Show notes
Doubling your property management portfolio is one thing. Doubling it while maintaining top-tier guest reviews is another. In this episode of The STR Data Lab, Jamie Lane sits down with returning guests Joe and Max Bachmeier, whose property management business grew from roughly 120 to 260 listings in just 12 months—while remaining among the highest-rated property managers in the country. They break down what actually drove that growth, from consistent local marketing and referrals to building a team capable of scaling the operation without sacrificing the guest or owner experience.
A major theme of the conversation is scaling intelligently rather than simply scaling quickly. Joe and Max explain how they use their “three C’s”—cash, care, and communication—to stay focused on what owners value most, while keeping guests, owners, and their team as three equally important priorities. They also share how AI and automation have changed their approach to guest communication, operations, and revenue management, allowing their team to spend less time answering repetitive questions and more time solving the issues that can have the biggest impact on guest satisfaction.
The Bachmeiers also dive into what it takes to compete in an increasingly sophisticated STR market. From redesigning properties around specific guest demographics to using technology to identify listing-level revenue opportunities, they share practical lessons for property managers approaching the 100+ listing mark. Throughout it all, their philosophy remains consistent: build the right team, stay close to your market, and don't let growth come at the expense of quality.
You don’t want to miss this episode!
Key Takeaways
Scale your team before you scale your portfolio. Build a management structure where team members can grow into new roles and train their replacements rather than making the founders the bottleneck.
Use the “three C’s” to understand owner priorities: cash, care, and communication. Identify what matters most to each owner and build your service around it.
Let AI handle the repetitive work—not the relationship. Automating routine guest questions can free staff to focus on complicated issues and guests who need more hands-on attention.
Stay local as you grow. The Buchmeiers have continued concentrating their business primarily in Fredericksburg and Austin rather than expanding indiscriminately into new markets.
Invest strategically in the property experience. Thoughtful design, distinctive amenities, and targeting a specific guest demographic can help a property stand out as competition increases.
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Connect with Jamie on social media
LinkedIn: https://www.linkedin.com/in/jamiehlane/
Twitter: https://twitter.com/Jamie_Lane
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Connect with Bach Bros Property Management
Website: https://www.bachbrosproperties.com/
Instagram: https://www.instagram.com/bachbrosproperties/
Facebook: https://www.facebook.com/bachbrosproperties/
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Episode 197