In this episode of The War Pony Podcast, we sit down with Crystal Anderson, powerhouse horsewoman and owner of Big Sky Horse Sales. Known for her sharp eye and unwavering standards, Crystal has built one of the most respected online horse sale platforms in the West. Together, we dive into how the world of horse sales has evolved—from traditional sale barns and auction rings to virtual bidding and curated online catalogs.
Crystal shares her journey into the digital sales arena and unpacks how online horse sales have reshaped the industry, creating more reach, more accountability, and a bigger spotlight on quality. She walks us through the meticulous behind-the-scenes process that goes into prepping each horse for sale—from vet checks and marketing shoots to seller education and buyer transparency.
We also talk about the kind of horses she seeks out—good-minded, well-started, and ranch-tested—with a strong emphasis on honesty and suitability. Crystal opens up about how she maintains trust and quality control in a space that can be tricky to navigate, explaining how she vets both horses and sellers to uphold the Big Sky brand.
This conversation is a must-listen for anyone in the horse business—from trainers and breeders to weekend riders—offering real insight into the grit, grace, and grit it takes to run a top-tier sale in today’s digital landscape.
Highlights include:
•How Big Sky Horse Sales ensures buyer confidence online
•What traits Crystal looks for in a sale horse
•The growing demand for well-rounded ranch and family horses
•Crystal’s approach to seller relationships and long-term reputation
•The rise of digital sales and the future of horse marketing
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Saddle up and hit play—this one’s packed with wisdom, stories, and straight talk from a woman who’s changing the game, one good horse at a time.
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