You've Got This | Tips & Strategies for Meaningful Productivity and Alignment in Work and Life

Latest Episodes:

MYW 42: Lead Magnets Sep 10, 2019

Show notes

In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you.

Transcript (.docx)

We answer:

What are lead magnets?
What do lead magnets communicate about your values?
What’s the difference between a lead magnet and magnetism?
What does gathering emails using lead magnets mean for your email client management and open rates?
Are there other kinds of lead magnets like signing up for a free webinar, you might use to gather emails that are a little more in-depth?
What parts of our brands are magnetic for people?

Other things mentioned in this episode:

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

YGT 156:What is Your Work Stealing from You? Sep 04, 2019

Show notes

In this episode, I mention the following:

my virtual writing groups program
come find me on Instagram

Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me.

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

MYW 41: Face-to-Face Marketing Sep 03, 2019

Show notes

In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up our work into conversation with potential clients or colleagues. We also talk a bit about our differences in setting boundaries and disclosure of personal information in public speaking.

Transcript (.docx)

We answer:

What does it mean to do “in person marketing”?
How do we infuse our work into those sometimes awkward networking conversations?
How do we handle the “networking social hour” experience?
What strategies do we use to make it easier to talk about our work in conversations and meetings with others?
What are our differences in how much we disclose and set up boundaries?

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

YGT 155: A Seasonal Planning Guide Aug 28, 2019

Show notes

In this episode, I mention the following:

my upcoming writing groups program
a downloadable guide for more ease in your work and life as you plan this upcoming season
come find me on Instagram

Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me.

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

MYW 40: Social Media Marketing Aug 27, 2019

Show notes

In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media marketing work well, and talk about the option of outsourcing the work to others. We also talk about the spontaneity and fickleness of social media marketing.

Transcript (.docx)

We answer:

What are our struggles with doing social media?
What are ways to automate and schedule social media effectively?
What things are we “bad” at vs. what things do we just not like doing?

Other things mentioned in this episode:

Get to work book planner
Katie’s book on Managing your Professional Identity Online.
Young House Love

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

YGT 154: Leveraging Tailwinds & Headwinds Aug 21, 2019

Show notes

In this episode, I mention the following:

my virtual writing groups program
my 7 Weeks to Radical Self-Trust program
come find me on Instagram

Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me.

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

MYW 39: Content Marketing Aug 20, 2019

Show notes

In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services.

Transcript (.docx)

We answer:

What is content marketing?
How is content marketing about relationship-building?
How do we strategically use content marketing to let people know about the products and services we offer?
How do we succeed (and fail!) at content marketing?
What are the things that people respond to in your content and how does that inform your content generation?
How do you create evergreen content?

Other things mentioned in this episode:

Get to work book planner
Gradblogger Podcast

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

YGT 153: Choosing Meaningful Metrics Aug 14, 2019

Show notes

In this episode, I mention the following:

Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me.

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

MYW 38: Email Lists Aug 13, 2019

Show notes

In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we’ve tried. We talk about the goals of our lists, what metrics we use and how we clean our lists when we need to. We discuss the merits and drawbacks of using free downloads or content to get people to join your email list.

Transcript (.docx)

We answer:

How do we use email lists in our marketing efforts?
What are the goals with our email lists?
What are the metrics we use to give us a sense for whether or not our efforts are successful?
How do you clean up your email list?
Do we use “freebies” to get people to sign up for lists?

Other things mentioned in this episode:

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

YGT 152: Getting Unstuck in Writing & in Life Aug 07, 2019

Show notes

In this episode, I mention the following:

my first book
a branding checklist I'll be using for my rebrand implementation
come find me on Instagram

Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me.

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

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