Worth Every Penny Joycast

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#234: From Airstream Adventures to $11K in Sales: How Jess Curran Restarted Her Photography Business Oct 22, 2024

If you’ve ever felt unhappy with the way your photography business is working, this week's Joycast is for you.I’m joined by Jess Curren, a mom of three who paused her photography business to travel with her family in an Airstream for five years before relaunching her passion. Jess opens up about:

Restarting her photography business and quickly realizing the digital file model wasn’t for her
Reinventing herself as a boutique portrait photographer and making $22,000 in a short period
Balancing family life with running a successful photography business
The importance of trusting your gut and knowing when to pivot

If you're looking for inspiration on RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-234

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#233: The $6,194.40 Client Who Turned It Around for Single-Mom, Crystal Oct 15, 2024

If you've ever struggled to make your photography passion profitable while juggling life’s responsibilities, you need to tune into this Joycast episode right now!I sit down with Crystal Cooper Riley, a full-time athletic trainer and single mom whose been passionate about photography since high school. Despite her love for the craft, she's spent years trying to make it a sustainable business while raising her six-year-old son.Crystal opens up about:

The challenges of balancing a demanding career, family life, and photography
How she stayed committed to her passion through difficult times
The one simple change that led to her first life-changing $6,194 photography order
Why mindset and strategy are key to unlocking your potential, even with a busy schedule

If you’re seeking motivation to pursue your creative goals, no matter how hectic life gets, hit play and get ready to be inspired! RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-233

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#232: Beyond the Lens: How Two Moms Built a Thriving Photography Business and a Life-Changing Friendship Oct 08, 2024

If you've ever felt alone or unsupported in your photography journey, this episode is for you.

Today, I'm joined by two of my Peak Performance Coaching students, Allie Cline and Jenn White, who found an unexpected friendship and support system through our program.

These two amazing photographers get candid about:

The challenges of finding genuine friendships in a competitive industry
Transitioning to a boutique model and facing negativity from peers
Balancing family life with growing a photography business
The importance of having a support system that understands your goals
How their friendship has impacted both their businesses and personal lives

So if you're looking for inspiration on how to find your tribe in the photography world and build a business that aligns with your values, hit play and get ready to feel uplifted!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-232

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#231: How This Mom of 7 Kids Went from Dabbling with Holiday Mini-Sessions to A $1,700 Order with the Boutique Model Oct 01, 2024

you feeling stuck in the cycle of holiday mini sessions and digital file delivery?

Today, I'm excited to introduce you to Alicia Sorenson, a mom of seven who transformed her photography business using the boutique model we teach at the Photography Business Institute.

In this episode, I sit down with Alicia to discuss:

How she went from dabbling in photography to landing a $1,700 order
The challenges of balancing family life with entrepreneurial dreams
Overcoming fears and self-doubt to embrace a new business model
The power of guided support and community in business growth
Why the boutique model is a game-changer for photographers seeking profitability and fulfillment

You'll hear how Alicia:

Shifted away from time-consuming digital file editing
Found the courage to approach clients with confidence
Leveraged our Boutique Breakthrough program to uplevel her business

Whether you're a seasoned pro or just starting out, Alicia's story will inspire you to rethink your photography business model and tap into your true earning potential.

Ready to transform your own photography business?

Don't miss my upcoming 5-day Booking Boost challenge starting September 30, 2024.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-231

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#230: These 5 Students Watched Me Sell $10,000 of Images. Here’s What They Learned Sep 24, 2024

Want to take your photography sales to the next level? This episode is your backstage pass to a $10,000 sales presentation!

I recently had the incredible opportunity to demonstrate my sales process to a group of photography students at our summer camp. Today, I'm sharing the biggest takeaways from five of these students who watched me in action. Whether you're a seasoned pro or just starting out, their insights will transform your approach to sales presentations.

We're covering game-changing strategies like:

How to present pricing without causing sticker shock
The power of visual aids in enhancing your photography sessions
Why projecting photos can create an emotional connection with clients
The importance of staying focused on emotion rather than pricing during sales
How introducing albums early can lead to larger sales
The strategic value of having a pre-planned sales approach

Plus, I'll reveal my secret technique for including easily removable items in your presentation to empower clients and maintain higher overall sales.

So if you want to learn how to confidently conduct sales presentations that serve your clients and boost your bottom line, hit play and get ready to revolutionize your photography business!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-230

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#229: 3 Mistakes I Made in July’s Sales Presentations That Could Have Ruined the Sale Sep 17, 2024

Want to shorten your ordering appointment learning curve and keep calm during sales conversations? This is the episode for you…

Today I'm spilling the beans about what I did WRONG with a client, with 60 professionals (photographers were watching me).

My mistake got me thinking about other missteps I’ve had in my career, so I sat down to share them ALL with you!

We’re covering things like:

Staying calm if you miss an important step in the process.
How to strike the perfect balance of talking and listening while selling.
Why it’s critical to avoid assuming during a sale.
What to do if you accidentally delete something the client wanted.
How to avoid opening a “can of worms” that leads to overwhelm in an ordering appointment.
The best way to get TOP DOLLAR for your photography and make sure your client leaves feeling served.

So if you want to learn how to elegantly solve any sales problem and make a happy client, hit play and get ready to feel empowered!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-229

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#228: How This Single Mom Turned $555 Sessions Into Average Orders of $2,834 Real FAST, In A Small Town Sep 10, 2024

If you need to use photography to provide for your family, but are worried about working too much and sacrificing time with them, this episode is for you.

Today I’m joined by Madeleine Fenton, who, on the heels of a divorce, used photography to provide for herself and her daughter.

She gets candid about things like:

Finding right-fit clients in a small town.
Investing in her business when it hadn’t made much yet.
Transitioning from digital files to the boutique model.
Feeling stressed, tired, and like she wasn’t doing enough as a mom while she was building her photography business.
Building her confidence in sales.

So if you want to take your photography business seriously and hear from someone who took action even when it felt scary, hit play and get ready to feel inspired!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-228

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#227: 7 Big Takeaways From a $10,000+ Day of Selling Portraits Sep 02, 2024

One of my students recently sold $10,000 of photography in one day, and it got me thinking about what it REALLY takes to sell at that level–especially when you’re starting from scratch.

Most photographers think it’s all about their photography, but there’s actually a lot more involved in selling your art for thousands of dollars.

The thing is, if you don't have a strategy for helping clients make their decisions, or you don't understand sales psychology, your orders are probably all over the place and unpredictable.

So today, I’m going to:

Take you behind-the-scenes of my client’s TWO sessions (that in total generated $10,000 in one day)
Walk you through my thought process when a client says, “Sarah, just help me make my house look amazing!”
My file naming system that greatly reduces overwhelm.
The easiest way to give a client momentum during an ordering session.
My response if a client is surprised by the price of my photography.

So if you want to feel confident about your selling process, hit play and let me take you behind-the-scenes!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-227

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#226: I Did the Entire Sales Process For One of My Students. You Will NEVER Believe What Happened Aug 27, 2024

Have you ever wondered what it would be like if we teamed up? If YOU did the photography and I did the selling?

Every summer, we invite our Peak Performance Coaching students to one of our students' studios somewhere around the country. We've only done it twice, but it was such a hit last year that everybody was itching to do it again!

The deal is that the host photographer is responsible for getting the client and doing the session… and I do the presentation.

Amy Yang (a student and coach leader in our Peak Performance Coaching program) was our host photographer recently, and we had such a fun journey working together!

I want to tell you all about it because:

Amy has great insights about feeling the PRESSURE to get a client (and the right client, at that).
How she expertly ran a session with two parents and two children (5 and 7).
The difference between how Amy photographs and how I photograph and what that meant during the sales process.
How I got the client comfortable and let them know I'm there to help them.
We go deep into supporting a client while they’re feeling emotional.

So if you want to deep dive into the presentation process and feel inspired to make your own big sales, grab a cup of tea and hit play!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-226

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#225: From Part-Time Physical Therapist to Full-Time Photography: Liz's Journey to Living Her Dream Aug 20, 2024

If your photography is a “side hustle” or you’re trying to balance family life and work life, then this episode is for you.

Liz Schmidt, mom of two young kiddos, was trying to do it all and finding herself missing key moments at home.

During her transition from physical therapist to full-time boutique photographer, she dealt with things like:

Wondering if she had enough business knowledge to make the shift.
Trying to mimic what other photographers in her area were doing (and feeling frustrated when it didn’t work).
Wanting to give so much to her clients but feeling like she needed to get them “in and out” so she could make enough money.
Giving up her “guaranteed” income and wondering where the money was going to come from every month.
Talking to her spouse about leaving her job to become a photographer.
Taking action and refusing to get stuck in learning mode.
Investing in education she needed to make her photography business a success.
Working in her business part-time so she can be with her family and put them first.

I’ll spoil the ending for you… in her first year with us, she nearly tripled what she brought in the previous year when she was trying to do it on her own with mini sessions and digital files.

So if you want to make the shift from side hustle to full-time (or part-time) just like Liz did, hit play and get ready to feel inspired!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-225

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#224: Avoid This: 3 Costly Brand Disconnects That Make People Pay You Less Aug 13, 2024

Have you ever wondered if the branding for your photography business is up to snuff?

Maybe you see everyone else’s websites and social media and compare your own…

Maybe you’ve developed a few different logos for yourself and nothing ever really stuck…

Or maybe marketing totally overwhelms you and you wonder if you’re even going in the right direction with your brand…

Today I’m sharing the top 3 marketing faux pas to AVOID as a portrait photographer.

Tune in to learn things like like:

My biggest marketing takeaways from working at a large agency and at Coca-Cola.
The weird way people make a nearly instant determination about how professional you are.
One of the top things I look for in a brand (that photographers often miss).
What your brand actually is–not just colors and logos.
Why I actually DON’T recommend automating everything (yes, even nowadays with AI and all kinds of fancy tools).

So if you want to uplevel your brand as a boutique portrait photographer and start showing up as professionally as possible, hit play and get ready to take notes!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-224

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#223: The Epiphany: What I Learned from a Friend that Changed My Approach to Vendors Aug 06, 2024

Do you want more referrals and partnerships in your photography business but feel STUCK when it comes to actually getting them?

Maybe you feel desperate when you’re approaching them…

Or maybe you feel like you’re drowning and it’s hard to invest in someone else's business…

I recently went on a trip with my photography group (The Society of XXV), and while chatting with a high-end wedding photographer, I had my mind blown.

Early in the conversation, he told me what the FIRST THING he does when he goes to photograph a wedding… and it stopped me in my tracks.

Bottom line: If you want to get more partnerships and referrals as a photographer, you HAVE to pop on this Joycast episode.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-223

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#222: How This 17-Year Professional Photographer Turned Her Business Setback Into A Massive Success Story Jul 30, 2024

Have you ever felt like you’re running into the same problems over and over in your photography business?

Maybe you have a lot of clients but you’re still struggling to be profitable…

Maybe you face anxiety every time you need to sell your photography or your client wants to chat on the phone about prices…

Maybe you’re considering changing your business model… again…

Allyson faced those same issues as a long-time photographer.

But finally, after years of struggle, she found herself staring at a $14k paid invoice for her photography!

In today’s Joycast, she takes us deep into how she made this big shift, including:

What finally changed for her and how she decided to invest in herself.
Pushing past anxiety and showing up for her first in-home appointment with a client.
What her husband said after she showed him the paid $14k invoice.
How her first two sales compared to her expectations.

If you feel like you’re running into the same problems over and over in your business, or are struggling to transition from the hybrid (or digital file) model to the boutique model, this episode is for you!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-222

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#221: What #FamilyFirst Really Means Jul 23, 2024

If you’ve ever felt guilty for spending time on your business (away from your family)… and then also felt guilty for spending time with your family (away from your business), this is the episode for you.

Today I’m diving into my motto “family first” and exploring what it really means to prioritize your family–and my take might just surprise you.

We’ll tackle things like:

Building a foundation for your business that supports you and your family.
How to decide when to invest in your business and when to invest in your family.
My stance on weekend and night photography sessions.
The advice I gave my student when she wanted to reschedule sessions to go on a last-minute family trip.
How I navigated my kid’s school-aged years as a business owner.

So if you want to learn how to put family first, business first, AND you first (yes, it’s possible) hit play and get ready to get ready to take notes!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-221

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#220: Why Selling From Your Own Wallet Is The Kiss of Death Jul 16, 2024

If you struggle to charge what your photography is worth, or if thinking about selling your photography gives you the heebie-jeebies, then it’s time to examine your relationship with money.

The second I started pricing my photography, I fell into the number one “danger zone” pitfall possible… and that kept happening until I figured out a few key things.

Today, I’m going to share the money perspective shifts you need to keep in mind so you can avoid my mistakes and start REALLY charging what you’re worth.

If you want to understand what happens in our minds when we’re pricing our products and communicating those prices to clients, hit play, and let’s dig in!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-220

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#219: Pet Photographer Claire Sold $4,000 of Photos & Made More Than Her Monthly Income From Any Job She's Ever Had. Here's What She Did. Jul 09, 2024

If in-person sales or talking on the phone with a potential client freaks you out, you aren’t alone. A lot of photographers I work with are nervous about the boutique sales process–including pet photographer Claire Shelley.

Right before she moved to a new city, she was swamped with editing and disconnected from her clients. She rarely even knew if they liked their photos after she sent them over!

Claire knew there had to be a way to make more money and impact as a photographer. So she took a move to a new city as a way to revamp her business… even though the in-person sales aspect scared her!

Tune in to hear how she:

Booked her first “Julie” in a new city–without ever telling her what she did!
Decided to stay focused on animal photography rather than branching out to families.
Dealt with the nerves she had around in-person sales and talking on the phone to potential clients.
Talked to her partner about making the jump into Boutique Breakthrough.
And more!

If you want to learn how Claire went from making $700 in 6 months to an almost $4,000 sale, hit play and get ready to feel inspired!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-219

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#218: Business Not Growing? 5 Things You’re Overlooking Jul 02, 2024

If you’ve ever wondered how to stand out in a sea of competition, scroll no further, this is the episode for you!

Today I’m diving deep into five things you can do as a creative to be head and shoulders above everyone else in your area.

Spoiler alert: If you’re missing any of these five elements, you’re also missing out on a client relationship that could be even stronger (and risking your entire business).

Tune in today to learn:

How to stand head and shoulders above your “competition”
How I respond to missing deadlines in my business
How I let a client know if there is an issue with their order
How I have my team navigate any problems that arise with a client
And more!

So if you want to stand out and serve your clients at the highest level, hit play and take a page right out of my business handbook.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-218

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#217: Things to Hide From Your Friends & Family About Your Photography Business Jun 25, 2024

Have you ever felt frustrated or alone after talking to your friends and family about your photography business?

If you’re the only entrepreneur in your circle, you might find it tricky to know what to share and what to keep private. And you may even find yourself questioning the nitty-gritty of your offers or business model.

As an entrepreneur and coach of hundreds of thousands of photographers, I have realized there are just some things that we should keep from loved ones and only share with other dreamers and do-ers.

So today I sat down to chat about:

How to deal with the “peanut gallery” in your life.
What to share about your business and what not to share.
Seeing the world from a different perspective.
Reframing struggle in our photography businesses.
The “front pocket, back pocket” method I teach my students.

If you’re ready to feel less alone as a high-performer, settle in and hit play!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-217

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#216: When No One Wanted Prints, LA Photographer Catherine Made Changes. Here's How She's Landing $6,000 Client Orders Jun 18, 2024

Photographers in large cities often say that the clients in their area won’t purchase anything but digital files.

So I sat down with L.A. photographer Catherine Della Ripa to talk about her experience and what it’s really like transitioning from the digital file model to the boutique business model in a competitive market.

She joins me today to cover things like:

How to stand out in a crowded market when you’re not offering the same thing as everyone else.
How she transitioned an existing client from a hybrid model to the boutique system (and how much photography they recently purchased from her).
What her husband said after her first boutique photography sale.
How she recognized gaps in her sales system and what she did to streamline her process (so it was more profitable).
What she’s most excited about moving forward in her business.

If you can relate to feeling like no one in your market would pay for photography products rather than digital files, we recorded this Joycast just for you!

Hit play to get a dose of inspiration and tactical tools you need to go all-in on the boutique business model.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-216

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

215: Myths about Starting or Growing a Photography Business Jun 11, 2024

Almost all photographers will believe a common myth (or several common myths) at some point in their journey.

Not only do those myths cost valuable time and money, but they also lead to frustration and feeling like you’re spinning your wheels like Fred Flinstone.

If you’ve ever thought things like:

“I need to have the latest and greatest gear to get started.”
“I need a studio to be successful.”
“My portfolio isn’t big enough to get clients.”
“I should photograph anyone and everyone who wants my services.”

Then today’s episode is just for you.

Hit play to get unstuck, learn from my mistakes, and find the fastest path to success as a boutique portrait photographer.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-215

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#214: The 5-Zone Method to Finding Perfect Photography Clients Jun 04, 2024

Have you ever gotten a lead for your photography business, invested time and energy into explaining what you do and how you do it, only to be met with a disappointing response… or no response at all?

What if you could all but avoid that painful experience by separating your leads into five clear zones?

Today I’m talking to Allie Cline, who developed a five zone method for identifying right-fit clients in your photography business!

In our conversation today, we’ll cover:

How a TikTok trend started Allie’s five zone method.
How to avoid the “danger zone” of leads who will never turn into clients.
Why taking on not “perfect” clients may still be the right thing for your business.
One of the most common traps photographers fall into when looking for clients.

Allie originally shared this method at my three-day event just for boutique photographers, so if you missed out, here's your second chance to hear it!

And make sure to grab her five zone method graphic below, so you can follow along every time you get a new lead.

FIVE ZONE METHOD GRAPHIC:

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-214

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#213: How a Mom of 3 Went from Earning $3,275 Total in 3 Years of Photography to $4,071 in 3 Months! May 28, 2024

Have you ever felt STUCK in your photography business?

Maybe you have a portfolio, have purchased courses, and even have a few clients under your belt… but you still aren’t gaining much traction.

It feels like every time you DO take a few steps forward, you’re met with resistance and end up sliding back down to where you were.

Tacoma, Washington photographer Danica Williams was in the same boat.

But with ONE decision, she turned it all around and made more money in three months than in the last three years of her photography business… COMBINED.

Today we tackle things like:

Going from charging ZERO to charging what you’re worth.
Why building a beautiful portfolio often ISN’T the answer to getting more clients.
Winning the mental game of seeing yourself as an ARTIST.
Her first nearly $3,000 photography sale.
Working a full-time job while growing your photography business and investing in education.
And MORE!

So if you want to learn exactly how to get unstuck and start finally gaining traction in your photography business, hit play and get ready to feel empowered!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-213

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#212: How to Talk to Your Spouse or Partner About Investing in Your Business May 21, 2024

If you are going to go ALL IN and invest time and money into your photography business, it’s important to have the buy-in of your spouse.

But how exactly do you get that?

It can be tricky – especially if you have tried before and failed, have purchased programs before and had them not work for you, or have a partner who doesn’t share your vision!

Today I’m sharing eight concrete steps for how to talk to your spouse about investing in your photography business.

These tips have not only worked for me, but for my students who have gone on to grow and run successful boutique portrait photography businesses! Sometimes even without the support of their spouse (at first).

Plus, I put together an invaluable cheat sheet of steps you can take to overcome concerns and stay calm during a difficult conversation.

So hit play if you’re ready to get the buy-in of your special person so you can run full speed ahead at your photography business dreams.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-212

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#211: 6 Things to Do Before Memorial Day in Your Photography Business To Crush 2024 May 14, 2024

Are you wondering how to balance your photography business with your family plans and demands this summer?

The right summer mindset can not only set up your photography business for success (to the tune of making 30k+ only working a few days a month), but it can give you true time freedom to enjoy with your family!

So I rounded up six ways to make this summer season COUNT for your photography business!

I’m talking about things like:

Reverse engineering your photography business goals
The 3 phases you need to focus on to be sure you're not sidelining your business
The right way to pre-plan for the holiday season
How to stay accountable and take bite-sized actions toward your business goals

All WITHOUT working 40 hours a week.

So if you want to put your family first while growing your photography business this season, hit play and get ready to jot down these six things to do before Memorial Day!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-211

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#210: Massive Debt Left This 18-Year Career Photographer Ready to Quit. Her Inspiring Turnaround Story May 07, 2024

Have you ever felt like throwing in the towel on your photography career?

Maybe you’re struggling with:

Feeling like you’ve tried everything and still not finding right-fit clients
Working all hours of the day and losing the time freedom you set out to create
Being endlessly busy but unable to outsource or hire an employee

My guest today, Angela Hopper Lee, was in the same boat.

Her photography degree didn’t teach her how to get clients. So, while she had a few regular clients who would return year after year, she wasn’t growing her business.

Thankfully, that’s when she found us. Just a short while later, she owned her time again AND was averaging $3,000 an order!

So if you want to learn how to stand out in a sea of competition and sell your photography as a shy introvert, hit play and get ready to feel inspired!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-210

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#209: How Do I Know If I’m Ready to Start Charging for My Photography? Apr 30, 2024

Have you ever wondered if you’re ready to start CHARGING for your photography?

Maybe it feels too good to be true that you could make money doing something you love…

Or maybe you worry that you’re not good enough to start making money…

In this episode, I share eight ways to tell if you’re ready to start charging for your photography.

I also share how I got into photography, what my first sale was like, and what some of my “mind trash” told me along the way (maybe it will sound familiar to you).

When I was deciding to charge (and how much to charge) for my photography, my mind was filled with “what if?” questions like:

What if I’m not good enough yet?
What if she doesn’t like them?
What if I charge too much?

But I turned that first $50 sale into a 26-year career as a professional photographer, selling over $3 million of photography services (without a photography degree).

So if you want to start charging for your photography but you’re not sure where to start, hit play and get ready to feel confident about your decision!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-209

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#208: The Untold Story: A Photographer’s Switch from Prints to Digital Files and the Unexpected Aftermath. Apr 23, 2024

Have you ever felt like you needed to conform to what everyone else is doing in business?

Maybe you’ve seen digital files grow in popularity and considered switching or moving to a hybrid model.

When long-time photographer Jenn Kerfeld felt pressure to start offering digital files in her print photography business, it led to some unintended consequences… resulting in her wanting to stop photography altogether.

In this episode, she shares how she took action to find JOY in her business again, focused on quality over quantity, and went all-in on the boutique business model.

She also gives us the full story of how she was able to serve 20 high school senior clients FULLY last year, rather than churn through 75 as she had in previous years).

If you’ve ever felt like you need to do what everyone else is doing in business, sit back, hit play, and get ready to be inspired to stick to your own path!

Hit play here.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-208

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#207: How a Mom of 5 Landed a $17,000 Order in Her Brand-New Photography Business Apr 16, 2024

Have you ever been faced with a decision that you knew would change everything for you no matter which side of the fence you landed on?

When Liza Blecher’s husband got stationed in North LA, she and her five kids had to make the tough call to stay in Florida while he went ahead to California.

In this episode, she shares how she overcame new family dynamics, renovating a home, major back surgery, and fear of failure while starting her photography business.

She also gives us the full story of how she landed her first paying client… who went on to order $17,000 worth of photography products (and still keeps in touch with her today)!

If you’ve ever felt like your family life or busy schedule is standing in the way of your photography business goals, grab a cup of your favorite beverage, hit play, and get ready to be inspired by Liza’s story.

Hit play here.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-207

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#206: 11 Tax Benefits of a Photography Business Apr 09, 2024

Did you know about the tax benefits you have access to if you have a business?

It’s true, friend. Money (and lack thereof) is top of mind for the large majority of us - more than family, or even work. If the thought of taxes is holding you back from starting your photography business,

I’ve got you covered.

In this episode, I’m going to share the amazing tax benefits you have as a business owner. If anything, this will make you want to start your business sooner. Everything from trips, equipment, furniture, and so much more is applicable to tax concessions.

So grab a cup of your favorite beverage and pop open a Google doc -- because you’re definitely going to want to take notes for this one.

Hit play here

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-206

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#205: She left her Corporate America Sales Job & Started a Photography Business. Here’s What Happened Next. Apr 02, 2024

Where are all my photographers who are stuck in the corporate grind and dream of spending their days behind the camera?

I have just the advice for you. This episode digs into the life of Anna-Marie who had a thriving career in corporate sales. But when it came to starting her own photography business, she had to unlearn everything she learned as a star employee.

Fast forward today, Anna-Marie has a 6-figure business doing what she loves.

If you worry that you may lack the confidence, people skills, and a huge network to build a successful business…

Pop in your earbuds to learn how Anna-Marie got her first client, persevered in spite of a physical injury and how she creates a deep connection with all her clients.

Hit play here.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-205

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#204: How Newbie Tennesee Photographer Ryan Turned Two Photos into $3,006! Mar 26, 2024

Are you a newbie photographer? You'll want to hear today's podcast. Meet Ryan - he left his teaching career to pursue photography when his gut kept telling him, “You’ve GOT to get out of that job.”

Before going Boutique, his average sale was only $345! His first Boutique order was $3006!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-204

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#203: GBL Takeaways Mar 19, 2024

Have you ever attended a photography conference? What did you think? Did you get everything you needed for your business?

Picture this: an event that goes beyond the ordinary, where education meets empowerment, and where transformation is not just a possibility but a promise. That’s Go Boutique Live.

I just finished the 2024 live event and can’t wait to share my biggest takeaways with you. So pop in those earbuds and maybe grab a notepad for this podcast. It’s full of golden nuggets!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-203

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#202: Secrets from $100K Yay Award Winners 2023 Mar 12, 2024

Is a six-figure income in your photography business possible! Yes AND today, you'll meet four of my students that crushed their goals in 2023.

Meet Jean Lachat, a seasoned photographer from Chicago, whose journey spans over two decades. In the dynamic Peak Performers program for six years, Jean reveals how cultivating confidence and refining her mindset played a pivotal role in elevating her sales and business growth.

Next up is Kristin Gowan, the proud owner of Kristin Gowan Photography in Ontario, Canada. She'll share how she went from an average of $25K to $35K in previous years to over 100K in 2023

Kelli Gowdy, the skilled photographer from High Point, North Carolina, with 12.5 years of experience, takes us on her journey of specializing in high school seniors. Hear about the mindset shift that propelled Kelli to surpass her financial goals by $30,000 and the importance of standing firm on pricing.

Lastly, Katie Redmond, the passionate owner of K. Redmond Photography in Michigan, unfolds her 13-year journey. With a focus on empowering women through photography, Katie emphasizes the significance of consistency and keeping things fresh in her business. Discover how stepping outside her comfort zone and building relationships in the community led to exponential growth.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-202

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#201: How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money Mar 05, 2024

Ever feel like life just keeps getting in the way of your dreams?

For Sally Brown, it seemed like one thing after another way standing in the way of her doing what she loved - photography.

But a healthy dose of frustration (and a fateful trip to Italy) helped her finally get on the path she was meant for.

(And bring home enough income to make her husband’s eyes pop out of his head!)

Need a reminder that FATE takes ACTION (and you can do it ALL)?

Pop in your earbuds and hit play on this episode of the Worth Every Penny Podcast now!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-201

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#200: Part 2: Focus on You: Two Essential Assessments for Every Photographer to Take Feb 27, 2024

Knowing yourself is key to …. well, everything!

Whether it’s living a good life, building a great relationship, or running a business…

Knowing your natural strengths is KEY!

One of the best ways I’ve ever seen to discover your hidden strengths and talents is an assessment I give to every potential hire.

I won’t even look at a resume until I see their results!

(And compare them with my own)

Pop in your earbuds, and I’ll tell you all about it!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-200

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#199: Focus on You: Two Essential Assessments for Every Photographer to Take - (Part 1) Feb 20, 2024

When you get paid to do something you’re naturally good at, life is just BETTER.

It feels easier. More rewarding. More exciting!

On the other hand, working 8 hours a day (or MORE) at something that feels like trying to put on jeans right after you put lotion on your legs is just …. Exhausting.

If that’s been you, and you’re looking for a life that FITS you instead of OWNS you, I’ve got something to share with you today.

The key to building a life you love starts with finding out your hidden talents.

You know, those things you’re naturally good at, like you were born to do.

Today, I’m going to show you one of my favorite ways to expose those “hidden talents.”

So pop in your earbuds and hit play, because today is all about learning the ins and outs of YOU!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-199

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#198: The Hidden Cost of Saying Yes to What Should Have Been a No Feb 13, 2024

Feel like you have to say “yes” to every offer of work right now?

I know how that feels - your schedule is full of cobwebs, and people are TRYING to give you money, so turning it down feels wrong.

Spoiler alert: Saying “no” can be a really good thing.

Learning when to say no to work you can’t/won’t/don’t-want-to-do is one of the skills that will take your business all the way up.

Before you say “yes” to one more thing, listen to today’s podcast.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-198

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#197: A Coach’s Wife’s Journey From Burnout to $2,380 Photography Orders Feb 06, 2024

Does work-life balance for your family mean you have to consider both your job as well as your spouse's?

If you’re struggling with supportive-spouse-burnout, you’ve got to hear today’s podcast.

You’ll hear how Christian Gipson10X’d her average order while working a fraction of the hours, she jumped at the chance.

Hit play now!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-197

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#196: How My Students Skyrocket Their Photography Businesses: A New 6-Step Planning Framework Jan 30, 2024

If there’s one thing I’ve learned from watching The Great British Baking Show….

It’s that bread sculptures and towering cakes need structure or else they tumble to disaster!

Your photography year is the same way.

That’s why I have my students do an activity every January that sets them up with a strong foundation for the next 12 months.

I call it “Planuary,” and it would get you a handshake from Paul Hollywood if he was judging business instead of cake. Pop in your earbuds and listen now!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-196

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#195: Why 10x is Easier than 2x. 3 Takeaways From My Conversation with Dr. Benjamin Hardy Jan 23, 2024

When I had the opportunity to sit down with one of the biggest minds in business, who’s also one of my FAVORITE authors, I didn’t hold back!

Dr. Benjamin Hardy, the world-renowned business thought leader, was at the same entrepreneur retreat I was at! Seeing a golden opportunity, I invited him over and picked his brain …

All for your benefit!

In today’s podcast, I’m sharing my biggest takeaways from our convo…. like the easy way you can 10x your business this year by doing LESS!

You’re gonna be blown away by what he had to say - and how easy it will be to put his ideas to work in your business.

Grab a notebook and press play now! What Dr. Hardy had to say could change your business forever (in a GREAT way)!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-195

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#194: How Carmen, the Small-Town Mom, Turned $150 Sessions into $2,000 Triumphs! Jan 16, 2024

Think your town is TOO SMALL for you to get BIG ORDERS with boutique photography?

It’s not! And I’ll prove it….

Mom-of-two Carmen was living in a teeny tiny forest town in New Hampshire with just 2,000 residents when she started her photography business.

So how did she go from a $150 average to $2,000 orders without moving to the big city?

Press play to find out!

(P.S. - You can do EXACTLY what she did, no matter where you live!)

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-194

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#193: How My Top Students Made $658,466 in December Jan 09, 2024

Inflation is out of control! With the cost of everything going up, you might be worried that your boutique photography clients could wander off into the wilderness, taking their business with them.

I’m here to tell you - they won’t.

In fact, this December, my students made more than $650,000 IN ONE MONTH!!!

Boutique Photography is one of those things people will spend money on even when times are tough, the economy is shaky, you get the picture….

In today’s podcast, I’ll show you how my students sold over half a million dollars in four little weeks. Press play now!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-193

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#192: Breaking News: Something MAJOR is coming for Photographers Jan 02, 2024

Today, I drop some major news that's set to revolutionize the world of photography.

If you're a passionate creative, deeply in love with your camera, and dreaming of a career or side hustle that's as fulfilling as it gets, then today's episode was made for you!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-192

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#191: This Mom Stopped Selling Digital Files When Her Baby Was 2 Months Old. Here's What Happened Next. Dec 23, 2023

Especially for moms, life is full of tough choices.

When Felicia’s 2-month-old baby boy couldn’t stay out of the hospital, she knew she had to make a choice:

Being a present mom OR being an “I work crazy long hours” digital photographer.

UNLESS ….

She could find a third option that allowed her to do BOTH!!

(Spoiler Alert: She did - and got a $3,297 sale!!)

If you’ve been struggling to make a decision about your photography career, you’re going to love the happy-ending-story for Felicia and her family.

Press play now!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-191

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#190: How One Word Can Create the Outcome You Want for Your Photography Business in 2024 Dec 18, 2023

What if I told you one itty bitty word could change the fate of your business in 2024?

It can.

There’s an exercise I do every year around New Year’s, and it WORKS to set the pace, outlook, and intention for my business for the next 12 months.

It only takes a couple of minutes, and it’s CREATIVE and FUN!

Ready to take charge of your next year – in the easiest and most effective way I’ve ever seen?

Press play now, and I’ll show you how!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-190

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#189: Thinking about Pausing Your Business Until the New Year? Do This First. Dec 11, 2023

Did you know December is the most important month for a portrait photographer? No joke - from tax deductions to LOTS of people spending money, this is the peak season for photographers. So it’s wild to me some portrait photographers pause their business until the New Year.

I get that there is a LOT going on in December, but there are ways you can do BOTH, and WELL!

If you’re considering putting your business on pause until January, pop in your earbuds and let me show you a few things that don’t take much effort from you this month but really can make a big difference for your business.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-189

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#188: This Maternity & Newborn Photographer Got Halfway to Her $100k Goal for the Year In Just 4 Months. Dec 05, 2023

I like money.

I bet you do, too.

But money ISN’T why we do what we do as photographers!

For me and my student Jenn (and probably you, too) being a photography business owner is about having plenty of time for our families while still contributing to the family budget!

So when Jenn stopped selling digital files and found herself making $13,000 in a single month ….

She KNEW her new business model was perfect for her and her family!!

See how she made the switch in today’s podcast!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-188

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#187: Does Wall Artwork Serve Your Clients? An Interview With My First $1,000 Client from 21 Years Ago! Nov 28, 2023

Today, I’m interviewing my very first boutique client, Julie - YES, THE JULIE!!! who invested over $1,800 on artwork of her daughter 21 years ago!

You’ve probably heard me talk about my Julie if you’ve been around my community for a bit. Before Julie, my largest order had been teeny tiny. But once Julie became my client, everything changed for me.

I finally saw what was possible for my photography business. It was at that point that I knew that if one client loved what I was doing enough to invest over $1,000, there were more like her out there. And that’s why I celebrate so hard for my students when they get their first “Julie!”

In this interview, you’ll hear what Julie was thinking when she made the investment as a newlywed and new mom on a budget. And if you keep hearing from people that you’re too expensive, you’ll get a glimpse inside the thoughts and feelings of a right-fit client so you can see how this model works when your marketing attracts them.

Curious, right? Pop in your earbuds and press play now.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-187

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#186: How Maegan Took My Free List of 77 Ways to Make Money and Made $4,480 in 7 Days! Nov 21, 2023

Do you ever find yourself saying, “I have no idea how to make this happen?” Yep - that was Meagan.

If you need a re-encouraging story that will remind you why you should never give up, you’re going to want to listen to Meagan’s story.

Grab a cup of tea, and let’s fill your inspiration tank.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-186

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#185: How 4 Clients Paid Tabitha $23,000 and Freed Her from the Day Job Grind! Nov 14, 2023

Do you ever think , “I’m too new a photographer to charge more” or “there’s no way people will pay more for my photography?”

Tabitha Henderson was letting these EXACT thoughts keep her stuck in a photography business that was going NOWHERE.

If this is you, make sure you listen now for a big ole cup of inspiration.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-185

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#184: One Conversation Starter Framework I Use to Talk to Anyone, Anytime Nov 07, 2023

Are you a business owner and an introvert? Do you wish someone could just map out the exact formula for a conversation?

Talking to strangers can feel overwhelming. That’s because you don’t know where to start these conversations.

Today, I share exactly how. Hit play now, and I’ll give you the formula to structure your conversations with strangers into conversations about your photography business.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-184

SHOW TRANSCRIPT:

https://bit.ly/472gdev

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#183: 4 Things I Obsess Over for Every Client Session Oct 31, 2023

Are you the type to drive yourself crazy obsessing over EVERY LITTLE DETAIL of your photography sessions?

It can make you feel crazypants… I get it! You want everything to be awesome, right?

I can be super obsessive over my photography sessions, too, because I want to give my clients a white-glove experience they’ll love.

Then I’ve figured out - there are only 4 things that are REALLY worth obsessing over!

Hit play now, and I’ll tell you what to obsess over so you can let the stress go about everything else.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-183

SHOW TRANSCRIPT:

https://bit.ly/3QnDiRJ

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW? Subscribe & Review on Apple Podcasts

#182: This Wedding Photographer Transitioned to Portraits & Did $10k From ONE Marketing Activity Oct 24, 2023

The Fosses felt like they couldn’t squeeze another drop of money out of the time they had to put into their photography business.

This husband-and-wife wedding photography team was maxxed out. With two babies at home they COULD NOT squeeze another minute out of their busy schedules

(and didn’t want to take another moment from their growing babies)

But when they realized they weren’t making enough money no matter how much they worked, something had to change.

When they found THIS one marketing idea ….

They made $10,000 in just TWO MONTHS!!

Hit play to hear their story.

#181: How I Schedule a Busy Week in my Photography Business for Maximum Productivity Oct 17, 2023

Are you struggling with a HUGE photography business decision? Like whether to get a studio, new gear or if you can afford to hire an employee?

Deciding the right move is scary. I got you! The answer lies within your numbers.

It's time to embrace them because, just like a handful of “draw 4” cards in UNO, they hold the key to a win.

Today, we'll delve into the three numbers I look at daily to steer my photography business to growth and profits.

And guess what? I'm even sharing a copy of the exact spreadsheet I use so you can effortlessly track your income and expenses. It’s going to be a game-changer.

Pop in your earbuds and press play now!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-181

SHOW TRANSCRIPT:

https://bit.ly/3Q21ZTC

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#180: How a Small Town Couple with 5 Kids Stopped Selling Digital Files & Had $12,620 in Photography Orders 53 Days Later Oct 10, 2023

Are you considering closing your photography business? If you’re tired of doing everything you can to find clients, only to realize that the hours you’re spending aren’t worth what you’re getting paid, this episode is for you.

Before you close down your photography business and start applying for jobs, you need to hear Andy and Danielle’s story!

This husband-and-wife photographer team with 5 kids live in a town of just 1,000 people. They started taking on side jobs when their photography business of 6 years started to slide.

The decided to do something drastic and only 53 days later…

They got a $12,620 client order!!!! Hit play now to listen to their story!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-180

SHOW TRANSCRIPT:

https://bit.ly/48NPyU0

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#179: 5 Things You’ll Hear About Starting a Photography Business that I Call BS On Oct 03, 2023

Most of the common advice you’ll hear about starting a photography business is BS!

Yet just like when I was pregnant with my twins, everyone and their mother wanted to give me some kind of advice.

Did I want that advice? No.

Was it good advice? Mostly no.

Did it irritate me like poison ivy on my eyeballs? YES!

Well-meaning people who love you, but don’t know diddly squat about running a photography business will fill your ears with “advice” that’s anything but helpful.

And listening to it, I’m sad to say, can actually hold you BACK!

On today’s podcast, I’m going over the most common pieces of advice about starting a photography business that are BS.

Like:

How long it takes to turn a profit
Whether you need a studio or not
What attracts high-paying clients
And a lot more!

So pop in your earbuds and get ready for some straight-up FACTS that cancel out the BS you’ve probably been hearing!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-179

SHOW TRANSCRIPT:

https://bit.ly/3EZ4f8O

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#178: This Hair & Make-Up Artist Started a Photography Business. Here's What Happened. Sep 26, 2023

Scared to leave your current career because you’re afraid you won’t make enough money as a photographer?

It’s a valid point - the average photographer only makes $30K a year. Yikes!

That’s exactly what my student Krystina, a hair and make up artist, feared when she started investigating the idea of leaving her career to become a photographer.

She wondered, “How do you do set up a photography business so that you don’t make ‘average’ photographer money?:

Within two months of boutique photography education, Krystina got her first $1,500 order! And she hasn’t looked back since.

If you’re scared to make a change and worried that photography might not be as worthwhile as your job now, you’ve got to hear Krystina’s story.

Pop in your earbuds now and hit play - the motivation you need is right here!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-178

SHOW TRANSCRIPT:

https://bit.ly/3RwV4UD

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#177: The Unexpected Relationship Photographers Need When Growing a Photography Business Sep 19, 2023

Ever wonder if you should you build relationships with other photographers? Is it worth your time? Will it amp up your head trash and send your self-esteem on a downward spiral? Or worse yet, could it hurt your business in the long run?

My take on these relationships is a bit untraditional. So if you’re stuck in camp naysayer and feel like having photographer friends isn’t for you, hear me out.

On this episode I’ll show you how these relationships can actually become your secret sauce to building a thriving, creatively fulfilling photography business. And you’ll learn three key things to look for when building relationships with other photographers so you, your clients, your family and your new photographer friends all benefit. So hit play and let’s dig in!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-177

SHOW TRANSCRIPT:

https://bit.ly/3LuKtWF

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#176: How I Schedule a Busy Week in my Photography Business for Maximum Productivity Sep 12, 2023

Struggling to “get it all done?” The breakneck pace of running a photography business while caring for your family can feel impossible.

Believe me, I know. I started my business with newborn twins at home and added baby number three a year later.

I had to figure out a schedule that allowed time for my kids, my business, my husband, and, you know … ME!

On today’s episode, I’m going to show you the exact weekly schedule I used to keep my busy photography business thriving while still having plenty of time for three kids.

I know this worked for me - and it can work for you, too. So press play now!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-176

SHOW TRANSCRIPT:

https://bit.ly/45NASlJ

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#175: Do You Feel Like Growing Up Poor Has Held Your Photography Business Back? How Shelby Overcame Her Circumstances. Sep 05, 2023

Do you really need a photography studio?

Today, we talk about why you should NOT get a studio until you have done ONE very important thing.

You’ll meet one of my students who took on the expense of a studio and what happened next.

It's a tale of a really poor upbrining, with a dash of risk, and the kind of mistake that could've had her throwing in the towel.

Curious to hear all the juicy details about Shelby's studio rollercoaster?

Hit play to tune in.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-175

SHOW TRANSCRIPT:

https://bit.ly/47Yt0PX

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#174: 9 Words You Can Use if a Client Stumps You With a Hard Question Aug 29, 2023

There’s a dirty little trick your brain is playing that is holding you back.

The crazy thing is that you don’t even realize that it’s happening!

But I’ve seen it sabotage so many of my students that it’s time I shed some light on it.

In today’s Joycast, I’ll share how the “What if…” game your mind plays can sabotage your forward momentum and some powerful tips I use to push past them.

I’ll also share 9 powerful words that you can use when a client stumps you with a hard question.

Don’t get paralysis by analysis here - press play on today’s episode and learn these tips to overcome self doubt.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-174

SHOW TRANSCRIPT:

https://bit.ly/3sEcHHC

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#173: Can Mentoring Young People Help Grow Your Photography Business? Aug 22, 2023

Should you hire an intern? What are the benefits of having young people in your company?

Better yet, where do you find those “impressive youth,” and how do you convince them to work for you?!

Today, I’ll share the four BIG benefits of mentoring that I bet you’ve never thought of before (I certainly hadn’t until I did it myself). These are HUGE bonuses for you and your photography business that you don’t want to miss!

Press play now to find out how mentoring will help you build a better photography business and it will feel as good as snuggling a new baby (it’s the BEST)!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-173

SHOW TRANSCRIPT:

https://bit.ly/47ARKh3

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how-to videos:

www.joyofmarketing.com/podcast/episode-172

#172: Can You Be a Stay at Home Mom & Make Enough Income from Photography? How One Mom Is Getting $5,000 Orders. Aug 15, 2023

Do you ever feel like what’s the point? Between the grind of figuring out your photography business and taking care of all the things your kids need from you, it would be easier to put a swimsuit on a gorilla.

Today, I met Janelle Krulicki, a stay-at-home mom who was spending an whopping 15 hours PER digital file client. Exhausted and burned out with barely any income to show for it and a husband who was getting annoyed, Janelle was at a crossroads of whether or not a photography business could work for her.

Here’s her story of what she changed everything, got a $5,000 order and THRILLED her husband at the extra money coming into their household every month!!!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

SHOW TRANSCRIPT:

https://bit.ly/3OVZsuA

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how-to videos:

www.joyofmarketing.com/podcast/episode-171

#171: 73 Photographers Came To Nashville for Selling Summer Camp. Here Are Their Biggest Takeaways Aug 08, 2023

Have you ever wanted to be a fly on the wall during someone else's photography session? You know - see what they do differently.

Recently I had students in a real-life LIVE session and selling presentation, I gotta say, it made me a little nervous!

AND things did NOT go as planned!

But it was their takeaways from the day that were the REAL surprise!

It’s so cool to see what these professional portrait photographers - new and experienced - picked up on as I was “doing my thing.”

You’ve GOT to hear these. So press play now!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

SHOW TRANSCRIPT:

https://bit.ly/3qlM0XI

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how-to videos:

www.joyofmarketing.com/podcast/episode-170

#170: I Did a Session LIVE for My Students at Summer Camp: Here’s What Happened Aug 01, 2023

What do you do in a photography session when one of the kiddos doesn’t want to participate? We’ve all been there!

This exact thing happened to me LIVE in front of 73 of my Peak Performance students. During the session, I was thinking, okay, we've got a family of five. If everyone isn’t in the photo, we have nothing. They won’t order ANYTHING. Talk about pressure.

It wasn’t expected, but here’s how I handled it - and all the other unexpected turns that happened in the live session and presentation. Listen to learn more.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

SHOW TRANSCRIPT:

https://bit.ly/3YnEecj

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-169

#169: What's Possible For You If You Don't have a Photography Degree? Brandy Got a $4,000 Order Jul 25, 2023

Feel like you’re not a “real” photographer because you don’t have a photography degree?

That’s exactly what kept my student Brandy Aldrich from embracing her long-term dream of being a photographer!

“They told us in college that we needed a degree to back up our talent, so I thought if I went out on my own, I’d fail.”

The thing is - Brandy already had a good eye. She took great pictures. She didn’t need a degree in photography. What she needed to learn was something totally different.

Listen now to find out what changed everything for Brandy and helped her transition from giving her photos away to getting $4,000 orders.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

SHOW TRANSCRIPT:

https://bit.ly/3Y1Ev4x

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-168

#168: The Universe Vs. You: How to Stay Super Strong When You're Being Pulled Down Jul 18, 2023

“Nobody will ever pay that much for photography.”

“You’re not even a real photographer.”

“You’ll never be able to run a photography business and raise kids, too.”

Cutting, judgmental comments from your friends, spouse or even STRANGERS can really get you down. Especially when they are about your photography business.

If you don't find a way to rise above them, they can absolutely drag you and your photography business down.

Hit play to learn how to take those comments, throw them into a pile, and set them on fire - because you are meant for MORE than what people say!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

SHOW TRANSCRIPT:

https://bit.ly/3O2nQtc

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-167

#167: I Bargained for a better price at an Art Fair. Here’s what happened. Jul 11, 2023

There’s nothing more terrifying than when someone asks you for a discount on your photography.

Do you freeze?

Stumble over your words, unsure what to say?

Cave in and give them the discount on your photography?

PHOTOGRAPHERS, WE DON’T HAVE TO DO THIS!

The key is to be prepared when photography clients ask this question. I recently asked a local artist for a discount and his response was the best I’ve ever heard. Hit play to learn what he said (and you can too) when someone asks you for a discount on y our photography services.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

SHOW TRANSCRIPT:

https://bit.ly/3rgGbe9

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-166

#166: Beating Imposter Syndrome: How Kim Wolfe Went from Charging $200 to a $4,400 Session! Jul 04, 2023

Do you ever feel like every photographer in your market is out there doing great work and raking in clients… except for you?

Despite having a photography degree from one of the best photography schools in the country, Kim struggled to make a full-time living doing what she loves.

As impostor syndrome took root, she wondered if she would ever make more than $200 per session…

Hit play to learn how she beat her head trash, got confident in her photography business, and made a $4,400 sale!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

https://bit.ly/3NG87zA

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-165

#165: 6 Ways to Attract Awesome Photography Clients This Summer Jun 27, 2023

Your kids are out of school, but does that mean your photography business has to be on vacation, too?

NO!

Here are 6 ways to attract awesome photography clients this summer while getting TONS of family time, too!

Hit play now and I’ll show you how to get the MOST out of summer (for your family and your business).

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

SHOW TRANSCRIPT:

https://bit.ly/3pf6UHy

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-164

#164: How This Mom of 3 Sold $12,700 of Her Photography in 30 Days (While Working a Full-Time Job) Jun 20, 2023

They say it takes 10 years to be an overnight success, but Allie Cline proved “them” wrong!

This self-proclaimed introvert and mom of 3 had just moved to a new town when she decided to join Boutique Breakthrough.

So what did she do to get $12K in orders in her FIRST 30 DAYS in business???

(Something you can do TODAY!)

Find out how Allie made something BIG happen for her business, all while taking care of three kids and working full time, in today’s podcast!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

https://bit.ly/3JlmQP4

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-163

#163: How Leah Turned Her Photography Business Around When Nothing Was Working Jun 13, 2023

Do you ever feel like despite trying EVERYTHING, your lack of clients means that you’re bad at marketing your photography business?

My student Leah had the same fear. After years of several misses, her photography business had turned into something unfilling and draining.

But then she tried one more thing…

Hit play to learn how long-time photographer Leah finally turned everything around and landed a $6,000 order!!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

https://bit.ly/3X3JilF

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-162

#162: Attention Parents: Here's How to Navigate Summer In Your Photography Business Jun 06, 2023

When the kids get out of school for summer break, it can really throw a wrench in your schedule as a photographer.

How are you supposed to run your business, squeeze in sessions, all while caring for your little ones who are suddenly home 24/7?

I’ve got three kids, and my family navigated the summer schedule for 15 years so my business didn't have to come to a screeching halt. It can be done!

On this episode, I’m sharing the 6 rules of managing summer vacation when you’ve got kids and a photography business. Summer schedule stress disappears when you have a plan!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

https://bit.ly/3WTGib6

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-161

#161: How To Transition Into Photography While You’re Still Working a Day Job May 30, 2023

Want to go ALL IN on your photography business, but feeling pressed for time between your current career and your family?

Friend, I TOTALLY get it. And I have some good news for you…

I rounded up a few simple rules that will help you maximize the time you do have so you can transition into a thriving photography career! (Without burning the candle at both ends or sacrificing even more time with your family.)

Curious? Hit play and let’s dive in!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

https://bit.ly/429fNQd

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-160

#160: Curious How to Juggle a Full Time Job & a New Photography Business? Meet Shaina. May 23, 2023

Want to give up your career to run a photography business? Working mom of 3 Shaina felt the same way…

She wanted to do photography, but with a full-time job, three kids, two dogs, and a husband all needing her attention, she didn't know where to start.

Hear how Shaina took the first step and leveraged the small amount of time she did have to go all in and get a $3,000 client order!!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

https://bit.ly/3C8l0xf

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-159

#159: The Mistake of Not Focusing on Money May 16, 2023

Have you ever felt guilty about asking people to pay {gasp…that much} for your photography? Do you have trouble charging what you’re worth because of how you grew up?

Maybe you’re even worried that you’ll feel guilty or change in icky ways if you start making more money in your photography business.

Today I’m sharing nine ways to use money from your photography business for GOOD so you can shift your perspective around what it means to be profitable and help you and the people around you live your best lives.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

https://bit.ly/42ZLTig

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-158

#158: I stayed at a Luxury All-Inclusive Resort in Mexico. Here’s What I Learned. May 09, 2023

Have you ever found it hard to believe that people will invest big bucks in your photography?

Maybe you’ve fallen into the trap of selling from your own wallet (thinking about what you would pay for something).

And because of that, you’ve kept your prices low.

Today I’m sharing what I learned about competing on price while staying in an all-inclusive resort in Mexico for a business event!!

Hit play to hear my epiphany and what it means for your photography business!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

https://bit.ly/42fvshz

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-157

#157: How This Small Town Photographer Got $30K in Portrait Orders in 3 Months!! May 02, 2023

Have you ever had friends and family doubt that you could make a living from your photography?

Or maybe you’ve felt pressured to quit photography altogether and get a “real” job?

Kristen was in the same boat. She didn’t have a support system for her photography dreams, but she still KNEW she had to keep going.

Today she’s sharing how she went from a digital file photographer to a boutique photographer and ended up making $30k in just 3 months!!

Hit play to hear the full story of how she did it!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

https://bit.ly/44k83gp

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-156

#156: How Giving Back Can Help You Grow Your Photography Business Apr 25, 2023

There are so many people struggling in the world right now. Here’s how you can help just by using your camera.

Everywhere I look, there are people who can use a helping hand. But I don’t have unlimited funds to write checks or the hours I’d love to dedicate to volunteering. Here’s what I can do, and so can you!

We can use our cameras in specific ways that give back while we grow our photography businesses, too. I’m not just talking about giving away free sessions.

This one idea is on the top of my FAVORITES list for lifting as I climb (my life’s motto)!

Hit play to learn the five steps to “Giving and Getting” so you can feel good, do good, and grow your photography business in the process!!!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

https://bit.ly/3URyV3d

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-155

#155: In 40 Minutes She Made More Than Her Largest Wedding Package! Apr 18, 2023

Do you want to transition out of wedding photography and into portrait sessions?

Maybe you still love weddings! But you know that they’re so time-consuming…

One of my students came to the same conclusion.

And after her revelation, she made more in a 40 minute session than she was making in 40 HOURS of wedding photography work!!

Hit play to learn how Kaycee made the jump and how you can do the same thing!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

https://bit.ly/3oaLl9V

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-154

#154: The Cost No One Talks About In a Photography Business Apr 11, 2023

Did you know that there is ONE expense that could cost your photography business more than ANYTHING else?

No, it’s not taxes or gear…

In fact, it’s something you might not even know exists!

Hit play to learn the cost that NO ONE talks about in a photography business (and how you can avoid it).

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

http://bit.ly/3KLRQrF

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-153

#153: Stop Doing This ONE Thing If You Can’t Get Anything Done Apr 04, 2023

I’m a creative entrepreneur who struggles with shiny object syndrome. So there are days when I feel like I’ve gotten NOTHING on my list done.

Today I’m sharing one decision you can make to MAXIMIZE the time you do have to work on your business – so you can fit in more of the things you NEED to do to build a business that thrive while you put #familyfirst.

Hit play to learn the number one thing you have to stop doing right now.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera!

joyofmarketing.com/cameragiveaway

SHOW TRANSCRIPT:

http://bit.ly/3ZFfb3i

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

www.joyofmarketing.com/podcast/episode-152

#152: How An Early Childhood Educator Replaced Her Income with Photography Mar 28, 2023

Do you dream about what you would do with extra income from a photography business?

Shalicia did, too – but she quickly realized that working full time AND being a photographer is hard work (say goodbye to resting on the weekends)...

After three years of exhaustion, she learned that there is ANOTHER way of doing business. One that allowed her to replace her full-time income and finally experience the life she wanted!

Hit play for a life update (big changes are coming for Shalicia on May 1) and healthy dose of inspiration from our Peak Performer of the year, Shalicia Johnson!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

SHOW TRANSCRIPT:

http://bit.ly/3FVjqRk

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#151: My 5 Biggest Takeaways from Go Boutique Live 2023 Mar 21, 2023

What if you could get 3 WHOLE DAYS of photography business training boiled down into just ONE bite-sized podcast?

Your wish is my command!

After an AMAZING Go Boutique Live (the buzz has been that it was our best one yet), I decided to round up my 5 biggest takeaways for YOU.

It’s a great refresher if you were there, and a great way to catch up if you weren’t.

Make sure you grab a pen before you hit play – you’re going to want to take notes so you can use these takeaways to supercharge your business in 2023!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-151

SHOW TRANSCRIPT:

http://bit.ly/3LE6PWt

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#150: What To Do When You Don't Believe In Yourself Or Your Prices Mar 14, 2023

Have you ever struggled to believe that you’re worth the prices you need to charge to run a profitable boutique photography business?

Amy Yang struggled with the same thing when she started turning her love for photography into a high-end photography business.

Hit play to learn how this military wife went from selling underpriced digital files to earning 6 figures in her photography business AND being voted by members of our Peak Performance Coaching community as Sherpa / Coach of the year!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-150

SHOW TRANSCRIPT:

http://bit.ly/3FbCCdg

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#149: $100k in 6 months! How this single mom photographer pivoted from weddings to portraits Mar 07, 2023

Are you a wedding photographer who wants to transition to portrait photography so you can spend time with your family on the weekends? Or maybe you’ve already started to make a change in your business and are stuck in a weird, awkward hybrid phase.

Amy Wellenkamp was in the same boat. She wanted to make a change, so she offered a little bit of this, and a little bit of that.

But when the pandemic hit and she lost 30% of her business in five days, she knew she had to go all in on ONE thing.

Hit play to learn how this single mom photographer pivoted from weddings to portraits (during an incredibly stressful time) and CRUSHED it!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-149

SHOW TRANSCRIPT:

http://bit.ly/3IRuTSR

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#148: Part 2: The Top Secrets to Reaching $100K From My 2022 Yay Award Winners Feb 28, 2023

As promised, here is PART TWO of the top secrets to reaching 100k from my 2022 Yay Award Winners!

These photographers earned as much as $400,000 last year in their photography businesses, so you'll want to hear their favorite tips for growing a profitable photography business.

Hit play to learn what changed the game for these 7 boutique portrait photographers and how they’re crushing it right now!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-148

SHOW TRANSCRIPT:

http://bit.ly/3SxCA55

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#147: The Top Secrets to Reaching $100K From My 2022 Yay Award Winners (Part 1) Feb 21, 2023

What if you had the chance to hear how other boutique portrait photographers are finding success no matter where they live or what circumstance they’re in?

Well, today you CAN!! I gathered up some of my TOP performing students (all who did 6-figures+ in 2022) and asked them to share their biggest secrets with you.

Some of them are photography veterans, and some are just starting out. Some are in small towns, and others are in huge cities.

What they have in common is that they have a passion for photography (just like you) and have cracked the code on being able to run their business AND be there for their families.

Hit play to learn what changed the game for these 7 boutique portrait photographers – and stay tuned for next week’s episode when you’ll hear from 7 MORE top performers!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-147

SHOW TRANSCRIPT:

http://bit.ly/41a2srr

GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

February 28 - March 2, 2023

TICKETS ON SALE NOW!

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#146: How to Balance a Growing Photography Studio When You Want To Travel More Feb 14, 2023

How do you juggle the dreams you have for your photography business and the desire to travel more with your family?

Today I’m chatting with my student (and long-time photographer) Chianne Coffman to learn how she was able to take her business from struggling to 6-figures WHILE taking frequent road trips with her husband and two kids.

Hit play to hear the steps she took to show up for her family WITHOUT giving up on her business goals.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-146

SHOW TRANSCRIPT:

http://bit.ly/40MAYI6

GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

February 28 - March 2, 2023

TICKETS ON SALE NOW!

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#145: What You Can Learn From My Response to an Instagram Meanie Feb 07, 2023

Have you ever gotten a hurtful comment on social media about your photography business (or maybe even about you personally)?

Has the fear of being judged by commenters has stopped you from putting yourself out there?

Today I’m sharing a mean comment I received on Instagram and how I responded to it.

Hit play to learn how to keep a professional image AND prevent yourself from taking on any head trash from the internet trolls.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-145

SHOW TRANSCRIPT:

http://bit.ly/3RyOBqi

GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

February 28 - March 2, 2023

TICKETS ON SALE NOW!

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#144: How To Create a Name for Your Photography Business Jan 31, 2023

Your photography business name is one of the first things potential customers see (and what they will remember you by) — so it’s CRITICAL that you pick the right one.

But brainstorming the perfect name can be tough. Where do you even start?

Never fear! Hit play to learn my tips for creating a name for your photography business that you won’t want to change in a few years.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-144

SHOW TRANSCRIPT:

http://bit.ly/3WCbs5n

GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

February 28 - March 2, 2023

TICKETS ON SALE NOW!

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#143: How This Breast Cancer Survivor Went From $200 Sessions to $4,000 Sessions in Just a Few Months Jan 24, 2023

What if you could take control of your photography career in just a few months?

WITHOUT spending endless hours on the computer editing or sacrificing family time…

That’s exactly what breast cancer survivor Stacy Lange did!

When her husband said things like, “You’re always on that dang computer, and you’re only making $200!”….Stacy realized she was giving more time to her clients than to her family.

Hit play to learn how she went from $200 sessions to $4,000 sessions while being the full-time caregiver for her son.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-143

SHOW TRANSCRIPT:

http://bit.ly/3WjsMMc

GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

February 28 - March 2, 2023

TICKETS ON SALE NOW!

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#142: What’s Different Between the Boutique Portrait Experience Vs the Digital File Experience? Jan 17, 2023

Can you get away with simply ADDING prints to your digital file photography business to make it boutique?

Spoiler alert: This “hybrid” business model does far more harm than good (and leaves both you and your clients frustrated).

Hit play to hear the key differences between the two business models and learn the tweaks you need to make to become FULLY boutique!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-142

SHOW TRANSCRIPT:

http://bit.ly/3iPVuGJ

GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

February 28 - March 2, 2023

TICKETS ON SALE NOW!

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#141: 3 Books I Read This Year that Photographers Should Read, Too Jan 10, 2023

What do Bill Gates, Warren Buffet, Elon Musk, Mark Zuckerberg, and Mark Cuban all have in common? They read. A LOT!

But they don’t just read anything… they read books that are relevant to them and what they’re going through.

So I rounded up 3 books that I read this year that I believe EVERY photographer could benefit from!! Hit play to hear my picks!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-141

SHOW TRANSCRIPT:

http://bit.ly/3XawgSb

GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

February 28 - March 2, 2023

TICKETS ON SALE NOW!

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#140: How a Mom of 3 Went From Feeling Like A Burden To Helping Support Her Family With Her Photography Business Jan 03, 2023

Do you ever feel like if you don’t start to make more profit in your photography business, you’ll have to go back to a J-O-B (and sacrifice time with your family)?

Is imposter syndrome holding you back from charging more in your photography business? Hit play to learn how Amanda Costle went from struggling with confidence and giving her photography away for free to getting a $3,400 order.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-140

SHOW TRANSCRIPT:

https://bit.ly/3WN01rX

BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#139 - How to Start Fresh After a Disappointing Year Dec 27, 2022

Have you ever felt like you tried everything, gave it your all, used every tool in your toolbox…

and were still disappointed with the result?

It can be especially disappointing to not get what we want out of our photography business. I’ve been there!!

But that doesn’t mean we have to drag that disappointment into the new year or stay in a downward spiral of guilt.

Hit play to learn how to start fresh after a disappointing year.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-139

SHOW TRANSCRIPT:

bit.ly/3GhkoYU

GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

February 28 - March 2, 2023

TICKETS ON SALE NOW!

BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#138 - My Education Diet: What I Invested in Learning in 2022 Dec 20, 2022

You may be surprised, but education is one of my BIGGEST business expenses every year… and it’s WELL WORTH IT!

Want to take a peek behind the curtain and see EXACTLY what I invested in this year?

Hit play to get a peek inside my education diet in 2022!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-138

SHOW TRANSCRIPT:

bit.ly/3Vbo0Qn

GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

February 28 - March 2, 2023

TICKETS ON SALE NOW!

BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

The 12 Gifts of Christmas are going on now - with daily giveaways through December 23.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#137: How This Single Mom Built a Photography Business That Allows Her To Stay Home With Her Son Dec 13, 2022

Feel like you need to put your dreams of running a photography business on hold until your kids get older, your situation changes, or you win the lottery?

This ONE SHIFT could make all the difference for you…

Hit play to learn how single mom Elizabeth Covey left her corporate career and grew her photography business WHILE staying at home with her son. (Yes! It’s possible!)

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-137

SHOW TRANSCRIPT: bit.ly/3Pr8ZJ4

GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers February 28 - March 2, 2023 TICKETS ON SALE NOW! www.goboutiquelive.com

BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#136: 3 Things Every Photographer Should Be Selling Right Now Dec 06, 2022

Want to know what clients are ACTUALLY buying this time of year?

Today I’m sharing 3 things that every photographer can sell to get some extra cash in their pocket RIGHT NOW.

Hit play for some easy ways to show up for your clients AND your family this time of year!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-136

SHOW TRANSCRIPT:

bit.ly/3UBphjx

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#135: The New Tool I'm Using That Helps Me Overcome Perfectionism Nov 29, 2022

Want to put things out into the world but they never feel totally DONE or quite PERFECT enough?

I hear you!! I recently realized that I was hurting myself (and my business) by overthinking and overworking ideas.

Thankfully, I found a solution. Hit play to learn the free tool I now use to overcome perfectionism and keep moving forward.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-135

SHOW TRANSCRIPT:

bit.ly/3ioImYv

BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#134: How This Wedding Photographer Transitioned to Portrait Photography & Had a $6,000 Week Nov 22, 2022

Want to transition from being a wedding photographer to a portrait photographer but don’t know where to start?

Feeling like there’s no way you could increase your income without sacrificing your nights and weekends?

Hit play to learn how my student, Jessie, made the switch and went from making $250 a session to having a $6,000 week – while still spending plenty of time with her little girl!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-134

SHOW TRANSCRIPT:

bit.ly/3VeRgWM

BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#133: Do you have a Failure System or a Success System? Nov 15, 2022

Building a photography business can be overwhelming and confusing. With so much advice being thrown at you, where do you even start?

I had a HUGE aha recently, sitting in a room with one of my original marketing mentors, Dan Kennedy.

What he said made me realize that if you don’t get one crazy SIMPLE thing right, you’ll NEVER get out of overwhelm or confusion!

Hit play to learn how you might be unintentionally setting yourself up to fail (and how you can turn it around and create a system for SUCCESS!)

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-133

SHOW TRANSCRIPT:

bit.ly/3X7qcuf

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#132: Why It's Important to Treat Your Best Photography Clients Better Nov 08, 2022

Looking for some unique ways to spoil your best clients this holiday season (and all year round)?

Hit play to learn how I nurture my BEST clients and make them feel amazing so they keep coming back again and again!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-132

SHOW TRANSCRIPT: https://bit.ly/3UhPK6n

BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#131: If You’re a Long-Time Photographer Struggling to Eek Out a Photography Income, Listen to This Nov 01, 2022

Does “that’s it?” cross your mind every time you see what your photography business is bringing in?

Does it feel like nothing you’re trying is moving the needle, no matter how long you’ve been at it?

Hit play to learn how my student Jenn went from a yearly profit of $376 (despite being in business for 13 years) to $46k just ONE YEAR after becoming boutique.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-131

SHOW TRANSCRIPT: https://bit.ly/3zxzWnq

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#130: How a New Photographer Got TWO $1,100 Clients, Weeks After Starting Her Business Oct 25, 2022

Do you love photography, but have no idea where to start when it comes to making it into a business?

Or maybe you’ve just started your photography business, and are already hitting some roadblocks…

Hit play to learn how my student Tara booked TWO amazing $1k+ clients just WEEKS after starting her photography business.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-130

SHOW TRANSCRIPT:

https://bit.ly/3CEnF1n

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#129: 13 Things You Can Do to Increase the Value of Your Photography Oct 18, 2022

If you’ve ever looked at your photography business and thought, “All this work… and I only made THAT much??” I hear you.

Hit play to learn 13 EASY ways to add value to your photography so clients will HAPPILY pay you more!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-129

SHOW TRANSCRIPT:

https://bit.ly/3CEnF1n

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#128: How Hard Is It to Reach 6-Figures In Your Photography Business? Oct 11, 2022

What if you could STOP hustling and earn even MORE in your photography business?

Today I’m going to share a little simple, eye-opening math formula that shows you JUST HOW CLOSE you actually are to making 6 figures.

Hit play to learn what I like to call “The Money Math Behind a 6-Figure Photography Business”.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-128

SHOW TRANSCRIPT:

https://bit.ly/3MnEFNQ

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#127: How a Digital File Photographer Reinvented Herself as Boutique in a New Community Oct 04, 2022

Have you ever felt defeated in your photography business? Like nothing you’re trying is working?

Today my student Carolyn Slavenas is sharing how she moved to a new community AND transitioned THREE clients into boutique clients… FAST.

Hit play to learn how she quickly reinvented herself and generated a $4,147 order!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-127

SHOW TRANSCRIPT:

https://bit.ly/3M2E18n

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#126: The Shift I Made to My Money Mindset that Removed My Guilt & Shame Sep 27, 2022

Have you ever felt a pang of guilt while pulling money out of your wallet to buy something?

Money can have such an emotional chokehold on us.

But we have the power to change that!

Hit play to learn the mindset shift you need to make to live the BIG life of your dreams. (I learned this from my amazing “second dad” and I can’t wait to share it with you…)

RESOURCES:

TRANSCRIPT:

https://bit.ly/3E1sowr

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-126

FREE 5 DAY BOOKING BOOST

September 26-September 30, 2022

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#125: 4 Safeguards for Photographers When Using Social Media Sep 20, 2022

As photographers, we need to be present on social media to get in front of potential and existing clients. But sometimes creating content for your business can feel like a full-time job. Exhausting, right?

Thankfully, it doesn’t have to be that way!

Hit play to learn how to promote your photography business on social media without driving yourself crazy or getting sucked into a “scroll hole”.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-125

SHOW TRANSCRIPT:

https://bit.ly/3eRO8jG

FREE 5 DAY BOOKING BOOST

September 26-September 30, 2022

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#124: What To Do When Things Aren't Working Sep 13, 2022

Do you ever feel like NOTHING is working to move your photography business forward? It’s one of the most disheartening feelings in the world!!

The good news is, there are a few simple and strategic things you can do to start seeing more momentum in your business… TODAY!

Hit play to learn what to do when it feels like nothing is working.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-124

SHOW TRANSCRIPT:

https://bit.ly/3eMApe3

FREE 5 DAY BOOKING BOOST

September 26-September 30

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#123: How To Turn Your Portrait Clients Into Repeat Clients Sep 06, 2022

One of the best tricks I have up my sleeve for running a successful photography business is turning all of my amazing, right-fit clients into repeat clients.

It’s easier than you might think!

Hit play to learn how I keep my clients coming back to me time and time again (after they’ve gushed about their experience to their friends, of course)!

Wondering where to find your first few clients? Make sure you’re chatting while you’re out and about! DM me “conversation starters” on Instagram (@Sarah.Petty) and I’ll send you over some genuine ways to strike up a conversation wherever you are while working in what you do as a photographer.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-123

SHOW TRANSCRIPT:

http://keap.li/HVzs20

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#122: How This Army Veteran & New Mom Is Juggling Her Photography Business with a Newborn Aug 30, 2022

Have you ever felt like you can’t have a career in photography? Like it’s unrealistic, or just not something that someone in your position could do?

Today I’m chatting with Army veteran, new mama, and photographer Michelle DeLurme who felt the same way… until something shifted.

Hit play to learn what that was and how she went from working 80-hours a week to just a few hours a DAY while still generating enough income to take her daughter to Disney World (and all of the other fun extras she wants)!

Ready to start your own conversations that lead to an amazing community of people around you? DM me “conversation starters” on Instagram (@Sarah.Petty) and I’ll send you over some genuine ways to strike up a conversation wherever you are.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-122

SHOW TRANSCRIPT:

http://keap.li/edjuOf

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#121: How To Start a Conversation About Your Photography Business With ANYONE Aug 23, 2022

What if you could turn your everyday activities (like grocery shopping or heading to Target) into marketing activities for your photography business?

Today I’m going to show you how I learned to book new clients everywhere I go!

Hit play to learn how to start a natural conversation about your business with anyone.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-121

SHOW TRANSCRIPT:

http://keap.li/FbZGyz

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#120: Is This Why You Have Too Much Competition for Photography Clients? Aug 16, 2022

Did you know you can actually CONTROL how many competitors you have?

Yes, seriously! It’s in YOUR control.

Hit play to learn how I figured out what made me so special and different that my competition totally disappeared.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-120

SHOW TRANSCRIPT:

http://keap.li/durik8

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

Check out my latest how to videos:

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#119: When This Mom of 4 Lost Her Job, She Went All In With Photography. Aug 09, 2022

After losing her full-time job, mom-of-4 Keilynn White followed her husband’s advice and went ALL IN on her photography business.

But a year later, her business still wasn’t making any money. She felt stuck, discouraged, and frustrated.

Thankfully, that’s when something changed. (Something BIG.)

Hit play to learn how my student Keilynn went from making zero money her first year to running a highly profitable boutique photography business!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-119

EPISODE TRANSCRIPT:

http://keap.li/yRWMxk

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

YOUTUBE:

I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing

#118: 3 Ways To Grow Your Business While On Vacation Aug 02, 2022

I used to think that if I went on vacation, that meant taking time away from my business.

It was so scary!

But let me tell you something…

As a photographer, you NEED to step away from the grind once in a while. It’s GOOD for you and your creative juices.

Plus, there are actually some business-building things you can do on vacation that don’t feel like work AT ALL!

Hit play to learn 3 ways to grow your business from anywhere in the world!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-118

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

www.joyofmarketing.com/podcast/episode-117

YOUTUBE:

I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing

#117: 4 Reasons Portrait Photographers Should Stop Using Online Galleries Jul 26, 2022

When I started my photography business, the last thing I wanted to be was pushy or salesy.

So I sent my clients off on their own to decide what prints to order on their own time… they were busy mommas, and I thought that was serving them!

But I was WRONG.

If you’re using online galleries you’re doing what I was - causing decision fatigue for my clients and ruining any chance I had to make a meaningful income from my business.

Yikes.

After noticing a pattern of my clients locking up and never ordering prints (even though they wanted to), I decided to revamp my system.

And BAM - I found a WAY better way to serve my clients, increase my profit, and grow my business long-term!

Hit play to learn why online galleries are killing your business and what to do instead.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

www.joyofmarketing.com/podcast/episode-116

YOUTUBE:

I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing

#116: From a Brownie Camera to Big-time Sales: How Dawn Turned Her Love of Photographing Teens Into an Income Jul 19, 2022

Decades after picking up her first camera at age 10, Dawn couldn’t shake her dream of finding a way to earn money with photography.

So with her kids grown, she decided to give it a go.

But after a few years of trying to figure it out on her own… her photography business was going nowhere.

She was frustrated and struggling to trust her talent as a photographer (ever been there?)

Thankfully, after getting the right systems in place, she turned everything around and landed her very first “Julie”!

What changed the game for her? That’s what she’s sharing with us today.

Hit play to learn how Dawn turned her love of photography into a business that allows her to spend time with her grandkids.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

www.joyofmarketing.com/podcast/episode-115

YOUTUBE:

I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

#115: The Trick I Learned Purging My Garage That Can Help You Get Momentum This Summer Jul 12, 2022

Momentum is something we all want (and need). But where do you find it?

Thankfully, I stumbled on the greatest momentum trick ever when cleaning out my garage!

And that trick can help your photography business right now.

Hit play to learn the two keys you need in order to generate consistent momentum as a boutique portrait photographer.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

www.joyofmarketing.com/podcast/episode-114

YOUTUBE:

I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing

#114: What Photographers Can Learn from a Top-Secret Marketing Event I Attended With My Kids Jul 05, 2022

I am still flying high because of a top-secret marketing event I took my 3 kids and my college intern to last week. There were only 800 people at the event, but I snuck a few of my big takeaways out for you so that you can use them in your photography business right now. Hit play for all the secrets.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I paid for my 3 kids to go to college and saved for retirement working 16 hours a week by becoming a boutique photographer.

www.joyofmarketing.com/podcast/episode-112

I relaunched my YouTube channel. Subscribe for 3 new videos a week.

https://www.youtube.com/c/thejoyofmarketing

#113: How a Homeschooling Mom of 3 Rescued Her Floundering Photography Business Jun 28, 2022

A homeschooling mom-of-three, Ashlie, started out as a crime scene photographer. But once her youngest became a toddler, she decided she was ready to go full-time with her own portrait photography business. Yet nothing was working. Ashlie wasn’t quite sure how to tell her husband about the hole she’d gotten herself into… And then it got interesting ;) Her husband started seeing $1000+ deposits streaming into their joint bank account. What did she do to turn her photography business around? You’re not going to BELIEVE Ashlie’s story. Hit play to tune in. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-113 BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: I relaunched my YouTube channel. Subscribe for 3 new videos a week. https://www.youtube.com/c/thejoyofmarketing

#112: How Do I Get People To Respect Me as a Photographer? Jun 21, 2022

When I was a brand-new photographer, it happened.

When I told the father of one of my daughter’s friends that I was a professional photographer …

HE SMIRKED.

I was livid. Embarrassed. Ashamed.

Has that ever happened to you?

What I’ve figured out is that to some people, photography looks like a hobby, not a career.

It’s not their fault. They just don’t know what career photographers put into our work!

Hit play to hear what do I do now to command the respect I deserve as a photographer.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

www.joyofmarketing.com/podcast/episode-111

I relaunched my YouTube channel. Subscribe for 3 new videos a week.

#111: The First Hire As You Grow Your Photography Business Jun 14, 2022

You’re busy. And that’s AWESOME because that means you’re succeeding in what you love - photography!

But at a certain point of busyness, you just have nothing left to give.

Should you start taking fewer clients? It depends.

If you’re so busy with great clients and want to keep growing so you can give your family all the little extras …

(and treat yourself, too!) …

It might be time to hire your first employee!

I get it, hiring someone for your team/business can be difficult and mind-boggling if you don’t know exactly who you need.

Pop in your earbuds and hit play so I can help you figure it out in.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

I relaunched my YouTube channel. Subscribe for 3 new videos a week.

www.joyofmarketing.com/podcast/episode-110

#110: Are You Too Old To Start a Photography Business? Jun 07, 2022

Ever said to yourself, “Oh, I'm too old for that.”

That’s what my student Cheryl told herself.

Photography had become an expensive hobby as she chased her 4 kids around photographing their sports.

Yet as the kids grew up, Cheryl found she had more time for herself.

Was she too old to pursue a business as a photographer?

Hit play to hear how Cheryl discovered her gift and a new career that satisfies her.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

I relaunched my YouTube channel. Subscribe for 3 new videos a week.

www.joyofmarketing.com/podcast/episode-104

# 109: New Headtrash Removal Hack I Just Taught My Coaching Students May 31, 2022

I don't know about you, but I know that when I don't hit my goals things in my head start to get messy and the bully in there gets vicious. So today, I have the solution to make you "psychologically bulletproof." If you're beating yourself up and you need a little protection from any bad experience you've had, press play.

RESOURCES:

BOOK: THE GAP AND THE GAIN

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-109

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#108: From Struggling to $15,000 in 4 Months. How Cindy Turned Her Photography Business Around May 24, 2022

My student Cindy had TONS of competition, or so she thought. So she was busting her butt for $300 orders. And totally burned out. “I thought I was serving my clients, but I wasn’t serving myself.” When she switched her business model to boutique, she was floored … $15K in 4 months??? With all that “competition?” Yes, yes YES!! Hit play to hear how she did it.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-108

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#107: Think It’s Not the Right Time to Grow Your Photography Business? Listen to this. May 17, 2022

There’s a powerful exercise I love doing with my students when they get stuck in the buts. I’m not talking about anatomy here…this is a G rated podcast! The buts I’m talking about on this podcast are the buts that your mind comes up. You know you’ve got them. They are all the reasons why you tell yourself you can’t have what you want. Hit play to hear me doing this exercise with 600 students at my annual 3-day LIVE experience, Go Boutique Live, and can start removing the buts in your life.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-107

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#106: Here's What Happens When Photographers Visit My Photography Studio May 10, 2022

Have you ever wondered what it would be like to visit my photography studio in Springfield, Illinois? Twice a year I welcome a group of boutique photographers in for 2 days. And this week is the first time this year my students will be here. So what happens when they visit? Hit play for a sneak peek of what is about to happen for these 150 photographers when they come to town and to learn how you can visit, too.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-106

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#105: How a Stay at Home Mom With a Photography Hobby Turned Her Photography Side Gig Into $3,000 Orders May 03, 2022

Angela was always “that mom with a camera.”

A stay-at-home-mom, she did photography as a hobby, hoping she’d one day turn her side gig into a real business.

She had a TON of equipment …

But measly sales.

And no idea how to “level up.”

Her hubby told her if she wanted to make her photography into a real business, she’d have to just “figure it out.”

She didn’t listen.

And he was the FIRST person she called when she got her first $3,000 order - LOL!

What changed?

Listen now to this week’s episode to find out.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

www.joyofmarketing.com/challenge

#104: Christina Restarted Her Photography Business and Got 3 $1k+ Clients FAST. Here's What She Did Apr 26, 2022

Christina was a hard-working mom of five who had to put her photography business on hold because it was taking over everything. There was tension between her and her husband…

There was never enough time for the kids…

She was so stressed her hair was literally FALLING OUT.

So she put her family first - and quit for 2 years!

But she MISSED having a creative outlet. A purpose. A passion.

She had to find a way to build a business that would work around her kids, not the other way around.

Pop in your earbuds and find out how Christina got her groove back (and THREE $1k+ clients FAST).

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-104

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#103: Want a Photography Studio? Here's What To Do First! Apr 19, 2022

Are you a photographer who dreams of having a photography studio? Go, you! My goal today is to save you from jumping into a studio before you’re ready. Hit play to learn what to do first to get your business ready for this next big step.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-103

FREE, 5 Day, Pain-Free Pricing Challenge April 18 – 22, 2022 www.joyofmarketing.com/pricingchallenge

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#102: 7 Planning Strategies So You Don’t Spend Tax Season In Tears Apr 12, 2022

TAX WEEK TAX WEEK. There is no way around paying taxes if you run a profitable business and you live in the United States of America. As my businesses have grown over the years and my income has gone up, I’ve come to dread this week. It’s the week where I can expect a call from the accountant telling me what I owe. Queue tears, panic, disappointment. In the early years of Sarah Petty Photography, I often owed money that I didn’t have. So whether you’ve been there or not, you likely will be in the future now that you’re growing your photography business. Today’s podcast is to give you perspective to not only help you survive this week, but to get through it feeling good about yourself and where your business is going. Listen now!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-102

Pain-Free Pricing Challenge April 18 – 22, 2022 www.joyofmarketing.com/pricingchallenge

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

# 101: Can You Be a Boutique Photographer If You Have Severe Anxiety? Yes, You Can! Apr 05, 2022

Jennifer Tobicoe is a Chicago-based mom of grown kids who wanted to make a career change after her divorce. The problem: she suffered from severe panic attacks. Gripped by fear even answering the phone when an unknown caller was on the other end, she wondered how she would ever be able to be a photographer. Today, Jennifer shares her inspiring story of how she gained confidence for the first time in her life and had two nearly $2,000 portrait orders. Press play to find out how Jennifer is building her photography business and her confidence from the ground up.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-101

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#100: 7 Things I Would Do Differently If I Started My Photography Business Over Mar 29, 2022

I don’t remember ever thinking I’d own a portrait photography business when I grew up. But then I hit my 30’s, had twins and wanted the time freedom and income potential that starting a photography business could give me. I wanted to be the mom who had a career I loved AND be at everything my kids were involved in. Now, after over 2 decades of owning 2 businesses, I’ve learned a lot of lessons. So today, I’m sharing 7 things I would do differently if I started my photography business over. And I guarantee these tips aren’t what you expect.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-100

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#99: Raising Your Photography Prices: Will You Price Yourself Out of Working with Nice Clients? Mar 22, 2022

Carys Rouleau was a Canadian midwife who spent the last year and a half getting back into photography so that she could have better working hours and more time with her 4-year old son. Today she’s sharing her story of how she went from building her portfolio with free sessions to getting $3,400 client orders as a boutique photographer, and how she overcame her fear of pricing herself out of working with nice clients. Pop in your earbuds and press play!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-99

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#98: From Creative to Career: How a Single Woman with a Painting Degree Fell Into an Accidental Career as a Portrait Photographer Mar 15, 2022

After earning a degree in painting from Northwestern University, Jill Liebhaber accidentally fell into a career as a portrait photographer. What started as a job working in a portrait studio turned into a love for photographing kids that led Jill to open her own boutique portrait studio in Chicago. Press play to hear Jill’s journey as a single woman who has supported herself on her income from Jookie, her boutique portrait photography studio, for 16 years.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-98

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#97: How a Burned Out Tech Pro Quit His Job and Replaced His Salary When He Became a Boutique Photographer Mar 08, 2022

One year ago, he hated his career at a tech firm so much that the Sunday Scaries had started on Saturday. He dreaded Mondays and the job that was sucking the life out of him. Every weekend, he’d squeeze in photography sessions, dreaming of what life as a career photographer would look like, but the math didn’t make sense. At $300-$500 per session, he couldn’t cover the mortgage. Now, a year later, Darren Elias is crushing it as a career photographer who has replaced his income from that full- time job he hated and gone all in on boutique. Press play to hear his story.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-97

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#96: Part 2: The Top Secrets to Reaching $100K in 2021 From My NEWEST Yay Award Winners Mar 01, 2022

It’s no surprise that our first-time $100K Yay Award winners from 2021 had so many tips on how they broke the $100,000 in revenue using the boutique model that we had to turn this into a two part series. Friend, if you haven’t broken $100,000 in revenue in your portrait photography business and have made it your goal to get there in 2022, hit play for these hot tips. Then model what you learn in your own boutique portrait photography business.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-96

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#95: The Top Secrets to Reaching $100K in 2021 From My NEWEST Yay Award Winners Feb 22, 2022

A record number of my portrait photography coaching students hit $100K in 2021. Yep, in the middle of a global pandemic. Ever wonder how they make it rain Julies ($1k clients) … to the tune of nearly $10K a month?

Wonder no longer!

Today on the podcast, I’ve gathered up my newest group of $100K Yay! Award winners to share their best tips with YOU! If they can do it - YOU CAN, TOO! Hit play to start.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-95

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#94: Can You Make It When You're In A HUGE City Crowded With Photographers? Feb 15, 2022

Los Angeles is the City of Angels…and former actress Kendra felt like she needed a miracle to get her photography business off the ground.

LA has almost as many photographers as actors, so Kendra was trying to out-discount her competition to stay in business. Things had gotten so bad, she couldn’t even pay herself!

But THEN, something happened that changed everything - and she got her first $6,300 client!

How’d she do it? That’s what we’re talking about today. Listen now.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-94

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#93: 10 Areas Photographers Overlook That Keep Them From Getting Bigger Orders Feb 08, 2022

If things aren’t going as quickly or as smoothly as you’d like in your photography business, it might be because you aren’t 100% boutique in all 10 of these areas in your photography business. Today we’re going to walk through an assessment so you can score yourself on where your opportunities for improvement are. Be sure to DM me on Instagram @Sarah.Petty after this episode with your final score so I can see where you ended up! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-93 Go Boutique Live TICKETS – 3 Day event February 15-17, 2022 www.goboutiquelive.com BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM: https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#92: The Tool I Use to Keep Me From Making the Same Mistakes Again Feb 01, 2022

Ever feel like you are re-living the same low paying, work all the time life in the name of being able to have time with your family? That was me in the first few years of my business. I felt like I was stuck in Ground Hog Day, the movie. I ended each year SO empty. Exhausted. Tired. Cranky. And disappointed at my profits. Even as my revenue went up, I was STILL working all the time. I was learning so many lessons the hard way. OVER. And OVER. And OVER. Today, I’m sharing the magic tool that helped me get out of Ground Hog Day and stop repeating the same mistakes. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-92 Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022 www.goboutiquelive.com BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM: https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#91: Here’s What Happened When a 15-Year Veteran Photographer Stopped Selling Digital Files Jan 25, 2022

One of my favorite things to do is share stories of what my students have overcome to inspire you to keep going. I can't wait for you to meet Lindsey Linhoff, a working photographer of 15 years who had always offered her clients digital files. In October, she decided to go all in on the boutique model. And within a few short weeks, she had 12 bookings and a $5,000 order! Hit play now to hear Lindsey’s journey.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-91

Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022 www.goboutiquelive.com

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#90: Tackling Self-Doubt (How I Got It Wrong) Jan 18, 2022

Here we sit at the beginning of the year and you might have some frustration from how last year ended. Wondering if how much you worked or how much of your heart and soul you put into your business was even worth it? Or maybe you are wondering if you are cut out for a life as a photographer or wondering where the proof is that this will work. I got that wrong for many years, and I want to straighten it out for you. Pop in your earbuds and let me explain.

RESOURCES:

FREE 5 DAY CHALLENGE

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-90\

Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FACEBOOK GROUP:

www.joyofmarketing.com/podcast/episode-88

#89: How To Know If It's Time to Raise Your Photography Prices Jan 11, 2022

It seems like at the start of a new year, everyone you do business with raises their prices. From your hair salon, to your trainer to your physical therapist and even your subscriptions. So as a photographer, should you raise your prices, too? Hit play today for some photography pricing tips for you.

RESOURCES:

FREE 5 DAY CHALLENGE www.joyofmarketing.com/challenge

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-89

Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022 www.goboutiquelive.com

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#88: Part 2: The 5 Phases of Growing a Photography Business That Fits Your Life Jan 04, 2022

Welcome back for part two of the two part series: 5 Phases of growing a photography business that fits your life.

In part one, I shared what those early phases of a boutique photography business look like, especially when you have a growing family. Now it’s time for part two where I’m an open book about how Sarah Petty Photography and my life shifted as my family grew. If you’re curious about what a two decade career as a professional photographer can look like for your boutique photography business, pop in your earbuds and get ready for a fun ride.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FACEBOOK GROUP:

www.joyofmarketing.com/podcast/episode-87

#87: The 5 Phases of Growing a Photography Business That Fits Your Life Dec 28, 2021

Balancing a business and a family, while super rewarding, is never easy. It is even harder when you have major life changes, like a pandemic, a new baby, or for me this year, my youngest child going off to college. Today, I want to share the 5 phases my photography business has gone through over the last 2 decades and what to pay attention to, no matter what phase you are in. You can have a photography business that fits your life, no matter what your family life currently looks like. Hit play to learn how.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FACEBOOK GROUP:

www.joyofmarketing.com/podcast/episode-77

#86: How to Talk to Your Family About Your Business Over the Holidays! Dec 21, 2021

The holidays mean family time. Catching up with people you don't see every day, lots of food, fun, and sometimes drama. Your family wants to know what’s going on with your business. So what should you share? And what should you keep to yourself? Today I’ve got some tips for how you can not only talk to your family about your business, but also get them cheering for you! Pop in your earbuds and let’s do this!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-86

Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022 www.goboutiquelive.com

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#85: Do this HOT Marketing Idea Before Christmas Dec 14, 2021

Oh my goodness the holidays get expensive. And the last thing I want for any of us, is to go into debt for this. So today, I’m sharing one simple thing photographers can do before Christmas gets here to bring in extra revenue to cover all those last minute expenses. Even if you have a LOT on your plate right now and no time to shoot any sessions. The best part - it takes maybe 15 minutes. You ready? Let’s do it

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-85

Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022 www.goboutiquelive.com

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#84: Are You Taking Advantage of These Tax Write Offs for Photographers? Dec 07, 2021

Tax write offs, really? What even does that mean? Entrepreneurs are always talking at the end of the year about writing things off. Today, I am gonna dig into what it is and what it means for a photographer. And I’ll go through 4 categories of tax write offs that you may have overlooked. Press play now and get ready to save some money!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-84

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM: https://www.instagram.com/sarah.petty

Go Boutique Live – 3 Day event February 15-17, 2022 www.goboutiquelive.com

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#83: How 3 Photographers Raised Money For Charity in 2021 While Building Their Businesses. Nov 30, 2021

Ever you wish you could do more for the causes and charities that deeply move you? Do you long to make a bigger impact? I bet you do, friend. Because you’re a photographer, and I know that photographers have the biggest hearts on the planet. No matter what you’ve been through yourself, your heart is tugged to do more for others. So on today’s episode, I’m highlighting three of my students who are lifting up their favorite charities and causes as they grow their photography businesses. Press play for a few fresh ideas to spark your giving this season.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-83

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM: https://www.instagram.com/sarah.petty

Go Boutique Live – 3 Day event February 15-17, 2022 www.goboutiquelive.com

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#82: How a Stay-At-Home Mom of 5 Overcame Her Fear of What Her Friends Would Say About Her Prices & Got a $5,000 Order Nov 23, 2021

One of my favorite things to do is to share stories of what my students have overcome and their wins to inspire you to keep going. So today that’s what I’m doing. You’ll meet Samantha Hardcastle, a small town stay-at-home mom of 5 kids who officially opened her business in January and within months had a $5,000 order and is now building her own home studio! Say what? Press play to hear what Samantha’s journey has looked like from hobby photographer to profitable photographer-extraordinaire.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-82

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM: https://www.instagram.com/sarah.petty

Go Boutique Live – 3 Day event February 15-17, 2022 www.goboutiquelive.com

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#81: 4 Completely Free Ways to Build Your Photography Business As You Do Your Holiday Shopping Nov 16, 2021

It is the holidays and it is the time of year when we all go shopping, whether we like it or not. I want to change how you look at shopping this holiday season and share 4 COMPLETELY FREE Ideas for how you can start to build relationships and help local businesses you love. Hit play now to jingle and mingle!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-81

FREE GRAPHICS: DM me the word Local on Instagram @sarah.petty I’ve got some fun free graphics for you to use on social media this holiday season to show your support for the local businesses you love.

INSTAGRAM: https://www.instagram.com/sarah.petty

Go Boutique Live – 3 Day event February 15-17, 2022 www.goboutiquelive.com

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#80: The Shortcut I Take A Few Times Every Year to Accelerate My Businesses Nov 09, 2021

As a mom and a photography business owner, I love when I can slip into auto-pilot. It’s the mode that gets me through MANY hours when there is so much coming at me that it wouldn’t be humanly possible to get everything done without it. But here’s what I know happens when I spend too many of my days in auto-pilot in my business. It keeps me stuck, with little to no growth. So I’m going to share the shortcut I take a few times a year, when I notice my business is stalling.

#79: How a Former Dance Studio Owner Created a Career as a Pet Photographer Nov 02, 2021

Last year, my student Andrea Fleury, was a stay at home mom, feeling a little burnt out and needed something to spice things up to help find herself again. After a few failed attempts at photography, she’d convinced herself that it just wasn't meant for this lifetime. Then she decided to pick up her camera again. What happened next will amaze you. Tune in to hear how this dance studio owner turned pet photographer built a photography business she loves.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-79

FREE 30 Minute Training: How I Paid For College For 3 Kids + Saved for Retirement Working 16 Hours / Week as a Boutique Photographer www.joyofmarketing.com/watch

BOUTIQUE BREAKTHROUGH 8-week workshop www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#78: 9 Price List Improvements Photographers Must Make to Become Boutique Oct 27, 2021

Creating a really good photography price list can be complicated when you’re trying to figure it out on your own. You can try to copy another photographers’ prices, but what you don’t see are the DOZENS of little hinges that make a big difference in how much your photography clients invest with you. Little things that there’s no way you can understand about pricing unless you’ve spent years pouring over the strategy of pricing photography. Over the years I’ve critiqued THOUSANDS of photographers’ price lists. And very few of them get a 100%. Hit play to hear 9 price list improvements that you can make to your photography price list.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-78

FREE 30 Minute Training: How I Paid For College For 3 Kids + Saved for Retirement Working 16 Hours / Week as a Boutique Photographer www.joyofmarketing.com/watch

BOUTIQUE BREAKTHROUGH 8-week workshop: www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals

#77: How a Mom of 3 Quit Her Career & Became a Boutique Photographer Oct 19, 2021

When the career she thought she wanted turned out to be less than she’d imagined, my student Erin Lackey, slammed the brakes. This summer, she took a hard left once she realized that saying ‘yes’ to being an X-ray tech is less money than saying ‘yes’ to a photography client!” What she did about it will blow your mind. If you’re chained to a career that’s leaving you feeling ‘meh’ hit play now.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

BOUTIQUE BREAKTHROUGH 8-week workshop

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.Joyofmarketing.com/podcast/episode-76

#76: It’s Not Too Late if You Feel Like You’re Made for More with Bari Baumgardner Oct 12, 2021

If you’ve ever felt like you were meant for more in life, friend, this episode is for you.

Event planner to big names like Tony Robbins, Bari Baumgardner spent most of her life trying to avoid sales. When she finally overcame her head trash around selling, she was able to build the company of her dreams. I asked Bari to come on stage at my 3-Day event for boutique photographers, Go Boutique Live, and hundreds of photographers told me this was their FAVORITE presentation of the entire 3 days. Here’s part of her presentation from Go Boutique Live 2021.

On this episode you’ll learn:

The muscle you need to build if you feel like you were meant for more
What to do if you are unconfident when trying to sell your services
How to overcome objections that hold your client and YOU back

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

BOUTIQUE BREAKTHROUGH 8-week workshop starts October 19

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

GO BOUTIQUE LIVE 2022 – DATES COMING SOON

FACEBOOK GROUP:

www.joyofmarketing.com/podcast/episode-75

#75: What Photographers Can Learn From My Experience Sharing the Stage with Tony Robbins Oct 05, 2021

Tony Robbins, arguably the biggest motivational speaker who ever lived, was the closing speaker at the four-day business and marketing conference I spoke at last week. Yes, little old me, mama of three college kids who's just a photographer, got asked to speak on the same stage as Tony Robbins. How amazing is that? Friend, if you're in a season where you're feeling stuck right now, here are five powerful shifts you can make today so that you can create the photography business you want for you and your family.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

5 Day Booking Boost – Free Challenge

BOUTIQUE BREAKTHROUGH 8-week workshop

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/podcast/episode-74

#74: How to Decide Which Mentor or Coach Is Right For You Sep 28, 2021

There is an elephant in the room and I don’t want to tippy toe around this anymore. There’s a reason why the people you look up in business to have gotten to the top. And it’s because they picked the right mentor or coach for them. Along the way, I’ve chosen wrong and learned some expensive lessons. So I’ve developed a framework for choosing the right mentor and I hope you can use it to save time and money in choosing the right leader for where you are in your business right now.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

5 Day Booking Boost – Free Challenge

BOUTIQUE BREAKTHROUGH 8-week workshop

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/podcast/episode-73

#73: What Kind of Marketing Should You Be Doing to Get Photography Clients? Sep 21, 2021

Literally, I bet you could ask every photography business owner what their biggest challenge is and they would say, “oh, my biz is good – I just need more customers.” If that’s you, I am going to tackle this one head on today. And I’m pretty sure what I have to say is going to surprise you.

So hit play now to learn what kind of marketing you should be doing if you’re a boutique portrait photographer and what marketing you need to stop doing right now.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

5 Day Booking Boost – Free Challenge

BOUTIQUE BREAKTHROUGH 8-week workshop

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

https://Joyofmarketing.com/podcast/episode-72

#72: How I Got to $100k/Year, the Year After I Opened My First Photography Studio Sep 14, 2021

When you’re a photographer trying to grow your business, it means a LOT of taking one step forward and then 2 steps back when life I happens. It’s kind of like trying to climb up a hill that’s covered with a greasy slip and slide! There’s a lot of guessing, stumbling, building up head trash, questioning yourself, working alone and trying to stay pumped up about the dream. So today, I’m sharing a SIMPLE solution for how I grew my business quickly. It will seem so obvious when you hear it, but if you’re not growing as quickly as you’d like, you’re probably ignoring it. Now let’s dig in.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

FREE 33 Minute Video Training:

How I Paid For College For 3 Kids + Saved for Retirement Working 16 Hours / Week as a Boutique Photographer

www.joyofmarketing.com/watch

BOUTIQUE BREAKTHROUGH 8-week workshop

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FACEBOOK GROUP:

https://Joyofmarketing.com/podcast/episode-71

#71:Why Introverts Actually Have an Advantage as Photographers Sep 07, 2021

Do you ever feel like you just don’t have the right personality to get clients?

Are you constantly overthinking what you say to clients, feeling insecure that you’re going to mess it all up?

Well you’re not the only photographer who feels this way. If you identify with being more introverted than extroverted, you’re going to love what I’ve got for you today.

After coaching photographers for over a dozen years, I’ve found that introverts can actually do BETTER at business than extroverts. You heard me right! Now let’s dig in.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FACEBOOK GROUP:

BOUTIQUE BREAKTHROUGH 8-week workshop starting SOON!

https://Joyofmarketing.com/podcast/episode-70

#70: Her Phone Stopped Ringing and She Needed Clients. Here's What She Did. Aug 31, 2021

Which are you, friend? The tortoise or the hare? Over the years, I’ve learned that we all pretty much naturally identify as one or the other. So which is actually better if you're building a photography business? On today’s episode, I’m digging into what to do whether you’re the tortoise or the hare to keep your photography business moving forward without falling victim to comparison fatigue. Ready to dive in? Hit play!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

MIRRORLESS CAMERA GIVEAWAY ($2,500 value)

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FACEBOOK GROUP:

https://www.Joyofmarketing.com/podcast/episode-69

#69: Are You Using Family First as an Excuse? Aug 24, 2021

When someone cancelled an appointment with me recently and blamed it on a lack of childcare, it got me thinking about what family first actually means when you are a parent running a business. Family first is one of those things that’s easy to say…but is harder to actually LIVE when you’re serious about growing a photography business. I have super strong feelings on what family first REALLY means…and when people are using it as an excuse in business. Here’s what family first means to me and 3 tips for LIVING it without holding your business back from what’s possible.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FACEBOOK GROUP:

BOUTIQUE BREAKTHROUGH 8-week workshop starting SOON!

https://www.Joyofmarketing.com/podcast/episode-68

#68: Tortoise vs Hare. Which is Better for Your Photography Business? Aug 17, 2021

Which are you, friend? The tortoise or the hare? Over the years, I’ve learned that we all pretty much naturally identify as one or the other. So which is actually better if you're building a photography business? On today’s episode, I’m digging into what to do whether you’re the tortoise or the hare to keep your photography business moving forward without falling victim to comparison fatigue. Ready to dive in? Hit play!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

MIRRORLESS CAMERA GIVEAWAY ($2,500 value)

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FACEBOOK GROUP:

#67: Her Husband Said It's Time to Get a Job. She Made $12,000 in 2 Months With Photography Instead with Tracy Lee Knuff Aug 10, 2021

Have you ever wanted something SO badly, but it just doesn’t feel like it’s in the cards for you? After being laid off, my student Tracy Lee Knuff decided to make Photography her main gig.

But 6 months later, she’d photographed 22 sessions and made $0.

Tracy was working all the time…pumping money back into her business and that’s when her husband gave her a deadline. He said, “Tracy, make it work or find a new job.”

What this remarkable woman did next will inspire you that anything is TRULY possible. Hit play for a mind-blowing story.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

Joyofmarketing.com/podcast/episode-67

MIRRORLESS CAMERA GIVEAWAY ($2,500 value)

INSTAGRAM:

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

FACEBOOK GROUP: