What It Means: A Forrester Podcast

Latest Episodes:

Are You A Better Manager Than A Bot? May 21, 2026

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This is a recently recorded classic that asked a question many leaders are now living with. As AI tools become part of day-to-day management, this conversation clarifies where AI can help and where human judgment still makes the difference. We hope you enjoy this episode.

Put Employees At The Center Of Your AI Strategy May 07, 2026

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This episode was recorded previously, but it has aged exceptionally well. As AI becomes embedded in everyday work, the reminder that success depends on people, not just technology, is even more important now than when we first recorded it. We hope you enjoy this episode.

Get Your AI Aligned Apr 23, 2026

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This is a classic episode recorded earlier in our AI journey, but its core idea has only grown more relevant. As organizations move from experimenting with AI to running it at scale, the need to align AI by design has become a business imperative. We hope you enjoy this episode.

How Can B2B Marketers Adapt To Changing Search Behaviors? Apr 09, 2026

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We recorded this episode earlier, but its insights have only sharpened with time. As AI reshapes how buyers discover information and conversations continue at Forrester’s B2B Summit event, this episode offers timely perspective on what marketers must rethink. We hope you enjoy this episode.

Product Experts Gain New Clout Among B2B Buyers Mar 26, 2026

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This is a classic episode that feels even more relevant today. As B2B leaders prepare for the Forrester B2B Summit, its focus on expertise and credibility speaks directly to how trust is earned in today’s buying environment. We hope you enjoy this episode.

Taming B2B Buying Mayhem Mar 12, 2026

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This episode is quickly becoming a classic for B2B leaders. As we head into the Forrester B2B Summit, its perspective on buying networks and modern buying complexity is still essential listening for anyone focused on growth. We hope you enjoy this episode.

What It Means Takes A Hiatus Feb 19, 2026

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Our flagship podcast is on pause as we think about what comes next and how we can best bring our insights to life in an era of nonstop change.

Southwest’s CX Soars, WhatsApp’s New Moves, AI’s Energy Puzzle Feb 05, 2026

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Discover how Southwest Airlines nails its customer experience, the latest updates to WhatsApp for Business, and how AI is solving its own energy challenges.

AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs Jan 22, 2026

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Find out how AI is being used by B2B buyers and healthcare consumers, and get the latest forecast on the impact of AI on US jobs.

Women In Security, Holiday Shopping Trends, AI Agents In Content Jan 08, 2026

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Happy New Year! We kick off 2026 by unpacking lessons from 2025 and what they signal for the year ahead. This episode brings together security, marketing, and content leaders’ perspectives so you can act with confidence.