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We Are For Good Podcast – The Podcast for Nonprofits — Business
We Are For Good Podcast – The Podcast for Nonprofits

Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?

—
We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com

Copyright: ℗ & © 2020 We Are For Good Podcast

Latest Episodes:

605. 2025 Social Impact Trends That Matter: Advocacy is Non-Negotiable. (Sixto Cancel) Feb 19, 2025

Meet Sixto, the Founder of Think of Us and a nationally recognized leader. 🤝 He’s driving systems change in child welfare using tech, research, and policy to transform outcomes for youth and families. 🫂

In this episode, Sixto breaks down why advocacy is essential for creating lasting change. He explains that vulnerable communities need advocates who bring lived experiences to the table, using data and stories to drive decisions. Advocacy isn’t just about making noise—it’s about harnessing these experiences to influence policymakers and push for real, systemic transformation. 🗣️

Sixto talks about how Think of Us connects young people with foster care experience directly to lawmakers to help influence their decisions.💙

Join us for this episode today. 🎧

💡Learn:

How Think of Us' work intersects with advocacy, including co-designing with those directly impacted.
Misconceptions around advocacy that typically keep organizations from getting started.
How Think of Us collected data from 27,000 young people to advocate for policy changes during the pandemic.
How advocacy is not just an option but a necessity for impact organizations today.

Episode Highlights:

Understanding the Necessity of Advocacy (5:29)
Misconceptions About Advocacy (12:28)
Empowering Youth Through Advocacy (26:36)
Confronting Social Issues in Education (20:39)
Research and Lived Experience (33:34)
The Power of Storytelling in Advocacy (36:46)
“Keep your advocacy simple. It’s not about the number of people; it’s about being strategic. A smaller, capable team can be more agile and responsive, while a larger team may be slower to act.”- Sixto Cancel’s One Good Thing(30:17)

Episode Shownotes: www.weareforgood.com/episode/605

Transcript: https://otter.ai/u/d5RpcOu6iDaC73ruubu3sPdgK9c?utm_source=copy_url

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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604. 2025 Social Impact Trends That Matter: Fuel Young Generosity. (with Manuela Testolini) Feb 17, 2025

Meet Manuela, the Founder and President of In A Perfect World. 🤝 She’s dedicated her life to empowering and activating the next generation of youth leaders and philanthropists. 🌎

In this episode, Manuela shares how to fuel young generosity by tapping into kids’ natural empathy and kindness, and how to partner with them to create their own "north star" for creating change within your mission. 🙌 After 20 years of work in this space, she shares her playbook for how to co-create programs and tailor your messaging to speak to their unique passions.

Manuela also shares practical tools, like their Everyday Kindness series and Youth Ambassador program, to help young people take action and create change today. 💫

Tune in for the playbook today. 🎧

💡Learn:

How to authentically engage youth by listening to their voices and helping them find their own "north star" for creating change.
Strategies for effective messaging and storytelling to connect young people to social issues.
How to better integrate youth voice and agency into your work, such as finding internal champions and allowing kids to drive the solutions.

Episode Highlights

Empathy and Generosity: Lessons from Children (2:51)
The Power of Listening to Children (9:00)
Storytelling as a Tool for Engagement (15:02)
Confronting Social Issues in Education (20:39)
Empowering the Next Generation (23:24)
Programs for Change: Everyday Kindness and Dream Catchers (25:41)
Hope for the Future: The Role of Young People (31:44)
“Trust young people-we often dismiss them, but we should meet them where they are. Encourage them to be their authentic selves instead of shaping them into something else.”- Manuela Testolini’s One Good Thing (32:55)

Episode Shownotes:

www.weareforgood.com/episode/604

Episode Transcript: https://otter.ai/u/eRZ0s4f9ViMSa7RNMHFls5LJDlY?utm_source=copy_url

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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603. 2025 Social Impact Trends That Matter: We Need Your Light. (Jeff Shuck) Feb 12, 2025

Welcome back to the 2025 Social Impact Trends That Matter Series! 🥳

Meet Jeff, the Principal of Plenty Consulting. 🤝 He’s an inspiring leader dedicated to helping others shine, even in the toughest times.

In this episode, Jeff shares his heartfelt wisdom on finding your light and leading with purpose, no matter what challenges come your way. As an expert in conscious leadership and social impact strategy, he’s spent his career helping people and organizations discover their inner strength.

Join us for a warm and inspiring conversation as Jeff talks about navigating the “crisis of consciousness” we’re all feeling in the world today. Let’s explore how we can shine together.

💡 Learn:

How to embrace the tough feelings and not try to talk yourself out of them, while also practicing optimism and constructive action.
Practical steps to reconnect with your authentic self and the unique gifts you have to offer the world.
The importance of community, kindness, and finding common ground to bring people together in divisive times.

Episode Highlights

Crisis of Consciousness in Leadership (3:06)
Navigating Change and Uncertainty (10:01)
Finding Your Light (15:09)
The Importance of Community and Connection (19:45)
Embracing Your Unique Light (29:56)
“Decide to be intentional about how you show up." - Jeff Shucker’s One Good Thing (31:00)

Episode Shownotes: www.weareforgood.com/episode/603

Transcript: https://otter.ai/u/tDu-wjdrpU4vqoB12v_Mh8xqC6g?utm_source=copy_url

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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602. 2025 Social Impact Trends That Matter: The Rise of the Change-Leader. (Lindsey Fuller) Feb 10, 2025

Welcome back to the 2025 Social Impact Trends That Matter Series! 🥳

Meet Lindsey, the Executive Director of The Teaching Well. 🤝 She’s all about turning ideas into action and creating real, lasting change.

The world needs more change leaders. 💡 Join us as Lindsey walks us through some hallmarks of change leaders, the barriers that can hold organizations back from creating real systems-level change, and actionable advice for how to start transitioning to a change leadership approach.

If you're ready to move beyond just generating ideas and start driving tangible change, this is a must-listen episode. 👏

💡 Learn:

How to take your big ideas and turn them into real action.
How to overcome barriers to enacting lasting change.
The strategies you need to lead with confidence and sustainability + empower your team as a change leader.

Episode Highlights:

The Characteristics of Change Leaders. (3:06)
The Importance of “scaffolding” and Empowering Eeams as a Change Leader. (10:05)
Steps to Becoming a Change Leader. (13:31)
Empowering Others Through Change Leadership. (19:53)
“If you struggle with communication—whether due to anxiety, overthinking, or uncertainty—consider coaching and development. Clear, timely, and honest communication builds trust and alignment.”(24:24)

Learn More:

Episode Shownotes: http://weareforgood.com/episode/602

Episode Transcript: https://otter.ai/u/mVwJqlHm47YumaZ01VWKx9dg2So?utm_source=copy_url&tab=chat&view=transcript

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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601. 2025 Social Impact Trends That Matter: Redefine Impact Measurement. (Ori Carmel) Feb 05, 2025

Welcome back to the 2025 Social Impact Trends That Matter Series! 🥳

Meet Ori, the Founder and CEO of Sowen 🤝. He's on a mission to help organizations rethink how they measure their social impact, moving beyond just tracking activities and inputs to truly understanding the outcomes they're driving.

In this episode, we dive into why we need to rethink impact measurement and how to do it effectively. 📊 Ori shares a framework for aligning measurement to your organization's purpose, combining data and storytelling, and focusing on what matters most - the change you’re creating in the world.

Tune in to hear Ori share his wealth of insights and practical strategies to help you redefine impact measurement in your own organization. 🎧 It’s a must-listen episode. 🙌

💡 Learn

How to align your measurement to your organization's true purpose and vision for change.
How to integrate the “art” and the “science’ in your approach to impact measurement.
Real-world examples of organizations that are innovating in impact measurement and seeing great results.

Learn more: www.weareforgood.com/episode/601

Episode Shownotes: https://www.weareforgood.com/episode/601

Transcript: https://otter.ai/u/mgpU6iDPqhKIuLmgqtPONrhQvOw?utm_source=copy_url&tab=chat&view=summary

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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600. 2025 Social Impact Trends That Matter: Own Your Narrative. (Dr. Tim Lampkin) Feb 03, 2025

Meet Dr. Tim Lampkin, founder of the economic justice org Higher Purpose Co. We’re in our 2025 Social Impact Trends That Matter Series, and Dr. Tim is here to share how we can own our narratives this year. 📝

In this episode, Dr. Tim shares his personal journey of shifting the stories his team was telling themselves - and the communities they serve in Mississippi. He walks us through practical tips for analyzing existing narratives, crafting a bold vision for the future, and using storytelling as a strategic tool (not just a marketing tactic).

Most importantly, Tim emphasizes the importance of moving from surface-level "storytelling" to deeper "truth-telling" that taps into our shared humanity. ❤️

Your organization is a beacon of hope and a hub of knowledge and resources for your community. This episode is your toolkit to take control of the narrative around your mission this year. We got this friends. 🤝

Learn

How to analyze the existing stories and preconceived notions about your organization and the communities you serve, in order to identify gaps and opportunities.
Strategies for crafting a bold, collective vision for the future narrative you want to create for your organization and mission.
Techniques for moving beyond just "storytelling" to deeper "truth-telling" that taps into the humanity and liberates your community.

Episode Highlights

The Inner Work of Narrative Change (2:34)
Challenging Preconceived Notions (6:46)
Storytelling is Liberation (10:29)
Impact on Relationships with Donors (19:37)
Practical Tips for Owning Your Narrative This Year (23:00)
Dr. Tim's One Good Thing: “Remember the story you first told yourself and allow that to be the thing that guides you on this journey.” (27:32)

Learn more: www.weareforgood.com/episode/600

Episode Shownotes: https://www.weareforgood.com/episode/600

Transcript: https://otter.ai/u/mgpU6iDPqhKIuLmgqtPONrhQvOw?utm_source=copy_url

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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599. 2025 Social Impact Trends That Matter: Simple Shifts on Repeat. (Adam O'Brien) Jan 29, 2025

Welcome back to the 2025 Social Impact Trends That Matter series!
Meet Adam. He's the VP of Marketing at iDonate, a Podcast Host, and a passionate Mental Health Advocate. In this episode, we explore the power of "simple shifts on repeat" to drive sustainable growth this year.
The reality of who's giving is changing, how they're giving is changing, and why they're giving is changing. Adam walks us through specific tactics and pilots you can test on your marketing, copywriting, fundraising and technology this year to meet this moment. He even shares a powerful case study of an organization that raised $750,000 on GivingTuesday by optimizing their donor experience and leveraging A/B testing. You don't want to miss it.

Check out the link to Adam O'Briens GPT he created for testing

Learn:

Practical strategies for running effective tests and pilots to optimize your operations, from donation pages to supporter engagement
The importance of adopting an iterative, "try stuff" mindset to drive continuous improvement, even with limited resources
How leveraging accessible technology and a donor-centric approach can unlock significant growth and impact

Episode Highlights:

Leveraging Technology for Nonprofit Success (6:07)
Practical Pilots and Testing Strategies (12:00)
The Role of Technology in Nonprofits (20:20)
Personal Stories of Philanthropy and Impact (26:08)
Adam O'Brien's One Good Thing: Don't be afraid to take that 1% step, that will change your mission. Focus on yourself and focus on your mission (31:49)

Episode Shownotes: https://www.weareforgood.com/episode/599

Transcript: https://otter.ai/u/to4TlP1-2X2BIBjKBLX4FdPhOGU?utm_source=copy_url

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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598. 2025 Social Impact Trends That Matter: Community is the Multiplier. (Floyd Jones) Jan 27, 2025

Meet Floyd🤝. He’s a New York City-based speaker, coach and Community Builder. He’s helping us kick off our newest series from We Are For Good Studio: 2025 Social Impact Trends That Matter 🥳
Our first trend: Community is the multiplier. ✖️
But building a thriving community isn't easy - it takes strategy, consistency, and a whole lot of heart. In this episode, Floyd joins us to share the proven tactics and mindset shifts that will help you turn followers into loyal supporters and donors this year.

Episode Highlights:

The Power of Community in Nonprofits (2:53)
Success Stories: Community Engagement in Action (6:02)
Mindsets Shifts for Effective Community Building (8:59)
The Role of Consistency in Engagement (13:08)
Sustainable Growth and Avoiding Burnout (17:50)
Floyd Jones’s One Good Thing: No one starts as a butterfly, you have to start as a caterpillar. (26:09)

Episode Shownotes: https://www.weareforgood.com/episode/598

Transcript: https://otter.ai/u/Q-WDZlAjm3r0Tw1AlC11CTsWzpY?utm_source=copy_url
Learn more: www.weareforgood.com/episode/598

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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597. Building Trust + Credibility on LinkedIn to Attract New Corporate Partners + Donors - Brynne Krispin Jan 22, 2025

Meet Brynne. She’s the Founder and CEO of Cause Fokus and social media strategist 🤝. She shares her journey in social media, the misconceptions surrounding LinkedIn, and offers practical advice on how to engage authentically with potential partners and donors. This episode discusses the challenges nonprofits face in the digital age, the importance of empathy in social media, and how LinkedIn has emerged as a powerful platform for social impact leaders. It offers insights into the need for genuine connections and the value of sharing personal stories to build trust and credibility in the nonprofit sector. You don’t want to miss it 🎧

The Power of Empathy in Social Media (3:30)
Misconceptions About LinkedIn (11:32)
The Three P’s of LinkedIn Engagement (14:09)
Navigating Early Career Challenges (19:12)
Building Authentic Connections Through Storytelling (20:35)
Brynne Krispin’s One Good Thing: The importance of Sleep for Productivity. (36:18)

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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Collective One Good Thing / In Honor of Dr. Martin Luther King, Jr. Day Jan 20, 2025

Today, we’re doing something a little different. Instead of a typical interview, we’re taking a pause. And inviting you into a collective One Good Thing.

Good is the foundation of progress, and the fuel for movements. On Martin Luther King Jr. Day, we’re reminded that good isn’t passive; it’s a choice. It’s choosing love over hate, justice over complacency, and action over indifference.
So today, instead of a regular podcast episode, we want to leave you with a simple challenge: Do one good thing for someone.

It doesn’t have to be grand or complicated. It could be checking in on a friend, volunteering your time, buying the coffee for the person behind you in line, or simply smiling and saying hello to someone you cross paths with today. Small acts of kindness have the power to ripple outward and create waves of change.
We're so glad you're here. ❤️
Give: The King Center + LA Fire Relief

Volunteer: Idealist.org - is a great place to start to find a way to take action or volunteer your time.

Read: Discover how forward-thinking nonprofits and foundations are transforming communication strategies for building trust, fostering inclusion, and creating impactful connections in a new article series from SSIR and The Communications Network.

Watch: The Story of MLK as told by Kid President (it’s 3.5 minutes of joy AND education 🙌)

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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596. Transforming Education Through Cross-Sector Collaborations + The Mission of Digital Promise - Jean-Claude Brizard Jan 15, 2025

Meet Jean-Claude. He’s the President and CEO of Digital Promise, a nonprofit focused on shaping the future of learning through cross-sector collaboration🤝. He outlines his playbook for driving systemic change - emphasizing the importance of building trust, finding community "protagonists", and aligning diverse stakeholders around a shared vision. This episode offers valuable insights for education leaders, nonprofit professionals, and anyone interested in leveraging cross-sector partnerships to create equitable, systemic change. You don’t want to miss it 🎧
Episode Highlights

Digital Promise's Mission and Unique Approach (5:00)
Leveraging Technology to Transform Teaching and Learning (7:00)
The Importance of Cross-Sector Collaboration for Systemic Change (10:00)
Strategies for Building Effective Community Coalitions (16:00)
A Powerful Moment of Philanthropy in Jean-Claude’s Life (19:00)
Jean-Claude’s One Good Thing: Never negotiate your core values. (23:00)

Learn more: www.weareforgood.com/episode/596

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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595. Navigating Life's Transitions + The Mission of The Flight School - Abby Falik Jan 13, 2025

Meet Abby. She’s a social entrepreneur, speaker, and advocate for purposeful learning at any age ❤️. In this powerful episode, Abby shares her journey of letting go, stepping into the unknown, and redefining her path—offering invaluable lessons for anyone facing change or seeking purpose.

In 2024, Abby launched The Flight School to transform the post-high school transition into a bold rite of passage for emerging leaders. Through her insights on mindfulness, generosity, and personal growth, Abby is reshaping how the next generation learns, leads, and launches into the world. This conversation will leave you inspired to approach your own transitions with clarity, resilience, and a sense of adventure. We hope you enjoy 🎧
💡 Learn

The power of mindfulness and daily practices to navigate life's transitions.
Strategies for overcoming the challenges of starting something new
Abby's vision for Flight School and how it aims to transform education and empower the next generation 💙

Learn more: www.weareforgood.com/episode/595

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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594. Leveraging Community and Innovation as an Impact Multiplier - Rebecca Bernard Jan 08, 2025

Meet Rebecca. She's a fearless educator, strategist, and community builder shaking things up from SoCal to Costa Rica 🌎 As the Director of Innovation at The Teaching Well, she’s crafting bold new ways to support educators nationwide, all while inspiring others to lean into creativity and ditch the fear of failure. If you’re craving fresh strategies to innovate, connect, and build something extraordinary, this one’s for you 💡 Hit play, and let’s get to work!
💡 Learn

How to navigate the tension between innovation + security
Ways to shift mindsets around failure
Tips for building + sustaining communities

Today’s Guest
Rebecca Bernard, Director of Innovation, The Teaching Well
Episode Highlights

Rebecca’s story and journey to today (3:30)
Navigating creativity and security in nonprofit work (8:55)
Shifting mindsets about failure and innovating boldly (11:50)
Advice for breaking out of the "security lane" to drive change (15:35)
Building strong, resilient, and lasting communities (18:50)
First steps for meaningful and enduring community building (23:35)
A powerful moment of philanthropy in Rebecca’s life (27:50)
Rebecca’s One Good Thing: Trust in your ability to believe in something bigger than yourself, and allow for that to guide your capacity to see beyond what's inside the box. This is an infinite universe. We have so much potential, and you have all the answers. (32:00)
How to connect with Rebecca (34:50)

For more information + episode details visit: weareforgood.com/episode/594.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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593. Cultivating Empathy in a Divided World - Dr. Payal Beri, RK Empathy Jan 06, 2025

Meet Payal. She’s an organizational psychologist, empathy advocate, and founder of RK Empathy. For nearly two decades, Dr. Beri has empowered leaders, communities, and individuals to connect on a deeper level, helping us see that we have more in common than we often realize. She’s on a mission to break down the divisions that separate us and build stronger, more connected communities💪 Tune in to hear how emotional intelligence and empathy can transform your leadership and your organization 🧠💙
💡 Learn

How empathy bridges divides in today’s polarized world
What an empathy-based approach looks like in action
Practical ways to cultivate emotional intelligence in your organization

Today’s Guest
Payal Beri, PhD, Psychologist + Founder, RK Empathy
Episode Highlights

Payal’s story and journey to where she is today (3:55)
Payal’s transition to organizational psychology and empathy work (9:15)
Emotional intelligence as a tool for accountability and empathy (16:30)
Empathy and the Reframing Perspectives Framework (29:05)
Intimate Changemakers Dinners (37:55)
A powerful moment of philanthropy in Payal’s life (46:10)
Payal’s One Good Thing: Just be curious and patient with yourself. Be kind to yourself. Be patient with others. (50:00)
How to connect with Payal (51:45)

For more information + episode details visit: weareforgood.com/episode/593.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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592. Microdosing Wellness + A Year-End Reflection - Jon McCoy, Becky Endicott, and Lindsey Fuller Dec 23, 2024

Lindsey Fuller joins Jon + Becky in this episode to wrap up the transformative Gather at the Well podcast and look back on the past year. Together, we reflect on the power of microdosing wellness to spark meaningful change — both personally and within our organizations. Tune in for a conversation where we navigate the messy middle of balancing personal growth with organizational transformation and fostering vibrant, sustainable teams. Let’s step into 2025 with renewed energy and purpose. 🌱
💡 Learn

The power of microdosing wellness
The role of community and accountability
Actionable wellness strategies

Special Guest
Lindsey Fuller, Executive Director, The Teaching Well
Episode Highlights

Wrapping up 2024 (00:40)
Introducing Lindsey Fuller and Gather at the Well (2:30)
Personal Reflections and Takeaways from Gather at the Well (8:05)
The Power of Micro-Dosing Wellness (18:20)
Incorporating somatics (25:25)
Three practices for well-being in 2025 (29:40)
The role of professional development and team growth (36:15)
Lindsey’s One Good Thing: We can do hard things when we choose each other. Likely there is a middle path, something we haven't identified yet, that when we put all of our brilliance together, we can figure out a way to stay in the work make the impact we want, and love our life while doing it. (42:40)
Jon’s One Good Thing: Proactivity is the way. (43:15)
Becky’s One Good Thing: The more you listen to other people, the more you start to listen to yourself, you will feel the shift. You will feel growth, not aging, but growth. (44:45)

For more information + episode details visit: weareforgood.com/episode/592

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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Gather At The Well: When Hate Calls - Lindsey Fuller Dec 18, 2024

"I could have kept it a secret. I could have let my fear and anxiety dictate my behaviors. But instead, I want to leave some of the baggage at the door and complete this experience through my nervous system." –Lindsey

Are you prepared for the moment hate calls?

In this powerful bonus episode of Gather at the Well, Lindsey opens up about a deeply personal and unsettling experience — receiving a violent, harassing phone call. Lindsey walks us through her process of emotional regulation, and the practical steps she took to protect herself and her team.

Having a plan — and a strong support system — is essential. This episode introduces the "Continuous Replenishment Cycle," a practical framework for navigating crises with self-care, emotional grounding, and community support at its core. Lindsey also shares the three components of a crisis and safety plan - prevention, intervention, and postvention - and shares specific policies and practices her organization has implemented.

Begin designing your safety plan. Keep yourself and your people safe. Fortify your organization, so you’re ready to take action and respond instead of react. We’re your partners and we have your back. ❤️
Episode Highlights

Tone-setting and Lindsey’s personal experience (1:00)
Somatic practice (5:00)
The Continuous Replenishment Cycle (CRC) (6:00)
Knowing your support system (9:00)
Designing a crisis and safety plan (14:00)
Affirmations (18:15)
Homework (18:55)
Critical Hope: It's so easy to go on this pendulum swing of either being reactive or inactive. Slow the swing. Do the work. Get in your body, your brain, and stay in your values. Then get ready to take action that way you're responding and not reacting. (22:20)

For more information + episode details visit weareforgood.com/episode/when-hate-calls.

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591. The Social State of Giving: How Digital Platforms are Shaping the Future of Philanthropy - Amit Meredith, GoFundMe Dec 16, 2024

Meet Amit. She’s a brilliant marketer and is Head of Marketing at GoFundMe. She’s joining us for an insightful discussion on how social media is revolutionizing the way people discover, share, and support causes📲 Plus, we're diving into GoFundMe’s Social State of Giving Report exploring how different generations — from Gen Z to Boomers — engage with charitable causes online. Grab your notepad because we're talking trends, where the opportunities for activation are, and exploring who's doing it well ✍️
💡 Learn

How Gen Z is leading the charge in social giving
Why impact creators are becoming powerful voices for change
Ways orgs can harness the power of digital sharing

Today’s Guest
Amit Meredith, Head of Marketing, GoFundMe
Episode Highlights

Setting the tone + why this data matters (3:35)
Key findings from The Social State of Giving Report (5:20)
Generational giving differences (7:35)
Next steps for nonprofits after reading this report (15:15)
Tips for engaging influencers (17:25)
Co-creating content with your community (23:00)
Influencer + nonprofit collaboration examples (25:20)
Amit’s One Good Thing: Bring that IRL and digital community together. Make it easy for people to share. (28:30)
How to connect with GoFundMe (31:25)

For more information + episode details visit: weareforgood.com/episode/591.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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590. The Story of Culinary Care + How to Build an Engaged Community Around Your Mission - Courtney Johnson Dec 11, 2024

Meet Courtney. A fierce advocate and changemaker bringing comfort, connection, and care to families fighting cancer. At just 23, she turned her pain into purpose, founding Culinary Care after experiencing firsthand the impact of a meal during her dad’s battle with lung cancer. Fast forward 11 years, and her Chicago-based nonprofit has delivered over 40,000 free meals spreading hope, easing loneliness, and creating a sense of belonging 🍲We’re talking about lessons learned while founding an org, leaning into advocacy, and the power of community — all with actionable tips along the way. Tune in!
💡 Learn

Overview of Culinary Care
Lessons learned from founding a nonprofit
Leaning into advocacy within our organizations

Today’s Guest
Courtney Johnson, Founder, Culinary Care
Episode Highlights

Courtney’s story + journey to where she is today (3:15)
Culinary Care's mission + growth (7:55)
Challenges + lessons learned founding a nonprofit (13:45)
Finding people who are for the mission (25:15)
Lessons learned advocating for a mission (30:30)
A powerful moment of philanthropy in Courtney’s life (35:50)
Courtney’s One Good Thing: Put one foot in front of the other. (39:00)
How to support and connect with Culinary Care (41:30)

For more information + episode details visit: weareforgood.com/episode/590.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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589. Unlocking Sustainable Impact: How HelloFresh is Tackling Hunger + Building Cross-Sector Collaborations - Jeff Yorzyk Dec 09, 2024

Meet Jeff. Early on, he knew he wanted to protect the planet—and he’s stayed true to that mission as Director of Sustainability at HelloFresh 🌱 From scaling hunger relief programs that provide 40,000+ meals weekly to teaming up with No Kid Hungry for the 13 for 13 Million campaign, the HelloFresh team is tackling food insecurity head-on while also driving sustainability efforts. Ready to see how nonprofits and corporations can make a bigger impact together? 🤝 Tune in for expert insights!

💡 Learn

HelloFresh’s impact on the hunger crisis
Tips for successful cross-sector partnerships
The role of partnerships in solving systemic issues

Today’s Guest
Jeff Yorzyk, Director of Sustainability, HelloFresh US
Episode Highlights

Jeff’s story and journey to where he is today (3:10)
How Hello Fresh is addressing the hunger crisis (8:20)
The 13 for 13 Million Campaign (16:30)
Importance of nonprofit community partnerships (21:15)
A powerful moment of philanthropy in Jeff’s life (30:00)
Jeff’s One Good Thing: Keep a journal. (34:30)
How to connect with Hello Fresh and Jeff (35:25)

For more information + episode details visit: weareforgood.com/episode/589.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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Gather At The Well: Microdosing on the Margins - Lindsey Fuller Dec 04, 2024

What is it like to work in professional contexts across difference?

In this final episode of our series, Lindsey explores how microdosing wellness can be an antidote to hostile work environments, particularly for marginalized groups. She shares personal experiences navigating racial and ethnic identities as an educator and outlines The Teaching Well's journey to becoming a pro-black and queer-safe organization.

It’s time for organizations to meet this moment, and this episode highlights the need for empathy, action, and aligning organizational practices with values to foster truly inclusive workplaces. It’s a data-driven investment to actualize your desire for workplace well-being. Tune in now ❤️
Episode Highlights

Microdosing Wellness + DEIJ work (2:00)
Stats + the importance of retaining diverse talent (2:30)
Somatic: Grounding and Breathing Practice (6:00)
Racial Battle Fatigue and Seeking a Different Way Forward (11:00)
Lindsey’s personal experiences as an educator facing racial microaggressions and hostile work environments (14:00)
Case Study: The Teaching Well's concrete actions to become a pro-black organization (22:00)
Affirmations (26:00)
The importance of empathy and action in DEIJ work, rather than sympathy and shame (32:00)
Critical Hope: Wellness is anti-racist, and when we resource ourselves, we can do wonders. (38:35)

For more information + episode details visit weareforgood.com/episode/microdosing-on-the-margins.
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588. Unlocking Courageous Leadership + Using Courage as a Competitive Advantage - Ryan Berman Dec 02, 2024

Meet Ryan. He’s redefining courage as the ultimate competitive advantage for any organization, leader, or brand ready to embrace it. As the founder of Courageous, Ryan helps teams turn bravery into action—liberating those who feel stuck, scared, or playing it too safe. Plus, he's the founder of Sock Problems, an altruistic sock company on a mission to “sock” the world’s problems 🧦 Tune in to hear how courage can become your organization’s secret weapon and how to make it stick.
💡 Learn

The three levers of courage: knowledge, faith, and action
Why confronting fear is essential for growth
How to start small and build courage that lasts

Today’s Guest
Ryan Berman, Founder, Courageous + Sock Problems

Episode Highlights

Ryan’s story and journey to where he is today (3:45)
Exploring the concept of courage (7:45)
Courage as a competitive advantage in the nonprofit sector (12:35)
Overcoming Fear (18:40)
How leaders can build courage within their teams (23:40)
A powerful moment of philanthropy in Ryan’s life (32:25)
Ryan’s One Good Thing: Go back to school on yourself. (35:40)
How to connect with Ryan (37:35)

For more information + episode details visit: weareforgood.com/episode/588.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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587. How to Find The Right Grants to Go After + Leveraging AI to Work Smarter, Not Harder - Meredith Noble Nov 27, 2024

Meet Meredith. She’s the co-founder and CEO of Learn Grant Writing, and she’s helped secure over $45 million in grants 💸 She's breaking down how to find the right grants, leverage AI to work smarter (not harder), and unlock funding opportunities like a pro. Plus, she's sharing tips for how small nonprofits can optimize their grant-writing processes. Tune in and get ready to unlock your next big funding win💰

💡 Learn

How to find grants to go after
AI tips for grant writers
Limitations + strengths of AI for grant writing

Today’s Guest
Meredith Noble, Co-Founder + CEO, Learn Grant Writing

Episode Highlights

Meredith’s story and journey to where she is today (3:15)
Finding grants to go after (5:25)
Leveraging AI in Grant Writing (9:20)
Tactical strategies for using AI (18:10)
A powerful moment of philanthropy in Meredith’s life (21:40)
Meredith’s One Good Thing: Build the muscle for a planning cadence in your organization. (21:10)
How to connect with Meredith + Learn Grant Writing (25:40)

For more information + episode details visit: weareforgood.com/episode/587.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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586. The Story of Higher Purpose Co.: Igniting Economic Justice in Mississippi - Dr. Tim Lampkin Nov 25, 2024

Meet Dr. Tim. He’s the founder and CEO of Higher Purpose Co., a nonprofit driving economic justice for Black communities in Mississippi. He’s sharing all about their transformative work in community education, business support, and innovative capital access. They’re building intergenerational wealth, shifting harmful narratives, and empowering community voices through strategic collaborations with major funders. This convo is a must-listen for anyone fired up about creating equitable, lasting change in their community 🎧

💡 Learn

The story + impact of Higher Purpose Co.
Higher Purpose Co.'s programs and partnerships
How to change the narrative + build intergenerational community

Today’s Guest
Dr. Tim Lampkin, Founder + CEO, Higher Purpose Co.
Episode Highlights

Tim’s story and journey to where he is today (2:30)
Story of founding of Higher Purpose Co. (5:55)
Programs and partnerships of Higher Purpose (9:45)
Changing internal and external narratives (17:00)
Tips for organizations working in economic justice (22:05)
How to build bridges across generations (27:30)
A powerful moment of philanthropy in Tim’s life (31:55)

For more information + episode details visit: weareforgood.com/episode/586.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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Gather At The Well: Navigating Uncertainty - Lindsey Fuller Nov 20, 2024

How do you respond to uncertainty? How do we microdose wellness in the face of a macro event?

In this episode, Lindsey offers a framework for navigating uncertainty with grounding, resilience, and a focus on collective care. You’ll hear the pitfalls of reacting versus responding, the power of trauma-informed practices, and the importance of prioritizing self-care before engaging with the world. It’s a roadmap for leaders and teams to weather any storm while staying true to their values and mission. Because in the end, the way to freedom is choosing each other, communicating and collaborating across differences, and staying resourced enough to access our innovation.
Episode Highlights

Navigating Uncertainty (1:05)
Reframing Perfectionism and Self-Compassion (06:55)
Profile of the public instead of me, we, the world (4:00)
Somatic: Compost perfectionism (08:55)
Understanding Trauma Responses (13:30)
Projection vs. Reflection in Leadership Communication (17:50)
Somatic: Ocular Reset (22:05)
Creating trauma-sensitive containers: consistency, predictability, and caring relationships (28:25)
Pro-social pauses (33:00)
Embracing curiosity (37:00)
Affirmations (38:25)
Homework (38:50)
Critical hope: Be a rabid fan of yourself, of your self-care, of your stability. Heal out loud, but do so in mindful ways. Lean on community and trust into the fact that you joined this work because you wanted to make a difference. (39:00)

For more information + episode details visit weareforgood.com/episode/navigating-uncertainty.
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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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585. Sunbeam Family Services's Trauma-Informed, Strengths-Based, Hope-Centered Fundraising - Sarah Rahhal and Angie Doss Nov 18, 2024

Meet Sarah and Angie. These visionary leaders from Sunbeam Family Services in Oklahoma City are sharing how they’ve woven trauma-informed, strength-based principles into every part of their org. From rethinking fundraising and storytelling to centering community relationships with intentional language and deep listening, they’re showing how nonprofits can truly build a culture of care (that’s filled with hope!). Tune in to discover how to embed these transformative principles into your own work.

💡Learn

Sunbeam Family Services history + impact
The Importance of trauma-informed, strength-based approaches
Ways to prioritize organizational wellness

Today’s Guests
Sarah Rahhal, CEO, Sunbeam Family Services
Angie Doss, Chief Development & Marketing Officer, Sunbeam Family Services

Episode Highlights

Sarah’s story and journey to where she is today (4:00)
Angie’s story and journey to where she is today (5:35)
The history + impact of Sunbeam Family Services (10:00)
The principles of trauma-informed care (16:05)
Applying a trauma-informed lens to fundraising + marketing (21:20)
How Sunbeam prioritizes organizational wellness (29:40)
A powerful moment of philanthropy in Angie’s life (36:00)
A powerful moment of philanthropy in Sarah’s life (38:10)
Angie’s One Good Thing: Get curious about your own relationship with money. 42:10)
Sarah’s One Good Thing: How do I listen and set aside my experience and beliefs to really hear what they're telling me in order for me to move the needle for them? (43:25)
How to get connected with Sunbeam Family Services (45:05)

For more information + episode details visit: weareforgood.com/episode/585.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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584. Collective Generosity + Gamifying Philanthropy Where Everyone Wins - Laura Beck, LottoLove Nov 13, 2024

Meet Laura. She's the visionary behind LottoLove—the lottery where everyone wins. It’s a first-of-its-kind way to make giving more joyful and accessible through scratch-off tickets🍀 Join us as Laura dives into the power of collective giving and why she’s on a mission to make giving part of our everyday lives. Plus, she’s sharing how LottoLove has earned major media attention through authenticity and humanity. Tune in for an episode full of inspiration, innovation, and maybe a little luck.

💡 Learn

LottoLove's story and mission
The ripple effect of collective generosity
How authenticity and relationships fuel media outreach

Today’s Guest
Laura Beck, Founder, LottoLove
Episode Highlights

Laura’s story and journey to where she is today (3:05)
The history behind LottoLove + How it works (6:30)
The Impact of Gamifying Philanthropy (19:40)
Media scales impact (25:05)
A powerful moment of philanthropy in Laura’s life (30:00)
Laura’s One Good Thing: Put yourself in uncomfortable positions and situations. (33:15)
How to connect with Laura and LottoLove (35:10)

For more information + episode details visit: weareforgood.com/episode/584.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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583. Building Coalitions Across Sectors (Domestically and Internationally) - Sarita Gupta and Martín Abregú, Ford Foundation Nov 11, 2024

Meet Sarita and Martín. Sarita is the VP of U.S. Programs, and Martín is the VP of International Programs at the Ford Foundation. They're pulling back the curtain on the Ford Foundation's work that disrupts inequality in all its forms. Get ready as they dive deep into their journeys, the values shaping their work, and the innovative strategies they’re using to build impactful coalitions across the U.S. and around the globe. 🌍 If you're fired up about building a fairer world, this episode will challenge and inspire you to reimagine what’s possible! 💭

💡 Learn

Overview of Ford Foundation's domestic and global programs
The power of building cross-sector coalitions and connections
Responsibility and impact of philanthropic work

Today’s Guests

Sarita Gupta, Vice President, U.S. Programs, Ford Foundation
Martín Abregú, Vice President, International Programs, Ford Foundation

Episode Highlights

Sarita’s story and journey to where she is today (3:40)
Martin’s story and journey to where he is today (5:10)
Overview of Ford Foundation's U.S. Programs (9:10)
Overview of Ford Foundation's International Programs(11:10)
Building Coalitions Across Sectors 914:55)
A powerful moment of philanthropy in Martin’s life (23:35)
A powerful moment of philanthropy in Sarita’s life (27:55)
Martin’s One Good Thing: Understand how change and continuity are always linked. (32:25)
Sarita’s One Good Thing: Lead with curiosity, build authentic relationships, and listen to your gut. (35:45)
How to connect with the Ford Foundation (38:25)

For more information + episode details visit: weareforgood.com/episode/583.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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Gather At The Well: Operationalizing Your Values - Lindsey Fuller Nov 06, 2024

This episode of Gather At The Well focuses on operationalizing your values - making sure your stated beliefs are actually reflected in your policies and practices. 👀

Lindsey shares examples of how to do this, like designing hiring processes and bereavement policies aligned with your values. She’ll also walk you through an exercise to help you identify your top personal and professional values, and figure out where they may be missing from your current systems. Because living your values, not just stating them, is crucial for building a healthy, sustainable workplace culture.

Episode Highlights

Tone-Setting + The Case for Operationalizing Your Values (2:00)
"Dots and Squeezes" somatic exercise (6:00)
The importance of aligning values when designing co-leadership models (12:00)
Examples of how values can be infused into organizational systems, policies, and practices (19:00)
Exercise to identify your 3-5 personal and professional values (23:00)
Reflection on where your values may be missing and how to bring them into alignment (27:00)
Critical Hope: Fight for your values. They’re worth it. (33:30)

Connect with The Teaching Well

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For more information + episode details visit weareforgood.com/episode/operationalizing-your-values.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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582. Empowering Immigrant Communities: The Story + Impact of the South Asian Council for Social Services - Sudha Acharya Nov 04, 2024

Meet Sudha. She’s the Executive Director of the South Asian Council for Social Services (SACSS), an org that’s been a lifeline for immigrant and underserved communities in New York for nearly 25 years. SACSS offers free, wrap-around services (in 20 languages!) covering housing, food security, healthcare, job skills, and more, all evolving to meet the changing needs of the community. Tune in for a story of resilience, hope, and community strength 💪
💙 After you listen, please consider a gift to support this mission. $100 can feed a family of four for two weeks. Join us in supporting SACSS at sacssny.org.

💡 Learn

Mission + history of the South Asian Council for Social Services
Advice for nonprofit leaders looking to create lasting change
How you can support the work of SACSS

Today’s Guest
Sudha Acharya, Executive Director, South Asian Council for Social Services
Episode Highlights

Sudha’s story and journey to where she is today (4:50)
The early days of the South Asian Council for Social Services (SACSS) (9:45)
Programs of SACSS (12:40)
Advice for other nonprofits determining programs (20:50)
A story of SACSS’s mission in action (23:00)
Sudha’s One Good Thing: People need support and compassion. People need to be treated with respect and dignity. (28:30)
How to support SACSS (29:20)

For more information + episode details visit: weareforgood.com/episode/582.

Support the show

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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581. Empowering Change Through Financial Literacy + Entrepreneurship - Shelley Miles Oct 30, 2024

Meet Shelley. She brings 30 years of experience leading entertainment and tech businesses to the Singleton Foundation for Financial Literacy and Entrepreneurship, where she serves as CEO. Shelley shares how the foundation is redefining financial and entrepreneurial education with storytelling, engaging games, and innovative tools. From creating business plans to building productive habits, these resources make learning about money fun and accessible for all ages. 💸🎮 Tune in to hear how this org scales impact through media, helping people reach their full potential and create a brighter future!

💡 Learn

Mission + history of the Singleton Foundation
Mindsets + advice for leaders and entrepreneurs
The power of financial and entrepreneurial education

Today’s Guest
Shelley Miles, CEO, Singleton Foundation for Financial Literacy and Entrepreneurship
Episode Highlights

Shelley’s journey and story to where she is today (2:45)
The Singleton Foundation's History and Mission (4:30)
The Singleton Foundation’s program (6:50)
The importance of financial literacy and entrepreneurship for future generations (14:55)
Mindsets shifts from CPA to nonprofit leader (18:10)
A powerful moment of philanthropy in Shelley’s life (22:45)
Shelley’s One Good Thing: I live by wanting to bring my full self to whatever I'm doing every day. + I like to surround myself with people that care about similar things, that are way better at what they do than I could ever be. (26:45)
How to connect with the Singleton Foundation (27:55)

For more information + episode details visit: weareforgood.com/episode/581.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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580. Unleashing the Power of Idealism: A Conversation with Ami Dar, Idealist Oct 28, 2024

Meet Ami. He’s an idealist committed to building a more connected, idealistic, and compassionate world🌍 He’s the founder and executive director of Idealist.org, which supports over 150,000 organizations and more than 1 million registered users, with 1.4 million monthly visitors💻 Tune in for a moving conversation about the power of grassroots movements, empowering young people, and seeing the shared humanity in all people.

💡 Learn

The story + mission of Idealist
Tips for keeping our idealism alive and thriving
Why a global movement of idealists is more important than ever

Today’s Guest
Ami Dar, Founder and Executive Director, Idealist

Episode Highlights

Ami’s story and journey to where he is today (4:20)
The vision for and story of Idealist.org (10:50)
Staying connected to idealism (15:10)
Vision for a global coalition of idealists (20:05)
Engaging young people in idealism (27:50)
A powerful moment of philanthropy in Ami’s life (33:30)
Ami’s One Good Thing: If your dream or idea is a bad one, find out as soon as possible and don't do it. (39:00)
How to connect with Ami (44:25)

For more information + episode details visit: weareforgood.com/episode/580.

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Gather At The Well: Self Care vs. Collective Care - Lindsey Fuller Oct 23, 2024

Welcome to Gather at the Well, where we’re all about microdosing wellness, creating human-centered systems, and retaining our greatest asset: our people. This isn’t just a podcast—it’s a movement to reimagine how we relate to our work. Whether you're burned out, stressed, or thriving, Lindsey Fuller from The Teaching Well will guide you to reflect on your leadership, equip you with tangible tools for your team, and honor your humanity. It’s time to build work cultures we don’t have to heal from. Let’s dive in.

In this episode of Gather At The Well, Lindsay dives into what it means to embrace change leadership—moving from just talking about change to actually leading it. She opens up about her own experiences balancing self-care with taking care of her team, and how community agreements can create healthier, more authentic team dynamics. From setting healthy boundaries to managing work-life balance, this chat is full of real talk and practical tips for leaders who want to build more supportive, equitable, and resilient workplaces. We hope you enjoy ❤️

Episode Highlights

Thought leadership vs change leadership and how we can move from talking about change to actually leading it (1:00)
Somatic Pause: 10 Second Pause (3:00)
Balancing self and collective care (4:00)
Navigating the tension between individual and collective needs + how to use community agreements as a framework (6:00)
A three-part process for creating and revisiting community agreements + challenges with implementing them (8:00)
Professional authenticity and boundaries (15:00)
Somatic Pause: Tension Release Exercise (20:00)
Navigating work-life balance (25:00)
Critical Hope: We have agency to shift into a place of balance (38:00)

For more information + episode details visit weareforgood.com/episode/self-care-vs-collective-care.
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579. From Burnout to Balance: A Roadmap for Nonprofit Leaders in "Busy is a Four-Letter Word" - Kishshana Palmer Oct 21, 2024

Meet Kishshana. With over 25 years in the social sector as an international speaker, trainer, and coach, she’s dedicated her career to helping individuals and organizations reach their highest potential. Her new book "Busy Is a Four Letter Word", dropping Dec. 12th, calls out the toxic culture of busyness and lays out a five-star wellness plan covering everything from emotional health to community care💖 In this convo, we dive into how we can ditch the grind, prioritize our well-being, and build workplaces where vulnerability and support thrive 🤝 Tune in for real talk on leading with compassion and living a healthier, more fulfilling life.

💡 Learn

Why you need to rethink your approach to busyness
How to implement a holistic five-star wellness plan
The importance of fostering a culture of openness, empathy, and support

Today’s Guest
Kishshana Palmer, CEO, ManageMint
Episode Highlights

Kishana’s journey to writing her book “Busy is a Four Letter Word” (2:55)
Exploring the Concept of Busyness (7:40)
Rethink Method (13:40)
The Five Star Wellness Plan (26:20)
Creating a Supportive Work Environment (32:40)
A powerful moment of philanthropy in Kish’s life (39:10)
Kish’s One Good Thing: Work-life integration (41:55)
How to connect with Kish and get her new book (43:25)

For more information + episode details visit: weareforgood.com/episode/579.

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578. Cultivating Wellness + Building Balanced Cultures Within Our Orgs - Marisol Pineda Conde, Kirk Brown, and Maya Enista Smith Oct 16, 2024

🎧 Replay Alert! Today, we’re bringing you an unforgettable conversation straight from our Impact Up gathering focusing on Pause ⏸️ If you’re looking to gain actionable ideas to enhance your organization’s culture and promote wellness at all levels, this panel is for you 🥳 We gathered leaders and missions we admire who have built cultures of wellness within their nonprofits, and this convo did not disappoint. They shared incredible insights on creating sustainable, supportive workplaces that prioritize the health and resilience of staff. Tune in!
Panelists

Marisol Pineda Conde, Deputy Director, The Teaching Well
Kirk Brown, CEO, Handy Inc.
Maya Smith, President, Thoughtful Human

Impact Uprising Members get full access to all ImpactUp Replays, so this is your invitation to join us! You’ll get instant access to our member content hub - backed by hundreds of premium We Are For Good content resources + you’ll be invited to member-only gatherings, our private podcast and more. Join today at weareforgood.com.
Episode Highlights

Personal reflections on pausing (5:45)
Building balanced cultures at The Teaching Well (10:10)
Prioritizing staff well-being at Handy, Inc. (14:30)
Investing in staff wellness (17:35)
Creating wellness practices that are inclusive + responsive (22:50)
Balancing immediate needs with playing the long game (25:50)
How to create buy-in around wellness-oriented cultures (30:30)
One Good Thing (34:25)

For more information + episode details visit: weareforgood.com/episode/578.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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577. A Framework to Change the Way We Change The World - Heather Hiscox Oct 14, 2024

Meet Heather. She's the powerhouse behind Pause for Change and co-creator of The Possibility Project. She’s here to share her PAUSE Framework, a proven method for creating real, lasting change. This framework helps nonprofits co-create innovative solutions that truly serve their communities 🙌 Heather is guiding us through how this approach is shaking up the status quo. Tune in as we dismantle the notion of "the way it's always been done" 🛠️
💡 Learn

The power of pausing
The PAUSE Framework
How to challenge the status quo

Today's Guest
Heather Hiscox, Founder + CEO, Pause for Change
Episode Highlights

Heather’s story and journey to where she is today( 2:50)
How our habits reinforce the status quo (8:40)
The PAUSE Framework (11:15)
Using the PAUSE Framework (15:15)
- P - Package the challenge
- A - Assess uncertainty
- U - Understand stakeholders
- S - Solution testing only
- E - Evidence-informed decisions
Long-term benefits of using the PAUSE Framework (19:35)
A powerful moment of philanthropy in Heather’s life (24:20)
Heather’s One Good Thing: Pause. (29:30)
How to connect with Heather and get her book (32:21)

For more information + episode details visit: weareforgood.com/episode/577.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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Gather At The Well: Microdosing Wellness - Lindsey Fuller Oct 10, 2024

Welcome to Gather at the Well, where we’re all about microdosing wellness, creating human-centered systems, and retaining our greatest asset: our people. This isn’t just a podcast—it’s a movement to reimagine how we relate to our work. Whether you're burned out, stressed, or thriving, Lindsey Fuller from The Teaching Well will guide you to reflect on your leadership, equip you with tangible tools for your team, and honor your humanity. It’s time to build work cultures we don’t have to heal from.

In this episode, Lindsey gets real about transforming our relationship to work and stress. Lindsey’s approach to microdosing wellness reminds us that “Wellness is your birthright.” It’s time to rethink productivity and create systems that support our well-being. The best part? The shifts we need are small and completely within our reach. Let’s embrace these changes and start healing out loud together.

Episode Highlights

Introduction to Gather at the Well (0:00)
Changing our relationship with stress (3:15)
Micro-dosing wellness (9:30)
Somatic practice (15:50)
Create a Coming Home Ritual (18:20)
Somatic practice: Hydration Station (22:30)
How The Teaching Well puts wellness into practice at work (23:00)
Affirmations (32:25)
Homework: Make a commitment to trying on the concept of micro-dosing wellness. (33:00)

For more information + episode details visit weareforgood.com/episode/microdosing-wellness.
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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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576. Mental Health Week: Transforming Paid Leave in Nonprofits + Creating Sustainable Work Models for Wellness - Lacey Kempinski Oct 09, 2024

Meet Lacey. As the founder of Balanced Good, she turned her challenges with postpartum depression and anxiety into a powerful mission to reshape parental leave in the nonprofit sector. As a mom of three, she gets how challenging it can be to build a career as a leader in the nonprofit sector while balancing the demands of parenthood💼👶 A sustainable work model isn't just good for people; it's good for business. Tune in to explore how organizations can prioritize wellness, create realistic workloads, and normalize taking breaks to combat burnout.

💡 Learn

The state of paid leave in the nonprofit sector
The importance of sustainable work models
How to advocate for paid leave

Today's Guest
Lacey Kempinski, Founder + CEO, Balanced Good

Episode Highlights

Lacey’s story and journey to where she is today (3:55)
State of paid leave in the nonprofit and impact sectors (6:50)
Impact of paid leave (9:25)
Advocating for paid leave (17:00)
Building a parental leave plan in a day (19:45)
Activation (22:50)
A powerful moment of philanthropy (24:05)
Lacey’s One Good Thing: Give yourself grace and give others grace. (26:05)
How to connect with Lacey + Balanced Good (27:20)

For more information + episode details visit: weareforgood.com/episode/576.

This episode is part of our Mental Health Week series. Explore all the episodes, find resources + more at weareforgood.com/mentalhealth.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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575. Mental Health Week: Practice the Pause. A Guided Meditation with Sonya Perez-Lauterbach Oct 08, 2024

Tune in for a special Mental Health Week episode: Practice the Pause with Sonya Perez-Lauterbach. 🧘‍♀️
In this guided meditation, Sonya invites you to take a moment to breathe, slow down, and return to your body. Whether you’re a seasoned meditator or just starting out, remember—you can’t get it wrong! Your nervous system deserves the time to pause, and your body and mind will thank you for it. Join us as we explore simple mindfulness practices that help reduce stress and bring calm in a fast-paced world. Take the pause today—you’re worth it. 🫶
For more information + episode details visit: weareforgood.com/episode/575.

This episode is part of our Mental Health Week series. Explore all the episodes, find resources + more at weareforgood.com/mentalhealth.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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574. Mental Health Week: Transforming a Telephone Booth into a Beacon of Hope + Empowering Mental Health Through Community - Gloria Umanah, Hope Booth Oct 07, 2024

Meet Gloria. She is alive today because of one four-lettered word: hope. And she’s on a mission to leverage her life for the good of others so that they too would choose hope and choose to live💙 Alongside her team at Hope Booth, they’re transforming old telephone booths into immersive, evidence-based experiences that spread hope, offer mental health care, and connect people to vital resources. Tune in to hear this incredible story of resilience and the life-changing power of hope✨
💡 Learn

The power of hope + making it accessible
The mission + history of Hope Booth
The role of community + collaboration in driving innovative solutions

This episode includes discussions about mental health challenges, including suicide. If you or someone you know is struggling, please seek support from a mental health professional or contact one of the helplines below:

National Suicide Prevention Lifeline (US): 1-800-273-8255 or dial 988
Crisis Text Line: Text HOME to 741741
Samaritans (UK): Call 116 123
Lifeline (Australia): 13 11 14
International Helplines: Find resources here

Today's Guest
Gloria Umanah, Founder + CEO, Hope Booth
Episode Highlights

Overview of Hope Booth (3:15)
Gloria’s story and journey to where she is today (4:45)
Gloria’s “Marking Moment” (8:45)
The science of hope (17:00)
Hope Booth’s launch + the public reception (21:45)
The dreams for Hope Booth (33:15)
A powerful story of philanthropy in Gloria’s life (37:45)
How to help the Hope Booth today (43:05)
Gloria’s One Good Thing: Fight to choose joy. (47:25)

For more information + episode details visit: weareforgood.com/episode/574.

This episode is part of our Mental Health Week series presented by our friends at Givebutter. Explore all the episodes, find resources + more at weareforgood.com/mentalhealth.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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573. Unlocking the Power of Alignment Fundraising + Combatting Burnout - Mallory Erickson Oct 02, 2024

Meet Mallory. She's an executive coach, fundraising consultant, and author of What the Fundraising. She’s breaking down how the nonprofit sector’s reliance on transactional, scarcity-driven fundraising has led to burnout and declining giving. Plus, how chronic stress even blocks fundraisers from building meaningful relationships. Enter alignment fundraising—where self-awareness, self-care, and genuine connection take priority. Tune in to learn how shifting mindsets and integrating wellness can help you feel better, do better and raise more.
💡 Learn

The problem with transactional fundraising
The effects of chronic stress on fundraisers
How to prioritize self-awareness + connection through alignment fundraising

Today's Guest
Mallory Erickson, CEO + Founder, Power Partners Formula
Episode Highlights

Mallory’s journey to where she is today (4:00)
The problem with transactional fundraising (9:15)
What stress and burnout prevent (17:10)
The solution: aligned fundraising (26:10)
A powerful moment in Mallory’s experience with aligned fundraising (33:40)
Mallory’s One Good Thing: Take a moment and feel a feeling. Then acknowledge and validate that feeling. (38:55)
Where to get the book, What the Fundraising (40:30)

For more information + episode details visit: weareforgood.com/episode/573.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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572. Let’s talk about our mental health. ImpactUp: PAUSE - Jon McCoy and Becky Endicott Sep 30, 2024

Ready to hit pause ⏸️ on the grind? This #ImpactUp, we’re gathering on World Mental Health Day to dive into powerful conversations by day and take them to local meetups worldwide by evening🌍 Listen in as Jon + Becky share what’s coming up on October 10th and why you don’t want to miss it. It’s time to build cultures of well-being from the inside out. Grab your (free!) spot now at weareforgood.com/impactup.

💡 Learn

The importance of pause and mental health in our sector
Findings from We Are For Good’s Mental Health Survey
Overview of the Impact Up gathering on October 10t

Episode Highlights

An invitation to pause on October 10th (0:45)
Mental Health Survey findings (5:00)
Call to action + Personal reflections (7:20)
What to expect at ImpactUp (12:35)
Jon’s One Good Thing: We want you to embrace the pause. You are worthy of intentional reflection. You're worthy of community connection. (15:30)

For more information + episode details visit: weareforgood.com/episode/572.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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571. How to Build Organizational Cultures Where Your Teams Can Thrive - Laura Buckley Sep 25, 2024

Meet Laura. She's a leadership coach and consultant who helps leaders create thriving cultures. From integrating work and well-being to making meetings meaningful, she’s sharing practical strategies to build inclusive and supportive environments. Tune in to learn how small, intentional changes can transform your org into a place where everyone thrives🌱

💡 Learn

The importance of bridging the gap between work and well-being
How to build thriving cultures
Practical tips for improving meetings

Today's Guest
Laura Buckley, Coach and Consultant
Episode Highlights

Laura’s story and journey to where she is today (3:15)
Workplace dynamics (5:50)
How can we build the bridge between work and well-being (9:20)
What to do individually to build organizational cultures we can all thrive in (13:30)
Reframing team building so we can build thriving cultures (18:50)
Talk to us about the art and science of meetings that actually move us toward collective action. (25:00)
A powerful moment of philanthropy in Laura’s life (29:35)
Laura’s One Good Thing: Schedule your meetings for 25 minutes or 50 minutes and always have space at the end to get up from your desk. (31:50)
How to connect with Laura (33:20)

For more information + episode details visit: weareforgood.com/episode/571.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe Sep 23, 2024

Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.
💡 Learn

How to know it's time for a rebrand
What goes into a rebranding process
The importance of research + community involvement in a rebrand

Today's Guest
Pam Morrisroe, Chief Marketing Officer, Breakthrough T1D
Episode Highlights

Pam’s story and journey to where she is today (4:00)
How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)
How Breakthrough T1D got buy-in on the rebrand (11:30)
Tentpole moments of the rebrand (15:50)
How key information was gathered and with stakeholders (19:20)
Challenges and lessons learned along the way (21:35)
How this rebrand addresses misconceptions around type 1 diabetes (24:50)
A powerful moment of philanthropy in Pam’s life (29:40)
Pam’s One Good Thing: You’re only new once. (34:30)
How to connect with Pam + Breakthrough T1D (35:45)

For more information + episode details visit: weareforgood.com/episode/570.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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569. The Subscription Economy + Building Subscriptions for Good - Dana Snyder Sep 18, 2024

Met Dana. She's a speaker, creator of The Monthly Giving Mastermind, and now the author of a book by the same name. We're diving into the world of recurring giving, where philanthropy and the subscription economy meet💸 Dana's sharing her tips for building a rock-solid monthly giving program. This is the playbook you’ve been waiting for. Tune in and start building your movement of change-makers! 🔥

💡 Learn

About the subscription economy
A framework to build, grow & sustain subscriptions for good
Challenges + lessons learned building monthly giving programs

Today's Guest

Dana Snyder, Founder + CEO, Positive Equation
Episode Highlights

Dana’s story + the work she is doing today (3:50)
Tone setting: The Subscription Economy (8:30)
How nonprofits can leverage the subscription economy (13:25)
How to get started today: Dana’s Monthly Giving Framework (20:05)
Challenges and lessons learned (25:30)
A powerful moment of philanthropy with this work (31:30)
Dana’s One Good Thing: Tell your story to invite everyone to be a philanthropist. (35:10)
How to get The Monthly Giving Mastermind book (37:30)

For more information + episode details visit: weareforgood.com/episode/569.

Support the show

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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568. Tackling Equity + Unleashing the Power of Volunteers + 30 Years of Impact at AmeriCorps - Michael D. Smith Sep 16, 2024

Meet Michael. He has dedicated his career to social justice by reducing barriers and expanding opportunity for children and families in underserved communities, like those where he grew up. He’s the CEO of AmeriCorps, the federal agency that connects people and organizations through service and volunteering to tackle the nation's most pressing challenges, with over 200,000 AmeriCorps members serving in 40,000 locations across the United States. Michael is sharing his incredible personal journey and the story of AmeriCorps’ 30-year legacy of transforming lives and communities💪Tune in to celebrate the power of volunteerism with us🎉

💡 Learn

AmeriCorps 30 years of impact
How AmeriCorps meets urgent needs
The Importance of national service + volunteerism

Today's Guest

Michael D. Smith, CEO, AmeriCorps

Episode Highlights

Michael’s story and journey to where he is today (:00)
Overview + history of AmeriCorps (9:00)
How Americorps is meeting urgent needs (12:00)
Equity and inclusion in AmeriCorps (17:25)
The transformative power of service (21:50)
A powerful moment of philanthropy in Michael’s life (27:30)
Michael’s One Good Thing: People closest to the pain have to be closest to the power. (31:50)
How to connect with Michael and AmeriCorps (36:20)

For more information + episode details visit: weareforgood.com/episode/568.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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567. Building Communities of Resilience: Inside the Mission of Tuesday's Children - Becky Rossman Sep 11, 2024

Meet Becky. On the 23rd anniversary of 9/11, she’s sharing a raw account of Tuesday's Children's mission and their ever-evolving efforts to support communities still affected by 9/11 and military losses. This heartfelt conversation sheds light on the unending journey of grief and healing, and the crucial role of standing by families as their needs change over time. Discover how they transform pain into purpose—not as a platitude, but as an essential path toward resilience and hope.

💡 Learn

About Tuesday's Children Mission + Impact
The Importance of Meeting Evolving Community Needs
Ways to Support Families Affected by 9/11 + Military Losses

Today's Guest

Becky Rossmanm, CEO, Tuesday’s Children

Episode Highlights

Becky’s story and journey to where she is today (2:30)
Overview of Tuesday’s Children (4:30)
Tuesday’s Children focus on innovation (12:00)
Tuesday’s Children’s Programs and how they’ve evolved (17:00)
Mindsets Becky is bringing to her role as CEO (22:00)
A powerful moment of philanthropy in Becky’s life (23:00)
Becky’s One Good Thing: Be a lifelong learner. (27:00)
How to connect with Becky and Tuesday’s Children (28:00)

For more information + episode details visit: weareforgood.com/episode/567.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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566. Transformative Storytelling: Creating Cultures of Change in Nonprofits - Christina Blacken, The New Quo Sep 09, 2024

Meet Christina. She’s the founder of The New Quo💭 She’s trained 14,000 leaders across 9 industries using her unique The New Quo Change Model, which uses neuroscience, equity principles, and narrative intelligence (a.k.a the science of story), to help people overcome bias, deepen trust in their relationships, and achieve equitable, status-quo breaking goals. Tune in as we explore how you can build your storytelling muscles + create cultures of storytelling. Spoiler: this episode is for everyone on the team - not just marketing folks ✍️

💡 Learn

The Power of Storytelling
How to use the New Quo Change Model
The importance of questioning assumptions

Today's Guest
Christina Blacken, Founder + Chief Narrative Strategist, The New Quo

Episode Highlights

Christina’s story and journey to where she is today (3:15)
The New Quo change model (8:00)
Applying The New Quo Change Model at nonprofits (12:00)
The power of personal storytelling (15:55)
Building a culture of storytelling in organizations (16:55)
The role of leadership storytelling (25:00)
Christina’s One Good Thing: Question your assumptions. (34:30)
How to connect with Christina (36:10)

For more information + episode details visit: weareforgood.com/episode/566.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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565. 5 Takeaways + The Best of Season 9 - Jon McCoy, Becky Endicott and Julie Confer Aug 26, 2024

Grab your headphones - it's time for a season wrap-up episode! 🎉 Jon, Becky, and Julie are breaking down the biggest takeaways, game-changing insights, and unforgettable stories that made season 9 one for the books. We’re talking favorite quotes, pinch-me moments, and all the feels as we wrap up this chapter and gear up for what’s next. Tune in and take notes✍️
Episode Highlights

A look back at Season 8 (0:35)
Through lines from Season 8
- The power is in the collective (5:30)
- Embrace tension (11:45)
- We need your missions' stories (16:00)
- What is your culture strategy? (22:30)
- Taking care of ourselves starts internally (27:00)
One Good Thing (40:15)
- Jon: Build scaffolding around your growth mindset.
- Becky: "Taking space will help you find space.” -Jeff Shuck
- Julie: "Caring doesn't mean you have to carry it all." + “You have your own back."

For more information + episode details visit: weareforgood.com/episode/565.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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564. Disrupt. Grow. Adapt. Repeat: Future-Proofing Strategies for Modern Orgs - Brooke Richie-Babbage, Erin Davison, Nelvin Johnson, and Amy Freitag Aug 21, 2024

Meet Amy, Nelvin, Erin + Brooke. Are you looking for insights on future-proofing your organization against the ever-evolving landscape of challenges and opportunities in the sector? They’ve got you covered in this Responsive Nonprofit Summit Replay. From embracing failure to building resilient teams and fostering innovation, discover actionable approaches to ensure your nonprofit remains agile, sustainable, and impactful in the face of uncertainty.

💡Learn

Ways to Create a Culture that Embraces Failure + Innovation
How to Focus on Sustainability - Organizationally + as Individuals
The Importance of Leveraging the Power of Community

Today’s Guests

Amy Freitag, President, The New York Community Trust
Nelvin Johnson, Director of Advancement, Feed the Children
Erin Davison, President & CEO, Big Brothers Big Sisters of Southwest Louisiana
Brooke Richie Babbage, Founder + CEO, Bending Arc Consulting

Episode Highlights

Hallmarks of a future-proof organization (2:30)
Personal and organizational sustainability (7:40)
Limiting factors in the nonprofit sector (12:10)
Fostering urgency to adapt and evolve (16:30)
Embracing failure (20:40)
How community foundations work together to tackle major issues (25:05)
Building resilience and adaptability (29:00)
Cultivating growth and impact through community engagement (36:15)
One Good Things from Amy, Brooke, Erin + Nelvin (38:35)

For more information + episode details visit: weareforgood.com/episode/564.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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563. How to Manage Change in a Rapidly Evolving World - Mia Henry, Taneshia Nash Laird, Tammy Tibbetts, and Shaun Lee Aug 19, 2024

Meet Mia, Taneshia, Tammy + Shaun. In this Responsive Nonprofit Summit replay, our expert panel explores how to manage change within the nonprofit sector, especially as the need to adapt and innovate grows. They share practical strategies, case studies, and lessons learned. While 'managing change' can present challenges, we view it as an opportunity. Join us to discover how embracing transformation can unlock potential within your teams and missions.

💡Learn

The importance of creating a culture of empowerment
The role of safety when it comes to taking risks
Tips for open and transparent communications

Today’s Guests

Mia Henry, Founder + CEO, Freedom Lifted
Taneshia Nash Laird, Inaugural President & CEO, Greater Roxbury Arts & Cultural Center
Tammy Tibbetts, Co-Founder + CEO, She's the First
Shaun Lee, Co-Founder + CEO, 6 Levers

Episode Highlights

Mindsets around change (2:25)
Hallmarks of healthy cultures (9:00)
Justice-centered leadership (11:50)
How to communicate about change (17:35)
Creating a culture of stability + innovation (24:15)
Power dynamics that prevent change (29:30)
One Good Thing (35:00)

For more information + episode details visit: weareforgood.com/episode/563.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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562: How It's Built: HeadCount's Integrated Approach to Traditional and Digital Voter Engagement - Tappan Vickery Aug 14, 2024

Meet Tappan. A veteran organizer with two decades of experience, she’s the Senior Director of Programming and Strategy at HeadCount, where they’re revolutionizing voter engagement through the power of music 🎶At HeadCount, Tappan has spearheaded innovative campaigns that connect musicians with their fans to inspire democratic participation 🗳️She’s all about understanding different fandoms to build trust and engagement, meeting audiences where they are through various platforms and messengers. Tune in to this “How It’s Built” episode to discover how HeadCount is making every vote count.

💡 Learn

HeadCount’s Mission + Impact
How It’s Built: New Voter Engagement Campaigns
Pro Tips + Lessons Learned

Today’s Guest
Tappan Vickery, Senior Director of Programming and Strategy, Headcount
Episode Highlights

Tappan’s story and journey to where she is today (4:30)
Overview of Headcount (6:30)
HeadCount’s impact (10:00)
Strategies for engaging and activating younger generations (18:00)
How It’s Built: New Voter Engagement Campaigns (22:40)
How HeadCount engages and activates volunteers (26:40)
Pro tips + lessons learned (32:15)
A powerful story of philanthropy in Tappan’s life (39:00)
Tappan’s One Good Thing: Your vote always matters. (43:35)
How to connect with Tappan and Headcount (44:40)

For more information + episode details visit: weareforgood.com/episode/562.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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561. Building a Durable + Retention Focused Team Culture - Channon Lucas, Lindsey Fuller, Michelle Flores Vryn, and Jennifer Mulholland Aug 12, 2024

Meet Channon, Lindsey, Michelle, and Jennifer. They’re here to help us name the elephant in the room: retention🐘 But, we aren’t just talking about retaining our donors - the greatest retention issue that isn’t talked about enough is the retention of our nonprofit staff. For a sector built on relationships, we have to build a culture that creates retention from the inside out. Tune in to this replay from the Responsive Nonprofit Summit that doesn’t hold back on what we need to do to create working environments teams won’t need to heal from.

💡Learn

About the reality of nonprofit staff retention and burnout crisis
The importance of aligning employee passions, strengths, and growth opportunities
Tips for leaders to model self-care, work-life balance, and transparent decision-making

Today’s Guests

Channon Lucas, Chief Administrative Officer, Mother Cabrini Health Foundation
Lindsey Fuller, Executive Director, The Teaching Well
Jennifer Mulholland, Principal and Co-Founder, Plenty
Michelle Flores Vryn, Head of Development, iNaturalist

For more information + episode details visit: weareforgood.com/episode/561.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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560. How It's Built: Leadership Transition Planning - Amber Melanie Smith Aug 07, 2024

Meet Amber. Her journey through nonprofit work is winding (literally!)🛣️ In college, she took off on a 3-month cross-country road trip with her best friend to volunteer in over 20 states. When she returned home, she launched Activate Good, a nonprofit that has mobilized over 50,000 volunteers to help hundreds of causes in her hometown, Raleigh, NC. She recently transitioned out of her Executive Director role and is sharing how she did it in this “How It’s Built” episode. Tune in to hear how organizations can priotize succession and transition planning that takes care of all the people involved.

💡 Learn

Warning Signs of Burnout
How It's Built: Leadership Transition Planning
Pro Tips + Lessons Learned

Today’s Guest

Amber Melanie Smith, speaker, nonprofit founder, social entrepreneur + YouTuber
Episode Highlights

Amber’s story and journey to where she is today (3:55)
Barriers to people getting started volunteering (10:30)
Amber’s observations around turnover in the nonprofit sector (14:55)
How It’s Built: Creating a plan for nonprofit leadership transition and succession (20:50)
Pro tips and critical lessons (35:55)
A powerful moment of philanthropy in Amber’s life (40:20)
Amber’s One Good Thing: If you're in a leadership position, make sure that you're listening and paying attention to those in your circle. (42:30)
How to connect with Amber (44:30)

For more information + episode details visit: weareforgood.com/episode/559.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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559. How to Leverage Modern Media to Scale Your Impact - Neda Azarfar, Dr. Bertrhude Albert, Jeff Rosenblum, and Kelly Lyndgaard Aug 05, 2024

Meet Neda, Dr. Bertrhude, Jeff, and Kelly. This panel of experts is here to show us how to leverage modern media to scale your impact. It’s time to invest + fuel + activate around cause areas through the power of media. Influence is currency. Connection is currency. Activation is currency. Embrace the tension and release control of your message. Tune in to remember the transformative power of your story and get ready to activate around it.

💡Learn

How to leverage storytelling and authenticity to connect with audiences
The importance of providing value and meeting the needs of your community
Tips for leaning into a holistic, multi-channel approach to marketing and media

Today’s Guests

Jeff Rosenblum, Co-founder, Questus
Neda Azarfar, Founder, Nazar Works
Dr. Bertrhude Albert, CEO, P4H Global
Kelly Lyndgaard, Founder and CEO, Unshattered
Episode Highlights

Resettings your mindset around media (2:50)
Opportunities in media for impact brands (6:00)
Busting myths about media use for nonprofits (9:20)
Media success stories for Unshattered (15:55)
The importance of storytelling (18:25)
Starting points for small nonprofits with limited resources (22:30)
Empower not interrupt (28:00)
How Unshattered plans to use media in the future (32:45)
One Good Thing from Jeff, Neda, Kelly + Dr. B (35:40)

For more information + episode details visit: weareforgood.com/episode/559.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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558. How It's Built: Impactful + Modern Websites for Our Organizations - David Hartstein Jul 31, 2024

Meet David. He’s the co-founder of Wired Impact, which helps nonprofits build websites their visitors will love 💻❤️ He’s a firm believer that good marketing doesn’t exist in a vacuum, and he works to uncover opportunities within websites to help missions do more good in their community. In this episode of "How It's Built”, he’s sharing the essential steps for creating an impactful nonprofit website. Get ready to transform your nonprofit’s website with these tried and tested insights🛠️💪
💡 Learn

What your website should be doing for your org and your visitors
How It's Built: Effective and Impactful Websites
Pro Tips + Lessons Learned

Today’s Guest
David Hartstein, Co-Founder, Wired Impact
Episode Highlights

David’s story and journey to where he is today (3:35)
The opportunity + impact for nonprofit websites today (8:20)
Questions to ask yourself to see if you need a new website (12:10)
Playbook: How to build an impactful website (15:25)
Website conversion rate killers (27:00)
Lessons learned + pro tips (36:00)
A powerful moment of philanthropy in David’s life (43:30)
David’s One Good Thing: The big things become small and the small things become big. (47:20)
How to connect with David and Wired Impact (51:00)

For more information + episode details visit: weareforgood.com/episode/558.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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557. How to Build a Breakthrough Recurring Giving Program - Miry Whitehill, Vik Harrison, Nhu Te, and Kyle Roosen Jul 29, 2024

Meet Miry, Vik, Nhu + Kyle. They’re here to help you unlock sustainable impact through recurring giving! Recurring giving isn't just a fundraising strategy; it's a catalyst for sustainable impact. In this Responsive Nonprofit Summit Reply, they’re sharing actionable insights, best practices, and innovative approaches to cultivate and maintain a successful recurring giving program. Tune in for a rich conversation with tools and tips to amplify your mission and engage your supporters.

💡 Learn

How to treat recurring giving as a product and campaign
Ways to lean into impactful storytelling
Tips to balance acquisition and retention strategies

Today’s Guests
Miry Whitehill, Founder + Executive Director, Miry’s List
Vik Harrison, Co-creator, charity: water + Founder, Mission Critical
Nhu Te, Founder & Content Strategist, NTB Content
Kyle Roosen, Sr. Marketing & Communications Director, Tim Tebow Foundation
For more information + episode details visit: weareforgood.com/episode/557.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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556. Unleashing Collective Power: Reflections from the Impact Uprising Gathering - Jon McCoy and Becky Endicott Jul 24, 2024

Join Becky and Jon as they relive the incredible energy of Impact Uprising and explore the key themes that emerged from the community. Discover the courage to drive change, the importance of tapping into inner power, and the transformative potential of collective action. Plus, they'll share details about the new Impact Uprising membership. Tune in to be inspired, challenged, and equipped to be part of the movement!
💡 Learn

About the power of collective action and community
The importance of tapping into your inner power and authenticity
How to be part of the Impact Uprising membership

For more information + episode details visit: weareforgood.com/episode/556.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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555. How to Create a Modern Donor Journey - Dulari Gandhi, Tiffany Allen, and Brady Josephson Jul 22, 2024

Meet Dulari, Tiffany, and Brady. Are you looking for the playbook to fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates? The answer isn't a complicated one. It's threaded through an intentional donor journey. Tune into this episode as our experts walk us through how to create a modern donor journey within our organizations today.
💡 Learn

How to create personalized, human connections with donors rather than overly complex automated segmentation and journeys.
How to leverage storytelling and diverse perspectives to engage donors and build a sense of community and belonging.
How to regularly review performance and plan for the future to continuously improve your donor engagement strategies.

Today’s Guests

Dulari Gandhi, Founder, D. Gandhi Communications
Tiffany Allen, CEO + Founder, Boss on a Budget
Brady Josephson, VP of Marketing & Growth, charity: water

For more information + episode details visit: weareforgood.com/episode/555.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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554. How It's Built: The 4 Core Pillars of a Movement that Sustains Itself - Bryan Funk Jul 17, 2024

Meet Bryan. He’s a community builder, marketer and movement builder🛠️ He’s sharing his experiences from Invisible Children, the team behind KONY 2012, the fastest-growing viral social justice and online fundraising campaign in the history of the internet (at the time). This digital campaign gained 100 million views in 5 days 🤯 and raised millions of dollars to support the efforts to bring warlord Joseph Kony to justice. Tune in for this How It’s Built episode that gives you the playbook for creating a powerful movement that sustains itself.
💡 Learn

The Impact of the KONY 2012 Campaign + the Movement Surrounding It
How It’s Built: 4 Core Pillars of a Movement that Sustains Itself
Pro Tips + Lessons Learned

Today’s Guest
Bryan Funk, Managing Director, Modern Profit
Episode Highlights

Bryan’s journey to where he is today (3:20)
Bryan’s experience with Invisible Children (9:45)
How It’s Built: 4 core pillars of a movement that sustains itself
(14:40)
Challenges nonprofits face when implementing grassroots strategies (23:05)
How can we leverage this moment for our movements right now (30:00)
Bryan’s One Good Thing: Come for the mission, but stay for the donor. (40:25)
How to connect with Bryan (42:30)

For more information + episode details visit: weareforgood.com/episode/554.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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553. Our Sector Needs Whole Leaders. Here's How. - Diaris Alexander, Carolina García Jayaram, Virginia Almendarez, and Jonah Nigh Jul 15, 2024

Meet Diaris, Carolina, Virginia + Jonah. These four industry experts shared their unique insights into how nonprofit leaders can stay whole during the Responsive Nonprofit Summit. All too often we neglect our personal needs for “the greater good” not realizing that our lack of well-being makes us and our team less effective. Tune in for advice on combating burnout, cultivating a culture of well-being, and showing up as our whole selves to advance our missions.

💡 Learn

How to Cultivate Whole Leaders
Practical Wellness Strategies for Nonprofit Leaders
Recognizing and Addressing Burnout in the Nonprofit Sector

Today’s Guests

Diaris Alexander, Founder, Inwellth
Carolina García Jayaram, Founding CEO, The Elevate Prize Foundation
Virginia Almendarez, Founder, Fund Strategy
Jonah Nigh, Senior Vice President for Development and Alumni Engagement, The New School

For more information + episode details visit: weareforgood.com/episode/553.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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552. How It's Built: A 400+ Person Mindfulness Community for 200 Feeding America Network Food Banks - Megan Whitney Jul 10, 2024

Meet Megan. She’s a nonprofit pro, certified coach, and meditation teacher. In this How It’s Built episode, she’s sharing how she started a thriving mindfulness community of over 400 people at Feeding America, the largest nonprofit in the U.S. Discover the power of mindfulness in addressing workplace stress, improving organizational culture, and enhancing personal well-being. Tune in for a practical playbook for bringing mindfulness to your org🧘‍♀️

💡 Learn

The Impact of Mindfulness at Feeding America
How It’s Built: Creating a Mindfulness Community
Pro Tips + Lessons Learned

Today’s Guest
Megan Whitney, Sr. Manager of Network Fundraising, Feeding America
For more information + episode details visit: weareforgood.com/episode/552.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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551. How to Evolve Your Mission to Meet the Moment - Shereese Floyd, Iara Peng, and Scott Curran Jul 08, 2024

Meet Shereese, Iara and Scott. At the Responsive Nonprofit Summit, these three rockstars discussed evolving your mission to meet the moment🙌 Tune in for a convo that challenges traditional models and advocates for inclusive, innovative fundraising practices. Overcoming fear and scarcity mindsets, they reveal how nonprofit leaders can drive change with bold, incremental innovations. Discover how nonprofits can ask boldly and create impactful change💪

💡 Learn

How to embrace change + innovation
Tips for leveraging AI while maintaining humanity
The importance self-care

Today’s Guests
Shereese Floyd, Founder, AI Consultants for Nonprofits
Iara Peng, Founder + CEO, JustFund
Scott Curran, CEO + Founder, Beyond Advisers

For more information + episode details visit: weareforgood.com/episode/551.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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550. How It's Built: How Perkins School for the Blind Transformed their Fundraising, Customer Experience + Brand - Stephanie Jones Wagle Jul 03, 2024

Meet Stephanie. In this "How It's Built" episode, she’s sharing the journey of how the Perkins School for the Blind transformed their fundraising, customer experience and brand. From rebuilding their websites to reimagining direct mail, Stephanie unveils the strategies that have breathed new life into a 200-year-old institution 🏫 This conversation is packed with actionable insights for nonprofits looking to modernize their approach, expand their reach, and create a true sense of belonging for all. 🌍 Tune in for fresh ideas and stay for the incredible mission of this org.
💡 Learn

The Impact of the Perkins School for the Blind
How It’s Built: How they Transformed their Fundraising, Customer Experience + Brand (and how you can too!)
Pro Tips + Lessons Learned

Today’s Guest
Stephanie Jones Wagle, Senior Director, Marketing & Annual Giving, Perkins School for the Blind
For more information + episode details visit: weareforgood.com/episode/550.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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549. Tapping into Top Talent: How Fractional Executives Can Help Nonprofits Thrive - Sahar Vermezyarito and Cindy Wagman Jul 01, 2024

Meet Cindy and Sahar. Cindy, founder of the Fractional Fundraising Movement, and Sahar, Director of the East Scarborough Storefront, are here to share the game-changing benefits of hiring fractional executives. They’ll show how these professionals can act as mission-aligned extensions of your team. Sahar’s experience with a fractional fundraiser has taken their organization to new heights 🚀 Tune in to hear how fractional fundraisers not only raise money but can also help shift mindsets and team cultures 🙌

💡Learn:

The case for fractional executives (even with a small budget!)
The playbook for working with fractional fundraisers
Pro tips and insights

Today’s Guests

Cindy Wagman, Founder, Fractional Fundraising Movement and Sahar Vermezyarito, Director, East Scarborough Storefront
For more information + episode details visit: weareforgood.com/episode/549.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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548. How It's Built: 7 Shifts for 7 Figure Fundraising Growth - Jon Delange Jun 26, 2024

Meet Jon. He's revolutionized Summit Ministries' fundraising, driving a 25% increase in active donors and securing their first seven-figure cash gift💰 As part of the How It’s Built series, he’s sharing practical advice on data-driven decisions and fostering donor relationships through innovative marketing. Join us as he reveals how small shifts in strategy can cause significant growth Tune in to discover how these 7️⃣ shifts can transform your fundraising efforts.

💡Learn

Mindsets Shifts Necessary for Fundraising Success
7 Shifts for 7 Figure Fundraising Growth
Pro Tips + Lessons Learned

Today’s Guest
Jon DeLange, Summit Ministries

For more information + episode details visit: weareforgood.com/episode/548.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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547. Overcoming Toxicity from the Inside Out: Building Resilience + Driving Change - Dr. Kevin Sansberry II Jun 24, 2024

Meet Dr. Kevin. He’s a seasoned behavioral scientist, executive coach, and host of the Toxic Leadership Podcast🎧 He’s bringing his expertise in eradicating toxic behaviors and promoting employee well-being through evidence-based, inclusive, and equitable approaches. Plus, he’s sharing strategies to transform cultures, build resilience, and activate change. Tune in to learn about the role of humanity, kindness, listening, and reflection in building healthy workplace cultures 🤝🌱

💡 Learn

How Toxic Workplace Cultures Manifest
The Retention Crisis in the Nonprofit Sector
How individuals and teams can activate to build resilience

Today’s Guest
Dr. Kevin Sansberry II, Behavioral Scientist, Executive Coach + Host, Toxic Leadership Podcast
For more information + episode details visit: weareforgood.com/episode/547.

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546. How It’s Built: Operational Magic That Puts Your Values to Work - Dorothy Chang Jun 19, 2024

Meet Dorothy. Her mission is to activate everyone’s capacity to become a more powerful version of themselves—in the workplace and beyond. She helps teams and leaders design the organizational tools, systems, and processes they need to put their values into practice. In this episode of "How It's Built," Dorothy shares how those of us in the social impact sector can create conditions intentionally designed for people to do their best work. Tune in for pro tips on operationalizing values in your work🛠️
💡Learn

The Impact + Case for Putting Your Values to Work in Your Operations
The Importance of Participatory, Community-Driven Processes
Pro Tips + Lessons Learned

Today’s Guest
Dorothy Chang, Business Operations Consultant

For more information + episode details visit: weareforgood.com/episode/546.
How It’s Built Is Brought To You By Allegiance Group + Pursuant
They’re fueling nonprofit missions with innovative digital solutions. If you need a partner in amplifying your brand, expanding your reach and fostering that unwavering donor loyalty, visit teamallegiance.com.

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545. Human-Centered Leadership + The Power of Adaptability: Thriving Through Organizational Transitions - Kamilah Martin Jun 17, 2024

Meet Kamilah. She’s successfully led and stabilized internal teams during several CEO and Executive Director transitions, known for her ability to heal fractured teams and lead with humanity. She’s sharing insights from her experience leading those teams with adaptability and curiosity. Tune in for expert advice on fostering thriving, equitable cultures through human-centered leadership. This episode is for anyone looking to create healthier, more resilient nonprofit workplaces🫶

💡 Learn

All about Human-Centered Leadership
How to Understand + Meet the Needs of Your Team
Ways to Thrive Through Organizational Transitions

Today’s Guest
Kamilah Martin, Founder + CEO, Katalyst

For more information + episode details visit: weareforgood.com/episode/545.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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544. How It's Built: From Grassroots Campaigning to Nurturing a Thriving Monthly Donor Base (with Katherine Lacefield) Jun 12, 2024

Meet Katherine. She’s sharing the case study of how she moved from street fundraising to sustaining a group of 2,000 monthly donors🥳 She’s sharing her grassroots fundraising strategies, how to build a recurring donor program + use storytelling and engagement to build a digital community and movement. Tune in to hear how you can adapt this modern framework for your org✨
💡Learn

The Impact + Case for establishing a monthly donor base to increase internal capacity and stability
How to Build + Nurture a Thriving Monthly Donor Base
Pro Tips + Lessons Learned

Today’s Guest
Katherine Lacefield (Macdonald), Just BeCause Philanthropy Consulting
Episode Highlights

Katherine’s story and journey to where she is today (3:50)
The Impact: what 2,000 monthly donors unlocked for this organization (10:00)
The Playbook (14:00)
Katherine’s Pro Tips + Lessons Learned (24:00)
A powerful moment of philanthropy in Katherine’s life (28:00)
Katherine’s One Good Thing: Open your eyes to collaboration. How can you build each other up? (32:00)

Learn more: weareforgood.com/episode/544

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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543. Fundraising Best Practices in an Election Year - Shanna Birky Jun 10, 2024

Meet Shanna. She’s the Vice President of Customer Experience at Classy, a GoFundMe affiliate. She’s helping nonprofits stay strong amid election-year noise 🗳️ Even during election years, charitable giving has increased in 8 of the last 9 cycles 📈 Nonprofits need to know how to maximize fundraising dollars, even if not directly linked to election causes. Tune in to discover key strategies to keep your fundraising strong even when emotions are running high and mailboxes are overflowing 📬

💡 Learn

Tone-setting and myth-busting
Fundraising Best Practices During an Election Year
Using storytelling to stand out in a crowded, noisy space

Today’s Guest
Shanna Birky, VP of Customer Experience, Classy

For more information + episode details visit: weareforgood.com/episode/543.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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542. How It's Built: How to Create a Modern Donor Journey - Nicholas Kristock, Fleece and Thank You Jun 05, 2024

Meet Nicholas. He’s a former international soccer player turned serial entrepreneur and servant leader⚽ He’s found his passion in social impact work and is all about building businesses that tackle real-world problems. He founded and serves as the Executive Director of Fleece & Thank You, a nonprofit that provides psychosocial support and programs to children in the hospital. In this episode of "How It's Built," Nicholas shares how mapping donor journeys with intention has transformed their nonprofit🗺️ From listing all touchpoints to prioritizing a core welcome series, he walks us through practical steps to personalize the donor experience. Tune in to hear how you can adapt this modern framework for your org✨

💡Learn

The Impact + Case for Building Modern Donor Journey
The Playbook: 5-minute Fundraising Asks
Pro Tips + Lessons Learned

Today’s Guest

Nicholas Kristock, Founder + Executive Director, Fleece and Thank You and Founder + CEO, KindKatch

For more information + episode details visit: weareforgood.com/episode/542.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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541. Real Talk: How to Build Authentic Relationships with your Donors and Team + The Story of Thoughtful Human - Maya Enista Smith Jun 03, 2024

Meet Maya. She’s a kindness champion, mental health advocate, and thoughtful human, and she’s obsessed with thank you cards💌She’s the president of Thoughtful Human, an eco-friendly greeting card company. These unique cards, founded by Ali O'Grady in 2017, plant seeds of empathy, offering genuine support during life's toughest moments. Tune in as we discuss the power of small acts of human connection and the ripple effect they create🫶

💡 Learn

The overwhelm humans are experiencing + what we can do about it
Thoughtful Human’s story
Building Authentic Relationships

Today’s Guest
Maya Smith, President, Thoughtful Human

Episode Highlights

Maya’s story and journey to where she is today (4:55)
The overwhelm humans are experiencing and the role of hope as an antidote (8:30)
Thoughtful Human’s origin story (14:50)
The impact and ripple of Thoughtful Human cards (19:15)
Becky’s story of the impact of sending handwritten cards to donors year after year (23:15)
Maya’s experience creating cards (28:00)
Authentic relationships, empathy and stewardship in nonprofit work (32:45)
The duality of human emotions and experiences (37:00)
A powerful moment of philanthropy in Maya’s life (41:30)
Maya’s One Good Thing: If you're thinking of someone, tell them immediately. + Take more naps. (51:20)
How to connect with Thoughtful Human and Maya (55:37)

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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Meet ImpactUp - coming to a city near you! May 31, 2024

Meet ImpactUp 🎉- the gathering for social impact leaders ready to shift the sector - for good. It’s a reimagined virtual experience for changemakers to unleash our collective power + impact on July 11. By day, we gather virtually to listen, learn, share + begin to shift. By night, we’re tapping the We Are For Good Community to organize local meet-ups in 15+ cities across the country activating the day’s conversations. Tune in to the pod to hear the heart behind this event directly from Jon + Becky. Then join us at impactuprising.com. We can’t wait to see you there! 🙌
Episode Highlights

Meet Impact Uprising (0:50)
Impact Uprising Theme (4:30)
The vision behind an Impact Uprising (7:30)
Getting activated (10:20)
Meeting up locally (12:00)
Reimagining the professional development experience (14:05)
Catch the replay in We Are For Good PRO (18:00)
It’s time for a shift (22:20)

For more information + episode details visit: weareforgood.com/episode/impactup.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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540. How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations - Kel Haney May 29, 2024

Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors.

💡Learn

The Impact + Case for Building Your Mid-Level Strategy
The Playbook: 5-minute Fundraising Asks
Pro Tips + Lessons Learned

Today’s Guest
Kel Haney, Fundraising Consultant + Trainer
Episode Highlights

Kel’s story and journey to where we are today (3:00)
Kel’s favorite recent Broadway plays (7:00)
The importance of connecting with mid-level donors (8:55)
Mindsets + methodology of the 5-minute Fundraising Ask (18:10)
How it’s Built: 5-minute Fundraising Ask (21:10)
Kel’s Pro Tips (30:15)
Lessons learned about growing mid-level strategy (33:40)
A powerful story of philanthropy in Kel’s life (37:40)
Kel’s One Good Thing: The five-minute fundraising ask takes practice and we need to be kind to ourselves. (40:35)
How to connect with Kel (43:35)

For more information + episode details visit: weareforgood.com/episode/540.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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539. From Ideas to Impact: How to Actually Influence + Implement Change - Michael Sheldrick, Global Citizen May 27, 2024

Meet Michael. He’s the Co-Founder and Chief Policy, Impact, and Government Affairs Officer for Global Citizen. For over 10 years, he’s been leading efforts to make a difference in our divided world. Their campaigns have raised over $35 billion for anti-poverty and climate change policies globally👏Michael’s new book, "From Ideas to Impact: A Playbook for Influencing and Implementing Change in a Divided World," shares strategies for anyone wanting to make a real difference. Join us to learn how to turn big ideas into real-world actions that change lives. 🌎

💡Learn

The importance of policy change for lasting impact
Moving beyond empty talk to effect real change
How partnerships can bridge divides and boost impact

Today’s Guest
Michael Sheldrick, Co-Founder, Global Citizen
Episode Highlights

Michael’s story and journey to where he is today (4:30)
The importance of policy change (12:45)
Michael’s book: From Ideas to Impact (17:45)
Leaning into activation (26:15)
Collaboration and partnerships for social impact (30:50)
A powerful moment of philanthropy in Michael’s life (38:35)
Michael’s One Good Thing: Are we going to run away? Or are we going to give it a go? (47:00)
How to connect with Michael (50:00)

For more information + episode details visit: weareforgood.com/episode/539.

Support the show

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams May 22, 2024

Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟

💡Learn

How Usher’s New Look has impacted the lives of 50,000+ youth
How to develop an impactful brand strategy
Pro-Tips + Lessons Learned

Today’s Guest
Kim Williams, Chief Marketing Officer, Usher's New Look
Episode Highlights

Kim’s story and journey to where she is today (3:15)
Usher’s New Look + Their Marketing Strategy (8:40)
How It’s Built: Your Marketing Playbook! (13:35)
Usher’s New Look’s Programming (21:25)
Pro-Tips + Lessons Learned (27:00)
A powerful story of philanthropy in Kim’s life (35:30)
Kim’s One Good Thing: Being your true self is the key to success. (39:30)
How to connect with Usher’s New Look + Kim (41:15)

For more information + episode details visit: weareforgood.com/episode/538.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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537. Catalyzing Change + Crafting Award-Winning Campaigns That Capture Hearts and Minds - Stacy Huston, SixDegrees.Org May 20, 2024

Meet Stacy. She’s the Executive Director of SixDegrees.Org, started by Kevin Bacon to connect people to resources, share stories, and amplify causes to make the greatest possible impact in communities😍 Stacy is sharing her award-winning strategies for crafting effective campaigns that leverage partnerships and media to drive social impact. Tune in to learn tactics for creating memorable campaigns that capture hearts and minds ❤️🧠 Plus, after this episode, you’ll basically be one degree away from Kevin Bacon, right?

💡 Learn

Critical elements to catalyze change
Overview of SixDegrees.Org
Case Study: #BacontoPayson

Today’s Guest
Stacy Huston, Executive Director, SixDegrees.Org + CEO, Entertain Change
Episode Highlights

Stacy’s story and journey to where she is today (3:30)
Crucial elements for catalyzing change in our missions today (7:30)
Stacy’s mindset (9:55)
Core elements to crafting campaigns (13:25)
Overview of Six Degrees (18:50)
Six Degrees of Kevin Bacon game and its origins (24:00)
Case study: #BacontoPayson Campaign (28:45)
A powerful moment of philanthropy in Stacy’s life (38:35)
Stacy’s One Good Thing: Dignity is in the details. (42:25)
How to connect with Stacy and Six Degrees (44:35)

For more information + episode details visit: weareforgood.com/episode/537.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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536. How It's Built: Tim Tebow Foundation's 19,000+ Monthly Giving Community - Kyle Roosen May 15, 2024

Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy. In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution. Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters🎁

💡Learn

How the Tim Tebow Foundation grew to 19,300 monthly givers
How to Build a Scalable Monthly Giving Program
Pro Tips + Lessons Learned

Today’s Guest

Kyle Roosen, Senior Director of Marketing and Communications, Tim Tebow Foundation
Episode Highlights

Kyle’s story and journey to where he is today (3:20)
Overview of the Tim Tebow Foundation's monthly giving campaign (4:50)
How It’s Built: A Recurring Giving Community (14:55)
- Develop + Implement your data layer (16:50)
- Create your branded product/community (18:45)
- Build your audience (24:40)
- Become elite storytellers (26:50)
Creating content that is authentic (34:40)
Pro Tips (37:00)
- Don’t overlook data & tracking
- Don’t forget immediate touchpoints
A powerful moment of philanthropy in Kyle’s life (41:05)
Kyle’s One Good Thing: It’s a grind, but it's also a really high calling. (46:55)
How to connect with Kyle (49:55)

For more information + episode details visit: weareforgood.com/episode/536.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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535. Liberatory Leadership: Centering Equity and Justice in Nonprofit Work - April Walker May 13, 2024

Meet April. She’s the Founder and CEO of Philanthropy for the People, an equity-centered consulting firm that equips donors, foundations, and nonprofits to embrace fundraising and grantmaking that centers racial equity and social justice. April challenges us to reimagine who holds power and how we can radically redistribute it to serve the communities that need it most. The way April approaches this work is a gift to the sector and we’re thrilled to share this conversation with you🎁 This episode is as much about philanthropy as it is about the art of self-compassion💖 - don’t miss it!
💡 Learn

What Liberatory Leadership is
How to center the sector on racial equity + social justice
Case Study: Healthy Liquid Foundation

Today’s Guest
April Walker, Founder + CEO, Philanthropy for the People
Episode Highlights

April’s story and journey to where she is today (3:00)
April’s mindset and approach to her work (6:00)
Liberatory leadership + how listeners can embrace it (8:00)
What is scarcity costing us? (12:00)
Power of inclusive decision-making, centering marginalized voices, and driving transformative action and advocacy (19:00)
Behaviors or structures that are causing frustration so we can address and overcome them (26:00)
Case Study example (34:00)
A powerful moment of philanthropy in April’s life (39:00)
April’s One Good Thing: Be gentle with yourself. (44:00)

For more information + episode details visit: weareforgood.com/episode/535.

Support the show

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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534. How It's Built: How to Create a Winning Digital Strategy for Exponential Audience Growth - Alicia Cepeda Maule, Innocence Project May 08, 2024

Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.
She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning digital strategy for exponential audience growth. Here’s your playbook for modernizing your nonprofit, step-by-step. Let’s go🏃‍♂️

💡Learn

Innocence Project’s Digital Strategy
How to Build a Winning Digital Strategy for Exponential Audience Growth
Pro Tips + Lessons Learned

Today’s Guest
Alicia Maule, Digital Engagement Director, Innocence Project
Episode Highlights

Alicia’s story and journey to where she is today (3:05)
Overview of the Innocence Project (5:50)
How It’s Built: Innocence Project’s Winning Digital Strategy (7:10)
Lessons learned throughout building their digital strategy (20:20)
How to bring people around a shared vision through strategy (23:15)
A powerful moment of philanthropy in Alicia’s life (28:05)
Alicia’s One Good Thing: Compassion for people over everything. (30:00)

For more information + episode details visit: weareforgood.com/episode/534.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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533. Growing Red Nose Day's Impact: How to Leverage Media and Turn Moments into Momentum - Alison Moore, Comic Relief US May 06, 2024

Meet Alison. She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how Comic Relief US engages audiences across different media channels to maximize engagement and support for their mission - reaching people where they are📱 Don’t miss this heartening conversation that proves serious work can be seriously fun🎉

Learn

Turning missions into movements
Investing in media to fuel conversations + action around causes
How to get activated around Red Nose Day

Today’s Guest

Alison Moore, CEO, Comic Relief US
Episode Highlights

Mission + history of Comic Relief US (3:45)
Red Nose Day (11:25)
Turning moments into movements (15:00)
Media Scales Impact (21:10)
How Comic Relief US reaches audiences where they are. (28:10)
Red Nose Day This Year + How to Get Activated (36:30)
A powerful story of philanthropy in Alison’s life (42:35)
Alison’s One Good Thing: Centering family and elevating those voices of people with lived experience (45:10)
How to connect with Comic Relief US + participate in Red Nose Day (48:10)

For more information + episode details visit: weareforgood.com/episode/533.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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532. Strategies for a Successful GivingTuesday Campaign (NMS Replay) - Celeste Flores, Amanda Liaw, and Megan Huffman May 01, 2024

Meet Celeste, Amanda, and Megan. They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, and this holds true for GivingTuesday. Tune in to learn from their conversation and case studies on maximizing your impact during GivingTuesday🎁
💡Learn

How to activate a Giving Tuesday campaign that’s fueled by believers
Ways to cut through the noise on GivingTuesday or any giving day
Tips for creating movement that resonates year-round, not just one day

Today’s Guests

Celeste Flores, Director, US + Canada Hub, GivingTuesday
Amanda Liaw, Communications & Marketing Manager, Spur Local
Megan Huffman, Director of Community Outreach & SHARE Greater Lynchburg, Greater Lynchburg Community Foundation

Episode Highlights

Origins of GivingTuesday and opportunities that exist today (2:15)
How nonprofits can leverage GivingTuesday (5:40)
Strategies to cut through the noise and increase engagement (11:10)
GivingTuesday strategies (17:00)
Capacity building, personalized messaging and leveraging relationships (26:50)
Leveraging resources and storytelling (31:00)
Celeste’s One Good Thing: Take a breath, and just pick one or two things that you're going to do this year. (38:35)
Megan’s One Good Thing: Lead with gratitude. (40:05)
Amanda’s One Good Thing: Tend yourself like a garden. (40:25)

For more information + episode details visit: weareforgood.com/episode/532.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada Apr 29, 2024

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱
💡Learn

Challenges nonprofits face in donor acquisition and retention
Turning One-Time Donors into Sustained Supporters
The ins and outs of Multi-Channel Marketing Campaigns

Today’s Guest
Ronen Tal, Director, Integrated Marketing and Fundraising, The Nature Conservancy of Canada
For more information + episode details visit: weareforgood.com/episode/531.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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530. Why + How to Engage Gen Z in Your Mission - Duyen Spigelman, Kathryn Baccash, and Alyssa Boger (NMS Replay) Apr 24, 2024

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀

💡Learn

Gen Z's motivations + where they hang out
How to build a Gen Z donor base
How TWLOHA + The Trevor Project respectively use Gen Z influencers and unique offerings to expand their message + impact

Today’s Guests

Duyen Spigelman, Senior Philanthropy Manager, Digital Giving & Campaigns, The Trevor Project
Kathryn Baccash, Head of Communications + Digital Marketing, TWLOHA
Alyssa Boger, Executive Vice President, Client Experience, Allegiance Group and Pursuant

For more information + episode details visit: weareforgood.com/episode/530.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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529. Reimagining Nonprofit Missions for Today's World - Dorri McWhorter, YMCA of Metropolitan Chicago Apr 22, 2024

Meet Dorri. When it comes to reimagining the nonprofit sector, she not only talks the talk but also walks the walk. She’s the President and CEO of the YMCA of Metropolitan Chicago, previously serving as CEO of the YWCA Metropolitan Chicago. Under her leadership, the YWCA operating budget grew from $10.5 million to $38 million🤯👏She also led the effort in developing NYSE: WOMN, an exchange-traded fund (ETF) that supports women's empowerment, teaming up with Impact Shares - the first nonprofit investment advisor to create an ETF product. You might also recognize her from the UnCharitable film 🤩 Don’t miss this conversation. We're sure you'll leave this episode as inspired and motivated as we did!
💡Learn

Using business principles to drive social impact
Case Study: Transforming a 140-year-old social service agency to a 21st-century social enterprise
Activation around increasing impact and organizational sustainability

Today’s Guest
President and CEO, YMCA of Metropolitan Chicago
For more information + episode details visit: w eareforgood.com/episode/529.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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528. How to Foster Trust + Connection with Your Brand (NMS Replay) - Shelley Diamond, UNICEF USA Apr 17, 2024

Meet Shelley. She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo.

💡Learn

Overview of UNICEF USA
How to Foster Trust and Connection with Your Brand
Responding to Your Audience

Today’s Guest
Shelley Diamond, Chief Marketing Officer, UNICEF USA
For more information + episode details visit: weareforgood.com/episode/528.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz Apr 15, 2024

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Bill & Melinda Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good. He’s also walking us through the five-step D.R.E.A.M. sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪

💡Learn

A Look into The Influencer Effect
Paul’s five-step D.R.E.A.M. Framework
Insights into Building Local Networks of Impact

Today's Guest
Paul Katz, Founder + CEO, Entertain Impact
Episode Highlights

Paul’s story and journey to where he is today (4:30)
Utilizing Pop Culture for Social Change (9:00)
The Influencer Effect (19:00)
Paul’s D.R.E.A.M Framework to Executing Influencer-Led Campaigns (23:00)
Building Local Networks of Impact (44:00)
A powerful moment of philanthropy in Paul’s life (48:000
Paul’s One Good Thing: Take the first step. Start the journey. (51:00)

For more information + episode details visit: weareforgood.com/episode/527.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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526. Building a Modern Movement + Activating the Next Generation of Changemakers (NMS Replay) - Ben Collier, The Farmlink Project Apr 10, 2024

Meet Ben. As CEO, he’s led the transformation of The Farmlink Project from a college dorm initiative into a national hunger relief movement 🌱 Theirs is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world 🌍 The Farmlink Project connects surplus food from farms to food banks all around the U.S. and has rescued more than 200 million pounds of produce since its inception 🚜 Tune in for this replay of the insightful conversation we had with Ben during the Nonprofit Market Summit

💡Learn

Overview + History of The Farmlink Project
Insights into Building a Modern Movement
Activating the Next Generation of Changemakers

Today’s Guest
Ben Collier, CEO, The Farmlink Project
For more information + episode details visit: weareforgood.com/episode/526.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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525. Building Resilient Communities + CORE's Holistic Approach to Humanitarian Work - Ann Lee Apr 08, 2024

Meet Ann. She’s a trailblazing leader who has activated vital emergency responses within the U.S. and internationally🌍 She co-founded CORE (Community Organized Relief Effort) alongside Sean Penn, and as CEO has overseen CORE’s transition into an international response and resilience-building NGO, responding to global crises. Navigating the landscape of disaster relief and community empowerment takes more than good intentions; it demands innovation, trust, and a genuine commitment to systemic change. Join us as Ann shares the heartbeat of CORE's mission and how they’re paving the path toward a future where communities are well-prepared to respond and recover swiftly and effectively during times of crisis.

💡Learn

History + Overview of CORE
The Intersection of disaster and social justice
How to get activated today

Today’s Guest

Ann Lee, Co-Founder + CEO, CORE (Community Organized Relief Effort)
For more information + episode details visit: weareforgood.com/episode/525.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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524. Innovating for Impact: Seth Godin's Revolutionary Strategies for Nonprofit Growth + Fundraising Success Apr 03, 2024

Meet Seth. For more than thirty years, he has made it his mission to inspire, innovate, and challenge audiences to level up, and we’re so honored he is back in our house today to do just that. He’s a prolific author, an entrepreneur and perhaps most of all, a teacher. This conversation is full over surprises from canoeing🛶 to reimagining the charity auction👨‍⚖ to powerful moments of philanthropy he witnessed from his parents. He had us laughing, crying and dreaming of a better future💭 Join us for a conversation that left us with one of our favorite invitations, an opportunity to “upgrade our guts”!

💡Learn

How innovation is the key to solving critical fundraising problems
Why we need to rethink the nonprofit auction
What GOODBIDS is + Why we think it’ll be a gamechanger for nonprofits

Today’s Guest

Seth Godin, Bestselling Author + Speaker
For more information + episode details visit: weareforgood.com/episode/524.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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523. How to Use Storytelling, Data, Partnerships, and Advocacy to Drive Systems Change - Sixto Cancel, Think of Us Apr 01, 2024

Meet Sixto. He’s a nationally recognized leader in driving systems change in child welfare to improve outcomes for youth and families. As the founder and CEO of Think of Us, he spearheads fundamental change in child welfare systems nationwide. He’s sharing how Think of Us secured a groundbreaking $47.5 million investment from the Audacious Project, which convenes funders and social entrepreneurs to support bold solutions to the world’s most urgent challenges. This investment is set to transform support for families and children in need🫶 Everything about Think of Us is innovative and Sixto shares the ins and outs so we can all grow with these same mindsets🌱

💡Learn

How to lean into new mindsets + innovation
The impact of research, tech, storytelling, and advocacy on child welfare
Strategies for creating impact at a systemic level

Sixto joined us on the podcast 2 years ago and if you haven’t heard his first episode with his background and founding of Think of Us - queue up episode 262!

Today’s Guest
Sixto Cancel, Founder + CEO, Think of Us

For more information + episode details visit: weareforgood.com/episode/523.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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Designing Tomorrow: The Modern Playbook for Social Impact Brands - Eric Ressler Mar 29, 2024

Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission?

Meet Designing Tomorrow, the show for modern social impact leaders and brands, hosted by Eric Ressler, Founder & Creative Director of Cosmic.

Think of it as a modern playbook for navigating our rapidly-changing, digitally-driven world that you can use to reach your true impact potential. New episodes drop every Tuesday, and we hope you enjoy this preview of episode 1.

Follow + subscribe to Designing Tomorrow on your favorite podcast platform or catch the Video Versions on Youtube. We've included the links below! We’ll be listening right along with you.

Designing Tomorrow Website
Watch on YouTube
Listen + Subscribe on Apple
Listen + Subscribe on Spotify
Follow Designing Tomorrow on LinkedIn

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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522. Building Digital Communities: A Roadmap for Community-First Nonprofit Marketing - Cameron Ripley Mar 27, 2024

Meet Cameron. He’s the CEO of Community Boost, serving over 1,000 nonprofit clients and has helped raise more than $100 million💸 The Community Boost team has also built the Nonprofit Marketing Summit, the world's largest nonprofit conference, driving more than 50,000 nonprofit professional registrations annually. Together, we’re peeling back the layers of digital marketing strategies that resonate with authenticity, creating communities that propel our missions forward. Tune in to chart your path toward mission-driven communities🗺️
💡Learn

About Community-First Marketing
How to Leverage Marketing to Scale Impact
Nonprofit Marketing Summit: The Unthinkable Takeaways

Today’s Guest
Cameron Ripley, CEO, Community Boost
For more information + episode details visit: weareforgood.com/episode/522.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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521. The Role of Metrics + Evaluation at the Intersection of Social Justice - Liza Mueller Mar 25, 2024

Meet Liza. She believes that transformational social change can happen only when deep trust, respect and community voice are centered across the board. She’s the Vice President of Knowledge and Thought Leadership at Echoing Green, an org that discovers emerging social entrepreneurs and invests deeply in the growth of their ideas and leadership. She’s walking us through groundbreaking research on measuring success in the social sector, especially for organizations led by people of color, exploring power dynamics in philanthropy for greater equity and progress. Tune in to rethink the role of data in driving social change 📊

Episode Highlights

Liza’s story and journey to where she is today (4:30)
Data's transformative power for organizations (8:00)
Echoing Green and MPHI’s Center for Culturally Responsive Engagement’s Report: The Weight of Power: The Role of Metrics & Evaluation at the Intersection of Social Justice (13:00)
Create greater equity and progress in social impact (21:00)
Response from the funding community (25:00)
The Trust-Based Philanthropy Project (30:00)
A powerful moment of philanthropy in Liza’s life (30:30)
Liza’s One Good Thing: “Data is protest, data is accountability, data is action.” -Yeshi Milner (33:00)

For more information + episode details visit: weareforgood.com/episode/521.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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520. 9 Nonprofit Trends That Matter in 2024: Media scales impact. - Jon McCoy, Becky Endicott, Carolina Garcia Jayaram and Eva Bloomfield Mar 20, 2024

Welcome back to the final episode in our 9️⃣Nonprofit Trends that Matter in 2024 Series. We’re exploring how the world of philanthropy can be revolutionized through the power of media, Discover the secrets to making your nonprofit stand out by thinking like a media company💡 This week, we're joined by Carolina Garcia Jayaram, CEO, and Eva Bloomfield, CMO, from The Elevate Prize Foundation, a global nonprofit amplifying social impact and empowering passionate problem solvers, leaders and innovators. They’re on a mission to “Make Good Famous” and they are leveraging the power of media to do just that📢 Join us for a masterclass on maximizing your nonprofit's reach and sparking grassroots movements through storytelling and innovative strategies. Tune in for pro tips and disruptive ideas for organizations of all sizes!

Episode Highlights

Media scale impact (1:00)
Media Scales Impact Playlist (5:15)
Pro tips for scaling impact with media (6:15)
Opportunities for nonprofits to seize this moment (9:15)
Importance of authentic storytelling, human-centered leadership + leveraging media (13:00)
How investing in media has transformed Elevate Prize Network winner’s impact and reach (21:50)
How nonprofits can invest in content + storytelling (28:40)
Strategies to engage audiences across various media channels (35:15)
Key elements for a successful media campaign (41:00)
Connect with The Elevate Prize Network (52:30)

For more information + episode details visit: weareforgood.com/episode/516.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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519. Building Community Through Authentic Engagement: Lessons from the Michael J. Fox Foundation - Becca Lockhart and Tyler Hyacinth Mar 18, 2024

Meet Becca and Ty. These annual giving pros have mastered the art of 'stoking' to spark movements and create campaigns that resonate deeply with their audience🔥 They're bringing the playbook directly from the Michel J. Fox Foundation that meets this moment for how to show up + raise money on social media💰 On the podcast, they’re sharing how their strategies of authentic engagement, personalization and community listening can lead to powerful, impactful action. This episode is a must-listen for nonprofits looking to amplify their message and build lasting donor relationships in new ways📣

💡Learn

Overview of the Michael J. Fox Foundation for Parkinson’s Research
Engaging + Activating Community on Social Media
Practical strategies for integrating social media fundraising

Today’s Guests

Becca Lockhart, Annual Giving Director + Ty Hyacinth, Annual Giving Officer, The Michael J. Fox Foundation for Parkinson’s Research
For more information + episode details visit: weareforgood.com/episode/519.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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518. 9 Nonprofit Trends That Matter in 2024: Make Generosity Frictionless. - Jon McCoy, Becky Endicott, and Vance Roush Mar 13, 2024

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! As we near the end of our series, we're exploring how we can make generosity frictionless. We're used to frictionless payments in other aspects of our lives after all📱 With just a few taps on our phones, transactions are completed, and orders arrive at our doorsteps in a matter of hours. Joining us today is Vance Roush, the founder and CEO of Overflow, a platform allowing orgs to accept non-cash donations seamlessly. Together, we'll explore the digital evolution of donor behavior, the upcoming wealth transfer, and how these factors intersect with the shift toward identity-driven philanthropy. This episode is packed with tips, real-world case studies, and actionable insights to streamline your nonprofit's giving journey in today's digital landscape. Tune in now to embrace frictionless philanthropy💸
Episode Highlights

Tonesetting (1:50)
The why behind making giving frictionless (3:15)
We Are For Good Community’s take on this (5:15)
Playlist to dive deeper into making giving frictionless (7:10)
PRO tips to put this in action (8:25)
How the wealth transfer to millennials and Gen Z will alter generosity (11:00)
Common obstacles donors face when trying to be generous + ways to overcome them (18:50)
How organizations can streamline their donation process (12:35)
Case studies of organization making generation frictionless (26:10)
Vance’s One Good Thing: Make it so your organization can accept Apple Play. (32:25)
How to connect with Vance and Overflow (33:45)

For more information + episode details visit: weareforgood.com/episode/518.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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517. How to Future-Proof Your Fundraising with Social Media + Make Giving Seamless - Nick Black Mar 11, 2024

Meet Nick. He’s a combat veteran, an incredible innovator and founder of the nonprofit Stop Soldier Suicide and the company GoodUnited. GoodUnited’s innovative approach to philanthropy is a game-changing force in social media fundraising that's rallied over a billion dollars in donations💰 Nick is revealing the strategic use of social media to turn passive observers into active contributors, showcasing how tailored interactions can ignite online movements and scale personal connections. Stop Soldier Suicide is a shining example of how this approach can raise significant funds. Tune in to discover how social media can serve as a powerful addition to your fundraising toolkit🛠️, rather than just another to-do list item📋

💡Learn

How to establish connections starting with one person to scale movements
Tips for future-proofing fundraising with social media
Examples of organizations doing this well

Today’s Guest
Nick Black, Founder + CEO, GoodUnited and Founder + Vice Chairman, Stop Soldier Suicide
Episode Highlights

Nick’s story and journey to where he is today (7:00)
Paying attention to where people are already engaging with you nonprofit (9:30)
Establishing connections with each supporter at scale to grow movements (12:40)
How nonprofits can leverage social media to future-proof fundraising (15:40)
Examples of orgs doing this well (23:20)
An impactful moment of philanthropy in Nick’s life (26:10)
Nick’s One Good Thing: Embracing failure is one of the keys to success. (30:40)
How to connect with Nick (32:10)

For more information + episode details visit: weareforgood.com/episode/517.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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516. 9 Nonprofit Trends That Matter in 2024: Engage dimensionally. - Jon McCoy, Becky Endicott, and Justin McCord Mar 06, 2024

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data 📊 Justin McCord, SVP of Marketing and Communications at RKD Group, joins us to discuss how engaging dimensionally is about understanding donors through multiple data points and dimensions beyond just transactions. If you're ready to take your supporter experience to the next level, this is the episode you won't want to miss!

💡Learn in this series

Trends that’ll grow and elevate your mission
Pro tips for success
Case studies of who's already doing it well in the sector (because let's replicate what's working!💪)
Ways to infuse joy into your work 😊

Episode Highlights

Tonesetting (1:40)
Who’s Doing it Well? + Engage Dimensionaly Playlist (6:00)
Justin’s story + journey to where he is today (12:35)
A high-level look at engaging dimensionally (20:20)
Moving from 1:0 engagement to 2:0 engagement (25:00)
How nonprofits can start engaging dimensionally (29:35)
Case study of an org rocking this trend (34:30)
Justin’s One Good Thing: Be intentional about those around you. (38:35)
How to connect with Justin and RKD Group (40:25)

For more information + episode details visit: weareforgood.com/episode/516.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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515. The Cost of Code-Switching for Fundraisers of Color + The Health Effects of Racism in the Sector - Jonah Nigh, The New School Mar 04, 2024

Meet Jonah. This Renaissance man has a resume that is just as unique as it is impressive. He’s a classically trained singer🎶, a baker who was a semi-finalist on Season 1 of NBC’s Baking It 🍰 and an accomplished fundraising leader who is the senior vice president of Development and Alumni Engagement at The New School. On top of all that, he co-founded The Forum for BIPOC Fundraising Professionals. On today's podcast, Jonah shares insights on the toll of code-switching for fundraisers of color and the health impacts of racism in our sector, emphasizing how equity is a choice, inclusion is an action, and belonging is the result. This episode is essential listening for leaders at any career stage.
💡Learn

Health effects of racism in the sector
The cost of code-switching for fundraisers of color
How to create cultures of whole leaders

Today’s Guest
Jonah Nigh, Senior Vice President for Development and Alumni Engagement, The New School
Episode Highlights

Jonah’s story and journey to where he is today (3:30)
Overview of The New School (9:30)
What code-switching means in the context of the nonprofit sector, particularly for fundraisers of color (15:30)
How this affects the mental health and wellbeing of fundraisers in the sector (20:00)
Mentorship vs. sponsorship (24:00)
How to build cultures within our organizations that allow leaders to show up as their whole selves (29:00)
A powerful moment of philanthropy in Jonah’s life (33:00)
Jonah’s One Five Good Things (36:00)
How to connect with Jonah and The New School (40:00)

For more information + episode details visit: weareforgood.com/episode/515.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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514. 9 Nonprofit Trends That Matter in 2024: Tap creators. Grow influence. - Jon McCoy, Becky Endicott, and Nick Lynch Feb 28, 2024

We’re back with another trend during our 9️⃣ Nonprofit Trends that Matter in 2024 Series: Tap creators. Grow influence. Discover how you can supercharge your nonprofit's impact with the power of the creator economy—this episode zeroes in on this transformative force! Our special guest today, Nick Lynch, Co-Founder and CEO of Collidescope.io, is an expert of influencers and he’s here to guide us through this pivotal moment. Get ready to explore the art of partnering with like-minded creators to grow your influence and why saying 'yes' to asking for help can unlock doors you didn't even know existed🔑

Episode Highlights

Tonesetting (0:35)
Voices from the We Are For Good Community (10:35)
Who’s Doing it Well? (12:05)
Current landscape of the creator economy (15:05)
Tap Creators. Grow Influence. (17:50)
Why influencer marketing for nonprofits matters this year (19:35)
Case study of seeing this in practice (21:50)
How can missions get activated around this trend today (24:35)
Nick’s One Good Thing: 2024 should be the season of ask. (28:30)
How to connect with Nick (29:50)
Nick’s book (30:20)
Nick’s podcast (32:45)

For more information + episode details visit: weareforgood.com/episode/514.

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513. Cultivating Wellness in Leadership: How The Teaching Well's Approach Revolutionizes Nonprofit Work Environments - Lindsey Fuller Feb 26, 2024

Meet Lindsey. She’s the Executive Director of The Teaching Well, a nonprofit wellness collective of educators, education leaders and healers. She’s unraveling the intricacies of creating a culture that priotizes wellness in the nonprofit sector. You won’t want to miss her perspective on whole leadership, which emphasizes the need for environments that employees don't have to recover from, and how individual health can initiate systemic healing. Tune in to get your game plan to foster a nurturing workplace🌱
Today’s Guest
Lindsey Fuller, Executive Director, The Teaching Well

Episode Highlights

Nonprofit stabilization program (6:30)
Human-centered approach to leadership (13:00)
Human-centered policies to put in practice today (18:00)
The differences between supervising and coaching (26:00)
Retention is an inside job (30:00)
Hiring profiles (32:00)
Professional authenticity (36:00)
Pre-HR interventions (38:00)
A powerful moment of philanthropy in Lindsey’s life (42:00)
Lindsey’s One Good Thing: The organization that you want, you have to be a part of building it. (48:00)

For more information + episode details visit: weareforgood.com/episode/513.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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512. 9 Nonprofit Trends That Matter in 2024: Activate the One = Grow the movement. - Jon McCoy, Becky Endicott, and Brady Josephson, charity: water Feb 21, 2024

Welcome back to 9️⃣ Nonprofit Trends that Matter in 2024 Series! How does a movement begin? Simple - with one person. Gone are the days of 'build it and they will come.' True community is about co-creation, about building alongside people. Finding solutions together not only propels your mission forward but also cultivates believers who won't let you fail. Today, we're thrilled to have Brady Josephson, VP of Marketing & Growth at charity: water, as our special guest. Brady leads a team of storytellers, creatives, and marketers responsible for growing, supporting and celebrating the charity: water community and their impact. Join us as we dive into why we need a new approach to generosity 💡
Episode Highlights

Tonesetting (1:10)
Who’s doing community building well? (1:45)
PRO tips for growing movements (6:50)
Reflections from the We Are For Good Community ()
Brady’s story and journey to where he is today (11:45)
Why we need a new approach to generosity (15:50)
What Brady has learned about growing a movement. (18:40)
Hallmarks of a modern movement (19:35)
Creating an engaged community at charity: water (26:50)
A powerful moment of philanthropy in Brady’s life (30:20)
Brady’s One Good Thing: (36:05)
- Think about creating a personal board of advisors.
- play to win and not to lose
- “It's only rock and roll”

For more information + episode details visit: weareforgood.com/episode/512.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar Feb 19, 2024

Meet Neda. From contributing to Myspace's relaunch as a music platform to leading marketing at the Recording Academy (the organization behind the GRAMMY Awards🎶) and its charities, Neda's career bridges entertainment, marketing and philanthropy. With a passion for mission-driven storytelling, she’s sharing her wisdom on how to unlock authentic connections in today's digital landscape, especially with the help of content creators and influencers📱The time is now for the social impact sector to embrace influencer marketing. This conversation is the perfect primer for anyone getting started.

💡Learn

Lessons the social impact sector can learn from the entertainment industry
Tips for developing a campaign that meets the moment
How to begin partnering with creators + influencers

Today’s Guest
Neda Azarfar, Founder + Principal, Nazar Works

Episode Highlights

Neda’s story and journey to where she is today (3:40)
The current media landscape and the opportunity that exists for social impact organizations (6:10)
Hallmarks of modern social impact campaigns that meet the moment (15:45)
Developing campaigns That Meet the Moment (19:10)
How to begin partnering with creators + influencers (22:20)
Case study of someone who is doing this well: ALIMA + Breath for All Campaign (27:30)
A powerful moment of philanthropy in Neda’s life (36:30)
Neda’s One Good Thing: Try a SWOT Analysis. (44:25)

For more information + episode details visit: weareforgood.com/episode/511.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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510. 9 Nonprofit Trends That Matter in 2024: Our sector needs whole leaders. - Jon McCoy, Becky Endicott, and Sonya Perez-Lauterbach Feb 14, 2024

We’re at the halfway point of the 9️⃣ Nonprofit Trends that Matter in 2024 Series - welcome back! This week, we’re talking all about how our sector needs whole leaders. It's all too common to sacrifice our well-being in the name of "the greater good," often without realizing the toll it takes on ourselves and our teams. Special guest, Sonya Perez-Lauterbach, founder of Atlas Leadership, is sharing how to create new ways of being and serving with resilience, clarity, and joy. This conversation is for everyone because everyone can be a leader. Let's arm ourselves with strategies to sidestep unproductive behaviors that fuel stress and fear💪
Episode Highlights

Tonesetting (1:00)
Who’s Doing it Well? (7:05)
Reflections from the We Are For Good Community (8:55)
What being a whole leader looks like to Sonya (16:15)
Core strategies to build sustainability in our work and lives (5:50)
Questions to ask yourself to move toward being a whole leader (23:05)
How to navigate change with more resilience, clarity and joy (25:15)
How to support team members (30:40)
Hallmarks of a workplace where employees can embody whole leadership (34:05)
Sonya’s One Good Thing: Change is possible. (39:10)
How to connect with Sonya (40:05)

For more information + episode details visit: weareforgood.com/episode/510.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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509. Reimagining Philanthropy: How American Cancer Society's BrightEdge is Pioneering a New Model of Philanthropy - Alice Lin Pomponio Feb 12, 2024

Meet Alice. For her, finding life-saving cancer treatments is personal, not just professional. With a career in biotech that's witnessed industry milestones, she now leads BrightEdge at the American Cancer Society. BrightEdge is a venture capital fund directing philanthropic donations to startups pioneering cancer-fighting solutions. Established in 2019, it's already invested $28.9 million in 18 companies, with the potential to benefit 1.5 million patients and families. Don't miss this inspiring discussion on driving impact and innovation in the fight against cancer. 🎗️

💡Learn

Overview of BrightEdge
The innovation behind venture capital models
Importance of inclusive and sustainable philanthropy

Today’s Guest
Alice Lin Pomponio, Managing Director, BrightEdge

Episode Highlights

Alice’s story and journey to where she is today (3:00)
BrightEdge's origins and its impact on the American Cancer Societ (6:50)
BrightEdge's impact since inception (12:00)
Venture capital model as a new era in philanthropy (15:00)
Blended Giving - granting and impact investing (17:35)
Approaching these conversations with donors (20:00)
Opportunities for organizations with this model (23:00)
A powerful story of philanthropy in Alice’s life (30:00)
Alice’s One Good Thing: How can we keep the patient in the room? (34:00)
How to connect with BrightEdge (35:25)

For more information + episode details visit: weareforgood.com/episode/509.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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508. 9 Nonprofit Trends That Matter in 2024: Upskill in the Age of AI + New Tech - Jon McCoy, Becky Endicott, and Shereese Floyd Feb 07, 2024

Welcome back to another week of the 9️⃣ Nonprofit Trends that Matter in 2024 Series! This week, we're delving into upskilling in the age of AI and new tech With technology advancing rapidly, it's essential to work smarter, not harder. Join us as we explore the power of AI, its ethical use, and how to balance it with your human empathy and lived experience. Special guest Shereese Floyd, Founder of AI Consultants for Nonprofits, is sharing her expertise on how we can upskill our teams in this modern era. We’re talking about doubling fundraising with laser-targeted campaigns, streamlining operations with automated tasks and unlocking deeper donor connections. No matter where you are in the AI adoption curve, there's a path forward tailored to your organization's unique needs - you’ve got this📣
Episode Highlights

Tone setting (1:10)
Approaching AI with ethical frameworks (3:45)
Reflections from the We Are For Good Community (4:35 )
Who’s Doing it Well? (6:10)
How Shereese got involved in this work (10:40)
How to work smarter, not harder with AI (12:30)
AI tools to try (17:45)
Advances nonprofits have seen using tech (22:30)
Shereese’s One Good Thing: Take a breath and take the tools off the pedestal. (28:35)
How to connect with Shereese (30:55)

For more information + episode details visit: weareforgood.com/episode/508.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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507. Leading With Light: Choosing Conscious Leadership When You're Ready For More - Jennifer Mulholland and Jeff Shuck Feb 05, 2024

Meet Jeff and Jennifer. They’re the co-leaders of Plenty, where their vision is a world of plenty for everyone — plenty of health, hope, happiness and fulfillment. Their forthcoming book, “Leading with Light” offers a blueprint to help you become more aware of what works for you, more attuned to your soul’s deepest calling, and more confident in the choices you make📘 They're offering up their experiences and actionable advice, encouraging us to listen to our bodies, trust our instincts, and discern environmental cues—all in the service of crafting lives that flow with intention and purpose. Join us as we uncover a path forward that promises to reshape not just how we lead, but how we live✨

💡Learn

What conscious leadership is all about
How to determine what fills and what drains us
The importance of embodiment

Today’s Guests
Jeff Shuck and Jennifer Mulholland, Principals, Plenty
Episode Highlights:

What leaders need now more than ever (3:35)
What it means to be a whole leader (7:45)
Being more, not doing more (11:20)
How to determine what fills and what drains us (22:15)
Connecting the body and the mind with embodiment (32:00)
How Jeff gave us worrying (36:15)
Whatever you are focusing on form (39:10)
Jen’s One Good Thing: Your presence is your gift. (41:50)
Jeff’s One Good Thing: The power of journaling. (43:15)
How to connect with Jen + Jeff and get the book (47:00)

For more information + episode details visit: weareforgood.com/episode/507.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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506. 9 Nonprofit Trends That Matter in 2024: Retention is an inside job. - Jon McCoy, Becky Endicott, Evan Wildstein, and Michelle Flores Vryn Jan 31, 2024

Welcome back to week three of our 9️⃣ Nonprofit Trends that Matter in 2024 Series! It’s time to name the elephant in the room: Retention. But we aren’t just talking about retaining our donors - the greatest retention issue that isn’t talked about enough is the retention of our nonprofit staff. For a sector built on relationships, we have to build a culture that creates retention from the inside out. After all, if our staff isn’t compelled to stay, why should our donors? 🤔Joining us to delve into this critical trend are two seasoned in-house nonprofit leaders, Evan Wilstein and Michelle Flores Vryn, CFRE. Together they conducted a comprehensive survey on staff retention—exploring the reasons people leave and, conversely, what motivates them to stay. The survey results, though disheartening, shed light on the reality we face. Join us to find out more about the reality of retention and where we go from here🧭

For more information + episode details visit: weareforgood.com/episode/506.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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505. How Mother Cabrini Health Foundation Launched + Scaled with a Startup Mentality - Channon Lucas Jan 29, 2024

Meet Channon. Five years ago, she started as the second official employee of Mother Cabrini Health Foundation, New York’s largest grantmaking foundation. Since then, the Foundation has granted over $635 million to nonprofits improving the health and well-being of New Yorkers 🏥From the jump, Channon set out to disrupt traditional philanthropy practices and organizational structures. She’s pulling back the curtain on how she operationalized and designed the Foundation with a ‘startup mentality’, building an internal system that allows the organization to flourish but remain flexible🔄 If you’re wondering if you can truly foster a workplace culture that balances continuous learning with the courage to embrace change, this episode is for you💪

💡Learn

Overview of Mother Cabrini Health Foundation
Case Study: Scaling with a “Startup Mentality”
How to build a team that flourishes, yet remains flexible

Today’s Guest
Channon Lucas, Chief Administrative Officer, Mother Cabrini Health Foundation
Episode Highlights

Channon’s story and journey to where she is today (3:55)
History and mission of the Mother Cabrini Health Foundation (8:50)
Scaling the Foundation with a “Startup Mentality” (13:05)
How they’ve built a team that flourishes, yet remains flexible (16:00)
How they take care of + focus on their team (22:05)
Employee retention and compensation in the nonprofit sector (27:10)
A powerful moment of philanthropy in Channon’s life (32:30)
Channon’s One Good Thing: Invest in relationships. (36:05)
How to connect with Channon + Mother Cabrini Health Foundation (37:36)

For more information + episode details visit: weareforgood.com/episode/505.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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504. 9 Nonprofit Trends That Matter in 2024: It's No Longer Business As Usual. Period. - Jon McCoy, Becky Endicott, and Brett Hagler, New Story Jan 24, 2024

Discover the secrets to not just surviving but thriving in the nonprofit sector. Our 9️⃣Nonprofit Trends that Matter in 2024 Series continues🥳 This week, we’re diving into the 1st trend: It’s no longer business as usual. Period. Let’s face it things are never going back to “the way it’s always been.” We’re sharing who’s doing it well, our PRO tips and what we’re hearing in the community about this trend. Plus, we’re bringing on an expert guest to talk us through it. Brett Hagler, CEO and Founder of New Story, Fast Company’s Most Innovative Company in the World, is joining us to share how New Story lives out this trend. It’s time to embrace creative solutions, new business models, collaborative partnerships, and technology-driven strategies to enhance our impact. Don’t miss this episode that’ll help adapt to the evolving landscape of social change💪
Episode Highlights

Show up with a growth mindset (2:00)
It's No Longer Business As Usual. Period. Playlist + Who’s doing it well? (4:05)
Reflections from the We Are For Good Community (5:45)
PRO tips (8:20)
The latest chapter of New Story (11:45)
Re-risking what has been working for a bigger opportunity (19:30)
Opportunities to lean into innovation (22:55)
Playing the long game (26:35)
Powerful moments of philanthropy in Brett’s life (35:00)
Brett’s One Good Thing: Put a full day on your calendar to zoom out and ask yourself some of these questions. (37:30)
How to connect with New Story and Brett (39:20)

For more information + episode details visit: weareforgood.com/episode/504.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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503. Simplifying + Scaling Social Impact: Practical Tools for Maximizing Your Impact - Scott Curran Jan 22, 2024

Meet Scott. He’s a visionary social impact and legal adviser to global brands and nonprofits🌍 He’s the CEO and Founder of Beyond Advisers, with current and former clients including the Clinton Foundation, UN Foundation’s Clean Cooking Alliance, The Starbucks Foundation, Sean Penn’s CORE and many more. Navigating uncertainty and fostering organizational growth is a challenge, but Scott's insights remind us to learn from other’s success remembering that all nonprofits have the same four core tenants. Tune in to get excited about maximizing your organization’s impact in 2024🌟

💡Learn

How nonprofits are simple and all have the same core
Ways to simplify and scale for nonprofits of all sizes and profiles
The importance of doubling down on core functions

Today’s Guest
Scott Curran, CEO + Founder, Beyond Advisers

Episode Highlights

Scott’s story and journey to where he is today (2:45)
What makes a team and organization truly dynamic (7:55)
- Board
- Operations
- Programs
- Partnerships
Scott’s take on how philanthropy, government and the private sector all fit and work together (14:00)
Case studies (18:10)
Double down on core functions during times of uncertainty (25:55)
What makes up a great annual calendar for an org (33:45)
A powerful moment of philanthropy in Scott’s life (40:30)
Scott’s One Good Thing: Stay curious. (50:00)
How to connect with Scott and Beyond Advisers (51:45)

For more information + episode details visit: weareforgood.com/episode/503.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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502. 9 Nonprofit Trends That Matter in 2024 - Jon McCoy, CFRE and Becky Endicott, CFRE Jan 17, 2024

Join Jon and Becky as we kick off our 9 Nonprofit Trends That Matter in 2024 Series! This is where we introduce the trends we believe nonprofits should get behind in the new year and beyond. Over the next several weeks, we’re rolling out each of these trends, curating resources for each one and bringing epic guests to share their insights all to help you elevate your mission in 2024. Join us to embrace this year with bravery and boldness! 🌟

💡Learn in this series

Trends that’ll grow and elevate your mission
Pro tips for success
Case studies of who's already doing it well in the sector (because let's replicate what's working!💪)
Ways to infuse joy into your work 😊

Episode Highlights

Embracing bravery in 2024 (1:55)
Jon and Becky’s reflections and personal intentions for 2024 (3:00)
9 Nonprofit Trends That Matter in 2024 (8:25)
- It’s no longer business as usual. Period.
- Activate the One = Grow the movement
- Retention is an inside job.
- Media scales impact.
- Upskill in the age of AI + new tech
- Make generosity frictionless.
- Tap creators. Grow influence.
- Engage dimensionally.
- Our sector needs whole leaders.
Bonus: Lean into joy. (27:45)
FREE Workshop: 9 Nonprofit Trends That Matter in 2024 (29:45)
Join the We Are For Good Community (31:05)

For more information + episode details visit: weareforgood.com/episode/502.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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501. Building Thriving Teams + Crafting Strategic Plans for Success and Retention - Kishshana Palmer Jan 15, 2024

Meet Kishshana. She’s an evangelist in her belief that having amazing talent is the #1 competitive advantage in your business💪 Her perspective is a valuable lens to evaluate and elevate organizational cultures. She’s bringing her insights on building thriving teams, crafting strategic plans for success, and creating a retention culture. This is a must-listen for all leaders who want to level up their impact and keep their team engaged for the year ahead. Don’t miss it! 🎤

💡Learn

Ways to focus intentionally on staff retention
Collaborative leadership + high-performing teams trends
How to craft a strategic plan that sets your team up for success

Today’s Guest
Kishshana Palmer, Founder, ManageMint

Episode Highlights

Kishshana’s story and journey to where she is today (3:05)
The current landscape of leadership and staff retention (10:15)
Succession planning and mentorship to ensure smooth leadership transitions (16:45)
Collaborative leadership and talent development (18:10
Where to focus when building a retention culture (25:30)
How to achieve simplicity in strategic planning for (31:05)
Kishshana’s One Good Thing: Create your five-star wellness. (36:25)
How to connect with Kishshana (38:10)

For more information + episode details visit: weareforgood.com/episode/501.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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500. The Power of Collective Generosity: A Conversation with Rick Shadyac of St. Jude Children's Research Hospital Jan 10, 2024

Meet Rick. He’s the President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. The hospital's success is rooted in a journey marked by innovation and philanthropy. The fabric of humanity is woven with stories of resilience and one place that's abundantly clear within the walls of St. Jude. Rick guides us through the poignant stories of families who, in the face of adversity, have found strength and hope. Today’s episode is all about community and collective generosity. We couldn’t ask for a better topic for the 500th episode of the We Are For Good podcast. Tune in for a conversation that’ll leave you asking, “If not us, then who?"

💡Learn

About St. Jude's founding + vision
ALSAC + St. Jude’s unique operating model
How to focus on innovation, generosity + humanity

Today’s Guest
Rick Shadyac, President + CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital

Episode Highlights

Rick’s story and journey to where he is today (3:50)
Danny Thomas’s ingenuity in creating St. Jude Children’s Research Hospital (6:10)
Two separate organizations: ALSAC and St. Jude (8:55)
The importance of community and grassroots support (12:15)
The innovative culture at ALSAC/St. Jude (19:00)
Rick’s lessons learned about the power of generosity and humanity (22:00)
A powerful story of philanthropy in Rick’s life (25:00)
Rick’s One Good Thing: Live charitably. (26:00)
How to connect with St. Jude + Rick (30:00)

Support the show

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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499. 6 Takeaways + One Good Thing from Season 8 - Jon McCoy, CFRE, Becky Endicott, CFRE and Julie Confer Dec 22, 2023

Season 8 Finale 🎉 As another incredible chapter closes, join Jon, Becky, and Julie to take a look back at Season 8. We're reflecting on our favorite episodes, unforgettable mic drop moments and the key themes that shaped this season. From heartwarming highlights to action-packed insights, we've curated the best of the best for you. So, pull up a chair, plug in your headphones and let's get this conversation started!
Episode Highlights

Reflecting on guests Seth Godin and Dan Pallotta(1:30)
Six takeaways from Season 8
- You just need to decide. (4:40)
- It’s no longer business as usual. (12:00)
- There's power in the collective.(15:35)
- Proximity is power. (17:10)
- There are no perfect outcomes (23:30)
- Look over the horizon and create a future-ready organization (28:40)
Jon’s One Good Thing: Trust your gut. (33:00)
Julie’s One Good Thing: Make good mainstream. (34:30)
Becky’s One Good Thing: This is not all on your shoulders. (38:20)
Join us in We Are For Good PRO (41:35)

For more information + episode details visit: weareforgood.com/episode/499.

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498. Walking With, Not Walking By: Helping Unhoused Neighbors Rebuild Social Support Systems - Kevin F. Adler, Miracle Messages Dec 20, 2023

Meet Kevin. He’s an award-winning social entrepreneur and the author of the new book, "When We Walk By", a must-read guide for ending homelessness in America. 1 in 3 people experiencing homelessness lose their social support systems, creating unimaginable levels of isolation. He’s also the Founder and CEO of Miracle Messages, a game-changing nonprofit tackling "relational poverty." Since 2014, Miracle Messages has been working to ensure that no one goes through homelessness alone by providing family reunification services, a phone buddy program, and the first basic income pilot for people experiencing homelessness in the U.S., supported by Google.org. During this eye-opening conversation, nine-year-old Julia Endicott joins as a guest host to find out how everyone can make a difference in the lives of the unhoused, especially kids 🤝

Today’s Guest
Kevin F. Adler, Founder and CEO, Miracle Messages

Episode Highlights

Kevin’s story and journey to where (4:45)
The Go Pro experiment (17:55)
Overview of Miracle Messages (23:45)
- No one goes through homelessness alone.
- No one should feel helpless on this issue.
Basic income pilot program (28:30)
What kids can do to help (33:50)
A powerful moment of philanthropy in Kevin’s life (35:45)
Kevin’s One Good Thing: Inspiration from $7. (36:55)
How to connect with Kevin (40:40)

For more information + episode details visit: weareforgood.com/episode/498.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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497. Innovation for Social Change: How Wildly Successful Nonprofits Deliver Results - Leah Kral Dec 18, 2023

Meet Leah. She’s an expert in helping nonprofit teams break free from daily routines to foster creative thinking🎨 As senior director of strategy and innovation at the Mercatus Center at George Mason University, she helps nonprofits approach their work in new ways to better achieve their missions and solve social problems. She urges nonprofits to embrace risks and adapt based on learning, sharing examples from innovative organizations like World Reader, and Alcoholics Anonymous. Drawing from her book, 'Innovation for Social Change,' she offers practical tools to inspire innovation at your org Tune in to add some game-changing innovation tools to your arsenal🚀

💡Learn

Sparking innovative ideas with design thinking tools
Ways we can move our ideas into action
How to create a theory of change

Today’s Guest

Leah Kral, Senior Director, Strategy and Innovation, Mercatus Center at George Mason University
Episode Highlights

Leah’s story and journey to where she is today (2:35)
The opportunity that exists for nonprofits today (5:55)
Design thinking + sparking innovative ideas within our team (10:15)
Traits that we can cultivate to embrace innovation (16:00)
How we can move our ideas into action (22:45)
Creating theories of change (26:45)
A powerful story of philanthropy in Leah’s life (35:15)
Leah’s One Good Thing: Empower people on the frontlines. (38:30)
How to connect with Leah (41:45)

For more information + episode details visit: weareforgood.com/episode/497.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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496. Thriving in Turbulent Times + Building a Future-Ready Organization - Erin Davison Dec 13, 2023

Meet Erin. She’s the CEO of Big Brothers Big Sisters of Southwest Louisiana, the region’s largest donor and volunteer-supported mentoring network. Despite facing four federally named natural disasters in less than a year, Erin and her team remained resilient and unwavering in their commitment to the community. In a surprising turn of events, a mysterious email led to a $1.1 million donation from philanthropist MacKenzie Scott🎁 Erin used this gift to launch the Big Defender Fund, securing the future of youth mentoring programs in her community, no matter the challenges Mother Nature throws their way🌩️ Erin shares valuable lessons for nonprofit leaders on thriving in turbulent times, seeking help amidst chaos, and rebuilding organizations to be stronger and more resilient than ever💪 Prepare for some touching stories – you won't want to miss this one!

💡Learn

Case Study: BBBS Southwest Louisiana
How nonprofits can thrive during turbulent times During Turbulent Times
Ways to build a future-ready organization

Today’s Guest
Erin Davison, CEO, Big Brothers Big Sisters of Southwest Louisiana
Episode Highlights

Erin’s story and journey to where she is today (2:30)
Leading an organization during four catastrophic events (7:00)
An unexpected $1.1 million donation (11:40)
The impact of a transformative gift (16:40)
Erin’s lessons learned about creating a future-ready organization (25:15)
A powerful moment of philanthropy in Erin’s life (29:55)
Erin’s One Good Thing: Grace. (35:20)
How to connect with Erin and Big Brothers Big Sisters of Southwest Louisiana (38:15)

For more information + episode details visit: weareforgood.com/episode/496.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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495. The 4 V’s to Create Meaningful Goals for 2024 - Jon McCoy, CFRE and Becky Endicott, CFRE Dec 11, 2023

Jon and Becky are here with an episode all about getting geared up for the year ahead. As we're on the brink of 2024, it's the perfect time to take a breather, reflect on where you're at and map out some meaningful goals. You've likely been knee-deep in year-end fundraising, plotting out your business goals, and scheming up your strategy for the new year. But, we hope you’ll take some time today to explore the 4 V’s of Meaningful Goals. We’re bringing you an actionable framework, crafted by Abby Fox, We Are For Good's Chief of Staff, that you can put into action right away whether you’re a team of one or a large shop. Get ready for some impactful goal planning🎯

Episode Highlights

Tonsetting (0:35)
The 4 V’s:
- Step 1: Vantage Point (1:55)
- Step 2: Vision (5:30)
- Step 3: Values (9:05)
- Step 4: Versatility (12:45)
Join us in We Are For Good PRO (17:35)
Becky’s One Good Thing: Build a virtue of Rest. (19:20)

For more information + episode details visit: weareforgood.com/episode/495.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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494. Marketing is Mission: How Greenpeace Creates Bold Campaigns to Fight Climate Change - Ebony Twilley Martin Dec 06, 2023

Meet Ebony. After discovering her son’s asthma was caused by the environment, her fight for her son’s health turned into a fight for the planet. She’s now the Executive Director at the largest national legacy environmental organization, Greenpeace🌿 We’re taking a deep dive into the ways this iconic organization battles the climate crisis with bold, creative campaigns, like projecting powerful messages onto iconic landmarks, and how they encourage all of us to play our part. In a world facing an escalating climate crisis, every step towards safeguarding our planet for future generations matters🌎 Tune in to see how we all can create a greener, more peaceful, more just world for all.

💡 Learn

Overview of Greenpeace
The role we all play in taking care of our planet
Activation around Greenpeace’s mission

Today’s Guest
Ebony Twilley Martin, Executive Director, Greenpeace USA

Episode Highlights

Ebony’s story and journey to where she is today (3:00)
Overview of Greenpeace (6:30)
Why now is a crucial time to discuss this and take action (11:20)
There is no climate justice without racial justice (13:00)
Our individual roles in the environmental movement (22:00)
Future of Greenpeace (27:00)
A powerful story of philanthropy in Ebony’s life (29:00)
Ebony’s One Good Thing: Lead. (33:00)
How to connect with Ebony and Greenpeace (37:00)

For more information + episode details visit: weareforgood.com/episode/494.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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493. Strategic Planning + Innovation in Uncertain Times - Joan Garry Dec 04, 2023

Meet Joan. She’s a powerhouse in the nonprofit sector, Principal of Joan Garry Consulting and founder of the Nonprofit Leadership Lab. With a blog reaching 150,000 leaders monthly and a podcast, Nonprofits Are Messy, with over 2 million listens from 207 countries 🌎, Joan is a sought-after executive coach and strategic advisor for major organizations. Her remarkable journey includes turning around GLAAD during a deep financial crisis (with just $360 in the bank 😬), leading it to prominence and impact. In this episode, we explore the necessity of injecting innovation into nonprofits and the hallmarks of an innovative, modern nonprofit professional. Join us as we uncover the secret sauce to nonprofit success, featuring Joan’s stories that had us literally laughing out loud 🤣

💡 Learn

Innovation in Nonprofit Leadership
Case Study: Leading GLAAD
How to move from Strategic Planning to Strategic Visioning

Today’s Guest
Joan Garry, Principal, Joan Garry Consulting and Founder, Nonprofit Leadership Lab

Episode Highlights

Joan’s journey to where she is today (4:35)
How nonprofits can inject more innovation into their work (10:00)
Hallmarks of an innovative, modern-day nonprofit professional (14:00)
GLAAD Case Study (21:00)
Strategic Planning for the New Year (32:00)
Practical tips to integrate innovation into the new year (32:00)
- Strategic Visioning instead of Strategic Planning
- Marketing Innovation to the Board
- Budgeting
A powerful moment of philanthropy in Joan’s life (45:00)
Joan’s One Good Thing: Start to think like a partner. (53:00)
How to connect with Joan (54:00)

For more information + episode details visit: weareforgood.com/episode/493.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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492. Shortchanged: Why and How Those Driving Important Change are Coming Up Short - Monique Parker and Taylor Johnson Nov 29, 2023

Meet Taylor and Monique. They are the dynamic duo behind the Shortchanged podcast, which is now part of the We Are For Good network🙌 Hearing their stories, from their unique personal journeys to their passion for community building, it’s clear why they found each other in the We Are For Good community. Their heart for the nonprofit sector is their reason for asking more of it. They’re sharing how they uncover and untangle the structures built to accelerate good, but too often slow it down. These two heartwired leaders are changing the world and we’re here for it👏Tune in to get a sneak peek at what’s in store for Season 2 of the Shortchanged Podcast🎙️

💡 Learn

The heart and story behind the Shortchanged Podcast
Inequities in funding in the nonprofit sector
Exploring the Overhead Myth

Today’s Guests
Monique Parker and Taylor Johnson, Co-Hosts, Shortchanged Podcast
Episode Highlights

Monique and Taylor’s stories and journeys to where they are today (3:50)
Where leaders fall short in driving change (8:30)
What needs to shift within nonprofits (13:30)
Takeaways from Season 1 of the Shortchanged Podcast (16:40)
How Monique and Taylor were changed by Season 1 (20:50)
The "overhead myth" in philanthropy (24:35)
Dreams for the Shortchanged Podcast (29:00)
Taylor’s One Good Thing: Setting rhythms. (36:40)
Monique’s One Good Thing: Recognize your strengths and pick good partners. (38:45)
How to connect with the Shortchanged Podcast (41:10)

For more information + episode details visit: weareforgood.com/episode/492.

Support the show

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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491. Making Philanthropy Frictionless + Unlocking More Ways to Give - Vance Roush Nov 27, 2023

Meet Vance. He’s bringing the heart❤️ of nonprofits and the innovation💡 of Silicon Valley together so we can all succeed. Did you know 90% of wealth is in non-cash assets and orgs are still not accepting them at scale? 🤯 Vance is on a mission to inspire the world to give and is the founder and CEO of Overflow, a tool that makes generosity frictionless by unlocking more ways to give, especially those non-cash assets. We’re diving into the importance of embracing risk, innovation and technology to ignite a giving revolution 🔥 including how to engage the next generation of donors. If you’ve ever felt like the nonprofit world is stuck in the Stone Age while the rest of the world races forward with technology, this jam-packed episode is for you - don’t miss it!

💡 Learn

The importance of flipping the donor pyramid
Unlocking more ways to give
How to reach the next generation

Today’s Guest
Vance Roush, Founder + CEO, Overflow

Episode Highlights

Vance’s story and journey to where he is today (3:00)
Building a financial base with early believers (8:00)
Investor’s mindset (8:40)
High Growth Fundraising: The Silicon Valley Way (17:00)
New strategies to multiply fundraising efforts and expand donations (23:00)
Reaching the next generations of donors (27:00)
A powerful moment of philanthropy in Vance’s life (31:00)
Vance’s One Good Thing: What is one thing you are grateful for today? True generosity flows from gratitude. (32:00)
How to connect with Vance and Overflow (40:15)

For more information + episode details visit: weareforgood.com/episode/491.

Support the show

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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490. Stop Soldier Suicide's Work to Support Veterans' Mental Health - Crystal Clark Nov 22, 2023

Trigger Warning: This episode of the We Are For Good Podcast discusses suicide.
If you’re thinking about suicide, are worried about a friend or loved one, or would like emotional support, the 988 Suicide & Crisis Lifeline is available 24/7 across the United States. Call or text 988 for help. For information about helplines worldwide, please find resources here.
If you're a veteran or service member in the United States in crisis, please call 844.235.2764 or visit Stop Soldier Suicide’s website at stopsoldiersuicide.org.
You are not alone.
Meet Crystal. We first met her on LinkedIn where she slid into our DM and just filled our cups to the brim with her kindness☕️ She then quickly became an unofficial member of the We Are For Good hype squad📣 Beyond being a devoted listener, she takes her passion for learning and growing to the next level by sharing insights with her team. We’re exploring Crystal's journey, from her roots as a teacher to her work at Stop Soldier Suicide, which has been fueled by a lifelong commitment to building community. Stop Soldier Suicide is on a relentless pursuit of innovation to reduce veteran suicide. Their team is constantly evolving by trying new things, learning from data and creating groundbreaking initiatives to save lives. Tune in to meet this driving force behind positive change💪
Today’s Guest
Crystal Clark, Senior Director of Donor Engagement, Stop Soldier Suicide

For more information + episode details visit: weareforgood.com/episode/490.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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489. Associate Boards + Engaging the Next Generation in Your Mission - Nelvin Johnson Nov 20, 2023

Meet Nelvin. He’s a self-defined hopeless optimist with an unshakeable belief that things will get better💪 He’s part of the We Are For Good community and finds ways to be a trailblazer listening to the podcast. With over a decade of experience in financial services, he went all in and jumped to a career where he can build more compassionate communities of care, generosity, trust, and innovation. He fits right in as the Development Officer at The Bowery Mission, a New York organization that has been a beacon of hope for those in need for over a century. In addition to his incredible story, Nelvin is sharing his valuable insights for nonprofits considering building an Associate Board, illustrating how it can amplify their impact 🤝 Tune in to get excited about inviting the next generation into your work.
Today’s Guest
Nelvin Johnson, Development Officer, The Bowery Mission
Episode Highlights

Nelvin’s story and journey to where he is today (3:40)
Overview of The Bowery Mission (14:00)
Engaging Young Professionals in Your Mission: The Bowery Mission’s Associate Board (19:00)
Why should nonprofits build an associate board? (22:00)
Mindsets Nelvin is bringing to his work (33:00)
A powerful moment of philanthropy in Nelvin’s life (35:00)
Nelvin’s One Good Thing: Don’t be afraid anymore. (41:00)
How to connect with Nelvin and The Bowery Mission (42:00)

For more information + episode details visit: weareforgood.com/episode/489.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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488. Harnessing AI for Good: AI in the Nonprofit Sector - Justin Spelhaug and Erik Arnold, Microsoft Nov 15, 2023

Meet Erik and Justin. These tech visionaries from Microsoft's Tech for Social Impact team are peeling back the layers of AI's transformative potential in the nonprofit sector. From its potential in donor engagement and fundraising to enhancing program effectiveness, AI can amplify the impact of nonprofit organizations. Erik and Justin are sharing their advice on getting started with AI tools and highlighting the importance of responsible and ethical adoption of these emerging technologies🤖While technology is central to the discussion, the human element remains paramount. AI can be a co-pilot helping nonprofit leaders make an even bigger impact. Tune in so you can meet this AI moment without fear and maybe even with excitement 🤗

💡Learn

A look at AI’s impact on nonprofits overall
Case studies of nonprofit orgs using AI
Tips and tools for getting started with AI

Today’s Guests

Justin Spelhaug, Vice President & Global Head and Erik Arnold, Chief Technology Officer, Microsoft's Tech for Social Impact

Episode Highlights

Justin and Erik’s story and journey to where they are today (3:00)
Microsoft Tech for Social Impact Overview (6:00)
What opportunity exists for nonprofits today (10:00)
AI’s impact on Fundraising, Donor Engagement and Programs (13:00)
Following Responsible AI Principles (20:00)
Common challenges nonprofits might face when adopting AI (31:00)
Where can nonprofits get these resources (40:00)
Building community around AI for nonprofits (41:00)
Powerful stories of philanthropy in Justin and Erik’s lives (43:00)
Justin’s One Good Thing: Have a growth mindset. (48:00)
Erik’s One Good Thing: Think about how you need to train yourself, train your team, and how it’s going to impact your donors. (48:45)
How to connect + learn more (50:00)

For more information + episode details visit: weareforgood.com/episode/488.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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487. Breaking Unconscious Bias and Fostering Inclusion: A Conversation with Dena Williams Nov 13, 2023

Meet Dena. She’s a staunch advocate for more diversity, equity and inclusion in all aspects of our lives. Her advocacy work began at just 16 years old when she was a volunteer for a Black and Brown LGBTQ youth HIV outreach program in the inner cities of Connecticut. Her career has included leading employee resource groups for corporations and nonprofits, becoming the first Black CEO and board chair of the Trans Chorus of Los Angeles, and now, she continues to shape the DEI landscape through her consultancy. Tune in, and uncover ways to create inclusive communities where everyone can express their truth.
💡 Learn

How to build cultures of belonging
Tips for counteracting unconscious bias
Cornerstones of workplace engagement that create vibrant workplaces

Today’s Guest
Dena Williams, Founder, Dena Williams Consulting
Episode Highlights

Dena’s story and journey to where she is today (3:30)
Creating communities of belonging (8:20)
The difference between equity and equality (15:00)
Unconscious bias (19:00)
3 Drivers of Employee Engagement (24:00)
1. Psychological Safety
2. Psychological Availability
3. Psychological Meaningfulness
A powerful story of philanthropy in Dena’s life (28:00)
Dena’s One Good Thing: Self-care. Do it. (32:00)

For more information + episode details visit: weareforgood.com/episode/487.

Support the show

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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486. Unlocking Your Working Genius for Innovation + Impact - Dave Raley Nov 08, 2023

Meet Dave. He’s an expert in sustainable innovation🚀 helping nonprofits and businesses create profitable growth. He’s the founder of Imago Consulting, the author of a weekly trendspotting report called 🌊The Wave Report, and the co-founder of the Purpose & Profit Podcast with co-host Carly Berna. On the podcast today, he’s guiding us through the Working Genius framework sharing how it can enable effective collaboration and foster innovation. We’re also diving into how the subscription economy has opened doors for nonprofits to tap into recurring revenue models. Get ready to work in a new way filled with joy and growth. Tune in for insights into how you can elevate collaboration🤝 and innovation⚡ in your workplace.

💡 Learn

Working Genius Overview + Implementation
How to build sustainable innovation within orgs
Insights into creating recurring revenue models

Today’s Guest
Dave Raley, Consultant, Speaker, Writer and Founder, Imago Consulting
For more information + episode details visit: weareforgood.com/episode/486.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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485. Saving Time + Engaging Your Rabid Fans: Automation Tips from SODA - Nicole Nidea Nov 06, 2023

Meet Nicole. Her passion for educating others about organ donation started in 2015💚 That passion has continued to grow as she helped lead the original Student Organ Donation Advocates (SODA) chapter at Washington University in St. Louis 🎓 Nicole then joined the SODA National Team in 2020 as the volunteer Director of Development and the next year their first full-time employee. This small but mighty team leans into automation to support more than 50 chapters and 20 community partnerships across the country 🤖 She’s sharing lessons learned along the way about how automation can transform an organization with everything from donor engagement to internal processes.

💡 Learn

Overview of Student Organ Donation Advocates (SODA)
Case Study: automation to scale impact
Tips for young professionals entering the nonprofit sector

Today’s Guest
Nicole Nidea, Program Director, Student Organ Donation Advocates (SODA)

For more information + episode details visit: weareforgood.com/episode/485.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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484. Empowering Equity: Navigating Leadership, Justice, and Power in Nonprofits - Mia Henry Nov 01, 2023

Meet Mia. She’s the Founder and CEO of Freedom Lifted, a company that supports justice-centered leadership development through online learning, training, and coaching. Mia has more than 20 years of experience in organizational leadership, group facilitation, intergenerational community organizing, and history education. Drawing from her personal experiences and deep-rooted family legacy in civil rights activism in the U.S. Deep South, Mia is sharing her wisdom on justice-centered leadership. We delve into the core components of power and its potential to create more just and equitable communities. Don't miss this empowering conversation rooted in abundance.

💡Learn

An overview of equity and justice work
The impact of power dynamics within an organization
Ways to make your organizations more just and equitable

Today’s Guest
Mia Henry, Founder + CEO, Freedom Lifted

Episode Highlights

Mia’s story and journey to where she is today (3:35)
Equity and justice in organizations (8:30)
Advancing justice and equity (16:30)
How power factors into creating a just workplace (25:00)
Four layers needed to improve power dynamic (37:10)
A powerful moment of philanthropy in Mia’s life (44:35)
Mia’s One Good Thing: Don't be afraid to talk about power, to address it, and be reminded that there is enough for all of us. (48:00)

For more information + episode details visit: weareforgood.com/episode/484.

Support the show

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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483. When One Nudge Changes Everything: Meet Pink Ribbon Good - Heather Salazar Oct 30, 2023

Meet Heather. As a breast cancer survivor herself, she knows firsthand what many women (and men) really need during their cancer battle: help with the everyday tasks. That’s where Pink Ribbon Good comes in. Through doorstep delivery of healthy meals, peer support, rides to and from treatment and a community ready to care for clients every step of the way. Every 90 seconds someone is diagnosed with breast cancer🎗️💕Pink Ribbon Good makes sure that no one travels this road alone. Tune in to hear Heather’s moving personal experiences and how they have shaped the life-changing work she does today.

💡Learn

History + overview of Pink Ribbon Good
Lessons learned from founding an org
How to lean into partnerships

Today's Guest
Heather Salazar, CEO + President, Pink Ribbon Good
For more information + episode details visit: weareforgood.com/episode/483.

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482. A Deep Dive into Nonprofit Mergers and Acquisitions - Danielle Steer Oct 25, 2023

Meet Danielle. She has supported 77 Minnesota-based companies that have created 405 jobs and raised $20M+ in funding since 2018💰 She recently led Lunar Startups, Minneapolis-St. Paul’s first early-stage accelerator for Black, Indigenous, People of Color, LGBTQ, women and non-binary founders, to be successfully acquired by ConnectUP! Institute which was formerly a “competitor” of Lunar’s. She’s taking us on a deep dive into the world of nonprofit mergers and acquisitions🤝 This isn’t just a last-ditch effort when an organization has exhausted all other options. She’s sharing the strategy behind her acquisition decision, its immediate benefits to Lunar's communities and offering insights for nonprofit leaders navigating economic volatility. With a strategic approach, a nonprofit merger is an innovative approach to delivering more streamlined services AND funding vehicles to the community📈

💡Learn

An overview of nonprofit mergers + acquisitions
The value of strategic planning
Solutions to streamline resources

Today’s Guest

Danielle Steer,Founding Executive Director, Lunar Startups + Managing Partner, Tundra Ventures
For more information + episode details visit: weareforgood.com/episode/482.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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481. Collective Giving: Harnessing the Power of Shared Resources - Emily Rasmussen Oct 23, 2023

Meet Emily. From dancing on the stage as a ballerina🩰 to developing microfinance and fair trade programs in India, her story is winding and inspiring. Now, she’s the founder and CEO of Grapevine 🍇, which gathers like-minded people to donate to a common cause. She’s on a mission to democratize giving, championing collective philanthropy and harnessing the power of shared resources. In an era marked by the rise of crowdfunding campaigns, mutual aid societies, and changes in traditional nonprofit models, generosity undergoing a transformation. Giving circles offer yet another avenue for people to support the causes close to their hearts. Join us for a deep dive into the power of shared values and collective action, as we explore how individuals can come together to create a profound impact🌍

💡Learn

How community-based giving is different from crowdfunding
Why the current fundraising climate calls for the democratization of giving
The importance of partnerships that jumpstart progress

Today’s Guest
Emily Rasmussen, Founder + CEO, Grapevine
For more information + episode details visit: weareforgood.com/episode/481.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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480. How Smart Tech is Changing Fundraising + How to Harness Its Power for Your Mission (Replay) - Nejeed Kassam Oct 20, 2023

Meet Nejeed. He empowers nonprofits with AI-powered technology while also highlighting the positive impact that adopting smart technology WILL have on the sector. Friends, technology can be simple AND revolutionary. Believe us, this is the convo you've been waiting for to get jazzed about your data! 🤩
💡Learn:

How smart technology is transforming the fundraising landscape
Making the business case for leveraging AI in nonprofit
Storylines you can extract from data
Outdated technology "best practices"

Today’s Guest
Nejeed Kassam, Founder of FundraisingKIT and CEO of Keela
For more information + episode details visit: weareforgood.com/episode/480.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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479. Fundraising AI: The Opportunity, The Ethics + Why It Matters Right Now - Mallory Erickson, Meena Das, and Nathan Chappell Oct 18, 2023

Meet Mallory, Nathan and Meena. They’re the guiding hands in the Fundraising.AI movement + upcoming summit. The Fundraising.AI Global Summit will be the largest gathering of nonprofit and for-profit professionals and organizations to explore the role of Responsible AI in fundraising. On the podcast, they’re unpacking the data and ethical considerations that come with AI, and discussing how inclusivity and transparency can help foster trust and drive innovation in the nonprofit sector. This episode paints a picture of an AI-powered future for nonprofits, highlighting both the exciting opportunities and the pivotal challenges that lie ahead🤖 Don’t miss it!

💡 Learn

The role AI plays in fundraising today
Overview of the Fundraising.AI Framework
What to expect during the Fundraising.AI Global Summit

For more information + episode details visit: weareforgood.com/episode/479.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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478. Exploring Data and Generosity: Enhancing Fundraising and Fostering a Generous World with Woodrow Rosenbaum Oct 16, 2023

Meet Woodrow. He’s the Chief Data Officer at GivingTuesday, where he has been instrumental in shaping the global generosity movement and has led ground-breaking research and analysis of individual giving behaviors📊🔍 He spearheads the GivingTuesday Data Commons, an international collaboration involving over 100 partners in 50 countries🤝 On the podcast, he’s sharing his insights into the power of data-driven decision-making, dispelling myths about competition and highlighting the nuances of using AI in our current giving landscape. Don’t miss this timely conversation!

💡Learn

About the current state of generosity
The intersection of personalization and AI in fundraising
How nonprofit leaders can make data-driven decisions

Today’s Guest
Woodrow Rosenbaum, Chief Data Officer, GivingTuesday

For more information + episode details visit: weareforgood.com/episode/478.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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477. A Mental Health Mission + Creating Systems Change - Haylin Dennison Oct 13, 2023

Meet Haylin. She’s a licensed clinical social worker, mental health activist and systems expert with expertise in Cognitive Behavioral Therapy and inner self-work. After completing her graduate program in LA, Haylin moved back to Hawaii with a mission to improve mental health access and treatment in her hometown 🌺 There she founded Spill The Tea Cafe, an inclusive mental health clinic focused on adolescents that helps them build the skills and resilience they need to thrive and reach their full potential 🌱 We’re diving into the reality of mental health in our sector and the necessary systemic changes needed. Tune in to see how you can break down barriers and make mental health a priority, together.

💡Learn

Overview of Spill the Tea Cafe
Common misconceptions or stigmas surrounding mental health
How to promote resilience and self-care

Today’s Guest
Haylin Dennison, LCSW, Founder, Spill the Tea Cafe
For more information + episode details visit: weareforgood.com/episode/477.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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476. Chasing the Balance of Work, Family, and Mental Health - Brieanna Lightfoot Oct 12, 2023

Meet Brie. She’s a nonprofit founder, business owner, productivity coach and systems strategist, who loves helping women, especially fellow moms gain clarity and confidence. After leaving the workforce in 2018 to become a stay-at-home mom, she now helps women build businesses while raising their children. She's especially passionate about helping people create a life they love without burning out in the process. We’re exploring what it means to be a mom working in our sector, the importance of self-care and community care and how to step into zones of focus. Join us as we shed light on the danger of self-sacrifice and gain tools that will get us closer to balance🧘🏼‍♀️

💡Learn

Why you should break up with busyness
The art of setting boundaries, prioritizing responsibilities and saying ‘no’
How organizations can challenge the status quo + support working moms

Today’s Guest
Brieanna Lightfoot, Owner, Brands by Brie
For more information + episode details visit: weareforgood.com/episode/476.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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475. The Perfection Trap: The Power Of Good Enough In A World That Always Wants More - Dr. Thomas Curran Oct 11, 2023

Meet Thomas. He’s the world’s leading expert on perfectionism 😮‍ and the author of “The Perfection Trap” which was published this year 📖 His TED talk, “Our Dangerous Obsession with Perfectionism is Getting Worse” has 3+ million views and his research has been featured in a wide range of media, including the Harvard Business Review, CNN, New Scientist and The Guardian. He’s also an Associate Professor in the Department of Psychological and Behavioural Science at the London School of Economics. He’s sharing his research and leaving us with strategies and hope too. This episode is a beacon of light🕯️for anyone battling the relentless pressure of perfectionism. Don’t miss it!
💡Learn

Insights from a groundbreaking study of perfectionism
How to overcome “the perfection trap”
How to embrace imperfection

Today’s Guest
Thomas Curran, Ph.D., Associate Professor in the Department of Psychological and Behavioural Science at the London School of Economics
For more information + episode details visit: weareforgood.com/episode/475.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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474. Navigating Through Burnout: Insights and Effective Strategies to Break the Burnout Cycle - Diaris Alexander Oct 10, 2023

Meet Diaris. As the Founder of Inwellth, she supports mission-driven high achievers in achieving more nourishing habits so that they can sustainably lead their lives with more passion, purpose and impact. Burnout is a pervasive issue affecting individuals across various sectors, especially those in high-stress, mission-driven roles. Diaris is sharing strategies for breaking the burnout cycle advocating instead for transparency and the creation of fairer, healthier work environments.

She’s helping us discern between stress, exhaustion and burnout. She’s also sharing the 12 stages of burnout, so we can understand how burnout progresses and the warning signs to look out for 🔍 But it's not just about self-care; we're also exploring the transformative power of community care in combating burnout. Don't miss out on this eye-opening discussion👀

💡Learn

The 12 stages of burnout
How to recognize burnout in yourself and others
About the role of community care in combating burnout

Today’s Guest
Diaris Alexander, Founder, Inwellth

For more information + episode details visit: weareforgood.com/episode/474.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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A Guided Meditation for Social Impact Leaders with Jennifer Mulholland Oct 09, 2023

Come rest here 🫶
Tune in for a special Mental Health Week Episode: A Guided Meditation for Social Impact Leaders with Jennifer Mulholland, co-leader of Plenty. She's a strategist, alchemist and executive coach dedicated to raising the consciousness of people on the planet. She is a certified Reiki and Theta healer trained in shamanic and energy medicine. She has a B.S. degree from the University of Utah in Exercise and Sports Science, Psychology and Coaching. In this meditation, she guides listeners through a series of grounding exercises, helping them release unwanted energy and ground themselves. Don't miss out on this chance to recharge and elevate your impact.

Learn more about Mental Health Week at weareforgood.com/mentalhealth.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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473. Journey to Self-Care: Embracing Ease and Abundance - Jennifer Mulholland and Jeff Shuck Oct 09, 2023

Meet Jennifer and Jeff. They’re the co-leaders of Plenty, where they help leaders leave behind the mindset of scarcity and develop a mindset of abundance to create fulfillment, impact and profit. This conversation is a challenge for all of us to embrace abundance. Jennifer and Jeff invite us to recognize that we are enough right now, with enough to go around. Plus, they’re sharing their insights on leadership exploring the importance of self-awareness, alignment and intentionality. If you feel stuck in a mindset of scarcity, this episode is for you💙
💡Learn

An overview of Plenty + conscious leadership
The importance of embracing abundance
How self-care isn’t a shortcut

Today’s Guest
Jennifer Mulholland and Jeff Shuck, Co-Founders, Plenty
For more information + episode details visit: weareforgood.com/episode/473.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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472. Good Marketing Unplugged: How Marketing Can Mobilize Movements for Your Cause Oct 06, 2023

"That employee giving campaign created an internal movement. And that movement then started to ripple."

In this episode, Jon and Becky sit down with Noah Barnett, VP of Marketing at Feathr, on his podcast Good Marketing Unplugged.
They share their unique journeys from graphic design and marketing into the world of nonprofit fundraising and philanthropy. They discuss how their experiences led them to view themselves as "marketers disguised as fundraisers." They explore how breaking down silos between marketing, fundraising and other roles can amplify organizational impact, and how marketing can mobilize movements for your cause. This episode is an ode to the power of marketing in connecting people, building movements, and making believers of us all.
We're honored to produce Season 3 of the Good Marketing Unplugged podcast. Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. Subscribe and listen today wherever you love to listen to podcasts!
Learn more at feathr.co/unplugged

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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471. Launching a Nonprofit + Foundational Strategies for Lasting Change - Tiffany Allen Oct 04, 2023

Meet Tiffany. She’s the CEO and Founder of Boss on a Budget, where she’s built an online community of over 15,000 people who use her products and teaching to launch their nonprofit dreams. Her mission is to bring more visibility to black-owned, small, and new nonprofits by helping them own their power, and harness their personal and professional expertise to create organizations that will change their communities and eventually, the world🌎 Tiffany's passion for this sector is infectious as she urges founders to recognize their unique value, believe in their power, and leverage their lived experiences. Don’t miss this episode if you’re looking to start a nonprofit that
meets the needs of your community💙

💡Learn

How to start a nonprofit org with $0 in the bank
Insights into power + community support
Keys to adopting a founder’s mindset

Today’s Guest
Tiffany Allen, CEO + Founder of Boss on a Budget
For more information + episode details visit: weareforgood.com/episode/471.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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470. UnCharitable: Unthink Everything You Know About Change - Dan Pallotta Oct 02, 2023

Meet Dan. He’s a humanitarian activist, entrepreneur, author and now filmmaker🎥 He’s sharing insights from UnCharitable, the new feature-length documentary directed by Stephen Gyllenhaalthat exposes the dark side of philanthropy and introduces a radical new way of giving. We’re digging into how outdated ideas and overhead metrics have skewed the nonprofit sector leading to resource shortages and distrust. But it's not all doom and gloom, as new media can be a potent tool to bridge these voids, fostering understanding and facilitating change. Don’t miss this heart-to-heart with one of our favorite change-makers🫶

For more information + episode details visit: weareforgood.com/episode/470.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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469. Case Study: How a Podcastathon Has Raised $2.2M for St. Jude Through Community Fundraising - Stephen Hackett Sep 27, 2023

Meet Stephen. He’s the co-founder of Relay FM, an independent podcast network for people who are creative, curious and maybe even a little obsessive🎙️Stephen combined his love for podcasting with her personal connection to St. Jude Children's Research Hospital, which led to the creation of the Relay FM Podcastathon. Since 2019, this initiative has raised more than $2.2 million for St. Jude❤️ He’s sharing his invaluable insights into partnership strategies and the art of forging genuine connections with your audience. This is a story about community, collective giving and a great source of inspiration as we are gearing up for GivingTuesday and end-of-year campaigns🎁

Learn more at weareforgood.com/episode/469.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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468. Strategies for a Successful Giving Tuesday Campaign - Celeste Flores Sep 25, 2023

Meet Celeste. As the director of GivingTuesday's U.S. and Canada Hub, she manages and collaborates with local leaders on growth strategies, partnerships and mobilization of GivingTuesday in communities across the two countries🌎 If you’re looking to amp up your Giving Tuesday campaign, she has you covered. We believe the most powerful movements build from within and that’s true for Giving Tuesday. There’s no playbook because your campaign has to be built specifically for your org. Tune in to get inspired to take your Giving Tuesday campaign to new heights 🚀

💡Learn

Origin + history of GivingTuesday
What the movement looks like today
How to get activated with a Giving Tuesday campaign that’s fueled by believers

Today’s Guest
Celeste Flores, Director, GivingTuesday's United States + Canada Hub

For more information + episode details visit: weareforgood.com/episode/468.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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467. The Founder‘s Journey: Transforming Comedy with Innovation + Community - Steve Hofstetter Sep 20, 2023

Meet Steve. He’s a stand-up comedian, podcast host and founder. You’ve probably seen him on YouTube, where his videos have a whopping 215 million view🎤 He’s also the chairman and founder of Steel City Arts Foundation which provides mentorship, equipment, housing and workspace to comedians in Pittsburg. From starting with a $2,000 scholarship fund to pioneering an online comedy club that generated over $1.5 million for comedians during the early days of COVID-19, he's throwing out the old playbook about what philanthropy can look like. He was even nominated for a Nobel Peace Prize for his philanthropic work within the comedy community. Get ready for this comedy-infused episode that's equal parts laughter and inspiration😆

💡Learn

Overview of the Steel City Arts Foundation
The power of community and collaboration
How to leverage microdonations to make a difference

Today’s Guest
Steve Hofstetter, President and Founder, Steel City Arts Foundation

For more information + episode details visit: weareforgood.com/episode/467.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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466. Let‘s talk about MONEY: The Mindsets, the Beliefs + the Possibilities - Lin Shi Sep 18, 2023

Meet Lin. This relentless, practical idealist is focused on building a more compassionate world through her work as an actuary, consultant and nonprofit leader. She believes that community-based financial resilience can be a safeguard against the uncertainty our society is facing around the world💰 She’s the founder of Money Health Collective, a financial well-being community that is now serving people in 20+ countries🌎 Money can be hard to talk about, but when discussed in community we can reconsider our mindsets and beliefs and find new possibilities. Tune in to explore the interconnectedness of money, health and philanthropy.

💡Learn

Why talking about money is difficult
How to navigate conversations around money
Ways the stories we tell ourselves about money affect philanthropy

Today’s Guest
Lin Shi, Founder, Money Health Collective
For more information + episode details visit: weareforgood.com/episode/466.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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465. The Founder's Journey: Transforming a 100 Year Old Organization with an Entrepreneurial Mindset - Maya Ajmera Sep 13, 2023

Meet Maya. At 22 years old, she experienced a life-altering “moment of obligation” in India as she witnessed a teacher surrounded by students learning to read and write on a bustling train platform. That experience led her to found the Global Fund for Children which has invested over $60 million in over 1000 community-based organizations impacting more than 11 million children and youth🌎

Maya's remarkable journey also led her to bring her entrepreneurial mindset to The Society of Science & the Public, an organization with a history spanning over a century. There, she's reshaping the dynamics of donor relationships, introducing innovative programs, and ensuring that every child who aspires to be a scientist can realize that dream. But that's not all—Maya is also an award-winning children's book author with more than 20 titles to her name, including "Children from Australia to Zimbabwe," which has reached over 5 million readers worldwide 📚Join us for an inspiring conversation with this exceptional founder and leader.

For more information + episode details visit: weareforgood.com/episode/464.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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464. Amplifying Transformative Change with Impact Measurement - Sasha Dichter Sep 11, 2023

Meet Sasha. We’ve been big fans of Sasha’s since reading his Manifesto for Nonprofit CEOs about how we have to stop apologizing about the value of the work that we do in the nonprofit sector. And, we loved his TedTalk about The Generosity Experiment where he said "yes" to all requests that came his way for a month😍He’s the Co-Founder and CEO of 60 Decibels, a company helping anyone, anywhere, listen to their customers to create more social impact. He’s sharing how you can truly listen to gather data that can change the game when it comes to how our sector delivers impact. This Ungettable Get totally lived up to the hype and we we can’t wait for you to tune in! 💃

💡Learn

Why nonprofits need to stop apologizing for raising money
How impact measurement can drive transformative change
Tips for changemakers about generosity, personal growth + resilience

Today’s Guest

Sasha Dichter, Co-Founder + CEO of 60 Decibels

For more information + episode details visit: weareforgood.com/episode/464.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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463. The Founder‘s Journey: Growing + Leading An Organization You Love - Brooke Richie-Babbage Sep 08, 2023

We’re so excited to be kicking off a brand new series today: The Founder’s Journey. Were talking to founders about the challenges they’ve overcome, their wins and the lessons learned along the way. Here to help us kick off this series is Brooke Richie-Babbage, one of our “phone a friend” experts to move from overwhelm to clarity. Brooke helps nonprofit founders and leaders launch, scale and lead their organizations with more clarity and confidence and without overwhelm. She’s also the host of the Nonprofit Mastermind Podcast.

Over the past 20+ years she has had many journeys, she’s been an organizer, lawyer, nonprofit founder and leader, professor and a member and board officer many times over. Through it all, what ties Brooke’s many journeys together, is her deep passion for creating social change. Brooke is sharing her wisdom on the founder's journey, discussing the ins and outs of organizational design, managing founder fatigue, and creating a venture you can't help but adore. Don’t miss this episode that will provide leaders at all levels with practical tools for their organizational journeys!

💡 Learn

How to use nonprofit life cycles to reflect on the state of our organizations
How to build + lead an organization you love
The ins and outs of founder fatigue + compassion fatigue

Today’s Guest

Brooke Richie-Babbage, Founder, Bending Arc Consulting
Learn more: weareforgood.com/episode/463.

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462. It's Time to Decide. How to Reimagine Nonprofit Impact - Seth Godin Sep 06, 2023

Meet Seth. He’s a legendary author, thinker and all around good human. You can find his expert marketing tips just by typing “Seth” into Google where his blog will pop up😍 His podcast Akimbo is in the top 1% of all podcasts worldwide. He’s the real deal and we can’t think of a better opener for Season 8 of the podcast. Tune in for disruptive ideas, better ways to work and so much hope for the nonprofit sector. You don’t want to miss this epic convo!

💡 Learn

How to rebuild + reframe the way that we work
How to find your mission's authentic believers
How to know when it's time to fire your donors

Today’s Guest

Seth Godin, Bestselling Author + Speaker
Episode Highlights

Seth’s experiences growing up (3:20)
The reason for nonprofits (5:10)
Reimagining what work looks like today (7:25)
Opportunities for the taking for nonprofit marketers and leaders (10:50)
Foundational marketing principles that hold true, regardless of tools and platforms (15:20)
Leveraging the power of community in our missions (20:00)
Small but Mighty organizations (25:10)
Knowing when to quit and when to persist (31:50)
A few impactful stories of philanthropy in Seth’s life (34:45)
Seth’s One Good Thing: “You don’t need more time..you just need to decide.” (38:00)

Learn more: weareforgood.com/episode/462.

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After 3 Years of Podcasting… An Ode to the Power of Community - Jon McCoy, CFRE and Becky Endicott, CFRE Aug 25, 2023

Cue the Party Poppers + Confetti Cannons 🎉 It’s We Are For Good’s 3rd Birthday! Which means we are here to celebrate you and this community today.
And three years in - you deserve to be celebrated. You - the person who first embarked upon this work because you felt a nudge to pour into something bigger than yourself. The idealist who wanted to change the world. The person with a unique skillset and lived experience. The professional + human who’s open to doing this work differently and curiously embracing innovation. You who’s looking for support, mental wellness, fair pay, balance, a reminder to chase joy, and encircled by a squad of people who’re your personal hype team 📣
Join us as we share:

Tone setting (3:00)
Community is Core Playlist
How our views of community have changed over time (9:00)
Simon’s story (13:00)
Combating Burnout and Compassion Fatigue in community
Jon and Becky’s reflections after 3 years of podcasting (20:00)
- Play the long game
- Cultivate + activate rabid fans
Become a Friend of We Are For Good

Learn more: www.weareforgood.com/episode/birthday

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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461. How Nonprofits Should Step Into an Activist Role (Replay) - Robert Egger Aug 23, 2023

Meet Robert. This nonprofit leader, entrepreneur, author, speaker and activist is a passionate proponent of social good. In fact, he's the founder of D.C. Central Kitchen, the Campus Kitchen Project and the L.A. Kitchen, which have collectively produced over 40 million meals and helped over 2,000 individuals attain jobs. He's talking about the economics of nonprofit (Spoiler: we're REALLY good for business) and sharing why activism matters to the sector. Bottom line: you don’t have to choose between making good and making a living.

Today’s Guest

Robert Egger, Founder, DC Central Kitchen and L.A. Kitchen, Author, and Activist
Episode Highlights

Robert’s story and journey to where he is today (3:00)
The founding story of the DC Central Kitchen (6:17)
Robert’s advice for nonprofits to embrace change, challenge the status quo, and be open to new ideas (7:47)
The founding story of the LA Kitchen (13:00)
“There is no profit without nonprofits.” - Robert’s philosophy on the economics of nonprofits (23:30)
What Robert is paying attention to for the future of the nonprofit sector (30:00)
How nonprofits should step into an activist role (32:00)
A powerful moment of philanthropy in Robert’s life (42:30)
Robert’s One Good Thing: If you chase money, you'll run forever. If you chase results money will come to you. (44:00)

For more information + episode details visit: weareforgood.com/episode/461.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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460. How to Be a Change Agent - Tania Bhattacharyya, Tara Abrahams, Alex Aide, and Alia Whitney-Johnson Aug 21, 2023

Ready to awaken the change agent within you? Prepare to ignite your potential to impact the world as we sit down with Tanya Badacharya, Tara Abrambs, Alex A, and Alia Whitney Johnson, extraordinary individuals who are dismantling the status quo and paving the way for a more inclusive and equitable world. We explore what it takes to be a change agent, even when you feel minuscule in a grander scheme. By sharing their insights on overcoming systematically limited beliefs and the importance of courageous conversations, our guests inspire us to challenge the norms and reshape our societies.
Do you understand the power of collective action? Join us as we unravel the profound influence of collaboration in creating significant change. Our guests Tanya and Tara share their transformative experiences in the foster care system in San Francisco, demonstrating the potential of collective action. Alia Whitney-Johnson stirs us with her insights on how artists, activists, and journalists can catalyze change. We also connect climate justice with the rights of women and girls, emphasizing how those on the societal fringes bear the brunt of climate emergencies.
Lastly, we delve into the potent tool of ethical storytelling in our quests as change agents. With our words and images, we hold the power to shape the realities we yearn to manifest. Emphasizing the importance of lived experience in our movements, our guests invite us to see ourselves and others beyond our experiences. Kindness, they remind us, is free, yet it impacts our collective mental health profoundly. Tune in, let's explore the interconnectedness of our efforts, and together, we'll create an enduring ripple of change.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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459. How to Recruit and Empwer a Diverse Team (Replay) - Kishshana Palmer Aug 16, 2023

Meet Kishshana. Educator, speaker, head honcho, coach, you name it. She is the real deal. Kishshana delivers meaningful messages with such wisdom and knowledge. There is power in her words and actions of creating a more inclusive world, not just in the nonprofit sector. Kishshana gives us an insight into creating a more inclusive and diverse workplace as well as real-life experiences that shaped her into the powerhouse she is today. Hunker down with your notepad and a good pen, you’ll want to write this down.
Today’s Guest
Kishshana Palmer, Speaker, Educator, Trainer, Coach and Recovering Fundraiser, and Founder of The Rooted Collaborative
Episode Highlights

Kishshana’s journey and background (2:50)
Using narrative to get people to believe (9:00)
Transformational Leadership: Be present in the game. (9:58)
The lack of diversity in the nonprofit profession (16:30)
Inequities persist in our practices and policies and bubble up and show up in our hiring (20:00)
Kishshana’s advice on the “job search” (23:10)
The Rooted Collaborative: a female-focused and led community for BIPOC female leaders, entrepreneurs, advocates, and artists who are redefining the look of philanthropy and fundraising, through their eyes. (29:00)
Kishshana’s 4 tips to recruit more diverse fundraising professionals to your teams (36:00)
Kishshana’s One Good Thing: Get you some good counsel. (46:27)
Maintain a diverse mix of mentors, friends, and colleagues on your personal and professional advisory boards (47:00)
Kishshana’s Book: Hey I’m New Here

For more information + episode details visit: weareforgood.com/episode/459.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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458. A Conversation about Going Further with Diversity, Equity, and Inclusion Efforts - Kevin Clayton, Travis Ning, Prisca Bae and Ashley Clinkscale Aug 14, 2023

Join this panel of modern impact thinkers as we explore going further with our diversity, equity and inclusion efforts. We’ll be challenging current practices, discussing the harm that’s still projected in our missions, how to value all people (not just your big donors!), building cultures of belonging, and understanding how to go beyond basic education and check-the-box diversity trainings. Everyone has a role to play in this conversation.

Today’s Guests

Kevin Clayton, Vice President of Diversity, Inclusion & Engagement for the Cleveland Cavaliers
Travis Ning, Program Director, The Ward Foundation
Prisca Bae, Chief Partnerships Officer, The Asian American Foundation
Ashley Clinkscale, Senior Advisor, Raise for Good

Episode Highlights

The business case for DEI (3:00)
Abundance mindset and collaboration (4:45)
Layers of diversity in companies (8:00)
Diversity, equity and inclusion is not optional 10:15)
Structures or systems organizations can put into place (14:35)
An overview of the Asian American Foundation (17:25)
Engaging with communities (22:15)
Leadership needs to champion DEI practices (25:15)
Dispelling DEI myths (33:00)
One Good Thing from the panelists (36:05)

For more information + episode details visit: weareforgood.com/episode/458.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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457. 4 Fundraising Tips to Transform Your Fundraising - Mallory Erickson Aug 11, 2023

Meet Mallory. This former nonprofit executive director hit rock bottom as she burned out on the nonprofit grind. Her saving grace: discovering an uncanny connection between coaching and fundraising. Since then, her unique programs combine her technical fundraising expertise with rockstar coaching skills to address the fears and discomforts around asking for money. And she's got the secret sauce to transform your annual fundraising plan. Tune in!
Today’s Guest
Mallory Erickson, Founder + CEO, Power Partners Formula
Episode Highlights

4 fundraising tips to transform your fundraising this year: awareness, goal setting, power partner focus, and shifting the culture of your organization
How to shift your mindset as a fundraiser: it starts with awareness
The true superpowers of fundraising: vulnerability and authenticity
You can’t be authentic and perfect. You can choose to be an authentic fundraiser, or a perfectionist
Set a conservative budget goal, and an audacious fundraising goal
Mallory’s Power Partner Focus, and how to implement it to transform your fundraising and donor cultivation
How to better engage your board members and volunteers
Mallory’s One Good Thing: Pull the data. It is easy to attach to something and believe it is true. We believe this because of a belief about ourselves, not because of data.

For more information + episode details visit: weareforgood.com/episode/457.

Learn how to raise more from the right funders without hounding people for money during Mallory's FREE Webinar on Thursday, August 17 at 12:00 p.m. CT. Sign up here.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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456. Combating Burnout and Compassion Fatigue (Replay) - Eleanor Wells and Ashley Cauley Aug 09, 2023

Meet Eleanor and Ashley. One's a nurse and personal coach and the other is an organizational psychologist and educator. Put them together - WOW - they may just be the most powerful mental health team in our sector (and they've got loads of resources to help too.)🤝❤️👊 They're talking to us about how to assess, treat, and prevent burnout, and breakdown what it means to have psychological safety. If you're looking for some guidance to help your team or yourself - tune in.
Today’s Guest
Eleanor Wells, RN, BSN, ACC, CCFP + Ashley Cauley, MSIOP, Co-Founders, Cohort4Care
Episode Highlights

Eleanor and Ashley’s stories and journeys to where they are today (1:45)
Current stats around burnout and compassion fatigue (4:00)
The difference between compassion fatigue and burnout (6:30)
Combating compassion fatigue and burnout: where to start (11:00)
Cohort4Care’s GRIPP Model: How to assess, treat, prevent compassion, fatigue and burnout (13:00)
Creating cultures where people can have good well-being (22:00)
Fostering psychological safety in our organizations (26:00)
Powerful moments of philanthropy in Eleanor and Ashley’s lives (37:00)
Eleanor and Ashley’s One Good Thing: Self-care is not selfish. (41:00)

For more information + episode details visit: weareforgood.com/episode/456.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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455. A Conversation About Mental Health in the Nonprofit Sector - Sonya Perez-Lauterbach, Kirk Brown, Lindsay Kolsch, and Paige Chenault Lohoefer Aug 07, 2023

If left unaddressed, we believe mental health is one of the most silent, debilitating, and dangerous threats to the nonprofit sector today. And let’s face it - it’s simply not discussed enough. This discussion is about lifting the stigma and approaching the conversation square on with a diverse panel of nonprofit professionals and clinical experts who bring a depth of lived experiences, personal and professional research, and clarity of purpose. You’re not alone. Join us in community and feel seen, inspired and ready to take steps toward healing.
Today’s Guests

Sonya Perez-Lauterbach, Leadership Coach + Principal, splCoaching
Lindsay Kolsch, Co-Executive Director, To Write Love on Her Arms
Kirk Brown, CEO, HANDY Inc.
Paige Chenault Lohoefer, Founder, The Birthday Party Project

Episode Highlights

The state of mental health in the nonprofit sector (3:10)
Unique factors of mental health in the nonprofit sector (6:15)
Building communities of care (10:00)
How to create a flexible workplace culture and environment (20:15)
Modeling the importance of mental health (27:20)
Tips for prioritizing health (30:45)
What supporting your team looks like in real-time (35:50)
How using your voice can build community (39:00)
One Good Thing (41:20)
- “This is our moment to lean in and change the story of how we work.” -Sonya
- “Being normal has never changed anything.” -Kirk
- “Show up for yourself, and then keep showing up for yourself.” -Lindsay
- “What is mine to do?” -Paige

For more information + episode details visit: weareforgood.com/episode/455.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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454. Barbie’s Impact: Closing the Gap between Girls and Their Full Potential - Jessica Beatus and Nancy Molenda Aug 04, 2023

The Barbie hype is real - let’s learn how it’s powering good 💗💅🛍🫶
You think you know Barbie? Think again. In this thought-provoking conversation, we uncover the world of Barbie beyond the plastic doll - her role as a cultural phenomenon, a beacon of social impact, and a tool for empowerment. Meet Jessica and Nancy. Jess is Group Vice President of Social Impact Solutions at Warner Bros. Discovery, and Nancy is Executive Director of the Mattel Children’s Foundation and Corporate Philanthropy at Mattel Inc.
We’re chatting about the power of media, social responsibility, and diving deeply into the partnership between Mattel, Warner Bros. Discovery and Save the Children Global for the Barbie movie. Learn about the Dream Gap Project—an initiative that breaks down barriers for girls and empowers them to dream big - and how evolved partnerships can align with a brand’s mission, bringing about positive change. The convo is filled with kindness, passion, humor + how giving back can spark a movement. Tune in 💕
Episode Highlights

The Barbie phenomenon (0:40)
Nancy and Jessica’s stories and journeys to where they are today (3:30)
Barbie’s philanthropic projects (8:15)
The origin of the Save the Children partnership (13:35)
How to build lasting partnerships (25:30)
Being open for partnership and open for business (30:15)
A powerful moment of philanthropy in Nancy’s life (32:50)
A powerful moment of philanthropy in Jessica’s life (35:10)
Nancy’s and Jessica’s One Good Thing (41:50)
Support The Barbie Dream Gap Project by texting BARBIE to 707070 (45:45)

For more information + episode details visit: weareforgood.com/episode/454.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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453. How to Harness Innovation to Scale Meaningful Impact (Replay) - Evan Feinberg Aug 02, 2023

Meet Evan. This starry-eyed dreamer sought to change the world first through politics before pivoting into the nonprofit sector after finding his passion awakened in social service. In five years, his organization built one of the largest and most effective anti-poverty nonprofit communities in the country. Tune in and hear how the Stand Together Foundation viewed poverty as an innovation problem and began to look for solutions in new spaces to unleash human potential. It's a brilliant discussion into innovation, storytelling & they're even giving funding away to high-impact orgs who are breaking cycles and changing lives. You might be one of them!
Episode Highlights

Evan’s story and journey to where he is today (2:20)
An overview of the Stand Together Foundation (5:50)
Meet The Phoenix (10:00)
The Catalyst Program at the Stand Together Foundation (21:00)
Watch: Catalysts Mini Documentaries (25:00)
Treating counting metrics as value metrics (26:00)
A powerful moment of philanthropy in Evan’s life (35:00)
Evan’s One Good Thing: Focus on hope. (40:00)

For more information + episode details visit: weareforgood.com/episode/453.
About our Sponsor: Foster Avenue
As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.
Learn more today at www.fosteravenue.com/good.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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452. Sustainability + Scaling Panel: How to Sustain and Scale Your Mission - Veronica LaFemina, Brian Joseph, Eric Newman and Kimberly O'Neill Jul 31, 2023

Join this panel of modern impact thinkers as we explore how to build a sustainable mission that grows and thrives over time, diversifies revenue, takes care of its people, builds strategies to forecast and evolve, and innovates how to deliver impact.

Today’s Guests

Veronica LaFemina, LaFemina and Co
Brian Joseph, CEO, RevJen
Eric Newman, Founder + and Chief Play Officer, Roc Solid Foundation
Kimberly O'Neill, Founder + CEO, The Giving Blueprint

Episode Highlights

Nonprofit revenue infrastructures (3:00)
How nonprofits can think of themselves as a scaling business (5:30)
Reframing strategic planning (7:20)
Using data to understand the problem (10:45)
Be relentless, not reckless (13:20)
Putting scaling strategies and tactics into action (17:30)
Common pitfalls nonprofits are making in sustainability (21:50)
How to know when to move out of the way as a founder (27:55)
How to get your board involved in scaling and building sustainability (29:20)
Advice for a brand new nonprofit to become sustainable (35:40)
One Good Thing: (40:15)
- Brian: Be intentional about investing in your people and yourself.
- Veronica: Give yourself permission to focus.
- Kimberly: It’s not yours to resolve only.
- Eric: Extreme focus over time creates momentum.

For more information + episode details visit: weareforgood.com/episode/452.
About our Sponsor: Foster Avenue
As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.
Learn more today at www.fosteravenue.com/good.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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451. Real Talk: Why Nonprofits Must Dream Bigger (Replay) - Dan Pallotta Jul 26, 2023

Meet Dan. His TED Talk "The Way We Think About Charity is Dead Wrong," went viral less than a decade ago and has been viewed millions of times by starry-eyed dreamers everywhere who are intent on using their creativity and innovation to do good. [insert image of us frantically waving as some of these believers] We're talking nonprofit disruption, marketing, involving your kids in philanthropy and generally working hard not to fangirl over him too much. Join us for the convo we waited to have since the first time we hit play and we’re excited to share again today.
Today’s Guest
Dan Pallotta, TED Speaker, Entrepreneur, Author + Humanitarian Activist
Episode Highlights

Dan’s story and journey to where he is today (2:45)
The difference between the non-profit and for-profit sector (6:45)
Combating the overhead crisis - (13:10)
What is holding people back? - (17:25)
If you aren’t being laughed at, you aren’t dreaming big enough (17:30)
Leaning into disruption (23:45)
Dan’s advice for young professionals (24:00)
Explore the full potential of your humanity and inspire your donors to join you (27:00)
Background of the Charity Defense Council (32:30)
A powerful moment of philanthropy in Dan’s life (35:35)
Infusing philanthropy into raising kids - (38:35)
Dan’s One Good Thing: Life is happening right now. (40:30)

For more information + episode details visit: weareforgood.com/episode/451.
About our Sponsor: Foster Avenue
As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.
Learn more today at www.fosteravenue.com/good

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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450. Innovation Panel: How to Harness Innovation and Embrace Risk - Alison Moore, Iara Peng and Sarah Lee Jul 24, 2023

Responsive nonprofits know changing the world starts by changing ourselves—our organizations—our processes—and our approach. We’re exploring how to accelerate innovation through partnerships, by striving for a culture of innovation and embracing risk-taking in the nonprofit sector. Plus, you’ll hear how small wins can shift the culture and create momentum and provide a long runway for experimentation. Join this panel of modern impact thinkers as we explore innovation and the opportunity that exists for you and your mission today.
Today’s Guests

Alison Moore, CEO, Comic Relief US
Iara Peng, Founder + CEO, JustFund
Sarah Lee, Chief Operating Officer, New Story

Episode Highlights

Barriers to innovation in the nonprofit sector (3:35)
Creating an environment where it’s safe to fail (6:35)
Building a culture of innovation (9:55)
How to operationalize innovation (15:00)
The value of experimentation. (18:05)
Challenges in implementing innovation(25:00)
Innovating through partnerships. (27:05)
One Good Thing (35:40)
- Allison: Human capitol
- Sarah: Simplicity
- Iara: Trust yourself

For more information + episode details visit: weareforgood.com/episode/450.
About our Sponsor: Foster Avenue
As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.
Learn more today at www.fosteravenue.com/good.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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449. Disruption for Good + The Business of Changing the World (Replay) - Raj Kumar Jul 19, 2023

Meet Raj. He's not just the Founding President & Editor-in-Chief of Devex, he's noticed the little guy ever since he was a boy playing soccer in the streets of India. This former political strategist built Devex, a global news platform, in grad school alongside his friends to inform development professionals and aid workers all over the world. Today we're re-exploring the new era of global development and how to set zero goals for yourself (we had to have him define that too, but we were LOVING the answer). Tune in🎧

Today’s Guest
Raj Kumar, Founding President and Editor-in-Chief at Devex

Episode Highlights

Raj’s story and journey to where he is today (2:30)
An overview of Devex (5:00)
Leading a global social enterprise in the middle of a time such as this (9:00)
The new era of global development (9:40)
The lens you should use as a funder to identify what organizations to support (10:45)
Raj’s Book: The Business of Changing the World: How Billionaires, Tech Disrupters, and Social Entrepreneurs Are Transforming the Global Aid Industry (17:00)
Embracing this season of innovation and change in the nonprofit sector: shift the focus to zero goals. (21:00)
Evaluate your programs to ensure they are truly doing the most good (24:00)
Fostering a global mindset in your corner of the world (30:00)
A powerful moment of philanthropy in Raj’s life (35:00)
Raj’s One Good Thing: Listen more. Don’t assume that you understand the context of how it all works. Go and talk to the source. (41:00)

For more information + episode details visit: weareforgood.com/episode/449.
About our Sponsor: Foster Avenue
As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.
Learn more today at www.fosteravenue.com/good

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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448. Evolved Nonprofit Sector Panel: Enhancing Impact, Rethinking Revenue, and Fostering Personal Development - Mallory Erickson, Aila Malik, Anne Marie Dougherty, and Woodrow Rosenbaum Jul 17, 2023

While the world constantly moves forward, being responsive means we choose to evolve. To use our collective strength, vulnerability, grit, and passion to meet the moment and change the world—for good. Join this panel of modern impact thinkers as we explore the evolving nonprofit sector, and how we can meet the moment today.
Today’s Guests

Mallory Erickson, Founder, Power Partners Formula + Host, What the Fundraising
Aila Malik, Founder + Principal, Venture Leadership Consulting
Anne Marie Dougherty, CEO, Bob Woodruff Foundation
Woodrow Rosenbaum, Chief Data Officer, GivingTuesday + President and CEO, With Intent

Episode Highlights

Challenges the nonprofit sector is facing (2:15)
Funding changes within the sector (6:00)
The power of partnerships + locking arms for impact (8:45)
Creating win-win partnerships (12:50)
Mindsets that prevent evolved partnerships (16:25)
Evolved partnerships at Bob Woodruff Foundation (25:20)
One Good Thing (30:15)
- Woodrow: Fundraisers have the agency to change, what's not working for us.
- Aila: We're all fundraisers + Find your people.
- Mallory: Fundraising is not a necessary evil. Your fundraising is the work.
- Anne Marie: Let's stay steady. No panic. No snooze.

For more information + episode details visit: weareforgood.com/episode/448.
About our Sponsor: Foster Avenue
As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.
Learn more today at www.fosteravenue.com/good

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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447. How to Create a Compelling Donor Journey to Grow Engagement (Replay) - Cameron Bartlett Jul 12, 2023

Meet Cameron. This digital marketer and fundraiser helps hundreds of nonprofits fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to build this journey. So he's helping us map one out to get started. His personal story of philanthropy is reason enough to tune in 🎧
Today’s Guest
Cameron Bartlett, Digital Marketer for Nonprofits
Episode Highlights

Cameron’s story and journey to where he is today (2:00)
Creating a compelling donor journey (7:00)
The mile markers throughout a donor journey (8:20)
Examples of content your organization can create today (15:00)
Cameron’s experience with IJM and their viral video campaign (20:00)
Cameron’s advice for organizations with limited digital marketing budgets (27:00)
A powerful moment of philanthropy in Cameron’s life (35:00)
Cameron’s One Good Thing: Find a celebration post. (41:00)

For more information + episode details visit: weareforgood.com/episode/447.
About our Sponsor: Foster Avenue
As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.
Learn more today at www.fosteravenue.com/good

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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446. Evolved Digital Strategy Panel: How to Foster Connections and Drive Impact Using Digital Strategies - Carolina Garcia Jayaram, Eric Ressler, Nick Lynch and Sarah Adolphson Jul 10, 2023

Join this panel of modern impact thinkers as we explore how to build evolved methods to grow the digital influence of your organization. We’re diving into marketing and branding, working with influencers, flexing content in various mediums and platforms, leveraging the power of media to build digital community, and helping nonprofits look to the horizon for evolved methods to grow their digital influence. This is the panel you’ve been waiting for to get your mission’s story out in the wild.

Today’s Guests

Sarah Adolphson, Co-CEO, Artemis Agency
Carolina Garcia Jayaram, Executive Director, The Elevate Prize Foundation
Eric Ressler, Founder, Design by Cosmic
Nick Lynch, Co-Founder and CEO, Collidescope.io

EPISODE HIGHLIGHTS

What is the attention economy? (2:50)
How social media is democratizing impact. (5:00)
Marketing is mission and mission manifested. (7:45)
The power of turning marketing into action (9:00)
Ways marketing can drive impact 12:35
Shifts the sector needs to embrace these digital strategies (17:05)
How to identify win-win partnerships (27:00)
Influencer Marketing (29:30)
One Good Thing (34:10)
- Eric: We need to fund this work and this work needs to be part of our core strategy for the organization.
- Carolina: Don't focus so much on the media part of this focus more on developing your story.
- Sarah: Trust the artists.
- Nick: You have to start with the story.

For more information + episode details visit: weareforgood.com/episode/446.
About our Sponsor: Foster Avenue
As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.
Learn more today at www.fosteravenue.com/good

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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445. How to Navigate Seasons of Change at Your Organization (Replay) - Aila Malik Jul 05, 2023

Meet Aila. She loves molding strong leaders and getting organizations pointed toward success - which means she joins them in the trenches. She's come to know that if leaders enter from a place of humility and ready to learn from everything/everyone, then great partnerships are built from the ground level. We know many leaders are asking now, "How can I lead well during this crazy season of change?" Well, Aila's taking our hand and walking us through the steps to be an in-tune, inspiring leader. BONUS: she's providing tips for rolling out a new vision too.

Today’s Guest
Aila Malik, Founder + Principal, Venture Leadership Consulting

Episode Highlights

Aila’s story and journey to where she is today (2:40)
Navigating seasons of change in organizations (7:00)
Key steps for a leader that is stepping into a new role (14:00)
Translating vision into plans (21:00)
A powerful moment of philanthropy in Aila’s life (28:00)
Aila’s One Good Thing: Opportunity without intentionality equals distraction. (34:00)

For more information + episode details visit: weareforgood.com/episode/445.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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444. Evolved Leadership Panel: How Leaders Can Center Authenticity, Collaboration + Community - Ben Collier, Boi Carpenter, Brooke Richie-Babbage, and Rena Greifinger Jul 03, 2023

Calling all leaders (spoiler alert: that’s YOU!) 📣Join this panel of modern leaders as we explore the mindsets that might be holding you and your mission back. Immerse yourself in an evolved way to look at leadership: one that centers empathy, inclusivity, and equity at its core. Trust-based leadership grounds this discussion as we explore mindsets, culture and innovation.
Special Guests

Boi Carpenter, Founder of Inquisitive Leader + SAVP Johns Hopkins University
Rena Greifinger, Director of Experiential Philanthropy
Brooke Richie-Babbage, CEO, Bending Arc
Ben Collier, CEO, The Farmlink Project

Episode Highlights

What is Evolved Leadership (2:00)
Mindsets for Evolved Leadership (6:20)
Practical skills for leaders (14:30)
Building trust within nonprofits (21:25)
Future thinking and visionary leadership (23:20)
Balancing impact and mental health (25:00)
Collaboration and abundance mindset (29:00)
Embracing Vulnerability and Authenticity (34:00)
One Good Thing (35:10)
- Brooke: Check in on your superpower.
- Ben: Couple a learner’s mindset with a beginner's mindset.
- Boi: Be intentional about how you give your power away.
- Rena: You only shine as brightly as your team does.

For more information + episode details visit: weareforgood.com/episode/444.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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443. Best of Season 7: 5 Takeaways We Don't Want You to Miss - Jon McCoy, CFRE, Becky Endicott, CFRE and Julie Confer Jun 30, 2023

It’s the Season 7️⃣ Finale 🎉 Tune in to hear the biggest takeaways we've gleaned from the 74 episodes we’ve aired during the season. We’re sharing our favorite episodes, mic drop and some big updates for this summer on the pod. Join Jon, Becky and Julie for a sneak peek behind the We Are For Good studio curtain👀
Episode Highlights

Tonesetting
Key Takeaways from Season 7
- 1: Our mindset has to evolve.
- 2: Get yo’ house in order.
- 3: Evolve your mission to build for the next generation.
- 4: Our funding has to evolve.
- 5: Evolve your storytelling to build believers.
Jon’s One Good Thing: Surround yourself in community that sees, supports and amplifies your unique abilities, gifts and talents. (David Thomas of Morehouse College, shared by Darren Isom in Ep. 438)
Becky’s One Good Thing: Stop looking at your donors as donors. Start looking at ALL your people as believers powering your movement.
Julie’s One Good Thing: Everyone is experiencing life for the first time.
Summer of Evolution

For more information + episode details visit: weareforgood.com/episode/443.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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442. Empowering Nepal: A Journey to Disrupt Poverty and Inspire Donor Engagement - Jehán Seirafi Jun 28, 2023

Meet Jehán. Her journey took her from editing travel guidebooks in San Francisco to founding a nonprofit that creates holistic programs for women and children in Nepal, empowering them to build their own pathways out of poverty. Tune in to hear a case study of what happened when Sunsar Maya committed to a year-long stewardship plan through personalized attention, Chai with Me events and leveraging technology to automate donor engagement. You won't want to miss Jehán’s inspiring story which we know will give you some pep in your step to make a difference in the world🌎

💡Learn

Overview of Sunsar Maya
Case Study: A Year of Stewardship
Lessons learned to use for your org’s donor stewardship

Today’s Guest
Jehán Seirafi, Co-Founder and Executive Director, Sunsar Maya

Episode Highlights

Jehán’s story and journey to where she is today (3:00)
4 Pillars of Sunsar Maya's work (9:00)
After School Program (9:00)
Women’s Literacy Program (13:00)
Teacher Training (14:00)
Case Study: A Year of Stewardship (17:50)
Outcomes from the year of stewardship (23:00)
What can nonprofits learn from this case study (27:00)
A powerful moment of question (30:00)
Jehán’s One Good Thing: Stay laser focused. (36:00)
How to connect (38:00)

For more information + episode details visit: weareforgood.com/episode/442.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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441. Giving USA 2023 Report: Breaking Down the Philanthropy Trends - Elizabeth Abel Jun 26, 2023

Meet Elizabeth. The queen of interpreting philanthropic data reports is back in our house for year three, and today we're breaking down Giving USA's 2023 Report 📈CCS Fundraising's brilliant Senior Vice President is explaining what’s causing the decline in individual giving, and how we can turn the tide. We’re also exploring how to encourage meaningful giving from people of all generations and income levels, and the role of storytelling, advocacy, and volunteerism in engaging millennials, Gen Z and Gen Alpha. Tune in to get up to speed on all the data from this report and how we can take actionable steps to build a culture of philanthropy in our communities🤝

💡Learn

Insights into the current philanthropic landscape
Key data points from the Giving USA Report
Actionable steps to leverage knowing this latest data

Today’s Guest
Elizabeth Abel, Senior Vice President, CCS Fundraising
Episode Highlights

Insights into the Current Philanthropic Landscape (5:30)
Other factors playing into the decrease in giving (6:35)
Two key themes (8:00)
The roles that individuals play (8:15)
The role that foundations play (9:40)
Building and strengthening relationships with foundations (11:00)
Mega gifts (15:00)
Actionable Insights (23:00)
A powerful moment of philanthropy in Elizabeth’s life (30:00)
Elizabeth’s One Good Thing: Prioritize family. (32:00)
How to connect + get the report (34:00)

For more information + episode details visit: weareforgood.com/episode/441.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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440. Storytelling for Good (Part 2) - Jon McCoy, CFRE and Becky Endicott, CFRE Jun 23, 2023

It’s no secret that we believe in the power of storytelling to do more good in the world. We’re wrapping up our Storytelling for Good Friday series with more of the most frequently asked questions we get about marketing from folks in our community. We’re diving into the importance of storytelling for your mission, tools to unlock your inner storyteller and create a culture that values storytelling. Join us to get on a path toward a better - more inspiring - way to work🔍

💡Learn

Mindsets needed for storytelling
How to incorporate storytelling into your orgs everyday operations
The importance of building your storybank

Episode Highlights

Evolution of storytelling in the sector (1:40)
#AMA Question 1: “How do you prep for interviews? How do you get people to go deeper?” (4:30)
#AMA Question 2: “How do I balance what my ED/Board expects with what the storyteller expects?” (15:00)
Case Study (20:00)
Storytelling for Good: We Are For Good Premium Course (24:00)

For more information + episode details visit: weareforgood.com/episode/440.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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439. The Power of the Collective for Systems Change - Anne Marie Burgoyne Jun 21, 2023

Meet Anne Marie. She’s the Managing Director of Philanthropy at the Emerson Collective, where her passion for amplifying voices has shaped her career and the impact of Emerson Collective's programs in education and environmental justice. She’s sharing her wisdom about how strong leaders and strong models have the capacity to scale and create systems change. Don’t miss this inspiring conversation that answers the question - can the collective power of individuals truly create lasting change?

💡Learn

History of Emerson Collective
The power of the collective
Mindsets need for systems change

Today's Guest
Anne Marie Burgoyne, Managing Director of Philanthropy, Emerson Collective

Episode Highlights

Anne Marie’s story and journey to where she is today (5:00)
The Power of the Collective + History of Emerson Collective (9:00)
Emerson Collective’s impact areas and their impact to date (15:00)
Mindsets + Systems Change (20:35)
Frictionless Philanthropy + Emerson Collective’s Evolved Partnership Model (30:00)
How funders can evolve today (35:00)
A powerful moment of philanthropy in Anne Marie’s life (42:00)
Anne Marie’s One Good Thing: Have you asked enough questions? (45:00)
How to connect (48:00)

For more information + episode details visit: weareforgood.com/episode/439.

Support the show

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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438. Assets-Based Approach: Creating New Narratives in Leadership and Philanthropy - Darren Isom Jun 19, 2023

Meet Darren. He’s an advocate for amplifying diverse voices and narratives within our sector. As a partner at The Bridgespan Group, he advises mission-driven organizations and philanthropic foundations. He’s also the host of the podcast Dreaming in Color: Creating New Narratives in Leadership, which offers leaders of color space to share how they have leveraged their unique assets and abilities to embrace excellence, drive impact, and more fully define what success looks like. He’s sharing how diversity is a critical asset to organizations and the potential impact endowments can have on long-term sustainability and growth for nonprofits. Don’t miss this conversation as we dive into the role we all play in creating more meaningful narratives in philanthropy.

💡Learn

Creating new narratives in leadership
New narratives in equitable impact
Establishing sustainable Investments by endowing Black-led nonprofits

Today’s Guest
Darren Isom, Partner, The Bridgespan Group’s San Francisco Office

Episode Highlights

Darren’s story and journey to where he is today (4:45)
Creating new narratives in leadership (12:00)
How identity and leadership are intertwined (17:00)
New narratives in equitable impact (28:00)
Changing the narrative around funding (34:00)
Sustainable investments: endowing Black-led nonprofits (42:00)
A powerful story of philanthropy in Darren’s life (49:00)
Darren’s One Good Thing (55:00)

For more information + episode details visit: weareforgood.com/episode/438.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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437. Storytelling for Good (Part 1) - Jon McCoy, CFRE and Becky Endicott, CFRE Jun 16, 2023

It’s no secret that we believe in the power of storytelling to do more good in the world. In our new Storytelling for Good Friday series, we’re diving into the importance of storytelling for your mission, tools to unlock your inner storyteller and create a culture that values storytelling. Join us to get on a path toward a better - more inspiring - way to work🔍

💡Learn

Mindsets needed for storytelling
How to incorporate storytelling into your orgs everyday operations
The importance of building your storybank

Episode Highlights

#AMA Question 1: “Who is the hero? (the donor or the beneficiary - or the collective)” (3:30)
The collective is the hero (4:15)
#AMA Question 2: “How do I find the right people’s story to tell - I have no board members to ask?”(9:50)
Engagement signals to look for to help develop your stories (12:00)
Tech tools and resources we love to help you elevate your storytelling (17:00)
Storytelling for Good: We Are For Good Premium Course (21:00)

For more information + episode details visit: weareforgood.com/episode/437.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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436. Building Sustainable Movements for Systems Change - Deepa Iyer Jun 14, 2023

Meet Deepa. She's played many roles in supporting social movements, weaver, frontline responder, storyteller + guide. Her political and community homes include Asian American, South Asian, Muslim, and Arab ecosystems where she spent fifteen years in policy advocacy and coalition building in the wake of the September 11 attacks and the ensuing backlash. She now leads projects on solidarity and social movements at the Building Movement Project, a national nonprofit organization catalyzing social change through research, relationships, and resources. Don’t miss this conversation that’ll provide the building blocks for building sustainable movements💪

Today's Guest
Deepa Iyer, Senior Director, Strategic Initiatives, Building Movement Project

Episode Highlights

Deepa’s story and journey to where she is today (3:30)
Lessons learned from building movements (5:15)
The role of nonprofits in building movements (8:40)
The importance of reflection (11:20)
Overview of the framework within Deepa’s book “Social Change Now: A Guide for Reflection and Connection” (14:15)
Deepa’s reflections on her own journey using this framework (17:40)
Defining solidarity (22:05)
Deepa’s advice for young professionals that want to be change-makers (26:30)
Resources and tools from Building Movement Project (30:00)
A powerful moment of philanthropy in Deepa’s life (32:05)
Deepa’s One Good Thing: How are we tending to the urgency of now? (34:30)
How to connect with Deepa (36:00)

For more information + episode details visit: weareforgood.com/episode/436.

Support the show

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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435. Reimagining Community Foundations Through Transparency, Accessibility, and the Joy of Giving -Amy Freitag Jun 12, 2023

Meet Amy. Last summer, she became only the fourth leader in the nearly 100-year history of The New York Community Trust, one of America's oldest and most respected community foundations. Drawing from her diverse background in environmental advocacy, the arts, LGBTQ issues, and historic preservation, Amy's passion and energy are shaking up this longstanding institution. Tune in to celebrate the joy of giving and the incredible impact of community foundations🎉

💡Learn

Demystifying Community Foundations
How Community Foundations are meeting the moment
Using milestones to build relationships and set the stage for the future

Today's Guest
Amy Freitag, President, The New York Community Trust

Episode Highlights

Amy’s story and journey to where she is today (3:50)
Demystifying Community Foundations (6:15)
How to partner with community foundations (9:45)
How Community Foundations are meeting the moment (15:20)
Showcasing the joy of giving at The New York Community Trust (21:35)
Learning from the Cleveland Foundation (24:10)
The New York Community Trust’s Centennial (28:15)
A powerful moment of philanthropy in Amy’s life (33:05)
Amy’s One Good Thing: Build trust, and build it one person at a time. It’s all about honestly seeing and connecting with people. (37:10)
How to connect with The New York Community Trust (38:25)

For more information + episode details visit: weareforgood.com/episode/435.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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434. Small But Mighty: From Founder's Passion to Global Impact - Jon McCoy, CFRE, Becky Endicott, CFRE and Martice Sutton Jun 09, 2023

We’re wrapping up Small But Mighty: How Small Nonprofits are Raising Big Dollars in our Givebutter Friday series with an inspirational case study. As a small organization, hosting fundraising campaigns can feel daunting. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Jon, Becky and Floyd Jones have been breaking down how small organizations raise BIG funds through grassroots fundraising. In Part 3, we’re chatting with Martice Sutton, the founder and executive director of Girls Going Global, a pipeline program to greater opportunities for girls. Tune in to hear from a small org making a BIG global impact🌎

💡Learn

History + Overview of Girls Going Global
Building a fundraising strategy + telling your story
Mobilizing volunteers + supporters

Today's Guest
Martice Sutton, Founder + Executive Director, Girls Going Global

Episode Highlights

Martice’s story and journey to where she is today (2:50)
Girls Going Global (7:20)
What these experiences unlock for girls (11:30)
Girls Going Global’s Fundraising strategy (14:15)
How to share your story (22:05)
Challenges Girls Going Global faces (29:10)
Martice’s One Good Thing: Be attached to the vision and not the path. (35:45)
How to connect with Girls Going Global (37:15)

For more information + episode details visit: weareforgood.com/episode/434.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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433. Your Fundraising Field Guide: 10 Core Behaviors of Servant-Leaders - Evan Wildstein Jun 07, 2023

Meet Evan. He’s a nonprofiteer, musician, seasoned fundraising professional, new dad, We Are For Good rabid fan, and oh yeah, he just published a new book called “The Nonprofiteer’s Fundraising Field Guide”🎉 If you’re curious about evolved servant leadership and how it plays into building vibrant cultures, communities and (bonus!) yourself - this is your episode. He’s passionate about the intersection of philanthropy, creativity, and learning, and has dedicated his career to supporting initiatives that build stronger communities. He’s giving us a sneak peek into the book by breaking down the 10 core behaviors of servant-leaders. Don’t miss the chance to learn from this incredible human

💡Learn

Key traits and qualities that distinguish exceptional leaders
10 Core Behaviors of Servant-Leaders
How effective leadership contributes to organizational culture

Today's Guest
Evan Wildstein, Director of Community Philanthropy, Every Texan and Author of The Nonprofiteer’s Fundraising Field Guide

Episode Highlights

Evan’s story and journey to where he is today (5:00)
Today’s modern leader (7:30)
Fundraiser’s Field Guide (17:00)
10 Core Behaviors (22:00)
- Listening
- Empathy
- Healing
- Awareness
- Foresight
- Persuasion,
- Conceptualization
- Stewardship
- Growing Other People
- Building Community
Evan’s One Good Thing: (46:00)
How to connect with Evan (47:00)

For more information + episode details visit: weareforgood.com/episode/433.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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432. The Future of Philanthropy: Gen Z's Unique Giving Habits and How to Reach Them - Elizabeth (McDonough) Ruikka + Alyssa Boger Jun 05, 2023

Meet Elizabeth and Alyssa. They’re sharing insights from The Nonprofit’s Guide to Engaging Gen Z created by Classy and Pursuant (bravo on evolved partnerships 👏). Gen Z just doesn’t operate like any other generation, and we love how they break the status quo. We’re chatting about how nonprofits can create long-lasting partnerships with this deeply generous generation. Tune in for your guide on engaging with this generation that’s already making its mark on philanthropy.

💡Learn

How to understand Gen Z’s motivations
An overview of The Nonprofit’s Guide to Engaging Gen Z
Ways nonprofits can partner with Gen Z for greater impact

Today's Guests
Elizabeth (McDonough) Ruikka, Senior Director, Demand Generation & Digital Marketing, Classy + Alyssa Boger, Senior Vice President, Client Strategy, Pursuant

Episode Highlights

Alyssa’s story and journey to where she is today (4:30)
Elizabeth’s story and journey to where she is today (6:10)
Understanding Gen Z’s motivations (10:30)
How to Engage Gen Z (17:00)
How + Where Gen Z is gathering (20:00)
How we begin building our Gen Z donor bases (25:00)
The top 3 values of Gen Z donors (28:00)
A powerful moment of philanthropy in Elizabeth’s life (39:00)
A powerful moment of philanthropy in Alyssa’s life (41:00)
Alyssa’s One Good Thing: No is a complete sentence. (45:00)
Elizabeth’s One Good Thing: You want to hire people that are smarter than you. (47:00)
How to connect (50:00)

For more information + episode details visit: weareforgood.com/episode/432.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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431. Small But Mighty: How to Mobilize Your Movement - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones Jun 02, 2023

We’re so excited to continue our Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising. In Part 2, we’re exploring how to mobilize your movement. Tune in to get insights into building an authentic community that is unified around your mission and purpose.

💡Learn

How to build an authentic culture of belonging
How to gather volunteers around your movement
The power of showing up with an attitude of gratitude

Today's Guest
Floyd Jones, Director of Community & Partnerships, Givebutter
Episode Highlights

Building an authentic community of belonging (2:00)
Habits for building community (4:45)
How to mobilize people around movements (7:25)
Gathering volunteers to support the movement (10:45)
How the We Are For Good Community shows up as believers in a mission (14:05)
An example of Floyd becoming a believer in a mission (17:55)
An example of Becky becoming a believer in a mission (19:00)
Do This/Not That when mobilizing a movement (21:30)
Floyd’s One Good Thing: Let community be at your core. (23:10)

For more information + episode details visit: weareforgood.com/episode/431.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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430. Legal Education Access Pipeline: Removing Barriers to Diversify the Legal Field - Cindy Lopez May 31, 2023

Meet Cindy. She’s a member of the We Are For Good Community, former Deputy Attorney General for the California Attorney General and nonprofit founder. Her passion for equal access to legal education led her to found LEAP, an organization dedicated to providing opportunities for underrepresented groups in the law field. Partnerships and community play a pivotal role in sustaining LEAP's mission, and she’s sharing her insights into the dynamic relationships the organization cultivated with law schools, law firms + funders. Tune in for this founder’s story as we dive into breaking barriers and creating pathways🙌

💡Learn

Overview + Founding Story of LEAP
The role of dynamic partnerships and community building
Insights for nonprofit leaders on fostering diversity and inclusion

Today's Guest
Cindy Lopez, Founder + Director, Legal Education Access Pipeline (LEAP)

Episode Highlights

Cindy’s story and journey to where she is today (5:50)
Overview + Founding Story of LEAP (9:23)
Transition from lawyer to nonprofit founder (14:00)
Partnership + Community (18:00)
Stories of LEAP fellows (25:00)
Cindy’s One Good Thing: Keep doing whatever it is you are doing. (42:00)
How to connect with Cindy and LEAP (45:00)

For more information + episode details visit: weareforgood.com/episode/430.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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429. How to Set Yourself Up for Success in Your New Management Role - Zulean Cruz- Diaz May 29, 2023

Meet Zulean. As a management coach and consultant, she's on a mission to empower teams with the skills and tools needed for fostering strong and trusting group dynamics🤝 Even the most dedicated teams can lose their sense of direction, that’s why they need the tools needed to build a united team with a clear plan for success🧭 Tune in for actionable strategies that will help you grow in your management journey and build strong, cohesive teams that succeed together.

💡Learn

A guide to your new management role
How to balance management with other job responsibilities
Communication + conflict management tips

Today's Guest
Zulean Cruz-Diaz, Founder + CEO - Z Conecta
Episode Highlights

Zulean’s story and journey to where she is today (4:00)
From an employee to a manager (10:00)
Trust-based leadership (13:00)
Balancing your new responsibilities with being a manager (15:40)
Listening and other communication skills (19:05)
Managing conflict resolution (22:00)
A powerful moment of philanthropy in Zulean’s life (27:05)
Zulean’s One Good Thing: Make sure you make time to reflect. (29:25)

For more information + episode details visit: weareforgood.com/episode/429.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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428. Small but Mighty: How to Build Your Fundraising Strategy + Tell Your Story - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones May 26, 2023

We’re so excited to kick off a new Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising. In Part 1, we’re exploring how to tell your story and build your fundraising strategy. Tune in to get our playbook to find the right strategy for your org.
💡Learn

Mindsets needed for success
How to tell your organization’s story
How to create the best fundraising strategy for your organization

Today's Special Guest
Floyd Jones, Director of Community & Partnerships, Givebutter

Episode Highlights

Small but Mighty Series Tonesetting (1:15)
Start by asking the bigger questions (3:35)
Finding the right fundraising strategy for your org (6:30)
The assets you need to organize (11:20)
Partnering with other nonprofits (18:55)
The importance of having your own email list (20:40)
Do this/not that fundraising strategies (22:35)
The power of storytelling (24:10)
Where to connect with Floyd and GiveButter (26:20)
Floyd’s One Good Thing: Start with one. (29:40)

For more information + episode details visit: weareforgood.com/episode/428.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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427. Meet the Mission: Undies for Everyone - Amy Weiss May 24, 2023

Meet Amy. She’s the Founder and Executive Director of Undies for Everyone, the only nationwide nonprofit dedicated to providing underwear to students in need. She was even named a CNN Hero for her work🤩 With an estimated 11.6 million kids in the U.S. living without access to clean underwear, Undies for Everyone addresses an ongoing crisis plaguing American schools that very few people know about. Tune in for a conversation about the transformative power of a very simple gift and how communities and orgs can come together to help🤝
💡Learn

History + Overview of Undies for Everyone
The role of providing underwear in holistic community care
Why hygiene products are critical to building kids’ self-confidence + esteem
How you can get activated in their corner of the world

Today's Guest
Rabbi Amy Weiss, Founder + Executive Director, Undies for Everyone
Episode Highlights

Amy’s story and journey to where she is today (3:00)
One in six kids in the U.S. are living without access to underwear (9:40)
History + Overview of Undies for Everyone (11:00)
Holistic Community Care (19:30)
Undies for Everyone’s philosophy around partnerships (23:20)
A powerful moment of philanthropy in Amy’s Life (34:45)
Amy’s One Good Thing: It’s all marketing. (36:30)
How to connect with Undies for Everyone (40:20)

For more information + episode details visit: weareforgood.com/episode/427.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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426. How to Harness the Evolution of Storytelling to Grow Your Mission - Jon Budington May 22, 2023

Meet Jon. He believes change is a constant in life, and we’re all designed to adapt to those changes. Every gift results in a story, and this expert in casual language is giving counsel on how organizations can find and build powerful narratives to uplift philanthropy’s story. Tune in for an eye-opening conversation about language, storytelling and the ways we continue to change as humans🔄

💡Learn

An overview of how humans continue to change through the lens of language
What storytelling looks like today
How to find and build stories through listening

Today's Guest
Jon Budington, President + CEO, More Vang + Mythos
Episode Highlights

Jon’s story and journey to where he is today (4:30)
What storytelling looks like today (6:50)
Human evolution through the lens of language (10:20)
How storytelling can build trust with the most distrustful Generation (15:00)
Listening and asking for stories organically (17:00)
Case study of an organization that leveraged the power of storytelling to deepen their impact (23:00)
How to find and build these narratives (28:00)
A powerful moment of philanthropy in Jon’s life (32:00)
Jon’s One Good Thing: Focus on optimism. (35:00)
How to connect with Jon and Mythos (38:00)

For more information + episode details visit: weareforgood.com/episode/426.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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425. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 2) - Jon McCoy, CFRE and Becky Endicott, CFRE May 19, 2023

While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we’re exploring the final three trends: the power of building community to advance our work, the importance of authentic storytelling and a reminder to be human. We believe deeply in the democratization of free ideas so hope you’ll tune in. Grab a notebook and prioritize your self-growth today📝

💡Learn

Jon and Becky’s personal takeaways from the conference
6️⃣ key trends from AFP ICON
How to further explore and put these trends into action

Episode Highlights

Tonesetting(1:20)
Networking + The Power of Building Community to Advance Our Work (2:45)
Marketing + Storytelling is King (12:15)
Be Human (16:30)
Join the We Are For Good Community (28:35)

For more information + episode details visit: weareforgood.com/episode/425.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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424. Growing Young Ideas into World-Changing Ideas - Coeylen Barry + Kai Barry May 17, 2023

Meet Coeylen and Kai. This dynamic duo is part of the team at Mira Fellowship, where they’re building a blueprint for the future by reframing our most intractable issues and discovering solutions that empower individuals to action. As Director of Story, Kai helps turn the fellow's ideas into clear communicable stories. And, as Director of Curriculum, Coeylen is passionate about the creative process and has spent years refining curriculum to support people with a vision who want to bring it into reality to affect change. They’re sharing how every societal change first started as an idea. With structure, support and coaching, an idea can turn into an actionable idea for change. Tune in to hear how we can’t solve problems with the same thinking used to create them 💭👏

💡Learn

History + Overview of Mira Fellowship
Growing Young Ideas into World-Changing Ideas
The Power of Community

Today's Guests
Coeylen Barry, Director of Curriculum and Kai Barry, Director of Story, Mira Fellowship

Episode Highlights

Monumental change has come from simple shifts in perspective (10:00)
Scarcity in the nonprofit sector (17:00)
Creating environments that are conducive to incubating world-changing ideas (17:00)
Mindsets (22:00)
The power of community to move forward world-changing ideas (28:00)
A powerful moment of philanthropy in Kai’s life (34:00)
A powerful moment of philanthropy in Coeylen’s life (36:00)
Kai’s One Good Thing: Go back to play. (37:00)
Coeylen’s One Good Thing: Give yourself time and be playful. (38:00)
How to connect with Mira Fellowship (40:00)

For more information + episode details visit: weareforgood.com/episode/424.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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423. Making Ethical Impact the Norm - Jenny Nuccio May 15, 2023

Meet Jenny. She lives her values out loud as an entrepreneur who’s passionate about making a positive impact in the world🌍 Jenny is the Founder and CEO of Imani Collective, a global social enterprise and woman-empowerment program focused on defeating generational poverty through education and employment opportunities in Kenya. Her new book “Let It Be Wild” (which comes out later this month!), explores the journey of stepping into the unknown and finding a home. Tune in to hear how each of us can find our own Let It Be Wild Story no matter what season of life we’re in📍
💡Learn

Overview + Impact of Imani Collective
Insights from the past decade as a social impact entrepreneur
How to make an impact right where you are

Today's Guest
Dr. Jenny Nuccio, Founder + CEO, Imani Collective
Episode Highlights

Jenny’s story and journey to where she is today (2:30)
Jenny’s entrepreneurial journey (12:00)
Looking below the surface of ethical impact (16:05)
Where nonprofits can start (22:05)
The inspiration behind Jenny’s new book “Let It Be Wild” (27:15)
A powerful moment of philanthropy in Jenny’s life (33:10)
Jenny’s One Good Thing: Find your people. (37:20)

For more information + episode details visit: weareforgood.com/episode/423.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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422. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 1) - Jon McCoy, CFRE and Becky Endicott, CFRE May 12, 2023

While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we’re exploring Fundraising Effectiveness Project data, how generosity looks different, and what’s building within the data revolution. We believe deeply in the democratization of free ideas so hope you’ll tune in. Grab a notebook and prioritize your self-growth today📝

💡Learn

Jon and Becky’s personal takeaways from the conference
6️⃣ key trends from AFP ICON
How to further explore and put these trends into action

*This special 3-part knowledge sharing Friday series is bringing you the top insights gleaned from the sector’s largest international conference, AFP Icon. Why? Because we believe professional development should be accessible to everyone - not just those with the means to travel✈️
Episode Highlights

Tonesetting (1:35)
Fundraising Effectiveness Project - Where are we now? (5:50)
Generosity looks different (15:45)
Technology + Data Revolution (25:00)
Join the We Are For Good Community (34:55)

For more information + episode details visit: weareforgood.com/episode/422.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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421. How to Build Organizational Capacity in a Season of Evolution - Karen Cochran May 10, 2023

Meet Karen. She’s often heard saying fundraising isn’t about the dollars, but rather what the dollars can do. After leading and mentoring teams that raised more than $1 billion during her three-decade career, she launched Philanthropy Innovators to help organizations reimagine what’s possible in fundraising and advancement. We’re exploring everything from building organizational capacity to taking care of our teams. Karen is full of wisdom and we can’t wait to share her perspectives with the community 🤗
💡Learn

Evolving the sector’s mindsets, strategies and practices
The power of building organizational capacity
Overview of the MOST Philanthropy Model

Today's Guest
Karen Cochran, Founder + Chief Philanthropic Innovator, Philanthropy Innovators

Episode Highlights

Karen’s story and journey to where she is today (4:30)
Evolving the sector’s mindsets, strategies and practices (7:15)
The power of building organizational capacity (13:20)
Lessons learned from nonprofits incorporating innovation (16:25)
MOST Model (21:00)
The power of homegrown talent and sustainability (25:30)
Case Study: How University of Central Florida flexed a gift from MacKenzie Scott for an even greater and more sustainable community impact (29:25)
A powerful moment of philanthropy in Karen's life (32:30)
Karen's One Good Thing: The only thing you control is how you react to the situation. (36:05)
How to connect with Karen and Philanthropy Innovators (36:35)

For more information + episode details visit: weareforgood.com/episode/421.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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420. Developing the Right Mindset to Unlock Innovation and Creativity - Virginia Almendarez May 08, 2023

Meet Virgina. We feel like we are getting a treat today as we spend time with one of our favorite leadership coaches of all time. She’s in her 20th year in the nonprofit sector and has worked with incredible organizations like The Apollo Theater, the Puerto Rican Conservation Trust, New York University, and the City University of New York. Her love of coaching and empowering others is expansive and she’s the founder of Founder of Fund Strategy, a fundraising strategy and coaching consultancy. She’s bringing her expertise on how to stop shrinking ourselves and our capacity. Tune in to get into the right mindset to unlock innovation and creativity 🧠

💡Learn

How to develop mindsets that unlock innovation + creativity
The hidden beliefs in fundraising that are holding us back
Survival tactics vs thriving tactics

Today's Special Guest
Virginia Almendarez, Founder, Fund Strategy

Episode Highlights

Virginia’s story and journey to where she is today (4:00)
Developing the Right Mindset to Unlock Innovation and Creativity (12:00)
Aligning personal values and personal mission with your work (18:00)
Hidden Beliefs in Fundraising (23:00)
Survival tactics vs thriving tactics (24:00)
What is often the cause of (in)ability to bring innovation and creativity to our work (28:00)
Keeping balance with day-to-day work and keeping up with innovation (34:00)
A powerful moment of philanthropy in Virginia’s life (41:00)
Virginia’s One Good Thing: You are perfect, whole, and complete. (44:00)
How people can connect with Virginia (45:00)

For more information + episode details visit: weareforgood.com/episode/420.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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419. LIVE from New Orleans: Put the Good Back Into Marketing - Noah Barnett May 05, 2023

While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in person!) including Noah Barnett, VP of Marketing at Feathr. Tune in for key findings from Feathr’s recently released State of Nonprofit Marketing Report. This report is 24 pages full of statistics and insights built directly off responses from over 400 marketers, fundraisers, leaders, and experts in the nonprofit and association sectors. One big discovery? Nonprofits who began by investing in understanding their community are having the greatest returns as they understand the power of discovery. Remember: Discovery first, strategy second. Tune in for more incredible insights👏

💡Learn

An overview of The State of Nonprofit Marketing Report
How to fight against scarcity mindsets
The importance of identifying what’s working at your org

*This special 3-part knowledge sharing Friday series is bringing you the top insights gleaned the sector’s largest international conference, AFP Icon. Why? Because we believe professional development should be accessible to everyone - not just those with the means to travel✈️

Today's Special Guest
Noah Barnett, VP of Marketing, Feathr
For more information + episode details visit: weareforgood.com/episode/419.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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418. Building Effective Email Marketing (spoiler: small nonprofits are killing it!) - Tim Sarrantonio May 03, 2023

Meet Tim. Not only is he Director of Corporate Brand at Neon One, but he’s also the Vice Chair of the Fundraising Effectiveness Project, which helps nonprofit organizations increase giving at a faster pace by providing them with tools for tracking and evaluating their annual growth in giving. He’s bringing his expertise and insights from recent fundraising reports and sharing the role email marketing plays in successful fundraising strategies right now. If you tuned in for episode 317, you might be asking yourself, “Two email convos in one week?” Yup! It’s really that important. Don’t miss it!

💡Learn

Overview of the Fundraising Effectiveness Project
Key findings from recent industry reports and other benchmarks
5️⃣Tips for creating effective emails
Case studies that serve as blueprints for building an effective email program

Today's Guest
Tim Sarrantonio, Director of Corporate Brand, Neon One + Vice Chair, Fundraising Effectiveness Project
For more information + episode details visit: weareforgood.com/episode/418.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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417. Your Email Marketing Masterclass - Katelyn Baughan May 01, 2023

Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧

💡Learn

The importance of email marketing + key KPIs
How to start your email list + create value to grow it
Case studies of orgs doing email well

Today's Guest
Katelyn Baughan, Founder, KB Digital
Episode Highlights

Katelyn’s story and journey to where she is today (2:20)
Tips for starting, analyzing and growing your email list (9:30)
Cutting through the noise in crowded inboxes (20:00)
Case studies (23:00)
A powerful moment of philanthropy in Katelyn’s life (25:00)
Katelyn’s One Good Thing: Take a break and rest. (27:00)

For more information + episode details visit: weareforgood.com/episode/417.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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416. The Funder’s Mindset: Building Authentic Relationships + Investing in Wellness - Liz Aybar Conti Apr 28, 2023

It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes and make the grantee/funder relationship as symbiotic, empowering (and simple!) for all. This third conversation is examining authentic relationships and the role funders play in supporting wellness. Today’s guest Liz Aybar Conti is the CEO of Margulf Foundation and gets the most joy and energy from engaging with grantees and learning more about the communities they serve.
The Margulf Foundation is committed to expanding and improving learning opportunities for all youth in Colorado and beyond by partnering with leaders who are reimagining education with youth, families, and communities to move toward a more just and equitable future. Tune in to hear from a funder's perspective on creating collaborative spaces of belonging, where all people feel cared for and accepted🙌

💡Learn

The importance of wellness and collaboration
How to build authentic partnerships
New mindsets funders can utilize

Today’s Guest
Liz Aybar Conti, CEO, Margulf Foundation
For more information + episode details visit: weareforgood.com/episode/416.

About our Sponsor Bloomerang
Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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415. From $275k to $51M: How to Become a High Growth Nonprofit - Matt Scott Apr 26, 2023

Meet Matt. This fundraiser, author and CEO, once helped take an org from $275,000 raised to $51 million in seven years🤯 He’s now the CEO and Co-Founder of CauseMic, a consultancy that helps nonprofits grow their organizations using the best for-profit methods. In his new 🆓book, The High-Growth Nonprofit, he shares the lessons learned from more than a decade spent helping nonprofit leaders fully fund their missions, including numerous stints inside the walls of high-growth nonprofits. He’s diving into the insights he covers in the book with the We Are For Good Community. Tune in and grab your notepad because this is an episode to apply to your org today📝

💡Learn

The importance of shifting your mindset
Strategic planning + building the right systems for high-growth
How to activate + grow your revenue using these concepts

Today's Guest
Matt Scott, CEO and Co-founder, CauseMic

For more information + episode details visit: weareforgood.com/episode/415.

About our Sponsor Bloomerang
Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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414. Meet the Mission: Cameras For Girls: Lifting Women's Voices Through Photography - Amina Mohamed Apr 24, 2023

Meet Amina. This founder is on a mission to fuel women’s empowerment and gender equity in Africa using photography as the catalyst. Amina came to Canada in 1972 as a refugee from Uganda and grew up connected to two vastly different countries and cultures. Her love of photography led her to spend 15 years in the film in TV industry until she founded Cameras for Girls. Through this nonprofit, participants receive a camera to keep and take part in a 4-phase photography and business-skills program to support their career goals. Tune in to hear about this incredible org that has successfully trained 47 girls in Uganda and created pathways for 65% of them to have full-time paid work in photography-related careers📸

💡Learn

Amina’s story and journey as a founder
Overview + Impact of Cameras for Girls
Ethical storytelling through the lens of photography

Today’s Guest
Amina Mohamed, Founder + Lead Photographer, Cameras For Girls

For more information + episode details visit: weareforgood.com/episode/414.

About our Sponsor Bloomerang
Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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413. The Funder’s Mindset: Funding Beyond Checks: Enriching Partnerships to Fuel an Uprising - Sean Couch Apr 21, 2023

It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes to make the grantee/funder relationship symbiotic, empowering (and simple!) for all. This second conversation is exploring creative funding and threading story in your ask with Sean Couch. As the President and Co-Trustee of the J.W. Couch Foundation, he believes funders can/should be doing more than simply writing a check.
Over the last five years, Sean has led his family's private foundation to donate nearly $10 million in grants to various nonprofit organizations across the country. They’ve participated in direct charitable activities to help nonprofit organizations raise greater awareness with high-production video assets and provided technical assistance to numerous boards. Don’t miss this behind-the-scenes look at what really happens within foundations and how they want to partner with you on a deeper level👀

For more information + episode details visit: weareforgood.com/episode/413.

About our Sponsor Bloomerang
Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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412. How Cornell Reimagined Donor Engagement at Massive Scale - Ashley Budd Apr 19, 2023

Meet Ashley. Ya’ll. We gotta talk about the jaw-dropping + disruptive + groundbreaking way Cornell reimagined its team structure to unleash radical engagement. Reorganizing teams can be anxiety-inducing, especially during the COVID-19 pandemic, but Cornell’s restructure led to a paradigm-shifting ripple in engagement - like moving from raising $600M to nearly $1B in less than three years🤯 This is a brilliant case study in how to radically unlock the potential of the bottom of your donor pyramid to yield big gains not just financially, but in engagement, story, awareness, event attendance, and loyalty🤝

Learn

How to reimagine the ways teams can interface + amplify each other
Strategies for aligning departments for greater engagement
Tips and tools for reinventing team structures at your org

For more information + episode details visit: weareforgood.com/episode/412.

About our Sponsor Bloomerang
Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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411. The Do's and Dont's of Crafting Purposeful Fundraising Events - Cody Hays Apr 17, 2023

Meet Cody. Who wants to make events easier ane more streamlined? 🙋We brought this incredible nonprofit events + marketing expert onto the pod, because Cody understands how marketing strategies lessen the overwhelm and overwork nonprofiters experience when building events. Tune in to learn how to integrate your mission’s values into your event theme, how to develop a virtual event strategy, and how to flex smart marketing to develop an event that lives and breathes before, during and long after the event confetti falls. Don’t miss his playbook for elevating your event theme and raising more money💰

💡Learn

Figuring out what type of event is best for your organization
5️⃣ strategies to develop virtual event marketing strategies
Case studies + events that are rocking it right now 🎉

Today’s Guest
Cody Hays, Founder, Marketing Mission

For more information + episode details visit: weareforgood.com/episode/411.

About our Sponsor Bloomerang
Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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410. The Funder's Mindset: Recognizing the Humanity of Both Sides - Jon McCoy, CFRE, Becky Endicott, and Hillary Fulton Apr 14, 2023

It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes and make the grantee/funder relationship as symbiotic, empowering (and simple!) for all. Joining us is Hillary Fulton, Founder and principal of Hopeful Consulting. She’s bringing her expertise from the nearly two decades she spent with one of the country’s largest health funders, the Colorado Health Foundation. We’re talking about how we can work together more seamlessly, how to have more open conversations, and what grantees and funders can both do to reimagine the way we chase impact - together. This is a don’t-miss episode for any nonprofit org looking to strengthen their relationships with funders🤝

💡Learn

How to find value alignment with funders
What’s happening on the inside of foundations
A funder’s perspective on working with nonprofits

For more information + episode details visit: weareforgood.com/episode/410.

About our Sponsor Bloomerang
Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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409. The Path to Healing Both Systems + People - Lindsey Fuller Apr 12, 2023

Meet Lindsey. She’s a fierce advocacate for folks on the margins, she builds human-centered, anti-racist systems to inform strong adult school climates. She’s the executive director at The Teaching Well, a nonprofit wellness organization founded on Ohlone land in Oakland, CA. They’re a majority BIPOC, identity-forward team, we believe we can no longer bypass the educator to get to the student. Lindsey fights with the strength of her ancestors behind her for the liberation of her own children and young people everywhere. Don’t miss the story of this incredible organization and human.

Today’s Guest
Lindsey Fuller, Executive Director, The Teaching Well
For more information + episode details visit: weareforgood.com/episode/409.

About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.
About our Sponsor Virtuous
Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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408. How to Find + Track KPIs for Your Org That Really Matter - Brett Kopf Apr 10, 2023

Meet Brett. As a founder, he’s passionate about improving education and goes deep to understand problems and create solutions. With his brother David, he founded Remind.com which is now used by 30 million active users who send billions of messages to families with the goal of giving students an opportunity to succeed Together, they also founded Omella in 2019 after seeing the difficulty educators have collecting money. He’s, in his own words, obsessed with helping customers. Tune in for Brett’s formula for building a company (or organization!)
Learn

Brett’s formula for building a company
Proven tips for acquiring + retaining customers
How to set KPIs and actually track them

For more information and episode details visit: weareforgood.com/episode/408.

About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.
About our Sponsor Virtuous
Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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407. Nonprofit Digital Marketing 101 - Jon McCoy, CFRE, Becky Endicott, CFRE, Dana Snyder and Noah Barnett Apr 07, 2023

Join Jon and Becky alongside two brilliant nonprofit digital marketers - Noah Barnett and Dana Snyder for a robust discussion about the basics of digital marketing📣 At a time when 97% of Americans own a mobile device and 85% own a smartphone, it’s clear we’re in a time of 24/7 connectivity. As a result, digital marketing strategies are no longer “nice to have” - they are absolutely essential for impact-driven organizations to meet this digital moment of connectivity. And it’s not too late to jump in the game! So let’s take a breath and get back to basics with the experts.

💡 Learn

What Digital Marketing is + why it's important
Channels, Tools, Case studies (who's flexing it well + how they're doing it)
Where to start

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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406. Proximity, Community, Compassion: How to Harness Humanity around Criminal Justice - Marc Howard Apr 05, 2023

Meet Marc. He is one of the country’s leading voices and advocates for restoring humanity to the American criminal punishment system. He’s the Founder and President of the Frederick Douglass Project for Justice, a nonprofit that launched in 2020 and allows members of free society to connect with people in prisons to discover firsthand our common humanity and advocate for systemic change. As a professor at Georgetown University, his “Prisons and Punishment” course has become one of the most sought-after courses — co-taught with his childhood friend, Marty Tankleff, who was wrongfully imprisoned for almost 18 years. Students re-investigate likely wrongful conviction cases and create documentaries that suggest innocence and advocate for exonerations. Join us for this conversation that we hope will open your hearts to recognize the humanity in all of us.

💡 Learn

Overview of the Frederick Douglass Project for Justice
What most people get wrong about the criminal justice system
How members of free society can advocate for systemic change
Exploration of what happens when everyday people visit prisons

For more information and episode details visit: weareforgood.com/episode/406.
About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.
About our Sponsor Virtuous
Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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405. Making Tech Human + Accessible for the Small Nonprofit - Cherian Koshy Apr 03, 2023

Meet Cherian. This dynamic and innovative fundraiser believes that tech can be accessible to everyone especially the small to medium nonprofit. Following two decades of frontline fundraising, he founded Nonprofit Operating System, a comprehensive platform designed to help organizations streamline their operations and maximize their impact. If you tuned in for 2023 Trend #6: Humanize the Digital Experience this conversation is an excellent part two with practical applications and encouragement. Tune in to learn how technology can help make room for the human elements of our jobs - authenticity, creativity, and empathy 🙌

💡 Learn

How tech tools can lead to more sustainability
Case studies for using technology nonprofits
Tools your nonprofit can try out today

Today’s Guest
Cherian Koshy, Founder, Nonprofit Operating System

For more information and episode details visit: weareforgood.com/episode/405.

About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf.

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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404. Good Jobs Friday Series (Pt. 2 For the Hiring Org): How to Find + Hire Remarkable Talent at Your Nonprofit This Year - Brooke Hodnefield and Tim Foot Mar 31, 2023

Join us for a special two-part series of How to Find + Land a Good Job in the Nonprofit Sector This Year. This week is for individual job seekers. Jon and Becky are joined by Brooke Hodnefield and Tim Foot from Slingshot Group. Alongside our nonprofit hiring expert friends, we’re exploring cultures of hiring, where to start your journey, how to flex your network for good, and practical advice to keep moving forward. Tune in to get re-energized around your job search💼

Today’s Guests
Tim Foot, President + CEO with Brooke Hodnefield, Vice President of Nonprofit Staffing and Coaching at Slingshot Group

For more information and episode details visit: weareforgood.com/episode/404.

About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf.

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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403. The Superpower of Listening + Centering Community - Alia Whitney-Johnson Mar 29, 2023

Meet Alia. While studying engineering at MIT, she traveled to Sri Lanka for tsunami relief work. It was there that her world unexpectedly changed when she met an 11-year-old girl who would change the trajectory of her life forever. This encounter led her to found Emerge Global, an award-winning nonprofit that supports survivors of child sexual abuse in Sri Lanka in healing and developing their self-sufficiency. In her work with children who’ve endured trauma, sexual abuse, and exploitation, she’s centered her work on community, listening and ethical storytelling. Tune-in for an episode that’s heart-wrench and heart-warming

💡 Learn

About Alia’s work in global youth leadership development
The importance of centering community + ethical storytelling
How to listen and the role of listening in developing community

Today’s Guest
Alia Whitney-Johnson, Chief Operating Officer, Latina American Leadership Academy
For more information and episode details visit: weareforgood.com/episode/403.
About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf.

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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402. How to Build Donor Trust with Authentic Marketing - Javan Van Gronigen Mar 27, 2023

Meet Javan. He’s on a mission to help nonprofits achieve the same level of impact and recognition as major brands. While working as an art director, he found himself pulled toward mission-focused work where his skills could make an even bigger difference. This led him to work with Invisible Children, an org gained worldwide attention through their creation of the Kony 2012 campaign. Javan then founded Donately and Fifty & Fifty to support the many causes and organizations that need that same level of storytelling and digital support. Javan is speaking out language in this episode and has so much wisdom to share with the We Are For Good community 👏Tune in for the playbook on how to take your nonprofit's brand to the next level🚀

💡Learn

Why nonprofits need to think like Fortune 500 brands
The importance of building trust with donors
How to create an effective digital marketing strategy

Today's Guest
Javan Van Gronigen, Creative Director + Founder, Fifty & Fifty + Donately
For more information and episode details visit: weareforgood.com/episode/402.

About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf.

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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401. Good Jobs Friday Series (Pt. 1 For the Job Seeker): How to Find + Land a Good Job in the Nonprofit Sector This Year - Brooke Hodnefield and Tim Foot Mar 24, 2023

Join us for a special two-part series of How to Find + Land a Good Job in the Nonprofit Sector This Year. This week is for individual job seekers. Jon and Becky are joined by Brooke Hodnefield and Tim Foot from Slingshot Group. Alongside our nonprofit hiring expert friends, we’re exploring cultures of hiring, where to start your journey, how to flex your network for good, and practical advice to keep moving forward. Tune in to get re-energized around your job search💼

💡 Learn

How to find alignment in your life and work
Interview tips and tricks to share your story
Do This/Not that from hiring experts

Today’s Guests
Tim Foot, President + CEO with Brooke Hodnefield, Vice President of Nonprofit Staffing and Coaching at Slingshot Group

For more information and episode details visit: weareforgood.com/episode/401.

About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf.

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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400. Celebrating 400 Episodes of the We Are For Good Podcast 🥳 - Jon McCoy, CFRE, Becky Endicott, CFRE and Dana Snyder Mar 22, 2023

We’re flipping the script on the 400th episode🥳 Our dear friend Dana Snyder is interviewing Jon and Becky about all things We Are For Good Podcast. We’re diving into the starting point of the pod, PRO, the community and so much more. Join us for a peak behind the curtain at what we’ve learned and what we're forecasting for the next 400 episodes.

💡Learn

The reason behind starting a podcast (BTS stories during launch🙈)
Lessons learned from 400 episodes
What’s ahead for We Are For Good

For more information and episode details visit: weareforgood.com/episode/400.

About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf.

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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399. Using TikTok to Grow Your Impact -for Good - Brett Peters Mar 20, 2023

Meet Brett. He’s the Global Lead for TikTok for Good, TikTok’s social impact content program that inspires and encourages users to have a positive impact on the planet and those around them😍 The TikTok for Good account highlights organizations that have used TikTok to grow their audience, activate supporters and raise awareness around specific causes. You don’t have to learn any dances or lip-sync to share your voice on TikTok. 📷 Join us for the conversation that makes leaning into the power of TikTok accessible and even fun!

💡 Learn

The Future of Digital Media + Nonprofit Marketing
Overview of TikTok for Good
The role of digital media in Gen Z + Gen Alpha’s philanthropy
How nonprofits can get activated around TikTok today

Today’s Guest
Brett Peters, Global Lead, TikTok for Good
For more information and episode details visit: weareforgood.com/episode/399.

About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf.

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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398. 9 Nonprofit Trends That Matter in 2023: Normalize Rest - Jon McCoy, CFRE, Becky Endicott, CFRE and Kimberly O'Neil Mar 17, 2023

Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re lifting our final trend, Trend #9: Normalize Rest. We’re all about asking the bigger question here, “What if you cared as much about yourself as you did your mission?” Here to explore this topic with us is Kimberly O'Neil, an award-winning professor, executive leader, and social good expert who was the youngest African-American female city manager in the United States🤩 This powerhouse leader is currently the Founder and CEO of The Giving Blueprint, a Texas-based company that increases community engagement through social business development, strategic partnerships, advocacy, and civic education. Don’t miss this conversation - we need more voices and action pouring into rest across our sector💙

💡Learn

How not prioritizing rest holds our sector back
How we can normalize rest within our organizations
Why rest begins with leadership modeling + advocacy
Examples of organizations and leaders who are leaning into this trend

For more information and episode details visit: weareforgood.com/episode/398.

About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf.

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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397. Solving Hunger in America by Locking Arms for Impact - Luis Guardia Mar 15, 2023

Meet Luis. He’s the President of the Food Research & Action Center (FRAC), a national nonprofit improving the nutrition, health, and well-being of people struggling against U.S. poverty-related hunger through advocacy, partnerships, and by advancing bold and equitable policy solutions. 👏He’s sharing how FRAC locks arms for impact and the ripple effect of those partnerships. We all have a role to play in eradicating poverty-related hunger - tune in!

💡Learn

About Food Research & Action Center Mission and Programs
The impact of FRAC's Healthy School Meals for All Campaign
The importance of partnerships and collaborations in creating lasting impact
How local organizations can get involved in FRAC's work

For more information and episode details visit: weareforgood.com/episode/397.

About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf.

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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396. A Holistic Approach to Leadership Development - Sonya Perez-Lauterbach Mar 13, 2023

Meet Sonya. When this incredible human entered our midst in the We Are For Good community, we just knew we’d met a kindred spirit. As a certified Leadership and Change Management Coach, she shares her critical insight and support with clients, empowering them to navigate change with more resilience, clarity, and joy. She’s sharing her perspectives on the unique challenges that leaders in the social sector face. Plus, her one good thing, just might be one of our favorites ever 😍Tune in for a mini-coaching session that’s sure to inspire.

💡Learn

The importance of a holistic approach to growth
Why self-care is difficult, especially for those of us in the social sector
Tools for leaders to develop and grow

For more information and episode details visit: weareforgood.com/episode/396.
About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf.

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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395. 9 Nonprofit Trends That Matter in 2023: Lock Arms for Impact - Jon McCoy, CFRE, Becky Endicott, CFRE and Anne Marie Dougherty Mar 10, 2023

Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re diving into Trend #8: Lock Arms for Impact. We can’t go at this alone to accomplish the Impact Uprising. This is going to look a lot like breaking down walls, leaving our silos, and solving for the bigger picture - together. Joining the conversation is Anne Marie Dougherty, CEO of the Bob Woodruff Foundation. She’s sharing her experience around partnerships and moving in lockstep together with other organizations. Tune in to get inspired to do more together🤝

How to rethink partnerships
Attributes of a culture of innovation and collaboration
Case studies demonstrating Lock Arms for Impact

For more information and episode details visit: weareforgood.com/episode/395.
About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf.

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact - Valerie Brown Mar 08, 2023

Meet Valerie. This proud New Yorker is an accomplished marketing and technology leader with over 20 years of experience across sectors. While working in media and entertainment (Project Runway marketing royalty here🤩), Valerie discovered her true passion while driving NBC Universal to implement corporate social responsibility efforts. Now, she’s the Nonprofit Industry Advisor at Salesforce where she continues to help orgs successfully implement and adopt technology to scale their marketing efforts. Don’t miss her expert tips to move your organization’s brand forward with marketing

💡Learn

Valerie’s experience and takeaways from working in a variety of sectors
The importance of brand identity and name recognition
Case studies of organizations who are rocking their mission brand!
Examples of normalizing rest in the nonprofit sector

Today’s Guest
Valerie Brown, Nonprofit Industry Advisor, Salesforce
For more information and episode details visit: weareforgood.com/episode/394.
About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits. To learn more visit bloomerang.com/weareforgood.
About our Sponsor Virtuous
Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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393. Principles of Building + Scaling Organizations - Brian Joseph Mar 06, 2023

Meet Brian. He’s the Co-Founder and Co-CEO of RevJen Group, a social enterprise dedicated to empowering nonprofit leaders and their organizations. Through revenue capacity-building workshops, facilitated peer groups, and community membership, RevJen amplifies the impact of leaders in the social sector. Brian is bringing his more than 20 years of experience and unique insights on building and scaling successful organizations to the podcast. Tune in for this conversation about what’s possible for nonprofits as they scale while still sustaining the people and the finances to do more good in the world.

💡 Learn

Principles of Building + Scaling Organizations
Capacity Building Resources
Creating Nonprofit Human + Financial Sustainability

Today’s Guest
Brian Joseph, CEO + Co-Founder, RevGen
For more information and episode details visit: weareforgood.com/episode/393.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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392. 9 Nonprofit Trends That Matter in 2023: Be a Change Agent - Jon McCoy, CFRE, Becky Endicott, CFRE and Tania Bhattacharyya Mar 03, 2023

Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re breaking down Trend #7: Be a Change Agent. This is the year to find your voice and stand proudly in support of a mission or movement. You have the power to make a difference in the world with your voice. Here to add a spark to this conversation is Tania Bhattacharyya, founder of Lumos Marketing and rockstar fundraiser (she’s raised nearly $8M during her career!) Her superpower is lighting up women and leaders of color voices, opening doorways of opportunity and influence. Don’t miss this conversation - we hope you’ll walk away empowered to share your voice, story, experience and ideas 🗣️

💡Learn

How being a change agent can affect change
8️⃣ Steps to get started on your journey as a change agent
An overview of thought leadership + how you can be a thought leader

For more information and episode details visit: weareforgood.com/episode/392.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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391. The Pathway from Chief Development Officer to CEO - Michelle Flores Vryn, CFRE and Adrienne Longnecker, CFRE Mar 01, 2023

Meet Michelle and Adrienne. We have two dynamic leaders in the house🤩 Michelle is Chief Development Officer at OneStar and Adrienne Executive Director at Colorado River Alliance. They’re talking through their own career pathways and the lessons they’ve learned along the way. We’re exploring the potential pathway from CDO to CEO and the barriers that may exist. Tune in for their expert tips to find alignment in your own journey📍

💡Learn

How to find alignment in your career
The pathway from Chief Development Officer to Chief Executive Officer
How to foster an organizational culture valuing growth

Today’s Guests
Michelle Flores Vryn, CFRE, Chief Development Officer at OneStar + Adrienne Longnecker, CFRE, Executive Director at Colorado River Alliance

For more information and episode details visit: weareforgood.com/episode/391.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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390. The Mission of No One Left Behind - Jeff Phaneuf Feb 27, 2023

Meet Jeff. From high school teacher to Congressional campaign manager to U.S. Marine, Jeff has dedicated his life to serving others. Today, he’s the Director of Advocacy at No One Left Behind, the longest-standing nonprofit dedicated to our local allies from the wars in Iraq and Afghanistan. Tune in to hear how No One Left Behind is advocating to keep our allies safe and provide them with the support they need.

💡 Learn

History + Mission of No One Left Behind
The landscape for U.S. allies following the withdrawal from Afghanistan
How you can support No One Left Behind and their work

Today’s Guest
Jeff Phaneuf, Director of Advocacy, No One Left Behind

For more information and episode details visit: weareforgood.com/episode/390.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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389. 9 Nonprofit Trends That Matter in 2023: Humanize the Digital Experience - Jon McCoy, CFRE, Becky Endicott CFRE and Nejeed Kassam Feb 24, 2023

Welcome back to our Friday Series, Trends that Matter in 2023. We’re going to explore Trend #6: Humanize the Digital Experience today on the podcast. With the emergence of new AI, humanizing the digital experience is more important than ever. Here with us is Nejeed Kassam, Co-Founder and CEO of Keela and Co-Founder of Fundraising Kit, to explore how nonprofits can bring humanity to the forefront of digital experiences. Tune in for a conversation about creativity, building systems of belonging, and how we can work with technology to make our work more human. 👨‍💻

💡Learn

How to build tech systems that create belonging
Goals your nonprofit could implement today
How to not lose our humanity amid automation

For more information and episode details visit: weareforgood.com/episode/389.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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388. Want to be a Nonprofit Leader? Here's Your Pathway. - Dr. Patton McDowell, MBA, CFRE Feb 22, 2023

Meet Patton. This nonprofit consultant and coach has worked with nearly 275 organizations on their leadership development, fundraising and strategic planning. On his podcast Your Path to Nonprofit Leadership, Patton chats with nonprofit leaders around the world and in 2022 he published a book by the same title. We’re talking about how you can identify your leadership goal and create a detailed plan to get you there. If you’re at an organization looking to invest in the next leader or an employee looking to step into that leadership role, he has the advice to support you on either path. Don’t miss it!

Learn

Barriers that exist around leadership development and how to overcome them
How to identify your leadership goals
The importance of wellness in the sector

Today's Guest
Patton McDowell, Founder, PMA Nonprofit Leadership
For more information and episode details visit: weareforgood.com/episode/388.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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387. How to Build the Infrastructure to Succeed in Fundraising - Mary Hackett Feb 20, 2023

Meet Mary. As a frontline fundraiser, she built her own software to crunch the numbers saving herself time and energy and her fundraising results skyrocketed 🚀 Ten years ago, she founded Databasey, which has helped more than 500 organizations make sense of their data. She’s sharing her insights for making data and operations more streamlined and user-friendly. Tune in to get excited about using your database and achieving your fundraising goals this year🎉

💡 Learn

The importance of operations in fundraising
How to collaborate across operations and development teams
How to work smarter, not harder through automation

Today’s Guest
Mary Hackett, Founder, Databasey
For more information and episode details visit: weareforgood.com/episode/387.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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386. 9 Nonprofit Trends That Matter in 2023: Community is Core - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones Feb 17, 2023

Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re exploring Trend #5: Community is Core. It’s no secret that we believe community everything, and we want to empower you to co-build a community around your missions. The philosophy of community building is no longer “build it and they will come.” True community is building WITH people. Plus, this conversation means we get to hang out with one of the best community builders we know, Floyd Jones, Director of Community and Partnerships at Givebutter. Join us as we chat about building, engaging and activating those nearest and dearest to build movements that have the power to change the world🌎

💡Learn

What community looks like in today’s world
How you can utilize data to find your core supporters
The role of listening in building community

For more information and episode details visit: weareforgood.com/episode/386.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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385. Centering People-Driven Analytics + Data Equity - Meena Das Feb 15, 2023

Meet Meena. She’s a community data strategist who helps nonprofits and social impact agencies advance human-centered data insights - focusing on equitable research tools and analyzing engagement. She helps nonprofits and social impact agencies with mindful research practices for a social justice-centered community. Plus, she’s just an incredible human who volunteers as advisor to 10+ amazing small-shops across North America, mentors immigrant women in technology and data science-related careers and is creating an online school called Data Is For Everyone! Don’t miss this conversation that will help us humanize data and put these principles into action 📊

Learn

The importance of People-Driven Analytics
What Data Equity + Community Centric Data Principles are
How you can apply these concepts to your work

Today’s Guest
Meena Das, Founder + Principal, NamasteData

For more information and episode details visit: weareforgood.com/episode/385.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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384. 9 Tools for Creating Social Impact - Jacob Harold Feb 13, 2023

Meet Jacob. This former Greenpeace activist, social change strategist and former President and CEO of Guidestar (now Candid) has seen social movements rise to make lasting impact in our world. His recent book “The Toolbox: Methods and Mindsets for Maximizing Social Impact” is the book for changemakers and he’s exploring the concepts in the book with us on the podcast 🙌Tune in for this deep dive into social impact case studies, tools, strategies and so much more.

💡 Learn

Methods and Mindsets for Maximizing Social Impact
Do’s and Don’ts of Creating a Social Movement
Tools to create a true and lasting impact

Today’s Guest
Jacob Harold, Social Change Strategist + Author
Episode Highlights

Jacob’s story and journey to where he is today (2:30)
9 Tools (10:00)
Game Theory (12:30)
Design Thinking (17:00)
Do’s and Don’ts of social movements (26:00)
A powerful moment of philanthropy in Jacob’s life (38:00)
Jacob’s One Good Thing: Ground yourself in purpose and ethics. (41:00)

For more information and episode details visit: weareforgood.com/episode/384.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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383. 9 Nonprofit Trends That Matter in 2023: Marketing is Mission - Jon McCoy, CFRE, Becky Endicott, CFRE and Eric Ressler Feb 10, 2023

Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023 Today we’re breaking down Trend #4: Marketing is Mission. Marketing is no longer a facet of your mission, it IS your mission manifested. Eric Ressler, Founder and Creative Director at Cosmic, is joining us for the conversation to break down why communication, design and marketing are keys to organizational success. Join us as we explore how the way you attract, market and find your believers is mission work.

💡Learn

The importance of getting clear on values, mission and vision
How nonprofits can leverage the curator economy
The role culture plays in your brand and marketing

Episode Highlights

Tonesetting: Marketing is Mission (1:20)
Community voices around this trend (7:50)
Case Studies (10:00)
Pro Tips (11:35)
Why Eric believes Marketing is Mission (14:35)
Action centers + action hubs (16:55)
Creator economy (20:00)
Become a new media company (23:05)
Mindsets about marketing to release and hold onto (27:15)
Case study of this idea in action: Constructive Dialogue Institute (30:10)
Eric’s One Good Thing: Curiosity. (33:50)

For more information and episode details visit: weareforgood.com/episode/383.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

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382. The New Playbook: Investing in Young People to Tackle Climate Change - Lissie Garvin Feb 08, 2023

Meet Lissie. She’s the Foundation and Fellowship Program Director for the 776 Foundation, an org we truly believe will change the world. It was founded to fund problem-solvers combatting inequity worldwide through brilliant and creative methods. Focused specifically on climate change as a “technological, social, and political issue,” the fellowship’s first round of funding was awarded to 20 individuals under the age of 23. Tune in to hear how young people are empowered with tools, resources and network to combat climate change 💪🌎

💡 Learn

Overview of the 776 Foundation
The inspiration behind starting the 776’s Climate Fellows Cohort
How a two-year cash gift of $100K + network + Cerbro is powering these innovators
The power of social enterprise solutions

Today’s Guest

Lissie Garvin, Foundation and Fellowship Program Director, 776 Foundation
Episode Highlights

Lissie’s story and journey to where she is today (5:40)
Overview of 776 (11:15)
Where the idea of the cohort came from (16:35)
What Lissie has learned about Gen Z (26:40)
A powerful moment of philanthropy in Lissie’s life (36:30)
Lissie’s One Good Thing: Connecting people (39:30)

For more information and episode details visit: weareforgood.com/episode/382.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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381. The Love of Books + The Power of Community: Meet the Little Free Library - Greig Metzger Feb 06, 2023

Meet Greig. He’s the Executive Director of Little Free Library, an org that builds community, increases access to books and inspires readers 😍📖 This movement continues to grow with more than 150,000 registered book-sharing boxes worldwide in all 50 states, 115 countries and seven continents - all run by volunteers. But, that’s not all - this nonprofit grants Little Free Libraries full of books to areas that most need it through its Impact Library Program and champions diverse books through its Read in Color initiative. This conversation is heart-warming and inspiring - don’t miss it! 📚

💡 Learn

Overview of the Little Free Library movement
How orgs can stay true to their missions while meeting community needs
How you can get involved with Little Free Library

Today’s Guest
Greig Metzger, Executive Director, Little Free Library
Episode Highlights

Greig’s story and journey to where he is today (3:20)
History of Little Free Libraries (11:00)
The gap Little Free Library is filling and the impact they’re seeing (12:00)
Read in Color Initiative (17:00)
Greig’s One Good Thing: Be willing to swing and miss. (35:00)
How to connect with Little Free Library (37:00)

For more information and episode details visit: weareforgood.com/episode/381.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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380. 9 Nonprofit Trends That Matter in 2023: Giving is Identity - Jon McCoy, CFRE, Becky Endicott, CFRE and T. Clay Buck, CFRE Feb 03, 2023

Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023🥳 This week, we’re exploring Trend #3: Giving is Identity. We believe everyone can be a philanthropist. Giving is part of what makes us who we are and when nonprofits can find value-aligned supporters and activate them something magical happens. Here to dive into this further with us is Clay Buck. Tune in for a conversation about the opportunities that exist when we invite people at all giving levels in a way that is open and inclusive.

💡Learn

How to move beyond basic affinity to find alignment of identity + values
PRO tips to make it easy for supporters to represent your org
Data about how giving can become a part of your identity

Episode Highlights

The Generosity Crisis (2:10)
Everyone can be a philanthropist (4:25)
Case Study for Giving is Identity: charity: water’s The Spring (5:15)
Correlation between giving + Identity (11:20)
The Generosity Ecosystem (12:40)
Data around giving and identity (16:00)
Philanthropic Psychology (22:20)
Clay’s One Good Thing: Take care of you and honor your identity. (27:15)

For more information and episode details visit: weareforgood.com/episode/380.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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379. Learning to be an Ethical Storyteller - Christy Kern Feb 01, 2023

Meet Christy. She believes words matter. As a communications consultant and ethical storytelling purist, she guides nonprofits through the process of creating storytelling that is both ethical and effective. She’s talking through how to bring humanity front and center as we collect and share stories. Her love of ethical storytelling is contagious - tune in for inspiration and practical tips.

💡 Learn

Four Keys of Communication
Ethical Storytelling: What is it and why it matters
The role of relationships in ethical storytelling

Today’s Guest
Christy Kern, StoryBrand Facilitator, Ethical Storytelling Researcher
Episode Highlights

Christy’s story and journey to where she is today (1:50)
Tone setting - the keys of communication and how it relates to nonprofits (5:30)
Christy’s 4 Guiding Principles to Communication:
1. To be clear is to be kind.
2. Upholding dignity is paramount.
3. Always anchor in value.
4. Know what you are for.
Ethical storytelling and how you work with clients to tell their stories in a dignified way (18:00)
Story stewardship (21:00)
Relationship over commodity (23:00)
Christy’s research around ethical storytelling (27:00)
Do this / not that with ethical storytelling (31:00)
A powerful story of philanthropy in Christy’s life (34:00)
Christy’s One Good Thing: Find or create a space where you can be vulnerable and make mistakes. (38:00)
How to connect with Christy (42:00)

For more information and episode details visit: weareforgood.com/episode/379.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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378. Unlocking the Impact of Proximate Leadership - Tulaine Montgomery Jan 30, 2023

Meet Tulaine. She’s a social entrepreneur, educator and community organizer. She serves as Co-CEO at New Profit, a venture philanthropy org that backs social entrepreneurs who are advancing equity and opportunity. She’s sharing how leaning into proximity, though listening and valuing people's lived experience, can lead to true transformation. Don’t miss Tulaine’s heartwired counsel that had us nodding along the whole conversation.

Learn

The power of proximity in the social impact space
Examples of proximate leadership + insight
How busyness can be a cover for mediocrity

Today’s Guest
Tulaine Montgomery, Co-CEO, New Profit

Episode Highlights

Tulaine’s story and journey to where she is today (4:00)
Proximity as a value (11:45)
Listening (15:00)
How the social sector can rise up to meet this moment (19:00)
Example of proximate insight + leadership: GirlTrek (26:00)
A powerful moment of philanthropy in Tulaine’s life (41:00)
Tulaine’s One Good Thing: The Stockdale Paradox - have unshakeable faith and an unblinking eye. (52:00)

For more information and episode details visit: weareforgood.com/episode/378.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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377. 9 Nonprofit Trends That Matter in 2023: Trust Based Philanthropy - Jon McCoy, CFRE, Becky Endicott, CFRE and Carolina García Jayaram Jan 27, 2023

Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023 🥳 In week three, we’re taking a look at the 2nd trend: Trust Based Philanthropy + Leadership. We couldn’t have this conversation without inviting Carolina García Jayaram to talk about what this looks like in action. She’s the Founding CEO at The Elevate Prize Foundation, where their goal is to Make Good Famous. Tune in for a conversation about how the power of trust at nonprofit orgs is accelerating our impact and success 🙌

💡Learn

What happens when organizations operate without trust
The role transparency plans in trust
Examples of what trust-based philanthropy and leadership looks like

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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376. A Crash Course on Major Gift Qualification - Meg George Jan 25, 2023

Meet Meg. She’s Co-Founder and President of George Philanthropy Group, where their team has raised over $1B as major gift advisors, Meg’s career changed when she learned which questions to ask and how to pose them. She’s sharing those lessons learned including 1) how to qualify your major gift asks and 2) ensuring your asks will be strategically aligned. This episode is a must-listen for fundraisers with big dreams for 2023 - tune in!

💡 Learn

Why qualification is the key to successfully securing major gifts
How to develop authentic relations as a fundraiser
Major gift best practices for today’s philanthropic landscape

Today’s Guest
Meg George, Co-Founder and President, George Philanthropy Group
Episode Highlights

Meg’s story and journey to where she is today (2:50)
Major Gift best practices considering this current landscape (6:20)
Cultivate a major gifts program that doesn’t exist today (10:00)
Qualification (15:00)
What does modern qualification look like in the digital age (25:50)
Being a change agent (32:50)
A powerful story of philanthropy in Meg’s life (41:15)
Meg’s One Good Thing: Work smarter not harder. (44:50)
Connect with Meg and George Philanthropy Group (46:10)

For more information and episode details visit: weareforgood.com/episode/376.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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375. How to Tap Your Courage Consistently + Reach Your Highest Potential - Antoinetta Mosley Jan 23, 2023

Meet Antoinetta. She’s a courage curator, diversity, equity, and inclusion (DEI) strategist, author and CEO at I Follow the Leader LLC. She’s a big believer in the power of consistently cultivating courage. We’re so excited for her to join us on the podcast today and share her playbook for how we can step out of complacency and into courage - don’t miss it.

💡 Learn

About the 7 Attributes of Courage
How courageous conversations build cultures people celebrate
Why your nonprofit shouldn’t DIY Your DEI

Today’s Guest
Antoinetta Mosley, CEO, I Follow the Leader LLC
Episode Highlights

Antoinetta’s story and journey to where she is today (3:30)
Tone Setting (6:00)
Antoinetta’s New Book: 6 Months of Courage Candy: Consistently Cultivate Courage to Reach Your Highest Potential (13:00)
Seven attributes of Courage (17:00)
How to create an action plan to implement today’s topics (20:00)
Cultivating equitable spaces (22:00)
Why your nonprofit shouldn’t DIY Your DEI (27:00)
Example organization that has done this work + done it well (31:00)
A powerful moment of philanthropy in Antoinetta’s life (33:00)
Antoinetta’s One Good Thing: Courage Over Complacency. (36:00)
How to connect with Antoinetta (38:00)

For more information and episode details visit: weareforgood.com/episode/375.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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374. 9 Nonprofit Trends That Matter: Prioritizing Self Growth - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Mallory Erickson Jan 20, 2023

Last week, we kicked off our Friday Series on 9️⃣ Trends that Matter in 2023 with a tonesetting conversation.🥳 This week, we’re diving into the 1st trend: Prioritizing Self-Growth. Plus, we brought in our dear friend Mallory Erickson who is one of the wisest people we know to speak into how you can and need to invest in yourself. She provides a roadmap for personal self-growth and gives the pep-talk you didn’t know you needed to focus on your professional and personal development this year💪

💡Learn

How to cultivate a growth mindset
The importance of finding your community of belonging + accountability
Practical tips to live out your values and take care of yourself

Episode Highlights

Roadmap for personal self-growth this year (2:40)
- Let’s celebrate where you are right now.
- Set intentions to align your habits + actions around what you want to accomplish personally + professionally
- Advocate for yourself.
- Create space.
- Don’t give yourself a deadline. Self-Growth is an ongoing process, not a to-do list.
- Share what you are learning in community.
Case study: Episode 133. The 3 Step Formula to Creating Lasting Social Change - Taneshia Nash Laird (5:50)
PRO tips for Prioritizing Self-Growth (7:00)
- Release the burden of guilt that you’re spending too much time on yourself.
- Make a 1% shift somewhere in your life.
What self-growth means to Mallory + how it has shifted throughout her career (12:45)
Setting goals around self-growth (15:20)
How to move forward in alignment with your values (20:05)
Mallory’s One Good Thing: Don’t silo the pieces of your humaneness. (36:55)

For more information and episode details visit: weareforgood.com/episode/374.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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373. Born This Way Foundation: Building a Kinder, Braver World - Alex Aide Jan 18, 2023

Meet Alex. He’s the Director of Programs + Impact at Born this Way Foundation. That’s right - Born This Way Foundation - as in the nonprofit co-founded and led by Lady Gaga and Cynthia Germanotta 🤩 The team at Born This Way have spent the past 🔟 years working with and for young people to build a kinder, braver world - particularly. Alex talks us through their high-impact programming, youth-led conversations and their swoon-worthy mission to make kindness cool. They’re breaking down the stigma around mental health too. Tune in to find out how.

💡Learn

The mission of Born This Way Foundation
How Born This Way Foundation leans into community + collaboration to deepen impact
What happens when you empower the voice of your community

Today’s Guest
Alex Aide, Director of Programs + Impact, Born This Way Foundation

Episode Highlights

Alex’s story and journey to where he is today (4:15)
Overview and history of the Born This Way Foundation (11:15)
Overview of Born This Way Foundation’s Programs (16:05)
Be There Certificate (22:00)
2022 Impact Report (30:00)
A powerful moment of philanthropy in Alex’s life (39:50)
Alex’s One Good Thing: You matter. (45:00)
How to connect with Born This Way Foundation (46:25)

For more information and episode details visit: weareforgood.com/episode/373.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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372. Starting + Sustaining a Planned Giving Program - Tony Martignetti Jan 16, 2023

Meet Tony. If you term “planned giving” strikes either fear or confusion in your heart, get excited, because we brought the OG of planned giving knowledge and dispelling tired myths about this part of our business. For more than two decades, he’s been starting and growing planned giving programs at nonprofits across the United States. He’s sharing how to know when your nonprofit is ready to take this step and what it takes to set up a planned giving program. Tune in to have all your planned giving anxieties eased🙌

💡Learn

Must haves to start your planned giving program
How to sustain planned giving programs
Myths of planned giving

Today’s Guest
Tony Martignetti, Evangelist, Planned Giving Accelerator
Episode Highlights

Tony’s story and journey to where he is today (3:00)
Myths of planned giving (11:40)
Overview of bequests (12:10)
The must haves of planned giving programs (21:30)
Bringing new energy to planned giving programs (24:00)
Do This / Not That with Planned Giving (27:00)
Sustaining a planned giving program (32:10)
A powerful moment of philanthropy in Tony’s life (35:00)
Tony’s One Good Thing: Every day is a new opportunity. (37:20)
How to connect with Tony (38:30)

For more information and episode details visit: weareforgood.com/episode/372.
Planned Giving Accelerator is an online membership community, where folks in small- and mid-size nonprofits learn to launch Planned Giving fundraising in their orgs. This adds value to your fundraising toolkit, with a method of starting or growing your endowment. You’ll learn how to raise long-term, sustainability-type gifts in donors’ wills. Tony Martignetti teaches the 3-month course, yet members learn as much from their peers as they do from him in the Accelerator weekly 1-hour meetings together. The next class starts in early March and you’ll be done by Memorial Day. Information is at PlannedGivingAccelerator.com.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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371. 9 Nonprofit Trends That Matter in 2023 - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jan 13, 2023

Join Jon and Becky as we kick off our 9 Nonprofit Trends That Matter in 2023 Series! This is the primer for the trends we believe nonprofits should prioritize in the new year and beyond. We'll dive deeply into each topic over the course of the coming weeks to ensure you're informed and activated. We’re sharing how you can shift your mindsets to meet the moment, tips for success and examples of who’s already doing it well in the sector.
Episode Highlights

Embracing evolution in 2023 (1:00)
How do we center our work in joy? (2:00)
Tone setting + mindset work this year (5:00)
9 Nonprofit Trends That Matter in 2023 (10:00)
- 1. Prioritizing Self Growth
- 2. Trust-Based Philanthropy + Leadership
- 3. Giving is Identity
- 4. Marketing is Mission
- 5. Community is Core
- 6. Humanize the Digital Experience
- 7. Be a Change Agent
- 8. Lock Arms for Impact
- 9. Normalize Rest
FREE Workshop: 9 Nonprofit Trends That Matter in 2023
Join the We Are For Good Community
Start Learning Today in We Are For Good PRO

For more information and episode details visit: weareforgood.com/episode/371.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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370. Leveraging a Venture Mindset in Philanthropy: Investing in Bold, Unproven Ideas - Rena Greifinger Jan 11, 2023

Meet Rena. She’s an award-winning social entrepreneur, philanthropy leader, and advocate for women and girls. She’s the Director of Individual Philanthropy at Population Services International (PSI) and the Managing Director of Maverick Collective by PSI, a community of bold philanthropists advancing health and gender equity. We’re chatting through taking a business approach to saving lives and providing real solutions to complex health problems. Tune in to hear her incredible wisdom on how we can reimagine philanthropic models to create sustainable and scalable solutions.

💡Learn

Maverick Collective’s Unique Philanthropic Model
An overview of the Triple Impact Framework
How your nonprofit can move towards sustainability and scalability

Today’s Guest

Rena Greifinger, Director of Individual Philanthropy, Population Services International (PSI) and Managing Director, Maverick Collective by PSI

Episode Highlights

Rena’s story and journey to where she is today (4:00)
Building authentic and equitable partnerships (17:00)
Leverage a Venture Mindset: Investing in Bold, Unproven Ideas (23:00)
A story of the Triple Impact Framework playing out (30:00)
Advice for nonprofits to move towards sustainability and scalability (39:00)
A powerful moment of philanthropy in Rena’s life (44:00)
Rena’s One Good Thing: Surround yourself with the best people who can make your vision a reality with you. (48:00)
How to connect with Rena and PSI and Maverick Collective (50:00)

For more information and episode details visit: weareforgood.com/episode/370.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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369. Below the Surface of charity: water's $700M+ Impact - Scott Harrison Jan 09, 2023

Meet Scott. This nightclub promoter turned nonprofit founder won’t stop until all people have access to clean water. In 16 years, charity: water has funded over 111,000 water projects in 29 countries bringing water to more than 15 million people. With a focus on innovation, Scott leads charity: water with optimism and a can-do-attitude. You won’t want to miss this conversation that’s a pep-talk for anyone making a difference - wherever you are in the world 🌏💙 We’re so glad you’re here for the premier of season 7 on the We Are For Good Podcast.

💡Learn

What Scott thinks about instead of the nonprofit sector
How Charity: water’s monthly giving community The Spring started
The importance of optimism + building believers

Today’s Guest
Scott Harrison, Founder and CEO, charity: water
Episode Highlights

Scott’s story and journey to where he is today (1:50)
Mindsets Scott leans into (7:20)
charity: water’s unique funding model (15:35)
Building believers (21:30)
The Spring, charity: water’s monthly giving program (36:35)
A powerful moment of philanthropy in Scott’s life (34:45)
Scott’s One Good Thing: Share your stories. (41:10)

For more information and episode details visit: weareforgood.com/episode/369.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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368. Best of Season 6 - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Julie Confer Dec 28, 2022

Jon, Becky and Julie are in the house for the Season 6 Finale 🎉Tune in to hear the biggest takeaways we've gleaned six months of action-packed, impact-forward conversations. Tune in for the best-of-the-best convos and the themes that thread through the season. Plus, we’re giving you one more gift before we ring in 2023 - a playlist of the top 15 most downloaded episodes during season 6. Tune in and take notes✍️
Episode Highlights

Season 6 highlights (2:10)
2022 Highlights (4:40)
Tone setting: Find Hope + Look Over the Horizon (7:40)
Trends lifted throughout season 6 (10:00)
- Purpose driven events + experiences + partnerships
- Embrace technology + digital transformation
- Trust-based leadership
- Keep your compassion in check
- Don’t just “move the needle,” change the culture
- Collective giving
Themes to remember looking ahead to 2023 (25:20)
- Everyone is a philanthropist.
- Lean into vulnerability and balance within your teams.
- Share your story…constantly and authentically.
- Community is everything.
One Good Thing (27:15)
- Becky: Self-care is a human right.
- Jon: “Know what you are doing. Love what you are doing. And believe in what you are doing.” -Will Rogers
- Julie: Look up.
Calls to Action (41:00)
- Listen: Top 15 Episodes of Season 6 Playlist
- How can we help you? Email where you’re stuck to hello@weareforgood.com.
- Join the We Are For Good Community.

For more information and episode details visit: weareforgood.com/episode/368.
About our sponsor, Philanthropy Together
We believe that everyone can be a philanthropist. Together, let’s create a world filled with passionate, empowered people giving collectively and intentionally.
The first training of the new year is Wednesday, January 18th - and you can sign up or learn more at philanthropytogether.org.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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367. Good Humans of 2022: Meghana Gunturi Dec 23, 2022

Meet Meghana. This high-schooler is the founder of Neurodiversity Horizons, a nonprofit that aims to increase public accommodation for people with disabilities. Neurodiversity Horizons has 22 international chapters (Switzerland, Australia, France, India, UK, South Africa, Canada, and all over the United States). She runs social media campaigns to generate awareness and launched a podcast that has been heard in more than 11 countries. She has spoken about this initiative at the Stanford Neurodiversity Summit to 5,000+ attendees. It’s an honor to celebrate the diversity of the human brain with this Gen-Z founder. We love her moxie and how she’s boldly making the change she wants to see in the world. We’re rooting for you Meghana!
Today’s Guest
Meghana Gunturi, High Schooler in Southern California and Founder of Neurodiversity Horizons

Episode Highlights

Meghana’s story and journey to where she is today (3:00)
What is neurodiversity and some of the stigmas surrounding it (8:21)
About Neurodiversity Horizons (12:00)
Meghana’s love for entrepreneurship (20:00)
Neurodiversity Horizons’s board (24:00)
Gen Z and the future of the sector (27:00)
Meghana’s ultimate dream for philanthropy and advocacy (33:00)
Favorite charity other than Neurodiversity Horizons: Best Buddies (36:00)
Favorite human quality: Kindness and teamwork (36:00)
What the nonprofit community could learn from Meghana’s experience? (41:00)
Meghana’s One Good Thing: Perseverance. (44:00)
How to connect with Neurodiversity Horizons (46:00)

For more information and episode details visit: weareforgood.com/episode/367.
About our Good Humans Week Presenting Sponsor, Goodworld
Good Humans Week presenting sponsor Goodworld is helping nonprofits and companies level up their culture and impact by democratizing giving. Goodworld's leading all-in-one solution for workplace giving, donation matching, volunteering, and charitable rewards is perfect for purpose driven organizations of every shape and size.
We're partnering with Goodworld to give the gift of giving back. Goodworld's gift cards are the most impactful gift for every occasion. A gift card lets you send donors, employees, customers and friends dollars to donate to their favorite charitable cause. So come on, let's change the world together with gifts that make a difference at goodworldnow.com/givecards.
About our sponsor, Philanthropy Together
We believe that everyone can be a philanthropist. Together, let’s create a world filled with passionate, empowered people giving collectively and intentionally.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

366. Good Humans of 2022: Kevin Clayton Dec 21, 2022

Meet Kevin. Senior Vice President, Head of Social Impact and Equity at the NBA's Cleveland Cavaliers. He believes everyone is part of the diversity and inclusion landscape. Through this approach, he has created results affecting representation and culture in the workplace, revenue from the marketplace, authentic community and fan engagement. It's no wonder he was named as one of the 2022 Good Humans Award winners by GoodWorld, which honors people who create a ripple of positive change in their community, at work, and beyond. He’s breaking down how he gets people on board with this critical work and how recognizing people’s humanity is more important than titles. Grateful for your leadership and passion, Kevin!
Today’s Guest
Kevin Clayton, Senior Vice President, Head of Social Impact and Equity, Cleveland Cavaliers
Episode Highlights

Kevin’s story and journey to where he is today (4:00)
Cavs programming and the Cleveland community (14:00)
The house on fire analogy (28:00)
Business strategy + diversity and inclusion (32:25)
Building inclusive communities (41:30)
Allyship (52:05)
Kevin’s One Good Thing: Diversity, inclusion, equity is how we come together from a humanity standpoint. (54:40)
How to connect with Kevin (53:15)

For more information and episode details visit: weareforgood.com/episode/366.
About our Good Humans Week Presenting Sponsor, Goodworld
Good Humans Week presenting sponsor Goodworld is helping nonprofits and companies level up their culture and impact by democratizing giving. Goodworld's leading all-in-one solution for workplace giving, donation matching, volunteering, and charitable rewards is perfect for purpose driven organizations of every shape and size.
We're partnering with Goodworld to give the gift of giving back. Goodworld's gift cards are the most impactful gift for every occasion. A gift card lets you send donors, employees, customers and friends dollars to donate to their favorite charitable cause. So come on, let's change the world together with gifts that make a difference at goodworldnow.com/givecards.
About our sponsor, Philanthropy Together
We believe that everyone can be a philanthropist. Together, let’s create a world filled with passionate, empowered people giving collectively and intentionally.
The first training of the new year is Wednesday, January 18th - and you can sign up or learn more at philanthropytogether.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

365. Good Humans of 2022: Jon - Adrian "JJ" Velasquez Dec 19, 2022

Meet JJ. He’s worked tirelessly to redefine the humanity of incarcerated people . Even while spending 24 years incarcerated for a crime he didn’t commit, he seized every opportunity to learn, lead, support and give to others. This fierce advocate for justice holds many titles including son, dad and grandpa. He’s co-founder of Voices From Within, an educational program addressing gun violence in New York City as well as Program Director at The Frederick Douglass Project for Justice. From Sing Sing prison to the West Wing. From a prison classroom to Columbia University. JJ will quiet your shock and bitterness and replace it with hope and belief in second chances. This is a conversation about humanity. About redemption. About chasing justice rather than vengeance. And about how each of us have a role to play in equalizing and humanizing each other. Thank you for modeling it first, JJ.
Episode Highlights

JJ’s childhood growing up (3:30)
Re-defining the humanity of men inside the system (26:00)
Redemption + Where he’s found hope (45:00)
A powerful moment of philanthropy in JJ’s life (56:20)
JJ’s One Good Thing: What defines me is not the time I lost, but the time I donated. (1:02:20)
JJ’s favorite human quality: humility. (1:03:40)
How to connect with JJ (1:04:00)

For more information and episode details visit: weareforgood.com/episode/365.

About our Good Humans Week Presenting Sponsor, Goodworld
Good Humans Week presenting sponsor Goodworld is helping nonprofits and companies level up their culture and impact by democratizing giving. Goodworld's leading all-in-one solution for workplace giving, donation matching, volunteering, and charitable rewards is perfect for purpose driven organizations of every shape and size.
We're partnering with Goodworld to give the gift of giving back. Goodworld's gift cards are the most impactful gift for every occasion. A gift card lets you send donors, employees, customers and friends dollars to donate to their favorite charitable cause. So come on, let's change the world together with gifts that make a difference at goodworldnow.com/givecards.

About our sponsor, Philanthropy Together
We believe that everyone can be a philanthropist. Together, let’s create a world filled with passionate, empowered people giving collectively and intentionally.

The first training of the new year is Wednesday, January 18th - and you can sign up or learn more at philanthropytogether.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

364. Habits of an Impactful + Innovative Nonprofit - Jon McCoy, CFRE, Becky Endicott, CFRE and Meghan Cressman Dec 16, 2022

Overview
Welcome back to our Habits of an Impactful Nonprofit Friday series. We’re ending this series by looking at the entire nonprofit shop with Meghan Cressman, Senior Director of Development at New Story. We're bringing tips, case studies and the Do's/Dont's for a modern, innovative nonprofit. Tune in as we round out this Friday series with the belief that powerful impact-driven philanthropy transforms organizations, lifts up communities and changes lives🙌

Special Guest
Meghan Cressman, Senior Director of Development, New Story

Episode Highlights

Megan’s story and journey to where she is today (3:45)
Asking the bigger question (6:35)
Habits of an innovative nonprofit (11:20)
Fostering innovation on your team (15:25)
Types of donor relationships New Story prioritizes (19:45)
Do This / Not That (24:35)
KPIs that Matter (27:10)
Mental Health Minute (31:25)

For more information and episode details visit: weareforgood.com/episode/364.

About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

363. What's Working in Nonprofit Marketing + a Crash Course in Using Digital Ads to Grow Your Impact - Aidan Augustin Dec 14, 2022

Meet Aidan. This founder is the king of our favorite phrase “try stuff.” We love our buds at Feathr who are leading the way with digital marketing support for nonprofits. He recognizes marketing often gets a bad wrap, and he’s brought the case for why now is the time nonprofits need to lean in. Tune in for his expert tips and advice for the new digital marketing adapter 👨‍💻✌️

💡Learn

Website retargeting, email mapping, digital ad campaigns + more!
Digital marketing 101 for the new adopter
Best practices in digital marketing today + the need for testing

Today’s Guest
Aidan Augustin, Co-founder and President, Feathr
Episode Highlights

Aidan’s story and journey to where he is today (4:00)
Organizational mindset around marketing (12:35)
Digital Marketing 101 (16:50)
Case studies of nonprofits using digital advertising (24:10)
The need for testing (27:20)
A powerful moment of philanthropy in Aidan’s life (30:05)
Aidan’s One Good Thing: Lead with Vulnerability (32:55)

For more information and episode details visit: weareforgood.com/episode/363.

About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

362. How to End Poverty: Evidence-based Impact + Centering Community - Heather Reynolds Dec 12, 2022

Meet Heather. She’s the Managing Director at Wilson Sheehan Lab for Economic Opportunities (LEO) where research is identifying the programs and policies that help people move permanently out of poverty. LEO’s nonprofit partners test their ideas and programs and then share their strategies to ultimately have an even greater impact in the pursuit of eradicating poverty. Tune in for this conversation that’s grounded equally in data and hope🥰👏

💡Learn

The current state of poverty in the United States
The mission of Wilson Sheehan Lab for Economic Opportunities
Impact evaluations and how nonprofits can use them

Today’s Guest

Heather Reynolds, Managing Director, Wilson Sheehan Lab for Economic Opportunities at University of Notre Dame
For more information and episode details visit: weareforgood.com/episode/362.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

361. Habits of an Impactful Donor Relations Officer - Jon McCoy, CFRE, Becky Endicott, CFRE, Lynne Wester and T. Clay Buck Dec 09, 2022

Overview
Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. We simply couldn’t miss the opportunity to talk all things donor relations with two of the most dynamic people we know - Lynne Wester (The DRG Group) and T. Clay Buck (TCB Fundraising). They’re sharing their collective wisdom including the one KPI you need to measure, building an attitude of gratitude and mental health tips. Don’t miss this action-packed episode created with the modern donor relations officer in-mind🤝

Special Guests

Lynne Wester, Principal and Founder of The DRG Group
T. Clay Buck, Principal and Founder of TCB Fundraising

Episode Highlights

Asking the bigger question as a donor relations officer (2:50)
3 Daily Habits for the donor relations officer (6:25)
- Living life with an attitude of gratitude
- Look for the unsung heroes - work on advocating for those folks
- Be a proactive problem solver
Relationships to prioritize in donor relations (11:45)
Do This / Not That (15:15)
KPIs that Matter / Don’t Matter (22:55)
Mental Health Minute (27:50)

For more information and episode details visit: weareforgood.com/episode/361.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

360. Passive Revenue for Nonprofit Orgs? Omni-channel Corporate Giving Opportunities - Melissa Moody Dec 07, 2022

Overview
Meet Melissa. This marketer spent 13 years at Google before co-founding Gated, a startup challengings unknown senders to donate to charity in order to reach you - so everything in your inbox is worth your attention. Join us for a conversation all about modern corporate social responsibility programs and how nonprofits can maximize their digital footprint even when strapped for money and time⌛
💡Learn

Evolution of corporate social responsibility
How nonprofits can maximize the impact of “roll-up” programs
New partnership opportunities using organic social media

Today’s Guest
Melissa Moody, Co-Founder and Head of Marketing, Gated

Episode Highlights

Melissa’s story + journey to where she is today (3:50)
Corporate Social Responsibility 2.0 Model (7:25)
Overview of Gated (10:15)
Value of Role Up Programs (AmazonCircle, Target Circle, etc.) and how to optimize them (15:00)
Showing up and listening on social media (16:05)
Modern marketing opportunities for nonprofits (21:40)
Melissa’s One Good Thing: Try Gated. (26:45)
How to connect with Melissa (27:45)

For more information and episode details visit: weareforgood.com/episode/360.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

359. New Year Prep Talk: How to Create a Fundraising Roadmap - Barbara O'Reilly Dec 05, 2022

Overview
Meet Barbara. With her 30 years of experience in fundraising, she understands fundraising is more than just raising money. She’s bringing her roadmap📍🗺️ at just the right time, as many of us are looking toward the new year. Join us to talk about how to outline this strategy, conditions for growth, and how to prioritize capacity building. Don’t miss this hopeful conversation that will help you exhale during the busyness of December😌💨
💡Learn

How to create a Fundraising Roadmap + Strategy for the New Year
Conditions that lead to growth
Baking capacity building into your strategy

Today’s Guest
Barbara O’Reilly, CFRE, Founder and Principal, Windmill Consulting
Episode Highlights

Barbara’s story and journey to where she is today (1:40)
Mindset and goals moving into the new year (6:30)
Data and research around fundraising plans (9:00)
Developing conditions for growth (17:45)
Creating ownership throughout the whole organization (23:00)
A powerful moment of philanthropy in Barbara’s life (36:00)
Barbara’s One Good Thing: Pause and build in time each and every day to do something that connects with our donors. (39:40)

For more information and episode details visit: weareforgood.com/episode/359.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

358. Habits of an Impactful Storyteller - Jon McCoy, CFRE, Becky Endicott, CFRE and Julia Campbell Dec 02, 2022

Overview
Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re chatting about impactful storytelling with Julia Campbell, nonprofit storytelling expert and our very first podcast guest. She’s sharing her insight on defining your goal, balancing qualitative and quantitative information, and developing trust. Tune in for tips, case studies and the Do’s/Dont’s for the modern nonprofit storyteller. 📝
Special Guest
Julia Campbell, Founder, J Campbell Social Marketing and Author, Storytelling in the Digital Age
Episode Highlights

Asking the bigger question (4:00)
Habits to become a more impactful storyteller (9:05)
Relationships to prioritize (13:45)
Do This/Not That that make an impactful storyteller (18:50)
KPI’s that matter (25:40)
A powerful story that impacted Julia (30:20)
Sustainability and mental health tips (35:15)
How to connect with Julia (37:30)

For more information and episode details visit: weareforgood.com/episode/358.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

357. Adopting the Startup Mentality to Build Resilient Organizations - Dominic Kalms Nov 30, 2022

Overview
Meet Dominic. He’s an entrepreneur, founder, philanthropist and a big believer in our collective ability to achieve more together through technology. Today, Dominic is CEO of B Generous, which is changing how people donate to nonprofits through the first-ever philanthropic credit product. We chat about practices and mindsets that will set your nonprofit up for resiliency and success even amid challenging times.
💡Learn

How nonprofits can learn from start-ups + lean into innovation
The pillars of resilient nonprofit organizations
Fundraising during economic downturns
Opportunities to lean into creative + digital marketing

Today’s Guest
Dominic Kalms, CEO + Founder, B Generous
Episode Highlights

Dominic’s story and journey to where he is today (4:00)
How nonprofits can think more like businesses (12:35)
Building resilient organizations (16:55)
Adjusting your mindset (21:55)
How the success of e-commerce can be applied to philanthropy (25:00)
A powerful moment of philanthropy in Dominic’s life (28:20)
Dominic’s One Good Thing: Failure is a prerequisite to success. (43:00)

For more information and episode details visit: weareforgood.com/episode/357.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

356. One Bold Move a Day: How to Feel More Clear, Confident + Intentional in Reaching Your Goals - Shanna Hocking Nov 28, 2022

Overview
Meet Shanna. Prior to founding Hocking Leadership, she spent 2 decades at major nonprofit orgs including the Wharton School at the University of Pennsylvania, Children’s Hospital of Philadelphia, University of Alabama, and Duke University and has personally raised upwards of $153 million. Her brand-new book One Bold Move a Day is a roadmap to achieving your career, leadership, and personal goals with intention and joy. Tune in for an uplifting, encouraging and actionable conversation
💡Learn

The meaning of One Bold Move a Day
4 key mindsets that enable us to make bold moves
Tools to address burnout, fatigue, and overwhelm in the nonprofit field

Today’s Guest
Shanna Hocking, Principal of Hocking Leadership, Podcast Host and Author of “One Bold Move a Day”

Episode Highlights

Shanna’s story and journey to where she is today (2:45)
One Bold Move a Day (7:15)
4 Key Mindsets of One Bold Move A Day (11:25)
- Gratitude Mindset
- And Mindset
- Happiness Mindset
- Progress Mindset
The And Mindset in action (16:50)
Applying these mindsets to mental health and self care (22:15)
A profound moment of philanthropy in Shanna’s life (26:25)
How to connect with Shanna and buy “One Bold Move A Day” (30:35)

For more information and episode details visit: weareforgood.com/episode/356.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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355. Building Community Around the World: Meet A Child’s Hope Foundation - Cameron Outlaw Nov 25, 2022

Meet Cameron. He’s the Director of Global Partnerships at A Child's Hope Foundation, an org existing to break the cycle of poverty and trauma for orphaned and vulnerable children 🙌He recognizes there’s no magic cure to solving complex global problems, and he’s passionate about asset-based community development, collaboration, empowerment, and education. We’re fortunate enough to see this playout first-hand in the We Are For Good Community where he spearheads our Community channel for International Development 🌎Don’t miss this convo that’s centered around worldwide belonging and relationship-building🥰
Today’s Guest
Cameron Outlaw, Director of Global Partnerships, A Child's Hope Foundation
Episode Highlights

Cameron’s story and journey to where he is today (3:30)
Overview of A Child’s Hope Foundation (10:30)
What makes a dynamic partnership (16:45)
We Are For Good International Community Subgroup (24:00)
Trends Cameron’s seeing in international development (27:00)
What community means to Cameron (31:50)
A powerful moment of philanthropy in Cameron’s life (36:25)
Cameron’s One Good Thing: Invest in the culture you're creating with consistent and effective inputs (40:20)
How to connect with Cameron and A Child’s Hope Foundation (42:45)

For more information and episode details visit: weareforgood.com/episode/355.
We Are For Good Shop
We are officially launching our merch store! At www.weareforgood.com/shop you’ll find posters, coffee mugs, super soft T-shirts with your favorite sayings and more!

We want to see We Are For Good shirts and merch all across the globe in your corner of the world. Snag a selfie with your merch and use the hashtag #WeAreForGood so we can see it 🎉 You can find everything over at www.weareforgood.com/shop

We Are For Good Community
You know we believe community is everything and that’s why we’re taking this week to introduce you to some of the incredible people doing amazing things in the We Are For Good global community. Meet other likeminded friends today at weareforgoodcommunity.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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354. The Power of Team + Rabid Fans: Meet Good Game Foundation - Adam DeVon Miller Nov 23, 2022

Overview
This episode is part of Community Week, a celebration of the radical connections and community of belonging exploding here at We Are For Good.

Meet Adam. We’re so honored that our paths crossed with this founder through the We Are For Good Community where he’s quick to offer encouragement and pursue meaningful connections that help his nonprofit scale. Drawing inspiration from the powerful platform of “sports to do good,” he founded Good Game Foundation. They’re working to address modern community needs working collaboratively with professional athletes, sports fans, and nonprofit organizations. Tune in to hear his powerful story of conviction and growth (understanding of sports metaphors not required, Jon)⛹️

Today’s Guest
Adam DeVon Miller, Founder, Good Game Foundation
Episode Highlights

Adam’s story and journey to where he is today (3:30)
Adam’s cross-country bike ride + first crowdfunding experience (8:40)
The inspiration behind Good Game Foundation (14:20)
What’s on the horizon for Good Game Foundation (23:15)
A powerful moment of philanthropy in Adam’s life (32:55)
Adam’s One Good Thing: Win where you are. (35:00)
How to connect with Good Game Foundation (39:40)

For more information and episode details visit: weareforgood.com/episode/354.
We Are For Good Shop
We are officially launching our merch store! At www.weareforgood.com/shop you’ll find posters, coffee mugs, super soft T-shirts with your favorite sayings and more!

We want to see We Are For Good shirts and merch all across the globe in your corner of the world. Snag a selfie with your merch and use the hashtag #WeAreForGood so we can see it 🎉 You can find everything over at www.weareforgood.com/shop

We Are For Good Community
You know we believe community is everything and that’s why we’re taking this week to introduce you to some of the incredible people doing amazing things in the We Are For Good global community. Meet other likeminded friends today at weareforgoodcommunity.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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353. Building Community First Partnerships: Meet Little Bit of Good - Monique Parker Nov 21, 2022

This episode is part of Community Week, a celebration of the radical connections and community of belonging exploding here at We Are For Good.

Meet Monique. This We Are For Good rabid fan is all over the Community and studying in PRO. Her career started in recruiting where her interest in DEI and representation grew. Without any nonprofit experience but armed with a dream for change, she launched Little Bit of Good, a four month capacity building accelerator program for Black-led nonprofits. She believes change is possible, and that funding and resource inequities in the nonprofit sector can be changed. Oh yeah, and she’s a candlemaker at Blow Candle Co. where each purchase supports local nonprofits. 🕯😍 Tune in to meet this incredible do-gooder.

Today’s Guest
Monique Parker, Founder + Executive Director, Little Bit of Good

Monique’s story and journey to where she is today (4:00)
Community Partnerships + Little Bit of Good (16:00)
Accelerator Program (20:00)
Monique’s dreams for Little Bit of Good (25:00)
Monique and Taylor’s podcast (27:00)
Community is everything (30:00)
A powerful moment of philanthropy in Monique’s life (37:00)
Monique’s One Good Thing: We Are For Good Community + PRO and “Just do it” (41:00)

For more information and episode details visit: weareforgood.com/episode/353.
We Are For Good Shop
We are officially launching our merch store! At www.weareforgood.com/shop you’ll find posters, coffee mugs, super soft T-shirts with your favorite sayings and more!

We want to see We Are For Good shirts and merch all across the globe in your corner of the world. Snag a selfie with your merch and use the hashtag #WeAreForGood so we can see it 🎉 You can find everything over at www.weareforgood.com/shop

We Are For Good Community
You know we believe community is everything and that’s why we’re taking this week to introduce you to some of the incredible people doing amazing things in the We Are For Good global community. Meet other likeminded friends today at weareforgoodcommunity.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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352. Habits of an Impactful Operations Team - Germeen Guillaume Nov 18, 2022

Welcome back to our Friday Series The Habits of an Impactful Fundraiser. This week we're taking the conversation to the operations team with accounting visionary Germeen Guillaume as she explores the Habits of an Impactful Operations Team. We're bringing tips, KPIs to focus on, and the Do's/Dont's for the modern ops team. Tune in✌️
Special Guest
Germeen Guillaume, Founder and CEO, Visionary Accounting Group
Episode Highlights

Tone setting (3:30)
Habits of an Impactful Operations Team (6:00)
Relationships that need to be prioritized in this role (8:35)
Do This / Not That (16:00)
KPIs that matter (20:00)
Mental Health Minute (24:15)

How to connect with Germeen and Visionary Accounting Group (26:10)
For more information and episode details visit: weareforgood.com/episode/352.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.
You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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351. The Case for Growing Radical Connection: The Generosity Crisis Book Launch! - Nathan Chappell and Brian Crimmins Nov 16, 2022

Meet Nathan and Brian. They're co-authors of the next must-read book for nonprofit leaders that’s hitting our industry with some serious truths. “The Generosity Crisis” includes some truly shocking realities like how philanthropic giving will cease to exist in 49 years if nothing changes. Tune in for a behind the scenes look at why they wrote the book, some key takeaways and what we can do to turn things around📖

Episode Highlights

Nathan’s story and journey to where he is today (3:15)
Brian’s story and journey to where he is today (6:30)
Current state of philanthropy (9:10)
Defining radical connection (13:00)
Connecting in times of crisis (28:30)
How to socialize these ideas with your teams and leaders (33:50)
Building strong connections with data (39:15)
Powerful stories of generosity in Nathan and Brian’s lives (47:00)
Nathan’s One Good Thing: Show up everyday and do one good thing. (52:30)
Brian’s One Good Thing: Be students of the industry. 53:15
How to connect and buy the book (55:00)

For more information and episode details visit: weareforgood.com/episode/351.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.
About our Sponsor Evolve Giving Group
Evolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-year-old legacy organizations, they've truly done it all. Evolve guides your nonprofit from idea to implementation, so you can spend your valuable time serving your organization and community. Learn m

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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350. Growing an Active Sober Community Across the US with 159K Lives Impacted - Rob Baumgartner Nov 14, 2022

Overview
Meet Rob. He’s a rock-climber and the Colorado Program Manager of The Phoenix, a national sober active community, where he first joined as a participant in 2008. The Phoenix has experienced explosive growth with programming across the U.S. reaching 159,000 participants (Rob was the 159th member🤩) Join us for a conversation about what goes into creating a safe, inclusive, welcoming space where others “believe in them until they believe in themselves.” 🙌⛰️

Today’s Guest
Rob Baumgartner, Colorado Program Manager, The Phoenix
Episode Highlights

Rob’s story and journey to where he is today (3:00)
Overview of The Phoenix and its mission (7:35)
The process of building a safe community (11:00)
Create a safe space for those in recovery to tell their story (19:15)
Impact and expansion of The Phoenix (22:55)
A powerful moment of philanthropy in Rob’s life (26:30)
Rob’s One Good Thing: Don’t be afraid to try new things (29:00)

For more information and episode details visit: weareforgood.com/episode/350.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.
About our Sponsor Evolve Giving Group
Evolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-year-old legacy organizations, they've truly done it all. Evolve guides your nonprofit from idea to implementation, so you can spend your valuable time serving your organization and community. Learn more at evolvegivinggr

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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349. The Habits of an Impactful Events Fundraiser - Jon McCoy, CFRE, Becky Endicott, CFRE and Matthew Helmer Nov 11, 2022

Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re talking about all things events and experiences with founding member of The DRG Group Matthew Helmer who has decades of experience creating meaningful donor events. He’s bringing his expertise about creating donor events and experiences that serve a true purpose while being data-informed. Tune in for Matthew’s counsel on how you can find your Why and move past the rinse-and-repeat cycle of donor events. 🚫🚿🔁
Special Guest
Matthew Helmer, Consultant and Strategist, The DRG Group
Episode Highlights

The bigger question (4:00)
Follow up plan for your event (9:20)
3 Daily Habits for the Events Fundraiser (10:00)
Do This / Not That for the Events Fundraiser (20:35)
KPIs that Matter (29:00)
Prioritizing Mental Health (36:00)
- Ease up.
- Take time away for restorative activity.
- Find your why.
Fish Philosophy (40:00)
How to connect with Matthew (41:05)

For more information and episode details visit: weareforgood.com/episode/349.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.
About our Sponsor Evolve Giving Group
Evolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-year-old legacy organizations, they've truly done it all. Evolve guides your nonprofit from idea to implementation, so you can spend your valuable time serving your organization and community. Learn more at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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348. Grassroots Marketing for Nonprofits: Tapping Your Power from Within - Racheli Edelkopf Nov 09, 2022

Meet Racheli. This nonprofit marketer has the grassroots playbook to transform your nonprofit marketing. She left her dream job to work with Friendship Circle, a nonprofit creating friendship and inclusion for individuals with special needs. There, she noticed how too often marketers are looking backward or side-to-side to other orgs instead of looking within. Now she supports nonprofits as they create marketing that attracts believers to their missions. Join us to learn how living and breathing a mission can make marketing effortless.

Episode Highlights

Racheli’s story and journey to where she is today (3:40)
Core strategies around marketing from within (7:40)
Grassroots Marketing (10:55)
Best marketing practices from the for-profit sector that nonprofits can implement today (13:00)
Cut the jargon and use your voice (18:35)
Risk taking with marketing (22:05)
A powerful moment of philanthropy in Racheli’s life (24:05)
Racheli’s One Good Thing (27:30)
How to connect with Racheli (30:30)

For more information and episode details visit: weareforgood.com/episode/348
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.
About our Sponsor Evolve Giving Group
Evolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-year-old legacy organizations, they've truly done it all. Evolve guides your nonprofit from idea to implementation, so you can spend your valuable time serving your organization and community. Learn more at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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347. Starting + Growing a Global Nonprofit: One Relationship at a Time - Afam Onyema Nov 07, 2022

Meet Afam. This nonprofit founder turned down multiple law firm offers to serve Nigerians. He’s built GEANCO Foundation from the ground up by cultivating authentic relationships - one person at a time. In addition to surgical missions and other medical care, GEANCO provides tuition and support to young female victims of terrorism and gender inequality. With no previous fundraising experience, Afam garnered support from many celebrities including Oprah Winfrey, Benedict Cumberbatch, Charlize Theron and many more. Tune in for this heart-wired conversation about the power of relationships to save and change lives.

Today’s Guest
Afam Onyema, Co-Founder and CEO, The GEANCO Foundation
Episode Highlights

Afam’s story and journey to where he is today (4:10)
Early stages of building the organization (9:40)
Challenges in the early days (15:00)
Lessons about the power of philanthropy (21:00)
How GEANCO successfully partners with celebrities (27:00)
A powerful moment of philanthropy in Afam’s life (40:40)
Afam’s One Good Thing: Be kind and serve. (46:00)
Connect with Afam and Geanco (48:10)

For more information and episode details visit: weareforgood.com/episode/347
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.
About our Sponsor Evolve Giving Group
Evolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-year-old legacy organizations, they've truly done it all. Evolve guides your nonprofit from idea to implementation, so you can spend your valuable time serving your orga

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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346. The Habits of an Impactful Digital Fundraiser - Jon McCoy, CFRE, Becky Endicott, CFRE and Caroline Griffin Nov 04, 2022

Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re chatting about the ins and outs of digital marketing and user experience with Marketer on a Mission Caroline Griffin who’s breaking down the Habits of an Impactful Digital Strategist. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Caroline’s tips are 🔥+ they’re combined with ample encouragement to be creative, continuously learn, and try new things. Don’t miss it!
Special Guest
Caroline Griffin, Founder, Marketer on a Mission
Episode Highlights

Introducing Caroline (1:05)
The importance of having someone focusing on digital (3:00)
Habits of an impactful Digital Strategist: Tracking, strategizing and learning (4:20)
What digital strategists should automate (9:20)
How to prioritize relationships in this role (13:30)
Finding look alike audiences and casting a bigger net (15:40)
Do this/not that for the digital strategist + filling gaps (19:35)
KPI’s and success indicators that matter (21:55)
Mental Health Minute (24:40)
Becky’s One Good Thing for Digital Strategists: Create a content calendar (26:00)
How to connect with Caroline (28:05)

For more information and episode details visit: weareforgood.com/episode/346
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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345. The Era of Inclusive Philanthropy + How to Democratize Social Impact - Richie Kendall Nov 02, 2022

Meet Richie. He's the co-founder & chief experience officer at Goodworld — a next-gen social impact platform. And Whoa Nelly! - does he believe in democratizing smart philanthropy to benefit all 🙌 His team is building an ecosystem powered by generosity, collaboration & compassion where CSR, influencer impact & web3 philanthropy collide. We're chatting through inclusive philanthropy and democratizing social impact. CSR and partnerships friends - you don't want to miss this episode with a seriously good human.

💡Learn

The growing movement of Inclusive Philanthropy
How businesses can scale philanthropy by giving its stakeholders, employees & customers charitable dollars
Democratizing Social Impact

Episode Highlights

Richie’s story and journey to where he is today (3:15)
Trends in philanthropy that are exciting Richie right now (7:00)
Inclusive philanthropy and engagement (13:00)
Moving from a mindset of transactional giving, to transformational giving (21:00)
Everyone can be a philanthropist (28:25)
A powerful moment of philanthropy in Richie’s life (36:00)
Richie’s One Good Thing: Be easier on yourself. (39:00)
How to connect with Richie (41:00)

For more information and episode details visit: weareforgood.com/episode/345

About Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

About Gravyty
Gravyty is your force for good. Their ecosystem of products equips you to engage wi

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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344. Your Storytelling Power Unleashed! How to Connect Authentically + Inspire Action - Ty Spells Oct 31, 2022

Meet Ty. This expert storyteller is a connector of people and transformation. She believes storytelling done right can change incorrect narratives, stereotypes, and has the power to shape the future👏 We’re talking about how social impact storytelling should not only move your audience’s hearts, but also move them to take action. Tune in for a convo highlighting what happens when you stop using your messaging to sell your mission and instead focus on inviting people to join your community through authentic storytelling.

💡Learn

Painting a picture of the vision you’re trying to create instead of highlighting the barrier 🎨
The importance of telling a story of transformation completely
Elements of building an authentic story

Today’s Guest
Ty Spells, Senior Strategist of Partnership Activation, Stand Together Foundation
Episode Highlights

Ty’s story and journey to where she is today (6:00)
Storytelling in today’s digital age (10:00)
Missteps and barriers to sharing your story (13:00)
Breaking through the noise (17:00)
Core elements of building an authentic story (20:00)
How and when to tell the difficult parts of your story (26:00)
A powerful moment of philanthropy in Ty’s life (33:45)
Ty’s One Good Thing: Believe and understand that your personal story matters. You were created to bring about change. Lead with that. (41:00)
How to connect with Ty (42:20)
One thing Becky and Jon are standing on and standing for today (44:20)

For more information and episode details visit: weareforgood.com/episode/344

About Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About Gravyty
Gravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Learn more at gravyty.com.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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343. Giving Tuesday + Beyond: Go from Hoping to Hedging for Success - Jon McCoy, CFRE and Becky Endicott, CFRE Oct 28, 2022

Sometimes it's just helpful to have a framework, right? Tune in this Friday and listen as Jon and Becky breakdown how to build a Giving Tuesday plan that sticks, stands out and builds long after the campaign is over. We'll tackle 1) the bigger question (why do we do even do this anyway?), 2) How to build a campaign (using the Impact Arc framework), 3) branding + storytelling, 4) using momentum after the campaign, & 5) round out with some PRO Tips. This is your year, friends, and it's not too late. Let's build a scroll-stopping campaign that sings this year! ✌️
Episode Highlights

The bigger question around Giving Tuesday (2:00)
What are you really trying to accomplish? (4:30)
Crafting your Giving Tuesday goals (6:45)
35 million people participated in Giving Tuesday last year (11:00)
Applying the Impact Arc Framework (Staging, Storytelling + Syndication) to Giving Tuesday (14:45)
Giving Tuesday pro tips (28:20)
We want you to ask us your questions: Join us for How to Rock Giving Tuesday + Live Q&A on Nov. 1 at 11 a.m. CST (33:05)

For more information and episode details visit: weareforgood.com/episode/343

About Our Sponsor Givebutter 💛
Welcome to Giving Tuesday prep week, presented by Givebutter. Givebutter is giving back again this Giving Tuesday by donating $50K to verified nonprofits. If you’re looking for a free, easy-to-use fundraising platform, and want a slice of $50K this Giving Tuesday, head over to givebutter.com/giving-tuesday to learn more and apply.
About Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About Gravyty
Gravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Learn more at gravyty.com.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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342. Unlocking the Power of Community in Peer-to-Peer Fundraising - Hannah Lowe Oct 26, 2022

Meet Hannah. She’s a warrior mama to Austin, a two-year-old, who has a fatal, muscle-wasting disease called LMNA-related congenital muscular dystrophy (L-CMD). She founded the L-CMD Research Foundation to save Austin and other children whose lives depend on the development of rare disease treatments like gene therapy. They’re 76% of the way to a $2M goal funding this project through GiveButter, and her peer fundraising tips are GOLD. Don't miss this incredible example of “community is everything” in action.

💡Learn

Overview of L-CMD
The story of L-CMD Research Foundation
The potential global impact of research and new treatment developments

Today’s Guest
Hannah Lowe, Founder, L-CMD Research Foundation
Episode Highlights

Austin’s story (3:45)
Starting L-CMD Foundation (9:45)
The power of community in fundraising (14:00)
Gaining momentum to raise $2 million (17:50)
Believes who support the mission beyond the fundraising (25:05)
Hannah’s One Good Thing: Tell yourself that you can do it and you just do it. (29:50)
Becky’s One Good Thing: Join us in supporting Austin (30:50)

Connect with Hannah and L-CMD Research Foundation (32:20)
For more information and episode details visit: weareforgood.com/episode/342

About Our Sponsor Givebutter 💛
Welcome to Giving Tuesday prep week, presented by Givebutter. Givebutter is giving back again this Giving Tuesday by donating $50K to verified nonprofits. If you’re looking for a free, easy-to-use fundraising platform, and want a slice of $50K this Giving Tuesday, head over to givebutter.com/giving-tuesday to learn more and apply.
About Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About Gravyty
Gravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Le

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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341. Your Giving Tuesday Pep Talk + Playbook - Floyd Jones Oct 24, 2022

Meet Floyd. This brand-new New Yorker believes deeply in the power of community. His excitement for Giving Tuesday started with a campaign of childhood sports photos that spread across social media. He’s teaching how to coalesce your community, how to plan your campaign, and making it more than just a day. He's sharing his years of learning and adding in some awesome resources from our GiveButter friends. Tune in to get a blueprint for a campaign that inspires denotations and creates rabid fans of your mission.

💡Learn

How to gather your community around a day of giving
The 4 S’s of Success for your Giving Tuesday campaign
The power of playing the long game when developing partnerships

Today’s Guest
Floyd Jones, Community and Partnerships Lead, Givebutter

Episode Highlights

Floyd’s story (4:00)
Setting the scene for what opportunity there is for nonprofits this year with Giving Tuesday (8:00)
Givebutter Gives Back (11:50)
Reimagining your Giving Tuesday Campaign (16:00)
Where to start (22:00)
Partnerships 2.0 (25:00)
Cutting through the clutter (29:00)
Floyd’s One Good Thing: Lead with Love (43:00)

For more information and episode details visit: weareforgood.com/episode/341
About Our Sponsor Givebutter 💛
Welcome to Giving Tuesday prep week, presented by Givebutter. Givebutter is giving back again this Giving Tuesday by donating $50K to verified nonprofits. If you’re looking for a free, easy-to-use fundraising platform, and want a slice of $50K this Giving Tuesday, head over to givebutter.com/giving-tuesday to learn more and apply.
About Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About Gravyty
Gravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Learn more at gravyty.com.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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340. Habits of an Impactful Annual Giving Officer - Mike Duerksen Oct 21, 2022

Welcome back to our Friday Series The Habits of an Impactful Fundraiser. This week we're taking on the discussion about the base with Do-Gooder M ike Duerksen, founder of BuildGood who's breaking down Habits of an Impactful Annual Giving Officer. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Tune in✌️
Special Guest
Mike Duerksen, CEO + Founder, BuildGood

Episode Highlights

Introducing Mike Duerksen (1:15)
What are the big picture questions we need to be asking (4:00)
Habits of an impactful Annual Giving Officer (8:55)
How to prioritize relationships in this role (20:50)
KPI’s and success indicators that matter and some that don’t matter (34:40)
Mental Health Minute (40:40)
How to connect with Mike (44:00)

For more information and episode details visit: weareforgood.com/episode/340
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.
About our Sponsor Gravyty
Gravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Lear

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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339. Meet Unshattered: The Mission Upskilling a Community of Women in Recovery - Kelly Lyndgaard Oct 19, 2022

Overview

Meet Kelly. She's the Founder and CEO of Unshattered, a nonprofit social enterprise whose mission is to end the addiction relapse cycle through ethical, sustainable fashion. The org provides job skills training and employment for women in recovery to help them build a path toward economic stability and sustained sobriety. Kelly's education is in Engineering Physics, her title is CEO, but her calling is Ambassador of Possibility. Come hear about this nonprofit that's only experienced a single relapse in six years💗

Today’s Guest
Kelly Lyndgaard, Founder and CEO, Unshattered

Episode Highlights

Kelly’s story and journey to where she is today (3:45)
Overview of Unshattered (7:00)
What is means to be an ambassador of possibility (11:00)
Three secrets of every Unshattered bag (18:25)
Unshattered’s investment collection of bags (26:45)
What Kelly brings to the social good sector from the corporate world (29:30)
What’s on the horizon for Unshattered (33:00)
A powerful moment of philanthropy in Kelly’s life (39:50)
Kelly’s One Good Thing: It becomes possible by being open handed (42:40)

For more information and episode details visit: weareforgood.com/episode/339
About Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.
About

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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338. The Art of Perception in Fundraising - Amy Herman Oct 17, 2022

Meet Amy. She's a lawyer and art historian who uses works of art to sharpen observation, analysis, and communication skills. By showing people how to look closely at art, she helps them hone their visual intelligence to recognize the most pertinent and useful information as well as recognize biases that impede decision-making. She's not here to change your biases; she's here to make you aware of them 👀

💡Learn:

The art of perception in fundraising
The Four A's of Critical Inquiry
The dangers of assumptions and biases

Today’s Guest
Amy Herman, Founder + President, The Art of Perception
Episode Highlights

Amy’s story and journey to where she is today (4:00)
The Art of Perception (12:00)
The Art of Perception in Fundraising (15:00)
Assumptions and Biases (23:40)
Visual Intelligence (31:30)
Four A’s of critical inquiry: Assess, Analyze, Articulate, and Adapt (33:10)
A powerful moment of philanthropy in Amy’s life (36:45)
Amy’s One Good Thing: As human beings, we have two ears and one mouth for a reason. We need to use them proportionately. (41:45)

For more information and episode details visit: www.weareforgood.com/episode/338

About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.
You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising,

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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337. Time Off Well Spent: The Case for Sabbaticals - DJ DiDonna Oct 14, 2022

Meet DJ. He’s sharing the gift of rest and rejuvenation. In 2019, he founded The Sabbatical Project to define, explore, and research sabbaticals following a 900-mile pilgrimage in Shi-Ko-Ku, Japan. He knows nonprofits doubt their ability to implement a sabbatical-focused work experience, but keep an open mind! He’s bringing the playbook (and data!) to show how it’s good for business. We’re working toward a world where extended leave is the norm, not the exception. Tune in and hear the science and benefits behind rest.
Today’s Guest
DJ DiDonna, Founder, The Sabbatical Project
Episode Highlights

DJ’s story and journey to where he is today (1:15)
External catalysts that result in sabbaticals (6:00)
Types off sabbaticals people take (11:50)
DJ’s sabbatical + walking 900 miles (16:00)
Barriers that prevent people from taking a sabbatical (21:45)
Archetypes of sabbaticals (24:20)
Business case for sabbaticals (30:10)
Case studies of nonprofit leaders taking sabbaticals (35:00)
DJ’s advice for people exploring sabbaticals in the nonprofit sector (42:00)
A story of powerful philanthropy + impact that DJ witnessed in his career (45:15)
DJ’s One Good Thing: Life is too short to not take a sabbatical. (50:25)

For more information and episode details visit: www.weareforgood.com/episode/337
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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336. Bekah's Story: From Burnout to Radical Healing - Bekah Giacomantonio Oct 13, 2022

Meet Bekah. She’s a self-proclaimed nonprofit dropout and founder of the Interdependence Incubator, a community for white women who crave healing and a space to practice freedom. She’s made us a believer in the power of leaning into healing and making a collective change. She courageously shares her mental health journey in nonprofit and the change it awakened in personal, interpersonal and systemic levels.

💡Learn

Bekah’s mental health journey story
Slowing down as self- & community-care
Advice for leaders looking to foster a culture of balance & well-being
Adopting a curiosity mindset to be “medicine in these fractured and fracturing times”

Today’s Guest
Bekah Giacomantonio, Liberatory Healing Doula & Facilitator
Episode Highlights

Bekah’s story and journey to where she is today (3:00)
Bekah’s personal mental health story and what she experienced in the nonprofit sector (10:20)
Signals of burnout Bekah experienced (18:00)
What Bekah learned in community in Guatemala (22:45)
What slowing down looks like (28:05)
Activation (34:45)
Fostering a culture of wellbeing (41:15)
A powerful moment of philanthropy in Bekah’s life (43:25)
Bekah’s One Good Thing: Go outside. (46:35)

For more information and episode details visit: www.weareforgood.com/episode/336
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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335. How to Center Mental Health in Culture + Mission - Kirk Brown Oct 12, 2022

Meet Kirk. He believes managing mental health should be done in community - and he’s got plenty of lived experience & stories to prove it. This executive director and mental health leader has spent 20 years working with economically disadvantaged families and actively recruited rabid fans to become activists in educating, empowering & embracing communities in need. And his org, HANDY Inc, is doing it, one child at a time. Tune in for the story of how a hamster funeral embodied the core of how to care for your mission and people equally. Bring tissues🤧

💡Learn

Protecting the well-being of the nonprofit superheroes who save lives
Defining micro and macro harm
Counsel for NP leaders on prioritizing the well-being of their staff, volunteers, and those surrounding their missions.
Overview of Handy’s mission

Today’s Guest
Kirk Brown, CEO, HANDY Inc.
Episode Highlights

Kirk’s story and journey to where he is today (4:00)
Overview of HANDY (4:05)
Over the past 2 years reflection (10:00)
Macro harm that turns into micro hate in communities and homes (12:35)
How to support your staff through this time in our world (17:00)
Making the unique case for our needs (24:00)
Mental Health Today: Kindness is not difficult. (30:00)
Be a human being and ask your staff: (31:00)
- How are we doing?
- How are you on your 5 year plan?
- If you were me, what would you do different so your job could be easier?
Kirk’s One Good Thing: You don’t know everything. (37:00)
How to connect with HANDY Inc. (45:00)

For more information and episode details visit: www.weareforgood.com/episode/335
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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334. The Practice of Vulnerability + How to Build Your Resilience - Dr. Taryn Marie Stejskal Oct 11, 2022

Meet Dr. Taryn Marie. This resiliency expert believes there’s a lot of info on building resilient mindset, but that the world knows very little about resilient doing. This convo is about how vulnerability enhances and creates resiliency. Tune in and discover tools/resources that promote resilience when we inevitably face challenges, change and complexity.
💡Learn

The practice of vulnerability
5️⃣ Practices of Highly Resilient People
Defining vulnerability biases
Activation, tools & resources to help

Today’s Guest

Dr. Taryn Marie Stejskal, International Keynote Speaker and Author

Episode Highlights

Dr. Taryn’s story and journey to where she is today (3:00)
Defining resilience and misconceptions around it (6:45)
The practice of vulnerability (10:45)
Vulnerability comes alive in community (18:45)
Further exploring the 5 Practices of Highly Resilient People (27:55)
How to lean into vulnerability and build resiliency (37:30)
A powerful moment of philanthropy in Dr. Taryn’s life (47:00)
Dr. Taryn’s One Good Thing: The power of simple pleasures and presence. (50:00)

For more information and episode details visit: www.weareforgood.com/episode/334.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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333. You Are Not a Burden: The Story + Mission of TWLOHA - Lindsay Kolsch and Chad Moses Oct 10, 2022

Meet Lindsay and Chad. They want you to know that you are not a burden. These two heart-wired humans are leading conversation and community at To Write Love on Her Arms - a nonprofit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. We’re talking self-love, self-care in community and the importance of being connected. TWLOHA is preaching that we’re “all part of this bigger story. And without that, we don't know where this story's going. So stay.”
💡Learn

Overview of TWLOHA’s mission
Building Digital Community + The Power of Storytelling
Architecting a digital “nonprofit movement” grounded in caring & listening
Counsel for nonprofit professionals who are feeling burnt out, anxious & struggling with compassion fatigue

Today’s Guests
Lindsay Kolsch, Co-Executive Director, To Write Love on Her Arms
Chad Moses, Director of Outreach and Experience, To Write Love on Her Arms

Episode Highlights

Lindsay’s story (4:30)
Chad’s Story (6:25)
Founding story of TWLOHA (10:00)
Nontraditional approach to measuring impact (17:05)
Grassroots movement built in authenticity (30:55)
Mental health for nonprofit professionals today (38:35)
Chad’s One Good Thing: Lead with honesty. (46:20)
Lindsay’s One Good Thing: Be willing to listen and hear how hard things are right now (48:30)
How to connect with To Write Love on Her Arms (51:40)

For more information and episode details visit: www.weareforgood.com/episode/333
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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332. It's Time to Prioritize Mental Health in the Nonprofit Sector - Nneka Allen, Eleanor Wells, Aila Malik, and Jean Pierre-Louis Oct 07, 2022

We're warming up for Mental Health Week next week, and we wanted to set the tone with a powerful mental health conversation we powered at the Virtuous Summit. Join Nneka Allen, Eleanor Wells, Aila Malik and Jean Pierre-Louis for a robust discussion about Why it’s time to Prioritize Mental Health & Well-Being in the Nonprofit Sector.You’re not alone. Join us in community and feel seen, inspired and ready to take steps toward healing on Friday's podcast episode moderated by Jon and Becky. Tune in ✌️

Today’s Guest Panelists

Nneka Allen, Principal + Founder, The Empathy Agency
Aila Malik, Founder and CEO, Venture Leadership Consulting
Eleanor Wells, Co-Founder, Cohort4Care
Jean Pierre-Louis, Founder, President + CEO, capracare

Episode Highlights

Introducing the panelists (1:00)
Compassion fatigue and burnout in the nonprofit sector (3:35)
Importance of leaders celebrating wins (8:40)
Racism is a mental health issue (12:25)
Need for space to grieve (25:15)
Prioritizing mental health as a nonprofit leader
Letting team members take care of themselves, but also respond to crises (40:45)
Power of community and healing (45:25)

For more information and episode details visit: www.weareforgood.com/episode/332
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.
About our Sponsor Gravyty
Gravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Learn more at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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331. Measuring Impact, Leveraging Data + A Crash Course on NFTs for Nonprofits - Nick Lynch Oct 05, 2022

Meet N ick. This childhood cancer survivor and nonprofit advocate is passionate about measuring impact - for good. He's combined his savvy tech background with social media analytics and measurement software allowing global causes, influencers, and organizations to collaborate and measure their cumulative influence and impact. Plus, he's giving us a crash course in NFTs 🤔
💡Learn:

Measuring impact + key metrics to keep our eyes on
Creator Economy + flexing influencer marketing
Intersection of creating content + building community
NFTs for nonprofits (what the heck are they??)

Today’s Guest
Nick Lynch, Co-Founder and CEO, Collidescope.io
Episode Highlights

What Nick has learned since we last talked (3:00)
Changing landscape of the nonprofit sector (7:00)
Measuring Impact and Leveraging Data (11:00)
Key Metrics Organizations should be measuring (14:00)
Creator Economy + Influencer Marketing (17:00)
Powerful moment of philanthropy for Nick (36:00)
Nick’s One Good Thing: Pull up and show up. (40:00)
Connect with Collidescope (41:00)

For more information and episode details visit: www.weareforgood.com/episode/331
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.
About our Sponsor Gravyty
Gravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundra

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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330. Tap Into the Power of Thinking Like a Futurist + Exploring Trends that Matter - Boi Carpenter Oct 03, 2022

Meet B oi. This senior development VP at Johns Hopkins University is on a mission to get nonprofits focused more squarely on the horizon - not just on what's in front of them. She believes signals exist and that our top talent is noticing what is happening on the fringes of our work. And all of it can inform future thinking. Join us for this chat that puts Jon and Becky in the hot seat on their future visions too!
Today's Guest
Boi Carpenter, Senior Associate Vice President for Development and Alumni Relations, Johns Hopkins University
Episode Highlights

Boi’s story and journey to where she is today (3:00)
Overview of Futurism (6:50)
Adopting a disruption mindset (14:00)
Hurdles leaders run into that prevent them from thinking like a futurist (15:00)
Activating futurism (16:40)
Areas nonprofits should pay attention to (23:15)
Shifts in engagement, ease of giving and stewardship (30:35)
A powerful moment of philanthropy in Boi’s life (37:00)
Boi’s One Good Thing: Mindset Matters and Be Open to Possibility. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/330
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.
About our Sponsor Gravyty
Gravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Learn more at grav

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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329. Habits of an Impactful Executive Director - Brooke Richie-Babbage Sep 30, 2022

Welcome back to our Friday Series The Habits of an Impactful Fundraiser. This week we're taking on that top role with Do-Gooder (and attorney!) Brooke Richie-Babbage, founder of Bending Arc and former ED is breaking down Habits of an Impactful Executive Director. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Tune in ✌️
Special Guest
Brooke Richie-Babbage, Nonprofit strategist and coach + Host, Nonprofit Mastermind Podcast
Episode Highlights

Brooke’s story (3:00)
What is the big picture question we need to be asking (7:00)
Habits of an impactful Executive Director (10:00)
KPI’s and success indicators that matter and some that don’t matter (21:00)
Mental Health Minute (28:10)
How to connect with Brooke (33:55)

For more information and episode details visit: www.weareforgood.com/episode/329

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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328. The Trillion-Dollar Generosity Gap + Re-Envisioning the Donor Advised Fund - Adam Nash Sep 28, 2022

Meet Adam. He believes everyone can be a philanthropist, and he’s on a mission to reenvision donor-advised families to be a tool for everyone. After launching some seriously impressive tech innovations in top leadership positions at Dropbox, LinkedIn and eBay, he turned his sights toward the nonprofit sector. This isn’t your grandma’s donor-advised fund. Daffy is changing the landscape of giving by helping people be more generous, more often.

💡Learn

Overview of Daffy
Opportunities for nonprofits with DAFs
The Trillion-Dollar Generosity Gap
Daffy for Families (⬅️ involving kids in the gifting process - swoon!🥰)

Today’s Guest
Adam Nash, Founder + CEO, Daffy
Episode Highlights

Adam’s story and journey to where he is today (4:50)
Overview of Daffy (5:00)
Overview of Donor Advised Funds + Adam’s experience (7:30)
Impact Uprising (11:00)
Opportunity for nonprofits today (12:00)
The Trillion Dollar Generosity Gap + How Daffy is addressing it (17:00)
The Giving Goal at Daffy (22:00)
Features of Daffy (24:00)
New family feature (36:00)
A powerful story of philanthropy in Adam’s life (37:00)
Adam’s One Good Thing: If things are important to you, name them and know them. (45:00)
How to connect with Adam and Daffy (49:00)

For more information and episode details visit: www.weareforgood.com/episode/328.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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327. Making Technology More Human + Building a System of Belonging: Meet the Human Stack - Tim Lockie Sep 26, 2022

Meet Tim. He believes digital transformation is affordable and scalable for nonprofits of all sizes. That’s why he’s leaving the tech stack behind in favor of The Human Stack - a way to make your technology more human and usable. Not only is this solution brilliant, it helps you understand how to actually operate your tech simply and efficiently (Eureka!💡😜). Tune in for this convo we believe may just hold the answer in changing the way technology companies + partners + consultants relate to nonprofits and the impact economy.

💡Learn

Defining the Human Stack
Improving nonprofit digital literacy, training + skills
How to know when technology is a problem ( ⬅️ FREE diagnostic tool)
Low hanging fruit for nonprofits

Today’s Guest
Tim Lockie, CEO and Founder of The Human Stack
Episode Highlights

Tim’s story and journey to where he is today (5:00)
The Human Stack (12:00)
Tech + Digital Literacy that nonprofits need (16:00)
Determining your tech stack and human stack vitals (28:55)
A powerful moment of philanthropy in Tim’s life (35:35)
Tim’s One Good Thing: You need one person who is tactical. Identify that person and give them all the support you can. Then have a person they report to that looks at their work and says good job. (37:00)
How people can get connected to The Human Stack (39:00)

For more information and episode details visit: www.weareforgood.com/episode/327.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

326. The Habits of an Impactful Major Gifts Officer - Julie Ordoñez Sep 23, 2022

Welcome back to our Friday Series The Habits of an Impactful Fundraiser. This week we're taking on major gifts, and you better hold onto your britches for this conversation with one of our experts, J ulie Ordo ñ ez, founder of Courage Lab and Nonprofit Courage Lab podcast as we breakdown Habits of an Impactful Major Gift Officer. Prepare for everything you've learned about raising investment-level gifts to be upended - for good. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Tune in ✌️
Special Guest
Julie Ordoñez, founder of Courage Lab and Nonprofit Courage Lab Podcast
Episode Highlights

Tonesetting (1:00)
Mindset challenges that are barriers for raising major gifts (4:20)
How major gift officers can feel more confident (12:40)
Committing yourself to taking action and meeting your goals (18:50)
Actions for success that major gift officers should take (24:35)
Understand how to prioritize your relationships (29:40)
KPIs for major gift officers to track (36:20)
How to connect with Julie (43:10)

For more information and episode details visit: www.weareforgood.com/episode/326
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

325. A Path to Unlocking Organizational Growth: How to Implement the 6 Levers Framework - Shaun Lee Sep 21, 2022

Overview

Meet S haun. He believes to build healthy cultures, you have to build healthy systems. We're defining the way work works and not leaving those things to chance. This is the ops conversation you didn't know that your shop absolutely needs to have on how to build systems of integration, focus, cohesion and intention. This could be the ultimate #WorkingSmarterNotHarder convo💪

💡Learn

Building healthy operating systems
6 Levers Framework: A Path to Organizational Health
Advice for leaders to maintain principles while navigating seasons of change
Symptoms of unhealthy cultures

Today’s Guest
Shaun Lee, VP of Organizational Solutions Mission Matters Group
Episode Highlights

Shaun’s story and journey to where he is today (3:30)
Symptoms + signs of an unhealthy culture (8:45)
To build a healthy culture, you have to build healthy systems (18:00)
What makes up a healthy operating system (23:00)
Definition of an operating system (24:00)
6 Levers Framework: A Path to Organizational Health (26:00)
- Identity, Focus, Cohesion, Rhythm, Leadership + Momentum
A powerful moment of philanthropy in Shaun’s life (48:00)
Shaun’s One Good Thing: Your vitals always matter. (52:00)
How to connect with Shaun (55:00)

For more information and episode details visit: www.weareforgood.com/episode/325.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

324. How to Leverage A/B Testing to Grow Online Giving + The Psychology of Giving - Sam Baker Sep 19, 2022

Overview
Meet Sam. She's a digital strategist who helps her clients increase revenue with A/B Testing, and she knows her stuff. In the last 10 years, she's helped companies like Abercrombie & Fitch, Under Armour, and Intercontinental Hotel Group use their website data to make more money - without increasing digital ad spend or building a new website. Don't miss this episode that will prep you well for Giving Tuesday and year-end🗓

💡Learn

Defining A/B testing & how it works
How to kick-off a successful A/B testing campaign
The link between the psychology of giving and social proof
A guide to everything that should be in your A/B toolbox

Today’s Guest
Sam Baker, Digital Strategist, Founder of Sam Baker Consulting
Episode Highlights

Sam’s story and journey to where she is today (4:00)
A/B Testing - Theory and Philosophy and why Nonprofits should be leveraging it (11:00)
Storytelling + A/B Testing (15:00)
The Psychology of Giving (17:00)
An example of this in real life (20:00)
How to implement + activate A/B testing (23:00)
A powerful moment of philanthropy in Sam’s life (29:00)
Sam’s One Good Thing: Always be curious. (32:00)

For more information and episode details visit: www.weareforgood.com/episode/324.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

323. Habits of an Impactful Board Member - Sabrina Walker Hernandez Sep 16, 2022

Overview
Welcome back to our new Friday Series called The Habits of an Impactful Fundraiser. We're kicking off the discussion by bringing in one of our experts, Sabrina Walker Hernandez with Supporting World Hope who's talking about Habits of an Impactful Board Member. We're bringing tips and examples of who's doing it well.👊
Special Guest
Sabrina Walker Hernandez, President and CEO, Supporting World Hope
Episode Highlights

Tone setting (2:30)
What is the bigger, better question that we should be asking with our boards (5:20)
3 habits of a CEO to support an impactful board (7:45)
3 habits of an impactful board chair (9:20)
How CEOs can communicate with the board chair and with the board as a whole (11:45)
Habits of a good board member (17:45)
KPI’s that matter and don’t matter to a board member (20:25)
A piece of advice for how to be a good board member and also take care of yourself (25:45)
A board member in Sabrina’s life who embodied these habits and principles (26:50)

For more information and episode details visit: www.weareforgood.com/episode/323.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

322. How to Create an Inclusive Brand for Your Organization + The Why / When to Rebrand - Farra Trompeter Sep 14, 2022

Meet Farra. This Co-Director and Member-Owner at Big Duck (oh you know we're going to talk about what those titles mean!), is a tireless advocate of inclusive branding and bringing your board into the branding discussion. In today’s digital world, we're chatting about the importance of branding for mission-driven organizations (and where to start!), how to ensure DEI is baked into the brand, and why branding is a team sport.

💡Learn

Weaving inclusivity & DEI into your brand
How often should orgs rebrand?
How should I brand during a big anniversary for my org?
Collaboration between Development + Communication teams
Your board's role in branding (yes, they have a purpose!)

Today’s Guest
Farra Trompeter, Co-Director and Member-Owner, Big Duck
Episode Highlights

Farra’s story and journey to where she is today (3:25)
Branding for nonprofits (9:40)
Key steps to developing and applying your brand personality (12:55)
Creating inclusive branding (17:00)
Big Duck’s shared leadership model (19:40)
Nonprofit board’s role in Marketing and Communications (22:25)
How often should nonprofits be rebranding? (27:20)
Should we change the name of our organization? (29:30)
We have an anniversary coming up - now what? (33:20)
Collaboration between Development + Communications Teams (35:00)
A powerful story of philanthropy in Farra’s life (38:20)
Farra’s One Good Thing: “Don't dream it, be it." - The Rocky Horror Picture Show (40:50)

For more information and episode details visit: www.weareforgood.com/episode/322

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

321. Evolved Leadership: How a Tri-Sector Mindset Grows Your Impact Possibilities - Jens Molbak Sep 12, 2022

Overview

Meet J ens. This serial entrepreneur (and founder of Coinstar!) believes deeply in pulling together all sectors for impact. In fact, by adopting a tri-sector mindset, we're able to identify opportunities to innovate and solve problems by aligning resources and interests from private enterprise (businesses), the public sector (government), and social sectors (nonprofits). It's not a theory. He's already proving it at New Impact, and he's brought the playbook for nonprofits to lean into. Lucky you!🎉

💡Learn

Defining the Tri-Sector and Whole of Society Approach
How innovators & business model creators united profit & purpose
Exploring tri-sector case studies
How nonprofits can apply these ideas today

Today’s Guest
Jens Molbak, Founder, New Impact + Founder and Former CEO, Coinstar
Episode Highlights

Jen’s story (3:05)
The story of Coinstar (5:55)
Tri-sector model (11:10)
Mindsets that need to shift today (16:00)
An example of partnering across sectors (21:15)
Mindset shifts needed (22:00)
The reason New Impact exists and resources available (33:10)
Creating a database of impact organizations across all sectors (35:45)
Meaningful moments of philanthropy in Jens’ life (39:25)
Jen’s One Good Thing: How can you repurpose existing resources (45:00)

For more information and episode details visit: www.weareforgood.com/episode/321
About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.

You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.

Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofit

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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320. The Habits of an Impactful Fundraiser - Jon McCoy, CFRE and Becky Endicott, CFRE Sep 09, 2022

This Friday we're launching a new Friday Series called The Habits of an Impactful Fundraiser. We're starting by tearing down the old models of professional development and rewiring our brains to embrace learning differently and openly. We're bringing tips and examples of who's doing it well. 🎉
Episode Highlights

Series Tone Setting (2:00)
Where to start: think about playing in a different sandbox. (4:00)
Your development will be defined by you alone (5:00)
The importance of developing your soft skills (11:00)
How to ask your boss for professional development budget (15:00)
Topics we will be unpacking throughout this series (20:00)
Dive in deeper with We Are For Good PRO
Join the We Are For Good Community

For more information and episode details visit: www.weareforgood.com/episode/320

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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319. How to Channel Your Passion + Build a Platform for Good - Monica Yunus Sep 07, 2022

Overview
Meet Monica. This internationally renowned soprano believes in the power of the arts to gather, unify & awaken positive change. She's the co-founder of Sing for Hope, a leading nonprofit that brings arts outreach programs to communities in need and presents initiatives that make the arts accessible to all. We're talking about scaling up a nonprofit and using your platform for good. This operatic superstar-for-good absolutely exceeded our Ungettable Get expectations!

💡Learn

Scaling a nonprofit from the ground up
How to approach partnerships with corporations & municipalities
Flexing your platform for good
The mission story of Sing for Hope

Today’s Guest
Monica Yunus Co-Founder and Co-Executive Director, Sing for Hope
Episode Highlights

Monica’s story (5:00)
Overview of Sing for Hope (8:30)
Sing for Hope’s programs (16:00)
Scaling a nonprofit (27:15)
Monica’s advice for those looking to start a nonprofit (29:45)
Creating magical partnerships (33:10)
Using your gifts and showing up authentically (37:00)
A powerful moment of philanthropy in Monica’s life (41:00)
Monica’s One Good Thing: Be good to yourself. (49:00)

For more information and episode details visit: www.weareforgood.com/episode/319

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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318. The New Playbook for Democratizing Philanthropy - Alison Moore, Comic Relief US Sep 05, 2022

Overview

Meet Alison. This fascinating media exec turned nonprofit disruptor is channeling her moxie for creative storytelling, business ops and multi-channel strategy into a joyful movement that’s democratizing philanthropy (insert heel kick!) As CEO of Comic Relief US - the 💥 behind Red Nose Day - she’s unpacking the playbook for convening meaningful partnerships, building + scaling grassroots campaigns and taking it outside the walls through multi-channel engagement. Tune in for the bold insights and stay for the full display of red-nose-wearing evolved leadership.

Today’s Guest
Alison Moore, CEO, Comic Relief US

Episode Highlights

Alison’s story and journey to where she is today (5:15)
Overview of Comic Relief USA (14:10)
Founding of Red Nose Day in the UK (15:00)
Bringing Red Nose Day to the US (16:30)
Their approach to fundraising (23:25)
Millennials and philanthropy today (25:15)
How to spark engagement (27:25)
Innovation + Collaboration to Deepen Impact (34:55)
A powerful moment of philanthropy (39:30)
Alison’s One Good Thing: Focus on Curiosity. (42:15)

For more information and episode details visit: www.weareforgood.com/episode/318

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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317. Top 9 Revelations from 2 Years of Podcasting - Jon McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Sep 02, 2022

We're sharing a two-year birthday retrospect covering the Top 9️⃣ Revelations we've learned these past two years on the podcast. And we're bringing your voices onto the podcast about what this community has meant to you and how it's helped you better serve your mission. Check out Becky's blog post about her observations, and add your voice to the conversation in the Community. These revelations are only the beginning of what we're co-creating in this Impact Uprising✌️
Episode Highlights

9 Revelations from 2 Years of Podcasting (10:00)
- 1. Digital Community is the Future (11:00)
- 2. Storytelling is the most powerful tool in the nonprofit arsenal. (12:30)
- 3. Partnerships are evolving in new, exciting ways. (14:00)
- 4. Your nonprofit friends are not ok right now. (18:00)
- 5. People need a break from the world’s heaviness to hear a story that’s good. (22:00)
- 6. Nonprofits investing in professional development and marketing are winning right now. (25:00)
- 7. Nonprofit leaders must evolve quickly and humanly. (27:00)
- 8. We must commit to thinking differently. (28:30)
- 9. Just be nice. (29:00)
Community really is everything (31:00)
Join the We Are For Good Community
Dive in with We Are For Good PRO
Leave us a voicemail! (We would love to hear from you!)

For more information and episode details visit: www.weareforgood.com/episode/317

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.

Sound like Virtuous might be a fit for your organization? Learn more

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

316. Tapping Hollywood's Advisor: How to Partner with Celebrities to Grow Mission Impact - Sarah Adolphson Aug 31, 2022

Meet Sarah. This Peace Corp alumna is an expert in entertainment strategy and engagement with extensive philanthropic experience working with many of the world’s leading global celebrities. And yet, there is nothing Hollywood about her love for doing good and the unique ways she unites celebrity and philanthropy. Tune in and understand the opportunity that exists for your mission🎧

💡Learn

The role of celebrity in philanthropy
Core pillars of a successful campaign or event when working with a celebrity, influencer or corporation
Opportunities that exist for nonprofits to partner with celebrities
The mission story of The Artemis Agency

Today’s Guest

Sarah Adolphson, Co-CEO, The Artemis Agency

Episode Highlights

Sarah’s story and journey to where she is today (4:50)
Overview of Artemis Agency (7:45)
The role of celebrity in philanthropy + Opportunity for nonprofits today (12:00)
How Sarah has witnessed philanthropy change throughout her career (17:00)
Examples of successful campaigns (21:25)
What creates a magical partnership (26:30)
Moving into the new year + how nonprofits can challenge themselves next year (31:15)
A powerful moment of philanthropy (33:40)
Sarah’s One Good Thing: Be kind. (36:55)

For more information and episode details visit: www.weareforgood.com/episode/316

About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

315. Creating Purpose-Driven Donor Events + Unlocking Your Own Unicorn Sparkle - Matthew Helmer Aug 29, 2022

Overview
Meet M atthew. As The *DRG's resident Unicorn, he believes in embracing organizational change through novel ideas. This internationally recognized storyteller has led teams in the production of award-winning events, communications, and donor engagement efforts (tune in for a fascinating case study!) . We're chatting about how to evolve our teams, embracing streamlined processes and pitching creative engagement opportunities.

💡Learn

How organizations can reimagine internal collaboration and innovation
Case Study: Colorado State University Foundation's event & engagement realignment Incorporating data and metrics into the event planning process
Unlocking your unique gifts - straight from the sector's other Unicorn

*Donor Relations Guru is now renamed The DRG Group. So proud of you for this brave move, friends. Check out the announcement here.

Today’s Guest

Matthew Helmer, Consultant and Strategist, DRG Group

Episode Highlights

Matthew’s story and journey to where he is today (3:00)
Experiencing organizational change at Colorado State University (9:00)
Centralized event management in higher education (12:00)
Creating meaningful events and experiences (19:00)
An example of bringing these philosophies to life (25:00)
Releasing the inner unicorn in all of us (39:00)
A powerful moment of philanthropy in Matthew’s life (44:00)
Matthew’s One Good Thing: Gratitude. (49:00)
How to connect with Matthew (51:00)

For more information and episode details visit: www.weareforgood.com/episode/315

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

314. #AMA Fridays: Should I stay or should I go? Navigating a work transition. - Jonathan McCoy, CFRE and Becky Endicott, CFRE Aug 26, 2022

We're completing part deux of our Friday #AMA series focusing on helping small shops with a focus this week on determining when it's time to stay or go at your current nonprofit. Posed by our small shop queen, Rachel Bearbower, addressed the elephant in the room that many COVID survivors are feeling right now. Do I stick it out or move on? We'll talk through some questions to ask yourself, address compassion fatigue/burnout, and how to socialize an upcoming transition. Come hang with us!
Episode Overview

Leave us a voicemail! (2:00)
Rachel Bearbower’s questions: “When the founder is ending their tenure with their organization and they don't quite realize that it's time for them to move on. What do they do?” and “If you are an ED and it's time to go and you're ready to go. What are some of the steps that you should be taking?” (2:40)
Many of us are in an existential place asking questions (3:35)
Questions to ask yourself as a leader (7:20)
Differences between burnout versus compassion fatigue (13:05)
Aila Malik’s four practical questions for leaders to ask themselves today (17:05)
- What is my core belief?
- How strongly do I believe in this mission?
- What needs to be true in my workplace to become an evangelist about this?
- How are you lifting others that you can pass the torch to?
Dr. Ryan Bisel’s Hallmarks of Great Leadership (18:55)
- Focus on meaning
- Take building trust seriously
- Be approachable, vulnerable + relatable
- Build community amongst your team
- Develop two-sided messages
Ensuring a smooth transition for the organization and for yourself (21:05)
Consider sharing values and culture with your predecessor (25:25)

For more information and episode details visit: www.weareforgood.com/episode/314

About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

313. Partnerships in Action: How Mobile Tech is Driving Social Impact - June Sugiyama & Meena Palaniappan Aug 24, 2022

Overview
Meet J une & Meena. This dynamic tech-for-good team is on a global mission to empower girls with technology, and the results are quite extraordinary. Their combined expertise and grit is powering community-based technology projects in the developing world for the past two decades - and the effect is staggering. Tune in🎧

💡Learn

The massive opportunity to put technological innovation to work for good.
Importance of social media networks to enact positive change rather than spread misinformation
Case Study: campaign to tackle vaccine hesitancy in Puerto Rico
Overview of Atma Connect & Vodafone Americas Foundation

Episode Highlights

Meena’s story and journey to where she is today (4:20)
June’s story and journey to where she is today + an overview of Vodafone (6:00)
How Meena met June + an overview of Atma Connect (10:15)
Using Technology for Good (15:00)
How women disproportionately experience the affects of disasters (19:00)
Creating human-centered tech (32:00)
A powerful moment of philanthropy in June’s life (37:45)
A powerful moment of philanthropy in Meena’s life (40:10)
June’s One Good Thing: You have to be really good listeners to create solutions; Meena’s One Good Thing: Being an entrepreneur is not the journey for the the meek of heart (42:15)

For more information and episode details visit: www.weareforgood.com/episode/313

About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

312. Building Equitable + Sustainable Systems to Deepen Impact - Otisa Eads Aug 22, 2022

Overview

Meet Otisa. This Human Resources & Systems Strategist combines her great love for nonprofit HR with DEIJ (Diversity, Equity, Inclusion + Justice) to ensure equitable hiring happens from the beginning. We’re chatting through how to acquire the best talent to take our missions further and why systems and mindsets are essential to making it happen. This is not your grandma’s operations nor DEI discussion. Join us and let’s level up together!

💡Learn

Equitable hiring practices 🙌
Common missteps leaders make in hiring
Systems creation for processes & evaluations
Common unconscious biases baked into our hiring systems & practices

Episode Highlights

Otisa’s story and journey to where she is today (2:30)
How to bake equity into hiring practices (9:15)
Missteps leaders are making in hiring decisions (19:35)
De-biasing the workplace (25:00)
A powerful story of philanthropy in Otisa’s life (35:00)
Otisa’s One Good Thing: Figure out how to incorporate play and joy. (39:00)

For more information and episode details visit: www.weareforgood.com/episode/312

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

311. AMA: How Can Small Shop Nonprofits Build an Amazing Culture?- Jonathan McCoy, CFRE and Becky Endicott, CFRE Aug 19, 2022

You asked, we responded! This Friday we're launching a quick two-part #AMA Friday series focused on helping small shops beginning with How Cultures Can be Changed & How Leaders Can Help. Our small shop queen Rachel Bearbower left a message on our voicemail asking some tough questions that we know are on your mind too - you want to see your organization modernize and evolve, but leadership may not agree. We'll break down the myths, the fallout of not listening to staff, and the incredible opportunity sitting before brave small (and big!) shop leaders. Even if you're not a small shop, there's plenty to be learned from these topics. Come hang with us!
Episode Highlights

Leave us a voicemail! (10:10)
Rachel Bearbower’s question: “What you are seeing working inside small shops, small organizations that are really shifting the culture and making a huge difference for their staff, their volunteers, even their board members? (2:10)
Tonesetting (3:20)
Alignment of values and culture (9:00)
Pro tips for leaders to intentionally shape culture (10:30)
Slushie runs (15:00)
Focus on telling the story of impact (22:45)
Nonprofit organization’s culture examples (25:00)

For more information and episode details visit: www.weareforgood.com/episode/311

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

310. De-Biasing the Workplace + Building Equitable Workplaces - Olanike Ayomide-Mensah Aug 17, 2022

Overview

Meet Olanike. This equity strategist and executor is obsessed with building equity in the world - starting with the workplace. Diversity & Inclusion is trendy, but the transformation is slow and fatigue has set in. We're talking through biases, psychological safety and building spaces where everyone can thrive. "Being in all of these different pockets of life, it has taught me that so many issues of inequity and injustice are rooted in our human nature." Let's work through it together, friends.

💡Learn

Global perspective on DEI in the workplace
What it means to live at the Intersection of Difference
De-Biasing the workplace + building equitable workplaces
How to create safe working environments

Today’s Guest

Olanike Ayomide-Mensah, Founder and CEO, Mosaic Consulting
Episode Highlights

Olanike’s story and journey to where she is today (5:00)
Global perspective of DEI in the workplace today (11:00)
DEI work in the nonprofit sector right now (20:00)
Living at the intersection of difference (24:00)
De-biasing the workplace (35:00)
Creating a safe work environment (43:00)
A powerful moment of philanthropy in Olanike’s life (47:00)
Olanike’s One Good Thing: Seek and embrace joy in all of the challenges. (54:00)

For more information and episode details visit: www.weareforgood.com/episode/310

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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309. Driving Innovation in the Nonprofit Sector + What's Next for Capital Campaigns - Sterrin Bird Aug 15, 2022

Overview

Meet Sterrin. This fundraising expert spent three decades in campaigns and major gifts conducting more than three-dozen capital campaigns with combined goals in excess of $5.5 billion. Bottom line - she knows her stuff 🤩 This tech-for-good guru is walking us through innovation in the modern-day campaign and how to update outdated practices. And her personal story of how philanthropy intersected with her life will have you reaching for the Kleenex.
💡Learn

How the modern campaign is evolving in a post-pandemic world
How to integrate innovation & tech into your campaign
Advice for fundraisers preparing for their first capital campaign
Misconceptions fundraisers have about soliciting major gifts

Today’s Guest

Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce
Episode Highlights

Sterrin’s story and journey to where she is today (4:00)
Innovation in the nonprofit sector + where we are going (7:30)
Capital campaigns (21:00)
Misconceptions around Major Gifts (30:00)
A powerful moment of philanthropy in Sterrin’s life (41:10)
Sterrin’s One Good Thing: Courage, curiosity and letting go of the ear of fear of failure (48:00)

For more information and episode details visit: www.weareforgood.com/episode/309

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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308. Enneagram for Nonprofits: Part 4. External Dynamics - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Kishshana Palmer, CFRE Aug 12, 2022

It’s the final epsiode of our Enneagram Friday series, and we're betting you just might have been waiting for this one. Kishshana Palmer, CFRE is back to talk about how to utilize the Enneagram with your donors. She's bringing stories and examples, and they're ones we can relate to. Still haven’t taken the free test? No sweat - find it here and report back!
Jon #9 - The Peacemaker
Becky #2 - The Helper
Julie #2 - The Helper
Today’s Guest

Kishshana Palmer, Speaker, Educator, Trainer, Coach and Recovering Fundraiser, and Founder of The Rooted Collaborative

Episode Overview

Tone setting for the final Enneagram conversation (2:00)
Importance of knowing yourself (3:40)
Breaking down limiting beliefs with the Enneagram (12:30)
Examples of different Enneagram types in fundraising scenarios (15:30)
Kishshana’s One Good Thing: “Be awake, be present.” (13:30)

For more information and episode details visit: www.weareforgood.com/episode/308

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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307. Inside the Rise of Collective Giving + How to Create a Giving Circle - Sara Lomelin Aug 10, 2022

Meet S ara. As the founding CEO of Philanthropy Together, she's working to diversify and democratize philanthropy through the power of giving circles. She believes nonprofit leaders can best connect with giving circles by working in local communities and remembering that giving circle donors are not your regular donors. They want to go beyond giving to elevate your message. “Giving by, for, and with the communities we represent is the future of philanthropy — and each and every one of us belongs in this movement.”

💡Learn

The history, present & future of collective giving
5️⃣ Steps to the giving circle model
How to democratize and diversify philanthropy
Starting point for orgs looking to launch or wrap a giving circle around a program

Today’s Guest
Sara Lomelin, CEO, Philanthropy Together

Episode Highlights

Sara’s story and journey to where she is today (3:50)
Overview of collective giving (6:55)
The story of Philanthropy Together (11:00)
The potential for nonprofits today with collective giving (17:00)
What happens after the gift is made (31:00)
👇 5 STEPS TO THE GIVING CIRCLE MODEL (34:00)
- Gather your people
- Discuss values
- Decide where to give your money
- Give - pool funding, talents, and resources
- Engage
A powerful moment of philanthropy in Sara’s life (36:00)
Sara’s One Good Thing: Never assume who can give and who cannot give. (39:00)

For more information and episode details visit: www.weareforgood.com/episode/307

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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306. Fundraising Boards 2.0: The Mission of Women Moving Millions + How to Use Your Board Seat Well - Mona Sinha Aug 08, 2022

Meet M ona. She's a globally recognized advocate for gender equality in business and society, and she's never met a challenge she didn't tackle head on with visibility and humility. Mona is the Board Chair of Women Moving Millions, a community of women who fund big and bold ($1 million+) to create a gender equal world, as well as Board Chair of the ERA Coalition Fund for Women’s Equality. With only 1.6% of philanthropy making its way to women and girls, we're tackling this issue, discussing how to break cycles and why investing in women has a massive return. Jaw-dropping convo with a seriously impressive good human 💪
💡 Learn

How to build a community of empowered women + drive social change
How to best utilize your board chair (spoiler: empowerment!)
3️⃣ Tips for shifting power dynamics with your board
The story of Women Moving Millions

Today’s Guest

Mona Sinha, Board Chair, Women Moving Millions
Episode Highlights

Mona’s story and journey to where she is today (4:20)
Women Moving Millions (12:00)
Giving in Community (18:00)
Shared Leadership as a Board Chair (24:00)
- Respect.
- Give each other the space to disagree.
- Always have each other’s back.
A powerful moment of philanthropy in Mona’s life (47:00)
Mona’s One Good Thing: You can lean into visibility and humility at the same time. (50:00)

For more information and episode details visit: www.weareforgood.com/episode/306

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about t

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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305. Enneagram for Nonprofits: Pt 3. Internal Dynamics - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Kishshana Palmer, CFRE Aug 05, 2022

It’s Enneagram Friday! Our Peacemaker and Helper hearts are geeked out around the enthusiasm and noise for our Friday Enneagram series. And now we’re moving from theory to application with the nonprofit leadership expert of our hearts: Kishshana Palmer, CFRE! Kish breaks down how to use the Enneagram internally with your fundraising shop: how it helps give grace to each other, how to flex it amidst team dynamics, and the good/bad/ugly she’s seen with different types over the years. Still haven’t taken the free test? No sweat - find it here and report back!
Jon #9 - The Peacemaker
Becky #2 - The Helper
Julie #2 - The Helper
For more information and episode details visit: www.weareforgood.com/episode/305

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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304. Ask Before you Aid: The Danger of Compassion + Creating Sustainable Development - Dr. Bertrhude Albert Aug 03, 2022

Meet Dr. Behrtrude Albert. Following a humbling trip to her native Haiti, she learned a valuable lesson: ask before you aid. Alongside her partner, they founded P4H Global and are revolutionizing the way education is delivered in Haiti by training teachers. “We don’t have what Haiti needs…but they do. Invest in their capacity then get out of the way to watch them transform their nation.” Boom! 🎤💥

💡Learn

The dangers of compassion (& how it can undermine dignity)
How she garnered 1.1M likes & 70K+ TikTok followers!
The power of local partnerships: ask questions, understand strengths, listen to lived experiences
P4H Global mission overview

Today’s Guest
Dr. Bertrhude Albert, Co-Founder + CEO, P4H Global
For more information and episode details visit: www.weareforgood.com/episode/304

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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303. Disrupting Fundraising + Building Community for Veterans + Families - Anne Marie Dougherty Aug 01, 2022

Overview

Meet Anne Marie. She's also a marketer disguised as a fundraiser leveraging unmatched moxie and grit as CEO of the Bob Woodruff Foundation, supporting the nation’s veterans and their families. She’s disrupting traditional fundraising models via a unique use of metrics, relationships, and results to maximize the foundation’s $80 million investment impact. It’s an entrepreneurial approach that’s permeating the entire organization - and growing. She’s got your 6!
💡Learn

What BWF is doing to support veterans with fertility support
Unique partnership approach to the NFL & USA Wheelchair Football League
The story of its $15M MacKenzie Scott gift
Bob Woodruff Foundation mission overview

Today’s Guest

Anne Marie Dougherty, CEO, Bob Woodruff Foundation
For more information and episode details visit: www.weareforgood.com/episode/303

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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302. Enneagram for Nonprofits: Pt. 2 How to Use It - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Ashley Engle Jul 29, 2022

Our Enneagram for Nonprofits Friday series started off with a bang last week! Last week we broke down the types - now we're putting them into action. Today we're talking about the correlation between relationships and the Enneagram and how to activate it in our personal and professional lives. Ashley Engle is back to breathe more insight and love into this conversation as we talk about how to flex the Enneagram - for good!
Today’s Guest
Ashley Engle, Pastor of Spiritual Formation, The Well Church
Episode Overview

Correlation between building relationships and the enneagram (2:45)
Working through fears and re-wiring our mindsets (6:00)
Celebration and culture at an organization (19:05)
A powerful moment of philanthropy in Ashley’s life (20:30)
Ashley’s One Good Thing: Create a vision board (23:15)

For more information and episode details visit: www.weareforgood.com/episode/302
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

301. How Your Online Presence Can Create Business Value for Your Nonprofit through SEO - Rafi Norberg Jul 27, 2022

Overview

Meet Rafi. He's a true expert in the field of search engine optimization (SEO), and how it can be used to power social-driven solutions. Join us as we break down what SEO is, why you need to be paying attention and how it can help value-aligned rabid fans better find your mission. This is a beginner's guide to SEO, and one you and your nonprofit won't want to miss!

💡Learn

How SEO is different from the other ways people show up in marketing
The 3 pillars you need to have right to flex SEO for your mission
How to convert traffic into leads
How to flex SEO to ensure your content shows up in many places

Today’s Guest
Rafi Norberg, President, Nexus Marketing Agency
Episode Highlights

Rafi’s story and journey to where he is today (3:00)
Overview of SEO + the opportunity if you leverage it well (8:30)
Myths around SEO (10:00)
How SEO is different from the other ways people show up in marketing (12:00)
3 SEO pillars people need to think about (15:00)
Keywords (23:00)
Leveraging SEO to help with syndication (26:00)
Where SEO is going (30:00)
Converting traffic into leads (33:00)
A powerful moment of philanthropy in Rafi’s life (37:00)
Rafi’s One Good Thing: Indecision is the only wrong decision. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/301

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.c

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

300. Meet The Farmlink Project: The Next Generation of Nonprofit + Evolved Leadership is Here - Aidan Reilly and Ben Collier Jul 25, 2022

Overview

Meet A iden and Ben. There's is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world. The Farmlink Project connects surplus food from farms to food banks all around the country and has rescued nearly 70M# of produce since its inception. Tune in and help us fight for a world where everyone has access to the food they need.
💡Learn

The founding story of Farmlink
The new generation of nonprofits and nonprofit leadership - how rising GenZers are innovating the nonprofit experience
Their unique approach to corporate partnerships (that are working!)
What food insecurity & food waste looks like in the U.S. today.

Today’s Guests

Ben Collier, Co-CEO and Aidan Reilly, Head of Partnerships, The Farmlink Project

Episode Overview

Ben and Aidan’s stories and journey to where they are today (4:00)
The founding of Farmlink (12:00)
Media attention (20:00)
Partnerships and Farmlink’s mentality around partnering with companies (25:00)
Mindset shift to create systemic change (29:00)
- Create technical improvements to the space
- Create a shift in policy and adjust the rules of the environment
- Create a shift in social perspective about the problem that is being addressed
Philanthropy through the eyes of Gen Z (35:00)
Story of impact: Martha Barajas, United Hands of Compton (42:00)
Internal team story of impact (46:00)
Aidan’s One Good Thing: Find your purpose, but commit to what you’re doing in that moment. Go easy on yourself.
Ben’s One Good Thing: Find like minded individuals, then there is not an idea that is not worth sharing.

For more information and episode details visit: www.weareforgood.com/episode/300.

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fu

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

299. Enneagram for Nonprofits: Pt.1 The Nine Types - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Ashley Engle Jul 22, 2022

We've been teasing it for five seasons now, and the week is finally here - Enneagram series launch time🚀🤩🙌 We've brought in a wise student of Enneagram to break down this powerful personality and relationship tool. Ashley Engle explains each type's strengths and weaknesses, and it's an open, loving convo celebrating the diversity we all bring to our personal and professional relationships. The four-part Enneagram series launches today learning about the nine types. Don't miss it! Self-awareness and grace are so needed in our fractured cultural moment. The Enneagram is here to help. Shout out your types to us this week!
Jon (Enneagram 9 - The Peacemaker✌️)
Becky (Enneagram 2 - The Helper🤗)
Julie (Enneagram 2 - The Helper🤗)
Today’s Guest
Ashley Engle, Pastor of Spiritual Formation, The Well Church

Episode Overview

Background and history of the Enneagram (3:45)
Overview of resources to determine your Enneagram type (7:00)
Heart Triad (10:00)
- Type 2: The helper or the befriender
- Type 3: The achiever, the performer or the motivator
- Type 4: The romantic or the individualist
Head Triad (19:55)
- Type 5 The investigator or the observer
- Type 6: The loyalist
- Type 7: The enthusiast
Gut Triad (32:00)
- Type 8: The challenger or the leader
- Type 9: The peacemaker
- Type 1: The perfectionist or the reformer
Looking ahead to part 2: How to activate the Enneagram (44:45)

For more information and episode details visit: www.weareforgood.com/episode/299.
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

298. Giving USA 2022: Breaking Down Philanthropy Trends - Elizabeth Abel Jul 20, 2022

Overview

Meet Elizabeth. She's baaaccckkk! The queen of interpreting philanthropic data reports is back in our house, and today we're breaking down Giving USA's 2002 Report. CCS's brilliant thought leader is explaining why dollars are up and donors are down, and how we can maximize that potential (and turn the tide of donor retention!). CCS is even giving away it's FREE breakdown of the report here (👈 waiting list, report dropping soon!) 🧐

💡Learn

High-level overview of greatest Giving USA trends, surprises & data points we don't want to overlook
Planned giving and corporate giving trends are fascinating...!
Why COVID-19 changes are likely to last
Actionable steps to leverage knowing this latest data

Today’s Guest
Elizabeth Abel, Senior Vice President, CCS Fundraising
For more information and episode details, visit: www.weareforgood.com/episode/298.

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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297. How Smart Tech is Changing Fundraising + How to Harness Its Power for Your Mission - Nejeed Kassam Jul 18, 2022

Meet Nejeed. He empowers nonprofits with A.I.-powered technology while also highlighting the positive impact that adopting smart technology WILL have on the sector. Friends, technology can be simple AND revolutionary. Believe us, this is the convo you've been waiting for to get jazzed about your data! 🤩

💡Learn:

How smart technology is transforming the fundraising landscape
Making the business case for leveraging A.I. in nonprofit
Storylines you can extract from data
Outdated technology "best practices"

Episode Highlights:

Nejeed’s story and journey to where he is today (4:00)
Overview of Keela (10:00)
Storylines you can see through data (19:00)
Modern day best practices (23:10)
Outdated “best practices” we could do away with (26:00)
A powerful moment of philanthropy in Nejeed’s life (37:40)
Nejeed’s One Good Thing: Human beings have phenomenal capacity. (48:00)

For more information and episode details visit: www.weareforgood.com/episode/297.
About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.

You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.

Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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296. #AMA Fridays: Sharing Impact to Funders - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jul 15, 2022

It's #AMA (Ask Me Anything) Fridays: Storytelling + Sharing Impact to Funders, and we're breaking down an excellent question posed about impact reporting to multiple funders. Did you ever consider that an impact report could be more than simply fulfilling your granting duties? We believe it's an important cultivation strategy - not just a stewardship tactic. Tune in and hear how elevating your thinking is game-changing for the funder/grantee relationship. Special thanks to nonprofit impact communications genius, Dulari Gandhi, for sharing her insights and tips on how to communicate funding outcomes.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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295. Redefining Board Leadership + Investing in Girls to Save the World - Tara Abrahams Jul 13, 2022

Overview
Meet Tara. This multi nonprofit-board chair and Head of Impact at The Meteor, is passionate about tackling challenges women and girls are facing worldwide. Tune in and discover why we think she is exactly the kind of modern board chair nonprofits should be looking to recruit, and how she's channeling her passion into her nonprofit volunteerism. It's the thing of board legends🤩💪

💡Learn

Exploring what a modern fundraising board looks like today
Finding the right board fit for volunteers who have specific interests and skillsets
Why empowering young girls could be the key to global prosperity
Lessons learned as a board chair

Episode Highlights

Tara’s story and journey to where she is today (4:20)
Tara’s board experience (8:45)
Girl Rising and when Tara’s passion clicked (13:00)
Modern boards that meet the moment of today (32:00)
Collaboration in the impact sector (40:00)
The Meteor (44:00)
A powerful moment of philanthropy in Tara’s life (53:00)
Tara’s One Good Thing: We don’t have to wait for anything at all. What we have to do is start. (57:00)

For more information and episode details visit: www.weareforgood.com/episode/295

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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294. Combatting Hate + Building A Global Movement of Hope - Jonathan Greenblatt Jul 11, 2022

Meet Jonathan. He believes in American exceptionalism, and is intently focused on uplifting unification and tamping down hate. He's leading the world's largest anti-hate organization, the Anti-Defamation League (ADL), with a distinguished record of fighting antisemitism and advocating for just and fair treatment to all. We're talking about the heaviness of the world, and how we can right the trajectory through inclusion, kindness & community. You in?
Learn:

Understanding how ADL is fighting hate through investigative research, education programs, & legislative victories
Pyramid of Hate: how hate can quickly escalate from mere words to acts of violence
ADL’s formula for dismantling hate
New book: "It Could Happen Here: Why America Is Tipping From Hate To The Unthinkable And How We Can Stop It."

Episode Overview

Jonathan’s story and journey to where he is today (5:00)
Overview of ADL (14:00)
Jonathan’s book: "It Could Happen Here: Why America Is Tipping From Hate To The Unthinkable And How We Can Stop It" (23:00)
The Pyramid of Hate (31:00)
Action (41:00)
Whole of society strategy (43:00)
Jonathan’s One Good Thing: Fight hate, but find hope. (47:00)

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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293. 10 Takeaways + One Good Thing from Season 5 - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Jul 05, 2022

It's been a mind-blowing six months of the most progressive, heart-wired, action-oriented discussions to get your nonprofit moving toward innovation. Best of Season 5 unites Jon, Becky and Julie as they walk through 10 Takeaways + 1 Good Thing they've seen trending these past six months. For all our lurkers out there, this is a great time to get a high-level overview of the best moments that knocked our socks off this year. Plus, we each curated favorite playlists from this season, so there's a starting place if you're new to our community. Tune in and take notes ✍️

Season 5 highlights (0:50)
10 Takeaways from Season 5:
1. Mission moments - Focus on Listening. (3:20)
2. Community building - Embrace nuance and micro-moments. (5:25)
3. Storytelling - Be intentional, be authentic, and be future-focused. (8:40)
4. Philanthropy - Foster trust-based philanthropy. (10:40)
5. Leadership - Culture will attract or repel the next believer of your mission. (12:45)
6. Social Impact - Embrace your power + be open-handed. (15:15)
7. Donor Engagement - Focus on Holistic Generosity. (16:45)
8. Fundraising - Ask the Bigger Questions. (19:20)
9. Marketing - Make Good Famous. (25:30)
10. Young Professionals - Everyone is a Philanthropist and If the path is clear, you’re on someone else’s. (27:20)
Favorite missions we met this season: (29:30)
- Julie: The Adventure Project
- Jon: Global Citizen Year
- Becky: Think Of Us
Season 5 One Good Thing: Do something kind for yourself, or something kind for your teammate. (32:50)
Season 6 Preview (33:40)

For more information and episode details visit: www.weareforgood.com/episode/293

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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292. As Seen on Why IT Matters: A Double Order of Nontoxic Optimism with a Side of Good Please - Tim Lockie + Tracy Kronzak Jul 01, 2022

Meet Tim & Tracy. We've been called a lot of things in our day, but never nontoxic optimists - and we kinda like it! Tune in to the Why IT Matters podcast (click and subscribe too - you won't regret it!), which is a truth tech talk with two dynamite humans. If you’re a giver, a business leader, or an application developer, this is a conversation not to miss, because, if you’re not leading with value and humanity first, you’re missing out. 🎧
Episode Highlights

Nontoxic optimism (1:45)
An open love letter to philanthropy (9:05)
The power of good (16:10)
Money as a force for positive influence (21:40)
Outlining core values (26:20)
Outcomes materialize by achieving values (38:30)
Finding your voice (41:25)
The importance of technology for good (44:30)
The emotional barrier to tech adoption (52:00)
We Are For Good PRO (58:45)

For more information and episode details visit: www.weareforgood.com/episode/292
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
About Our Sponsor The Productive Executive Director
If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.
It’s a 12-month learning journey – part curriculum, coaching and community designed for small shop Executive Directors – like YOU. And it’s led by our friend and small shop coach, Rachel Bearbower. Enrollment to this community is open right now but only for a few more days. And because you’re a loyal listener, Rachel is offering $25 off your first month if you use use the code: [WEAREFORGOOD25]
Rachel has coached me individually, and she is a brilliant systems manager that builds efficiency, trust and productivity. Highly recommend! Enrollment closes July 1, so check it out now. Learn more: at smallshopstrategies.com/beproductive

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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291. As Seen on Good to Growth Podcast: Nonprofit Themes in 2022 - Katie Appold Jun 29, 2022

Overview

Meet Katie. We adore our Nonprofit Hub Executive Director and friend who's been in the trenches of nonprofits - just like us. We were honored to join her on her podcast, G ood to Growth, which is an awesome space breaking down how nonprofits can grow. Be sure to subscribe and add it to your podcast queue! 🎧

💡Learn

We chat with Katie about themes emerging from the nonprofit sector this year, including:
- Next-gen donors
- Batch working for efficiency
- The overhead myth

Episode Highlights

Jon and Becky’s professional journeys (1:55)
Philanthropy themes in 2022 (5:40)
- Culture is everything
- Donor behavior matters more than gift amount
- How corporate engagement and cultivation has changed
Diversifying nonprofit board leadership (11:55)
Prioritizing the work that matters to grow capacity (16:20)
Mental health tips and encouragement (27:55)
Jon and Becky’s Good News (35:00)

For more information and episode details visit: www.weareforgood.com/episode/291
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
About Our Sponsor The Productive Executive Director
If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.
It’s a 12-month learning journey – part curriculum, coaching and community designed for small shop Executive Directors – like YOU. And it’s led by our friend and small shop coach, Rachel Bearbower. Enrollment to this community is open right now but only for a few more days. And because you’re a loyal listener, Rachel is offering $25 off your first month if you use use the code: [WEAREFORGOOD25]
Rachel has coached me individually, and she is a brilliant systems manager that builds efficiency, trust and productivity. Highly recommend! Enrollment closes July 1, so check it out now. Learn more: at smallshopstrategies.c

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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290. As Seen on Nonprofit Nation Podcast: A Revolution in Nonprofit Professional Development - Julia Campbell Jun 27, 2022

Meet Julia. She's not only our literal first guest on the podcast as episode #1, but she's also an incredible storyteller and communicator too. We were honored to join her on her podcast, Nonprofit Nation. Be sure to subscribe and add it to your podcast queue! 🎧🙌

💡Learn:

The biggest changes in the nonprofit sector these last two years
How to get leaders to care and embrace new ideas
What nonprofits frequently get wrong when it comes to professional development

Episode Overview

Julia’s intro of Jon and Becky (1:10)
The inspiration behind creating We Are For Good (3:40)
The guests Jon and Becky invite on the podcast (7:00)
How to get people to care (12:45)
Rethinking the donor pyramid (17:25)
The importance of a growth mindset (27:40)
What’s next for We Are For Good (36:05)

For more information and episode details visit: www.weareforgood.com/episode/290

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/
About Our Sponsor The Productive Executive Director
If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.

It’s a 12-month learning journey – part curriculum, coaching and community designed for small shop Executive Directors – like YOU. And it’s led by our friend and small shop coach, Rachel Bearbower. Enrollment to this community is open right now but only for a few more days.

And because you’re a loyal listener, Rachel is offering $25 off your first month if you use use the code: [WEAREFORGOOD25]

Rachel has coached me individually, and she is a brilliant systems manager that builds efficiency, trust and productivity. Highly recommend! Enrollment closes J

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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289. The Impact Arc Framework: Syndicate + Scale Your Impact - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jun 24, 2022

Jon and Becky are finishing our Friday series, The Impact Arc, which is uncovering their secret formula...to, well, everything. Thanks to all who joined us to explore how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc with this week's #3 pillar: Syndication. Spoiler: if you do syndication well, sustainability and scaling will naturally occur too!
Episode Highlights

Definition of syndication (3:45)
Key benefits to having a syndication mindset (5:25)
Build a 2.0 communications model that prioritizes engagement (8:10)
Defining your voice (10:10)
The magic of tagging (16:20)
Who is in charge of syndication? (18:00)
Case study: Wisconsin Foundation & Alumni Association (19:45)
Scaling and sustainability (22:55)

For more information and episode details visit: www.weareforgood.com/episode/289

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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288. How to build a Thriving and Scalable Marketing Ecosystem - Diana Chaplin Jun 22, 2022

Meet Diana. She's a content strategist, marketing director, and brand leader who is a systems thinker and most inspired by nature's approach to ecosystems. She's taking that deep love of nature into this convo and showing just how revolutionary digital ecosystems can be when marketing strategy/people/vision are all aligned. Tune in and learn how to tell stories via diverse media + =

Learn

Core elements & check marks to ensure your marketing infrastructure can scale
Why little things matter when building/strengthening a brand
positions that will accelerate your digital growth (& online giving!)
Compelling case study from One Tree Planted

Episode Highlights

Diana’s story and journey to where she is today (3:00)
Being a marketer as an introvert and nature as marketing inspiration (9:00)
Core elements and check marks to ensure you are building a marketing infrastructure that can scale (13:00)
Where to start small (26:00)
Cultivating focus outside of work to inform marketing strategies (30:05)
Teambuilding (34:30)
Case study: One Tree Planted (42:30)
A powerful moment of philanthropy in Diana’s life (50:00)
Diana’s one (technically two 😉) good thing(s): “Everything changes. Everything is connected. Pay attention.” -Jane Hirshfield and “One of nature's basic principles is to work only under conditions that are favorable to life.” (55:30)

For more information and episode details visit: www.weareforgood.com/episode/288

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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287. Individual Giving: How (and Why!) to Build a Mid-Level Donor Program - Clay Buck Jun 20, 2022

Meet Clay. This 30-year fundraising veteran is deeply passionate about building individual giving plans at all levels AND data. So many of our untapped strategies and behaviors reside in our data, but we just need to know how to flex it. "I saw too many beautiful stories not reach the audience that needed to hear them because of bad data or faulty systems." We've got the playbook - tune in.

Episode highlights

Clay’s unexpected path into a nonprofit career (2:30)
Value of understanding of the many types of fundraising (6:20)
How to build an individual giving program (14:40)
Hallmarks of a great impact statement (20:40)
Audit your data (26:25)
How charity:water turns donors into advocates (33:15)
“Sometimes fundraising is paper towels” (40:45)
Ensure your systems are operational to sustain a donor program (44:40)
How to make every donor feel like a major gift donor (50:00)
Clay’s one good thing: “God help me be the person my dog thinks I am” (42:45)

For more information and episode details visit: www.weareforgood.com/episode/287

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/
About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.

You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

286. The Impact Arc Framework: Unleash the Power of Storytelling - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jun 17, 2022

Jon and Becky are continuing to unpack our new Friday series, The Impact Arc, which is uncovering their secret formula...to, well, everything. Thanks to all who joined us last week as we kicked off discussions sharing how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc with this week's #2 pillar: Storytelling. Tune in to get all our best storytelling strategies and hacks. 🎧
Episode Overview

Tone setting: The power of telling authentic stories (2:20)
Ethical storytelling (5:00)
How to create a culture of storytelling at your organization (8:45)
Tips to create entry points for sharing stories across all channels of communication (12:15)
- Share and get stories from multiple mediums and channels
- Write the way you speak
- Employ authenticity and vulnerability by focusing on small details
- Tell the unexpected
Documentary Filmmaker Cheryl Miller Houser’s three steps to craft a story arc (21:30)
John Trybus’s five essential building blocks of compelling storytelling (24:00)
Looking ahead to part three of the Impact Arc: Syndication (29:30)

For more information and episode details visit: www.weareforgood.com/episode/286

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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285. How Allyship & Partnership Fueled a Community Project - Jonathan Dodson Jun 15, 2022

Meet J on. This former banker turned developer-for-good is passionate about I’m creating value through new partnerships and projects in areas with tremendous potential. His interest in urban re-developments led to the creation of the internationally recognized Pivot project launching an economic revolution powering underserved citizens to stay, build, and thrive in their communities for generations. It’s one of the great underdog success stories we’ve heard on the podcast yet - and it happened in our own backyard of OKC! We're crazy proud to bring our community's story to you.

💡Learn

Equitable allyship: breaking down local/regional systems to build vibrant communities
How to manage & stay resilient after hearing a lot of NOs until the right YES comes along
Forging dynamic partnerships with government, for-profit & nonprofits
The mission story of Eastpoint

For more information and episode details visit: www.weareforgood.com/episode/285

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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284. The Future of Philanthropy is Here: How to Adapt + Create a Thriving Culture of Innovation - Paul D’Alessandro Jun 13, 2022

Overview

Meet Paul. After spending decades as a fundraiser, attorney, entrepreneur, and passionate trailblazer, Paul understood that today's nonprofit environment required innovation and new thinking. So, High Impact Nonprofit Advisors was born and continues to push the bounds on building cultures of innovation that not only deliver but anticipate the 21st-century donor's needs😎

💡Learn:

Key Innovations to Lean Into: A.I., Blockchain, Social Impact Investing - oh my!
Creating Cultures of Innovation
Paul's: The Dirty Little Secret of Nonprofit Compensation
New book, The Future of Fundraising, diving into how donors are dictating the terms of fundraising today

EPISODE HIGHLIGHTS

Paul’s story and journey to where he is today (3:30)
The mindset that's happening with today's donors (5:00)
Paul’s book: The Future of Fundraising: How Philanthropy’s Future is Here with Donors Dictating the Terms (8:00)
Why nonprofits must innovate today (12:00)
The power of consolidations and mergers to deepen impact (15:00)
Leveraging artificial intelligence and other trending technologies to further our missions (16:00)
Compensation and pay within the nonprofit sector (25:00)
How nonprofits can tactically start to try some of these innovative strategies mentioned in the episode (31:00)
Today’s donors have a different mindset than ever before (35:00)
A powerful moment of philanthropy in Paul’s life (40:00)
Paul’s One Good Thing: Stick with it. (42:00)

For more information and episode details visit: www.weareforgood.com/episode/284

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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283. The Impact Arc Framework: Behold the Power of Staging - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jun 10, 2022

🚨 New Friday Series Alert! Jon and Becky are launching their new Friday series covering their secret formula...to, well, everything.
It's high time we let you in on our very secret sauce to how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc. We kick off this week with our first of 3️⃣ convos: Behold the Power of Staging.
EPISODE OVERVIEW

The workplace giving campaign that Becky and Jon created using the Impact Arc Framework (3:00)
Success comes from the 90% of the iceberg you can’t see (13:00)
How to shift from development 1.0 to development 2.0 (16:00)
Overview of the first element in the Impact Arc Framework: Staging (21:00)
An example of Staging in action (31:30)
How Nancy Brinker, founder of Susan G. Komen for the Cure, used Staging (37:00)

For more information and episode details visit: www.weareforgood.com/episode/283

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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282. Demystifying Peer Fundraising: Unleashing Community to Help Your Org Grow - Madeleine St. John Jun 08, 2022

Meet Madeleine. She helps nonprofits grow giving through strategic and creative community-building services at the nexus of donor engagement. Today, she's demystifying common myths surrounding peer fundraising and patiently outlining the opportunities existing for nonprofits today in a post-pandemic world. Tune in and bring your notepad for this convo that's gold🤩

EPISODE HIGHLIGHTS

Madeleine’s story and journey to where she is today (3:50)
Common myths around peer fundraising (6:00)
The opportunity for nonprofits today and the low hanging fruit with peer fundraising (15:00)
Tactical steps for launching your peer fundraising program (24:00)
Case study of an amazing peer fundraising campaign (29:00)
Madeleine’s tips for stewarding well and building believers out of these donors that come through the peer fundraising (32:00)
A powerful moment of philanthropy in Madeleine’s life (41:00)
Madeleine’s One Good Thing: Doing good should feel good. (44:00)

For more information and episode details visit: www.weareforgood.com/episode/282

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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281. How to Mobilize Volunteers + Grow Holistic Generosity - Rob Peabody Jun 06, 2022

Meet R ob. After witnessing how complicated it could be to do good, he had a vision of making volunteering easier through the use of technology. VOMO takes away all the extra time that goes into managing volunteer events making it simple for you and your teammates to get involved in your own community. After this convo, you know we got nothing but FOMO for VOMO😜

💡Learn:

How to leverage technology to power our volunteers
What volunteers are looking for today & how can we better engage them
How VOMO power volunteer management and organization online
Case study examples of how VOMO powered philanthropy through volunteerism

EPISODE HIGHLIGHTS

Rob’s story and journey to where he is today (3:30)
The story and inspiration behind the founding of VOMO (9:00)
Case Study: The story of VOMO + Stand Together + 1Day LA partnership to bring a new, innovative volunteer platform to Los Angeles (14:00)
VOMO’s scope of work and how someone would utilize the platform (17:00)
What a volunteers want today: what they are looking for and how can we as organizations better engage them and give them meaningful experiences (23:00)
Case study of an organization that found success engaging and equipping their volunteers through VOMO (27:00)
Redefining generosity to include a more holistic approach for today's giver (32:00)
A powerful story of philanthropy in Rob’s life (37:00)
Rob’s One Good Thing: Advancement and change only happens when we take risks. (42:00)

For more information and episode details visit: www.weareforgood.com/episode/281

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

280. LIVE! from Phoenix: The Power of Collectives: Fundraising Circles and Giving Circles - Kyson Bunthuwong, Beverly Brooks Thompson, Chrissy Dupuy, Faith Boettger Jun 03, 2022

Join Jon + Becky for this Friday's episode alongside a panel of legit experts on The Power of Collectives: Fundraising Circles and Giving Circles. We talk how giving circles enable regular folks to pool their contributions and have proven to be one of the most effective ways to turn smaller gift dollars into a powerful force for community change. Special thanks to Virtuous for convening this discussion with our panel experts: Kyson Bunthuwong (Philanthropy Together), Beverly Brooks Thompson (Carter Global), Chrissy Dupuy (Mary Bird Perkins Cancer Center), Faith Boettger (National Academy of Elder Law Attorneys).
EPISODE OVERVIEW

Tone setting (2:00)
Overview of Giving Circles (6:00)
Giving Circle Case Study: The Echo Alliance (8:00)
Attracting people to your giving circles (19:00)
Practical tips and counsel about implementing and managing a giving circle (28:00)
Beverly’s One Good Thing: Inviting somebody into the giving circle is a great way to invite them to learn the power of collective impact. (40:00)
Kyson’s One Good Thing: Giving circles really get at the heart of values. (40:00)
Faith’s One Good Thing: Everyone can be a philanthropist. (41:00)
Chrissy’s One Good Thing: Giving circles give you the opportunity to make those personal connections. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/280

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

279. Ethical Storytelling in Action: Developing Culturally Informed Narratives - Kristen Marston Jun 01, 2022

Meet Kristen. This Hollywood narrative strategist and impact advisor develops culturally-informed narratives for companies like Netflix, HBO Max, MTV, Disney, and more for more than 100 major film and TV projects. As Chief Impact Officer of The League, she works at the intersection of culture and politics advocating for a future where everyone who makes up the New American Majority can act, engage, and thrive. We're talking about crafting narratives and creating media that is reflective of the communities our missions engage.
Learn

How to inspire civic engagement, create systemic change, and craft culturally-informed narratives
The importance of crafting narratives uplifting the lives and issues of women and communities of color
How nonprofits can apply this writing and mindset shift to their missions
An Overview of The League

EPISODE HIGHLIGHTS

Kristen’s story and journey to where she is today (2:41)
Overview of the work of The League (7:30)
Guideposts Kristen sees as she advises Hollywood scripts and organizations to move towards inclusive narratives (11:00)
Key elements of crafting these culturally informed narratives and how we can they apply them in our missions (16:00)
Creating media that's reflective of the communities that our organizations are working with (23:00)
Kristen’s advice for how to meet the moment by channeling these ideas and these themes (28:00)
A powerful moment of philanthropy in Kristen’s life (33:00)
Kristen’s One Good Thing: Take care of each other. (37:00)

For more information and episode details visit: www.weareforgood.com/episode/279

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

278. Social Fundraising: How to Find New Audiences + Grow Recurring Donors - Maria Clark May 30, 2022

Meet Maria. She's on a mission to deploy data science + human judgment to democratize the nonprofit supporter experience. Her org, GoodUnited, has helped missions raise more than $500M via peer-to-peer platforms online. Today they're powering the third wave of giving as the sector moves from online giving and email to 1:1 conversational messaging and engagement on social media. If you're trying to make social engagement more human + steward creatively, this is the episode for you🤔🎧

💡Learn:

How to engage with supporters in the digital spaces they already frequent
Cultivating recurring relationships + capturing new digital audiences
How nonprofits can make concentrated efforts to understand, inspire, and raise their relationships with social supporters starting with automated conversational messaging
Leveraging social media to better steward followers and supporters

EPISODE HIGHLIGHTS

Maria’s story and journey to where she is today (3:00)
Overview of social fundraising (6:00)
How this can de-risk your mission and add stability to your organization (11:00)
Tips for how to know your followers, and then engage + empower them (17:00)
Fundraising, coaching, and engaging through Facebook Messenger (24:00)
Case studies of who is doing social fundraising well (27:00)
Stewardship and donor cultivation following the social fundraising events and challenges (30:00)
A powerful moment of philanthropy in Maria’s life (33:00)
Maria’s One Good Thing: Take a step back and think big. (39:00)

For more information and episode details visit: www.weareforgood.com/episode/278

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

277. LIVE! from Phoenix: Build Better Storytelling - Dulari Gandhi, Kimberly O'Neil, Becky Straw, and Cheryl Miller Houser May 27, 2022

Join Jon + Becky for this Friday's episode alongside a panel of legit experts on Building Better Storytelling. We talk about shifting the lens on the storylines we share, the words we use, and leaning into authentic and ethical storytelling. Special thanks to Virtuous for convening this discussion with our panel experts: Kimberly O'Neil (The Giving Blueprint), Chery Miller-Houser (Creative Breed), Dulari Gandhi (D. Gandhi Communications), Becky Straw (Adventure Project) 👊
Episode Overview

Tone setting (2:00)
Storytelling basics: Cheryl’s framework (6:43)
- 1. Be Human.
- 2. Show Struggle.
- 3. Inspire Through Uplift.
Developing inclusive narratives (11:30)
Defining ethical storytelling (16:00)
How The Adventure Project tells stories of their global community ethically (19:00)
Shifting donor thinking around narratives (25:00)
Activation: where and how you should be telling these stories (32:00)
Encapsulating joy in your storytelling (38:00)
Kimberly’s One Good Thing: Remember self care. (41:00)
Cheryl’s One Good Thing: Focus on joy. (41:00)
Becky’s One Good Thing: Have the bravery of listening. (42:00)
Dulari’s One Good Thing: When we center ourselves on what we're actually trying to do, it tends to work out very successfully in every realm. (42:00)

For more information and episode details visit: www.weareforgood.com/episode/277

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

276. Donor Data Matters: How to Rock Your Next CRM Implementation at Your Organization - Chris Campbell May 25, 2022

Meet C hris. This former major gift officer turned leader of data integrity at the OSU Foundation is talking through the org's CRM Implementation and what a project of this scale entails. This Project Director for the successful implementation of a comprehensive advancement CRM went live in January, and we're chatting preparations, team involvement, and why communication is the bedrock of a successful launch.

EPISODE HIGHLIGHTS

Chris’s story and journey to where he is today (4:30)
Overview of CRMs (9:45)
Beginning to find the right platform + technology for your organization (12:00)
Get to know the market, and get to know yourself as an organization (16:00)
The process of migrating donor data (21:00)
4 tracks of data migration and implementation of a new CRM (23:00)
Maximizing the data that is already in your CRM (25:00)
A powerful moment of philanthropy in Chris’s life (28:00)
Chris’s One Good Thing: Every business is a people business. (31:00)

For more information and episode details visit: www.weareforgood.com/episode/276

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

275. Increasing Latinx Representation in Philanthropy + Making Good Famous - Carolina García Jayaram May 23, 2022

Meet C arolina. She's the founding CEO of The Elevate Prize Foundation, a global purpose-driven nonprofit that serves to amplify social impact and empower passionate problem solvers, leaders, and innovators. Latinos hold just 1% of foundation and not-for-profit CEO positions and less than 10% of program officer positions, yet Hispanics represent 20% of the U.S. population. Join us to make good famous🎧

EPISODE HIGHLIGHTS

Carolina’s story and journey to where she is today (3:50)
Overview of The Elevate Prize Foundation (5:00)
How the Elevate Prize Foundation is leveraging Giving Circles to create a deeper impact (7:30)
Making Good Famous: using fame to power impact (11:00)
Why Latinx representation must increase in philanthropy (16:00)
Championing young Latinx nonprofit leaders (21:00)
Latinx thought leaders to follow (26:00)
Investing in nonprofit leaders and the power of professional development (29:00)
How people can get involved with The Elevate Prize Foundation (35:00)
A powerful moment of philanthropy in Carolina’s life (39:00)
Carolina’s One Good Thing: Have an abundance mindset. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/275

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.

You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.

Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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274. Pay, Leave, and Power: The Power Convo Pt. 2 - Iara Peng May 20, 2022

Meet Iara. This powerhouse founder and world-changer is taking on power dynamics found in grantmaking with a novel solution allowing funders to move money more quickly to grantees. [insert heel kick] She’s addressing why we should be shifting power to the frontlines, why trust-based philanthropy IS the future, and how the sector is shifting toward centering equity in our practice. Orgs serving marginalized or populations of color - you don’t want to miss this episode (potential funding available!💰).

EPISODE HIGHLIGHTS

Iara’s story and journey to where she is today (4:00)
Founding story of Young People For, a national progressive leadership development program that has identified and trained thousands of leaders across the country (6:00)
Founding story of JustFund (10:00)
The future of philanthropy from Iara’s perspective and JustFund’s Common Application (13:00)
How philanthropy is shifting + how funders and nonprofits are starting to center equity in their practice and in their work (19:00)
Building trust with funders (22:00)
Advice for nonprofits to begin conversations and education to funders (25:00)
Getting philanthropy shifted to the frontlines where they can really activate (31:00)
A powerful story of philanthropy in Iara’s life (42:00)
Iara’s One Good Thing: It's not the challenges that define us, but how we respond to the challenges. (45:00)

For more information and episode details visit: www.weareforgood.com/episode/274

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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273. Pay, Leave, and Power: The Power Convo Pt. 1 - Maria Choi May 19, 2022

Meet Maria. This CEO and Founder is passionate about uniting technology, philanthropy and social good to solve critical issues. She’s unapologetically talking to us about the negative impact that power dynamics have on major gifts, paid leave, cultures and benefits while sharing a reimagined strategy to shift philanthropic power dynamics. You know we’re here for this 🙌

EPISODE HIGHLIGHTS

Maria’s story and journey to where she is today (2:00)
Shift in power dynamics Maria is seeing because leaders of color are often in the driver's seat of social and economic change, yet they're entirely underestimated and underfunded. (3:00)
Trust based philanthropy and trust based partnerships (4:30)
Holistic inequitable lending practices in the sector (6:50)
Changing our mindset around major gift funding and foundation funding (8:00)
How Maria doesn’t see the walls in the philanthropy space (13:00)
Raise For Good’s founding story and their core scope of work (16:00)
Moving towards sustainability within our organizations (19:00)
The narrative surrounding overhead within our sector and how it is holding us back (20:00)
How Maria advises people to not just weather but thrive in the midst of challenging times and seasons within their growing organizations (26:00)
Maria’s advice to leaders looking to build more equity within their organizations - where do we start? (29:00)
A powerful moment of philanthropy in Maria’s life (33:00)
Maria’s One Good Thing: Change can be joyful. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/273

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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272. Pay, Leave, and Power: TheSkimm's #ShowUsYourLeave Campaign - Jodi Patkin May 18, 2022

Meet Jodi. Not only is she the Senior VP of Brand Marketing and Communication at theSkimm [insert swoon], she’s also a passionate advocate of building the movement powering paid leave reform in the U.S. She’s diving into the viral phenomenon of theSkimm’s #ShowUsYourLeave Campaign, and what nonprofits can do to pour into the moment. She’s also sharing how to build a massive global-movement-for-good with rabid fans and corporations alike. “Paid leave is not a benefit - it’s a human right.” [Hard Stop]
EPISODE HIGHLIGHTS

Jodi’s story and journey to where she is today (3:30)
The story of the #ShowUsYourLeave campaign (8:00)
Galvanizing and activating support to grow a movement (18:00)
theSkimm’s #ShowUsYourLeave database (21:00)
How nonprofits can get activated and join this movement (28:00)
A powerful moment of philanthropy in Jodi’s life (32:00)
Jodi’s One Good Thing: You can make a difference. and Rely on community and others. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/272

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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271. Pay, Leave and Power: The Paid Leave Conversation - Orli Cotel May 17, 2022

Meet Orli. She’s a founding leader of Paid Leave for the U.S. (PLUS), a nonprofit focused on winning paid family and medical leave. PLUS has helped win paid leave for more than 8M people, and Oril is bringing her knowledge, tools, case studies and adapting it all to the nonprofit sector. She’s also sharing how to create a work environment that promotes work-life balance for employees as we build a movement where personal life comes first.
EPISODE HIGHLIGHTS

Orli’s story and journey to where she is today (3:00)
Overview of the paid leave landscape in the United States (7:00)
Where to start with this topic and get the right conversations started (13:00)
Getting involved with legislation (21:00)
Examples of best in class paid leave policies (27:00)
- Cost Benefit Analysis Resources from PL + US
- Toolkit and Template Proposal from PL + US
You're never going to be the kind of visionary organization to the world if you can't be that kind of visionary organization to your own team: moving away from scarcity mindset in the sector (37:00)
A powerful moment of philanthropy in Orli’s life (39:00)
Orli’s One Good Thing: Low ego high impact. (42:00)

For more information and episode details visit: www.weareforgood.com/episode/271

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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270. Pay, Leave and Power: The Nonprofit Pay Conversation - Evan Feinberg May 16, 2022

Meet Evan. As the Stand Together Foundation Executive Director, he leads the charge on building replicable frameworks that disrupt, empower and accelerate doing good in the world. And he’s brought an entirely new playbook to the convo of compensating nonprofits - and compensating them big-time - and we want you to have it. We’ve all heard the phrase “I won’t make a lot in nonprofit, but I love having a career with meaning.” NO MORE. Tune in to get the frameworks, negotiation tips and script to help you build a strong case for better pay. Those who pour into others should be incentivized for their work - not handed scraps. Let’s elevate and equalize!

EPISODE HIGHLIGHTS

Evan’s story and journey to where he is today (2:45)
The equity problem in the sector and what Evan is seeing (6:00)
Historical and current narratives about the nonprofit sector (9:00)
How we pay people as individuals and incentivize around top performance (17:00)
Advice for fundraisers: negotiating salaries and benefits (29:00)
Evan’s advice for small organizations (39:00)
Evan’s One Good Thing: Think of the empowerment movement. (42:00)

For more information and episode details visit: www.weareforgood.com/episode/270

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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269. LIVE! from Phoenix: Build Better Boards - Sabrina Walker Hernandez, Jazmin Chavez, Tammy Tibbetts, and Skyler Badenoch May 13, 2022

Join Jon + Becky for this Friday's episode alongside a panel of legit experts on Building Better Boards. We talk about creating active boards comprised of diverse voices, lived experiences, and representing the population of people served by the mission. Special thanks to Virtuous for convening this discussion with our panel experts: Skyler Badenoch (Hope for Haiti), Sabrina Walker Hernandez (Saving World Hope), Jazmin Chavez (Hispanics in Philanthropy) and Tammy Tibbetts (She's the First) 👊

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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268. A Place at The Table: Fighting Food Insecurity with Dignity, Choice + Radical Hospitality - Maggie Kane May 11, 2022

Meet Maggie. After spending her childhood serving in soup kitchens, she felt an awakening to bring more than a meal to those who were hungry - she wanted to bring dignity, civility and friendship too. Thus, A Place at the Table was born - Raleigh's first pay-what-you-can nonprofit cafe. She's reimagining a way to feed those in need and baking equity and community into the equation. Swoon🥰👏

EPISODE HIGHLIGHTS

Maggie’s story and journey to where she is today (4:00)
Meet the mission: A Place at the Table (11:00)
A Place at the Table’s unique “pay what you can” model and why it is working (19:00)
What Maggie has learned along the way of starting a nonprofit and about dignity (20:00)
A powerful story of when she witnessed community at this organization (23:00)
Funding this dream and partnering with the community (27:00)
Dreams for A Place at the Table (29:00)
A powerful moment of philanthropy in Maggie’s life (31:00)
Maggie’s One Good Thing: Ask for help and celebrate everything. (33:00)

For more information and episode details visit: www.weareforgood.com/episode/268

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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267. The Rise of Corporate Social Impact + How Nonprofit Missions Can Meet the Moment - Olivia Khalili May 09, 2022

Meet Olivia. She's been on a lifelong quest to create community-based workplace cultures that fuel good while helping the bottom line. And now that company PagerDuty, a real-time impact response platform, is driving the effort of societal benefits through business and its employees. As social impact and philanthropy are becoming more important in attracting top talent, Olivia explains how connecting social impact to success is game-changing.

💡Learn:

Shifting & redistributing power: centering partnership models and programs around equity and trust-based/participatory philanthropy practices
PagerDuty's approach to social impact
Current landscape of social impact right now + how can people formulate that business case

EPISODE HIGHLIGHTS

Olivia’s story and journey to where she is today (3:30)
Overview of PagerDuty and their social impact initiatives (13:00)
Shifting our mindset around social impact (15:00)
Key indicators of when a company is ready to implement a social impact program (21:00)
The current landscape of social impact + how can people formulate that business case (26:00)
Focusing on deeper partnerships and unrestricted capital vs. transactional gifts and event sponsorships (31:00)
What an ideal partnership looks like (39:00)
A powerful moment of philanthropy in Olivia’s life (43:00)
Olivia’s One Good Thing: Lead with your full selves, your voice, your values, and lift up others. (46:00)

For more information and episode details visit: weareforgood.com/episode/267

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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266. LIVE! from Phoenix: Build Better Culture - Aila Malik, Lawanna Kimbro, Ted Vaughn, and Sara Cunningham May 06, 2022

Join Jon + Becky for this Friday's episode where they talk with a Varsity Team of experts on Building Better Culture. We talk through what modern nonprofit culture should encompass, how leaders can better shape vibrant cultures, why the term "culture fit" is damaging, and a host of other topics. Special thanks to Virtuous for convening us all and for our panel experts: Sara Cunningham (Free Mom Hugs), Lawanna Kimbro (Stardust Fund), Ted Vaughn (Historic Agency) & Aila Malik (Venture Leadership Consulting)👊
EPISODE HIGHLIGHTS

Tone setting and why culture is an incredibly important topic right now (3:45)
The phrase “cultural fit” and what the problem is with it (5:00)
How leaders can intentionally help shape culture today (9:00)
- 1. Check yourself as a leader and do the work.
- 2. Create transparency and clarity within your organizations.
- 3. Make time to build connection with each other.
- 4. Look at your rituals as an organization.
Navigating unhealthy cultures within our organizations (21:00)
Rethinking our definition of what conflict is (25:00)
Prioritizing mental health within our cultures (31:00)
The more senior you are in the organization you lead, the more culture shaping you do more than your specific skill competency ability (40:00)
Lawanna’s One Good Thing: Something being unprecedented doesn't mean it's impossible. (41:00)
Aila’s One Good Thing: Get very clear with yourself. Have your own personal vision on this world so that your work is simply in alignment to that. (42:00)
Ted’s One Good Thing: Culture is a tension to manage. It's not a problem to solve. (43:00)
Sara’s One Good Thing: Focus on the joy. (44:00)

For more information and episode details visit: www.weareforgood.com/episode/265

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more a

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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265. Stop Interrupting. Start Empowering. How to Grow Fans + Donors Exponentially - Jeff Rosenblum May 04, 2022

Meet J eff. You know we love a dynamic convo with disruptors-for-good, and Jeff is taking his corporate branding knowledge and applying it to our nonprofit missions. This Founder and Chief Strategy Officer of Questus, one of the country's leading digital advertising agencies, makes a passionate case that nonprofits can learn from the consumer journeys of powerhouse brands, and he's bringing the playbook to apply to donor journeys. Holla! 🙌

EPISODE HIGHLIGHTS

Jeff’s story and journey to where he is today (4:00)
What nonprofits can learn from some of the biggest brands in our world (11:30)
What can we learn from some of these powerhouse brands and their consumer journeys (14:00)
Emotional intelligence and self awareness (19:00)
Ethical storytelling (25:00)
Moving from just interrupting to this idea of empowerment through your marketing and advertising (32:00)
Jeff’s new book: EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting (34:00)
Steps and tactics that people can employ to embrace this ethos of empowering instead of interrupting (35:00)
Storytelling Pro Tip: The Three Act Structure (44:00)
A powerful moment of philanthropy in Jeff’s Life (46:00)
Jeff’s One Good Thing: Win the morning, win the day. (49:00)

For more information and episode details visit: www.weareforgood.com/episode/265
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaig

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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264. Anti-Hate, Influence + Raising the First Billion: Meet The Asian American Foundation - Prisca Bae May 02, 2022

Meet P risca. This corporate diversity expert and advocate for global women’s issues is passionate about chasing equality. Her lifelong quest to bring equity to the world led her to the newly formed The Asian American Foundation. Join us as we talk about the longstanding lack of investment and resources provided to Asian Americans and Pacific Islanders communities and why TAAF is creating an irrevocable sense of belonging for its 23 million U.S. citizens.

💡Learn:

The mission of The Asian American Foundation
TAAF’s Investments in Anti-Hate, Education, and Data (& Culture Narrative)
Committing $1 billion to the AAPI Giving Challenge
How we can become allies during this time of hate crime targeting our Asian American friends

EPISODE HIGHLIGHTS

Prisca’s story and journey to where she is today (3:21)
Overview of The Asian American Foundation (16:00)
Overview of TAAF’s flagship programs (21:00)
How to be mobilized to move this conversation forward (25:00)
Community is everything - Prisca’s philosophy behind partnerships (27:00)
A powerful moment of philanthropy in Prisca’s life (31:00)
Prisca’s One Good Thing: You are much more powerful than you realize. (33:00)

For more information and episode details visit: www.weareforgood.com/episode/264
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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263. #AMA (Ask Me Anything) Fridays: Staffing Up During the Great Resignation - Jonathan McCoy, CFRE and Becky Endicott, CFRE Apr 29, 2022

Jon + Becky are hosting a special #AMA (Ask Me Anything) style convo on Friday's episode, and this week's topicis Staffing Up During the Great Resignation. Where to hire? Which roles to hire? And how do allow staff to be in their zone of genius - not wearing all the hats? We love adding your voice to the podcast! So drop us an email, DM or (best option🤩👉) leave us a voice memo and we'll play your question on-air🎙
EPISODE HIGHLIGHTS

Leave us a voicemail! (1:00)
Tone setting and scarcity mindset (3:30)
The Great Resignation (5:00)
- Listen: 192. The Great Resignation is Here. How to Leverage it as The Great Opportunity - Sally Bryant
Are you asking the right questions? (9:00)
- What are your short-term and long-term goals?
- What role is most critical?
Key steps to making the right nonprofit hire (9:50)
Pro Tips (23:00)
- “‘Cultural Fit’ is just a container for the prejudices that we hold around who we think belongs.” - Kishshana Palmer

For more information and episode details visit: www.weareforgood.com/episode/263
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about thei

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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262. How Centering Lived Experience is Transforming the Child Welfare System - Sixto Cancel Apr 27, 2022

Meet Sixto. He's been advocating for change at the intersection of child welfare and advanced technology since the age of 16. His lived experience in foster care fuels his passion for shifting system policy and practice through the use of technology, data & unyielding compassion. This Founder and CEO of Think of Us is directing this progressive nonprofit to end institutional placements and reform our foster care system by listening, gathering & activating.
EPISODE HIGHLIGHTS

Sixto’s story and journey to where he is today (3:00)
Prioritizing kinship care in the system (10:00)
Overview of Think of Us (14:00)
Leveraging research and amassing a huge database to make the change happen (18:00)
Shifting the power dynamics in the child welfare system (24:00)
Check for Us Initiative (28:00)
A powerful moment of philanthropy in Sixto’s life (36:00)
Sixto’s One Good Thing: Stay in joy. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/262
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

261. Solving the Leadership Crisis + The Mission of Global Citizen Year - Abby Falik Apr 25, 2022

Meet Abby. She’s a social entrepreneur and founder of Global Citizen Year, an organization reimagining the transition into adulthood by facilitating a yearlong immersion experience abroad for high school graduates. By equipping young leaders with empathy, agency & a global perspective, they’re changing the inputs into higher education in order to dramatically improve the outcomes of the world. Our minds were officially blown (in a great way!)🤯🌏👏

💡Learn:

The current leadership crisis
Why good leaders need unrestricted capital to try stuff
Partnership & approach ideas to co-leadership
The mission of Global Citizen Year

EPISODE HIGHLIGHTS

Abby’s story and journey to where she is today (2:30)
The current leadership crisis (5:30)
Abby’s first international experience (11:00)
Overview of Global Citizen Year (13:00)
Story of a Program Alumni (20:00)
Co-leadership Approach (23:00)
The story of Global Citizen Year’s $12M grant from MacKenzie Scott and Dan Jewett, the largest gift in the organization’s history (32:00)
A powerful moment of philanthropy (35:00)
Abby’s One Good Thing: If the path is clear, you’re on someone else’s. (37:00)

For more information and episode details visit: www.weareforgood.com/episode/261
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

260. #AMA (Ask Me Anything) Fridays: The Overhead Myth - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Mallory Erickson Apr 22, 2022

Join Jon and Becky and special guest, Mallory Erickson, for this special #AMA (Ask Me Anything) style convo on Friday's episode covering the much debated topic: The Nonprofit Overhead Myth. We're covering historical narratives, power dynamics, how to work with leaders who stymie innovation, how to begin socializing this convo with funders, and how to move from inspiration to action. Join our #AMA convos! Drop us an email, DM or (best option🤩👉) leave us a voice memo, and we'll play your question on-air🎙
EPISODE HIGHLIGHTS

Leave us a voicemail! (4:00)
The myth of overhead (8:00)
How our mindsets as fundraisers have been affected by this narrative (9:00)
Overhead ratios (12:00)
Organizational leadership (19:00)
The science of influence (29:00)
Starting this conversation with funders (31:00)
- What The Fundraising Episode 26: You Have More Influence Than You Think (For Fundraisers and Funders)
How to respond to funders when they refer to nonprofit rankings, organizations and associations that track nonprofits (37:00)
Pro Tips and how to move from inspiration to activation (40:00)

For more information and episode details visit: www.weareforgood.com/episode/260

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

259. Create a Marketing Plan and Your Brand Voice for the “Off-Season” - Jordana Merkin Apr 20, 2022

Meet J o rdana. This nonprofit marketer is helping you create a marketing plan for the "off-season" between campaigns or events AND sweetening the deal by outlining steps to craft your organization's story. Tune in for messaging guidelines and building a brand voice from one of our favorite mission-based marketers🎧
EPISODE HIGHLIGHTS

Jordana’s story and journey to where she is today (4:00)
Where to start when you're trying to create messaging for organizations (6:00)
Brand voice and the importance of the way you choose your words (22:00)
Key steps to building a marketing plan for the off season (28:00)
Jordana’s lessons learned throughout her nonprofit marketing career (34:00)
A powerful moment of philanthropy in Jordana’s life (36:00)
Jordana’s One Good Thing: Keep learning. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/259
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

258. Ukrainian Refugee Crisis + How UNICEF is Activating the Next Generation of Philanthropists - Casey Rotter Apr 18, 2022

Meet C asey. You asked how to help our Ukrainian friends, so we went straight to the mothership of humanitarian relief for an epic chat with UNICEF. Casey's breaking down the org's scope, programs and how they're helping Ukrainian kids right now - and they need our help, Do Gooders🤝 She's also sharing details about the next generation of UNICEF global activists, donors and rabid fans with UNICEF NextGen, who are community volunteers raising money and moving mountains to help kids feel safe and live vibrantly.

EPISODE HIGHLIGHTS

Casey’s story and journey to where she is today (4:22)
Overview of UNICEF and their scope of work (5:00)
How is UNICEF providing aid to children and their families, specifically right now in Ukraine (11:00)
UNICEF USA Next Gen (18:00)
Millennial engagement in philanthropy is focused on poly capital (25:00)
Leadership team across across 9 countries (27:00)
Getting activated with UNICEF’s programs (30:00)
How UNICEF Next Gen has responded to the crisis in Ukraine and the many crises around the world (33:00)
A powerful moment of philanthropy in Casey’s life (43:00)
Casey’s One Good Thing (45:00)

For more information and episode details visit: www.weareforgood.com/episode/258

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/
About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.

You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.

Sound like Slingshot Group might be a fit for your organization? Learn more at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

257. #AMA (Ask Me Anything) Fridays: Nonprofit Marketing - Jonathan McCoy, CFRE and Becky Endicott, CFRE Apr 15, 2022

Jon + Becky are hosting a special #AMA (Ask Me Anything) style convo on Friday's episode, and this week's topic is Marketing. So drop us an email, DM or (best option🤩👉) leave us a voice memo and we'll play your question on-air🎙 We want to know that burning questions or roadblocks are plaguing you about your website, or maybe how to flex a hybrid event, how to build a new donor engagement plans or innovative ways to leverage crowdfunding. We're ready. Put us in, coach!
EPISODE HIGHLIGHTS

Tone setting (1:00)
We want your voice to be part of these conversations: (2:00)
- We Are For Good Podcast Voicemail - leave us a question!
- We Are For Good Community
Marketers disguised as fundraisers (3:00)
Back to Basics: Nonprofit Marketing (4:00)
A starting place for building your nonprofit marketing (7:30)
Brand identity + launching a new visual identity (10:00)
Telling your story externally and with confidence (16:00)
Building your social media strategy (24:00)

For more information and episode details visit: www.weareforgood.com/episode/256
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awarene

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

256. Meet the Fashion E-Commerce Startup Fueling a Charitable Impact - Jeannie Barsam Apr 13, 2022

Meet J eannie. She left the corporate world after leading Fortune 500 retailers including Gap Inc, Michaels, Talbot's, and Signet Jewelers to create a business that was more than just fast fashion. Gifting Brands was born out of a passion for helping women, children, and families in need with an innovative solution to an ongoing problem in the fashion world — what to do with excess inventory.

EPISODE HIGHLIGHTS

Jeannie’s story and journey to where she is today (3:30)
Overview of Gifting Brands (7:00)
The charities Gifting Brands are supporting (11:00)
Inventory philanthropy model: a 3 sided marketplace (15:00)
- We partner with brands
- We partner with consumers
- We give back to charities
Jeannie’s dreams for Gifting Brands (18:00)
Scaling Gifting Brands and what is next (19:00)
Nonprofit startups: lessons learned so far starting her organization (22:00)
A powerful moment of philanthropy in Jeannie’s life (27:00)
Jeannie’s One Good Thing: Be bold, take risks, and make a difference. and Everyone is a philanthropist. (31:00)

For more information and episode details visit: www.weareforgood.com/episode/256
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

255. The No-Nonsense Marketing Plan That Builds Financial Stability - Lindsay LaShell Apr 11, 2022

Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today.

💡Learn:

Building a marketing plan that's smart, strategic & sustainable
Breakdown of essential marketing assets all orgs need
How to measure and evaluate your marketing
Creating actionable brand pillars

EPISODE HIGHLIGHTS

Lindsay’s story and journey to where she is today (2:00)
Achieving financial sustainability and growth through marketing (6:00)
What Lindsay has learned from this framework and what has been surprising for clients (12:00)
Where you can start today (17:00)
What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)
Essential marketing assets organizations need and how we use them and use them well (23:00)
Measuring and evaluating your marketing (29:00)
A powerful moment of philanthropy in Lindsay’s life (34:00)
Lindsay’s One Good Thing: Think about what you can give and not what you need. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/255
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

254. Podcasting for Good: How to Nail a Podcast (or Any!) Interview - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Apr 08, 2022

It's the final week of our Friday series Podcasting for Good, and we have loved every dorky second of teaching you what we've learned. This week we're talking about How You Can Nail a Podcast (or Any!) Interview. Your personal hype team is here to prep you for the interview and tips for showing up solidly. We’re sharing our playbook, frameworks, marketing plans and tools too. Join us!
EPISODE HIGHLIGHTS

Prepping for your interview (2:00)
Getting the right mindset before an interview (6:50)
Messaging and developing the narrative for the interview (11:00)
Nailing the interview (13:00)
People remember details that are really nuanced (18:00)
Addressing imposter syndrome (22:00)
Our personal fears around podcasting and interviews (23:00)
Stewardship + advice for what to do after the interview (29:00)
One Good Thing: Speak to the head and the heart in an interview. (33:00)
Pitch Challenge: submit your pitch for a chance to be highlighted during our annual “Community Week” in November!
We Podcast for Good: Sign up for our bootcamp to receive a pitch script, crafting the pitch worksheet, and more tools to help you implement!

For more information and episode details visit: www.weareforgood.com/episode/254

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

253. Direct Mail Isn't Dead Yet... Here's the New Playbook - Mike Duerksen Apr 06, 2022

Meet Mike. He's brought the truth - direct mail is not dead! We're talking through some super progressive strategies to breathe new life into your direct mail campaigns, tie them to your digital engagement strategy and explore how all of it will tee up your monthly and legacy donors too. We're reimagining direct mail with innovation and equity - tune in🎧

EPISODE HIGHLIGHTS

Mike’s story and journey to where he is today (3:30)
The opportunity today with direct mail and direct marketing (6:00)
Integrating direct mail into your development ecosystem (11:00)
Thinking innovatively about how to leverage direct mail (14:00)
Practical steps + what you can implement today (26:00)
Case study of someone who has implemented this (30:00)
A powerful moment of philanthropy in Mike’s life (39:00)
Mike’s One Good Thing: It's better to be consistent, then to have persistence. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/253

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

252. How Rihanna's Clara Lionel Foundation Is Fighting for Climate Justice + Resiliency - Justine Lucas and Fiona Korwin Pawlowski Apr 04, 2022

Meet Justine & Fiona. They're leading the charge not only at Rihanna's Foundation, Clara Lionel Foundation (named after her grandparents😭💚), but also educating the world that climate disasters do not impact all communities equally. Tune in and hear how the foundation is using local people to solve problems in the Caribbean leading to climate resiliency - all supporting Rihanna's dream that her "philanthropy will be as big as my music and my fashion."

EPISODE HIGHLIGHTS

Justine’s story and journey to where she is today (4:00)
Fiona’s story and journey to where she is today (5:30)
The history and mission of Clara Lionel Foundation (8:00)
CLF’s scope of work and their global footprint (11:00)
Leveraging community based partnerships (12:30)
CLF’s Climate Resilience Initiative (15:00)
CLF’s climate justice work (18:00)
What resilience looks like in tangible terms (18:40)
A powerful moment of philanthropy in Fiona’s life (31:00)
A powerful moment of philanthropy in Justine’s life (34:00)
Fiona’s One Good Thing: Close the loop. (38:00)
Justine’s One Good Thing: Nonprofits should be working to put themselves out of business. (38:53)
Connect with CLF (41:00)

For more information and episode details visit: www.weareforgood.com/episode/252

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Le

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

251. Podcasting for Good: How to Pitch Yourself to a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Apr 01, 2022

We've broken down why we think you should take the plunge, how to build a show, how to launch a podcast, and this week we're talking about How to Pitch to a Podcast for yourself or your organization. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!

EPISODE HIGHLIGHTS

Growing your reach by being a guest on podcasts (3:00)
How to pitch to a podcast: set your goal & do your homework (4:00)
How to find podcasts to pitch to (7:00)
The pitch (9:00)
Examples of pitches we received and loved (15:00)
What to do if you hear “no” (20:00)
Pitch Challenge: submit your pitch for a chance to be highlighted during our annual “Community Week” in November! (21:00)
We Podcast for Good: Sign up for our bootcamp to receive a pitch script, crafting the pitch worksheet, and more tools to help you implement! (
One Good Thing: Share with the podcast about the gap in content you could speak on.

For more information and episode details visit: www.weareforgood.com/episode/251

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

250. Preventing a Lost Generation + Building a Small Business Incubator for Refugees: The Mission of Hello Future - Charlie Grosso Mar 30, 2022

Meet Charlie. She's on a mission to prevent a lost generation. This founder, techie, photographer, and creative dreamer followed her heart and passion until it landed in Syria, and she's never looked back. Her organization, Hello Future, is transforming the refugee youth experience from alone, stuck and forgotten to connected and empowered💪 If you have a heart for refugees or innocence caught amidst war - then this conversation will touch your heart.
💡LEARN:

Founding story of Hello Future
Why greater digital literacy is needed globally
Org's innovative education model that's transforming the refugee youth experience
The current state & challenges of refugees around the world

EPISODE HIGHLIGHTS

Charlie’s story and journey to where she is today (2:47)
Transitioning from the for profit sector to social impact (7:00)
The founding story of Hello Future (12:00)
An overview of the programs at Hello Future (14:00)
Current statistics regarding refugees around the world, education gaps, and challenges they are facing (16:00)
Transforming the refugee youth experience from alone, stuck and forgotten to connected and empowered (22:00)
Charlie’s dreams for Hello Future (27:00)
A powerful story of philanthropy in Charlie’s life (29:00)
Charlie’s One Good Thing: Give them a time and listen and also let them feel heard. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/250

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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249. How a Sister’s Enduring Promise Launched a Global Movement + The Next Promise Kept - Nancy Brinker Mar 28, 2022

Meet Nancy💗⚔️. She made a promise to her sister, and that promise set off one of philanthropy's most powerful movements you know and love today. She's the founder of Susan G. Komen for the Cure and dedicated her life to ridding the world of breast cancer in honor of her sister Suzy. “I promised my sister I’d do everything I could to stop the heartless progression and social stigma of this disease, even if it took the rest of my life. And it has.” She's talking about the love of family, founding Komen, and that promise to her new organization - The Promise Fund of Florida - filling healthcare gaps for Palm Beach County citizens and reducing the number of deaths due to late-stage breast and cervical cancer. 🎧Join us for a powerful conversation with one of the biggest dreamers we've interviewed yet.
💡Learn:

Founding story of Susan G. Komen for the Cure 👚🏃‍♀️
How a movement was built pre-social media 🤯
State of women's health in the U.S. today 👩‍🔬🧕👵🌡
Overview of the Promise Fund 🙏

EPISODE HIGHLIGHTS

Nancy’s story and journey to where she is today (5:00)
The founding story of Susan G. Komen for the Cure (9:45)
The mission of The Promise Fund of Florida (24:00)
The framework Nancy is building at The Promise Fund of Florida (34:00)
A powerful moment of philanthropy in Nancy’s life (43:00)
Nancy’s One Good Thing: No means maybe. (44:00)

For more information and episode details visit: www.weareforgood.com/episode/249

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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248. Podcasting for Good: How to Launch a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Mar 25, 2022

Hope you're taking notes on this new Friday series Podcasting for Good. We've broken down why we think you should take the plunge, how to build a show, and this week we're diving into How To Launch a Podcast. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!
EPISODE HIGHLIGHTS

Have a question? Leave us a voicemail!
Staging and syndication (1:30)
10 steps to launching a podcast (4:45)
Maintaining momentum after your launch (21:00)
One Good Thing: Focus on quality. (25:00)
One Good Thing: Plan ahead and get your RSS feed setup early. (25:50)
We Podcast for Good - get access to free resources, our recommended equipment, and more!

For more information and episode details visit: www.weareforgood.com/episode/248

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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247. The Inside Scoop on Grant Writing - DeaRonda Harrison Mar 23, 2022

Meet DeaRonda. This grant writer has been in the biz a long time, and she's bringing the secret sauce and some of her best grant writing tips to this chat. We're talking through research, starting points, Grantwriting 101, and why grants should always be a team sport. 🚨And great news: If you're a minority-led organization, now is a great time to take advantage of existing grant funds!💰
EPISODE HIGHLIGHTS

DeaRonda’s story and journey to where she is today (2:00)
The state of grant writing today (3:45)
Where to start: the research phase of grant writing (5:45)
DeaRonda’s advice around federal grants (7:28)
DeaRonda’s secret sauce and advice to winning grants (11:00)
Low hanging fruit for organizations and advice for how to lean in (15:00)
The connection of storytelling and grant writing (17:00)
External factors and their role in the grant process (19:00)
A powerful moment of philanthropy in DeaRonda’s life (24:00)
DeaRonda’s One Good Thing: Do your one good thing and do it well. (26:00)

For more information and episode details visit: www.weareforgood.com/episode/247

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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246. The Kiva.org Story + Leveraging the Power of Crowdfunding - Chris Tsakalakis Mar 21, 2022

Meet Chris. This CEO and son of a journeyman is taking what he learned in for-profit finance to nonprofit's most progressive microfinancing loan organization - Kiva - and the story is truly fascinating. Hear Kiva's mission story and understand this brilliant business model of this nonprofit that's powering its movement through crowdfunds loans benefitting underserved people in more than 70 countries.
💡Learn:
👆Going beyond charity to rethink giving through crowdfunded microloans
👆The future of philanthropy in tech (👈 don't miss this!🎧)
👆Mission Story of Kiva
👆How Kiva remains future-focused & is reaching the next generation of givers
EPISODE HIGHLIGHTS

Chris’s story and journey to where he is today (2:30)
An overview of Kiva (4:30)
What these loans unlock for people around the world (7:00)
Chris’s past experiences in the tech space and his approach to philanthropy and leadership (9:00)
The future of philanthropy and embracing technology for deeper impact (13:00)
Engaging + activating Gen Z (18:00)
- 1. Putting your money where your mouth is.
- 2. Younger generations are interested in specific causes.
- 3. Make it easy.
Kiva’s subscription model (19:20)
Leveraging storytelling at Kiva (23:00)
Chris’s lessons learned in the first year of leading Kiva after leaving the for profit sector (25:00)
A powerful moment of philanthropy in Chris’s life (28:00)
Chris’s One Good Thing: Secure your mask before helping others. (30:00)

For more information and episode details visit: www.weareforgood.com/episode/246

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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245. Podcasting for Good: How to Build a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Mar 18, 2022

EPISODE HIGHLIGHTS

Have a question? Leave us a voicemail!
What is the goal of your podcast? (2:45)
Setting a budget: find what works for you (5:00)
Our equipment recommendations! (5:00)
What type of show do you want to have? (8:00)
The power in an interview style show (11:00)
Our hacks and pro tips to make podcasting easy (12:00)
Take our FREE Syndication Workshop to learn how to better leverage and market your content (23:00)
Questions from the We Are For Good Community about podcasting (24:00)
One Good Thing: Remember how intimidating and vulnerable interviews can be. Take that fear away from anyone who's involved with your podcast. (29:00)

For more information and episode details visit: www.weareforgood.com/episode/245

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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244. New Report on Donors: The Future of Individual Giving - Tim Sarrantonio Mar 16, 2022

Meet Tim. How did donor giving change in the last two years? Tim and Neon One have the answers - in hard data form! We're chatting through the report - DONORS: Understanding the Future of Individual Giving - the industry’s most comprehensive report on donor behavior and an in-depth look at the future of individual giving in a post-pandemic world. We're diving into 6️⃣ questions: 1) Who are our donors? 2) What do our donors support? 3) When do our donors give? 4) Where are our donors? 5) Why do our donors give? 6) How do our donors give? Understand the trends and how to lean into today's opportunities.
EPISODE HIGHLIGHTS

Tim’s story and journey to where is is today (2:40)
Download the Report: Donors: Understanding The Future of Individual Giving (9:00)
Fast facts and key findings from the report (21:00)
Recurring giving programs (22:00)
Giving Tuesday insights + Tim’s advice for Giving Tuesday campaigns (24:00)
How to activate + leverage the report (29:00)
A powerful story of philanthropy in Tim’s life (33:00)
Tim’s One Good Thing: The future is not set in stone. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/244

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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243. Telling Your Story More Authentically + Cultivating Rabid Fans - Jess Ekstrom Mar 14, 2022

Meet Jess☀️ She's an entrepreneur, author, speaker and founder who's helping women tell, sell and uncover the value in their story so they can make a living and a difference at the same time. After starting Headbands of Hope in college (featured on GMA & Today show!), this female empowerer learned how to help women find their voices and tell their story authentically. Tune in, only if you want to be massively inspired. It's an UNGETTABLE GET interview day! 💃

EPISODE HIGHLIGHTS

The Ungettable Get List (3:00)
Jess’s story and journey to where she is today (6:30)
The founding story of Headbands of Hope (11:00)
Leaders as thought leaders: Jess’s journey into thought leadership (14:00)
The current landscape of women in thought leadership and the opportunity right now for nonprofit leaders (20:00)
- Jess's Mic Drop Workshop
- Moment to meaning (22:00)
- Premise + promise (27:00)
The power of journaling and Jess’s new platform: prompted.io (28:00)
- Use code GOOD for one month free 🎉
Stop wishing for a better world create one. Jess’s book: Chasing the Bright Side (36:00)
A powerful moment of philanthropy in Jess’s life (42:00)
Jess’s One Good Thing: You are right on time. (45:00)

For more information and episode details visit: www.weareforgood.com/episode/243

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!
About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to hire great leaders and build remarkable teams – and they happen to be one of our favorite companies.

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to kno

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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242. Podcasting for Good: Why Your Org (or You!) Should be Podcasting - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Mar 11, 2022

Jon + Becky are launching a new Friday series, and we don't think you'll be surprised about the topic. We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.
EPISODE HIGHLIGHTS

Tone setting: the opportunity for you today with podcasting (2:00)
The current podcast landscape (6:43)
The case: 11 reasons why you should be podcasting (13:00)
Innovative ways you can use podcasts that works well for you (20:00)
Examples of nonprofits leveraging podcasts in unique ways
- The Exodus Road: Until All Are Free Podcast
- New Story: Founder’s Lab Branded Podcast
- St. Jude Inspire Podcast Network
- Friends of the Earth: How to Save the Planet Podcast
One Good Thing: Every part of podcasting is figureoutable. (26:00)
We Podcast for Good: Ready to Podcast for Good? Access our favorite resources + join our insider’s list for a podcasting BootCamp - launching soon!

For more information and episode details visit: www.weareforgood.com/episode/242

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may re

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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241. Meet the Mission: KidLinks - Noelle Tuominen Mar 09, 2022

Meet Noelle. This passionate mom realized she needed to create a community of like-minded parents after her 1-year-old endured a long ICU visit followed by a Type 1 diagnosis. She created "Type 1 Kid, Type A Mom" with other high-risk families working to keep their kids safe during the pandemic. The experience led her to KidLinks, a nonprofit bringing healing music to children through an online platform and musical performances. Learn how she moved from passionate consumer to marketing director of this mighty mission that does so much to lift joy for chronically sick kids.
EPISODE HIGHLIGHTS

Noelle’s story and journey to where she is today (2:40)
Overview of KidLinks (5:40)
Noelle’s personal connection to KidLinks and the importance of therapeutic play in hospitals (7:20)
The impact of KidLinks (10:00)
Shining a light on what families might have been facing throughout the pandemic with high risk kids (15:00)
Building digital community (17:00)
A moment throughout the pandemic where Noelle has felt the most hope (20:00)
A powerful moment of philanthropy in Noelle’s life (22:00)
Noelle’s One Good Thing: Empathy by Morgan Harper Nichols (23:00)

For more information and episode details visit: www.weareforgood.com/episode/241

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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240. 5 Steps to Build and Apply Empathy at Work - Rob Volpe Mar 07, 2022

EPISODE HIGHLIGHTS

Rob’s story and journey to where he is today (3:40)
Tone setting and where to begin (13:00)
The two types of empathy: cognitive and emotional (14:30)
The two types of empathy and their role in the workplace (15:00)
Rob’s new book: Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time (21:00)
5 Steps to build and apply empathy at work (24:00)
A powerful moment of philanthropy in Rob’s life (29:00)
Rob’s One Good Thing: Be courageous in whatever way works for you. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/240

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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239. What Matters Right Now: Donor Behavior Matters More Than Giving Amount - Lynne Wester, Jonathan McCoy, CFRE and Becky Endicott, CFRE Mar 04, 2022

It's our final Friday discussion in our 8️⃣ Trends That Matter in 2022 as we dive intoDonor Behavior Matters More than Giving Amount with our donor relations muse, Lynne Wester. The way we think about donor recognition is dead wrong. Our current retention rates are 23% for first-time donors and around 50% overall. So what if we could change that by changing our behavior? We need to bless and release the way we value donors. The future of donor relations is based on behavior rather than giving amount. Tune in and learn why.
EPISODE HIGHLIGHTS

Tone setting: donor behavior is king. (1:30)
Shifting our mindset (2:50)
Lynne’s ethos behind this philosophy (4:00)
Where to start to begin shifting this mindset and behaviors we can employ to start getting these behaviors in our mind (6:00)
How this can help answer our retention problem (9:45)
The concepts of velocity and doublers (14:00)
A case study of where Lynne has seen this work (19:00)
Playing the long game and fundraiser turnover (22:00)
Lynne’s One Good Thing: Go and find the story of a donor who no one has ever paid attention to, and go find their story. (25:00)

For more information and episode details visit: www.weareforgood.com/episode/239

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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238. Embracing Innovation + Becoming a Digital First Nonprofit: The Mission of Starlight Foundation - Adam Garone Mar 02, 2022

Meet Adam. You already know his work. Because when you co-found the movement Movember and create the world's first digital organization, you know creativity and innovation are his jam. But today he's leading up the Starlight Foundation delivering happiness to seriously ill kids in the hospital. He's one of the most successful social entrepreneurs of our time who raised awareness about men's health and built a global community of fundraisers to support it in the most whimsical way👨🏻 Believe us - you don't want to miss this convo.
EPISODE HIGHLIGHTS

Adam’s story and journey to where he is today (3:00)
The founding story of Movember and what Adam learned along the way (6:00)
Overview of Starlight Foundation and Adam’s journey to leading it (14:00)
Starlight’s innovative programs and how they are leveraging being a digital first organization (18:00)
Embracing an innovative and digital first culture (24:00)
Creating an innovation first culture at your organization (28:00)
Telling the stories of your organizations (34:00)
Starlight’s Ambassador Program and how they are giving the mic to their patients and families (36:00)
The difference in success and significance (39:00)
A powerful moment of philanthropy in Adam’s life (41:00)
Adam’s One Good Thing: Who Dares Wins. (43:00)

For more information and episode details visit: www.weareforgood.com/episode/238

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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237. You're a Manager... Now What? - Kristin Bloomquist Feb 28, 2022

Meet Kristin. This certified coach left a 30+ career as an international advertising veteran when she jumped full tilt into creating a business empowering great leaders. These are people (like you!) who are looking to optimize leadership talents, improve communication habits and strengthen their empathy. Kristin's breaking down where to focus, what new leaders should know, and why soft skills might be the keys to success.
EPISODE OVERVIEW

Kristin’s story and journey to where she is today (3:20)
You’re a manager.. now what? (6:30)
Common myths about management (11:00)
Effective communication: up, down and sideways (13:00)
The 3 P’s: Performance, Passion, and Persona (18:00)
A powerful moment of philanthropy in Kristin’s life (31:00)
Kristin’s One Good Thing: Be intentional. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/237

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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236. What Matters Right Now: Ethical Storytelling - Vik Harrison, Jonathan McCoy, CFRE and Becky Endicott, CFRE Feb 25, 2022

Happy dance for the week so many have asked about💃 Join this week's 8️⃣ Trends That Matter in 2022as we dive intoEthical Storytellingwith V ik Harrison, writer, self-professed branding nerd and co-founder of charity: water. Many organizations use stories to further their mission, but ethical storytelling prioritizes the storyteller's need before their own. We're breaking down the how-to and chatting about who does it well.
EPISODE HIGHLIGHTS

Tone setting - ethical storytelling (1:00)
Past podcast conversations (5:00)
- Breaking the Hero-Victim Narrative in Philanthropy - Travis Ning
- A Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller Houser
Leaning into authentic and ethical storytelling (7:45)
Embracing an abundance mindset and investing in storytelling (10:00)
Leaning into joy with the way we tell our organizations’ stories (12:00)
Leaning into your values to authentically tell the story of your organization (17:00)
A powerful story in Vik’s career that brought to life what happens when you are honest and authentic with your audience and supporters (19:00)
Telling the story of now at your organization (25:00)
Vik’s One Good Thing: Let’s bring the level of excellence and commitment to storytelling that our missions absolutely deserve. (27:00)

For more information and episode details visit: www.weareforgood.com/episode/236

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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235. Storytelling Your Mission through the Power of Video - Derek Watson Feb 23, 2022

Meet Derek. This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story - but the way it's told possesses the ability to connect hearts, community and passion like never before. We believe firmly that a compelling video can better launch your mission's story to a global community. Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.
EPISODE HIGHLIGHTS

Derek’s story and journey to where he is today (2:50)
The founding story of Lampstand (5:30)
The growing trend for investing in digital storytelling (8:30)
Derek and his team’s storytelling process and the elements they focus on to build an authentic narrative (11:00)
Derek’s advice around making someone feel comfortable and safe to share their story during the interview process (14:00)
Finding hope within each story (21:00)
Ethical storytelling (23:00)
The case for investing in video (27:00)
A powerful moment of philanthropy in Derek’s life (33:00)
Derek’s One Good Thing: Everyone has a story. How will yours be told? (36:00)

For more information and episode details visit: www.weareforgood.com/episode/235

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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234. Growing a Board that Cares About Inclusion - Christal Cherry, and Dr. Renee Rubin Ross Feb 21, 2022

Meet Christal and Dr. Renee. These two equity teachers are bringing the race discussion to your board to grow one that cares about inclusion and values all people equally. We're talking about meaningful DEI training at the board level, and the feedback/results are truly encouraging🙌 Join us as we chat through the steps of building a journey toward a race-equity culture for our boards.
EPISODE HIGHLIGHTS

Christal’s story and journey to where she is today (2:50)
Dr. Renee’s story and journey to where she is today (6:00)
Growing a board that cares about inclusion (7:00)
Navigating difficult conversations within your board (12:30)
Disrupting biases (15:00)
Making a case to your board for this work (26:00)
The response from these trainings (28:00)
Building long-term sustainability within your boards (33:00)
A powerful moment of philanthropy in Dr. Renee’s life (36:00)
A powerful moment of philanthropy in Christal’s life (37:00)
Dr. Renee’s One Good Thing: Listen to the wisdom in whatever room you’re in. (39:00)
Christal’s One Good Thing: Open up your spaces to include other voices. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/234

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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233. What Matters Right Now: Corporate Partnerships 2.0 - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Susan McPherson Feb 18, 2022

Is it our birthday or something?!🥳🤩 Join this week's 8️⃣ Trends That Matter in 2022 as we dive intoCorporate Partnerships 2.0 with Susan McPherson, our queen of connection, corporate social responsibility expert and our self-appointed godmother. Time to level-up and enrich our partnerships while sunsetting the one-dimensional sponsorship mentality.
EPISODE HIGHLIGHTS

Tone setting - Partnerships 2.0 (2:00)
Reimagined partnerships are based on values and alignment (4:00)
- 176. The Trevor Project: LGBTQ Advocacy and Suicide Prevention - Muneer Panjwani
- 60. 4 Fundraising Tips to Transform Your Fundraising this Year - Mallory Erickson
The ethos behind partnerships 2.0 (7:00)
The current state of the sector and the present opportunities (8:15)
Where nonprofits can start today to begin building these partnerships (11:00)
Case study: UNHCR (17:00)
Leadership and navigating difficult social issues with integrity and humility (18:00)
- The McPherson Memo (18:00)
Building hybrid partnerships (23:00)
Advice when reaching out to new organizations (26:00)
Susan’s One Good Thing: There are going to be so many new and better opportunities going forward. (27:00)

For more information and episode details visit: www.weareforgood.com/episode/233

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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232. Revolutionizing Youth Empowerment: Equipping "Youth-in-Care" with Legal Advocacy Training - Michelle Bain Feb 16, 2022

Meet M ichelle. If you're looking for foster kids' superwoman, she's right here🦸🏾‍♀️ This badass attorney had a simple idea: teach youth from "care" the law ➡️ ensure they're equipped with the skills necessary for self-advocacy➡️ have them train their peers ➡️ watch justice unfold. Oh and pay the kids $20+/hr to learn! Michelle is taking Canada's child welfare system by storm, and our jaws are on the floor at the power in this mighty nonprofit. Tune in, bring Kleenex, wear waterproof mascara💪⚖️🤧
Episode Highlights

Michelle’s story and journey to where she is today (3:20)
The founding story of Youth Empowering Youth (14:00)
Youth Justice Warriors program (19:00)
Amplifying your voice for good (21:00)
Being an advocate in youth for your own community (27:00)
Michelle’s Dream for YEY (34:00)
A powerful moment of philanthropy in Michelle’s life (37:00)
Michelle’s One Good Thing: Be vulnerable. Put your story and yourself out there. (39:00)

For more information and episode details visit: www.weareforgood.com/episode/232

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins Feb 14, 2022

Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content.

EPISODE OVERVIEW

Rob’s story and journey to where he is today (2:20)
Creating your brand purpose (8:00)
Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)
Viral content + leveraging social media to expand your mission outside of your four walls (25:00)
The business and artistic reason to invest in film (28:00)
Ethical storytelling (33:00)
A powerful moment of philanthropy in Rob’s life (41:00)
Rob’s One Good Thing: Be in service to someone so you can find perspective, gratitude and generosity. (46:00)

For more information and episode details visit: www.weareforgood.com/episode/231

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/
About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.

You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.

Sound like Slingshot Group m

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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230. What Matters Now: Leaders as Thought Leaders - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Tania Bhattacharyya Feb 11, 2022

Tune in to this week's 8️⃣ Trends That Matter in 2022 as we dive intoThought Leadership is Now with Tania Bhattacharyya, our queen of thought leadership branding. She's talking about why you should be abundantly sharing your lived experience, passion, and expertise to build trust with the right audience on the right topic.
EPISODE HIGHLIGHTS

Tone setting - Leaders as Thought Leaders (1:25)
Leaders are found at every level (3:00)
Self awareness and thought leadership (7:00)
The power of thought leadership today (10:00)
An example of where Tania has seen this play out (18:00)
How to use thought leadership to build community for your mission (21:00)
Thought leadership vs. subject matter expertise (23:00)
Combatting imposter syndrome (26:00)
Tania’s One Good Thing: Thought leadership is an emergent practice. (33:00)

For more information and episode details visit: www.weareforgood.com/episode/230

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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229. Finding Hope in the Midst of Pain: The Mission of Paul's Place - Amy Torrez Feb 09, 2022

Meet Amy. She knows what it's like to be displaced during a loved one's medical emergency. And she's removing those barriers for future families. Amy founded Paul’s Place following her father's 6-month experience with temporary medical housing while fighting lymphoma. "My last months with my father may have been just days if it had not been for the generosity shown to us at that time." 🎧Tune in to hear a heart-warming story about a legacy that's paying generosity forward.
EPISODE HIGHLIGHTS

Amy’s story and journey to where she is today (2:30)
The founding story and mission of Paul’s Place (11:00)
Amy’s advice for nonprofit professionals who are in “survival mode” (16:00)
A powerful moment of philanthropy in Amy’s life (19:00)
Amy’s One Good Thing: Embrace adversity. (24:00)

For more information and episode details visit: www.weareforgood.com/episode/229

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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228. The Superpower of Stickiness to Grow Believers for Your Organization - Dr. Pamela Divinsky Feb 07, 2022

Meet Pam. This heart-wired Canadian paired her economics Ph.D. with the impact sector, and that research is powering "stickiness" attracting people and getting them to act. We're diving into narrative research (totally fascinating - promise✌️), co-building and the results of the two when paired. Tune in as we talk about moving away from power-control to power-sharing, and the end result is an audience that feels heard, seen, and respected - leading to more donations + increased engagement.

💡Learn:

How narrative research & co-building create stickiness leading to action
3 layers of respect
Steps for implementation
Why the human-to-human approach scales faster with better results

EPISODE HIGHLIGHTS

Pamela’s story and journey to where she is today (3:00)
3 layers of respect (8:00)
Creating stickiness that captures attention, investment + action (13:00)
Theories of social change (13:30)
Leveraging narrative research (28:00)
Implementing these ideas (25:00)
A powerful moment of philanthropy in Pamela’s life (32:00)
Pamela’s One Good Thing: Find the one thing that brings you joy. (36:00)

For more information and episode details visit: www.weareforgood.com/episode/228

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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227. What Matters Right Now: Investing in Digital - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Dana Snyder Feb 04, 2022

We're halfway through our Friday series on 8️⃣ Trends That Matter in 2022! This week we're talking through our 4th trend: Investing in Digital with the person who knows more about nonprofit social engagement than anyone else - Dana Snyder with Positive Equation. We're chatting the mobile experience, where to start a donor journey & why you should be investing in digital quickly.
EPISODE HIGHLIGHTS

Tone setting (2:00)
Case studies (5:50)
The moment of time we are in and why nonprofits should be investing in digital (10:00)
Where to start with your donor experience (15:00)
Investing in digital advertising for your mission (20:00)
Tips for taking your SEO to the next level (23:00)
Quick tips to optimize FB, IG, LinkedIn & TikTok for donors (30:00)
Dana’s One Good Thing: Hire someone in some capacity, and review your online donation experience. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/227

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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226. Embracing New, Creative + Better Ways of Thinking, Planning + Working - Veronica LaFemina Feb 02, 2022

Meet Veronica. Welp, it's happened. We're flummoxed. Veronica has made us believers in the one-sheet strategic plan. Seriously! She's advising nonprofits to move from "we've always done it this way" and "this is best practices" to embrace new, creative and better ways of thinking, planning, and working through a strategic plan. We all need new strategic plans in light of the pandemic, and Veronica's bringing in an entirely new way to think, build, activate, and continually review those plans🧐
EPISODE HIGHLIGHTS

Veronica’s story and journey to where she is today (3:00)
Things to consider when building strategy (7:00)
Involving the voice of your community in the strategic process (13:00)
Activating your strategic plan (16:00)
Overview of the strategic planning process: from ideation to execution (23:00)
A powerful moment of philanthropy in Veronica’s life (33:00)
Veronica’s One Good Thing: Listening is life changing. Spend time this week listening. (37:00)

For more information and episode details visit: www.weareforgood.com/episode/226

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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225. How to Navigate Imposter Syndrome + The Hallmarks of Great Leadership - Marc Pitman Jan 31, 2022

Meet Mar c. This sought-after leadership executive coach is passionate about teaching leaders how to conquer imposter syndrome to develop a rare level of leadership mastery. In fact, that inner doubt you’re wrestling with is a signal that you are on the verge of greatness. Join us as we talk about doubt, imposter syndrome, and the best parts about being a fundraiser in today's time.
Episode Highlights

Marc’s story and journey to where he is today (2:00)
Hallmarks of a successful nonprofit leader today (7:00)
Marc’s Book: The Surprising Gift of Doubt (17:00)
Embracing the feeling of imposter syndrome (26:00)
A powerful moment of philanthropy in Marc’s life (32:00)
Marc’s One Good Thing: Know your core values and organizational values. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/225

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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224. What Matters Right Now: Mindsets for Fundraising - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Mallory Erickson Jan 28, 2022

This Friday series on 8️⃣ Trends That Matter in 2022 is 🔥! This week we're talking through our 3rd trend: Mindsets for Fundraising. And there was truly no other expert guest option to bring into the convo other than the incomparable, Mallory Erickson, who is the queen of understanding where your head is at before you cultivate relationships.
💡LEARN (in this chat)

Why exploring the limits of your mindsets is absolutely essential for every fundraiser in the business. (Emotional intelligence alert!💡)
The correlation between energy + empathy
Tips to get out of the chaos of the job + get out of your own head
Framing your mindsets & understanding fundraising inherently involves rejection

Episode Overview

Tone setting (1:00)
The convergence of energy and empathy (5:00)
Catabolic vs. anabolic energy (6:00)
Where to start with this internal work (18:00)
Working through these mindsets with your team and community (26:00)
Mallory’s One Good Thing: Listen to yourself + acknowledge and validate those feelings. (30:00)
POWER PARTNERS FORMULA™

For more information and episode details visit: www.weareforgood.com/episode/224

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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223. The Importance of Data Security to Protect our Missions - Ari Schapiro and Peter Wheeler Jan 26, 2022

Meet Ari + Peter. We work so hard to document our donor data - so why aren't we better securing this most precious resource?! Our friends over at Auth0 ⭐️ are joining us to chat about building safer social impact organizations, and why they chose to rise as a leader of corporate social impact (they're funding their philanthropy through a DAF too!🤩).
💡LEARN
👆Authentication & Authorization: why you need to be doing both
👆The future of corporate social impact organizations
👆Quick tips to keep your basic data/phone safe
👆Why a percentage of Auth0 equity is dedicated to social good causes

Episode Highlights

Ari and Peter’s stories and journeys to where they are today (2:30)
Why data security is so important for our missions (7:20)
Auth0’s social impact initiatives: Auth0.org (14:00)
A client success story: Every.org (19:00)
Cyber security pro-tips (20:00)
Ari’s One Good Thing: Seek conflict. (24:00)
Peter’s One Good Thing: Never refuse an invitation. (26:00)

For more information and episode details visit: www.weareforgood.com/episode/223

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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222. Level-Up Your Impact Through Purposeful Marketing + 2022 Nonprofit Marketing Trends You Can’t Ignore - Maria Bryan Jan 24, 2022

Meet Maria. This nonprofit digital marketing whiz centers her work solely in driving "purposeful marketing." We're talking about how to level-Up your impact for purposeful marketing + 2022 nonprofit marketing trends you can’t ignore. She's a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place - and you know we're chatting about that too 📖🌍❤️
💡 Learn:
-2022 major marketing trends for nonprofits
-3 things to focus on and invest in this year
-Why content planning is strategic & time-saving
-Focusing "Calls to action" in email and social channels
Episode Highlights

Maria’s story and journey to where she is today (2:37)
Marketing trends you can’t miss in 2022 (8:50)
- Focus on Hybrid Experiences
- Focus on Video
- The Rise of AI Tools
- Optimize Mobile
- Appeal to Gen Z
- Have an Email Marketing Strategy
Overview of purpose-driven marketing (19:00)
3 things to invest in and focus on to market on purpose (24:00)
1. Have a deep understanding of your audience
2. Develop strategic goals and objectives
3. Content Planning
A Powerful Moment of Philanthropy in Maria’s Life (30:00)
Maria’s One Good Thing: You belong here and you're making the space better for being here. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/222

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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221. What Matters Right Now: Think Like a Business - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Evan Feinberg Jan 21, 2022

This Friday series on 8️⃣ Trends That Matter in 2022 is 🔥! This week we're diving deep into our 2nd trend: Think Like a Business. And it feels like Christmas all over again, because we're bringing back nonprofit business genius and Stand Together Foundation Exec. Dir., Evan Feinberg, to talk about why we need to think of innovative ways to create long-term value for donors in order to thrive like a profitable business.
💡LEARN (in this chat)
👆Tactical steps, mindsets, and advice for nonprofits to work more like a business
👆Why principle-based cultures are scaling fastest
👆Why it's a healthy destruction to rebuild and start something from scratch
👆Case studies of two nonprofits slaying it right now🙌
Episode Overview

Thinking like a business this year tone setting (1:15)
Evan’s advice for nonprofit leaders to begin embracing this mindset (6:00)
What is holding nonprofits back today (9:00)
What sets leaders of innovative organizations apart from others (18:00)
Case study of an organization who is doing this well (21:00)
Apply for Stand Together Foundation’s Catalyst Program (30:00)
Evan’s One Good Thing: Lorenzo’s story (32:00)

For more information and episode details visit: www.weareforgood.com/episode/221

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

220. Ending Global Poverty with Dignity + Entrepreneurship: The Mission of The Adventure Project - Becky Straw Jan 19, 2022

Meet Becky. This tenacious social entrepreneur is the Co-founder and Chief Enthusiast of The Adventure Project, a nonprofit movement “adding venture” capital to empower entrepreneurs in developing countries. The Diane von Furstenberg People’s Voice Award for female founders and recent recipient of a $1M bitcoin donation is chatting with us about creating movements that marry good intentions with measurable impact🌍❤️
💡LEARN
-Overview & impact of The Adventure Project
-Why global funding of women & girls is in crisis
-How job creation is ending global poverty
-Story of a Haitian woman's resilience that became a symbol of this nonprofit's rise🇭🇹
EPISODE HIGHLIGHTS

Becky’s story and journey to where she is today (4:00)
Overview of The Adventure Project (9:45)
Ethical storytelling (14:00)
The Adventure Project’s model and mission (17:00)
The Impact of COVID on women and girls around the world (23:00)
A powerful moment of philanthropy in Becky’s life (33:00)
Becky’s One Good Thing: Make sure you are taking care of the people around you. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/220

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

219. Leveraging Business Principles for Deeper Impact: The Mission of Orangewood Foundation - Chris Simonsen Jan 17, 2022

Episode Highlights

Chris’s story and journey to where he is today (2:45)
Business principles from the for profit sector Chris is applying today as CEO (8:40)
State of affairs right now for foster youth (13:00)
Overview of Orangewood Foundation and the continuum of care they provide (20:00)
A powerful moment of philanthropy in Chris’s life at the Orangewood Foundation (24:00)
Chris’s One Good Thing: Look through a trauma informed lens. (27:00)

For more information and episode details visit: www.weareforgood.com/episode/219

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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218. Nonprofit Trends that Matter: #1 Culture Matters - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Aila Malik Jan 14, 2022

Oh mercy! Our data analytics are pinging on last week's 8️⃣ trends that matter in 2022, and this week we're going deep into our 1st trend: Culture Counts. And buckle up, because we are bringing back a leadership and culture powerhouse, Aila Malik, to talk about why vibrant cultures can power the moment.
💡LEARN (in this series)
-How to build strategy and implementable ideas
-How to shift our mindsets to meet the moment
-Hacks for success
-Examine who's already doing it well in the sector (because let's replicate what's working!💪)
EPISODE HIGHLIGHTS

Culture Matters (2:25)
The Playbook for Building a Marquee Culture Within Your Organization - Mark Miller and Ted Vaughn (3:30)
Case Study: ThankView (4:50)
How culture is the epicenter of where everything flows in our sector and organizations (8:20)
Finding alignment in your organizations (12:00)
Practical tips for leaders to start infusing this kind of culture into their organizations (12:50)
Bridging the gap between humility and not losing the tenacity for your mission as a leader (16:00)
How leaders can reveal their authenticity and vulnerability to create safe cultures (17:00)
Aila’s One Good Thing: Create Rituals. (22:00)

For more information and episode details visit: www.weareforgood.com/episode/218

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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217. Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age - Steven Shattuck Jan 12, 2022

Meet Steven. He's one of our favorite content creators and nonprofit thought leaders, and we're chatting about how to make tech work for nonprofits - without being overwhelming. He's walking us through how to humanize through tech and why personal outreach will always win. Join us and Bloomerang's Chief Engagement Officer to chat Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age Robots🤖
💡Learn:
-How to start humanizing our tech processes
-Biggest strategies for retaining donors this year
-2022 nonprofit tech trends
-How to #worksmarter: algorithms and automations
Episode Highlights

Steven’s story and journey to where he is today (2:30)
Trends Steven is paying attention to (5:50)
Data hygiene (8:30)
Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age (11:00)
Where to start today (16:00)
- Look at your current supporters. What experience are they getting?
- Humanize your automated systems
- Mix in a multi-channel approach
- Show curiosity about your donors
- Focus on retention
Current stats around retention in our sector (25:00)
A powerful moment of philanthropy in Steven’s life (34:00)
Steven’s One Good Thing: Don’t allow yourself to be discouraged by all the things you’re not doing. (37:00)

For more information and episode details visit: www.weareforgood.com/episode/217

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

216. New Year. New Mindsets for Fundraising. - Rhea Wong Jan 10, 2022

MEET RHEA. This Brooklyn thought leader, seasoned fundraiser, and amazing podcast host is sharing how to get in the right mindset as you move into this new year of fundraising. Join us to Get Your Mindset Right for a New Year of Fundraising✌️🎧
💡LEARN
👆Fostering the right mindsets headed into 2022
👆Tactics to combat a scarcity mindset
👆How to build a donor avatar
👆The story of how a child's Hurricane Katrina gift impacted Rhea's life❤️
Episode Highlights

Rhea’s story and journey to where she is today (3:00)
Understanding your beliefs and mindset around money to help you with your fundraising (7:30)
Mindset shifts needed in our sector today (12:15)
Tactics to Combat a Scarcity Mindset (17:00)
- Ask yourself what your own story is about money
- What did you hear in your family growing up?
- What did you see in your family?
- What did you feel? A lot of our memories we have are based in emotion
- How would you like to feel about money?
- Do meditations around gratitude
Rhea’s new book coming March 2022 (22:00)
A powerful story of philanthropy in Rhea’s life (25:00)
Rhea’s One Good Thing: Making a mistake will not kill you. (29:00)

For more information and episode details visit: www.weareforgood.com/episode/216

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

215. 8 Nonprofit Trends that Matter in 2022 - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jan 07, 2022

Join Jon and Becky as we break down our 8 Nonprofit Trends That Matter in 2022 that we believe every nonprofit should prioritize moving into the new year. We'll dive deeply into each topic over the course of the coming weeks to ensure you're informed and activated.
💡Learn in this series:

How to build strategy and implementable ideas
How to shift our mindsets to meet the moment
Hacks for success
Examine who's already doing it well in the sector (because let's replicate what's working!💪)

Episode Overview

Tone setting (2:30)
8 Nonprofit Trends that Matter Right Now (3:30)
- Culture Matters
- Partnerships 2.0
- Think Like a Business.
- Mindsets for Fundraising
- Storytelling
- Investing in Digital
- Leaders as Thought Leaders
- Donor Behavior is King
FREEBIE

For more information and episode details visit: www.weareforgood.com/episode/215

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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214. Creating a Robust Network for Social Impact - Dr. Michelle Shumate Jan 05, 2022

Meet Michelle. This Northwestern University professor is an expert on building networks for social impact. We highly recommend this episode to any person looking to boost its organization's social media engagement in 2022📱📈
💡Learn:

How leaders can make social impact networks more effective
Avoiding social impact dead ends
Designing networks to address different types of social issues

Episode Highlights

Dr. Shumate’s story and journey to where she is today (2:30)
An overview of Dr. Shumate’s research (4:50)
Networks for Social Impact (6:00)
What traits leaders need to show up with to really make these networks the most vibrant (9:00)
Dr. Shumate’s advice for how can leaders make social impact networks more effective (12:00)
How nonprofits, businesses, and governments can successfully collaborate on serious social problems to create deeper impact (18:00)
Common dilemmas and dead ends and how to avoid them (21:00)
Dr. Shumate’s advice you have for an organization that wants to subscribe to some higher ideals of what they're fighting for (26:00)
A powerful moment of philanthropy in Dr. Shumate’s life (28:00)
Dr. Shumate’s One Good Thing: Focus on the “5 Why’s” (32:00)

For more information and episode details visit: www.weareforgood.com/episode/214

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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213. Making Tech + Crypto Accessible for Every Nonprofit: The Every.org Story - Tina Roh and Mark Ulrich Jan 03, 2022

Meet Tina and Mark. These two Stanford classmates helped build Snap and Pinterest, then left the for-profit tech world behind to launch a groundbreaking social giving platform, Every.org - it's a nonprofit making giving accessible for all nonprofits 🎉
💡 Learn:

How to create accessible giving infrastructures
How you can easily start accepting crypto for your mission
Hacks all nonprofits could leverage to capture deeper impact
The story of Tina giving back to the nonprofit that supported her in childhood

Episode Highlights

Tina and Mark’s stories and journeys to where they are today (2:50)
What the journey of starting every.org has looked like for their team and what they have learned along the way (7:00)
An overview of every.org (9:00)
Barriers nonprofits are facing today (12:00)
Leveraging the technology on their platform (17:00)
The power of social giving (28:00)
A powerful moment of philanthropy in Tina’s life (32:00)
A powerful moment of philanthropy in Mark’s life (34:00)
Mark’s One Good Thing: Support each other and honor our commitments. (37:00)
Tina’s One Good Thing: Advance communal wisdom and learn from experts. (38:00)

For more information and episode details visit: www.weareforgood.com/episode/213

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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212. Six Takeaways + One Good Thing From Season 4 - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Dec 24, 2021

Season 4 Finale 🎉 Tune in to hear the biggest takeaways we've gleaned from the 153 episodes recorded in 2021. Best of Season 4 + Year-in-Review joins Jon, Becky and Julie as they walk through 6 Takeaways + 1 Good Thing, and that one good thing is our final gift to you in 2021👐
EPISODE OVERVIEW

Community is everything (2:30)
Take care of yourself and your teams (4:50)
Alignment (6:30)
Your voice is your currency (10:00)
Gen Z, Gen Alpha, and the future of philanthropy (15:00)
Everyone can do good (18:00)
One Good Thing: Take some time for yourself to just get quiet, think, and be still. (21:00)
Questions to ask yourself or your team:
- 1. Where do you want to see yourself this time next year?
- 2. What are you really proud of from the last year? (Celebrate it! 🎉)
- 3. What was the most challenging part of the last year? What can you do next year to alleviate it?
Some favorite episodes from this season (23:00)
- Jon: How New Story Uses Innovation to End Global Homelessness - Sarah Lee (Episode 163)
- Becky: How to Navigate Seasons of Change at your Organization - Aila Malik (Episode 166)
- Julie: How to Harness Innovation to Scale Meaningful Impact - Evan Feinberg (Episode 167)
We Are For Good Community
We Are For Good PRO

For more information and episode details visit: www.weareforgood.com/episode/212
Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Join their community today at http://neonone.com/weareforgood

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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211. Good Humans of 2021 - Sue Ann Arnall Dec 22, 2021

Meet Sue Ann. She's a mother, writer, philanthropist, humanitarian, justice warrior, and member of the Giving Pledge. Spending just a few minutes in Sue Ann's wake makes one acutely aware that she's always looking out for the little guy. The Arnall Family Foundation focuses on child welfare, animal welfare, and criminal justice reform, while Sue Ann focuses her personal passion on solutions that lower the incarceration rate and racial disparity among African American men in U.S. jails and prisons. Her class, warmth, grace, and compassion blew us away. Pretty proud to say this is a friend who represents the best of home. Thank you Sue Ann🙏
EPISODE HIGHLIGHTS

Sue Ann’s story and journey to where she is today (2:30)
Sue Ann’s dreams when she was growing up (4:00)
An overview of the Arnall Family Foundation (6:00)
The Giving Pledge (18:00)
Sue Ann’s favorite initiative she has funded: Diversion Hub (26:00)
The biggest misstep nonprofit professionals make when working with major gifts donors (30:00)
Who inspires Sue Ann (31:00)
What Sue Ann would say to her younger self: Don't be afraid to explore new things. Don't let fear guide where you go. (32:00)
Rapid fire questions (33:00)
Sue Ann’s One Good Thing: The best path is not always downhill. Sometimes you have to do the hard thing. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/211
Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Join their community today at http://neonone.com/weareforgood

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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210. Good Humans of 2021 - Trinity Heavenz Dec 20, 2021

Meet Trinity. Friends, we are truly honored to share this story of an incredibly resilient, compassionate Ugandan entrepreneur who's upskilling the next generation of African businesses by empowering its rising digitally-savvy youth. This 29-year-old social entrepreneur is sharing his harrowing story from the Kampala slums to build era92, a youth creative social enterprise working to end youth unemployment through design, arts and technology. Please dignify the courage, optimism and hope found in this episode. Trinity, thank you for trusting us to share this story. You are truly our hero🙏 We join you in supporting efforts to build Africa's youth-powered movements!🇺🇬
EPISODE HIGHLIGHTS

Trinity’s story and journey to where he is today (2:19)
How a computer changed Trinity’s life (6:15)
The founding story and mission of era92 (12:00)
Who inspires Trinity (17:00)
Trinity’s work family and the next generation of leaders he is training (18:30)
Trinity’s vision for his community and the future of Africa (22:00)
Trinity’s best friend Levixone’s story and their friendship (26:00)
era92’s Elevate Program: Unlocking Africa’s Youthful Potential (28:00)
Trinity’s dreams for era92 (31:00)
Rapid fire questions (35:00)
Trinity’s One Good Thing: If every person helped just one person, then those 2 people would be helped. Go out and help somebody. (38:00)

For more information and episode details visit: www.weareforgood.com/episode/210
Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Join their community today at http://neonone.com/weareforgood

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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209. Next Gen Nonprofit Leadership: Embracing Self Reflection - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Kishshana Palmer Dec 17, 2021

📢SPECIAL GUEST on Friday Convo! (Who is not only the foremost global expert on progressive nonprofit leadership but she also happens to be one of our favorite people - ever. Kishshana Palmer!)
We're concluding our Friday series discussing the next generation of nonprofit leaders, and what skills are needed to lead and thrive in this new pandemic world. This week we're talking about Embracing Self-Reflection. Self-reflection in leadership means carving out time to review yourself as a leader. Are you taking the time to think and review yourself as part of increasing your self-awareness? It's absolutely critical for building culture and an empathy-based leadership style (and brand!).
Episode Overview

The next generation of nonprofit leadership (2:20)
The Great Resignation and the opportunity for leaders today (4:00)
Self Reflection: knowing thyself and your skills (6:00)
How to be able to receive feedback (17:00)
Self care, self respect, and taking care of yourself (19:00)
Focusing on self reflection (25:00)
Creating pause and rest and reflect (30:00)
Connect with Kishshana’s podcast: Let’s Take This Offline (32:00)

For more information and episode details visit: www.weareforgood.com/episode/209
Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Join their community today at http://neonone.com/weareforgood

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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208. A Pep Talk for 2022: Trends + Advice for Every Nonprofit in the New Year - Katie Appold Dec 15, 2021

Meet Katie. As a former nonprofit ED, she's been in the trenches from fundraising to ops to marketing before becoming an industry leader. Today, she leads Do More Good, the parent organization of Nonprofit Hub and Cause Camp which collectively serve more than 50,000 nonprofits throughout North America. We're talking through the trends she's tracking as well as advice she has for nonprofits beyond the New Year. She's dropping some marketing wisdom and shares why you have to stop saying your nonprofit is, "the best kept secret." Tune in to hear why🎧
EPISODE HIGHLIGHTS

Katie’s story and journey to where she is today (2:18)
The current state of the nonprofit sector (5:30)
Katie’s advice as we move into a new year (9:00)
Scaling our organizations for deeper impact (11:45)
Clarifying our messages (17:00)
Growing our messages digitally, and standing out within all the noise in our world today (19:00)
Leveraging technology to work smarter not harder (19:30)
- Google Ad Grants
- HubSpot Persona Creator
- Find a CRM to better serve your donors
The power of community (21:00)
A powerful moment of philanthropy in Katie’s life (24:00)
Katie’s One Good Thing: Pursue the educational things you’ve wanted to pursue. (27:37)

For more information and episode details visit: www.weareforgood.com/episode/208
Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Join their community today at http://neonone.com/weareforgood

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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207. Creative Ways to Grow Revenue for Your Nonprofit + Building Inclusive Narratives - Kimberly O'Neil Dec 13, 2021

Meet Kimberly. She's an award-winning professor, executive leader, and social good expert who served as the youngest African-American female city manager in U.S. history [insert standing ovation]. As a proponent of bringing socially good businesses, community and local governments, together she's fighting to increase impact awareness. We're talking through creative ways to bring in revenue via entrepreneurial tools and discussing inclusivity awareness. It's a convo good for the head and heart.
Episode Highlights

Kimberly’s story and journey to where she is today (3:43)
A history and overview of The Giving Blueprint (6:48)
Community based fundraising (11:00)
Our words matter: Our hearts may have the best intentions when we're looking at the social sector and community. But our welcoming intentions may be very offensive. (15:00)
Qualities leaders can embody to receive feedback (22:00)
Ethical storytelling (25:50)
Cause Studio and how Kimberly supports startup nonprofits (38:00)
A powerful moment of philanthropy in Kimberly’s life (51:00)
Kimberly’s One Good Thing: Sleep is underrated. (56:00)

For more information and episode details visit: www.weareforgood.com/episode/207
Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Join their community today at http://neonone.com/weareforgood

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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206. Next Gen Nonprofit Leadership: Embracing Empathy - Jonathan McCoy, CFRE and Becky Endicott, CFRE Dec 10, 2021

Loving the feedback on our latest Friday series discussing the next generation of nonprofit leaders, and what skills are needed to lead and thrive in this new pandemic world. This week we're talking about Embracing Empathy. Empathetic leaders create a culture where imperfection is something to learn from, not hide. As a leader, admitting when you make a mistake or asking for help isn’t a sign of weakness; it’s practicing vulnerability. We're still teasing a special guest appearance for this series later in Dec., so tune in early! 🎧
Episode Overview

Tone setting (1:40)
Embracing empathy in our leadership (3:41)
What does an empathetic leader look like? (3:40)
7 Tips to help cultivate and empathy mindset (6:30)

For more information and episode details visit: www.weareforgood.com/episode/206
Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Join their community today at http://neonone.com/weareforgood
Get to Know Our Sponsor, Cosmic, a Social Impact Creative Agency

You hear us talk often that the greatest scarcity in today’s digital age is people’s attention. So, how is your organization creating and sharing content that stops people in their scroll and drives engagement with your mission?

Enter Cosmic. The design agency we trust to nail your impact story, build brand awareness, and inspire action. Cosmic is the team to help you do just that. They're so much more than just a Creative Agency. Cosmic’s deep expertise in the social impact space, helps nonprofits and social enterprises grow their digital fundraising, launch and mobilize advocacy platforms and mobilize your supporters to join you. Learn more today at designbycosmic.com.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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205. Systems to the Rescue + Time-Saving Hacks for Every Nonprofit Professional - Rachel Bearbower Dec 08, 2021

Meet Rachel. We throw new strategies, innovations and trends your way - and we know how overwhelming it can feel (especially for small teams), so we're bringing in a small shop expert. Rachel's a former fundraiser, ED and founder who's worked in the trenches of underfunded, systemless organizations. She's here to help us walk through some key strategies for the new year and set our organizations up with solid foundations that will lead to greater impact, more dollars raised, and working smarter, not harder.
Episode Highlights

Rachel’s story and journey to where she is today (2:50)
What small nonprofits faced throughout the pandemic and what they need today (4:30)
3 basics to get right to set your organization up for success (7:00)
- 1. Get clear on what you do really well and shed the rest.
- 2. Get clear on what you can accomplish. What is actually realistic?
- 3. Get clear on your language and messaging.
How to build a solid foundation for your nonprofit (16:00)
Keeping up with new strategies and technology and staying innovative in a fast paced world (21:00)
How leaders can decipher their next best step (24:00)
A powerful moment of philanthropy in Rachel’s life (27:00)
Rachel’s One Good Thing: What you think about gets bigger. (29:00)

For more information and episode details visit: www.weareforgood.com/episode/205
Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Join their community today at http://neonone.com/weareforgood
Get to Know Our Sponsor, Cosmic, a Social Impact Creative Agency

Meet Cosmic. The design agency we trust to nail your impact story, build brand awareness, and inspire action. Cosmic is the team to help you do just that. They're so much more than just a Creative Agency. Cosmic’s deep expertise in the social impact space, helps nonprofits and social enterprises grow their digital fundraising, launch and mobil

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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204. Strategic Planning 101 + How to Help Your Board Become Better Fundraisers - Sabrina Walker Hernandez Dec 06, 2021

Meet Sabrina. You asked for a strategic planning conversation, and oh wow, did this incredible expert deliver! She's answering how to keep your strategic plan alive and why we should constantly review, activate and refine it. If you're wondering what to do with your strategic plan now that the world is entirely different, then is your episode. Icing on the cake? We're talking engaging and activating your board + goal setting using your strategic plan as a roadmap too.
EPISODE HIGHLIGHTS

Sabrina’s story and journey to where she is today (2:47)
Mini strategic planning session (5:00)
Diving into deep conversation that will lead to meaningful change (9:00)
How to handle strategic plans that were disrupted by the pandemic (12:00)
RASI - Roles, Accountability, Support, and the Influence (18:00)
Mobilizing board members to become fundraising powerhouses (20:00)
Goal setting (27:00)
A powerful moment of philanthropy in Sabrina’s life (31:00)
Sabrina’s One Good Thing: Hang in there. (33:00)

For more information and episode details visit: www.weareforgood.com/episode/204
Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Join their community today at http://neonone.com/weareforgood
Get to Know Our Sponsor, Cosmic, a Social Impact Creative Agency

You hear us talk often that the greatest scarcity in today’s digital age is people’s attention. So, how is your organization creating and sharing content that stops people in their scroll and drives engagement with your mission?

Enter Cosmic. The design agency we trust to nail your impact story, build brand awareness, and inspire action. Cosmic is the team to help you do just that. They're so much more than just a Creative Agency. Cosmic’s deep expertise in the social impact space, helps nonprofits and social enterprises grow their digital fundraising, launch and mobilize advocacy platforms and mobilize your supporters to join you. Learn more today at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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203. Next Gen Nonprofit Leadership: Embracing Risk - Jonathan McCoy, CFRE and Becky Endicott, CFRE Dec 03, 2021

We've heard you. You liked our focus on young professionals and kindergarten habits, but it's time for us to dig deeper with nonprofit leaders. And here's the spoiler - everyone can be a leader in their role. You simply need the grit and tools to feel comfortable to rise. We got you! Our new Friday series: Next Gen Nonprofit Leadership launches today as we dive into Embracing Risk. Glad you're here.
Episode Overview

Tone setting for embracing risk (1:30)
- Get clear on vision + values
- Get clear on what happened (during pandemic)
- Get clear on how we are moving forward
7 places to start today (5:30)
Pro Tips + Case Studies (15:00)

For more information and episode details visit: www.weareforgood.com/episode/203
Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Join their community today at http://neonone.com/weareforgood
Get to Know Our Sponsor, Cosmic, a Social Impact Creative Agency

You hear us talk often that the greatest scarcity in today’s digital age is people’s attention. So, how is your organization creating and sharing content that stops people in their scroll and drives engagement with your mission?

Enter Cosmic. The design agency we trust to nail your impact story, build brand awareness, and inspire action. Cosmic is the team to help you do just that. They're so much more than just a Creative Agency. Cosmic’s deep expertise in the social impact space, helps nonprofits and social enterprises grow their digital fundraising, launch and mobilize advocacy platforms and mobilize your supporters to join you. Learn more today at designbycosmic.com.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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202. Hope is Alive: How Shoes That Fit Continues to Innovate to Reach More Kids - Amy Fass Dec 01, 2021

Meet Amy. She's the rockstar executive director of Shoes That Fit providing new athletic shoes to underprivileged children nationwide. You may think why shoes? But when a family has to choose between rent, utilities, food AND shoes, shoes often come last especially recently as families struggle during COVID-19. Their mission is to tackle this variable, as one of the most visible signs of poverty in America, by giving children-in-need new sneakers to attend school with dignity and joy, prepared to learn, play, and thrive.

EPISODE HIGHLIGHTS

Amy’s story and journey to where she is today (2:40)
An overview of Shoes That Fit (3:45)
Community based fundraising and lessons learned throughout Amy’s career (6:00)
Building dynamic partnerships (13:00)
Pivoting their model and leaning into innovation to advance impact (18:30)
A powerful moment of philanthropy in Amy’s life (21:00)
Amy’s One Good Thing: People are everything. (27:00)

For more information and episode details visit: www.weareforgood.com/episode/202
Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Join their community today at http://neonone.com/weareforgood
Get to Know Our Sponsor, Cosmic, a Social Impact Creative Agency

You hear us talk often that the greatest scarcity in today’s digital age is people’s attention. So, how is your organization creating and sharing content that stops people in their scroll and drives engagement with your mission?

Enter Cosmic. The design agency we trust to nail your impact story, build brand awareness, and inspire action. Cosmic is the team to help you do just that. They're so much more than just a Creative Agency. Cosmic’s deep expertise in the social impact space, helps nonprofits and social enterprises grow their digital fundraising, launch and mobilize advocacy platforms and mobilize your supporters to join you. Learn more today at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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201. From Sales to Fundraising: Lessons Learned After Knocking on Nearly 100,000 Doors - Jake Savage Nov 29, 2021

Meet Jake. Every wondered what possesses someone to run 50 miles? For Jake - it's about passion. After learning about the plight of women and children who are trafficked around the world, he redirected his career in persuasive sales firmly toward helping the nonprofit sector. Join this convo with someone who's knocked on nearly 100,000 doors and is leveraging those corporate sales methods for good.
EPISODE HIGHLIGHTS

Jake’s story and journey to where he is today (2:20)
Knocking on nearly 100,000 doors in his sales background (6:13)
A powerful story that connected Jake to the philanthropy world (8:00)
The story of running 50 miles to spread awareness and raise funds to fight human trafficking (12:00)
The intersection of sales and fundraising to help you raise more money (16:45)
Barriers to fundraising that Jake has seen (22:00)
A powerful moment of philanthropy in Jake’s life (26:00)
Jake’s One Good Thing: You don't rise to the level of your goals, you fall to the levels of your systems. (29:00)

For more information and episode details visit: www.weareforgood.com/episode/201
Get to Know Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgood

About the Podcast

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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200. Growing a Global Kindness Community - Mark Longbottom, Purposely Podcast Nov 26, 2021

We're pretty sure Mark was one of our first WAFG friends. He found us early on from darn-near-halfway around the world, and our mutual admiration for each other's work endures. Jon and Becky were honored to join Mark's Purposely Podcast where we talk through business growth, how we check our mental health, and why we love growing global community. Do us a favor; hit subscribe on his podcast or listen to an episode or two. It's a good listen for the head and heart.
Episode Highlights

The purpose and mission of We Are For Good (2:00)
Jon and Becky’s background (4:00)
Fostering the confidence to take a leap of faith (7:00)
How the business model has changed since the launch of We Are For Good (12:00)
The power of community and building movements (16:00)
What the best day in the office is for Jon and Becky (19:00)
Avoiding burnout and fatigue (21:00)

For more information and episode details visit: www.weareforgood.com/episode/200
Get to Know Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgood

About the Podcast

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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199. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie Nov 24, 2021

Ya'll. University of Wisconsin Foundation & Alumni Association has a STORY! 🎧Tune in and hear what happened when its students sent more than 32,000 personalized videos to alums during the pandemic. [insert jaw drop] 🤯🥰👏!!! Hear this incredible story from Aimee who describes herself as a "philanthropy enthusiast committed to radically personalizing the donor experience." Come meet this rising star in the donor relations world🤩
Episode Highlights

Aimee’s story and journey to where she is today (2:55)
Amy’s role as a donor relations professional (10:00)
Examples of projects that Amy’s team has done to make every donor feel like a major gift donor (12:50)
How they sent 35,000 personalized messages to donors during the pandemic through ThankView (17:30)
The impact of this campaign and the power of gratitude (27:00)
A powerful moment of philanthropy in Aimee’s life (36:00)
Aimee’s One Good Thing: In every opportunity, find a way to empower people. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/199
Get to Know Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgood

About the Podcast

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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198. Community Week: The Promise of Generation Alpha + the Mission of In a Perfect World - Manuela Testolini Nov 22, 2021

Meet Manuela. We met this L.A. founder in our Community and in PRO, and we positively fell in love with the simple beauty in her nonprofit's mission. After rolling up her sleeves to work on the frontlines of orgs she believed in, she moved from a homeless foundation to running Prince's foundation (yes, you read that right. "That" Prince💜☔️) before starting her own foundation, "In A Perfect World" empowering young people around the world to take action and be kind. She's talking about how to co-create natural empathy in Generation Alpha and how she's seen education be the great equailizer of human vibrancy. Her life 's story is fascinating, heroic, empathetic and reveals one of those amazing founders stories where top brass is first in line and deepest in the trenches - for good. Inspiring! 💡
Episode Highlights

Manuela’s story and journey to where she is today (3:00)
The founding story of In a Perfect World Foundation (11:30)
Inspiring and empowering the next generation: an overview of In a Perfect World’s flagship programs (22:45)
- Dreamcatchers (ages 5-12)
- Youth Ambassador Program (for teens)
- REACH (Rural Education and Community Harmony)
- Everyday Kindness
Manuela’s vision for In a Perfect World Foundation (30:10)
How you can get involved with In a Perfect World (38:00)
A powerful moment of philanthropy in Manuela’s life (42:00)
Manuela’s One Good Thing: A little by little, a little becomes a lot. (44:00)

For more information and episode details visit: www.weareforgood.com/episode/198
Get to Know Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgood
About the Podcast

The We Are For Good Podcast is co-hosted by Jonathan McCoy,

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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197. Donor Engagement Kindergarten Style: Small Things Matter - Jonathan McCoy and CFRE, Becky Endicott, CFRE Nov 19, 2021

We're concluding our final episode in our Friday series, Donor Engagement: Kindergarten Style with thisweek's discussion about why Small Things Matter. Relationships that are triggered by process may be reliable, but they can also feel mechanical. We're talking about exerting effort and delighting in the small things that creates true connection and deeper engagement 🎉 Tune in, we're bringing principles, case study examples and Pro Tips too.

Episode Overview

Small things matter.. applied (2:00)
Case studies where we have seen this work (9:50)
Pro Tips: where you can get started today! (14:00)

For more information and episode details visit: www.weareforgood.com/episode/197
Get to Know Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgood

About the Podcast

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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196. Your Playbook for Creating an Engaging Digital Annual Report - Josh Kligman Nov 17, 2021

Meet Josh. He believes it's time for your annual report to undergo a makeover. In fact, he believes your annual report has tremendous potential to get your donor engaged and actually reading that report by leveraging digital reports, polls, videos, and the kind of attention-grabbing features you couldn’t include with your basic print version. Tune in and hear about the future of digital publications. We're also chatting about important annual report elements and the importance of digital storytelling🎧
Episode Highlights

Josh’s story and journey to where he is today (3:00)
An overview of Yearly and how nonprofits can leverage it (4:00)
The key elements to a great annual report (8:40)
How to create innovative and surprising annual reports (11:00)
Syndicating this content: use your annual report all year! (16:00)
- Learn more: FREE Syndication Workshop
A powerful moment of philanthropy in Josh’s life (24:00)
Josh’s One Good Thing: Don’t give up. (27:00)

For more information and episode details visit: www.weareforgood.com/episode/196
Get to Know Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgood

About the Podcast

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
*Note: This collaboration was arranged through a listing on Nexus Marketing’s HAPO (Help a Partner Out) page. HAPO is a free service that connects members of

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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195. Democratizing Donor Advised Funds to Grow Philanthropy for All - John Bromley Nov 15, 2021

Meet John. He's tired of seeing donor advised funds sitting around unspent. He's democratized the DAF world, and he wants you and your kids to be an active part of the giving community. You see, once he recognized a need to make giving more accessible and more effective, he launched Charitable Impact which nurtures generosity within each person and bring resources for creating change in the world to everyone. In short, it's a super cool giving platform that makes even a $5 feel like a serious investment in philanthropy. Together, we're talking basics (what the heck is a donor advised fund?) but also talking about how to make our personal philanthropy intentional rather than reactive.
Episode Highlights

John’s story and journey to where he is today (2:00)
Donor fatigue and the current state of giving today (8:30)
Giving proactively vs. reactively (15:00)
An overview of Donor Advised Funds (18:00)
Features and benefits of DAFs (24:00)
Addressing hoarding within DAFs and Foundations (31:00)
An overview of Charitable Impact (34:00)
A powerful moment of philanthropy in John’s life (41:00)
John’s One Good Thing: Ask yourself: Are you charitable? (46:00)

For more information and episode details visit: www.weareforgood.com/episode/196
Get to Know Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgood

About the Podcast
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
*Note: This collaboration was arranged through a listing on Nexus

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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194. Donor Engagement Kindergarten Style: Share Equally - Jonathan McCoy and CFRE, Becky Endicott, CFRE Nov 12, 2021

We're diving back into another Friday series discussions, Donor Engagement: Kindergarten Style. This week we're discussing how to Share Equally. What happens when we democratize our good work, share frameworks, pass the microphone and share our seat at the table? Only the best things! 🎉 Tune in, we're bringing principles, case study examples and Pro Tips too.
Episode Overview

Sharing equally (1:30)
Principles of sharing equally (6:00)
Case studies - where this has worked! (12:00)
Pro tips - where to take action today! (19:00)

For more information and episode details visit: www.weareforgood.com/episode/194
Get to Know Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.
We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that.
They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.
Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgood

About the Podcast
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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193. Lead with We: The Revolutionary Power of Collaborative Leadership - Simon Mainwaring Nov 10, 2021

Meet Simon. He's a global brand expert who's on a mission to see social good brands embrace a radical, reimaged and reengineered way to do business based on the idea of collectivized purpose. By showing how we live, work, and grow together in new ways that restore and protect the social and living systems on which all of our futures depend, he believes the future of nonprofit is bright if we can be brave enough to seize it. This is the future of collaborative leadership. We have to build together. Tune in and prepare for your jaw to hit the floor - like ours did. Preach Brother Mainwaring🙌
Episode Highlights

Simon’s story and journey to where he is today (2:20)
Living a purposeful life (7:00)
Selfishness vs. being “Self-Ish” (12:00)
How nonprofits can seize this moment in time (18:00)
Revolutionizing partnerships in today’s world - how to position your organization (20:00)
Simon’s new book: Lead with We: The Business Revolution That Will Save Our Future (31:00)
A powerful moment of philanthropy in Simon’s life (37:00)
Simon’s One Good Thing: Look inward, as much as you look outward. (42:00)

For more information and episode details visit: www.weareforgood.com/episode/193
About Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgood

About the Podcast
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

192. The Great Resignation is Here. How to Leverage it as the Great Opportunity - Sally Bryant Nov 08, 2021

Meet Sally. She began her career on the advancement team at her alma mater, Washington State University, before running one of the country's largest and most respected development recruitment firms today. Her true passion is great leadership, which drives her to get the right leader in the right seat to inspire successful teams. She's talking us through how to recruit top talent and what the Great Resignation means for those entering and leaving the nonprofit sector.🎧
EPISODE HIGHLIGHTS

Sally’s story and journey to where she is today (3:17)
Sally’s journey to the nonprofit world (6:45)
The Great Resignation: what is it and what opportunities is it creating? (14:00)
How to attract amazing talent to your organization (22:00)
How to retain the talent you have (26:00)
Sally’s interview advice (28:00)
- How To Ace Your Interview - The Bryant Group
A powerful moment of philanthropy in Sally’s life (32:00)
Sally’s One Good Thing: Always make decisions out of love and trust, and never make decisions out of fear or anxiety. (37:00)

For more information and episode details visit: www.weareforgood.com/episode/192
About Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgood

About the Podcast
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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191. Donor Engagement Kindergarten Style: Use Your Listening Ears- Jonathan McCoy and CFRE, Becky Endicott, CFRE Nov 05, 2021

We continue to arm ourselves with graham crackers and apple juice to fuel these Friday series discussions, Donor Engagement: Kindergarten Style. This week we dive into Using our Listening Ears (said in the least condescending way possible). How are you consciously finding a way to listen not only to your top donors - but ALL donors, employees, & volunteers? Don't fret - we're breaking it down🎉 We're bringing principles, case study examples, and Pro Tips too.
Episode Overview

Are you listening well? (1:00)
This principle… applied (2:00)
Case studies - where we have seen this in action! (9:00)
Pro tips to help you take action today! (14:00)
We Are For Good Community
We Are For Good PRO

For more information and episode details visit: www.weareforgood.com/episode/191
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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190. Virtual? Hybrid? What's Working Now In Fundraising Events - Rebecca Alfred Nov 03, 2021

Meet Rebecca. She's bringing her expertise in building donor experience events to the table for a conversation around virtual and hybrid fundraisers. Her advice: it's all about empowering modern fundraisers. She's breaking down the 4️⃣ different types of events, when to diversify the event and when to allow it to stand firmly on its own. Virtual? Hybrid? In-person events of the future? We're breaking it down here💃🕺(you saw what we did there, right?!)
EPISODE HIGHLIGHTS

Rebecca’s story and journey to where she is today (2:20)
The current landscape of events today (5:00)
4 different types of events (7:00)
- 1. In person events
- 2. In person with a live stream audience
- 3. In person VIP experience with your virtual attendees
- 4. Virtual events
Finding the right length for your event (21:00)
Working through fear and intimidation around virtual events (26:00)
A powerful moment of philanthropy in Rebecca’s life (28:00)
Rebecca’s One Good Thing: Try new things, but also watch how you're doing. (30:00)

For more information and episode details visit: www.weareforgood.com/episode/189
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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189. The Playbook for Building a Marquee Culture Within Your Organization - Mark Miller and Ted Vaughn Nov 01, 2021

Meet Mark and Ted. They know two how to build two things incredibly well: brand and culture. There’s an invisible threat most companies don’t realize is crushing their growth and success: culture. All too often, leaders think they have a “brand problem,” but oftentimes, it's really their culture. Mark and Ted are talking us through the six components of a "Marquee Culture” and navigating us on what to do with broken cultures. Tune in and learn some cool ideas their company is implementing to build culture.
Episode Highlights

Mark and Ted’s stories and journeys to where they are today (2:30)
Creating a “Marquee Culture” at your organization (8:00)
The 6 layers of marquee cultures (10:00)
Navigating and repairing broken cultures (18:00)
Powerful moments of philanthropy in Mark and Ted’s lives (21:00)
Mark and Ted’s One Good Thing: The more power you have in any organization, the more important it is for you to build a bridge over that power. (28:00)

For more information and episode details visit: www.weareforgood.com/episode/189
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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188. Donor Engagement Kindergarten Style: Play Nice in the Sandbox - Jonathan McCoy, CFRE and Becky Endicott, CFRE Oct 29, 2021

We've been hearing great feedback from our new Friday series, Donor Engagement: Kindergarten Style. This week we dive into what we can learn from Playing Nicely in the Sandbox. Development is a team sport. Internal relationships are vital to your success, and external relationships can be creatively advantageous too (seriously, we're sharing some awesome examples!)🎉 We're bringing principles, case study examples, and Pro Tips of how to infuse this into your culture.
Episode Overview

Playing nicely in the sandbox (1:30)
Principle: Playing nicely in the sandbox… applied (2:30)
Benefits of this principle (8:00)
Case studies: where we’ve seen this applied (10:30)
Pro tips (18:00)

For more information and episode details visit: www.weareforgood.com/episode/188
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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187. Humility-Based Leadership Unlocking a Global Impact - Lola Adedokun Oct 27, 2021

Meet Lola. She's the director of the African Health Institute and the Program Director for Child Well-Being at the Doris Duke Charitable Foundation. She is a powerhouse of ideas, experiences, and knowledge with a passion for closing the inequitable gaps we are all too aware of in our communities and across Africa. Today's chat centers on data, humility, and listening. We're also talking through leadership in this new era and making data-driven decisions for good.
EPISODE HIGHLIGHTS

Lola’s story and journey to where she is today (2:00)
An overview of programs Lola works with at Doris Duke Charitable Foundation and their impact (3:50)
New pathways to leadership (particularly for leaders of color, young people, and community organizers!) (13:00)
Making data-driven decisions (15:00)
An example of leveraging data for deeper impact (20:00)
How nonprofit leaders can use their voice to partner with policymakers to advocate for systems that are adaptive, learning and are built to respond quickly to the needs of the people it is meant to serve (26:00)
Meeting the moment today (28:00)
A powerful moment of philanthropy in Lola’s life (34:00)
Lola’s One Good Thing: Have a great glass of water and take a walk outside. (37:00)

For more information and episode details visit: www.weareforgood.com/episode/187
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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186. Storytelling for Social Impact + Building Narrative Intelligence - John Trybus Oct 25, 2021

Meet John. He's got a couple of titles: social impact professor, executive director of Georgetown University's Center for Social Impact Communications, 🐵Jane Goodall's personal advisor, and a social strategist, just to name a few. He's breaking down the key elements of nonprofit storytelling and teaching us how to embrace a story's blur. No shock he's bringing incredible stories to this convo. Tune in🎧
EPISODE HIGHLIGHTS

John’s story and journey to where he is today (3:00)
John’s research around storytelling (10:00)
The 5 essential building blocks of compelling stories (14:00)
Formal vs. informal storytelling (19:00)
Thinking of storytelling as an ecosystem (22:00)
An applied example from John’s work (24:00)
“Embracing the Blur” for deeper social impact (35:00)
A powerful moment of philanthropy in John’s life (39:00)
John’s One Good Thing: Experiment. Try different things. (47:00)

For more information and episode details visit: www.weareforgood.com/episode/186
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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185. Donor Engagement Kindergarten Style: The Golden Rule - Jonathan McCoy and CFRE, Becky Endicott, CFRE Oct 22, 2021

Are you aware that everything you ever wanted to know about NEXT LEVEL donor engagement is found in those time-honored lessons learned in kindergarten? We're launching a new Friday series, Kindergarten Principles Build Thriving Nonprofit Cultures. This week we dive into what we can learn from The Golden Rule. We're bringing principles, case study examples, and Pro Tips of how to infuse this in your culture to each discussion, so you know who's implementing this well and who's harnessing innovation to connect with their donors and communities.
Episode Overview

The principle of The Golden Rule: treat others how you want to be treated (3:00)
Applying this principle (5:45)
Case studies of who is doing this well in the sector: She’s the First and Cornell University (12:00)
Pro tips for implementing this today (16:00)

For more information and episode details visit: www.weareforgood.com/episode/185
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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184. How a Food Pantry Pivoted Mission Delivery to Deepen Impact - LaVal Brewer Oct 20, 2021

Meet LaVal. As CEO of South County Outreach based near L.A., it's his goal to transform the organization’s Food Pantry into a place where people who are in short-term crisis situations can feel like they are shopping for nutritious, healthy food in a normal grocery store environment without having to pay. He's sharing the unique way his org pivoted during COVID as well as insights for nonprofit leaders. It's an uplifting conversation about the power of local community and infusing dignity into our mission delivery.
Episode Highlights

LaVal’s story and an overview of South County Outreach (2:00)
How the pandemic led them to innovate (5:00)
The current state of homelessness around the country (12:00)
Leading community based and community centered programs (14:00)
Fundraising for the future (17:00)
Leadership advice from LaVal after 20+ years in the nonprofit sector (21:00)
A powerful moment of philanthropy in LaVal’s life (29:00)
LaVal’s One Good Thing: Make it easy for your team members to do their job. (32:00)

For more information and episode details visit: www.weareforgood.com/episode/184
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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183. The Key Ingredients to Rock Your Year-End Giving Campaign - Caroline Fothergill Oct 18, 2021

Meet Caroline. She's a Marketer on a Mission, and today she's walking us through how to build a year end campaign. The time is now! She's giving an overview of the year end campaign, then double-clicking on how to design and power one. She's giving tons of creative examples of how to engage, and she's sharing her secret sauce for connecting on social platforms: show up like a friend. Boom! If you haven't framed out your year end campaign yet, there's still time. Tune in🎧
Episode Highlights

Caroline’s story and journey to where she is today (3:00)
Snapshot of year-end campaign planning (4:00)
Goal setting and calls to action for your end of year campaigns (7:00)
Cut through the noise: how you can surprise and delight in your end of year campaign (8:30)
Diversifying your communications channels: how you can leverage DMs, stories, and more (14:00)
Technology you can leverage to power your campaign (15:00)
Leveraging digital ads (20:00)
Stewardship following your campaign (22:00)
A powerful moment of philanthropy in Caroline’s life (25:00)
Caroline’s One Good Thing: Marketing is an ongoing experiment. (31:00)

For more information and episode details visit: www.weareforgood.com/episode/183
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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182. Friday Convos with Young Pros: How to Attract + Retain Young Pro Talent at Your Organization - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Oct 15, 2021

Join Jon and Becky for their final installment of the Young Professionals Series discussing how and why you should be attracting young professionals to your nonprofit. We're diving into the impact-affecting qualities of this GenZ audience, what connects them to purpose, how to build thriving cultures that attract them, and how to stand out with heartfelt benefits that see beyond dollar signs. Our sector is in a season of extreme change, and we see the path toward making it a GREAT change. This is one of the secrets of that sauce.
Episode Overview

Tone setting (1:00)
The current landscape of the workforce (3:00)
Millennials vs. Gen Z (6:00)
Gen Z workplace statistics (15:00)
Building a culture that attracts young professionals (16:00)
Retaining talent on your team (22:00)
We Are For Good Community
We Are For Good PRO

For more information and episode details visit: www.weareforgood.com/episode/182
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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181. Fundraising on Zoom?! + How Tech is Powering Missions to Grow Impact - James Citron Oct 13, 2021

Meet James. He's the CEO of Pledge, the leading charitable donation platform powering virtual, Livestream, and e-commerce fundraising. Pledge recently created the first Donate button built for Zoom, the first round-up application for Shopify, and today, over 25,000 nonprofits operating in 100 countries have received donations via Pledge. This hard-wired champion of kindness is walking us through the current state of virtual, fundraising and hybrid events and, what it all means for nonprofits in the future. And besides being just about the nicest guy in the room, his story of what Pledge did to save more than 1,300 Afghan refugees is the thing of philanthropic heroics.
Episode Highlights

James’s story and journey to where he is today (4:00)
History and mission of Pledge (10:00)
The current state of virtual events, online fundraising, e-commerce fundraising, and text messaging (14:00)
A powerful story of how Pledge was leveraged to create deep impact (22:00)
Pledge’s flagship features and how you can leverage them today (25:00)
James’s advice for leveraging an entrepreneurial mindset in nonprofits today (28:00)
A powerful moment of philanthropy in James’s life (31:00)
James’s One Good Thing: Just try it. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/181
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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180. Developing a Magnetic Brand + Using Instagram to Build Community - Carolyn Stine Oct 11, 2021

Meet Carolyn. She worked in the fashion industry for a decade doing digital strategy, marketing and ops before leaving corporate America to start her own business. Today, this Messaging + Storytelling Coach teaches others how to leverage the platform while illuminating the incredible relationship-building that happens on IG. She's teaching us how to discover the magnetic elements of our stories, and how Instagram can help us take our nonprofit missions to the next level.
Episode Highlights

Developing a magnetic brand (4:20)
Developing your personal voice vs. your organization’s voice (6:00)
Carolyn’s story and journey to where she is today (9:00)
Leveraging Instagram to create magnetic brands (15:00)
Types of content you can create for Instagram (20:00)
Where to start today (26:00)
- Hone in on the crux of your messaging.
- Study your audience demographics.
A powerful moment of philanthropy in Carolyn’s life (27:00)
Carolyn’s One Good Thing: You can actually have everything you want. (29:00)

For more information and episode details visit: www.weareforgood.com/episode/180
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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179. Real Talk: Lynne's Mental Health Journey - Lynne Wester Oct 08, 2021

Welcome to Day 5 of Mental Health Week on the We Are For Good Podcast. Don't miss our roundup of resources to dig deeper at weareforgood.com/mentalhealth
Meet Lynne. Welp, actually, you likely already know her. And not just from the many industry keynotes she undertakes. But also, because Lynne's our first repeat guest in our show's history, and we brought her back to share a little-known story. And it's deeply personal, because it's her mental health story. And some of us may have been on the sidelines as it was unfolding. She wants you to know the signs and know what to say if you or a staff member experience something similar. It's raw and real. Pull up a chair. We think there's much to be learned from this shared experience.
EPISODE HIGHLIGHTS

Lynne’s story and journey to where she is today (3:00)
Lynne’s mental health journey (9:00)
Give yourself permission to make decisions that help you become the healthiest version of yourself (21:00)
What Lynne has learned about establishing and implementing boundaries (28:00)
The state of mental health in the nonprofit sector right now (36:00)
Lynne’s Blog: The One Where We Talk About Mental Health (38:00)
Something you can implement today: Do something disruptive every week to take care of yourself. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/179
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter powers more than 35,000 good causes with their end-to-end fundraising solution - and we love it because it's completely free. Givebutter empowers missions across the country and those on the frontlines of de-stigmatizing mental health, like NAMI Nevada.

Throughout the pandemic, quarantine and social distancing requirements were contributing to a massive increase in anxiety and depressive disorders across their state. So NAMI Nevada put together an innovative fundraiser powered by Givebutter to introduce the greater Nevada community to ways they can move forward—no matter the circumstance they were dealing with.

They eclipsed the goal of their crowdfunding campaign and shared how much they loved Givebutter’s ease of use and the power of its human-to-human connectivity to grow their imp

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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178. The Experience of Being a Black Fundraiser + Well-Being Through the Prism of Mental Health - Nneka Allen Oct 07, 2021

Welcome to Day 4 of Mental Health Week on the We Are For Good Podcast. Don't miss our roundup of resources to dig deeper at weareforgood.com/mentalhealth
Meet Nneka. She is the author and joint editor of a book featuring first-person narratives of 15 Black fundraisers in the U.S. and Canada. It's a painfully raw glimpse into the harsh realities that still exist for our black fundraiser friends (many of whom you've heard on this podcast). Unwinding systems of power start with sharing story. We hope you'll join us around Mom's Kitchen Table to talk about how to be a Pioneer and Champion of this movement. We need you.
EPISODE HIGHLIGHTS

Nneka’s story and journey to where she is today (5:30)
Our Right to Heal (13:00)
Individualized and systemic racism Nneka has experience during her career (16:00)
Collecting Courage: Joy, Pain, Freedom, Love (21:00)
The current state of mental health in the nonprofit sector (32:00)
Pioneers and Champions: It is only in community where we thrive (35:00)
What you can do today to become a champion: focus on proximity. (39:00)
Where do you need to lay your gifts to work in the direction of justice? (41:00)
Nneka’s One Good Thing: Focus on these 4 ingredients: Humility, Courage, Community and Well-Being.

For more information and episode details visit: www.weareforgood.com/episode/178
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter powers more than 35,000 good causes with their end-to-end fundraising solution - and we love it because it's completely free. Givebutter empowers missions across the country and those on the frontlines of de-stigmatizing mental health, like NAMI Nevada.

Throughout the pandemic, quarantine and social distancing requirements were contributing to a massive increase in anxiety and depressive disorders across their state. So NAMI Nevada put together an innovative fundraiser powered by Givebutter to introduce the greater Nevada community to ways they can move forward—no matter the

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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177. Combating Burnout and Compassion Fatigue - Eleanor Wells and Ashley Cauley Oct 06, 2021

Welcome to Day 3 of Mental Health Week on the We Are For Good Podcast. Don't miss our roundup of resources to dig deeper at weareforgood.com/mentalhealth
Meet Eleanor and Ashley. One's a nurse and personal coach and the other is an organizational psychologist and educator. Put them together - WOW - they may just be the most powerful mental health team in our sector (and they've got loads of resources to help too.)🤝❤️👊 They're talking us about how to assess, treat, and prevent burnout, and breakdown what it means to have psychological safety. If you're looking for some guidance to help your team or yourself - tune in.
For more information and episode details visit: www.weareforgood.com/episode/177
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter powers more than 35,000 good causes with their end-to-end fundraising solution - and we love it because it's completely free. Givebutter empowers missions across the country and those on the frontlines of de-stigmatizing mental health, like NAMI Nevada.

Throughout the pandemic, quarantine and social distancing requirements were contributing to a massive increase in anxiety and depressive disorders across their state. So NAMI Nevada put together an innovative fundraiser powered by Givebutter to introduce the greater Nevada community to ways they can move forward—no matter the circumstance they were dealing with.

They eclipsed the goal of their crowdfunding campaign and shared how much they loved Givebutter’s ease of use and the power of its human-to-human connectivity to grow their impact.

You can watch their full success story at the link in our shownotes, and or learn more at givebutter.com.

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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176. The Trevor Project: LGBTQ Advocacy and Suicide Prevention - Muneer Panjwani Oct 05, 2021

Welcome to Day 2 of Mental Health Week on the We Are For Good Podcast. Don't miss our roundup of resources to dig deeper at weareforgood.com/mentalhealth
Meet Muneer. As the VP of Foundation, Government, and Corporate Partnerships at The Trevor Project, Muneer’s team focuses on building impact-centered long-term partnerships with some of the world’s largest companies and foundations to help end LGBTQ youth suicide. Companies are not experts in impact. So when we walk into a room with our corporate ask, Muneer says we need to do that through education steeped in our expertise. He’s taking corporate partnerships and ethical movement-building to the next level with his wise counsel and vulnerable storytelling.
Episode Highlights

Muneer’s story and journey to where he is today (3:00)
The story, mission, and programs of The Trevor Project (15:00)
Values based fundraising and partnerships (24:00)
A powerful moment of philanthropy in Muneer’s life (33:00)
Current stats around LGBTQ youth and how you can help (42:00)
Muneer’s One Good Thing: Do not be afraid to exercise the power your seat at the table gives you. (45:00)
Find Support
- Call 1-866-488-7386
- Text ‘START’ to 678-678
- Send a chat

For more information and episode details visit: www.weareforgood.com/episode/175
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter powers more than 35,000 good causes with their end-to-end fundraising solution - and we love it because it's completely free. Givebutter empowers missions across the country and those on the frontlines of de-stigmatizing mental health, like NAMI Nevada.

Throughout the pandemic, quarantine and social distancing requirements were contributing to a massive increase in anxiety and depressive disorders across their state. So NAMI Nevada put together an innovative fundraiser powered by Givebutter to introduce the greater Nevada community to ways they can move forward—no matter the circumstance they were dealing with.

They eclipsed the goal of their crowdfunding campaign and shared how much th

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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175. "Do I Have Permission to Take Over?" - Becky's Mental Health Story - Becky Endicott, CFRE Oct 04, 2021

Welcome to Mental Health Week on the We Are For Good Podcast. It's Day 1, and today's episode cuts close to home. Becky is sharing her personal mental health journey. We're glad you're here.
You know Becky. For the most part, she's bubbly, outgoing, happiest when she's juggling a million tasks and never misses an opportunity to effusively love on someone. But there was a season where she was just wasn't any of those things. She was not ok. And the great irony was she was working on a multimillion dollar mental health campaign when she experienced her own mental health collapse. It was scary. It was isolating. It was all too much. And she doesn't want anyone experiencing those feelings alone. She's busting through stigma to share her mental health crisis story, and she's hoping doing it in community will help you recognize symptoms for yourself and others. It's not a sad story. It's an empowering one. Join us🎧
Episode highlights

Becky’s personal mental health journey (4:10)
The stigma around mental health (28:00)
Mental health in the nonprofit sector (30:00)
Things that Becky has learned (39:00)
- Talk to someone.
- If you don’t want to talk, just find someone to hold you.
- Alone and quiet time is essential.
- Set boundaries.
- Ask for help.
What Becky would say to her younger self (48:00)

For more information and episode details visit: www.weareforgood.com/episode/175
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 35,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with al

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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174. Friday Convos with Young Pros: Money, Promotions + Difficult Conversations - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Oct 01, 2021

This week's Friday Convos with Young Professionals dives into building a personal career path while navigating those stressful conversations around money, promotions and difficult conversations. Jon's already sweating this chat around tough conversations like asking for more $$$ (when, how and why you should) and why professional development is crucial to your increased worth. We'll be examining how to find your strengths and passions while intentionally chasing opportunities in the sector.
Episode Overview

Money, promotions + navigating difficult conversations (1:00)
Building a professional development plan for yourself (4:00)
Every season, a puzzle piece is being built in your story (13:00)
Determining your career path: leverage personality tests and discovering your purpose (14:50)
Asking for more $$$ (when, how and why you should) (17:00)
Negotiating your first job offer (23:00)
Powerful statistics around job negotiations (Forbes) (25:00)
Navigating difficult conversations and conflict (29:00)
Difficult conversations at work: 9 tips + templates (Blog post by Tom Anderson, Haven Life) (30:00)
Closing rapid fire questions (32:00)
We Are For Good Community
We Are For Good PRO

For more information and episode details visit: www.weareforgood.com/episode/174
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your w

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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173. How to Make Sense of Social Media + Find Your Unique Voice - Christina Edwards Sep 29, 2021

Meet Christina. This digital expert works with all types of nonprofit clients from multi-million dollar organizations to small-but-mighty volunteer-led teams. She’s passionate about empowering nonprofits to step into their expertise, be bold and find their unique voice and audience online. Today, she’s our social media handler and talking through setting goals, tracking metrics, finding your unique digital voice and measuring your success. If you’ve ever had a leader say, “how do we track our social media metrics?” then this is your episode.
Episode Highlights

Christina’s story and journey to where she is today (2:30)
Where to start: setting your mindset around your social media (6:00)
Building a digital soul (10:30)
Email lists and voice style guides (14:00)
Common mistakes made by organizations with their social media (16:30)
Loaded captions and scroll-stopping content (18:00)
Maximizing Canv a (24:00)
A powerful moment of philanthropy in Christina’s life (29:00)
Christina’s One Good Thing: Talk to yourself more than you listen to yourself. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/173
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s h

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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172. Channeling Pain to Purpose + The Mission of Roc Solid Foundation - Eric Newman Sep 27, 2021

Meet Eric. As a pediatric cancer survivor, he's all too familiar with the battle a family faces when their child is diagnosed. And that’s what drove him to start the Roc Solid Foundation building hope for kids fighting cancer by offering opportunities for them to do what they do best – PLAY. Tune in to hear their story, and hear about Eric's goal to inspire people to start businesses based on significance and success. It's an inspiring story of resilience and self-discovery.
EPISODE HIGHLIGHTS

Eric’s story and journey to where he is today (2:20)
Meet the Roc Solid Foundation (8:00)
Roc Solid Foundation’s flagship programs (13:00)
Eric’s Book: What Hope Looks Like: Use Your Pain to Fuel Your Purpose (19:00)
Leveraging entrepreneurial mindsets to fuel your purpose (22:00)
A powerful moment of philanthropy that has stuck with Eric (32:00)
Eric’s One Good Thing: Teach adherence to the values above anything else. (36:50)

For more information and episode details visit: www.weareforgood.com/episode/172
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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171. Friday Convos with Young Pros: What To Do In The First 30 Days of Your New Job - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Sep 24, 2021

We heard plenty of feedback that you liked our new series Friday Convos with Young Professionals, so we're excited to dive into what happens after you've landed the job. It's week two, and we're chatting about What to Do in the First 30 Days on the Job. We're walking through how to connect with volunteers, integrate with the team and instilling habits into your work. So fun having this "do as I say, not as I did" conversation we wished we would've known 20 years ago. 🎧
For more information and episode details visit: www.weareforgood.com/episode/171
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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170. Bring Out Your Best! How to Align Your Passion with Purpose - Amy McLaren Sep 22, 2021

Meet Amy. She turned a holiday trip into a fundraising challenge, and $17,000 later, everything changed. Today, the Village Impact is unleashing the power of education to transform communities in Kenya, and Amy's dreams are still growing. Her wanderlust for travel and embracing new cultures found its way into her business, and today she's empowering others to find their purpose. She's outlining seven steps to shed self-doubt and chase the thing that pairs your passion with purpose. If you're struggling through your Why right now, this episode is sure to put some fuel in your tank to do good.
Episode Highlights

Amy’s story and journey to where she is today (1:50)
Village Impact: Empowering Girls Through Education (8:30)
Step into your purpose (11:00)
Amy’s book - Passion to Purpose: a seven-step journey to shed self doubt, find inspiration, and change your life (and the world) for the better. (13:00)
Creating a movement (20:00)
A powerful moment of philanthropy in Amy’s life (25:30)
Amy’s One Good Thing: Honor what you love. (28:00)

For more information and episode details visit: www.weareforgood.com/episode/170
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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169. The Reluctant Fundraiser’s Guide to Raising Money (+ Tips for Small Nonprofits!) - Cindy Wagman Sep 20, 2021

Meet Cindy. She's had a heartfelt goal to unlock the potential of small nonprofits through fundraising. Having spent her entire career in fundraising, Cindy knows how to make it accessible to small nonprofits in a way that is mission-enhancing and empowering. Join us as we break down how to set up small shops for success. There are incredible lessons here for orgs of all sizes, and Cindy's even giving tips on using volunteers to make your life easier. We found a growth mindset friend in Canada, and we are here for all she's teaching🙌
Episode Highlights

Cindy’s story and journey to where she is today (2:30)
Setting your small shop up for great success (4:00)
How fundraisers, board members, and volunteers are holding their own selves back (8:30)
Best practices for small shops (15:00)
Cindy’s book: Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul (19:00) - Use Discount code GOOD
The intersection of neuroscience and fundraising (23:00)
A powerful moment of philanthropy in Cindy’s life (34:00)
Cindy’s One Good Thing: Be curious. (37:00)

For more information and episode details visit: www.weareforgood.com/episode/169
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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168. Friday Convos with Young Pros: Finding + Landing Your First Nonprofit Job - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Julie Confer Sep 17, 2021

We've been wanting to have a heart-to-heart chat with one particular audience in the nonprofit sector, so we decided to turn that convo into a series: Friday Convos with Young Professionals. This week we're kicking off the 4-part series by chatting about Finding and Landing Your First Nonprofit Job. We're walking through internship tips, interview Do's and Dont's, cover letters and resumes, digital networking (LinkedIn here at centerstage!), and how to start building your professional network. It's all the stuff we wish we knew, what we would do differently and how to have your passion stand out from the crowd.
Episode Overview

Our company’s heart for pouring into young professionals (1:30)
Warming your network (6:30)
Cover letters and resumes: focus on authenticity! (10:00)
4 things to include on your resume (15:00)
- 1. Show how you have led
- 2. Share an example of how you have galvanized support around something
- 3. Share how you activated that support
- 4. Show how you hustled
Activate your network (16:00)
Leveraging LinkedIn as young professionals (18:00)
Interview do’s and don’ts (23:00)
Building your network (32:00)
NEW: Young Professional Workshop Series inside PRO - sign up today!

For more information and episode details visit: www.weareforgood.com/episode/168
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, wi

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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167. How to Harness Innovation to Scale Meaningful Impact - Evan Feinberg Sep 15, 2021

Meet Evan. This starry-eyed dreamer sought to change the world first through politics before pivoting into the nonprofit sector after finding his passion awakened in social service. In five years, his organization built one of the largest and most effective anti-poverty nonprofit communities in the country. Tune in and hear how the Stand Together Foundation viewed poverty as an innovation problem and began to look for solutions in new spaces to unleash human potential. It's a brilliant discussion into innovation, storytelling & they're even giving funding away to high-impact orgs who are breaking cycles and changing lives. You might be one of them!
Episode Highlights

Evan’s story and journey to where he is today (2:20)
An overview of the Stand Together Foundation (5:50)
Mee The Phoenix (10:00)
The Catalyst Program at the Stand Together Foundation (21:00)
Watch: Catalysts Mini Documentaries (25:00)
Treating counting metrics as value metrics (26:00)
A powerful moment of philanthropy in Evan’s life (35:00)
Evan’s One Good Thing: Focus on hope. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/167
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting addi

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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166. Leading Through Seasons of Change at Your Organization - Aila Malik Sep 13, 2021

Meet Aila. She loves molding strong leaders and getting organizations pointed toward success - which means she joins them in the trenches. She's come to know that if leaders enter from a place of humility and ready to learn from everything/everyone, then great partnerships are built from the ground level. We know many leaders are asking now, "How can I lead well during this crazy season of change?" Well, Aila's taking our hand and walking us through the steps to be an in-tune, inspiring leader. BONUS: she's providing tips for rolling out a new vision too.
Today’s Guest
Aila Malik, Founder + Principal, Venture Leadership Consulting

Episode Highlights

Aila’s story and journey to where she is today (2:40)
Navigating seasons of change in organizations (7:00)
Key steps for a leader that is stepping into a new role (14:00)
Translating vision into plans (21:00)
A powerful moment of philanthropy in Aila’s life (28:00)
Aila’s One Good Thing: Opportunity without intentionality equals distraction. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/166
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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165. How Movember Grew a Worldwide Digital Community (+5 Million Moustaches Too!) - Katelynn Whitaker Sep 10, 2021

Meet Katelynn. When you've helped to build one of the most iconic, viral campaigns-turned-nonprofit like Movember, you know a thing or two about building digital community. We're talking mobilizing volunteers and crowdfunding campaigns as well as creating innovative marketing strategies to meet millennials / GenZers. Tune in to learn how to be an agent of remarkable experiences from the world's first digital-only nonprofit.
Episode Highlights

Katelynn’s story and journey to where she is today (2:20)
The history and mission of Movember (4:30)
How innovation has really driven Movember’s connection with millennials and Gen Z (12:00)
Lessons learned on managing successful crowdfunding campaigns (20:00)
Provide your community with toolkits (24:00)
Leveraging storytelling with crowdfunding (25:00)
A powerful moment of philanthropy in Katelynn’s life (27:00)
Katelynn’s One Good Thing: Be an agent of remarkable experiences. (30:00)

For more information and episode details visit: www.weareforgood.com/episode/165
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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164. Be the PRO. Launch Party + What's In It For You! - Jonathan McCoy, CFRE and Becky Endicott, CFRE Sep 08, 2021

In this episode we're ready to show you a peek behind the biggest curtain our company is finally opening. We Are For Good PRO launches TODAY, and we are so thrilled to share why this matters... specifically for you right here, right now. We built it for you in mind. So join us as we talk through bells & whistles, benefits, stories, people, and toolkits fueling this digital classroom. We'll be introducing you to your first two Good Guides, giving you a preview or two of live classes, revealing roadmaps, and even unveiling a way that everyone can be involved - despite financial challenges. We are ready for this product to be in the world. Let's do this, Do Gooders 🥳
Episode Overview

Meet We Are For Good PRO
Tone setting: why does this matter? (3:00)
What is inside PRO (5:45)
Meet the inaugural group of Good Profs (12:00)
Pricing (15:00)
Join PRO today 🎉
Share what you want to learn!

For more information and episode details visit: www.weareforgood.com/episode/164
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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163. How New Story Uses Innovation to End Global Homelessness - Sarah Lee Sep 06, 2021

Meet Sarah. The best days are when we get to talk with some of our nonprofit hero organizations🤩🙌🏘 Sarah's the COO of New Story - one of the most progressive nonprofits tackling homelessness worldwide. Building differently is in their DNA. And you won't believe how they're doing it. Sarah lives at the intersection of fundraising and brand, so she works to push ideas, values, and engagement beyond the typical donor experience to impact more families in need. The story is fascinating. You know we're salivating about this one. Tune in to hear how little monster house slippers became the symbol of hope for children experiencing homelessness🤧
Episode Highlights

Sarah’s story and journey to where she is today (3:00)
New Story’s experience being a part of Y Combinator (7:00)
The history, mission and work of New Story: pioneering solutions to end global homelessness. (9:00)
Driving forces that are leading more people to experience homelessness (11:00)
3D printed homes and the live changing impact stories at New Story (12:00)
Local partnerships and community design (17:00)
The primary driver: dignity for the families they work with (18:50)
Leveraging an innovative mindset to dream bigger for your organization (21:00)
New Story’s monthly giving program: The Neighborhood (23:40)
A powerful moment of philanthropy in Sarah’s life (29:00)
Sarah’s One Good Thing: Surround yourself with people who push you further. (33:00)

For more information and episode details visit: www.weareforgood.com/episode/163
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just a

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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162. 10 Must Do's Before Year End - Jonathan McCoy, CFRE and Becky Endicott, CFRE Sep 03, 2021

We're coming up on the final quarter of 2021, so let's ensure your year-end finale has a dang plan that builds incredible community (as well as dollars!) around your mission. Jon and Becky are breaking it all down in this Friday's episode: 10 Must Do's Before Year-End. And when you consider nearly 1/3 of annual giving happens in December plus 12% of all annual giving occurs in the last three days of December, we just want to ensure you have all the right tools in the toolbox.
Episode Overview

Conversation tone setting (2:00)
Key elements to year end giving (3:00)
10 Steps to Revolutionize Your Year End Giving (3:15)
Free Website Workshop!
We Are For Good PRO

For more information and episode details visit: www.weareforgood.com/episode/162
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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161. A Haitian Founder's Guide to Recruiting + Activating Volunteers - Jean Pierre-Louis Sep 01, 2021

Meet Jean. Or JPL, as we now call him. This Haitian-born New Yorker has THE most inspiring story of taking his education back to Haiti in the form of a nonprofit healthcare and education organization benefiting his childhood community. He's also a savvy founder at capracare, and he breaks down how to recruit the right volunteers and board members to your organization. Get those tips, and find out how you can help JPL and our suffering Haitian friends with your support.
EPISODE HIGHLIGHTS

JPL’s story and journey to where he is today (2:20)
The landscape of Haiti today (4:40)
The mission of capracare (6:00)
Life in Haiti today (9:00)
Community based programming and innovation (11:30)
Recruiting and activating volunteers (14:00)
Finding the right spot for your volunteers in your organization (17:00)
Recruiting, engaging, and leveraging board members (20:00)
Fostering community within a global team (22:00)
A powerful moment of philanthropy in JPL’s life (25:00)
JPL’s One Good Thing: Expect the unexpected. (29:00)
Support capracare

For more information and episode details visit: www.weareforgood.com/episode/161
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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160. Disruption for Good + The Business of Changing the World - Raj Kumar Aug 30, 2021

Meet Raj. He's not just the Founding President & Editor-in-Chief of Devex, he's noticed the little guy ever since he was a boy playing soccer in the streets of India. This former political strategist built Devex, a global news platform, in grad school alongside his friends to inform development professionals and aid workers all over the world. Today we launch Season 4 exploring the new era of global development and how to set zero goals for yourself (we had to have him define that too, but we were LOVING the answer). Tune in🎧

Today’s Guest: Raj Kumar, Founding President and Editor-in-Chief at Devex
Episode Highlights

Raj’s story and journey to where he is today (2:30)
An overview of Devex (5:00)
Leading a global social enterprise in the middle of a time such as this (9:00)
The new era of global development (9:40)
The lens you should use as a funder to identify what organizations to support (10:45)
Raj’s Book: The Business of Changing the World: How Billionaires, Tech Disrupters, and Social Entrepreneurs Are Transforming the Global Aid Industry (17:00)
Embracing this season of innovation and change in the nonprofit sector: shift the focus to zero goals. (21:00)
Evaluate your programs to ensure they are truly doing the most good (24:00)
Fostering a global mindset in your corner of the world (30:00)
A powerful moment of philanthropy in Raj’s life (35:00)
Raj’s One Good Thing: Listen more. Don’t assume that you understand the context of how it all works. Go and talk to the source. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/160
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

159. Do This. (Not That!) 6 Lessons Learned in Year One of the Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Julie Confer Aug 25, 2021

We're reflecting on the lessons learned from our expert guests, what we see as industry trends and what we would go back and tell ourselves if we were leading organizations today. Get ready for an honest conversation that has takeaways for how to deepen relationships, scale your impact and lean into more meaningful work. [insert heel kick]
Episode Overview

Do's and Don'ts that we have learned throughout the last year that we would go back and tell ourselves (4:00)
Don’t preserve tactics, do fight for your vision (4:10)
The digital playground is real, and it’s here to stay. (6:00)
Be brave, not perfect. (10:50)
DEI hiring practices (13:30)
It’s time to be human, express who your organization is authentically, and place actual people in the center. (17:30)
Invest in yourself and your team (19:53)
We Are For Good Pro
Julie’s One Good Thing: We have something to learn from everyone. Lock arms with people around you (or halfway around the world!) (23:00)
Jon’s One Good Thing: It’s all about the ripple. It’s the power of believing everyone matters and the power of an abundance mindset coming together. (24:00)
Becky’s One Good Thing: It’s time to awaken your base. (26:00)

For more information and episode details visit: www.weareforgood.com/episode/159
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features buil

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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158. The Best of Season 3 - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Aug 18, 2021

We're wrapping up Season 3 with a wrap-up style convo that hits all the high notes. If you missed any of our best episodes - no worries. This Wednesday Jon, Becky and Julie are taking you behind the studio curtain. Learn our favorite episodes, biggest pinch-me moments, favorite freebies and the greatest takeaways offered these last four months. If you're a CliffsNotes-kind of learner, this is the quickest way to learn about the best-of-the-best of our convos since May.
Episode Overview

Season 3 recap (1:00)
Key Theme 1: Dream Bigger (2:00)
Key Theme 2: Clarity of Vision (7:09)
Key Theme 3: Get a Dang Plan (8:00)
Key Theme 4: Start with basics. Get those right, build from there. (10:00)
Season 3 marketing powerhouses (14:20)
Powerful mission stories in Season 3 (17:30)
Greatest freebies throughout Season 3 (22:00)
Our team’s favorites throughout this season (27:00)
Reimagine how you invest in your education and development with We Are For Good Pro (34:00)

For more information and episode details visit: www.weareforgood.com/episode/158
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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157. Back to Basics: Professional Development - Jonathan McCoy, CFRE and Becky Endicott, CFRE Aug 13, 2021

We're closing out our summer Friday Back-to-Basics series with one final conversation about the conversation that grounded every one of these past 11 conversations: professional development. It may not be popular, but we're going for it. And we're talking about why you need to be fighting for your own growth in our sector. Will be pointing you to teachers who can help (some are even free!) then we're going to be dropping the mic on what we've been working on for nearly a year to revolutionize the nonprofit professional development sector - for good. Tune in to hear it here first🎧❤️👊
Episode Overview

Embracing a growth mindset (1:40)
Barriers to Professional Development (4:00)
Your greatest asset is your people (6:00)
We Are For Good tips for professional development (8:30)
Taneshia’s experience investing in her staff and the results she saw (13:21)
Launching soon: We Are For Good Pro (14:00)

For more information and episode details visit: www.weareforgood.com/episode/157
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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156. Minisode: How Nonprofits Can Navigate the Fiscal Tightrope - Chyla Graham Aug 12, 2021

Meet Chyla. She might be the only CPA you'll ever meet who swings on a trapeze in her spare time. Chyla is a nonprofit operations whisperer - breaking down even the most complex topics into easy relatable nuggets. In this quick minisode, we dive into how to build a strong financial infrastructure for your nonprofit: finding the key steps and jumping off points (just make sure there's a safety net just like any good trapeze artist knows!) and let's get going.
Episode Highlights

Trapeze and Chyla’s philosophy of business success (2:51)
A starting place for breaking down the intimidation of talking about financials (4:15)
Understand and preventing fraud in our organizations (6:17)
Key steps to building a sound infrastructure at your organization (10:00)
Common financial mistakes nonprofits make and how to avoid them (13:50)
Chyla’s One Good Thing: Utilize an App Blocker. (16:15)

For more information and episode details visit: www.weareforgood.com/episode/156
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

155. How to Activate Your Personal Network to Grow Your Mission - Prabhat Gautam Aug 11, 2021

Meet Prabhat. He's one of L.A.'s leading voices in the worlds of entertainment and activism, but he's also pretty passionate about doing good too. Prabhat created Positive Television which has produced 800 charity events in L.A. in 21 years and connected him with plenty of movers and shakers in the philanthropic world. Today we're talking events - from taking it from the idea phase to launch phase with this event guru.
Episode Highlights

Prabhat’s story and journey to where he is today (6:00)
Inspiring stories of philanthropy throughout Prabhat’s life while working in events (11:50)
Taking projects and events from idea phase to launch (16:00)
We Are For Good Ungettable Get List (18:50)
Dream big, share your vision, and go for it (22:40)
A personal story of philanthropy in Prabhat’s life (23:00)
- Become a Bone Marrow Donor
- Become an Organ Donor
Prabhat’s One Good Thing: Do 5 introductions a week, and reach out to people who inspire you. (28:00)

For more information and episode details visit: www.weareforgood.com/episode/155
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sel

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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154. Podcast Replay: As Seen on School of Ethical Impact Podcast - Jenny Nuccio and Hayley Adamski Aug 09, 2021

Meet Jenny & Hayley. They're the voices and brainpower behind the School of Ethical Impact, an institute + community equipping changemakers with the confidence to create real impact through business. Plus, they are two of the brilliant minds behind Imani Collective, a purpose-driven company employing more than 80 Kenyan women and men to make ethically-sourced artisan products. This is a special episode. We are re-releasing a conversation from their podcast - turning the tables on Jon & Becky. Listen Now and hear the story of how our two companies met - it is one for the books. We also dive deep into our mission + vision, the community that inspires us + what's to come from We Are For Good.
Episode Highlights

Jon and Becky’s story behind the launch of We Are For Good and the Podcast (1:06)
What has surprised Jon and Becky over the last year (10:10)
The community We Are For Good is serving (13:40)
Playing the long game (16:43)
We Are For Good Pro - Coming soon! (27:00)
A powerful moment of philanthropy (31:00)
What ethical impact means to Jon and Becky (36:50)

For more information and episode details visit: www.weareforgood.com/episode/154
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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153. Back to Basics: Social Media - Jonathan McCoy, CFRE and Becky Endicott, CFRE Aug 06, 2021

Having a social voice and online presence matter more today than ever before. And without a solid goal and plan in place, those looking to digitally plug in with their pet charities will see their loyal fans moving elsewhere in a noisy online space. Tune in Friday because we're breaking down why social strategy needs to be a key priority of this year's development plan. We're discussing its benefits, how to define goals/audiences/messages and more. Then we finish off with our best Pro Tips and simply where to start. And if that's not enough, we built a ton of resources into a toolkit to help you make that first leap. We got you, friends👊
Episode Overview

More than 50% of nonprofits reported they are investing more budget into their social media (2:50)
Digital giving has grown by 21% in 2021. (3:30)
The benefits of leveraging social media (4:00)
Back to basics: social media (8:30)
27 examples of content ideas (22:00)
Policies and procedures tips (25:00)
Utilize a content calendar! Leverage a syndication mindset (26:00)
Social media pro tips to take your social media to the next level (28:00)

For more information and episode details visit: www.weareforgood.com/episode/153
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn mo

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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152. How Nonprofits Should Step Into an Activist Role - Robert Egger Aug 04, 2021

Meet Robert. This nonprofit leader, entrepreneur, author, speaker and activist is a passionate proponent of social good. In fact, he's the founder of D.C. Central Kitchen, the Campus Kitchen Project and the L.A. Kitchen, which have collectively produced over 40 million meals and helped over 2,000 individuals attain jobs. He's talking about the economics of nonprofit (Spoiler: we're REALLY good for business) and sharing why activism matters to the sector. Bottom line: you don’t have to choose between making good and making a living.
Episode Highlights

Robert’s story and journey to where he is today (3:00)
The founding story of the DC Central Kitchen (6:17)
Robert’s advice for nonprofits to embrace change, challenge the status quo, and be open to new ideas (7:47)
The founding story of the LA Kitchen (13:00)
“There is no profit without nonprofits.” - Robert’s philosophy on the economics of nonprofits (23:30)
What Robert is paying attention to for the future of the nonprofit sector (30:00)
How nonprofits should step into an activist role (32:00)
A powerful moment of philanthropy in Robert’s life (42:30)
Robert’s One Good Thing: If you chase money, you'll run forever. If you chase result money will come to you. (44:00)

For more information and episode details visit: www.weareforgood.com/episode/152
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting addit

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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151. Meet Akashinga: The Women Saving Africa's Wildlife - Damien Mander Aug 02, 2021

Meet Damien. He's an Australian special operations sniper who was traveling through Africa in 2009 and was inspired by the work of rangers and the plight of wildlife. Liquidating his life savings, the International Anti-Poaching Foundation was established to be the last line of defense for nature. Over the past decade the IAPF has scaled to train and support rangers which now help protect more than 1.1 million acres of habitats in Zimbabwe. And these rangers are ALL WOMEN. They're trained like special operations soldiers and are warriors protecting wildlife and wild spaces. Ya'll. This story😭🥰 Do yourself a favor, and don't miss it 🎧
EPISODE HIGHLIGHTS

Damien’s story and journey to where he is today (4:40)
An overview of the issue of poaching in our world today (13:00)
Developing community-centered programs (19:40)
Akashinga: The Brave Ones (24:00)
A powerful story of philanthropy in Damien’s life (40:00)
Damien’s One Good Thing: Be kind in the process. (42:20)

For more information and episode details visit: www.weareforgood.com/episode/151
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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150. Back to Basics: Foundations & Grants - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jul 30, 2021

Let's be real for a hot moment. Working with foundations is intimidating. Writing a grant is intimidating. And when you're not entirely sure of the process, it all seems like an incredible mountain to climb. Don't worry! We're walking through all the questions our junior-selves wanted to know about foundation relations when we were younger: the step-by-step process of a grant cycle, testing your grant readiness, and that ever-present We Are For Good arc to the conversation challenging you to be human, wholly engaging and building partnerships rather than just relationships. Join us as we chat Back to Basics: Foundations & Grants and change everything you thought you knew about this process.
Episode Overview

Giving USA Report: Foundation giving grew faster than any other source in 2020, at a rate of 17% (3:30)
Key definitions (4:50)
Back to basics: foundations and grants (9:00)
The lifecycle of a grant (13:10)
Where to get started today (18:45)
Questions to ask yourself before pursuing a grant (20:50)
Take the risk your challenge deserves (27:00)

For more information and episode details visit: www.weareforgood.com/episode/150
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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149. Cryptocurrency + Fundraising: The Next Frontier? - Pat Duffy Jul 28, 2021

Raise your hand if you're still trying to figure out how the heck cryptocurrency and philanthropy intersect? 🙋‍♀️🙋‍♂️ We've got you! Meet Pat. He merged his nonprofit experience and passion for Bitcoin trading to create The Giving Block, a company helping nonprofits transact cryptocurrency donations. He's giving the simplest explanation into the ins and outs of cryptocurrency, blockchain and the underlying technology needed to accept this new form of currency. Tune in to hear which orgs are doing it well.
EPISODE HIGHLIGHTS

Pat’s story and journey to where he is today (3:00)
40,000 foot view of cryptocurrency: What is it? How does it work? What do we need to know? (5:30)
The founding story of The Giving Block and how they’re serving the nonprofit sector (9:50)
The sustainability of blockchain (13:30)
Where to start today if you are interested in accepting cryptocurrency at your organization (16:30)
A case study of an organization leveraging crypto to benefit their mission (20:00)
The tax benefits of cryptocurrency (24:52)
Who to target and advice about where to start if you are ready to start leveraging the crypto space (27:30)
Approaches to crypto fundraising (28:00)
A powerful story of philanthropy in Pat’s life (32:00)
Pat’s One Good Thing: Prioritize. (38:00)

For more information and episode details visit: www.weareforgood.com/episode/149
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundrais

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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148. How to Land a Strategic Corporate Partner to Advance Your Mission - Carol Cone Jul 26, 2021

Meet Carol. She's one of the world's pioneers of social impact connecting businesses to purpose. You might have heard a couple of her campaigns like Go Red for Women and Grow Up Great among others who have yielded more than $2.5B for various social causes. She's talking through the future of social purpose and how to build movements of believers. And if you're a sucker for a feel good story, her partnership to create the My Aflac Duck for pediatric cancer patients is a joyous one.
Episode Highlights

Carol’s journey and story to where she is today (2:50)
Creating cohesive partnerships between nonprofit and for-profit organizations (5:00)
How nonprofits can leverage purpose-driven impact today (7:42)
- The growth triple play: creativity, analytics, and purpose (McKinsey & Company)
Be thoughtful and analytical (8:20)
Questions to ask yourself before and during a partnership meeting (11:30)
- What are our goals?
- Ask the partner what their goals are
- Where the magic happens - your shared goals.
- Set objectives, milestones, measurement, reporting, and use the same language
The future of the social impact space (16:00)
A powerful moment of philanthropy in Carol’s life (21:00)
- “Moments of Joy” - Aflac video
Carol’s One Good Thing: The magic is in our goals, your goals, shared goals.

For more information and episode details visit: www.weareforgood.com/episode/148
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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147. Back to Basics: Volunteers - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jul 23, 2021

Volunteers - they're our organization's heart-powered engine AND muscle. Our rabid fans. Our mission-based PTAs. And we gotta talk about how to make the best use of their time, passion, expertise and story to power our missions. We simply cannot exist without them. We chat through how to find them, how to tap into their passion, how to retain them year-after-year, review engagement Pro Tips and provide that age-old We Are For Good arc to this Back to Basics: Volunteers discussion. Join us 🎧 And don't hesitate to dog-pile on the engagement Pro Tips by adding your own in the community. Let's lift each other up!
Episode Overview

Now is your time to make a call for volunteers (2:50)
Your volunteers are your mission sized PTA - they will help you take your mission to the next heights (3:10)
Who are your rabid fans? (4:20)
Core beliefs around volunteers (5:30)
Where to get started (9:30)
Pro tips for greater volunteer engagement (16:50)

For more information and episode details visit: www.weareforgood.com/episode/147
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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146. How to Leverage Google Grants to Find New Donors - Chris Barlow Jul 21, 2021

Meet Chris. This marketer, entrepreneur and digital impact leader strongly believes honest business holds the power to create change for good. And he's channeling that notion into helping nonprofits leverage the incredible tool of Google Grants. We've all heard about it, but few of us know how to fully execute one well. Chris is breaking down the steps and throwing in some awesome tips on how to maximize search engines.
Episode Highlights

Chris’s journey and what got him here today (2:20)
How to acquire donors in the digital age: leveraging search engines, Google Ads, and Google Grants (4:00)
Google Grants: you got one, what do you do now? (12:00)
A powerful moment of philanthropy in Chris’s life (21:00)
Chris’s One Good Thing: Our greatest fear as individuals or as a nonprofit organization, should not be of failure, but of succeeding at things in life that don't really matter. (Matt Perman) (23:00)

For more information and episode details visit: www.weareforgood.com/episode/146
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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145. Finding the Right Technology to Take Your Organization to the Next Level - Mitch Stein Jul 19, 2021

Meet Mitch. He left his Wall Street job to pour into something deeply meaningful in the nonprofit world, and thus became the launching pad of Pond, an incredible space pairing nonprofits with the right digital products. Everyone who’s ever hated researching tech solutions 😵‍💫- this episode is for you! Mitch is also a beacon of light addressing gay bias in the nonprofit industry, and sharing his story as a gay man and passionate do gooder in the sector. 🎧Listen in now for tech + heart in this convo celebrating inclusive communities.

EPISODE HIGHLIGHTS

Mitch’s story and journey to where he is today (2:00)
An overview of Pond (6:00)
The importance of community and leadership growth (16:00)
Finding the right technology for your organization: key questions to ask during technology demos (20:00)
Make values-based decisions (21:00)
How the nonprofit sector can be more inclusive of the LGBTQIA+ community (24:00)
A powerful moment of philanthropy in Mitch’s life (35:000
Mitch’s One Good Thing: Don’t wait for permission.

For more information and episode details visit: www.weareforgood.com/episode/145
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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144. Back to Basics: Nonprofit Marketing and Branding - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jul 16, 2021

[cue the confetti cannons and heel kicks🎉💃] It's nonprofit marketing and branding day!! aka: the only topic we love chatting about more than our respective kids and dogs. You're probably thinking to yourself, "I'm not a marketer; this doesn't apply to me." Friends. IT MATTERS! But don't feel intimidated, because we're taking your hand, and walking you through the ins and outs of building your organization's brand ethos, top marketing hacks to bring your mission's story to life, and providing that subversive We Are For Good bent to the conversation on how to stand out while still maintaining our humanity. Join Jon + Becky as they dive into Back to Basics: Nonprofit Branding & Marketing this Friday. We know you'll be happy you did.
Episode Overview

Tone setting: the attention economy (2:00)
The importance of your ethos (3:00)
Key nonprofit marketing truths (7:00)
Book suggestion: This is Marketing by Seth Godin (9:00)
We Are For Good ethos to marketing (14:00)
Rapid fire hacks (21:40)
Final challenge: 3 questions you can answer to help launch your strategy (25:00)
- Have you shared your story?
- Have you brought people to your love of your mission?
- Have you listened to someone else’s story?

For more information and episode details visit: www.weareforgood.com/episode/144
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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143. Discovering Your Own Personal Giving Strategy - Sybil Ackerman-Munson Jul 14, 2021

Meet Sybil. She's a nonprofit purist on a mission: to help you do the most good when it comes to your personal philanthropy. It starts with building a personal giving strategy, aligning values and narrowing your giving goals. We're chatting about how to channel passion, creating focus and giving away money with humility. We believe everyone - especially nonprofit professionals - is an important philanthropist. Start here, and let's allow our collective giving to improve our world.
Episode Highlights

Sybil’s story and journey to where she is today (2:00)
Discovering your own personal giving strategy (10:00)
- 1. What do you do day to day?
- 2. What are your hobbies?
- 3. What is the place that gives you rejuvenation?
- 4. What issue keeps you up at night?
Sybil’s advice for how to decide on how much and how often to give (17:00)
The 3 different types of donors / funders (19:20)
- 1. Sustainer
- 2. Campaigner
- 3. Launcher
How you can validate your giving (24:00)
A powerful moment of philanthropy in Sybil’s life (26:00)
Sybil’s One Good Thing: Think positive first about people. Go into a situation, assuming the best in what somebody wants to have happen in the world and nurture that support it. (28:00)
Want to dive in further? Check out Sybil’s courses!

For more information and episode details visit: www.weareforgood.com/episode/143
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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142. Breaking the Hero-Victim Narrative in Philanthropy - Travis Ning Jul 12, 2021

Meet Travis. This nonprofit ED spent years in the women’s microcredit movement in Asia and Latin America, which taught him a couple of critical lessons: how a mother has an unyielding commitment to improve her family’s situation, and how education plays a pivotal role in breaking free of cyclical poverty and making informed choices. We're talking about creating a launchpad for donors and fundraisers to talk about the power dynamics in their relationships that help break the victim-hero narrative. It's one of our most moving convos yet. Tune in!
Episode Highlights

Travis’s story and journey to where he is today (3:30)
The mission of MAIA: Unlocking and maximizing the potential of young women to lead transformational change (4:00)
The current state of Guatemala (10:00)
MAIA’s unique curriculum (13:20)
The Awareness Accord: how to be better at doing good (19:20)
Changing the power dynamics in philanthropy (20:00)
How to have difficult conversations around power dynamics with your donors and breaking the hero-victim narrative in nonprofits (29:00)
- 1. Align Expectations
- 2. Dignified Engagement
- 3. Can We Share the Story?
A moment of philanthropy in Travis’s life that deeply moved him (37:00)
Travis’s One Good Thing: Remember Karma. You never know what side of the coin you will find yourself on. Be generous. We're gonna need help, we always need help (42:00)
QUIZ: What type of philanthropist are you?

“Today, over 129 million girls are currently missing out on an education, 96 million of whom should be enrolled in secondary school. In Guatemala, fewer than 20 percent of Indigenous girls graduate from high school, and only 2 percent go on to university. At MAIA, we believe in connecting talent to opportunity, ensuring that this population is no longer overlooked and that they have the tools they need to achieve their dreams.”
For more information and episode details visit: www.weareforgood.com/episode/142
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 no

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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141. Back to Basics: Boards - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jul 09, 2021

We all love our boards. But are we really leveraging them to their full potential? They just might be the volunteers closest to your mission, and knowing how to engage them (rather than simply talk at them) possesses the key to unpacking next level connections but also cultivating them toward their gift in the process. Join Jon + Becky as dive into Back to Basics: Boards. We're talking through basic board responsibilities, board mapping and common governance mistakes.
Episode Overview

Advisory boards vs. working boards (2:20)
DEI lens on boards (5:45)
The current state of boards in our industry (7:40)
Back to the Basics: responsibilities of your boards (10:30)
Key tips to help you take your board engagement to the next level (18:00)
Assessing the diversity of your current board (22:00)
The top 15 non-profit board governance mistakes (by CharityLawyer, Ellis Carter) (23:50)
FREEBIE: Complete Guide to Board Meeting Agendas (26:30)

For more information and episode details visit: www.weareforgood.com/episode/141
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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140. Love Has No Limits: Behind the Scenes of Mobilizing a Volunteer Army - Dominic Russo Jul 07, 2021

Meet Dominic. He's a humanitarian and innovator, and he knows how to mobilize massive audiences toward good. At the age of 20, he founded Missions.Me and began organizing strategic outreach campaigns in cities across Latin America. Today, his Love Has No Limits grassroots org has an audacious goal: calling all to be part of the greatest display of love Southern California has ever experienced through volunteer efforts addressing homelessness, poverty and other crippling community issues. Learn how to inspire and mobilize rabid fans, or join the Love Has No Limits event this month!
Visit this episode's shownotes page for a full transcript, sharable graphics, relevant links and more: www.weareforgood.com/episode/140
Episode Highlights

Dominic’s story and journey to where he is today (2:00)
Dreaming big: how Dominic followed his calling to dream big and impact nations (6:00)
Overview of Love Has No Limits (10:00)
How the pandemic expanded their mission (15:00)
Overview of the 7 initiatives of Love Has No Limits (18:00)
A powerful moment of philanthropy in Dominic’s life (35:00)
Dominic’s One Good Thing: Pursue your unique purpose with everything you have.

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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139. How Collaborative Giving is Solving the World's Greatest Challenges - Sianne Haldane Jul 05, 2021

Meet Sianne. Her passion is simple: bring the philanthropic community together working toward achieving the UN’s Sustainable Development Goals (SDG). Why? Because we know unified efforts lead to greater global equity for all. As a Chief Impact Officer and dual qualified lawyer in the UK and in her native South Africa, Sianne builds more impact equity for the London-based Maanch organization through an impact-platform uniting philanthropy, impact investors and corporations. We're talking impact investing and how to check off the world's Honey Do list. Tune in!
Episode Overview

Sianne’s journey and story of what got her to where she is today (2:50)
An overview of The United Nation’s Sustainable Development Goals (8:50)
Areas of growth for organizations in today’s changing world (15:50)
Dream bigger: reflect on the global ecosystem (19:00)
Community giving and impact tracking (20:00)
Funders want to know what they are achieving (20:50)
Leveraging data and technology for impact tracking (21:00)
A powerful moment of philanthropy in Sianne’s life (26:19)
Sianne’s One Good Thing: Keep things simple, and always keep learning. (32:00)

For more information and episode details visit: www.weareforgood.com/episode/139
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission onlin

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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138. Back to Basics: Corporate Giving - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jul 02, 2021

Just when we thought we had Corporate American figured out, the world went and threw a global pandemic at us, and everything flowing from that experience has reshaped what we all know about corporate giving. Join us as Jon + Becky walk us through Back to Basics: Corporate Giving. We're talking through types of corporate philanthropy, CSR, reimagining corporate engagement and trends we see looming post-pandemic for employee-driven, socially-minded businesses. Spoiler: How you meaningfully partner with companies matters now more than ever
Episode Overview

Where to start? Focus on values (2:00)
What is corporate giving? (3:00)
Overview of corporate social responsibility (3:30)
Key tips to level up your corporate giving (7:30)
Current trends in corporate giving (14:30)
It’s not what the for-profit can do for you, it’s what you can do for them (18:40)
The opportunities for these partnerships is immeasurable. Be strategic! (21:00)

For more information and episode details visit: www.weareforgood.com/episode/138
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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137. Using Tech for Good: Celebrating + Growing Everyday Philanthropists - Brian Ford Jun 30, 2021

Meet Brian. He's the host of the Self Improvement Daily podcast (you know, a podcast with a casual 8M+ downloads where each episode lasts less than 2 mins 😲😱🤗) as well as the founder of For Purpose - a social impact platform modernizing what it means to make a difference. This self-professed Social Impactivist is breaking down how to capture impact and amplify it for good. Tune in and learn how to activate everyday philanthropists for your mission.
EPISODE HIGHLIGHTS

Brian’s story and what led him to where he is today (2:00)
For Purpose: the founding story and mission (4:20)
Maslow’s hierarchy of needs and the connection to social good (6:00)
How For Purpose functionally works - and how you can get involved today! (9:00)
Leveraging storytelling to share impact (14:00)
The Four Pillars of Impact (16:50)
Brian’s podcast and other speaking experiences (20:00)
Personal development hacks (22:00)
A moment of philanthropy in Brian’s life that deeply moved him (25:00)
Brian’s One Good Thing: Do it now. 100% of the things you do right now get done (28:00)

For more information and episode details visit: www.weareforgood.com/episode/137
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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136. A Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller Houser Jun 28, 2021

Meet Cheryl. This founder and CEO of Creative Breed, is an award-winning filmmaker who now applies her human-centered storytelling to marketing to help brands and organizations drive connection, engagement and action. In fact, she feels so passionately about how story can transform a person that she's leveraging her best tips to help nonprofits elevate their video storytelling game. Tune in and hear her tips for casting and building a narrative story arc.
EPISODE HIGHLIGHTS

Cheryl’s story and the journey to where she is today (2:00)
Creative Breed: an empathy agency (6:00)
Narrative transportation: how to craft a compelling story (6:20)
An example of a successful story that activated people in a positive way (14:30)
How to create video content on a low budget: it’s not about the production value, it’s about the storytelling value. (19:30)
Storytelling ethics (22:42)
A powerful moment of philanthropy in Cheryl’s life (30:00)
Cheryl’s One Good Thing: everything boils down to our relationships. (36:00)

For more information and episode details visit: www.weareforgood.com/episode/136
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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135. Back to Basics: Fundraising Events - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jun 25, 2021

Well, we had to bribe Becky with chips and queso to have this conversation, buteven she agrees that regardless of how you feel, events are about as basic to fundraising as it gets.Join us as Jon + Becky walk us through Back to Basics: Fundraising Events. We're talking all things event fundraising, staging, volunteers, messaging, production, follow-up, and we're even advocating for diversifying your event offerings (Welcome to the party, hybrid-events! Please grab a chair and stick around awhile. A chiavari chair, of course🧐)
Episode Overview

Goals of Fundraising Events (2:50)
Back to the Basics: Events (7:00)
Hybrid and virtual events (20:00)
Think bigger: focus on your overall strategic plan, leverage digital channels, and dream bigger (26:00)

For more information and episode details visit: www.weareforgood.com/episode/135
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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134. Philanthropy Trends: Breaking Down the Giving USA 2021 Report - Elizabeth Abel Jun 23, 2021

Meet Elizabeth. She's answering the questions we've all been wondering the past year: what happened to philanthropy in 2020? This seasoned fundraising pro is breaking down the 2021 Giving USA Report on Philanthropy, which dropped last week. Beyond the headlines and major takeaways, she's giving us some actionable steps to provide focus - no matter the size of your fundraising shop. Tune in and to hear where the sector is moving and how you can level up your preparedness.
EPISODE HIGHLIGHTS

Elizabeth’s story and journey to where she is today (2:45)
Today’s philanthropic landscape and the 2021 Giving USA Report (6:00)
Individual donors and their role in driving philanthropy (10:00)
The donor journey and building authentic relationships (15:00)
CCS 2021 Philanthropic Landscape Report (16:15)
3 actionable insights: after hearing the data, learn what to do today! (17:20)
- The importance of refining your case for support and your messaging to reflect the current environment
- The importance of engaging and activating your volunteer leaders and board members as fundraising ambassadors
- Cultivating an organizational culture that's focused on community, empathy, and inclusion
A powerful moment of philanthropy in Elizabeth’s life (27:20)
Elizabeth’s One Good Thing: Be hyper-organized, and discover your strike method. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/134
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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133. The 3 Step Formula to Creating Social Change - Taneshia Nash Laird Jun 21, 2021

Meet Taneshia. She's a social change agent and community developer who centers cultural equity in her work. As the President and CEO of Newark Symphony Hall, a historic performing arts center, she's using arts and culture as an economic development tool for the resurgence of Newark, N.J. She's also talking about how employing an entrepreneurial mindset for social change has created jobs, community engagement, and - of course - fueled donations for her nonprofit. We are cheering her ingenuity and creativity as a disruptive leader in our sector!
EPISODE HIGHLIGHTS

Taneshia’s background and journey to where she is today (4:09)
Taneshia’s work with Newark Symphony Hall (7:50)
$50 million renovation campaign and using arts and culture as an economic development tool for the resurgence of Newark (15:00)
Investing in your staff members (16:00)
Casting visionary leadership (22:00)
Taneshia’s advice for dreaming bigger (27:18)
Taneshia’s 3 step formula to social change (30:00)
- 1. How can you really embody your mission?
- 2. What are your values? How can you really kind of live those values?
- 3. Model humanity
Building a legacy and living life on purpose (35:00)
A powerful moment of philanthropy in Taneshia’s life (41:00)
Taneshia’s One Good Thing: Your current situation is not your final destination. (43:00)

For more information and episode details visit: www.weareforgood.com/episode/133
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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132. Back to the Basics: Donor Relations - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jun 18, 2021

Back-to-Basics this week is diving into one of the brightest spots in our sector: donor relations. We're talking all things stewardship, acknowledgment, recognition and engagement, but naturally we're putting that WAFG spin on them to ensure you're not diluting the experience for those who are not in your top 1%. In short, we're talking about how to love on your people while also showing impact. It's one of those awesome feel-good conversations - where you can also learn!
Episode Overview

Back to the Basics: Donor Relations (2:00)
Strategies that help donors feel seen, known, and appreciated (4:30)
Donor Relations vs. Stewardship (5:00)
Mindset shifts in donor relations (9:20)
Steps of creating a donor relations program in your organization (12:40)
Leverage technology to take your donor relations to the next level (17:30)
Key goals of donor relations (21:00)
Personal examples of ways we were stewarded that have stayed with us (26:00)

For more information and episode details visit: www.weareforgood.com/episode/132
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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131. How to Use Financials to Show Impact - Stephanie Skryzowski Jun 16, 2021

Meet Stephanie. She's a nonprofit purist with a passion for numbers and making them work for you in a most non-intimidating way. We're learning how nonprofit leaders can use their numbers to tell a more robust story, and how transparency around your numbers can lead to greater contributions. Numbers can do that?! You bet they can. Tune in and learn how.
EPISODE HIGHLIGHTS

Stephanie’s Background - 2:54
Threading together numbers and non-profit - 6:15
Example full of numbers - 9:50
Practical first steps - 11:57
Why is transparency important? - 17:03
Number Hacks - 19:31
Stephanie’s One Philanthropic Moment - 23:33
Why hire a CFO? - 27:08
Stephanie’s One Good Thing - 29:28

For more information and episode details visit: www.weareforgood.com/episode/131
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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130. How to Launch a Digital Fundraising Program in 21 Days - Jeremy Haselwood Jun 14, 2021

Meet Jeremy. This author and digital marketing expert believes now more than ever, digital fundraising is both essential and critical for advancing missions. He's walking us through some key steps for launching a digital fundraising program in 21 days. Then he's throwing some icing on that cake by sharing how to refresh a Giving Tuesday or other digital fundraising campaign this year. If you're looking for a quick online solicitation campaign blueprint - this episode is for you.
Episode Highlights

Jeremy’s background - 2:59
Diving into Jeremy’s book, The Digital Fundraising Blueprint - 6:46
Breaking down the blueprint - 10:15
Making the process “frictionless” - 14:33
Knowing your audience - 15:55
Keeping up with your website - 17:49
Football & Fundraising - 23:05
The next step - 25:56
Don’t forget direct mail - 29:25
Successful Campaigns - 30:31
Jeremy’s One Philanthropic Moment - 35:56
Jeremy’s One Good Thing - 39:23
To learn more about Jeremy’s course that walks you through each of the 21 days we discuss in the episode, click HERE!

For more information and episode details visit: www.weareforgood.com/episode/130
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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129. Back to Basics: Planned Giving - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jun 11, 2021

Back-to-Basics continues this week with the topic with diving into the ultimate realization of playing the long game: Planned Giving. Planned giving is the convergence of some of our favorite topics - value alignment, having meaningful conversations and telling incredible stories of quite possibly our most rabid fans. We discuss a starting point, Pro Tips and even provide a glossary of terms for those words you've never been brave enough to ask about in a staff meeting. If we can do it, so can you.
Episode Overview

Back to the basics: Planned Giving (2:00)
Definitions of planned giving (4:00)
The giving vehicles in planned giving (6:45)
Do you have a gift acceptance policy? It is ok to say no. (10:30)
Do your data mining (11:30)
Planned giving pro tips (15:00)
Explore creative hybrid giving options (18:50)

For more information and episode details visit: www.weareforgood.com/episode/129

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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128. How To Raise Money Without Feeling Creepy - Jenna Goodman and Nancy Jackson Jun 09, 2021

Meet Jenna and Nancy. When you meet two brilliant disruptors who are incredible teachers, good humans and have a heck of a fun time doing it all, it makes you want to come over and join their table - stat! They're chatting through how to remove that icky feeling from asking for money, and these native Kansans are doing it with authenticity and joy. If you're looking to shore up your training and confidence for more solicitations this year, then this episode is for you.
Episode Highlights

Jenna and Nancy’s stories and the journey to what led them to where they are today at Generous Change - 3:38
Fundraising Fundamentals - 10:17
How to Fundraise Without Feeling Creepy - 19:59
Aha! Moments in Jenna and Nancy’s Careers - 27:01
Overview of Generous Change - 30:40
Nancy's One Philanthropic Moment - 37:44
Jenna’s One Philanthropic Moment - 40:48
Jenna’s One Good Thing - 44:13
Nancy’s One Good Thing - 45:21

For more information and episode details visit: www.weareforgood.com/episode/128
Check out Jenna & Nancy's new course Raise Money: the Unapologetic Guide to Raising Money for your Nonprofit dropping soon!

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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127. The New Rules of Thought Leadership + The Power of LinkedIn - Tania Bhattacharyya Jun 07, 2021

Meet Tania. This former nonprofit ED is passionate about building thought leadership branding. Never heard of it? We hadn't either, but we are huge believers after this conversation. It's about abundantly sharing your lived experience, passion and expertise to build trust with the right audience on the right topic. She's walking us through it PLUS giving a mini masterclass on how to leverage LinkedIn. Prepare yourself for an epic conversation with a seriously good human.
Episode Highlights

Tania’s story and journey to where she is today - 2:48
Leveraging your LinkedIn - 8:35
9 guiding principles to build your thought leadership - 10:51
Building your personal brand while supporting your mission - 16:37
A living resume - 20:12
Finding the right words to share online - 30:30
Tania’s One Moment in Philanthropy - 34:42
Tania’s One Good Thing: When we stand for something greater than ourselves, which is our nonprofits mission and vision, it's not fair to stay hidden and be small. - 36:44

For more information and episode details visit: www.weareforgood.com/episode/127

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

126. Back to the Basics: Major Gifts - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jun 04, 2021

We kicked off our new Friday series Back to Basics last week focusing on Annual Giving...but naturally we added a We Are For Good arc on how build upon the basics. This week we're diving in the science AND art of major giving ❤️ We'll talk strategy, structures, examples and infuse that We Are For Good arc into this conversation too. Tune in Friday for Basic to Basics: Major Gifts.
Episode Overview

Back to the basics: Major Gifts - where do you start? (1:50)
Get to know your mission: dive in deep (2:30)
Becky’s experience as a major gifts officer (5:30)
Get to know people at a deeper level - what are the connective parts of their stories? (9:10)
Defining major gifts (11:00)
The art of fundraising goals (12:30)
Drivers of major gifts: influence, affluence, and traction (20:00)
5 key steps of major gifts development (21:00)
What are the indicators for major gifts potential? (24:00)
Major gifts pro tips (26:00)
FREEBIE: 23 Questions to Ask on Donor Qualification Visits (Bloomerang)

For more information and episode details visit: www.weareforgood.com/episode/126

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

125. The Mission of the Exodus Road: Strategically Fighting Human Trafficking - Laura Parker Jun 02, 2021

Meet Laura. She's a mom of three who - alongside her husband - found herself launching a global nonprofit working to eradicate human trafficking because she simply couldn't look away. She and her husband began the organization while he was doing undercover work with SE Asian police. Now their nonprofit, Exodus Road, is on a mission to find and free them. Her story is shocking. Heartbreaking. Hopeful. Inspiring. And it's looking for a compassionate army to give it some serious wings. You game?
EPISODE HIGHLIGHTS

Laura’s story and journey to where she is today (2:40)
The founding story of The Exodus Road (11:00)
Leveraging storytelling and marketing to bring this mission to life (14:50)
How we can be activated to join the fight in eradicating human trafficking: look first in your own community (18:40)
The most vulnerable populations in human trafficking: Homeless women, LGBTQ community, especially youth, and kids that are in the foster care system or just aging out of the foster care system. (19:30)
Noi’s story (22:30)
Laura’s One Good Thing: Ask yourself 3 questions: How am I feeling? What were the gifts of the day? What is my intention next? (35:00)

For more information and episode details visit: www.weareforgood.com/episode/125

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

124. How to Grow Your Social Impact in the Attention Economy - Eric Ressler May 31, 2021

Meet Eric. This musician chased his passion for doing good, telling a compelling story and weaving it all together through brilliant creative into building Cosmic, a Social Impact Creative Agency. He's talking us through how to build a Digital Media Platform to promote your cause and stepping us through the Engagement Pyramid. He's also talking through vision statements, and we're trying not to maintain our composure and refrain from drooling all over Cosmic's heart-stirring manifesto. If you're looking for an incredible digital storytelling episode, this one is your jam.
Episode Highlights

Eric’s story and journey to where he is today (2:30)
The digital revolution (7:20)
How organizations can move to become a brand that people love (10:00)
Focus on your unique niche (11:00)
Eric’s advice for where to begin (13:30)
Elevating the conversation and building a platform (19:00)
Planting seeds and working for a better future (24:00)
Eric’s opinion on mission and vision statements (26:00)
The engagement pyramid (28:29)
A powerful moment of philanthropy in Eric’s life (31:00)
Eric’s One Good Thing: Be curious.

For more information and episode details visit: www.weareforgood.com/episode/124

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

123. Back to the Basics: Annual Giving - Jonathan McCoy, CFRE and Becky Endicott, CFRE May 28, 2021

Here's the thing. We all have something to learn in this space, but sometimes we're too shy/embarrassed/bored to ask for a basic tutorial. We've been there🙋‍♀️🙋‍♂️ So Jon + Becky are launching a new Friday series called Back to Basics. We're going to be diving into the fundamentals of donor relations, operations, planned giving, events, campaigns, branding and several other general development topics. Why? Because we see a lot of young professionals joining our sector, as well as those who have left for-profit to chase the social good dream and just other Do Gooders looking to help their passion organizations. We want you trained quickly so you can do your thing on the front lines❤️ We'll talk strategy, structures, examples and our own success and failures. So tune in as we kick off our convo with Basic to Basics: Annual Giving.
Episode Overview

Annual giving is much more than trying to get people to give every year (3:30)
Look through the lens of transformation (4:00)
The goals of annual giving: the science and the art (7:50)
Flip the script with annual giving: buy into long term engagement (10:30)
Annual giving pro tips (11:45)
Do this, not that. (20:00)
FREEBIE: 24 Actionable Annual Fund Strategies from DonorSearch (27:00)

For more information and episode details visit: www.weareforgood.com/episode/123

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

122. How to Create a Compelling Donor Journey to Grow Engagement - Cameron Bartlett May 26, 2021

Meet Cameron. This digital marketer and fundraiser helps hundreds of charities fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to build this journey. So he's helping us map one out to get started. His personal story of philanthropy is reason enough to tune in 🎧
EPISODE HIGHLIGHTS

Cameron’s story and journey to where he is today (2:00)
Creating a compelling donor journey (7:00)
The mile markers throughout a donor journey (8:20)
Examples of content your organization can create today (15:00)
Cameron’s experience with IJM and their viral video campaign (20:00)
Cameron’s advice for organizations with limited digital marketing budgets (27:00)
A powerful moment of philanthropy in Cameron’s life (35:00)
Cameron’s One Good Thing: Find a celebration post. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/122

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

121. How to Build a Pipeline of Talent and Inclusivity - Birgit Burton May 24, 2021

Meet Birgit. She's our modern-day Renaissance woman in philanthropy. As founder of the African American Development Officers Network, Chair-Elect of Association of Fundraising Professionals (AFP) Global and executive director of foundation relations for Georgia Institute of Technology, she's a triple threat in the development sector - in the best way! We're talking about the power of diversifying the talent pipeline in philanthropy and why "inclusion" should be a word we're all fighting to embrace and infuse as evergreen values in our organizations.
For more information and episode details visit: www.weareforgood.com/episode/121

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

120. Get to Know Us. Part 2. Jon Interviews Becky - Jonathan McCoy, CFRE and Becky Endicott, CFRE May 21, 2021

Ever wanted to have a cup of coffee with Jon and Becky so you could lift the veil on those same questions we volley to our guests? Welcome to week two of our Get to Know Us Series. This week Jon interviews Becky. We're talking all things philanthropy, business, family, failure, hilarious moments and irreverent facts. We don't know each other's questions, so all the reactions you hear are live and sincere. Oh, and be prepared to laugh. A lot.
Episode Overview

How Becky grew her heart for other people (5:30)
Becoming a collector of people (10:00)
Becky’s college experience and how she got to where she is today (12:00)
Meet Kyle, Becky’s husband (16:30)
Becky’s family and how philanthropy is threaded into their story (19:00)
The transition from marketing to becoming a major gift officer (25:00)
Take a leap of faith into something that is new and different (29:00)
Becky’s passion for mental health (32:00)
What Becky would say to 10 year old Becky: Be you and be patient. (36:00)
Becky’s journey to We Are For Good (37:00)
Rapid Fire Questions with Becky (39:00)
Becky’s big dream for We Are For Good (43:00)
Becky’s One Good Thing: Look around you and learn someone’s name. Do what you can in the space of the world you are in right now. (46:00)

For more information and episode details visit: www.weareforgood.com/episode/120

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

119. The Urgent Case for Latinx Philanthropy + Unlocking the Power of Unrestricted Giving - Ana Marie Argilagos May 19, 2021

Meet Ana Marie. The CEO of Hispanics in Philanthropy is mobilizing her community to combat that 1% of U.S. philanthropic dollars currently go to Latinx organizations, a margin so far from the need reflected in our communities. She's also talking through the moment she learned of their organization's selection as a beneficiary of MacKenzie Scott's donation and how the unrestricted gift was groundbreaking to organizational growth.
For more information and episode details visit: www.weareforgood.com/episode/119

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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118. Monthly Giving: A Playbook for Growing Believers - Vik Harrison May 17, 2021

Meet Vik. The charity: water co-creator may be the queen of branding, but her other superpower may just be found in galvanizing community for good. And she's going to change everything about the way you think about monthly donors. And when you’ve built a movement of rabid fans who collectively infuse more than $20 million a year via this methodology, you’ve got the chops to preach. We're talking about the starving mindset so many are employing in the nonprofit sector and how to break out of it with this awesome mama, creative genius and simply a really good human.
Episode Highlights

Vik’s story and journey to where she is today - 3:22
All things monthly giving- 7:53
Key principles and core beliefs of monthly giving- 12:41
Naming charities - 15:16
charity: water’s monthly giving program: The Spring - 17:58
Storytelling - 24:47
Monthly Giving Guide - 27:37
The intersection of her work and family - 32:10
A powerful moment of philanthropy in Vik’s life - 34:22
Vik’s One Good Thing: Jump and you will grow wings on the way down. - 41:02

For the full episode transcript, sharable graphics and links mentioned in this episode visit: www.weareforgood.com/episode/118
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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117. Get to Know Us. Part One. Becky Interviews Jon - Jonathan McCoy, CFRE and Becky Endicott, CFRE May 14, 2021

Ever wanted to have a cup of coffee with Jon and Becky so you could lift the veil on those same questions we volley to our guests? Then you're going to love our next series: Get To Know Us. Coffee Talk with We Are For Good. For the next two weeks, we're going to be interviewing each other on all things philanthropy, business, family, failure, hilarious moments and irreverent facts. We don't know each other's questions, so all the reactions you hear are live and sincere. Oh, and be prepared to laugh. A lot.
Episode Overview

Jon’s story and journey to where he is today (3:00)
Jon’s deep love for entrepreneurship (9:00)
Jon’s family and IVF journey (11:00)
The story of Love Well (14:00)
Meet Jon’s wife Candice (19:00)
The Manford Story (22:00)
Rapid Fire Questions with Jon (29:00)
Things you should know about Jon (32:20)
Jon’s ultimate dream for this company (35:50)
Jon’s One Good Thing: Play the long game and be consistent. (39:20)

For more information and episode details visit: www.weareforgood.com/episode/117

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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116. The Mission of Hope for Haiti: Defining and Living Out Your Core Values - Skyler Badenoch and Christina Baptiste May 12, 2021

Meet Skyler & Christina. He's the donor-turned-CEO of this incredible nonprofit serving thousands in southern Haiti through education, healthcare, water/sanitation and economic development. She's the Haitian-American sociologist who's collaborating with numerous entrepreneurs to obtain grants/loans and technical support to help them grow their business. Together, alongside a powerful team of Do Gooders, they're infusing their time-honored values into a culture that's thriving and valuing all people equitably. Only tune in if you want to be ridiculously inspired.
Episode Highlights

Skyler’s Story - 3:25
Christina’s Story - 7:34
The mission of Hope for Haiti - 9:52
The values of Hope for Haiti and an example of discovering your organizational values and living them out - 16:12
The next 10 years: strategic planning and casting vision - 24:57
What is the state of Haiti right now? - 32:03
Fundraising from miles away - 36:51
Fundraising in the digital age, and innovative approaches Hope for Haiti has implemented this year - 43:53
Skyler’s One Good Thing: “Intelligence and ability are equally distributed throughout the world, but opportunity is not.” - 51:01
Christina’s One Good Thing: Always learn about people’s stories. - 52:59

For more information and episode details visit: www.weareforgood.com/episode/116

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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115. Real Talk: Why Nonprofits Must Dream Bigger - Dan Pallotta May 10, 2021

Meet Dan. His TED Talk "The Way We Think About Charity is Dead Wrong," went viral less than a decade ago and was viewed by millions of starry-eyed dreamers who were intent on using their creativity and innovation to do good. [insert image of us frantically waving as some of these believers👋] We're talking nonprofit disruption, marketing, involving your kids in philanthropy and also working hard not to fangirl over him too much (or fanboy, if you're Jon). Join us for the convo we've been waiting to have since the first time we hit play.
Episode Highlights

Dan’s story and journey to where he is today - 2:47
The difference between the non-profit and for-profit sector - 6:47
Combating the overhead crisis - 13:11
What is holding people back? - 17:24
If you aren’t being laughed at, you aren’t dreaming big enough - 17:30
Leaning into disruption - 23:46
Dan’s advice for young professionals - 24:00
Explore the full potential of your humanity and inspire your donors to join you - 27:00
Background of the Charity Defense Council - 32:32
A powerful moment of philanthropy in Dan’s life - 35:36
Infusing philanthropy into raising kids - 38:37
Dan’s One Good Thing: Life is happening right now. - 40:29

For more information and episode details visit: www.weareforgood.com/episode/115

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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114. The Best of Season 2 - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer May 07, 2021

Jon, Becky and Julie are taking you behind the studio curtain. It's our Season 2 Recap! Get ready for our Season-2-in-Review discussion where you'll learn our favorite episodes, favorite mic drop moments and the greatest takeaways offered these last four months. If you're a Cliff Notes-kind of note taker, this is the quickest way to learn about the best-of-the-best of our convos since January.
Episode Overview

An overview of Season 2 (1:00)
The joy of meeting others: the power of podcasting, listening, connecting, and learning (1:30)
Trends we saw throughout Season 2 (3:50)
Women of Impact Week (4:00)
Innovation (6:00)
Diversity, Equity and Inclusion (11:30)
Focus on your mindset (16:00)
The episodes that made us cry (22:40)
Favorite stories of philanthropy (28:00)
Sneak peek at conversations coming in Season 3 (32:00)

For more information and episode details visit: www.weareforgood.com/episode/114

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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113. Rethink Employee Giving (Part 4) - Jonathan McCoy, CFRE and Becky Endicott, CFRE Apr 30, 2021

It's our final week to talk through employee giving strategies that drive your organization to new levels of engagement. In this episode we're closing out the convo with a playbook for launching with huge momentum and staging your campaign for success. We'll also share a formula for building a presentation that connects and wins the hearts of even the toughest critics. And...icing on top? You bet - we'll share a round of feedback from the best tips and tricks from our community who is hosting employee giving campaigns across the country in the midst of a pandemic. Mask up and see you there!
Episode Overview

Impact-led staging for your campaign (3:00)
Begin with the end in mind (5:00)
6 phases to launching your employee giving campaign (5:10)
What to do with your volunteers: 6 Steps! (16:00)
Giving incentives (20:00)
Join the waitlist for our upcoming Employee Giving Campaign Masterclass
Join us for Season 3: Launching May 10th
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/113

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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112. Minisode: The Mission of the Crayon Initiative: Providing Joy to Millions of Children - Bryan Ware Apr 29, 2021

Meet Bryan. After years of helping Fortune 100 companies streamline their manufacturing and products for ultimate efficiency, Bryan combined his manufacturing skills and his love for the arts to help children in need. And thus The Crayon Initiative was born. If you've ever wondered what happens to restaurant crayons after their one use - then tune in. We're talking about an incredible mission story that's benefiting hospitalized children. You'll never look at crayons the same again - guaranteed.
For more information and episode details visit: www.weareforgood.com/episode/112

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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111. Training Leaders on Building Safe, Inclusive Spaces - Rashaunda Williams Apr 28, 2021

Meet Rashuanda. She's passionate about equipping this generation's nonprofit leaders with the soft skills needed to build high-performing team. And it starts with creating a space where people feel they can thrive, share their experiences and be their authentic selves. Her team at Collective Impact is breaking through diversity and inequity gaps to train leaders to build healthy cultures which inevitably lead to healthier teams.
Episode Highlights

The beginning of Collective Impact and Rashaunda's story - 2:25
Philanthropic P.O.V. - 5:57
Amplifying voices - 11:02
Where do we start? - 13:37
The future of Collective Impact - 17:38
Rashaunda’s One Philanthropic Moment - 22:18
Rashaunda’s One Good Thing: Meet people where they are. - 23:28

For more information and episode details visit: www.weareforgood.com/episode/111

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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110. How to Put the Spark into Your Nonprofit Brand - Lauren Atherton Apr 26, 2021

Meet Lauren. She's a nonprofit unicorn: impeccable designer and wholly passionate nonprofit ambassador. She left the for-profit world following a life-altering health scare, and she's never looked back. Today, her design agency is building beautiful design with heart. And boy does she get marketing! Join us as she leads us through auditing your brand, trends to be looking for this year and where to start multiplying your brand. If your organizational look/logo/voice may need a refresh - this is the episode for you.
Episode Highlights

The launch of HeartSpark and Lauren's story - 2:46
Key steps to building your non-profit brand - 6:17
Where do you start? - 8:57
Pulling donors into the brand - 11:57
Trends in branding for non-profits - 14:46
Investing in design - 18:20
Take a look at your organization today: a mini audit with Lauren - 21:36
Rebranding the brand - 28:00
Lauren’s One Philanthropic Moment - 30:29
Lauren’s One Good Thing: Engage with the creative community. - 33:07

For more information and episode details visit: www.weareforgood.com/episode/110

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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109. Rethink Employee Giving (Part 3) - Jonathan McCoy, CFRE and Becky Endicott, CFRE Apr 23, 2021

ReThink Employee Giving: A 4-Week Series. It's not Christmas, but it darn near feels like it, because it's employee giving branding day!! Aka: Jon and Becky's favorite topic ever🎉 We're diving into storytelling, unpacking your branding recipe and building communications plans that keep everyone speaking with one voice while still being radically in-tune to seeing each employee donor as a gifted part of your philanthropic family.
Episode Overview

Using the power of branding to connect with your donor base (1:50)
Seth Godin - This is Marketing: A brand is what others say about you (2:00)
Where to start: seek to disrupt (5:00)
How you control the controllables (7:00)
Becky’s tips for drawing meaningful stories out of people (17:50)
Discovering your campaign voice (19:00)
Challenges for today (27:00)
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/109

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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108. How to Foster Grief-Informed Teams at Work - Michael Turner Apr 21, 2021

Meet Mike. Have you ever met a nonprofit leader whose passion for their mission just wants you to understand their story? Well, that guy is here. And he's brought a seriously incredible story to our conversation. And he's having the tough conversations with his team who are receiving mental health support unlike anything we've seen in nonprofit. It's wonderful to see. We're talking grief informed teams and we have a special surprise for our listeners at the end of the episode. Warning: Bring tissues.
Episode Highlights

How Mike “fell” into his career - 3:23
CF & the fight for the cure - 7:26
Compassion fatigue & fostering grief informed workplaces - 11:38
Through the philanthropic lens - 18:48
Changing the culture - 23:04
Mike’s One Philanthropic Moment - 25:53
Mike’s One Good Thing - 34:41

For more information and episode details visit: www.weareforgood.com/episode/108

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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107. Collective Giving and the Power of Giving Circles - Kyson Bunthuwong Apr 19, 2021

Meet Kyson. This gritty optimist got his start in social good when he co-founded a startup aimed at tackling Malawi's illegal charcoal trade. Today, he and the Philanthropy Together team are working to empower us all with the knowledge of giving circles to build powerful communities for good. There are many in our sector who aren’t familiar with Giving Circles 🙋‍♀️🙋‍♂️ Tune in as we dive into this powerful community-building strategy. Kyson also throws down some wise counsel on democratizing and diversifying philanthropy through giving circles and collective giving. If you have passionate ambassadors, volunteers or rabid fans - this episode is for you.
Episode Highlights

Kyson’s career journey - 3:39
Giving Circles - 5:14
The Mission of Philanthropy Together - 8:55
Kyson’s favorite giving circles - 10:34
Where to start looking for support? - 14:34
Kyson’s experience in Malawi - 17:21
How listeners can be allies - 20:28
Kyson’s One Philanthropic Moment - 25:53
Kyson’s One Good Thing - 27:59

For more information and episode details visit: www.weareforgood.com/episode/107

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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106. Rethink Employee Giving (Part 2) - Jonathan McCoy, CFRE and Becky Endicott, CFRE Apr 16, 2021

ReThink Employee Giving: A 4-Week Series. This week we're diving into building a campaign framework whose heartbeat is its people, projects and process. Don't worry. It's way more interesting than it sounds. Because when impact is the core of your plan, it's easy for everything to flow from it. We've got tips, heartfelt stories and plenty of structure to get you started on your own campaign. Thanks for joining us again for our favorite discussion topic: employee giving!🤝
Episode Overview

Part one discussed mindsets and beliefs to build a movement. Today, we are diving into the infrastructure (2:00)
How to structure your campaign (2:30)
People, Projects and Process: The 3 P’s of the Campaign (3:00)
FREE Worksheet: a checklist to help you implement this! (7:00)
Coming soon: a full blown Employee Giving Campaign Masterclass (32:00)
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/106

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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105. Uniting Athletes Around Purpose - Marcus Daniell Apr 14, 2021

Meet Marcus. He may be a professional tennis pro who regularly rubs elbows with the likes of Federer and Nadal, but that's not how he wants to be remembered. As the founder of High Impact Athletes, he's challenging his fellow athletes to connect with their favorite missions and join him pledging 10% of their annual earnings to those causes. His life goal: to create a movement in the sporting world where athletes can maximize their position of power to influence good. Three cheers for this👏👏👏🎾
Episode Highlights

Marcus’ background - 3:29
Powerful pledging - 7:05
Why Marcus is giving back - 11:33
Where Marcus is giving back - 14:36
How can we better talk about our impact? - 18:24
High Impact Athletes - 22:12
Dreams moving forward - 26:06
Marcus’ One Moment in Philanthropy - 29:12
Marcus’ One Good Thing - 34:18

For more information and episode details visit: www.weareforgood.com/episode/105

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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104. The Secret to Soliciting Major Gifts... Virtually - Lereca Monik Apr 12, 2021

Meet Lereca. She's an accomplished Houston-based major gift officer who personally knows all about the power of philanthropy. As a recipient of human and youth services, she's always had an innate desire to give back. And she's channeling that passion into activating gift officers to "thank to bank" in an approach that equally uses the head and the heart to engage. She's walking us through virtual major gift asks and setting smart metrics.
Episode Highlights

Lereca’s story and journey to where she is today (3:20)
The history and mission of BakerRipley (7:00)
Asking for major gifts in a virtual world (10:30)
Lereca’s triangular method for cultivating major gifts (11:40)
Focus on stewardship and your retention efforts (14:00)
How to prepare for and ask for a major gift virtually (24:00)
Utilize the power of a thank you note (31:00)
A moment of philanthropy that deeply moved Lereca (35:30)
Lereca’s One Good Thing: develop a word for the year. It helps you move through your year with clarity, focus, and intentionality (38:00)

For more information and episode details visit: www.weareforgood.com/episode/104

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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103. Rethink Employee Giving (Part 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE Apr 09, 2021

Rethink Employee Giving: A 4 Week Series. Buckle up, campers. Because we're going on a bit of a journey as Jon and Becky unpack what we believe holds one of the keys to revolutionizing your development strategies: employee giving. That's right, there's some serious untapped power by championing the philanthropy of those closest to your mission. If you're open to exploring a 180 degree strategy shift on how to build an employee giving campaign that is built upon a community-makes-it-better-ethos, one that grows and swells over time and ALSO infuses a healthier, more vibrant culture within the organization... then tune in. This four-week discussion will dive into new concepts leading to some quick-to-implement ideas to make some immediate tweaks now.
Episode Highlights

Jon and Becky’s background with employee giving (1:30)
8 values of employee giving: how to ignite a movement (6:30)
Stay tuned for our 4 part series!
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/103

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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102. 3 Financial Safety Nets Every Nonprofit Must Have - Germeen Guillaume Apr 07, 2021

Meet Germeen. She's the caped crusader in the back of house that we all need. We talk a lot about raising money and stewarding it, but rarely discuss how to care for it. Germeen helps nonprofits shore up their financial operations and has led organizations to recoup millions in receivables with her smart accounting management. And she's making it FUN! Tune in and hear the 3 tips to strengthen your financial records and learn about moving financials virtually. Believe us - management will thank you for listening to this episode.
Episode Highlights

A little bit about Germeen - 3:15
How can we take better care of our money? - 6:59
Partnerships and collaborative experiences - 15:48
Small Shops, listen up! - 22:00
Moving financial operations online - 24:25
$2.8 Million saved… how? - 28:31
Germeen’s One Philanthropic Moment - 33:39
Germeen’s One Good Thing - 37:03

For more information and episode details visit: www.weareforgood.com/episode/102

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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101. Donor Relations and Fundraising Collide... For Good - Mark Lanum Apr 05, 2021

Meet Mark. This senior director of donor relations at Brown University believes the road to the next gift goes through stewardship. And the best way to accelerate that process is to strengthen the relationship between donor relations and frontline fundraisers. Join us as we talk about breaking down the silos in our fundraising shops and leaning into the future of donor relations. Mark is hysterical and made this conversation a complete joy. Come learn and laugh with us.
Episode Highlights

Mark’s story and journey to where he is today (2:50)
The new normal for donor relations (6:13)
Current trends in donor relations (11:30)
Fostering partnerships between donor relations and fundraising teams (16:33)
Donor relations advisory groups (19:40)
“Best practice” implies there's one way to do something. What's best is what accomplishes your goals. (23:00)
Where to start with uniting your departments (30:00)
Mark’s hack: ask people about the very first job they had (30:40)
Mark’s One Good Thing: care about those you work with. (34:22)
Mark’s request: connect with someone today who’s going to be able to be with you.

For more information and episode details visit: www.weareforgood.com/episode/101

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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100. Community (Really Is) Everything - Jonathan McCoy, CFRE and Becky Endicott, CFRE Apr 02, 2021

Join us as we celebrate 100 podcast episodes! 😍🎉🤩✨😁 Jon and Becky share their biggest lessons learned over the last 100 episodes, and the transformational power of community. With each connection we make, the world has gotten smaller and our dreams have gotten bigger. Tune in for a sneak peek at an exciting project we've been working on! We're so grateful you're here, friends.
Episode Overview

An ode to 100 podcast episodes (2:00)
The power of community (5:00)
Story binds us together (6:30)
The story of the Imani Collective (7:30)
Always take the meeting: everyone matters. (11:00)
Inaction is an action. Lift your voice and notice who is not at your table (12:50)
Know your pitch. Are you coming from a place of admiration, curiosity, and kindness? (15:00)
The 5 minute favor (16:20)
If you are feeling alone personally or professionally, seek out community (17:00)
Sneak Peek: We Are For Good Humans (20:00)
The Ungettable Get List (21:00)
Join our Good Community!

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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99. Disrupting the Crowdfunding Sector for Good - Max Friedman Mar 31, 2021

Meet Max. You may know him best as the CEO of Givebutter, an online fundraising platform that powers more than $100M in donations annually for thousands of nonprofit organizations. But this seriously humble visionary is giving us a behind-the-scenes glimpse into the company's founding story that began in a college dorm room and has grown to become the #1 rated nonprofit fundraising platform in the world. If you've ever wondered how to leverage the power of crowd funding and mobilize your rabid fans, then this episode is for you. Beware: brace yourself for some seriously awesome butter puns.
Episode Overview

How the (Give) Butter gets churned: the story and founding of Givebutter 3:25
Leveraging impact for good - 7:26
What makes Givebutter different? - 10:08
Donor relations is key - 15:17
Givebutter client success stories - 20:24
The power of crowdfunding - 25:24
Max’s One Moment in Philanthropy - 30:11
Big dreams for Givebutter - 33:04
Max’s One Good Thing: implement inbox zero. - 36:27

For more information and episode details visit: www.weareforgood.com/episode/99

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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98. How to Diversify the Talent Pipeline in Philanthropy - Karon Moody Harden Mar 29, 2021

Meet Karon. She believes philanthropy can be a trusted partner in advancing the greater good. And her team at the Council on Foundations is centered on doing just that by fostering heathy work environments, developing diverse people and advocating for progress. By bringing people together around these topics, her org is bridging divides and creating opportunities for people to listen, share and do the work. And her One Good Thing will move your heart.
Episode Highlights

Karon’s story and journey to where she is today (3:00)
Council on Foundations and their mission (6:50)
Philanthropy and how it was defined in 1949 looks very different now in 2021 (7:30)
Cohorts: the power in bringing people together and having experiential trainings (10:00)
Career Pathways: Council on Foundations’s Flagship Leadership Development Program (14:20)
Know the stats: the current state of the nonprofit sector (15:00)
Diversifying the talent pipeline in philanthropy (18:00)
Start with your board. Be honest about where you are on your equity journey (20:00)
Council on Foundations’s support throughout COVID-19 (25:00)
Karon’s One Good Thing: tap into the liberating power of rest. The Nap Ministries (33:50) How much influence does rest have on your life?

For more information and episode details visit: www.weareforgood.com/episode/98

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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97. Shifting our Perspective: How Storytelling Exposes Inequalities, Challenges Systemic Racism and Builds Community For Good - Niven McCall-Mazza Mar 26, 2021

Meet Niven. As a passionate voice for female empowerment and Vice President of the News Platforms at theSkimm, she wakes up everyday with a goal to make it easier for a generation of women to live their smartest lives. Niven cut her teeth learning the essentials of journalism and ethics at NBC News, and now channels her passion and expertise into fostering good around the world. Tune in for a moving conversation about connecting, informing, activating and empowering women around the most important social causes facing us today.
It's We Are For Good Podcast Women of Impact Week presented by Virtuous. Join us as we release 5 episodes, each dedicated to celebrating the incredible women making an impact in our world, and how you can take action to harness the power of women to further your causes too.
This series is more than just podcast episodes. Explore weareforgood.com/women to find extensive resources, a treasure trove of past interviews and inspiration too. Want to be an ally to spread this message of goodness? Use hashtag #womenofimpact2021

Episode Highlights

Niven’s story and journey to where she is today (3:44)
Media in today’s world and theSkimm’s values (7:42)
Utilizing platforms to advance good personally and professionally (11:00)
You don’t have to be the loudest voice in the room, and you don’t have to threaten or try to elicit fear to gain respect (12:00)
An overview of theSkimm and how they’re serving, informing, and empowering 7+ million women worldwide (17:40)
The importance of having a voice digitally (23:00)
145,000 women lost or left their jobs in December 2020 (25:00)
The pandemic has shone a light on that we are far from equality (25:58)
The power of storytelling: how it can expose inequalities, challenge systemic issues, and build communities for good (29:00)
Building advocacy within community (34:00)
A woman who has shaped Niven into who she is today: her mom (38:00)
A moment of philanthropy that shaped Niven’s life and desire to do good (41:00)
Niven’s One Good Thing: Ask others how you can help and pause and listen to their response. (44:00)

For more information and episode details visit: www.weareforgood.com/episode/97

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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96. Conscious Leadership + Male Allyship at Work and in the World - Carley Hauck Mar 25, 2021

Meet Carley. This author and adjunct faculty at Stanford University and UC Berkeley teaches leadership and business as a platform for positive change in the world. Carley shares her passion for inclusive leadership and creating a workplace and world that works for everyone while prioritizing people and planet first. She's even walking us through male allyship and how men can be partners in the fight for gender equality.
It's We Are For Good Podcast Women of Impact Week presented by Virtuous. Join us as we release 5 episodes, each dedicated to celebrating the incredible women making an impact in our world, and how you can take action to harness the power of women to further your causes too.
This series is more than just podcast episodes. Explore weareforgood.com/women to find extensive resources, a treasure trove of past interviews and inspiration too. Want to be an ally to spread this message of goodness? Use hashtag #womenofimpact2021

Episode Highlights

Carley’s background - 3:15
Where do we start to bring conscious leadership in the nonprofit space? - 8:10
Leaders who live out conscious leadership - 12:13
Advice on where to start regarding the internal “game” - 17:02
Allyship, women empowerment, and inclusion - 22:13
Carley’s One Philanthropic Moment - 33:45
Carley’s One Good Thing: We need to lead from more love and that with you. - 36:36

For more information and episode details visit: www.weareforgood.com/episode/96

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we believe the greatest philanthropic movements happen when you see and activate donors at every level. And our friends at Virtuous created a fundraising platform to help you do just that. Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Plus, their number one core value is Team & Family, so this week we’re excited to highlight a few of the phenomenal women and clients within their family during Women of Impact Week.
Learn more about Virtuous at www.virtuous.org/

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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95. Madam C.J. Walker's Gospel of Giving: Black Women's Philanthropy During Jim Crow - Dr. Tyrone McKinley Freeman Mar 24, 2021

Meet Dr. Freeman. This award-winning scholar and Assistant Professor at the Indiana University Lilly Family School of Philanthropy has an incredible story to tell. Which prompts us to introduce the incomparable Madam C.J. Walker, the trailblazer for black women philanthropists. Dr. Freeman research focuses on the history of African American philanthropy and his latest book is entitled, Madam C.J. Walker’s Gospel of Giving: Black Women’s Philanthropy during Jim Crow. Confession: we all cried in this episode. This story has power, and we promise you'll be a better human for hearing it.
It's We Are For Good Podcast Women of Impact Week presented by Virtuous. Join us as we release 5 episodes, each dedicated to celebrating the incredible women making an impact in our world, and how you can take action to harness the power of women to further your causes too.
This series is more than just podcast episodes. Explore weareforgood.com/women to find extensive resources, a treasure trove of past interviews and inspiration too. Want to be an ally to spread this message of goodness? Use hashtag #womenofimpact2021

Episode Highlights

Dr. Freeman’s story and dedication to philanthropy - 3:54
Meet Madam C.J. Walker - 9:13
3 key values learned from Madam C.J. Walker: Give as you can, spare no useful means, and give more as your means increase - 16:40
The impact Madam C.J. Walker’s legacy has had on Dr. Freeman’s life - 21:50
Dr. Freeman’s work: Who counts as a philanthropist and what counts as philanthropy? - 24:09
African American philanthropy and philanthropy leaders of color challenge the conventional definitions of philanthropy throughout history - 24:12
A powerful moment of philanthropy in Dr. Freeman’s Life - 35:02
Dr. Freeman’s One Good Thing: Give along the way. - 39:45

For more information and episode details visit: www.weareforgood.com/episode/95

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we believe the greatest philanthropic movements happen when you see and activate donors at every level. And our friends at Virtuous created a fundraising platform to help you do just that. Virtuous is the only responsive fundraising platform designed to help nonprofit teams bui

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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94. Then and Now: Giving Trends Among Women - Kiersten Marek Mar 23, 2021

Meet Kiersten. She's a force for compassion as the founder and publisher of Philanthropy Women and through her clinical social work. Her passion and knowledge on justice and equity run deep, and she loves sharing stories about women donors and their allies who are advancing social change. We're talking 2021 women giving trends and discussing the intersection of philanthropy and gender equity. It rocked our world, and we know you'll get a lot out of it too.
It's We Are For Good Podcast Women of Impact Week presented by Virtuous. Join us as we release 5 episodes, each dedicated to celebrating the incredible women making an impact in our world, and how you can take action to harness the power of women to further your causes too.
This series is more than just podcast episodes. Explore weareforgood.com/women to find extensive resources, a treasure trove of past interviews and inspiration too. Want to be an ally to spread this message of goodness? Use hashtag #womenofimpact2021
Episode Highlights

Kiersten’s story and journey to where she is today - 2:43
History of women in philanthropy - 5:06
Women’s giving trends for 2021 - 12:05
Political philanthropic movements - 16:00
How do we see engagement with women in philanthropic causes? - 17:33
Encouraging women and people in meaningful ways - 19:40
Kiersten’s favorite philanthropic moments, “true gifts” - 22:22
Kiersten’s One Good Thing - 25:50

For more information and episode details visit: www.weareforgood.com/episode/94

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we believe the greatest philanthropic movements happen when you see and activate donors at every level. And our friends at Virtuous created a fundraising platform to help you do just that. Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Plus, their number one core value is Team & Family, so this week we’re excited to highlight a few of the phenomenal women and clients within their family during Women of Impact Week.
Learn more about Virtuous at www.virtuous.org/

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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93. She's the First: A Mission to Ensure Every Girl is Educated, Respected, and Heard - Tammy Tibbets & Christen Brandt Mar 22, 2021

Meet Christen and Tammy. As founders of She’s the First, they're fighting for a world where every girl can choose her own future. For the past decade, they’ve worked closely with local organizations around the world and changemakers of all ages and backgrounds, from college students to celebrities. They're also the authors of the incredible book Impact: A Step by Step Plan to Create the World You Want to Live In. If you're looking for playbook to be a light to your favorite charity - then this episode is for you. Outstanding humans doing outstanding things for women. Tune in and be inspired!
It's We Are For Good Podcast Women of Impact Week presented by Virtuous. Join us as we release 5 episodes, each dedicated to celebrating the incredible women making an impact in our world, and how you can take action to harness the power of women to further your causes too.
This series is more than just podcast episodes. Explore weareforgood.com/women to find extensive resources, a treasure trove of past interviews and inspiration too. Want to be an ally to spread this message of goodness? Use hashtag #womenofimpact2021
Episode Highlights

Tammy’s background - 3:45
Christen’s background - 5:30
The founding story of She’s the First - 8:48
Getting into the program and development side of a nonprofit - 12:35
Impact: A Step-by-Step Plan to Create the World You Want to Live In - 18:08
Using your unique skills to create impact - 23:18
Creating your impact advisory board - 26:34
Who inspires you? - 30:05
Powerful philanthropic moments in Tammy and Christen’s lives- 32:57
Girl power - 40:25
Christen’s One Good Thing: No one can do everything, but everyone can do something - 45:15
Tammy’s One Good Thing: Update your social media bio, and mention the cause you are most passionate about. 44:40
She’s the First Mentors Make it Happen Challenge - 44:26

For more information and episode details visit: www.weareforgood.com/episode/93

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we believe the greatest philanthropic movements happen when you see and activate donors at every level. And our friends at Vir

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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92. Sneak Peek! Women of Impact Week - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Julie Confer Mar 19, 2021

Tune in for a preview and sneak peek of the We Are For Good Podcast Women of Impact Week presented by Virtuous. Next week we're releasing 5 episodes, each dedicated to celebrating the incredible women making an impact in our world, and how you can take action to harness the power of women to further your causes too.

Women are standing in a storied moment in time. We believe women have the potential to massively influence the future trajectory of philanthropy through their gifts, their volunteerism, their empathy and their advocacy. Together, their fire to chase justice and equity has the potential to be revolutionary and sector-impacting. We believe women can have that impact. And we’re here to drive a hard stake in the ground to lift up their good work and continue the fight toward greater equality in all spaces of our sector.

This series is more than just podcast episodes. Explore weareforgood.com/women to find extensive resources, a treasure trove of past interviews and inspiration too. Want to be an ally to spread this message of goodness? Use hashtag #womenofimpact2021

Episode Overview

Women of Impact Week: the backstory and vision (1:00)
We Are For Good / Virtuous CRM Partnership (3:00)
Research and background for women in the nonprofit sector and trends among women donors (5:00)
Podcast guests who have inspired us (11:00)
A thank you to the women who have impacted our lives (16:00)
Women of Impact Week Presented by Virtuous - Episodes, Resources and More!
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/92

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we believe the greatest philanthropic movements happen when you see and activate donors at every level. And our friends at Virtuous created a fundraising platform to help you do just that. Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Plus, their number one core value is Team & Family, so this week we’re excited to highlight a few of the phenomenal women and clients within their

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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91. The Impact of Self Doubt: How Discovering Your True Value Changes Everything - Eryn Eddy Mar 17, 2021

Meet Eryn. This social entrepreneur and creativity director is powering through some seriously awesome coaching on empathy, entrepreneurship, the power of honest conversations and the impact of self-doubt. Want to change the world? Start with valuing yourself, she says. It's an honest conversation with the woman who literally built a brand telling you you're So Worth Loving.
Episode Highlights

Eryn’s Career Journey - 2:54
Valuing oneself - 15:30
The “accidental” CEO - 20:13
Seeking inspiration & lighting the fire - 27:40
Advice for young professionals - 30:50
Eryn’s book, “So Worth Loving” - 34:00
Eryn’s One Philanthropic Moment - 39:20
Eryn’s One Good Thing: your rest is important.- 44:30

For more information and episode details visit: www.weareforgood.com/episode/91

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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90. Stronger Than Stigma: Mental Health in the Workplace - Ian Adair Mar 15, 2021

Meet Ian. This three-time nonprofit Executive Director is taking his two favorite topics - leadership and mental health - and he's putting together and facing its stigma right in the eye. You know we're crazily clapping for the front row. He's talking about why leaders must be culture caretakers of their organizations. Tune in if you want to help your leader get there, or just tune in if you'd like to be an incredible leader in the future. We need more Culture Caretakers in our sector!
Episode Highlights

Ian’s background and journey to where he is today (2:00)
Ian’s mental health journey and story (5:32)
The landscape of mental health today (8:42)
How COVID has shaped these conversations around mental health (13:14)
Training to show empathy and concern (18:30)
Tips for individuals feeling stressed and how we can best check in on each other (23:19)
Mental illness is the number one reason for loss productivity and absenteeism (31:55)
Ian’s Book - Stronger Than Stigma: A Call To Action: Stories of Grief, Loss, and Inspiration (34:00)
Ian’s One Good Thing: In everything you do, provide value. (43:05)

For more information and episode details visit: www.weareforgood.com/episode/90

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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89. Grow Your List + Build an Email Welcome Series with Firepower! - Jonathan McCoy, CFRE and Becky Endicott, CFRE Mar 12, 2021

We finished unpacking 10 steps to make your website irresistible to donors in last Friday's episode, and there were some serious questions and interest around creating a freebie and welcome series from our attendees. So we decided to break it down for those who might be stuck. You might be asking, "Well, I got their email address. Now what?" No worries, friends. We got you👊 Join us as we outline how to create an irresistible freebie then breakdown how to employ a drip email welcome series to engage your donors from the beginning. And do it genuinely and with heart. Let's do this!
Episode Overview

What happens when you get that email address? The steps after are crucial (2:20)
Start with a goal. One of the greatest goals you can have is to grow your email list (3:40)
The importance of a welcome email: they are 4x more likely to be opened and 5x more likely to get click throughs (4:30)
Hack: utilize freebies! Provide value add for your community (6:00)
Examples of freebies you could implement today (6:20)
Utilize automation: in today’s world, there are lots of different ways to automate this (8:30)
Work on your tone: get rid of the robotic corporate voice. Talk to them like they are humans (9:40)
Humanize the organization (10:20)
Think of the welcome series as a journey. Create multiple connection points over the days, months, and years (11:00)
Don’t know where to start? Try this 3 part cadence (13:20)
Be strategic about your schedule: turn someone into a donor in 3 weeks (20:00)
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/89

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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88. Major Gifts: Finding the Courage to Ask For More - Julie Ordoñez Mar 10, 2021

Meet Julie. She's a change agent, a challenger, a bonafide fundraiser and risk taker. aka: she's clearly our people. The former top 1% performer of the United Way of Greater Los Angeles is now a nonprofit coach, and she's here to talk about the grit and courage needed to ask for major gifts. We're talking how to Change What You Believe, Change How You Fundraise, and Change the Size of Your Impact. Our minds were blown. Tune in!
Episode Highlights

Julie’s Journey to the non-profit sector - 3:38
Coaching Clients - 7:53
3 change habits to implement today - 11:00
What happens in the courage lab? - 24:20
Julie’s powerful philanthropic moment - 30:23
Julie’s One Good Thing: Ask yourself a lot of questions - 36:20

For more information and episode details visit: www.weareforgood.com/episode/88

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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87. Doing Business Better: The Founding and Mission of Simple Modern - Mike Beckham Mar 08, 2021

Meet Mike. You're about to meet one of the world's most kind, giving CEOs. When your company's mission statement is "we exist to give generously," you know everything that comes afterward is going to come from a pure place. We're sitting down for a founder's story about a socially good company that's turning the water bottle industry on its head, and each measure of success is getting poured back into incredible philanthropic missions. It's a thought-provoking discussion about doing business differently.
Episode Highlights

Mike’s entrepreneurial journey (5:18)
Simple Modern’s not so simple start (11:04)
The Core Values and Work Culture of Simple Modern(11:52)
Simple Modern’s Good Mission and commitment to giving back (17:28)
Getting through the pandemic while simultaneously growing your company (25:10)
Negotiation Tips (28:27)
Partnership opportunities and Fundraising (34:31)
Mike’s One Good Philanthropic Moment (43:22)
Mike’s One Good Thing: Focus on multiplication. (46:55)

For more information and episode details visit: www.weareforgood.com/episode/87

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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86. Making Your Website Irresistible to Donors and Raise More Money (Pt. 2) - Jonathan McCoy, CFRE and Becky Endicott, CFRE Mar 05, 2021

We're completing the final five quick steps to take your website through a super fast refresher to seriously boost your traffic and online donations. Join us as we talk about selecting the right visuals, creating a welcome series and explore how to gather feedback. Even better, we’re going to unpack this course alongside our buddy Dana Snyder at Positive Equation in a FREE online challenge that starts this week, so tune in!
Episode Overview

This topic of optimizing websites will never get old (2:00)
The last 5 tips to better optimize your website (3:00)
Join the March Challenge with Positive Equation, Fundraise Up, and our team!
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/86

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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85. Artificial Intelligence and the Future of Fundraising - Nathan Chappell, MBA, MNA, CFRE Mar 03, 2021

Meet Nathan. As one of the world's foremost experts on the intersection between Artificial Intelligence and philanthropy, we're diving into the future of fundraising and how A.I. is less scary than we think. In fact, it could be simply brilliant. Join us as we visit with this expert who's leveraging A.I. already to help inspire a worldwide increase in generosity.
Episode Highlights

Nathan’s story and journey to where he is today (2:19)
The future of philanthropic giving and trends Nathan is paying attention to (7:22)
Utilizing artificial intelligence in our sector today (13:08)
Examples of life-saving AI in action (15:33)
How you can implement AI today (25:06)
Favorite philanthropic moment (31:29)
Nathan’s One Good Thing: Work with people that you love (34:30)

For more information and episode details visit: www.weareforgood.com/episode/85

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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84. How to Leverage Venture Philanthropy to Grow Your Impact - Dr. Angela Jackson Mar 01, 2021

Meet Angela. When you meet someone with a Harvard PhD in Education Leadership, you settle in because you know innovation and genius are going to collide. And yes it did! We're talking to Dr. Jackson about venture philanthropy (what is it?) and exploring how we can leverage our missions to breakthrough to social entrepreneurs. It's a fascinating discussion about developing innovative technical solutions to help missions partner with big dreamers.
Episode Highlights

Dr. Jackson’s story and journey to where she is today at New Profit (3:30)
The mission of Global Language Project: An organization founded by Dr. Jackson that supports the expansion of K-12 world language programs in public schools
An overview of venture philanthropy and the mission of New Profit (7:50)
New Profit’s the Future of Work Grand Challenge, powered by New Profit, JFF, XPRIZE, and MIT Solve (10:20)
It is all about the power of big thinking, connectivity, and pulling sectors together (18:15)
Leveraging storytelling to take this to a global scale (19:30)
Dr. Jackson’s Medium blog, and the power of storytelling (22:00)
You have to be in the mindset to up-skill. There are many contributing factors to the larger systemic issue (24:00)
140,000 women, majority of which were women of color, left the work force last month (24:00)
A powerful moment of philanthropy for Dr. Jackson (25:00)
Unrestricted funding and the power of the greater good (28:00)
Dr. Jackson’s One Good Thing: Utilize Systems Thinking. What players need to be at the table? Don’t try to do it all.

For more information and episode details visit: www.weareforgood.com/episode/84

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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83. Making Your Website Irresistible to Donors and Raise More Money (Pt. 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE Feb 26, 2021

Our websites are the front door of our organizations, but how much effort and time are we spending optimizing them for our donors to fall more in love with our mission and make a gift? In today's world - you can't afford not to make your website irresistible to your donors.
Over the next two weeks we are walking you through 10 quick steps to take your website from 'wah-wah-wah' to 'WOW!' and set you up to raise more money online. Spoiler: it’s not rocket science. But little shifts can make a big difference. Even better, we’re going to unpack this course alongside our buddy Dana Snyder at Positive Equation in a FREE online challenge next month, so tune in for details and scroll down to the Freebies section for all the links!
Episode Overview

Your website is the heart of your organization and center of your digital brand (2:00)
Get laser clear with what you’re asking people to do on your website (3:00)
5 tips to begin optimizing your website (5:30)
Join the March Challenge with Positive Equation, Fundraise Up, and our team!
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/83

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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82. The Power of a Thank You - JD Beebe Feb 24, 2021

Meet JD. This serial entrepreneur and big-hearted founder stumbled into founding his company, ThankView, during an attempt to make writing his wedding thank you notes more enjoyable. Today, the sincere personalized video company helps 1,500 nonprofits say thank you through the creative use of video. And as you can imagine, the stories that come with them are incredible. We're talking the power of thank you, and you'll come to see how big JD's heart is and why he's one of our favorite people.
Episode Highlights

JD’s story and journey to disrupting the nonprofit sector through video (2:00)
ThankView and what they provide (3:20)
The power of a thank you (4:30)
Our “Kindness Week” and ThankView’s involvement in helping us make it happen (8:00)
ThankView’s passion to give-back and how it has affected their organization culturally (9:00)
Donor Engagement trends the ThankView team is seeing that individuals and organizations should leverage (14:00)
Embrace adaptation and being unafraid of failing (19:30)
The founding of Odder and utilizing electronic endowment reports (21:00)
What you can employ now to up your stewardship game (25:00)
The moments of philanthropy that move JD’s heart (27:30)
JD’s One Good Thing: Enact Random Acts of Kindness. Live in the moment and enjoy the moments we have. You can have that impact on anyone. The culmination of little moments add up to a happy life.

For more information and episode details visit: www.weareforgood.com/episode/82

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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81. The Story of Rising Above the Storms - Alphonsine Anderson and Devin Hood Feb 22, 2021

Meet Alphonsine. She may be the world's bravest sister. During the 1994 Rwandan genocide, her parents and two siblings were killed in the conflict leaving her to raise three younger siblings under the age of 10. It's a harrowing story of survival, chasing educational dreams and eventually landing her dream job at Cisco. Today, she's talking about paying her good fortune forward through a new nonprofit benefiting Rwandan children, and she's even brought a board member into the discussion. Love and hope reign supreme in this chat.
Episode Highlights

Alphonsine’s Story (5:00)
Alphonsine’s resilience and how she rose above the storm (9:00)
Alphonsine’s education and journey to the United States (14:00)
“Education is a top priority for me because of what it has done for me.” (15:50)
The founding story and mission of Rising Above the Storms (17:30)
The story behind the name of Rising Above the Storms (20:30)
Devin’s connection to the mission and how she became involved (22:00)
Rising Above the Storm’s digital strategy and what Devin is bringing to the organization (27:00)
Start with your audience. Hone in on how to market to them (29:00)
How COVID pushed them to move into the digital space to create a virtual fundraising event (30:00)
An overview of the programs within Rising Above the Storms and how they change lives through a message of hope, advocacy for orphans, and empowerment through education (33:00)
Impactful stories of philanthropy in Alphonsine and Devin’s lives (40:00)
Alphonsine’s One Good Thing: You don’t have to change the world. You don’t have to change a town. Have an impact on 1 person.
Devin’s One Good Thing: Networking is the single most important thing you can do to get knowledge and awareness out there. Be vulnerable and network.

For more information and episode details visit: www.weareforgood.com/episode/81

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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80. An Impact Uprising: Expand Your Vision of What's Possible - Jonathan McCoy, CFRE and Becky Endicott, CFRE Feb 19, 2021

Getting clear-eyed and full-hearted toward a mission and vision holds the power to fuel your work, give clarity of when to say "heck yes" to opportunities and when to give a hard pass too.
You've likely heard in our podcast intro that our vision is "to create an impact uprising"... but what the heck does that mean anyway? The answer just might surprise you - even if you are a ridiculous idealist like us.
In this Friday Convo, Jon and Becky give a peek behind the curtain of what's motivating us to show up and cultivate community here, and what's to come on the horizon. You better believe we have a seat ready for you at this table. Won't you join us?
Episode Overview

The story behind the creation of our “impact uprising” story (2:00)
How our dreams have shifted and grown since talking with so many world changers on the podcast so far (6:00)
How we want to plug into the current Generosity Crisis (7:00)
The act of giving leads to greater happiness, more empathy, and connects you with community (8:20)
By activating this sector, there is going to be so much more of a ripple happening (8:00)
An example of the power of being connected to causes and the meaning and purpose it gives to our lives (10:30)
What is your burden? What are you accountable to? That’s the cause you’re called to serve. - Sara Cunningham, Episode 7 (13:30)
If your life is not set up right now to include part of that mission, that can be a change you can make today. Whatever that may look like for you: volunteering, donations, or even just sharing why you love a mission on your social media. (15:00)
An insider look at things we are launching soon! (17:00)
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/80

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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79. The Real Truth about Campaign Feasibility Studies - Beth Silverstein Feb 17, 2021

Meet Beth. She knows the textbook approach to conducting campaign feasibility studies. But in this conversation she challenges us to throw out the old playbook, because our campaigns deserve our fresh eyes and creative minds to improve this planning process. Beth has reimagined the typical feasibility study by not just trying to predict future investments, she's leveraging storytelling in these meetings too (yippee!) to create a more inclusive and collaborative process that pays dividends. We'll break it down in easy steps, so don't miss this convo.
Episode Highlights

Beth’s story and journey to the nonprofit world (3:00)
The importance of inspired thinking in the nonprofit world (6:00)
Feasibility studies: what are they and how can we disrupt the way they’ve always been done? (8:00)
We should be having these conversations all the time, not just during large campaigns (11:30)
Advice for how to conduct interviews during a feasibility study and examples of questions to ask (14:00)
Using some of these strategies to connect more deeply with donors - especially throughout COVID-19 (20:00)
Suggested questions to ask to get to the heart of your donor (21:00)
Get to the WHY behind your donor. Why are they in the room with you? What connects their heart to your mission? (22:00)
The 4 steps of a feasibility study (25:00)
How to do this successfully virtually and what Beth has learned while implementing this throughout COVID-19 (28:00)
The concept of anonymity and the power of sharing about generosity (31:00)
Transparency is everything. Donors give when they feel as though an organization is worthy (33:00)
The conversations during feasibility studies become your road map (36:00)
A powerful moment of philanthropy in Beth’s life (38:00)
Beth’s One Good Thing: You have to have a big, bold, audacious, unapologetic vision. Tell your story in a way that is inspired and impactful. There isn’t a donor on the planet that wants to give to an “ok” vision. You will never be apologetic in asking for the big gift

For more information and episode details visit: www.weareforgood.com/episode/79

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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78. Using Marketing Automation to Treat ALL Donors Like Major Donors - Gabe Cooper Feb 15, 2021

Meet Gabe. He's a founder on a mission since learning the nonprofit sector was facing a generosity crisis. While major donors are pouring into the industry, the rank and file mid-level and lower donors are dropping off. And now Gabe's team is punching back through some seriously innovative and brilliant tech strategy that gives our annual giving programs hope. We're talking about leveraging marketing automation to treat ALL donors like major donors whilst building some seriously rabid fans in the process.
Episode Highlights

Gabe’s story (1:58)
The Generosity Crisis (3:45)
Responsive Fundraising (7:58)
Gabe’s Suggestions for Retention (12:17)
How to grow donor engagement through personalization (18:29)
Examples of easy personalization methods you could implement today (21:04)
Virtuous & their mission (23:27)
Gabe’s Favorite Philanthropic Moment (26:50)
Gabes’s One Good Thing: Create and hold onto durable relationships. (31:00)

For more information and episode details visit: www.weareforgood.com/episode/78

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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77. The Power of Thinking Bigger - Jonathan McCoy, CFRE and Becky Endicott, CFRE Feb 12, 2021

It's your time. Time to step boldly out and embrace the big thinking your mission needs to scale and grow long-term. We're finishing up our final entrepreneurial hacks series with one of our favorite topics: thinking bigger. Fair warning: it requires us to employ cognitive diversity (gosh, we love this expression!). By digging into big problems to debate root causes and solutions, we can eliminate roadblocks and find a clearer path to news successes.
Evolved professionals don't let challenges get in the way of achieving their goal - they let it inspire them to think critically. We're talking risk-taking and big, bold thinking that allows us to break out of "the way it's always been done." Join us as we share our own risks and how we channeled bigger thinking to seize opportunities. Hey, this company is living proof that big risks can yield amazing rewards.
Episode Overview

The power of big thinking (2:40)
Cognitive Diversity - include people who have different styles of problem solving for new perspectives (3:00)
Start with your values and understand what those really mean (6:00)
Take the risk that your mission deserves (6:30)
Quit looking for best practice case studies and just implementing them as is (7:40)
Jon & Becky’s 5 tips to embrace big thinking (10:45)
The role of community in thinking bigger (17:20)
Ask yourself: what community could you leverage? (17:40)
Thinking big is a learnable skill (18:44)
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/77

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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76. Crash Course on Building a Strategic Development Plan + Raising $100M+! - Bill Littlejohn, CFRE Feb 10, 2021

Meet Bill. The self-professed evangelist for strategic philanthropy just may be the godfather of healthcare philanthropy. With more than 30 years under his belt in the development sector, this CEO of San Diego's Sharp HealthCare Foundation wants us to stop talking about being costly and start talking about being profitable. We're talking about the intentionality behind syncing development and strategic plans and celebrating frontline healthcare heroes.
Episode Highlights

The power of philanthropy throughout the COVID-19 pandemic (4:00)
Bill’s story and career journey at Sharp HealthCare (6:15)
The intentionality of syncing your development plans with the strategic plans of your organizations (10:31)
Inspiration is the essence of philanthropy (14:15)
Always start with a story of inspired giving. Our organizations have large, complex strategic plans, but get it down to a powerful 5 minute story that will inspire (16:05)
Building strategy: Focus on vision. What is it that you see that you need to do? What are the investments that are required to achieve that? (20:00)
There are only three ways you raise money: you acquire, you retain, and you grow (20:55)
Sharp’s $100 Million Inspire Campaign (23:07)
Sharp’s Guardian Angel program and their acquisition strategy and a powerful patient story (30:00)
Bill’s One Good Thing: have people skills, a work ethic, and attention to detail. Be an officer for philanthropy.

For more information and episode details visit: www.weareforgood.com/episode/76

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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75. Reimagine Corporate Partnerships + Discover The Lost Art of Connecting - Susan McPherson Feb 08, 2021

Meet Susan. She is a serial connector, angel investor, and corporate responsibility expert who just happens to be the ultimate word weaver. We're talking through the new normal of corporate responsibility (it's no longer nice to have - it's essential!), and she's giving her best advice on networking. Spoiler: there's nothing better you can give someone than connecting them to others. This Girls Who Code and 19th News adviser and investor took our breath away with her compassion and wisdom. Tune in for uber inspiration!
Episode Highlights

Susan’s story and journey to where she is today (3:30)
Creating meaningful partnerships between nonprofits and corporations through shared values (9:25)
It’s not about what the for-profit can do for you, it’s what you can do for them (10:17)
The history of Microsoft and the beginning of Bill Gates’ philanthropy journey (11:20)
The opportunities are immeasurable, it is a matter of being strategic (12:15)
In today’s climate, companies are less inclined to write a check if there is not an opportunity for employee engagement (12:35)
Employees want to feel that there is more than the actual job that they are doing everyday (14:44)
The most philanthropic person on the spectrum is a woman at the lowest level of the socioeconomic scale (Women’s Philanthropy Institute) (16:10)
Susan’s article in Forbes: Corporate Responsibility: What To Expect In 2020 (16:50)
Susan’s new book: The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships (21:30)
It is important to give people options for how they can help (28:15)
How nonprofits can implement the Gather, Ask, Do method to create genuine partnerships (31:52)
Always take the meetings (35:00)
Susan’s work with The 19th* (37:00)
Susan’s One Good Thing: In the next hour, pick up the phone and call someone you love who you haven’t talk to. (40:04)

For more information and episode details visit: www.weareforgood.com/episode/75

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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74. Fail More Often: A Growth Hack - Jonathan McCoy, CFRE and Becky Endicott, CFRE Feb 05, 2021

Found yourself stuck in the vicious cycle of ‘playing it safe’ to avoid failing at all costs? Well friends, it’s time to flip the script. We believe failure just might be what's missing in each of us to grow into the people who take our causes and missions further than ever before.

In our Friday Convo, we dive into how to embrace a healthy mindset around failure, and how to build failure into your bold goals and actions. We also share our simple steps for turning failures into a springboard to growth. Of course you can expect to hear some of our most palm-to-the-face moments too as we embrace failing right alongside you. We’re in this together, friends.
Episode Overview

Taking away the fear of failure (1:15)
Thinking like an entrepreneur and embracing their unique lens (2:00)
Failure is just a label that we are putting on it about our missed expectations (4:15)
Failures are just missed expectations (4:40)
Jeff Bezos’ Story: Don’t let failure stall you (9:45)
This space is not competitive, it is focused on community (10:35)
Focus on being brave, not perfect (12:50)
Jon and Becky’s stories of failure (14:00)
What is staring you in the face right now that you’re afraid of? Recognize that it is your own personal expectations you are putting on it. (20:00)

For more information and episode details visit: www.weareforgood.com/episode/74

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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73. How to Take Your Virtual Event to the Next Level - Lindsay Martin-Bilbrey Feb 03, 2021

Meet Lindsay. While the rest of us are scrambling to figure out virtual events, she's been orchestrating them online for years alongside her nonprofits clients. And today she's bringing those tips to the show. She'll be sharing what she believes is the new normal for event fundraising as well as sharing innovative approaches to engagement. If you're looking for virtual event ideas - today is your day. Freebies shared too!
Episode Overview

Lindsay’s career journey (2:10)
The new normal for events in our industry (8:17)
Examples of successful, innovative events throughout the last year (17:32)
Lindsay’s budgeting advice: how create an outstanding event that is budget conscious (24:41)
A powerful moment of philanthropy and community in Lindsay’s life (35:12)
Lindsay’s One Good Thing: Never stop asking questions. (39:10)

For more information and episode details visit: www.weareforgood.com/episode/73

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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72. Inspiring a New Culture of Inclusivity + The Power of Higher Ed Philanthropy - Kim Nyoni Feb 01, 2021

Meet Kim. He's spent his career in university development from University of Arizona and Berkley to today at UNLV. He's talking about the future of philanthropy in higher education and trends for the sector - including efforts to encourage universities to embrace the Diversity & Inclusivity in Advancement Pledge. It's not just a pledge; it's a call to action. There's a lot to discuss even as he talks through 2021 strategic planning. Tune in!

Kim’s career journey (2:03)
The future of philanthropy in higher education and what trends Kim is paying attention to (5:37)
Power of Philanthropy in higher education & a powerful story of the impact (13:32)
The Pledge: Diversity and Inclusiveness in Advancement (19:41)
Less than 11% of professionals in higher education advancement are diverse
The vision and goal for The Pledge Diversity and Inclusiveness in Advancement (26:20)
Examine the culture of your organizations. Are you treating everybody the same, and are you providing the same opportunities for everyone?
Kim’s One Good Thing: People make great organizations, organizations don’t make people. (31:03)
Becky’s One Good Challenge: if you are someone of privilege, find someone in your organizations or circles and give people a voice. See how you can partner with them. (32:20)

For more information and episode details visit: www.weareforgood.com/episode/72
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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71. The Secret of Batch Work! - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jan 29, 2021

We get asked a lot how we're able to drop three podcasts a week while running our business and giving our best to our families. There's seriously only solution, and it's batching. Other than batching gifts, we had never heard that term until a couple years ago when we started recognizing the parallels between entrepreneurs and nonprofits, and it is game-changing to staying focused and doing a lot in a short amount of time. Feeling overwhelmed? Overburdened? Whether it's professionally or personally, these simple little life hacks will help you "work in focus." Are you really multitasking or are you just frantically moving back and forth between projects? We're here to help, and naturally, we'll keep it light too.
Episode Highlights

What is batching? (2:00)
Bring batching out front and use it other spaces of your nonprofit, not just gift processing (4:00)
The average time spent on a task before you lose focus is 75 seconds (5:20)
How to apply this to your office (6:45)
Examples of successfully using batch work (12:50)
How we utilize batch working in our podcast (17:00)
The mental game is key (17:50)

For more information and episode details visit: www.weareforgood.com/episode/71
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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70. How to Level-Up Your Nonprofit's Online Marketing - Dana Snyder Jan 27, 2021

Meet Dana. This social media expert loves helping nonprofit marketers and organizations cultivate passionate online audiences of donors, partners, and advocates. Your websites and your socials are your storefront right now. And Dana's diving into how to leverage events on social media and tips to broaden your donor base. This is the social media episode you need to hear.
Episode Highlights

Dana’s story and journey to founding Positive Equation (2:56)
Dana’s tips for leveling-up your digital marketing (8:48)
Millennials, Gen Z, and the future of giving: don’t miss out! (13:50)
Dana’s 3 goals you can set today to begin transforming your digital footprint (14:45)
How fundraisers can broaden their donor space via social media (18:42)
Dana’s example of a quick campaign sequence for when you are trying to raise awareness and reach a new demographic (21:26)
Tips to create fun and engaging virtual events, and suggested venders to help you do it (22:52)
Advice on hiring digital specialists for your non-profit, and two key sample questions to ask in the interview (29:52)
Dana’s connection with Dance Marathons and Children’s Miracle Network that started her love for the nonprofit world(32:00)
Dana’s One Good Thing: Look at your website, is it easy to find your mission statement? (36:10)

For more information and episode details visit: www.weareforgood.com/episode/70
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
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69. How Nonprofits Can Collaborate with Online Influencers + Build a Movement - Nick Lynch Jan 25, 2021

Meet Nick. This former Make-A-Wish kid knows what it's like to benefit from the nonprofit sector, and now he's paying that gift forward. Nick founded Collidescope, a social media analytics and measurement software-as-a-service platform allowing global causes, influencers and orgs to collaborate and track their cumulative influence and impact. Hear how a gamer raised more than $250K for a domestic violence shelter. He's talking partnerships between nonprofits & influencers, and we should all be listening.
Today's Guest:
Nick Lynch, Founder, Collidescope.io

Nick’s moving background story and what inspired him to start Collidescope.io (2:09)
Non Profit trends you need to pay attention to (8:48)
Nonprofit digital engagement: where do we start? (11:13)
What is an influencer and how can nonprofits strategically leverage relationships with them? (18:13)
FREE Resources to help you thrive, inspire, and serve the world (25:14)
A powerful story of philanthropy in Nick’s life (30:36)
Nick’s One Good Thing: You can do so many things that don’t cost a single penny to help a nonprofit. (32:00)
For nonprofit friends: take a deep breath. It will take time and focus, but we will all figure out the digital space. (32:44)

The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/69
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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68. Reimagine How You Communicate + Engage With Your Donors This Year - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jan 22, 2021

We know your nonprofit has impact to share, and you've got people and donors who need (and want!) to hear from you... but there just isn't enough time in the day to do it all. We get it, we've been in the trenches - or should we say the constant content grind for years right there with you. This week's episode is a Hail Mary to the nonprofit communication warriors who want to level up their game and dive into a better way to create, share, engage and, sharing and engaging at scale.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/68
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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67. The Pearl House: How a Mission of Love + Education is Transforming Lives - Courtney Bullard Jan 20, 2021

Meet Courtney. She's telling her founder's story about the power of leading from a place where focus is always on helping "the one." The Pearl House was founded in 2013 to provide hope for girls in rural Ghana, Africa. By providing physical care, emotional support, spiritual development and life-changing academic/vocational opportunities, they empower these girls like never before. Hear one girl's tear-jerking story of hope of what happened her first moments on campus. We encourage keeping tissues handy.
Today’s Guest

Courtney Bullard, Founder, Director, and CEO of The Pearl House

Courtney’s journey to the nonprofit world (2:30)
The Mission of The Pearl House: “The Pearl House protects, educates and disciples at-risk young women in underserved communities around the world. We are committed to helping our “pearls of great price” become the amazing women they are meant to be!” (9:27)
Humbling, powerful, and rewarding moments (11:52)
The struggles and triumphs of starting a new non-profit (15:35)
Asking those around you for help (19:49)
The impact of the Pearl House (23:44)
A mission moment from the Pearl House (29:30)
Courtney’s One Good Thing: Always be kinder than necessary. Donors that give to your organizations and nonprofits want to be your friend. Treat them how you would treat a good friend. (37:08)
Hopes and Dreams for 2021 for the Pearl House and how you can get involved (39:54)

Watch this episode video or explore the full shownotes at:
www.weareforgood.com/episode/67
About Us
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned.
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66. A Mission to Serve Kids Experiencing Homelessness - Susan Agel Jan 18, 2021

Meet Susan. She's on a mission to partner with families experiencing homelessness to educate their children and create pathways to success through her organization, Positive Tomorrows. As the only private school in America devoted solely to educating children experiencing homelessness, they’re leading the charge in developing a comprehensive educational system built to bring these students up to a level playing field. But they're also bringing fun and heart too. Tune in and get inspired.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/66
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65. 10 Greatest Opportunities for Growth in Nonprofits in 2021 (Part 2) - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jan 15, 2021

Today we're sharing the final 5 of the 10 Greatest Opportunities for Growth in Nonprofits in 2021, and we hope they challenge you and your teams to dream big this year - our missions are worth it.
If 2020 taught us anything, it’s that self-reflection is a healthy, strategic move for all of us. We’ve been exploring this question on the podcast as we learn beside you, because we want to understand how to navigate this brave new world we find ourselves standing in.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/65
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64. Leveraging Data to Raise More Money This Year - Adrian Owen Jones, CFRE Jan 13, 2021

Meet Adrian. She believes a core thread of growth is making well-informed decisions. But that can only be known and informed through analytics. This former globally-ranked World of Warcraft gamer-turned-fundraiser is walking us through leveraging data and technology to the benefit of our missions. It's a fascinating discussion challenging you to use data to ask questions rather than make assumptions.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/64
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63. Real Talk: How to Recruit + Empower a Diverse Team - Kishshana Palmer, CFRE Jan 11, 2021

Meet Kishshana. This TEDx and international speaker, author, trainer, and coach is a hilarious, outspoken innovator in the nonprofit industry. She’s a supernova of personality and a recovering nonprofit fundraiser who's talking to us about how to recruit and empower diverse teams. She's got the 411 on transformational leadership + emotional intelligence, so tune in to this powerhouse interview!
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/63
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62. 10 Greatest Opportunities for Growth in Nonprofits in 2021 (Part 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jan 08, 2021

If 2020 taught us anything, it’s that self-reflection is a healthy, strategic move for all of us. We’ve been exploring this question on the podcast as we learn beside you, because we want to understand how to navigate this brave new world we find ourselves standing in. Over the next 2 weeks, we are highlighting the 10 Greatest Opportunities for Growth in Nonprofits in 2021, and we hope they challenge you and your teams to dream big this year - our missions are worth it.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/62
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61. The Story of More Love Letters + Launching a Global Movement - Hannah Brencher Jan 06, 2021

Meet Hannah. At 22, she moved to NYC for a dream job and ended up spiraling into a deep depression. As a way to cope with the sadness, she began writing letters and leaving them around the city — bookstores, coffee shops, libraries, everywhere. Today, she runs a global organization called More Love Letters, inspired by those first letters to strangers in a lonely city. An acclaimed author and TEDx speaker, Hannah knows heartfelt storytelling and breaks it down for us. Tune in to hear about her newest book, Fighting Forward, in stores now!
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/61
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60. 4 Tips to Transform Your Fundraising in 2021 - Mallory Erickson Jan 04, 2021

Meet Mallory. This former nonprofit executive director hit rock bottom seven years ago as she burned out on the nonprofit grind. Her saving grace: discovering an uncanny connection between coaching and fundraising. Since then, her unique programs combine her technical fundraising expertise with rockstar coaching skills to address the fears and discomforts around asking for money. And she's got the secret sauce to transform your 2021 fundraising plan. Tune in!
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/60
Just Announced! Want to learn more about our upcoming Workshops? The first one will feature Mallory - you don't want to miss it! Learn more by joining the waiting list at www.weareforgood.com/workshops
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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59. Best of Season One - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Julie Confer Dec 31, 2020

It's our Season One Recap! Get ready for our Year-in-Review episode where you'll learn our favorite episodes, favorite mic drop moments and most embarrassing bloopers as we wind up the season and hit the high (and low!) points. We're going there...well, because that's what we do...to give you a peek behind the We Are For Good curtain.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/59
One last thing - Season two of the podcast launches on Jan. 4, 2021! Join the Good Community at www.weareforgood.com/hello to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode.

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58. Moms Serving Moms: The Story of the Tender Foundation - Jaycina Almond Dec 25, 2020

Welcome to our season one finale! We've got a special minisode for you today... one that shows the power of a little tender loving care can go in changing the lives of our moms and their children.
Meet Jaycina. Although she's an international model, lately she's been pouring her time into her fellow single mothers. She founded The Tender Foundation earlier this year with the goal of providing financial assistance and essential supplies to mothers living on the margins in Atlanta. In its first year, the nonprofit has launched several campaigns, including a two-week campaign where the organization raised nearly $35K. She talks new missions, early success and what she's still learning as a founder.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/58
One last thing - Season two of the podcast launches on Jan. 4, 2021 - visit www.weareforgood.com/hello to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode.

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57. A Woman's Quest to Bring Inclusivity to the Boardroom and Third World Alike - Ingrid Gonzalez Dec 23, 2020

Meet Ingrid. This French tech exec is passionate about creating more inclusive cultures, and it's a passion. As Chairwoman of globally renown nonprofit Positive Planet, she helps the most vulnerable populations in the world create a positive economy and sustainable development. The mission is personal too, because Ingrid's humble beginnings gave her a profound appreciation for education and community - ideals she's working to perpetuate. It's a powerful conversation about building inclusive cultures.
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/57

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56. Fighting for a Healthier World: How the Sierra Club Cultivates and Stewards 3.8 Million Members - Laurin Asdal and Michelle Epstein Dec 21, 2020

Meet Laurin and Michelle. They're part of an extraordinary team of development professionals working to save our planet. Alongside their Sierra Club team, they're managing a community of three million members and supporters for the nation’s largest and most influential grassroots environmental organization. We're discussing how to steward a global audience of millions, direct mail tips and how their frontline customer service team is doing some seriously awesome personalized engagement with donors.
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/56

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55. How to Set + Reach Your Goals with the Right Mindsets - Jonathan McCoy, CFRE and Becky Endicott, CFRE Dec 18, 2020

Ok, only a small handful of us can really admit to liking the process of setting goals. We get it. We agree. But something happens when you really commit to a goal and see it through. This week we are diving into all the mindsets, tips and tricks you need to get a jumpstart on setting meaningful goals - and some of the best strategies we've found for reaching them too. Don't think for a moment we're talking just about professional goals here - you know to expect for it to get personal too. We're here you - let's do this!
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/55

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54. Good Philanthropist Fireside Chat with Matt Larson Dec 16, 2020

Meet Matt. He was a millionaire in his 20s, multimillionaire in his 30s, and sold his company for $103 million before the age of 40. So where does a brilliant entrepreneur pour his time and philanthropy now? His nonprofit company, The Human Improvement Project, which recently launched The Happy Child App, now the #1 parenting app in the world. The app trains users in the art of empathy, reducing stress and increasing connection with family members, so they can reduce the effects of unprocessed hurtful experiences. You know we're here for this conversation.
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/54

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53. The Truth About Millennials and How to Engage Them In Your Mission - Dominique Calixte Dec 14, 2020

Meet Dom. She's diving deep into the motivations and mindsets of millennials, and believe us, you want to hear this. You see, millennials more interested in causes, not your nonprofit. But they could be a perfect match for your nonprofit, because they’re going to demand much but hustle hard. Dom breaks down how to find ways to partner and tips for engagement. We know we shouldn't be speaking to all audiences the same, and today, we'll learn why.
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/53

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52. Cultivating Empathy - Jonathan McCoy, CFRE and Becky Endicott, CFRE Dec 11, 2020

Join Jon and Becky as they chat through how to flex your empathy mindset for good. Empathy gives us the ability to put ourselves in other people’s shoes so we can see and feel from their perspective, and this is a healthy value to self-explore at work or home. We'll walk through the 7 Tips to be More Empathizing and even explore some dismissive self-talk that's keeping us from connecting more deeply with our donors and our people.
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/52

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51. Disrupting the Nonprofit Space + Building a Massive Community - Matthew Zachary Dec 09, 2020

Meet Matthew. As a 25-year brain cancer survivor, the founder of the groundbreaking nonprofit Stupid Cancer and creator of the world’s first health podcast that gave a voice to millions, Matthew Zachary knows firsthand that today's healthcare conversations are too polite. He launched OffScrip Media to build community, end isolation, amplify voice and improve quality of life for patients and caregivers. We're talking our most important company value: community.
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/51

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50. How to Conquer The Ask: Five Key Steps of Solicitation - Lindsay Simonds Dec 07, 2020

Meet Lindsay. She knows what we're all thinking: sometimes mustering up the courage to make “the ask” can be intimidating. She gets it, because she's been there in past roles, including serving as a VP at a leading global fundraising and management firm. She'll talk us through the 5 Steps to Mastering the Ask, high value relationships & give us some tips to pivot if the solicitation takes an unexpected turn. If you've ever stressed about an ask at any level - this episode is your jam.
Want our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community! Subscribe for free at www.weareforgood.com/hello.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/50

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49. 7 Tips to Cultivate a Growth Mindset- Jonathan McCoy, CFRE and Becky Endicott, CFRE Dec 04, 2020

This is the time. Your two mental coaches are here to pump you up and encourage you to grow more than ever as you prep for a new year. And we're diving headfirst into what it means to have a growth mindset. Whether it's taking on new challenges or flexing those innovation muscles, we can all use some sharpening. Even better, choosing to embrace a growth mindset means you can not only change your story, but rewrite a powerful one moving forward. We're not letting fear hold us back, because your learning, growth + development is where the magic happens. Join us!
Want our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community! Subscribe for free at www.weareforgood.com/hello.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/49

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48. COVID-19 Response Story: How a Group of Restaurateurs Raised & Gifted $4M for Their Frontline Workers - Kathryn Lott and Lindsey Brown Dec 02, 2020

Meet the Southern Smoke gals. You're about to find out what happens when a community of chefs, restaurateurs, foodies and Do Gooders get together in the name of helping their own. This mighty nonprofit has stepped in during numerous crises to uplift the food industry. Even during a pandemic, they continue to shine by fundraising and distributing more than $4 million to nearly 2,000 people. Tune in to get some insight on how COVID is affecting our favorite restaurants/beverage businesses and how you can help.
Want our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community! Subscribe for free at www.weareforgood.com/hello.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/48

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47. How to Bring Your Best Self to Grant Applications - Dulari Gandhi Nov 30, 2020

Meet Dulari. She's a triple threat (in a nice way) in the philanthropic sector as one of the program officers at the Michael and Susan Dell Foundation, strategic communications professional and social justice pursuer. She's working to eliminate youth living in poverty with the Dell Foundation, and she's walking us through how to bring our best selves to grant applications. She's wicked smart and has the kindness to help us build a solid bridge between foundations and our missions.
Want our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community! Subscribe for free at www.weareforgood.com/hello.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/47

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46. Podcast Replay: As Seen On Pokes PodCAS - Jonathan McCoy, CFRE, and Becky Endicott, CFRE Nov 27, 2020

Take a peek behind the curtain as Jon and Becky sit down with their alma mater's podcast to talk about our early professional days, how we met, our favorite charities and what we're hoping to disrupt in the nonprofit space by launching We Are For Good (Don't worry, buddies. It's all positive!). We hope you'll enjoy this turning of the tables as we get placed on the hot seat...and still can't seem to take ourselves seriously.
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/46

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45. How to Reboot Annual Giving + Launch New Programs - Shawn Wills, CFRE Nov 25, 2020

Meet Shawn. She's got an interesting case study about the hard pivot her organization took away from an events-based fundraising shop to developing an integrated annual giving program. She walks us through the steps needed to restructure a program, maximize board involvement, and the opportunities that exist in giving societies. Cherry on top? We also chatted about women's giving and diversity too!
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/45

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44. Wellness and Life Balance for Nonprofit Leaders - Cynthia Gregory Nov 23, 2020

Meet Cynthia. She's a nonprofit leader and certified Co-Active Coach who knows that no one works harder or deserves more validation than nonprofit fundraisers, executives and cultural change-makers. She's walking us through combating compassion fatigue and burnout while providing key takeaways, illuminating warning signs, and giving coping resources. Just a check-in to make sure you're committing to yourself as much as to your mission.
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/44

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43. 5 Tips to Cultivate a Bravery Mindset - Jonathan McCoy CFRE, and Becky Endicott, CFRE Nov 20, 2020

We are ramping up to 2021 by getting our hearts and minds in the right place. And it only seemed fitting to start with a conversation on bravery as we embark on this brave new world. Be forewarned: preserving convention is not our end game. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they share 5 tips to start embracing a bravery mindset, and discover how to embrace risk, tap into your inner courage to deliver your mission more authentically.
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/43

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42. Empowering Women + Stomping Out Human Trafficking - Shannon Keith Nov 18, 2020

Meet Shannon. Her drive to disrupt the social enterprise space and create lasting impact for sex trafficking survivors and those at risk led her to found and cultivate Sudara - a certified Benefit Corporation (our heroes!). Hers is a heroic story that started with a fork in the road. Her decision to walk the road less traveled is saving lives today and building livelihood around the globe. Join us as we talk innovative risks and celebrate women uplifting women! We'll even pass along your family holiday pajama discount code early so you can shop while you listen!
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/42

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41. A Mission to End Human Trafficking: The Story of Guardian Group - Jeff Keith Nov 16, 2020

Meet Jeff. He's on a mission to disrupt U.S. sex trafficking networks and protect America’s children. Why? Because human trafficking is fastest growing crime in the world right now. "The enslavement of people is the fastest growing crime is not normal. And it’s not ok." Hard to discuss, but THIS right here requires community to eradicate it. Let's do our part, friends.
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The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/41

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40. Community is Everything - Jonathan McCoy, CFRE and Becky Endicott, CFRE Nov 13, 2020

When you understand the power of support, then you gravitate toward replicating it. When you understand the weight of pain, you want to move into spaces that eliminate it. We’re here for that. And if you are too - well, then you’ve found your people. Welcome home.
Join the Good Community! It's free, and we share our best roundup of tips, freebies, shownotes and more. Sign up at www.weareforgood.com/hello.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/40

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39. The 4 Corner Pieces of the Volunteer Engagement Puzzle - Lindsey Percival Nov 11, 2020

Meet Lindsey. She's the Volunteer Engagement Specialist for Make-A-Wish America, whose mission is to create life-changing wishes for children with critical illnesses. Across the 59 Make-A-Wish chapters, more than 34,000 volunteers generously give their time and energy to fulfill the mission. And Lindsey's giving us the secret sauce on how they make it happen. Tune in as she covers the "4 Corners of the Volunteer Engagement Puzzle" leading to volunteers who are deeply connected to your mission and rabid fans working to see it shines. Spoiler: we're dropping this on 11/11. Listen in to discover the significance of that number for Make-A-Wish!
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/39

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38. Real Talk: Anxiety, Imposter Syndrome + Finding Acceptance - Dr. Amanda Burke Nov 09, 2020

It's the week after the US elections, and there was really only one thing we wanted to focus on giving our community: healing. So we brought in the big guns.

Meet Dr. Burke. Not only is she wicked smart as a clinical psychologist, but she's also the most frank, tell-it-like-it-is nurturer and virtual hugger you'll meet. As host of the Psych Junkie Podcast, she talks about the stuff that we don't typically share but need to. She'll get vulnerable about herself too, and show us how there's healing AND strength in that vulnerability. We are here for it and for healing ourselves and those around us. We hope it will make your heart feel a little fuller today

The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/38

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37. The Birthday Party Project: 12,000 Parties + Counting for Children Facing Homelessness - Paige Chenault Nov 06, 2020

Meet Paige. She loves an over-the-top party, and the thought that some kids may not be able to celebrate their birthday due to homelessness spurred her to gather community ensuring every child feels celebrated on their birthday. They're on the hunt for more birthday enthusiasts (hey, that could be you!) and sharing inspiring stories of hope that demonstrate parties are more than a celebration - they're a loud exclamation point that kids matter!
Today is day 5 of Kindness Week on the We Are For Good Podcast. This week we are celebrating five days of incredible stories of good humans making a difference. Learn more at www.weareforgood.com/kindness
Huge thank you to our Kindness Week sponsor, ThankView! ThankView works with 1,200+ nonprofits to raise awareness, promote events, update supporters, and thank those who matter the most with the power of personalized video. To learn more visit www.thankview.com
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/37

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36. How a Lunchbox Note Changed a Family Forever - Kristi Hayes Nov 05, 2020

Meet Kristi. She's a mama on a mission. What started as a lunchbox note of encouragement blossomed into a journey with others to build loving communities. We're talking about making a space for everyone at the table, and bringing children along on this philanthropy journey.
Today is day 4 of Kindness Week on the We Are For Good Podcast. This week we are celebrating five days of incredible stories of good humans making a difference. Learn more at www.weareforgood.com/kindness
Huge thank you to our Kindness Week sponsor, ThankView! ThankView works with 1,200+ nonprofits to raise awareness, promote events, update supporters, and thank those who matter the most with the power of personalized video. To learn more visit www.thankview.com
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/36

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35. The Story of Keaton's Kindness Club - Holly Barrón Nov 04, 2020

Meet Holly. She's the mom of a truly incredible kid. Eight years ago, Keaton was diagnosed with leukemia, and while he battled this terrible disease, he thought about using his journey as a way to instill random acts of kindness into the world. And when he did, amazing things happened. We're embracing Keaton's goal to infuse more kindness, courage, compassion, and caring into the world in the spirit of fighting for a cure for pediatric cancer.
Today is day 3 of Kindness Week on the We Are For Good Podcast. This week we are celebrating five days of incredible stories of good humans making a difference. Learn more at www.weareforgood.com/kindness
Huge thank you to our Kindness Week sponsor, ThankView! ThankView works with 1,200+ nonprofits to raise awareness, promote events, update supporters, and thank those who matter the most with the power of personalized video. To learn more visit www.thankview.com
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/35

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34. Running for Social Justice + Racial Equality: The Story of MADabolic Washington DC Nov 03, 2020

Meet Kamille, Eric & Corbin. They're three faces of a powerful Washington D.C. team who united a gym and a community around the change they wanted to see in the world. Hear how they channeled their passion for racial equality into an intense half-marathon training that ultimately raised $45K+ for a variety of DEI nonprofit organizations. Their unified commitment to do more than post hashtags had a far-reaching effect on their communities and themselves. It's an inspiring story of one group of ordinary citizens who banded together for the greater good.
Today is day 2 of Kindness Week on the We Are For Good Podcast. This week we are celebrating five days of incredible stories of good humans making a difference. Learn more at www.weareforgood.com/kindness
Huge thank you to our Kindness Week sponsor, ThankView! ThankView works with 1,200+ nonprofits to raise awareness, promote events, update supporters, and thank those who matter the most with the power of personalized video. To learn more visit www.thankview.com
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/34

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33. The Story of Gaining Ground Literacy - Lisa Shotts and Kirby Mackenzie Nov 02, 2020

Meet Shotts & Kirby. They're teachers on a mission - a mission that completely gripped our hearts. If you love books, the Scholastic Book Fair or simply smile when you picture your favorite book as a child, then this episode is for you. They are driving their nonprofit bookmobile into metropolitan book deserts and changing everything about literacy in the process. "We have found a cure for something, and we just need to get it to the people." Books and teachers are really changing the world.
Kindness Week on the We Are For Good Podcast is five days of incredible stories of good humans making a difference. Learn more at www.weareforgood.com/kindness
Huge thank you to our Kindness Week sponsor, ThankView! ThankView works with 1,200+ nonprofits to raise awareness, promote events, update supporters, and thank those who matter the most with the power of personalized video. To learn more visit www.thankview.com
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode shownotes from today's episode visit: www.weareforgood.com/episode/33

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32. Disrupt. Grow. Adapt. Repeat. - Jonathan McCoy, CFRE and Becky Endicott, CFRE Oct 30, 2020

Daring innovation lies in the hands of dreamers. And when we honor that spirit, it creates truths we must never stop pursuing. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they share how you can continue to grow and adapt in an ever changing world. Never stop listening. Never stop sharing. Never stop pushing to think bigger. Never substitute the easy thing for the right thing. Never stop choosing humanity every time. Now: Repeat.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/32

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31. The Ethics of Doing Good - Leigh Mathews Oct 28, 2020

Meet Leigh Mathews. She's an Aussie nonprofit ethicist who's worked in the ‘do good’ sector for the last 15 years. In that time she set up her own NGO in Cambodia, worked as a human rights monitor, won a whole bunch of awards, burnt out, had two children, learned a lot of lessons, set up a consulting company, co-founded the ReThink Orphanages Network, traveled the world, wrote a book, started a podcast, and spoke to global audiences. Her tough questions on the social responsibility we assume as we perpetuate good is something you'll want to stop and consider.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/31

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30. Minisode: End of Year Giving During an Election Year - Robin Cabral Oct 27, 2020

Meet Robin. She's here to help us prep for end of year giving, especially during an election year, during our first “minisode”. She has great advice about how to craft a clear message during a time with a lot of white noise. We work through the top questions you should ask yourself while preparing your year end giving campaign, and how you should be utilizing a multichannel communication approach this year.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/30

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29. Leveraging Young Professionals to Advance Your Mission - Shelley Danner Oct 26, 2020

Meet Shelley. She's united her business acumen and passion for impact into a super cool project. Challenge Detroit offers paid fellowships to live, work - and hopefully stay - in the Motor City while pairing a job with nonprofit service. Challenge Detroit was founded in response to the exodus of young talent leaving Detroit and Michigan. Shelley shares how to leverage young professionals in your community and get them working on the frontlines to the improve their own community.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/29

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28. Steward Relentlessly - Jonathan McCoy, CFRE and Becky Endicott, CFRE Oct 23, 2020

Gratitude will never be overstated nor should goodness be silenced. Grab a megaphone, a pen and paper, craft that immersive experience and embrace unparalleled levels of stewardship. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they share tips to help you reimagine how you connect thank you + impact together in your donor experience. Our donors, friends, families, and co-workers deserve our gratitude.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/28

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27. A Good Philanthropist Fireside Chat with Ross McKnight Oct 21, 2020

Meet Ross. His thick Texas drawl and easy kindness will immediately put you at ease as we chat with this generous philanthropist. The self-professed big dreamer has a pure heart for giving, and is using his savvy know-how to inspire extraordinary generosity in others. He'll share how a $25M gift he and wife Billie made to their alma mater Oklahoma State University infused an arts Mecca in the middle of the Heartland (& flying the entire NY Philharmonic to Oklahoma!) and how the kindness of one frontline staff member inspired a $10M gift to name a cancer center in her honor at Baylor Scott & White Health. We're getting cozy during this Fireside Chat with a philanthropic legend. It's an inspiring story of how seeds of gratitude can grow early and how storytelling can pull it all together.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/27

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26. The Urgent Case for Healthcare Philanthropy - Alice Ayres Oct 19, 2020

Meet Alice. She’s the President & CEO of the Association for Healthcare Philanthropy (AHP) and the resident torchbearer for gratitude around her kitchen table. By day she strives to equip healthcare development professionals to do the most good - with even more urgency as we face a global pandemic. In this conversation we explore the power and leverage unique to healthcare philanthropy, and explore how connection + camaraderie are at the core of AHP’s approach. Kick back and lean in, as I know this conversation elevated our appreciation of the power and urgency of philanthropy.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/26

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25. Cultivate + Mobilize Rabid Fans - Jonathan McCoy, CFRE & Becky Endicott, CFRE Oct 16, 2020

Ever notice how one person’s profound passion can create a ripple? That’s our goal. Tossing a pebble into the hands of those who don’t simply want to make a transactional gift - they want to start a movement. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they help you identify, engage, and mobilize your rabid fans.
This episode is the 5th of a 7-part series where Jon and Becky unpack the We Are For Good core beliefs that will help you revolutionize your fundraising. Learn more about our 7 core beliefs here.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/25

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24. Becoming a Radical Change Agent - Tycely Williams Oct 14, 2020

Meet Tycely. She's a dynamic leader, chief development officer and compelling storyteller. As a student of Dr. Maya Angelou, she seized the advice from this wise professor and mentor who said "it is critically important to be joyful.” Understanding that pathways of joy lead to courage, she's armed with the resolve to be brave, not perfect. Her tips to becoming a radical change agent have benefitted her nonprofit, and she's eager to pay those lessons learned forward.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/24

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23. How to Rock Donor Experience + Taking Stewardship to the Next Level - Lynne Wester Oct 12, 2020

Meet Lynne.This self-professed Donor Relations Guru has built a career reimagining how we engage, show impact and thank donors in a more strategic, meaningful way. She'll break down the 4 Pillars of Donor Relations and even find time to provide 3 quick ways small nonprofits can start to rebuild their donor relations program. We'll talk differences between stewardship and donors relations, see how you'd stack up to Lynne's covert Giving Experiment, and praise the yumminess of Doritos. Don't miss this must-listen-to episode!
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/23

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22. It's not just about giving. It's about belief. - Jonathan McCoy, CFRE & Becky Endicott, CFRE Oct 08, 2020

Our ethos is rooted in creatively running toward goodness. But at the end of the day, putting programs in place to ensure your donors can believe in the power of philanthropy fosters a deeper wanderlust to discover how our work can move into life-altering spaces. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they share the story of a sceptic turned fan, and the moment everything changed for her during an employee campaign. Learn today how to look at your organization and operationalize moving towards building belief.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/22

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21. How to Start a Movement that Changes the World - Terri Broussard Williams Oct 07, 2020

Meet Terri Broussard Williams. Terri is the Amazon #1 Best Selling Author of Find Your Fire. She believes leaders turn moments into movements, and she's passionate about activating that movement toward social good. Tune in and learn the 4 things you need to an agent of good in your space of the world from this accomplished nonprofit professional, author and speaker. We'll also explore a couple tips for learning during hard times. Timely advice for all of us.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/21

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20. How to Grow An Email List to Power Your Nonprofit + Using Pinterest to Find New Donors - Jess Campbell Oct 05, 2020

Meet Jess. She's tackling your email list: how to define it, grow it and flex it for greater engagement. Join us as she provides the Top 4 Ways to Grow Your Email List. Even better - she also tackles how to structure your email messages, and the do's and don'ts of e-communication. We know you'll love hearing about how she creatively leverages Pinterest to engage donors. Seriously. And it's seriously smart and progressive too.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/20

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19. Simplify, Humanize + Tell A Great Story - Jonathan McCoy & Becky Endicott Oct 01, 2020

Storytelling is the heartbeat of connection. And we strive to tell it rawly, transparently and kindly...because story opens the doors to the empathy required to create an uprising. Join Jon & Becky as they share why storytelling is absolutely essential to bringing others to know and love your mission. They walk through some simple Do's and Don'ts, and finish by sharing a deeply personal story of hope.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/19

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18. Be a Better Leader by Being a Better Communicator ...Today! - Dr. Ryan Bisel Sep 30, 2020

Meet Dr. Ryan Bisel. Ok. We'll admit it. Many nonprofit leaders have poor communication. The Professor of Organizational Communication talks through keeping focus on meaning and connects it as the lifeblood of successful nonprofit leaders. He's got practical advice for connection and drafting two-sided messages. He even shares some of the great outcomes from his students' social/business projects: the Do Good Project.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/18

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17. Creating Social Impact Through Documentaries - Melissa C. Potter Sep 28, 2020

Meet Melissa. She was a PR exec for the likes of 50 Cent and Grandmaster Flash until she discovered her passion for social justice. She channeled that passion into social justice documentary filmmaking, and is currently advocating for a kinder, more just world through her storytelling. She's talking about boldness, leveraging brands - most notably selling yourself as a brand - and how to look for opportunities to grow your network and expertise. Her daring, raw look at human failing and compassion is storytelling at its finest.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/17

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16. Play the Long Game - Jonathan McCoy, CFRE and Becky Endicott, CFRE Sep 25, 2020

Throw out the gimmicks and 'get rich quick' fundraising schemes! Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they share their second core belief to revolutionize fundraising: Play the long game. Through the lens of a decade of work in healthcare philanthropy, they share practical tips, guidance and stories of how they witnessed this belief come to life and result in multi-million dollar commitments.
This episode is Part 2 of the 7 Core Beliefs to Revolutionize Your Fundraising.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/16

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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15. How to Find + Center Your Values to Win at Work + Life - Brigette Zorn Sep 23, 2020

Meet Brigette. She describes herself as “values obsessed.” With intimate storytelling and engaging activities, Brigette cuts straight through the small talk to deep conversation about values. She inspires audiences to think differently about what matters most in their lives, in their families and at work. Learn 3 Steps to Define your Values leading to richer relationships professionally and personally.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/15

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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14. How Feeding Tampa Bay Acquired 15,000 Donors During Covid-19 Sep 21, 2020

Meet Thomas and Kelley. They believe food binds us. When COVID-19 hit Florida, their nonprofit, Feeding Tampa Bay, went into turbo innovation mode. They're rethinking food delivery and putting mission above ego to join forces with a partner organization to provide both a greater impact and delivering a meal with dignity and respect. It's an excellent case study in what 'to do' to see your mission flourishes during a pandemic. And they've got 15,000 new donors in the last six months to prove it!
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/14

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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13. Nonprofit Boards: Who's at the Top Matters - Christal M. Cherry Sep 18, 2020

Meet "The Board Pro", Christal M. Cherry. She's a woman on a mission. She's seen immobile nonprofit boards hold an organization's mission and people hostage and she's rewriting the Helpful Boars playbook. She throws down about a dozen amazingly simple tips to reengage and refocus your board on getting active (instead of advisory). Young professionals: we'll talk through finding your seat and voice at the board table too.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/13

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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12. Leveraging the Power of Giving Days - Carol Pierce Goglia Sep 16, 2020

Meet Carol. What happens when you take a major metropolitan area, throw out an audacious community giving challenge and start your clock for 18 hours? You have North Texas Giving Day which moved from $600K+ in 2009 to more than $50M pledged last year to the benefit of 3,000 local nonprofits. Her marketing counsel is spot-on and something she's applying now in her role as President of United to Learn.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/12

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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11. How to Quiet the Fear + Embrace Risk - Diana Hartley Sep 14, 2020

Meet Diana Hartley. This self-professed “creative rebel,” is working to disrupt how philanthropy is taught, perceived, experienced and imparted to her college-level students in the nonprofit organizational studies department at the University of Oklahoma. She’s laser focused on the question of “how do we leverage the hunger of these new professionals into meaningful contributions on the front lines of our missions and teams?” Her slant on risk taking (it’s a positive thing, folks!) is emboldening a brave new creative world to emerge among her bright young minds.
Episode Shownotes: www.weareforgood.com/episode/11

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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10. The Story of the OKC Terror Attack: From Heartbreak to Hope - Kari Watkins Sep 11, 2020

Meet Kari Watkins. The 28 year old was heading out the door to an MBA class when the unthinkable happened miles from her house. A bombing had been reported in downtown OKC. The day was April 19, 1995. And from that point on, Kari would find herself on a 25 year journey to building one of the world's most beautiful memorial and embracing creativity and authenticity to teach the next generation about the effects of terrorism. She talks marathon fundraising, a Conscience Committee (jaw-droppingly brilliant idea) and gives us a little insight to her buddy, President Bill Clinton.
Access the show notes for this episode here:
https://www.weareforgood.com/episode/10

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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9. How to Keep Corporate Partners Engaged, Inspired + Happy - Mary Kate Tolan Sep 09, 2020

Meet Mary Kate Tolan. This Oreo-loving Oregon girl is a manager on the Youth Development Programs team at ALSAC/St. Jude Children's Research Hospital. Mary Kate is skilled in the cultivation, management, and stewardship of regional and national partners and leverages her passions for customer service and leadership development into these relationships! Tune in and hear 3 Tips for building deeper, more meaningful relationships with organizational partners.
Access the show notes for this episode here:
https://www.weareforgood.com/episode/9

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8. How We Sleep at Night: The Founding of Free Mom Hugs - Sara Cunningham Sep 07, 2020

Meet Sara Cunningham. She is an angry, organized mother. She's also the most loving, big-hearted human to offer 1,000s of strangers hugs. Listen in as Sara shares her journey working to advocate for the LGBTQ+ community after her own son's coming out had her questioning her faith. It's not as much an interview as a love letter from a mother to a son. Did we mention Jamie Lee Curtis is her new BFF and directing/starring in the Free Mom Hugs story on film? And discover why hope became the guiding light for this mighty nonprofit.
Access the show notes for this episode here:
https://www.weareforgood.com/episode/8

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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7. Seven Core Beliefs to Transform Your Fundraising: Pt. 1 Everyone Matters - Jonathan McCoy and Becky Endicott Sep 04, 2020

They're back. Today, Jon and Becky do a deep dive into why every organization should be placing people front and center AND on an equal playing field. This supports We Are For Good's belief that Everyone Matters. Hear two stories of donors whose involvement in philanthropy inspired Jon and Becky enough to make this our first company core value.
Access the show notes for this episode here:
https://www.weareforgood.com/episode/7

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6. How To Pivot Fundraising Events During COVID-19 - Lenora Oeters Sep 02, 2020

Meet Lenora Oeters. This Strategic Director of the American Cancer Society's Global Headquarters shares how the organization is creatively embracing virtual events in new and engaging ways. ACS was working through a $200M budget shortfall in light of COVID-19, but found great success when they adopted a smart three-pong philosophy toward renewed event fundraising. Lenora provides heaps of examples and tips to pivot for those nonprofits feeling paralyzed by the absence of in-person events. We even make a surprising discovery about her favorite musician. Tune in and take some great suggestions back to your events team.
Access the show notes for this episode here:
https://www.weareforgood.com/episode/6

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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5. Transform Your Nonprofit's Social Media - Chris Fox Aug 31, 2020

Meet our friend, Chris Fox. He's a digital brand whiz and brilliant storyteller who takes organizations' marketing needs to the next level with his smart creativity and intuitive approach to branding. Tune in and learn how Chris' desire to be neighborly in the aftermath of an EF5 tornado galvanized more than 10,000 volunteers to show up, clean up and cheer up one another in his hometown. And he orchestrated it all via social media. It's a mind-bending story of connection we're excited to share.
Access the show notes for this episode here:
https://www.weareforgood.com/episode/5

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4. How to Create Inclusive Communities That Thrive - Yolanda F. Johnson Aug 28, 2020

Meet Yolanda F. Johnson. She's building communities where everyone has a place. The Manhattan-based entrepreneur, fundraiser and author advocates for voices who need to be heard. She is the founder of YFJ Consulting and WOC - Women of Color in Fundraising and Philanthropy. She also serves as the President of Women in Development New York, the New York City area premier fundraising organization. She works to deliver communities where this philosophy is the norm. Inclusion and empathy drive this interview toward more empathy and we are so excited for you to meet her.
Access the show notes for this episode here:
https://www.weareforgood.com/episode/4

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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3. How to Rethink Stewardship to Wow Your Donors - Brittany Fowler Aug 26, 2020

Meet Brittany Fowler. This University of Tennessee Donor Relations Queen is passionate about ensuring all stewardship opportunities are as personal as possible. She's so good, she actually helped develop an entirely innovative, and experiential endowment report (yes, you read "innovative" and " endowment report" in the same sentence in history). She'll also dive into explaining how University of Tennessee Foundation streamlined their scholarship recipient thank you note process, reinvigorated the alumni award program, and was heavily involved in the planning and implementation of the interactive campaign launch reception and now its closing.
Access the show notes for this episode here:
https://www.weareforgood.com/episode/3

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2. How to Save the Worldwide Water Crisis by Putting Ourselves Out of Business - Matt Hangen Aug 25, 2020

Meet Matt Hangen. Besides serving as the President & CEO of one of the world’s most forward-thinking water charities, Water4, he’s most well-known for being a tireless, selfless warrior to eradicate water scarcity around the globe. His journey from Alabama to Africa to Oklahoma is a TED talk-worthy story of enduring suffering that pales in comparison to the transformational hope he's been able to see - all because of clean water. His final goal: to put himself out of a job due to total global water coverage. He's serious. Listen in.
Access the show notes for this episode here:
https://www.weareforgood.com/episode/2

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1. How to Leverage Storytelling to Advance Your Cause - Julia Campbell Aug 25, 2020

Meet Julia Campbell. Based in Boston, Julia is a global authority on digital storytelling, with happy clients spanning the globe from Moscow to San Francisco. While she runs her own digital marketing company, storytelling is definitely her jam. This episode she'll give tips on how to build a storytelling culture, ethical reporting of authentic writing and will share the personal moment where she saw humanity and philanthropy intersect in her development role that still affects her 15 years later.
Access the show notes for this episode here:
https://www.weareforgood.com/episode/1

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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0. Introducing the We Are For Good Podcast Aug 25, 2020

Meet Jonathan McCoy, CFRE and Becky Endicott, CFRE. They consider themselves creative rebels with a heart to merge brilliant creativity with missions that improve our world for a life-changing result. Along the way, they're collecting stories and building community to uplift the nonprofit sector like never before. They're passionate yet deprecating. They like to keep it light, but also dive into vulnerable moments. They're chasing authenticity, creativity and humanity at a dead sprint. And ultimately, they're working to create an Impact Uprising that unleashes a new era of innovation, advancement and greater human kindness in the process. We love coffee, and we pulled you up a chair at mom's kitchen table. Let's chat.
Access the show notes for this episode here:
https://www.weareforgood.com/episode/0

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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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Welcome! Glad You're Here. Aug 11, 2020

Welcome to the We Are For Good Podcast! Changing the world is hard work, and we shouldn't try to do it alone. Join Jonathan McCoy and Becky Endicott as they connect with movers and shakers in the nonprofit industry and leave inspired to take your causes and missions further. Our community isn't just a space for fundraisers. We want to hear from philanthropists, corporate leaders, and anyone out there trying to bring more goodness into the world.
We'd love to meet you. Head over to weareforgood.com/hello to stay up to date on all of the goodness to come.
We're so happy you're here.

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