In this episode, we’ve invited Cara Nicole, mostly known on social media as AZ Powergirl. She is a cosplayer, costume designer and model. Cara is also a spokesperson, actress, comic book writer, editor, colorist as well as co-founder and co-owner of 183 Degree Studio. Today, Cara shares about marketing, Kickstarters, and how to make money online nowadays.
Being Social Nowadays
[04:31]
With everything being online now, of course, for an entertainer like Cara Nicole, she also took to online. Like how comedy is put out in public, she is doing comedy shows with other people and put in the works, where they sell tickets and take tips. She makes a bit of money through commercials and other stuff.
Crowdfunding
[10:19]
Having a Kickstarter is not about needing other people’s money. It's about advertising, giving your audience the opportunity to pre-order and get special things that regular people aren't going to get. Crowdfunding is like a form of marketing campaign. It’s also giving people the opportunity to get things that nobody else is going to have access to, because it will only be offered through Kickstarter or other types of crowdfunding.
New Book
[16:20]
With years of experience, Cara is writing a book. It talks about the business side, about the fun side, and the social side and other topics. But what’s different about her books is that she combined it with a pin-up book.
[17:44]
The books will have varying covers, as well as a blank sketch cover where an artist can draw anything on it.
The Future
[22:25]
Cara will be following up her first book, Fire Bitch, published last year, with Fire Bitch 2. After that will be 2021 calendar. There is also Fire Bitch 3 in the works, and another project which is Unstable Frequencies.
Advertising
[28:30]
Cara shares that Facebook is a great place to be advertising right now. Same with Google ads, their prices are going down because of large companies that are cutting back. It’s a great opportunity for smaller companies to come in and run their ads.
DIY Conventions
[32:03]
Before the pandemic, Cara was all over the world attending conventions and other events. With current situations and because she has always been interactive with people, she instead goes live on Facebook. She calls it Coffee with Cara, where she talks to her audience while drinking her coffee in a giant mason jar.
Future of Fire Bitch
[40:04]
Cara shared that she has sent her work, Fire Bitch, to John Semper, screenwriter, producer and story editor with numerous credits in animation for television. The screenwriter is interested in making Fire Bitch into animation. Cara says it still depends, the deal would have to be right for her to give up Fire Bitch, since she really worked hard in creating it.
Advice for starting a Kickstarter
[43:24]
For the people that are hesitant to start a Kickstarter for their projects, Cara says to not be afraid to do it. There will be people that will want to support you. If you don’t take it, then someone else will, and not to feel bad that people are spending their money on you.
Go to http://azpowergirl.com/ to keep updated and know more about Cara Nicole/AZ Powergirl.
Learn More About Zack Lyman Podcast
ZackLymanPodcast.com
Our TOPPODCAST Picks 
Stay Connected
