word. with Gordon Miller

Latest Episodes:

47. Chat GPT-4 Says... Aug 02, 2023

Show notes

AI for many across most industry categories is becoming an everyday tool being used in a variety of ways. In this episode, we take a look at ChatGPT-4 in the context of salon education and 'research' -asking it for insights into the economics of salon management and offering up my reaction to its response. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.

46. The Power in Choices (Independence vs Employment) Jul 26, 2023

Show notes

Perhaps one of the most important questions any professional can ask themselves today is "Which business model is best for my career?" The answer is rarely simple - as the larger realities around the categories remain very much a mystery from a data perspective. Importantly, this episode features a mostly high-level look at the process that I suggest most follow in sorting through their aspirations and related options.

Thanks to Nashville hairdresser @mikedenton for encouraging me to begin to tackle this big topic.

45. Social Conversations Gone Bad Jul 19, 2023

Show notes

It's been amazing to observe the evolution of social media over the course of 15+ years - from the early days of Facebook as a place for friends & family connections (and FarmVille!) to a dynamic new way for pros to connect (globally!); followed by the evolution of Instagram from overly filtered photo-sharing community platform to marketing behemoth transforming careers and businesses. Over time, the platforms have also evolved as sources of information - today serving up a weird mix of the truth, half-truths, & some bold lies (and seemingly everything in between). Today I'm riffing on the growing conversations being shared on social about how the world looks at the pro beauty space (or perhaps how we think they do) -and what it all might mean. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.

44. On Leadership Jul 12, 2023

Show notes

As an extension of my participation in a Professional Beauty Association (PBA) panel for their important Future Leaders initiative, I'm sharing my responses to a list of sample questions sent in advance of the event. I recorded this prior to participating as I loved the list so much that I thought it a great opportunity to speak to an important topic - relevant to most industry categories. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.

43. THREADS! Jul 09, 2023

Show notes

Meta's potential Twitter Killer App Threads is off to a massive launch with over 30 million downloads in less than 24 hours. What's that mean for our industry: Salon pro-adoption is looking to rival any app in the history of social media! Tune in for an overview of the platform, some how-to info, and much more. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.

42. 2023 (and Beyond) Predictions: Part 3, A MidYear Catch Up Jul 05, 2023

Show notes

With the first 6 months of 2023 coming to a close, here's my update on industry trends across categories including business models, education, events, distribution, brands & media - looking at the rest of 2023 & beyond. Check out episodes #1 and 2 for added context. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.

41. AI Tactics, Listener Feedback, and a Call for Respect Jul 02, 2023

Show notes

An off-the-top of my head last-minute episode for the holiday weekend focused on never-ending, fast-coming AI learnings - along with some tips on how to get the most out of experimenting with these powerful tools. I also share a bit of a rant on the daily negativity I continue to experience on Social Media -and how we can perhaps be better. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.

ENCORE: @JackHowardColor - Artist, Educator, Ambassador, & Gay Man Jun 28, 2023

Show notes

A special encore episode to close out Pride 2023: Jack Howard and Gordon share their perspectives on being outwardly gay men in the professional beauty industry - in the past, the present, and their hopes for the future. A renowned colorist, educator, @LorealPro brand ambassador, and out and proud gay man, Jack shares his unique take on the topic as well as an update as to his big year ahead.

40. Search is Changing. Are you? Jun 25, 2023

Show notes

Google search is now 25+ years old -and, for the first time, has competition that could drive innovation in how consumers and businesses use the web and other platforms. Over time, we have adapted our presence online and across social platforms to meet ever-changing algorithms driving search and discovery. With the advent of more advanced AI, many project big changes in how we use 'search'. In this episode, I share thoughts on what it might mean for salons and professionals. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.

39. The Trouble with “Profits” (& an update) Jun 21, 2023

Show notes

Profits are the lifeblood of any sustainable for-profit business – as without them, no matter how great your brand’s services, products, and/or team might be, it’s all but impossible to exist over time. To that point, understanding the math behind beauty is essential. But with the advent of viral information, there is a lot of what I can only call crazy bits of business advice… being shared to the detriment of too many. Listen in for an update about me, my podcasts, AND my take once again on some really fake beauty news.

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