Wedding MBA Podcast

Wedding MBA Podcast 290 - Megan Gillikin Nov 09, 2024

Strategies To Win The Sale with Megan Gillikin, Owner, Weddings for Real / The Planner’s Vault. Clint and Megan discussed Megan's transition from wedding planning to creating an educational platform for wedding professionals, focusing on the importance of effective negotiation and value communication in the industry. They explored strategies for wedding professionals to differentiate themselves, understand client needs, and articulate their unique value proposition.

Wedding MBA Podcast 289 - Nayri Nov 05, 2024

TikTok and IG Reels Without Paid Ads Nayri, Wedding Fashion Expert, Lovella Bridal. Nayri, a bridal stylist and speaker, shared her insights on the wedding industry, her approach to attracting ideal clients, and her strategies for identifying potential business partners. She also discussed the importance of authenticity on social media, the need for practical implementation of learned knowledge in business operations, and the importance of giving credit to all involved in a video when reposting it. Lastly, Nayri emphasized the need to step out of the business to work on it and to hire the right people to help the business grow.

Wedding MBA Podcast 288 - Troy Adams Nov 01, 2024

Create Demand For Your Wedding Business Troy Adams, Owner, Carolina DJ Professionals. Through a combo of messaging, relationships, reviews, and a bit of automation you can make couples chase you versus ghost you. • Boost your close rate to 80% • Build systems that sell • Messaging and automation techniques

Wedding MBA Podcast 287 - Nora Sheils Oct 29, 2024

Tech Hacks That Give You Back Your Time Nora Sheils and Elizabeth Sheils, Co-founders RockPaperCoin.com. Technology can enhance your business and give you the breathing space you deserve. • Tech to elevate the customer experience • Automation tools to reduce errors • Leverage technology in your everyday life. TimeLine Genius, Cloud HQ, Grammarly, Mail Tracker, Right Inbox, Unroll.me. Zoom AI Companion, RockPaperCoin.com-WMBAEarlyBird or WMBA24

Wedding MBA Podcast 286 - Christie Osborne Oct 25, 2024

Google Analytics 4 Guidelines Christie Osborne, Owner, Mountainside Media. Confused and overwhelmed by Google Analytics 4? Let Christie guide you through the new behind-the-scenes world of Google. Google captures over 90% of searches… make sure you’re covered.

Wedding MBA Podcast 285 - Alan Berg Oct 22, 2024

Stay Relevant - Stay Top Of Mind - Using AI with Alan Berg CSP, Wedding Business Solutions. AlanBerg.com. • Why new competition isn’t a bad thing • What you can learn from new competitors- using AI

Wedding MBA Podcast 284 - Don Mamone Oct 19, 2024

Understand Gender Identity Don Mamone, Keynote speaker, Identity Coach, and Author. DonMamone.com. Learn how to create an inclusive space for all gender identities and expressions. • What gender identity is and what it’s not • Recognize, represent, and include gender identity in your business • Create a safer space for everyone

Wedding MBA Podcast 283 - Christopher Shelley Oct 16, 2024

Make More Money with Christopher Shelley, Wedding Celebrant, Speaker, and Author. IlluminatingCeremonies.com. How do you get paid more without losing business to your competitors? • Pricing analysis per region • Officiant pricing templates

Wedding MBA Podcast 282 - Brian Green Oct 08, 2024

Next Level Event Timelines Brian Green, Owner, ByBrianGreen. You must get it right every time working without a net and with no do-overs. Your timeline is your secret weapon. • A detailed approach to better timelines

Wedding MBA Podcast 281 - Leah Weinberg Oct 01, 2024

Common Legal Myths Debunked Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP Legal terms and concepts can be confusing, and some myths may prevent you from taking the correct action in your business. • Elements to enter into a binding contract • Classify employees and independent contractors • General tips for your business

Wedding MBA Podcast 280 - Charanna Alexander Sep 24, 2024

New York Times Submissions with Charanna K. Alexander, Weddings Editor Styles Department, The New York Times. New York Times Wedding Editor Charanna Alexander answers your questions on how wedding professionals can get the most out of media coverage. Successful pitches, clear and insightful quote tips backed by relevant data, and strategies to build relationships with the media. • Craft a compelling story and pitch it to the media • What editors look for in expert contributions

Wedding MBA Podcast 279 - Tanisha Lee Sep 17, 2024

This Year’s Best Apps with Tanisha Lee, Owner, Collectively Wed. Be the boss of your tech and have your phone work for you. Find the best apps without all the hard work. • Time-saving apps • Apps that track your schedules, projects, and budget • Newest apps you will absolutely love. Motion, Harpsen, Claude.

Wedding MBA Podcast 278 - Sara Margulis Sep 10, 2024

A.I. And The Content Apocalypse with Sara Margulis, Co-Founder and CEO Honeyfund.com. Convert videos to blogs, pamphlets to e-books, and social media snippets to emails with your new A.I. assistants. • Reduce creative burnout and save time • Use A.I. for efficient content strategies. charmiq.ai. starry.ai. Adobe Firefly

Wedding MBA Podcast 277 - Bethel Nathan Sep 04, 2024

Sure-Fire Sales Techniques with Bethel Nathan, Owner, CeremoniesByBethel.com & ElevateByBethel.com. Good quality sales leads have become more challenging to find. How do you book more weddings and increase your sales game? • Best ways to find new leads Overcome sales objections

Wedding MBA Podcast 276 - Lindsay J. Williams Aug 27, 2024

Wedding Show Success with Lindsay J. Williams, Owner, The Bridal Show Blueprint. LindsayJWilliams.com. It’s time to give wedding shows another chance. Make every face-to-face event work for you. • Pre-show marketing campaigns • Analyze and determine the right show • Book appointments at your next show. LindsayJWilliams.com/quickstart. LindsayJWilliams.com/group

Wedding MBA Podcast 275 - Matt Radicelli Aug 20, 2024

CASH FLOW ROLLER COASTER with Matt Radicelli, Owner, MentorPods.com. Just like the ups and downs of a roller coaster, wedding pros struggle with consistent cash flow. • Navigate cash flow ups and downs • Free tools for predictable cash management • Strategies to stabilize financial fluctuations https://www.mentorpods.com/clint https://www.mentorpods.com/weddingmbapodcast

Wedding MBA Podcast 274 - Katie Cotton Aug 13, 2024

Styled Shoots with Katie Cotton, Owner, CottonRougeandCompany.com. A place setting so flawless it doesn’t look real. You need the latest colors, themes, and details. With the average engagement lasting 15 months, by the day of the wedding, the look can be out-of-date. Stay ahead of your competitors with these styled shoot techniques. • Put together a wedding pro team

Wedding MBA Podcast 273 - Fausto Pifferrer Aug 07, 2024

Extravagant Celebrations with Fausto Pifferrer, Co-Owner, BlueElephantCatering.com. When it comes to creating the ultimate event, it’s all about the execution. Even the most creative ideas are nothing without the event planner’s vision and direction. • Social worthy inspiration.

Wedding MBA Podcast 272 - Talmar Anderson Jul 30, 2024

Lead, Hire, And Expand Your Workforce with Talmar Anderson, Owner, Boss HQ. yourbosshq.com. How can the employees focus if their boss needs a crash course on leadership? What is the best way to delegate the day-to-day tasks while keeping a finger on the pulse of business strategies? • First steps to expand your team • Stop making these hiring mistakes

Wedding MBA Podcast 271 - Renee Dalo Jul 23, 2024

Get Paid For ALL Your Time Renee Dalo, Owner, Moxie Bright Events. MoxieBrightEvents.com. As a planner, you manage more details than any other wedding specialty. All you have to sell is your expert time. Get paid for all the time you invest in each wedding. • Day-of, wedding management, partial planning, and full service • Negate competitors who over-promise and undercharge

Wedding MBA Podcast 270 - Braden Drake Jul 16, 2024

More Profit - Less Drama with Braden Drake, Owner, Braden Drake LLC Attorney & Tax Professional. NotAVGLaw.com. Creatives don’t get into the wedding business. If you don’t do your homework, you will over-pay. Industry-specific concerns are niche and necessary. Find some money you’ve been leaving on the table. • Deduction guide for wedding pros • S Corp vs LLC • Guideline for contractors and employees

Wedding MBA Podcast 269 - Colleen Carswell Jul 09, 2024

Venue Marketing For Maximum Reach with Colleen Carswell, Owner of Smoky Blue Events. SmokeyBlueEvents.com. Other wedding pros have your preferred vendor list to maximize their word of mouth referrals, but who’s spreading the word about your venue? Get featured in local and national outlets and build instant trust, authority, and credibility with engaged couples. Reach couples without the social media grind Create content that lasts for years, not hours Get more promotions from others for free

Wedding MBA Podcast 268 - Bethel Nathan Jul 02, 2024

MBA Level Operations Advice with Bethel Nathan, Owner, Ceremonies By Bethel & Elevate By Bethel. ElevateByBethel.com. Owning a wedding business can be terrifying. You risk everything when you start or expand it. Avoid these horrifying entrepreneurial fails. • Unexpected business emergencies • Successful business goal-setting • Recover from bad reviews

Wedding MBA Podcast 267 - Becca Pountney Jun 26, 2024

Business First Impressions with Becca Pountney, Wedding Industry Marketing Consultant. BeccaPountney.com In a fraction of a second, prospective couples form opinions about your company. This instant judgment happens when they look at your website, social media posts, email, or talk with you on the phone. How do you make a stellar first impression that ultimately leads to a sale? • Proven first-impression digital techniques • Repair a flubbed first impression • In-person and virtual impression do’s and don’ts

Wedding MBA Podcast 266 - Marc McIntosh Jun 18, 2024

Websites That Captivate And Convert with Marc McIntosh, Team Wedding Marketing. teamwedding.com. How many times have you clicked off or silently judged someone’s online storefront? Your immediate response is from a first impression you can’t erase. A stellar website increases credibility, brand awareness, organic traffic, and new leads. • Five components of a successful website • Optimize user experience and conversions • Real cost of not getting it right

Wedding MBA Podcast 265 - Margaux Fraise Jun 13, 2024

Guide To Book Better Clients with Margaux Fraise, Owner, Wedding Summit Series. harmonycreativestudio.com How do you distinguish the difference between solid inquiries and time wasters? Wedding planners are often told to reject the wrong clients early in the inquiry process. Are you confident you aren’t eliminating clients who will become your greatest allies? Discover the warning signs you should look for so you don’t end up with badly behaved clients. • Potential red flags that will surprise you • Keywords that indicate price shoppers vs genuine leads • When clients want you to change your contract

Wedding MBA Podcast 264 - Alan Berg Jun 04, 2024

Fake Lead Philosophy with Alan Berg. AlanBerg.com. You get lots of inquiries, but they don’t convert to sales. Are they real leads or time-wasting fakes? Also, do your responses not connect with how you reply? If your old techniques don’t work, it’s time for a refresh. Fine-tune your inquiry process into a profitable sales machine. • Spot a fake lead from a real one • Should you reply to leads from different sources • Get better ROI from your current leads

Wedding MBA Podcast 263 - Joe Rare May 27, 2024

Preseason chat with Joe Rare. WeddingBookingSystem.com. What is automated marketing? The difference between marketing, advertising, and sales. What is ringless voicemail? How Joe's company tests a wedding market.

Wedding MBA Podcast 262 - Jennifer Bernal May 21, 2024

Preseason with Jennifer Bernal. HouseofBernal.com. How does a floral design company grow to the top of its market in only three years? How to network effectively. How to find the right market for your business.

Wedding MBA Podcast 261 - Elizabeth Marberry May 14, 2024

Preseason chat with Elizabeth Marberry. ElizabethMarberry.com. How to turn Instagram followers into clients. Create content for your specific ideal client. Use your bio effectively. Do the call to action correctly. "Tag your fiancé!". Repost the most viewed content.

Wedding MBA Podcast 260 - Shannon Tarrant May 07, 2024

Preseason with Shannon Tarrant. WeddingVenueMap.com. Prospects are taking longer to book. When are the Peak and Off-Peak seasons? The two-week special. Discounts or added value? Who holds the power? When is a client too difficult?

Wedding MBA Podcast 259 - Kristin Banta Apr 30, 2024

Preseason chat with Kristin Banta. KristinBanta.com. How does she discover the right design for her clients? How did Kristin achieve her incredible success? She shares some of her marketing strategies and what scares her.

Wedding MBA Podcast 258 - Renee Dalo Apr 23, 2024

Preseason chat with Renee Dalo. ReneeDalo.com. How to avoid burnout. How a business and career coach can help you. The most successful event professionals are open and curious. How Renee dealt with her performance nerves.

Wedding MBA Podcast 257 - Mark Chapman Apr 16, 2024

Preseason chat with Mark Chapman. The IDoSociety.com. Online advertising. What platforms are most effective? What is the difference between advertising on Google and Meta (Facebook and Instagram)?

Wedding MBA Podcast 256 - Sara Dunn Apr 09, 2024

Preseason episode with Sara Dunn. SaraDoesSEO.com. How to improve the SEO of your website over time with baby steps regularly. How to use keywords. How to make the images on your site discoverable by Google. Get free resources at SaraDoesSEO.com. Use the discount code "Clint" to get $20 off when you buy tickets to the Wedding MBA Conference.

Wedding MBA Podcast 255 - Meghan Ely Apr 02, 2024

Pre-season with Meghan Ely. OFDconsulting.com. What is publicity? What are media producers looking for? Is social media a good publicity platform? Should you write a book?

Wedding MBA Podcast 254 - Rob Schenk Mar 25, 2024

Pre-Season episode with Rob Schenk. WeddingIndustryLaw.com. How do you protect your business if the client moves the date of the event? Do you need malpractice insurance? What to do if your supplier doesn't get you what you need in time.

Wedding MBA Podcast 253 - Becca Pountney Dec 06, 2023

Wedding MBA Conference 2023 recap with Becca Pountney. www.beccapountney.com Interviews with attendees and speakers.

Wedding MBA Podcast 252 - Andrea Eppolito Nov 01, 2023

Obsession-Worthy Trends with Andrea Eppolito, Owner, Andrew Eppolito Events. AndreaEppolito.com. Wedding trends are constantly evolving and emerging. From hosting small, intimate weddings to non-traditional parties, we see major wedding trends on the horizon. Research the newest wedding ideas and be two steps ahead of your competitors.

Wedding MBA Podcast 251 - Megan Gillikin Oct 24, 2023

Increase The Demand For Planners with Megan Gillikin, Owner, of The Planners Vault & Weddings For Real. Why do only 30% of wedding couples hire a professional wedding planner? You know you can save them time and money and make their wedding day stress-free. Education outreach can change the way your wedding market sees the true role of a wedding planner. • Build lucrative partnerships with venues

Wedding MBA Podcast 250 - Cayce Turbeville Wed Talk Oct 22, 2023

Wed Talk. Booking Hotels Will Never Be The Same with Cayce Turbeville of Groups 360 and GroupSync.com. How Cayce booked her complimentary wedding block on GroupSync in 10 minutes! Save time and reduce stress with quick tools for wedding planners!

Wedding MBA Podcast 249 - Nayri Oct 19, 2023

Organic Content with Nayri, Wedding Fashion Expert, Lovella Bridal. Wedding couples trust organic content over paid advertising because of authenticity. Non-paid exposure builds engagement and develops a community with other wedding pros, current couples, and prospective clients.

Wedding MBA Podcast 248 - Brian Franklin Wed Talk Oct 18, 2023

Wed Talk with Brian Franklin of Vows and Speeches. VowsAndSpeeches.com. Don’t struggle to find the right words. We’ll help you find them. Highly personalized, human-written, custom vows, wedding speeches, and Full ceremony scripts for officiants.

Wedding MBA Podcast 247 - Alan Berg Oct 17, 2023

Improve Your Website with Alan Berg, CSP, Global Speaking Fellow. AlanBerg.com. Our websites are the most important "employee" . They work for us 24/7. Whether you need a new website, just launched one, or are getting ready for a change, Alan will give you tips on how to make any site more effective.

Wedding MBA Podcast 246 - Jennifer Trotter Oct 12, 2023

Avoid Burnout with Jennifer Trotter, Owner, of Lip Service Makeup. Burnout hits high achievers the hardest because you feel like you should always be able to manage it all. But sometimes enough is enough. • Warning signs • Best ways to cope with burnout • Action plan for positive workplace

Wedding MBA Podcast 245 - Braden Drake Oct 10, 2023

Boost Your Income with Braden Drake, Owner, Braden Drake, LLC, Attorney & Tax Professional. notavglaw.com. Tax deductions don’t happen by accident, it takes skill, precision, and expertise to avoid overpaying. Get proactive and learn how to keep more of the money you make. • Increase your take-home pay • IRS red flags • Lesser-known tax deductions

Wedding MBA Podcast 244 - Sara Dunn Oct 05, 2023

How To Show Up On Local Searches with Sara Dunn, Wedding SEO Specialist, Sara Does SEO. Ninety-two percent of engaged couples will choose a wedding business that ranks on the first page of local search. • Include photos that boost your ranking • Optimize web presence for local organic search • Reviews, map embedding, and local/destination search

Wedding MBA Podcast 243 - Ben Herman Oct 03, 2023

Handle DJ Objections with Ben Herman, Founder + Mentor, DJ University. profitabledj.com/PDJ-mastermind. Find out which sales obstacles you can convert into bookings. • Is the budget really the issue • Words and phrases to avoid

Wedding MBA Podcast 242 - Rob Schenk Sep 28, 2023

Your Legal Blind Spots with Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com. Your star employee leaves with your client database. How do you protect your business? • Critical phrases for every contract • Essential insurance types and limits

Wedding MBA Podcast 241 - Christie Osborne Sep 26, 2023

Marry Organic And Paid Media with Christie Osborne, Owner and founder, of Mountainside Media. Strategically use your organic posts with a simple advertising strategy that decreases ad costs and increases sales leads. • Adjust your organic strategy to support low-cost ads • Social ads that build a powerful client pipeline • Real-life posts and ads that set you apart

Wedding MBA Podcast 240 - Ben Chernivsky Wed Talk Sep 24, 2023

Wed Talk with Ben Chernivsky of Gifyyy Booth. Gifyyy The Gifyyy Photo Booth. Only 12 pounds! Small footprint, easy to set up and use! Collects phone numbers for future marketing!

Wedding MBA Podcast 239 - Terrica Sep 21, 2023

Planner's Guide To Max Profit with Terrica, Terrica Inc & Wedding Pro Workshop, CEO. When you started your planner business, even outrageous requests sounded fun. Now you value your limited time. How do you price all those little extras that add up? • Charge for all planner/designer services • Monetize services that go beyond the contract

Wedding MBA Podcast 238 - Michael Wedaa Sep 19, 2023

Secret Strategies For Corporations and LLCs with Michael Wedaa, Author, Incorporation Specialist, and Business Consultant. Take a look at the exciting side of corporations and LLCs. Dive into some basics and explore advanced secret strategies for getting the most out of your corporation. • The fundamental difference between an LLC, C Corp, and S Corp.

Wedding MBA Podcast 237 - Brandee Gaar Sep 14, 2023

Master-Level Persuasion Class with Brandee Gaar, Owner/Lead Designer, Blush by Brandee Gaar, LLC. Sales techniques are not just about doing or saying the right thing. It’s about getting to know your wedding couples and finding out what motivates them to take action. • Understand potential buyers on a deeper level

Wedding MBA Podcast 236 - Laurette Veres Sep 12, 2023

Wedding Expo Guide with Laurette Veres, Owner, Bridal Extravaganza, Editor-In-Chief, Texas Wedding Magazine. A wedding expo puts you in front of hundreds of wedding couples all in one weekend. • Find the best expos for your target audience • Gain credibility and network with other wedding pros • Booth design dos and don'ts

Wedding MBA Podcast 235 - Bethel Nathan Sep 05, 2023

Closing the Sale with Bethel Nathan, ElevateByBethel.com. Your sales numbers are solid math. However, the sales process itself is rooted in psychology, mindset, and persuasion. Closing the sale is a superpower that no one is born with. It takes a carefully cultivated skill set. Psychology secrets to close the sale.

Wedding MBA Podcast 234 - Lauren Bercier Wed Talk Sep 01, 2023

Wed Talk - Create Floral Installs On A Budget with Lauren Barcier of Something Borrowed Blooms. SomethingBorrowedBlooms.com. How to create ceremony spaces for less. Save couples over 70% with rent & return premium silk florals from SBBlooms

Wedding MBA Podcast 233 - Nora Sheils Aug 29, 2023

Streamline Your Wedding Pro Business with Nora Sheils, Founder, Bridal Bliss, Co-Founder, Rock Paper Coin. Technology can be your best friend or worst nightmare. • This year's best automation systems for wedding pros • Tips to streamline your business • Organization before and after

Wedding MBA Podcast 232 - Shannon Underwood Aug 22, 2023

Getting ready for the Wedding MBA Conference with Shannon Underwood, VP of the Wedding MBA. How the topics and speakers are chosen. How the exhibit floor businesses are chosen. What are Wed Talks? How to plan your itinerary for the conference.

Wedding MBA Podcast 231 - Elizabeth Sheils Aug 15, 2023

Tech Solutions with Elizabeth Sheils, Co-Counder & CEO, Rock Paper Coin. Integrate technology to simplify the hiring process, support your growing team, and work efficiently with other wedding pros. Strengthen your company culture, increase retention, and gauge employee satisfaction.

Wedding MBA Podcast 230 - Kirsten Palladino Aug 09, 2023

Book LGBTQ+ Clients With Authentic Inclusivity with Kirsten Palladino, Owner, Equally Wed Pro. The need for implementing inclusive practices and establishing your company’s diversity, equity and inclusion strategy is greater than ever. • Create your own inclusive marketing strategy • Serve the entire gender-diverse community

Wedding MBA Podcast 229 - Margaux Fraise Aug 01, 2023

Planner Problems Solved with Margaux Fraise, Owner, of Harmony Creative Studio. Wedding planners have enough stories to fill a library, but each one offers valuable lessons. Every planner has a wedding disaster...but this story takes the cake. • Hidden red flags • Actionable contract inclusions

Wedding MBA Podcast 228 - Leah Weinberg Jul 25, 2023

So Sue Me with Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP. Identify and address unusual situations with clear action steps to stay ahead of the curve legally and ethically. • Must-know legal concerns in the event industry • Key contract terms to protect your business • Adjust contracts without a lawyer

Wedding MBA Podcast 227 - Meghan Ely Jul 20, 2023

Real Wedding Submissions with Meghan Ely, Owner, OFD Consulting. Discover the ins and outs of setting your submissions apart to be featured in the media. • Changing media landscape • Strategic timing for your submissions • What you need to know about getting published

Wedding MBA Podcast 226 - Chris Hintz Jul 12, 2023

Event Technology with Chris Hintz, Founder / President at Pinnacle Productions. pinnacleprodj.com. How the latest video, audio, and lighting equipment can be used to give the clients an unforgettable event.

Wedding MBA Podcast 225 - Bobbi Brinkman Jul 05, 2023

Work/Life Balance with Bobbi Brinkman, Owner of Bobbi Brinkman Consulting. Putting in the work to help your business grow and succeed is important, but overdoing it has negative effects on your health and life. • Automate to free up time • When to say no • Set your boundaries

Wedding MBA Podcast 224 - Shannon Tarrant Jun 27, 2023

Venue List Referrals with Shannon Tarrant, Founder of Wedding Venue Map. Are the relationship between venues and vendors one-sided or mutually beneficial? • Evaluation criteria for your current list • Simple questions that eliminate the takers • Reciprocal vendor application process

Wedding MBA Podcast 223 - Brandon Frazier Jun 21, 2023

Photo Booths-Easy Profits - Powerful Branding with Brandon Frazier, Owner, of Signature DJs, and Kellie Frazier, Owner, of The Miner Details by Kellie. Venues, planners, gown shops, florists, DJs, and other wedding pros all have a path to branding and profits with photo booths. • Add a photo booth to your existing business • Strategic ways to market and brand • Sample photo booth price-lists

Wedding MBA Podcast 222 - Matt Radicelli Jun 13, 2023

Financial Scorecards with Matt Radicelli, , Founder, Mentor Pods Group Coaching. Knowing your numbers is the difference between a business that merely survives and one that thrives. • Assets, liabilities, income, and cash flow • Advanced tax and finance strategies to increase profit • Prevent financial mistakes

Wedding MBA Podcast 221 - Wed Talk with Tim Flors Jun 08, 2023

Wed Talk with Tim Flors, Group360.com, and GroupSync.com. Save time while managing your room block. Book your party with ease. A free online service!

Wedding MBA Podcast 220 - Ian Ramirez Jun 08, 2023

Venue booking Fridays, Sundays, and off-season with Ian Ramirez, Venue Director, Madera Estates. Create seasonal packages and pricing. Strategic social media calendar and planning. Automated email campaigns.

Wedding MBA Podcast 219 - Wed Talk with Matt Campbell Jun 01, 2023

Wed Talk with Matt Campbell of MyWeddingSongs.com. How to get the free resources you need as a wedding professional to answer your clients questions about the music for their wedding day!

Wedding MBA Podcast 218 - Andrea Eppolito May 31, 2023

The True Role of a Wedding Planner/Designer with Andrea Eppolito, Owner, Andrea Eppolito Events. AndreaEppolito.com. How to give your clients the best of you. How to filter the client's vision through your personal filter. A fantastic story about a pink wedding!

Wedding MBA Podcast 216 - Wed Talk with Kristen Leen May 25, 2023

Wed Talk with Kristen Leen, EventSalesPro.com. How to Create a Venue Sales System. Every venue is unique. A Virtual Sales Manager can run a Sales System and help you close contracts faster! Why it's good business to use a professional sales system so you can focus on what you do best!

Wedding MBA Podcast 217 - Julie Novack May 23, 2023

Run Your Business Like A Boss with Julie Novack, CEO & Co-Founder, PartySlate. Take your business to new heights by applying the four foundational principles to scale your business to the next level. • Annual and quarterly reports • Increase efficiency • Create a pipeline of initiatives

Wedding MBA Podcast 215 - Mark Chapman May 16, 2023

Google Ads with Mark Chapman. TheIDoSociety.com. Direct your advertising budget on Google to strategically maximize your exposure and minimize your cost per lead. • When paid ads pay off • Powerful advertising campaings • Analytics that measure ad effectiveness

Wedding MBA Podcast 214 - Renee Dalo May 09, 2023

SALES CYCLONE Best Sales Funnel Renée Dalo, ReneeDalo.com Wedding companies that create an easy buying process generate 50% more ready-to-buy customers than businesses without a process. The right sales funnel identifies who is serious about booking their wedding with you. • Right/wrong way to prospect with funnels • Sales-ready leads at a lower cost • Interactive content-quizzes, polls, calculators, and games

Wedding MBA Podcast 213 - Alan Berg May 04, 2023

Stellar Sales Tips with Alan Berg. AlanBerg.com. Sales are what power your wedding business. Whether you love it or hate it, or have been selling for a short or long time, there are things everyone can learn to convert more leads to sales.

Wedding MBA Podcast 212 - Maria Romano Feb 02, 2023

Starting your Business with Maria Romano. TrueLoveKnots.com. How a newly widowed, former rental car employee created a Las Vegas officiant business that does over 1100 ceremonies a year! How to provide true value to the real client.

Wedding MBA Podcast 211 - Angela Proffitt Nov 16, 2022

Tik Tok Academy with Angela Proffitt. AngelaProffitt.com. Wedding couples use TikTok for wedding planning because it is easier to find community and have authentic interactions. How do you use this new online tool? • Content creation ideas for TikTok and Instagram

Wedding MBA Podcast 210 - Nayri Nov 04, 2022

Create Insta Reels, YouTube Shorts, and TikTok Videos with Nayri, CEO, LovellaBridal.com, Wedding & Fashion Expert. Get ready to promote your brand to wedding couples by entertaining them with short videos. • Shortcuts for content creation in one recording • Insta Reels, YouTube Shorts, and TikTok videos

Wedding MBA Podcast 209 - Kaleigh Wiese Nov 02, 2022

Graphic Design And Image Workshop with Kaleigh Wiese, Founder, Visual Brand Strategist. KaleighWiese.com. How do you share your personality, brand, and ideas with customers who are at the center of their own wedding planning process? • Customer-centered visual branding • Logo and color strategies that resonate with clients

Wedding MBA Podcast 208 - Wedding MBA Certification Oct 29, 2022

What is Wedding MBA certification? Wedding MBA Certification is exclusively for wedding professionals. Certification is received after online classes are complete. It gives engaged couples a compelling reason to trust and hire you. Your certification will mention your wedding specialty.

Wedding MBA Podcast 207 - Megan Gillikin Oct 26, 2022

Onboarding After The Sale with Megan Gillikin, Owner, ASouthernSoiree.com. The right customer onboarding experience saves you time, increases productivity, and creates client loyalty and trust that leads to future referrals. • Update your client onboarding roadmap • Best things to include in your welcome guide

Wedding MBA Podcast 206 - Mark Chapman Oct 24, 2022

Ads That Convert To High-Quality Leads with Mark Chapman, Founder, The I Do Society. TheIDoSociety.com. Capitalize on data-proven strategies that help you find your ideal client via Google, Facebook, and TikTok ads. • Understand and employ demographic targeting • Create ads that convert to high-quality leads • Measure results to refine your online campaign

Wedding MBA Podcast 205 - Shannon Tarrant Oct 21, 2022

Gain Customers, Referrals, And Passive Income with Shannon Tarrant, Founder of Wedding Venue Map. weddingvenuemap.com. How do you become an influencer in your wedding market? • Proven skills of a wedding influencer • Let your customers come to you • Build trust and credibility using what you know

Wedding MBA Podcast 204 - Ryan O'Neill Oct 19, 2022

Modern Sales Skills with Ryan O'Neill. Curate.co. Couples are done with annoying, high-pressure, or gimmicky tactics. • Same-day closing incentives • Words to use and avoid.

Wedding MBA Podcast 203 - Greg Todd Oct 17, 2022

Seven Strategies For Social Media with Greg Todd, Owner/Chief Analyst, GT Marketing and Consulting. How do you speak directly to wedding couples in every post to build your conversion rate? • Fresh ideas for creative social content • Avoid these boring post topics

Wedding MBA Podcast 202 - CeCe Todd Oct 13, 2022

Capture New Bookings With Instagram with CeCe Todd, Owner, CeCe Designs. CeCeDesignsLLC.com. Over 70% of wedding couples are on Instagram. • Convert fans into new customers.

Wedding MBA Podcast 201 - Shannon Underwood Oct 12, 2022

Get Ready for Wedding MBA 2022! Shannon Underwood, VP of the Wedding MBA, explains how to prepare for the best Wedding MBA Conference ever.

Wedding MBA Podcast 200 - Adrienne Brink Oct 11, 2022

CRUCIAL CONVERSATIONS The Right Words At The Right Time with Adrienne Brink, Founder, UncommonCamellia.com. wedding couples, in-laws, and the unexpected: Voila! Heartburn and headaches. Everything depends on what you say next. • Modern communication skills • Key triggers to avoid

Wedding MBA Podcast 199 - Walter McClellan Oct 07, 2022

PHOTO BOOTH PROFITS-Expand Your Revenue with Walter McClellan, Owner, Toast Entertainment. ToastEnt.com. It’s not just about the pictures... it’s the experience that photo booths create. Offer your wedding couples an add-on photo booth package that increases your per-wedding profitability. Make up the cost of your booth within the first 120 days and become wildly profitable within the first year. • Add photo booth services to your existing wedding business • Upsell and maximize profits each contract • Scale and run multiple booths

Wedding MBA Podcast 198 - Amber Anderson Oct 03, 2022

Be Persuasive - Not Abrasive with Amber Anderson, Owner, RefineForWeddingPlanners.com. The response to that hard-to-answer email or text can be the difference between a client that understands and a nightmare review. • Formulas that build wordsmith confidence • Handle emotion and tension with tact and grace • Close the loop and remain in control.

Wedding MBA Podcast 197 - Jason Hennessey Sep 30, 2022

Demystifying The Google Algorithm with Jason Hennessey, Co-Founder, Hennessey Consulting. jasonhennessey.com. Unpack over 20 years of proven SEO strategies that will increase your Google rankings, traffic, leads, and revenue. • Behind the scenes of the Google Algorithm • The three main components of SEO

Wedding MBA Podcast 196 - Rob Schenk Sep 27, 2022

Reduce Your Litigation Risk with Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com. • Verbal commitments that are binding • What to include in your contracts • Conversations that get you in legal trouble

Wedding MBA Podcast 195 - Margaux Fraise Sep 22, 2022

Work/Life Balance with Margaux Fraise, Owner, Harmony Creative Studio. HarmonyCreativeStudio.com. Today, work probably invades your personal life. Maintaining boundaries is no simple task. How do you get your life back? • Solutions for clients behaving badly • Calendar consolidation tips

Wedding MBA Podcast 194 - Jennifer Trotter Sep 19, 2022

Toxic Wedding Couples with Jennifer Trotter, LipServiceMakeup.com. Difficult clients are everywhere. But some cross the line from difficult to toxic. How can you see them coming? • Into the mind of a difficult client • Strategies to keep demanding clients in check • Effective ways to turn around a bad situation

Wedding MBA Podcast 193 - Andrea Eppolito Sep 12, 2022

Next Year's Wedding Trends with Andrea Eppolito, AndreaEppolito.com. Wedding trends are constantly evolving and emerging. From hosting small, intimate weddings to non-traditional parties, we see major wedding trends on the horizon. • Modern styling tips • Destination elopements • Wedding color palettes

Wedding MBA Podcast 192 - Bethel Nathan Sep 05, 2022

Solve The Puzzle That Gets Them To Buy with Bethel Nathan. ElevateByBethel.com. Successful wedding pros don’t talk features and benefits. They tell a story. • Stories for your social media, website, and phone calls • Authentic sales conversations that lead to bookings

Wedding MBA Podcast 191 - Nora Sheils Aug 29, 2022

Automate Your Business with Nora Sheils, Founder, Rock Paper Coin. RockPaperCoin.com. There just aren’t enough hours in the day. We could all use a little help when it comes to running our business. Since cloning yourself isn’t an option, which tasks can you automate? • Compare time-saving tools and apps

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