WHERE BRAINS MEET BEAUTY

Latest Episodes:

Episode 122, Dr. Gregory Brown, Founder, RéVive Skincare - Selling⎯Then Buying Back⎯Your Soul | WHERE BRAINS MEET BEAUTY® Sep 25, 2019

Show notes

Any entrepreneur, me included, will tell you that your brand is your baby. So when you go to sell it, whether willingly and lucratively or not so much, you’re losing a bit of your soul. Our guest, Dr. Gregory Brown, Founder of RéVive Skincare, has lived through this more than most, as his company was bounced around from owner to owner. Along the way, he faced personal challenges that would have flattened most of us, including getting sober and living an authentic, open life. Listen to our full conversation, inspiring for every entrepreneur...and everyone else!

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Episode 121, Jacqueline Gutierrez, Founder, Beauty Backer - An Eye for What’s Missing | WHERE BRAINS MEET BEAUTY® Sep 18, 2019

Show notes

You never quite know where that BIG IDEA is going to come from. Jacqueline Gutierrez, Founder of Beauty Backer, says it was her inventor’s mindset... which she first recognized as a teenager... that inspired her concept for the beauty-centric crowdfunding platform. When she was all grown up and trying to launch her own beauty business, she experienced the founder’s perpetual stumbling block: lack of early-stage money. That’s when her let’s-solve-this attitude took over and the rest is soon to be history as she launches Beauty Backer in just a few weeks. Enjoy listening to this conversation with an amazing woman who just might change the game for beauty start-ups.

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Episode 120, Kristen Wiley, Statusphere, CEO and Founder - Turning a Side Hustle into A Thriving Business | WHERE BRAINS MEET BEAUTY® Aug 14, 2019

Show notes

While our guest, Kristen Wiley, was working full-time at an SEO and content marketing agency, she was pursuing her influencer interest on the side, blogging on food and crafts. As the agency started getting requests for influencer marketing from clients, they turned to Kristen who was the only one within the relatively small firm with influencer experience…or really any professional social media experience. So they gave her a budget and told her to run with it. As she did, she noticed a pattern that turned into an opportunity: while the platforms were mostly catering to the larger influencers, it was actually the smaller influencers who were having the biggest impact. But how to reach them effectively was a challenge. This disconnect between brands and bloggers planted the seed for Statusphere, the micro influencer agency Kristen started to get the right brand to the right influencer. Join us to hear her full story on how she filled this essential marketing need.

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Episode 119, Jane Larkworthy, Beauty Editor at Large, the Cut, industry consultant and former Executive Beauty Director, W - Good Boss, Bad Boss | WHERE BRAINS MEET BEAUTY® Aug 07, 2019

Show notes

When our guest, Jane Larkworthy, brand consultant and Beauty Editor-at-Large for The Cut, was a young intern and then a full-time member of the beauty staff at Glamour magazine, she dared to inquire of her new boss if she could try her hand at writing. It didn’t go well. This unenlightened woman cut Jane down with a stinging response that echoed in her head for years and kept her from sticking her toe in the writing pool again for ages. Cut to much later when Jane was hired as the first Beauty Director at the brand new Jane magazine with the following mandate: “Write in your own voice. Write in the first person. I want our readers to get to know who you are.” After she recovered from the whiplash of these oh-so different approaches to nurturing (or not nurturing) a writer, she vowed to be that talent scout, that door opener, that mentor for others. She sums it up, “If you have a boss who breeds competition versus a boss who says, ‘If you fail, it’s okay. Do it again because I know you can do it,” that makes all the difference. Join us for Jane’s story of where she started and how she got here. #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com

Episode 118, Amy Shecter, Glamsquad, CEO - The power of a handshake | WHERE BRAINS MEET BEAUTY® Jul 31, 2019

Show notes

For Amy Shecter, CEO of Glamsquad, the handshake is full of meaning. She has observed throughout her career—working with major brands such as Lady Foot Locker, Diesel, Donna Karan, Cole Haan and Tory Burch—how much is revealed in the way someone shakes hands…and how it’s something that boys are raised to know about but girls are not. She observes, “How you shake a hand indicates how you feel about yourself and how you feel about the job.” She believes that when someone has a firm handshake, stands tall and looks you in the eye, they project confidence. As she grows Glamsquad, the on-demand hair, make-up and nail beauty service and product line, she’s always mentoring, teaching and helping her team to develop the skills and experience they need to move into leadership positions. While she loves her current role, she always has her eye on the bigger picture of helping people—including herself—to thrive professionally while being fulfilled personal, embracing the lessons of a handshake all along the way. Join us for Amy’s full story.

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Episode 117, Erika Shumate, Pinrose Perfume, Founder - Exploring the Elusive Sense of Smell | WHERE BRAINS MEET BEAUTY® Jul 24, 2019

Show notes

Our first WBMB guest who has a college degree in scent, Erika Shumate acknowledges that she was probably destined to become a perfumer. As a child she was always fascinated by and sensitive to smells and science, reminiscing that “I was the kid in 7th and 8th grade to go to the state science fair and try to get the blue ribbon. I was always doing experiments in my basement.” Loving how perfumery combines science and art, she started her fragrance brand to embrace both. She combined these passions with her business acumen, first putting in a few years working for a startup to learn about growing a business, watching the company go from 10 employees to 50 and seeing all the related challenges. How she used that experience to start Pinrose is a delightful and helpful story for any business, whether it’s starting, growing or humming along. Listen to the full episode.

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Episode 116, Julian and Cody Levine, Twice, Co-Founders - The Power of a Smile | WHERE BRAINS MEET BEAUTY® Jul 17, 2019

Show notes

Who would have ever started a business on the idea of rethinking toothpaste, a taken-for-granted product that has barely changed in decades? Well, that’s exactly what our guests, Julian and Cody Levine, Co-Founders of Twice, are doing. But they’re doing much more than just creating a fabulous tasting, good-for-you toothpaste without questionable ingredients. Inspired by their dentist dad’s work in organizing volunteer teams of dental professionals to bring dental care to underserved communities, they set up their business to support and expand the outreach of the non-profit GLO Good. Having observed the difference healthy teeth can make in someone’s life—from alleviating pain to instilling the confidence that comes with feeling great about your smile—they have committed their brand to improving the experience of oral care for the first world while sharing their passion and good fortune with the developing world. It’s a riveting story…join us.

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Episode 115, Asha Coco, Givaudan , VP of Sales and Business Development - From Stage to Scent | WHERE BRAINS MEET BEAUTY® Jul 10, 2019

Show notes

It’s safe to say that Asha Coco, VP of Sales and Business Development at Givaudan, is the only WBMB guest who has been a Rockette. She acknowledges how lucky she was to have found her two passions—dance and fragrance—early in life. The challenge was choosing between them. She tried to pursue them both for as long as she could but finally came to that proverbial fork in the road—a job offer from Clarins Fragrance Group that forced her to answer the question, “Which way?” She chose the business route for its long-term possibilities, not realizing that these two worlds would overlap here and there. As she happily discovered, “the world of beauty completely intersects with art and culture, especially in fragrance.” Though not in a kick line any more, Asha is completely thrilled with her choice, her work and the creative opportunities it offers. Don’t miss her full story and her reflections on crafting the career you want.

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Episode 114, Maura Cannon Dick, Operating Advisor for North Castle Partners, CMO of FitSkin, and consultant on strategic projects at MAC Cosmetics - Building A Beauty Career on Your Own Terms | WHERE BRAINS MEET BEAUTY® Jul 03, 2019

Show notes

After 12+ years in marketing positions for various Estée Lauder brands, Maura Cannon Dick needed a break. After the birth of her second child, she took it. Treasuring the time for her family and herself, she also knew when she was ready she to get back to the beauty world. But this time she wanted to do it on her own terms. Through thorough networking, thoughtful skill sharpening and a unique ability to show potential clients what she was worth, she has built an impressive consulting business that lets her keep her fingers in all the things she loves about the beauty business. But now she takes time for her family and herself and structures her work so that it enhances but doesn’t dominate her life. Hear Maura’s full story, complete with helpful hints on how she did it…and how she continues to do it.

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Episode 113, Alison Engstrom, Rose & Ivy Journal, Founder and Editor-in-Chief - Adversity Led the Way to Entrepreneurial Fulfillment | WHERE BRAINS MEET BEAUTY® Jun 19, 2019

Show notes

From the time she first leafed through her mother’s magazines as a child, Alison Engstrom knew she wanted to be part of the world of magazine publishing. But it was a series of unsatisfying jobs and a life-changing medical diagnosis that enabled her to take the leap and make her dream a reality. Alison shared with us how she changed her attitude and developed the confidence to start Rose & Ivy, a biannual print and digital magazine that brings together her love of fashion, beauty, travel and food in a curated, more elevated way than most of today’s niche magazines. Hear her inspiring story of building the life she imagined and overcoming the roadblocks and detours along the way.

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