securing trust and repeat business.
Authenticity and aligning business operations with core values are critical for building lasting relationships and trust.
Effective referral programs begin with a deep understanding of your customer base and then aligning your services with their values and expectations.
Trust, built through transparency and reliability, is the cornerstone of any successful referral strategy.

Whether you aim to refine your referral strategy or enhance your understanding of the Liberty Spender audience, this episode offers valuable insights and actionable advice.

Subscribe now and join us as we share strategies for customer retention through values alignment in the conservative and faith-based market.

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Episode 1 - Masterclass Of The Liberty Spenders 5P System May 06, 2024

Join Kurt and Kristen, founders of Liberty Spenders, in a masterclass of a concept from their Liberty Spenders program called “the 5 P’s” that will guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

The first P, people, emphasizes understanding the motivations and values of the Liberty Spenders audience. The second P, positioning, explores three strategic paths for positioning a business: market fit, issue-based, and ideology fit. The third P, passion, focuses on telling a unique, authentic, and emotional story that connects with the audience. The fourth P, proof, emphasizes testing and validating messaging before investing significant resources. The final P, product rollout plan, highlights the importance of marketing the product properly through conservative and faith-based media channels.

Tune in to future episodes of the Liberty Spenders podcast and unlock the power of this influential and lucrative market. Subscribe now to learn more about the marketing principles that are driving the future of American business.

Takeaways

Understanding the motivations and values of politically conservative or faith-motivated consumers is crucial for success in marketing to them.
Positioning options for businesses targeting Liberty Spenders include market fit, issue-based, and ideology.
Telling a unique, authentic, and emotional story is essential for connecting with the Liberty Spenders audience.
Testing and validating messaging before investing resources can reduce financial risk.
Marketing the product properly through conservative and faith-based media channels is key for success.

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Episode 0 - Introducing The Liberty Spenders Podcast! May 02, 2024

Join Kurt and Kristen, founders of Liberty Spenders, on the very first release of their groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.

In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Whether you're looking to expand your reach, overcome growth plateaus, or differentiate yourself in a crowded market, this podcast is your roadmap to success. Discover how to craft compelling stories that resonate emotionally with your target audience, test and validate your marketing messages, and execute tailored product rollout plans that leverage Kurt and Kristen's extensive network within the conservative ecosystem.

Tune in to the Liberty Spenders podcast and unlock the power of this influential and lucrative market. Subscribe now and join the silent but strong majority that is driving the future of American business.

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