Stay ConnectedA podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights.
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Copyright: © 2020 - 2021 XChateau
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments, so you always know what goes into your bottle.
In this episode, Robert Vernick and co-host Peter Yeung discuss social media for wineries and the importance of creating your social presence to grow your brand and build a solid client base. Robert and Peter will delve into the pros and cons of each social media platform, as well as managing your brand page, social media influencers, and social media paid advertising. This episode will help you to navigate the continually changing world of social media, even if you’re a newbie, and discover how to create more compelling content and branding for your winery business.
Other topics covered in this episode include:
If you loved this episode, we would love for you to subscribe, rate, and review on iTunes or wherever you get your podcasts. Until next time, cheers!
Hosted on Acast. See acast.com/privacy for more information.
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.
In this episode host Robert Vernick and co-host Peter Yeung wrap up their series on standing out from the crowd. This episode will focus on the evolution of brand marketing and what wineries should be doing to keep up with trends.
Stay tuned to hear Robert and Peter’s thoughts on the current stage of evolution, how Covid-19 is accelerating that evolution, and which marketing techniques are trends versus fads.
Topics covered in today’s episode:
If you loved this episode, we would love for you to subscribe, rate and review on iTunes or wherever you get your podcasts. Until next time, cheers!
Hosted on Acast. See acast.com/privacy for more information.
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.
In this episode, Robert Vernick and Peter Yeung continue their series on standing out from the crowd. This episode will focus on the classic business models of how brands were built.
Stay tuned to hear Robert and Peter’s thoughts on the three main models wineries use for branding, what works and what needs to change in a post-Covid-19 world.
Topics covered in today’s episode:
If you loved this episode, we would love for you to subscribe, rate and review on iTunes or wherever you get your podcasts. Until next time, cheers!
Hosted on Acast. See acast.com/privacy for more information.
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.
In this episode, host Robert Vernick and co-host Peter Yeung begin a multi-part series about how wineries can stand out from the crowd. This first episode will focus on how to use and leverage wine scores.
Stay tuned to hear Robert and Peter’s thoughts about the impact of wine scores on businesses, the importance of building your brand and how the advent of social media has changed how consumers are exposed to brands.
Topics covered in today’s episode:
If you loved this episode, we would love for you to subscribe, rate and review on iTunes or wherever you get your podcasts. Until next time, cheers!
Hosted on Acast. See acast.com/privacy for more information.
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.
On this edition of the podcast, host Robert Vernick and co-host Peter Yeung interview Tim Marson, MW. He is the senior wine buyer at Wine.com, a website which has experienced a surge in popularity due to the Covid-19 pandemic. Tim has been in the industry for 23 years from retail, to independent specialists, to wine buying. Wine.com is the leading wine commerce website and ships to 42 states and D.C with a wide range of customers.
Tim discusses how the Covid-19 pandemic has affected Wine.com, consumer habits and marketing tactics his company has deployed during these times.
Topics covered in today’s episode:
Check out Wine.com
If you loved this episode, we would love for you to subscribe, rate and review on iTunes or wherever you get your podcasts. Until next time, cheers!
Hosted on Acast. See acast.com/privacy for more information.
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.
In this episode host Robert Vernick and co-host Peter Yeung interview Lauren McPhate. Lauren is Director of Sales at Tribeca Wine Merchants in downtown Manhattan. Her experience with wine began in Hong Kong where she worked as Communication and Events Manager for Ginsberg + Chan.
Lauren discusses how the Covid-19 pandemic has affected Tribeca Wine merchants and the current buying habits of the consumer.
Stay tuned to hear about what Lauren thinks the future of wine sales look like for the industry and Tribeca Wine Merchants, as well as how they are making the best of lockdown.
Topics covered in today’s episode:
If you loved this episode, we would love for you to subscribe, rate and review on iTunes or wherever you get your podcasts. Until next time, cheers!
Hosted on Acast. See acast.com/privacy for more information.
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments, so you always know what goes into your bottle.
In this episode, host Robert Vernick and co-host Peter Yeung discuss the recent change in the way natural wine can be classified. The French Appellation System has put a new system of categorization into place, meaning natural wines must be organically farmed, hand harvested, and use only indigenous yeasts.
Robert and Peter go further in depth about the new criteria for natural wines and explain the differences between products that would be classed natural now compared to before the change.
Stay tuned to hear Robert and Peter’s thoughts on how these changes will affect the producers of natural wine, if at all, and if in fact the product itself will change with the new processes.
Topics covered in today’s episode:
- The new definition of natural: How different is it?
- Growth in the natural wine market.
- Impact on wine producers: What are the risks with these new guidelines?
- How different regions will be affected.
- Certification process.
- The effect on the importing and labelling of products.
- Quality vs pricing: How, if at all, will these factors be affected?
- Impact on people with dietary restrictions.
- How will we know if the change is effective?
If you loved this episode, we would love for you to subscribe and rate and review on iTunes or wherever you get your podcasts. Until next time, cheers!
Hosted on Acast. See acast.com/privacy for more information.
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.
In this episode, hosts Robert Vernick and Peter Yeung discuss how the Covid-19 outbreak is impacting the wine industry and consumers. With everyone on lockdown, the landscape of the wine industry has had to adapt, and may have to evolve further, to stay competitive.
Robert and Peter go in-depth about how sales are being affected, new strategies the industry should be employing, and how the impact on the restaurant industry directly affects the wine consuming experience. They also discuss how some types of retailers are hurting more than others.
Topics covered in today’s episode:
If you loved this episode, we would love for you to subscribe, rate and review on iTunes or wherever you get your podcasts. Until next time, cheers!
Hosted on Acast. See acast.com/privacy for more information.
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