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    Music

    Music Not Diving with Scuba

    Paul Rose aka the musician, DJ, and label boss known as Scuba talks to people of significance from the world of electronic music about their experiences, observations, and attempts to cultivate a life for themselves in the murky and sometimes treacherous waters of the music industry.


    Hosted on Acast. See acast.com/privacy for more information.

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    Copyright: © Copyright 2023 Scuba

    • Apple Podcasts
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    Latest Episodes:
    #57 Sophie Lloyd: East 17, getting pigeonholed, and the London Records archive Oct 07, 2026
    Show notes

    I'm playing all night long at Venue MOT in London on 14 Nov. Grab a ticket here: https://ra.co/events/2527068


    Sign up for free to join our community.


    --

    Sophie Lloyd is a DJ and producer from the UK. A staple of Defected Records and associated labels and promotions, this year she was invited to dig through the archives of London Records which resulted in standout EP 'London Revisited' - remixes of classics and deep cuts from the storied label.


    We discuss all that of course, and also her journey from DJing at house parties, corporate events and eventually clubs and festivals, and getting into the world of production.


    This is a good one, get involved!


    --

    Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club


    You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/


    If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.


    You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.


    Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.


    Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist


    00:00 Intro

    04:00 Early years and general scene

    19:00 London Records project

    39:45 More on production

    Hosted on Acast. See acast.com/privacy for more information.


    #56 Nathan Fake: Border Community, playing live, and the beauty of vintage Cubase Sep 23, 2026
    Show notes

    I'm playing all night long at Venue MOT in London on 14 Nov. Grab a ticket here: https://ra.co/events/2527068


    Sign up for free to join our community.


    --

    Nathan Fake is a producer and live performer from the UK. He has released albums on Border Community, Ninja Tune, via his own channels, and most recently through French label InFiné.


    That latest album, Evaporator, is discussed during the conversation, as well as his wider journey through production processes and methods of work. We discover which ancient version of Cubase is still his go-to DAW, and which synths and other studio objects are most often used in his tracks.


    We also talk about his live set, which by his own admission is actually pretty good.


    This is a good one with a guest we've wanted to have on for ages. Get involved!



    --


    MERCH: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!


    Visit the store here: hotflushrecordings.com/shop


    --

    Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club


    You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/


    If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.


    You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.


    Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.


    Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist


    00:00 Intro

    03:45 Fitting into the scene

    07:30 Are albums relevant again?

    12:40 Studio methods

    26:30 Border Community and early career

    47:30 Playing live

    Hosted on Acast. See acast.com/privacy for more information.


    #55 Gavilán Rayna Russom: politics, DJing, analog synths, and LCD Soundsystem Sep 16, 2026
    Show notes

    I'm playing all night long at Venue MOT in London on 14 Nov. Grab a ticket here: https://ra.co/events/2527068


    Sign up for free to join our community.


    --


    Gavilán Rayna Russom is a producer, DJ, and interdisciplinary artist based in New York. A former member of LCD Soundsystem, she has a new album under her Black Meteoric Star alias entitled Wet.


    We discuss her time working at DFA and eventually joining and then leaving LCD Soundsystem, her previous time as an analog synth engineer, as well as the new album and the Black Meteoric Star alias more generally.


    We also get into the political situation in the US and the way it affects her work, and also her long term journey as a DJ from playing the high school prom all the way to Berghain.


    This is a good one, get involved!


    --


    MERCH: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!


    Visit the store here: hotflushrecordings.com/shop


    --

    Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club


    You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/


    If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.


    You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.


    Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.


    Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist


    00:00 Intro

    04:00 LCD Soundsystem

    21:00 Music and current politics

    34:00 Recording methods and the new album

    51:00 How to be a DJ

    Hosted on Acast. See acast.com/privacy for more information.


    #54 Jend: new ways of connecting music to people Sep 09, 2026
    Show notes

    I'm playing all night long at Venue MOT in London on 14 Nov. Sign up for tix here: https://ra.co/pre/2527068


    Sign up for free to join our community.


    --


    Jend is a producer and DJ who has built an impressive following on streaming platforms and social media using a very interesting set of strategies adapting from his time in drop shipping. So we are getting deep into the weeds of digital music marketing on this week's podcast, and while it gets a bit technical in places this is a really interesting conversation from the perspective of building an audience completely independently in a way that just wasn't possible before the digital model.


    He offers a version of his strategy via his Intellijend platform, which automates many of the processes and makes the whole thing a lot more manageable for the typical expert DAW technician who has never opened Facebook ad manager.


    We talk about how he came up with these approaches to music marketing and how to implement them, building them into a product for other artists to use, and also the necessity for music to live in the real world and different ways to achieve this in a similar DIY way.


    This is the antidote to moaning about Spotify and telling people to buy CDs... get involved!


    --


    MERCH: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!


    Visit the store here: hotflushrecordings.com/shop


    --

    Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club


    You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/


    If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.


    You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.


    Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.


    Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist


    00:00 Intro

    04:30 Jend

    09:10 How to market a song

    26:10 Cynicism, algorithms, and publishing

    40:00 Dance music in the real world

    Hosted on Acast. See acast.com/privacy for more information.


    #53: How to be a DJ Sep 02, 2026
    Show notes

    I'm playing all night long at Venue MOT in London on 14 Nov. Sign up for tix here: https://ra.co/pre/2527068


    Sign up for free to join our community.


    --


    On the podcast this week...


    What you need to do to become a DJ in 2026. I mean a good DJ.


    Why you should learn to beat match, preferably on vinyl.


    Why you should learn to use Ableton.


    Why you should take digital marketing seriously.


    Why you should respect the worst aspects of the industry.


    This is not an exhaustive study, but it does contain some pretty good pointers.


    The Resident DJ article mentioned: https://saxe-coulson.medium.com/the-resident-dj-is-infrastructure-too-b2cc760c6f69


    The Manual by The KLF: https://www.scribd.com/document/955029/KLF-the-Manual


    Back next week with a guest!


    --


    MERCH: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!


    Visit the store here: hotflushrecordings.com/shop


    --

    Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club


    You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/


    If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.


    You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.


    Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.


    Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist


    00:00 Intro

    01:10 DJing on hard mode

    04:40 How to be a DJ

    06:11 The techniques

    10:35 The canon

    12:20 The basics of Ableton

    13:55 Warm up and closing

    17:00 Being the headliner

    19:45 Tell your story

    23:20 Identity and tribes

    25:25 Is all publicity good publicity?

    30:50 The KLF and The Odyssey

    Hosted on Acast. See acast.com/privacy for more information.


    #52: Did the promise of AI-human hybrids drive the deals for Distrokid and Kobalt? Jul 29, 2026
    Show notes

    On this episode...


    Why Distrokid selling to CVC will lead to more AI music.


    What Kobalt selling to Primary Wave means for the majors.


    Why the industry is counting on the hybrid musicians of the future.


    Were the Odyssey casting decisions part of the marketing campaign?


    And what Suki Waterhouse could learn from Boy George...!


    Read my 2000 word essay on the Burial / dubstep conundrum: https://www.patreon.com/scubaofficial/posts/eyes-back-puzzle-164702147


    --


    NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!


    Visit the store here: hotflushrecordings.com/shop


    --

    Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club


    You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/


    If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.


    You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.


    Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.


    Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist


    00:00 Intro

    02:59 Releases roundup

    07:40 CVC buys Distrokid

    15:27 Primary Wave buys Kobalt

    21:10 AI copyright regulation

    30:57 Suki Waterhouse and Boy George

    35:50 Is Christopher Nolan a troll

    Hosted on Acast. See acast.com/privacy for more information.


    #51: Is the John Summit vs Pete Tong beef real? Jul 15, 2026
    Show notes

    Even if it's not just a very effective bit of marketing, John Summit should definitely turn heel.


    On this episode we also discuss other notable examples of music industry creative stunts including Chuck D vs Flava Flav, Fifty Cent vs Kanye, Green Day vs The Network, and The KLF vs a million pounds.


    --


    NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!


    Visit the store here: hotflushrecordings.com/shop


    --

    Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club


    You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/


    If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.


    You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.


    Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.


    Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist


    00:00 Intro

    02:41 John Summit vs Pete Tong

    10:00 Chuck D vs Flava Flav

    15:12 Green Day vs The Network

    20:06 Fifty Cent vs Kanye West

    23:05 Joaquin Phoenix

    25:24 The KLF vs a million pounds

    30:12 Conclusions

    Hosted on Acast. See acast.com/privacy for more information.


    #50: Dance Music Deserves To Be Destroyed By AI Jul 01, 2026
    Show notes

    No, really it does.


    In this episode we discuss a series of articles recommended by friend-of-the-show Darren Hemmings in this substack post.


    As the title suggests, we consider the ethics of AI music from two separate angles.


    And finally we look at the increasing dominance of standup comedy in the ecosystem of live events.


    I will never stand being accused of cynical ragebait!


    --


    NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!


    Visit the store here: hotflushrecordings.com/shop


    --

    Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club


    You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/


    If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.


    You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.


    Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.


    Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist


    00:00 Intro

    03:58 Changes in the business of social media

    08:08 dBridge Substack post

    16:35 Is algorithmic influence any different to human influence?

    19:44 Why musicians hate the press

    24:52 Dance music deserves to be destroyed by AI

    35:03 The success of standup comedy

    41:37 Transgressive comedy vs music

    51:48 Conclusions

    Hosted on Acast. See acast.com/privacy for more information.


    #49: Thoughts on Trillionaires Jun 17, 2026
    Show notes

    What does the new age of oligarchy mean for the future of art and the cultural sector?


    And what can we learn from previous era of extreme inequality?


    Weighty question on this episode of the podcast...


    --


    NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!


    Visit the store here: hotflushrecordings.com/shop


    --

    Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club


    You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/


    If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.


    You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.


    Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.


    Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist


    00:00 Intro

    02:30 Elon, Tesla, and SpaceX

    07:23 The Gilded Age

    10:34 Andrew Carnegie

    27:27 Busting the Trusts

    31:24 Help needed now

    36:36 How left wing are you?


    Hosted on Acast. See acast.com/privacy for more information.


    #48: I was WRONG about music and corporate money Jun 03, 2026
    Show notes

    NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!


    Visit the store here: hotflushrecordings.com/shop


    --

    Corporate money is the wellspring of great art... discuss!


    Also, the demise of Nina, Juno Download, and eventually Subvert.


    --

    Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club


    You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/


    If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.


    You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.


    Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.


    Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist


    00:00 Intro

    03:18 Money and art

    11:04 Downloads are dead

    23.33 Conclusions

    Hosted on Acast. See acast.com/privacy for more information.


    1 2 3 24 Next

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