Yeah, That's Probably an Ad

Lessons from Brandweek 2024: The Evolution of Authenticity in Branding with Carol Alves of Her Campus Media Oct 04, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona are joined by Carol Alves, SVP of Integrated Marketing for Her Campus Media.

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Very Mindful with Remedy Place | Young Influentials Sep 24, 2024

When socializing with friends, many of us typically think of going to a bar or club. However, now there’s a new option thanks to Remedy Place. Remedy Place is a unique social wellness club that has reimagined the concept of social self-care, life balance, and holistic community. In this episode, we’ll hear from founder Dr. Jonathan Leary about the club’s origins and how it’s revolutionizing the wellness industry.

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Nostalgia and Culture Collide at ChainFEST | Young Influentials Sep 17, 2024

In this episode, we dive into the exciting news of ChainFEST’s expansion to New York City! After making waves in Los Angeles in 2023, ChainFEST is bringing its gourmet, chef-driven twists on iconic chain restaurant dishes. CHAIN and ChainFEST co-founders, Chef Tim Hollingsworth and Nicky Kraft discuss what fans can expect from this massive celebration of casual cuisine and culture.

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Elevating Latina Business Owners with Esperanza Teasdale and Natalie Boden Sep 17, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Esperanza Teasdale, Vice President and General Manager of the Hispanic Business Unit for PepsiCo Beverages North America, and Natalie Boden, CEO and Founder at BODEN Agency.

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The Travis Kelce Effect: Redefining Athlete Brand Partnerships with Jason Notte Sep 10, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Jason Notte, Brand Marketing Reporter for Adweek.

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Movie Magic with Suzanne Todd | Young Influentials Sep 10, 2024

Suzanne Todd, the renowned movie executive, has been behind successful films like Tim Burton's Alice in Wonderland and the latest hit, Descendants: The Rise of Red. In this episode, she reflects on her inspiring journey into the film industry, provides intriguing insights into Descendants, and offers valuable advice for aspiring filmmakers.

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Level Up with Home From College | Young Influentials Sep 03, 2024

As a student aiming to kickstart a career, it can be challenging to secure an internship and develop the necessary skills before graduating. Home From College is dedicated to assisting students in enhancing their resumes and discovering opportunities to acquire the skills required to excel in their chosen career paths. In this episode we hear from the founders as they share how they came up with such a concept and business.

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Exploring the Role of Advertising in Hollywood with Shannon Miller and David Griner Sep 02, 2024

In this episode of Yeah, That’s Probably an Ad, Luz Corona is joined by Shannon Miller, the founder and Editor-In-Chief of Nerds of Prey, and David Griner, of The Creative Ladder.

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Building Your Brand with Ryan Serhant | Young Influentials Aug 27, 2024

Selling multi-million dollar homes and launching various businesses, Ryan Serhant is truly doing it all. But how did he get here? In this episode, we will learn about how the real estate mogul started his career, his new Netflix series "Owning Manhattan," and the power of personal branding.

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Giving Your Brand a Glow-Up: Secrets to Skincare Business Success with Lindsay St. Clair Aug 26, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Lindsay St. Clair, Executive Creative Director at Bubble Skincare.

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Turn Up the Heat with Celsius | Young Influentials Aug 20, 2024

When you think of energy drinks, you might recall the ones that were popular in the 2000s, which were not very healthy. Now, brands like Celsius are changing the game by offering energy drinks that don't have a nasty aftertaste and are enriched with essential vitamins. In this episode, we have a chat with Celsius CMO Kyle Watson as she explains how Celsius originated, how it's connecting with Gen Z, and what's next for the brand.

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How to Market to Gen Alpha with Helenor Gilmour, Director of Strategy at Beano Brain Aug 19, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Helenor Gilmour, Director of Strategy at Beano Brain.

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Headed West with The Montana Boyz | Young Influentials Aug 13, 2024

You may have come across The Montana Boyz on your For You Page on TikTok or in your Instagram feed, but who are they really? In this episode, we catch up with the guys as they share how they started making videos, attending major events like Stagecoach, and what we can expect from their careers soon.

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The Controversy Surrounding X with Trishla Ostwal and Catherine Perloff Aug 12, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Trishla Ostwal, AI and tech reporter at Adweek, and Catherine Perloff, platforms reporter at Adweek.

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Get’cha Head in the Game with Ronnie 2K | Young Influentials Aug 06, 2024

Ronnie Singh, aka "Ronnie 2K", transitioned from avid gamer and message board participant to a prominent figure in NBA 2K. He quickly became a leading presence in social media across gaming, sports, and entertainment, leveraging his passion for gaming. In this episode, Singh shares his passion for gaming, how he got his start and what we can expect from 2K in the future.

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Winning Big Clients in the First Year: Advice from Alastair Merry and Mary Lou Bunn of Flower Shop Aug 05, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona are joined by Alastair Merry, Founder and CCO of Flower Shop, and Mary Lou Bunn, Founder and CEO of Flower Shop.

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Advertising in the Summer of Sport with Louise Johnson, CEO of Fuse Jul 29, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona sit down with Louise Johnson, CEO of leading sport and entertainment marketing agency Fuse.

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Swipe Right on Social Campaigns with Jonathan Kirkland, Cindy Lim, and Julia Estacolchic Jul 22, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by Jonathan Kirkland, Head of Marketing & Brand for BLK at Match, Cindy Lim, Head of Brand for Yuzu at Yuzu, and Julia Estacolchic, Senior Director of Brand Marketing and Head of Brand for Chispa at Match.

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Au Revoir from Cannes with ADWEEK Jul 19, 2024

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, Cannes Lions Festival. In this bonus part, Adweek’s Editor in Chief Ryan Joe recaps some of the biggest conversations from the festival.

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How to Throw the Biggest Music Fest in NYC | Young Influentials Jul 16, 2024

Since 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as Kendrick Lamar, Sabrina Carpenter, and Peso Pluma, in one location. Organizing an event in the city that never sleeps is no easy task. Everything from the musical acts to the brand activations must be engaging. In this episode, we hear from Alex Joffe, Head of Partnerships for Governors Ball and Senior Sponsorship Director of C3 Presents, as he shares how the festival came to be and the secret to staying on top of emerging musical talent.

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How Brands Showed Up at Copa America with Sara Garibaldi and Lee Maicon Jul 15, 2024

In this episode of Yeah, That’s Probably an Ad, Luz Corona and Rebecca Stewart are joined by Sara Garibaldi, President at BODEN Agency, and Lee Maicon, Global Chief Strategy Officer at The Community.

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The Ins and Outs of Boston Calling | Young Influentials Jul 09, 2024

Every year, music enthusiasts gather in Boston for an exciting weekend filled with performances by well-known artists such as Ed Sheeran, Hozier, and 2024’s It Girl Chappell Roan. Have you ever wondered what it takes to put together a diverse music festival that not only showcases incredible talent but also incorporates brand activations? In this episode, Boston Calling CEO Brian Appel shares the journey of creating the festival, the process of selecting top-notch performers and brands, and how the event continues to embody the charm of New England.

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Redefining the Workplace with Michael Clinton and Chase Campbell Jul 08, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona are joined by Michael Clinton, CEO and Founder of ROAR Forward, and Chase Campbell, Cultural Intelligence Analyst at The Community.

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Dance the Night with Charm La’ Donna | Young Influentials Jul 02, 2024

Dancing is a universal language. Spend just 5 minutes online and you’ll see how some dances have become viral sensations worldwide. Choreographer Charm La’Donna is responsible for many of these popular dances. She has worked with artists like Madonna, Selena Gomez, and Dua Lipa, and her moves are constantly being imitated. However, her success with A-list artists did not happen overnight. In this episode, Charm shares her experience of balancing school and dancing, and what it was like to see her choreography go viral on TikTok.

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Retour sur Cannes with ADWEEK Jun 28, 2024

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, Cannes Lions Festival. In this final part, Adweek’s Editor in Chief Ryan Joe, Executive Editor Jameson Fleming, Brand Editor Rebecca Stewart, and Creative Editor Brittaney Kiefer link up to reflect on the entire festival.

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How Brands Can Truly Celebrate Diversity and Inclusion | Young Influentials Jun 25, 2024

In today's world, many brands struggle to genuinely celebrate diverse communities and understand the best ways to do so. In this episode, we dive deep with Christina Holden, Barry’s head of PR, and Victor Self, the SVP of DEIB, to uncover how their company authentically honors communities like the LGBTQ+ community and more throughout every facet of their business. They also share invaluable advice for companies aspiring to be more inclusive in all aspects of their operations. Tune in for an inspiring conversation about true inclusivity and the impact it can have.

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En Direct de Cannes with ADWEEK Jun 21, 2024

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, Cannes Lions Festival. In this second episode, ADWEEK’s CEO, Will Lee, interviews some of the biggest names at Cannes with top ADWEEK voices. Delve into the exciting group chats and panel discussions at ADWEEK House with Sir Martin Sorrell, the founder of S4 Capital, and Alexis Ohanian, co-founder of Reddit.

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Embracing LGBTQ+ Inclusion with Taimi | Young Influentials Jun 18, 2024

Some members of the LGBTQ+ community may feel excluded when it comes to finding community and dating spaces. Certain places claim to support the entire community but end up catering only to a select few. In this episode, Taimi CEO and Founder Alex Pasykov discusses how the app is working to build a fully inclusive LGBTQ+ platform.

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Promoting Women's Sports Through Storytelling with Kristyn Cook of State Farm Jun 17, 2024

In this episode of Yeah That’s Probably an Ad, Luz Corona and Jameson Fleming sit down with Kristyn Cook. Kristyn is the Chief Agency, Sales and Marketing Officer at State Farm, a group of mutual insurance companies and the largest property, casualty, and auto insurance provider in the United States. She is responsible for the State Farm Agency Force that is 19,000+ strong, as well as the marketing department.

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En Route to Cannes with Will Lee and Jenny Rooney Jun 14, 2024

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, the Cannes Lions Festival. In the first episode, Will Lee, CEO of ADWEEK, and Jenny Rooney, Chief Experience Officer at ADWEEK, connect with the very best in the advertising world. Tune in to hear from Lou Paskalis, Michael Kassan, Shelley Zalis, and ADWEEK'S EIC Ryan Joe about what’s to come from Cannes 2024, from its rich history to this year's can't-miss moments.

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3CV versus MediaLink and Kassan versus UTA: a Scoop with Ryan Joe Jun 13, 2024

In this episode of Yeah, That’s Probably an Ad, Ryan Joe, AdWeek’s editor-in-chief sits down with Rebecca, to discuss the arbitration of Michael Kassan’s split from MediaLink in March this year, and what the plans are for his breakaway venture.

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Verizon’s Formula for a Successful Social Strategy | Young Influentials Jun 11, 2024

Ever stopped to appreciate a brand's organic social media post, admiring the cleverness and relatability behind it? In this episode, we delve into the formula. From engaging TikTok videos to humorous LinkedIn posts, Gabriel Gomez, Social Strategy Lead at Verizon, breaks it all down for us.

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Authenticity, Inclusivity, and Humanity: A Holistic Approach with Michelle Harmon-Madsen of SponsorUnited Jun 10, 2024

In this episode of Yeah, That’s Probably an Ad, Luz Corona is at the Adweek Sports Marketing Summit with Michelle Harmon-Madsen, Chief Marketing Officer at SponsorUnited, a leading global sports and entertainment intelligence platform.

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Keeping Up with Rickey Thompson | Young Influentials Jun 04, 2024

Rickey Thompson is a well-known name from Vine to TikTok. He is passionate about sharing his hilariously unique and relatable, yet edgy, point of view. In this episode, we hear from the iconic creator as he shares his journey from being a shy kid in North Carolina to becoming a commanding presence with an audience of millions.

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Building Equity and Driving Business Results with Ally's 50/50 Pledge with Andrea Brimmer Jun 03, 2024

In this episode of Yeah, That's Probably an Ad, part of the themed sports marketing series presented by Ally, Luz Corona sits down with Andrea Brimmer, Chief Marketing and PR Officer at Ally Financial. They discuss Ally's transformative 50/50 pledge to invest equally in men's and women's sports media, the challenges and successes along the way, and how this initiative is driving real business impact for Ally.

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The Impact of Google's Generative AI Search on Publishers and Advertisers with Adweek’s Trishla Ostwal and Catherine Perloff May 28, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona are joined by Adweek’s very own Trishla Ostwal, AI and tech policy reporter, and Catherine Perloff, platforms reporter.

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What’s Inside with Dannylovespasta | Young Influentials May 28, 2024

If you were to ask anyone about their favorite dishes, each person would respond with their unique recipe for how they make them. In this episode, we hear from Danny Freeman (@dannylovespasta) about how he creates unique, colorful, and out-of-the-box ways to make pasta. Freeman also shares how he transitioned into a new career path and best practices for creating content.

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Mind Over Matter with Kendall Toole | Young Influentials May 24, 2024

Peloton is a well-known name in the world of exercise and fitness. The brand offers people the convenience of working out in various settings, whether it’s using their stationary bike at home or accessing their workout classes through the app while traveling for business. Peloton is not only recognized for its wide range of workout classes but also for its charismatic and influential instructors such as Kendall Toole. In this episode, Toole shares her personal fitness journey and discusses her passionate mission to empower and inspire others beyond the confines of her workout classes.

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Build Me Up with Bo & Kyle | Young Influentials May 21, 2024

In this episode of Young Influentials, host Colin Daniels is joined by Bo Shepherd and Kyle Dubay, Co-Owners of Woodward Throwbacks.

Join them as they discuss:

How Bo and Kyle transform recycled materials into functional masterpieces
What sets Woodward Throwbacks apart
How to turn everyday materials into stunning masterpieces
Why you should keep up and stay relevant on social media
The importance of engaging with your community

Woodward Throwbacks was founded by Bo and Kyle to furnish the Detroit apartments while cleaning up their local streets. What began in a one-car garage quickly expanded to a 24,000-sq.-ft. facility, gaining both local and national media attention, with products sold by major retailers like Target and Nordstrom.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

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The Down Low on the Upfronts with Adweek’s Ethan Alter and Bill Bradley May 20, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona are joined by Adweek’s very own Ethan Alter, TVNewser Editor, and Bill Bradley, Deputy Editor of Media, TV, and Sports Marketing.

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Building an Agency Culture that Supports a Healthy Work-Life Balance with Niki Sahni, President of Courage May 16, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart sits down with Niki Sahni, President and Partner at Courage, a fully-independent, owner operated creative agency founded as part of a mission to create a place where people and brands can find their own courage.

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Beautiful Things with iFit | Young Influentials May 14, 2024

Working out can be a challenge for many of us. It could be the lack of time or difficulty in finding a workout routine that suits us. However, iFit understands that workouts are not a one-size-fits-all system. The software used by iFit adapts to the individual’s needs. In this episode, we will hear from the CMO of iFit, Mark Phillips, as he explains how iFit is using AI technology to better comprehend individual needs. He will also share how the company is promoting community in real life.

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Play On with Seeker Music | Young Influentials May 10, 2024

We all have our favorite artists and bands that we love listening to and watching in live concerts. However, many of us are not aware of how these musicians were discovered and the entire process behind creating the hit songs that we enjoy. In this episode, we will hear from songwriter Evan Bogart, who has written songs for popular artists like Rihanna and Beyoncé. Currently, as the CEO of Seeker Music, Bogart will share his personal journey into the music industry and provide valuable advice for aspiring individuals who are looking to make it big in the industry.

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Nurturing positive client/agency relationships with JP Petty, Global Executive Creative Director, Bodega at Wieden + Kennedy May 07, 2024

In this episode of Yeah That’s Probably an Ad, Luz Corona and Jameson Fleming sit down with JP Petty at Social Media Week in New York. JP is a creative leader and the Global Executive Creative Director, Bodega at Wieden + Kennedy where he oversaw the creation of Bodega the content creation studio monolith that has created so much groundbreaking work over the past four years it’s been operational.

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Hit the Road, Jack with BÉIS | Young Influentials May 07, 2024

When it comes to traveling, it’s hard not to come across the iconic Béis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor at the country music festival Stagecoach. In this episode, we’ll be speaking with Liz Money, SVP of Brand & Creative, as she shares how the brand’s activation, The BÉIS Pit Stop, came to be and how they are working to build a community beyond digital content.

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QCP's Secret Ingredient to Viral Food Content | Young Influentials May 03, 2024

In this episode of Young Influentials, host Colin Daniels is joined by Gianluca Conte, aka QCP.

Join them as they discuss:

QCP's journey of a young influential creator in the cooking industry
How he united Italian and American cuisine
How to find your unique style online
Authenticity and happiness in content creation
Building resilience as an online creator

Gianluca Coste, popularly known as QCP, is a passionate and knowledgeable enthusiast of Italian cuisine. In his first cookbook, Italian/American, he delves into his dual heritage with recipes from his hometown, Ischia, near Naples, other Italian regions, and his American influences. With nearly 3 million Instagram followers and over 12 million on TikTok, QCP has become an internet sensation, captivating food lovers worldwide.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

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Headed to the Desert with Sara Pollock of Pinterest | Young Influentials May 01, 2024

When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform was activated at Coachella for both weekends, bringing our mood boards and visions to life. In this episode, we hear from Sara Pollock, the VP and Global Head of Consumer Marketing at Pinterest, as she explains why they decided to activate in the desert and if it’s worth it for other brands to do the same.

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What the Health with Love Wellness | Young Influentials Apr 23, 2024

When it comes to maintaining good health and wellness, it can be quite expensive and challenging to track down the right products, particularly for women. In this episode, Lo Bosworth, the founder of a wellness brand, shares her story of how she established the brand out of frustration with finding solutions for her own health concerns. Her goal was to make doctor-developed supplements and wellness products accessible to everyone that really work.

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BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire's Apr 22, 2024

Studs, the painfully cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019.\

The startup now counts 22 stores across the U.S. with 10 more NYC spaces planned for 2024.

Offering Gen Z and millennial urbanites an alternative to mall strip piercers like Claire's, the brand sets itself with its "needle-only method" and signature "Earscape" stacks, combined with a buzzy retail environment and sleek e-commerce offering.

After getting a taste of the Studs experience herself (along with Adweek's director of social, Sami Lambert) ourcommunity editor, Luz Corona, sat down for a chat with Harman and Bubbers. The duo discussed Studs' astronomical growth, finding success blending bricks and mortar experiences with digital ones, and how they plan on disrupting the piercing and jewelry space next.

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Making Content Stick with Viral Growth | Young Influentials Apr 19, 2024

There are countless videos available on the internet that cater to a wide range of interests. It’s fascinating how certain videos can go viral and become widely viewed by millions of people across the globe, and it’s difficult to predict what makes a video viral. In this episode, we’ll learn from Kazi Sharar of Viral Growth about how the company assists creators and entrepreneurs in identifying their niche and developing content that is distinctive, memorable, and has the potential to go viral.

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Creator Jayde Powell Has The Tea On Finding A Safe Space in Social Media Apr 18, 2024

As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the creative-writer-speaker has picked up a breadth of expertise, recognition by trades like ADWEEK, Business Insider and Hashtag Paid.

She’s also built an engaged fanbase that not only understands her brand of humor, but also embraces it.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the multi-hyphenate marketer at ADWEEK’s Social Media Week to discuss everything from her personal brand to redefining professionalism.

Powell is the founder of The Em Dash Co, a content and creative development agency. Her LonkedIn series #CreatorTeaTalk, brings together players in the creator economy to discuss all things creators, content and culture.

She is also the co-founder of Weed For Black Women, a media, culture and community hub that strives to educate Black women on the power of the cannabis plant.

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Push It to the Limit with BMF | Young Influentials Apr 16, 2024

To make an event truly spectacular, it’s not enough to rely on just a photo wall and good food. You need to ensure that the attendees are engaged and are talking about it to everyone. In this episode, Brian Felt, co-partner of the marketing agency BMF, shares his experience in the industry and provides powerful insights on what brands must do to create an interactive event worth sharing on social media.

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The State of The Workplace, As Told By A Corporate Baddie Apr 15, 2024

After graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings.

As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content as a creative outlet to deal with this new chapter.

And that’s how a Corporate Baddie was born.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the Gen Z content creator at ADWEEK’s Social Media Week for an intimate conversation surrounding Brown’s journey to his Corporate Baddie persona on TikTok.They discuss generational comment wars, the toll virality on social media can take on mental health, and the pros and cons of working for yourself.

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Marketing for the Next Gen with Kris Tait | Young Influentials Apr 09, 2024

The media industry is in a constant state of evolution and change, especially in the present times. As each new generation emerges, new ways of reaching and marketing to consumers are evolving. In this episode, Kris Tait, the managing director of the digital marketing agency Croud U.S., shares the latest marketing trends and techniques that companies are using to reach younger audiences.

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Design Justice Can Help Brands Create More Considerate, Inclusive Work Apr 08, 2024

Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women makeup 37% of industry employees, still down from 50% before the pandemic.

However, there’s another way to create a more inclusive world and it involves the creatives.

Enter: Design justice, a practice which rethinks design processes and focuses on people who are often marginalized by them. This approach calls for collaborative and creative practices to approach the deeper challenges these communities face.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down with Karen Baker from Boathouse, giving us the 101 on design justice, examples of the concept in action, and why marketers should feel inspired by Lego and Netflix.

Join us virtually at Social Media Week!

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You Got A Fast Car with Turo Apr 02, 2024

When it comes to travel, nothing beats a road trip with loved ones. However, it can be frustrating when rental car companies run out of cars during busy holiday weekends or when you decide to drive to visit family out of town at the last minute. That’s where Turo comes in. Turo is the largest car-sharing marketplace in the world. You can book the perfect car from a trustworthy community of hosts in several countries. In this episode, Turo’s Chief Marketing Officer, Andrew Mok, shares his experience working in the industry, how Turo stands out among other car-sharing platforms, and his favorite songs for a road trip.

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Flashback: Where Can Bud Light Go From Here? Apr 01, 2024

This episode of Yeah, That's Probably an Ad was released on July 5, 2023. For more on this story, visit ADWEEK.com.

It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March.

Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right and left; offering a lesson for brands in what happens when you try to market to all but alienate everyone.

For an episode unpicking the timeline of events and asking whether Bud Light can ever take the crown of America's favorite beer again, Adweek's community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by senior reporter Paul Hiebert and AgencySpy editor Kyle O'Brien.

Note: This episode was recorded prior to AB InBev US CEO Brendan Whitworth speaking with CBS about the controversy and before Bud Light brought back the "Bud Knight".

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We Never Go Out Of Style with Movado | Young Influentials Mar 26, 2024

Accessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries.

While some might wonder how a brand that has been around for so long stays relevant, Margot Grinberg, the president of the Movado Brand and senior vice president of e-commerce, shares in this episode how the brand has evolved over the years and adapted to reach a younger audience.

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Unpacking the 'Caitlin Clark Effect' Mar 25, 2024

This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records.

She's also brought mainstream attention to women’s college basketball, a sport historically eclipsed by its men’s counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike, State Farm, and Gatorade all clamoring to work with her.

Joining Adweek community and brand editors Luz Corona and Rebecca Stewart to discuss the so-called "Caitlin Clark effect" on both the WNBA and culture at large are Adweek reporters Mollie Cahillane and Jason Notte.

The four unpack the impact Clark has already had in her short but stratospheric career, and what it means for the future of college basketball, the WNBA and NBA.

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Balancing Brand and Demand: The Recipe Is Dead. Here’s Why You Should Be Looking In Grocery Stores For Content Mar 21, 2024

According to TASTE editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king.

On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current and future state of food media and retail. Rodbard shares why the food-centric media companies we have all grown to love are in jeopardy, why recipe videos are a thing of the past and how food and beverage brands can create better user experiences for food-lovers everywhere.

The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand.

Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape.

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Party Like a Rockstar with 818 Tequila | Young Influentials Mar 19, 2024

We all enjoy socializing and treating ourselves to delightful drinks like tequila. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how they positively impact others and the environment. In this episode, we'll hear from Kathleen Braine, the CMO of 818 Tequila, as she talks about the brand's origin story, its efforts to support the planet and the communities in Mexico where it operates, and how it's attracting Gen Z consumers.

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WPP’s OpenX Model is Making Marketing Magic for Coca-Cola Mar 18, 2024

In 2021, Coca-Cola handed WPP its $4 billion ad account.

At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences.

With the recent debut of Coca-Cola’s “Foodmarks” campaign — which spotlights locations that are culturally relevant for the brand in partnership with Time Out — it’s clear OpenX understood the assignment.

This week, Coke’s vp of creative strategy and content, Islam ElDessouky, and Ogilvy’s global client lead, Liam Parker, join Adweek community and brand editors Luz Corona and Rebecca Stewart to discuss the year-long road to “Foodmarks”.

They also spoke about how the work speaks to Coke’s wider marketing ambitions and gave an insight into how the OpenX model is performing for the brand.

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Balancing Brand and Demand: ‘Finicky Consumers’ Are Holding Their Dollars Close — Here’s Why Mar 14, 2024

It’s 2024 and aside from inflation, unemployment and it being an election year, marketers have yet another challenge on their hands when it comes to their consumers: anxiety.

On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Forrester Research vp and principal analystDipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by OMD, to discuss why 2024 is the year of the ‘finnicky consumer.’

Forrester Research found that 42% of consumers are experiencing anxiety about what lays ahead this year. However, the concern is not short-term; 48% of today’s consumers are anxious about the next ten years.

Chatterjee offered a 101 in macroeconomics, and shared why marketers should take “kitchen table economics” into consideration and what it will take for brands to prevail during this challenging time.

The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand.

Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape.

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Lipstick & Laughs: IPSY's Journey Through the World of Beauty | Young Influentials Mar 12, 2024

Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? IPSY is a personalized beauty membership service that can help with that. In this episode, we'll hear from Bethany Blair, Senior Director of Production, as she shares her experience in the beauty industry and explains how IPSY is building a community of beauty enthusiasts.

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Tuning Into Consumer Needs, Not Marketer Needs Mar 11, 2024

As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others?

In the latest research study from iHeartMedia and Morning Consult, “The New American Consumer and the Marketing Divide,” the audio company took a closer look at the gap between consumer habits and marketer bias. They found that 40% of American consumers never heard of NFTs, 33% never heard of charcuterie boards and over 60% of Americans never heard of the critically acclaimed tv show, Succession.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down with iHeartMedia president and CMO Gayle Troberman to discuss more of the study’s findings, how the audio market has evolved post Covid and why, despite the 31% of listening time clocked by Americans, there is only 9% of media budget allocated to audio.

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Balancing Brand and Demand: What Is An ‘Outcome’ In Media? Depends On Who You Ask  Mar 07, 2024

What is an “outcome?” According to Omnicom leaders, it depends on whether you’re asking a brand’s CMO or CFO.  

On this episode of Yeah, That’s Probably An Ad, recorded live from The Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD's Chief Investment Officer, Kelly Metz and Omnicom Media Group Chief Intelligence Officer Joanna O'Connell to discuss the ever-evolving challenge of balancing brand and demand.  

The agency leaders pointed out a few common challenges they have identified in client conversations: misalignment on the metrics for success between marketing and finance teams, being strategic when it comes to first-party data and basing measurement frameworks off archaic industry structures that need a complete revamp. The biggest key takeaway: it’s all about everyone being on the same page in the same book.  

The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand.

Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape.

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It Girl with ESSENCE’S Girls United | Young Influentials Mar 05, 2024

It can be challenging for many young women to find a space where they can stay informed and build a community. However, with ESSENCE's Girls United, women can have access to such a space. Girls United provides knowledge on topics like fashion, astrology, and culture. In this episode, co-founder Rechelle Dennis shares how the idea of Girls United came about, the power of Gen Z's voice, and what's to come.

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For Upwork, ‘Show And Tell’ Is A Critical Component of Incorporating Gen AI Mar 04, 2024

As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry’s embrace of generative AI has left many marketers asking the age-old question that comes with implementing any new technology: how?

On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Upwork CMOMelissa Waters to discuss how the freelancing platform is approaching generative AI both as a business and as an employer.

Waters shared the company’s “human first approach” to generative AI that consists of an internal council comprised of the key stakeholders and regular “show and tell” sessions that show users and employees the different tools at their disposal in addition to best practices.

Waters also gave her advice for other CMOs on how to tackle this challenge, along with where she sees the industry’s adoption of gen AI soon.

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Life’s a Runway with Fenton and Randy | Young Influentials Feb 27, 2024

Many people are familiar with popular drag queens like Trixie Mattel, Bianca Del Rio, and Bob the Drag Queen from the hit TV show RuPaul's Drag Race. However, not many people know about the two individuals who helped bring the show to life: Fenton Bailey and Randy Barbato. These two individuals are the executive producers and co-founders of World of Wonder, the global multi-platform media company behind the Drag Race franchise. In this episode, Bailey and Barbato discuss how the franchise came to be, the legacy of its namesake RuPaul in the drag community, and the pioneering content created by World of Wonder.

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The Next Innovation From VML's Walt Geer? A Different Kind of Marketing Conference Feb 26, 2024

As VML’s chief creative officer of Innovation for North America, Walter T Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s.

But today, Geer is going beyond digital banners to revolutionize the ad industry. In fact, he is dedicating a week to it in the form of an economic forum and marketing conference focused on unlocking the economic potential of Black and diverse consumers, otherwise known as Blackweek.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down for a candid chat with Geer. The CCO reflects on what he wishes he knew in his early career, who he thinks are the next up-and-coming talent in the marketing industry and the objectives behind his collaborations with other Black creative leaders on the Black Madison Ave documentary and Blackweek.

Join us at Commerceweek!

Use code AWCOMMERCEWEEK20 at checkout to save 20%!

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Stronger (What Doesn’t Kill You) with Sherry Saeedi Feb 20, 2024

Music is loved by everyone, but only a few can fulfill their dream of becoming a musician. However, not many people are aware of the intricacies of the music industry, especially when it comes to marketing, merchandising, touring, etc. For artists in today's world, it is crucial to form a partnership with a label that has their best interests at heart. This is where Sherry Saeedi, the founder and CEO of Verswire, comes in.

In this episode, Saeedi explains how the company's unique VC Model alternative for signing artists works and how it is revolutionizing the music industry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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Inside the Ad Council's $65 million initiative America's Improve Mental Health Feb 20, 2024

The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible.

Now, it's turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S.The initiative aims to challenge the norms and create a society that is more open, accepting, and proactive when it comes to mental health.

Joining Adweek editors Rebecca Stewart and Luz Corona on the podcast this week to talk about it is Deb Leiter, SVP of campaign development at Ad Council.

She discusses what the Ad Council has uncovered about the state of the nation's mental well-being, as well as the initiatives and toolkits designed to break down barriers with communities who are less likely to seek help -- including Hispanic and Black men.

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CeraVe's Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’ Feb 15, 2024

Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Cera was connected to the brand because of his name.

This evolved into an influencer campaign, speculating about Cera's links to the skincare business. The star put in the work too; he was papped for Page Six carrying bags filled with bottles of its moisturizer range around New York City in the lead-up to Super Bowl 58.

Then on game night, when the L'Oreal-owned brand unveiled its ad, the whole prank made sense.

Joining Adweek's community editor, Luz Corona, on this week's podcast to discuss this marketing masterclass are: Charlotte ‘Charlie’ Tansill, Ogilvy North America’s president of PR, influence and social;and Adam Kornblum, SVP, head of global digital marketing for CeraVe.

They discussed how the stunt took on a life of its own and how it “wasn’t just 1 idea, but 100”. They also spoke about the magic that can happen when agencies and clients collaborate effectively, as well as the campaign as a piece of “edutainment” — something intended to both entertain and educate.

Adweek's agencies and brand editor, Jameson Fleming, also joins Corona this week as a special guest to discuss the buzziest moments from this year's Super Bowl.

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Love On Top with ARCHER | Young Influentials Feb 13, 2024

Nowadays, most people tend to meet each other through online platforms for dating or friendship. However, finding a community, particularly for men belonging to the LGBTQ+ community, remains a challenge. In this episode, Michael Kaye, who serves as the director of brand marketing and communications at ARCHER and OkCupid, sheds light on the unique features of ARCHER. The app stands apart from other dating apps by verifying all profiles using selfies, which is revolutionizing the dating app industry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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From CeraVe to Beyoncé: The Best Ads of Super Bowl LVIII Feb 12, 2024

On a special episode of Yeah, That’s Probably An Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following The Big Game along with some familiar faces in media and entertainment.

First up, deputy TV editor Bill Bradley and senior TV reporter Mollie Cahillane join the show to compare and contrast the different viewing experiences across CBS, Nickelodeon and Televisaunivision, how Usher’s performance got everyone out of their seats and the most memorable ad of the night.

Next, actor Isaiah Mustafa (affectionately known as “The Old Spice Guy”) and Ella CEO and founder Erin Gallagher (the mastermind behind the viral #HypeWomen Movement) join the ADWEEK crew to discuss their hot takes on the night. They discuss the ads that invited the right celebs to the dinner table, the ads that made you actually want to buy the goods and the ads that best reflect today’s world.

Adweek's The 13 Best Super Bowl Ads of 2024

Adweek’s Reviews of the 2024 Super Bowl Ads: Best and Worst of the Game

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Yeah That’s Probably a Super Bowl Crossover | Young Influentials Feb 10, 2024

It's almost time for the Big Game! Before the event takes place on Sunday, we have the pleasure of being joined by Mollie Cahillane, who hosts ADWEEK's Champions of Change podcast, and Luz Corona, ADWEEK's Yeah, That's Probably An Ad podcast co-host. During our discussion, we covered various topics, including where to stream the Big Game favorite ads so far and whether we think Taylor Swift will be proposed to.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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Under Pressure: How Adidas and Neuroscientists Joined Forces To Help Athletes Feb 09, 2024

It’s an unlikely roster that includes scientists, elite athletes, and marketers from one of the biggest sports brands in the world.

But they are coming together to achieve the same goal: Help athletes on all levels manage pressure and return to the joy of sport.

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and senior podcast producer Al Mannarino are joined by Chris Murphy, SVP of brand marketing at adidas for a behind-the-scenes look at their latest campaign, “You Got This.” The multi-channel campaign includes a 90-second film set against the timeless and iconic anthem, ‘Under Pressure’ by Queen ft. David Bowie and activations on the ground during Super Bowl weekend.

Murphy discusses what the brief looked like, strategically capitalizing on the Big Game momentum around Kansas City Chiefs QB Patrick Mahomes and the lessons learned when activating on the Vegas Sphere for the very first time.

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Up, Up & Away with Elevator Boys | Young Influentials Feb 06, 2024

In recent years, many creators have risen to fame, but the challenge is to maintain that fame and continue to create new content. The German creators, Elevator Boys, became friends through TikTok and have expanded into various fields, including modeling and music. What is the secret to their success, and how do they stay relevant? In this episode, we will hear from them as they share the story behind their name and what they have planned for 2024 and beyond.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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Outlook 2024: The Hispanic and Latinx Audience Loves Fútbol and Football Feb 05, 2024

The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American fútbol football game of the year—Super Bowl LVIII.

Several brands are activating within the Spanish-language broadcast on Univision in addition to CBS; TurboTax, Totino’s, Audi, Total by Verizon and T-Mobile have all announced Spanish-language spots.

On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona sits down with Steven Wolfe Pereira, EVP and chief client officer of TelevisaUnivision. Pereira candidly discusses the importance of reaching the largest racial group in the US that is the Hispanic and Latinx audience, the surge of soccer in the US (especially Liga MX), and why it’s so important for Latinx consumers to feel seen.

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Outlook 2024: The Economist Is Painting The Town ‘Read’ And Making A Mark on The US Feb 01, 2024

The Economist is making moves, specifically into the US market.

The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference amongst US (specifically NY-based) audiences, while also appealing to the “reader of tomorrow.”

On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona and senior media reporter Mark Stenberg sit down with Nada Arnot, EVP of Marketing at The Economist. Arnot gives a look behind the curtain on the “Americanized” campaign and The Economist’s strategy when it comes to subscription-based and paywall content.

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Lines, Vines and Trying Times of Platforms in 2024 | Young Influentials Jan 30, 2024

Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode, we will hear from ADWEEK's Social Media Director, Sami Lambert, and #Paid's Editorial Lead, Emmy Liederman, as they provide predictions for 2024 and offer advice on how we can make our content stand out from the crowd.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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Why Nerds is Betting Big on the Super Bowl Jan 29, 2024

Nerds' first Super Bowl ad will be a "multisensory" experience according to the brand's marketing director, Joey Rath.

Joining Adweek's Europe brand editor, Rebecca Stewart and senior producer, Al Mannarino on this week's episode of the podcast, Rath discussed how Nerds' decision to enter the Super Bowl advertising arena was aligned with a recent surge in growth.

To keep the momentum going, the candy brand has tripled its marketing spend recently; and what better way to appeal to young audiences and further its presence than with a spot in the Big Game?

Rath also discussed how collaboration has been key in delivering the creative, and talked us through the brand's teaser, which features influencer Addison Rae teaching a mystery student how to dance.

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Outlook 2024: The Future of Work is Flex in 2024 and Beyond Jan 25, 2024

Popular opinion: people love a flexible work setting.

Paving the way in this area is We Are Rosie, a fully flexible marketing solution providing marketing and creative services, strategic consulting and talent for the biggest brands in the world, tailored to meet any need. The five-year-old company was started by former advertising exec Stephanie Nadi Olson and has amassed a community of more than 30,000 marketers across the globe with its mission of purpose and inclusivity at the forefront.

On this episode of Yeah, That’s Probably An Ad, community editor Luz Corona chats with We Are Rosie’s managing director of creative strategy, Marie Lamonica, at ADWEEK’s first event of the year, Outlook 2024. Lamonica discusses what it’s like to work in a flexible workplace model after being agency and brand-side for fifteen years, along with the life and company benefits that come with being a ‘Rosie’ and a ‘Brosie.’

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Dew Your Thing with Glow Recipe | Young Influentials Jan 23, 2024

Skincare has been a part of human life since ancient times, with people discovering various hacks to achieve flawless skin or eliminate acne across generations. Nowadays, many brands like Glow Recipe prioritize celebrating the individuality of their customers, rather than promoting an unrealistic ideal of perfection. In this episode, we'll listen to Glow Recipe founders Sarah Lee and Christine Chang as they share their love for skincare and the story behind their brand.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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Keeping the Spark Alive in Long-Term Agency Relationships Jan 22, 2024

Advertising's traditional agency of record (AOR)model isn't quite dead yet but the divorce rate is high, with the average appointment lasting just three years.

However, as it marks the 10-year milestone with personal care giant Essity (owner of Libresse and Knix) U.K. agency AMV BBDO knows it doesn't have to be this way.

Sitting down with Adweek's Luz Corona and Rebecca Stewart on the podcast this week is Margaux Revolt, strategy partner and head of brand at the creative shop. She reveals how "radical empathy," breaking taboos and building trust have been key to building and maintaining the decade-long client relationship.

Adweek's agency reporter and Agency Spy editor, Kyle O'Brien also joined the discussion, giving his take on what clients want from long-term partners and why the agency model of choice is ever-changing.

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A Moment Like This with SiriusXM | Young Influentials Jan 16, 2024

Radio has been a favorite medium for generations. Over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. At SiriusXM, users can listen to personalities like Kevin Hart, Kelly Clarkson, and John Mayer. They can also get access to live events and much more. In this episode, Suzi Watford, SiriusXM's Chief Growth Officer, talks about their recent rebrand, their dynamic programming, and how they are reaching younger listeners.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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The DL on FYC Campaigns Jan 15, 2024

We’ve all seen the social posts, the billboards, the press interviews, the commercials and so on. But it’s an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to the masses.

So, what exactly goes into a For Your Consideration (FYC) campaign?

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Christopher Rosen, the digital director at Gold Derby, a platform that covers awards season year-round.

Rosen has previously worked in editorial at Vanity Fair, TV Guide, Entertainment Weekly and HuffPost. In a fun and informative chat, Rosen shares the rules and regulations of a FYC campaign, his take on the most memorable marketing efforts (and non-marketing efforts) in years’ past and why he thinks the team behind the Killers of the Flower Moon FYC Campaign is putting the right talent in the FYC spotlight (hint: it’s not Leonardo Dicaprio).

(30:56) Stay tuned after the episode for another fun chat with John Bizzell, awards lead at WARC, who shares why the awards are so important to the industry and tips on how to win big.

The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:

Asia-Pacific
Europe
Latin America
Middle East & Africa
North America

Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!

Download the Entry pack here.

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Call It What You Want with Pepe Barroso | Young Influnetials Jan 09, 2024

Drugstore skincare products are becoming more popular than expensive brands, especially now. People are increasingly conscious of harsh chemicals and ingredients, and they want to avoid them in their daily skin care products. Consumers shouldn't have to choose between quality and price. In this episode, we talk to Pepe Barroso, an actor and entrepreneur, about Veganis, a sustainable cosmetics brand. He shares how he is helping the brand expand beyond South America into Europe and other regions.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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Why Marketing Oppenheimer Was More Than Just An Ad Campaign Jan 08, 2024

Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theatres will these sequences expand vertically to fill the entire screen. The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality.

So how does a marketing team even begin to promote such a refined work of art?

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Denny Tu, Global CMO of IMAX, to discuss how the well-oiled marketing machine of IMAX goes deeper than promoting a major film. In an inspiring and insightful conversation, Tu shares the importance of working with filmmakers like Christopher Nolan to ensure the consumer experience is up to par with the creator’s passion, where the minds and heart of movie-goers are as they are still recovering from the impact of Covid and why marketers should dig deeper into the “peculiar” data points that jump off the page.

Beginning January 12, Oppenheimer will be re-released in 15 IMAX 70mm film locations globally, building to a wide IMAX release on January 26 (following the release of Academy Award nominations). The film will run until January 31st.

(27:32) Stay tuned after the episode for another fun chat with John Bizzell, awards lead at WARC, who shares why the awards are so important to the industry and tips on how to win big.

The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:

Asia-Pacific
Europe
Latin America
Middle East & Africa
North America

Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!

Download the Entry pack here.

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Run for the Hills with Brooks Running | Young Influentials Jan 02, 2024

As the new year arrives, many of us are busy creating resolutions to improve our health and fitness levels.

However, most of the time, we end up setting unrealistic goals for ourselves. Instead of striving for something unattainable, what if we simply aimed to be active in any way possible, such as walking, running, or jogging? Brooks Running is a company that believes in helping people become the best version of themselves through running, no matter the distance.

In this episode, we get to hear from Brooks Running’s VP of Footwear, Carson Caprara. He shares the company’s mission to promote the mood-boosting benefits of running and what sets their running shoes apart from the rest. Additionally, he gives us a glimpse into the shoe development process.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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Beautiful Soul with Barry’s | Young Influentials Dec 27, 2023

Everyone has their own preferred way of working out according to their strengths and goals. Going to the gym can be intimidating for some people due to the abundance of equipment or feeling like others are constantly judging them. However, Barry's has a mission to help its members build a sense of community and meet them where they are. In this episode, the global CEO Joey Gonzalez shares how Barry's is the original high-energy cardio and strength interval training workout and how they aim to make everyone feel welcomed.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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How Can We Make Sure 2024 Really is 'The Year of the Girl'? Dec 26, 2023

Whether it was the Barbie Movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued 'girly' vibes have dominated pop culture over the last 12 months.

So much so that 2023 has been christened 'The Year of the Girl.' But was it really?

Women's equality and rights are going backwards in many respects, From the reverberations of Roe V Wade being overturned to geopolitical situations that disproportionately affect women. The number of women in senior leadership roles has also declined in 2023.

So, in this week's episode, we ask how brands and media can make sure 2024 truly is the year of the girl?

Joining Adweek's co-hosts Luz Corona and Rebecca Stewart, for an honest but hopeful conversation, we have Deborah Joseph, Glamour’s U.K. Editor in chief and European editorial director, and Sami Lambert, Adweek’s director of social media.

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The How, Why and ‘Who Cares’ Podcast of Retail Media Innovation Dec 18, 2023

Like all good businesses, this one started in a garage.

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart were joined by the newest additions to the Adweek Podcast Network Family. Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective.

The group chats through the early unofficial beginnings of the podcast that took place IRL and what listeners can expect when tuning into the podcast focused on the present and future state of retail media.

Subscribe to The Garage: Tools For Retail Media Innovation wherever you listen to podcasts!

Join us at Outlook 2024 in New York!

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Float On with Sperry | Young Influentials Dec 12, 2023

Sperry has been known for its boating shoes since the 1930s and has become a classic footwear brand for everyday wear. Despite the changing times, Sperry has collaborated with various artists and movie franchises, including Jaws, while remaining true to the quality of shoes that Paul A. Sperry created. In this episode, we will hear from Elizabeth Drori, the CMO, and Edina Sultanik, the director of brand communications and partnerships on how this iconic brand has stayed relevant over the years and what's next for Sperry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

The 2024 "Not-Yet-Trending" Trend Report by Pinterest Dec 11, 2023

What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Pinterest global head of consumer marketing Sara Pollack to discuss the social platform’s annual report that shares emerging trends for the coming year. With an 80% accuracy rate for the fourth year in a row, the Pinterest Predicts report is a blend of art and science that analyzes the billions of searches made on the platform and gives brands a head start on the hottest trends across a wide range of categories like fashion, home, travel and more. Pollack also shares the trends that were brought to life in the first-ever Pinterest Predicts Shop, an immersive pop-up shop in NYC.

(17:05) Stay tuned after the episode for another fun chat with John Bizzell, awards lead at WARC, who shares why the awards are so important to the industry and tips on how to win big.

The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:

Asia-Pacific
Europe
Latin America
Middle East & Africa
North America

Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!

Download the Entry pack here.

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Grown up Fairytales with Mike WiLL Made-It Dec 05, 2023

Music is often referred to as the universal language because it can evoke emotions in anyone, regardless of the language the artist is singing or rapping in. Despite this, many people do not know about the producers behind their favorite songs and how they come up with the beats and other elements. In this episode, we hear from the renowned music producer, Mike WiLL Made-It. He shares his experiences working with artists such as Miley Cyrus and Lil Yachty and discuss his plans for making a positive impact on his community.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

Christmastime in the UK: All Eyes on Ads Dec 04, 2023

It’s deemed the Super Bowl of advertising in the UK, but it involves a lot fewer athletes and a lot more elves.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adweek’s Europe creative editor Brittaney Kiefer and adam&eveDDB chief creative officer Rick Brim to discuss this year’s crème de la crème of Christmas ads in the UK. Brim shares his experience sitting in the creative chair on the account of major retailer John Lewis and the significance of participating in this cultural moment for the country.

The group discusses messaging trends amongst this year’s ads, the favorites, and the delicate balance of driving a powerful emotional connection while still meeting business goals.

(27:08) - Stay tuned after the episode for a bonus chat with John Bizzell, awards lead at WARC, who tells us everything marketers need to know about the upcoming awards.

The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:

Asia-Pacific
Europe
Latin America
Middle East & Africa
North America

Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!

Download the Entry pack here.

Hosted on Acast. See acast.com/privacy for more information.

Mind Your Biscuits with Lee Schrager | Young Influentials Nov 28, 2023

Food has a unique ability to bring people together, regardless of the language they speak. Sometimes, it's difficult to put into words the connection that occurs when people share a delicious meal or dessert. Nowadays, individuals are connecting with one another and sharing their love of food by creating content around the unique dishes from their cultures.

In this episode, we hear from Lee Schrager, the founder of food festivals like the South Beach Wine & Food Festival and FoodieCon. These events gather some of the most talented creators in the culinary world. Lee talks about how he stumbled upon his culinary career and predicts the trends he expects to see in 2024.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

How Solo Stove Really Got Snoop to Go Smokeless Nov 27, 2023

Last week rapper and cannabis connoisseur Snoop Dogg whipped the internet up into a frenzy with a social media announcement saying he was “giving up smoke.”

“Please respect my privacy at this time," the 17-time Grammy nominee told his 83 million Instagram followers.

But, plot twist: the post was later revealed to be part of a carefully coordinated campaign from The Martin agency to promote Solo Stove's new smokeless fire-pit range.

Armed with a series of tongue-in-cheek films showing Snoop roasting marshmallows in his backyard, clever OOH and social executions and even merch in the form of "The Snoop Stove ( which is "hot enough to make the Doggfather go smokeless") the push has caught the attention of millions of fans globally.

This week, The Martin Agency's associate creative director, Allison Apperson, and senior copywriter, Chase Zreet, join Adweek's Luz Corona and Rebecca Stewart on the podcast to talk about how the epic campaign came together and serve up all the tea from behind the scenes of the shoot.

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Gotta Go My Own Way with JUV Consulting | Young Influentials Nov 21, 2023

Have you ever found yourself in a situation where someone complains about you to others, but never actually talks to you about it? It's frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. That's where Juv Consulting comes in.

Founded by three 16-year-olds in 2016, Juv Consulting was created to address the issue of leaders and "youth experts" who constantly talk about how to engage Gen Z without actually doing it.

This episode features interviews with Ziad Ahmed and Shaina Zafar, the founders of Juv Consulting, as they explain why it's important to listen to Gen Z now, rather than later.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

Tech Trends and Media Friends Nov 20, 2023

The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry.

In this episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by first-time guests and the unsung heroes of the Adweek newsroom: the media team. Senior media reporter Mark Stenberg, tech policy reporter Trishla Ostwal and platforms reporter Catherine Perloff join the show to share their takes on trending themes emerging from Adweek’s Next Tech event.

From bias in generative AI to the evolution of the Skimm’s revenue model, the team discusses event highlights and conversations. The conversation is followed by the recording of Stenberg’s onstage conversation with Buzzfeed publisher Jessica Probus to discuss how the publisher adapts tone of voice to match brand objectives, and the skills and training needed to build an organization that embraces AI.

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Unbreakable Smile with Eric Sedeño | Young Influentials Nov 14, 2023

Social media has its good and bad sides. However, some creators like to utilize it to create a space for fun, creativity, and amusement. This is precisely what you'll discover by watching Eric Sedeño's content on TikTok, Instagram, and in person. In this episode, Sedeño shares his story of how he began creating videos and his time in the advertising industry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

What's Next for Marvel's Marketing Machine? Nov 13, 2023

When Avengers: Endgame surpassed Avatar as the top-selling global release of all time in 2019, it looked like Marvel Studios was invincible.

However, fast forward four years later and the picture looks very different.

The unfortunate mix of a global pandemic, A-list actors (temporarily) hanging up their capes, and a push to streaming has resulted in superhero fatigue with critics, audiences, and industry professionals losing faith in the franchise machine.

The latest film in the Marvel Cinematic Universe, “The Marvels,” bombed over the weekend, clocking lowest the MCU box office debut in the studio’s history.

On the latest episode of Yeah, That’s Probably an Ad, Adweek's Europe brand editor, Rebecca Stewart is joined by senior producer, Al Mannarino and co-authors Joanna Robinson and Dave Gonzales, who along with Gavin Edwards recently released MCU: The Reign of Marvel Studios, the unauthorized, behind-the-scenes look into the franchise.

During the conversation, they discussed the Marvel marketing machine, where Marvel’s brand downturn started, and how it can retain audiences who are losing interest in the IP itself.

They also unpack recent successful marketing efforts from Marvel, including the brand partnership with Mcdonald's and the Disney+ series Loki, and if a rebrand or relaunch is in Marvel Studios’ future.

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Shake It Up with Tejari | Young Influentials Nov 07, 2023

Maintaining a healthy diet can be a challenge, especially when you're on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks. In this episode, Roma Patel, the founder of Tejari, shares the unique features of her product, the challenges of finding suitable distributors, and the future plans of the company.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

What Influencer Aversion Says About Internet Culture Nov 06, 2023

Marketers are more aware than ever of the importance of language and the power it can wield.

So why then, is the term 'influencer' increasingly viewed as a 'dirty word' among brands, and the consumers they sell to?

With many advertisers now proudly enlisting 'creators' to front campaigns, Adweek reporter Emmy Lederman decided to probe this debate around verbiage.

This week, she joins Adweek's Europe brand editor, Rebecca Stewart, on the podcast to discuss what she uncovered.

The pair also discuss whether the rejection of the influencer culture is rooted in misogyny, as well as why some brands and online personalities are proudly reclaiming the word and all it stands for.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale.

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.

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NBA Champion Matt Barnes on The Evolution of Locker Room Talk Nov 02, 2023

Retirement typically leads to rest, relaxation and enjoying the fruits of one’s labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona is joined by Barnes at Brandweek’s Marketing Vanguard Lounge. The former pro basketball player, who played 14 seasons in the NBA on teams like The Golden State Warriors and The New York Knicks, is an entrepreneur, executive producer and co-host of the award-winning Showtime podcast, All The Smoke.

Barnes discusses the history of athletes as content creators, the evolution of “locker room talk” from the 2000s on and the valuable lessons he learned on the court, including during his time playing alongside the late Kobe Bryant, that apply to his work today.

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We Go Together with NBCU | Young Influentials Oct 31, 2023

Many people wonder what makes the perfect brand partnership and why certain creators, celebrities, and companies are chosen for collaborations. In this episode, Sari Feinberg, SVP of Marketing & Content Partnerships for NBCUniversal’s Advertising & Partnerships division, shares her experience in the media industry and the best practices for brand alignment. She explains how to work with other companies and find the right talent to convey the messaging, making brand partnerships effective.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

Busting Weed Taboos with The Devil's Lettuce Oct 30, 2023

Spooky season is in full swing, and to mark the occasion cannabis dispensary Embarc has launched a new brand dubbed the Devil's Lettuce.

The quirky ad campaign to promote it draws inspiration from movies of the Reefer Madness era and equates the stigma of cannabis consumption with monsters and villains from retro Hollywood horror flicks and PSAs.

Courtney Zalewski, chief brand officer at Embarc, joined Adweek's community editor, Luz Corona, and Europe brand editor Rebecca Stewart, to talk through the in-house work, why now was the right time to launch it, and getting buy-in from the top for a comprehensive multi-platform campaign.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale.

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.

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YTPAA Presents: Young Influentials Oct 24, 2023

Starting today, Adweek's Young Influentials podcast will be featured every Tuesday on the Yeah, That's Probably an Ad feed! From influencers to C-suite executives, host Colin Daniels sits down with some of the most influential voices in media, tech, and marketing who are creating real change in their fields. Whether they’re helping people match and make connections or developing the social strategy behind our favorite TV shows, these individuals are the brains behind things we watch and see daily. They are prime examples that you can impact the world at any age.

In this episode, CEO Griff O'Brien talks about his background in the media industry and how Estate Media is shaking up the real estate industry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

Creating Genuine Connections With Consumers is Rare and Beautiful Oct 23, 2023

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Rare Beauty CMO Katie Welch at Brandweek’s Marketing Vanguard Lounge.

The trio discusses what goes on in front of and behind the scenes to ensure consumers feel good in their products, whether it’s working closely with founder Selena Gomez to ensure the brand stays true to championing real beauty to supporting Gomez’s Rare Impact Fund, a nonprofit created to provide young people with resources to support their mental health. Welch also shares the ways the beauty brand connects and supports the Latinx audience for Hispanic Heritage Month and beyond.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale.

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.

Hosted on Acast. See acast.com/privacy for more information.

Real LGBTQ+ Allyship from Brands Matters Now, More than Ever Oct 19, 2023

In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through transphobic hate and dented its own sales in the process.

“If you’re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough," she said.

During a panel at Social Media Week Europe, Adweek's Europe creativity editor Brittaney Kiefer was joined by Coolr's Jack Hyslop, Jen Leung from Leo Burnett U.K., and Natalie Wills from Booking.com to talk about how brands can truly show allyship and support LGBTQ+ communities through their partnerships and activations.

Before playing out the conversation in full, Kiefer tells Adweek's community editor, Luz Corona, and Europe brand editor, Rebecca Stewart, why now was the right time for this discussion and why it's a must-listen for all brand marketers.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale.

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.

Hosted on Acast. See acast.com/privacy for more information.

Happy Hour with Tip Top Proper Cocktails Oct 16, 2023

When you think of cocktails, canned drinks may not be the first thing that springs to mind. But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed beverages since its launch in 2019.

From gin and tonics to espresso martinis and margaritas; whatever your poison is Tip Top has it covered online, in-store, and even in the air.

Neal Cohen, co-founder and chief brand officer sat down with Adweek’s community editor, Luz Corona and senior producer Al Mannarino for a special episode of Yeah That’s Probably an Ad.

The trio cracked open a cocktail and discussed the power of brand partnerships, the growth of the ‘ready-to-drink' category, and what it was like to launch a business just on the cusp of the pandemic.

Cohen also revealed where he gets the inspiration for new flavors and the challenges of bringing a new brand to market for the first time.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale.

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.

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How We Chose Adweek's 2023 US Agency of the Year Winners Oct 10, 2023

The Adweek Agency of the Year 2023 winners have finally been crowned.

The awards program saw agency entries painstakingly chosen by Adweek’s editorial team. Leading the judges was Adweek's managing editor, brands and agencies, Jameson Fleming.

This week on the podcast, he joins community editor, Luz Corona, and Europe brands editor, Rebecca Stewart, to discuss the selection process, as well as what makes a winning agency and the one piece of advice he'd give to any shop hoping to make the cut in 2024.

He also discusses the anatomical, eye-catching cover designed by GUT Buenos Aires, which scored a double whammy this year; taking home Breakthrough Agency of the Year and International Agency of the Year.

Other winners included:

Global Agency of the Year: Ogilvy
Multicultural Agency of the Year: The Community
U.S. Agency of the Year: Mischief
U.S. Midsize Agency of the Year: Colle McVoy
U.S. Small Agency of the Year: Alto

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale.

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.

Hosted on Acast. See acast.com/privacy for more information.

Adweek’s 2023 Multicultural Agency of the Year: The Community - Living in a Multi-Hyphenate Reality Oct 10, 2023

How do you reach multicultural audiences in a market that's rapidly approaching a “majority-minority” status?

The Community, which has just been crowned Adweek’s 2023 Multicultural Agency of the Year, is helping brands figure out just that.

On the latest episode of Yeah, That’s Probably an Ad, community editor Luz Corona and digital editor Colin Daniels are joined by The Community’s CEO, Luis Montero, at Brandweek’s Marketing Vanguard lounge to discuss how the agency's approach to creative goes back to its roots planted by brothers Joaquín and Jose Mollá.

The Publicis-owned shop also chimes in on its inclusivity commitments inside and outside its (unique) office walls, which house staff from across 30-plus nationalities.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale.

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ² Walmart internal data, January 2023. No endorsement of third-party data sources.

Hosted on Acast. See acast.com/privacy for more information.

The Writer's Strike is Over, But What's Next for Advertisers? Oct 02, 2023

TV and film writers have officially ended their five-month strike, thanks to union leaders approving an agreement with the Alliance of Motion Picture and Television Producers.

However, with TV sales hard by the action, this Hollywood story isn't quite over yet.

Advertisers might welcome re-runs being swapped out for new content in the coming months. Despite this, the ongoing shift to ad-free streaming, and a proliferation of digital platforms including TikTok and YouTube combined with lingering questions around measurement are just some of the challenges still facing the TV industry.

On this week's edition of Yeah, That's Probably an Ad, Adweek's senior TV reporter Mollie Cahillane joins community editor, Luz Corona, and Europe brands editor, Rebecca Stewart, to discuss what's next -- and why the actors strike continues to rumble on.

To close up the episode, we also have a special one-on-one chat with Fernando Machado, who caught up with Luz live during Brandweek to talk about why he made the leap from Activision Blizard to plant-based food AI firm NotCo.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale.

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.

Hosted on Acast. See acast.com/privacy for more information.

Josh Duhamel & Josh Algra's Dakota Media Is Playing the Long Game Sep 26, 2023

Being a creative comes naturally to Josh Duhamel. The writer-director-producer has been in the Hollywood scene since the early 2000s, with major accolades including his lead role in the Transformers franchise, along with roles on the small screen like The Mighty Ducks.

And now, the actor can add creative and production agency co-founder to his resume.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and senior producer Al Mannarino are joined by Duhamel and his fellow co-founder of Dakota Media, Josh Algra, from Brandweek’s Marketing Vanguard Lounge. The business partners share more about the agency’s humble beginnings, being scrappy in nature regardless of the production budget, and what lessons from each respective career journey they apply to their work. Plus, we find out what brands are on Duhamel’s client wishlist.

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TelevisaUnivision Is Opening Doors and Educating Brands About The Latinx Community Sep 19, 2023

While most brands view connecting with the Hispanic and Latinx audience as a challenge, the TelevisaUnivision team sees it as an opportunity.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona is joined by TelevisaUnivision EVP, chief growth officer Dan Riess to talk about the current state of Hispanic marketing. Following president of sales Donna Speciale’s Brandweek session, Riess sheds more light on the broadcast network’s approach in relationship-building with advertisers, from educating them about the Latinx audience to filling in advertiser gaps in pharmaceutical and financial, two areas largely underrepresented in the community but vital now more than ever before. The EVP also discusses their in-house content studio offerings and the freshly signed deals to stream the Super Bowl in 2024, a major move for all broadcast partners involved.

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Why Corporate America Should Care About Loneliness Sep 11, 2023

Earlier this year, the U.S. Surgeon General issued an advisory on the public health crisis of isolation and loneliness. According to the report, lack of social connection can have the same results on physical health comparable to smoking daily.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Madison Utendahl, founder of branding and design firm Utendahl Creative. The group has a refreshingly honest conversation around the role the loneliness epidemic plays in the workplace, specifically when it comes to working in social media. Utendahl shares her personal experience with mental and physical burnout in the advertising world, how she prioritizes team morale and rest over business goals, and what marketers can do when leading and working in a demanding workplace.

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How the Kansas City Chiefs Are Winning On and Off The Field Sep 05, 2023

Two years ago, an official full-time marketing team for the Kansas City Chiefs brand was formed for the first time ever. One year ago, the team won the Super Bowl.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek Podcast Network senior producer Al Mannarino are joined by Lara Krug, cmo and EVP of marketing at Kansas City Chiefs. The Chiefs are winners on the field and off, as seen in the fandom that has surged throughout the years, thanks to charismatic players in the spotlight and multiple Super Bowl wins. The group chats about the whirlwind of the marketing team’s journey, how to balance the brand’s story while still keeping the NFL’s narrative present, and why the first tailgate of this season will be a big one for Kansas City.

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Inside Jurassic Park's Dirty 30 Celebration Aug 28, 2023

Move over Barbie–there’s another legacy brand pulling out all the nostalgic stops.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and guest co-host Heide Palermo are joined by Universal Pictures’ David O’Connor, president of Franchise Management, Theatrical Brand Marketing, and Global Partnerships. The crew discusses Jurassic Park’s multi-day, multi-faceted 30th-anniversary celebration, anchored in immersive experiences commemorating three decades of dino-mania. From recreating iconic scenes across the globe to the launch of nostalgic limited-edition merchandise, hear the ingenious strategies behind the brand’s lasting influence—plus an insider’s scoop on what’s next for the groundbreaking blockbuster franchise.

Join us at Brandweek 2023! Save 20% by using the code AWBRANDWEEK

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Pop! Yourself Into The Future of Fandom Aug 22, 2023

There are millions of podcast hosts in the world but, as Funko proves in the latest episode of Yeah, That’s Probably An Ad, there is only one Rebecca Stewart and Luz Corona.

On the latest episode, the Adweek Europe brand editor and community editor are joined by Funko’s VP of POP! Yourself & Retail, Dave Beré, who unveils the latest product offering for the brand of collectible figurines. POP! Yourself grants consumers the experience to create their own Pop! figures. The group discusses why Funko is in the business of pop culture vs. toys, the brand’s natural evolution into the world of personalization and what’s in the works for the brand’s upcoming 25th anniversary.

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Havas Formula Chief Tara Reid is Helping CEOs Navigate Change and Crises Aug 14, 2023

If 2023 has taught us anything, it's that modern leaders must be equipped to handle growing public scrutiny.

In an economy where customers want brands to live their values, a single Tweet or TikTok video can whip a media frenzy. This means CEOs -- from ex-Twitter boss Elon Musk to Bud Light's Brendan Whitworth -- are increasingly being thrust into the spotlight to answer tough questions that would typically fall to their marketing or PR peers.

Tara Reid, CEO at PR agency Havas Formula, is at the coalface of crisis comms, schooling leaders in reputation management. This week she joins Adweek's Community Editor Luz Corona and Europe brand editor, Rebecca Stewart to talk about how she and her team are helping CEOs navigate this new landscape.

She also talks about how her own approach to leadership is rooted in empathy and why her other role as a mom is her superpower.

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Why the Future of the US Women’s Soccer Brand Will Shine Bright For Years To Come Aug 07, 2023

Disclaimer: This episode was recorded prior to the US Women’s Soccer team's elimination from the FIFA Women’s World Cup on Sunday, August 6th.

It was a heartbreaking exit for the US Women’s National Team (USWNT) this World Cup. But the future of the brand still looks bright, thanks to the foundation laid down by key players throughout the sport’s history.

On the latest episode of Yeah, That’s Probably An Ad, Adweek Europe brand editor Rebecca Stewart and community editor Luz Corona are joined by Adweek's senior TV reporter and resident women’s soccer expert Mollie Cahillane. The trio discusses the rich history of the team, from the ’99 trailblazers to the present-day activists, the standout ad campaigns from this year’s FIFA Women’s World Cup and the role each player’s personal brand has played in the explosive growth of soccer in the US.

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Cam Kirk on Creating Space for Creatives Jul 31, 2023

Cam Kirk is a busy man. Since ditched a path in medicine to become a photographer, he's captured the great and good of the rap industry through his lens: from Lil Baby to Megan Thee Stallion.

The last few years have seen him successfully launch Collective Gallery "a record label for photographers," the nonprofit Cam Kirk Foundation, and most recently his own content platform Cam Kirk Studios (CKS)Along the way he's worked on brand partnerships with advertisers including Nike, Puma and Sprite.

On this week's episode, he joins Adweek community editor Luz Corona and Europe brand editor Rebecca Stewart to talk about making (literal) space for others, why he brings his full self to commercial shoots and the end goal of CKS

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Yeah, That's Probably Another Barbie Marketing Stunt Jul 24, 2023

It’s on Airbnb. It’s on OPI nail polish. It’s on Google’s webpage when you search Margot Robbie and Ryan Gosling.The Barbie Movie ad blitz has taken the marketing industry by storm. But there is a lot more to unpack here than the Barbie Pink Luggage Collection by Béis Travel (one of the 100+ brand partnerships seen during the campaign).On this week's episode, Adweek Europe brand editor Rebecca Stewart and community editor Luz Corona are joined by marketing consultant and Adweek mentee Jen Kling and founder of independent full service cultural branding and marketing company Platform 13, Leila Fataar. The group goes past the movie marketing campaign itself and dissect the impact of the brand that is reclaiming its place in culture it once lost amidst years of sales dips and criticism. They dive into the brand beginnings, why the long brand play is the smart play and where Mattel plans to go next.

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How San Diego Comic-Con Became a Must-Attend Event For Brands Jul 17, 2023

One of the biggest events on the entertainment calendar, San Diego Comic-Con is just days away, and brands, studios, and streaming giants are gearing up for their biggest and best yet.

On this week's episode, senior producer Al Mannarino is on the other side of the mic with Europe brand editor, Rebecca Stewart. Entertainment reporter and author, Tara Bennet, joins the duo to discuss how San Diego Comic-Con has evolved in the 20 years she’s been attending, how brands are planning to activate this year and the lasting influence it’s had on experiential marketing.

Bennet, whose accolades include co-writing The Story of Marvel Studios: The Making of the Marvel Cinematic Universe and a long tenure as U.S. editor of SFX magazine, also discusses the impact the writer and SAG strikes might have on festivities.

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The Unsung Agency Heroes That Speak Clients' Language Jul 10, 2023

Ad agency account directors can wear multiple hats on any given day: strategist, researcher, planner and chief client liaison officer, the list goes on.

The role requires skills that go well beyond that of translator between client and creative, as Adweek's reporter and AgencySpy editor Kyle O'Brien has uncovered as part of his feature series exploring the evolving roles of the agency C-suite.

In this episode, Adweek's community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by O'Brien and Katie Elder, head of client service at purpose-driven agency Public Inc to talk about what it means to be an account director in 2023.

We also discuss the skills required to take on the job and how best to manage the work-life balance challenges that come with the high-demand position.

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What's Next for Bud Light? Jul 04, 2023

It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March.

Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right and left; offering a lesson for brands in what happens when you try to market to all but alienate everyone.

For an episode unpicking the timeline of events and asking whether Bud Light can ever take the crown of America's favorite beer again, Adweek's community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by senior reporter Paul Hiebert and AgencySpy editor Kyle O'Brien.

Note: This episode was recorded prior to AB InBev US CEO Brendan Whitworth speaking with CBS about the controversy and before Bud Light brought back the "Bud Knight".

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Why What Happens at Cannes Shouldn't Stay at Cannes Jun 26, 2023

This year, Cannes was dominated by discussions about AI, inclusion, sustainability, and making the business case for creativity in a recession. But how can marketers make sure these conversations have life beyond Croisette and make a real-world impact in their organizations?

For a special episode reflecting on the week, the trending topics, and the winning work. Europe brand editor Rebecca Stewart is joined by guest co-host Jameson Fleming, Adweek’s managing editor for brands and agencies.

The pair have a chat with Tesa Aragones president, North America at AKQA, and Lucy von Sturmer founder at marketing consultancy The Humble Brag and initiator and chairwoman at the non-profit Creatives for Climate, a global community of creatives committed to using their skills for climate action.

The pair discuss the intersectionality of DEI and sustainability, and the perspective they hope future marketers will bring to ad land.

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Happiness and Relevance Packed Into Every Bite Jun 23, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! senior director Sabrina Sierant. Celebrating its 60th year around the sun, the group discusses the grandiose birthday party the iconic cookie brand is throwing (hint: it involves a yacht), balancing the fine line between nostalgic messaging and outdated messaging and how the brand connects with Gen Z through innovative media plans and brand partnerships.

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Live from Cannes – Futuristic Optimism, Spontaneity and Creativity on the Croisette Jun 19, 2023

This week, the Adweek team is on the ground at Cannes Lions, gearing up for five days of sunshine, panels, events and, of course, awards. Europe brand editor Rebecca Stewart is joined by guest co-host Stephen Lepitak, Adweek’s Europe Bureau Chief on the mic.

The pair sit down with guests Tiffany Rolfe, global CCO at R/GA and Getty’s head of creative insights, Americas Tristen Norman to discuss what they’re looking forward to most about Cannes.\

Together, we unpack what creative conversations are happening on the ground, why marketers should use the event as a chance to have meaningful conversations about AI, and what work they’d like to see win big. Lepitak also tells the story of Wunderman Thompson Benelux and Vow’s “Mammoth Meatball,” – heavily tipped to be one of the big winners – which will be a guest of honor at the festival.

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Creative 100 and the Countdown to Cannes Lions Jun 13, 2023

In a special two-part episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart talk to Brittaney Kiefer, Adweek’s Creativity Editor, and reporter Emmy Leiderman about the June issue of Adweek.

We go behind the scenes of the cover story which features multi-hyphenate talent Keke Palmer and delve into the 2023 Creative 100 list, an annual celebration of today's most fascinating innovators, agency leaders, influencers, marketers, and other creative game-changers.

We also hear from Lola Bakare, CMO advisor, author, and inclusive marketing strategist and Peter Ukhurebor, managing director at ad agency UWG and founder of Black at Cannes about what to expect from the festival's 70th year in business and the importance of driving inclusivity along the Croisette and beyond.

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The Rise of Reality Television Jun 05, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk the surge (or re-surge) of reality television in today’s world. Adweek Podcast Network senior producer Al Mannarino and deputy tv editor Bill Bradley share more on the history of writers’ strikes and their impact on unscripted television, the brand partnerships that can evolve from big cultural moments like #Scandoval and why brands need to take the research a click deeper to truly insert themselves in the conversations amongst these niche communities of reality tv.

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Unpacking the Consumer Journey May 30, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand BÉIS, and Debra Chen, industry expert and host of the award-winning podcast The Great Fail. They discuss the key role the consumer plays in a brand’s product innovation and design, lessons learned for operating in an economic downturn and why founder Shay Mitchell’s luggage tutorial videos are so captivating.

Listen and subscribe to The Great Fail on Apple Podcasts or find it on Spotify.

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Designing For Narcissism with Wieden + Kennedy’s John “JP” Petty May 22, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome John “JP” Petty, global executive creative director (ECD) at Wieden+Kennedy’s creative social studio Bodega.

After planning a career in the music industry, then finding himself writing for magazines, Petty dipped his toe into the advertising industry and has never looked back. Since then, his work has included amplifying McDonald’s “Famous Orders” work on social and working with Bud Light to hire a “chief meme officer.”

He speaks about his unique career journey so far, as well as his approach to the creative process which is centered around the idea of “designing for narcissism”; which encourages brands to tap into culture and put their customers in the center of their own unique, special story.

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The Ever-Evolving Role of Moms in The Media May 15, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart discuss the evolution of the consumer with all the buying power and the most unrealistic expectations thanks to media representation: moms. From UK’s strict rules around gender stereotyping in ads to the brands doing the work to realistically portray the journey of matrescence, the scale has balanced slightly but there is still more work to do.

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If The Crown Fits: Is It Time for a Royal Rebrand? May 08, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome PR guru Mark Borkowski along with Adweek's creativity editor (and resident American in London) Brittaney Kiefer to unpack whether King Charles' coronation will usher in a new era of PR for the brand and institution that is the British monarchy.

We discuss the palace's tumultuous relationship with the British tabloids, the impact of Prince Harry's and Meghan's breakaway and subsequent media deals and, of course, "Spare,". Will recent headlines about the royal family's historical links to colonialism, and -- more acutely -- the pomp and pageantry of a taxpayer-funded coronation amid a cost of living crisis affect the King's ability to shift public perception? Or is the next season of The Crown being written before our eyes?

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Climate Activism at SXSW May 03, 2023

In this special episode, we dive into the campaign to end the advertising industry's fossil fuel addiction—and how activists showed up at SXSW. Recorded live on stage during the festival this March, sustainability editor Kathryn Lundstrom speaks with Duncan Meisel, executive director of Clean Creatives and one of Adweek’s 2023 Sustainability Honorees.

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YTPAA Live from SXSW 2023! May 01, 2023

On this special episode, we flashback to March where sustainability editor Kathryn Lundstrom and digital editor Colin Daniels recorded a very special episode of the podcast live from South by Southwest. During the conversation, they give on-the-ground insights and share their experiences from behind-the-scenes at major brand activations and experiential marketing stunts.

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The Art of Storytelling Through the Lens of Youth Culture Apr 24, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Karam Gill and Daniel Malikyar, co-founders of the LA-based creative agency and production company, MGX Creative. Featured on Complex as “the industry’s top music doc guys,” Gill and Malikyar have gained notoriety for their award-winning work in both filmmaking and branded content that took off while still attending college. The team chats with the first-gen creatives about breaking into the industry while still in their early 20s, creating impactful content for major streaming platforms like Amazon Prime and Hulu and the lessons learned along the way.

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Happy 4/20 To All Brands Who Observe Apr 17, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Terry Stanley, a senior editor at Adweek covering cannabis marketing. Approaching the increasingly widely celebrated cannabis holiday, the team discusses the current state of cannabis marketing, the wide range of consumers from boomers to luxury shoppers and why we’ll see more experiential marketing puff up.

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Marketing, Meet Ramadan Apr 10, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and agencies managing editor Jameson Fleming are joined by Mojo Supermarket founder and creative director Mo Said and strategist Siham Saleh. Together they discuss Ramadan marketing (or lack thereof) and the work behind The Mojo Ramadan Report, an original research study unpacking how Gen Z and millennial Muslim Americans celebrate Ramadan and how brands can participate meaningfully.

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Unpacking the FTC's Greenwashing Crackdown Apr 03, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by the show’s new co-host, Adweek Europe brand editor Rebecca Stewart. This week they welcome sustainability editor Kathryn Lundstrom to talk the latest move by the FTC to ensure consumers are not misled by brands that tout sustainability commitments.

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The ECD of Yesterday, Today and Tomorrow Mar 27, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by Adweek's Europe brand editor, Rebecca Stewart, and Adweek reporter Kyle O’Brien to discuss the evolving role of today’s Executive Creative Director. From keeping up with the latest tech to increasing managerial responsibilities, today’s creatives must be the ultimate multitaskers and so much more.

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Off Madison, On the Rise Mar 20, 2023

In this week’s episode of Yeah, That’s Probably an Ad, co-hosts Shannon Miller and Luz Corona are joined by senior producer Al Mannarino and special guest David Griner to bid farewell to Shannon as she embarks on her next adventure. During the conversation, they discuss Shannon's beginnings at Adweek, her work covering creativity, the creator economy and DEI, and what it felt like interviewing some of the biggest stars on the planet.

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SXSW, What’s Cookin’? Mar 06, 2023

In this week’s episode of Yeah, That’s Probably an Ad, co-hosts Shannon Miller and Luz Corona are joined by Adweek's sustainability editor Kathryn Lundstrom to discuss all things SXSW. They preview some of the events and activations happening during the week, the biggest themes being covered, and what specific conversation around sustainability will reign in Austin, TX.

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Signing In, Then Signing Off Feb 27, 2023

In this week’s episode of Yeah, That’s Probably an Ad, Adweek managing editor of creativity, creator economy and DEI Shannon Miller is joined by managing editor for marketing and agencies, Jameson Fleming, and special guest Jess Zafarris on her last day as Adweek's director of audience engagement.

Over the last three years, Jess "JZ" Zafarris has transformed Adweek's social presence, served as editor of Adweek's daily newsletter, Adweek Daily, and led the weekly Adweek Chat on Twitter all while being the newsroom's educational guide into building their own personal brands across social. During the episode, they discuss what led her to Adweek, the many hats she has worn over the years, and shares tips on how publishers and brands can establish their brand voice and presence online.

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How Rihanna and Fenty Beauty Won the Super Bowl Feb 20, 2023

In this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by Adweek senior producer Al Mannarino and Europe brand editor Rebecca Stewart to discuss the Apple Music Super Bowl LVII Halftime Show and how Rihanna leveraged the biggest stage in the world to promote Fenty Beauty.

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A Table for Two with McDonald's Feb 17, 2023

In this bonus episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller chats with McDonald's vp of U.S. marketing, brand content and engagement, Jennifer "JJ" Healan, about the ins and outs of the brand's latest Famous Order, the Cardi B and Offset Meal, as well as the power of fan-fueled collaboration.

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The Best Ads of Super Bowl LVII Feb 13, 2023

In this week’s episode of Yeah, That’s Probably an Ad, co-hosts DEI Shannon Miller and Luz Corona are joined by an all-star panel of guests which includes engagement director Jess Zafarris, senior tv reporter Mollie Cahillane, and senior producer Al Mannarino to discuss the best ads of Super Bowl LVII, how Tubi became the unexpected breakout hit, and what we want to see in next year's crop.

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Everyone is Begging Apple TV+ to Call Them Feb 06, 2023

In this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by senior tv reporter Mollie Cahillane, and senior producer Al Mannarino to discuss all things Apple TV+, their recent campaign with Timothée Chalamet, and their unorthodox advertising strategy.

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Why Agencies Are Welcoming Back Fyre Fest Fraudster Billy McFarland Jan 30, 2023

In this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by reporter Emmy Liederman and digital editor Colin Daniels to discuss the return of Billy McFarland, the architect of the notorious Fyre Festival and why three marketing agencies have decided that he deserves a second chance.

Later in the episode, Miller is joined by co-host and community editor Luz Corona to celebrate the 300th episode of the podcast!

Follow Colin on Twitter: @colmeetsworld

Follow Shannon on Twitter: @ShannonL_Miller

Subscribe to Young Influentials and Off Madison on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at podcast@adweek.com

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APN Spotlight: Let's Talk About Brand Jan 23, 2023

On this week's special bonus episode of Yeah, That's Probably an Ad, we are spotlighting another new series from the Adweek Podcast Network! Hosted by Christine Gritmon, Let's Talk About Brand is a weekly expert interview series featuring conversations with experts to help you level up your personal brand.

During this episode, Christine sits down with Andy Crestodina who shares how to make your website work harder for you by making your audience do LESS work to figure out who you are, why they should care, and what they should do next.

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

Listen to Let's Talk About Brand on your favorite podcast platform!

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APN Spotlight: Touch of Truth with Jackie Cooper Jan 10, 2023

Welcome to Touch of Truth, the podcast that connects you to the unsung heroes and power players of our industry as they share the human truth behind the glossy experience. No schmooze, no rehearsal, just pure unadulterated honesty. Their stories might just make you a little more successful and a lot happier.

In episode one, host Jackie Cooper sits down with fluid fashion designer Harris Reed, creative director for French fashion house Nina Ricci. During the episode, they discuss how Reed has trailblazed design, creativity, gender fluidity, and advocacy. They also discuss the trials and tribulations of working in the fashion industry, sustainability, and how to address Gen Z without being canceled.

Subscribe to Touch of Truth on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

Follow our host on Twitter: @JackiePRCooper

And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

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Special Episode: Business Sustainability with Meta’s Crystal Worthem and Ogilvy Consulting Sustainability Practice’s Aisling Ryan Jan 05, 2023

In this special episode of Brandweek: The Podcast, Adweek senior producer Al Mannarino sits down with Crystal Worthem, Director, Global Audience Marketing at Meta and Aisling Ryan, Managing Partner at The Sustainability Practice at Ogilvy Consulting and WPP UN Lead to discuss Meta’s recent Sustainability Report, creating a global standardized measurement for the industry to ensure they are doing their part in reducing emissions, and why agencies and brands should be responsible for educating the public about climate change.

Read Meta’s 2021 Sustainability Report here and learn more about sustainability for business by visiting facebook.com/business/resource/sustainability-for-business

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Best Ads of 2022: The Good, The Great, and The Future Dec 19, 2022

On this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by audience engagement director Jess Zafarris and European creative editor Brittaney Kiefer to discuss the best ads of the year and the future of creativity.

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Who Won Agency of the Year? Dec 12, 2022

On this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI, Shannon Miller, is joined by Jameson Fleming, Adweek's managing editor for agencies and marketing to discuss this year's winner of the Agency of the Year award and the changes made to the awards program to better reflect the top agencies across the landscape.

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What Makes a Memorable Super Bowl Ad? Dec 05, 2022

On this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI, Shannon Miller, is joined by Adweek digital editor and host of Young Influentials, Colin Daniels, and Rafael Canton, Adweek's breaking news reporter for brand marketing, to discuss how brands are trying to find the best recipe for Super Bowl marketing success. And yes, it involves celebrities.

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Inside the Creator Economy and Adweek's Creator Network Nov 21, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller is joined by Christine Gritmon, host of Let's Talk About Brand, and Adweek social editor Sami Lambert to discuss the current state of the creator economy and the development of Adweek’s Creator Network, a collaborative of marketing-, advertising- and media-centric creators who work with Adweek to develop content around our events, subscriptions, and key issues that impact the marketing world.

Listen and subscribe to Let's Talk About Brand here.

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Behind the Scenes of Social Media Week and Brandweek Europe Nov 14, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller is joined by some of Adweek's Europe Team, Brand Editor Rebecca Stewart and Creative Editor Brittaney Kiefer. With Social Media Week and Brandweek Europe officially over, Stewart and Kiefer discuss the year's worth of work behind the event, intentions behind themes and speakers, and general programming thoughts.

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APN Spotlight: Home / Work - Reshaping the Modern Power Couple with Carla and Tariq Hassan Nov 07, 2022

Shannon and Luz are taking a much needed break this week. They've instead opted for another episode in the Adweek Podcast Network, the premiere episode of Home / Work.

Antonio Lucio sits down with Carla Hassan, Chief Marketing Officer of JPMorgan Chase, and Tariq Hassan, Chief Marketing and Digital Customer Experience Officer of Mcdonald's to discuss balancing two incredible careers while raising a family, what they learned while raising a family during the pandemic, and why they don't consider themselves a "power couple."

They also share what they believe corporations can do in order to ensure that different families actually are able to live within the work-life integration that they individually need.

Follow Antonio on Twitter: @ajlucio5

Follow Carla on Twitter: @chassan

Follow Tariq on Twitter: @TariqHHassan

Subscribe to Home / Work on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

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Behind the Screams of Uber Eats' Halloween Film Oct 31, 2022

In this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and director of audience engagement Jess Zafarris are joined by Katie Donnel, Senior Marketer at Uber Eats, and Simon Armour, Creative Director at Kamp Grizzly to discuss the recent Uber Eats’ Halloween horror film starring Keke Palmer, how the film came together and the next frontier for shoppable creativity.

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There Are Stranger Things Than Seeing A Brand On a Show These Days Oct 24, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Erin Schmidt, chief product placement officer at BEN, an entertainment AI company that specializes in product placement. From strategic KFC mentions in Stranger Things to the critical role of a prop master, the episode dives into what it takes for brands to meaningfully connect with the audiences watching the (big and small) screen.

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Why HHM is More Than Translating Ad Copy Into Spanish Oct 10, 2022

On this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by creative strategy consultant Michael Leon-Rivera and Legendary Entertainment head of social media and digital marketing Sandy Archila to break down the campaign strategies seen in the past year when it comes to targeting Hispanic and Latinx consumers and what works (and what doesn’t).

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Yeah, That’s Probably A New Halftime Show Oct 03, 2022

On this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and senior producer Al Mannarino are joined by senior CPG reporter Paul Hiebert and senior TV reporter Mollie Cahillane to discuss the next era for the Super Bowl Halftime show, from the new sponsor taking over to the superstar headliner announcement to ad predictions.

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Slightly Off Pitch Sep 26, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by agencies editor Jameson Fleming to discuss the rise in agencies winning new business without pitching and what it could mean for future agency-client relations.

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Behind the Scenes of Brandweek 2022 Sep 19, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by senior producer Al Mannarino and director, event operations and production Gail Amurao to discuss the development and execution of Adweek's Brandweek event in Miami, which included sessions led by Kristin Cavallari, Kevin Hart, and Pharrell Williams.

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We Should Probably Worry Darling Sep 12, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Rachel Gillman Rischall, founder of Three PR, a Chicago-based lifestyle public relations firm to discuss the upcoming film, Don't Worry Darling and what happens when the surrounding press becomes bigger than the product.

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Billable Ballet Bonanza Sep 06, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek European creative editor Brittaney Kiefer to discuss her recent coverage of an ad agency's creative department spending 2,500 billable hours learning ballet to spark creativity amongst the team.

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How Marketers Can Win Over Generation Alpha Aug 29, 2022

How does one market to a generation with some members not having even been born yet?

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek agencies reporter Kyle O'Brien to discuss Gen Alpha (those born in 2010 and after) and how they are next in line for brands and agencies to target after Gen Z grows up.

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Getting Loud About Mental Health Aug 22, 2022

Creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek agencies reporter Emmy Liederman to discuss the state of mental health in the industry, how to avoid using it as an empty marketing tactic, and how Gen Z is setting the tone for mental health best practices and accommodations.

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It's a Bird! It's a Plane! It's Culture-Forward Advertising! Aug 15, 2022

On this week's episode, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by senior producer Al Mannarino to discuss the state of nerd culture. They explore how it's pushing the marketing industry to respond, the rise of inclusive and diverse storytelling and the potential this new and exciting content available creates for brand partnerships.

Check out these recent Adweek Voice pieces further exploring these topics...

What Brands Can Learn From the Power of Latinx Superheroes by Michael León-Rivera

Changing the Narrative: Marketing Lessons From Ms. Marvel by Mita Mallick

Inclusion Was Always at the Heart of The Umbrella Academy by Mita Mallick

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Young Influentials: A League of Their Own Aug 08, 2022

Yeah, this week is probably a crossover episode! Creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Mollie Cahillane (host of Adweek's Most Powerful Women in Sports podcast and senior TV reporter) and Colin Daniels (host of Adweek's Young Influentials podcast and digital editor) to discuss this year's Young influentials list which highlights individuals under 40 who are truly making an impact across media, marketing, tech and the creator economy.

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The Music Marketing Renaissance Aug 01, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona sit down with Naji Grampus, vp of streaming & strategy at The Orchard and host of Cigar Talk to discuss the evolution of music marketing, the future of the "surprise drop," and how Beyoncé continues to set the standard for how to release a new album.

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Cannabis Goes to the Fair Jul 25, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller chats with senior editor Terry Stanley to discuss the inclusion of cannabis in the California State Fair and how the weed industry continues to plant its flag further into mainstream American institutions.

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Trailblazing Women Jul 18, 2022

On this week's episode, creative and inclusion editor Shannon Miller sits down with the podcast's new co-host and Adweek's community editor, Luz Corona, as they discuss this year's Women Trailblazers issue with contributor Leslie Blount. Listen in as they take a moment to celebrate women in media, tech and advertising who are taking equality to the next level.

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How Holding Company Media Networks Stack Up, According to Forrester Jul 13, 2022

Today Forrester Research published a report assessing the strengths and weaknesses of seven holding company media networks. The objective assessment is a CMO's guide to choosing a media agency partner. Olivia Morley, senior agencies reporter at Adweek sat down with Jay Pattisall, principal analyst at Forrester, to talk about what industry trends emerged during the evaluation. In this episode, Pattisall shares his take on which media networks are the best fit for which brand types, and Omnicom Media Group and Dentsu Media executives join as guests to discuss the report findings.

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Yeah, This is Probably Griner's Last Episode Jul 11, 2022

On his last episode as host of Yeah, That's Probably an Ad, Adweek's former international editor David Griner is joined by Tim Nudd, editor-in-chief of the Clio Awards, to discuss the origins of the podcast, Griner's humble beginnings at Adweek, and Tagline, Tim's podcast about the making of great ads. Then Griner sits down with creative & inclusion editor Shannon Miller for one final conversation as co-hosts.

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Why the Ad Industry Needs to be More Inclusive of Non-Drinkers Jul 04, 2022

On this week's episode, international editor David Griner is joined by agencies writer Emmy Liederman and senior editor T.L. Stanley to discuss how companies are under pressure to figure out how to craft more inclusive environments for non-drinkers, the rise of alcohol-free cocktails, and where cannabis beverages fit into the mix.

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Ukrainian Creatives on How the Advertising Industry Can Help Now Jul 01, 2022

In April, Adweek produced a special edition of our magazine which was written, edited and illustrated by a group of Ukrainian journalists and creatives to help readers better understand the country’s creative past, present and future following the Russian invasion.

To continue to tell that story, three of the editors, Hanna Rudenko, Dasha Andriushchenko and Sophia Pylypyuk, traveled to Cannes to attend the Lions festival and meet the industry to convey how it can continue to help support their creative peers.

Here, they speak about their experience since the magazine was released, of attending the festival and the conversations they have to keep the focus on Ukraine. They also had a special message to the advertising community: All creative work about Ukraine should involve Ukrainians.

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Cannes Lions 2022: "Confusing Times" for Burger King and David Agency Jun 24, 2022

The witty campaign Confusing Times was released by Burger King last summer to promote its Plant-Based Meat menu additions with the creative receiving much acclaim, winning several awards at Cannes Lions. Its follow-up campaign 'More Confusing Times' is also performing strongly at the awards this year - will there be a completion to the trilogy next year?

While attending Cannes Lions, three of those who steer the campaign to success: Iwo Zakowski, head of global brand marketing at Burger King, Pancho Cassis, global CCO and partner of David and André Toledo, chief creative officer for David New York talk about the development process behind the work and what it takes to develop a campaign idea for the brand.

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Cannes Lions 2022: Creative Marketer of the Year Jun 21, 2022

At Cannes Lions this year, AB Inbev, winner of 40 Lions last year at the festival, is to be named Creative Marketer of the Year. Stephen Lepitak, Europe Bureau Chief for Adweek talks to Ryan Verschoor, the company’s global vp of culture and capabilities about some of its recent campaign work, how the company chooses the right initiatives for its brands to tackle and his expectations for the week ahead in France.

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What to Expect From Cannes Lions 2022 Jun 13, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creativity and inclusion editor Shannon Miller is joined by Europe brand editor Rebecca Stewart and Europe creative editor Brittaney Kiefer to talk about the return of advertising’s most high-profile international event, Cannes Lions. During the conversation, Shannon, Rebecca, and Brittaney discuss who they think will be the big winners, surprise standouts, and most talked about campaigns of the festival, which will be the first in-person Cannes Lions since 2019.

Adweek will be at the center of the action, June 19–23! Join us at Adweek Abroad with some of the most influential voices in marketing, advertising and creativity. Going to Cannes? RSVP to Adweek events here.

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James Patterson Reflects on the Lessons of His Time in Advertising Jun 06, 2022

Author James Patterson sits down with international editor David Griner to reflect on his years as an executive at venerable agency J. Walter Thompson, his decision to leave the ad game, his mixed bag of experiences with film and TV adaptations, and his new memoir James Patterson by James Patterson.

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Why Holding Companies are Mashing Agencies Together Jun 03, 2022

The past several years, holding companies have been mashing together sister agencies in a Frankensteinian way, (see: VMLY&R, Wunderman Thompson and now, EssenceMediaCom). Adweek senior agencies reporter Olivia Morley goes down an ad industry rabbit hole with three agency experts to find out how the industry ever became this confusing and why the old way doesn’t work for today’s clients.

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Honoring AAPI Creative Talent Across Marketing May 30, 2022

On this week's episode, creativity and inclusion editor Shannon Miller and community editor Luz Corona are joined by Bernice Chao, Head of Integrated Creative at Zambezi and co-founder of Asians in Advertising to discuss the creation of the AAPI Creative Spotlight series, a daily celebration of AAPI visionaries who are changing the ad industry with their unique approaches to branding and creativity. Later in the episode, they are joined by Liz Kim, Art Director at M Booth and one of the creatives spotlighted in the series.

Learn more about the AAPI Creative Spotlight series and check out all of the creators spotlighted here.

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Drinking Bourbon With Matthew McConaughey May 16, 2022

Celebrated actor and Wild Turkey creative director Matthew McConaughey joins Adweek's David Griner and Shannon Miller to sample his custom bourbon, Longbranch, and talk about the process behind its ads.

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Death of the Cubicle May 09, 2022

On this week’s episode, international editor David Griner and creativity editor Shannon Miller are joined by agencies editor Jameson Fleming to discuss why agencies are investing in bringing people back to work by focusing their attention on giving their workspaces modern makeovers. Also, Adweek embarks on its annual quest to tell the difference between agency names and Kentucky Derby horse names.

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This Year's Creator Visionaries May 02, 2022

In honor of our second annual Creator Visionary Awards, David and Shannon sit down with Adweek's senior coordinator of awards, honors, and programming Alexia Marrache to discuss this year's innovators and influencers who have unlocked the limitless potential of the digital space. They also cover Shannon's cover story with Steve Aoki, Adweek's Creator Visionary of the Year.

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On Ukraine, by Ukrainians Apr 25, 2022

For our latest issue, Adweek handed off control of the publication for a special issue created entirely by Ukrainian talents whose lives and livelihoods have been upended by war. On this special episode of Yeah, That's Probably an Ad, David sits down with Hanna Rudenko, deputy editor Dasha Andriushchenko, and deputy editor Sofiia Pylypiuk to discuss the creation of the issue, what they hope the issue will accomplish, and what they most want the world to know, believe and support about the future of Ukraine.

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Is TV at a Tipping Point? Apr 18, 2022

With the world of TV metrics in disarray and networks looking for new sources of content, our hosts discuss the success of Adweek cover star Quinta Brunson and her ABC hit, Abbott Elementary. Adweek TV editor Jason Lynch joins Shannon Miller to discuss her cover story on Brunson and the trends reshaping the TV landscape as this year's upfront sales pitches begin.

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The Red Flags of New Business Apr 11, 2022

On this week’s episode, international editor David Griner and creavity editor Shannon Miller are joined by agencies editor Jameson Fleming and agencies reporter Emmy Liederman to discuss the current state of agencies, the importance of a having a creator strategy in the pitching process, and the red flags agencies look for when evaluating new business opportunities.

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Who's Standing Up for Sustainability? Apr 04, 2022

On this week's episode, David and Shannon sit down with Adweek's sustainability editor Kathryn Lundstrom to discuss this year’s Sustainability Stars, who are making climate a real priority for their brands and providing businesses a blueprint for transformative change.

Read more about our 2022 honorees here.

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Celebrating Women's History Month Mar 28, 2022

In honor of Women’s History Month, Adweek paid tribute to those who are defying gendered expectations in advertising, marketing and media through a series of stories written by Adweek editors, writers, and community members. On this week's episode, Shannon is joined by community editor Luz Corona, breaking creative reporter Natalie Venegas, and senior agencies reporter Olivia Morley to discuss the development of the series and their contributions to it.

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Inside Media's Breakthrough Agency Mar 21, 2022

How did VaynerMedia go from being a creative upstart to being Adweek's Breakthrough Media Agency of the Year? In this episode, senior reporter Olivia Morley speaks to John Terrana about the agency's incredible year that included securing its creative clients’ media businesses and nabbing AOR duties for high-profile media accounts like Tinder, American Eagle, and ScottsMiracle-Gro.

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SXSW: What to Expect Mar 14, 2022

South by Southwest 2022 has officially started and this week we are joined by Adweek's sustainability editor, Kathryn Lundstrom & senior emerging tech reporter, Patrick Kulp who will be on-site in Austin. They preview the first in-person SXSW in three years and discuss what they hope to see at the festival in regards to the metaverse, sustainability, and more.

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Bonus: How to Help Ukraine Mar 11, 2022

Strategist Katya Kotlyar, born and raised in Ukraine, joins Adweek international editor David Griner to discuss how we can be supporting Ukrainians through responsible information sharing, donations and more.

Some verified resources Katya recommends are:

Monobank's donation system via Apple Pay: https://uahelp.monobank.ua/ Help Ukraine Center: https://helpukraine.center/ Razom for Ukraine, a global aid initiative: https://razomforukraine.org/ Hiring/work portals: https://helpukrainians.jooble.org/ https://hireforukraine.org/

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Inside the Creator Economy Mar 07, 2022

Pearpop CMO Alex Morrison and creator duo TheClassiiics join David and guest co-host Emmy Liederman to discuss the creator economy, some of the added challenges that influencers of color face, and how companies like pearpop are working to make influencer marketing a more equitable space.

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Profiles in Black Creativity Feb 28, 2022

Digital Editors Chloé Harper Gold and Colin Daniels and special guest Derek Walker, founder of Columbia, S.C. agency brown & browner join Shannon to discuss Adweek's Profiles in Black Creativity spotlight series, which was originally started by Walker. During the conversation, they discuss the origins of the series and highlight some of this year's featured talent.

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260 - Allyship & Action Feb 21, 2022

Nate Nichols and Steffi Behringer, co-founders of Allyship & Action, share how they brought together a wide range of industry voices for candid conversations around race, inequality and discrimination—and where they see those conversations headed next.

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259 - This Year's Best Super Bowl Ads Feb 14, 2022

Adweek's emerging tech reporter, Patrick Kulp and Senior Producer, Al Mannarino join David and Shannon to discuss this year's best Super Bowl ads, how crypto made a big splash, and the incredible halftime performance.

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258 - Super Bowl Preview 2022 Feb 07, 2022

It's officially Super Bowl week at Adweek and we are bringing all the coverage before and after this weekend's Big Game. Adweek's agencies editor, Jameson Fleming, returns to discuss what will be the most talked-about ad of the year and which brands will dominate the conversation. For more Super Bowl coverage, check out this week's issue of Adweek and stay tuned for our podcast following Sunday's event to hear all of our thoughts on every big ad moment.

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257 - Silence, Brand Jan 31, 2022

In social media marketing, where's the line between being topical and being cringe? Looking back on recent examples, Adweek reporter Emmy Liederman joins David and Shannon to discuss the blurry line of corporate cringe and how it can undercut your social strategy.

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256 - Where Are All the CMOs Going? Jan 24, 2022

Last week, five chief marketers made their exits, including Walgreens’ Patrick McLean, IBM’s Carla Piñeyro Sublett, TikTok’s Nick Tran and Popeyes' Bruno Cardinali. On this week’s episode, Adweek's performance marketing and brand marketing editor David Kaplan joins David and Shannon to discuss why these high-profile marketing leads have either given notice or are being pushed out.

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255 - Marketing's Addiction to the '90s Jan 18, 2022

It's been 23 years since the 1990s officially ended, but marketers can't seem to move past the decade of Friends, grunge and JNCO jeans. On this week's episode, Adweek CPG reporter Paul Hiebert joins David and Shannon to talk about why '90s nostalgia is such a potent marketing force.

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254 - Everything to Expect in 2022 Jan 10, 2022

Outlook 2022 officially begins tomorrow and on this week's episode, we have an all-star lineup of Adweek editors to discuss what they expect to happen this year across marketing, agencies, the metaverse, and more.

Hear from Shannon Miller, Jameson Fleming, David Kaplan, Lucinda Southern, Patrick Kulp, and Terry Stanley as they share their outlook on what 2022 will look like in their respective beats.

Join us at Outlook by registering for free here!

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Bonus: The Origin Story of 'I'm Lovin' It' Jan 03, 2022

Since its introduction in 2003, the McDonald’s “I’m Lovin’ It” jingle has become one of the most recognizable melodies in the world. Twenty Thousand Hertz presents this story of how a catchy five-note jingle conquered the planet, from its humble beginnings at a German ad agency, to being sung by globally famous pop stars. Featuring interviews with "I'm Lovin' It" composers Tom Batoy and Franco Tortora of Mona Davis Beat.

This episode was written and produced by Fran Board.

Subscribe to Twenty Thousand Hertz on Apple or Spotify.

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253 - The Best Ads of 2021 Dec 14, 2021

Earlier this week, we unveiled Adweek’s list of the 25 Best Ads of 2021 and on this week's episode of Yeah, That's Probably an Ad, David and Shannon talk about their personal picks and why they feel they represented the best of the year’s brand marketing.

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252 - Who Won Agency of the Year? Dec 06, 2021

As the year begins to wrap up, we’re joined by Adweek’s agencies editor, Jameson Fleming, and European creativity editor, Brittaney Kiefer to discuss Adweek’s 2021 Agency of the Year honorees. Listen to hear who won in each category and check out the full stories below!

Check out all of Adweek’s 2021 Agency of the Year honorees:

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251 - The Young Influentials Creating Change in Their Industries Nov 22, 2021

This week on Yeah, That's Probably an Ad, we’re chatting about Adweek's Young Influentials list. Co-hosts David Griner and Shannon Miller are joined by Digital Editors Chloé Gold & Colin Daniels to discuss this year’s class of 24 standout honorees from media, marketing, tech, entertainment who are using their influence to change the way we think about branding.

Check out the full list here.

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Bonus: Iceland Goes Meta Nov 19, 2021

Welcome to “the Icelandverse.” In just five days, tourism board Visit Iceland’s lampooning of Meta’s launch video featuring Facebook founder Mark Zuckerberg has been viewed over six million times.

Featuring the country’s “chief visionary officer” Zack Mossbergsson (actor Jorunder Ragnarsson) and shot in one day just after a snowstorm at the Blue Lagoon in Iceland, the film has been covered by media outlets all around the world.

On this special bonus episode, Adweek's Europe Bureau Chief Stephen Lepitak sits down with Sigríður Dögg Guðmundsdóttir, Head of Visit Iceland, and Stevie Archer, Executive Creative Director, SS+K to discuss how it only took a matter of days to pitch, produce, distribute, and find success.

Read Stephen's full story here.

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250 - Impossible Ad Trivia Nov 15, 2021

In celebration of our 250th episode, we decided to put our advertising knowledge to the test and try to answer each other's impossible ad trivia.

In what year was the contemporary definition of 'marketing' written in dictionaries? What year was the first full-service U.S. ad agency founded? Who was the first celebrity to play Col. Sanders in a KFC spot? Find out the answers to these questions and much more!

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249 - Why Facebook is Going Meta Nov 01, 2021

Well, it's official: Facebook has officially changed its corporate name to Meta to reflect its growing focus on the metaverse. On this episode of Yeah, That’s Probably an Ad, we discuss the name change, our thoughts on Meta's newfound mission, and the future of virtual communities.

Immediately following the conversation is the first episode of Adweek's Metaverse Marketing podcast hosted by Cathy Hackl, which takes listeners on a journey into the future and prepares marketers to master the metaverse.

Subscribe to the Metaverse marketing on Apple Podcasts, Spotify, or wherever you get your podcasts.

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248 - The TV, Media and Tech that Won 2021 Oct 25, 2021

In celebration of our 2021 Hot List issue, we are joined this week by Adweek's TV Editor, Jason Lynch and Media Editor, Lucinda Southern to discuss all of this year’s honorees in TV, publishing and digital brands. Did your favorite show/network/creator make the list? Check out the full list here.

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247 - The State of Streaming Oct 18, 2021

Coming off the heels of Adweek's 2021 Convergent TV Summit we're joined by Adweek's streaming editor, Kelsey Sutton, to discuss the TV and streaming landscape as we enter the final months of 2021 and look forward towards 2022.

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246 - Solving the Sustainability Puzzle Oct 11, 2021

Sustainability is a leading topic of conversation across all industries today—and the advertising and marketing industry is no exception. On this episode of 'Yeah, That's Probably an Ad,' we're joined by Kathryn Lundstrom to discuss the trends she's seen in sustainability since taking on the role as Adweek's sustainability reporter.

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245 - The 75 Fastest Growing Agencies Oct 04, 2021

Which agencies were able to not only survive—but thrive—amidst the Covid-19 pandemic. Adweek presents our third-annual Fastest Growing Agencies list. We're joined by AgencySpy editor Kyle O'Brien and agencies reporter Emmy Liederman to discuss.

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Bonus: Learning From an Icon Sep 28, 2021

With the passing of Cliff Freeman, father of "Where's the Beef?" and many other classic ads, we spoke to Droga5 creative director Lauren Ferreira about the experience of starting her career at his agency.

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244 - Celebrating Hispanic Heritage Month Sep 27, 2021

Often, the Latinx community in the U.S.—especially when they are first-generation—face identity issues in terms of holding on to their roots while also working towards assimilation and success in America. This issue spans across various components in one’s life–education, career success, parenting/family, etc.

On this episode of Yeah, That’s Probably an Ad we’ve invited a few members of the Adweek community to join in a candid conversation focused on how the role of identity plays out in the careers of the Latinx Community and spills into personal life as well.

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243 - The Little Lad Who Loves Berries and Cream Sep 20, 2021

In Starburst's 2007 commercial, "Bus Station," we were introduced to a new character — the little lad who loves berries and cream. Recently, the spot has seen a surprise resurgence on TikTok, prompting new remixes of the character's repetitive song and marionette-like dance. On this episode of 'Yeah, That's Probably an Ad,' we're joined by Adweek's director of audience engagement Jess Zafarris to discuss the ad's surprise comeback.

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242 - Honoring The Trevor Project Sep 13, 2021

Every year, Adweek recognizes the best and brightest executives working in marketing with our Brand Genius Awards. As a part of the awards, we also honor one Brand Save recipient, our annual recognition of standout work in the nonprofit sector. This week on 'Yeah, That's Probably an Ad', we're discussing the winner of Adweek's 2021 Brand Save award, The Trevor Project.

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241 - Shedding the Stigma Around Celebrity Endorsements Aug 30, 2021

On this episode of 'Yeah, That's Probably an Ad,' we're joined by Adweek senior editor Robert Klara to discuss the history of celebrity endorsements and whether a stigma still remains around celebrities appearing in ads.

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240 - Ranking the Celebrity McDonald's Meals Aug 23, 2021

McDonald's kicked off it's "famous orders" campaign with a pre-Super Bowl spot in 2020. However, it wasn't until Travis Scott's meal that things really took off. Since then, we've seen famous orders from J Balvin, BTS, and most recently Saweetie.

Adweek's David Griner and Shannon Miller are joined by audience engagement editor Jess Zafarris and commerce reporter Emmy Liederman to chat about their favorite (and least favorite) of the famous orders meals, the consumer response to and success of each, and whose famous orders they'd like to see next.

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239 - Is Hard Seltzer Here to Stay? Aug 16, 2021

The alcohol industry has undergone a lot of change over the past few years. From established beer brands that now pull in most of their revenue from hard seltzer sales to the rise of a huge swath of flavored malt beverages and ready-to-drink cocktails (and even NFTs), it's hard to keep up with an industry moving at such a rapid pace.

Luckily, we have two industry experts to get you up to speed on everything you need to know about all of these developments. On this episode of "Yeah, That's Probably an Ad," we're joined by Samer Khudairi, Adweek freelance writer and organizer of the Barrel and Flow beer festival, and Adweek senior editor T.L. Stanley, to chat about the crowded alcohol landscape.

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238 - HBO Max — 14 Months Later Aug 09, 2021

HBO Max debuted on May 27, 2020 as a relatively late entrant in a crowded streaming landscape. However, over it's first 14 months, it has proven itself to be worthy of the $14.99 per month it charges users (or $9.99 for the ad supported tier).

This week, we're joined by Adweek's streaming editor, Kelsey Sutton, to discuss all things HBO Max and how it stacks up against the other players in the streaming wars.

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237 - What Led to JWT's Discrimination Case? Aug 02, 2021

This week on "Yeah, That's Probably an Ad," we're joined by Adweek's U.K. bureau chief, Stephen Lepitak, to discuss how agency J. Walter Thompson was hit with — and lost — a lawsuit about discriminating against men. Plus, a conversation with Adweek's TV editor, Jason Lynch, about the current state of Olympics viewership.

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236 - How to Market Commercial Space Travel Jul 26, 2021

In the wake of successful first fully-crewed flights by Richard Branson’s Virgin Galactic and Jeff Bezos’ Blue Origin, the future of commercial, recreational space travel is coming into view. On today’s episode, U.K. bureau chief Stephen Lepitak is joined by founding partner, chairman and creative director of Beattie McGuinness Bungay, Trevor Beattie, who himself has a ticket to be aboard one of Virgin Galactic’s first flights.

Plus, a conversation with Adweek editors Ronan Shields and Lucinda Southern about Adweek’s NexTech event.

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235 - The Art of the Publicity Stunt Jul 19, 2021

In the past two weeks, we’ve seen a handful of brands embracing publicity stunts.

There’s mac-and-cheese ice cream from Kraft and Van Leeuwen, and soup-inspired swimsuits from Panera. On this episode of Yeah, That’s Probably an Ad, we’re joined by Peter Mountstevens, chief creative officer at U.K.-based agency Taylor Herring, to chat about the history of the publicity stunt, the art of getting it right, and some of the recent campaigns making headlines.

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234 - Mad Men. Furious Women. Jul 12, 2021

In recent days, the conversation around ongoing sexism and harassment in the ad industry has once again been brought to the forefront thanks to Zoe Scaman’s revelatory piece, “Mad Men. Furious Women.” The essay recounts both her own horrific encounters over the course of her career in advertising and similar experiences shared anonymously by other women in the industry.

The exposé has since been followed up by an unyielding declaration that promises a reckoning that will not only hold abusers accountable, but will also escalate harmful incidents beyond the confines of individual agencies.

Zoe Scaman, founder of U.K.-based strategy firm Bodacious, joins us on this episode of “Yeah, That’s Probably an Ad” to discuss her powerful piece, the industry’s response to it and the building blocks necessary to chart a productive path forward.

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233 - Wrapping up Cannes Lions 2021 Jun 28, 2021

After a long (and unusual) week on the virtual Croisette, David Griner and Shannon Miller are joined by AgencySpy editor Kyle O’Brien and ecommerce reporter Emmy Liederman to share our wrap up of Cannes Lions Live.

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232 - Everything You Need to Know About Cannes Lions Live Jun 21, 2021

This week on Yeah, That’s Probably an Ad, we’re chatting about all things Cannes Lions Live. Co-hosts David Griner and Shannon Miller are joined by Adweek’s European creative editor Brittaney Kiefer to get you up to speed on Cannes festivals of the past, what to expect this year and what work to watch.

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231 - 2021’s Award Season Big Winners Jun 14, 2021

It’s advertising award season and we have all the info on this year’s big winners so far. Host David Griner is joined by our new co-host Shannon Miller to discuss the campaigns that are getting the most recognition at shows like D&AD, The One Show, and ADC. Plus, a preview of Adweek’s ‘Adweek at Home’ and ‘Elevate: Experiential and Creativity’ events.

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230 - The 100 Most Creative Professionals in the World Jun 07, 2021

Each year at Adweek, we select our Creative 100—a celebration of today's most fascinating and enviable creative professionals across categories like agencies, media, influencers, and many more. However, our editors never honor the same person twice, guaranteeing that each year’s list offers a topical array of names you should know.

This week on 'Yeah, That's Probably an Ad,' we're joined by streaming editor Kelsey Sutton, creative editor Shannon Miller, and Europe bureau chief Stephen Lepitak to chat about some of the big names on the list.

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229 - Do You Know Your Sonic Brands? May 24, 2021

Dallas Taylor is on a personal mission: a mission to shatter the notion that people must self-identify as “audiophiles” in order to better understand and appreciate the wonderful world of sound that surrounds them. As a sound designer and creative director at Defacto Sound, Taylor leads high-profile projects on blockbuster movie trailers and advertising campaigns, but since October 2016, he has been producing and hosting the podcast Twenty Thousand Hertz where he explores the world’s most recognizable and interesting sounds.

On this episode of Yeah, That’s Probably an Ad, host David Griner sits down with Taylor to discuss some of the most iconic sonic brands, what makes a sonic identity good (and bad) and Taylor’s goal to make the world of sound more accessible and approachable to all.

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228 - Asian Pacific American Heritage Month May 17, 2021

David Griner and Ko Im are joined by Facebook's Global Head of Social Marketing Eric Toda and LAAUNCH.org co-founder Norman Chen to discuss their recently released STAATUS Index - a comprehensive assessment of attitudes and stereotypes towards Asian Americans in the U.S.

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227 - Naming the Top 30 CMO's + The Uncertain Future of Clubhouse May 10, 2021

David Griner and Ko Im are joined by Commerce Editor Lisa Lacy to chat about the marketing industry’s top 30 CMO's. Plus, a conversation about the uncertain future of Clubhouse with Platforms Reporter Scott Nover.

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226 - Adweek's Creator Visionary Awards May 03, 2021

As we kick off Adweek's first Social Media Week event since acquiring the event in January, we're honoring our first ever Creator Visionary Award recipients. Leading the list is none other than rapper and producer Travis Scott, who was selected as our Creator Visionary of the Year. Adweek senior editor Shannon Miller sat down with Scott to chat about his creative process and inspiration and shares what she learned on this episode of the podcast.

Plus, a conversation with Social Media Week founder and Adweek chief innovation officer Toby Daniels about the changes he's seen in the industry since founding Social Media Week in 2009.

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225 - How to Manage Stress in a Creative Industry Apr 26, 2021

On this episode of 'Yeah, That's Probably an Ad' Ko Im is joined by Brooklyn-based LCSW therapist Elle Bernfeld, who specializes in therapy for creative professionals. Elle and Ko discuss the unique stresses of working in a creative industry, building creative confidence, and guide you through a short meditation that you can turn to in moments of stress.

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224 - How to Pitch a Covid Vaccine Apr 16, 2021

At prime time on Sunday night, April 18, an hour-long special designed to relieve hesitancy around the Covid-19 vaccine will air on NBC. The special, Roll Up Your Sleeves: Presented by Walgreens has brought in big names, including Barack and Michelle Obama, Shaquille O'Neill, Jennifer Lopez, Dr. Anthony Fauci and more, to get out the critical message. With the help of these and other actors, athletes, musicians, healthcare workers, national political figures and more, the special aims to encourage Americans to get the Covid vaccine, as well as dispel misinformation surrounding the vaccine.

'Yeah, That's Probably an Ad' host Ko Im sat down with Walgreens CMO Pat McLean and ATTN: co-founder Matthew Segal to discuss the upcoming special, what we can expect, and how events like this have influenced public perception in the past.

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Bonus - Beyond the Pledge: Unpacking Allyship Apr 14, 2021

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

On this episode, Beyond the Pledge series host, Jai Tedeschi, chats with Tony Effik, founder of Black and Brilliant, about the true meaning of being an ally to your BIPOC colleagues.

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223 - What's Going on With Cannes? + Media All-Stars & Celebrity-Owned Spirits Brands Apr 12, 2021

David Griner and Ko Im are joined by Stephen Lepitak, Erik Oster and Kathryn Lundstrom to discuss the state of Cannes Lions, Adweek's Media All-Stars, and why so many celebrities are getting involved in the spirits category.

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Bonus - Beyond The Pledge: Embracing Data Transparency Apr 07, 2021

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

On this episode of Beyond the Pledge, R/GA's VP, Global Executive Director, Culture & Operation Jai Tedeschi sat down with Marla Kaplowitz, CEO of the 4A’s, and Sean Lyons Global CEO of R/GA to discuss the importance of data transparency when it comes to creating a path towards an anti-racist culture.

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222 - The State of Sustainability Apr 05, 2021

Host Ko Im is joined by David Kaplan, Heide Palermo, T.L. Stanley and Nick Gardner to discuss the constantly increasing importance of sustainability in brand and performance marketing, and some of the brands that are paving the way. Plus, a conversation about Adweek’s Sustainability Council and Sustainability Stars list.

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Bonus - Beyond the Pledge: Workplace Inclusion Mar 31, 2021

'Beyond the Pledge' is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

Months after the world’s racial reckoning and subsequent diversity efforts, recent research shows employees with diverse backgrounds are struggling the most during COVID.

And while most organizations are aware of the issues faced by diverse groups, it’s through listening that the most effective EDI strategies can be forged to create a true sense of belonging for marginalized employees during office shutdowns and remote work.

On this episode, Beyond the Pledge series host, Jai Tedeschi, chats with Performance ReNEW Founder and President Natasha Bowman about the pandemic’s impact on how we work. Tedeschi and Bowman share how individuals and organizations can create a sense of belonging for employees of all backgrounds, from getting comfortable with pointing out inequities and establishing brave spaces, to holding leaders accountable.

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221 - Creativity From Across the Globe Mar 29, 2021

On this episode of 'Yeah, That's Probably an Ad,' Adweek's international editor David Griner is joined by our growing international creative coverage team to discuss worldwide trends in creativity and some of the campaigns that have made waves in the industry.

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Bonus - Beyond the Pledge: Equity in Advertising Mar 24, 2021

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion—and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in which we can hold brands and agencies accountable. Listeners will be equipped with the inspiration and knowledge needed to make critical, long-term and meaningful changes.

To kick off the series, R/GA's VP, Global Executive Director, Culture & Operation, Jai Tedeschi chats with The 4A’s EVP, Talent Equity Inclusion Simon Fenwick about the importance of prioritizing equity in the workplace. They discuss how the 4A’s and R/GA are creating more equitable workplaces, and identify some of the organizational and operational systems companies must adopt to achieve lasting racial equity.

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220 - Performance Marketing Awards & #StopAAPIHate Mar 22, 2021

What exactly is performance marketing? How has it evolved? And who are some of the big winners of this year’s Adweek Performance Marketing Awards? Adweek’s interim brand and performance marketing editor David Kaplan joins us to discuss performance marketing.

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219 - A Look Back at a Year of Lockdown Mar 15, 2021

After a whole year of lockdown, we're looking back on all things — personal and professional — that the Covid-19 pandemic has touched, and its impact on the marketing industry.

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218 - International Women's Day Mar 08, 2021

On this International Women's Day themed episode of 'Yeah, That's Probably an Ad,' host Ko Im is joined by guest co-host Nicole Ortiz, Community Content Manager Luz Corona, and Senior News Writer Katie Lundstrom to discuss International Women's Day through the lens of marketing.

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217 - The Rapid Intersection of Media and Commerce Mar 01, 2021

How have consumer's shopping habits changed and what are publishers and retailers doing to prepare themselves for a constantly evolving future? David Griner and Ko Im are joined by Adweek's commerce editor Lisa Lacy and media editor Lucinda Southern to examine the trends that are shaping the intersection of media and commerce.

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216 - Challenger Brands Continue to Shake up the Landscape Feb 22, 2021

This week, as we head into Adweek’s third-annual Challenger Brands Summit, we look at some of the notable speakers and sessions attendees will see on the virtual main stage.

Adweek senior editor T.L. Stanley joins co-hosts David Griner and Ko Im to discuss headline speakers like Jeniffer Garner and Nicole Richie—and challenger brands like Bombas, Peloton, Tushy and more.

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215 - Diving More Deeply Into Diversity Feb 15, 2021

How do you drive equity, a sense of belonging and cultural transformation?

Jason Rosario, chief DEI BBDO, Gabby Royal, director of diversity and inclusion at Abercrombie & Fitch and Jasmine Cruz, head of marketing and brand strategy at InHerShoesMovement join community editor Adweek to talk about model behavior, common missteps and how to look in the mirror as vocal change agents.

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214 - 2021 Super Bowl Ad Review Feb 08, 2021

David Griner shares his top 10 Big Game ads. Ko Im, Nicole Ortiz and Jameson Fleming from Adweek share their sweet spots, the ones that made that laugh and the ones that were kind of cringeworthy.

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213 - 2021 Trends for The Big Game Feb 01, 2021

Who's taking a chance? Who's toning it down?

International editor David Griner and community editor Ko Im are joined by CPG reporter Paul Hiebert and breaking news reporter Katie Lundstrom to talk about standards and nostalgia with big brands and first-time advertisers in the Super Bowl.

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212 - The Rapid Rise of Veganuary Jan 25, 2021

Joining Dry January in the calendar of one-month movements aimed at self improvement is Veganuary. With more than 80,000 Americans signed up this year (and 500,000+ worldwide), Veganuary encourages you to do your best to ditch meat, dairy and eggs this month. Adweek's T.L. Stanley and David Griner dig into how Veganuary got so much global (and brand-supported) momentum so quickly.

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211 - The 2021 Outlook Episode Jan 18, 2021

What will return to normal , in the market and in the marketplace? CPG reporter Paul Hiebert and agencies deputy editor Minda Smiley join host Ko Im to discuss which pandemic-inspired behaviors might stick around and how agencies are getting clearer about their values.

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210 - Tech Locks Out Trump Jan 08, 2021

When thousands of Trump supporters besieged and then breached the Capitol building, the president took to social media with his usual polarizing and incendiary messages. But this time, social platforms were unwilling to tolerate his posts, and he was soon locked out of Twitter, Facebook, Instagram, Twitch, Snapchat and more. Adweek platform reporter Scott Nover joins host David Griner to talk about the situation and what it means for the future.

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209 - Inside the Biden Media Win Jan 04, 2021

How did the Biden campaign conceptualize their campaigns? Where did they spend? And why did they test Trump spots? Patrick Bonsignore, paid media director, and Amy Romanow, director of stories, share important lessons for the advertising world alongside Todd Harris, director at Civis Analytics, who helped use data to further form strategy.

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208 - The Brands That Responded Socially in 2020 Dec 20, 2020

Who listened? Marketing and social media manager Julian Gamboa joins hosts Ko Im and David Griner to discuss the ways brands responded on social media this year.

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207 - The Best Ads of 2020 Dec 14, 2020

The Adweek team revisits our favorite ads, campaigns, marketing stunts and more in a year unlike any other. You can find all of Adweek's 25 Best Ads of 2020 on Adweek.com.

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206 - The Agencies of the Year Dec 07, 2020

It's time to reveal Adweek's Agencies of the Year. In this week's episode, editors David Griner, Minda Smiley and Doug Zanger talk through this year's honorees in the categories of U.S., Global, Breakthrough and International.

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205 - Women on Breaking Stereotypes Nov 22, 2020

How are female marketers perceived as, by both men and women?

Special guests Steph Beran Sanderson, Charlene Coughlin and Kelly Byrd honestly discuss what it's like to be seen as peppy, aggressive and difficult—and what it takes to break those stereotypes in a way that advances the industry, together.

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204 - Plant-based Food and Powerful Women in Sports Nov 16, 2020

Senior editor Terry Stanley joins David Griner and Ko Im to talk about national chains going plant-based and her profile of Naomi Osaka in the issue of Adweek's Most Powerful Women in Sports.

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203 - Election Week and Legalized Drugs Nov 06, 2020

Looking back on the weeklong ordeal of the 2020 presidential vote, the Adweek team looks at how platforms like Twitter pushed back on Trump's claims of voter fraud. We also walk through what an important week it was for legalizing cannabis and even psychedelics. Could shrooms be the next mainstream, branded product category?

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202 - The Retail Holiday Forecast Nov 02, 2020

Will Christmas be jolly with a virtual Santa? How will Black Friday and holiday shopping fare?

Senior reporter Lisa Lacy talks about all things Amazon, Walmart and how consumer behavior has changed.

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201 - Covering TV and Trump in a Crazy 2020 Oct 26, 2020

"Linear television is far from dead right now." TV Newser editor A.J. Katz talks about ratings going through the roof, the presidential debates and what else to expect in an incredibly busy election year.

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200 - You Asked, We Answer Oct 19, 2020

It's our 200th episode, so we're taking a break from news to field questions from our listeners. Adweek editors Stephanie Paterik, Ko Im, Jess Zafarris and David Griner cover topics ranging from our jobs and lives to our favorite books of 2020 and what kind of agencies we'd open. Huge thanks to all who submitted questions! Reach out anytime at podcast@adweek.com

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Bonus: Implosion of The Richards Group Oct 16, 2020

Stan Richards has removed himself from The Richards Group, the agency he founded and still owns 100%. The departure ends a chaotic vortex of a week that saw many of the agency's key clients terminate their relationships with the agency over Richards' comment that a campaign was "too Black." What happened, and what's next for the storied agency? Adweek's agencies coverage team walks you through this unprecedented story.

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199 - To Jump or Not to Jump on a Viral Trend Oct 11, 2020

It was the skateboard meme that swept us away.

Lyft's social director Bryna Corcoran and Adweek contributor Jeremy Schumann join co-hosts David Griner and Ko Im to talk about the Ocean Spray viral moment on TikTok—and whether the brand's response was appropriately timed.

They also recap the social hits and misses of the vice presidential debate.

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198 - The Fastest Growing Agency of 2020 Oct 05, 2020

What does it take to grow in 2020?

High dive tops this year's Fastest Growing Agencies list with its supreme Super Bowl spots.

The Chicago agency's Managing partner Megan Lally joins co-host Ko Im and agencies reporter Minda Smiley to talk about how great relationships help foster creativity.

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197 - Hispanic Representation in Media & Marketing Sep 28, 2020

Adweek senior editor Nicole Ortiz speaks with consumer engagement reporter Ian Zelaya, breaking news reporter Mònica Zorrilla and marketing and social media manager Julian Gamboa about Latinx Heritage Month.

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196 - Ryan Reynolds on Creative Marketing Sep 21, 2020

Ryan Reynolds, Adweek's Brand Visionary for 2020, joins David Griner for a conversation on what he's learned on his path to becoming a marketing powerhouse. Interviewed on the virtual stage at Brandweek Masters Live, Reynolds describes his role in creation of ads for Aviation Gin, Mint Mobile and more—along with what he thinks non-celebrity marketers can learn from his successes.

Sponsor: Meet the Snapchat Generation and learn more about them by visiting Snapchat.com/generation

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195 - Adding the Creative in Career Sep 14, 2020

As many search for inspiration and jobs, VMYLY&R's new creative director and Brandweek speaker Walter T. Geer takes us inside his career track. He also talks about why he advocates for a pure kind of creativity.

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194 - Previewing Brandweek and Fall TV Sep 08, 2020

David Griner previews his conversation at Brandweek Masters Live with Brand Visionary Ryan Reynolds about his marketing efforts.

TV editor Jason Lynch also joins us to talk about the reality of television programming for the fall and what to watch.

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193 - Honoring the #BLM Movement Aug 31, 2020

The groundwork for deeper discussion on social injustice has been laid, thanks the the #BlackLivesMatter movement, believed to be the largest in global history.

David Griner and Ko Im speak with cover writer, contributor and pop culture enthusiast Shannon Miller on interviewing the three co-founders behind #BLM (they are honored on our cover as this year's Beacon Award winner)—and what consumers are looking for in brands in 2020, and beyond.

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192 - Reaching—and Keeping—Gen Z Aug 23, 2020

Gen Z is the digital, creator, activist generation. What do brands need to do to reach them? Adweek's social media and marketing manager Julian Gamboa and Emma Havighorst from Generation Slay join us to talk about what this incredible group is facing in this unforgettable time—leading themselves with passion, politics and transparency.

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191 - Agencies & Parental Leave Aug 17, 2020

As agencies become more receptive to work-life balance benefits like parental leave, with months of Zoom calls helping provide a window into the realities of working parents, Heat creative leader Elaine Cox joins Adweek reporter Minda Smiley and creative and innovation editor David Griner for a candid podcast conversation about the importance of policies, practices and workplace atmospheres that support parents.

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Bonus: Steve Aoki on Virtual Entertainment Aug 11, 2020

The award-winning DJ and record producer has stayed creative during the pandemic. He was part of a Mother’s Day campaign, a Postmates campaign and a virtual livestream on Fortnite. What's still in store for fan engagement?

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190 - The Rapid Rise of 2020's Young Influentials Aug 10, 2020

What is it like to be young and influential in 2020? New York Times technology reporter Taylor Lorenz joins us to talk about this year's Young Influentials (spoiler alert: Taylor also made the cut), the toxicity on social media platforms and more.

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Bonus: What's Going on With TikTok? Aug 04, 2020

In recent days, social video platform TikTok went from being a place for short-form comedy and dance to being a political lightning rod threatened with a "ban" in the U.S. Adweek platforms reporter Scott Nover joins us to talk about how the app ended up in Donald Trump's crosshairs and what might happen next.

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189 - Back to School? The Evolution—and Gap—in Marketing Education Aug 02, 2020

Should students go back to school? And what needs to change?

Professors Yusuf Dahl and Beth Egan join David Griner and Ko Im to talk about the gap in marketing education as highlighted by the Covid-19 crisis.

They discuss what the past semester has been like from a teaching standpoint, and how higher education can change to serve emerging marketers.

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188 - Best of Tech and the Latest iOS Update Jul 27, 2020

David Griner and guest co-host Nicole Ortiz talk about the nominees in the Big Tech issue. Reporter Ronan Shields also joins us to talk about cookies, Apple and previews NexTech.

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187 - These Travel Ads Make a Summer Splash Jul 20, 2020

How do you get on or stay on a bucket list? Even under quarantine, tourism bureaus are still putting out spots for future flyers. Ko Im and travel reporter Ryan Barwick review the effectiveness of travel ads for New York, Iceland and more.

Plus, more on the future of culture within and around our communities with Team Epiphany.

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186 - Trailblazing Women in the Marketing World and the Best of AR So Far in 2020 Jul 13, 2020

Community editor Ko Im is joined by Heide Palermo, senior director of brand community at Adweek. They discuss this year's Women Trailblazers, including Gabrielle Union, Padma Lakshi and Minjae Ormes—and their proud moments, heart-led leadership and brand purpose.

Plus, Adweek Academic Council member Jo Scholz reviews some great, recent examples of AR providing memorable experiences.

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Bonus: Why Brands Are Boycotting Facebook Jun 30, 2020

The Stop Hate for Profit boycott effort aimed at Facebook has gained tremendous steam in recent days, with some of the world's largest marketers (Coca-Cola, Unilever and more) joining in. To catch us up on how all this snowballed, Adweek platforms reporter Scott Nover joins host David Griner to talk through who's involved, what they want and what it means for the larger social media landscape.

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185 - The State of Retail Through the Pandemic Jun 29, 2020

Through the pandemic, we've seen companies shutter stores or go bankrupt. But with shopping numbers climbing back this spring with ecommerce on the rise, how will Amazon's summer sale do?

Co-hosts David Griner and Ko Im check in on the state of retail, online and otherwise with senior reporter Lisa Lacy and retail reporter Richard Collings.

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184 - Pride Stars and Problematic Brands Jun 22, 2020

Adweek's Doug Zanger and Mary Emily O'Hara from D&I TBD introduce Adweek's first Pride Stars honorees from agencies to culture makers pushing LGBTQ visibility forward.

Mary talks to Pride Star Asad Dhunna from The Unmistakables in the U.K. and Zanger speaks with Lincoln Stephens behind The Marcus Graham Project about the dialogue we're seeing now in the U.S.

They also look at why racially insensitive brands such as Aunt Jemima are finally being retired.

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183 - How to Take Radical D&I Action in Advertising Jun 15, 2020

Principal Bennett D. Bennett and strategist Nathan Young are this week's guests co-hosts.

They are behind the urgent call of action to agencies on the diversity & inclusion front—and take us behind the scenes of the letter from 600 professionals to leadership coming to fruition, and what traction they hope to see.

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182 - Honoring This Year's Creative 100 & Amplifying Black Voices in 2020 Jun 08, 2020

Co-hosts David Griner and Ko Im talk to Creative 100 honorees Roni Castor and Anthony O'Neill from Goodby Silverstein & Partners—where they are associate creative directors who put together a personal and powerful "Not a Gun" campaign (they're also a part of GS&P Voices, a diversity and inclusion initiative at the agency). They keep it real about how they're coping.

Plus, here a special snippet of D&I TBD hosted by Mixed Company.

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181 - Trump vs. Twitter Jun 01, 2020

President Trump's feud with Twitter escalated quickly last week, and now he's calling for a regulatory crackdown on social networks. Adweek platforms reporter Scott Nover, TV Newser editor AJ Katz join Adweek's David Griner and Jess Zafarris to discuss where this conflict could be headed.

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180 - How to Be an Ally for Asian Americans May 26, 2020

It's an especially eye-opening Asian Pacific American Heritage Month. A Fishbowl survey found that unfortunately, 70% of Asian Americans in marketing and advertising have experienced bias since the pandemic. We speak with several industry leaders about their own experiences and what needs to be done going forward. Listen to Judy Lee of Pinterest, Michelle Lee of Allure and Bing Chen of Goldhouse.

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179 - Behind Building a Perfect Streaming Service May 18, 2020

As consumers, we're not hitting subscription fatigue; in fact, we keep a heavy appetite for programming. In this week's episode, streaming editor Kelsey Sutton tells us there's room for multiple winners in the streaming wars. The question now is: how to keep viewers for the long-term?

Plus, Stacey Bendet, CEO and creative director of Alice + Olivia, shares how she's trying to keep up with the demand after selling out of 100,000 masks in 10 days and how she accelerated the launch of Creatively, a new jobs platform to hire for the current climate.

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178 - Cannabis, Pastimes and Mental Health May 11, 2020

TL Stanley joins co-hosts David Griner and Ko Im to talk about how quarantine has been good for the cannabis industry.

And several brands are also turning to puzzles as pastimes become current again.

Plus, advocate Aaron Harvey of Ready Set Rocket and Made of Millions talks about agencies and mental health in time of crisis.

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177 - The Art of the Pivot May 04, 2020

David Griner talks about how a bookstore ramped up site visits by turning into travel inspiration with new community editor Ko Im.

Agencies reporter Minda Smiley highlights the great projects agencies are doing to help small businesses.

And, streaming editor Kelsey Sutton speaks with Joseph Gordon-Levitt about his quarantine collaboration YouTube project.

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176 — Creativity in Quarantine & Leadership Within Limits Apr 27, 2020

Senior editor Doug Zanger joins us to go over the good stuff coming out of creatives, including the real head-turner that was State Farm's The Last Dance, Yeti's relaxing streaming parody and Burger King game-ifying traditional tv.

Plus, co-host Ko Im speaks with clinical psychologist and organizational expert Dr. Nicole Lipkin talks about executives managing headspace, leading teams, prioritizing time and finding breaks to foster creativity.

And congrats again to co-host David Griner for winning a Shorty Award for the AI-led Super Bowl bot!

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175 — What's Working on Social Apr 20, 2020

When every day feels like Groundhog Day, how are we engaging with our audience?

Social media editor Jess Zafarris and David Cohen who runs Adweek’s Social Pro Daily join us on this week's episode. We round up new features on Instagram to support community, manage live content and metrics expectations on Facebook, Plus, we talk about the rise of Dr. Anthony Fauci, director, National Institute of Allergy and Infectious Diseases, on social media and creative art.

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174 — The State of Streaming and Influencer Marketing Apr 13, 2020

Streaming editor Kelsey Sutton joins us to share statistics on the streaming behaviors and how media consumption is growing, as the tv industry finds a shift in its Upfronts season.

Plus, influencer marketing expert Karyn Spencer discusses how quarantine has affected celebrities and social media.

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173 - Maintaining Diversity and Inclusion and Mentorship in the Time of Coronavirus Apr 05, 2020

Cannes is canceled, but diversity efforts go on as mentorships evolve.

D&I reporter Mary Emily O'Hara joins co-hosts David Griner and Ko Im to celebrate the Champions in our latest issue and discuss creative ways to connect.

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172 - What We Learn in Quarantine Mar 30, 2020

Adweek's staff and listeners reflect on the lessons of job loss, working from home and spending time in solitude as the global COVID-19 lockdown reshapes our industry and our culture.

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171 - A Look at Women’s History Month Mar 23, 2020

On a very unique Women’s History Month episode of Yeah, That’s Probably an Ad, senior editor Nicole Ortiz talked with audience engagement editor Jess Zafarris and photo editor Kacy Burdette about being a woman in the industry and (because it’s an unavoidable topic) the latest coronavirus news.

Burdette talked about the amazing female photographers Adweek has worked with so far this year on its many print magazine covers and how to create a new normal by consciously choosing women and, in particular, women of color to work with for these projects. She also touched on how the freelance world is being rocked by coronavirus as businesses put pending projects on pause. Zafarris noted where the conversations on social media are taking us in this time and how a trend toward remote working might actually create a more equal space for women since we’re literally all confined to the same playing virtual playing field moving forward.

You can subscribe to Yeah, That’s Probably an Ad on Apple Podcasts, Google Play Music and Stitcher

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Bonus: Seth Godin on How to Be a Better Marketer Mar 18, 2020

Seth Godin is a bestselling author and entrepreneur. His work has resonated with many marketers over the years. He also runs an online course to help marketers learn by doing. He joins Ko Im to talk about how marketers can do their jobs better in the modern age.

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170 - Shifting from SXSW and Working From Home Mar 15, 2020

SXSW? Canceled. Cannes? TBD.

Breaking news reporter Katie Lundstrom dials in from Austin, Texas and plugs us into what's happening on the ground. Co-hosts David Griner and Ko Im also discuss working from home in the time of coronavirus.

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Bonus: Fernando Machado on Coronavirus, Criticism and the Catchy Moldy Whopper Campaign Mar 12, 2020

"It's just a bit chaos at the moment," said Burger King's global CMO Fernando Machado.

He speaks with Adweek's Ko Im about monitoring how the coronavirus situation is evolving in key markets, looking at current lessons learned from China and receiving continual feedback on the boundary-pushing moldy whopper campaign.

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169 - All Things Coronavirus, Plus Glamour's EIC on Storytelling Mar 09, 2020

How is coronavirus affecting all corners of the media, advertising and marketing industries?

Editor Doug Zanger and reporter Lisa Lacy join co-hosts David Griner and Ko Im to discuss how agency and consumer behavior are changing in light of the epidemic.

And, Glamour's editor-in-chief Samantha Barry talks about what the magazine brand is doing to stay current and help break stigmas for the modern working woman.

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168 - Retail Awards: Tech, Trends and (Loose) Threads Mar 02, 2020

"Not every brand is a billion dollar brand," says retail tech reporter Ann Marie Alcantara.

Ann Marie sheds insight into DTC 3.0—from a correction on the market amid consolidations and closures. She and CPG reporter Paul Hiebert also join host Ko Im to shed light on the winners of the 2020 Retail Awards—from Ulta to Target to Square.

Plus, Loose Threads founder and podcaster Richie Siegel dives deeper into the fundamentals of customer acquisition, ecommerce and what can make a good retail experience.

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167 - Debating the Moldy Whopper & Celebrating the Media Agencies of 2020 Feb 24, 2020

The moldy whopper campaign had everyone talking. The triple agency-led fuzzy, greyed Whopper broke all the rules. Could it sweep the awards circuit?

Plus, agencies reporters Minda Smiley and Erik Oster join the podcast with hosts David Griner and Ko Im to discuss the U.S. and global agencies of year: moviemaker UM and comeback agency OMD, respectively.

And Paul Woolmington, CEO, Canvas Worldwide, the breakthrough agency of the year joins us in the studio.

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166 - Voices of Black History Month Feb 17, 2020

In a special Black History Month-themed episode of Yeah, That’s Probably an Ad, senior editor Nicole Ortiz hosted and spoke with five industry executives on op-eds they’ve written for us in the past around Black History Month and how we can further the diversity conversation.

We were joined by Quiet Storm founder Trevor Robinson to talk about an article he wrote for us last year—one of the most popular Voice articles we’ve ever published!—looking at a rundown of racism in the advertising industry; marketer and author Frederick Joseph, who had also written an article for us in one of last year’s February print issues on how to make diversity efforts more inclusive; associate professor Monique Bell, who wrote about how diversity needs to begin in the classroom for marketers; and Adrianne C. Smith, the first global director of inclusion and diversity, and Judy Jackson, the first global head of culture, both at WPP on an upcoming print piece they wrote about how to deliver authentic work for black consumers.

You can subscribe to Yeah, That’s Probably an Ad on Apple Podcasts, Google Play Music and Stitcher or stream the newest episode right here

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165 - The New Retail Experience Feb 10, 2020

The retail industry is rapidly changing. Experiential reporter Ian Zelaya writes: “More retailers are using experiential techniques to evolve and compete with online shopping.”

He and emerging tech reporter join co-hosts David Griner and Ko Im to discuss the new mall, food hall and IRL shopping. We also discuss the world of online dating in a parody site called Amazon Dating as well as "Diverse Editions," a joint effort in the publishing world by TBWA/Chiat/Day and Penguin Random House for Black History Month, which got pulled very quickly.

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164 - The 2020 Super Bowl in Review Feb 03, 2020

What were the best and worst ads of the 2020 Super Bowl? Adweek's editors dive into the highs and lows of this year's Big Game spots. Sponsor: This episode is brought to you by MasterClass. Jeff Goodby and Rich Silverstein, co-chairmen of Goodby Silverstein & Partners, break down how they created some of the most iconic ads of all time. Find them on MasterClass.com and the MasterClass app.

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Bonus: Getting Social with the Super Bowl Feb 03, 2020

In this bonus Super Bowl episode, Ko Im, co-host and departments editor, Adweek speaks with Cameron Smith, vp revenue strategy, GIPHY and Jason Musante, Global CCO, Huge. From Mountain Dew to Pantone, they discuss the most shared and talked about moments and what marketers should keep in mind for tentpole events—especially on social media.

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Bonus: Gary Vaynerchuk on Being Polarizing and Making 3 Super Bowl Ads Jan 29, 2020

VaynerMedia CEO Gary Vaynerchuk sits down with Adweek to talk about his agency's rapid rise from social media agency to Super Bowl powerhouse, with three national spots in this year's Big Game. VaynerMedia has made this year's ads for Planters, Sabra and Hard Rock. Vaynerchuck, a high-profile entrepreneur and public speaker, also discusses his polarizing presence in the ad industry.

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163 - On the Demise of Mr. Peanut Ahead of the Super Bowl Jan 27, 2020

Mr. Peanut's death by fall caused a bit of an earthquake. His selfless plunge into the ground reverberated on social media this week. Some of us were shocked. Others laughed.

Mr. Peanut's funeral is reported to air during the Super Bowl. Podcast co-hosts David Griner and Ko Im predicts a resurrection of the iconic mascot. Plus, on this week's episode, breaking news reporter Katie Lundstrom joins us from Texas to talk about the Little Caesars and Doritos teasers. Plus, we delight in Winona Ryder visiting her namesake town for Squarespace.

And the CEO of Talkwalker talks about the buzziest online discussions leading up to the Big Game, and what to potentially expect on social media during the Super Bowl.

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162 - Inside That Game of Thrones Super Bowl Spot and Nike's Lunar New Year Ad Jan 20, 2020

This week, we look back on the scream-inducing Game of Thrones x Budweiser Super Bowl 2019 spot (that was also last year's Adweek top ad of the year). Co-hosts David Griner and Ko Im sit down with two creative directors at Droga5 who worked on the campaign. Lauren Ferreira and Jono Paull recall what it was like to brainstorm in the war room, be on set with the GoT show-runners and how they kept the head fake a big, fat secret.

Also we look at how brands like Apple and Nike are approaching Lunar New Year. ECD Vivian Yong joins us from Wieden + Kennedy Shanghai to discuss the inspiration behind the CNY ad and the intentional curation of taking an interesting insight and infusing it with competitive spirit.

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161 - Adweek's @SuperBowlBot and the Stall of Blockchain Jan 12, 2020

We're on the road to Super Bowl—with 60-second ads and political ads to come. And fewer ads means more pressure for returning and new players to make a splash.

On this week's podcast, creative and innovation editor David Griner is joined with senior editor Nicole Ortiz, deputy brands editor Diana Pearl and emerging tech reporter Patrick Kulp. Diana predicts how brands will be making more of a statement. Patrick discusses how the @SuperBowlbot project came to life. Plus, listen to the AI-powered spot for Wix and learn how hot topic blockchain fell a bit from grace.

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160 - Diversity and Inclusion in 2020 and at CES Jan 06, 2020

On the first episode of the year, we discuss inclusion and diversity on all fronts: the podcast itself, at the Consumer Electronics Show. It's the first big opportunity to make a splash. Travel reporter Ryan Barwick joins us to talk about the sustainability messaging to kick off the year, and publishing editor Sara Jerde discusses how it's going to be an interesting landscape for publishers who will be connecting on the show floor. Plus, Jean Foster, svp of marketing and communications of the CTA talks about the trade organization's efforts to include sex tech and previews headliner Ivanka Trump.

You'll also learn how both host David Griner and Ko Im are approaching this year's resolutions.

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159 — Looking Ahead to 2020 Dec 29, 2019

On this year's final episode of Yeah, That's Probably an Ad, co-hosts David Griner and Nicole Ortiz speak with staff writer for agencies and AgencySpy editor Erik Oster about 2020 as a good year for independent agencies, TV editor Jason Lynch on some of the best shows to come and executive editor Stephanie Paterik on new ways to reach consumers as we peek ahead to our next Challenger Brand's roster of speakers (spoiler alert: chief marketers from the NFL).

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158 - Best of 2019's Ads Dec 15, 2019

We look back at the best spots of the year.

Co-hosts David Griner and Ko Im speak with agencies reporter Minda Smiley and video producer Josh Rios debate which Nike ad was better and share their other favorites from 2019.

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157 - Peloton Lessons Learned | Adweek 40 Dec 07, 2019

You've probably seen it by now, the much-maligned Peloton ad. But what was it about that head-scratcher of a spot, what are the lessons learned and what might it mean for the brand? We discuss.

Plus, Adweek's final issue of 2019 looks back at the last 4 decades as the magazine celebrates being 40 years bold. We also look ahead to the 2020s and beyond.

David Griner and Ko Im co-host and are joined by senior editor Robert Klara and Senior Art Director Dianna McDougall.

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156 - Agency of the Year Dec 01, 2019

Go inside the process of selecting Adweek's 2019 Agencies of the Year with agency and creativity senior editor Doug Zanger, agencies reporter Minda Smiley and Adweek photo editor Kacy Burdette. Plus we're talking the latest and teariest holiday ads.

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155 - Upping the Ante on Anti-Drug Ads Nov 25, 2019

Anti-drug ad campaigns have been around for decades. From the Reagan era Just Say No campaign to the D.A.R.E. program we all remember from middle school. This week saw a new head scratcher of an ad from South Dakota titled 'Meth. We're On It.'

We talk about the meaning of the message with publishing editor Sara Jerde and emerging tech reporter Patrick Kulp. Plus, weighing in on this week's Adweek 50.

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154 - Jay Shetty on Being Creative | Best Holiday Ads So Far Nov 18, 2019

This week saw a number of new holiday ads many of them from the U.K. Take a listen to some of the best so far and a look at what's to come.

Plus, our Young Influential cover star Jay Shetty tells us why he's trying to make wisdom go viral and what drives his creativity. "Pressure is not based on judgement. Pressure is based on the desire to grow and to learn," he tells Adweek's Ko Im who is a guest on this week's podcast alongside Gen ZEOs podcast host Nick Gardner.

David Griner and Kimeko McCoy co-host.

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153 - The Best of Brandweek | Dream Team to the Rescue Nov 10, 2019

This episode of Yeah, That's Probably an Ad was recorded in Palm Springs, Calif. as Brandweek 2019 was winding down last week. Adweek's executive editor Stephanie Paterik, tech and brands editor Josh Sternberg, retail reporter Ann-Marie Alcántara and video producer Nick Gardner recap the best insight and takeaways from brands ranging from Chipotle and Popeyes to Lufthansa, Hilton, JetBlue and many more.

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152 - Twitter Shuns Political Ads | Popeyes Chicken Sandwich Is Back Nov 03, 2019

It's a jam-packed podcast this week: Popeyes Chicken Sandwich is back, political ads on Twitter are gone and it's that time of year again: Brand Genius.

With much of the Adweek staff covering our Brandweek event in Palm Springs this week, we take time to talk about our annual marquee honor: the Brand Genius awards, which is taking place during Brandweek. We chat about Brand Save honoree Stand Up to Cancer and our Brand Visionary Chrissy Teigen, about her other role as mayor of Twitter.

David Griner and Kimeko McCoy co-host this week's podcast and are joined by senior writer Diana Pearl and senior editor Robert Klara. Plus, analysis on Twitter's political ad ban from platforms reporter Shoshana Wodinsky.

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151 - What to Expect at Brandweek | A Conversation with Chris Gardner Oct 27, 2019

On this week's episode of Yeah, That's Probably an Ad guest host agencies and creative senior editor Doug Zanger talks with retail reporter Ann-Marie Alcántara, senior art director Dianna McDougall and video producer Josh Rios about what to expect at Brandweek 2019. More than 500 marketers will descend on Palm Springs next week to find inspiration from brand leaders from Target, Disney, Airbnb, EA, Chipotle, Popeye's, Citi, Viacom, and many more.

Plus, a conversation with Chris Gardner, best known for his rags to riches memoir Pursuit of Happyness which became a box office hit staring Will Smith.

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150 - Hot List: The Timelessness of Friends, the Year of TikTok Oct 21, 2019

On this week's episode we talk about who made the 2019 Adweek Hot List, and why. TV/Media editor Jason Lynch on the timelessness of Friends, publishing editor Sara Jerde on the hottest in publishing which includes The New York Times and Hearst, and community editor Nicole Ortiz reveals the hottest in digital including digital creator of the year Loren Gray.

David Griner hosts this week's episode.

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149 - Agency of the Year Selection | Finding Mentors Oct 12, 2019

Mentors can make your career. You, as a mentor, can make someone else's career. This week on the podcast we talk about the importance of mentors and a new program that will shape future brand marketing leaders.

And it's almost that time of year, the selection of Adweek's Agency of the Year. Four of the judges are on this week's episode including hosts David Griner and Kimeko McCoy as well as agencies editor Doug Zanger and agencies reporter Minda Smiley.

Plus, Deloitte Digital's Amelia Dunlop with a message on elevating the human experience.

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148 - The Web Comic Pioneers: Drew and Natalie Dee Oct 06, 2019

In the 17 years they've been producing daily web comics, married couple Drew Toothpaste and Natalie Dee have learned a lot about producing, sharing and making a living off digital content. We caught up with the artists behind Toothpaste for Dinner, Natalie Dee and Married to the Sea to learn about how they got started, how the digital world has changed around them and how they've managed to evolve on their own terms.

Sponsor: Comcast Spotlight helps brands put their message in front of the right audience on any device. Get started today at ComcastSpotlight.com/AdweekMedia

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147 - Is Hispanic Heritage Month Going Unnoticed By Marketers? Sep 27, 2019

It's Hispanic Heritage Month but you might not know that if you're keeping an eye on brand marketing campaigns.

This week's guests say that's not necessarily a bad thing as more brands are supporting the community 365 days a year, not just for a set-aside few weeks. Adweek's community editor Nicole Ortiz hosts this special edition of Yeah, That's Probably An Ad, with guests:

Isaac Mizrahi, COO of Alma
Marina Filippelli, CCO of Orcì
Ann-Marie Alcántara, Adweek retail reporter

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146 - The Forgotten Generation | 100 Fastest Growing Agencies Sep 22, 2019

This week we dive into Adweek's cover story, the 100 Fastest Growing Agencies. What sets these small and medium-sized agencies from their big counterparts?

Plus, Spotify targets the forgotten generation -- Gen X -- in an outdoor campaign aimed at children of the 80s and 90s.

David Griner hosts with guests Adweek Agencies editor Doug Zanger and Agencies reporter Minda Smiley.

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145 - Sexy Colonel Sanders | Candidates as Brands Sep 16, 2019

Marketing chicken has take a whole new turn. KFC is launching a dating game where contestants can date a sexy version of Colonel Sanders. We talk about why the brand has gone there.

We also delve into presidential candidates as brands and what that means to their campaigns. Plus, what Adweek has coming for this week's Covering Climate Now project.

David Griner hosts and is joined by media reporter Sara Jerde and chief of staff Jameson Fleming.

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144 - Miami Agency Waves | Adweek 40 Sep 08, 2019

We review last week's big agency news including longtime TBWA creative Duncan Milner suing for wrongful termination, plus the talent battle brewing in Miami. Agencies editor Doug Zanger breaks it all down.

And Adweek's resident historian and senior editor for brands Robert Klara helps us celebrate Adweek's 40th anniversary.

David Griner and Kimeko McCoy co-host.

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143 - Run on Popeyes Chicken | Influencer Marketing Sep 02, 2019

People love that chicken from Popeyes so much the chain ran out of its new sandwich. So what's a marketer to do? Popeyes got creative.

Plus, the lengths some brands will go to to court influencers. And introducing Adweek's new travel and hospitality beat.

This week's episode is brought to you by Deloitte Digital.

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142 - Popeyes Taste Test | Disney+ Ramps Up Aug 23, 2019

People love that chicken from Popeyes so much it's selling out. At least the new chicken sandwich is, thanks to a fast food Twitter fight. We give it a taste test and give you the backstory of the the marketing. Plus Disney+ makes some marketing moves as Netflix prepares for battle.

This week's episode is brought to you by IBM and the new Institute for Brand Marketing hosted here on Adweek.com starting in September.

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141 - The TV Industry vs. Netflix | Project Isaac Awards Aug 19, 2019

As Viacom and CBS announce plans to (re)merge, Adweek TV guru Jason Lynch is back on the podcast just in time to tell us what this and other big TV announcements in recent weeks mean for the future of streaming. We also look at the winners in this year's Adweek Project Isaac Awards, honoring inventive marketing.

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140 - Barton F. Graf Closing | Mid-Year Brand Check Aug 12, 2019

On this week's edition we talk about the closing of independent advertising Barton F. Graf, what it means for creative shops and the industry at large. Plus a mid-year brand check. From legacies like AB InBev to startups like Away, which brands are standing out.

This week’s panel is:

Kimeko McCoy, Adweek social editor

Ann-Marie Alcántara, Adweek retail reporter

David Griner, Adweek creative and innovation editor

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139 - Ogilvy & Edelman on the Border | Nitro Cold Brew Buzz Aug 03, 2019

On the Adweek podcast we talk about the crisis at the border for two of the biggest agencies: Ogilvy and Edelman. Their work for government agencies is conflicting with their employees' beliefs and each is taking a different path. Plus, Nitro Cold Brew Buzz, a taste test of the summer's hottest cold drink.

On this week: David Griner, Kimeko McCoy, Kelsey Sutton and Patrick Coffee.

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138 - Facebook, NBCU and All Things NexTech '19 Jul 29, 2019

On this week's episode we talk with reporters Josh Sternberg, Sara Jerde and Marty Swant who moderated panels at and covered Adweek's NexTech '19. From Facebook's wild week to NBCU's big upfront gains. Social Editor Kimeko McCoy hosts with an announcement from Adweek partner IBM and the upcoming Institute for Brand Marketing.

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137 - Cats | Prime Day | Martin Sorrell Jul 21, 2019

It's tech week at Adwee so we'll talk about the NexTech event happening in New York City this week featuring our cover star Sir Martin Sorrell. Also, a recap of Amazon's week, from Prime Day to the EU investigation. Plus, Cats! The Trailer.

This week's panel is:

• David Griner, Adweek Creative & Innovation editor and podcast co-host

• Kimeko McCoy, Adweek social editor and podcast co-host

• Lisa Lacy, Adweek retail reporter

• Ronan Shields, Adweek ad tech reporter

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136 - The Most Powerful Women in Sports Jul 15, 2019

As we celebrate the success of the U.S. women's soccer team in winning their fourth World Cup, it's a perfect time to talk through Adweek's newest issue about the Most Powerful Women in Sports—which includes cover star Alex Morgan.

This week's panel is:

• Kimeko McCoy, Adweek social editor and podcast co-host

• T.L. Stanley, author of Adweek's cover story on Alex Morgan

• Minda Smiley, Adweek agencies reporter

• Doug Zanger, Adweek senior editor

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135 - Looking Back on Pride Month Jul 02, 2019

With Pride month in the rear-view mirror we take a look back at what brands and marketers did this year.

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134 - What We Saw at Cannes Jun 25, 2019

We're back, if a bit haggard, from the Cannes Lions, so we're devoting this episode to the trends, winners and other interesting bits we saw at this year's global creative festival.

Sponsor: This week episode is brought to you by Pantheon. More than 2,500 agencies trust Pantheon to power their clients' websites. Learn more at http://pantheon.io/adweek

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At Cannes - Kate Stanners and the Quest for New Talent Jun 21, 2019

For our last bonus episode from the Cannes Lions, we sit down with industry icon Kate Stanners, global CCO of Saatchi & Saatchi. We discuss the agency network's New Creators Showcase at Cannes and have a broader conversation about the evolution of creative talent and storytelling.

Sponsor: This week episode is brought to you by Pantheon. More than 2,500 agencies trust Pantheon to power their clients' websites. Learn more at http://pantheon.io/adweek

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At Cannes: Inside Westworld's 'The Maze' Jun 20, 2019

With more than 11,000 lines of written dialogue, HBO's "The Maze" Alexa skill from 360i is the marketing world's most ambitious use of voice to date. At the Cannes Lions, we caught up with 360i CCO Menno Kluin and Chief Strategy Officer Raig Adolfo to talk about how their team brought the project to life.

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In Cannes: Sir John Hegarty and the World Food Programme Jun 19, 2019

In this bonus episode from the Cannes Lions International Festival of Creativity, we're joined by advertising legend Sir John Hegarty and Corinne Woods, CMO of the U.N. World Food Programme. They tell us about the heartbreaking PSA they just launched at Cannes to help alleviate famine in war-torn regions around the world.

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133 - Cannes Lions Preview Jun 17, 2019

It's Cannes week! The advertising industry's biggest festival and awards show is back for 2019, so we gathered the Adweek team to let you know what we expect from this year's show—and our winner predictions. Be sure to follow along at http://adweek.it/cannes

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132 - The Creative 100 | Desus and Mero Jun 10, 2019

It's time for Adweek's annual Creative 100 list, honoring some of today's most fascinating talents in marketing, media, art and culture! This week, we talk about the 2019 list, including our cover stars: Showtime talk show hosts Desus and Mero.

Sponsor: This week episode is brought to you by Pantheon. More than 2,500 agencies trust Pantheon to power their clients' websites. Learn more at pantheon.io/adweek

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131 - How to Launch Your Career the Right Way Jun 03, 2019

If you know (or you ARE) a recent college grad looking to break into marketing or media, this is the episode for you. Our writers and editors share the lessons from this year's Adweek Graduate's Guide to Marketing and Media, including tips on landing your first job and making the most of mentoring opportunities.

Sponsor: This week episode is brought to you by Pantheon. More than 2,500 agencies trust Pantheon to power their clients' websites. Learn more at pantheon.io/adweek

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Bonus: NASA's Creative Spirit May 31, 2019

We caught up with Dan Goods, NASA Visual Strategist, at the D&AD Festival in London to learn how the famed space administration uses creativity to inspire a new generation of explorers and celebrate the incredible technology we often take for granted.

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130 - The Brand Shattering Stigmas Worldwide May 24, 2019

With bold, empowering and award-winning marketing that's rewriting the rules around how periods and women's bodies are portrayed in advertising, Essity (sold under Bodyform, Libresse and other brand names) is defiantly tackling taboos around the globe.

This week, we caught up with brand manager Martina Poulopati and agency partner Nadja Lossgott of AMV BBDO to discuss #BloodNormal and "Viva La Vulva," which won top honors at D&AD shortly after our interview at the London festival.

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129 - Extreme Brand Tweeting May 18, 2019

Weird brand Twitter can't be stopped, and each year it seems to get weirder. Send the kids out of earshot, because this week we're talking about some of the most bizarre and unsettling tweets we've seen over the years, including this past week's "pee jar" incident.

This week's panel:

• Kimeko McCoy, Social Editor, Adweek • Ann-Marie Alcántara, Staff Writer, Adweek • David Griner, Creative and Innovation Editor, Adweek

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128 - Rise of the Amazon Private Label May 08, 2019

Amazon has been rolling out more and more house brands in recent years, undercutting third-party sellers while often repackaging the exact same products. This week, Adweek staff writer Lisa Lacy joins the podcast to explain Amazon's strategy and the pressures it puts on sellers when their own ecommerce platform becomes their No. 1 competitor.

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127 - The Best Experiential Marketing | NewFronts Preview Apr 28, 2019

This week we look at the winners of the first Adweek Experiential Awards and what trends we expect to see at this year's NewFronts digital content pitches. Our panel is: • James Cooper, Adweek Editorial Director • Sara Jerde, Adweek Digital Media Reporter • David Griner, Adweek Creative and Innovation Editor • Doug Zanger, Adweek Senior Editor

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126 - Game of Branded Thrones | Disney+ Revealed Apr 15, 2019

A spoiler-free discussion of how brands are embracing Game of Thrones, along with a detailed look at Disney's game-changing streaming service. And we hear the evil laugh of a long-lost friend. Host David Griner is joined by Adweek digital media reporter Sara Jerde. Sponsor: Adweek's Elevate: Creativity event, May 1 in NYC — Learn from the brightest minds in creative marketing today. Adweek.com/Elevate, promo code PODCAST

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125 - Where Streaming TV Is Headed Apr 08, 2019

If you're not already facing streaming subscription overload, you will be soon, with Disney's service on the way. So will ad-supported (ie free) services gain ground in the months and years to come as consumers tire of monthly fees? Our panel of TV and digital media experts looks at these topics in more as we catch up on the state of streaming. This week's panel: • Sara Jerde, Adweek Digital Media Reporter • Jason Lynch, Adweek TV/Media Editor • David Griner, Adweek Creative and Innovation Editor Our theme music is by Home. Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees

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Bonus: Droga5, Independent No More Apr 05, 2019

The trend of consultancies buying agencies just went into overdrive as Accenture Interactive announced it will purchase Droga5. In this bonus episode, we talk about Droga5's history and creative work, along with the messages this purchase might send to the marketing world.

On this bonus podcast panel:

• David Griner, Adweek Creative and Innovation Editor • Lindsay Rittenhouse, Adweek Agencies Reporter • Doug Zanger, Adweek Senior Editor

Our theme music is by home. This episode was produced by Aneya Fernando and edited by Lane McGiboney with production assistance by Josh Rios.

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124 - What Apple Has in Store for News and TV Apr 02, 2019

This week, we look at Apple's recently announced plans for TV streaming, magazine subscriptions and more. We also dig into the factors behind the failed Kraft Heinz megamerger and what the rest of the brand marketing world can learn from it.

This week's panel is:

• Josh Rios, Adweek video producer/editor and guest host • Sara Jerde, Adweek digital media reporter • Patrick Coffee, Adweek Senior Editor • Diana Pearl, Adweek Brand Marketing Reporter

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123 - Being a Woman in Advertising and Media Mar 25, 2019

For Women's History Month, a panel of women from Adweek's news team discuss the obstacles and opportunities for women in today's marketing, media and tech worlds.

On this week's panel are:

• Aneya Fernando, podcast producer and digital projects editor

• Kimeko McCoy, social editor

• Ann-Marie Alcántara, tech reporter

Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees

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Bonus: W+K London's Ray Shaughnessy on Awards, Work and F1 Mar 21, 2019

During a break from her judging of One Show film entries, Wieden + Kennedy London creative director Ray Shaughnessy joined us in the Dominican Republic to talk about the pros and cons of advertising awards. She also walks us through the process behind Formula 1's new sonic branding, created by compressing an entire Chemical Brothers track down to just 3 seconds.

Our theme music is by Home. This week's episode was produced by David Griner and edited by Lane McGiboney.

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122 - Giant Spoon on Going Big With Experiential Mar 18, 2019

Fresh back from SXSW, Adweek Brand Marketing Editor Kristina Monllos shares the panel she moderated with experiential marketing leader Giant Spoon. The agency created HBO's high-profile interactive SXSW experiences for Westworld in 2018 and Game of Thrones in 2019. In this week's episode, we hear Kristina's talk with Giant Spoon co-founders Trevor Guthrie and Marc Simons, who share the lessons learned in creating epic experiences.

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121 - From 'Got Milk?' to Greatness Mar 12, 2019

Jeff Goodby and Rich Silverstein will be this year's lifetime achievement honorees at the Cannes Lions, so this week we're revisiting the legacy of Goodby Silverstein & Partners, from "Got Milk?" to three Super Bowl ads this year alone.

Adweek Senior Editor Doug Zanger shares the agency's background and his recent interview with Goodby and Silverstein.

Upcoming Event: Want to learn how some of today's top brands and agencies are bridging the real and digital worlds? Don't miss Adweek's Elevate: Creativity on May 1, 2019. Learn more and grab tickets while they last at https://www.adweek.com/events-and-awards/elevate-creativity2019/

Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees

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120 - SXSW Preview | YouTube's Comment Crackdown Mar 05, 2019

As the marketing and tech worlds descend on Austin, we caught up with Adweek's SXSW coverage crew to learn more about what they'll be looking for at this year's festival. We also look at YouTube's massive clampdown on comments in content featuring minors and what it says about the state of brand safety.

This week's panel is:

• Kristina Monllos, Brand Marketing Editor, Adweek • Marty Swant, Tech Reporter, Adweek • Josh Rios, Video Producer and Editor, Adweek • David Griner, Creative and Innovation Editor, Adweek

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119 - Real Talk About Race and Advertising Feb 25, 2019

As Black History Month winds down, we're pausing to have an enjoyably blunt conversation about the obstacles faced by young people of color in today's ad industry—and how these discussions can be extended far beyond each February. This week's panelists are: • Kai Lawson, Co-host, Mixed Company podcast • Bennett D. Bennett, Freelance Copywriter • Kimeko McCoy, Social Editor, Adweek • David Griner, Creative and Innovation Editor, Adweek Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees

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118 - The Legacy of Lee Clow Feb 19, 2019

Nancy Reyes, president of TBWA\Chiat\Day New York, joins us to discuss the retirement and legacy of creative icon Lee Clow. A pioneer of advertising's creative revolution, Clow led Chiat/Day to become one of the most celebrated ad agencies of all time—especially for its work on Apple ads like "1984."

This week's panel is:

• Nancy Reyes, President, TBWA\Chiat\Day New York • Patrick Coffee, Editor at Large, Adweek • David Griner, Creative and Innovation Editor, Adweek

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118 - The Legacy of Lee Clow Feb 19, 2019

Nancy Reyes, president of TBWA\Chiat\Day New York, joins us to discuss the retirement and legacy of creative icon Lee Clow. A pioneer of advertising's creative revolution, Clow led Chiat/Day to become one of the most celebrated ad agencies of all time—especially for its work on Apple ads like "1984."

This week's panel is:

• Nancy Reyes, President, TBWA\Chiat\Day New York • Patrick Coffee, Editor at Large, Adweek • David Griner, Creative and Innovation Editor, Adweek

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117 - Lessons of Challenger Brands Feb 12, 2019

Fresh off Adweek's two-day Challenger Brands event, our editors and writers gather to share the lessons we learned from the founders and CMOs of some of today's most interesting and rapidly rising companies. How did they carve out their niche, and what advice did they pick up along the way?

This week's panel is: • Kristina Monllos, Brand Marketing Editor, Adweek • Diana Pearl, Brand Marketing Reporter, Adweek • David Griner, Creative and Innovation Editor, Adweek Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees

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116 - Super Bowl's Best and Worst Feb 05, 2019

Beer! Dragons! ASMR! Andy Warhol! Corn syrup? It was a weird Super Bowl, you guys. But before we lock it away in the annals of advertising history, the Adweek team is weighing in on the best and worst ads of the night, along with what we made of this year's trends. This week's panel: • Kristina Monllos, Brand Marketing Editor, Adweek • Doug Zanger, Senior Editor, Adweek • Jameson Fleming, News Editor, Adweek • David Griner, Creative and Innovation Editor, Adweek

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115 - Super Bowl Preview Jan 29, 2019

Is Pepsi OK? Or at least, is its Super Bowl ad OK? How about Stella Artois or Michelob Ultra? And what the heck does Burger King have planned? We look into all this and more as we preview this year's Super Bowl ads.

This week's panel: • David Griner, Creative & Innovation Editor, Adweek • Dianna McDougall, Art Director, Adweek • Doug Zanger, Senior Editor, Adweek

Be sure to check out Adweek's Super Bowl Ad Tracker for many more details at https://www.adweek.com/brand-marketing/super-bowl-liii-ad-tracker-all-about-the-big-games-2019-commercials/

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114 - The Lessons of Gillette Jan 22, 2019

It's not often an ad sparks debate, consternation and headlines (beyond sites like ours), so this week, the Adweek team gathers to discuss Gillette's recent foray into cause marketing—and the mixed response it generated. Joining the panel this week are: • Kimeko McCoy, Social Editor of Adweek • Nicole Ortiz, Community Editor of Adweek • Patrick Coffee, Editor at Large of Adweek • David Griner, Creative and Innovation Editor of Adweek

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113 - Tomorrow's Tech Jan 14, 2019

The Adweek team is back from CES and ready to share the weird, wonderful and Jetsons-esque technology they saw on display in Las Vegas. We also talk about what we're expecting from this year's Super Bowl and our favorite ads of the past week.

Joining the discussion this week: • Jim Cooper, Editorial Director, Adweek • Kelsey Sutton, Tech Reporter, Adweek • David Griner, Creative and Innovation Editor, Adweek Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees

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112 - Our Predictions for 2019 Dec 17, 2018

We've assembled a veritable Voltron of Adweek news experts to talk about our predictions for the issues that professionals will face in marketing, media, TV and tech over the coming year.

Weighing in on the outlook for 2019 are: • David Griner, Creative and Innovation Editor • Ann-Marie Alcántara, tech reporter • Jason Lynch, TV/media editor • Diana Pearl, brand marketing reporter

Sponsor: This episode is brought to you by Facebook Blueprint. Learn everything about building a business using Facebook, Instagram and more at fb.me/blueprint/adweek

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111 - The Best Ads of the Year Dec 10, 2018

Four of Adweek's writers and editors come together to share their picks for the Top 5 ads of the 2018. Will any of your favorites make the cut? We also look at the newest stunts in the branded trolling trend, with Burger King's Whopper Detour and Payless' fake luxury shop. Palessi.

Sponsor: This episode is brought to you by Facebook Blueprint. Learn everything about building a business using Facebook, Instagram and more at fb.me/blueprint/adweek

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Bonus: A Chat With Sara Tate, CEO of TBWA\London Dec 06, 2018

London has been a rapidly resurgent market for TBWA\Worldwide, Adweek's Global Agency of the Year for 2018. So while we were in the city recently, we sat down with British agency veteran Sara Tate, recently named CEO of the storied TBWA\London office. She tells us about her career path, her time at startup agency Lucky Generals (recently acquired by TBWA) and much more.

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110 - The Agencies of the Year Dec 03, 2018

Which creative agencies dominated and drove the conversation in 2018? As Adweek unveils its Agencies of the Year, our editors explain each pick in the categories of U.S., Global, Breakthrough and International Agencies of the Year. Sponsor: This episode is brought to you by Facebook Blueprint. Learn everything about building a business using Facebook, Instagram and more at fb.me/blueprint/adweek

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109 - The Oldest Name in Advertising, Retired Nov 28, 2018

J. Walter Thompson, the world's oldest ad agency, is being retired as a name through its just-announced merger with sister agency Wunderman to form Wunderman Thompson. This week we talk about the trend of names from advertising's golden age going out to pasture. We're also talking about Apple's amazing holiday ad, a feminine brand's new anthem of vaginal pride, and who made the cut for this year's Adweek 50.

Sponsor: This episode is brought to you by Facebook Blueprint. Learn everything about building a business using Facebook, Instagram and more at fb.me/blueprint/adweek

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108 - How 11/11 Became Shopping's Biggest Day Nov 14, 2018

Black Friday? Nah. Cyber Monday. Nope. Prime Day? No, the biggest shopping day of the year is Nov. 11. Why? Because that's Singles Day, which has quickly exploded in China into an ecommerce day that blows U.S. holiday shopping out of the water. On this week's episode, Adweek ecommerce expert Lisa Lacy joins us to explain how Singles Day became a $31 billion behemoth. Our panel of writers and editors also discuss a holiday ad that got banned into viral glory and this week's L.A. issue of Adweek, including our L.A. Brand Stars.

Sponsor: This episode is brought to you by Flipboard, home of The Insight, a new destination for the advertising industry where news, data stories and inspiration live all in one place. Find it all at TheInsight.Flipboard.com/Adweek

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107 - A Shockingly Effective PSA | 2018's Brand Geniuses Nov 05, 2018

Does "Love, Actually" hold up? Do you sleep with the door closed? We tackle these (surprisingly relevant) questions and much more this week as we discuss R/GA's changing of the guard, an airline's emotional short film, a shockingly effective fire-safety PSA and this year's lineup of Adweek's Brand Genius winners.

Sponsor: This episode is brought to you by Flipboard, home of The Insight, a new destination for the advertising industry where news, data stories and inspiration live all in one place. Find it all at TheInsight.Flipboard.com/Adweek

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106 - Halloween Ads | Megyn Kelly | Seattle Brands Oct 31, 2018

Megyn Kelly was a $69 million investment by NBC, and this week we're talking about the network's buyer's remorse after the morning host defended blackface on national TV. We also talk about our favorite Halloween ads of all time and our roundup of Seattle's Rising Brand Stars.

Questions? Email us at podcast@adweek.com.

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105 - Challenger Brands | CP+B Quits Awards Oct 23, 2018

This week, we're talking about the up-and-coming brands disrupting decades-old industries. Our panel of Adweek editors and writers also looks at recent debate around DDB's hiring of a freelancer ousted amid controversy, CP+B's decision to drop out of award shows altogether, Nebraska's unexpected new tourism slogan and this week's ads worth watching.

Sponsor: This episode is brought to you by StackAdapt. Hundreds of agencies and marketers build their programmatic and native advertising offerings with StackAdapt. Read their success stories at StackAdapt.com.

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104 - The Hottest of Everything | WPP's Very Bad Week Oct 16, 2018

This week, we're talking about Adweek's annual Hot List, looking at the shows, apps, obsessions and publishers that define each year. And in the opposite of hot, we look at WPP's ice-cold week of high-profile client losses. And obviously we talk about this week's Ad Worth Watching.

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103 - Young Influentials | Curse of The California Raisins Oct 08, 2018

It's time for Adweek's annual list of the Young Influentials in marketing, media and tech, so this week we're going over the names you might know—and the ones you SHOULD know. We also talk about the strangely parallel fates that befell two men who invented modern Claymation, including California Raisins creator Will Vinton, who just passed away.

We also talk about the return of ABC's TGIF block and, of course, this week's ads worth watching.

Sponsor: This episode is brought to you by Flipboard, home of The Insight, a new destination for the advertising industry where news, data stories and inspiration live all in one place. Find it all at TheInsight.Flipboard.com/Adweek

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102 - How Cannabis Marketing is Maturing Oct 02, 2018

Marijuana marketing is quickly shifting from novelty to big business as the trend of legalization sweeps across America. Adweek staff writer Lindsay Rittenhouse joins us to talk about her cover story on how cannabis marketers are battling stereotypes and carving out new niches.

We also recap the best of Brandweek and talk about the week's best ads, including a polarizing political ad trying to get more millennials to the polls.

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101 - Brandweek, Reborn Sep 24, 2018

Veteran marketing pros may remember Brandweek as Adweek's former sister publication, which was combined with Adweek several years back. Now it's back—as both an event and a print magazine. To talk about both, we've got Adweek Brand Marketing Editor Kristina Monllos and her colleague on the brand marketing beat, Katie Richards. We'll give you a sneak peek at the highlights of this week's Brandweek event, and in addition, we'll talk about some leadership shifts at Wieden + Kennedy and the week's best ad (a Bigfoot-themed political ad you won't want to miss).

Sponsor: This episode is brought to you by StackAdapt, the No. 1 programmatic native advertising platform with the right tools for navigating the complexities of digital media. StackAdapt offers real-time forecasting, hyper-granular reporting and more. Visit StackAdapt.com to learn more.

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Bonus - We Take Your Questions Sep 21, 2018

We recently reached the 100-episode mark, so we're celebrating the milestone by pausing to take questions from listeners. Adweek editors David Griner, Aneya Fernando and Doug Zanger field questions on launching your career, getting into podcasting, multicultural marketing, Nike parody ads and much, much more.

Missed the call for questions? You can still send yours to podcast@adweek.com and we'll try to answer them on an upcoming show.

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100 - The Best Plans Sep 17, 2018

This week, we look at this year's picks for Adweek's annual Media Plan of the Year winners, celebrating innovative ways of getting the word out. We also talk about KFC's newest marketing oddity, HBO's Insecure-inspired music festival and this week's ads worth watching.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

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99 - The Ad That Changed 2018 Sep 10, 2018

Love it or hate it, there's no denying that Nike's Colin Kaepernick ad has dominated the national discussion in a way that's likely unparalleled in modern ad history. This week, we talk about how Wieden + Kennedy's work featuring the polarizing Kaepernick has sparked praise, protest and more than one Donald Trump tweet.

We also look at the week's Ads Worth Watching and discuss Adweek's picks for the Rising Brand Stars of Washington, D.C.

Sponsor: This episode is brought to you by StackAdapt. Hundreds of agencies and marketers build their programmatic and native advertising offerings with StackAdapt. Read their success stories at StackAdapt.com.

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98 - The New Power Struggle | Paving for Pizza Sep 04, 2018

This week we're talking about whether post-merger AT&T is growing to the point where it can put a dent in the duopoly of Facebook and Google. We also discuss how to get Domino's to fill your town's potholes, and we go over three of the week's best ads.

Sponsor: This week's episode is brought to you by StackAdapt. Brand safety remains a challenge in programmatic advertising. Marketers choose StackAdapt for their whitelist approach to ad inventory and their promise of delivering relevant ads to real people in a brand- safe environment. Visit StackAdapt.com to learn more.

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97 - The Viral Video Mastermind Aug 27, 2018

This week we're joined by Michael Krivicka, co-founder of viral hit factory Thinkmodo, which recently disbanded after eight years. Michael shares his breakthrough into viral marketing, his biggest hits (like "Telekinetic Coffee Shop Surprise") and what's next now that he's going solo.

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

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96 - The Creative Hangover Aug 20, 2018

Are creatives and brands playing it too safe in the Trump era? While the nation has become intensely polarized and politically opinionated, marketing creativity has gotten blander than ever. This week, we look at the creative hangover since the election—and why many think it may soon be ending. We also discuss Aretha Franklin's surprisingly robust legacy in advertising, the marketing genius of Ryan Reynolds and this year's winners of Adweek's Project Isaac innovation awards.

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

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95 - Advice for Grads | Bogusky's Back Aug 06, 2018

Alex Bogusky, the once and future king of creativity, is returning to CP+B, so of course we have to talk about his legacy, absence and second coming. We also talk about Under Armour's brand chief moving to Nike, the week's best ads and our annual Grad Guide packed with tips for those entering the workforce.

Sponsor: Adweek Jobs has a limited-time deal that lets your company share unlimited job postings for an entire year. Visit Adweek dot com now and look for Adweek Jobs at the top of the site. There, you can click on "Unlimited Job Postings" to get this special offer.

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94 - The State of Social Media Jul 29, 2018

Is Facebook nearing a tipping point in popularity? Will Snapchat survive the ascendance of Instagram? Will checking Twitter ever not be depressing? This week, to mark Social Editor Sami Main's final episode, we discuss where social media is and where it seems to be headed. We also talk Budweiser sales slumps, faster-than-expected cord cutting and the week's best ads.

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93 - The Power List | Debating Prime Day Jul 23, 2018

From Amazon dog conspiracies to Elon "Milkshake Duck" Musk, we tackle the most contentious issues this week. Adweek's writers and editors debate the highs and lows of Prime Day, branded pop-ups, OkCupid's "DTF" campaign, the week's best ad and who made this year's edition of Adweek's Power List.

This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

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92 - Turmoil at the Top Jul 17, 2018

Papa John is out. Ogilvy's Tham Khai Meng is out. Laundry Service's founders are out. McCann Health's CCO is out. What is going on in the marketing world? We catch you up on each of these high-profile ousters, along with other big news like the Army's crackdown on its own ineffective marketing and Build-a-Bear's disastrously successful promotion. We also discuss the week's best ad: Taco Bell's long-awaited prequel to...Demolition Man?

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

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91 - IHOP Returns | Most Powerful Women in Sports Jul 11, 2018

IHOb, we hardly knew ye. But alas, the supposed burger-centric rebranding of IHOP was a passing phase, and we're left to answer the only remaining question: Did it work? We also discuss Martin Sorrell's first big investment under his new company, and we look at Adweek's annual list of the Most Powerful Women in Sports.

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

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90 - What Happened at Cannes Jun 27, 2018

It was a sleepier, smaller Cannes Lions, but we still have plenty to talk about. We recap the big winners, trends and takeaways from advertising's most high-profile creative festival.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

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At Cannes: Nike's Most Successful Failure Jun 21, 2018

Breaking2 was Nike's tremendously ambitious project to run a marathon in less than 2 hours. The project failed to reach its goal, but it came damn close. And in the process, the brand—and long-distance running more generally—learned new ways to shave time off future races. At the Cannes Lions, we sat down with leaders from Nike, Wieden + Kennedy and production house Dirty Robber to talk about the project's key takeaways.

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At Cannes: How Music Makes Advertising Great Jun 20, 2018

We're at the Cannes Lions, where Massive Music founder Hans Brouwer takes us behind the scenes to learn how music is interwoven into ads in ways many of us likely take for granted. Learn the story behind award-winning global work for Nike and more.

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At Cannes: Sparking a New Generation of Women in Leadership Jun 19, 2018

For our first bonus podcast from the Cannes Lions International Festival of Creativity, we're joined by two incredible ad industry leaders who are helping encourage and develop a new and unprecedented generation of women in leadership, especially in the largely male-dominated Latin American market. We sit down with Maribel Vidal, president of McCann Worldgroup's Women Leadership Council in Latin America, and celebrated creative director Laura Visco of 72andSunny Amsterdam.

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89 - Debating IHOb | Cannes Lions Preview Jun 15, 2018

We're on the eve of advertising's biggest festival and awards show, the Cannes Lions, and we have a lot to talk about—but not until we hash out our strong feelings on IHOP's supposed name change to IHOb. Once that's out of the way, we talk about our predictions for the big winners at Cannes and what we're looking forward to.

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

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88 - Remembering Bourdain | The Creative 100 Jun 11, 2018

Adweek Editor Lisa Granatstein joins us to talk about her dinner with Anthony Bourdain, who has died at age 61. Lisa's interview became a 2016 cover story in Adweek, and she shares her personal experiences with the famed food icon and TV personality. We also discuss this year's Adweek Creative 100, our roster of the most creative professionals in advertising, art, music and more. And this week's Ad Worth Watching is a rare marketing tie-in with Ramadan.

Sponsor: This week's episode is brought to you by WE tv. Find out what WE tv can do for you and your brand.

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87 - TV Controversies | Love in Advertising | Toronto Jun 04, 2018

Roseanne's out of a job, and Samantha Bee is losing advertisers over her use of the c-word, so we've got Adweek TV editor Jason Lynch back to talk about the stories behind these stories. We also discuss Coke's first alcoholic product, Sir Martin Sorrell's next gig, one of the best love-story ads in recent memory AND Toronto's creative and tech renaissance.

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86 - How Gimlet Is Building 'the HBO of Audio' May 29, 2018

It's podcast field trip week, as we visit Gimlet Media's Brooklyn headquarters to chat with the podcast company's co-founder and president, Matt Lieber. We talk about the original intent of Gimlet and whether it's remained on that same path, plus we cover a wide range of trends in podcasting, such as scripted fiction and the growing involvement of brands.

Our theme music is by Home. This episode was produced by Aneya Fernando and edited by Lane McGiboney.

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85 - Roseanne and Rebootapalooza May 20, 2018

Following up our recent discussion of the nostalgia trend, TV senior editor Jason Lynch is back to talk about his cover story on Roseanne and the continuing waves of program revivals such as the return of Murphy Brown. We also talk about the abrupt death and rapid rebirth of Brooklyn Nine-Nine, the week's best ads and a saucy new font from...Arby's?

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

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84 - Hire-Me Stunts | Media Industry All-Stars May 13, 2018

A young copywriter gets a job by dressing as Fearless Girl: A great story of creativity and dedication? A sad state of affairs in advertising? We debate the pros and cons of hiring stunts, look at gender balance in marketing mascots, discuss the absolutely weirdest PSA in recent memory and Adweek's 2018 picks for the Media All-Stars.

TIMESTAMPS:

1:20: Dressing as Fearless Girl to get a job at McCann | 8:05: Gender balance in marketing mascots | 14:25: Ads Worth Watching - 'Famous Fingers' and prostate health | 25:30: Adweek's Media All-Stars for 2018.

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83 - The Women Disrupting Marketing and Media May 06, 2018

This week, Samantha Bee is Adweek's cover star as we celebrate The Disruptors: dozens of women who are changing their industries for the better. On the podcast, we talk to Adweek Features Editor Stacy Perman about this year's list, along with the first bacon-based cryptocurrency, Tide's mixed bag of brand standing, and some early front-runners for best Mother's Day ads.

Sponsor: Adweek's Elevate: Creativity on June 14 will bring together some of the brightest mind's in today's creative industry. Learn more at Adweek.com/Elevate

Timestamps: 3:45: Oscar Mayer launches Bacoin | 9:25: Tide's brand perception vs. sales | 13:50: Ads Worth Watching - Teleflora for Mother's Day | 24:00: Samantha Bee and the other Disruptors of 2018.

Our theme music is by Home. Please leave us a review wherever you get your podcasts!

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82 - The Power of Nostalgia Apr 29, 2018

From Karate Kid semi-reboot Cobra Kai to the retro-fetish-fest of Ready Player One, nostalgia is one of the most powerful forces in modern marketing and media. This week, we ask why and look at the many ways it's shaping the pop culture landscape. We also talk about this year's big D&AD winners, some fascinating new ratings numbers about Netflix and AT&T's grim but powerful new anti-distracted-driving ads.

Timestamps: 1:40: "It's a Tide Ad" joins Fearless Girl and Palau Pledge in winning top honors at D&AD | 11:00: New ratings numbers for Netflix | 20:15: Ads Worth Watching - AT&T ages fatal crash victims to show the lives they could have lived | 28:30: YouTube Red's Cobra Kai and the power of nostalgia.

Our music is by Home. This week's episode was produced by Aneya Fernando and edited by Lane McGiboney.

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81 - What's Worth Streaming? Apr 23, 2018

Adweek TV beat writer A.J. Katz joins us to talk about today's top streaming options, plus how the industry might get shaken up in the near future. We also talk about the imminent arrival of Mayochup, just how much ad CEOs get paid and why The Rock's new campaign with Under Armour is this week's Ad Worth Watching.

Sponsor: Adweek Elevate: Creativity on June 14 will be a fascinating, informative and inspiring half-day event in NYC. Learn more at adweek.com/elevate

Timestamps: 5:00: Mayochup is coming! Run for your lives! | 9:20: How much do ad CEOs get paid compared to average employees? | 14:45: Under Armour, Droga5 and The Rock have a new campaign called "Will Finds a Way" | 23:30: The state of streaming TV - what's worth your time and money, and how is it all changing?

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Bonus: Sir Martin Sorrell and the Fall of a Giant Apr 17, 2018

The most powerful man in advertising is out of a job. Sir Martin Sorrell, CEO of the massive ad agency holding company WPP, resigned this weekend amid mounting pressures outside and inside his company. In this bonus episode, we talk to Adweek Editorial Director James Cooper about Sorrell's history, decades of accomplishments and rapid fall. What does it all mean for the future of WPP—and the future of advertising?

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80 - Rise of the Chief Privacy Officer Apr 16, 2018

It's no secret that your private data is often...no secret. With so many huge stories of data being breached, sold and manipulated, we take a look this week at the rising trend of companies adding a role of Chief Privacy Officer. We also talk about Facebook's time in the Congressional spotlight, social app Vero's related chances at going mainstream, and the week's best ads.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences.

Timestamps: 2:50: What 11 school shooting survivors had to tell the 4A's. | 10:00: Will ad/algorithm-free Vero go mainstream? | 17:00: Ads Worth Watching - Mariah Carey stays at a hostel, and we hear the "worst song in the world." | 28:10: Rise of the Chief Privacy Officer

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79 - #MeToo and Madison Avenue Apr 09, 2018

Strap in, friends, because it's been a newsy week. The most powerful man in advertising is under investigation, and a 2-year lawsuit that captivated the ad industry is finally settled. Plus we talk about the #MeToo movement's affect on advertising and some of the trailblazing women who carved out success in the field's most difficult days. Just to lighten the mood, we look at a new campaign around environmental devastation. Good times, everybody. Good times.

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Bonus: Meet Our New Co-Host Apr 05, 2018

Social media maven. Tarot card dealer. Soon-to-be published author. Former BuzzFeed animal intern. Sami Main, our new weekly co-host, is a cup that runneth over with quirks and insight. In this bonus episode, we take a break from ad talk to get to know more about Sami, her past and her favorite podcasts that aren't ours.

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78 - ABC's Comeback | Intentionally Bad Ads Apr 02, 2018

From the reboot of Roseanne to freshman hit The Good Doctor, ABC seems like it's finally ready to climb out of fourth place. This week, we invite Adweek TV editor Jason Lynch onto the show to talk about these shows and what trends they might spark. We also talk about a fun new ad for a museum exhibit, a bizarrely (and intentionally) frustrating ad campaign on the NYC Subway and Laura Ingraham's advertiser fallout after she mocked a Parkland shooting survivor.

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77 - Time's Up, Advertising Mar 25, 2018

180 of advertising's top female leaders have launched an extension of the Time's Up movement aimed at the agency world. This week, we talk about the initiative and also bid a fond farewell to our longtime co-host and creative editor, Tim Nudd. Could you do better in our surprise advertising quiz than Tim does? One way to find out. Before his exit, Tim also takes us behind the scenes of Apple HomePod's amazingly choreographed ad from Spike Jonze and dancer FKA twigs.

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76 - Agency-Brand Breakups | Best of SXSW Mar 20, 2018

Why do creative powerhouse relationships go sour? Have we reached Peak Meal Kit? What was actually worth seeing at SXSW? These and more questions—including "How can rapping about Sprite get me a job?"—will be answered in this week's episode of the Adweek podcast.

Timestamps: 01:30: Has the meal-kit market gotten saturated? | 10:00: Harvey Nichols has dumped longtime agency adam&eveDDB. | 22:00: How a copywriter's Sprite rap got him a job at Wieden + Kennedy | 26:30: From sleeping on stage with strangers to hopping in the Batmobile, here's what got our attention at SXSW.

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75 - Diving Into SXSW Mar 10, 2018

Before plunging into the chaotic marketing playground of SXSW Interactive, our team reflects on the festival's evolving nature and often-debated value. We also talk about how billboards are having a Hollywood-fueled moment and Apple's absolute stunner of a new ad featuring FKA twigs.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Visit AccentureInteractive.com to learn more.

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74 - The Lessons of HQ Mar 05, 2018

Like Scott Rogowsky's suit, we've got you covered in style with this week's episode about quiz sensation HQ and the lessons it can teach marketers about appointment entertainment and scarcity. We also talk about ecommerce's new obsession with brick-and-mortar and Nike's 2-minute spin on a disaster movie.

Timestamps: 01:00: Ecommerce brands are getting physical | 08:20: How P&G cut spending $200 million but increased its reach | 14:20: Ad Worth Watching: Nike stops the world from turning | 25:55: What HQ can teach us about marketing and media

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73 - NRA Brand Backlash | The Genius Behind FX Feb 26, 2018

As several brands drop their partnerships with the NRA, some are holding firm (or simply staying quiet). We look at the backlash and what these rapid responses say about how today's brands weigh their stances. On a lighter note, we look at the career and creativity of John Landgraf, CEO of FX Networks and the mastermind behind many of the best shows in television history.

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72 - The Best (and Future) of Media Strategy Feb 20, 2018

Once a realm of spreadsheets and swag, the media agency world has had to get truly creative in recent years as the nature of advertising evolved rapidly. This week, we honor today's best in Adweek's Media Agencies of the Year roundup. We also talk about Subway's attempt to re-energize with a new ad and Diesel's insanely smart popup stunt.

Sponsor: This week's episode is brought to you by Facebook, the place to build your brand in a mobile-first world. Learn more at Facebook.com/VideoCreativity.

Timestamps: 02:00: Subway's new ad is here to say, 'How do you do, fellow kids!' | 08:15: The fate of Fearless Girl | 12:00: Ad Worth Watching: Diesel opens a knockoff Diesel store called Deisel | 20:20: Our Media Agencies of the Year (and why they won)

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71 - Brilliant Ad Hacks Feb 12, 2018

Can the limitations of ads also be opportunities? This week, we look at how some of today's most clever advertisers turn skippable ads, silent autoplay and more into creative new ways of telling a story.

Sponsor: This week's episode is brought to you by Accenture Interactive. See how they're creating greater experiences at AccentureInteractive.com.

Timestamps: 1:30: The Lady Doritos dust-up | 10:00: Tesla's free (or $90M) trip into space | 15:45: Ads Worth Watching - Old Spice gets fragrant | 27:30: Creative ad hacks, from Geico to Captain Obvious.

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70 - Best of the Super Bowl: Tide, Australia and More Feb 05, 2018

Like a surprisingly inescapable David Harbour, Adweek's writers and editors are back to weigh in on the best, worst and weirdest ads of this year's Super Bowl. Join us as we talk Tide ads, the Crocodile Dundee reboot that wasn't, Ram's MLK controversy and lots more.

Sponsor: Adweek Ignite is the ultimate event for brand marketing decision makers to find their next solution providers. Don't miss it March 19-21, 2018, in Las Vegas. Learn more at Adweek.com/Ignite

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Bonus - Gerry Graf Talks Super Bowl Ads Jan 31, 2018

Few advertising creatives know the game of Super Bowl advertising better than Gerry Graf. The founder and chief creative officer of Barton F. Graf has made more than 10 spots for the Big Game over the years. Ahead of Sunday's Super Bowl LII, Adweek's Tim Nudd sat down with Gerry to hear some of his war stories, tips for making a great spot, and some of his favorite Super Bowl ads ever.

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69 - Super Bowl Ad Preview 2018 Jan 29, 2018

If you only watch the Super Bowl for the ads, we've got the podcast for you. Our panel of writers and editors prepares you for this year's most notable spots (that we know of).

Sponsor: Adweek Ignite is the ultimate event for brand marketing decision makers to find their next solution providers. Don't miss it March 19-21, 2018, in Las Vegas. Learn more at Adweek.com/Ignite

Timestamps: 02:25: The XFL is coming back, more than 17 years after its bungled debut. | 10:20: Burger King's flame-grilled take on net neutrality | 20:20: Your complete Super Bowl LII ad preview

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68 - Storytelling, Super Bowl and Dilly Dilly Jan 22, 2018

Stop digging through historical records for portraits of the immortal Keanu Reeves, because we've got tons of Super Bowl ad updates and our annual storytelling honors, the Arc Awards. We also (finally) weigh in on Bud Light's new viral mantra, "Dilly Dilly."

Sponsor: This week's episode is brought to you by Accenture Interactive. See how they're creating greater experiences at AccentureInteractive.com.

Timestamps: 2:00: All the Super Bowl ad updates you need to know (and several you probably don't). | 23:10: Let's talk "Dilly Dilly." | 32:30: Adweek's 2018 Arc Award winners for best storytelling

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67 - Influencer Woes | Newsfeed Nightmares | Peevertising Jan 16, 2018

Take a break from peeing on Ikea ads and join us for a discussion of Facebook's big newsfeed changes, this year's Super Bowl and the good, bad and apology-worthy of video influencers like Logan Paul.

Timestamps: 02:00: Facebook's newest newsfeed shift | 14:05: The state of Super Bowl ads | 18:50: Ikea's ad to pee on | 24:15: Are influencers a good investment for marketers?

This week's panel: David Griner, host Tim Nudd, Creative Editor Sami Main, Social Editor Tim Carmody, Senior Tech Reporter

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66 - Predicting 2018 Tech and Redefining DTF Jan 08, 2018

Adweek's writers and editors are DTFreely discuss what we expect from CES and how we feel about OkCupid's new "DTF" ad campaign. We also talk about the resolution of an anti-gay discrimination case in the agency world and former Adweek editor Michael Wolff's high-profile new book about the Trump campaign.

Timestamps:

1:15: Omnicom settles anti-gay discrimination lawsuit | 11:00: Michael Wolff's marketing masterstroke with Fire and Fury | 18:25: OkCupid gets DTF in new campaign from W+K New York | 24:55: CES predictions and analysis with Adweek's tech team

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65 - Trends That Shaped 2017 Dec 18, 2017

It's been a looong year, and this week we're looking back on the trends, events and work that defined 2017 in the worlds of marketing and technology.

Sponsor: This week's episode is brought to you by Accenture Interactive. Visit AccentureInteractive.com to learn more.

Timestamps: 1:30: The $4 billion U.S. Army review has been "irreparably compromised," according to concerned DoD employees | 7:05: Disney is acquiring 21st Century Fox | 14:30: The year's best outdoor ads | 24:00: The year's best print ads | 31:30: The trends that shaped 2017

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64 - Best Ads of the Year Dec 12, 2017

There's a lot to unpack this week, first in the news of a major agency creative chief's firing due to sexual assault allegations, then in the newly announced Golden Globe nominations and finally in our annual round of the 10 Best Ads of the Year.

Timestamps: 01:15: Martin Agency's CCO is out after multiple harassment allegations | 16:25: Golden Globe nominations | 22:10 The 10 Best Ads of the Year

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63 - Our Agencies of the Year Dec 05, 2017

Who were the year's top agencies in the U.S. and around the world? This week, we reveal the honorees in Adweek's annual selection of the year's most iconic ad firms. We also talk about the week's news and ads you won't want to miss.

Timestamps: 1:10 - Will high-profile harassers drive even more viewers away from TV news? | 8:40: CES takes heat for its all-male keynote lineup | 15:00: CVS looks to buy Aetna | 17:25: Spotify is back with more clever data hilarity | 26:10: A post-apocalyptic Christmas ad worth watching | 31:50: U.S. Agency of the Year | 41:00: Global Agency of the Year | 47:15: Breakthrough Agency of the Year | 52:10: International Agency of the Year

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62 - Star Wars Storytelling | Challenger Brands Nov 20, 2017

Got Star Wars fatigue? We did, too, until a great EA ad this week. We discuss that, as well as other fun new ads, including Volvo and the Spanish Lottery. We also look at digital media's difficult week, and run down our new digital feature package on challenger brands.

Sponsor: This week's episode is brought to you by Accenture Interactive. Learn more at AccentureInteractive.com.

Timestamps: 1:55: A tough week for digital media. | 6:25: Cards Against Humanity's latest holiday stunt. | 10:33: Strategy magazine's 2017 Agency of the Year parody videos. | 20:10: Volvo wraps up its nonlinear storytelling trilogy. | 25:41: BBH's great ad for Star Wars Battlefront II. | 32:57: Long-form love for Lowe's escape room and the Spanish Lottery's latest Xmas ad. | 34.42: All about challenger brands in television, beauty, travel and more.

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61 - KFC Conspiracy Theories | L.A. Brand Stars Nov 12, 2017

Follow the money, herbs and spices as we connect the threads behind KFC's recent Twitter stunt, which seems to have fired up the conspiracy theorist corners of the internet. We'll also look at the week's best ads and Adweek's new list of Los Angeles Brand Stars honorees.

Sponsor: This week's episode is brought to you by Accenture Interactive. Learn more at AccentureInteractive.com.

Timestamps: 3:15: Delving deep into KFC conspiracy theories. | 15:35: Adweek's Los Angeles Brand Stars | 23:10: Does John Lewis' 2017 Christmas ad deliver? | 30:40: Google and Samsung get creative for their new phones | 35:10: North Face's freestyle skiing masterpiece | 38:30: Jimmy Kimmel and late night's moral compass.

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60 - Tim and Angela's Favorite Ads of the Week Nov 04, 2017

With David and Kristina away, Tim goes rogue and ditches our usual format to spend the hour chatting with Angela about the best (and worst) ads of the week, from Ikea's great preroll ads to the virtues (or not) of "friendly" cease-and-desist letters.

Timestamps: 2:17: Ikea's preroll ads | 10:30: Alo House's short film | 20:52: Hornbach's DIY anthem for women | 26:30: Friendly cease-and-desists letters | 34:14: Little Rock says no to Amazon HQ2.

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59 - All Things Are Stranger Things | The Year's Top Publishers Oct 30, 2017

In this week's spoiler-free episode, we're talking about the marketing blitz behind Stranger Things, Season 2, along with our annual Publishing Hot List tallying the year's top sites and magazines.

Timestamps: 1:00: McDonald's massive media account is up for grabs | 8:00: Stranger Things stunts, Snapchat lenses and other partnerships | 18:25: Burger King broils Ronald McDonald again | 20:45: Under Armour's surprising new star athlete | 27:40: Haunted masks and other Halloween ads | 31:25: Adweek's Publishing Hot List for 2017

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58 - Secrets of Modern Storytelling Oct 23, 2017

Long form? Short form? Molly Wilkof and Zoe Kessler are two of today's best at both, creating the ultra-brief "Yes Good" tagline for Emerald Nuts and a compelling new narrative campaign for dating app Hinge. This week, the creative duo from agency Barton F. Graf joins the Adweek team to talk about the challenges and rewards of modern storytelling in marketing. And, of course, we'll catch you up on the week's news and ads worth watching.

Timestamps: 2:05: JWT's ex-CEO reappears in a new role amid an ongoing discrimination lawsuit. | 9:00: Nielsen is finally measuring Netflix, but the streaming giant is not pleased. | 15:15: Burger King takes on bullying. | 22:30: Will Ferrell indulges in too much screen time at dinner. | 29:40: Molly Wilkof and Zoe Kessler share their secrets for modern storytelling.

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57 - The Year's Top Marketers | Women Boycott Twitter Oct 16, 2017

Adweek's writers and editors are back to talk about the Brand Genius class of 2017, our annual roster of the year's top marketers. We also talk about Dove's accidental racism, the call for a female boycott of Twitter and criticisms of WPP playing both sides of the gun-control debate.

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56 - Young Influentials | Fall of Fearless Girl? Oct 09, 2017

It's time to honor some of the top talent under 40 in marketing, media in tech as Adweek unveils 2017's Young Influentials. We've even got one in the house: Bennett D. Bennett, BBDO copywriter, joins our editors and writers for a discussion of key influencers like multitalented HBO star Issa Rae. We also talk about the shadow cast over Fearless Girl with news that the client's parent company must pay $5 million for gender inequality.

Timestamps: 1:10: Can Fearless Girl's legacy endure the client's new PR debacle? | 12:45: How Las Vegas' messaging shifted after disaster | 20:40: Jackson Hole channels Charlie Chaplin | 27:55: Volkswagen gets real about family | 36:10: Issa Rae and 2017's other Young Influentials.

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55 - Why Brands Are Going Big on Experiential Marketing Oct 02, 2017

Step into our artisanal gourmet pop-up storefront, because this week, Adweek's editors are talking about experiential marketing and why brands are going big on real-world activations. We're also looking back at Advertising Week New York, debating ad award shows (again) and talking about the monetized nightmare hellscape of subway riding.

Sponsor: NPR One. Visit npr.org/sponsorship to learn how your brand can connect with NPR One listeners.

Timestamps:

01:38: Video ads are coming to the subway. :( | 07:36: WPP tightens the screws on Cannes Lions and Eurobest | 14:35: Advertising Week NY recap | 25:15: Audi and BBH London send in the clowns | 28:25: Droga5 creates a second brain for MailChimp | 32:40: Netflix lets you build a drug cartel in Facebook Messenger | 36:45: Why experiential marketing is so hot right now, and who's doing it well

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54 - Advertising Week Preview | Fall TV Picks | Ingenious Print Sep 24, 2017

Fall TV is back! Print ads are back! Advertising Week NY is back! That means our panel of Adweek writers and editors has plenty of trends, topics and trash fires to talk about this week. Let's dive in. Sponsor: NPR One. Visit npr.org/sponsorship to learn how your brand can connect with NPR One listeners.

Timestamps: 01:15: Fall TV preview—we preview the season's best and worst new shows | 16:35: Snowbird ski resort turned one-star reviews into a five-star ad campaign | 20:35: L.L. Bean's print ad that can only be seen outside | 24:30: Advertising Week NY kicks off, and we look at the trends and topics that'll dominate the week.

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53 - Apple vs. the Ad World | Reinventing the Media Plan Sep 20, 2017

Grab an Emmy in one hand and a Media Plan of the Year trophy in the other, because it's time for Adweek's weekly podcast. We're talking about Apple's shift against ad tracking, the year's most innovative media plans and how Hulu and Netflix eclipsed Amazon at the Emmys.

Timestamps:

01:35: Apple faces backlash from the ad industry over tracking limitations | 09:00: Hulu wins big at the Emmys | 15:25: Errol Morris (and son) created 56 ads for one campaign | 23:00: TV's doctors are back (with Doogie Howser) for Cigna | 27:35: 2017's Media Plans of the Year

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52 - iPhone X | Marketing + Invention | Fearless Girl's Impact Sep 13, 2017

Please hold this podcast to your face as we scan your identity, then we'll get into our discussion of the new iPhoneX, this year's inventive marketing ideas being honored by Project Isaac and the client impact of Fearless Girl.

Timestamps: 0:45: Apple's big announcements | 13:45: Panel introductions | 15:10: Fearless Girl's impact for the client | 22:25: Bumble's brilliant catfish-roasting food truck | 28:00: Lyft rides back to the 1800s with Jeff Bridges | 34:35: Halo Top creates the year's creepiest ice cream ad | 39:50: Project Isaac and the year's most inventive marketing

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51 - Digital at a Crossroads | Dmexco | Brand Geniuses of 2017 Sep 06, 2017

Digital advertising is facing an ultimate moment of truth just as marketers and ad tech leaders gather for Dmexco, one of the industry's largest events. This week, we look at the issues expected to be debated in Cologne, we run down Adweek's 2017 Brand Genius honorees as the year's best marketers, we talk about the revival of LinkedIn, and we check out the week's best ads.

Topics and timestamps:

This week's episode is sponsored by The Trade Desk. With your audience on every device under the sun, it’s a good thing your media buy can stay under one roof at The Trade Desk. Learn more at TheTradeDesk.com.

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50th Episode Special: We Answer Your Questions Aug 30, 2017

This week we take a break from news and trends to answer YOUR questions—about advertising, about Adweek, about tech, you name it. This week's panel: • David Griner, Adweek director of digital initiatives • Stephanie Paterik, Adweek managing editor • Kristina Monllos, Adweek senior editor

Time stamps for questions: 01:15: "Is subliminal advertising still a thing?" | 05:50: "Will Adweek move into the UK?" | 08:00: "What is programmatic advertising?" | 11:35: "What is the best way to get on an agency creative team?" | 19:00: "Will you log times in episode descriptions?" (Done.) | 19:55: "Will Adweek create a daily podcast?" | 20:40: "Should you work in an agency before starting one?" | 23:00: "What does the future hold for the 30-second spot?" | 28:00: "What are major differences between Gens X, Y and Z?" | 32:10: "What's the future of brick-and-mortar businesses?" | 38:00: "What have you learned from podcasting?"

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49 - Fall TV Predictions | Eclipse Exploitation | NFL Ratings Woes Aug 24, 2017

Yay, it's time for TV to get good again, and we've gathered some of Adweek's top TV experts to weigh in on the outlook for fall and 2018. We also talk about the NFL's ratings decline, how marketers embraced the eclipse and the newest ads worth watching.

This week's panel: • David Griner, Adweek director of digital initiatives • Tim Nudd, Adweek creative editor • Aneya Fernando, Adweek digital projects manager • Jason Lynch, Adweek senior TV editor

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48 - Marketing to Millennial Parents | Windex Gets Weepy | How to Rig a Bid Aug 16, 2017

Cuddle up with your fur baby and get ready for an in-depth look at the parenting habits and trends among millennial parents. This week, Adweek's panel of editors also looks at Trump's CEO fallout, how agencies rig production bigs and how EnergyBBDO made a tear-jerker of an ad for...Windex.

This week's panel: • David Griner, Adweek director of digital initiatives • Stephanie Paterik, Adweek managing editor • Kristina Monllos, Adweek senior editor for brand marketing

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47 - Tech's Top Trends | Airbnb Under Attack | Errol Morris Aug 09, 2017

Yell at your smart home to dim the lights and silence the flying roomba, because our podcast panel is back to talk about the hottest trends in marketing tech. We'll also catch you up on Google's diversity debate, a hotel group's ad assault on Airbnb, Dunkin' sans Donuts, the Bachelorette finale, our talk with film/ad legend Errol Morris and more!

This week's sponsor: NPR One. Learn more about connecting your brand with NPR One listeners at NPR.org/sponsorship

This week's panel is:

David Griner, Adweek director of digital initiatives Tim Nudd, Adweek creative editor Lauren Johnson, Adweek senior tech editor Sami Main, Adweek digital media reporter Marty Swant, Adweek tech reporter

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46 - Can Advertising Do Good? | HBO's Next Shows | White House Chaos Aug 02, 2017

Is advertising a soulless den of carnivorous capitalism? Yes. But that doesn't mean it can't occasionally accomplish a few good things. This week, Adweek's panel of editors looks at how marketers have tried to advance social causes, with mixed results. We also look at the week's best ads, the baffling chaos of White House communications, HBO's programming announcements and much more.

This week's panel: • David Griner, Adweek Director of Digital Initiatives • Tim Nudd, Adweek Creative Editor • Kristina Monllos, Adweek Senior Editor, Brand Marketing • Chris Ariens, Adweek Media Editor

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45 - The Next Hot Jobs | Subway's Slump | Taco Lyft Jul 26, 2017

Activate Taco Mode in your Lyft (or just go buy a taco like a sucker) and then settle in for a fun chat about the next hot jobs in digital marketing, the week's best ads, the pain of pivoting to video and much more on Adweek's podcast.

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44 - When Brands Bite Back | DuckTales | Chicago Dog Sauce Jul 19, 2017

Delta vs. Ann Coulter. Reebok vs. Trump. Square vs. ... a fart sandwich? Brands are increasingly willing to stand up to critics, politicians and trolls in social, so this week we look at the growing trend of Twitter clapbacks. We also talk about the return of DuckTales, the best ads of the week and Chicago's new "alternative" to ketchup.

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43 - The Best Ads of the Year (So Far) Jul 12, 2017

There have just been too many good ads (and "probably ads") in 2017 to wait until the end of the year, so we're pausing to recap all the best work from the first six months. We also talk about brands with millennial loyalty, learn about a "Ghost Store" letting you experience a moment of eternity, and get an update on the legal case against Dentsu over an allegedly overworked employee's suicide.

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42 - What Won in Cannes | The Publicis Pullout | Top Women in Sports Jun 28, 2017

We're back from the Cannes Lions, and we're looking back at the biggest winners and controversies of the annual advertising festival. We also look at Adweek's annual list of the most powerful women in sports, Publicis' decision to stop entering award shows for a year and lots more.

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Cannes Quickie: Diversity, gender and the quest for star talent Jun 23, 2017

In our last dispatch from the Cannes Lions, we're joined by Sophie Worth, recruiter for Wieden + Kennedy Amsterdam. She explains how agencies can get serious about diversity and gender balance, while also turning today's best young talent into tomorrow's leadership.

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Cannes Quickie: What the DJ's really thinking Jun 22, 2017

We're at the Cannes Lions, where DJ Mick Batyske is in high demand. He's been running parties for the likes of Twitter, Pinterest and Nielsen, but he made time to sit down with Adweek and talk about the unique demands of DJing a brand party.

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Cannes Quickie: The secret life of award jurors Jun 21, 2017

The always candid Y&R Global CEO David Sable joins our podcast from the Cannes Lions to talk about what really happens in the judging rooms of Cannes and other award shows. Find out how so many huge talents and egos work together behind closed doors.

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Cannes Quickie: Ira Glass on podcasts and ads Jun 20, 2017

The godfather of podcasting joins us for a special dispatch from the Cannes Lions, where he's been trying (with limited results) to convince brands and agencies to invest in podcast advertising. Joins us as we talk podcast trends and the general weirdness of Cannes.

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Cannes Quickie: Airbnb's content philosophy Jun 19, 2017

We're at the Cannes Lions festival in France, where we sat down with Airbnb global head of production Rachel Holbrook to talk brand values, flexible content and what she learned transitioning from Coca-Cola to the agile startup world.

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41 - Cannes Predictions | Creative 100 | Chicago Spotlight Jun 14, 2017

It's nearly time for the Cannes Lions, the Oscars of advertising, so Adweek's panel of editors and writers looks at this year's front runners. We also talk about our annual Creative 100, a list of today's most creative professionals, and our spotlight on Chicago's marketing, cultural and tech communities.

This week's episode is brought to you by The Trade Desk. Learn more at TheTradeDesk.com.

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40 - Geena Davis and Disruptive Women | Ad Blockalypse | Cable News Jun 07, 2017

This week, Adweek profiled 37 women disrupting the marketing, media and tech industries, and we've got staff writer Kristina Monllos on the podcast to tell us more about her conversation with our iconic cover star, Geena Davis. We also talk about the ominous future of ad blocking for publishers, how Motel 6 is keeping it lit for you and why cable news ratings are so bonkers.

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39 - Advice for Grads | Self-Skipping Ads | Sweden for Rent May 24, 2017

Self-driving cars! Self-skipping ads! And now a self-listening podcast! Simply hit play, walk away, and we'll do the rest. In this week's Adweek podcast, we share advice for graduates going into marketing and media, discuss Ford's dramatic executive overhaul and decide whether we want to sleep on Sweden's couch.

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38 - McDonald's & Skittles Pull Ads | Roseanne Returns | NBC Dominates May 17, 2017

"Mum, what was Adweek's podcast like?" "Oh it was big and cuddly, tall as a house, never scruffy, and packed with great info about this week's most controversial ads, the return of 1990s ABC hit Roseanne and all the other surprising announcements from TV networks at this year's upfronts." "Oh....OK."

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37 - KFC's Erotic Fiction | Carter's Nuggs | Media All-Stars May 10, 2017

Like a world-weary, ruggedly handsome Colonel Sanders fleeing his mysterious past, our podcast panel is back to explore the week's most interesting marketing moments. This week, Adweek's editors and writers talk about Carter finally getting his nuggs from Wendy's, Nike's ambitious effort to break a marathon record, our Oreo flavors of choice and this year's roster of Media All-Stars.

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36 - Elisabeth Moss, Handmaids & Hulu | Dumpster Fyre | Domino's Geekery May 03, 2017

Join us for a VIP, life-changing experience on a podcast once owned by Pablo Escobar. This week, we discuss the Fyre Festival fiasco, Adweek's Elisabeth Moss interview, Domino's new ordering innovation, Trump's declining tweet engagement, Heineken's social experiment and much more.

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35 - 2017's Most Powerful Execs | Shea Moisture Backlash | NYT Ads Apr 26, 2017

Feel the POWER as Adweek's panel of writers and editors recaps our annual Power List of the top 100 marketing, media and tech executives. We'll also talk about why Shea Moisture is in hot water, what's happened since Bill O'Reilly's exit from Fox News and why we're fans of Darren Aronofsky's new ads for The New York Times.

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34 - Can MTV Rise Again? | BK's Google Home Hack | Pandora vs. Spotify Apr 19, 2017

OK Google, tell me about this week's episode of Adweek's podcast. "It features discussions of how Burger King is invading me, your innocent Google Home device. Adweek's editors and writers also debate MTV's chances under a new corporate president, Pandora's new on-demand option and Facebook's efforts to appease users and advertisers."

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33 - United's PR Crisis | Spotlight on Atlanta | S-Town Stats Apr 12, 2017

Attention passengers, we've overbooked this podcast with too much topical content, so unfortunately we'll need to forcibly re-accommodate a random listener. On this episode, Adweek's editors and writers talk United's drag-out social disaster, the lessons of S-Town and all the cool things happening in the modern brand Mecca of Atlanta.

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Bonus: Pepsi's Baffling Ad Disaster Apr 05, 2017

What was Pepsi thinking? Its new long-form ad, featuring Kendall Jenner as a soda-carrying savior for social injustice, was an immediate disaster and is already being described as one of the worst ads ever. In this quick bonus episode, we talk about what happened, why it was such a stinker and what kind of lingering damage Pepsi may have done to its brand.

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32 - New Political Power Players | Carl's Jr. Grows Up | Bill O'Reilly Backlash Apr 05, 2017

Who are the media world's new pundits and personalities worth following? In this week's episode, Adweek's writers and editors break down our list of 2017's Political Power Players, debate the Carl's Jr anti-cleavage ad and recap this year's best April Fools' brand pranks. We also talk about advertisers fleeing Bill O'Reilly's show after new sexual harassment claims came to light.

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31 - YouTube's Ad Woes | London's Giant Boob | Tech-Savvy CMOs Mar 28, 2017

Who are the most tech-savvy CMOs? How do you make a tequila cloud? Why does London have a giant boob on a rooftop? All this and more shall be revealed in this week's installment of the Adweek podcast.

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30 - The Digital Hot List | Ferris Bueller 2017 | Work-Life Imbalance Mar 22, 2017

What are the hottest apps, tech brands and gadgets of 2017? Adweek's writers and editors unveil our 2017 Digital Hot List and discuss the agency world's dangerous addiction to overwork. We also stop and look around so we don't miss Domino's homage to Ferris Bueller.

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29 - SXSW | Don Draper Wins Heinz | Fearless Girl Mar 14, 2017

Like the Heinz Ketchup to your naked french fries, Adweek's podcast panel is back to make your week complete. Our panel of editors and writers talks SXSW, Don Draper's long-awaited pitch win and our favorite moments from International Women's Day.

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28 - Mobile Trends | Denny's Dank Meme | Coke's Pansexual Excellence Mar 08, 2017

Mobile World Congress is over, and International Women's Day is here, so Adweek's panel of writers and editors have a lot to talk about this week. We'll look at Denny's record-setting memeness, Coke's best ad in a long while and why tequila is the perfect drink for the end of the world.

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27 - Is Snapchat Still Cool? | Burger King Is Burning | Agencies 3.0 Mar 01, 2017

From Burger King's (possibly too) hot new ad campaign to Snap Inc's pending IPO, Adweek's panel of editors and writers has a lot to discuss this week. We'll look at the top news in marketing, media and tech, then let you know which ads are actually worth watching this week. We'll also talk about how marketers are trying to understand the American heartland after President Trump's surprising victory and which agencies are pioneering new business models.

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26 - Academy Awards Post-Mortem | Walmart | New York Times Feb 27, 2017

Well that was certainly an ending. The Adweek crew discusses the Academy Awards, advertising during the ceremony from brands like Walmart and Samsung, as well as Droga5's notable spot for the New York Times, in a bonus episode!

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25 - The Mobile Issue | 2017's Best Ad So Far | Uber's Woes Feb 23, 2017

Adweek's Mobile Issue is out this week. On the podcast, we talk about the evolution of Pokemon Go and our list of Mobile Innovators. We also look at Uber's latest big PR headache, and deconstruct Wieden + Kennedy's great new short film for The Atlantic starring Michael K. Williams.

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24 - John Oliver's Ad Scheme | Media Agencies of the Year | Advice for Ad Students Feb 15, 2017

Adweek's annual list of the top media agencies is out, and our panel of editors and writers is here to walk you through this year's picks. We also look at John Oliver's plan to put ads right in front of Donald Trump, why Maker Studios is dropping YouTube megastar PewDiePie and how Under Armour responded to claims its CEO is siding too much with the new president.

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23 - Twitter vs. Trolls | Super Bowl Post-Mortem | Geico Feb 07, 2017

We exorcise our last Super Bowl demons by talking about the Big Game's ratings, the lingering weirdness of Snickers and Lady Gaga's halftime-energized sales boost. Our expert panel of Adweek writers and editors also chats about Twitter's new anti-troll features and trailers for Stranger Things and Iron Fist. In this week's Ads Worth Watching, we talk Geico, Cars Against Humanity and Tom Brady.

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Bonus: The Best and Worst Super Bowl Ads Feb 06, 2017

Super Bowl LI is in the books, and Adweek's podcast panelists have assembled for a special episode about the best and worst Big Game ads of 2017. This week's episode is brought to you by Deloitte Digital. Get to know the world’s first Creative Digital Consultancy: http://www.deloittedigital.com/us/

This episode was also brought to you by Neustar. Check out their playbook for marketers at http://neustar.biz/playbook

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22 - Super Bowl Preview | The New Adweek.com | Immigration Feb 01, 2017

The Super Bowl is nearly here, and Adweek's panel of editors and writers are back to highlight the ads worth watching for. We also talk about the relaunch of Adweek.com and how brands responded to Donald Trump's controversial executive order on immigration.

This week's episode is brought to you by Deloitte Digital. Get to know the world’s first Creative Digital Consultancy: http://www.deloittedigital.com/us/

This episode was also brought to you by Neustar. Check out their playbook for marketers at http://neustar.biz/playbook

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21 - Tons of TV News | Brands vs. Trump | Oscars Jan 25, 2017

Adweek's television reporter is back from 14 long days at the industry's annual winter showcase, and he has lots of news on your favorite (and soon-to-be favorite) shows. Plus our panel talks Oscar nominations, brand backlash against Trump, a super-freaky horror movie stunt and much more.

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20 - Brand Backlash | The Arc Awards | Gus Fring Reborn Jan 19, 2017

Grab a bucket of Los Pollos Hermanos and settle in for this week's Adweek podcast, where we're talking about our new Arc Awards (including the winners), a new study of brands whose reputations took a dive in 2016 and this week's ads worth watching.

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19 - Best TV | Best Cannibal Diets | Best of CES Jan 12, 2017

After the Golden Globes, CES and Television Critics' Association Winter Press Tour, there's a lot for our panel of Adweek editors and writers to talk about this week. Join us as we recap a big week in TV, tech and cannibalism-themed advertising.

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18 - CES 2017 | Megyn Kelly | Jolly Green Giant Jan 05, 2017

Like a questionably sexy emerald giant pushing veggies across your table, the Adweek editors and writers are back to bring you news and insights from the Consumer Electronics Show in Las Vegas. We'll talk about trends to watch for, along with news about Megyn Kelly's new gig and this year's Super Bowl advertisers.

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17 - The Year's Top Trends | Holiday Roundup | Carrie Fisher Dec 29, 2016

This week we're looking back at the trends in creativity, media and tech that shaped 2016. We also talk about the far-too-soon passing of Carrie Fisher and discuss more of the week's news.

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16 - Best Ads of the Year | Golden Globes | Time Person of the Year Dec 14, 2016

Join us as we count down the 10 best ads of 2016! Our panel of Adweek writers and editors also talks about the new round of Golden Globe nominations and Time's polarizing pick of Donald Trump as Person of the Year.

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15 - Agencies of the Year | The Ultimate Ad Twist | Brand Boycotts Dec 07, 2016

We unveil our three Agencies of the Year, debate the effectiveness of boycotting your former advertisers and look at some of the week's best ads, including an incredible spot with a blood-chilling twist. Join Adweek's panel of writers and editors for our weekly discussion of all things marketing, media, tech and pop culture.

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14 - The Hot List | Cable for Cord Cutters | Wes Anderson Nov 30, 2016

What were the hottest apps, TV shows, magazine covers and personalities of 2016? Our panel runs down Adweek's annual Hot List, along with the week's best ads (including Wes Anderson's return to marketing, this time for H&M). We also talk about AT&T's new TV package for cord cutters, Casey Neistat's new CNN gig and lots more.

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13 - Holiday Ads 2016 | Trump and Brands | Snapchat's Spectacles Nov 16, 2016

It's only the middle of November, but we're already deluged with holiday ads. Our panel of experts sifts through this year's feel-good spots to find the real gems (and the lumps of coal). We also talk about how brands and agencies might respond to a Trump presidency in their targeting and messaging, and we discuss Facebook's rotten week as well as the colorful launch of Snap Inc.'s Spectacles.

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12 - Election Angst | The Adweek 50 | Legal Pot Nov 09, 2016

Trump's the new U.S. president, and a few more states have made it legal to smoke marijuana. Oddly enough, those two aren't directly related. Our panel of Adweek editors talk about these ballot results, along with the Adweek 50, our annual list of the real power players behind today's top marketers and media outlets. Check out this week's episode for all that, plus the week's best ads.

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11 - RIP Vine | Creative Side Jobs | 3.5 Hours of Scotch Nov 02, 2016

We memorialize the loopy candle in the wind that was Vine, then move on to more positive news like the week's best ads, our fascinating conversation with #BlackLivesMatter icon DeRay Mckesson and the joys of having an awesome creative side job.

Big thanks to MailChimp for sponsoring this week's episode. And don't forget you can reach us any time at podcast@adweek.com

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10 - Brand Geniuses | President Schwarzenegger | #OptOutside (Again) Oct 26, 2016

Who are this year's top brand marketers? And would Arnold Schwarzenegger run for president if he could (spoiler: yes). Adweek's panel of writers and editors is back to talk about our annual Brand Genius issue, along with the return of REI's #OptOutside, annoying drones, why marketers love being called f*ckfaces and our favorite ads of the week.

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9 - Brands and Gender | Jet.com | Trump: Frugal or Foolish With Ads? Oct 19, 2016

It's one of the biggest weeks of the year for marketers, with the ANA Masters of Marketing conference underway. So our panel of Adweek editors and writers is talking retail, gender shifts and the rise of Jet.com. We also chat about Trump's late arrival to the ad scene and Wieden + Kennedy's new leadership shifts.

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8 - L.A. vs. NYC | Samsung's Note Nightmare | Debate Ratings Oct 12, 2016

Will Samsung's explosion problem drive the brand out of the smartphone game? How many people watched the second presidential debate, and where? Is L.A. the next great advertising city? Does New York smell like trash? Our panel of Adweek editors and writers weighs in on all the week's weighty issues in marketing, media, advertising and tech.

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7 - Young Influentials | Remembering Noreen | Google's Device Blitz Oct 06, 2016

Who made Adweek's annual Young Influentials list of 40 power players under 40? Our panel also talks about the slew of new Google devices coming to market, and we reflect on the loss of our globally respected colleague, Noreen O'Leary, who lost her battle to cancer at age 59.

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6 - Advertising Week | The First Debate and Political Ads | The Clio Awards Sep 29, 2016

It's Advertising Week in New York! In this week's episode, we chat about sessions we went to (and moderated) and the industry trends everyone's been talking about. We also talk about the first presidential debate, and how brands (and an old sitcom) newsjacked it. And we run through some of the big winners from Wednesday's Clio Awards.

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5 - Fall TV Preview | Emmys | Brangelina | Apple and James Corden Sep 22, 2016

It's all about television this week, as Adweek TV reporter Jason Lynch and the rest of our panel chat about the Emmys, as well as which new broadcast shows we should (and shouldn't) be watching this fall. We also talk about new Apple and Audi ads, the ubiquitous James Corden, and yes, whether the Brangelina split really is the end of the world as we know it.

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4 - Exploding Phablets | Subway Cats | Media Plans of the Year Sep 15, 2016

Can Samsung get past the Galaxy Note 7's teeny tiny explosion problem? Can AdBlock Plus win back users who think it's a traitor for selling "acceptable" ads? Can all subway ads (please) be replaced by cats? Our panel of Adweek experts tackles these burning questions and looks over 2016's winners in our Media Plan of the Year awards.

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iPhone 7 | Facebook vs. Ad Blockers | Under Armour Sep 08, 2016

The new iPhone is here and it's ... shinier? Also, we ponder Cam Newton's connection to Watership Down and debate Dos Equis' new, Franco-Spanish Most Interesting Man in the World. Then we dig deep into Facebook's war with ad blockers. Our theme music is by Home.

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AI vs. Humans | McDonald's | Audio's New Golden Age Sep 01, 2016

McDonald's has a new agency, Facebook Trending has new robot overlords, Stranger Things is coming back, Pretty Little Liars is going away, and audio is the new video. Adweek's David Griner, Kristina Monllos, Tim Nudd and Alfred Maskeroni discuss it all, including the viral glory of sex with sandwiches.

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Gawker | Olympics | Oscar Isaac Aug 26, 2016

Should we celebrate or mourn the death of Gawker? Which Olympic ads were worth watching? And IS Oscar Isaac still our boyfriend? Team Adweek tackles the weighty issues of the world.

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