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    Technology

    TRUTalk

    Welcome to TRUTalk, brought to you by TRULAND Equipment. Join us as we explore cutting-edge machinery, groundbreaking technology, and inspirational stories from the field. From the dedicated efforts of our team members to the triumphs and challenges of our farmers, TRUTalk brings you along every step of the way. Whether you’re a seasoned agriculturalist or simply curious about the industry, tune in to discover the fascinating intersection of technology, agriculture, and green machines. TRUTalk: Cultivating TRU conversations.

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    Copyright: © TRULAND Equipment

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    Latest Episodes:
    Fact or Fiction: Episode 2 Sep 16, 2026
    Show notes

    FACT or FICTION but TECH Edition!

    This week on TRUTALK, Austin and Jackson welcome Chad and Jolynn, two of our Precision Ag experts, to discuss one of agriculture's hottest topics: technology. From precision ag systems to return on investment, the team tackles common misconceptions and puts popular tech claims to the test. Does advanced technology always pay for itself? You'll have to tune in to find out.

    CropTalk: After the Rain Aug 19, 2026
    Show notes

    August is usually known for dry conditions, but this year we've seen plenty of rain and flooding. In this episode, we talk about what all that moisture could mean for your fields, what to be watching for right now, and a few seasonal maintenance tips to help keep your operation running smoothly. Whether you're dealing with wet spots, checking crop conditions, or starting to think about harvest, we've got you covered

    The Life of a Dairy Farmer Aug 12, 2026
    Show notes

    Welcome to Dairy Country! Join Josh and Jackson as they dive into the world of dairy farming with special guest Terry. In this episode of TRUTALK, Terry shares his expertise in the dairy industry, discussing the challenges, demands, and rewards of life on the farm. Follow along as he talks about his family, his passion for agriculture, and what makes dairy farming so meaningful to him.

    Shop Talk: A Technician's Journey Jul 22, 2026
    Show notes

    Three technicians. Three generations. One conversation. Hosted by Jackson Lyons, this episode takes listeners on a journey through the stages of a technician’s career—from the challenges of getting started to the wisdom gained over the years. This new episode of TRUTALK brings together three stories and several perspectives. Tune in to discover the wisdom, challenges, and opportunities that come with a career in the technician profession.

    Fact or Fiction: Episode 1 Jul 08, 2026
    Show notes

    FACT or FICTION but AG Addition! Tune in to the latest episode of TRUTALK, where we tackle some of agriculture's most debated topics. Join hosts Josh Howard and Jackson Lyons, along with special guest Marty Park, as they challenge common beliefs, share perspectives, and separate fact from fiction across a variety of ag-related discussions

    Let's Talk Parts: Behind the Counter Jun 10, 2026
    Show notes

    Think a parts department just sells parts? Think again.

    Bluffton Parts Manager Erikk Schoeff joins us to reveal everything happening behind the counter—from inventory and daily operations to the full range of services TRULAND’s parts team brings to the table.

    Kickoff to Planting: Early Season Hot Topics May 06, 2026
    Show notes

    This week on TRUTALK, our hosts sit down with new team member Austin Conrad to talk early planting season hot topics. They talk through weather, field conditions, boundaries, technology, and the challenges and considerations that come with getting the season underway.



    Renovations, History & Heart of Napoleon Apr 22, 2026
    Show notes

    After 18 months of renovations, our Napoleon location is entering a new chapter. In this episode, our hosts sit down with team members from the Napoleon store to hear their perspectives on the updates, the rich history of the location, and what makes it so special. Throughout the conversation, one thing is clear—Napoleon isn’t just a store, it’s a legacy.

    More Than Bins: Grain Handling Apr 08, 2026
    Show notes

    From bins and dryers to full-scale grain systems, Bluffton is the heart of TRULAND’s grain handling operation. Luke Rinkenberger dives into the division’s history, advancing technology, his team, and how they deliver custom grain handling solutions across the area.

    Meyer Building: Inside the World of Quality Construction Mar 25, 2026
    Show notes

    This week on TRUTALK, we sit down with a team from Meyer Building, a company that has been shaping the construction industry for years. Meyer shares how the industry has changed over the years and what quality building really means today. They walk us through the story behind projects like TRULAND’s Bluffton renovation, talk about the customers they serve, and give an inside look at what goes into creating these large commercial buildings.

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